WEBVTT - 2015 Predictions Results

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<v Speaker 1>With Technology with tech Stuff from technolog Hey there, and

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<v Speaker 1>welcome to tech Stuff. I'm Jonathan Strickland, your beloved host,

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<v Speaker 1>and it's that time of year again, folks. It is

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<v Speaker 1>time for us to look over the predictions that I

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<v Speaker 1>had made for and see how I did. However, if

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<v Speaker 1>you remember Predictions episode, it wasn't the way we normally

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<v Speaker 1>do it here on Tech Stuff. I had a guest host,

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<v Speaker 1>Tom Merritt, who does the daily Tech News show along

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<v Speaker 1>with dozens of other shows. He joined me and instead

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<v Speaker 1>of making our own predictions, we actually looked over predictions

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<v Speaker 1>other people had made and then evaluated them kind of

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<v Speaker 1>gave our take on it. So I'm gonna go over

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<v Speaker 1>those predictions again and and kind of talk about what

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<v Speaker 1>actually happened during the course often. I should also add

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<v Speaker 1>I'm recording this on December third, two thousand fifteen, so

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<v Speaker 1>technically there is a month to go, or just about

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<v Speaker 1>a month ago, before we end out the year. So

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<v Speaker 1>some of these that I say haven't come true. Maybe

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<v Speaker 1>in the next several days will come true, but it's

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<v Speaker 1>not likely um, and most of them actually are are

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<v Speaker 1>pretty safe bets. It turns out a lot of people

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<v Speaker 1>when they make predictions want to go the safe route. Um, So,

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<v Speaker 1>without further ado, let's talk about some of those predictions.

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<v Speaker 1>The first group we talked about on that episode came

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<v Speaker 1>from Samsung, and Samsung made some predictions that were, as

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<v Speaker 1>Tom Merritt put, fairly aspirational, meaning that a lot of

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<v Speaker 1>the predictions made by Samsung tied directly into products that

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<v Speaker 1>Samsung offers, and obviously Samsung wanted to make prediction that

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<v Speaker 1>kind of a dovetailed with their strategy. It wouldn't make

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<v Speaker 1>sense for Samsung to predict, you know, these devices that

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<v Speaker 1>we're making, no one's going to have a use for

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<v Speaker 1>them anymore, so we're just wasting our time. That would

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<v Speaker 1>be a bad idea. But the first one that they

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<v Speaker 1>predicted was that wearables would be seen as status symbols

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<v Speaker 1>in the business world, that the businessman and businesswoman of

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<v Speaker 1>two thousand and fifteen they would not consider their ensembles

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<v Speaker 1>complete unless they were wearing a smart watch for example.

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<v Speaker 1>Tom and I both were pretty skeptical of this and

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<v Speaker 1>pointed out that it was a little self serving no

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<v Speaker 1>big surprise, as I already mentioned, and thought that perhaps

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<v Speaker 1>it's a little premature to suggest that smart accessories are

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<v Speaker 1>going to be seen as status symbols, even things like

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<v Speaker 1>the Apple Watch, which had not yet launched when we

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<v Speaker 1>recorded that episode. And as it turns out, I'd say

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<v Speaker 1>we were mostly right. I don't see smart watches as

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<v Speaker 1>being a big status symbol outside of very niche industries

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<v Speaker 1>like in the tech world. Maybe you could argue that

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<v Speaker 1>smart watches and devices that are in that tier are

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<v Speaker 1>seen as something of a status symbol, but beyond that industry,

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<v Speaker 1>not so much. And you've got to keep in mind

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<v Speaker 1>that while smart watches can be expensive on the order

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<v Speaker 1>of hundreds of dollars, when you're talking about luxury watches,

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<v Speaker 1>the stuff that executives can afford and or afford to

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<v Speaker 1>have and often use the status symbols, that's in the

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<v Speaker 1>thousands of dollars. It's well beyond what we tend to

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<v Speaker 1>see with smart devices. And you wouldn't necessarily want to

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<v Speaker 1>spend thousands of dollars on a smart device because, like

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<v Speaker 1>all technology, it runs out of value pretty quickly. It

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<v Speaker 1>hits hits obsolescence within a couple of years. So unless

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<v Speaker 1>you're making crazy amounts of cheddar, you probably don't want

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<v Speaker 1>to be spending it on smart devices. Every single year

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<v Speaker 1>or every two years. The next prediction was that people

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<v Speaker 1>will restructure their lives around personal power hours. This was

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<v Speaker 1>an idea about how we're using more devices to kind

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<v Speaker 1>of get information about ourselves and our productivity and our activity.

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<v Speaker 1>We can see how we have peaks and troughs of

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<v Speaker 1>activity throughout a day, and that by looking at this data,

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<v Speaker 1>we could actually plan our day so that we have

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<v Speaker 1>our most productive hours dedicated to work and are less

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<v Speaker 1>productive hours reserved for other stuff like food and naps.

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<v Speaker 1>And I want to live in this world. It sounds

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<v Speaker 1>like a lovely place. But Tom and I both were

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<v Speaker 1>skeptical of this one as well. We pointed out that

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<v Speaker 1>we are probably not at a place yet or and

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<v Speaker 1>we wouldn't be by the close of two thousand and

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<v Speaker 1>fifteen where your average workplace could have the flexibility to

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<v Speaker 1>allow employees to structure their work days around their own

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<v Speaker 1>personal uh peaks and troughs of activity. And I think

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<v Speaker 1>that's pretty much true. I'm sure there's some very forward

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<v Speaker 1>thinking places out there that have incredible flexibility for their employees,

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<v Speaker 1>but on average, I would say that's not the case,

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<v Speaker 1>and I wouldn't expect it to be. There are a

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<v Speaker 1>lot of different businesses that just are not really optimal

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<v Speaker 1>for that kind of flexibility. Despite the fact that we

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<v Speaker 1>would be much more productive or potentially could be much

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<v Speaker 1>more productive, it's just not the way the systems work.

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<v Speaker 1>You know. There's certain business systems that rely upon people

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<v Speaker 1>working at certain hours, and it would require a huge

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<v Speaker 1>overhaul to change that, and it just is not really

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<v Speaker 1>realistic to expect that to turn around so quickly. Maybe

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<v Speaker 1>in the future it would be lovely to see, but

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<v Speaker 1>we're still kind of waiting on that. The next one

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<v Speaker 1>Samsung made was that VR and the innovative use of

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<v Speaker 1>displays would lead to a new era of shops, freeing

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<v Speaker 1>up physical space so you would have less of a

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<v Speaker 1>need to maintain a physical presence like in a mall

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<v Speaker 1>or at a strip of stores. You could have a

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<v Speaker 1>kiosk and a VR headset and customers could put that

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<v Speaker 1>on and walk through a virtual UH store and see

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<v Speaker 1>all these products and purchase them that way. Tom and I,

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<v Speaker 1>again we're a little skeptical on this. UH. We did

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<v Speaker 1>think that we were going to see more VR headsets

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<v Speaker 1>hit the consumer market in two thousand and fifteen. As

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<v Speaker 1>it turns out, we're still waiting on most of those.

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<v Speaker 1>Um we keep hearing about the promise of VR, and honestly,

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<v Speaker 1>it's making me a little nervous about the use of VR,

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<v Speaker 1>because the longer we have to wait, the more likely

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<v Speaker 1>people will lose interest, just as they did the first

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<v Speaker 1>round of v R in the nineties. Uh, if the

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<v Speaker 1>experience isn't really mind blowing and amazing, and if it

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<v Speaker 1>isn't at a price point that is acceptable to the

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<v Speaker 1>average consumer, and if it doesn't happen soon, we are

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<v Speaker 1>in danger of VR not going anywhere yet again. Um So,

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<v Speaker 1>because of that delay, we really haven't seen any use

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<v Speaker 1>of VR, at least not on a widespread basis as

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<v Speaker 1>a way of of as an alternative to having a

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<v Speaker 1>physical presence physical store of space. We've seen plenty of

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<v Speaker 1>online uses of that where stores have used an online

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<v Speaker 1>presence instead of physical storefront properties, but not the VR

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<v Speaker 1>experience at least not that I've seen. And uh, this

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<v Speaker 1>wasn't a big price for us, We thought that it

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<v Speaker 1>was pretty likely that it was too early to call

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<v Speaker 1>VR the savior of the small business. The next one

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<v Speaker 1>was that home automation would become more of an industry

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<v Speaker 1>and less of a geek only world. It was going

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<v Speaker 1>to go from geek to chic in other words, and

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<v Speaker 1>Tom and I both agreed that that was more realistic, uh,

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<v Speaker 1>And we also said that it was going to probably

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<v Speaker 1>be a slow progression. It wasn't going to be something

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<v Speaker 1>that really super takes off in two thousand fifteen, but

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<v Speaker 1>we would see an increase. And that's exactly what we

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<v Speaker 1>have seen. We've seen more devices and systems that incorporate

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<v Speaker 1>automation into the consumer world. But you know, as I've

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<v Speaker 1>pointed out multiple times, it's a daunting task to ask

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<v Speaker 1>a consumer to buy into an automated system for their home.

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<v Speaker 1>Unless you're buying a brand new house, like something that's

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<v Speaker 1>been built from the ground up and it's now time

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<v Speaker 1>to put appliances in that space, you probably aren't looking

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<v Speaker 1>at many situations where a consumer is going to replace

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<v Speaker 1>all of their appliances and various like climate control systems

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<v Speaker 1>and locks and all of that stuff all at once.

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<v Speaker 1>It's very rare when that's gonna happen. Most of us

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<v Speaker 1>can't really afford to do that. I know that it

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<v Speaker 1>would be really a scary bill to look at to say,

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<v Speaker 1>all right, we're gonna get rid of all the stuff

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<v Speaker 1>we have now, like all the appliances, and we're gonna

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<v Speaker 1>change out the locks, and we're going to put in

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<v Speaker 1>nest systems for both the smoke detectors and the thermostats,

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<v Speaker 1>and all the lighting. We're gonna do Hugh bulbs and

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<v Speaker 1>all the lighting. And I'm sure that by the time

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<v Speaker 1>that's all over, and I looked at that that price tag,

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<v Speaker 1>I would think this costs more than my house dead.

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<v Speaker 1>So it's not a big surprise that while there are

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<v Speaker 1>more options on the market and it's slowly getting adopted

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<v Speaker 1>in the consumer space, it's not moving super fast. Not

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<v Speaker 1>a big surprise. I think it would take a remarkable

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<v Speaker 1>movement in the automation world for this to get like

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<v Speaker 1>a big boost. I think it's going to be something

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<v Speaker 1>that over years, we will see more and more systems

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<v Speaker 1>integrated together, particularly if we can find uh non proprietary

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<v Speaker 1>ways for these devices to communicate with each other so

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<v Speaker 1>that you don't have to buy in on just one

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<v Speaker 1>manufacturers products if you want to have an integrated system

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<v Speaker 1>in your home. But that's a hope that is probably futile,

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<v Speaker 1>at least in the short term, because it behooves companies

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<v Speaker 1>to make proprietary systems so that way you stay with

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<v Speaker 1>one company at any rate. That was the next one,

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<v Speaker 1>and the last one that Samsung made was all kids

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<v Speaker 1>born in two thousand fifteen will end up learning coding

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<v Speaker 1>along with stuff like science and math as a core subject. Obviously,

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<v Speaker 1>we can't verify that yet. It will take another ten

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<v Speaker 1>or eleven years before we can say for sure whether

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<v Speaker 1>this prediction comes true. But Tom and I both thought

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<v Speaker 1>that this one was certainly possible, and we definitely hope

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<v Speaker 1>that it becomes reality, because, uh, technology is a very

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<v Speaker 1>important part of our lives. At least a base understanding

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<v Speaker 1>of of what drives technology from a a processing standpoint,

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<v Speaker 1>from a computational and programmatical standpoint would be really helpful,

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<v Speaker 1>and it would be great to see that worked into

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<v Speaker 1>the curriculum of schools, not just for students, but for

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<v Speaker 1>teachers to it. I think it'd be incredibly helpful. I

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<v Speaker 1>certainly wish I had been able to take coding classes

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<v Speaker 1>when I was in high school or middle school. Even

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<v Speaker 1>middle school would have been ideal, but it just was

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<v Speaker 1>not an option. Instead, I had shop and I made

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<v Speaker 1>a race car that vaguely looked car shaped and sort

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<v Speaker 1>of rolled. I mean, it was easily the worst made

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<v Speaker 1>car in the class. It looked like I had hacked

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<v Speaker 1>at it with a stone saw as opposed to using

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<v Speaker 1>power tools. Coding would have been a nice change of pace.

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<v Speaker 1>The next collection of predictions came from the Street dot com.

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<v Speaker 1>The first one was that Facebook will aim at the

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<v Speaker 1>enterprise model to expand and launch something for businesses. In

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<v Speaker 1>other words, Facebook was going to try and and grow

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<v Speaker 1>as a company by targeting other companies and saying, we're

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<v Speaker 1>gonna create a platform for you to use as a

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<v Speaker 1>business on the back end, not just something for you

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<v Speaker 1>to interface with customers, but for you to use as

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<v Speaker 1>sort of a productivity platform. And this makes sense because

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<v Speaker 1>Facebook already has hit pretty much saturation in the consumer world.

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<v Speaker 1>It's hard to get more people to join Facebook when

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<v Speaker 1>everyone is on Facebook, or one out seven people in

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<v Speaker 1>the world are on Facebook. So, uh, Tom and I

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<v Speaker 1>both agreed that this was in fact a very likely outcome.

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<v Speaker 1>And as we've seen Facebook is doing this, it's kind

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<v Speaker 1>of slowly working its way into business systems. They launched

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<v Speaker 1>a messenger platform for Android example, for example, the Android

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<v Speaker 1>operating system, and we're starting to see more of that

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<v Speaker 1>kind of enter into the Facebook strategy. So I'm sure

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<v Speaker 1>this will continue in two thousand and sixteen, although this

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<v Speaker 1>is not the Predictions episode for yet, so I will

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<v Speaker 1>save that. Perhaps I'll even talk about that more in

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<v Speaker 1>the Predictions episode. Next was that Amazon would launch delivery

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<v Speaker 1>drones before the end of and the f a A

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<v Speaker 1>would crumble under intense pressure in order to allow this

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<v Speaker 1>to happen. Tom immediately was skeptical of this, as was I,

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<v Speaker 1>and sure enough, this prediction was a little too optimistic.

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<v Speaker 1>Amazon has not launched the delivery service. We did get

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<v Speaker 1>another video of an Amazon drone being able to lift

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<v Speaker 1>a large package, but it hasn't gone into practice, and

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<v Speaker 1>that's not a big surprise. It's gonna take a lot

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<v Speaker 1>of R and D to prove the system works. Uh,

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<v Speaker 1>it is reliable that it's not going to encounter problems

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<v Speaker 1>or cause catastrophes. And then on top of that, it's

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<v Speaker 1>going to take a lot of work for the regulatory

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<v Speaker 1>bodies to allow this to happen. So yeah, this seemed

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<v Speaker 1>like it was a really aggressive prediction and it did

0:14:40.480 --> 0:14:44.040
<v Speaker 1>not pan out as it turns out. Next was that

0:14:44.200 --> 0:14:47.280
<v Speaker 1>Uber would go public in two thousand and fifteen. Tom

0:14:47.360 --> 0:14:50.440
<v Speaker 1>said his instinct on this was that no, it would not,

0:14:50.920 --> 0:14:53.520
<v Speaker 1>But then he also pointed out that often companies end

0:14:53.600 --> 0:14:55.960
<v Speaker 1>up going public despite the fact that he can't see

0:14:56.040 --> 0:15:00.520
<v Speaker 1>any logical reason for that. Uh. But Bert did not

0:15:00.640 --> 0:15:03.840
<v Speaker 1>go public, at least not yet, and in October two

0:15:03.840 --> 0:15:07.400
<v Speaker 1>thousand fifteen, Uber CEO actually said that the company wasn't

0:15:07.400 --> 0:15:11.920
<v Speaker 1>planning any I p O anytime soon. So it looks

0:15:11.960 --> 0:15:15.320
<v Speaker 1>like we're gonna be pretty safe in Uber will not

0:15:15.440 --> 0:15:20.120
<v Speaker 1>be a publicly traded company before at least, and perhaps

0:15:20.120 --> 0:15:22.560
<v Speaker 1>it will be a long time before Uber attempts to

0:15:22.560 --> 0:15:26.240
<v Speaker 1>go public, so that one ends up being a bust.

0:15:27.120 --> 0:15:31.560
<v Speaker 1>But Tom's disagreement with that prediction was right, So while

0:15:31.600 --> 0:15:35.680
<v Speaker 1>the prediction was wrong, we ended up being correct. Hooray.

0:15:35.840 --> 0:15:39.920
<v Speaker 1>The next predictions came from Bread and Beyond, and the

0:15:39.960 --> 0:15:42.400
<v Speaker 1>first was that Google Glass will head into mass production

0:15:42.440 --> 0:15:48.560
<v Speaker 1>in two thousand fifteen. Wow. Well. Tom said that he

0:15:48.720 --> 0:15:52.720
<v Speaker 1>gave this a sixty chance of going of being true,

0:15:53.000 --> 0:15:55.720
<v Speaker 1>of Google Glass going into mass production, and I said

0:15:55.840 --> 0:15:59.840
<v Speaker 1>I was more skeptical. I did not think it was

0:16:00.000 --> 0:16:02.440
<v Speaker 1>and it happened, And that was largely because I own

0:16:02.720 --> 0:16:04.960
<v Speaker 1>a pair of Google Glass and while I love them,

0:16:05.040 --> 0:16:08.920
<v Speaker 1>I also recognize their shortcomings. They have very limited use,

0:16:09.160 --> 0:16:14.320
<v Speaker 1>and the uses that they do have can cause strife

0:16:14.600 --> 0:16:19.520
<v Speaker 1>among people you encounter. I had several situations where I

0:16:19.560 --> 0:16:23.400
<v Speaker 1>wore Google Glass and friends would say, can you take

0:16:23.440 --> 0:16:25.560
<v Speaker 1>those off? It makes me nervous because they thought I

0:16:25.640 --> 0:16:30.960
<v Speaker 1>was video taping or I'm sorry for using the acronism videotaping.

0:16:31.000 --> 0:16:36.000
<v Speaker 1>I'm a child of the eighties. Um, but but recording

0:16:36.200 --> 0:16:39.240
<v Speaker 1>what was going on or taking pictures even though clearly

0:16:39.280 --> 0:16:41.880
<v Speaker 1>I wasn't uh, and still made them nervous because it

0:16:41.920 --> 0:16:46.080
<v Speaker 1>seemed very prevalent. Never mind the fact that everyone today

0:16:46.240 --> 0:16:49.280
<v Speaker 1>has a device that is capable of recording video and

0:16:49.320 --> 0:16:53.840
<v Speaker 1>even broadcasting it live to the Internet as it's happening. Um,

0:16:54.880 --> 0:16:58.240
<v Speaker 1>it's I think the perception of what Google Glass is

0:16:58.360 --> 0:17:01.680
<v Speaker 1>that really hurts it at any rate. Uh. It did

0:17:01.680 --> 0:17:03.680
<v Speaker 1>not go into mass production. Only did not go into

0:17:03.680 --> 0:17:06.919
<v Speaker 1>mass production. But in January two thousand and fifteen, so

0:17:07.040 --> 0:17:10.040
<v Speaker 1>just a couple of weeks after Tom and I recorded

0:17:10.080 --> 0:17:14.800
<v Speaker 1>the episode, Google announced that Google Glass was essentially being shelved.

0:17:15.680 --> 0:17:19.240
<v Speaker 1>It wasn't being dismantled entirely. They said that they the

0:17:19.280 --> 0:17:22.320
<v Speaker 1>company intended to bring Google Glass to consumers at some

0:17:22.400 --> 0:17:26.560
<v Speaker 1>point in the future, but was at least temporarily being

0:17:26.600 --> 0:17:29.560
<v Speaker 1>put on hold. So not only did not go into

0:17:29.600 --> 0:17:33.800
<v Speaker 1>mass production, it actually was kind of pushed into the shadows.

0:17:34.320 --> 0:17:37.640
<v Speaker 1>So uh that one, uh, that one not so much.

0:17:38.840 --> 0:17:42.440
<v Speaker 1>Brend Beyond also predicted that the Firefox operating system uh

0:17:42.560 --> 0:17:45.400
<v Speaker 1>for for mobile devices wild flop and it would never

0:17:45.440 --> 0:17:52.560
<v Speaker 1>go mainstream, which made Tom laugh because he said that, well,

0:17:52.600 --> 0:17:56.080
<v Speaker 1>it it had maybe a long shot chance of success,

0:17:56.200 --> 0:17:58.919
<v Speaker 1>but it was already clear that the cards were really

0:17:59.080 --> 0:18:04.000
<v Speaker 1>stacked again to Firefox already, because you had entrenched operating

0:18:04.040 --> 0:18:06.560
<v Speaker 1>systems in the mobile space already and it would be

0:18:06.600 --> 0:18:10.439
<v Speaker 1>really hard to dislodge them. Uh. And in fact, if

0:18:10.480 --> 0:18:13.480
<v Speaker 1>you look at recent market share numbers, they're kind of

0:18:13.520 --> 0:18:15.680
<v Speaker 1>all over the place because it all depends upon which

0:18:15.720 --> 0:18:19.359
<v Speaker 1>tracking system you use. But for example, I d C

0:18:19.720 --> 0:18:22.520
<v Speaker 1>says that Android makes up to about eighty two point

0:18:22.600 --> 0:18:25.439
<v Speaker 1>eight percent of the mobile market, and iOS is a

0:18:25.480 --> 0:18:28.760
<v Speaker 1>distant second at thirteen point nine percent. Then it's Windows

0:18:28.800 --> 0:18:32.240
<v Speaker 1>Phone at two point six percent, then BlackBerry at point

0:18:32.520 --> 0:18:37.240
<v Speaker 1>three percent, and everything else all lumped together as point

0:18:37.320 --> 0:18:41.760
<v Speaker 1>four So that would include Firefox OS in there. Uh

0:18:41.800 --> 0:18:45.800
<v Speaker 1>So yeah, it definitely didn't go mainstream, but who would

0:18:45.800 --> 0:18:49.760
<v Speaker 1>have expected it to. Uh. We certainly thought that there

0:18:49.800 --> 0:18:52.800
<v Speaker 1>was a chance for it to go to be popular

0:18:52.800 --> 0:18:56.000
<v Speaker 1>within a niche, but there was just no chance for

0:18:56.040 --> 0:18:59.679
<v Speaker 1>it to go mainstream, not not in a year's time anyway.

0:19:00.520 --> 0:19:02.600
<v Speaker 1>The last prediction from brend Beyond was that we might

0:19:02.640 --> 0:19:06.479
<v Speaker 1>actually see autonomous cars hit the streets before the end

0:19:06.480 --> 0:19:11.280
<v Speaker 1>of meaning that consumers would have an opportunity to buy them,

0:19:11.400 --> 0:19:14.840
<v Speaker 1>or perhaps that businesses would be able to use them

0:19:14.880 --> 0:19:19.320
<v Speaker 1>as taxi services. But Tom and I both thought this

0:19:19.440 --> 0:19:24.160
<v Speaker 1>was way too aggressive prediction. Uh And sure enough that's

0:19:24.200 --> 0:19:29.160
<v Speaker 1>the case. We have not seen these types of cars

0:19:29.240 --> 0:19:32.199
<v Speaker 1>go out for the general public to either purchase or

0:19:32.320 --> 0:19:35.760
<v Speaker 1>to ride in as part of a service. Uh. We

0:19:35.840 --> 0:19:38.760
<v Speaker 1>pointed out that autonomous cars also faced some really hefty

0:19:38.840 --> 0:19:44.120
<v Speaker 1>legislative hurdles, and it's gonna take laws changing in order

0:19:44.160 --> 0:19:47.480
<v Speaker 1>for these to become a possibility in the future, like

0:19:47.880 --> 0:19:51.120
<v Speaker 1>it may not even be legal to purchase an autonomous

0:19:51.160 --> 0:19:55.080
<v Speaker 1>car depending upon where you live. Never mind the fact

0:19:55.119 --> 0:19:57.960
<v Speaker 1>that we do have Tesla vehicles on the street with

0:19:58.040 --> 0:20:03.080
<v Speaker 1>some autonomous capability, but they're not intended to be autonomous vehicles.

0:20:03.119 --> 0:20:08.800
<v Speaker 1>Their vehicles that have really sophisticated driver assist systems in them.

0:20:08.880 --> 0:20:10.800
<v Speaker 1>You're not supposed to use it as a means of

0:20:10.800 --> 0:20:13.720
<v Speaker 1>getting from point A to point B without having touched

0:20:13.720 --> 0:20:17.440
<v Speaker 1>the wheel or the the accelerator or break. In fact,

0:20:17.600 --> 0:20:20.120
<v Speaker 1>you're very much not supposed to do that. And yet

0:20:20.160 --> 0:20:22.160
<v Speaker 1>there are people who take videos of it and then

0:20:22.200 --> 0:20:26.199
<v Speaker 1>express amazement when things do not go as they had hoped.

0:20:27.080 --> 0:20:29.560
<v Speaker 1>And it's because the systems weren't designed to do what

0:20:29.600 --> 0:20:33.760
<v Speaker 1>the people are making them do. It's really problematic. So

0:20:33.800 --> 0:20:35.840
<v Speaker 1>this one also turned out to be a bust, but

0:20:35.880 --> 0:20:37.560
<v Speaker 1>Tom and I both agreed that that's how it was

0:20:37.600 --> 0:20:40.440
<v Speaker 1>going to turn out. Next, we looked at I d

0:20:40.600 --> 0:20:44.080
<v Speaker 1>C and some of the predictions they made. One of

0:20:44.119 --> 0:20:49.640
<v Speaker 1>those was that the fablet market fablets being extremely large smartphones,

0:20:50.080 --> 0:20:53.080
<v Speaker 1>something between a phone and a tablet. Typically we look

0:20:53.080 --> 0:20:56.080
<v Speaker 1>at things like the Galaxy Notes and the next to

0:20:56.240 --> 0:20:59.000
<v Speaker 1>six and the iPhone six and that sort of stuff

0:20:59.040 --> 0:21:02.600
<v Speaker 1>as being iPhones plus really as being the devices that

0:21:02.640 --> 0:21:07.720
<v Speaker 1>are in that category. That the market would grow as

0:21:07.760 --> 0:21:12.800
<v Speaker 1>people demand larger devices, but wearables would underperform. In two

0:21:12.800 --> 0:21:17.320
<v Speaker 1>thousand fifteen, now, Tom made a very good point in

0:21:17.320 --> 0:21:20.879
<v Speaker 1>that episode, he said, well, it's pretty safe to say

0:21:20.920 --> 0:21:23.800
<v Speaker 1>that fablit market is going to grow because the fablet

0:21:23.880 --> 0:21:27.400
<v Speaker 1>market was very young at the end of two thousand fourteen,

0:21:27.400 --> 0:21:32.000
<v Speaker 1>there were only a few uh devices that fit the category,

0:21:32.119 --> 0:21:35.560
<v Speaker 1>and clearly more devices were going to join that category.

0:21:35.680 --> 0:21:38.440
<v Speaker 1>And since you're talking about small number, having a small

0:21:38.520 --> 0:21:42.359
<v Speaker 1>number grow isn't a big surprise. Like sometimes you'll see

0:21:42.920 --> 0:21:46.320
<v Speaker 1>figures for market growth that will say the market for

0:21:46.359 --> 0:21:50.119
<v Speaker 1>this type of device grew by two. Well, if I

0:21:50.160 --> 0:21:55.159
<v Speaker 1>only sold one last year and then I sell you know,

0:21:55.560 --> 0:22:00.480
<v Speaker 1>three the following year, it's not that great a story.

0:22:00.600 --> 0:22:03.560
<v Speaker 1>But from a growth perspective, it looks fantastic, you know,

0:22:03.640 --> 0:22:05.399
<v Speaker 1>from that percentage. So it all depends on how you

0:22:05.400 --> 0:22:08.800
<v Speaker 1>look at it. And sure enough, Uh in July two

0:22:08.800 --> 0:22:11.720
<v Speaker 1>thousand fifteen, there was a report that fablets were on

0:22:11.800 --> 0:22:15.040
<v Speaker 1>track to have market growth of sixty six percent in

0:22:15.119 --> 0:22:18.560
<v Speaker 1>two thousand and fifteen. Now that sounds great, a sixty

0:22:18.600 --> 0:22:22.280
<v Speaker 1>six percent growth in the market, but that means that

0:22:22.320 --> 0:22:25.920
<v Speaker 1>fablets would make up about seventeen percent of the overall

0:22:26.000 --> 0:22:31.120
<v Speaker 1>smartphone market. So it's not like fablets are completely displacing

0:22:31.160 --> 0:22:34.280
<v Speaker 1>every other type of smartphone. They're making up less than

0:22:34.320 --> 0:22:37.679
<v Speaker 1>twenty percent of all smartphones on the market, but they

0:22:37.720 --> 0:22:41.000
<v Speaker 1>are the number is growing and I do expect that

0:22:41.080 --> 0:22:44.760
<v Speaker 1>to continue because, as Tom pointed out in our Predictions episode,

0:22:45.200 --> 0:22:48.000
<v Speaker 1>these days we use our phones not to make calls

0:22:48.280 --> 0:22:51.800
<v Speaker 1>so much, but to access stuff online and to send

0:22:51.800 --> 0:22:57.680
<v Speaker 1>messages and pictures, and therefore having larger real estate for

0:22:57.680 --> 0:23:00.280
<v Speaker 1>for screen size, for for being able to see the

0:23:00.320 --> 0:23:03.760
<v Speaker 1>things we use these phones for, it totally makes sense.

0:23:04.920 --> 0:23:06.760
<v Speaker 1>He also pointed out that the second half of that

0:23:06.840 --> 0:23:12.400
<v Speaker 1>prediction that wearables would underperform was more of a substantive prediction.

0:23:12.480 --> 0:23:15.040
<v Speaker 1>It had more meat to it because it meant sticking

0:23:15.040 --> 0:23:17.480
<v Speaker 1>your neck out and and actually saying wearables are not

0:23:17.560 --> 0:23:20.600
<v Speaker 1>going to do as well in as they had been doing,

0:23:21.359 --> 0:23:24.520
<v Speaker 1>or at least they're not going to sell as well

0:23:24.800 --> 0:23:28.520
<v Speaker 1>as what people had predicted. He pointed out that there

0:23:28.560 --> 0:23:33.600
<v Speaker 1>would be many more products in the wearable category out

0:23:33.720 --> 0:23:37.760
<v Speaker 1>in but perhaps people wouldn't flock to them, and according

0:23:37.800 --> 0:23:40.760
<v Speaker 1>to I d C, there was a two increase in

0:23:40.840 --> 0:23:44.679
<v Speaker 1>wearables shipped in the first quarter of compared to that

0:23:44.800 --> 0:23:49.439
<v Speaker 1>same time in but that is shipped, not sold. The

0:23:49.600 --> 0:23:53.800
<v Speaker 1>Apple Watch came out this past year, but it was

0:23:53.880 --> 0:23:56.680
<v Speaker 1>not a mega hit. I mean, it sold a lot

0:23:56.720 --> 0:24:02.560
<v Speaker 1>of units early on, but hasn't continued. Like we don't

0:24:02.640 --> 0:24:07.359
<v Speaker 1>hear crazy stories of of Apple Watch sales, but then again,

0:24:07.359 --> 0:24:09.639
<v Speaker 1>Apple is also pretty quiet about that kind of stuff.

0:24:10.840 --> 0:24:13.160
<v Speaker 1>But it didn't seem to be the sort of hit

0:24:13.200 --> 0:24:16.919
<v Speaker 1>that the iPhone was or that the iPad was. The

0:24:17.000 --> 0:24:19.720
<v Speaker 1>next prediction was that the Internet of things will continue

0:24:19.760 --> 0:24:22.720
<v Speaker 1>to grow, which is sort of a no brainer, and

0:24:23.240 --> 0:24:26.399
<v Speaker 1>we Tom and I both pointed out that that was

0:24:26.440 --> 0:24:29.159
<v Speaker 1>going to obviously be true, and of course that is true.

0:24:29.720 --> 0:24:32.640
<v Speaker 1>But we're also seeing some resistance to the Internet of things,

0:24:33.000 --> 0:24:36.280
<v Speaker 1>largely because people are starting to question how that impacts

0:24:36.320 --> 0:24:40.560
<v Speaker 1>their security and their their privacy. There's also been some

0:24:40.680 --> 0:24:43.320
<v Speaker 1>data tracking scandals that have really brought this to light,

0:24:43.400 --> 0:24:47.000
<v Speaker 1>and so now some people at least are a little

0:24:47.080 --> 0:24:51.880
<v Speaker 1>more wary of having more devices around us that are

0:24:51.960 --> 0:24:56.520
<v Speaker 1>tracking more data that pertains to us as people. So

0:24:57.720 --> 0:25:00.200
<v Speaker 1>it is interesting to see how this is going. I'm

0:25:00.240 --> 0:25:02.159
<v Speaker 1>sure we're going to continue to see the Internet of

0:25:02.200 --> 0:25:05.160
<v Speaker 1>things grow over the next few years. I don't think

0:25:05.200 --> 0:25:09.359
<v Speaker 1>that it's going to stop growing. It may slow a

0:25:09.440 --> 0:25:13.800
<v Speaker 1>bit in its growth as people bring more concerns to light.

0:25:14.560 --> 0:25:17.560
<v Speaker 1>But ultimately, from what I see, it looks like the

0:25:17.600 --> 0:25:21.880
<v Speaker 1>people who are raising concerns represent a relatively small population

0:25:22.400 --> 0:25:26.160
<v Speaker 1>compared to people who either don't know about the problems,

0:25:26.280 --> 0:25:30.560
<v Speaker 1>don't care about the problems, or just are you know,

0:25:30.680 --> 0:25:33.479
<v Speaker 1>they they care, but not enough for them to do

0:25:33.520 --> 0:25:36.760
<v Speaker 1>anything about it. We next looked at some predictions from Gardner,

0:25:36.840 --> 0:25:40.080
<v Speaker 1>and Gartner mostly was looking at trends that they expected

0:25:40.119 --> 0:25:44.440
<v Speaker 1>to increase, maybe in doubling in size, like the number

0:25:44.480 --> 0:25:49.640
<v Speaker 1>of devices connected to the Internet would increase substantially, in

0:25:49.680 --> 0:25:52.639
<v Speaker 1>the three D printer market would double, uh that there

0:25:52.640 --> 0:25:54.760
<v Speaker 1>would be twice as many car models that would have

0:25:54.760 --> 0:25:58.679
<v Speaker 1>connectivity in as there were in twenty fourteen, and that

0:25:58.800 --> 0:26:02.199
<v Speaker 1>more companies were going to higher chief digital officers and

0:26:02.320 --> 0:26:07.280
<v Speaker 1>similar executives to help with data security. Now, Tom and

0:26:07.280 --> 0:26:10.320
<v Speaker 1>I agreed that all of those trends would be on

0:26:10.359 --> 0:26:14.440
<v Speaker 1>the rise, maybe not as much as doubling, but all

0:26:14.480 --> 0:26:19.520
<v Speaker 1>of them would see increases over the course of As

0:26:19.520 --> 0:26:22.159
<v Speaker 1>it turns out, if you want to know how many

0:26:22.320 --> 0:26:25.160
<v Speaker 1>devices are connected to the Internet, there's not really any

0:26:25.200 --> 0:26:27.600
<v Speaker 1>good number out there. There are a lot of different

0:26:28.280 --> 0:26:33.720
<v Speaker 1>companies that have created estimations based upon various types of measurements,

0:26:33.720 --> 0:26:37.440
<v Speaker 1>but there's no easy source to go to and say

0:26:37.560 --> 0:26:40.560
<v Speaker 1>here it is, here's the number, Like you can't go

0:26:40.640 --> 0:26:43.800
<v Speaker 1>to how many devices are on the internet dot com,

0:26:43.920 --> 0:26:47.439
<v Speaker 1>and there's just a big number there that doesn't happen. However,

0:26:47.680 --> 0:26:51.359
<v Speaker 1>estimations tend to range between four point nine billion to

0:26:51.520 --> 0:26:56.560
<v Speaker 1>twenty five billion devices. That's a big range now. Gartner

0:26:56.680 --> 0:27:00.639
<v Speaker 1>says that four point nine billion represents the install old base.

0:27:00.880 --> 0:27:06.880
<v Speaker 1>Those are chips that have connectivity UH abilities that are

0:27:06.920 --> 0:27:10.359
<v Speaker 1>actually in devices that are shipped to consumers. In other words,

0:27:10.640 --> 0:27:15.320
<v Speaker 1>there are currently four point nine billion devices that are

0:27:16.119 --> 0:27:19.520
<v Speaker 1>in consumer products and are connecting to the Internet, whereas

0:27:19.560 --> 0:27:22.800
<v Speaker 1>the twenty billion number they say represents the total chips

0:27:22.880 --> 0:27:27.040
<v Speaker 1>manufactured that would allow for connectivity but are not necessarily

0:27:27.119 --> 0:27:30.480
<v Speaker 1>in actual devices are actually employed as of right now.

0:27:31.080 --> 0:27:33.520
<v Speaker 1>So in other words, we're just shy of five billion

0:27:33.560 --> 0:27:38.640
<v Speaker 1>devices connected to the Internet. According to Gardner's numbers, three

0:27:38.720 --> 0:27:42.280
<v Speaker 1>D printers have seen a great deal of growth, particularly

0:27:42.280 --> 0:27:46.000
<v Speaker 1>in the low cost consumer model market. Forecasts still predict

0:27:46.119 --> 0:27:49.280
<v Speaker 1>that the market will double in size every single year

0:27:49.400 --> 0:27:52.720
<v Speaker 1>until two thousand nineteen, so every year we're gonna see

0:27:52.760 --> 0:27:56.639
<v Speaker 1>twice as many three D printers sold as the year previous,

0:27:56.960 --> 0:28:00.480
<v Speaker 1>which is pretty exciting. However, right now we're all talking

0:28:00.480 --> 0:28:03.240
<v Speaker 1>about numbers that are in the hundreds of thousands of units,

0:28:03.720 --> 0:28:08.880
<v Speaker 1>not millions of units. So, like I said before, doubling

0:28:09.160 --> 0:28:13.760
<v Speaker 1>doesn't necessarily mean a huge number. Uh, it just means

0:28:13.760 --> 0:28:16.160
<v Speaker 1>it's twice as big as it had been before if

0:28:16.200 --> 0:28:19.960
<v Speaker 1>if it had been too now it's four. In this case,

0:28:19.960 --> 0:28:24.120
<v Speaker 1>we're talking about couple hundred thousand units of three D printers.

0:28:25.200 --> 0:28:27.520
<v Speaker 1>Pretty soon we'll be getting into the millions though. But

0:28:28.280 --> 0:28:32.119
<v Speaker 1>even so, it's still a pretty small market all things considered,

0:28:32.480 --> 0:28:36.360
<v Speaker 1>but it is growing. The car model prediction they made

0:28:36.440 --> 0:28:39.120
<v Speaker 1>is pretty difficult to pin down because it would mean

0:28:39.160 --> 0:28:43.760
<v Speaker 1>going through every manufacturer in every brand and every model

0:28:44.120 --> 0:28:47.320
<v Speaker 1>and seeing which ones have connectivity, and then even defining

0:28:47.360 --> 0:28:51.280
<v Speaker 1>what connectivity means. When you say a connected car, are

0:28:51.320 --> 0:28:54.960
<v Speaker 1>you talking about multiple systems being connected? Are you talking

0:28:55.000 --> 0:28:59.440
<v Speaker 1>about just a entertainment system? Um? Like, what does that

0:28:59.480 --> 0:29:03.480
<v Speaker 1>mean acted car in this in this respect, but I

0:29:03.480 --> 0:29:06.080
<v Speaker 1>would guess that we have seen a lot more cars

0:29:06.160 --> 0:29:10.920
<v Speaker 1>with some sort of connectivity feature added into it, and

0:29:10.920 --> 0:29:16.120
<v Speaker 1>there were in However, we also saw some major major

0:29:16.280 --> 0:29:20.320
<v Speaker 1>problems with connected cars in and if you listen to

0:29:20.400 --> 0:29:23.520
<v Speaker 1>my year in review where I wrapped up the big

0:29:23.560 --> 0:29:29.680
<v Speaker 1>stories of you heard some of that. Uh, So we'll

0:29:29.840 --> 0:29:32.800
<v Speaker 1>probably see this continue, but we're also going to see

0:29:32.800 --> 0:29:36.800
<v Speaker 1>even more focus put on security in the automotive world.

0:29:37.160 --> 0:29:40.400
<v Speaker 1>And as for chief digital officers, we've certainly seen a

0:29:40.440 --> 0:29:43.880
<v Speaker 1>lot more focus put towards cybersecurity, but we're still seeing

0:29:44.320 --> 0:29:48.200
<v Speaker 1>security leaks and security breaches. So I don't know that

0:29:48.280 --> 0:29:51.600
<v Speaker 1>we have reached the point where we can really say

0:29:51.600 --> 0:29:53.960
<v Speaker 1>we've got to handle on this, because this is an

0:29:54.000 --> 0:29:59.800
<v Speaker 1>ongoing problem. Well, the I r S hack was incredibly

0:30:01.160 --> 0:30:04.280
<v Speaker 1>scary that this hit the United States government, which is

0:30:04.320 --> 0:30:09.200
<v Speaker 1>supposed to be really focusing on cybersecurity, and there are

0:30:09.240 --> 0:30:14.280
<v Speaker 1>other breaches that were also pretty terrifying, nothing quite on

0:30:14.440 --> 0:30:19.680
<v Speaker 1>the media level of the Sony hack from but still

0:30:20.080 --> 0:30:22.400
<v Speaker 1>we haven't reached a point where we can rest easy.

0:30:22.880 --> 0:30:25.720
<v Speaker 1>Certainly one of those things where I think we'll see

0:30:25.840 --> 0:30:31.680
<v Speaker 1>more progress in twenty six more companies investing in high

0:30:31.760 --> 0:30:37.240
<v Speaker 1>level positions that are meant to at least attempt to

0:30:37.280 --> 0:30:43.600
<v Speaker 1>address security issues, uh, cybersecurity issues at companies. Then we

0:30:43.600 --> 0:30:46.040
<v Speaker 1>had a couple of other predictions that just fell from

0:30:46.080 --> 0:30:49.360
<v Speaker 1>different sources. One was that we'd see a move to

0:30:49.480 --> 0:30:54.040
<v Speaker 1>more alternatives to email, that emails importance itself would decrease

0:30:54.120 --> 0:31:00.080
<v Speaker 1>in two thousand fifteen. I mean, I don't know. I

0:31:00.080 --> 0:31:03.360
<v Speaker 1>couldn't find a whole lot of information about how email

0:31:03.480 --> 0:31:09.000
<v Speaker 1>use has changed in two thousand fifteen. Anecdotally, it's still

0:31:09.360 --> 0:31:12.560
<v Speaker 1>very important in my job, but that's anecdotal. That's not

0:31:12.680 --> 0:31:16.240
<v Speaker 1>very useful information. There have been a lot of tools

0:31:16.280 --> 0:31:19.440
<v Speaker 1>that have gained serious traction in two thousand fifteen, stuff

0:31:19.480 --> 0:31:22.440
<v Speaker 1>like slack. Slack reminds me a lot of what Google

0:31:22.480 --> 0:31:26.240
<v Speaker 1>Wave was attempting to be. So we're we are seeing

0:31:26.280 --> 0:31:30.440
<v Speaker 1>tools that are meant to be a means of of

0:31:30.480 --> 0:31:35.960
<v Speaker 1>collaborative work that could decrease the need to use email.

0:31:36.320 --> 0:31:39.840
<v Speaker 1>But even in our office where we do have slack um,

0:31:39.920 --> 0:31:42.440
<v Speaker 1>we also have people who would prefer to just go

0:31:42.480 --> 0:31:45.240
<v Speaker 1>ahead and use email to send stuff around rather than

0:31:45.720 --> 0:31:50.880
<v Speaker 1>constantly check, uh, you know, a slack feed. So this

0:31:50.920 --> 0:31:55.280
<v Speaker 1>one was one that I think maybe is more true

0:31:55.320 --> 0:31:59.040
<v Speaker 1>than not true. We probably did see some people shift

0:31:59.040 --> 0:32:03.080
<v Speaker 1>away from email use other means of communication more frequently,

0:32:03.960 --> 0:32:08.960
<v Speaker 1>but not to a point that was really remarkable. Uh. Also,

0:32:09.000 --> 0:32:11.040
<v Speaker 1>there was a prediction that tablets would make a comeback

0:32:11.080 --> 0:32:14.640
<v Speaker 1>in two thousand and fifteen, although another prediction said that

0:32:14.680 --> 0:32:17.800
<v Speaker 1>tablets would fade away and smartphones would take their place. Now,

0:32:17.840 --> 0:32:20.160
<v Speaker 1>Tom pointed out that there had been a stall in

0:32:20.280 --> 0:32:24.920
<v Speaker 1>tablet sales, but that might be because people had bought

0:32:25.000 --> 0:32:28.120
<v Speaker 1>a tablet and then weren't ready to replace it yet,

0:32:28.560 --> 0:32:33.160
<v Speaker 1>that tablets might follow a pattern more similar to desktop computers,

0:32:33.200 --> 0:32:36.520
<v Speaker 1>where you buy one and you stick with it for

0:32:36.600 --> 0:32:38.960
<v Speaker 1>a couple of years before you upgrade, and then you

0:32:39.040 --> 0:32:42.760
<v Speaker 1>might upgrade once you notice that the performance is starting

0:32:42.800 --> 0:32:47.200
<v Speaker 1>to suffer, or maybe the latest version has a feature

0:32:47.240 --> 0:32:49.560
<v Speaker 1>that is really compelling to you and you're not going

0:32:49.600 --> 0:32:52.720
<v Speaker 1>to get it on your existing tablet. But it would

0:32:52.760 --> 0:32:56.040
<v Speaker 1>make sense that we would see tablet sales numbers go

0:32:56.160 --> 0:32:59.560
<v Speaker 1>in cycles where you know it's it's not necessarily a

0:32:59.600 --> 0:33:02.880
<v Speaker 1>device one's going to upgrade every single year. Some people will,

0:33:03.200 --> 0:33:06.560
<v Speaker 1>but not the not necessarily the majority of your market.

0:33:07.280 --> 0:33:10.560
<v Speaker 1>So he said, it's not a big, big surprise. He

0:33:10.560 --> 0:33:13.360
<v Speaker 1>would imagine that there would be an uptick at some

0:33:13.440 --> 0:33:17.200
<v Speaker 1>point where people are ready to upgrade. Um And as

0:33:17.240 --> 0:33:19.320
<v Speaker 1>it turns out, I d C reported in two thousand

0:33:19.400 --> 0:33:22.160
<v Speaker 1>fifteen that by the end of the year, we would

0:33:22.160 --> 0:33:26.160
<v Speaker 1>see an eight percent decline in tablet shipments. This was

0:33:26.200 --> 0:33:28.240
<v Speaker 1>in the middle of two thousand fifteen when this report

0:33:28.280 --> 0:33:32.120
<v Speaker 1>came out, So eight percent negative growth is the way

0:33:32.160 --> 0:33:37.480
<v Speaker 1>some people refer to it um Strategy Analytics, as it

0:33:37.560 --> 0:33:40.560
<v Speaker 1>expects a seven percent growth in the tablet market in

0:33:40.600 --> 0:33:43.520
<v Speaker 1>two thousand sixteen. So it's possible that we're on the

0:33:43.600 --> 0:33:46.880
<v Speaker 1>verge of an upward swing, that that two thousand fifteen

0:33:46.960 --> 0:33:49.800
<v Speaker 1>was one of the lulls, and in two thousand sixteen

0:33:49.800 --> 0:33:51.880
<v Speaker 1>people will be ready to upgrade and that's when we're

0:33:51.880 --> 0:33:54.560
<v Speaker 1>gonna see growth again. But we're probably not going to

0:33:54.680 --> 0:33:58.320
<v Speaker 1>see crazy growth the way we did when the first

0:33:58.360 --> 0:34:00.920
<v Speaker 1>few years when the iPad came out and everybody wanted

0:34:00.960 --> 0:34:05.440
<v Speaker 1>to get one of those devices. I also asked Tom

0:34:05.640 --> 0:34:07.640
<v Speaker 1>did he think two thousand fifteen was going to be

0:34:07.640 --> 0:34:11.359
<v Speaker 1>the year that NFC technology would finally take off. I mean,

0:34:11.400 --> 0:34:13.600
<v Speaker 1>it had been available for a couple of years but

0:34:14.080 --> 0:34:16.240
<v Speaker 1>had yet to really catch on, and I was wondering

0:34:16.239 --> 0:34:19.800
<v Speaker 1>if Apple pay the iPhone and the and the Apple Watch,

0:34:19.840 --> 0:34:23.239
<v Speaker 1>we're going to really push this over the edge. Tom

0:34:23.239 --> 0:34:25.720
<v Speaker 1>said he wasn't. He wasn't really certain that would happen.

0:34:25.760 --> 0:34:30.480
<v Speaker 1>He was a little ah. He said it probably wasn't

0:34:30.640 --> 0:34:34.359
<v Speaker 1>the outcome that we should expect, And I'd say, he's right.

0:34:35.600 --> 0:34:39.480
<v Speaker 1>We've definitely seen more places adopt stuff like Apple Pay,

0:34:39.560 --> 0:34:44.000
<v Speaker 1>but it hasn't been universal. And I would argue that

0:34:44.320 --> 0:34:48.399
<v Speaker 1>seeing someone pay with NFC is still the exception as

0:34:48.400 --> 0:34:52.239
<v Speaker 1>opposed to the rule. In most cases, it hasn't been

0:34:52.239 --> 0:34:55.319
<v Speaker 1>so widespread that it's become the common way, or at

0:34:55.400 --> 0:34:58.760
<v Speaker 1>least like even one out of five transactions. We haven't

0:34:58.800 --> 0:35:02.080
<v Speaker 1>seen like a twenty perc adoption rate of NFC technology,

0:35:02.200 --> 0:35:06.240
<v Speaker 1>at least from what I can tell. So uh, he thinks.

0:35:06.280 --> 0:35:08.560
<v Speaker 1>Tom thinks that, you know, NFC is gonna be one

0:35:08.600 --> 0:35:14.319
<v Speaker 1>of those technologies that gradually increases in saturation, and at

0:35:14.360 --> 0:35:16.960
<v Speaker 1>some point we're gonna look at and say, oh my gosh,

0:35:17.239 --> 0:35:19.520
<v Speaker 1>NFC is really here. I mean, it's it's the way

0:35:19.560 --> 0:35:24.479
<v Speaker 1>people use to pay for stuff, um, But it's not

0:35:24.600 --> 0:35:27.320
<v Speaker 1>going to be one of those things that happens rapidly.

0:35:27.400 --> 0:35:29.920
<v Speaker 1>It's just going to be a gradual realization. I agree

0:35:29.960 --> 0:35:33.880
<v Speaker 1>with that. I also said, will the Firefox browsers switching

0:35:33.880 --> 0:35:36.799
<v Speaker 1>to yah Who's search engine make a big difference? And

0:35:36.880 --> 0:35:40.640
<v Speaker 1>Tom jokingly said Google would end up selling YouTube and

0:35:40.640 --> 0:35:44.400
<v Speaker 1>their HQ because they would be so threatened, and then said, no,

0:35:44.520 --> 0:35:46.880
<v Speaker 1>that's not gonna happen. Is it would be interesting and

0:35:46.920 --> 0:35:49.240
<v Speaker 1>good for Yahoo, and I will make Google a little sharper.

0:35:49.480 --> 0:35:53.800
<v Speaker 1>As it turns out, Um, that didn't work out so well,

0:35:54.000 --> 0:35:58.440
<v Speaker 1>because if you listen to my wrap up episode of UH,

0:35:58.480 --> 0:36:02.040
<v Speaker 1>this agreement was made at the end of two thousand

0:36:02.000 --> 0:36:07.920
<v Speaker 1>and fourteen, and a year later, Yahoo market share had

0:36:07.920 --> 0:36:12.720
<v Speaker 1>actually dropped, it had not increased, So you could argue

0:36:12.760 --> 0:36:16.040
<v Speaker 1>that this partnership did not help Yahoo at all. Maybe

0:36:16.040 --> 0:36:19.000
<v Speaker 1>it did help Yahoo. Maybe without the partnership it would

0:36:19.000 --> 0:36:23.000
<v Speaker 1>have dropped even further. It's hard to say, but it

0:36:23.080 --> 0:36:28.279
<v Speaker 1>certainly didn't propel Yahoo into a new dominant space in

0:36:28.320 --> 0:36:32.840
<v Speaker 1>the search engine business. So that was pretty rough. Um.

0:36:33.000 --> 0:36:35.400
<v Speaker 1>Then I said, Tom, do you have any other predictions

0:36:35.400 --> 0:36:37.279
<v Speaker 1>that you'd like to talk about. He brought up the

0:36:37.320 --> 0:36:41.520
<v Speaker 1>fact that everyone tends to predict that an Apple TV

0:36:41.760 --> 0:36:44.560
<v Speaker 1>will be on the way, not just an interface for

0:36:44.640 --> 0:36:48.920
<v Speaker 1>your television, but an actual television branded by Apple. UH.

0:36:49.040 --> 0:36:51.239
<v Speaker 1>And we both said that's probably not gonna happen in

0:36:52.680 --> 0:36:54.960
<v Speaker 1>if it happens at all, And sure enough, we did

0:36:54.960 --> 0:36:57.319
<v Speaker 1>get Apple TV, but we're talking about a set top

0:36:57.360 --> 0:37:00.840
<v Speaker 1>box with a new user in face, a new operate

0:37:00.920 --> 0:37:06.799
<v Speaker 1>system TV o S that interacts with streaming content and

0:37:07.480 --> 0:37:10.480
<v Speaker 1>digital content so that you can watch it on your television,

0:37:10.880 --> 0:37:15.040
<v Speaker 1>but it's not a TV set itself. And Tom also

0:37:15.040 --> 0:37:18.080
<v Speaker 1>talked about how we'd be seeing more traditional broadcast and

0:37:18.120 --> 0:37:22.120
<v Speaker 1>cable channels offering online options for customers to get the

0:37:22.160 --> 0:37:25.879
<v Speaker 1>content without going through cable itself, and how that could

0:37:25.920 --> 0:37:29.640
<v Speaker 1>mean we're seeing peak cable, so stuff like HBO, you know,

0:37:29.680 --> 0:37:33.839
<v Speaker 1>in we saw Hbo Now, which was the first time

0:37:34.000 --> 0:37:39.080
<v Speaker 1>HBO was offering digital access to content without requiring a

0:37:39.080 --> 0:37:44.440
<v Speaker 1>cable subscription, including HBO. So HBO Go you had to

0:37:44.440 --> 0:37:48.080
<v Speaker 1>already be an HBO customer through your cable company in

0:37:48.200 --> 0:37:50.560
<v Speaker 1>order to use HBO Go, but HBO Now meant that

0:37:50.600 --> 0:37:54.320
<v Speaker 1>you could actually get access to HBO programming without having

0:37:54.440 --> 0:37:58.719
<v Speaker 1>HBO on your cable, which was kind of cool, and

0:37:59.400 --> 0:38:01.120
<v Speaker 1>a lot of people have said this is sort of

0:38:01.160 --> 0:38:04.040
<v Speaker 1>the beginning of the end for cable television as it

0:38:04.320 --> 0:38:08.200
<v Speaker 1>has been known up to this point, and Tom you know, said, well,

0:38:08.239 --> 0:38:10.960
<v Speaker 1>maybe we are at peak cable, and as it turns out,

0:38:11.040 --> 0:38:13.080
<v Speaker 1>that looks like that might be right. We're seeing we're

0:38:13.080 --> 0:38:17.120
<v Speaker 1>seeing numbers of cable subscribers drop. Not just that we're

0:38:17.160 --> 0:38:20.680
<v Speaker 1>seeing more people get rid of cable, but we're seeing

0:38:20.719 --> 0:38:25.440
<v Speaker 1>few here people adopt cable. Uh. We have cord cutters,

0:38:25.480 --> 0:38:28.320
<v Speaker 1>the people who are saying I'm done with cable television,

0:38:28.320 --> 0:38:31.480
<v Speaker 1>I don't want it anymore. And then we have cord never's.

0:38:31.960 --> 0:38:34.280
<v Speaker 1>These are the people who have never subscribed to cable.

0:38:34.280 --> 0:38:36.960
<v Speaker 1>They don't see the value in it. They might have

0:38:37.080 --> 0:38:39.840
<v Speaker 1>cable as an Internet service provider, but they don't have

0:38:39.920 --> 0:38:45.719
<v Speaker 1>cable television. And uh, it looks like we're not just

0:38:45.880 --> 0:38:48.560
<v Speaker 1>looking at peak cable. We're not just looking at a plateau.

0:38:48.640 --> 0:38:53.840
<v Speaker 1>We're looking at a drop off. It's not so incredible

0:38:53.960 --> 0:38:57.000
<v Speaker 1>that the cable company is in dire straits right now.

0:38:57.920 --> 0:39:01.839
<v Speaker 1>But unless something changes, I think it's a trend we're

0:39:01.840 --> 0:39:06.120
<v Speaker 1>gonna see continue where cable subscriptions are gonna gonna continue

0:39:06.120 --> 0:39:10.200
<v Speaker 1>to drop. Uh. We're going to see fewer customers for

0:39:10.360 --> 0:39:15.640
<v Speaker 1>the major cable companies out there, cable service providers, and

0:39:16.680 --> 0:39:20.000
<v Speaker 1>we're gonna see some big changes in that industry. Uh.

0:39:20.200 --> 0:39:22.720
<v Speaker 1>I sure hope we see some big changes in that industry,

0:39:22.760 --> 0:39:26.000
<v Speaker 1>because there needs to be some real shakeups in the

0:39:26.040 --> 0:39:30.120
<v Speaker 1>United States. We've talked multiple times about how cable service

0:39:30.840 --> 0:39:34.640
<v Speaker 1>is largely a monopoly in the US, even though there

0:39:34.640 --> 0:39:38.799
<v Speaker 1>are multiple companies that are operating in that space. In

0:39:38.920 --> 0:39:41.520
<v Speaker 1>most regions, you don't have a choice in who your

0:39:41.520 --> 0:39:44.879
<v Speaker 1>provider is, or if you do have a choice, it's

0:39:45.640 --> 0:39:49.360
<v Speaker 1>it's almost like a fake choice, like one is clearly

0:39:49.400 --> 0:39:53.440
<v Speaker 1>more dominant than the other. Um And that's a problem

0:39:53.480 --> 0:39:59.600
<v Speaker 1>because without competition, there's no incentive to UH to work

0:39:59.640 --> 0:40:02.480
<v Speaker 1>with con sumers to create the best experience for consumers.

0:40:03.080 --> 0:40:05.640
<v Speaker 1>If you're the only game in town, you can charge

0:40:05.680 --> 0:40:07.520
<v Speaker 1>whatever you want for your stuff and that's the only

0:40:07.600 --> 0:40:10.440
<v Speaker 1>place people can get it. So this is where we're

0:40:10.440 --> 0:40:13.680
<v Speaker 1>starting to see that kind of crumble as the Internet

0:40:13.719 --> 0:40:17.160
<v Speaker 1>takes over some of that load where you can get

0:40:17.239 --> 0:40:22.160
<v Speaker 1>stuff online. Well, that wraps up what our predictions were

0:40:22.200 --> 0:40:24.560
<v Speaker 1>and how things have turned out. I'd say on the whole,

0:40:24.600 --> 0:40:27.960
<v Speaker 1>Tom and I were pretty accurate with our our evaluation

0:40:28.120 --> 0:40:30.280
<v Speaker 1>of the predictions. There were a couple of times where

0:40:30.920 --> 0:40:33.399
<v Speaker 1>things turned out differently than what we expected, but not

0:40:33.560 --> 0:40:37.520
<v Speaker 1>by a whole lot. Now, our next episode will be

0:40:37.600 --> 0:40:41.000
<v Speaker 1>the predictions for two thousand sixteen, and on that episode,

0:40:41.000 --> 0:40:42.960
<v Speaker 1>I will have another special guest, and that will be

0:40:43.080 --> 0:40:46.920
<v Speaker 1>i As, Actar of c Net. I As is an

0:40:46.960 --> 0:40:50.040
<v Speaker 1>old friend of mine. He's been on the show before.

0:40:50.680 --> 0:40:54.319
<v Speaker 1>We're also co hosts of a another show that we

0:40:54.440 --> 0:40:57.440
<v Speaker 1>do ourselves with a friend of ours named Eric Sandean,

0:40:58.239 --> 0:41:00.680
<v Speaker 1>and so i As and I are going to make

0:41:00.800 --> 0:41:03.880
<v Speaker 1>our predictions for what will happen in two thousand sixteen.

0:41:04.680 --> 0:41:06.960
<v Speaker 1>And that should be fun because we'll be recording that

0:41:07.040 --> 0:41:10.880
<v Speaker 1>in December and it won't air until the beginning of

0:41:10.920 --> 0:41:13.319
<v Speaker 1>two sixteen, and by then it will be too late

0:41:13.360 --> 0:41:15.719
<v Speaker 1>for us to change our minds. And I'm sure I

0:41:15.760 --> 0:41:19.520
<v Speaker 1>will predict something that will have already been proven wrong

0:41:19.840 --> 0:41:22.760
<v Speaker 1>by the time the episode goes live, because that seems

0:41:22.800 --> 0:41:26.239
<v Speaker 1>to be the tradition. If you guys have suggestions for

0:41:26.320 --> 0:41:30.160
<v Speaker 1>future episodes of tech Stuff, whether it's a topic that

0:41:30.239 --> 0:41:32.319
<v Speaker 1>I should cover, or a guest I should have on

0:41:32.360 --> 0:41:35.400
<v Speaker 1>the show, either to interview or to be a guest post,

0:41:36.560 --> 0:41:38.800
<v Speaker 1>or anything along those lines, you should send me a message.

0:41:38.880 --> 0:41:42.759
<v Speaker 1>Let me know. The email address is tech Stuff at

0:41:43.239 --> 0:41:45.840
<v Speaker 1>how stuff works dot com, or you can drop me

0:41:45.880 --> 0:41:49.120
<v Speaker 1>a line on Facebook, Twitter or Tumbler. The handle at

0:41:49.120 --> 0:41:52.759
<v Speaker 1>all three is tech stuff hs W and I'll talk

0:41:52.800 --> 0:42:02.759
<v Speaker 1>to you again in the future for more on this

0:42:02.920 --> 0:42:15.319
<v Speaker 1>and thousands of other topics. Is it houstock works dot com,