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Speaker 1: This is the Bloomberg Business of Sports Show, but we

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Speaker 1: explore the big money issues in the world of sports.

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Speaker 1: I'm Michael Blarne, I'm Scarlett fu and coming up on

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Speaker 1: the show, we're going to be talking with legendary media

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Speaker 1: executive Dick Ebersol. He is the former head of NBC Sports,

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Speaker 1: co creator of Saturday Night Live, and creator of Sunday

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Speaker 1: Night Football. We're going to talk about his incredible career

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Speaker 1: and his new book, from Saturday Night to Sunday Night

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Speaker 1: Straight Ahead on the Bloomberg Business of Sports Show. But

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Speaker 1: first let's look at some of the top stories of

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Speaker 1: the week, starting with the U s Open wrapping up.

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Speaker 1: And there's so much excitement around this US Open because

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Speaker 1: it was Serena Williams's last to US Open, given that

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Speaker 1: she's retiring, and we have two new champions. Unfortunately neither

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Speaker 1: of them are Serena. Number one seated Kasion Tech took

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Speaker 1: home the women's championship and number three Carlos alcraz won

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Speaker 1: the men's final. Bloomberg's Kathleen Hayes caught up with former

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Speaker 1: tennis pro and broadcaster Patrick McEnroe to talk about some

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Speaker 1: of their favorite moments of this year's Open. Going into this,

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Speaker 1: the story was, oh, Serena's retiring a new era at

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Speaker 1: the one era is ending, another one starting. You know

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Speaker 1: what's gonna happen? Novak, Rapha Federal. You know they're closer

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Speaker 1: the twilights of their career. Looks like maybe the new

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Speaker 1: era has started. What does it look like to you?

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Speaker 1: It looks unbelievably exciting, Athletic, inspiring, charismatic would be a

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Speaker 1: few words that would come to mind. You know, Serena

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Speaker 1: has done so much for tennis, obviously and for a

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Speaker 1: lot of other things as well, So it was fitting

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Speaker 1: the way she went out. She went out swinging as

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Speaker 1: she as she's done throughout her career. But to see

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Speaker 1: the young players step up, you know, obviously on the

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Speaker 1: men's side, Carlos Alcaraz and Janick Center played one of

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Speaker 1: the greatest matches I've ever seen. The end that at

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Speaker 1: about three in the morning. Um, just the shot making,

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Speaker 1: the athleticism from those players was off the charts. And

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Speaker 1: then you've got, obviously Francis Tiafo, the first black American

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Speaker 1: player to get this far at the US Open since St.

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Speaker 1: Darthur Ash and just the first American period since Andy Roddick.

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Speaker 1: So the Francis ciafo store is an incredible one. It's

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Speaker 1: like an American fairy tale. Really. That was Bloomberg's Kathleen

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Speaker 1: Hayes with former tennis pro and broadcaster Patrick mcenrone. Yeah,

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Speaker 1: you heard right, he's one of the mc and rows.

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Speaker 1: And of course you can take a look back at

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Speaker 1: all our coverage of this year's US Open, including a

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Speaker 1: great conversation we had with one of the people who

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Speaker 1: is responsible for getting Arthur ash Stadium built. That is,

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Speaker 1: of course on the Bloomberg Business of Sports podcast online

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Speaker 1: at Bloomberg dot com and or wherever you get your podcasts.

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Speaker 1: And now we switch gears the football. This week is

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Speaker 1: the first week that the NFL's Thursday night football game

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Speaker 1: will be exclusively on Amazon Prime, kicking Golf in eleven

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Speaker 1: year thirteen billion dollar deal. This marks the very first

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Speaker 1: time a streaming service has gotten exclusive season long rights

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Speaker 1: to air NFL games in the US. It could spell trouble, certainly,

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Speaker 1: challenges for the traditional networks like CBS, Yes in NBC

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Speaker 1: and Fox. Let's bring in our media expert, Bloomberg's Jerry

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Speaker 1: Smith to talk about the NFL's big bet on Amazon primet.

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Speaker 1: Thanks for having me. So let's talk about this huge

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Speaker 1: thirteen billion dollar bet on the NFL with Amazon. Can

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Speaker 1: you tell us all about it? This is a really

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Speaker 1: big deal. Um you know, the NFL is the most

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Speaker 1: popular sport on television by far, and it's really been

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Speaker 1: dominated by the traditional TV networks for many many years,

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Speaker 1: the NBCs and CBS and toxes of the world. Amazon

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Speaker 1: has the exclusive rights to Thursday Night Football now and

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Speaker 1: um you know, this is a big deal for Amazon

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Speaker 1: in a lot of ways. You have to be an

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Speaker 1: Amazon Prime subscriber in order to watch, so they're hoping

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Speaker 1: that they're going to see more Amazon Prime members as

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Speaker 1: a result of this. It's also an opportunity for Amazon's

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Speaker 1: advertising business, which is already um massive to you capture

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Speaker 1: some of those advertisers who spent a lot out of

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Speaker 1: money on um NFL commercials. But it's also a big

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Speaker 1: deal for the overall sports media industry. Um you know

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Speaker 1: this Amazon is now if they can pull this off

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Speaker 1: this season and not have any issues with you know,

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Speaker 1: people finding the games or any sort of technical glitches,

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Speaker 1: it could really um you know, turbocharge Amazon's ambitions and

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Speaker 1: sports and maybe some other sports leagues could look at

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Speaker 1: Amazon and be more comfortable now that was selling their

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Speaker 1: rights to Amazon as well, and we talked with the

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Speaker 1: people at Amazon. Bloomberg got together with Marie Donohue from Amazon,

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Speaker 1: and she is really impressed with this. I mean, I

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Speaker 1: I look, honestly, I think this will be as big

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Speaker 1: as when the NFL went to cable back in You know,

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Speaker 1: we know how NFL games legitimized and grew the cable

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Speaker 1: cable business, and we think the same thing can happen

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Speaker 1: for streaming. Scarlett. I always believe that this is something

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Speaker 1: that is going to again. I have old man Bar

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Speaker 1: has got to change the way he watched television. You know,

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Speaker 1: you say you're old Ambar, but I remember when there

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Speaker 1: was no Thursday night football before two thousand and six,

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Speaker 1: and Jerry you mentioned that Amazon is coming in. CBS,

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Speaker 1: NBC and Fox have long split up NFL coverage on

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Speaker 1: their own. They've already tried airing Thursday night games in

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Speaker 1: the past and they didn't find it a great deal

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Speaker 1: for them. Why is that? Why is Thursday night football

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Speaker 1: difficult for these broadcasters and big money? Off of as

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Speaker 1: a good point, I think there's a couple of reasons.

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Speaker 1: I mean, one is that the Thursday Night package. In

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Speaker 1: the past, the feeling was that the games were not

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Speaker 1: as high quality as the games on Sundays and Monday

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Speaker 1: Night Football, So that could be one issue. Um. You know, CF, CBS, NBC, Fox,

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Speaker 1: They've all had the rights of Thursday Night Football and

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Speaker 1: have had a lot of trouble making money on it. Um.

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Speaker 1: You know, Amazon has a very different in business. Um,

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Speaker 1: they may be willing to lose money on on NFL

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Speaker 1: if it helps sell more Prime subscriptions and get more

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Speaker 1: people buying diapers and socks on Amazon Prime. You know

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Speaker 1: they Um, just their business goals are different and they

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Speaker 1: just have a lot more money, quite frankly than the

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Speaker 1: traditional TV networks. Jerry, Let's talk about the end deliverable, right,

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Speaker 1: I mean, there's been talk that Amazon is going to

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Speaker 1: be over linked stats and game updates with some x

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Speaker 1: ray technology. They've got an alternate streaming for younger audience

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Speaker 1: is called Due Perfect, and most recently they signed the

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Speaker 1: multi year contract with DraftKings and it looks like they're

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Speaker 1: going to be offering support betting lines throughout the course

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Speaker 1: of the Thursday Night game. What do we know about that? Yeah,

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Speaker 1: the DraftKings announcement this week was interesting. I think it's

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Speaker 1: gonna be um, you know, before the game and after

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Speaker 1: the game, and it's it's it's what we're seeing a

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Speaker 1: lot and and a lot of people in the sports

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Speaker 1: media business are very excited about sports betting and the

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Speaker 1: thinking is that people are going to be more engaged

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Speaker 1: with watching a sporting event if they're also placing bets

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Speaker 1: on it. And so we're starting to more and more

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Speaker 1: see this, um, you know, convergence of media and sports

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Speaker 1: betting and um you know. I think the hope with

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Speaker 1: for Amazon is that people are going to be you know,

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Speaker 1: the fan wants to be able to bet on the

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Speaker 1: game in a in a seamless way while watching it.

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Speaker 1: And I think that that's a lot of what this

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Speaker 1: um deal with with DraftKings is about. And of course

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Speaker 1: we got to mention Damian sas our host of the

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Speaker 1: new show what is it called Bloomberg. The lineup airs

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Speaker 1: every Friday afternoon at seven pm, rolls through two Sunday morning,

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Speaker 1: and we are actually tackling sports gambling and sports betting

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Speaker 1: on the show. It's one of the things that differentiates

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Speaker 1: us so so Jerry watches religiously. So Michael Barr does too.

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Speaker 1: Oh yeah, Michael, of course, I got my pin out, man,

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Speaker 1: I got my odds ready. One of the things that

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Speaker 1: we talked about with Amazon Global Sports Video Vice President

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Speaker 1: Marie Dona Hue, she talked with Emily Chang and they

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Speaker 1: talked about what challenge this deal poses for the major networks.

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Speaker 1: Can you take us through that on on what now

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Speaker 1: the networks have to deal with when you have this streaming. Well, yeah,

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Speaker 1: so Amazon and UM, the big networks, NBC, Fox, ESPN, CBS,

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Speaker 1: they all recently UM signed an eleven year deal with

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Speaker 1: the NFL. So the TV networks still have a big

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Speaker 1: chunk of the most popular sport in America for through

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Speaker 1: the next decade. UM. But there's a couple of things

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Speaker 1: that that could happen as a result of Amazon getting

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Speaker 1: in the game. UM. You know, one thing is that

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Speaker 1: there's some concern that it could lead to more chord

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Speaker 1: cutting if you get a casual fan who UM says,

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Speaker 1: you know, I don't necessarily need to UM have my

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Speaker 1: cable subscription anymore. I'll just watch Amazon Prime NFL games

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Speaker 1: on Thursdays. And you know the other companies are also

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Speaker 1: streaming NFL games m as well, and so the one

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Speaker 1: of the big Really, the entire TV industry is in

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Speaker 1: large part based on sports and people who subscribe to

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Speaker 1: cable to get sports. And if more of those major

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Speaker 1: sports like the NFL are available outside of a cable

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Speaker 1: package on a streaming service, you know that that could

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Speaker 1: have a real um that could be a real threat

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Speaker 1: to the overall business. So, Jerry, I know you've written

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Speaker 1: about NFL live rights as well as college football live rights,

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Speaker 1: and of course we know that the Big Ten recently

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Speaker 1: sold a very lucrative deal to Fox four million dollars

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Speaker 1: a yuro for football and men's basketball. Do you see

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Speaker 1: Amazon and the streaming services getting into college sports as well?

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Speaker 1: I think they would like to. Uh, the Big Ten

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Speaker 1: is a good example where Amazon was interested there. They

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Speaker 1: reportedly we're willing to spend more for Big Ten rights

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Speaker 1: than NBC and TBS, but the um those pack just

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Speaker 1: ended up going to the traditional TV networks anyway. Uh,

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Speaker 1: you know, I think Amazon, as a newcomer, the expectation

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Speaker 1: is that they're going to have to spend a lot

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Speaker 1: more than the TV networks if they want to get

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Speaker 1: these rights. I think the sports leagues there's still some

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Speaker 1: hesitancy about going all in and selling your your games

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Speaker 1: to a streaming service because they, you know, they want reach,

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Speaker 1: They want their leagues, want their sports to remain popular

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Speaker 1: in America, and they want them to be broadcast on

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Speaker 1: the biggest uh stage. And that is still broadcast television

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Speaker 1: in a lot of ways. Um. But Amazon says that

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Speaker 1: they have about eighty million people who are watching Prime Video,

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Speaker 1: so that's roughly the same amount of people who are

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Speaker 1: getting cable TV today. So Amazon is, um, you know,

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Speaker 1: on par with the TV networks in some ways. Yeah, Jerry,

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Speaker 1: but I do have to say, you know, Amazon is

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Speaker 1: just guaranteeing advertises that it's going to reach no more

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Speaker 1: than twelve million viewers per game. Last year, I believe

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Speaker 1: it was sixteen point four million on average. And let's

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Speaker 1: just talk for one second about some of the losses

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Speaker 1: Amazon recently kind of witnessed, right, It lost the bidding

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Speaker 1: war for Champions League, it lost the Big Ten, it

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Speaker 1: lost Formula one to ESPN, and now we've got NFL

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Speaker 1: Sunday ticket going up and potentially the NBA as well.

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Speaker 1: I wonder how APTI do you think Amazon is going

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Speaker 1: to be there after now getting involved on Thursday Night football.

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Speaker 1: I think that there's you know, their Amazon and Apple

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Speaker 1: are are reportedly jucated out for Sunday NFL Sunday ticket

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Speaker 1: right now. Um the NBA, which is currently with ESPN

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Speaker 1: and Turner. That deal is really the next big sports

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Speaker 1: rights deal on the horizon, maybe a few years away,

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Speaker 1: but it'll be really interesting to see how aggressive Amazon

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Speaker 1: gets in um bidding on that. Um you know, there's

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Speaker 1: a couple of more college deals as well. The Pack

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Speaker 1: Twelve and the Big Twelve are about to negotiate their

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Speaker 1: sports right so Amazon could um you know, they could

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Speaker 1: get involved in that. There's an expanded college football playoff,

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Speaker 1: which opens the door to you know, more than just

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Speaker 1: ESPN potentially broadcasting the college football playoffs. So Amazon, I mean,

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Speaker 1: a lot of the big sports are locked up for

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Speaker 1: a long period of time, you know, but there's a

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Speaker 1: few opportunities on the horizon for them to um, you know,

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Speaker 1: expand their their sports uh portfolio. Bloomberg's Jerry Smith laying

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Speaker 1: his knowledge on us about what's going to happen with

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Speaker 1: the Amazon deal with the NFL and also with DraftKings.

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Speaker 1: Thank you so much for joining us here on the

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Speaker 1: Bloomberg Business of Sports. Thanks for having me speaking of

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Speaker 1: sports media rights, Let's bring in someone who might know

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Speaker 1: it a bit better than anyone else. We're going to

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Speaker 1: chat with the legendary that's all in caps, legendary media

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Speaker 1: executive Dick Abrasol. Straight ahead on the Bloomberg Business of

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Speaker 1: Sports on Michael bar You can follow me on Twitter

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Speaker 1: at Big Bar Sports. I feel like he invented new

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Speaker 1: sports rights. You can get me on Twitter at Scarlett

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Speaker 1: Fill and don't forget to catch our podcast. That's Monday's,

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Speaker 1: Wednesdays and Thursdays on all your pod gas platforms and

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Speaker 1: right here on Bloomberg Business of Sports and Bloomberg Radio.

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Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 1: Welcome back to the Bloomberg Business of Sports show, where

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Speaker 1: we explore the big gunny issues in the world of sports.

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Speaker 1: I'm Michael Barn, I'm Scarlett and we are very excited

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Speaker 1: about our next guest. We're going to be talking about

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Speaker 1: his new book from Saturday Night to Sunday Night, My

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Speaker 1: Forty Years of Laughter, tears and touchdowns and TV. We're

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Speaker 1: going to learn about his incredible career and get his

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Speaker 1: take on what's happening in the sports media world. Now

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Speaker 1: we're talking about sports media legend, broadcasting and Cable Hall

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Speaker 1: of Famer Dick Eversol. Eversol was the chairman of NBC Sports,

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Speaker 1: where he oversaw huge TV sporting events such as the

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Speaker 1: Olympic Games and NFL football, you know, those little things,

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Speaker 1: as well as Saturday Night Live. Dick ever Saw, Welcome

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Speaker 1: to the Bloomberg business of sports. Thanks so much. I

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Speaker 1: have to read a quote because this is you help

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Speaker 1: so many people get into television. But I gotta read

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Speaker 1: the quote from Charles Barkley because he breaks me up.

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Speaker 1: Dick ever Saw was the first person to tell me

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Speaker 1: to go into television, so blame him. He said, the

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Speaker 1: NBA wouldn't be where it is today if not for Dick,

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Speaker 1: and that goes for the Olympics, in the NFL and

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Speaker 1: pretty much every other corner of the sports world as well.

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Speaker 1: You've touched pretty much a lot of sports. Do you

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Speaker 1: realize the impact of what you've done with television in general?

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Speaker 1: I guess at times I do, But most of all,

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Speaker 1: I'm overjoyed that so many people who as much younger

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Speaker 1: people started off with me and they're carrying the weight today. Um, Dick,

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Speaker 1: I want to get your take on what you see

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Speaker 1: when you look at the sports landscape. How it's on

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Speaker 1: different days of the week. It's on Thursday night, it's

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Speaker 1: on Sunday, it's on Monday. It just keeps spreading, and

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Speaker 1: the different options just keep multiplying. Is it confusing? Has

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Speaker 1: it gotten too confusing? I don't think so, because I

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Speaker 1: think that sports in particular offers something that none of

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Speaker 1: the rest of television does. It's it's live action, it's

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Speaker 1: a story unfolding right in front of you, and it's uh, it's,

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Speaker 1: to its great credit, has become so successful that you can,

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Speaker 1: as you just pointed out, you can find it at

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Speaker 1: least five nights of the week, and uh, there's nothing

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Speaker 1: like that on television other than football. Look, everybody, you

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Speaker 1: know they write, you know, an autobiography, they write a book.

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Speaker 1: I mean, obviously you've just now done this. You know,

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Speaker 1: you've got Michael Jordan legend write. You've got the Los

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Speaker 1: Angeles Leakers, You've got Winning Time, You've got Derek Utter,

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Speaker 1: the Captain, the Williams Sisters, King Richard, I mean, you

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Speaker 1: know you've been telling stories your whole life, you know,

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Speaker 1: what stories in the world of sports do you believe

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Speaker 1: have yet to be told. That's a very question, not

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Speaker 1: one that I've ever been asked before. So let me

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Speaker 1: put on a sinking cap. You're asking what stories haven't

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Speaker 1: been told? That's right. I mean, there's so many athletes

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Speaker 1: who we don't know about, so many wonderful stories out

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Speaker 1: there that I'm sure you know or you've lived through.

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Speaker 1: I'm just curious. You know what if you had to

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Speaker 1: hear one of them? I mean, what would it be. Well,

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Speaker 1: there's that me story about when I shot two ninety

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Speaker 1: nine in bowling League, but nobody covered that forty years

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Speaker 1: forty plus years ago. I worked on the Pro Bowlers

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Speaker 1: Tour when I was at ABC as a young kid,

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Speaker 1: and I loved it because the bowlers were among the

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Speaker 1: most accessible and easiest people to deal with that I

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Speaker 1: ever found in my entire career. I never missed Saturday

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Speaker 1: afternoons with the Pro Bowlers Tour with Chris Shinkle and

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Speaker 1: well before Bill Burton, there was Billy Wayaleu. I never

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Speaker 1: I'm sorry. I got everybody's side track and Damien had

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Speaker 1: a great I notice how Dick is pivoting away from

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Speaker 1: this question because he has an idea that he doesn't

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Speaker 1: want to share with our audience. I'm so satisfied today

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Speaker 1: with all the sports that we have access to on television.

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Speaker 1: That wasn't true if my child and I'm now, I'm

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Speaker 1: seventy five, and when I was there were just a

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Speaker 1: few things that were there all the time. Uh, and

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Speaker 1: they were pretty much bunched up on weekends. Now you

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Speaker 1: find it all the time. And plus there's ESPN, which

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Speaker 1: I think right now is in the middle of a

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Speaker 1: renaissance under Jimmy Petaro. It's uh, it's it was sort

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Speaker 1: of lost out there in the woods for a while.

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Speaker 1: The boy has gotten much better under Petaro? Can you

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Speaker 1: qualify that? How has it gotten much better under Jimmy Petaro?

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Speaker 1: I just think that the announcers are more aware of

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Speaker 1: what their responsibility is. It's not as much fooling around

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Speaker 1: and a lot more dispensing information and uh the matchup

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Speaker 1: and they do they do a bang up job of

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Speaker 1: the networks due to some of them, but it's pretty

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Speaker 1: much still limited to the weekends. Yeah. The reason I

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Speaker 1: asked that is because everyone can get highlights online now

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Speaker 1: onto man. So the sports broadcast, the traditional sports broadcast

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Speaker 1: has to be a little bit different than what it

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Speaker 1: used to be years ago. You know, I found this

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Speaker 1: probably is now one of years ago. I found that

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Speaker 1: one sports sider did pop on the scene. You were

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Speaker 1: able to wake up every morning and get a nice

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Speaker 1: little uh meal, so to speak, of what had happened

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Speaker 1: the night before, without having lost half the night the sleeplessness.

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Speaker 1: You know, I hear you talking about, um, you know,

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Speaker 1: the responsibilities of sports castors and anchors, you in terms

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Speaker 1: of delivering data and delivering information and informing audiences. And

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Speaker 1: you know, what are your thoughts on this renaissance in

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Speaker 1: terms of the availability of sports data and how that

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Speaker 1: extends to sports gambling and all that's going on in

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Speaker 1: the world right now with n I L. I mean,

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Speaker 1: there's a lot of information out there at that fingertips

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Speaker 1: of many of these anchors. I mean, you know, talk

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Speaker 1: to us about you know, the data side of sports

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Speaker 1: and and and you know, commercially taking advantage of that.

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Speaker 1: Is that something that you see a future in for

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Speaker 1: some of the big networks and quite frankly for business

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Speaker 1: in general. Well, if it continues to grow the way

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Speaker 1: it is growing, the networks will jump in much more

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Speaker 1: so than they have up to this point. Has streaming

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Speaker 1: services Has that helped or hurt the sport? I think

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Speaker 1: if it's well done and tells stories well. With me,

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Speaker 1: everything comes back to how well do you tell stories

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Speaker 1: are or how well do you report stories? And I

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Speaker 1: think all of that is better done today than it

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Speaker 1: was and twenty years ago. And so if you're a

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Speaker 1: true sportsman, there's always something there for you to digest.

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Speaker 1: So there's a lot of stories that still need to

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Speaker 1: be told. There's a lot of incredible stories that are

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Speaker 1: being told. There's a lot of different platforms. Do you

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Speaker 1: think media companies can continue to pay higher prices for

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Speaker 1: live sports rights while we see cable subscribers continue to decline,

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Speaker 1: people cutting the cord. Where do you see this heading?

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Speaker 1: There's long as the consumers still has this appetite, which

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Speaker 1: I find amazing. That's not going to change and these

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Speaker 1: companies know it, and they're always amping up the resources

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Speaker 1: that they can bring to coverage of all these different events.

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Speaker 1: And I don't think the right situation, particularly among the

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Speaker 1: major sports, which to me are football and basketball, Um,

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Speaker 1: that's not going to change. The appeals too strong. Baseball's

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Speaker 1: appeal is not what it used to be. Um and

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Speaker 1: to some degree I blame the leadership of the game.

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Speaker 1: I love feeling, and I thought he was right on

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Speaker 1: top of things. The current commissioner, I don't think loves baseball.

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Speaker 1: So you know, let's tear up the script here. I mean,

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Speaker 1: now that we're just railing on baseball, we may as

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Speaker 1: well rail on the Olympics as well. I mean, you know,

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Speaker 1: you are the person who brought Muhammad Ali lighting the

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Speaker 1: Olympic flame to television. I mean, you are the godfather

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Speaker 1: of Olympics, and yet ratings for the Olympics have really

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Speaker 1: come down in recent years. You know, I'm curious, you know,

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Speaker 1: what's going on there? What's going wrong? I mean, the

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Speaker 1: Olympics are just you know, it's just such an amazing event,

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Speaker 1: a way of connecting different countries across the globe. You know,

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Speaker 1: what can what can be done to improve the product,

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Speaker 1: to make it more digestible from a view standpoint? Well,

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Speaker 1: you won't like my answer. One of the key to

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Speaker 1: my success with the Olympics is that I really talk

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Speaker 1: to viewers all the time, whether it was by encouraging

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Speaker 1: them to write me or making frequent appearances where there

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Speaker 1: could be an interchange. And the one thing they always

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Speaker 1: said about the Olympics they wanted to watch them when

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Speaker 1: they were available to watch. And I think now due

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Speaker 1: to the pressure of some in the media, like the

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Speaker 1: New York Times, they are too wrapped up and getting

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Speaker 1: them on live when there aren't that many people available

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Speaker 1: to watch. And I always stacked them up so that

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Speaker 1: when you got home at the end of the day,

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Speaker 1: all that stuff was lined up for you to watch

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Speaker 1: from the five thirty in the afternoon until eleven o'clock

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Speaker 1: at night. And that's not always the case anymore. I

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Speaker 1: have to talk about your reason why. And our newspaper

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Speaker 1: wrote this, and it is very true. One newspaper referred

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Speaker 1: to you as the man who keeps America awake. That's

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Speaker 1: you because that, you know, I want to thank you

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Speaker 1: for that, because Sunday nights, now I'm up late, and

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Speaker 1: Saturday nights, I'm I'm up late. You found it Saturday

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Speaker 1: Night Live. Uh, I found it Saturday Night Live with

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Speaker 1: a really, really talented partner. Yeah, either the comedy and

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Speaker 1: that's Lord and Michael. Yeah, exactly. And the story about

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Speaker 1: that is that my mother and father and I saw

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Speaker 1: the premiere episode with George Carlin, and my mother and

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Speaker 1: father didn't have a clue what I was watching because

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Speaker 1: you know, they didn't know who George Carlin was. They

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Speaker 1: didn't know what this show was going to. I did

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Speaker 1: because I saw the tomorrow episode with Tom Snyder on

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Speaker 1: what was coming up ahead for for this show. I

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Speaker 1: am amazed that today we are close now to almost

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Speaker 1: fifty years of Saturday Night Live. Did you ever envisioned

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Speaker 1: that would go on this long? I don't think either

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Speaker 1: Lauren or I had any sense that this would last

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Speaker 1: on and on and on because it was aimed at

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Speaker 1: a younger audience and would they grow up with us?

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Speaker 1: And they did, and it's proven to be a show

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Speaker 1: that has, in my mind, a lifespan that will probably

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Speaker 1: carry it well beyond my life span or Lawrence. I

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Speaker 1: think about how young people watch Saturday Night Live, and

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Speaker 1: they don't necessarily watch it live. They watched the clips

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Speaker 1: from YouTube the next day or at their conveny. What

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Speaker 1: do you think live programming, whether it's entertainment variety shows

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Speaker 1: like Saturday Night Live, or a live broadcasts of a

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Speaker 1: baseball game or a football game or a basketball game,

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Speaker 1: what do you think the live broadcast does that the

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Speaker 1: on demand clip later on can't well for starters. I

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Speaker 1: think the true sports fan wants the story and and

430
00:24:26,040 --> 00:24:30,439
Speaker 1: oftentimes more often than not, they want the whole story.

431
00:24:30,720 --> 00:24:33,640
Speaker 1: So I'm not amazed that people stay up as late

432
00:24:33,720 --> 00:24:35,960
Speaker 1: as they do to watch so much of this stuff.

433
00:24:36,880 --> 00:24:41,480
Speaker 1: There's no question the Saturday Night Live clips uh are

434
00:24:41,800 --> 00:24:47,439
Speaker 1: very very uh well watched. H and it's there's a

435
00:24:47,480 --> 00:24:51,639
Speaker 1: business in that today. But the average fan, the average

436
00:24:51,880 --> 00:24:55,400
Speaker 1: Saturday Night Live fan, it's pretty much their Saturday nights

437
00:24:55,440 --> 00:24:59,000
Speaker 1: an to watch the show. And that's largely because they're

438
00:24:59,040 --> 00:25:01,320
Speaker 1: young and they can stay up late. Their parents are

439
00:25:01,400 --> 00:25:06,000
Speaker 1: long sense asleep, you know, you know, Mr Evelson, I

440
00:25:06,040 --> 00:25:07,760
Speaker 1: mean I have to just ask this, you know. I mean,

441
00:25:07,840 --> 00:25:10,399
Speaker 1: you had so many wonderful people, famous people, you know,

442
00:25:10,480 --> 00:25:13,960
Speaker 1: Billy Crystal, you know, as Forwards in your in your

443
00:25:13,960 --> 00:25:17,399
Speaker 1: new book, you know, complimenting you, owing their careers to you.

444
00:25:17,400 --> 00:25:19,359
Speaker 1: You know, when you look back how you started back

445
00:25:19,400 --> 00:25:21,760
Speaker 1: in the early seventies, I mean Lauren Michaels, you mentioned him,

446
00:25:21,800 --> 00:25:24,720
Speaker 1: Barry Diller. I mean, who is your mentor who who

447
00:25:24,760 --> 00:25:27,360
Speaker 1: do you look back on and you know, really impacted

448
00:25:27,359 --> 00:25:31,200
Speaker 1: your career the most? In your trajectory. Oh wow, that's

449
00:25:31,200 --> 00:25:34,720
Speaker 1: a that's a very long list. But I'd say that

450
00:25:35,720 --> 00:25:37,920
Speaker 1: a few of the people who are no longer living

451
00:25:38,119 --> 00:25:44,399
Speaker 1: with us, who were at networks, encourage me to take risks. Um,

452
00:25:44,600 --> 00:25:47,760
Speaker 1: we're willing to let Lauren and I deal with the

453
00:25:47,880 --> 00:25:52,640
Speaker 1: sensors directly, so that we weren't trying to set new

454
00:25:52,720 --> 00:25:57,960
Speaker 1: language barriers are not barriers for television, but we definitely

455
00:25:58,040 --> 00:26:00,280
Speaker 1: were dealing with issues that you would not know really

456
00:26:00,400 --> 00:26:04,800
Speaker 1: here at that at that time, some fifty years ago. Um,

457
00:26:04,840 --> 00:26:07,760
Speaker 1: So I'd have to say leadership at the networks people

458
00:26:07,840 --> 00:26:11,200
Speaker 1: don't often think this way, but I sure do. People

459
00:26:11,359 --> 00:26:15,320
Speaker 1: who are the bosses at NBC in particular, really let

460
00:26:15,400 --> 00:26:17,720
Speaker 1: Lourena and I do the show. There was one old

461
00:26:17,800 --> 00:26:22,280
Speaker 1: guy who sort of always was on the periphery trying

462
00:26:22,359 --> 00:26:25,560
Speaker 1: to seek some way to limit what we could do.

463
00:26:27,320 --> 00:26:30,320
Speaker 1: Sort of told him that he did not have to

464
00:26:30,359 --> 00:26:34,720
Speaker 1: work after seven o'clock at night, so to speak. That

465
00:26:34,840 --> 00:26:37,920
Speaker 1: must have been the one where Garrett Morris is doing

466
00:26:37,920 --> 00:26:41,960
Speaker 1: our top story tonight for the hearing of Barrett. I'm

467
00:26:42,000 --> 00:26:44,440
Speaker 1: not I'm not going to repeat it for anybody who

468
00:26:44,440 --> 00:26:48,760
Speaker 1: hasn't seen it, but it is funny it was funny

469
00:26:49,280 --> 00:26:52,760
Speaker 1: and it was a great way for Garrett to really

470
00:26:52,800 --> 00:26:56,960
Speaker 1: get the attention he deserved because he was fabulous at that.

471
00:26:57,160 --> 00:27:00,040
Speaker 1: So following on what demon hasked you in terms of

472
00:27:00,240 --> 00:27:02,320
Speaker 1: folks who paved the way for you, who are mentors

473
00:27:02,359 --> 00:27:05,199
Speaker 1: to you? When you look out and you look at

474
00:27:05,200 --> 00:27:06,760
Speaker 1: the media executives, and I know you gave a shout

475
00:27:06,760 --> 00:27:09,240
Speaker 1: out to Jimmy Potaro at ESPN, who do you see

476
00:27:09,320 --> 00:27:13,880
Speaker 1: as the media executives the sports executives to keep an

477
00:27:13,880 --> 00:27:16,359
Speaker 1: eye on people who could be real game changers and

478
00:27:16,400 --> 00:27:20,560
Speaker 1: who are rethinking the way that live sports is broadcast

479
00:27:21,119 --> 00:27:24,960
Speaker 1: and telling the stories that that consumers are eating up well.

480
00:27:25,440 --> 00:27:29,760
Speaker 1: Each of the networks specialized at at something and I

481
00:27:29,800 --> 00:27:33,679
Speaker 1: find the networks that are the most watchable are the

482
00:27:33,680 --> 00:27:37,119
Speaker 1: ones where the boss is a creative type and not

483
00:27:37,240 --> 00:27:44,480
Speaker 1: a businessman and uh for example, at CBS Sean McManus,

484
00:27:44,520 --> 00:27:47,640
Speaker 1: his dad was Jim McKay, who was brought up around storytelling.

485
00:27:47,680 --> 00:27:50,080
Speaker 1: His father may have been the best storyteller in the

486
00:27:50,160 --> 00:27:53,440
Speaker 1: history of sports on television in the in the house

487
00:27:53,600 --> 00:27:56,919
Speaker 1: in days of wide world of sports. I think that

488
00:27:58,000 --> 00:28:01,199
Speaker 1: the folks that Fox are are terrific. They came a

489
00:28:01,200 --> 00:28:03,840
Speaker 1: long waiter than the other networks, but they certainly picked

490
00:28:03,880 --> 00:28:05,560
Speaker 1: up the ball and ran with it when they got

491
00:28:05,600 --> 00:28:09,359
Speaker 1: their first big football contract and later baseball and NBC

492
00:28:09,600 --> 00:28:13,080
Speaker 1: is really well led by Mark Lazarus, and he has

493
00:28:13,640 --> 00:28:18,640
Speaker 1: a stable of producers who he very much backs by

494
00:28:18,680 --> 00:28:22,640
Speaker 1: making sure they always had the money, not not personally

495
00:28:22,680 --> 00:28:25,399
Speaker 1: in their pocket but quite often, but they had the

496
00:28:25,440 --> 00:28:28,359
Speaker 1: money to do the show's right. And that wasn't always

497
00:28:28,400 --> 00:28:31,440
Speaker 1: the case years ago on television, but it is today.

498
00:28:31,840 --> 00:28:34,159
Speaker 1: You know, we heard um, you know, Walt Disney CEO

499
00:28:34,240 --> 00:28:38,000
Speaker 1: Bob Tapic basically talk about the under thirty five year

500
00:28:38,040 --> 00:28:41,120
Speaker 1: old sports audience, you know, and how sports gambling and

501
00:28:41,160 --> 00:28:43,480
Speaker 1: sports betting is such a big part of that lifestyle

502
00:28:43,560 --> 00:28:45,960
Speaker 1: now and and you know, I'm just curious what your

503
00:28:45,960 --> 00:28:48,520
Speaker 1: thoughts are on sports betting, on legalization they're in, on

504
00:28:48,600 --> 00:28:51,600
Speaker 1: the growth of that industry and what it means for

505
00:28:51,600 --> 00:28:55,440
Speaker 1: for sports more generally speaking, it's it's here. There's no

506
00:28:55,640 --> 00:28:58,640
Speaker 1: turning back. If there was ever gonna be a time

507
00:28:58,680 --> 00:29:01,000
Speaker 1: to have turned backwards or away from it, it was

508
00:29:01,040 --> 00:29:05,320
Speaker 1: probably twenty years ago. And it's there. I mean, it's

509
00:29:05,320 --> 00:29:08,320
Speaker 1: a necessary I'll use the word that's probably not appropriate,

510
00:29:08,600 --> 00:29:13,120
Speaker 1: it's necessary evil. I mean, gambling has come out of

511
00:29:13,120 --> 00:29:17,600
Speaker 1: the closet over the last thirty years, and the networks

512
00:29:17,680 --> 00:29:21,400
Speaker 1: all ultimately decided that they needed to cover it too.

513
00:29:21,880 --> 00:29:27,400
Speaker 1: It did not happen on my watch. What no, no, no, no,

514
00:29:27,520 --> 00:29:34,520
Speaker 1: I'm not gonna go all right, but what the public want.

515
00:29:34,560 --> 00:29:36,680
Speaker 1: It's what the public wanted, not what I wanted, but

516
00:29:36,720 --> 00:29:38,479
Speaker 1: it was what the public wanted. What do you think

517
00:29:38,480 --> 00:29:41,880
Speaker 1: are some of the unintended consequences of the growth of

518
00:29:41,920 --> 00:29:47,000
Speaker 1: sports gambling none from a media executives perspective, Well, it

519
00:29:47,120 --> 00:29:49,960
Speaker 1: certainly means that there's a whole new audience that's glued

520
00:29:50,040 --> 00:29:56,840
Speaker 1: to it for reasons that forever, um, it wasn't going

521
00:29:56,840 --> 00:29:59,440
Speaker 1: to happen, but it but it does happen now, and

522
00:30:00,440 --> 00:30:03,840
Speaker 1: networks finally jumped on board. I mean, to me, it

523
00:30:03,840 --> 00:30:07,480
Speaker 1: would have been inconceivable forty years ago that that could

524
00:30:07,480 --> 00:30:10,000
Speaker 1: have happened, But it has happened, and it's a reality.

525
00:30:10,160 --> 00:30:15,000
Speaker 1: Well I remember, yeah, I'm I'm the degenerate because I

526
00:30:15,000 --> 00:30:17,520
Speaker 1: remember as a kid, I had the old strat o

527
00:30:17,560 --> 00:30:21,920
Speaker 1: matic football and yeah, I love that thing, and I

528
00:30:21,920 --> 00:30:24,840
Speaker 1: would play with my my buddies and it's like, you know,

529
00:30:25,080 --> 00:30:28,200
Speaker 1: he I had the Detroit Lions, and he would have

530
00:30:28,480 --> 00:30:31,440
Speaker 1: the Minnesota Vikings and it would just go on. And

531
00:30:31,840 --> 00:30:36,160
Speaker 1: it's been around forever. Like you said, gambling, maybe just

532
00:30:36,280 --> 00:30:39,880
Speaker 1: not to the access of where it is now. But

533
00:30:40,080 --> 00:30:42,640
Speaker 1: you weren't any money at it back then that you

534
00:30:42,760 --> 00:30:45,240
Speaker 1: probably had a dollar a week allowing so oh yeah,

535
00:30:45,360 --> 00:30:48,000
Speaker 1: I mean, you know, if I lost a quarter, I'm like, man,

536
00:30:48,320 --> 00:30:50,600
Speaker 1: and this is I can't get my novel. Later's nothing,

537
00:30:51,520 --> 00:30:55,680
Speaker 1: but it's but that's the thing about gambling. And I

538
00:30:55,760 --> 00:30:58,800
Speaker 1: and I listen, I I I talked about it all

539
00:30:58,840 --> 00:31:01,040
Speaker 1: the time, about gambling. Yeah, I have fun with it.

540
00:31:01,480 --> 00:31:05,800
Speaker 1: But and I bring this up many times that responsibly, folks,

541
00:31:06,240 --> 00:31:09,680
Speaker 1: because you know, if you get carried away with it, uh,

542
00:31:10,400 --> 00:31:13,520
Speaker 1: things can go crazy. And and you are bringing it

543
00:31:13,600 --> 00:31:17,800
Speaker 1: up about again, It's like, okay, it's there. Just don't

544
00:31:17,840 --> 00:31:20,840
Speaker 1: be stupid. It's exactly correct. I spent a lot of

545
00:31:20,880 --> 00:31:24,280
Speaker 1: time this weekend up in the casinos in Connecticut because

546
00:31:24,320 --> 00:31:26,760
Speaker 1: there are a series of different supporting events going on.

547
00:31:26,960 --> 00:31:29,680
Speaker 1: Then I was just amazed I hadn't been in either

548
00:31:29,760 --> 00:31:33,600
Speaker 1: of those two casinos. They're like probably castles at Versa.

549
00:31:38,160 --> 00:31:43,400
Speaker 1: They are the castles build on our money, but so

550
00:31:43,520 --> 00:31:47,120
Speaker 1: many people willingly give away. I always wonder what they

551
00:31:47,160 --> 00:31:49,400
Speaker 1: say when they go home and say to the wife, well,

552
00:31:49,480 --> 00:31:51,640
Speaker 1: I don't really have quite the money for you to

553
00:31:52,000 --> 00:31:54,400
Speaker 1: build the ice box this week. So I got another

554
00:31:54,480 --> 00:31:56,080
Speaker 1: question for you if you if you don't mind my asking,

555
00:31:56,160 --> 00:31:58,760
Speaker 1: I mean, you know, I remember, um, I mean, obviously

556
00:31:59,080 --> 00:32:01,760
Speaker 1: you know sad Night's main event. You know, wrestling, you

557
00:32:01,800 --> 00:32:04,960
Speaker 1: know Vince McMahon, you know. I mean, e're up in Connecticut.

558
00:32:05,000 --> 00:32:07,280
Speaker 1: You know, you know the WWF used to be headquartered

559
00:32:07,320 --> 00:32:09,719
Speaker 1: up there. You know obviously you know ESPN is up there,

560
00:32:09,760 --> 00:32:11,200
Speaker 1: all that good stuff, you know. I mean, do you

561
00:32:11,240 --> 00:32:14,440
Speaker 1: still see a lot of activity going on in Connecticut

562
00:32:14,520 --> 00:32:16,880
Speaker 1: as it relates to sports? I mean, are there still

563
00:32:17,280 --> 00:32:19,560
Speaker 1: is It's still an area where you know, people go

564
00:32:19,680 --> 00:32:21,520
Speaker 1: to to sort of cut their teeth in the business.

565
00:32:23,200 --> 00:32:25,920
Speaker 1: I wish there was an easy answer to that, but

566
00:32:25,960 --> 00:32:29,400
Speaker 1: it basically boils down to the fact that many of

567
00:32:29,440 --> 00:32:34,120
Speaker 1: those people chose to live here, and Connecticut made it

568
00:32:34,240 --> 00:32:39,560
Speaker 1: easy for them to uh get some tax breaks to

569
00:32:39,640 --> 00:32:45,160
Speaker 1: build these enormous production facilities like ESPN has and like vinces,

570
00:32:45,520 --> 00:32:48,160
Speaker 1: which allowed them to do a post production job that

571
00:32:48,280 --> 00:32:52,280
Speaker 1: likes of the kind of thing you've only used to

572
00:32:52,360 --> 00:32:56,240
Speaker 1: see from saying Olympics. They do it almost every night

573
00:32:56,240 --> 00:33:02,600
Speaker 1: now because they have these castles of sports production located there,

574
00:33:02,640 --> 00:33:06,360
Speaker 1: and they got favorable tax bers to build those buildings

575
00:33:06,440 --> 00:33:08,880
Speaker 1: years and years ago, and they took good advantage of it.

576
00:33:09,080 --> 00:33:12,960
Speaker 1: And we're the beneficiaries because storytelling is so much better

577
00:33:13,040 --> 00:33:15,920
Speaker 1: done today on a consistent basis than it was years

578
00:33:15,960 --> 00:33:21,560
Speaker 1: ago because so many more people are involved. So you

579
00:33:21,600 --> 00:33:26,240
Speaker 1: had mentioned that baseball is seeing a decline in popularity. Um,

580
00:33:26,920 --> 00:33:32,280
Speaker 1: perhaps the conditioner who talks about the championship is race

581
00:33:32,440 --> 00:33:36,240
Speaker 1: to win the the piece of metal. I mean, here's

582
00:33:36,280 --> 00:33:39,480
Speaker 1: a sport that the peace for months and months and

583
00:33:39,520 --> 00:33:42,720
Speaker 1: months and months, you know, to be the best to

584
00:33:42,760 --> 00:33:45,480
Speaker 1: win that big trophy. And he's referring to it as

585
00:33:45,160 --> 00:33:48,600
Speaker 1: a metal that never would have come out of the

586
00:33:48,640 --> 00:33:51,240
Speaker 1: mouth of somebody who loved baseball the way Bud did.

587
00:33:51,400 --> 00:33:56,600
Speaker 1: This guy obviously doesn't lawyer. First, Perhaps, what does baseball

588
00:33:56,640 --> 00:33:59,200
Speaker 1: need to do to fix the game? I mean, they've

589
00:33:59,240 --> 00:34:02,160
Speaker 1: passed a sweep in said of real changes to quicken

590
00:34:02,200 --> 00:34:05,920
Speaker 1: the encouraged. I'm so encouraged by that. There was a

591
00:34:06,040 --> 00:34:11,200
Speaker 1: language that I and several other people were preaching. Uh,

592
00:34:11,520 --> 00:34:13,920
Speaker 1: I don't know five or six decades ago that they

593
00:34:13,960 --> 00:34:17,520
Speaker 1: had to do things. I yes, I've not seen as

594
00:34:17,560 --> 00:34:18,919
Speaker 1: much as I used to, but I used to see

595
00:34:18,920 --> 00:34:21,680
Speaker 1: a lot of minor league baseball. And when they started

596
00:34:21,680 --> 00:34:24,120
Speaker 1: going with that pitched clock, I remember sitting in a

597
00:34:24,200 --> 00:34:26,319
Speaker 1: ballpark in De MoInd at the time. The team was

598
00:34:26,360 --> 00:34:28,439
Speaker 1: owned by a friend of mine, and they'd get all

599
00:34:28,480 --> 00:34:30,600
Speaker 1: in that and they use that as a way to

600
00:34:30,719 --> 00:34:33,160
Speaker 1: you know, Boo the guy who was up at bad

601
00:34:33,360 --> 00:34:36,600
Speaker 1: or the picture, and they got into it, and it

602
00:34:36,680 --> 00:34:40,200
Speaker 1: was a lost opportunity by baseball to speed up the game.

603
00:34:40,360 --> 00:34:43,600
Speaker 1: I mean, there's no reason for a baseball game to

604
00:34:43,840 --> 00:34:49,120
Speaker 1: last five hours. None. Well before we let you go, Yeah,

605
00:34:49,160 --> 00:34:51,520
Speaker 1: you just need Bob Gibson in there because if someone

606
00:34:51,600 --> 00:34:54,080
Speaker 1: knocked the home run the next batter, he just whizzed

607
00:34:54,160 --> 00:34:57,719
Speaker 1: by his head and given some gen music, and that

608
00:34:57,880 --> 00:35:04,439
Speaker 1: helped to speed up the game. He and Drysdale had

609
00:35:04,480 --> 00:35:08,239
Speaker 1: good control and so people weren't getting maimed. But I mean,

610
00:35:09,200 --> 00:35:12,680
Speaker 1: a younger, lesser experienced player, I'm not sure I would

611
00:35:13,480 --> 00:35:16,600
Speaker 1: want him buzzing me as close as some guys get buzzed.

612
00:35:19,480 --> 00:35:23,759
Speaker 1: Your book from Saturday night to Sunday night. What is

613
00:35:24,120 --> 00:35:27,160
Speaker 1: the number one thing you want people to take away

614
00:35:27,239 --> 00:35:30,080
Speaker 1: from your book, which I'm gonna go buy by the way,

615
00:35:30,640 --> 00:35:32,600
Speaker 1: as soon as we're done with the show down at

616
00:35:32,760 --> 00:35:35,360
Speaker 1: h Well, I won't. I won't mention the book story

617
00:35:35,440 --> 00:35:37,480
Speaker 1: that I'm gonna mention it, but I'm going to buy

618
00:35:39,040 --> 00:35:43,520
Speaker 1: bookshelves everywhere tomorrow. Yeah, it's I want what is that

619
00:35:43,680 --> 00:35:47,080
Speaker 1: number one thing you're saying, Hey, take this away from

620
00:35:47,080 --> 00:35:54,480
Speaker 1: my book? Well, number one a lifetime love affair with sports.

621
00:35:55,560 --> 00:36:00,000
Speaker 1: Um is what drove me as a young man into

622
00:36:00,040 --> 00:36:03,000
Speaker 1: being a production system. It's about the lowest form of

623
00:36:03,120 --> 00:36:07,640
Speaker 1: life as a v worker. UM. I was living in

624
00:36:07,680 --> 00:36:09,880
Speaker 1: France as a foreign exchange student and I showed up

625
00:36:09,920 --> 00:36:12,040
Speaker 1: at the twenty four hours of Lamon got hired as

626
00:36:12,080 --> 00:36:15,160
Speaker 1: a gopher. And one of the things I wanted to

627
00:36:15,160 --> 00:36:18,800
Speaker 1: show young people in reading that book, if you show

628
00:36:19,480 --> 00:36:24,280
Speaker 1: a steadfast interest in something, and you really show these

629
00:36:24,280 --> 00:36:27,960
Speaker 1: folks in these networks today that you're really willing to

630
00:36:28,040 --> 00:36:31,160
Speaker 1: work hard at the lowest possible levels, learn the craft,

631
00:36:31,239 --> 00:36:36,040
Speaker 1: and work yourself up in that craft. UM, it'll all

632
00:36:36,080 --> 00:36:40,000
Speaker 1: continue to get better, but you've got to show an appetite.

633
00:36:40,040 --> 00:36:43,160
Speaker 1: And I point that out in the book. It doesn't

634
00:36:43,200 --> 00:36:45,319
Speaker 1: just drop in your lap. You've got to show an

635
00:36:45,320 --> 00:36:47,560
Speaker 1: appetite and you have to show up. You have to

636
00:36:47,640 --> 00:36:49,959
Speaker 1: be around these events and look for work. In many

637
00:36:49,960 --> 00:36:53,360
Speaker 1: cases it's menial, but once they see you. And I

638
00:36:53,360 --> 00:36:57,200
Speaker 1: remember as a producer, I was always aware of the young,

639
00:36:57,280 --> 00:37:00,400
Speaker 1: temporary hires we had and the ones that showed the

640
00:37:00,440 --> 00:37:04,000
Speaker 1: most initiative, who every time you turned around, were there.

641
00:37:04,840 --> 00:37:08,080
Speaker 1: Um that's those people are the ones who amounted to

642
00:37:08,160 --> 00:37:10,120
Speaker 1: something and it worked. It definitely worked for me, and

643
00:37:10,160 --> 00:37:13,880
Speaker 1: it still works today. That's very true. I remember in

644
00:37:13,960 --> 00:37:17,200
Speaker 1: the old U s FL and I was an intern

645
00:37:18,080 --> 00:37:21,280
Speaker 1: at a radio station in Detroit and he said, Hey,

646
00:37:21,920 --> 00:37:25,239
Speaker 1: we need somebody to hold the parabolic mic on the sidelines.

647
00:37:25,640 --> 00:37:27,200
Speaker 1: And here I am, all of a sudden at the

648
00:37:27,239 --> 00:37:30,440
Speaker 1: Silver Dome holding the parabolic mic as the sweep is

649
00:37:30,480 --> 00:37:35,080
Speaker 1: coming at me, which it sounds like a thunder has

650
00:37:35,160 --> 00:37:37,040
Speaker 1: heard man, when the sweep is coming at you with

651
00:37:37,040 --> 00:37:40,440
Speaker 1: football players. But you're exactly right, and that was one

652
00:37:40,480 --> 00:37:45,319
Speaker 1: of the things that helped me get the appetite to

653
00:37:45,680 --> 00:37:49,600
Speaker 1: go on into dabbling into sports and everything. And you

654
00:37:49,640 --> 00:37:54,319
Speaker 1: are exactly right. Dick Eversol from Saturday Night Sun. The

655
00:37:54,360 --> 00:37:57,840
Speaker 1: other thing I really stressed in the book, it's about relationships,

656
00:37:57,840 --> 00:38:00,160
Speaker 1: and that's a further extension about you and I were

657
00:38:00,200 --> 00:38:02,920
Speaker 1: just talking about, which is you've got to be around there.

658
00:38:02,920 --> 00:38:04,960
Speaker 1: You've got to show interests. You've got to be willing

659
00:38:05,000 --> 00:38:08,279
Speaker 1: to start at the lowest possible level, get hired to

660
00:38:08,280 --> 00:38:11,239
Speaker 1: be the guy who runs for coffee, and every time

661
00:38:11,280 --> 00:38:13,359
Speaker 1: they turn around and you happen to be that guy

662
00:38:13,480 --> 00:38:17,400
Speaker 1: or that woman. Um, they're not idiots. They're aware of it.

663
00:38:17,680 --> 00:38:22,640
Speaker 1: And there are so many people who are falsealedged producers

664
00:38:22,640 --> 00:38:27,320
Speaker 1: at NBC Sports today who exhibited that level of curiosity

665
00:38:27,560 --> 00:38:32,480
Speaker 1: and interest, And you're a fool as a force media

666
00:38:32,640 --> 00:38:36,640
Speaker 1: leader if you're not. They're always with your eyes open

667
00:38:37,080 --> 00:38:39,279
Speaker 1: at an event to see who who is that person

668
00:38:39,320 --> 00:38:43,480
Speaker 1: who always seems to be there. Um that changed the

669
00:38:43,480 --> 00:38:45,919
Speaker 1: world for me having that awareness, And if you read

670
00:38:45,960 --> 00:38:48,319
Speaker 1: my book, there's some chips on how to be in

671
00:38:48,320 --> 00:38:51,480
Speaker 1: that position. You're exactly right. I tell my sons just

672
00:38:51,640 --> 00:38:54,360
Speaker 1: like the reason why I try to do what I

673
00:38:54,400 --> 00:38:57,200
Speaker 1: do today is because I was a pest when I

674
00:38:57,400 --> 00:39:00,400
Speaker 1: was in turn, because I was going to be around everybody.

675
00:39:00,440 --> 00:39:03,120
Speaker 1: I don't know how many times I said Hey, sir,

676
00:39:03,160 --> 00:39:05,160
Speaker 1: would you, uh, do you need some more coffee or

677
00:39:05,200 --> 00:39:08,160
Speaker 1: something like that? And you know, and it worked and

678
00:39:08,160 --> 00:39:12,320
Speaker 1: and I agree with you. Ten Dick Eversol from Saturday

679
00:39:12,440 --> 00:39:15,680
Speaker 1: Night to Sunday Night. Uh, what a great book and

680
00:39:15,800 --> 00:39:18,640
Speaker 1: I can't wait to read it from cover to cover.

681
00:39:18,920 --> 00:39:21,120
Speaker 1: Thank you, sir for joining us on the Bloomberg Business

682
00:39:21,160 --> 00:39:24,080
Speaker 1: of Sports. This is the Bloomberg Business of Sports show.

683
00:39:24,280 --> 00:39:25,960
Speaker 1: We're here each and every week at the same time,

684
00:39:25,960 --> 00:39:28,359
Speaker 1: plus online wherever you get your podcast. You can catch

685
00:39:28,440 --> 00:39:32,000
Speaker 1: those Mondays, Wednesdays and Thursdays at Michael bar on Twitter

686
00:39:32,160 --> 00:39:35,040
Speaker 1: at Big Bar Sports, and I'm on Twitter at Scarlett

687
00:39:35,080 --> 00:39:37,359
Speaker 1: Fool and Don Demien sass Hour I'm on Twitter at

688
00:39:37,440 --> 00:39:40,080
Speaker 1: d sass Our. Thanks for joining us. Tune in again

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00:39:40,160 --> 00:39:42,600
Speaker 1: next week for the latest on the stories moving big

690
00:39:42,600 --> 00:39:44,880
Speaker 1: money in the world of sports. You're listening to Bloomberg

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00:39:44,880 --> 00:39:48,000
Speaker 1: Business of Sports from Bloomberg Radio around the world.