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Speaker 1: What's episwey up with Angela Yee, Angela Yee. And it

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Speaker 1: is a Wealth Wednesday, so of course my partner Stacy

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Speaker 1: Tisdale is here.

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Speaker 2: Happy Wealth Wednesdays everybody. We've got a great one for

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Speaker 2: you today.

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Speaker 1: For all of you parents of athletes, for all the

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Speaker 1: athletes out there, this is going to be when you

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Speaker 1: don't want to miss. We have Krista McCrary here with us.

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Speaker 2: Crystal is a superwoman. I believe this. I heard her

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Speaker 2: son described. She's a film producer, director, New York Times

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Speaker 2: bestselling author, among many other things, former attorney, and a

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Speaker 2: mom of three children who played basketball. One of them

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Speaker 2: is my favorite player, Cole Anthony of the Orlando Magic,

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Speaker 2: who is wonderful. And Crystal and Cole did something amazing

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Speaker 2: called game Up. And for all of those parents out

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Speaker 2: there who are supporting kids who are doing sports, and

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Speaker 2: I believe over seventy percent of American children play sports,

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Speaker 2: this is something you're not going to want to miss.

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Speaker 1: Yes, all right, well, Crystal, let's throw it to you

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Speaker 1: and the hell we're done that.

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Speaker 3: I was like, just keep it coming. I'd take all

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Speaker 3: those accolades. No, thank you so much. I'm so excited

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Speaker 3: to be here and thank you for giving me a

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Speaker 3: platform to talk about Game Up, which I founded with

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Speaker 3: my son Cole, because I had been that basketball mom

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Speaker 3: that the parents would come to and say, can you

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Speaker 3: make a recommendation for a team? Can you make a

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Speaker 3: recommendation for a developmental program or for a trainer? And

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Speaker 3: I just was doing this for over a decade, and

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Speaker 3: I said, how about I aggregate this information and turn

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Speaker 3: it into an app so it can be one stop

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Speaker 3: shopping for families to come to. It's like the Amazon

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Speaker 3: of youth sports.

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Speaker 1: So people are vetted out in order to be on

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Speaker 1: this app as far. And so let's talk about the

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Speaker 1: services that it provides and is it only for basketball?

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Speaker 3: Great question? So right now with the launch of the

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Speaker 3: MVP the minimum Viable Product, you know, that's my tech talk.

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Speaker 3: I learned that as I got into this business. Yeah, yea,

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Speaker 3: So I am learning that we're starting with basketball. Uh,

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Speaker 3: it's going to be in the Tri State area, but

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Speaker 3: we will expand across the US and we will get

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Speaker 3: into other sports. And I decided I would start niche

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Speaker 3: because this was the sport that I knew about. And

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Speaker 3: you mentioned are they vetted out? So here's how it works.

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Speaker 3: The teams and the developmental programs and the trainers that

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Speaker 3: we have on the app are players former players. They

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Speaker 3: are programs that everyone within our youth basketball ecosystem has

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Speaker 3: either played for or we know them personally. In terms

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Speaker 3: of the teams and the programs that we recommend, we

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Speaker 3: know that they are credible programs. In terms of the

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Speaker 3: trainers that families can make appointments for their kids to

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Speaker 3: train with on the app, we have of course veed

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Speaker 3: them out, We've done the criminal background checks and all

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Speaker 3: that stuff, but we also know that we also know

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Speaker 3: we also know that they are good trainers for a

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Speaker 3: wide range of levels. Because this isn't like some people

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Speaker 3: have been like, is this just for elite athletes, you

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Speaker 3: know the players are going to go play D one

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Speaker 3: college ball or go to the league. Absolutely not. This

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Speaker 3: app is for all levels of players from age of

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Speaker 3: never picked up a ball three four years old up

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Speaker 3: through seventeen. It has platforms and programs on here that

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Speaker 3: you can find a program called you know like like

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Speaker 3: Dribble or Grow Our Game, which is a great girls program.

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Speaker 3: There is run out of Riverside Church run by a

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Speaker 3: sister who you know played basketball and teaches this class

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Speaker 3: to young girls and everything in between. And programs where

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Speaker 3: you know, a program like ps A Cardinals that Cole

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Speaker 3: played for that every single player that has gone through

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Speaker 3: that you might be familiar with, the Stacey with you know,

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Speaker 3: playing on.

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Speaker 4: That very very proud and I know her very talented

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Speaker 4: and handsome, brilliant young man.

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Speaker 3: I might add, and yes, it's for every level, right,

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Speaker 3: and that's where we really want to be inclusive. So

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Speaker 3: people some people are like, well, how's it actually work? Okay,

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Speaker 3: I don't know if you're asked me that.

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Speaker 2: To really dig in here, I mean, you are addressing

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Speaker 2: such a huge need having a child who plays sports.

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Speaker 2: As a parent, I felt like I was always failing.

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Speaker 2: The world is just so big. You don't know which team,

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Speaker 2: which opportunity, which coach, which consultant to work with. Christopher

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Speaker 2: and I were actually out of the country for six

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Speaker 2: months during COVID, and when we came back in the

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Speaker 2: fall of twenty twenty, I assume nobody was playing basketball,

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Speaker 2: and that was he was going to go into his

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Speaker 2: junior year. So that was the critical moment if he

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Speaker 2: was going to play in college. They're not, but sure enough,

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Speaker 2: there was this underground circuit of kids still playing basketball,

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Speaker 2: and I remember I feel just feeling completely lost. I'm like,

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Speaker 2: where do I go? Where do I begin to help

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Speaker 2: find him the support he needed? Because this is your

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Speaker 2: kid's dream here, Absolutely they're dream weaver. So I really

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Speaker 2: want you to talk about that. I know we've talked

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Speaker 2: about it, that parents are just so lost, so you

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Speaker 2: end up throwing money at everything.

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Speaker 1: And Krystal for you personally right to have a son

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Speaker 1: that plays in the NBA, which is you know, one

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Speaker 1: in a million that will make it there. But how

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Speaker 1: did you manage to make sure that Cole was finding

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Speaker 1: the right trainers and the right programs?

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Speaker 3: Sure, you know, it was a lot of trial and error.

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Speaker 3: And one thing that I would say is unique about

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Speaker 3: a kid like Cole who did make it to the NBA,

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Speaker 3: which you know was his dream, and he didn't have

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Speaker 3: a plan B. So thank goodness it worked out. But

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Speaker 3: Cole was one of those kids that growing up, he

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Speaker 3: was a New York City kid, a Manhattan kid. He

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Speaker 3: played for every level of basketball program where most of

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Speaker 3: those kids weren't D even D one players. I mean,

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Speaker 3: he played for like teams where there weren't very athletic kids,

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Speaker 3: and he wasn't that athletic when he began. You know,

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Speaker 3: he just was super aggressive and had kind of that

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Speaker 3: you know, mentality of a winning mentality. But he went

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Speaker 3: through every level of program up through the you know,

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Speaker 3: he went through the different high schools, he went through

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Speaker 3: the different travel teams, the different AAU teams, each one.

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Speaker 3: It's sort of like a pyramid, right, and there is

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Speaker 3: this attrition that occurs, and we kissed a lot of frogs.

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Speaker 3: It takes up your it takes off hotly, it takes

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Speaker 3: off your whole life. And it's incredibly expensive, which is

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Speaker 3: another thing that has happened with youth basketball. It's gotten

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Speaker 3: younger and younger. The costs have increased from needing extra

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Speaker 3: training from your team, dues from your uniform cost to

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Speaker 3: your plane, train, automobile, hotel, food on the road. And

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Speaker 3: that's another thing.

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Speaker 2: Consulting thousands and thousands of dollars and you're told, you know,

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Speaker 2: you really have to work with this guy to get

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Speaker 2: into this program. And it's there's this whole industry of

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Speaker 2: people that are just right on your emotions and your finances.

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Speaker 3: And right, can we talk about that? What is it?

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Speaker 3: Parents in this country spend up to forty billion dollars

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Speaker 3: a year youth sports.

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Speaker 1: Let them get a second job.

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Speaker 2: Parents say that they've had to take take out a

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Speaker 2: second job or work overtime for their kids.

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Speaker 3: No, you're right, and they've seen it.

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Speaker 2: Yeah, And the time I remember they were both Riverside Hawks,

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Speaker 2: and you'd have this, okay, Monday game in Pennsylvania, Wednesday

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Speaker 2: game in Albany, Saturday game in Boston, and post COVID

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Speaker 2: you also had to go with your child to all

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Speaker 2: those basketball camps and stuff. So it's you know, hotels

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Speaker 2: and everything. Just the costs are exorbitant.

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Speaker 3: Oh absolutely, I mean it's incredibly expensive, not just with

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Speaker 3: your money but with your time. But I guess you know,

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Speaker 3: your time is money. And so one of the things

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Speaker 3: that Cole and I have actually done with Game Up

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Speaker 3: is we have actually started the Fifty Ways, which is

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Speaker 3: Cole's foundation, the Fifty Ways Foundation Game Up Scholarship, and

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Speaker 3: that is actually to give parents who have an economic

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Speaker 3: barrier to having their kids join these teams or get

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Speaker 3: into these developmental programs. The parents that have a financial need,

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Speaker 3: we we are taking care of their family's expenses.

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Speaker 2: That's great, that's fifty Ways Foundation, Fifty.

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Speaker 3: Ways Foundation exactly, and you can go there. You know,

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Speaker 3: we have we have funders for that, you know, we

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Speaker 3: already have that set up. But we are trying to

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Speaker 3: make sure that there is not an economic barrier for

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Speaker 3: families to have their kids play on play on these teams.

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Speaker 3: But but you know, and a lot of back to

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Speaker 3: like the parents who have their kids doing it from

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Speaker 3: such a young age and why parents invest so much

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Speaker 3: money in it. I can't tell you on this AAU

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Speaker 3: circuit how many parents have come to me and like

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Speaker 3: have said, we're doing this work because I'm paying I'm

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Speaker 3: doing this so my son, my daughter has free college,

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Speaker 3: right and exactly how often do you hear that? Right?

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Speaker 3: And when you think about how much a college education costs,

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Speaker 3: you know, if you you know, don't have scholarships, it's

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Speaker 3: a two hundred and fifty grand for four years. Are

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Speaker 3: you looking at a quarter a million? Yeah? College?

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Speaker 1: It took me like fifteen years to pay off my right, yes, right.

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Speaker 3: And don't even talk about the interest rates on the

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Speaker 3: loans in any event. You know, we really just want

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Speaker 3: to demystify the youth basketball landscape for parents, and so

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Speaker 3: a lot of people say, how does game up work?

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Speaker 3: So you go to just sign up for it. You

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Speaker 3: go to www. Dot game up dot f y I.

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Speaker 3: We started it as a web app because it's query based,

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Speaker 3: will roll into an app on the App Store, but

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Speaker 3: right now it's a it's a web app. But you

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Speaker 3: go to it. You put in your kids and this

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Speaker 3: is starting in the Tri State area. But you put

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Speaker 3: it in your kids or you know, the kids will

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Speaker 3: go themselves, their age, their gender, where you live, and

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Speaker 3: you get the recommendation of the teams. These are matches

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Speaker 3: that we found for you. And I was thinking about

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Speaker 3: it because you mentioned Riverside Hawks. I have a ten

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Speaker 3: year old who plays basketball and he plays the Riverside Hawks.

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Speaker 3: But they just had trials this weekend and it must

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Speaker 3: have been just for fifth grade. One hundred kids that

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Speaker 3: we're in there trying out for like twelve roster spots.

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Speaker 3: And you're watching this, and my heart's going out to

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Speaker 3: those kids and those parents because they're putting everything that

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Speaker 3: they have into it, and you know, ninety percent of

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Speaker 3: them are not going to make the jack right because

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Speaker 3: there's other opportunities.

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Speaker 2: That's a really interesting point. Now we have an il

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Speaker 2: which is name image likeness, which means that's a legislation

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Speaker 2: that passed that you can make money as a student

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Speaker 2: athlete has that. I've I've felt it. See me telling

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Speaker 2: Christopher you build your following, you you better.

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Speaker 3: Haven't you done a PowerPoint for him brand?

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Speaker 2: Yet you can't wear because you're an athlete.

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Speaker 3: That means you're telling me to play everything.

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Speaker 2: I'm not do this.

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Speaker 3: Yeah, well he should be able to get some money

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Speaker 3: from that as a as a major college basketball player

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Speaker 3: at a place like Syracuse, all the players you can's.

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Speaker 1: Going to ask thank goodness, all right, because we've seen

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Speaker 1: too many situations where everybody else is making money off

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Speaker 1: of your name, image likeness.

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Speaker 3: But you made so much and that was deeply problematic,

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Speaker 3: and hold on and rewind that for a second to

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Speaker 3: that end. But this was happening in black, predominantly black sports.

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Speaker 3: This was happening in basketball and football where they could

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Speaker 3: not go pro until they went through the NCAA system,

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Speaker 3: right or they had a year away from from college

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Speaker 3: and played someplace else but not be able to enter

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Speaker 3: as a pro right in the NFL, NBA. But tennis, golf, gymnastics,

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Speaker 3: those talented young athletes could go pro as soon as

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Speaker 3: their talent would allow for it, it could make money

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Speaker 3: twelve thirteen, fourteen years old. So what's up with that?

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Speaker 3: And you look at all these universities that we're making

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Speaker 3: millions and millions of dollars off the backs of these athletes.

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Speaker 2: Media company right right though.

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Speaker 3: The licensing deals, the TV deals, the basketball football related

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Speaker 3: income globally from merchandising, they're making tons of money off

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Speaker 3: of these young athletes. So I'm happy that athletes that

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Speaker 3: are playing their tails off that unfortunately injuries can make

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Speaker 3: careers short that make your money when you can make

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Speaker 3: your money.

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Speaker 2: And that I mean even increases the need for your

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Speaker 2: app because with that out there, like angelists and parents,

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Speaker 2: it's even more intense. Now, Oh, your whole youth sports thing.

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Speaker 1: Is that something that Game Up can also maybe assist

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Speaker 1: with as far as opportunities for deals with brands, Well.

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Speaker 3: Thank you for asking that, Angela. What I will say

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Speaker 3: is Game Up as we grow and continue to scale,

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Speaker 3: it is going to be the youth sports destination for

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Speaker 3: all all elements of youth sports, and it will include

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Speaker 3: opportunities for name image likeness. One of the things that

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Speaker 3: increases in athletes chance of getting noticed is you know,

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Speaker 3: we've all seen it, the six year old with the mixtape. Now,

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Speaker 3: so we have I mean, when you when you think

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Speaker 3: about this youth basketball sort of I hate to call

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Speaker 3: the industrial complex, but it is such big business right now.

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Speaker 3: What we're having on the app as we continue to

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Speaker 3: grow is we will have video designers, graphic designers, brand

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Speaker 3: designers all cater to youth athletes. The videographer who can

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Speaker 3: make your mixtape, the physical therapist, the skills trainer specialist,

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Speaker 3: all of these recommendations. Remember I'm I'm probably older than

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Speaker 3: you all, but Angie's List was a thing. This is

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Speaker 3: god Okay, I like that.

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Speaker 1: Yeah, And so then people can they also rate some

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Speaker 1: of the different programs and trainers and things like that

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Speaker 1: so that people can see kind of like Angie's List

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Speaker 1: or a Yelp might give a review. So that also

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Speaker 1: helps people accountable for the work that they're doing.

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Speaker 3: Absolutely right, we will have a community board of comments

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Speaker 3: and rating systems. Keep folks honest and keep things transparent. Okay,

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Speaker 3: I like it.

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Speaker 2: Yes, we were just having a conversation about AI. Crystal's

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Speaker 2: a tech observer.

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Speaker 3: Friend who's having the event a night. Yeah, because there's

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Speaker 3: actually an artificial intelligence component actually on the app.

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Speaker 2: I love that you use engineers, yes, and everything talk

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Speaker 2: about the building of the app.

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Speaker 3: Yeah, so my well, my the the creator of the app,

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Speaker 3: the the actual code or computer software engineer is a

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Speaker 3: young man, but who is like a mentee of mine,

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Speaker 3: who's like this computer genius who creates created cloud space

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Speaker 3: for Amazon. Really yeah, but but my ux Ui, she

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Speaker 3: design or graphic designer, is a woman of color, and

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Speaker 3: so you know, we keep it, we keep it in

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Speaker 3: the family, and that's something that's also really important here.

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Speaker 3: But we have an AI component and the AI for

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Speaker 3: game up. Their name is Terry so and so Terry

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Speaker 3: will be able to connect with Alexa and Siri. But

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Speaker 3: Terry also will be able to give real language information

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Speaker 3: for these queries that parents have. So if they don't

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Speaker 3: want to do like the filter, the way the app

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Speaker 3: is set up where you just you know, go in

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Speaker 3: and put in age, gender, location, you can actually just

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Speaker 3: go in and have a real language conversation with Terry

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Speaker 3: and say, oh, ye know, I'm looking for a travel

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Speaker 3: team for my kid. But they've never you know, really

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Speaker 3: played on a competitive team, and like they can actually

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Speaker 3: have a conversation with Terry that has within the database

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Speaker 3: all of the aggregated teams programs, et cetera in there,

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Speaker 3: and then that AI will continue to grow as we

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Speaker 3: continue to get more users. I mean, that's great.

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Speaker 1: I know somebody who actually runs an AAU team and

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Speaker 1: he was telling me one of the issues that he

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Speaker 1: does have sometimes as the parents are aren't as involved

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Speaker 1: as they could be sometimes because they have jobs and

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Speaker 1: they can't even take off from work to be able

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Speaker 1: to come to the games and be supportive in that way.

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Speaker 1: And if they have to travel, sometimes you don't want

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Speaker 1: to take other people's kids, you know, on the rope

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Speaker 1: when the parents can't manage to find the time to

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Speaker 1: be able to do certain things and you know, even

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Speaker 1: going to have to pick the kids up to bring

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Speaker 1: them to practice. Sometimes it's an issue because it does

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Speaker 1: mean that you have to go maybe a little bit

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Speaker 1: out of your way to be able to do that,

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Speaker 1: and that's been an issue. I know for him, he

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Speaker 1: might have some great players, but he doesn't have the

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Speaker 1: support and help that they need. And as a coach,

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Speaker 1: for him, having to pay for kids to uber places,

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Speaker 1: you know, that can also be a lot too.

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Speaker 3: That gets Oh yeah, the ubering and the ubering or

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Speaker 3: lifting or whatever with it, that gets to be a

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Speaker 3: really big issue. And you're right, I mean, you know,

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Speaker 3: you're fortunate if you have a coach and a team

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Speaker 3: where you can actually trust that coach or to do it.

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Speaker 3: I mean, which you know, that's actually my situation. I mean,

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Speaker 3: I'm capable of ubering, but I have a ten year old.

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Speaker 3: I can't have him take an uber and oftentimes I'm working,

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Speaker 3: my husband's working. So we have a coach that we

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Speaker 3: actually trust that can chanse everything. That means everything. They

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Speaker 3: oftentimes become a part of your family, but it becomes

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Speaker 3: more complicated and convoluted as they as they get older.

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Speaker 3: And also with these teams, as you know, as the

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Speaker 3: kids get to thirteen, fourteen, fifteen sixteen, they might be

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Speaker 3: playing call it for a New York City team, but

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Speaker 3: you have kids coming from Massachusetts to play for a

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Speaker 3: New York City team because it's about you know, the

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Speaker 3: best talent, which going back to nil, that will help

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Speaker 3: create economic opportunities for these young, very talented players.

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Speaker 1: Because imagine you have to get a hotel, you have

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Speaker 1: to get transportation to go somewhere, Like who's paying for all.

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Speaker 2: The we pitched in because there was like four kids

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Speaker 2: on that team, exactly what you were talking about having

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Speaker 2: that parent advocate in this crazy world you have tor

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Speaker 2: and there was like four kids on that team who's

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Speaker 2: pays just couldn't be there, right, So I had like

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Speaker 2: four kids that.

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Speaker 3: Your team mom, your team team mom too. Yeah, christ

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Speaker 3: as a mom.

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Speaker 1: Also, I read that your daughter also really participated in

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Speaker 1: helping you find the people to create this app.

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Speaker 4: Yeah.

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Speaker 3: Absolutely, My daughter's little rock star. So she's another person.

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Speaker 3: She she played basketball all thro Right High school, one

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Speaker 3: state championship, was co player of the Year in New

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Speaker 3: York State in twenty twenty. Now she's a rising when

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Speaker 3: that rising actually school started. She's a junior at Harvard

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Speaker 3: and she no longer plays basketball, but she's deeply involved

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Speaker 3: in I mean, she's like helps me with everything I do. Actually,

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Speaker 3: I mean I lean on Ella heavily. I'm like my

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Speaker 3: little genius child, So I lean on her. And so

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Speaker 3: she has actually helped me. One of the young women

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Speaker 3: of color who actually did the initial designs is a

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Speaker 3: classmate of hers at Harvard, and she connected me with her.

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Speaker 3: I mean, she helped me. But but here's the thing.

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Speaker 3: As a woman who now gets a a r P magazine,

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Speaker 3: which which really got me angry because I didn't even

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Speaker 3: order it. I did not appreciate that, Like I dare

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Speaker 3: a a r P S. I like that right, because

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Speaker 3: we've got so many multi hyphen folks. You can actually

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Speaker 3: retire in your thirties and start your second, third, fourth hustle.

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Speaker 3: I like that. I'll take that. But I I think

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Speaker 3: it's very important to stay current and a lot of

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Speaker 3: and l up. My daughter absolutely helps me stay current.

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Speaker 3: All my kids help me stay current. They kind of

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Speaker 3: helped me with my style too, sometimes, like no, those shoes,

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Speaker 3: don't you got it? They will? They do. They do

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Speaker 3: help me. They will. They'll be like, I'm learning the terminology.

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Speaker 3: They're like if they like it. It's like, mom, you

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Speaker 3: body that you not need.

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Speaker 1: I gotta ask you, where do you think that you're

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Speaker 1: being a multi hyphen It comes from because you are

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Speaker 1: a New York Times bestselling author. You know, you have

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Speaker 1: produced movies, You have these children that you've been doing

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Speaker 1: such a great job with, You're an attorney, all of

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Speaker 1: these different things. How did that start for you?

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Speaker 3: Well, well, thanks so much. I was an entertainment lawyer,

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Speaker 3: as you mentioned, but I never wanted to be a lawyer, right,

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Speaker 3: I really didn't. I went to law school because my

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Speaker 3: parents were like, you need to get a job where

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Speaker 3: you can have some health insurance, you know. And now

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Speaker 3: I also like, want you me to be interesting what

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Speaker 3: I did. But I didn't have anybody growing up in

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Speaker 3: my community that was in a creative profession, right I

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Speaker 3: had you know, they say, in order to be it,

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Speaker 3: you got to see it. So I didn't have that.

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Speaker 3: I have a lot of lawyers in my family. And

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Speaker 3: so when I graduated from law school started practicing entertainment law,

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Speaker 3: I desperately wanted to really be doing something creative. I

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Speaker 3: wanted to be writing. And so it was it was agonizedly.

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Speaker 3: I mean, I was representing. I was representing play rights

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Speaker 3: and authors and actors and all this stuff, and I

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Speaker 3: was like, I want to do that. And so but

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Speaker 3: that was my opportunity to see that one could have,

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Speaker 3: like what is the road map to have a creative career?

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Speaker 3: And so I left my law firm in in nineteen

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Speaker 3: ninety six and started working on my first novel, which

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Speaker 3: I co wrote with Rita Ewing, Home Court Advantage. And

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Speaker 3: from there, I mean, I was like I was off

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Speaker 3: to the races at that point, and then started did

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Speaker 3: another book, Got Them Diaries, with Tanya Lewis Lee, which

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Speaker 3: she and I are actually amazing making into a scripted series.

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Speaker 3: We're working on that right now for Netflix. And then

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Speaker 3: I've done Yeah, I did Little Ballers directed.

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Speaker 2: Awesome, thank you.

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Speaker 1: Yeah that was that was Brandy with your son playing

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Speaker 1: an age And.

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Speaker 3: Yes it has in the movie you think.

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Speaker 2: I iron That's my favorite line of the movie.

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Speaker 3: The coach Coach Billy came up to me it is

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Speaker 3: like in this scene, and I directed it, but I

414
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Speaker 3: was also in some of it. And he came up

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00:22:10,800 --> 00:22:13,359
Speaker 3: before like an important like championship game, and he was

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Speaker 3: like this, this, this, and he holds up these pants. I

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Speaker 3: was like, what are you what are you doing? He's

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Speaker 3: like these are wrinkled though, And I was like, you

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Speaker 3: think I ironed? So funny. But anyway, and and then

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Speaker 3: other things as well. I mean, I have a number

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Speaker 3: of projects. I'm doing a documentary right now on Alison Felix.

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Speaker 3: I'm doing a docu series with Time Studios called Tunnel

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Speaker 3: to Runway, The History of Fashion and the n b A.

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Speaker 3: Oh my gosh. I love that.

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Speaker 2: I have this you had, Mitchell.

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Speaker 3: Jack We love Jackson.

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Speaker 1: Is in the book and that book is amazing, great

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Speaker 1: picture stories behind the pictures, so you can see how

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Speaker 1: much fashion and the NBA and hip hop. By the way,

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Speaker 1: the anniversary hip hop is all related to each other.

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Speaker 3: He's Schmitch Jackson. He's such an incredible Yes, yes, Mitchell,

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Speaker 3: Mitchell Jackson. No Pulitzer Prize winning, Oh yeah, we can

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Speaker 3: never figure that. Don't forget that. If I get a Pulitz,

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Speaker 3: so I'm happy like the proximity, you know. So right now?

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Speaker 1: What is so if people want to go on the

436
00:23:18,240 --> 00:23:20,520
Speaker 1: app right now for Game Up, it's available in the

437
00:23:20,520 --> 00:23:23,200
Speaker 1: Tri State area. Yes, so the services are up and

438
00:23:23,320 --> 00:23:25,560
Speaker 1: running now that you get started. Okay, I know you

439
00:23:25,560 --> 00:23:28,320
Speaker 1: guys are expanding, but right now we can get right

440
00:23:28,359 --> 00:23:28,760
Speaker 1: into it.

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00:23:28,840 --> 00:23:31,399
Speaker 3: Oh absolutely. If you are in the Tri State area

442
00:23:31,440 --> 00:23:36,679
Speaker 3: and some Connecticut, Massachusetts, Pennsylvania, you can go to the

443
00:23:36,800 --> 00:23:40,040
Speaker 3: app right now. In New Jersey as well. Go to

444
00:23:40,080 --> 00:23:45,400
Speaker 3: the app, put in game up dot f YI, kids, age, gender,

445
00:23:46,040 --> 00:23:49,639
Speaker 3: where you live, and it'll come back with the matches

446
00:23:49,920 --> 00:23:54,680
Speaker 3: or or not necessarily matches, but recommendations okay of every level.

447
00:23:54,760 --> 00:23:58,280
Speaker 3: We'll organize it by map will organize it by skill level,

448
00:23:58,560 --> 00:24:02,040
Speaker 3: and then we also have a home sierge service where

449
00:24:02,119 --> 00:24:04,360
Speaker 3: for those parents, you know, the helicopter parents who want

450
00:24:04,359 --> 00:24:07,400
Speaker 3: to take a deeper dive. If they were like, well,

451
00:24:07,440 --> 00:24:10,320
Speaker 3: you've made these recommendations, game up, but I want to

452
00:24:10,320 --> 00:24:13,440
Speaker 3: talk to somebody, which is really how this idea came about,

453
00:24:13,480 --> 00:24:16,880
Speaker 3: because I was talking to everybody right now and parents,

454
00:24:16,960 --> 00:24:19,480
Speaker 3: as we know as parents, nothing more in the world

455
00:24:19,520 --> 00:24:22,840
Speaker 3: we'd like to talk about than our kids. And so

456
00:24:22,960 --> 00:24:26,080
Speaker 3: the concierge will offer with us free concierge for the

457
00:24:26,119 --> 00:24:31,000
Speaker 3: first appointment that will kind of do a deeper dive,

458
00:24:31,160 --> 00:24:35,360
Speaker 3: walking families through what this landscape is and what your

459
00:24:35,400 --> 00:24:38,320
Speaker 3: objectives are and is this a program. It may have

460
00:24:38,359 --> 00:24:41,080
Speaker 3: come back as a potential match for your kid, but

461
00:24:41,359 --> 00:24:44,160
Speaker 3: they want more information. You know, is this a team

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00:24:44,160 --> 00:24:45,800
Speaker 3: where my kid's gonna play? Are they going to be

463
00:24:45,800 --> 00:24:47,919
Speaker 3: the thirteenth you know, girl on the bench and not

464
00:24:47,960 --> 00:24:50,359
Speaker 3: ever play? Is this a reliable team? What kind of

465
00:24:50,359 --> 00:24:54,080
Speaker 3: tournaments do they do? Really diving into that ecosystem and

466
00:24:54,280 --> 00:24:57,960
Speaker 3: understanding what they can expect. And last question is the

467
00:24:58,000 --> 00:25:05,399
Speaker 3: app free? As is free? What the app is free?

468
00:25:05,560 --> 00:25:07,600
Speaker 3: Oh yeah, I am well it's and let me say, okay,

469
00:25:07,680 --> 00:25:10,360
Speaker 3: freemium because that information of getting matched to a team

470
00:25:10,680 --> 00:25:12,880
Speaker 3: that's free. You can go on there and you can

471
00:25:12,920 --> 00:25:15,000
Speaker 3: get that, you can register your team, you can sign

472
00:25:15,080 --> 00:25:17,440
Speaker 3: up to it, be a trainer. All of that is free.

473
00:25:17,680 --> 00:25:21,119
Speaker 3: In the first concierge meeting is free. Free. Then after

474
00:25:21,160 --> 00:25:23,399
Speaker 3: that and after that if you want, you know, to

475
00:25:23,640 --> 00:25:28,520
Speaker 3: like build this sort of basketball consultant relationship, that part

476
00:25:28,600 --> 00:25:31,639
Speaker 3: there is a fee once you've gotten beyond that first session.

477
00:25:31,640 --> 00:25:34,720
Speaker 3: But we want to like we want to create a community. Right,

478
00:25:34,840 --> 00:25:35,359
Speaker 3: that's great.

479
00:25:35,480 --> 00:25:37,399
Speaker 1: I wonder if agents will be able to use this

480
00:25:37,520 --> 00:25:40,920
Speaker 1: to find athletes too, because that feels like the next

481
00:25:40,960 --> 00:25:44,440
Speaker 1: progression also to be able to list some of these

482
00:25:44,520 --> 00:25:46,400
Speaker 1: accolades from some of the athletes.

483
00:25:46,520 --> 00:25:48,240
Speaker 3: Well, you know, it's interesting you say that, because we

484
00:25:48,359 --> 00:25:52,160
Speaker 3: will have an agent list as well up there, and

485
00:25:52,200 --> 00:25:55,080
Speaker 3: we will be raiding the agents because me knowing a

486
00:25:55,119 --> 00:25:59,920
Speaker 3: whole lot of NBA basketball moms, w NBA basketball mom

487
00:26:00,119 --> 00:26:03,520
Speaker 3: and dads, they have a lot to say about the

488
00:26:03,560 --> 00:26:06,560
Speaker 3: agents that are out there and the services that they offer.

489
00:26:06,680 --> 00:26:11,040
Speaker 3: So that will be a list and a comment board

490
00:26:11,160 --> 00:26:11,600
Speaker 3: as well.

491
00:26:11,800 --> 00:26:15,000
Speaker 2: What did we do this like three years ago? This

492
00:26:15,160 --> 00:26:18,480
Speaker 2: one final question you did this with Cole Yes talk

493
00:26:18,520 --> 00:26:21,480
Speaker 2: about his perspective in it and what was it like

494
00:26:21,520 --> 00:26:22,320
Speaker 2: working with your son.

495
00:26:22,760 --> 00:26:24,680
Speaker 3: Well, it's so nice because he's finally at that age

496
00:26:24,680 --> 00:26:27,560
Speaker 3: where he listens to me, he's gone, you know because

497
00:26:27,560 --> 00:26:29,280
Speaker 3: this first couple of years in the in the in

498
00:26:29,320 --> 00:26:31,159
Speaker 3: the in the NBA, can I can't curse on here

499
00:26:31,240 --> 00:26:33,520
Speaker 3: kind of but he used to, he used to say,

500
00:26:33,560 --> 00:26:34,880
Speaker 3: he was to say, He's like, Mom, don't tell them

501
00:26:34,880 --> 00:26:37,480
Speaker 3: that I'm a grown ass man. That was his favorite

502
00:26:37,480 --> 00:26:39,480
Speaker 3: thing to say. I mean, he finally is at the

503
00:26:39,560 --> 00:26:43,680
Speaker 3: point where he like sees the vision, he sees the need,

504
00:26:44,119 --> 00:26:47,480
Speaker 3: he sees that this is filling a knit a niche

505
00:26:48,000 --> 00:26:51,320
Speaker 3: and he gets asked as well, right, you know, like

506
00:26:51,320 --> 00:26:53,560
Speaker 3: what teams should my kid get in? What you know program?

507
00:26:53,840 --> 00:26:56,040
Speaker 3: And so this is something that we were able to

508
00:26:56,080 --> 00:26:59,880
Speaker 3: combine our passion for the game of basketball and put

509
00:26:59,880 --> 00:27:01,920
Speaker 3: it together in a business. I love it.

510
00:27:02,240 --> 00:27:04,200
Speaker 1: And that's also a nice talking point when he's doing

511
00:27:04,200 --> 00:27:07,680
Speaker 1: his interviews to be able to you know, promote yes, well,

512
00:27:07,680 --> 00:27:09,359
Speaker 1: but it is something that is a great service that

513
00:27:09,480 --> 00:27:11,080
Speaker 1: is right on brand for both of you.

514
00:27:11,119 --> 00:27:14,160
Speaker 3: Really, Well, thank you so much and I appreciate you all,

515
00:27:14,359 --> 00:27:16,840
Speaker 3: you know, taking some time and letting me talk about

516
00:27:17,280 --> 00:27:20,920
Speaker 3: Game Up and the multi hyphenits. I'm so inspired by

517
00:27:20,960 --> 00:27:22,320
Speaker 3: both of you ladies.

518
00:27:22,720 --> 00:27:24,320
Speaker 1: You know Deatoritas, Narror did Am I heart and you

519
00:27:24,400 --> 00:27:26,720
Speaker 1: from the d SO D. I'm very happy to have

520
00:27:26,840 --> 00:27:29,440
Speaker 1: you up here as well. All right, well, Christa McCrary,

521
00:27:29,440 --> 00:27:31,240
Speaker 1: once again, where can people find this app?

522
00:27:31,840 --> 00:27:36,199
Speaker 3: Game up dot f y I go and sign up?

523
00:27:36,240 --> 00:27:38,639
Speaker 3: Sign up today? It is there. We're looking forward for

524
00:27:38,680 --> 00:27:39,600
Speaker 3: you coming on the app.

525
00:27:40,200 --> 00:27:43,560
Speaker 2: Excellent and just from the mom perspective, go Orlando and

526
00:27:43,640 --> 00:27:45,840
Speaker 2: go Orange. Gotta get that in.

527
00:27:47,080 --> 00:27:51,359
Speaker 3: All right, is way up? Well,