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Speaker 1: At twenty eight years old, I thought I cracked the

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Speaker 1: code to financial freedom. After two high value exits, I

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Speaker 1: retired early, invested in rental properties, and I thought the

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Speaker 1: money would just roll in without lifting a finger. But

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Speaker 1: I couldn't have been more wrong. Instead of living the dream,

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Speaker 1: I found myself drowning in debt, legal battles, tenet issues,

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Speaker 1: endless management headaches. And when I tried to scale, I

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Speaker 1: lost big more money than I'd like to admit, and

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Speaker 1: I lost years of my time.

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Speaker 2: But here's the thing.

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Speaker 1: Those mistakes taught me one truth about passive income that

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Speaker 1: nobody wants to admit. It's not about no work. It's

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Speaker 1: about the right work. And once I figured that out,

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Speaker 1: everything changed. Today I managed three eight figure businesses, I

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Speaker 1: have multiple equity deals, and I still find time to

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Speaker 1: travel about once and once with my family. I worked

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Speaker 1: out every day, I surf a few times a week.

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Speaker 1: And so in this video, I'm going to show you

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Speaker 1: the exact blueprint I use to create massive streams of

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Speaker 1: passive income with less stress, less risk, and way more freedom.

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Speaker 1: This is the blueprint for massive passive income. All right,

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Speaker 1: let me show you how to achieve what you wanted.

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Speaker 1: But it's just not the way that you thought it

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Speaker 1: was going to go. Now it didn't go the way

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Speaker 1: I thought I was going to go. I thought I

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Speaker 1: had cracked the code.

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Speaker 2: Here I was. I remember twenty twenty one years old dreaming.

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Speaker 1: About having enough passive income coming in so I wouldn't

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Speaker 1: have to work again. I was going to do that

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Speaker 1: through having a bunch of rental properties. I had like

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Speaker 1: two at the time, and that was my path, and

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Speaker 1: so I built up a couple of different businesses. I

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Speaker 1: kept buying more real estate, more real estate, more real estate.

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Speaker 1: And I had this dream of I just sell my businesses.

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Speaker 1: I have enough money, I go buy a bunch of properties,

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Speaker 1: and then you know, money just shows up my bank

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Speaker 1: account every month and I could just be sitting on

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Speaker 1: the beach every day. That's what I wanted. I chased

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Speaker 1: the dream, and so I did. I built up two

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Speaker 1: businesses that were crushing it. They made a lot of money,

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Speaker 1: really good returns.

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Speaker 2: They ran really good.

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Speaker 1: I didn't have to work a whole lot, but again,

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Speaker 1: like I still had to work. I still had to

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Speaker 1: go to an office, and so I thought that wasn't

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Speaker 1: for me. So I sold those off two big exits

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Speaker 1: I ended up buying a lot of real estate. And

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Speaker 1: what I found out is my dream that I had

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Speaker 1: been planning on for now six seven eight years became

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Speaker 1: a nightmare for me.

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Speaker 2: And I learned a lot.

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Speaker 1: And what I'm going to break down for you is

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Speaker 1: exactly that I want to tell you more about this story.

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Speaker 1: Here's me old or actually say young me, a long

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Speaker 1: time ago before I got all the stress of having

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Speaker 1: to deal with that. But here's what I learned. Let

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Speaker 1: me tell you why this revelation happened. But I learned

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Speaker 1: that passive income is really a myth. All passive income

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Speaker 1: is a myth. And here's why the passive dream was

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Speaker 1: not really passive at all. And as a matter of fact,

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Speaker 1: life isn't meant to be live passively, right. We should

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Speaker 1: be in control, we should be driving, we should always

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Speaker 1: go into where we want to go, not living passively.

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Speaker 1: But listen, whether you think that the passive dream is

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Speaker 1: like dividend stocks. So I owned a lot of dividend

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Speaker 1: stocks and they just pay me every month or quarterly

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Speaker 1: distributions or maybe again, like my dream was real estate.

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Speaker 1: I have all these rental properties and they'd give me

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Speaker 1: money or whatever.

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Speaker 2: Other area you think of passive income, they're not They're

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Speaker 2: not passive. And here's why.

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Speaker 1: Really all income requires on work. So really what we

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Speaker 1: have is the income to work spectrum.

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Speaker 2: That's really what we have.

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Speaker 1: We have more income and more work over here, and

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Speaker 1: we have less income and.

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Speaker 2: Less work over here. It's a spectrum.

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Speaker 1: So once I understood that, then everything started to shift

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Speaker 1: for me.

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Speaker 2: So let me show you what I mean, and then

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Speaker 2: I'll show.

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Speaker 1: You exactly how to really take advantage of this, because

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Speaker 1: it's not what you're thinking right now. Okay, So the

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Speaker 1: spectrum of passive income is a work ratio. So on

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Speaker 1: one side, we have more work and so on more

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Speaker 1: work over here, I have the business, like the businesses

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Speaker 1: that I sold that were making me fifty to one

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Speaker 1: hundred percent returns, but I had to work, right, I

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Speaker 1: had employees I had to manage and things like that.

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Speaker 1: Over on the other end, I have less work.

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Speaker 2: And I might say probably the lowest amount of.

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Speaker 1: Work over here would be I own like US treasuries,

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Speaker 1: our own like dividend pain stock, and I'm making three

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Speaker 1: percent four percent on that a right, So that's the

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Speaker 1: least amount of work. And then everywhere in between, I

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Speaker 1: have rental properties five to twenty five percent. You know,

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Speaker 1: interest on notes on loans that I make, you know,

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Speaker 1: private money five twelve percent, Royalties on things I created

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Speaker 1: five to two percent.

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Speaker 2: So this is a spectrum.

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Speaker 1: But here's the thing again, all of this requires work.

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Speaker 1: So for example, you're gonna have dividend paying stock probably

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Speaker 1: the least amount of work, but not really that's the

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Speaker 1: ongoing work.

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Speaker 2: But think about the amount of work that it takes

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Speaker 2: to get into it.

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Speaker 1: Now, if you've never owned dividend pain stock, you have

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Speaker 1: an entire education.

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Speaker 2: Gap that you have to go. Figure out what are

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Speaker 2: dividend paying stocks, how do they pay, how do I reinvest?

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Speaker 2: How do I compound? Which one should I buy?

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Speaker 1: You buy the wrong dividend pain stock, it goes down

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Speaker 1: in value more than.

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Speaker 2: The payments that's making you. So now you have all

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Speaker 2: this risk.

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Speaker 1: And then so I have all this work upfront to

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Speaker 1: learn what to do, how to do it, Study all

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Speaker 1: the different stocks, learn what they all are. Then I

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Speaker 1: have to buy off the setiment of account. I have

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Speaker 1: to get the money, I have to reinvest the money.

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Speaker 1: I have to do all that, and then I have

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Speaker 1: to watch them like a hawk and make sure they're

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Speaker 1: not dropping and I have to look at the news headlines.

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Speaker 1: I have all this management to make sure that they

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Speaker 1: don't lose money more than they're making me.

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Speaker 2: That is not no work. That is work.

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Speaker 1: That's a lot of work upfront and still a decent

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Speaker 1: amount of work to manage that rental properties the same

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Speaker 1: way I ended up buying a whole bunch of rental properties.

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Speaker 2: But now I had all these.

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Speaker 1: Tenants and moving out and moving in and had maintenance issues.

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Speaker 1: I had landlord issues then also, okay, so you just

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Speaker 1: higher property managers with then you hire property managers.

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Speaker 2: Yeah, it's all still work, just like having a business.

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Speaker 2: I had employees and I had to manage with all that.

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Speaker 2: So it's all work. It all comes.

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Speaker 1: Down to how much work you want to do, and

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Speaker 1: more importantly, what type of work you want to do.

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Speaker 1: But really there's a bigger piece to this, all right,

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Speaker 1: that blows this all wide open. It's not just that simple.

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Speaker 1: Let me explain in my story so you can understand

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Speaker 1: what I'm talking about now real quick. Before I tell

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Speaker 1: you how to solve all this, let me tell you

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Speaker 1: where I went wrong and see if this makes sense

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Speaker 1: to you.

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Speaker 2: So this was my costly mistake.

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Speaker 1: So I had my businesses and I built them up

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Speaker 1: and I was able to, you know, still have a

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Speaker 1: fun life. I was able to run multiple business at

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Speaker 1: the same time still do my real estate. But again

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Speaker 1: I had this thought that I was supposed to sell

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Speaker 1: the businesses to buy real estate.

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Speaker 2: And so what I wanted to do was I want

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Speaker 2: to do escape my business.

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Speaker 1: Okay, why Well, because you know, I had to show

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Speaker 1: up there a couple times a week to make sure

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Speaker 1: people were there working, and that wasn't passive, right. I

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Speaker 1: wanted to be doing nothing and have money coming in.

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Speaker 1: So that was the scam, that was a lie. I've

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Speaker 1: been sold. So what happened is I decided to sell

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Speaker 1: my business. One of them went to a fortune five

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Speaker 1: hundred company. And what was very interesting about that is

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Speaker 1: I had to work for them for a little bit

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Speaker 1: through the transition, and they put somebody on top of

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Speaker 1: me sort of over my business. And I told them, hey,

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Speaker 1: I didn't want to be coming in. I didn't want

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Speaker 1: to manage these couple of things. And I said, Norris work,

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Speaker 1: I want to make sure within the next thirty days

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Speaker 1: you don't have to do any of that anymore.

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Speaker 2: And I'm like, so these things that I don't.

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Speaker 1: Really like about the business the reason why I sold

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Speaker 1: the business in the first place, even though it makes

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Speaker 1: me a really crazy.

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Speaker 2: Amount of money. But I didn't want to do these

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Speaker 2: couple of things. You're saying that within the next thirty days,

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Speaker 2: I won't have to do those anymore. Like yeah, I'm

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Speaker 2: like how though, because I haven't been able to figure

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Speaker 2: that out. I said, oh, well, we're going to.

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Speaker 1: Put this system here, this system here, this system here,

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Speaker 1: this reports to this, this comes into this report, and you.

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Speaker 2: Don't have to do any of that.

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Speaker 1: So I sold the business that made me a crazy

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Speaker 1: amount of money because the few things I had to do.

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Speaker 2: I didn't I do any more. I thought I could

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Speaker 2: have this passive life.

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Speaker 1: But then they showed me how to automate and get

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Speaker 1: rid of all those tasks in like the first couple months.

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Speaker 1: So I sold this high grossing business, high profitable business,

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Speaker 1: when all I had to do was the things they.

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Speaker 2: Taught me to do. But I didn't know that. But

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Speaker 2: it gets even worse. So I was in a very

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Speaker 2: low risk and high income business. My business I.

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Speaker 1: Had for this one particular, I think I had for

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Speaker 1: six or seven years. I'd been in that industry for

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Speaker 1: even longer. I knew everything about this high tech medical

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Speaker 1: equipment space. That's what it was, high tech medical equipment company.

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Speaker 1: I knew everything about it. I had the business for

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Speaker 1: a really long time. It made lots of money.

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Speaker 2: There was almost no risk because I knew so much.

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Speaker 1: I had so much expertise there, and it made a

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Speaker 1: really high income.

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Speaker 2: It was great. But then I sold all of that.

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Speaker 2: I sold the business.

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Speaker 1: I took all the money, and then I went and

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Speaker 1: jumped into investments that I knew nothing about. A small

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Speaker 1: business owner, are you buried in all types of work

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Speaker 1: keeping you from the real thing that makes you money?

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Speaker 1: Well that's where just Works comes in. They're the all

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Speaker 1: in one platform supports small business growth.

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Speaker 2: You can get all.

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Speaker 1: Their tools that help with benefits like payroll and HR

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Speaker 1: and compliance with transparent pricing. Now they helped you hire

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Speaker 1: top talent internationally internew markets, quickly scale international operations without

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Speaker 1: the workload and forevery how.

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Speaker 2: Do I do it? Question?

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Speaker 1: You can reach out to their expert staff from sole

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Speaker 1: proprietor or a team of twenty. Just Works empowers all

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Speaker 1: kinds of small businesses with real human support. So visit

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Speaker 1: Justworks dot com slash podcast to join the thousands of

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Speaker 1: So now I went to large multifamily real estate, which

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Speaker 1: put me in high risk. So with all the money

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Speaker 1: that I got, I couldn't just go buy a bunch

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Speaker 1: of single families. That would have been way too much work.

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Speaker 1: So I'm going to go to large multifamily. I bought

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Speaker 1: a building like this right here. It was two hundred units.

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Speaker 1: It was in Atlanta, Georgia. I'm in California. Now I

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Speaker 1: know about real estate and Atlanta, Georgia in the projects

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Speaker 1: not much. Then I got to go to George all

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Speaker 1: the time. I got to work with partners on the

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Speaker 1: ground there that I don't even know, I don't even

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Speaker 1: have experience with.

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Speaker 2: It was a nightmare.

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Speaker 1: So I went from low risk, high income to now

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Speaker 1: high risk and low income. But the problem was the

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Speaker 1: amount of risk that I went into. I didn't know

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Speaker 1: about all these unforeseen risks that caused me a nightmare,

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Speaker 1: a headache. And it went from having like almost passive

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Speaker 1: income out of my business to now having another job

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Speaker 1: where I'm on the plane flying back and forth trying

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Speaker 1: to set all.

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Speaker 2: These things up, a whole new set of risks.

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Speaker 1: That cost me a lot of money. I'm talking like

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Speaker 1: a crazy amount of money. This deal worked out terrible

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Speaker 1: for me. And here's the thing. All I had to

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Speaker 1: do was use the blueprint that the company that bought

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Speaker 1: me used, and I could have had the business and

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Speaker 1: done very little.

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Speaker 2: Remember, all work, all income requires some work. There's not

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Speaker 2: ASSUI say this truly passive.

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Speaker 1: As much as I have to manage my dibitend pain stocks,

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Speaker 1: or manage my real.

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Speaker 2: Estate have had the business with no risk and high income.

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Speaker 2: All I had to do is use the systems, right,

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Speaker 2: That was the key. I had to use the systems.

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Speaker 1: So for example, if I want to have a bunch

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Speaker 1: of rental properties, that's fine, but I don't want to

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Speaker 1: have all these property managers call me all the time

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Speaker 1: and all these different tenet issues.

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Speaker 2: So I need to set up systems for that.

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Speaker 1: Systems just like they showed me when I sold my business.

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Speaker 2: The business system. So what I do is I map

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Speaker 2: everything out like this. So for example, I want to

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Speaker 2: know how do I acquire.

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Speaker 1: Customers so they see an Instagram post, they click on it.

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Speaker 2: Then where do they go? They go to a website.

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Speaker 2: Then what do they do?

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Speaker 1: They put their email in and then what they get

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Speaker 1: this email back, and then what They're asked to book

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Speaker 1: a call?

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Speaker 2: And then what happens, Well, then somebody gets on the

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Speaker 2: phone with them.

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Speaker 1: So I map out the flow of how do customers

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Speaker 1: get into my business? And once I can map this out,

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Speaker 1: then I can come up with each individual task that

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Speaker 1: has to be done with each one, and.

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Speaker 2: Then I can just have somebody else do it.

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Speaker 1: I create a perfect system and have someone else follow it.

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Speaker 1: So I do this for every way I acquire people.

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Speaker 1: Then I think about, well how do I fulfill So

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Speaker 1: let's say that they do sign up. Well, so they

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Speaker 1: signed up, Then what happens, Well, they received an email

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Speaker 1: with their login information.

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Speaker 2: Then what Then they log in and then what?

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Speaker 1: Then they watch a welcome video, and then what and

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Speaker 1: then someone contacts them to book an onboarding call and

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Speaker 1: then what? So I map out every piece of the

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Speaker 1: business and it's pretty simple. Now, maybe simple for me

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Speaker 1: because now I've been doing this for a long time,

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Speaker 1: maybe not as easy for you.

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Speaker 2: But I'm having a three day live event where.

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Speaker 1: I'm going to go live from this stage for three

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Speaker 1: days to show you exactly how to set these up

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Speaker 1: for every single part of your business so you can

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Speaker 1: just get time back right away.

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Speaker 2: All right, this is going to be amazing. Reclaim time.

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Speaker 1: Then I'm going to show you how to use that

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Speaker 1: time to keep more of your income. And once you've

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Speaker 1: got time back and you've got income back, then I'm

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Speaker 1: going to show you how to multiply that wealth very fast.

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Speaker 2: I'm calling out the Wealth Accelerator.

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Speaker 1: This is going to be the first part of January

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Speaker 1: to make sure twenty twenty five crushes it for you.

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Speaker 2: If you'd like to come check out the event, there's

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Speaker 2: a link down below. I'll put something up on the

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Speaker 2: screen right here. Come hang out.

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Speaker 1: We're going to be live for three days and I'm

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Speaker 1: going to walk you through this. This is not a

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Speaker 1: bunch of fluff education. This is in the ground. Do

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Speaker 1: the work now. Look and even if you want to

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Speaker 1: start a business, you want to start pressure washing driveways

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Speaker 1: or painting houses, you can use these systems to scale

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Speaker 1: that right away.

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Speaker 2: Okay, now, let's keep going. Now.

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Speaker 1: The thing is you can have this passive income today

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Speaker 1: because remember feeling as I say, is passive.

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Speaker 2: All income requires some work.

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Speaker 1: So the key is how can I take what I'm

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Speaker 1: doing now and reduce the workloads so I don't have

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Speaker 1: to work as much so I get more work done. Well,

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Speaker 1: what we want ultimately is leverage over your work, right,

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Speaker 1: That's really what we want, And what we can do

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Speaker 1: is as I said, even if you start a business today,

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Speaker 1: a pressure washing business, a painting business, you could literally

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Speaker 1: go knock doors on the weekend find pressure washing customers.

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Speaker 1: You could create a system of I knocked the door,

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Speaker 1: here was a script I used. Here's how I went

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Speaker 1: and pressure washed it. Here was the checklist I did.

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Speaker 1: Here's I collicked the money, And you can go hire

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Speaker 1: people to run the pressure washing business for you. You

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Speaker 1: could do this right away, no matter where you at. Now,

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Speaker 1: some of you might say, well, that doesn't work for

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Speaker 1: me because in my business, I can't hire people to

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Speaker 1: do these things because I don't make enough money.

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Speaker 2: Well, here's what I'd say about that.

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Speaker 1: Number one, if you can't hire someone to do the work,

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Speaker 1: you don't really have a business.

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Speaker 2: You just have like a job that doesn't sound like

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Speaker 2: it's very high pain.

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Speaker 1: But number two, what I would say is, even if

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Speaker 1: I went and knocked the doors, found the customers had

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Speaker 1: to buy the equipment, and then I hired someone to

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Speaker 1: run that process for me. Sure, maybe they take the

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Speaker 1: majority of that income. I only get a little bit

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Speaker 1: for sort of managing it and overseeing it.

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Speaker 2: But here's the thing.

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Speaker 1: Compared to the what three percent that you're going to

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Speaker 1: make in dividend pain stocks or the five to eight

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Speaker 1: percent that you're going to make in rental real estate,

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Speaker 1: you're going to make way more. And so here's the thing,

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Speaker 1: right we think about if we think about passive income

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Speaker 1: as a spectrum, I could take a business like pressure

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Speaker 1: washing or painting houses or whatever and hire people and

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Speaker 1: still probably make ten twelve percent, which is double quadruple

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Speaker 1: what I.

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Speaker 2: Could make these businesses.

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Speaker 1: And if I set the systems right, it can be

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Speaker 1: just as passive. And honestly, you can probably be even

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Speaker 1: more passive than managing dividend pain stocks.

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Speaker 2: Now, which one should you do first? Is a question

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Speaker 2: I get asked all the time. I have this map,

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Speaker 2: it's called the Ett.

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Speaker 1: Map, and basically it's a map that walks you through

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Speaker 1: looking at all the tasks that you have and figuring

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Speaker 1: out how much you could pay for each one and

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Speaker 1: which ones you should outsource first. If you like to

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Speaker 1: get this document, you can get you up and going

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Speaker 1: really quick. Check out the link down below for the event.

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Speaker 1: We'll make sure yet you get that for the Wealth

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Speaker 1: Accelerate event. Now, once you start going with this, here's

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Speaker 1: where the real magic happens. You see, once I can

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Speaker 1: get someone else doing a lot of the work, once

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Speaker 1: I can get the system optimate optimized, then I can

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Speaker 1: start to scale up. So in the beginning, you know,

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Speaker 1: you're only making your ten percent because you've had to

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Speaker 1: hire people things like that. But once you have this going,

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Speaker 1: it allows you to scale the business up. Right, This

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Speaker 1: is how I do it. So this right here, as

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Speaker 1: a matter of fact, is a snap shot of some

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Speaker 1: of the content engines that we have in my business.

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Speaker 1: Each one of these is a different engine. These are

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Speaker 1: some of the acquisition engines that we have in the business.

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Speaker 1: Right here, here's some of the fulfillment engines that we have.

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Speaker 1: And so we start mapping these out for each part

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Speaker 1: of the business, so then we can start assigning this

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Speaker 1: to different people. We map the engines and then we

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Speaker 1: can scale the team. This is how I'm able to

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Speaker 1: manage three different business at the same time is how

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Speaker 1: I have other companies that I advise for and we're

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Speaker 1: able to.

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Speaker 2: Scale those as well.

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Speaker 1: You have to learn how to create the engines of wealth,

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Speaker 1: create the systems. And this is what I learned from

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Speaker 1: selling my business. I already had the business that was

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Speaker 1: mostly passive. All I was lacking was a couple core

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Speaker 1: systems that the Fortune five hundred company that bought me

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Speaker 1: helped me install. In the first couple of months.

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Speaker 2: I was free. If I had only known that before

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Speaker 2: I sold the business, but I didn't. But you know

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Speaker 2: it now, Okay. Now. The thing is, though, as I

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Speaker 2: said earlier, really life is not about being passive. Life

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Speaker 2: is about driving to what we want. So what is

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Speaker 2: that you really want want? What do you want your

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Speaker 2: life to look like? Do those things. It's not about

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Speaker 2: sitting on the beach and doing nothing. It's about doing

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Speaker 2: meaningful work.

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Speaker 1: And really it's not freedom from having to do work

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Speaker 1: that you want. What you really want is freedom to

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Speaker 1: work on meaningful things, productive things, things that light us up,

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Speaker 1: things that bring us energy.

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Speaker 2: So that is the goal. Now today I'm able to

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Speaker 2: run the different businesses. Via different businesses, I.

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Speaker 1: Travel about once a month with my family to remote destinations.

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Speaker 1: I go around the world and speak on some of

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Speaker 1: the biggest stages because I like that because it builds

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Speaker 1: my skill set. It allows me to grow into a

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Speaker 1: greater sense of purpose for myself.

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Speaker 2: But you could choose whatever it is for you.

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Speaker 1: Now, as I said, I'm doing this live event. I'm

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Speaker 1: calling it the Wealth Accelerator to kick off twenty twenty five.

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Speaker 1: If you want to start a business, you own a business,

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Speaker 1: you want to grow your wealth at an exponential rate,

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Speaker 1: come check out the live event. If you don't want

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Speaker 1: to check out the live event, well, let me give

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Speaker 1: you a couple books.

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Speaker 2: I'd recommend.

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Speaker 1: There's five books on business systems that I've read that

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Speaker 1: really changed the way that I look at this. I

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Speaker 1: wish I would have read them before I sold my businesses.

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Speaker 1: I'm going to put them down below. You can get

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Speaker 1: access to those five books if you want to do that.

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Speaker 1: But like I said, if you want my personal systems

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Speaker 1: as well as my coaching system where we coach you through.

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Speaker 2: That, check out the Wealth Accelerator.

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Speaker 1: But either way, passive income is sort of a scam.

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Speaker 1: All income requires work. It just depends on how much

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Speaker 1: work do you want to do for how much income.

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Speaker 1: And what I learned is choose the ones that bring

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Speaker 1: you the most income, but put the.

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Speaker 2: Systems in place so you can do the least amount

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Speaker 2: of work. All right, That's what we got. Leave a

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Speaker 2: comment let me know what you think about this video.

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Speaker 2: Do you want more videos like this on business systems?

445
00:17:32,240 --> 00:17:34,080
Speaker 2: Is that helpful for you? Let me know If so,

446
00:17:34,119 --> 00:17:37,480
Speaker 2: I'll make them Otherwise that's what I got to your success. Well, no,