WEBVTT - The Rise and Fall of Atari: Part Three

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<v Speaker 1>Get in Touch with Technology textuffm Hey there and welcome

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<v Speaker 1>to text UFF. I'm Jonathan Strickland. With me in the

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<v Speaker 1>studio is Chuck Bryant. We have been here for hours.

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<v Speaker 1>It feels like it. Literally it has been two hours.

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<v Speaker 1>But it's funny but that we were just talking though

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<v Speaker 1>off Mike about how this is a three parter and

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<v Speaker 1>were we could do a whole season on this if

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<v Speaker 1>you really wanted to get into all the details. Yeah.

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<v Speaker 1>In fact, I came across some websites and by all this,

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<v Speaker 1>we're of course talking about the rise and fall of

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<v Speaker 1>Atari things. This was a request from Jeff on Facebook.

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<v Speaker 1>He wanted to know about this. We could go there

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<v Speaker 1>could be seven eight episodes where we talk about all

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<v Speaker 1>the things we're going on. There were incredible political moves

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<v Speaker 1>going on behind the scenes. There were some amazing technological development.

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<v Speaker 1>We haven't really touched on the major competitors with Atari

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<v Speaker 1>that we're causing extra problems for them, like uh, you

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<v Speaker 1>know the early on the in television and Cliko, but

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<v Speaker 1>then later on we're talking Nintendo and Sega and then

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<v Speaker 1>Sony with the PlayStation. I mean by that time Atari

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<v Speaker 1>is pretty much out of the picture. Anyway. But I mean,

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<v Speaker 1>it's just so much to talk about. I found some

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<v Speaker 1>some websites that even broke it down into when Atari

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<v Speaker 1>hired people. And I'm not talking about the big names

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<v Speaker 1>we've mentioned talking about like Marty Accounting exactly. I mean,

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<v Speaker 1>it was phenomenal. The documentation that's out there. So we're

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<v Speaker 1>going to now pick up in UH that tells you

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<v Speaker 1>how detailed we've been. If you haven't heard the first

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<v Speaker 1>two episodes in this series, go back listen to those first.

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<v Speaker 1>It's an amazing story. So is when something happens to

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<v Speaker 1>Atari that redefines everything, and some people consider this yet

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<v Speaker 1>another death of the company. That's when Warner, which had

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<v Speaker 1>purchased Attari from Nolan Bushnell, the founder of Atari. Warner

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<v Speaker 1>splits Atari into two entities one of it one of

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<v Speaker 1>them is a home computing division, which is called the

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<v Speaker 1>Atari Corporation, and the other is the arcade division, which

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<v Speaker 1>is called Atari Games. And it sells off the home

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<v Speaker 1>computing division. So Atari Corporation gets sold to a man

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<v Speaker 1>named Jack Tramiel. Yeah, he was the original founder of

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<v Speaker 1>Commodore UH in the famous Commodore sixty four computer, which

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<v Speaker 1>was great for its time. Oh, Yeah, fantastic. There's a

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<v Speaker 1>full Tech Stuff episode about Commodore published on February first,

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<v Speaker 1>two thousand twelve. It's good, it was. It was fun

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<v Speaker 1>to talk about that too, to talk about the development

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<v Speaker 1>of the Commodore system. So Tramiel was another another pioneer

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<v Speaker 1>in personal computing and home electronics, and he saw some

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<v Speaker 1>promise in that home computing division of Atari, something that

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<v Speaker 1>after the video game crash of a lot people thought

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<v Speaker 1>had no value whatsoever. Yeah, he renamed it, uh I

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<v Speaker 1>think he renamed it the Atari Corporation. Yeah, Yeah, he

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<v Speaker 1>decided to call it that because obviously, you know, now

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<v Speaker 1>you have two separate entities that both have the Atari

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<v Speaker 1>name in them, Yeah, which is always confusing in the marketplace,

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<v Speaker 1>and it's going to be confusing in this episode because

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<v Speaker 1>we're gonna be talking about the fate of both of them, right,

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<v Speaker 1>So we're gonna follow both the fate of the Atari

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<v Speaker 1>Corporation and the fate of Atari Games. So Atari Games

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<v Speaker 1>at in nineteen eighty four was still with Warner, not

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<v Speaker 1>not for long, in fact, would be when that changes.

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<v Speaker 1>So some big stuff happens in home video games. That's

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<v Speaker 1>when the Fama com also known as Nintendo Entertainment System

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<v Speaker 1>is released in the United States, which was Tyson's punch

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<v Speaker 1>out right there. Um. Yeah, so that was something that

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<v Speaker 1>convinced people maybe home video games aren't as dead as

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<v Speaker 1>we thought they were. Because the video game crash, we

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<v Speaker 1>pretty much thought that's it. Personal computers are going to

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<v Speaker 1>take over. There won't be any home consoles dedicated video

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<v Speaker 1>games anymore. Because that idea played itself out. Apples on

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<v Speaker 1>the scene at this point, Yeah, making a stink. Yeah.

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<v Speaker 1>In fact, by they're selling the Macintosh because that came

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<v Speaker 1>out four so they Yeah. But the brilliant thing Nintendo

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<v Speaker 1>did was they learned from Attari's mistakes. They said, all right, well,

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<v Speaker 1>we are going to license games like they have to

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<v Speaker 1>be certified by US. You can't develop for Nintendo independently

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<v Speaker 1>without submitting the game for US for certification. That way

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<v Speaker 1>we still have some control over warners wanted, but they

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<v Speaker 1>didn't get out ahead of it in time like Nintendo did.

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<v Speaker 1>No Act Activision pretty much doomed Atari because Activisions set

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<v Speaker 1>that that precedent that a third party developer can can

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<v Speaker 1>create uh cartridges for another platform that they don't own.

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<v Speaker 1>Once that precedent was set and that policy wasn't in place.

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<v Speaker 1>It was. It was game on literally for everybody wanted

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<v Speaker 1>to develop for Atari. Yeah, and pardon my ignorance because

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<v Speaker 1>I'm not a current gamer. I'm still stuck in the eighties.

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<v Speaker 1>Activision still around, right, uh huh, Well it's part of

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<v Speaker 1>something bigger. But yes, but they survived everything and did

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<v Speaker 1>well for them. Well, I mean I could do a

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<v Speaker 1>full episode on what happened Activision too. It's kind of

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<v Speaker 1>like it's kind of like a Tari you know how

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<v Speaker 1>Atari technically still exists today, so at any rate. Um uh.

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<v Speaker 1>Also in that's when Warner Communications sells the arcade division

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<v Speaker 1>of Atari Games to a competitor, Namco. Yes, so that's

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<v Speaker 1>the company that that developed pac Man. Yeah. Namco only

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<v Speaker 1>owned it for about a year, and then some employees

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<v Speaker 1>bought Atari Games from Namco and then uh made a

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<v Speaker 1>few more pretty good arcade games, Paper one, it was

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<v Speaker 1>a big one. Gauntlet, Yeah, Gauntlet was a big one.

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<v Speaker 1>Wizard needs food, good games, so they pumped a little

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<v Speaker 1>more lifeblood into the car Atari Games division. Yeah, they

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<v Speaker 1>also started to develop home games. But here's the thing.

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<v Speaker 1>When Warner split it up between uh Atari Corporation and

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<v Speaker 1>Atari games, Atari Corporation had the sole right to sell

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<v Speaker 1>home games under the Atari brand, yeah, which they had

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<v Speaker 1>already proved the struggle post without a really great, solid

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<v Speaker 1>follow up that didn't didn't jump over. Yeah. And then

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<v Speaker 1>you've got Atari Games that was making these these arcade games,

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<v Speaker 1>and they wanted to make home video games, but they

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<v Speaker 1>couldn't do it under the Atari brand because that belonged

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<v Speaker 1>to Atari Corporation. So they created a new brand called

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<v Speaker 1>Tension t E N G E N, which also comes

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<v Speaker 1>from a uh an aspect of the old board game

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<v Speaker 1>Go Atari in Tension the game the board game the

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<v Speaker 1>Japanese for a game Go, or it's great, Yeah, it's um.

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<v Speaker 1>In fact, there's a great story that uh going way

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<v Speaker 1>back to the first episode we talked about the the

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<v Speaker 1>founders of Atari, they used to play Go in their office,

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<v Speaker 1>which was an office that was originally meant for one person,

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<v Speaker 1>but two people had to share it, so they would

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<v Speaker 1>play games of Go in between actually getting any work done,

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<v Speaker 1>although according to uh Ted, Mr Nolan never really actually

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<v Speaker 1>did any work as far as he could tell. But

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<v Speaker 1>then I remember he had a lot of sour grapes

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<v Speaker 1>for legitimate reasons. So if you notice what's going on

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<v Speaker 1>now is Atari UM the corporation is getting really fractured.

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<v Speaker 1>Um their home computer business with the eight hundred, we're

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<v Speaker 1>doing okay, but they were behind the curve, so to speak,

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<v Speaker 1>and they were playing catch up. They were announcing a

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<v Speaker 1>new computer system, the Atari ST. They did that at

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<v Speaker 1>the Winter SES. I did an episode about CS once

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<v Speaker 1>where I explained this. But once upon a time there

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<v Speaker 1>were two big c S events. One happened in the

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<v Speaker 1>winter and one happened in the summer, and now there's

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<v Speaker 1>only the winter version. But so this this was back

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<v Speaker 1>when there were still two and at Winter c S

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<v Speaker 1>they announced a r S T. The ST stands for

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<v Speaker 1>sixteen slash thirty two, which refers to the microprocessor and

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<v Speaker 1>its internal and external bus connections. But anyway, it had

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<v Speaker 1>five kilobytes of RAM yeah, smoking fast yeah, and uh

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<v Speaker 1>it could be expanded up to four megabytes. So there's that.

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<v Speaker 1>Had a graphical user interface. So jewey uh or gooey

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<v Speaker 1>if you prefer. Once the whole Jeff gift thing came out,

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<v Speaker 1>it messes everything up. I always say gooey because jewey

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<v Speaker 1>does not sound like it's appropriate to me at any rate.

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<v Speaker 1>It we'll go with gooey. I think that's the more

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<v Speaker 1>than more than overwhelming choice. It also had a floppy

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<v Speaker 1>disk drive, and it would be the cartridge drive. Yes,

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<v Speaker 1>so I had both. Yeah, and it would be produced

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<v Speaker 1>up until the early nineteen nineties. Yeah, and it was

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<v Speaker 1>the cheapest sixteen bit computer. Um. And like like you said,

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<v Speaker 1>if it was around to the nine nineties, it did okay. Yeah.

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<v Speaker 1>In fact, in Europe it did pretty well. Here in

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<v Speaker 1>the United States did okay, and in Europe it did

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<v Speaker 1>it did better. Um. And then we've got, uh, the

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<v Speaker 1>Atari Corporation releasing the Atari seventy eight hundred Pro system

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<v Speaker 1>In nine six soft dred had come out, and then

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<v Speaker 1>the seventy eight hundred comes out. It had digital joysticks

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<v Speaker 1>rather than the older analog type, and the seventy hundred

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<v Speaker 1>had a weird little story and that it was manufactured

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<v Speaker 1>and then shelves in a warehouse basically for um, I'm

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<v Speaker 1>not really sure how long. Two years. Yeah, two years.

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<v Speaker 1>They basically were just going to sit on it, and

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<v Speaker 1>then finally they said, well, the decision was really as

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<v Speaker 1>arbitrary as let's just sell these things. Yeah. They released

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<v Speaker 1>like a couple of early models U but in that

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<v Speaker 1>two year period. But they, like you were saying, they

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<v Speaker 1>didn't sell it like it. People talk about it being

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<v Speaker 1>uh uh re debuted or reintroduced, but it never was

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<v Speaker 1>fully introduced in the first place. But one cool thing

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<v Speaker 1>about it was it was backwards compatible with almost all games. Uh. Yeah,

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<v Speaker 1>so that's kind of neat, you know, it's better than

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<v Speaker 1>theft UM and yeah, it ended up uh not really

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<v Speaker 1>competing very well against the Nintendo Entertainment System. It would

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<v Speaker 1>only be produced until or supported until that's when Atari

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<v Speaker 1>announced they would no longer UM produced games or consoles.

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<v Speaker 1>There was also JR companion model to basically that the public.

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<v Speaker 1>At this point, uh, Nintendo Fever had struck and Sega

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<v Speaker 1>started to come out with their systems, and Atari was

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<v Speaker 1>just kind of sadly lost in a shuffle there as

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<v Speaker 1>far as the home systems go. Yeah, if you're if

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<v Speaker 1>your mascot wasn't a little Italian plumber, yeah, you were

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<v Speaker 1>out of luck. So Attari would release the Atari x

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<v Speaker 1>E Video Game System a k a. The Atari x

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<v Speaker 1>E g S, which was based off the eight bit

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<v Speaker 1>computers Attari had previously created. UM. So think of like

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<v Speaker 1>the fifty two hundred was kind of the video game

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<v Speaker 1>console of the four eight hundred bit or four D

0:11:30.120 --> 0:11:34.280
<v Speaker 1>eight hundred Atari computers. This one was the next general

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<v Speaker 1>it was based off the next generation of those same

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<v Speaker 1>home computers. Yeah, those confusion in the marketplace, and I

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<v Speaker 1>think confusion within Atari. I don't think they even knew

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<v Speaker 1>what kind of company they were at this point. No,

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<v Speaker 1>I don't think so. And this one actually had one

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<v Speaker 1>game hard coded into it. So the Atari you could

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<v Speaker 1>play other games, like you could get the disks for

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<v Speaker 1>other games and play them, but it had one game

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<v Speaker 1>that was hard coded into it, and that was Missile Command.

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<v Speaker 1>So it's not a bad choice. But yeah, it was

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<v Speaker 1>again one of those things where you might feel that

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<v Speaker 1>Atari didn't have a clear vision for what its place was.

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<v Speaker 1>Things just some kind of money. And in nine they

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<v Speaker 1>would release the five twenty st E and the ten

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<v Speaker 1>forty STE models of its home computer, which had an

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<v Speaker 1>increased color palette and a graphics processor, right, a dedicated

0:12:25.600 --> 0:12:29.120
<v Speaker 1>coprocessor for the graphics, which is something that's common now

0:12:29.200 --> 0:12:31.319
<v Speaker 1>but at the time was pretty new. Yeah. So, I

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<v Speaker 1>mean they were they were doing some of the right

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<v Speaker 1>things on the home computer front, but there was just

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<v Speaker 1>so much more competition. Now, Yeah, you had you had Apple,

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<v Speaker 1>you had the IBM compatibles, and you had IBM plus.

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<v Speaker 1>The Amiga was still out there. Um you can't forget

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<v Speaker 1>about the Amiga. No. I had a friend who was

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<v Speaker 1>a die hard Amiga fan, and I gotta admit the Amiga.

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<v Speaker 1>The thing I loved about the Amiga was that, well

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<v Speaker 1>before anyone else, it was doing amazing sound and graphics,

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<v Speaker 1>like years before anyone else had managed to do that

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<v Speaker 1>in an affordable way. And uh so, I remember my

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<v Speaker 1>friend had several games for the Amiga that I found

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<v Speaker 1>to be like light years beyond anything I could play

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<v Speaker 1>on my Apple two E or my two eight six

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<v Speaker 1>at home. Um so, but the the CPU on these

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<v Speaker 1>devices had a blistering speed of eight mega hurts. We're

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<v Speaker 1>talking about the multiple Giga hurts now, and it's a

0:13:27.760 --> 0:13:29.480
<v Speaker 1>little a little slow on that and in fact, my

0:13:29.520 --> 0:13:34.760
<v Speaker 1>phone is way faster than that. Um But that's also

0:13:34.760 --> 0:13:37.840
<v Speaker 1>when Atari Corporation acquired the right to manufacture and sell

0:13:37.960 --> 0:13:40.960
<v Speaker 1>a handheld gaming console that had been developed by a

0:13:41.000 --> 0:13:45.760
<v Speaker 1>different company. Yeah, yeah, yeah, the links was really cool.

0:13:45.800 --> 0:13:48.000
<v Speaker 1>It had been developed by a company called Epics E

0:13:48.240 --> 0:13:51.880
<v Speaker 1>P y X but Epics had entered financial difficulty and

0:13:51.920 --> 0:13:54.400
<v Speaker 1>it owed a lot of money to various companies. The

0:13:54.520 --> 0:13:57.360
<v Speaker 1>largest that it owed money too was Atari. Actually the

0:13:57.400 --> 0:14:01.000
<v Speaker 1>largest amount it owed was to Atari, and so they

0:14:01.000 --> 0:14:03.000
<v Speaker 1>had this kind of settlement to say, like, well, how

0:14:03.000 --> 0:14:04.520
<v Speaker 1>are we going to make good on this because Epics

0:14:04.600 --> 0:14:08.480
<v Speaker 1>is on the verge of just disappearing, And as part

0:14:08.520 --> 0:14:12.360
<v Speaker 1>of the deal, essentially they signed over this this handheld

0:14:12.360 --> 0:14:15.040
<v Speaker 1>gaming system they had been developing, and that became the

0:14:15.040 --> 0:14:17.920
<v Speaker 1>Atari Links. And the Links was great. I remember I

0:14:18.000 --> 0:14:20.680
<v Speaker 1>had a couple of friends I had it. It um.

0:14:20.960 --> 0:14:23.080
<v Speaker 1>It was released around the same time as the Game Boy,

0:14:23.240 --> 0:14:26.120
<v Speaker 1>but it had full color graphics. It looked better, it

0:14:26.240 --> 0:14:28.920
<v Speaker 1>sounded better. You could link them together. Yeah, you could

0:14:28.920 --> 0:14:31.600
<v Speaker 1>link them together. It was it was sort of large. Um.

0:14:31.680 --> 0:14:36.920
<v Speaker 1>It was had a horizontal UM I guess body UM.

0:14:36.960 --> 0:14:39.160
<v Speaker 1>So it was big, which wasn't great. It was a

0:14:39.160 --> 0:14:41.920
<v Speaker 1>little ungainly. The battery life would only last four to

0:14:42.080 --> 0:14:44.240
<v Speaker 1>five hours, so that was kind of frustrating because this

0:14:44.320 --> 0:14:47.160
<v Speaker 1>is this is not the era of rechargeable batteries for

0:14:47.240 --> 0:14:50.280
<v Speaker 1>most people. You were popping out old ones and replacing

0:14:50.320 --> 0:14:52.680
<v Speaker 1>them with new ones, so that could get really frustrating.

0:14:52.880 --> 0:14:55.960
<v Speaker 1>But the one thing Links did not have was a

0:14:56.000 --> 0:15:00.480
<v Speaker 1>game called Tetrish, and that is what basically was the

0:15:00.560 --> 0:15:05.480
<v Speaker 1>death blow was just such a huge deal. It was

0:15:05.520 --> 0:15:07.880
<v Speaker 1>the killer app. It was the killer app, and it's

0:15:07.880 --> 0:15:10.360
<v Speaker 1>what made game Boy what it was. And I got

0:15:10.360 --> 0:15:14.720
<v Speaker 1>the game Boy. Yeah, and then and then like you

0:15:14.720 --> 0:15:17.000
<v Speaker 1>would think that, well, maybe if they can stick it out,

0:15:17.360 --> 0:15:19.840
<v Speaker 1>then the Links will have a chance because the Nintendo

0:15:20.000 --> 0:15:22.920
<v Speaker 1>game Boy, once everyone's got that, they'll see that the

0:15:23.000 --> 0:15:26.560
<v Speaker 1>Lynx has got uh better stats, and maybe I'll go

0:15:26.560 --> 0:15:29.560
<v Speaker 1>with that. But then in Sega came out with the

0:15:29.600 --> 0:15:35.000
<v Speaker 1>game Gear, and Sega was already doing really good business too,

0:15:35.040 --> 0:15:37.120
<v Speaker 1>and that just that just meant that the Links had

0:15:37.200 --> 0:15:41.000
<v Speaker 1>no place in that competition. I feel bad for a

0:15:41.080 --> 0:15:44.560
<v Speaker 1>try at this point, because they're coming up with superior products.

0:15:44.640 --> 0:15:47.640
<v Speaker 1>In certain cases, it still can't get market. It's either

0:15:47.760 --> 0:15:50.400
<v Speaker 1>bad timing or it's a combination of bad timing and

0:15:50.560 --> 0:15:53.880
<v Speaker 1>a lack of a compelling library to these games. It

0:15:53.920 --> 0:15:57.880
<v Speaker 1>really shows how you need to have strong launch titles

0:15:58.080 --> 0:16:00.400
<v Speaker 1>to move a console. Yeah, there's a lot more to

0:16:00.480 --> 0:16:03.440
<v Speaker 1>it than just like this has the best graphics. In fact,

0:16:03.920 --> 0:16:07.320
<v Speaker 1>you know, going into personal account here, I don't own

0:16:07.360 --> 0:16:11.320
<v Speaker 1>a current generation game. I love gaming. I consider myself

0:16:11.320 --> 0:16:14.160
<v Speaker 1>to be a gamer. I'm not a hardcore gamer, and

0:16:14.240 --> 0:16:17.480
<v Speaker 1>certainly I'm sure any of my listeners listening could beat

0:16:17.520 --> 0:16:20.040
<v Speaker 1>me at any game of their choice. So I don't

0:16:20.080 --> 0:16:21.920
<v Speaker 1>want to I don't want to put that out there,

0:16:22.000 --> 0:16:24.800
<v Speaker 1>but but I will say that I love gaming. But

0:16:24.880 --> 0:16:27.520
<v Speaker 1>I haven't purchased an Xbox One or a PS four

0:16:27.560 --> 0:16:30.680
<v Speaker 1>because we're finally at a point now where it's different.

0:16:30.760 --> 0:16:34.080
<v Speaker 1>But for the longest time, the libraries weren't compelling enough

0:16:34.120 --> 0:16:37.680
<v Speaker 1>for me to make that investment. Right, so I would think, yes,

0:16:37.760 --> 0:16:40.600
<v Speaker 1>it's clearly superior to the system I have now, but

0:16:40.680 --> 0:16:43.360
<v Speaker 1>the games aren't games that I want to play yet.

0:16:43.760 --> 0:16:46.040
<v Speaker 1>I want to wait until there are enough games that

0:16:46.080 --> 0:16:49.360
<v Speaker 1>I want to play to justify that expense, and now

0:16:49.360 --> 0:16:52.040
<v Speaker 1>we're at that point. I just haven't well. For one thing,

0:16:52.080 --> 0:16:54.120
<v Speaker 1>I'm not allowed to have a present for another year

0:16:54.160 --> 0:16:57.200
<v Speaker 1>and a half. I have a two year two year

0:16:57.280 --> 0:16:59.400
<v Speaker 1>period where I can't get presents, or at least my

0:16:59.400 --> 0:17:02.080
<v Speaker 1>wife won't buy me presence. For a good reason, and

0:17:02.120 --> 0:17:03.640
<v Speaker 1>it's not a bad one. It's that I made a

0:17:03.680 --> 0:17:08.280
<v Speaker 1>substantial donation to a nonprofit and in return, the agreement

0:17:08.359 --> 0:17:11.960
<v Speaker 1>was two years no presence, you're a good man. Here's

0:17:12.000 --> 0:17:16.440
<v Speaker 1>my deal with gaming now is I uh played Nintendo

0:17:16.560 --> 0:17:21.000
<v Speaker 1>and stuff through the through the sixty in college, was

0:17:21.240 --> 0:17:23.760
<v Speaker 1>way into it and then sort of dropped out for

0:17:23.800 --> 0:17:28.440
<v Speaker 1>a long time until my stepfather, I'm sorry, my father

0:17:28.520 --> 0:17:32.000
<v Speaker 1>in law gave me his PS three a couple of

0:17:32.040 --> 0:17:36.440
<v Speaker 1>years ago because he just didn't want it. And since then,

0:17:36.600 --> 0:17:39.400
<v Speaker 1>I buy like I just look up once a year

0:17:39.480 --> 0:17:41.600
<v Speaker 1>and buy like the two best reviewed games of the year,

0:17:42.200 --> 0:17:44.440
<v Speaker 1>and I'll play those for about a month and then

0:17:44.600 --> 0:17:46.439
<v Speaker 1>that's it. Well, we don't have the time to go

0:17:46.760 --> 0:17:50.639
<v Speaker 1>to gaming three years old, you know, to fix up

0:17:50.640 --> 0:17:52.520
<v Speaker 1>my house. I know, I've got a house, I got

0:17:52.560 --> 0:17:56.440
<v Speaker 1>a puppy, I got four animals. Yeah, we've gotten to

0:17:56.480 --> 0:17:59.399
<v Speaker 1>a white We're obviously getting a little off topic, but

0:17:59.520 --> 0:18:01.440
<v Speaker 1>it's true, like we we just have reached the point

0:18:01.440 --> 0:18:03.000
<v Speaker 1>in our lives where now you just can't game like

0:18:03.200 --> 0:18:08.280
<v Speaker 1>anymore about about the last of us. Fantastic game, fantastic game.

0:18:08.359 --> 0:18:10.280
<v Speaker 1>But see, I still have that gamer in me because

0:18:10.400 --> 0:18:13.520
<v Speaker 1>I was addicted to this game. Yeah. Um, and then

0:18:13.560 --> 0:18:19.080
<v Speaker 1>I bought one of the bio BioShock BioShock, but the

0:18:19.400 --> 0:18:22.960
<v Speaker 1>steam Punk win, right, so BioShock Infinite. Yeah, that one,

0:18:23.080 --> 0:18:24.960
<v Speaker 1>and I played that one through and that was really great.

0:18:25.000 --> 0:18:28.000
<v Speaker 1>The music in that game is amazing. Yeah, and that's

0:18:28.119 --> 0:18:30.879
<v Speaker 1>the extent of my gaming. Now I hear two years,

0:18:30.880 --> 0:18:33.040
<v Speaker 1>I'll buy the best two games. Although after the last

0:18:33.040 --> 0:18:34.879
<v Speaker 1>of us, I don't I mean, I don't see how

0:18:34.880 --> 0:18:37.000
<v Speaker 1>you can get any better. It was a very emotionally

0:18:37.040 --> 0:18:42.520
<v Speaker 1>impactful game. I mean, right at my stories. Uh so, yeah,

0:18:42.520 --> 0:18:46.879
<v Speaker 1>back to the get back to No, I love doing this.

0:18:46.920 --> 0:18:49.879
<v Speaker 1>I would just totally continue on that conversation otherwise. But No,

0:18:51.000 --> 0:18:52.639
<v Speaker 1>there's only one thing I have to mention, which is

0:18:52.680 --> 0:18:55.880
<v Speaker 1>that Atari Corporation released the Atari t T zero three

0:18:56.000 --> 0:18:58.639
<v Speaker 1>zero or zero thirty. Never heard of it. It's workstation

0:18:59.600 --> 0:19:02.760
<v Speaker 1>three Mega hurts processor workstation. So they were still staying

0:19:02.760 --> 0:19:05.840
<v Speaker 1>in the home computer business at that point. Yeah, they're

0:19:05.880 --> 0:19:08.080
<v Speaker 1>they're trying to hang in there. Uh. And I don't

0:19:08.119 --> 0:19:12.560
<v Speaker 1>have any notes for ninety one, but in yeah, in

0:19:12.680 --> 0:19:15.520
<v Speaker 1>ninety two, Atari Corporation would release the Falcon, which would

0:19:15.520 --> 0:19:18.720
<v Speaker 1>be the last of its computer systems. The Falcon was

0:19:18.760 --> 0:19:20.840
<v Speaker 1>the last time they tried to do a home computer,

0:19:21.280 --> 0:19:24.159
<v Speaker 1>and then they made the decision to switch back to

0:19:24.280 --> 0:19:30.040
<v Speaker 1>trying to do video game consoles. Again. So that's why

0:19:30.200 --> 0:19:34.320
<v Speaker 1>we see the release of the Atari jag Jagua if

0:19:34.359 --> 0:19:37.480
<v Speaker 1>you want to go with the British pronunciation jack again,

0:19:37.640 --> 0:19:40.320
<v Speaker 1>Atari is doing the right thing there ahead of the curve.

0:19:40.400 --> 0:19:43.720
<v Speaker 1>It's the first sixty four bit system. Yeah, so it's

0:19:43.800 --> 0:19:47.000
<v Speaker 1>so it is graphically and as far as the processor

0:19:47.080 --> 0:19:50.240
<v Speaker 1>goes more powerful than any of the competitors on the

0:19:50.280 --> 0:19:52.439
<v Speaker 1>market at that Yeah, and had had a couple of

0:19:52.800 --> 0:19:56.880
<v Speaker 1>success successful titles that think the Aliens Predator, that's one

0:19:56.960 --> 0:19:58.960
<v Speaker 1>that's considered to be one of the best titles for

0:19:59.000 --> 0:20:01.960
<v Speaker 1>that system. Tim This two thousand that was the other one,

0:20:02.200 --> 0:20:06.600
<v Speaker 1>was really good, um, but the controller on it was terrible. Yeah.

0:20:06.600 --> 0:20:10.520
<v Speaker 1>It was huge and it was unwieldy, um, and didn't

0:20:10.520 --> 0:20:13.720
<v Speaker 1>have a lot of software support. Right to the titles

0:20:13.720 --> 0:20:16.200
<v Speaker 1>that we just mentioned are pretty much I was like, well,

0:20:16.240 --> 0:20:18.920
<v Speaker 1>beyond that, I can't really justify buying this. It says

0:20:18.920 --> 0:20:22.680
<v Speaker 1>there were sixty seven games ever released, and I don't

0:20:22.680 --> 0:20:26.240
<v Speaker 1>think more than ten of them registered on the radar.

0:20:26.520 --> 0:20:28.639
<v Speaker 1>You read over the them and you're just like, well,

0:20:28.840 --> 0:20:31.359
<v Speaker 1>I never heard of this there. That's got to be

0:20:31.359 --> 0:20:35.320
<v Speaker 1>one of the reasons why this Jaguar never took off. Yeah,

0:20:35.320 --> 0:20:37.879
<v Speaker 1>well in the sixty four was just awesome and they

0:20:37.920 --> 0:20:40.959
<v Speaker 1>had good games, and then you had the PlayStation coming on,

0:20:41.160 --> 0:20:44.119
<v Speaker 1>like when Sony starts really throwing down then it really

0:20:44.840 --> 0:20:48.080
<v Speaker 1>this was like a last like a star in the

0:20:48.440 --> 0:20:50.480
<v Speaker 1>just reaching for that rope at the end of the rope,

0:20:50.480 --> 0:20:53.200
<v Speaker 1>trying to grab ahold of it and Nintendo and Sonny

0:20:53.359 --> 0:20:55.720
<v Speaker 1>was just pulling the rope higher. So we haven't talked

0:20:55.720 --> 0:20:58.160
<v Speaker 1>about Tory Games for a little bit. That's the that's

0:20:58.160 --> 0:21:01.919
<v Speaker 1>the branch that did the Arcade Ursians not and also

0:21:02.240 --> 0:21:06.600
<v Speaker 1>produced some home video under home video games under tension. Uh,

0:21:07.000 --> 0:21:10.639
<v Speaker 1>Time Warner Communications. Just in case you didn't know, Warner

0:21:10.640 --> 0:21:13.919
<v Speaker 1>and Time merged in nine, just a little bit of

0:21:13.920 --> 0:21:18.520
<v Speaker 1>a merger. Yeah, Time Warner Communications purchased controlling interest in

0:21:18.560 --> 0:21:21.320
<v Speaker 1>Atari Games, so Atari Games would get consolidated with other

0:21:21.359 --> 0:21:25.880
<v Speaker 1>properties in nine and become known as Time Warner Interactive.

0:21:25.920 --> 0:21:28.720
<v Speaker 1>So Atari Games was part of Time Warner Interactive. But

0:21:29.440 --> 0:21:32.320
<v Speaker 1>this means that part of Atari is back with Warner.

0:21:32.359 --> 0:21:36.280
<v Speaker 1>Remember Warner was the one that sold it off, So yeah,

0:21:36.560 --> 0:21:39.120
<v Speaker 1>Warner had sold it off to Namco. Then employees bought

0:21:39.119 --> 0:21:43.280
<v Speaker 1>it back from Namco and then Time Warner Communications buys it,

0:21:43.440 --> 0:21:46.160
<v Speaker 1>and it's just this is why it gets really hard

0:21:46.200 --> 0:21:48.960
<v Speaker 1>to talk about the end of Atari UM. And in

0:21:50.720 --> 0:21:57.439
<v Speaker 1>another confusing thing, uh, JT Storage was a hard disc manufacturer. Yeah,

0:21:57.600 --> 0:22:00.720
<v Speaker 1>JT has merges with Atari Corporate Shian So this is

0:22:00.760 --> 0:22:03.760
<v Speaker 1>the home computer one, not the Atari games one. So

0:22:03.840 --> 0:22:07.680
<v Speaker 1>JTS merges with Atari Corporation. But JTS was in a

0:22:07.680 --> 0:22:13.920
<v Speaker 1>tough spot because it was already had a cash flow problem,

0:22:14.040 --> 0:22:17.320
<v Speaker 1>and so it was looking for a way to avoid

0:22:17.359 --> 0:22:20.800
<v Speaker 1>going into bankruptcy and thought that by acquiring Atari, which

0:22:20.840 --> 0:22:23.680
<v Speaker 1>had lots of cash, but not a whole lot of

0:22:24.119 --> 0:22:26.960
<v Speaker 1>market share because most of the cash from Attari was

0:22:27.000 --> 0:22:32.560
<v Speaker 1>actually coming from lawsuits like they were going after other companies. Yeah,

0:22:32.640 --> 0:22:34.920
<v Speaker 1>so they weren't making money off their products as much

0:22:34.920 --> 0:22:39.320
<v Speaker 1>as they were off some of the lawsuits. So JTS

0:22:39.400 --> 0:22:42.639
<v Speaker 1>comes in, acquires Atari, then fires almost all of the

0:22:42.680 --> 0:22:48.560
<v Speaker 1>former Atari employees and liquidates the remaining Atari inventory as

0:22:48.560 --> 0:22:53.520
<v Speaker 1>a means of helping stave off this impending disaster, which

0:22:53.520 --> 0:22:57.240
<v Speaker 1>it did not do. Two years after that has bro

0:22:57.400 --> 0:23:03.600
<v Speaker 1>Interactive UM by JTS for five million bucks. Yeah, essentially

0:23:03.600 --> 0:23:06.879
<v Speaker 1>it bought the Atari Corporation from JTS for five million

0:23:06.960 --> 0:23:10.280
<v Speaker 1>JTS actually went bankrupt that year. It essentially bought the

0:23:10.320 --> 0:23:13.200
<v Speaker 1>Atari name for five million. Yeah, because at that point

0:23:13.240 --> 0:23:16.119
<v Speaker 1>there really was nothing left, right because and at this

0:23:16.160 --> 0:23:19.480
<v Speaker 1>point in the name, it's like your your drunk uncle

0:23:19.520 --> 0:23:22.119
<v Speaker 1>who was he was a big shot in high school.

0:23:22.440 --> 0:23:24.760
<v Speaker 1>That's what Atari is at this point. Yeah, it's like

0:23:25.200 --> 0:23:27.640
<v Speaker 1>you know, stumbling around in the alley, you know, don't

0:23:27.680 --> 0:23:29.840
<v Speaker 1>you know who I am? And around the same time,

0:23:29.880 --> 0:23:32.879
<v Speaker 1>to make matters worse. Okay, So that that's Atari Corporation, right,

0:23:32.920 --> 0:23:37.439
<v Speaker 1>getting acquired for five million by Hasbro Interactive. Meanwhile, around

0:23:37.440 --> 0:23:40.680
<v Speaker 1>that same time, Atari Games was split off from Time

0:23:40.680 --> 0:23:44.240
<v Speaker 1>Warner Interactive, so it didn't stay at Time Warner very

0:23:44.280 --> 0:23:47.760
<v Speaker 1>long either, like three years it was gone. It splits

0:23:47.800 --> 0:23:52.000
<v Speaker 1>off and is purchased by w m S Industries, which

0:23:52.040 --> 0:23:56.280
<v Speaker 1>was the parent company or Williams and Bally Midway. Right,

0:23:56.680 --> 0:24:00.439
<v Speaker 1>So now we're seeing a consolidation of the big games that,

0:24:01.000 --> 0:24:04.520
<v Speaker 1>you know, twenty years earlier have been the defining names

0:24:04.760 --> 0:24:12.160
<v Speaker 1>in in arcade entertainments. So they purchase Atari Games. Uh,

0:24:12.240 --> 0:24:18.240
<v Speaker 1>And meanwhile you've got Hasbro Interactive that's acquired the Atari Corporation.

0:24:18.600 --> 0:24:22.320
<v Speaker 1>So at that point, yeah, that's true, but don't get

0:24:22.320 --> 0:24:26.240
<v Speaker 1>ahead of me. So at that point, when when Hasbro

0:24:26.359 --> 0:24:31.639
<v Speaker 1>gets hold of Atari Corporation, w MS Industries doesn't want confusion.

0:24:32.080 --> 0:24:35.080
<v Speaker 1>You know, they just purchased Atari Games earlier. Yeah. Yeah,

0:24:35.080 --> 0:24:37.479
<v Speaker 1>we're already confused. So what they do is they rename

0:24:37.520 --> 0:24:42.520
<v Speaker 1>Atari Games. Atari Games gets renamed into Midway Games West.

0:24:43.920 --> 0:24:46.800
<v Speaker 1>So now when I talk about Atari Games, I'm actually

0:24:46.800 --> 0:24:49.879
<v Speaker 1>talking Midway Games West. Don't worry, we'll come back around

0:24:49.960 --> 0:24:53.440
<v Speaker 1>to make things more confusing later. So yeah, so now

0:24:53.480 --> 0:24:55.920
<v Speaker 1>we get to two thousand, that's when the dot com

0:24:56.000 --> 0:25:01.240
<v Speaker 1>bubble bursts. Poor Atari because through two bubble bursts, right,

0:25:01.359 --> 0:25:03.680
<v Speaker 1>the video game bubble and then the dot com bubble.

0:25:03.760 --> 0:25:06.719
<v Speaker 1>Man So they probably had were affected by the real

0:25:06.840 --> 0:25:09.440
<v Speaker 1>estate bubble in some way too. Probably I was affected

0:25:09.440 --> 0:25:11.680
<v Speaker 1>by the dot com bubble. I worked for a human

0:25:11.720 --> 0:25:13.960
<v Speaker 1>resources management consulting firm at the time, and most of

0:25:14.000 --> 0:25:18.200
<v Speaker 1>our clients were dot com companies. Yeah, suddenly our client

0:25:18.240 --> 0:25:20.320
<v Speaker 1>lists got a lot smaller. Yeah, but look where you

0:25:20.320 --> 0:25:23.920
<v Speaker 1>are now. Yeah, it was a long road, but I'm

0:25:23.920 --> 0:25:29.119
<v Speaker 1>glad I'm here. Uh so Hasbro, because Hasbro Interactive was

0:25:29.200 --> 0:25:32.320
<v Speaker 1>hit hard by this dot com verse. Everyone was right,

0:25:32.359 --> 0:25:34.720
<v Speaker 1>you mean, you just had this. It was another market

0:25:34.880 --> 0:25:39.560
<v Speaker 1>correction that was then devastated a lot of companies and lives.

0:25:40.040 --> 0:25:43.919
<v Speaker 1>So Hasbro decides to sell off Hasbro Interactive, including the

0:25:43.960 --> 0:25:48.080
<v Speaker 1>intellectual property from Atari Corporation. Remember that's the home computing one.

0:25:48.520 --> 0:25:51.240
<v Speaker 1>They sell it to a French company that I always

0:25:51.359 --> 0:25:54.440
<v Speaker 1>misspelled because I always think that the name is a typo.

0:25:54.680 --> 0:25:58.600
<v Speaker 1>Yeah in in info Games. Yeah, I keep thinking it's

0:25:58.600 --> 0:26:01.600
<v Speaker 1>Info Games. It's info gram because it's spelled like info

0:26:01.680 --> 0:26:03.840
<v Speaker 1>Games but with an extra are there right after the

0:26:03.840 --> 0:26:06.960
<v Speaker 1>ga the French that was in two thousand Yeah, and

0:26:07.119 --> 0:26:12.159
<v Speaker 1>uh So Hasbro Interactive becomes info Grams Interactive and in

0:26:12.200 --> 0:26:15.240
<v Speaker 1>two thousand three, unless you have anything between two thousand

0:26:15.280 --> 0:26:18.359
<v Speaker 1>and two thousand three, thank goodness. So in two thousand three,

0:26:18.440 --> 0:26:24.600
<v Speaker 1>Info Grams Interactive is renamed Atari Interactive, and Infograms creates

0:26:24.600 --> 0:26:29.360
<v Speaker 1>a subsidiary called Atari Incorporated, which has its own listing

0:26:29.560 --> 0:26:32.280
<v Speaker 1>on NASDAC. Yeah, they still saw value in that Atari

0:26:32.400 --> 0:26:35.080
<v Speaker 1>name despite the pummeling it took over the years. And

0:26:35.160 --> 0:26:39.359
<v Speaker 1>keep in mind that by this point there's nothing left

0:26:39.400 --> 0:26:42.879
<v Speaker 1>of the original Atari attached to the Satari name. The

0:26:42.920 --> 0:26:45.600
<v Speaker 1>Atari name is a name and an idea, but it's

0:26:45.640 --> 0:26:50.159
<v Speaker 1>no longer associated with the original company at all. So

0:26:50.200 --> 0:26:53.680
<v Speaker 1>the European branch of Infograms became known as Atari Europe

0:26:54.200 --> 0:26:58.959
<v Speaker 1>and Infograms Australia became Atari Australia Infograms the UK became

0:27:00.080 --> 0:27:03.119
<v Speaker 1>Atari u K. Yeah, And there were re releases of

0:27:03.119 --> 0:27:06.280
<v Speaker 1>some of the classic games. There were some newer games.

0:27:06.480 --> 0:27:08.480
<v Speaker 1>One called Alone in the Dark in two thousand and

0:27:08.520 --> 0:27:11.440
<v Speaker 1>eight was supposed to be pretty good. I never played it.

0:27:11.680 --> 0:27:15.040
<v Speaker 1>Fantastic good. So they had some successes, but again that

0:27:15.200 --> 0:27:18.160
<v Speaker 1>was just confusing because they were, you know, a publisher

0:27:18.200 --> 0:27:20.760
<v Speaker 1>and a distributor, and they really didn't really know what

0:27:20.800 --> 0:27:24.879
<v Speaker 1>they were doing completely with the Atari name. Right. Infogrums

0:27:24.880 --> 0:27:28.560
<v Speaker 1>in particular was into this like acquisition mania, like they

0:27:28.600 --> 0:27:30.560
<v Speaker 1>were they were buying up properties left and right, Yeah,

0:27:30.560 --> 0:27:33.280
<v Speaker 1>which is always a little dangerous, yeah, because it can

0:27:33.520 --> 0:27:35.879
<v Speaker 1>lead to a lack of focus, which is exactly what

0:27:35.960 --> 0:27:40.200
<v Speaker 1>happened in this case. I mean, obviously hindsight tells us that, right,

0:27:40.760 --> 0:27:43.520
<v Speaker 1>we wouldn't necessarily know that otherwise, But it is the

0:27:43.560 --> 0:27:47.160
<v Speaker 1>case Midway Games in two thousand three, Midway Games West,

0:27:47.160 --> 0:27:50.720
<v Speaker 1>I should say, what used to be Atari Games. Now

0:27:50.800 --> 0:27:55.679
<v Speaker 1>Midway Games West disbands, So now Atari Games is just

0:27:55.800 --> 0:27:57.639
<v Speaker 1>a name. In fact, there was a holding company that

0:27:57.680 --> 0:27:59.639
<v Speaker 1>was still called Midway Games West, but it was just

0:27:59.720 --> 0:28:03.040
<v Speaker 1>a whole in company. There was no nothing else to it.

0:28:03.119 --> 0:28:06.879
<v Speaker 1>It was not an office, no that secretary, no games

0:28:06.920 --> 0:28:10.720
<v Speaker 1>coming out of it, nothing, So it only exists as

0:28:10.720 --> 0:28:15.040
<v Speaker 1>a name. Literally. At this point, two thousand four, the

0:28:15.080 --> 0:28:19.080
<v Speaker 1>Atari Flashback launches. Now the Flashback is a dedicated console

0:28:19.160 --> 0:28:21.240
<v Speaker 1>with games that are hard baked into it, so it

0:28:21.240 --> 0:28:23.920
<v Speaker 1>doesn't use cartridges as a selection of games. It looked

0:28:23.960 --> 0:28:28.240
<v Speaker 1>like except for some added buttons here and there. Um,

0:28:28.359 --> 0:28:30.000
<v Speaker 1>I bought. I don't know who made it, but I bought.

0:28:30.480 --> 0:28:34.000
<v Speaker 1>At one point someone was selling the joystick plugs directly

0:28:34.040 --> 0:28:36.160
<v Speaker 1>into the Yeah, that had like twenty games or something

0:28:36.200 --> 0:28:38.760
<v Speaker 1>on it. Um, and that was I played the heck

0:28:38.760 --> 0:28:40.320
<v Speaker 1>out of that thing. Oh yeah, I did too. I

0:28:40.640 --> 0:28:42.160
<v Speaker 1>have one of those at home. But I have one

0:28:42.160 --> 0:28:44.960
<v Speaker 1>of those at home right next to my TV. So

0:28:46.160 --> 0:28:48.080
<v Speaker 1>not trying to brag or anything. I mean, I realized

0:28:48.120 --> 0:28:50.120
<v Speaker 1>that almost everyone out there probably has a larger TV,

0:28:50.200 --> 0:28:53.480
<v Speaker 1>so please don't mind me feel badly about myself. But

0:28:53.960 --> 0:28:56.680
<v Speaker 1>the Flashback did okay, And they came out with different

0:28:56.760 --> 0:28:59.520
<v Speaker 1>versions of that thing exactly like the first one, did

0:28:59.520 --> 0:29:01.920
<v Speaker 1>not have ver eate and it's so that just did

0:29:01.920 --> 0:29:03.840
<v Speaker 1>not fly with me. Yeah, but it's all for the

0:29:03.920 --> 0:29:07.320
<v Speaker 1>nostalgia crowd. Yeah. So that came out with models in

0:29:07.360 --> 0:29:10.440
<v Speaker 1>two thousand four, two thousand five, two thousand eleven, and

0:29:10.520 --> 0:29:13.640
<v Speaker 1>two thousand twelve. Different companies would produce it over the years,

0:29:13.960 --> 0:29:17.520
<v Speaker 1>but they were all licensed by Atari. And by Atari

0:29:17.560 --> 0:29:21.760
<v Speaker 1>I mean Atari Home Computing, which means uh infograms as

0:29:21.800 --> 0:29:25.560
<v Speaker 1>opposed to Midway Games West, which is I know, really

0:29:25.880 --> 0:29:30.000
<v Speaker 1>two thousand five. Okay, seriously, has Bro, what the heck

0:29:30.040 --> 0:29:33.200
<v Speaker 1>are you doing? Has Bro buys back some intellectual property

0:29:33.280 --> 0:29:38.520
<v Speaker 1>from Atari s A, which is the info Grams version,

0:29:38.600 --> 0:29:42.120
<v Speaker 1>the home computer version also known as Atari Inc. As

0:29:42.160 --> 0:29:46.280
<v Speaker 1>the subsidiary of Atari, say, for sixty five million dollars. See,

0:29:46.320 --> 0:29:49.280
<v Speaker 1>that's what's confusing. Yeah, that's crazy that Hasbro got out

0:29:49.320 --> 0:29:51.120
<v Speaker 1>of the game and then literally got back into it,

0:29:51.200 --> 0:29:56.200
<v Speaker 1>you know for that. Yeah, clearly that dot com bubble

0:29:56.600 --> 0:30:00.080
<v Speaker 1>scared everybody, and then once we started seeing recover are

0:30:00.280 --> 0:30:02.040
<v Speaker 1>people wanted to get back into it. The ones that

0:30:02.080 --> 0:30:05.360
<v Speaker 1>were still around anyway. Now, now At is not your

0:30:05.440 --> 0:30:09.000
<v Speaker 1>drunk uncle, it's just the abused, like confused, I don't

0:30:09.000 --> 0:30:10.920
<v Speaker 1>even know which which way is up at this point.

0:30:10.960 --> 0:30:13.320
<v Speaker 1>This is this is the this is the person who's

0:30:13.400 --> 0:30:16.680
<v Speaker 1>just wandering the street and talking about how you know,

0:30:16.720 --> 0:30:19.520
<v Speaker 1>the trees are convincing them to buy Dorito's. That's what

0:30:19.600 --> 0:30:21.920
<v Speaker 1>this is. That now we're at that point. Yeah. So

0:30:22.840 --> 0:30:26.840
<v Speaker 1>in two eight, Infograms offers to buy out Atari Incorporated

0:30:26.880 --> 0:30:30.760
<v Speaker 1>shares to make Infograms the sole owner of Atari Incorporated

0:30:30.760 --> 0:30:34.239
<v Speaker 1>again because they had listed Atri Incorporated on NASDAC, so

0:30:34.280 --> 0:30:37.800
<v Speaker 1>they sold shares to other parties, making it a publicly

0:30:37.920 --> 0:30:41.080
<v Speaker 1>traded company. But now they're saying, well, we need to

0:30:41.200 --> 0:30:44.040
<v Speaker 1>fix Atari like this, this brand is not doing what

0:30:44.080 --> 0:30:47.240
<v Speaker 1>we needed to do. We think that this brand, Yeah,

0:30:47.320 --> 0:30:51.120
<v Speaker 1>we think this brand could save us because Infograms as

0:30:51.120 --> 0:30:53.640
<v Speaker 1>a whole was having a lot of issues. We want

0:30:53.680 --> 0:30:56.080
<v Speaker 1>to be able to rebrand ourselves. But in order to

0:30:56.120 --> 0:30:58.760
<v Speaker 1>do that, we first need to get all of Atari

0:30:58.960 --> 0:31:01.440
<v Speaker 1>back belonging to us. So they offered to buy it out.

0:31:02.200 --> 0:31:07.920
<v Speaker 1>It's accepted, and Infograms reacquires Atari uh completely, so now

0:31:08.080 --> 0:31:12.400
<v Speaker 1>it totally belongs to Infograms uh. Atari meanwhile had acquired

0:31:12.400 --> 0:31:15.240
<v Speaker 1>another company called Cryptic Studios, which developed a game called

0:31:15.280 --> 0:31:18.840
<v Speaker 1>City of Heroes. It's an online multiplayer game where you

0:31:19.000 --> 0:31:22.800
<v Speaker 1>create a superhero um and you an original superhero that

0:31:22.800 --> 0:31:24.280
<v Speaker 1>you can play. It was one that I always wanted

0:31:24.320 --> 0:31:26.600
<v Speaker 1>to get into it, but I never I never had

0:31:26.640 --> 0:31:30.880
<v Speaker 1>the time to dedicate to those massive online games and

0:31:30.920 --> 0:31:33.800
<v Speaker 1>their monthly subscription base. For well, now they're mostly free

0:31:33.840 --> 0:31:36.440
<v Speaker 1>to play, but back then they were all monthly subscriptions,

0:31:36.480 --> 0:31:38.880
<v Speaker 1>and you're busy creating your own real life superhero persona.

0:31:39.000 --> 0:31:42.200
<v Speaker 1>That's true, but you know that's a that's an alter

0:31:42.320 --> 0:31:50.200
<v Speaker 1>ego thing that we need to steer away from. So

0:31:50.280 --> 0:31:55.440
<v Speaker 1>two thousand nine, good grief, could this story get more ridiculous?

0:31:55.520 --> 0:32:01.239
<v Speaker 1>Warner Brothers Entertainment purchases the Midway intellectual property, including the

0:32:01.360 --> 0:32:07.440
<v Speaker 1>name Atari Games. So for the third time, Warner Warner

0:32:07.520 --> 0:32:13.680
<v Speaker 1>owns something called Atari. Yeah nuts, three times buying and selling.

0:32:13.880 --> 0:32:19.320
<v Speaker 1>I don't know. So meanwhile, Namco Bandai acquires Atari Europe

0:32:19.400 --> 0:32:24.200
<v Speaker 1>from Infograms. Infograms itself changes its name to Atari Essay

0:32:24.320 --> 0:32:26.880
<v Speaker 1>to create a united company, and it also has the

0:32:26.920 --> 0:32:29.440
<v Speaker 1>Atari Group, which is a collection of divisions from around

0:32:29.440 --> 0:32:32.920
<v Speaker 1>the world, like Atari Italia, that kind of thing. Um

0:32:32.960 --> 0:32:38.160
<v Speaker 1>that still have the Atari brand name. Here's a name

0:32:38.200 --> 0:32:41.960
<v Speaker 1>we haven't heard for a while. Bushnell. He comes back.

0:32:42.720 --> 0:32:47.000
<v Speaker 1>He actually because of an acquisition ends up on the

0:32:47.040 --> 0:32:53.120
<v Speaker 1>board of directors for Atari, so Atari Incorporated specifically, so

0:32:53.400 --> 0:32:57.040
<v Speaker 1>they brought him back for that very reason, right to

0:32:57.080 --> 0:32:59.720
<v Speaker 1>sort of get some attention again, I imagine. So yeah,

0:32:59.720 --> 0:33:02.680
<v Speaker 1>because this is again one of those things where you've

0:33:02.680 --> 0:33:06.680
<v Speaker 1>got the name but otherwise there's no connection. But now

0:33:06.760 --> 0:33:10.240
<v Speaker 1>you've got the guy who founded the company. So that's

0:33:10.280 --> 0:33:12.800
<v Speaker 1>big news. And it definitely did get a lot of

0:33:12.800 --> 0:33:17.120
<v Speaker 1>people writing about it at the time, although if you

0:33:17.200 --> 0:33:20.440
<v Speaker 1>look at two now you realize not a whole lot

0:33:20.600 --> 0:33:24.280
<v Speaker 1>has will remind you of the old golden age of

0:33:24.280 --> 0:33:29.960
<v Speaker 1>Atari um So. In eleven, Atari Incorporated sells off Cryptic Studios,

0:33:30.280 --> 0:33:32.520
<v Speaker 1>the one that they had bought the City Heroes one.

0:33:33.080 --> 0:33:39.920
<v Speaker 1>And in ten Atari Incorporated files for bankruptcy January. Oh

0:33:40.680 --> 0:33:44.560
<v Speaker 1>so remember this is the This was formally Infograms Atari

0:33:44.600 --> 0:33:47.360
<v Speaker 1>Incorporated was formerly part of Infograms, now part of Ataria. Say.

0:33:47.800 --> 0:33:51.200
<v Speaker 1>Atari Incorporated files from bankruptcy partly to escape the debt

0:33:51.240 --> 0:33:54.320
<v Speaker 1>accrued by its parent company h and In. In an

0:33:54.320 --> 0:33:56.560
<v Speaker 1>effort to pay off the debt, they attempt to sell

0:33:56.600 --> 0:33:59.600
<v Speaker 1>off the portfolio of more than two video games, but

0:33:59.640 --> 0:34:05.680
<v Speaker 1>they received fifteen preliminary bids and none of them approach

0:34:05.760 --> 0:34:09.040
<v Speaker 1>the price that Atari was hoping for, so they don't

0:34:09.040 --> 0:34:13.040
<v Speaker 1>accept any of them. Instead, they decide they'll sell bits

0:34:13.040 --> 0:34:17.200
<v Speaker 1>and pieces off rather than rather than sell everything off

0:34:17.239 --> 0:34:19.239
<v Speaker 1>at a price too low, They're going to sell bits

0:34:19.239 --> 0:34:20.960
<v Speaker 1>and pieces off and try and get themselves through it.

0:34:21.320 --> 0:34:24.760
<v Speaker 1>And it works. I mean they sell some stuff, not everything,

0:34:24.800 --> 0:34:26.759
<v Speaker 1>but they sell some stuff, and then by the end

0:34:26.800 --> 0:34:31.200
<v Speaker 1>often they emerged from bankruptcy December. So like the entire

0:34:31.280 --> 0:34:35.120
<v Speaker 1>year of Ati Incorporated is in bankruptcy, the saddest year.

0:34:36.280 --> 0:34:38.520
<v Speaker 1>Maybe it's hard, I mean, there's a lot of competition

0:34:38.600 --> 0:34:42.879
<v Speaker 1>for that time that titleen Finally last year, that's when

0:34:42.880 --> 0:34:45.400
<v Speaker 1>we have the documentary that we talked about previously, the

0:34:45.400 --> 0:34:47.480
<v Speaker 1>one that went out to the desert to dig up

0:34:48.160 --> 0:34:51.480
<v Speaker 1>to find out if et really was beneath it the cartridge,

0:34:51.560 --> 0:34:54.239
<v Speaker 1>not the character, and that kind of resurrected a little

0:34:54.239 --> 0:34:56.880
<v Speaker 1>bit of interest in Attari again. Yeah. Yeah, there was

0:34:56.920 --> 0:34:58.239
<v Speaker 1>a lot of talk about there were a lot of

0:34:58.239 --> 0:35:00.000
<v Speaker 1>people wondering whether or not they were actually gonna find

0:35:00.000 --> 0:35:03.240
<v Speaker 1>to anything, if they would just find scraps as opposed

0:35:03.280 --> 0:35:06.120
<v Speaker 1>to entire cartridges, And as we mentioned in the previous episode,

0:35:06.120 --> 0:35:09.600
<v Speaker 1>they did find cartridges. So Um. Yeah. The whole story

0:35:09.640 --> 0:35:15.879
<v Speaker 1>behind that is they manufactured four million cartridges. They were

0:35:15.960 --> 0:35:18.480
<v Speaker 1>unable to move three and a half million of those.

0:35:18.840 --> 0:35:22.160
<v Speaker 1>Man So they had only a couple of choices. Do

0:35:22.239 --> 0:35:25.279
<v Speaker 1>you store this and hope that you can one day

0:35:25.360 --> 0:35:28.680
<v Speaker 1>sell it, because keep in mind, storing stuff costs money, right,

0:35:28.800 --> 0:35:31.320
<v Speaker 1>you can't. It's not like there's just a magical space

0:35:31.640 --> 0:35:34.520
<v Speaker 1>like that. It's gonna occupy space that you would otherwise

0:35:34.600 --> 0:35:37.040
<v Speaker 1>use for something else. Or do you call it a

0:35:37.080 --> 0:35:40.040
<v Speaker 1>loss and throw it away? And they chose option number two.

0:35:40.800 --> 0:35:42.920
<v Speaker 1>And so what's amazing to me about the whole et

0:35:43.040 --> 0:35:45.799
<v Speaker 1>debacle is that, um, word got it. I mean this

0:35:45.840 --> 0:35:48.320
<v Speaker 1>is pre Internet and word still got around that fast.

0:35:48.600 --> 0:35:51.600
<v Speaker 1>From Johnny telling his neighbor Billy how bad it sucked,

0:35:51.760 --> 0:35:57.480
<v Speaker 1>and Billy telling his neighbors there wasn't copies. There was

0:35:57.520 --> 0:35:59.800
<v Speaker 1>no like kataku for him or something for people to

0:36:00.000 --> 0:36:03.480
<v Speaker 1>say like this is still in cul the sex Yeah,

0:36:03.840 --> 0:36:07.120
<v Speaker 1>and then and then scoffing over bargain bins at your

0:36:07.160 --> 0:36:10.680
<v Speaker 1>local toy store. Um. And so what's going on with

0:36:10.680 --> 0:36:14.880
<v Speaker 1>a Try now, Well, it's focusing on developing games for

0:36:14.920 --> 0:36:18.360
<v Speaker 1>social platforms like Facebook and for mobile devices primarily, although

0:36:18.400 --> 0:36:20.879
<v Speaker 1>they're looking at some other stuff as well. Right. Yeah,

0:36:20.920 --> 0:36:24.480
<v Speaker 1>a former employee name Fred Uh, I don't know how

0:36:24.480 --> 0:36:26.920
<v Speaker 1>to pronounce that. C H E s in a I S.

0:36:27.000 --> 0:36:30.040
<v Speaker 1>I believe is one of the French fellows from info Grams.

0:36:30.800 --> 0:36:34.200
<v Speaker 1>Perhaps perhaps he's now the CEO. And he said that

0:36:34.239 --> 0:36:36.719
<v Speaker 1>he is going to try and be relevant in the

0:36:36.719 --> 0:36:42.839
<v Speaker 1>PC world again with a few different things. Uh, notably gambling. Yeah,

0:36:43.239 --> 0:36:46.640
<v Speaker 1>real casino gambling and just for fun casino gambling. So

0:36:46.680 --> 0:36:48.799
<v Speaker 1>I think this would be like if you walked into

0:36:48.800 --> 0:36:51.040
<v Speaker 1>a casino, you know how you see all those licensed

0:36:51.560 --> 0:36:54.960
<v Speaker 1>slot machines like Lord of the Rings. That one, by

0:36:54.960 --> 0:36:56.560
<v Speaker 1>the way, treats me really well. So I love the

0:36:56.560 --> 0:36:58.799
<v Speaker 1>Lord of the Ring slot machine, but I can see

0:36:58.840 --> 0:37:02.160
<v Speaker 1>like the Centipe slot machine, and then some of the game.

0:37:02.480 --> 0:37:04.760
<v Speaker 1>They're gonna do both. They're gonna have a licensing program

0:37:04.800 --> 0:37:08.840
<v Speaker 1>and they're gonna have an actual online casino social casino

0:37:08.880 --> 0:37:13.160
<v Speaker 1>with virtual money, and so the gambling thing and licensing

0:37:13.840 --> 0:37:17.719
<v Speaker 1>and games. They said, the flashback they're gonna keep around. Uh.

0:37:17.760 --> 0:37:20.000
<v Speaker 1>They have one idea for they're going to create some

0:37:20.040 --> 0:37:22.920
<v Speaker 1>new I p s. One is for the LGBT community

0:37:22.920 --> 0:37:27.279
<v Speaker 1>called pride Fest, and um, he said, they're developing a

0:37:27.320 --> 0:37:30.880
<v Speaker 1>new Asteroids game that is a PC game where you

0:37:30.920 --> 0:37:37.200
<v Speaker 1>will actually be surviving on the asteroid itself. So turn

0:37:37.320 --> 0:37:40.520
<v Speaker 1>things around a little bit. They're trying, Um he thinks

0:37:40.560 --> 0:37:44.399
<v Speaker 1>that they can capitalize on that Atari name and get

0:37:44.440 --> 0:37:48.360
<v Speaker 1>it back to relevance again. But I don't know. Yeah,

0:37:48.440 --> 0:37:53.240
<v Speaker 1>so you know, it's whether or not we see anything

0:37:53.239 --> 0:37:55.760
<v Speaker 1>coming out of this division. Also, keep in mind the

0:37:55.760 --> 0:38:00.120
<v Speaker 1>the Atari games that was purchased by Warner Brothers Entertainment. Know,

0:38:00.200 --> 0:38:03.200
<v Speaker 1>the story is not necessarily over for Atari, although you

0:38:03.200 --> 0:38:06.400
<v Speaker 1>could argue that as far as the original company is concerned,

0:38:06.440 --> 0:38:11.760
<v Speaker 1>that story has been over since the eighties. So uh,

0:38:11.800 --> 0:38:15.640
<v Speaker 1>it's an interesting and and sometimes upsetting story, the rise

0:38:15.680 --> 0:38:19.520
<v Speaker 1>and fall of the of Atari and it all. Yeah,

0:38:19.600 --> 0:38:23.000
<v Speaker 1>and and there's people I remember reading things like could

0:38:23.000 --> 0:38:26.560
<v Speaker 1>the video game crash happen again? And if you look,

0:38:26.800 --> 0:38:30.239
<v Speaker 1>there is a large number of different providers that are

0:38:30.280 --> 0:38:32.359
<v Speaker 1>all trying to clamor for attention. Now, when we think

0:38:32.400 --> 0:38:36.080
<v Speaker 1>of consoles, we think Nintendo, Sony an Xbox. Some people

0:38:36.120 --> 0:38:38.160
<v Speaker 1>would say just Sony an Xbox. They don't even think

0:38:38.200 --> 0:38:42.040
<v Speaker 1>of Nintendo. Um, but then we have the mobile game market,

0:38:42.120 --> 0:38:47.200
<v Speaker 1>we have computers, PC gaming is hitting a resurgence. So uh,

0:38:47.239 --> 0:38:49.200
<v Speaker 1>and then there are people like me who hold back

0:38:49.239 --> 0:38:52.879
<v Speaker 1>from buying current generation consoles because we don't necessarily see

0:38:52.920 --> 0:38:56.080
<v Speaker 1>the value in them or the reason to upgrade, or

0:38:56.160 --> 0:38:58.799
<v Speaker 1>I was given one by my father in law. Yeah.

0:38:59.000 --> 0:39:01.160
<v Speaker 1>The ending by one, we get to that point where

0:39:01.160 --> 0:39:05.120
<v Speaker 1>we think, you know, it's it is possible. You can't

0:39:05.640 --> 0:39:08.200
<v Speaker 1>never say that you're too big to fail. Yeah, that's

0:39:08.200 --> 0:39:11.520
<v Speaker 1>a rookie massake Kip, Pride comes before the fall. That

0:39:11.520 --> 0:39:14.560
<v Speaker 1>that's true. So we have completed the story of Attari.

0:39:14.600 --> 0:39:16.280
<v Speaker 1>But now we've got a little time to talk about

0:39:16.280 --> 0:39:19.839
<v Speaker 1>some personal reflections beyond the stuff that we've talked about

0:39:19.840 --> 0:39:23.480
<v Speaker 1>in the previous episodes. So, Chuck, what are some of

0:39:23.480 --> 0:39:30.040
<v Speaker 1>your fond memories of Atari in general? Uh? Well, buying

0:39:30.360 --> 0:39:33.480
<v Speaker 1>pac Man on Christmas Day? You know it's stunk. The

0:39:33.520 --> 0:39:36.520
<v Speaker 1>buying was great. Yeah, and actually, man, I actually enjoyed

0:39:36.560 --> 0:39:41.680
<v Speaker 1>playing it as um a twelve year old. Um. I

0:39:41.680 --> 0:39:45.120
<v Speaker 1>didn't realize how bad it's stunk at the time because

0:39:45.120 --> 0:39:47.880
<v Speaker 1>it was pac Man in my house. Um. And you know,

0:39:47.960 --> 0:39:49.759
<v Speaker 1>as a little kid, you're not like, oh, this doesn't

0:39:49.760 --> 0:39:52.120
<v Speaker 1>look just like it and sound just like it. I

0:39:52.160 --> 0:39:55.160
<v Speaker 1>think older kids probably were a little more like that,

0:39:55.680 --> 0:39:57.440
<v Speaker 1>but um, I was young enough to where I enjoyed

0:39:57.440 --> 0:40:01.120
<v Speaker 1>it adventure. Like we talked about man um the imagination

0:40:02.400 --> 0:40:06.160
<v Speaker 1>playing adventure well, the fact that they incorporated things like

0:40:06.200 --> 0:40:10.000
<v Speaker 1>the bat mechanic, which meant that you could never expect

0:40:10.080 --> 0:40:13.319
<v Speaker 1>the same gameplay experience two times in a row, which

0:40:13.360 --> 0:40:16.080
<v Speaker 1>was pretty interesting. Like a lot of these games, like

0:40:16.120 --> 0:40:20.200
<v Speaker 1>the early games, it involved memorizing patterns, and if you

0:40:20.239 --> 0:40:24.520
<v Speaker 1>memorize the pattern, you could play definitely, but that didn't

0:40:24.560 --> 0:40:28.160
<v Speaker 1>work for games that actually would uh introduce some sort

0:40:28.200 --> 0:40:32.560
<v Speaker 1>of element that could at least be perceived as random. Yeah,

0:40:33.000 --> 0:40:36.600
<v Speaker 1>River Raid fantastic, huge game to me, that holds up

0:40:36.640 --> 0:40:39.359
<v Speaker 1>still today. Yeah, it's a good game. I think out

0:40:39.360 --> 0:40:42.319
<v Speaker 1>of all the shooter games. That's like by shooter, I

0:40:42.320 --> 0:40:44.600
<v Speaker 1>mean like you're controlling a ship that's moving around and

0:40:44.600 --> 0:40:46.440
<v Speaker 1>shooting things. In this case, it's a it's a jet,

0:40:46.840 --> 0:40:51.080
<v Speaker 1>it's flying over a river. Uh, that one. I didn't

0:40:51.120 --> 0:40:53.160
<v Speaker 1>own River Raid, but a friend of mine from down

0:40:53.200 --> 0:40:54.799
<v Speaker 1>the street owned it, and I would go over to

0:40:54.800 --> 0:40:56.960
<v Speaker 1>his house all the time to play it because it

0:40:57.120 --> 0:41:00.360
<v Speaker 1>was the one title on Atari that I really did

0:41:00.680 --> 0:41:02.359
<v Speaker 1>but did not have. Well, actually, No, there were two

0:41:02.680 --> 0:41:04.960
<v Speaker 1>river Raiate and Pitfall. I never owned either of those,

0:41:05.000 --> 0:41:06.719
<v Speaker 1>but I played the heck out of them. I think

0:41:06.760 --> 0:41:10.400
<v Speaker 1>river Raid was the first top scroll game. Yeah. Uh,

0:41:10.560 --> 0:41:13.959
<v Speaker 1>Pitfall was huge and that kind of introduced the platforming

0:41:14.960 --> 0:41:23.880
<v Speaker 1>genre of video games. Yeah, and Warlords. Uh man. I

0:41:23.920 --> 0:41:26.560
<v Speaker 1>had a ton of Oh, Frogger. I mean, I know

0:41:26.640 --> 0:41:29.359
<v Speaker 1>that was sort of a kids game, but I still

0:41:29.400 --> 0:41:32.680
<v Speaker 1>like Frogger. It's still challenging. I liked Frogger as well.

0:41:32.760 --> 0:41:35.719
<v Speaker 1>I remember I had some games that I wish had

0:41:35.760 --> 0:41:38.600
<v Speaker 1>been better, Like I had Donkey Kong Jr. That really

0:41:38.680 --> 0:41:41.520
<v Speaker 1>was it didn't measure up nearly as well to the

0:41:41.640 --> 0:41:46.000
<v Speaker 1>arcade version. I had Popeye, which also didn't measure up

0:41:46.120 --> 0:41:49.319
<v Speaker 1>very well to the arcade version. Um, but I mean

0:41:49.360 --> 0:41:50.800
<v Speaker 1>it was. It was like I had a lot of

0:41:50.840 --> 0:41:56.160
<v Speaker 1>those those games licensed games and stuff as well. Uh yeah.

0:41:56.400 --> 0:42:00.840
<v Speaker 1>I I also have really fond memories of arcades, Like, oh, dude,

0:42:00.960 --> 0:42:05.000
<v Speaker 1>you know, there were there were times where I would

0:42:05.040 --> 0:42:08.080
<v Speaker 1>just go to the arcade to um, you know, spend

0:42:08.080 --> 0:42:10.640
<v Speaker 1>a dollar or whatever, and you know, you always try

0:42:10.640 --> 0:42:12.200
<v Speaker 1>and find the game that you figure you're gonna get

0:42:12.200 --> 0:42:15.120
<v Speaker 1>the most value for your money. Like I can play

0:42:15.160 --> 0:42:16.960
<v Speaker 1>this one for a long time. I'm going to play

0:42:17.000 --> 0:42:20.200
<v Speaker 1>this one. Um. And luckily there were also a lot

0:42:20.239 --> 0:42:22.920
<v Speaker 1>of them made by Atari that were really fun. I mean,

0:42:22.960 --> 0:42:26.359
<v Speaker 1>Star Wars is still like I love the Star Wars

0:42:26.440 --> 0:42:30.320
<v Speaker 1>trilogy game that came out that was modeled after closer

0:42:30.360 --> 0:42:32.799
<v Speaker 1>after the movies, like with better graphics and everything. But

0:42:32.840 --> 0:42:35.400
<v Speaker 1>there's still a place in my heart for that vector

0:42:35.440 --> 0:42:39.239
<v Speaker 1>graphics Star Wars game. And I wasn't kidding when I

0:42:39.280 --> 0:42:42.000
<v Speaker 1>said that I would actually consider purchasing one of those

0:42:42.040 --> 0:42:46.960
<v Speaker 1>because that was, um such an such a fond memory.

0:42:47.000 --> 0:42:49.680
<v Speaker 1>Like the two Arcade games I went back to over

0:42:49.680 --> 0:42:54.480
<v Speaker 1>and over, We're We're Star Wars and Spy Hunter. Um No,

0:42:54.600 --> 0:42:57.000
<v Speaker 1>Spy Hunter was not an Atari game, but oddly enough,

0:42:57.600 --> 0:43:00.920
<v Speaker 1>I think Spy Hunter two ended up being distributed under Ratari,

0:43:01.320 --> 0:43:03.760
<v Speaker 1>even though Atari had nothing to do with the original

0:43:03.800 --> 0:43:06.120
<v Speaker 1>Spy Hunter. But that just shows another way that the

0:43:06.200 --> 0:43:09.040
<v Speaker 1>Stari story makes no sense when you look at the

0:43:09.040 --> 0:43:11.879
<v Speaker 1>whole thing. Yeah, and you know, I hate to sound

0:43:11.920 --> 0:43:16.600
<v Speaker 1>like the old guy, but um, I'm really thankful that

0:43:16.680 --> 0:43:18.840
<v Speaker 1>we grew up in that generation. There was something really

0:43:18.880 --> 0:43:26.080
<v Speaker 1>special about seeing something invented for us, uh, right in

0:43:26.120 --> 0:43:29.000
<v Speaker 1>front of our very eyes created out of nowhere, like

0:43:29.080 --> 0:43:31.560
<v Speaker 1>we talked about in I think episode two, when there

0:43:31.560 --> 0:43:33.759
<v Speaker 1>were three TV stations or you know, five or six

0:43:33.800 --> 0:43:38.160
<v Speaker 1>TV stations and crappy handheld games and it was just

0:43:38.400 --> 0:43:41.040
<v Speaker 1>it blew my mind. And I spent a lot of

0:43:41.080 --> 0:43:43.760
<v Speaker 1>time in the arcade, and the games today are amazing,

0:43:43.800 --> 0:43:47.680
<v Speaker 1>but the mind blow isn't there like it was back then,

0:43:47.760 --> 0:43:50.480
<v Speaker 1>because it's all building on what happened before it, and

0:43:50.480 --> 0:43:53.680
<v Speaker 1>this was building on out of thin air. And it also,

0:43:53.760 --> 0:43:56.520
<v Speaker 1>I mean, it was an era where a single person

0:43:56.880 --> 0:43:59.239
<v Speaker 1>could develop a game from beginning to finish. You know,

0:43:59.400 --> 0:44:03.080
<v Speaker 1>now we have companies that have entire divisions dedicated to that.

0:44:03.560 --> 0:44:08.080
<v Speaker 1>It was also an era where people were making weird games,

0:44:08.120 --> 0:44:11.160
<v Speaker 1>like weird games that could be a lot of fun

0:44:11.280 --> 0:44:13.239
<v Speaker 1>but had nothing to do with it. Like you look

0:44:13.239 --> 0:44:15.319
<v Speaker 1>at yours Revenge, I dare you to tell me what

0:44:15.480 --> 0:44:18.600
<v Speaker 1>that's supposed to be. It is bizarre, but it's awesome,

0:44:19.080 --> 0:44:22.760
<v Speaker 1>and there are a lot of really fun games. Yeah, huge,

0:44:22.920 --> 0:44:25.440
<v Speaker 1>huge risks right both in the arcade and in the

0:44:25.440 --> 0:44:28.719
<v Speaker 1>home video game market, just people saying let's create some

0:44:28.920 --> 0:44:33.000
<v Speaker 1>a fun experience. It doesn't matter if it quote unquote

0:44:33.000 --> 0:44:35.760
<v Speaker 1>makes sense or whatever. These days, you look at video

0:44:35.800 --> 0:44:38.000
<v Speaker 1>games and a lot of the companies tend to get

0:44:38.080 --> 0:44:41.120
<v Speaker 1>hung up on creating franchises. They want they want to

0:44:41.160 --> 0:44:45.200
<v Speaker 1>create a title that they can make essentially clones of

0:44:45.440 --> 0:44:51.360
<v Speaker 1>with modifications. Yeah, and then that way they have built

0:44:51.360 --> 0:44:53.520
<v Speaker 1>in a built an audience they've got. All right, these

0:44:53.520 --> 0:44:56.000
<v Speaker 1>are the people who are Call of Duty players. So

0:44:56.239 --> 0:44:58.640
<v Speaker 1>let's put out a Call of Duty game every single year.

0:44:58.960 --> 0:45:01.560
<v Speaker 1>They'll buy it. We we we know they'll buy it because

0:45:01.600 --> 0:45:04.240
<v Speaker 1>they are Called of Duty fans, as opposed to saying

0:45:04.600 --> 0:45:07.719
<v Speaker 1>what kind of cool experience can we create, which is

0:45:08.080 --> 0:45:12.480
<v Speaker 1>sort of given rise to the independent developer community. So

0:45:12.960 --> 0:45:16.320
<v Speaker 1>in a way, those early Atari days are very similar

0:45:16.320 --> 0:45:19.800
<v Speaker 1>to what we see with the independent game community these days, except,

0:45:19.800 --> 0:45:22.759
<v Speaker 1>of course, the independent game developers are are not, as

0:45:23.120 --> 0:45:26.480
<v Speaker 1>you know, not as organized in a sense, they're nonder

0:45:26.520 --> 0:45:29.680
<v Speaker 1>an umbrella like Atari was. But other than that, they're

0:45:29.760 --> 0:45:32.279
<v Speaker 1>they're operating in a very similar way. You look at

0:45:32.280 --> 0:45:34.759
<v Speaker 1>those early days of Attari, it really did sound a

0:45:34.800 --> 0:45:39.640
<v Speaker 1>lot like what an Internet startups sounds like today. Yeah,

0:45:39.760 --> 0:45:43.120
<v Speaker 1>you were defining what you did and so there weren't

0:45:43.200 --> 0:45:47.680
<v Speaker 1>rules because no one had done it before. Yeah, we're

0:45:47.680 --> 0:45:51.279
<v Speaker 1>talking earlier so man needs to get on that Atari movie. Yeah, yeah, yeah.

0:45:51.360 --> 0:45:53.319
<v Speaker 1>We talked about the possibility of you know, someone needs

0:45:53.360 --> 0:45:56.800
<v Speaker 1>to do a documentary about this, like take this idea

0:45:56.920 --> 0:45:59.359
<v Speaker 1>of the rise and Fall, the three episodes that we

0:45:59.400 --> 0:46:03.399
<v Speaker 1>have done, um, and really look into it and make

0:46:03.440 --> 0:46:08.480
<v Speaker 1>it a film to document what happened and explain the

0:46:08.520 --> 0:46:13.759
<v Speaker 1>processes and uh, because it does get so so convoluted

0:46:13.760 --> 0:46:15.920
<v Speaker 1>and complex towards the end of its existence. And of

0:46:15.920 --> 0:46:20.600
<v Speaker 1>course we could argue that by that time, it's you know,

0:46:20.640 --> 0:46:23.319
<v Speaker 1>it's saying the name Atari is meaningless because again it's

0:46:23.360 --> 0:46:26.560
<v Speaker 1>just a word at that point, um, which is sad. It.

0:46:26.560 --> 0:46:29.360
<v Speaker 1>It did have such an important part in my childhood.

0:46:29.360 --> 0:46:32.319
<v Speaker 1>I mean, I I played so much both in the

0:46:32.400 --> 0:46:36.480
<v Speaker 1>arcade and blister my hand. Oh yeah, oh no, yeah,

0:46:36.520 --> 0:46:39.200
<v Speaker 1>you would get like I remember because by the way

0:46:39.200 --> 0:46:43.480
<v Speaker 1>I would hold the joystick, um in the in between

0:46:43.480 --> 0:46:46.360
<v Speaker 1>my thumb and forefinger, where I would I would grip

0:46:46.400 --> 0:46:49.760
<v Speaker 1>the thumb stick, I would have a blister right there,

0:46:50.680 --> 0:46:53.440
<v Speaker 1>and um. Yeah. It also was one of those things

0:46:53.480 --> 0:46:55.480
<v Speaker 1>that would frustrate me because I'm a left hander, and

0:46:55.560 --> 0:47:01.799
<v Speaker 1>so I I ended up Yeah, I coped well enough,

0:47:02.040 --> 0:47:04.600
<v Speaker 1>but yeah, it was a little if I guess it

0:47:04.680 --> 0:47:06.839
<v Speaker 1>kind of helped with my precision of my right hand.

0:47:06.880 --> 0:47:09.560
<v Speaker 1>Otherwise I probably would just be flailing around the office

0:47:09.560 --> 0:47:12.319
<v Speaker 1>on fire all the time. So I thank Atari for

0:47:12.360 --> 0:47:14.960
<v Speaker 1>that as well. Yeah, but yeah, it's funny because I

0:47:15.000 --> 0:47:18.399
<v Speaker 1>never owned you know, when the Atari crap video game

0:47:18.400 --> 0:47:20.920
<v Speaker 1>crash happened. Atari was the only video game console I

0:47:20.920 --> 0:47:26.600
<v Speaker 1>owned at the time of video game consoles being being built. Right,

0:47:27.000 --> 0:47:29.080
<v Speaker 1>So I got in television, but that was after in

0:47:29.120 --> 0:47:31.880
<v Speaker 1>television had was no longer a thing that was. That

0:47:32.000 --> 0:47:34.600
<v Speaker 1>was a hand me down. I didn't get a Nintendo.

0:47:35.040 --> 0:47:37.680
<v Speaker 1>I never had roommate had one, so I didn't buy

0:47:37.719 --> 0:47:39.640
<v Speaker 1>one of those. You see. I what I did was

0:47:40.120 --> 0:47:44.520
<v Speaker 1>I transitioned over to computers, and I got I became

0:47:44.560 --> 0:47:48.279
<v Speaker 1>one of those snooty computer gamers because the games on

0:47:48.320 --> 0:47:53.160
<v Speaker 1>computers were deeper, more sophisticated. They didn't have the arcady

0:47:53.280 --> 0:47:56.560
<v Speaker 1>kind of graphics that dedicated video game consoles could have,

0:47:57.200 --> 0:47:59.759
<v Speaker 1>but they did have a richer game experience in my mind,

0:48:00.080 --> 0:48:02.480
<v Speaker 1>and so I became a computer gamer. Now it's funny

0:48:02.480 --> 0:48:05.520
<v Speaker 1>because now I'm a console gamer again, although I'm now

0:48:05.560 --> 0:48:09.560
<v Speaker 1>transitioning back the computer gamer, and that's because of services

0:48:09.600 --> 0:48:11.840
<v Speaker 1>like Steam, which allowed me to buy games and have

0:48:11.960 --> 0:48:14.880
<v Speaker 1>them download directly to my computer, and I don't have

0:48:14.920 --> 0:48:16.799
<v Speaker 1>to go to a store. I don't have to buy

0:48:16.800 --> 0:48:19.799
<v Speaker 1>a box. I get the game delivered straight to my

0:48:19.960 --> 0:48:21.640
<v Speaker 1>computer and I can play it off of there. So

0:48:21.719 --> 0:48:23.440
<v Speaker 1>it's funny because I keep going back and forth. I

0:48:23.480 --> 0:48:27.600
<v Speaker 1>went console to PC two console. In fact, I was

0:48:27.640 --> 0:48:32.200
<v Speaker 1>consoled for a long time with the uh In sixty four, GameCube,

0:48:32.680 --> 0:48:36.160
<v Speaker 1>the PS two, the PS three, the Xbox, the Xbox

0:48:36.200 --> 0:48:39.719
<v Speaker 1>three sixty I have all of those and the Dreamcast.

0:48:39.760 --> 0:48:42.239
<v Speaker 1>I've got a Dreamcast too. I'm thinking back now, I've

0:48:42.280 --> 0:48:46.880
<v Speaker 1>never bought a console. You've only been given was Christmas.

0:48:48.400 --> 0:48:53.080
<v Speaker 1>My college roommate had the first Nintendo, had the Super Nintendo.

0:48:53.400 --> 0:48:56.279
<v Speaker 1>Another college roommate had the sixty four. My friend in

0:48:56.440 --> 0:48:58.440
<v Speaker 1>l A had the Xbox. Who lived next door to

0:48:58.440 --> 0:49:03.160
<v Speaker 1>men who bought me the or gave me the three.

0:49:03.280 --> 0:49:05.759
<v Speaker 1>Not all of us can walk outside and expect consoles

0:49:05.760 --> 0:49:08.520
<v Speaker 1>to rain down from the heaven. Never bought one. Just

0:49:09.040 --> 0:49:11.640
<v Speaker 1>occurred to me, to be fair, some of those word

0:49:11.680 --> 0:49:14.560
<v Speaker 1>gifts to me. Actually, the Dreamcast was given to me

0:49:14.680 --> 0:49:18.520
<v Speaker 1>after Dreamcast had already folded and uh my wife bought

0:49:18.520 --> 0:49:21.319
<v Speaker 1>it like a used Dreamcast and then we just got

0:49:21.320 --> 0:49:24.040
<v Speaker 1>like a folder full of games that that came out

0:49:24.080 --> 0:49:26.479
<v Speaker 1>for it. By the way, I should do a full

0:49:26.520 --> 0:49:29.920
<v Speaker 1>episode just on the Dreamcast some point, because that was

0:49:29.960 --> 0:49:35.439
<v Speaker 1>also an amazing system, uh that died unnecessarily like it

0:49:35.440 --> 0:49:37.839
<v Speaker 1>it was. It was kind of like the Jaguar and

0:49:37.880 --> 0:49:42.200
<v Speaker 1>that it came out and it was clearly superior to

0:49:43.080 --> 0:49:47.040
<v Speaker 1>it's it's uh competitors in space, but because of bad

0:49:47.080 --> 0:49:50.640
<v Speaker 1>timing and a bad library early on, it never took off,

0:49:51.120 --> 0:49:53.560
<v Speaker 1>at least not to a point that could sustain a company.

0:49:54.160 --> 0:49:57.160
<v Speaker 1>Um So, Yeah, a lot of warning messages in this

0:49:57.320 --> 0:50:00.880
<v Speaker 1>in this series too, But Chuck, I gotta thank you

0:50:00.960 --> 0:50:02.879
<v Speaker 1>for joining me on this. This was so much fun.

0:50:02.920 --> 0:50:05.040
<v Speaker 1>Who knew it was going to be an epic three

0:50:05.040 --> 0:50:08.680
<v Speaker 1>part started out? Yeah, thanks for having men. Thank you.

0:50:08.760 --> 0:50:11.640
<v Speaker 1>We've been in this studio for nearly three hours a

0:50:12.600 --> 0:50:18.360
<v Speaker 1>little bit. Yeah, it turns out dude soup in this uh,

0:50:18.480 --> 0:50:21.040
<v Speaker 1>because we we've got first of all, I think at

0:50:21.080 --> 0:50:23.759
<v Speaker 1>six pm they turn off the air conditioning system because

0:50:23.760 --> 0:50:27.440
<v Speaker 1>I'm reading it and says off on it, and yeah,

0:50:27.480 --> 0:50:29.759
<v Speaker 1>there's just three of us in this tiny little room.

0:50:30.000 --> 0:50:33.200
<v Speaker 1>But thank you for joining me. Remember you can find

0:50:33.320 --> 0:50:36.640
<v Speaker 1>Chuck's stuff over at stuff You should know a phenomenal show.

0:50:36.680 --> 0:50:40.200
<v Speaker 1>If you have not subscribed to that, well join the

0:50:40.239 --> 0:50:42.719
<v Speaker 1>rest of the human race. Come on, you gotta check

0:50:42.760 --> 0:50:46.640
<v Speaker 1>it out. Josh and Chuck are phenomenal. They break down

0:50:46.719 --> 0:50:50.200
<v Speaker 1>topics in a way that's accessible and funny and informative.

0:50:50.600 --> 0:50:52.640
<v Speaker 1>Check it out. Thank you, my friend. You are welcome.

0:50:52.680 --> 0:50:55.080
<v Speaker 1>And if you have any questions, comments, you've got a

0:50:55.120 --> 0:50:57.680
<v Speaker 1>suggestion for a future episode, write me. My address is

0:50:57.719 --> 0:51:00.680
<v Speaker 1>tech Stuff at how stuff works dot com. Drop me

0:51:00.680 --> 0:51:03.040
<v Speaker 1>a line on Facebook, Twitter or Tumbler. The handle at

0:51:03.080 --> 0:51:06.160
<v Speaker 1>all three is tech Stuff h s W and we'll

0:51:06.160 --> 0:51:13.680
<v Speaker 1>talk to you again. Releason for more on this and

0:51:13.760 --> 0:51:16.319
<v Speaker 1>thousands of other topics. Does it have stuff works dot

0:51:16.360 --> 0:51:26.240
<v Speaker 1>com