Speaker 1: My guest today is jewelry designer Jennifer Fisher plus Salt Bay.
Speaker 1: She has a line of salts. She had a line
Speaker 1: at CB two. She's one to be reckoned with. Since
Speaker 1: launching Jennifer Fisher Jewelry, she relocated to New York and
Speaker 1: her brand continues an eclectic expansion that now includes fine jewelry,
Speaker 1: a singular fragrance I want the Fragrance, by the way,
Speaker 1: and a line of kitchen salts. Now we are diving
Speaker 1: in to talk all about her business on just be influenced.
Speaker 1: Let's get into it. She works with her husband. That's
Speaker 1: a therapy session in and of itself. Jennifer Fisher, jewelry
Speaker 1: designer aka Salt Bay. So I can't believe I'm saying
Speaker 1: this sentence, but I think I first and only met
Speaker 1: you at Jennifer Lopez's house.
Speaker 2: I was going to say the same thing I was
Speaker 2: going to say. I wonder if she remembers that. But yeah,
Speaker 2: it was fourth of July and we met at Jlo's house, which.
Speaker 1: Is like, I don't say that because it doesn't happen.
Speaker 1: I don't go to Jalo, Like I'm not like at
Speaker 1: Jalo's house. That just one year, I happened to be
Speaker 1: at Jalo's house, but it's not like a typical traditional
Speaker 1: thing for me. Every Fourth of July, Jalo and I
Speaker 1: are just hanging out with Ben and everybody else. What
Speaker 1: about you? How are you there.
Speaker 2: Fourth of July parties? I think that was the third
Speaker 2: time I was there.
Speaker 1: Wow, Okay, she likes hoops, to be fair.
Speaker 2: She does. Yeah, so she likes my hoops. So that's
Speaker 2: a lucky lucky girl. But I haven't been there a while,
Speaker 2: so not since Ben.
Speaker 1: I'm sure she'll invite you after hearing this podcast, both
Speaker 1: of us will go there.
Speaker 2: By the way, she has good Fourth July parties. And
Speaker 2: they played volleyball with her family and it was like
Speaker 2: this funny story. Were you there when we were playing volleyball?
Speaker 2: Was at a different year and.
Speaker 1: I think that you guys were playing, but yeah, I
Speaker 1: were on the same team.
Speaker 2: And she's like, there can only be one Jen. Get
Speaker 2: on the other team because people are like Jen, Jen,
Speaker 2: that's hilarious.
Speaker 1: There can only be one Jen, And I'm not sure
Speaker 1: if it's hard to it's hard to compete with j Loo.
Speaker 1: So how did you get so?
Speaker 2: So?
Speaker 1: How did you get started as a jewelry. Are you
Speaker 1: a jewelry designer or just like a curator? How did
Speaker 1: you get into the jewelry business and the jewelry designer?
Speaker 2: So okay, So I went to USC. Well, first of all,
Speaker 2: I studied I grew up in Santa Barbara, California. I
Speaker 2: went to USC. I studied business marketing. But you know,
Speaker 2: little did I know? My grandfather was a polo player
Speaker 2: up in Santa Barbara, old school cowboy, would wear a
Speaker 2: cowboy hat. And my dad was in the car business.
Speaker 2: But my dad also readd Spanish homes up in Montecito
Speaker 2: before Montecita was like you know, Oprahville and everything right
Speaker 2: like a beat little sleepy beach town. And my dad
Speaker 2: always made sure that my grandfather had a space to
Speaker 2: do his silver work, which he was a silversmith in
Speaker 2: his spare time. And I would literally sit on the
Speaker 2: washermand dryer and watch my grandfather make these amazing you know,
Speaker 2: rodeo buckles, bolo ties money and he was kind of
Speaker 2: a badass, like he taught like Tommy Lee Jones and
Speaker 2: Sophster Stallone and all those guys how to play polo.
Speaker 2: He's like this old school cowboy. And so I didn't
Speaker 2: really think about it much because I was kind of
Speaker 2: a tomboy as a girl, and I, you know, I
Speaker 2: were a lot of vintage, didn't wear a lot of
Speaker 2: jewelry growing up. I wasn't a girly girl. And after
Speaker 2: I graduated USC, I thought I wanted to be a
Speaker 2: publisher of a magazine. And I got my first internship
Speaker 2: at La Style magazine. And if you remember that magazine, yes,
Speaker 2: I was on the publishing side. And I watched the
Speaker 2: rocks of clothing go by, and I was like, you know,
Speaker 2: I've always loved clothing. I was like lucky enough. When
Speaker 2: I was little, my mom got me a subscription of
Speaker 2: Vogue magazine and I literally like plastered my entire wall
Speaker 2: and covers and spreads. And I always loved fashion, and
Speaker 2: I was like, this is not for me. I need
Speaker 2: to work in fashion, and YEA literally moved. I switched.
Speaker 2: But I had a whole career before I was a
Speaker 2: jewel designer. I was a wardup stylist in in California.
Speaker 2: So I styled like, you know, sets and sets of
Speaker 2: and of commercials for TV. I fell into the business.
Speaker 2: My friend worked for commercial director of Propaganda Films and
Speaker 2: he literally.
Speaker 1: Remember wasn't propaganda film.
Speaker 2: I was like Michael Bay and Anton Fwakwall, like all
Speaker 2: those big movie guys started there as commercial directors. And
Speaker 2: that was like in the nineties. Like I dated Matt
Speaker 2: LeBlanc because you like, we worked on the NBC lot
Speaker 2: together when I worked at Aaron's for Aaron Spelling. Like,
Speaker 2: I had this whole career in wardrobe before I was
Speaker 2: a jewelry designer, so amazing had too. Matt and I
Speaker 2: broke up. I came to New York with one of
Speaker 2: the guys that was on the soap opera that I
Speaker 2: worked for for Aaron Spelling, and met up with one
Speaker 2: of my best friends brothers, groups of friends, and there
Speaker 2: was this cute guy there named Kevin, and we started dating.
Speaker 2: It was and it was my best friend's cousin, and
Speaker 2: he lived in New York. I lived in LA and
Speaker 2: we would literally every two weeks get on a plane
Speaker 2: to see each other. And I turned I was just
Speaker 2: watched in thirty and I was one day at a
Speaker 2: wedding at Tribeca rooftop under Rosas Street, you know, and
Speaker 2: I had a strapless dress on and I had like
Speaker 2: the lighting was real.
Speaker 1: I lived right there. I lived right there. I lived
Speaker 1: in the same building jay Z and Beyonce lived in.
Speaker 2: I know that was right, my friend in that building.
Speaker 2: It's a great building.
Speaker 1: Uh huh.
Speaker 2: So I had this lump on my chest and I
Speaker 2: was like terrified. It was right before I turned thirty,
Speaker 2: and we couldn't figure out what it was. And thank
Speaker 2: god Kevin's dad was a doctor. We thought it was
Speaker 2: breast cancer. Flew to LA to see a breast cancer
Speaker 2: specialist and it turns out it's something called a desmoid tumor,
Speaker 2: which is a rare soft tissue sarcoma that basically is
Speaker 2: a kiloid scar that turns into a tumor. It's wow,
Speaker 2: women get them their uterses after having children. It's like
Speaker 2: a trauma scar on the interior of your body that
Speaker 2: turns into a tumor. This is all has meaning in
Speaker 2: the story.
Speaker 1: So not it has meaning without the story.
Speaker 2: That's insane to the jewelry. I meant, but I went
Speaker 2: through chemo there, so at the time, people didn't really
Speaker 2: know how to deal with these types of tumors. And
Speaker 2: thank god my father in law, well my boyfriend's father
Speaker 2: at the time, had ends at UCLA and one was
Speaker 2: a soft tissue tissue cancer specialist, and he got me
Speaker 2: in right away and he's like, listen, we don't really
Speaker 2: know how to deal with these types of tumors, but
Speaker 2: let's try chemotherapy before radiation. We can always go to radiation.
Speaker 2: We've seen it work in some cases. So I went
Speaker 2: through twelve rounds of hydros methotrexate chemotherapy. I did it
Speaker 2: at Cedar Sina in Los Angeles, and then I did
Speaker 2: it here at Saint Vincent in New York. And this
Speaker 2: is how long ago. This was When I was thirty
Speaker 2: and I'm fifty two now.
Speaker 1: Oh same age, where the exact same. So this is traumatic, wow,
Speaker 1: and a lot.
Speaker 2: It was a lot. Yeah, you know we were dating.
Speaker 2: He proposed while I was going through chemotherapy, and then
Speaker 2: we got married like nine months after I finished chemotherapy.
Speaker 2: I like had to wear hair piece. I didn't lose
Speaker 2: all my hair. And by the way, now super clear,
Speaker 2: it's not cancer unless it's given blood flow, So mine
Speaker 2: technically is not cancer. It's a sarcoma. So I just
Speaker 2: wanted to be really clear about that.
Speaker 1: Yes, okay, I don't what is a sarcoma? What does starcoma.
Speaker 2: Mean, it's like a soft tissue tumor.
Speaker 1: Which is different than an actual cause answer, it's like
Speaker 1: what is it because it's like control, it's like isolated,
Speaker 1: Like it's isolated.
Speaker 2: So if you cut. So the guy who actually did
Speaker 2: the biopsy on it, you couldn't get anything out with
Speaker 2: a needle biopsy, so he did a regular biopsy on it,
Speaker 2: and which he probably should have never because it could
Speaker 2: have given a blood flow and it could have turned
Speaker 2: into an actual CANCERUS tumor, which it hasn't. So like, yeah, migrated, okay, totally.
Speaker 2: So I worked the whole time. I was still a
Speaker 2: commerial style. I said this amazing director in LA that
Speaker 2: let me do jobs in New York and California while
Speaker 2: I was going through all this, and it was it
Speaker 2: was hell. It was really really hard and you know,
Speaker 2: sounds horrendous. I was really sick. But anyways, got through it,
Speaker 2: tumor shrunk, We got married, and then when we wanted
Speaker 2: to have children, my own colleges was like, no fucking way,
Speaker 2: you can't carry a child. Your tumor grows from estrogen.
Speaker 2: So you know, I knew this going through this, and
Speaker 2: that's I knew that I cut to prior to the story.
Speaker 2: My tumor grew quickly because I had switched my birth
Speaker 2: control pill when I was thirty. So that's how that
Speaker 2: tumor how it anyways, So we at the time it
Speaker 2: was illegal in the state of New York to have
Speaker 2: a surrogate care for you, which is really interesting. It
Speaker 2: was legal in New Jersey, Vermont, Florida, and California. So
Speaker 2: at the time we're like, Okay, Kevin grew up in Brentwood.
Speaker 2: I grew up in Santa Barbara, and both of our
Speaker 2: parents sets of parents were alive at the time, so
Speaker 2: we're like, let's do it in California because we can
Speaker 2: have the baby and then spend time with the grandparents.
Speaker 2: Went through the whole process of surrogacy, which is a
Speaker 2: long process. You're like selling yourself. There's like books of
Speaker 2: you and your family. And we found an amazing surrogate
Speaker 2: that lived in Sacramento, went through IVF. She got pregnant
Speaker 2: the first time, miscarried at twelve weeks. Second time we
Speaker 2: saw heartbeat, and then she miscarried at sixteen weeks. I
Speaker 2: was like, oh, oh my god, Oh yeah. I was
Speaker 2: like at the Hilton and Sacramento, like by myself, and
Speaker 2: we found out there was no heartbeat, and I had
Speaker 2: to go through the DNC with her. It was horrible.
Speaker 2: I felt so bad for her, and then she quit
Speaker 2: and so then I came back to New York. I
Speaker 2: went through IVF on my own, even though they didn't
Speaker 2: want me to do it. I was like, I'm going
Speaker 2: to try it. So I went through IVF here unsuccessful.
Speaker 1: Yeah, but I thought you said it was bad for
Speaker 1: the cancer. So it wasn't about you not being able
Speaker 1: to do what it was about being well.
Speaker 2: They never they didn't want me to carry. Yeah, they
Speaker 2: thought that my be an influx eshered in my body
Speaker 2: by carrying my but we didn't know I'd never been
Speaker 2: pregnant before. So okay, I went through the eye of
Speaker 2: just to see if we could get more eggs, and
Speaker 2: we couldn't. They were not lining up. They're like, sorry,
Speaker 2: we think something happened a chemo. We thought the met
Speaker 2: the tricks, it was fine, but obviously something's going on
Speaker 2: with your eggs that you know you have to adopt
Speaker 2: to get an egg donor. So we were literally like
Speaker 2: what are we going to do? And I got pregnant. Wow,
Speaker 2: you know what, I'm going to keep this baby and
Speaker 2: I'm going to see what happens.
Speaker 1: It's a miracle.
Speaker 2: Yeah, And that was my son, Shane. And so I
Speaker 2: had Shane. It was a totally normal pregnancy and my
Speaker 2: tumor did not grow. I was high risk, but it
Speaker 2: wasn't even a high risk pregnant. I was completely fine
Speaker 2: the entire time. Wow, and my tumor actually shrunk. I'm
Speaker 2: a case study at Emory University of women of child
Speaker 2: bearing age that have gone and to have kids with
Speaker 2: this tumor and habit not grow. So anyway, so that
Speaker 2: was my sage. That's magic. Yeah, it was crazy. It
Speaker 2: was literally like the miracle child. So when yeah, people
Speaker 2: started giving me a little gifts to represent him, and
Speaker 2: I was like, Oh, that's so sweet, that's so cute,
Speaker 2: that's so pretty, But that's just so not me. I'm
Speaker 2: not going to wear that. I wanted something heavy and
Speaker 2: cool and customized, and I wanted to just write because
Speaker 2: it was a really big deal that I had this kid.
Speaker 2: Right Oh. I literally being a resourceful stylist, I went
Speaker 2: up to forty seven Seventh Street and I was like
Speaker 2: knocking on doors. I'm like, well, someone like drew it
Speaker 2: do on a pieces of people like, well, someone make
Speaker 2: me this dog tag? Please don't someone to make it?
Speaker 2: And finally I found this one person that would make
Speaker 2: it for me and it said Shane and I would wear.
Speaker 2: I wore it on a heavy gold chain and it
Speaker 2: was sort of like down low and I was, you know,
Speaker 2: wearing tank tops onset and all the grips and the
Speaker 2: gaffers and all the guys are like what does that say?
Speaker 1: You know?
Speaker 2: It was like an instant conversation piece. And I started
Speaker 2: literally making them for people on set Bethany and really yeah, literally,
Speaker 2: and I'm yellow gold. I was silver, yellow gold, And
Speaker 2: it's just different, like people always used to charm bracelets,
Speaker 2: not really charm necklaces. Back then. It was like there
Speaker 2: wasn't really anything out there that was like edgy and
Speaker 2: cool enough that really like worked for me. So I
Speaker 2: made one for Uma Thurman and she got it delivered
Speaker 2: the day I was run through her hairsteck. And it
Speaker 2: got delivered the day that she was shooting a Glamor
Speaker 2: magazine cover and she wore it on the cover. Stop yeah,
Speaker 2: And it had her kids names on it when her
Speaker 2: moon moon was her daughter and then Circle was her
Speaker 2: son and had her kids' names and and so she
Speaker 2: wore it that and people were like, oh, you know,
Speaker 2: celebrity mom jeweler.
Speaker 1: And it was just of course like the one you know,
Speaker 1: Jala wore that necklace that Ben got her that like
Speaker 1: then that brand everybody knew about. And it's the same
Speaker 1: one Kelly rip about me, you know the brand recently
Speaker 1: who cares. You'll know it has like almost astrologic right
Speaker 1: you know. Okay, so all right, so that happened.
Speaker 2: Yeah, So so that happened. And then I literally was
Speaker 2: like still styling on set and working, and I was like,
Speaker 2: I really hate this. It's like four am on on
Speaker 2: on set. I'm like I don't want to do this anymore.
Speaker 2: And I would, you know, my husband would come home
Speaker 2: from work and he worked in finance, and he'd be like, Jen,
Speaker 2: this is like a business. You've got orders all over
Speaker 2: the bedroom. I was literally shipping and fulfilling orders out
Speaker 2: of my bedroom in Soho and I started.
Speaker 1: Making any money or no.
Speaker 2: Yeah, I mean it's you know, it was pretty good.
Speaker 2: It was gold jewelry, and I was selling it direct
Speaker 2: to consumer, and I was like, you know, I was
Speaker 2: talking to a bunch of people that were selling jewelry,
Speaker 2: and everybody was like, you know, don't wholesale the fine
Speaker 2: jewelry because they take everything on consignment. So I was like,
Speaker 2: you know, my business model is going to be direct
Speaker 2: to consumer for the fine jewelry only. Still to this day,
Speaker 2: we sell it direct to consumer only. We don't sell
Speaker 2: it to department stores.
Speaker 1: So that's what they meant by don't whole So they mean,
Speaker 1: don't go sell it to a store, don't have a
Speaker 1: middle person.
Speaker 2: Well, yeah, don't go sell to a store because you've
Speaker 2: got to put millions of dollars of inventory out into
Speaker 2: these games.
Speaker 1: No, not even just that there's a middle person, but
Speaker 1: that you have to write the net thirty and all
Speaker 1: that stuff. Okay, got it way? You know that is yeah, okay,
Speaker 1: but little in the.
Speaker 2: Struggle is real. Like I, you know, I just hustled,
Speaker 2: and you know, I always loved fashion and it was charms,
Speaker 2: and so I became friends with a lot of editors
Speaker 2: and they were saying to me, you know, it's charm jewelry,
Speaker 2: Like it's not really magazine cover jewelry, Like we need
Speaker 2: stuff that feels more editorial. So I was like, you
Speaker 2: know what, let me try to make some things. So
Speaker 2: I started making some things in brass and sending them
Speaker 2: to magazines sort of, I'm just so they looked like gold.
Speaker 2: And we started getting placements and magazine covers, and I
Speaker 2: was like, okay, this.
Speaker 1: Is okay, hold on, so this is a brand. This
Speaker 1: was then not a brand. Then it was a side hustle.
Speaker 1: But you were still making money.
Speaker 2: Well, no, I quit. I quit styling at this time
Speaker 2: at one point.
Speaker 1: How much money did you make on this business to
Speaker 1: then say I'm quitting, you know, like.
Speaker 2: You know, not that much. I was like, you know,
Speaker 2: I was a stay at home mom. I was then
Speaker 2: pregnant with my daughter, Drew, and I had another child,
Speaker 2: so I have two kids. So I was still a
Speaker 2: side hustle.
Speaker 1: You were making money, but like money okay. And then
Speaker 1: and then what were the struggles? Like what was the problem?
Speaker 1: What did you run into that you didn't think you
Speaker 1: run into because I did this with at the same
Speaker 1: time you were doing that, I was doing that with
Speaker 1: pesh minas when that exploded, and the same type of
Speaker 1: thing I had, like every I was the first to
Speaker 1: do pash mina in La. They had it at Nieman's
Speaker 1: or a few stores like one or two shawls, but
Speaker 1: it wasn't a real business. No, it wasn't a business
Speaker 1: at all. And I started ordering them. I was completely broke,
Speaker 1: but ordered fifty from India. They were charging five hundred
Speaker 1: of nemens. I ordered fifty from India, and then I
Speaker 1: started like displaying them in like gradations of the color
Speaker 1: next to candy from this bulk candy place. And so
Speaker 1: Mahayek was buying, and Susan Sarandon and everybody in the
Speaker 1: industry was buying because I knew everybody. And to the
Speaker 1: point of what you're talking about. When you LA's very small,
Speaker 1: it's different than New York. You know everybody. You go
Speaker 1: to a scholar for lunch, you know every person. You
Speaker 1: just know everyone, so right, so everybody just knows everybody,
Speaker 1: and that's like a way to end. Celebrities are everywhere,
Speaker 1: so the same thing, Like I could just get a
Speaker 1: pachemna into a celebrity and then you're the person that
Speaker 1: sold pesh meenas to celebrities that don't even know who
Speaker 1: I am, but they had my shawls, right.
Speaker 2: Like same kind of thing that you did. Like I
Speaker 2: was like a hustler, like I, you know, I didn't
Speaker 2: have the marketing dollars to pay celebrities to wear my stuff,
Speaker 2: which you know, that's all They didn't.
Speaker 1: Even exist then, that didn't even exist.
Speaker 2: Then, It's like and I was like, listen, I'm going
Speaker 2: to make sure that I leverage every relationship I had
Speaker 2: from when I was a stylist to get this jewelry
Speaker 2: on whoever I can. And I literally get the products.
Speaker 1: I always say, I put the product in the people's mouths.
Speaker 1: If it's food, so you put the product in the
Speaker 1: people's mouths. But my problem was getting excited and believing
Speaker 1: my own bullshit. I was broke.
Speaker 2: I wasn't a mom.
Speaker 1: I was really broke, and I was like, I thought,
Speaker 1: this is it because we were selling so many pashmina
Speaker 1: and I did a trade show. And then when I
Speaker 1: got jammed up was when I over expanded, meaning I
Speaker 1: made too many different things. I should have the passmina
Speaker 1: was being copied and sold on streets and Lexington Avenue
Speaker 1: a couple of years later, so I was making pajamas
Speaker 1: and ponchos, but it didn't hit and it was like
Speaker 1: more expensive to make those samples. So that was my mistake.
Speaker 2: What was yours? I totally got it. I still have
Speaker 2: this mistake to this day. Like, you know, skew reductions
Speaker 2: too many products, Like it's so typical for like every
Speaker 2: business to go through this. You know, you have a
Speaker 2: product that you think is going to hit and it doesn't.
Speaker 2: You know, you're like, this is gonna be the greatest thing,
Speaker 2: and then you know, I made these these puffy heart
Speaker 2: earrings recently, and I was like, no one's going to
Speaker 2: buy these, and then people went fucking nuts for them.
Speaker 2: The heart. Oh we'll get you some puffy hearts. These
Speaker 2: giants heard earrings and people love them, like we can't
Speaker 2: keep them in stock. It's like it's like you can't
Speaker 2: guess what's going to hit. Like if you try to guess,
Speaker 2: you're automatically guessing wrong. Right, it's like an.
Speaker 1: Entrep So what are the cautionary tales? So what all
Speaker 1: the cautionary tales are? You have to make so much
Speaker 1: from one thing that you are playing with the houses
Speaker 1: money to expand to another. You have to take the risk,
Speaker 1: Like what are you telling the people who are starting businesses?
Speaker 2: I think I think you have to take the risk.
Speaker 2: You're not going to know, but you have to be
Speaker 2: able to come back around and regauge and refocus quickly.
Speaker 2: Like that's what I think a lot of people, especially
Speaker 2: a lot of women that are trying to start businesses
Speaker 2: and don't know what to do is you know, they're
Speaker 2: they're paralyzed by fear of rejection of you know, failure, failure,
Speaker 2: thank you of failure. And it's it's something that you
Speaker 2: just have to like work through, Like it is terrifying.
Speaker 2: I'm fulfilled a fear every day that I wake up.
Speaker 2: There is not a day that goes by that I'm
Speaker 2: not terrified. You know why, It's just, you know, what
Speaker 2: are you afraid of? We've we've bootstrapped this company with
Speaker 2: our own way. I haven't taken any outside investors. You know,
Speaker 2: it's my whole life is in it. It's it's scary, Bethany.
Speaker 1: And why do you what do you want changing that?
Speaker 2: Now? We're changing that. You know, we want to bring
Speaker 2: in a strategic partner. You know, we've we've uh, we've
Speaker 2: made our product too small for too long. You know.
Speaker 2: It's sort of those things where you.
Speaker 1: It's very You're saying, it's like Barnies, where it's special
Speaker 1: and bespoke, but you need to like blow it out
Speaker 1: and go more mass.
Speaker 2: Right, Well, you know you do in a sense because
Speaker 2: you need you need better, You need your cogs be better.
Speaker 2: You need to make sure you're making more money. You know,
Speaker 2: you've got more overhead, you know, opening stores. You have
Speaker 2: to just make sure. It's like such a balance, you know,
Speaker 2: you know it's from going through with your businesses.
Speaker 1: It's like, yeah, of course, so, but they don't want
Speaker 1: to understand the model. So who's the WII?
Speaker 2: You said, We, Oh, my husband and myself.
Speaker 1: My husband, My husband runs the business with me, so
Speaker 1: he this is his business like in other words, he
Speaker 1: doesn't he's not finance anymore.
Speaker 2: Correct.
Speaker 1: Okay, so it's your husband and you. That's another podcast
Speaker 1: on another time working your.
Speaker 2: Husband that actually we should talk yeah over because i's
Speaker 2: a lot of messages from women or are just people
Speaker 2: in general of like working with spouses. That's like a
Speaker 2: whole other.
Speaker 1: How many people work for the whole for the company.
Speaker 2: We've got forty about forty plus now, so.
Speaker 1: You're responsible for forty people and they're all like housed
Speaker 1: in the same place, like they're in some office space
Speaker 1: in New York.
Speaker 2: Two stores we've got an office in Fifth Avenue in
Speaker 2: New York, and then we've got a store in Los
Speaker 2: Angeles and a store in Soho in New York.
Speaker 1: So that's that's where you get into the challenge because
Speaker 1: now you've got like overhead, and you've got rent and
Speaker 1: you've got Okay, so you've got forty and forty people
Speaker 1: I've never had just for people listening. There are so
Speaker 1: many different models. I know pub assists that have not
Speaker 1: one hundred and fifty people to work for them. I
Speaker 1: have two assistants, and I have all like monthly consultants
Speaker 1: and lawyers, and but no one that I'm responsible for
Speaker 1: except for like my house staff. So it's a model,
Speaker 1: and I'm not good at that, Like that would not
Speaker 1: I would do.
Speaker 2: You're smart, though, you know it's it's one of those
Speaker 2: things where you know, you make choices to build your
Speaker 2: business certain ways, and you learn over time, like you know,
Speaker 2: you listen to people like you that are doing it leaner,
Speaker 2: and that's the smart way to do it.
Speaker 1: Well, not necessarily. I mean what you were living on
Speaker 1: new media had hundreds of people in house and then
Speaker 1: they became public. It depends on There are so many
Speaker 1: roads to Rome. So it doesn't mean it's right or wrong,
Speaker 1: it's you're also manufacturing. Is everything where is it being manufactured?
Speaker 2: Being manufactured in New York City?
Speaker 1: So the forty people aren't part of that stuff. The
Speaker 1: manufacturing is not that fortunate.
Speaker 2: Is outsourced. So we have people, we have we have
Speaker 2: contractors that work for us doing that.
Speaker 1: So you are so you have forty people that are
Speaker 1: working in what like sales and marketing and PR and.
Speaker 2: Marketing, PR, CFO, CMO, CRO, digital, amazing, all of that stuff.
Speaker 2: So you know we have so we've got so we built,
Speaker 2: we built and opened our first brick and mortar store
Speaker 2: during COVID. Wow, well I want to talk about I
Speaker 2: learned how to put on my individual eyelashes during COVID.
Speaker 1: God my co oh, I'm sure that's still That's why
Speaker 1: I'm like, that's a major COVID scale.
Speaker 2: It's a good. Yeah, we should talk about that lighting
Speaker 2: and lashes, Yeah, totally.
Speaker 1: So all right, so you have forty people and now
Speaker 1: you guys want to take in a strategic investor.
Speaker 2: Yeah we need Yeah, that's the plan. That's what we're
Speaker 2: working on right now.
Speaker 1: So and what brand do you look at that you
Speaker 1: would like to follow the model.
Speaker 2: So this is what's weird. So can we talk about
Speaker 2: how weird my business is the Salt You know that
Speaker 2: that's a.
Speaker 1: Whole Oh wait, we didn't get into the furniture and
Speaker 1: the salt and the CB two, which you're a hustler,
Speaker 1: how you get these collabs. So but but before Salt
Speaker 1: was CB two, which was very impressive. And I have
Speaker 1: some of the things. I bought the dog separator. Yeah,
Speaker 1: I bought a lot of the ship the stuff that
Speaker 1: was really good. Your stuff with all that marble, it
Speaker 1: was amazing.
Speaker 2: I remember you messaged me and you needed something and
Speaker 2: I was like, dude, it's sold out.
Speaker 1: Like I I know, no, I love I always go
Speaker 1: back and look forward like it's still going to be there.
Speaker 1: I thought that was amazing and.
Speaker 2: That's still happening, Like it's still they. I don't think
Speaker 2: they'll ever stop selling our swirl dish, the swirl dish,
Speaker 2: which is like this cut.
Speaker 1: With the jewelry. Yes, but that's not there's a dish
Speaker 1: for jewelry too.
Speaker 2: Yeah, there's all kinds of stuff, but this these dish
Speaker 2: sets outsold the white dish for the company wide.
Speaker 1: Like, oh, so you still make money on that. You
Speaker 1: still have a license with them. Yeah, we do amazing,
Speaker 1: but I love Okay. So, so Jennifer did a collaboration
Speaker 1: with CBE two. By the way, they've done stuff with
Speaker 1: freaking Lenny Kravitz that I bet you hasn't even done
Speaker 1: as well. I mean it did. It was very good.
Speaker 2: We were their best selling collob I mean to to.
Speaker 2: I don't quote me on this, but we were to
Speaker 2: the date, the best selling collab that they'd ever done.
Speaker 2: So much so.
Speaker 1: Exactly see, I know my shit, I knew it. I
Speaker 1: could feel it. I scoured the catalog. I love CB two,
Speaker 1: and I was like everything was just I was like customer.
Speaker 2: The desk was good, right.
Speaker 1: The desk that was like a console. I remember, I
Speaker 1: think that's what you needed. A quiz, Yes, needed I
Speaker 1: never got it. You could give me a quiz.
Speaker 2: I could give you.
Speaker 1: I could do it.
Speaker 2: I was on it all so much. Yeah.
Speaker 1: There was some outdoor yeah yes, okay, yeah.
Speaker 2: And it was a gray pwise points sold so fast,
Speaker 2: so great. So it was well that they're like, okay,
Speaker 2: let's do it. And so during COVID so okay, I
Speaker 2: literally launched it though beath Andy like when the world
Speaker 2: freaking shut down. We launched it on February twenty eighth
Speaker 2: of twenty of twenty twenty.
Speaker 1: That thing but I'm talking about that was then that
Speaker 1: wash We watched it.
Speaker 2: When the world shut down with COVID. The world shutdown
Speaker 2: was mark my my son's birthday.
Speaker 1: Was that's great though, and was on looking at their computer.
Speaker 2: Right and they're also sit stuck in their homes wanting
Speaker 2: to yes their houses in a way, in an affordable way.
Speaker 2: And it was all of the stuff that I did,
Speaker 2: like I didn't made sure nothing was like freaking purple,
Speaker 2: like I'm my color palette was very new, neutral, always
Speaker 2: will be, always is who I am SA and I
Speaker 2: just kept it really simple and I just designed a
Speaker 2: ton of stuff that I you know, I originally don't
Speaker 2: sign like three hundred things, but we ended up going
Speaker 2: live with one hundred and eight pieces of just things
Speaker 2: that I thought were just regular things but cooler and
Speaker 2: little did I know, it was sort of like the jewelry,
Speaker 2: Like people were like, oh my god, that's great, I
Speaker 2: want that too, amazing. I started cooking on Instagram, but
Speaker 2: before the CB two, I had launched the salts, Like
Speaker 2: I put the salts up on India.
Speaker 1: So let's discuss a trip to salt. You go from
Speaker 1: Charms to Uma Thurman to CB two to salt. Like,
Speaker 1: I want to understand that term.
Speaker 2: I'm weird. I'm just I've always just kind of done
Speaker 2: stuff that feels right for me, like like, what what
Speaker 2: are you gonna do? Like him? I am like you
Speaker 2: doing skinny girl? Like that? Like right like or whatever?
Speaker 1: Mingle mock This is my mocktail. It's like, why because
Speaker 1: it's the sickest thing ever.
Speaker 2: I need that because I stopped drinking alcohol about it.
Speaker 2: It's an half ago.
Speaker 1: The best thing ever.
Speaker 2: You'll freak out.
Speaker 1: They're amazing because it's effectively like, am ready to drink mocktail.
Speaker 1: It's not the fake vodka or the fake gin. Ready
Speaker 1: to drink matya.
Speaker 2: It's so good. So the salt. So the salt came
Speaker 2: from literally like I couldn't find what I wanted to
Speaker 2: put on my I have hashimotos also, do you know? Ah, yes,
Speaker 2: immune disease. Yes, So I've had to hashimoto since I
Speaker 2: was in high school and always like white weight, fluctuating,
Speaker 2: kind of not feeling great, brain fog to lethargic. And
Speaker 2: I found it intercronologists here in New York that got
Speaker 2: me off of gluten and had me eating protein in
Speaker 2: the morning. And I couldn't find anything to put on
Speaker 2: my eggs that didn't have it wasn't like potpourri or
Speaker 2: like a barbecue rub. So I literally made like a
Speaker 2: little concoction of all the things that I like on
Speaker 2: a in a bowl on the side of my on
Speaker 2: the side of my stove. The first one was the
Speaker 2: Universal salt, which has dil parsley crushed chilp So my
Speaker 2: dad used to send me his lemons from Santa Barbara
Speaker 2: when he was alive, and I would grate the lemon
Speaker 2: rind because I didn't want to waste any process, yes exactly,
Speaker 2: but not the piths, not the white part, just the.
Speaker 1: Top of the zest, just the zest. So you used
Speaker 1: to do that with a microplane.
Speaker 2: You get it. So yeah, I would dry it and
Speaker 2: I would use it in recipes. So I threw lemon
Speaker 2: in there and that was Universal salt, lots of black pepper,
Speaker 2: and I was started to put it on everything, and
Speaker 2: my husband was like this tastes really good, Like what
Speaker 2: are you using And I was like, it's that salt.
Speaker 2: Concoction that I made on the side of the stove,
Speaker 2: and one day, as one did back on Instagram being annoying,
Speaker 2: when everyone was putting up their egg avocado toast, I
Speaker 2: put up mine next to like a picture of Rihanna
Speaker 2: and like hoops, and people were like asking more comments
Speaker 2: because I weren't DMS. Then like what is on your
Speaker 2: First of all, you can poach an egg. That's crazy,
Speaker 2: you can cook, and then also like what is that
Speaker 2: what's that seasoning that's on your egg? And I was like,
Speaker 2: it's this concoction that I keep on the side of
Speaker 2: my stove, Like, well, where can we get it? And
Speaker 2: then editors started asking me, you know, how can they
Speaker 2: get it? And we did it as a holiday gifting
Speaker 2: to all the editors back in the day when they
Speaker 2: still worked in magazines and at offices, because you know,
Speaker 2: they're all getting like chocolate bars with like brand logos
Speaker 2: or like people's face and I was like, let's give
Speaker 2: them something nourishing that they can actually eat at their
Speaker 2: desk when they're working crazy hours doing gift guides. So
Speaker 2: we set them an avocado a lemon. It was like
Speaker 2: this crazy circus trying to get it done. So the
Speaker 2: avocado didn't freaking rot and like sit in the mail
Speaker 2: room at that so we uh chips like it's chili
Speaker 2: oil and my salt and it was the spicy salt
Speaker 2: and literally be any more. People and editors and chiefs
Speaker 2: were like, this is amazing, thank you so much. And
Speaker 2: it really resonated and then they all started to wanted
Speaker 2: to write about it and figure out how to buy it.
Speaker 2: So we figured out how to package it. I put
Speaker 2: it in this that you know you have them, the real.
Speaker 1: Jars, And why isn't CB two carrying those? Because that
Speaker 1: feels very Oh okay, great, Well I just want to
Speaker 1: call them if there's a problem.
Speaker 2: Okay, yeah, no, isn't aware. No, they do carry it.
Speaker 1: But you need to get into like salt peppers and
Speaker 1: shakers like Airwin.
Speaker 2: But you know, it's like the whole thing with Airwan
Speaker 2: is like.
Speaker 1: Yeah, but are you going to get is that really?
Speaker 1: Is this profitable now? The salt thing? No, the subside thing.
Speaker 2: We sell about seven hundred thousand dollars with the salt
Speaker 2: a year.
Speaker 1: Okay, you get to a million, Okay, Okay, let's keep
Speaker 1: focused on the Let's keep focused on the jewelry.
Speaker 2: Yeah, and home and all this. I really love doing
Speaker 2: all the interior stuff and it's you know, it's fun.
Speaker 2: You know. I did a scent during COVID. That was
Speaker 2: fun to do, you know, I.
Speaker 1: You did a cent night, Yeah, I mean that's so.
Speaker 1: The home stuff is a no brainer. Jewelry is unrelateable.
Speaker 2: It was so fun. I would love to do more furniture.
Speaker 2: I would love to do. Oddly, how weird is this
Speaker 2: office furniture love? Because there's like no cool office furniture,
Speaker 2: like those desks that they did. I feel like there
Speaker 2: just isn't a lot in that space, you know, So
Speaker 2: we'll see what happens office furniture, what, you know, any
Speaker 2: kind of home stuff. It's it's so fun to do.
Speaker 2: And so after we did that, we did a Christmas
Speaker 2: collaboration with CB two, and then we did the kitchen
Speaker 2: collaboration because I was cooking so much on my because
Speaker 2: I have Jennifer Fisher Kitchen, which is my food Instagram
Speaker 2: where I like literally just like stick my camera in
Speaker 2: like the pot of whatever I'm cooking, and I like
Speaker 2: show everybody hit to cook, and like all the recipes
Speaker 2: are on my website too, So it's all those anti.
Speaker 1: So you doing so your husband is what operations. He's
Speaker 1: operations and you are the creative, so he has to
Speaker 1: like lasso you in. Sometimes you're the idea hamster.
Speaker 2: Constantly all day long. No, no, you're the idea hamster.
Speaker 1: And he has to be like, we gotta get back
Speaker 1: and get focused, because you got if you try to
Speaker 1: please everybody, you please nobody exactly, Like you know what
Speaker 1: I mean. So he wants to protect the realm and
Speaker 1: he wants to focus on the skews that are really working,
Speaker 1: and he wants to build that business and he wants
Speaker 1: to like.
Speaker 2: Blow that out right.
Speaker 1: So you work with your husband for.
Speaker 2: How long he's been with the brand for eight years?
Speaker 1: That must have been a decision and a discussion like
Speaker 1: who decided that and how did that come up?
Speaker 2: You know, he's cool. The great thing about Kevin my husband,
Speaker 2: is he's got zero ego and he is like, you know,
Speaker 2: at anytime it's time for me to exit, I'm out.
Speaker 2: I'm here. I was here to help you build the brand.
Speaker 2: You're my wife. It was like the perfect timing. It
Speaker 2: wasn't like he it wasn't like I'm going to leave
Speaker 2: to go build your brand. He was an exit from
Speaker 2: where he was going. He had to leave. It made
Speaker 2: perfect sense because it wasn't a competitor. So he came
Speaker 2: and helped me out and then just didn't leave. So
Speaker 2: that's sort of the arrangement. So the arrangement is he
Speaker 2: will exit at some point, but just not yet.
Speaker 1: And it's very obvious what he does and you do
Speaker 1: because those that goes right down the middle with the
Speaker 1: operation ones.
Speaker 2: Right, and now we're building a team around us, which
Speaker 2: is like we have this killer team around us, which
Speaker 2: is makes all of the difference in the world. So
Speaker 2: it's not just him and I when like what do
Speaker 2: you do? What do you do?
Speaker 1: You know?
Speaker 2: Right, they know that they've did what they've done that
Speaker 2: worked at like big, very very big brands before, and
Speaker 2: know how to grow brands and how to scale and
Speaker 2: how to make sure that we're you know, positioning ourselves right,
Speaker 2: how to make sure that we're you know, we're merchandising correctly,
Speaker 2: how to make sure that we are you know, our
Speaker 2: ske count is correct.
Speaker 1: You know, there's a lot of that that's very hard.
Speaker 1: I could tell you I that, like people listening, there
Speaker 1: are so many different models to business, Like I have
Speaker 1: a very different model, and it probably could have been
Speaker 1: so much even more. We are massive in many ways.
Speaker 1: If I had an infrastructure and operation like that. You
Speaker 1: have to do what is right for your personality. Like
Speaker 1: your husband's doing operations, you're doing the creative. You have
Speaker 1: these people around you. It's almost like you have advisory
Speaker 1: and board and all these things. I it's it's it's
Speaker 1: very it's to be applauded. It's very hard, like you
Speaker 1: have all these elements. And I think that that's extremely amiable.
Speaker 1: To be honest, it's not for everyone, and not everyone
Speaker 1: can do it and nail it.
Speaker 2: Yeah, it's really it's like I said, it's like I said,
Speaker 2: it's scary and it's hard, and it's our own cash
Speaker 2: and it's our own money, and it's you know, it's
Speaker 2: that's what it is.
Speaker 1: And it's so, what mistakes have you made? What really
Speaker 1: big mistakes have you made? What would you do differently?
Speaker 2: We make so many mistakes, I would say, you know,
Speaker 2: one of the big mistakes is probably you know, thinking
Speaker 2: that we could do it on our own for as
Speaker 2: long as we have. I think that you know, asking
Speaker 2: for help and getting the right people in and building
Speaker 2: the right team around you is really really important.
Speaker 1: You mean spending that money that's hard to spend on
Speaker 1: these big salaries to have people under you that are
Speaker 1: experts in their field.
Speaker 2: Is that what you mean? Because you know, like one
Speaker 2: of the people that works for me is one of
Speaker 2: my family members. You know, he's a cousin. You know,
Speaker 2: there's people, there's ways, there's creative ways of doing it,
Speaker 2: so you're not you know, killing yourselves on salaries. But
Speaker 2: you know, I think back end and things like that. Yeah,
Speaker 2: I think that. I think that, you know, having a
Speaker 2: product to deliver. I mean, you know what this is,
Speaker 2: having products and producing products and sourcing is key. You know,
Speaker 2: I wish I had sourced earlier. You know. Also, what's
Speaker 2: kind of weird about our brand is that no one,
Speaker 2: no one else, Like there's really no other brands that
Speaker 2: have fashion jewelry the way we have the Hoop earrings
Speaker 2: and all of that fashion jewelry and then also have
Speaker 2: the fine jewelry component.
Speaker 1: Yeah, there's a couple, but it's confusing. Yes, I understand
Speaker 1: what you're saying. You have to market that.
Speaker 2: Two separate manufacturing chains, you know, So it's it's a
Speaker 2: lot there's a lot of moving parts. So you know,
Speaker 2: I wish that I, you know, earlier we worked on
Speaker 2: sourcing and manufacturing, you know, not necessarily the United States.
Speaker 1: Okay, so you said two things. First, you said there
Speaker 1: was some mistake, was that you had to bring in
Speaker 1: other people around you that are experts. But could you
Speaker 1: afford to do that in the beginning, No, you can afford. Yeah,
Speaker 1: But then that wasn't a mistake because in the beginning
Speaker 1: you can't afford that, right, you know.
Speaker 2: But it's sort of those things like I wish I
Speaker 2: had asked around more. I wish I had, you know.
Speaker 2: That's another thing too. I think this is a good
Speaker 2: thing to point out, is that you know, you I
Speaker 2: wish also that I, you know, at fifty two, when
Speaker 2: I turned fifty, I also have this mindset of I'm
Speaker 2: sure you do too, of sort of like I don't
Speaker 2: care what people think about me any longer. When I
Speaker 2: was earlier in my career, I was I was more guarded.
Speaker 2: I wasn't as open and transparent as I am now.
Speaker 2: I was more concerned about what people thought about me
Speaker 2: and my brand. And then when I honestly, Bethany, I
Speaker 2: started like just being myself and like I don't you know?
Speaker 2: This is it, This is who I am, and I
Speaker 2: take it or leave it, And is when my brand
Speaker 2: really started to change and you know, we started to grow.
Speaker 2: I think people you know you.
Speaker 1: Well, you allow for the possibility that it could fail
Speaker 1: because you're not so desperate about it. But then good
Speaker 1: things happen in a way, like you're kind of like,
Speaker 1: you know, new things, new things open up that you
Speaker 1: didn't think about because you're seeing it differently, like you
Speaker 1: don't nobody and for me, nobody has anything that I
Speaker 1: want at this age. So it it opened leaving Housewives twice,
Speaker 1: like me leaving millions stuff because I and so it
Speaker 1: opened up other things that I didn't even think about
Speaker 1: or was looking for because I was just open and free.
Speaker 1: And I also didn't care. People thought I.
Speaker 2: Was going to call you. I got a phone call
Speaker 2: to like talk to them, and I was like, I'm
Speaker 2: gonna call about the name.
Speaker 1: Then I was interesting and I was like that now
Speaker 1: or back when they did.
Speaker 2: This eason that they're doing now, that makes sense.
Speaker 1: Then.
Speaker 2: Fact, I've been asked a few times, but I've never
Speaker 2: gotten into any serious conversations with them. I've only just
Speaker 2: spoken to like the casting director, and then I was like,
Speaker 2: it's not right for me. At one point, I think
Speaker 2: it was when you were going back on the show,
Speaker 2: and I think they wanted another business woman on the show.
Speaker 2: Oh okay, looking for someone to sort of like be
Speaker 2: along there with you that had a company.
Speaker 1: Well in a constructive way. I would say this. Until
Speaker 1: I left, I wasn't able to really creatively and freely
Speaker 1: think about my business and brand as a whole. Meaning
Speaker 1: I had made a lot of money on the on
Speaker 1: the Cocktail, and I made a lot of money doing
Speaker 1: the show and different things and had different licensing deals
Speaker 1: and they did really well and still do well, and
Speaker 1: you know, you know, a lot of money, like but
Speaker 1: it wasn't really nurtured and each thing wasn't really taken
Speaker 1: care of in a holistic way. And when I left,
Speaker 1: I was able to have the breadth and the brain
Speaker 1: power to think about everything, because you can't really run
Speaker 1: a business while that you're having that diversion. You have
Speaker 1: four months of really filming, and your business becomes a
Speaker 1: side character. It cannot be the main character. They pretend
Speaker 1: that it's. You cannot run your business and be the
Speaker 1: main part of a show like that because you have
Speaker 1: to do things that you would never normally do in
Speaker 1: gold places, you don't fit into your normal schedule. So
Speaker 1: now your business takes a back seat, and then you're
Speaker 1: also dealing with all the media.
Speaker 2: Right.
Speaker 1: Media is another job, and it's I watched them.
Speaker 2: I watched them, and I watched them having to do
Speaker 2: it's like those posts that they have to do to
Speaker 2: watch the show, and I watch you know, I see
Speaker 2: them in it.
Speaker 1: It's it's just and it also is Pete. It's they'll
Speaker 1: get four hundred and something thousand viewers for an episode.
Speaker 1: Now you could do an Instagram post and get close
Speaker 1: to that. Like, it's just the medium.
Speaker 2: It's there.
Speaker 1: They're working on soap operas ten years, fifteen years ago,
Speaker 1: or twenty years ago, whenever, So that's like the medium is.
Speaker 1: It's not the future, it's the past. So that's those
Speaker 1: are my reasons for you.
Speaker 2: Right, No, I just didn't feel right for me and
Speaker 2: where I was with my business. But whenever they've sort
Speaker 2: of reached out. But yeah, but at one point was
Speaker 2: like I'm gonna call, I'm gonna text me that than
Speaker 2: you didn't get in touch with her and talk to her.
Speaker 2: But then I just didn't.
Speaker 1: Yeah. I mean, if I was on, I would have
Speaker 1: told you to do it because it can help. But
Speaker 1: it depends on what you want. Like anything else, it
Speaker 1: depends on where you are. It's good for a lot
Speaker 1: of people who need a next chapter and they maybe
Speaker 1: they got a divorced or maybe they have financial issues
Speaker 1: and they like really want a burst of like relevance
Speaker 1: or something to happen that like they have an idea
Speaker 1: for something exist something. But you yeah, exactly something I've
Speaker 1: spoken about it. Yeah yeah, yeah. So okay, So you
Speaker 1: said those were your mistakes, which doesn't sound like you've
Speaker 1: made any colossal mistakes to be perfectly honest, And what
Speaker 1: have you done that was really right? Like what did
Speaker 1: you nail?
Speaker 2: What was really right? I think those collaborations like CB
Speaker 2: two was a really smart move. I think that. And
Speaker 2: it was like it was one of those things too
Speaker 2: that just was it was natural. They came to me.
Speaker 2: I really, it's right. Yeah. I met with the head
Speaker 2: of CB two responded over the fact that our kids
Speaker 2: played basketball, and like it was just like a natural
Speaker 2: it just felt right. It was one of those things.
Speaker 2: They were so easy to work with. They're based in Chicago,
Speaker 2: they're the nicest people in the world, you know. And
Speaker 2: also I think it was one of those things where,
Speaker 2: you know, fashion is so hard and it's such a hard,
Speaker 2: hard edged business, and then when you step out of
Speaker 2: it and you get to work with people that aren't
Speaker 2: in you know, high fashion and just lovely human beings
Speaker 2: in the Midwest, it's just like it's such a nice
Speaker 2: it makes you want more of that in your life.
Speaker 2: Especially living in New York City. You know, it's such
Speaker 2: a breath of fresh air to be.
Speaker 1: So you're getting into beauty, and I don't say that
Speaker 1: to anyone because I think it's so overcrowded and so
Speaker 1: competitive and there has to be a very distinct way
Speaker 1: to enter that is interesting. Maybe for you it's salt
Speaker 1: scrubs or products or something, but I would say beauty.
Speaker 2: I think it's hard because I've had so much work
Speaker 2: done that I openly talk about. Yeah, but you can.
Speaker 1: Find your way. And there's salt bad salt salt scrub.
Speaker 1: Maybe you make it salt because it's connected.
Speaker 2: But I love I love like lipsticks and lip gloss,
Speaker 2: and I'm like, when it comes to that kind of stuff,
Speaker 2: I love beauty products like I love like, I have
Speaker 2: all of this stuff here. I was like, I'm gonna
Speaker 2: show her all the stuff that I love.
Speaker 1: Tell me your stuff. I know everything now and I know, but.
Speaker 2: I'm going to show you and I'm going to talk.
Speaker 2: So this is Geomonica Blunder. Do you know her?
Speaker 1: Oh? Yes I do, yes, Yes.
Speaker 2: This is the best undercover I cream. They have every
Speaker 2: single shade she did, like, I'm a four point two
Speaker 2: five under my eyes.
Speaker 1: She's amazing you as good jog store of that right now.
Speaker 1: It's shocking Katrice. It's Katrise has an amazing under eye
Speaker 1: conceal or brightener like you'd think it was elite, like
Speaker 1: department sick.
Speaker 2: Yeah, yeah, that's amazing. Merit Beauty Beverly. I love Marit.
Speaker 2: I just did I just did something with them. I'm
Speaker 2: like two red. But oh, one thing I did wrong.
Speaker 2: Let's talk about that. My new website relaunched last week
Speaker 2: and there was an issue that for some reason, the
Speaker 2: coding team missed that was written into like we're not
Speaker 2: I'm not entirely sure about it, but basically, we launched
Speaker 2: our new website and then all of the images got
Speaker 2: sucked out of the website. I can't even talk about.
Speaker 2: Oh my god, Danessa Merris makes the best you can
Speaker 2: I use this. People love her bombs too. This contour
Speaker 2: what is it?
Speaker 1: Light?
Speaker 2: One is literally the best mascara, Mabeling sky High. Do
Speaker 2: you like this one?
Speaker 1: I like it?
Speaker 2: I like it. My favorite is I think it's superhero
Speaker 2: is Mascara two? Do you like this one? I like
Speaker 2: the brand, I like aub I like a tubing mess
Speaker 2: scare because.
Speaker 1: I know then you would love Thrive.
Speaker 2: I loved him. Yeah, I was probably one of the
Speaker 2: best messcaras. And it's so funny. I went to go
Speaker 2: check out the other day four because I wanted another
Speaker 2: one because I feel like they dry out quickly. But
Speaker 2: and I went to check out and I got distracted
Speaker 2: and I didn't do it. So you just reminded me
Speaker 2: I need to.
Speaker 1: I'm so proud like that. I know you know that.
Speaker 1: A year and a half ago, I didn't know any
Speaker 1: of it, not one of these things that I've known.
Speaker 1: One thing you were talking about.
Speaker 2: You know your ship, and I follow you and I
Speaker 2: know my ship pretty well too. You really know your
Speaker 2: ship like you are really good.
Speaker 1: But it's because I never wore a makeup. So it's
Speaker 1: fun to.
Speaker 2: Watch you too, and you can do your own makeup.
Speaker 2: Patrick Tye like his I like his eyebrows.
Speaker 1: His whole brand. And you probably like the design that
Speaker 1: the bronzer love but you hate the fingerprints.
Speaker 2: She's I hate that.
Speaker 1: I hate hate.
Speaker 2: It makes me crazy. Do you know GV, this smaller
Speaker 2: beauty brand. These girls, these girls are Yeah, they're really I.
Speaker 1: Feel like I've seen it, but I don't know that product.
Speaker 2: They make a really good golden globe bronzer. And they're
Speaker 2: lovely women. The company was started by their mom. They're
Speaker 2: from Canada. They're lovely, lovely. Yes, Natalie is my friend.
Speaker 2: She lives in in Miami.
Speaker 1: Do you use for fie the lash brow thing? The
Speaker 1: brow thing, yes, it's the one I have. Is thicker
Speaker 1: though it's not like a little ball. It's like bar
Speaker 1: and white.
Speaker 2: The ball have jy.
Speaker 1: I like the longness.
Speaker 2: I don't know. I kind of like the ball for
Speaker 2: some reason. Have just interesting, but also like they're this
Speaker 2: powder that's kind of wet people.
Speaker 1: Yes, but I didn't think it was actually that good.
Speaker 1: I just like the concept.
Speaker 2: I kind of love it. I like you for me. Well, okay,
Speaker 2: well this is the other one. If you tried this
Speaker 2: Charlotte Tilbury air brush. Yes, I have it. I have,
Speaker 2: I keep it so I keep She's funny and she's cool.
Speaker 2: I keep this in my bag when I go to
Speaker 2: like work parties and stuff, and I'll like, blot, could
Speaker 2: you have? But you need a tiny brush for this.
Speaker 2: This is where Monica's brushes are really good too, Monica
Speaker 2: Blunder's brushes because they're tiny and I can like get
Speaker 2: in here, so I put that.
Speaker 1: I I don't know why you like that REFI because
Speaker 1: it's I didn't think it. I think it was creasy,
Speaker 1: but I like the concept.
Speaker 2: It's a good one.
Speaker 1: You would like Patrick Star one size. He's got a
Speaker 1: cheek a three palette that has that pink. It has
Speaker 1: a bomb and it has a shimmer. It's a trio.
Speaker 1: You gotta get it because that color. And it's even
Speaker 1: more calm than that color, Like it's not as like cool,
Speaker 1: it's insane. Yes, it's the best.
Speaker 2: I used to use a Kylie Cosmetic one that like
Speaker 2: someone gave me and like that was this do your
Speaker 2: one is way better? But I I don't do any
Speaker 2: kind of highlighters because I look oily all the time,
Speaker 2: Like I have oily skin.
Speaker 1: Oh okay, well, well that's different, and I use it.
Speaker 2: I don't really wear a lot of eye makeup like
Speaker 2: you do shadows and stuff. You're good, but I don't.
Speaker 2: I just use that. I just u the fake lashes
Speaker 2: and I use this tom Ford, these little individual This
Speaker 2: charcoal gray is like the best sub for black, so
Speaker 2: it's not too aggressive.
Speaker 1: I like that.
Speaker 2: One more thing, lawless, forget the filler. This is the
Speaker 2: best lip gloss in the entire world. It's kind of gloopy,
Speaker 2: but it like, it's literally the best lip gloss in
Speaker 2: the entire world. Why do you love it? The metic?
Speaker 2: I love the glass because my lips are really red
Speaker 2: and I don't like how red my lips are, so
Speaker 2: I like to make them a little gray. And then
Speaker 2: obviously Charlotte Tilbury Iconic Nude is like.
Speaker 1: Okay, I think it's official. You should get into beauty.
Speaker 1: I'm gonna tell you they pass. Yeah, yeah, yeah, the things.
Speaker 1: But I want to get back to the REFI I'm
Speaker 1: annoyed that I got rid of it because now I'm
Speaker 1: feeling like I want it back.
Speaker 2: I really like it. I use it every day and
Speaker 2: I use you.
Speaker 1: Know what the key is as what it's your like
Speaker 1: non shine powder.
Speaker 2: Yes, so I use this. So they have this and
Speaker 2: you have to like like touch like and you have
Speaker 2: to like barely and then tap it all off.
Speaker 1: I I know I've used it, but I just I
Speaker 1: don't know you're about to find out because then shocky,
Speaker 1: all right, I'm gonna go back and get it again.
Speaker 2: You know what you fucking need? You need a Cottage
Speaker 2: cheese fucking deal with friendship work.
Speaker 1: Well, you know it's fucked years ago. I got a deal, sure,
Speaker 1: now I want friendship. First of all, years ago, Cottage cheese.
Speaker 1: People say that I'm like copying other people, and I
Speaker 1: go bananas because I was offered several hundred thousand dollars
Speaker 1: years ago for this Cottage cheese deal. It's not any
Speaker 1: of the companies you just mentioned, and a reason that
Speaker 1: I can't explain that I had to turn down the deal.
Speaker 1: It's a very bizarre reason. Okay, And now I'm like,
Speaker 1: friendship Cottage Cheese needs to come to me and give
Speaker 1: me a deal. I mean it's ridiculous.
Speaker 2: Say you're eating that stuff with it, and then I'm
Speaker 2: getting mad.
Speaker 1: Now like now I want a deal.
Speaker 2: You need a fucking deal. Because every time I go
Speaker 2: on Instagram, you're eating the cottage sheese and it looks good.
Speaker 2: It's enough. You should do all that. She is a
Speaker 2: thing like your snack kit whatever it is.
Speaker 1: Like jamas and everything bagel season, And.
Speaker 2: That's that's how most people eat.
Speaker 1: By the way, that's how what am I going to
Speaker 1: start lying about what I eat? I eat on a cracker.
Speaker 1: Like I went to college school, I could eat whatever
Speaker 1: I want. I could order lobsters every night. I want
Speaker 1: to a fish on a cracker what.
Speaker 2: I want and way more than me and I have
Speaker 2: recipes on my website, so like, it's what I want
Speaker 2: to eat.
Speaker 1: I don't care what anyone say, Like I I'll want
Speaker 1: I'll take Captain crunch with my hand, and that's what
Speaker 1: I'm eating. And people are like, oh, don't you like
Speaker 1: rich and successful? I'm like, yes, a rich and successful
Speaker 1: person wants Captain crunch. Leave me alone. People are like, enough,
Speaker 1: what the cottage cheese. I'm like, no, I'm keeping up
Speaker 1: whatever you want. Oh my god, all right, well this
Speaker 1: was so fun, so fun. That was so fun.
Speaker 2: It was like a bag of nuts, this whole thing,
Speaker 2: like yeah, well, welcome to the crowd.
Speaker 1: Tell your husband. I think you guys are doing an
Speaker 1: amazing job. So I'm impressed and I hope to see
Speaker 1: you soon. Beauty, you have to yes, because the logo,
Speaker 1: the packaging is already there. It's like, so no, no, no,
Speaker 1: you should have a beauty deal. And believe me, I've
Speaker 1: been offered beauty deals and I should not have a
Speaker 1: beauty deal.
Speaker 2: You should have a beauty deal. Great, all right, there's
Speaker 2: my own.
Speaker 1: Well, i'll give you mine. I'm gonna tell them to
Speaker 1: call you instead, all right,