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Speaker 1: So I want to talk about full circle moments for

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Speaker 1: a second. Right, so we hear you're noted masters obviously,

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Speaker 1: Steve Stout, Let's talk about the power branding. I guess

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Speaker 1: you can all take this. But the importance of branding

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Speaker 1: and partnering with brands. That make sense, So Steve Stout,

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Speaker 1: the Rebok commercial, everybody knows that, the AI commercial. But

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Speaker 1: even to present day, like as I'm watching the NFL,

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Speaker 1: I'm hearing your voice over the commercials. Somebody yo your

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Speaker 1: kisses everywhere. Man, So talk about aligning with brands and

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Speaker 1: the power of power behind that.

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Speaker 2: Branding is very important. Aligning yourself with brands is even

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Speaker 2: more important. But with today's society social media, as you see,

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Speaker 2: when tragic things happen before somebody would help an elderly person,

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Speaker 2: they pull out their phone. So everybody's a brand. And

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Speaker 2: when you you know, when you're an artist or athlete,

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Speaker 2: a businessman, businesswoman, you gotta think that you're a brand

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Speaker 2: and do much as you can to support that brand,

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Speaker 2: give a positive outlook on the brand, and just keep

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Speaker 2: you know, productivity as much as you can because that's

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Speaker 2: going to help your financial situation in the long run.

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Speaker 2: With all e's on you in today's society.

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Speaker 3: So ron I want to ask you about ownership. You

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Speaker 3: broke down how you made a bunch of money by

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Speaker 3: selling like a fourteen thousand albums before on the show,

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Speaker 3: but talk about like the power of ownership and leveraging

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Speaker 3: that to actually make money.

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Speaker 4: Yeah. I really believe that that when you have the

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Speaker 4: right information, you have the right access to information, and

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Speaker 4: the right infrastructure, you really can As long as you're

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Speaker 4: rooted in service, you can really make however much you

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Speaker 4: want to make. So a lot of times I would

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Speaker 4: go to my record company and I say, hey, look,

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Speaker 4: you know my first album I sold you know, one

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Speaker 4: hundred and sixty thousand albums. I'm not platinum status, I

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Speaker 4: didn't have no records on the chart. Then my second album,

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Speaker 4: which was Grammy nominated, I only sold sixty thousand, and

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Speaker 4: so I went to him. I said, hey, look, we're

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Speaker 4: in a digital age. If I saw one hundred and

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Speaker 4: eighty thousand, how come we don't know all those people?

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Speaker 4: Can I just press the email and we could email

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Speaker 4: everybody who bought the last one. They should definitely want

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Speaker 4: to know about the first one. And it sounds funny now,

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Speaker 4: right because we should actually know. But I will present

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Speaker 4: this challenge to y'all that if you're building on social media,

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Speaker 4: you're really just renting your audience. And so for me

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Speaker 4: in twenty thirteen, I said, look, if I want to

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Speaker 4: actually have this information, I got to give to receive.

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Speaker 4: So I gave my number out on Twitter. I say,

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Speaker 4: he look to send me a text if you want

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Speaker 4: the record. And by that time I'd already bought my

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Speaker 4: contract out. So every single dollar that came in and

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Speaker 4: went straight to the bank account instantly. I see that's

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Speaker 4: what you're doing.

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Speaker 1: Now, Ernest, what's up? You ever walk into a small

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Speaker 1: business and everything just works like the checkout is fast,

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Speaker 1: or seats of digital tipping is a breeze and you're

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Speaker 1: out the door before the line even builds odds are

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Speaker 1: they're using Square? We love supporting businesses that run on

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Speaker 1: Square because it just feels seamless. Whether it's a local

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Speaker 1: coffee shop, a vendor at a pop up market, or

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Speaker 1: even one of our merch partners. Square makes it easy

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Speaker 1: for them to take payments, manage inventory, and run their

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Speaker 1: business with confidence, all from one simple system. If you're

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Speaker 1: a business owner or even just thinking about launching something soon.

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Speaker 1: Square is hands down one of the best tools out

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Speaker 1: there to help you start, run, and grow. It's not

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Speaker 1: just about payments, it's about giving you time back so

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Speaker 1: you can focus on what matters most ready. To see

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Speaker 1: how Square can transform your business, visit Square dot com

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Speaker 1: backslash go backslash eyl to learn more that Square dot

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Speaker 1: com backslash, go backslash eyl. Don't wait, don't hesitate. Let's

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Speaker 1: Square handle the back end so you can keep pushing

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Speaker 1: your vision forward. This episode is brought to you by

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Speaker 1: P and C Bank. A lot of people think podcasts

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Speaker 1: about work are boring, and sure they definitely can be,

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Speaker 1: but understanding a professionals routine shows us how they achieve

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Speaker 4: And so the beauty of that and this, I think

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Speaker 4: what you're talking about is first having that relationship, that

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Speaker 4: one on one relationship with the fans and letting them

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Speaker 4: know that you're here to actually be of service to them.

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Speaker 4: However they are looking to actually support you. So at

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Speaker 4: the very beginning, the opening conversation was just the music. Hey,

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Speaker 4: let me just download the music. But then people would

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Speaker 4: actually and when we talk about brand partnerships, people would

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Speaker 4: actually text in Yo, you didn't know, but I run

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Speaker 4: the Lamborghini club in so and so. So whenever you

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Speaker 4: do your next video, man, just call me. I'm gonna

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Speaker 4: bring seventeen of those things out. Sounds great to me,

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Speaker 4: you know what I mean? Yep, I was over there

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Speaker 4: next people say, you know what, Ryan, listen, we love

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Speaker 4: the concerts and everything. And I've been doing this for

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Speaker 4: a long time, actually doing my tickets direct, and sometimes

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Speaker 4: it's a struggle because the venues actually they have deals

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Speaker 4: with the larger promoters, etc. So I had to go

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Speaker 4: out and find a promoter that was willing to take

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Speaker 4: that chance with me. And when you look at it,

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Speaker 4: even in boxing, etc. Once the talent becomes the promoter,

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Speaker 4: the whole financial breakdown starts to change and they start

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Speaker 4: to understand their business better. And when they start to

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Speaker 4: understand their busines, the ingenuity of a creative becomes present

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Speaker 4: in the execution of those business ideas. And as you

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Speaker 4: sit here in this audience as creatives, make sure that

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Speaker 4: you pay attention to the business because as you know

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Speaker 4: your business better and better and better, your ingenuity as

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Speaker 4: a creator, your creativity, is what is going to make

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Speaker 4: the difference. We're watching it live in real time, watching

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Speaker 4: the history that's being made the ingenuity and creativity. But

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Speaker 4: also it's also about understanding that it's not just about you.

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Speaker 4: It's about being able to connect with those who also

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Speaker 4: relate to the impact that you want to have. And

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Speaker 4: so I watched my young brother right here. He found

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Speaker 4: a platform. I think it's called even Dabiz right. He

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Speaker 4: found that platform a young brother, another young young guy man,

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Speaker 4: super creative and said, look, your concept, but what you

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Speaker 4: want to do, we can help you bring it to life.

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Speaker 4: What does that do? That allows for you to remain

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Speaker 4: the creative and you can choose the folks on your

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Speaker 4: team that can elevate and put the infrastructure around the

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Speaker 4: impact that you want to have. Once again, it comes

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Speaker 4: down to having those phone numbers, making those phone numbers

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Speaker 4: work for you, making those phone calls work for you.

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Speaker 4: And so when we think about the economics of it,

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Speaker 4: once you can start to realize what products or services

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Speaker 4: people would actually pay a premium for, you can interact

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Speaker 4: and engage with those supporters at that level.