WEBVTT - Bloomberg Businessweek Weekend-July 2, 2020

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<v Speaker 1>This is Bloomberg Business Week from Bloomberg Radio. Hi, I'm

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<v Speaker 1>Jason Kelly and I'm Carol Masser. Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. Over the next couple of hours,

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<v Speaker 1>we're gonna bring you news of the week, insights from

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<v Speaker 1>the magazine, and so much more. And Jason, it was

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<v Speaker 1>week sixteen. We both had to kind of do a

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<v Speaker 1>reality check on that. We've been working from home for

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<v Speaker 1>about four months. Like so many other Americans. We began

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<v Speaker 1>this working from home just before the first quarter of

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<v Speaker 1>the year ended. Now we just wrapped up the second quarter.

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<v Speaker 1>The first half of the year is over, and this

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<v Speaker 1>week Bloomberg Business Week magazine a little bit of a respite,

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<v Speaker 1>perhaps from some of the big headlines out there and

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<v Speaker 1>stresses that we've all been dealing with. It's the heist issue,

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<v Speaker 1>and we'll get more later on from our editor Joel

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<v Speaker 1>Webber and features editor Max Chafkin. It is, as you say,

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<v Speaker 1>a little bit of a respite, Carol, uh and the

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<v Speaker 1>heist issue. It's an annual tradition, so looking forward to

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<v Speaker 1>hearing more about that. But meanwhile, the headlines continued to

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<v Speaker 1>come fast and furious. We are a country in a

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<v Speaker 1>world dealing with multiple crises, and crises that continue to

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<v Speaker 1>befuddle us in many ways, not the least of which

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<v Speaker 1>is the virus. We got spiking cases across the United States,

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<v Speaker 1>and it is a scary time for many people. We're

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<v Speaker 1>going to hear later on what that means from a

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<v Speaker 1>medical perspective, and obviously it informs just about every conversation

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<v Speaker 1>we had, but first it's a topic we continue to discuss,

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<v Speaker 1>diversity and inclusion, and one of the most read stories

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<v Speaker 1>on the Bloomberg this week the Unwritten Code on race

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<v Speaker 1>Black and White on Wall Street. You're right, Jason, it

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<v Speaker 1>was one of the most read stories of the week

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<v Speaker 1>on the Bloomberg. We got more from Bloomberg News Finance

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<v Speaker 1>reporter Michelle Davis. Over the past few weeks, UH, Wall Street,

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<v Speaker 1>much like the rest of the country and the rest

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<v Speaker 1>of corporate America, has been facing of reckoning over race,

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<v Speaker 1>and that means there's been lots of conversations happening, and so,

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<v Speaker 1>you know, I wanted to talk to black workers across

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<v Speaker 1>the industry to hear about, you know, what it's like

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<v Speaker 1>to be black in a predominantly white industry, what sorts

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<v Speaker 1>of conversations are happening at their firms right now, and

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<v Speaker 1>you know why they think diversity initiatives has failed. And

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<v Speaker 1>in talking to folks, what I found or what I heard,

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<v Speaker 1>you know, was that, well, a lot of people are

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<v Speaker 1>really heartened by the fact that, you know, there are

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<v Speaker 1>these open conversations about race happening right now. It is

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<v Speaker 1>clear that Wall Street has failed as people of color,

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<v Speaker 1>and there's a lot of skepticism that anything is going

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<v Speaker 1>to change anytime soon because a big part of this is,

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<v Speaker 1>you know, there are these unwritten rules and there is

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<v Speaker 1>a systemic racism that is just ingrained in the culture

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<v Speaker 1>that uh, you know, some say it is going to

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<v Speaker 1>take a long time to change more than just a conversation, Michelle,

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<v Speaker 1>what surprised you the most as you were reporting this

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<v Speaker 1>story because the way you wrote it is fantastic because

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<v Speaker 1>you just come right out with these we these unwritten rules.

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<v Speaker 1>And note that some people will say, no, that's not true,

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<v Speaker 1>maybe that's untrue, but the reality is is, as I

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<v Speaker 1>read it, at least knowing Wall Street fairly well, every

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<v Speaker 1>one of them rang true to some extent or another.

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<v Speaker 1>But what surprised you the must So I would say

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<v Speaker 1>two thinks. One is I hadn't realized that even though

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<v Speaker 1>Wall Street has, you know, had diversity initiatives in place

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<v Speaker 1>for decades, the industry has actually gotten whiter over the

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<v Speaker 1>past few years. At JP Morgan Bank America and City Group,

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<v Speaker 1>the percentage of black workers overall has been falling, not rising.

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<v Speaker 1>So that was surprising to me. And the other part

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<v Speaker 1>was just the fact that every single person I talked

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<v Speaker 1>to you had experienced some sort of racism. Not you know,

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<v Speaker 1>just when they left the building, because social status doesn't

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<v Speaker 1>protect you from racism, but it was inside the building,

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<v Speaker 1>and it's you know, maybe not all of it was

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<v Speaker 1>as overt as like a coworker calling them an an

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<v Speaker 1>appropriate name, but it was just these little things that

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<v Speaker 1>happened every single day that um, I found shocking and horrible. Frankly,

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<v Speaker 1>I gotta tell you just the list reading through, and

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<v Speaker 1>I've read it a couple of times. I mean, you know,

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<v Speaker 1>as you say, never forget, despite all those promises about diversity,

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<v Speaker 1>only about one percent of senior management on Wall Street

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<v Speaker 1>is black. You know, you go down this list, adopt

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<v Speaker 1>a white voice, don't laugh too loudly, act like all

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<v Speaker 1>of this is normal. Don't talk about race. I've had

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<v Speaker 1>conversations with a lot of folks. I know, Jason, you

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<v Speaker 1>have to and you know, it's amazing how Black Americans

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<v Speaker 1>on Wall Street and I feel like in corporate America

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<v Speaker 1>they have really felt like they are not allowed to

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<v Speaker 1>speak freely and that's troublesome. Yeah, And I think something

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<v Speaker 1>that one person I talk to you said that I

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<v Speaker 1>think really kind of sums up what you just said there.

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<v Speaker 1>And what I found interesting is that a lot of

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<v Speaker 1>this dogs have to do with culture. So you know,

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<v Speaker 1>if you have to change your hide part of yourself

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<v Speaker 1>to fit into a culture. And based on the conversations

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<v Speaker 1>I had, you know, people are getting penalized if they don't,

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<v Speaker 1>So that means there's clearly something wrong with the system

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<v Speaker 1>and the culture itself. And I think, you know, the

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<v Speaker 1>big question is how do you actually Here's that one

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<v Speaker 1>thing I would have loved to do and here that

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<v Speaker 1>I didn't is actually be able to break down like

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<v Speaker 1>what the black representation is like on actual treating floors

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<v Speaker 1>and like within investment making because those numbers they don't

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<v Speaker 1>exist anywhere. Um. I know anecdotally that you know, at

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<v Speaker 1>some of the banks, there are no black workers on

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<v Speaker 1>certain desks, but it's just there. It's it's I think

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<v Speaker 1>until there are actual numbers, it's going to be it

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<v Speaker 1>might be hard for some of the banks to actually

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<v Speaker 1>admit that there is a problem. And that's Bloodberg News

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<v Speaker 1>Finance reporter Michelle Davis, as we said, one of the

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<v Speaker 1>most read stories of the league, which in some ways

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<v Speaker 1>I have to say is good news in the sense

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<v Speaker 1>that I do feel like Wall Street is paying attention

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<v Speaker 1>to this story more and more. Race, race relations and inequality, Carol.

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<v Speaker 1>Oftentimes on Wall Street went unspoken, and I think that

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<v Speaker 1>is underneath everything that Michelle was writing about in this story,

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<v Speaker 1>these unwritten rules. They are disturbing to read, but also

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<v Speaker 1>paint a portrait of maybe, maybe, just maybe a Wall

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<v Speaker 1>Street that's ready to change. I'm just gonna say, check

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<v Speaker 1>out our story in the Bloomberg at Bloomberg dot com

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<v Speaker 1>because there are so many revealing statistics and startling statistics

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<v Speaker 1>in that story. You're listening to Bloomberg Business Week coming up.

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<v Speaker 1>As states continue reopening, the question remains, are they doing

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<v Speaker 1>it too soon? We'll hear from one of our go

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<v Speaker 1>to voices on the virus, dr Ian LUs Bader He's

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<v Speaker 1>the clinical Associate Professor of Medicine at n y U

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<v Speaker 1>Landgo Medical Center. It's a week where Anthony Faucci came

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<v Speaker 1>out and talked about virus cases could rise to a

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<v Speaker 1>hundred thousand a day if behaviors don't change. The story

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<v Speaker 1>front and center. This is Bloomberg. Is is Bloomberg Business

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<v Speaker 1>Week with Carol Masser and Jason Kelly from Bloomberg Radio.

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<v Speaker 1>And today we're bringing you some of the most important

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<v Speaker 1>and we hope informative conversations we had on our daily

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<v Speaker 1>Bloomberg Business Week radio show this week. And Carol, as

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<v Speaker 1>much as we would love to move on from the virus,

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<v Speaker 1>the virus is not moving on from us. We continue

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<v Speaker 1>to see spiking cases across the country. Well, and I

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<v Speaker 1>feel like it was brought front and center by Anthony Fauci. Right.

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<v Speaker 1>He's the U. S Government's top infectious disease specialist. Jason

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<v Speaker 1>he warned lawmakers that virus cases could rise to a

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<v Speaker 1>hundred thousand a day if behaviors do not change. I'm

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<v Speaker 1>very concerned and I'm not satisfied with what's going on

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<v Speaker 1>because we're going in the wrong direction. One of the

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<v Speaker 1>voices that we talked to weekly is Dr Ian LUs Bader,

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<v Speaker 1>his clinical Associate Professor of Medicine at n y U

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<v Speaker 1>Landgoing Medical Center, and he told us where we are

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<v Speaker 1>when it comes to fighting the virus. Most doctors that

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<v Speaker 1>I speak to certainly are very concerned, and hospitals are

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<v Speaker 1>concerned as they should be um to some degree. You know,

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<v Speaker 1>I think by by not really mandating you know, masks

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<v Speaker 1>and social isolation, really by giving that as an option,

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<v Speaker 1>which you know, with multiple states and in a free country,

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<v Speaker 1>that's certainly one approach. We're really in a way, uh

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<v Speaker 1>following the Swedish model, which is letting nature take its course.

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<v Speaker 1>And when that happens, there's certainly a significant risk. As

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<v Speaker 1>Dr Fauci says, you know, cases at this point we're

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<v Speaker 1>about forty or fifty thousand a day. We know they're

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<v Speaker 1>really much higher because we're really only picking up about

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<v Speaker 1>one intent or only diagnosing one intent. There are probably

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<v Speaker 1>ten times more people who have UH COVID than than

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<v Speaker 1>are actually being picked up by tests. So we're talking

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<v Speaker 1>hundreds of thousands a day of new cases, and of

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<v Speaker 1>course that translates into potentially um higher surge on hospitals

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<v Speaker 1>and health care facilities, and this is what we're seeing

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<v Speaker 1>across the Sun Belt. Yeah, it's not even it's not

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<v Speaker 1>even just the surge with hospitals, which is a concern,

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<v Speaker 1>but really ultimately a higher death rate and then what

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<v Speaker 1>I like to call post COVID syndrome. Even people who

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<v Speaker 1>get through it often have a lot of other symptoms

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<v Speaker 1>and ongoing healthcare issues. So it's it's quite worrisome. Ian.

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<v Speaker 1>Let's talk about that. In anticipation of our conversation, I

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<v Speaker 1>was talking to others about, um, exactly what you're getting to.

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<v Speaker 1>You know, you were the first one, Jason, and I

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<v Speaker 1>can kind of almost remember the day where you talked

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<v Speaker 1>about the blood clots, you know, throughout the body and

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<v Speaker 1>this was just not something you see often. Talk to

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<v Speaker 1>us about the implications of that and and the problems

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<v Speaker 1>that seemed to be maybe staying with some patients even

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<v Speaker 1>after they recover. Exactly, So this uh and Dr Faucci

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<v Speaker 1>has said this. He said, this is a virus with

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<v Speaker 1>protein manifestations, meaning multiple ways of manifesting. We typically think

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<v Speaker 1>of viruses perhaps as an ammonia or fever, chills and aches,

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<v Speaker 1>but this virus is unique. We we really can't think

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<v Speaker 1>of something similar where multiple organs are affected, strokes in

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<v Speaker 1>the brain, and kidney disease, liver disease, very high liver

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<v Speaker 1>function test g I disease, nausea, vomiting, diarrhea, and not

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<v Speaker 1>only that, besides UM killing people with blood clots and

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<v Speaker 1>and some of the latest data show that the virus

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<v Speaker 1>seems to increase platelet aggregation or the stickiness of platelets

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<v Speaker 1>and platelets. Normally, you know, we need to to cause

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<v Speaker 1>some clotting when you get an injury or a cut,

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<v Speaker 1>but when there's a massive increase in platelet stickiness, you

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<v Speaker 1>get clots everywhere. And that probably explains a lot of

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<v Speaker 1>the you know, severe consequences that we see as a

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<v Speaker 1>result of these infections. Well, and presumably that ultimately has

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<v Speaker 1>an impact on a hospital and doctor's abilities to treat

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<v Speaker 1>a whole host of things, including new case is. But

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<v Speaker 1>also this long tail, as it were, uh Ian of

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<v Speaker 1>COVID exactly right, So we have the you know, the

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<v Speaker 1>acute UH injury or the the acute illness, and we're

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<v Speaker 1>still a bit perplexed why there is a number of

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<v Speaker 1>patients who have mild to to no symptoms. And this

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<v Speaker 1>is that large young group of people who are asymptomatic,

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<v Speaker 1>they form a reservoir. They're often feel fine and feel invulnerable.

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<v Speaker 1>They're not wearing masks. They're potentially transferring this to other

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<v Speaker 1>people who are older, which is why you know, universal

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<v Speaker 1>masking is certainly a reasonable request for for all UM

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<v Speaker 1>and then uh, insusceptible patients, you get this really cascade

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<v Speaker 1>of effects that make people more short of breath, have

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<v Speaker 1>clots everywhere, and then even if people survive after hospitalization,

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<v Speaker 1>many have a long term not only psychologic effects but

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<v Speaker 1>physical effects. Ian A Fiser vaccine showed some promise. And

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<v Speaker 1>what's interesting is well street investors they tend to react

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<v Speaker 1>pretty enthusiastically, rather quickly when it comes to virus news

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<v Speaker 1>UM put it in context, when do you realistically still

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<v Speaker 1>expect a vaccine? So I, you know, I think this

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<v Speaker 1>is encouraging news Fightser is one of the number of

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<v Speaker 1>companies Maduna j and j a estro Zeneca, you know,

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<v Speaker 1>who are really moving forward. A lot of these studies

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<v Speaker 1>are going to go into phase three with wider number

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<v Speaker 1>of patients. The Fiser study is is fairly small, uh

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<v Speaker 1>you know, forty five patients or so um, but it

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<v Speaker 1>certainly is encouraging. What we don't know is in a

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<v Speaker 1>larger number of patients, how many will develop antibodies that

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<v Speaker 1>are neutralizing, how long those antibodies will last, and will

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<v Speaker 1>the virus mutates. So I think it is encouraging that

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<v Speaker 1>we're making progress. It is a unique way of making

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<v Speaker 1>UH vaccine with messenger RNA which gets into your own

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<v Speaker 1>cells and uh UH forms these proteins that are typical

0:13:06.840 --> 0:13:10.560
<v Speaker 1>of the coronavirus COVID nineteen, typically the spike protein, and

0:13:10.600 --> 0:13:13.560
<v Speaker 1>then your body forms antibodies to that, so you're not

0:13:13.720 --> 0:13:17.560
<v Speaker 1>subject to the risk of a live virus. And we

0:13:17.640 --> 0:13:20.439
<v Speaker 1>think that this is hopefully a better way. It is

0:13:20.480 --> 0:13:23.480
<v Speaker 1>a relatively new technology, but again there are a lot

0:13:23.520 --> 0:13:28.040
<v Speaker 1>of hurdles before not only is it proven effective, but

0:13:28.559 --> 0:13:32.240
<v Speaker 1>it can be ramped up, manufactured and distributed, and probably

0:13:32.240 --> 0:13:37.719
<v Speaker 1>there'll be several vaccines using similar technology, hopefully with similar efficacy.

0:13:38.120 --> 0:13:41.200
<v Speaker 1>So I think at some point UH and I'm thinking early,

0:13:43.120 --> 0:13:45.439
<v Speaker 1>but I think it can be a very bumpy road

0:13:46.200 --> 0:13:49.160
<v Speaker 1>until we get there where it where it's widespread. That's

0:13:49.200 --> 0:13:52.240
<v Speaker 1>Dr Eatin loss Better, clinical Associate professor of medicine at

0:13:52.360 --> 0:13:54.640
<v Speaker 1>n y U Landgown Medical Center and Jason. I feel

0:13:54.679 --> 0:13:57.160
<v Speaker 1>like so many of our weekly conversations with him have

0:13:57.360 --> 0:14:01.479
<v Speaker 1>really often revealed things at then are in the headline.

0:14:01.520 --> 0:14:03.360
<v Speaker 1>So I really feel like he has kept us ahead

0:14:03.360 --> 0:14:06.520
<v Speaker 1>of the news when it comes to COVID nineteen. Well,

0:14:06.559 --> 0:14:08.800
<v Speaker 1>and one of the reasons, and I think we're feeling

0:14:08.840 --> 0:14:11.440
<v Speaker 1>this acutely, is because New York was so much on

0:14:11.480 --> 0:14:13.719
<v Speaker 1>the front lines in New York City specifically, and he

0:14:13.800 --> 0:14:16.520
<v Speaker 1>was on the front line, so he saw this virus

0:14:16.640 --> 0:14:18.760
<v Speaker 1>up close and personal. He saw the effect that it

0:14:18.840 --> 0:14:22.680
<v Speaker 1>had on doctors and nurses and other essential workers. And

0:14:22.720 --> 0:14:26.720
<v Speaker 1>he's also seen the cautious reopening, a reopening that got

0:14:26.880 --> 0:14:30.280
<v Speaker 1>a little more cautious this week, even as New York,

0:14:30.320 --> 0:14:33.800
<v Speaker 1>New Jersey, Connecticut, all the states around us, in the

0:14:33.840 --> 0:14:37.200
<v Speaker 1>states that we live in. Carol started to say, we

0:14:37.240 --> 0:14:39.240
<v Speaker 1>may need to slow this down because of what's going

0:14:39.280 --> 0:14:42.040
<v Speaker 1>on across the country. Yeah, two steps forward, one step back.

0:14:42.080 --> 0:14:44.920
<v Speaker 1>It feels like you're listening to Bloomberg Business Week coming up.

0:14:44.960 --> 0:14:47.640
<v Speaker 1>We can't forget it's a presidential election year. Why Summer

0:14:47.680 --> 0:14:50.640
<v Speaker 1>saying President Trump and former Vice President Joe Biden, well

0:14:50.680 --> 0:14:53.360
<v Speaker 1>that they've switched roles when it comes to the election

0:14:53.440 --> 0:14:56.200
<v Speaker 1>that's coming up next. It's like a freaky Friday. This

0:14:56.320 --> 0:15:04.920
<v Speaker 1>is Bloomberg. This is Bloomberg Business Week with Carol Masser

0:15:05.040 --> 0:15:09.840
<v Speaker 1>and Jason Kelly from Bloomberg Radio. Well, today we're bring

0:15:09.960 --> 0:15:11.640
<v Speaker 1>you some of the most important and we hope informative

0:15:11.640 --> 0:15:15.240
<v Speaker 1>conversations we've had on our daily radio show, Bloomberg business Week.

0:15:15.600 --> 0:15:18.480
<v Speaker 1>This week, Carol and we can't get too far away

0:15:18.520 --> 0:15:21.520
<v Speaker 1>from politics. No, and it's easy to sometimes forget it's

0:15:21.520 --> 0:15:24.520
<v Speaker 1>a presidential election year. Jason, it's just about four months away.

0:15:24.760 --> 0:15:28.000
<v Speaker 1>Josh Green one of our favorite voices from Business Week

0:15:28.040 --> 0:15:30.360
<v Speaker 1>to have on air. He's a national correspondent. He wrote

0:15:30.360 --> 0:15:34.640
<v Speaker 1>the book about the elections. This week though, writing about

0:15:34.640 --> 0:15:37.600
<v Speaker 1>the role swap going on between President Trump, the incumbent,

0:15:37.960 --> 0:15:40.520
<v Speaker 1>and his challenge our former vice president, Senator Joe Biden.

0:15:40.560 --> 0:15:44.640
<v Speaker 1>Basically Biden Jason is acting more like the incumbent. Josh

0:15:44.720 --> 0:15:48.400
<v Speaker 1>joined us along with Bloomberg Business Week editor Joe Webber. Overall,

0:15:48.440 --> 0:15:50.840
<v Speaker 1>what stood out was just the oddity of this race.

0:15:50.960 --> 0:15:53.520
<v Speaker 1>But the specific thing that seems so odd, as we

0:15:53.560 --> 0:15:55.680
<v Speaker 1>talked about, is that the two guys have sort of

0:15:55.680 --> 0:15:59.960
<v Speaker 1>just swapped rolls. So in speaking to you past presidential strategy,

0:16:00.000 --> 0:16:04.120
<v Speaker 1>administration officials, Trump officials really has to do with the

0:16:04.280 --> 0:16:06.480
<v Speaker 1>unique nature of these two men. I mean, on the

0:16:06.560 --> 0:16:09.880
<v Speaker 1>one hand, Donald Trump, you know, loves being a Kennedy,

0:16:09.960 --> 0:16:13.600
<v Speaker 1>loves holding stadium rallies and tweeting and criticizing people, but

0:16:13.680 --> 0:16:16.640
<v Speaker 1>he's never really kind of content to running the government.

0:16:16.680 --> 0:16:18.440
<v Speaker 1>And when you look at all this going wrong in

0:16:18.480 --> 0:16:22.200
<v Speaker 1>the country, from the spread of COVID to the recession

0:16:22.280 --> 0:16:24.640
<v Speaker 1>and the collapse the stock marketing, all these other things,

0:16:24.880 --> 0:16:26.720
<v Speaker 1>it's kind of understandable why he might not want to

0:16:26.720 --> 0:16:29.840
<v Speaker 1>focus on that and run the way a traditional president would,

0:16:29.840 --> 0:16:33.360
<v Speaker 1>which is having lots of rose garden ceremonies and reminding

0:16:33.400 --> 0:16:36.320
<v Speaker 1>people that he's the president and he's in charge. On

0:16:36.360 --> 0:16:38.720
<v Speaker 1>the other hand, you know, we've never had a candidate

0:16:38.800 --> 0:16:41.720
<v Speaker 1>quite like Joe Biden, somebody who's been on the national

0:16:41.800 --> 0:16:45.840
<v Speaker 1>stage for so long and it's so familiar that he

0:16:45.920 --> 0:16:49.760
<v Speaker 1>doesn't really need to introduce himself to voters the way

0:16:49.800 --> 0:16:52.480
<v Speaker 1>that like a new candidate like Barack Obama did in

0:16:52.480 --> 0:16:56.240
<v Speaker 1>two thousand and eight. Biden doesn't really have to convince people, hey,

0:16:56.280 --> 0:16:59.280
<v Speaker 1>you know, I'm qualified to be president because he's been

0:16:59.400 --> 0:17:01.480
<v Speaker 1>vice president for eight years he's been a senator for

0:17:01.600 --> 0:17:04.280
<v Speaker 1>a hundred and forty years or something like that, and

0:17:04.359 --> 0:17:09.879
<v Speaker 1>so he has very well known name recognition. People have

0:17:09.920 --> 0:17:13.120
<v Speaker 1>a very clear idea of who Joe Biden is, moderate,

0:17:13.240 --> 0:17:15.840
<v Speaker 1>Uncle Joe whatever, whatever, And so he can kind of

0:17:15.880 --> 0:17:18.000
<v Speaker 1>camp out in his basement and as long as he's

0:17:18.080 --> 0:17:22.040
<v Speaker 1>leading in the polls by ten, twelve, fourteen points, he

0:17:22.080 --> 0:17:25.119
<v Speaker 1>can essentially run an incumbents campaign and just say, hey,

0:17:25.200 --> 0:17:29.200
<v Speaker 1>vote for me. I'm Joe. Time to put me in charge. Well,

0:17:29.200 --> 0:17:31.399
<v Speaker 1>and a big difference is, as you write, your story

0:17:31.720 --> 0:17:36.440
<v Speaker 1>is about you know, incumbents, you know, going after um,

0:17:36.760 --> 0:17:39.960
<v Speaker 1>undecided voters in the middle right. And that's what's missing

0:17:40.240 --> 0:17:43.359
<v Speaker 1>from Trump. Yeah, it really is. I mean, look, there's

0:17:43.359 --> 0:17:46.680
<v Speaker 1>a reason that income in presence of both parties going

0:17:46.720 --> 0:17:49.360
<v Speaker 1>back a hundred years tend to do the same thing.

0:17:49.840 --> 0:17:52.520
<v Speaker 1>You roll out a big second term agenda, You bring

0:17:52.520 --> 0:17:56.600
<v Speaker 1>in government business big wigs into the Oval office, You

0:17:56.680 --> 0:17:59.199
<v Speaker 1>kind of flaunt the power that you have in the

0:17:59.240 --> 0:18:04.400
<v Speaker 1>bully pulp it and sort of established the conditions by

0:18:04.400 --> 0:18:07.160
<v Speaker 1>which voters think, you know, that guy looks like he's

0:18:07.160 --> 0:18:09.200
<v Speaker 1>in charge of Thanks, let's give him four more years.

0:18:09.240 --> 0:18:13.639
<v Speaker 1>That's worked for every president you know, except for George H. W.

0:18:13.880 --> 0:18:17.359
<v Speaker 1>Bush and Jimmy Carter and my in my lifetime, and

0:18:17.440 --> 0:18:20.680
<v Speaker 1>you know, because the incumbents, he has a real measurable advantage.

0:18:21.040 --> 0:18:23.960
<v Speaker 1>So it's sort of interesting that Trump has chosen to

0:18:24.840 --> 0:18:28.159
<v Speaker 1>forego those potential advantages. I mean, he can, you know,

0:18:28.280 --> 0:18:32.119
<v Speaker 1>call a nationally televised addressed you know, he can reach out.

0:18:32.200 --> 0:18:34.399
<v Speaker 1>You know, he can you can start jobs program. There

0:18:34.440 --> 0:18:36.520
<v Speaker 1>are things that you do in a big recession that

0:18:36.520 --> 0:18:39.960
<v Speaker 1>Trump is just not doing. And by failing to do those,

0:18:40.000 --> 0:18:43.880
<v Speaker 1>I think that helps explain why it is that swing voters,

0:18:44.000 --> 0:18:46.960
<v Speaker 1>voters in the middle at least right now, according to

0:18:47.040 --> 0:18:52.720
<v Speaker 1>the polls we have, are primarily signing with Joe Biden. So, Josh,

0:18:52.760 --> 0:18:55.920
<v Speaker 1>I mentioned the the artwork, and for those who haven't

0:18:55.960 --> 0:18:59.360
<v Speaker 1>seen it, and because this is obviously a radio program,

0:18:59.800 --> 0:19:03.919
<v Speaker 1>the Our Department superimposed a Biden face on Trump and

0:19:03.960 --> 0:19:07.080
<v Speaker 1>a Trump face on Biden to get this point across um.

0:19:07.200 --> 0:19:10.760
<v Speaker 1>And I'm wondering if that's still haunting you, Josh. It

0:19:10.920 --> 0:19:16.159
<v Speaker 1>is haunting my dreams and my nightmare. I tweeted, I

0:19:16.320 --> 0:19:18.440
<v Speaker 1>treated out the image of my Twitter feed a little

0:19:18.440 --> 0:19:20.399
<v Speaker 1>a little while ago. Anybody wants to check it out

0:19:20.440 --> 0:19:23.400
<v Speaker 1>and I'm pretty sure it's a Business Week um online

0:19:23.400 --> 0:19:26.280
<v Speaker 1>in the print, but yeah, it's it is weird. The

0:19:26.320 --> 0:19:30.959
<v Speaker 1>face the face swapping is a very vivid visual representation

0:19:31.000 --> 0:19:32.720
<v Speaker 1>of the broader idea I was trying to get out

0:19:32.760 --> 0:19:34.159
<v Speaker 1>here and one that you will not be able to

0:19:34.160 --> 0:19:37.080
<v Speaker 1>shake from your mind for better or force, and that's

0:19:37.080 --> 0:19:40.879
<v Speaker 1>Sploomberg Business Sweet national correspondent Josh Green, along with Joel Weber,

0:19:40.920 --> 0:19:44.320
<v Speaker 1>the editor of the magazine, and the art. As these

0:19:44.320 --> 0:19:46.800
<v Speaker 1>guys alluded to for this story. You gotta go check

0:19:46.840 --> 0:19:49.040
<v Speaker 1>it out if you're listening to us on the radio,

0:19:49.480 --> 0:19:52.080
<v Speaker 1>just you know, go to Josh Green's Twitter feed because

0:19:52.520 --> 0:19:56.520
<v Speaker 1>it says a lot about where we are and it

0:19:56.720 --> 0:20:00.240
<v Speaker 1>also a, as you said at the top, Carol, a

0:20:00.320 --> 0:20:02.479
<v Speaker 1>reminder we're still in the midst of a presidential election

0:20:02.520 --> 0:20:05.520
<v Speaker 1>and also are a reminder that when Donald Trump has involved,

0:20:05.840 --> 0:20:08.639
<v Speaker 1>it's never business as usual, and it certainly is the

0:20:08.680 --> 0:20:11.239
<v Speaker 1>case as we get closer and closer to November. That's

0:20:11.240 --> 0:20:12.920
<v Speaker 1>what I was thinking when we're talking to Josh and Joel.

0:20:12.920 --> 0:20:16.560
<v Speaker 1>It's an unusual year on so many different levels, including politics.

0:20:16.920 --> 0:20:19.000
<v Speaker 1>You're listening to Bloomberg Business Week coming up as the

0:20:19.000 --> 0:20:22.239
<v Speaker 1>presidential election heats up. We're gonna train our people who

0:20:22.280 --> 0:20:26.919
<v Speaker 1>are professionals um in sports, the sports business, to be

0:20:27.040 --> 0:20:30.440
<v Speaker 1>professionals in the voting business. We'll hear more from Atlanta

0:20:30.480 --> 0:20:33.400
<v Speaker 1>Hawks CEO Steve Coonan, who's taking steps to in shore

0:20:33.440 --> 0:20:36.720
<v Speaker 1>Atlanta voters can get to the polls. This is Bloomberg.

0:20:41.040 --> 0:20:44.520
<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

0:20:44.640 --> 0:20:47.760
<v Speaker 1>Kelly from Bloomberg Radio. Well, today we're bringing you some

0:20:47.800 --> 0:20:50.200
<v Speaker 1>of the most important, we hope informative conversations we had

0:20:50.240 --> 0:20:54.000
<v Speaker 1>on our daily radio show this week. And Carol, it's

0:20:54.080 --> 0:20:58.120
<v Speaker 1>a business of sports invasion, but it's a great invasion.

0:20:58.160 --> 0:21:00.199
<v Speaker 1>And Jason, we know that this year is turning to

0:21:00.240 --> 0:21:03.040
<v Speaker 1>be a very different year on many levels. That includes

0:21:03.080 --> 0:21:05.680
<v Speaker 1>the upcoming presidential election. You and Micha Lynch had an

0:21:05.680 --> 0:21:09.760
<v Speaker 1>interview with the Landahawk CEO Steve Coonan. We have offered

0:21:09.880 --> 0:21:13.119
<v Speaker 1>our arena, State Farm Arena, which is about seven hundred

0:21:13.160 --> 0:21:18.560
<v Speaker 1>thousand square feet, to the Fulton County Commission to host

0:21:19.040 --> 0:21:22.560
<v Speaker 1>voting for both the August runoff in the general election,

0:21:23.280 --> 0:21:26.040
<v Speaker 1>and we will be the home of early voting for

0:21:26.119 --> 0:21:29.600
<v Speaker 1>Fulton County, which is a county that has almost a

0:21:29.640 --> 0:21:34.400
<v Speaker 1>million registered voters UM in early voting in Georgia, you're

0:21:34.400 --> 0:21:38.480
<v Speaker 1>allowed to vote in any super precinct. So we will

0:21:39.080 --> 0:21:41.800
<v Speaker 1>take our full time staff and turn them into full

0:21:41.840 --> 0:21:46.040
<v Speaker 1>time poll workers. One of the difficulties Georgia has had

0:21:46.720 --> 0:21:50.520
<v Speaker 1>is that they aren't volunteer training but maybe an hour

0:21:50.640 --> 0:21:53.919
<v Speaker 1>before the polls opened. And we're gonna train our people

0:21:54.000 --> 0:21:57.960
<v Speaker 1>who are professionals the sports business to be professionals in

0:21:58.000 --> 0:22:01.800
<v Speaker 1>the voting business. They'll train for a week. We will

0:22:01.840 --> 0:22:05.600
<v Speaker 1>open our doors, we will socially distant, we will allow

0:22:05.680 --> 0:22:12.560
<v Speaker 1>for handicap, we will allow um for any kind of needs.

0:22:13.200 --> 0:22:17.480
<v Speaker 1>And the biggest need is for an efficient, timely way

0:22:17.520 --> 0:22:20.359
<v Speaker 1>to vote, and hopefully that's what we're going to deliver

0:22:20.480 --> 0:22:23.400
<v Speaker 1>to the city of Atlanta in Fulam County. Steve, take

0:22:23.440 --> 0:22:26.640
<v Speaker 1>me through the process here, because I'm a Boston guy,

0:22:26.720 --> 0:22:28.879
<v Speaker 1>and if this idea of surfaced here in Boston, it

0:22:28.880 --> 0:22:30.760
<v Speaker 1>would take a decade to get it through all the

0:22:30.800 --> 0:22:33.000
<v Speaker 1>appropriate people that need to put the stamp on it.

0:22:33.200 --> 0:22:35.400
<v Speaker 1>Who'd you have to deal with, who gave the green light,

0:22:35.480 --> 0:22:40.640
<v Speaker 1>and whether roadblocks or any impediments. Actually it moved pretty quickly.

0:22:41.160 --> 0:22:43.800
<v Speaker 1>I kind of had the idea when I was watching

0:22:43.920 --> 0:22:47.359
<v Speaker 1>the protests the first couple of nights, because they were

0:22:47.440 --> 0:22:51.240
<v Speaker 1>literally at the street intersection of where our arena sits,

0:22:51.280 --> 0:22:54.280
<v Speaker 1>and that was the epicenter of the protests in downtown Atlanta.

0:22:55.200 --> 0:23:00.000
<v Speaker 1>And protests have to lead to change, and changes very

0:23:00.040 --> 0:23:04.480
<v Speaker 1>very difficult, and in my mind, the one thing that

0:23:04.560 --> 0:23:08.560
<v Speaker 1>I thought we could help influence immediately was voting. And

0:23:08.640 --> 0:23:11.880
<v Speaker 1>so because of the unique structure of the NBA season

0:23:12.520 --> 0:23:14.800
<v Speaker 1>this year that we're not starting our season in mid

0:23:14.880 --> 0:23:18.800
<v Speaker 1>October has traditionally done. But in some time in December,

0:23:19.560 --> 0:23:23.000
<v Speaker 1>our building was open and available. So I had a

0:23:23.040 --> 0:23:26.600
<v Speaker 1>conversation with our coach, who is coach Lloyd Pierce, who

0:23:26.600 --> 0:23:31.560
<v Speaker 1>has been leading the Coaches Association on social justice and

0:23:31.600 --> 0:23:34.760
<v Speaker 1>has been very very active, to bounce it off at him.

0:23:34.880 --> 0:23:38.680
<v Speaker 1>He liked the idea. Our owner, Tony Rustler, liked the idea.

0:23:39.320 --> 0:23:42.800
<v Speaker 1>So I placed a call to Fulton County Chairman Rob Pitts,

0:23:42.840 --> 0:23:46.400
<v Speaker 1>who I had known through my career, and he called

0:23:46.400 --> 0:23:48.120
<v Speaker 1>me back the next day and said, can we tour

0:23:48.200 --> 0:23:51.560
<v Speaker 1>the arena? And they walked in the arena and within

0:23:51.600 --> 0:23:53.240
<v Speaker 1>an hour we had a deal, and we did a

0:23:53.280 --> 0:23:56.960
<v Speaker 1>press conference forty eight hours later. You had to have

0:23:57.000 --> 0:23:59.040
<v Speaker 1>been surprised to eve that it moved that fast. I mean,

0:23:59.080 --> 0:24:01.760
<v Speaker 1>you've been doing this for a long time, you know,

0:24:02.320 --> 0:24:05.639
<v Speaker 1>it's interesting. I really applaud the Fulton County folks. They

0:24:05.680 --> 0:24:08.480
<v Speaker 1>were very humble. They said they're going to move from

0:24:08.480 --> 0:24:11.679
<v Speaker 1>worst to first. They understood the dilemma they were in.

0:24:11.680 --> 0:24:14.840
<v Speaker 1>In fact, their head of voter registration said, we didn't

0:24:14.840 --> 0:24:18.040
<v Speaker 1>know how we would solve this problem. So when somebody

0:24:18.080 --> 0:24:22.000
<v Speaker 1>thinks you're a good guy, going in and candidly, we

0:24:22.119 --> 0:24:24.960
<v Speaker 1>offered him everything. We're gonna pay our employees, we're going

0:24:25.040 --> 0:24:28.240
<v Speaker 1>to make the parking free. We've got Marto, which is

0:24:28.359 --> 0:24:31.520
<v Speaker 1>rapid transit in Atlanta, to reopen its station, which is

0:24:32.480 --> 0:24:36.480
<v Speaker 1>from our door. We gave him a turnkey solution because

0:24:36.480 --> 0:24:41.280
<v Speaker 1>this was something we felt passionately about. And yes, I

0:24:41.359 --> 0:24:46.240
<v Speaker 1>was stunned that it moved so quickly. And I just think,

0:24:46.359 --> 0:24:49.119
<v Speaker 1>you know, good timing met a good opportunity with a

0:24:49.119 --> 0:24:53.280
<v Speaker 1>good solution. For us, it gives us a real opportunity

0:24:53.320 --> 0:24:57.880
<v Speaker 1>to do something to help effect change, and for Fulton County,

0:24:58.000 --> 0:25:02.280
<v Speaker 1>it gives them a building that has everything you need

0:25:02.320 --> 0:25:04.240
<v Speaker 1>that you're not going to find in a classroom. Or

0:25:04.280 --> 0:25:09.520
<v Speaker 1>a library, you know, great connectivity and WiFi, highly educated,

0:25:09.560 --> 0:25:15.240
<v Speaker 1>trained young staff, spacing for social distancing. We gave them

0:25:15.240 --> 0:25:18.920
<v Speaker 1>our practice court for a month with a secure with

0:25:19.040 --> 0:25:21.920
<v Speaker 1>twenty four hour security. Is where they're going to count

0:25:21.920 --> 0:25:26.480
<v Speaker 1>all the mail in an absentee ballots. So we're literally

0:25:26.520 --> 0:25:30.359
<v Speaker 1>turning our building from State Farm arena to like a

0:25:30.400 --> 0:25:34.040
<v Speaker 1>good neighbor State Farm. Is there, state Farm left and Central?

0:25:34.480 --> 0:25:37.880
<v Speaker 1>How did I do on that flock? Pretty good? Pretty good?

0:25:37.880 --> 0:25:40.800
<v Speaker 1>They're gonna be happy, you know, sometimes going and voting

0:25:40.920 --> 0:25:42.800
<v Speaker 1>to us. As you said, a school or a library

0:25:42.840 --> 0:25:45.000
<v Speaker 1>or fire station, you could stand in line for a

0:25:45.040 --> 0:25:49.560
<v Speaker 1>long long time if if it's inclement weather, it discourages people.

0:25:49.640 --> 0:25:51.439
<v Speaker 1>But you know, I've been to that facility. I'm a

0:25:51.440 --> 0:25:53.080
<v Speaker 1>Boston guy, but I spent a week down there at

0:25:53.080 --> 0:25:56.840
<v Speaker 1>the super Bowl. It's a great facility, public transportation. This

0:25:56.920 --> 0:26:00.800
<v Speaker 1>might become such a pleasurable experience that you might be

0:26:00.840 --> 0:26:03.000
<v Speaker 1>asked to do it every time there's a major election,

0:26:03.040 --> 0:26:05.000
<v Speaker 1>at least every four years. So are you ready for that?

0:26:05.880 --> 0:26:08.600
<v Speaker 1>I would love that if it became a national NBA

0:26:08.720 --> 0:26:12.760
<v Speaker 1>holiday in every arena and in the league. Did it? Yeah?

0:26:12.960 --> 0:26:14.679
<v Speaker 1>I mean, have you heard from other I mean, I

0:26:14.720 --> 0:26:17.040
<v Speaker 1>know that this is brand new, but I have to

0:26:17.119 --> 0:26:19.320
<v Speaker 1>think this is an idea that could catch on across

0:26:19.359 --> 0:26:22.119
<v Speaker 1>the leagues. I talked to six teams. We have a

0:26:22.200 --> 0:26:25.199
<v Speaker 1>network of NBA presidents. We work together even though we

0:26:25.280 --> 0:26:29.160
<v Speaker 1>compete on the court, where business partners off. And there's

0:26:29.200 --> 0:26:31.600
<v Speaker 1>only thirty of these jobs in the world. So we

0:26:31.640 --> 0:26:35.760
<v Speaker 1>talked quite a bit. So I had multiple cities, UM

0:26:36.000 --> 0:26:39.359
<v Speaker 1>call me and multiple cities are doing voter registration and

0:26:39.400 --> 0:26:41.840
<v Speaker 1>they've already got their programs into place, so they're going

0:26:41.880 --> 0:26:44.520
<v Speaker 1>to look. You know, if you own your building, your

0:26:44.600 --> 0:26:49.360
<v Speaker 1>building is going to be dark from most likely concerts,

0:26:49.400 --> 0:26:53.080
<v Speaker 1>and um, the start of hockey and basketball are being delayed.

0:26:53.720 --> 0:26:55.760
<v Speaker 1>It's a great opportunity, and I think one of the

0:26:55.880 --> 0:27:00.880
<v Speaker 1>keys is through our owner, Tony Wrestler and his generosity.

0:27:02.400 --> 0:27:06.360
<v Speaker 1>We've been paying all our employees and so bye bye

0:27:07.400 --> 0:27:10.720
<v Speaker 1>treating people well. Now we need something back from our

0:27:10.760 --> 0:27:14.040
<v Speaker 1>staff and they couldn't be more excited to participate. So

0:27:14.440 --> 0:27:17.920
<v Speaker 1>they're going from full time sports employees, hawks employees, the

0:27:18.000 --> 0:27:21.959
<v Speaker 1>full time poll workers, which really hasn't happened. So Steve,

0:27:22.080 --> 0:27:23.600
<v Speaker 1>you know, we were talking about the n b A

0:27:23.760 --> 0:27:27.560
<v Speaker 1>and you put it very well that they're only thirty

0:27:27.600 --> 0:27:29.879
<v Speaker 1>of these jobs, and you guys talk all the time.

0:27:30.560 --> 0:27:36.320
<v Speaker 1>It does strike me that the NBA has been more

0:27:36.320 --> 0:27:40.080
<v Speaker 1>progressive than most leagues in terms of activism, in terms

0:27:40.080 --> 0:27:44.159
<v Speaker 1>of reacting and maybe being proactive around a lot of

0:27:44.200 --> 0:27:47.720
<v Speaker 1>social issues. Aid you agree and be why is that?

0:27:48.960 --> 0:27:52.679
<v Speaker 1>I absolutely agree. I think if you look at I

0:27:52.720 --> 0:27:55.680
<v Speaker 1>think it has to start on two levels. I think

0:27:55.720 --> 0:27:59.600
<v Speaker 1>the first its ownership structure. You know, Adam Silver, who

0:27:59.720 --> 0:28:04.320
<v Speaker 1>is progressive and innovative and a phenomenal leader, works for

0:28:04.400 --> 0:28:08.240
<v Speaker 1>owners And if you look at the ownership in our league,

0:28:08.359 --> 0:28:11.320
<v Speaker 1>it's not generational ownership like you see in the NFL.

0:28:11.680 --> 0:28:14.280
<v Speaker 1>I mean, you have wonderful families who have owned a

0:28:14.280 --> 0:28:18.359
<v Speaker 1>football team since the start. Here you've got this next

0:28:18.440 --> 0:28:23.760
<v Speaker 1>generation of private equity and investors and Steve Balmer and

0:28:23.840 --> 0:28:30.720
<v Speaker 1>people who are you know, well versed in the needs

0:28:30.760 --> 0:28:34.840
<v Speaker 1>of community when you buy a sports team. Mark Cuban

0:28:34.880 --> 0:28:36.600
<v Speaker 1>wrote this, and in fact, you wrote a letter to

0:28:36.640 --> 0:28:39.720
<v Speaker 1>Bomber that was great. It said, you don't own the team,

0:28:39.720 --> 0:28:41.880
<v Speaker 1>You're just the steward of the team, and the team

0:28:41.920 --> 0:28:44.800
<v Speaker 1>is owned by your community. Tony calls our team a

0:28:44.800 --> 0:28:49.080
<v Speaker 1>community asset, and I think sports are the great unifier.

0:28:49.120 --> 0:28:52.520
<v Speaker 1>One of the reasons that I left the TV industry

0:28:52.560 --> 0:28:56.280
<v Speaker 1>and went and ran my team in my town was

0:28:56.360 --> 0:28:59.320
<v Speaker 1>because I thought we could do more to unite and

0:28:59.400 --> 0:29:02.800
<v Speaker 1>excite the city of Atlanta than any policy or politician.

0:29:03.520 --> 0:29:06.240
<v Speaker 1>And I think sports has the ability, and we're kind

0:29:06.240 --> 0:29:10.239
<v Speaker 1>of seeing it with our announcement to solve problems and

0:29:10.320 --> 0:29:14.360
<v Speaker 1>create opportunity in a very unique way. But I think

0:29:14.400 --> 0:29:19.400
<v Speaker 1>our young ownership structure with people who are invested in

0:29:19.440 --> 0:29:24.280
<v Speaker 1>their communities and also understanding our players are our product,

0:29:24.400 --> 0:29:26.680
<v Speaker 1>and our players want to have a voice in Our

0:29:26.720 --> 0:29:31.280
<v Speaker 1>players are our partners. We share our revenue virtually fifty fifty.

0:29:31.640 --> 0:29:35.080
<v Speaker 1>I think it's fifty point one, but surrounding sake, let's

0:29:35.080 --> 0:29:39.040
<v Speaker 1>go with and they want to do more than basketball,

0:29:39.120 --> 0:29:41.440
<v Speaker 1>and we want to be more than a basketball team.

0:29:41.480 --> 0:29:46.400
<v Speaker 1>So I think the aspirations line up perfectly in Orlando, Steve,

0:29:46.440 --> 0:29:48.760
<v Speaker 1>there's going to be on the floor painted on all

0:29:48.760 --> 0:29:52.160
<v Speaker 1>the courts that are playing Black Lives Matter? Um will

0:29:52.200 --> 0:29:55.080
<v Speaker 1>that carryovers went to if we come to the next

0:29:55.120 --> 0:29:58.640
<v Speaker 1>season in the NBA, and could we see visible signage

0:29:58.680 --> 0:30:01.200
<v Speaker 1>of standing up for so a little justice in the

0:30:01.240 --> 0:30:05.240
<v Speaker 1>thirty arenas around the NBA. I can't comment on whether

0:30:05.320 --> 0:30:08.800
<v Speaker 1>it carries over, but I think the idea of strong

0:30:08.880 --> 0:30:16.120
<v Speaker 1>pro social statements and positionings and reinforcement of ideals absolutely

0:30:16.200 --> 0:30:19.640
<v Speaker 1>makes sense. You know, I said, I haven't even discussed

0:30:19.640 --> 0:30:22.400
<v Speaker 1>that with anybody. I saw that you thought it was fantastic,

0:30:22.440 --> 0:30:25.840
<v Speaker 1>and I think it's a huge statement then, and I'm very,

0:30:25.960 --> 0:30:28.840
<v Speaker 1>very very proud to be part of the NBA when

0:30:28.840 --> 0:30:32.640
<v Speaker 1>they make statements like that. That's Atlanta Hawk CEO Steve

0:30:32.680 --> 0:30:35.239
<v Speaker 1>Coonan Jason with you and of course Mike Lent you

0:30:35.280 --> 0:30:37.920
<v Speaker 1>guys interviewed him for the Business of Sports. I think

0:30:37.920 --> 0:30:40.640
<v Speaker 1>this is fascinating and I'm curious to see if other

0:30:40.760 --> 0:30:43.800
<v Speaker 1>cities and states start to do the same thing. Well,

0:30:43.840 --> 0:30:46.320
<v Speaker 1>and it's a callback to last week's invasion that I

0:30:46.400 --> 0:30:49.560
<v Speaker 1>had into this show, which was Lebron James and everything

0:30:49.600 --> 0:30:52.040
<v Speaker 1>that he's doing around this more than a vote effort.

0:30:52.200 --> 0:30:55.480
<v Speaker 1>I mean, what we're talking about here, Carol, is an

0:30:55.520 --> 0:30:59.800
<v Speaker 1>attempt to write some structural wrongs that have to do

0:31:00.120 --> 0:31:03.160
<v Speaker 1>with access to voting in this country. It's just that simple.

0:31:03.520 --> 0:31:06.440
<v Speaker 1>These are the sorts of efforts I really believe that

0:31:06.520 --> 0:31:11.080
<v Speaker 1>could fundamentally alter Dare I say democracy in the United States. Well,

0:31:11.120 --> 0:31:12.800
<v Speaker 1>I love what this team is doing, right, because they're

0:31:12.800 --> 0:31:16.560
<v Speaker 1>also challenging other NBA franchises to essentially become civically involved

0:31:16.560 --> 0:31:18.960
<v Speaker 1>ahead of the November election. So let's see if everybody

0:31:19.200 --> 0:31:21.480
<v Speaker 1>follow suit. Kind of keeping my fingers crossed on that,

0:31:21.760 --> 0:31:23.560
<v Speaker 1>me too. That wraps up the first hour of the

0:31:23.560 --> 0:31:26.360
<v Speaker 1>weekend edition of Bloomberg Business Week from Bloomberg Radio. I'm

0:31:26.440 --> 0:31:28.880
<v Speaker 1>Jason Kelly and I'm Carol Masser. Plenty coming up in

0:31:28.880 --> 0:31:31.080
<v Speaker 1>our next hour as we take you into our special

0:31:31.240 --> 0:31:34.320
<v Speaker 1>double issue. It's the heist edition, perfect for stay at

0:31:34.320 --> 0:31:37.880
<v Speaker 1>home reads or maybe social distancing beach reads. Perhaps, Yeah,

0:31:38.000 --> 0:31:40.440
<v Speaker 1>just don't get any ideas about stealing stuff. Plus, we'll

0:31:40.480 --> 0:31:43.680
<v Speaker 1>hear from Mac Weldon CEO Brian Burger his take on

0:31:43.760 --> 0:31:46.960
<v Speaker 1>running retail during this new world order. That and so

0:31:47.040 --> 0:31:54.800
<v Speaker 1>much more is coming up next. This is Bloomberg. This

0:31:55.080 --> 0:31:58.640
<v Speaker 1>is Bloomberg Business Week with Carol Masser and Jason Kelly

0:31:58.960 --> 0:32:02.479
<v Speaker 1>from Bloomberg rate O. Hello, I'm Carol Masser and I'm

0:32:02.560 --> 0:32:04.360
<v Speaker 1>Jason Kelly. Plenty ahead a few in this hour of

0:32:04.400 --> 0:32:07.480
<v Speaker 1>the weekend edition of Bloomberg Business Week, including our conversation

0:32:07.520 --> 0:32:09.440
<v Speaker 1>with an old friend of the show mac Weldon CEO

0:32:09.560 --> 0:32:13.160
<v Speaker 1>Brian Burger on the front lines carol of retail and

0:32:13.200 --> 0:32:16.080
<v Speaker 1>the collision of e commerce and brick and mortar, if

0:32:16.120 --> 0:32:20.080
<v Speaker 1>that's even a thing anymore. Plus time to eat, Yes,

0:32:20.280 --> 0:32:24.480
<v Speaker 1>exactly impossible. Foods Chief financial Officer David Lee stopped by.

0:32:24.600 --> 0:32:27.719
<v Speaker 1>He talked about expanding sales of their plant based sausage.

0:32:27.760 --> 0:32:31.200
<v Speaker 1>They're rolling it out nationwide, and he had some interesting

0:32:31.200 --> 0:32:33.880
<v Speaker 1>statistics about what's been happening at their company as a

0:32:33.920 --> 0:32:37.240
<v Speaker 1>result of the lockdown. But first, let's sake you inside

0:32:37.280 --> 0:32:39.840
<v Speaker 1>the Heist edition. It's a double issue of the magazine,

0:32:40.040 --> 0:32:42.920
<v Speaker 1>an annual tradition. Now here's the editor of the magazine,

0:32:42.960 --> 0:32:47.280
<v Speaker 1>Joel Webber and Max Chafkin. He oversaw the whole issue. Well,

0:32:47.320 --> 0:32:49.720
<v Speaker 1>you know, this is a third annual Heist issue. It's

0:32:49.800 --> 0:32:54.920
<v Speaker 1>a huge testament to one Max Chafkin, who has become

0:32:55.000 --> 0:32:58.360
<v Speaker 1>just the captain of this thing. And you know, Max

0:32:58.400 --> 0:33:00.600
<v Speaker 1>and I just like all year long or basically like

0:33:00.760 --> 0:33:04.040
<v Speaker 1>talking about this issue and like putting together our our

0:33:04.080 --> 0:33:06.800
<v Speaker 1>works in progress list or whip list, and you know,

0:33:07.480 --> 0:33:08.840
<v Speaker 1>trying to figure out the ones that are going to

0:33:08.920 --> 0:33:10.920
<v Speaker 1>make it or not make it. And you know that

0:33:11.120 --> 0:33:14.320
<v Speaker 1>this issue is a culmination really of that process and

0:33:14.680 --> 0:33:17.440
<v Speaker 1>a huge testament to him. And you know, all these

0:33:17.600 --> 0:33:20.480
<v Speaker 1>UM reads, you know, we've always said joke that, um,

0:33:20.520 --> 0:33:22.239
<v Speaker 1>we want to kind of steal your summer with this

0:33:22.320 --> 0:33:25.880
<v Speaker 1>issue and and boy, um could we have come out

0:33:25.960 --> 0:33:28.360
<v Speaker 1>at a better moment in time for that. Um. So

0:33:28.440 --> 0:33:32.080
<v Speaker 1>hopefully everyone can you know, pack this around all summer

0:33:32.160 --> 0:33:34.880
<v Speaker 1>long and take their time enjoying it, because the stories

0:33:34.920 --> 0:33:40.120
<v Speaker 1>are just tremendously good. Max, what is your favorite? I mean,

0:33:40.160 --> 0:33:43.200
<v Speaker 1>you know, I love them all, but the story that

0:33:43.440 --> 0:33:46.760
<v Speaker 1>Carol mentioned at the top, the Super Bowl Ring pis

0:33:46.880 --> 0:33:51.240
<v Speaker 1>um is is epic and wonderful. It's by Zeeke Fox,

0:33:51.320 --> 0:33:53.600
<v Speaker 1>and I don't want to ruin the whole thing, um,

0:33:53.600 --> 0:33:56.479
<v Speaker 1>but it's about a very very very committed New England

0:33:56.480 --> 0:34:02.560
<v Speaker 1>Patriots fan who decided in basically that thirteen years ago

0:34:02.600 --> 0:34:06.120
<v Speaker 1>to get revenge on on the Giants and the way

0:34:06.120 --> 0:34:08.319
<v Speaker 1>he decided to do that was by healing their Super

0:34:08.320 --> 0:34:11.319
<v Speaker 1>Bowl now and it wasn't even the biggest heist that

0:34:11.360 --> 0:34:13.560
<v Speaker 1>he went math for that you'll have to read the story.

0:34:14.360 --> 0:34:17.880
<v Speaker 1>Um Uh. You know you guys talked with Clear Steth

0:34:18.560 --> 0:34:23.319
<v Speaker 1>yesterday about her story about the Gardner Museum where this

0:34:23.520 --> 0:34:28.839
<v Speaker 1>five million dollar mystery remains, this this sort of thing

0:34:28.880 --> 0:34:30.640
<v Speaker 1>in the art world that no one has ever been

0:34:30.680 --> 0:34:34.520
<v Speaker 1>able to crack. Um. My favorite little detail about that

0:34:34.600 --> 0:34:37.319
<v Speaker 1>is we call it we've called it the case of

0:34:37.360 --> 0:34:41.480
<v Speaker 1>the Empty Frames, because the museum has to keep the

0:34:41.560 --> 0:34:46.160
<v Speaker 1>frames empty on the walls because otherwise the the entire

0:34:46.520 --> 0:34:49.840
<v Speaker 1>museum would actually turn over to Harvard and they have

0:34:49.920 --> 0:34:52.280
<v Speaker 1>to keep things exactly as they were when the eras

0:34:52.320 --> 0:34:55.399
<v Speaker 1>handed them down and created the museum. Um. So it's

0:34:55.440 --> 0:34:57.400
<v Speaker 1>like a heist within a heist if they you know,

0:34:57.400 --> 0:35:00.880
<v Speaker 1>if they act out of wine U and the stories

0:35:00.920 --> 0:35:02.440
<v Speaker 1>just kind of keep going. There's an amazing one that

0:35:02.480 --> 0:35:07.360
<v Speaker 1>we just published today by Natalie Obico Pearson Um about

0:35:07.520 --> 0:35:12.440
<v Speaker 1>Huawei and Canada, where there was once a company called Nortel.

0:35:13.120 --> 0:35:18.759
<v Speaker 1>A mysterious hack um sink that company Whahwei. It coincides

0:35:18.800 --> 0:35:21.360
<v Speaker 1>with basically the moment in time that Whahwei really started

0:35:21.400 --> 0:35:25.640
<v Speaker 1>to emerge as a dominant force. And actually, uh Whahwei

0:35:25.880 --> 0:35:29.600
<v Speaker 1>ended up hiring a whole team of Nortel engineers who

0:35:29.680 --> 0:35:32.719
<v Speaker 1>basically ended up being the ones that built five G

0:35:32.920 --> 0:35:35.480
<v Speaker 1>at Wahwei. So it's a way for us to be

0:35:36.080 --> 0:35:39.120
<v Speaker 1>both timely and timeless, which is sort of one of

0:35:39.120 --> 0:35:41.000
<v Speaker 1>my favorite attributes that we try and do it. They're

0:35:41.080 --> 0:35:43.520
<v Speaker 1>just so much fun. So Max, I'm just curious about

0:35:43.520 --> 0:35:45.640
<v Speaker 1>the conversations you guys have in the news room when

0:35:45.640 --> 0:35:47.440
<v Speaker 1>you are putting this together. You gotta think about it. It

0:35:47.360 --> 0:35:49.360
<v Speaker 1>It comes out every year, at least for the last

0:35:49.480 --> 0:35:52.160
<v Speaker 1>four years, so you know what goes on in the

0:35:52.160 --> 0:35:53.600
<v Speaker 1>news room as you get ready, you know, and you

0:35:53.640 --> 0:35:57.799
<v Speaker 1>plan for this well. So I mean these are mostly fun.

0:35:58.440 --> 0:36:00.799
<v Speaker 1>Not every story in this issue is what I would call,

0:36:01.239 --> 0:36:04.040
<v Speaker 1>you know, a hundred percent fall laugh. Um. But but

0:36:04.120 --> 0:36:06.439
<v Speaker 1>for the most part, we're talking about stories that are

0:36:06.440 --> 0:36:10.120
<v Speaker 1>fun and entertaining to report and and and entertaining to

0:36:10.200 --> 0:36:12.239
<v Speaker 1>write and entertaining to read. And so you know, the

0:36:12.280 --> 0:36:15.239
<v Speaker 1>reporters in the newsroom like this issue. It's a it's

0:36:15.239 --> 0:36:19.160
<v Speaker 1>a kind of journalist favorite and um and so yeah,

0:36:19.200 --> 0:36:21.560
<v Speaker 1>throughout the year, you know, we're Joel, like Joel said,

0:36:21.560 --> 0:36:24.880
<v Speaker 1>you know, we're fielding pitches, um for these stories. The

0:36:25.120 --> 0:36:27.600
<v Speaker 1>super Bowl one that I mentioned was, uh, you know

0:36:27.760 --> 0:36:30.120
<v Speaker 1>months in the making. I think we first started talking

0:36:30.120 --> 0:36:33.359
<v Speaker 1>about it in October and November of last year. Um

0:36:33.640 --> 0:36:36.480
<v Speaker 1>and uh and and and so it's it's kind of

0:36:36.480 --> 0:36:39.400
<v Speaker 1>a combination of just sort of over the year, uh,

0:36:39.440 --> 0:36:41.279
<v Speaker 1>you know, fielding a bunch of pitches, but then also

0:36:41.320 --> 0:36:44.200
<v Speaker 1>trying to be a little bit imaginative and think about,

0:36:44.680 --> 0:36:47.000
<v Speaker 1>you know, what are some what are business stories that

0:36:47.000 --> 0:36:50.520
<v Speaker 1>you wouldn't necessarily think of as a conventional heist story,

0:36:50.600 --> 0:36:52.440
<v Speaker 1>but that could be thought of that way. And and

0:36:52.440 --> 0:36:55.120
<v Speaker 1>and that's one that's like the Northtell story that that

0:36:55.239 --> 0:36:58.800
<v Speaker 1>Joel mentioned, you know. Also by the way, Happy Candida Day, everybody.

0:36:58.800 --> 0:37:01.960
<v Speaker 1>I mean, the story is about a UM Canadian national

0:37:02.080 --> 0:37:06.840
<v Speaker 1>champion that UM was you know, through its own hand,

0:37:07.560 --> 0:37:10.960
<v Speaker 1>through the market, and through a hack, was destroyed. And

0:37:11.000 --> 0:37:13.080
<v Speaker 1>so it's not it's not a straight up heist, but

0:37:13.160 --> 0:37:15.880
<v Speaker 1>it is a story where there where some theft plays

0:37:15.880 --> 0:37:18.080
<v Speaker 1>a role, and there's also kind of a sort of

0:37:18.120 --> 0:37:21.000
<v Speaker 1>business theft that is like one company taking another company's

0:37:21.040 --> 0:37:23.319
<v Speaker 1>market share. So we try to take a you know,

0:37:23.760 --> 0:37:26.239
<v Speaker 1>a a sort of broader view of heist and then

0:37:26.239 --> 0:37:27.680
<v Speaker 1>we and then but of course they have to have

0:37:27.800 --> 0:37:31.320
<v Speaker 1>some like just classic you know, take the painting type

0:37:31.480 --> 0:37:34.160
<v Speaker 1>type pet stories and and and we actually have two

0:37:34.160 --> 0:37:37.120
<v Speaker 1>of us issues. So so it's a mix. And that's

0:37:37.120 --> 0:37:39.839
<v Speaker 1>s Bloomberg Business Week editor Joel Weber and Features editor

0:37:39.880 --> 0:37:42.960
<v Speaker 1>Max Chaffkin, the architect of the Heist issue. I wonder

0:37:42.960 --> 0:37:45.920
<v Speaker 1>if he got any big ideas. I kind of love

0:37:46.000 --> 0:37:47.600
<v Speaker 1>this issue. Right, You never know what you're going to

0:37:47.719 --> 0:37:50.400
<v Speaker 1>get in the Heist issue, but it's all about stories

0:37:50.400 --> 0:37:53.000
<v Speaker 1>of mystery and things gone missing. I love it. Stolen

0:37:53.040 --> 0:37:57.160
<v Speaker 1>super Bowl rings, pleased workers, I don't love that. But nonetheless, man,

0:37:57.280 --> 0:37:59.920
<v Speaker 1>where they go when they do this issue, it's always

0:37:59.920 --> 0:38:02.720
<v Speaker 1>a wonderful, wonderful read. All right, you're listening to Bloomberg

0:38:02.760 --> 0:38:05.360
<v Speaker 1>Business Week. Coming up, Mack Weldon is airing its ads

0:38:05.360 --> 0:38:08.759
<v Speaker 1>on television for the very first time. Our conversation with

0:38:08.800 --> 0:38:11.480
<v Speaker 1>the company's founder and CEO that's coming up next. They're

0:38:11.480 --> 0:38:14.600
<v Speaker 1>a digital retailer, but man, they are definitely doing things

0:38:14.600 --> 0:38:17.120
<v Speaker 1>a little bit differently in this environment. Well, they're at

0:38:17.120 --> 0:38:21.239
<v Speaker 1>the nexus of everything when it comes to apparel and shopping,

0:38:21.360 --> 0:38:24.080
<v Speaker 1>and we know it's a new world. This is Bloomberg.

0:38:31.080 --> 0:38:34.080
<v Speaker 1>If you came across someone struggling with hunger, how would

0:38:34.080 --> 0:38:37.440
<v Speaker 1>you recognize them? By their clothes, their age, the way

0:38:37.440 --> 0:38:40.200
<v Speaker 1>they speak. Hunger can be hard to recognize. Learn Why

0:38:40.440 --> 0:38:42.719
<v Speaker 1>I Am Hunger in America dot Org brought to you

0:38:42.760 --> 0:38:45.120
<v Speaker 1>by Feeding America, two hundred food banks strong and the

0:38:45.160 --> 0:38:50.720
<v Speaker 1>ad Council. Vice is Bloomberg Business Week with Carol Masser

0:38:50.840 --> 0:38:54.440
<v Speaker 1>and Jason Kelly from Bloomberg Radio. We're bringing you some

0:38:54.480 --> 0:38:56.840
<v Speaker 1>of the most important and informative conversations we have throughout

0:38:56.840 --> 0:38:58.680
<v Speaker 1>the week on our daily radio show. And Jason, we

0:38:58.719 --> 0:39:00.759
<v Speaker 1>do like to remind everybody that as we were having

0:39:00.800 --> 0:39:03.560
<v Speaker 1>these conversations, I mean, the world continued to evolve. The

0:39:03.600 --> 0:39:06.640
<v Speaker 1>stories continued across the Bloomberg terminal, I mean, news just

0:39:06.840 --> 0:39:09.320
<v Speaker 1>was fast and furious well. And one of the things

0:39:09.320 --> 0:39:11.719
<v Speaker 1>that we know is happening is that people actually are

0:39:11.760 --> 0:39:14.319
<v Speaker 1>continuing to shop now they're doing it a lot more

0:39:14.760 --> 0:39:18.280
<v Speaker 1>online and that's probably good news for Mac Weldon. CEO

0:39:18.360 --> 0:39:20.719
<v Speaker 1>Brian Burger, he's a friend of the show. We check

0:39:20.760 --> 0:39:24.480
<v Speaker 1>in with him pretty regularly about what they're doing. Full disclosure,

0:39:24.520 --> 0:39:29.200
<v Speaker 1>I'm a customer by Stuff Stuff. It's really good. But

0:39:29.320 --> 0:39:31.239
<v Speaker 1>he caught up with us to talk about some of

0:39:31.280 --> 0:39:33.720
<v Speaker 1>the new things he's doing to respond to the crisis.

0:39:33.880 --> 0:39:36.320
<v Speaker 1>The irrespect of what's going on now, and we're always

0:39:36.360 --> 0:39:39.200
<v Speaker 1>trying to be really thoughtful about where our at show

0:39:39.280 --> 0:39:43.320
<v Speaker 1>up a lot of our ads are served by algorithms, UM,

0:39:43.400 --> 0:39:46.359
<v Speaker 1>and so UM, you know, you can put constraints on

0:39:46.719 --> 0:39:48.680
<v Speaker 1>you know, on sites that you want to be excluded,

0:39:48.800 --> 0:39:51.560
<v Speaker 1>but UM, you know, so it's something that we think

0:39:51.560 --> 0:39:53.799
<v Speaker 1>about on a regular basis and that we have thought

0:39:53.840 --> 0:39:55.839
<v Speaker 1>about a lot with respect to what's going on right

0:39:55.880 --> 0:39:58.960
<v Speaker 1>now with Facebook. UM. I wouldn't say that we're at

0:39:58.960 --> 0:40:00.680
<v Speaker 1>a point where we feel that we're going to be

0:40:00.800 --> 0:40:04.719
<v Speaker 1>kind of pulling our ats, but we absolutely respect UM,

0:40:04.760 --> 0:40:07.400
<v Speaker 1>you know, the moves that some of the larger brands

0:40:07.440 --> 0:40:10.879
<v Speaker 1>are making in this regard, and you know, these are tough,

0:40:11.160 --> 0:40:13.600
<v Speaker 1>you know, these are tough calls, and I think for everybody, UM,

0:40:13.719 --> 0:40:16.480
<v Speaker 1>you know, we're living in UM you know, and in

0:40:16.680 --> 0:40:20.080
<v Speaker 1>really unprecedented times. And I think that UM brands taking

0:40:20.120 --> 0:40:23.520
<v Speaker 1>a stand for things that they believe in is really awesome.

0:40:23.680 --> 0:40:26.680
<v Speaker 1>And you know, we've tried to do that as appropriate,

0:40:26.800 --> 0:40:29.840
<v Speaker 1>and we'll continue to look at this situation and see

0:40:30.440 --> 0:40:33.000
<v Speaker 1>what makes the most sense for us well and speak

0:40:33.080 --> 0:40:36.359
<v Speaker 1>of taking stands and the conversations that that you're having, Brian,

0:40:36.440 --> 0:40:40.319
<v Speaker 1>I mean, I do UM wonder about the conversations you're

0:40:40.360 --> 0:40:44.719
<v Speaker 1>having around equality and inequality and diversity right now. I mean,

0:40:44.840 --> 0:40:47.920
<v Speaker 1>you know, you're a relatively young company in in some ways.

0:40:48.000 --> 0:40:50.319
<v Speaker 1>It's what we've heard from a lot of ceo as

0:40:50.320 --> 0:40:52.200
<v Speaker 1>we've talked to, is that when you're a younger company,

0:40:52.200 --> 0:40:54.480
<v Speaker 1>in some ways it's easier to have this conversation, you know,

0:40:54.600 --> 0:40:56.239
<v Speaker 1>younger in terms of the age of the company, but

0:40:56.320 --> 0:40:59.880
<v Speaker 1>also candidly in terms of the age of your work

0:41:00.000 --> 0:41:04.560
<v Speaker 1>wars and whatnot, and how you are constructed. Tell us

0:41:04.600 --> 0:41:07.000
<v Speaker 1>a little bit if you can, about what those conversations

0:41:07.000 --> 0:41:09.480
<v Speaker 1>are like and some of the things you're hearing from

0:41:09.520 --> 0:41:13.480
<v Speaker 1>your employees that you're putting into play. It's been super

0:41:13.840 --> 0:41:18.680
<v Speaker 1>it's been super um uh. You know, also with respect

0:41:18.719 --> 0:41:23.360
<v Speaker 1>to the COVID lockdown and then the murder of George Floyd. Um,

0:41:23.400 --> 0:41:26.799
<v Speaker 1>you know, it's been challenging on so many levels. But

0:41:27.239 --> 0:41:30.120
<v Speaker 1>but the murder of George Floyd was was particularly challenging

0:41:30.200 --> 0:41:33.120
<v Speaker 1>because there was a bit of a galvanizing effect when

0:41:33.160 --> 0:41:36.520
<v Speaker 1>we all went into quarantine. And really the message for

0:41:36.640 --> 0:41:39.000
<v Speaker 1>myself and from from for most c e o's was that,

0:41:39.080 --> 0:41:41.680
<v Speaker 1>you know, this is we're all in this together. Um.

0:41:41.760 --> 0:41:45.000
<v Speaker 1>And in this instance, the message was we're not all

0:41:45.040 --> 0:41:48.320
<v Speaker 1>in this together. Um. There are parts of our employee

0:41:48.320 --> 0:41:51.680
<v Speaker 1>base that have been uh and and are way more

0:41:51.719 --> 0:41:54.680
<v Speaker 1>affected by this than other parts. But that doesn't mean

0:41:54.719 --> 0:41:58.960
<v Speaker 1>that we can't all together come together UM and do

0:41:59.000 --> 0:42:01.880
<v Speaker 1>a much better job. But how we think about diversity

0:42:01.880 --> 0:42:04.120
<v Speaker 1>and inclusion in our company, and so we took some

0:42:04.239 --> 0:42:09.160
<v Speaker 1>very specific actions, UM, and we came together and you know,

0:42:09.239 --> 0:42:14.080
<v Speaker 1>the work is just beginning, but uh starting with you know,

0:42:14.800 --> 0:42:20.520
<v Speaker 1>a diverse an inclusive workspace. UM. We all felt that

0:42:20.560 --> 0:42:22.959
<v Speaker 1>there was way more that we could be doing proactively

0:42:23.080 --> 0:42:25.960
<v Speaker 1>to make this part of our operating culture and our

0:42:26.040 --> 0:42:29.200
<v Speaker 1>d n A than we have historically been doing. So

0:42:29.560 --> 0:42:33.120
<v Speaker 1>we committed ourselves to to certain things as a company

0:42:33.160 --> 0:42:35.879
<v Speaker 1>and we look forward to um, you know, rolling those

0:42:35.880 --> 0:42:38.400
<v Speaker 1>out and really sort of moving the ball forward on this.

0:42:38.600 --> 0:42:40.520
<v Speaker 1>I have to tell you, Brian Jason, I are messaging

0:42:40.520 --> 0:42:42.759
<v Speaker 1>ourselves back and forth because you're what you said about

0:42:42.760 --> 0:42:44.640
<v Speaker 1>we found out that we're not all in this together.

0:42:44.760 --> 0:42:51.239
<v Speaker 1>I mean that is such an important statement because we're not. Yeah,

0:42:51.280 --> 0:42:54.359
<v Speaker 1>and again that doesn't mean that we can't and it's

0:42:54.400 --> 0:42:57.440
<v Speaker 1>an opportunity to learn. UM. And one of the things

0:42:57.520 --> 0:43:00.239
<v Speaker 1>that we did that was really powerful. You know, ends

0:43:00.239 --> 0:43:03.360
<v Speaker 1>are really compelled to like react when things happen and

0:43:03.400 --> 0:43:06.160
<v Speaker 1>a lot do. And it's it's challenging because you don't

0:43:06.200 --> 0:43:09.200
<v Speaker 1>want to be seen as you know, kind of being

0:43:09.200 --> 0:43:13.439
<v Speaker 1>opportunistic or pandering to the moments for your own kind

0:43:13.440 --> 0:43:17.319
<v Speaker 1>of you know, brand advantage. So we really tried to

0:43:17.360 --> 0:43:20.800
<v Speaker 1>be very introspective and and and we had an employee

0:43:20.800 --> 0:43:23.600
<v Speaker 1>first mindset. If we treat our employees right, and we

0:43:23.680 --> 0:43:27.719
<v Speaker 1>create the right work culture and environment for employees, and

0:43:27.840 --> 0:43:31.160
<v Speaker 1>no will ultimately manifest itself externally to our customers and

0:43:31.520 --> 0:43:33.239
<v Speaker 1>to our brands. And I have to say, Jason, I've

0:43:33.280 --> 0:43:35.319
<v Speaker 1>talked to you know, Richard Edelman of Edelman you know,

0:43:35.400 --> 0:43:38.680
<v Speaker 1>Corporate Communications, and he's you know, advising a lot of

0:43:38.680 --> 0:43:41.840
<v Speaker 1>companies and reminding us whether it's through the virus and

0:43:41.880 --> 0:43:44.520
<v Speaker 1>also you know, with what happened in Minneapolis that it's

0:43:44.560 --> 0:43:47.000
<v Speaker 1>just not the time for companies. I think we all

0:43:47.160 --> 0:43:49.279
<v Speaker 1>had a little bit of a time where we had

0:43:49.320 --> 0:43:51.839
<v Speaker 1>to kind of find our way. But ultimately, bottom line,

0:43:51.840 --> 0:43:54.200
<v Speaker 1>it's not a time for companies to go dark or

0:43:54.239 --> 0:43:56.799
<v Speaker 1>for leaders to go dark. You know that people want

0:43:56.880 --> 0:44:00.760
<v Speaker 1>to hear from companies, especially those that they like. UM,

0:44:00.920 --> 0:44:03.160
<v Speaker 1>so it's an interesting time. It's an interesting time too

0:44:03.280 --> 0:44:06.640
<v Speaker 1>for you guys, because you're doing TV ads. What's up

0:44:06.640 --> 0:44:09.480
<v Speaker 1>with that? Yeah, So this is something that we had

0:44:09.480 --> 0:44:12.800
<v Speaker 1>as a priority in ten, but because the rest of

0:44:12.840 --> 0:44:16.040
<v Speaker 1>our advertising, um, you know, all the rest of our

0:44:16.040 --> 0:44:20.319
<v Speaker 1>advertising programs were quite honestly, UM facing a lot of

0:44:20.320 --> 0:44:23.960
<v Speaker 1>headwinds in for a whole variety of reasons, we didn't

0:44:23.960 --> 0:44:26.520
<v Speaker 1>really have the space in our marketing budget to really

0:44:26.640 --> 0:44:30.600
<v Speaker 1>execute on it. And like so many things that have

0:44:30.760 --> 0:44:34.480
<v Speaker 1>happened during this kind of hundred plus day quarantine, it's

0:44:34.520 --> 0:44:37.840
<v Speaker 1>just an amazing example of our team, our entire company,

0:44:37.880 --> 0:44:42.360
<v Speaker 1>our entire team UM doing more with less, no fancy shoots,

0:44:42.760 --> 0:44:46.120
<v Speaker 1>no big production budgets, no kind of new you know,

0:44:46.160 --> 0:44:50.680
<v Speaker 1>original content. We effectively looked UM into the assets that

0:44:50.719 --> 0:44:53.920
<v Speaker 1>we had and really found probably the best thing you

0:44:53.920 --> 0:44:56.600
<v Speaker 1>can use in an ad, which is a whole bunch

0:44:56.760 --> 0:45:00.359
<v Speaker 1>of video customer testimonials that we had done early in

0:45:00.680 --> 0:45:04.239
<v Speaker 1>UH in the year that we were able to repurpose

0:45:05.160 --> 0:45:08.359
<v Speaker 1>with some video editing, with some you know, voiceover, with

0:45:08.400 --> 0:45:12.520
<v Speaker 1>some graphic insertions around product and really stitched together creative

0:45:12.600 --> 0:45:16.840
<v Speaker 1>that was very UM you know, I think tone wise,

0:45:16.920 --> 0:45:20.440
<v Speaker 1>really UM appropriate for where we are right now, and

0:45:20.480 --> 0:45:22.239
<v Speaker 1>then able just to get to market really fast with

0:45:22.440 --> 0:45:24.560
<v Speaker 1>with a test and then the other the other thing.

0:45:24.640 --> 0:45:28.680
<v Speaker 1>We're basically um a lot of advertisers pulling out of

0:45:28.760 --> 0:45:32.680
<v Speaker 1>traditional kind of linear television, spot television, over the top

0:45:32.800 --> 0:45:35.440
<v Speaker 1>video create a little bit more space for brands like

0:45:35.480 --> 0:45:38.720
<v Speaker 1>ours to come in and test, because we're just testing

0:45:38.719 --> 0:45:42.280
<v Speaker 1>this right now. That's Mac Weldon founder and CEO Brian

0:45:42.280 --> 0:45:45.080
<v Speaker 1>Burger Jason. We loved talking with him digital retailer, right

0:45:45.640 --> 0:45:47.600
<v Speaker 1>but they did open their first brick and mortar store

0:45:47.640 --> 0:45:49.400
<v Speaker 1>about a year ago this spring at the shops at

0:45:49.440 --> 0:45:52.920
<v Speaker 1>Hudson Yard. So really understands the retail environment and really

0:45:52.960 --> 0:45:55.239
<v Speaker 1>how to operate in this new world order. Well, and

0:45:55.320 --> 0:45:57.479
<v Speaker 1>what I find fascinating is the world has in many

0:45:57.520 --> 0:46:00.520
<v Speaker 1>ways that no one would have predicted it. This has

0:46:00.560 --> 0:46:02.480
<v Speaker 1>sort of come to him, not only in terms of

0:46:02.520 --> 0:46:05.319
<v Speaker 1>the way people shop. We're all shopping online, but what

0:46:05.360 --> 0:46:08.000
<v Speaker 1>we're buying, what we're wearing. I am a testament to this.

0:46:08.080 --> 0:46:12.840
<v Speaker 1>You see me every day our video conference system. You know,

0:46:12.920 --> 0:46:15.200
<v Speaker 1>it's T shirts and jeans all the time. And we

0:46:15.239 --> 0:46:17.040
<v Speaker 1>had a story this week via The New York Times

0:46:17.040 --> 0:46:19.879
<v Speaker 1>about zoom shirts. Basically people throwing on a dress shirt

0:46:19.920 --> 0:46:22.239
<v Speaker 1>if they've got to be seen on video. I do

0:46:22.360 --> 0:46:26.120
<v Speaker 1>that sometimes, but I do wonder what's gonna stick on

0:46:26.160 --> 0:46:28.080
<v Speaker 1>the other side of this. That's right. I recently saw

0:46:28.080 --> 0:46:29.719
<v Speaker 1>you in a jacket. I'm like, Jason, what's going on

0:46:29.760 --> 0:46:32.279
<v Speaker 1>over there? Feels weird? I know, I know. All right,

0:46:32.320 --> 0:46:34.879
<v Speaker 1>you're listening to Bloomberg Business Week. Coming up, We've got

0:46:34.880 --> 0:46:37.120
<v Speaker 1>an investor in entrepreneur looks at the world through so

0:46:37.160 --> 0:46:40.080
<v Speaker 1>many different lenses. We're talking about FS Investments, vice chair

0:46:40.120 --> 0:46:43.400
<v Speaker 1>and CEO campus apartments. David Edelman is back with us.

0:46:43.480 --> 0:46:48.160
<v Speaker 1>That's coming up next. This is Bloomberg. This is Bloomberg

0:46:48.200 --> 0:46:53.440
<v Speaker 1>Business Week with Carol Masser and Jason Kelly from Bloomberg Radio. Well,

0:46:53.480 --> 0:46:55.160
<v Speaker 1>today we're bringing some of the most important, we hope

0:46:55.200 --> 0:46:58.200
<v Speaker 1>informative conversations we had on our daily radio show this week,

0:46:58.200 --> 0:47:01.759
<v Speaker 1>Bloomberg Business Week too to six pm Wall Street Time.

0:47:01.800 --> 0:47:04.880
<v Speaker 1>Just as a reminder, and we love talking with folks

0:47:04.920 --> 0:47:08.920
<v Speaker 1>Carol who have multiple lenses, multiple views into the economy

0:47:08.960 --> 0:47:10.759
<v Speaker 1>and business. It takes almost a couple of minutes to

0:47:10.800 --> 0:47:13.200
<v Speaker 1>just introduce him, but I love talking with him because,

0:47:13.239 --> 0:47:17.480
<v Speaker 1>as you said, Jason, you can talk about real estate, sports, education, travel.

0:47:17.640 --> 0:47:21.719
<v Speaker 1>David Edelman he see of campus apartments. He's also the

0:47:21.840 --> 0:47:24.919
<v Speaker 1>vice chair of FS Investments. That's an alternative investment fund manager.

0:47:24.920 --> 0:47:27.480
<v Speaker 1>They've got about twenty four billion of assets under management,

0:47:27.719 --> 0:47:29.719
<v Speaker 1>and we caught up with him, you know, to just

0:47:29.840 --> 0:47:32.400
<v Speaker 1>check in about where we are in terms of the

0:47:32.440 --> 0:47:36.080
<v Speaker 1>investment and business environment. It's interesting. You know, you had

0:47:36.120 --> 0:47:39.560
<v Speaker 1>the best quarter since the dall so I guess, uh,

0:47:39.640 --> 0:47:41.279
<v Speaker 1>you know, I don't think things were that as good

0:47:41.320 --> 0:47:42.920
<v Speaker 1>a month or six weeks ago when we were on

0:47:42.960 --> 0:47:45.040
<v Speaker 1>the phone. So a lot has happened in the markets,

0:47:45.080 --> 0:47:48.520
<v Speaker 1>I guess since then, and uh, you know, interesting time

0:47:48.640 --> 0:47:51.479
<v Speaker 1>here we are. Yeah, this sort of divergent world that

0:47:51.480 --> 0:47:53.440
<v Speaker 1>that we're living in, David for sure, and we've been

0:47:53.440 --> 0:47:56.239
<v Speaker 1>talking a lot about that. So let's start there. What

0:47:56.280 --> 0:47:58.560
<v Speaker 1>do you make of it? I mean, you see investments

0:47:58.600 --> 0:48:01.719
<v Speaker 1>across the spectrum from rive it to public. You see

0:48:01.719 --> 0:48:04.960
<v Speaker 1>the public markets, but you're also looking at startups. You're

0:48:05.000 --> 0:48:09.920
<v Speaker 1>advising entrepreneurs like synthesize it for us, Like, what do

0:48:09.960 --> 0:48:13.320
<v Speaker 1>you make of the world? What's your view? It's interesting.

0:48:13.360 --> 0:48:15.759
<v Speaker 1>I look, if I was betting against the market, I

0:48:15.760 --> 0:48:18.080
<v Speaker 1>would have been really wrong. And you know I I

0:48:18.120 --> 0:48:21.560
<v Speaker 1>didn't take into account how much capital, Uh, the FED

0:48:21.560 --> 0:48:23.840
<v Speaker 1>would put into the economy to kind of you know,

0:48:23.880 --> 0:48:27.000
<v Speaker 1>prop it up. And it's done an unbelievable job because

0:48:27.080 --> 0:48:29.120
<v Speaker 1>I think, you know, without that, we wouldn't have an

0:48:29.160 --> 0:48:30.719
<v Speaker 1>all time high where we are right now, in a

0:48:30.760 --> 0:48:33.640
<v Speaker 1>great quarter in the markets for sure. Uh. And they've

0:48:33.640 --> 0:48:35.720
<v Speaker 1>done a great job of taking you know, a horrible

0:48:35.719 --> 0:48:39.400
<v Speaker 1>pandemic and creating optimism at least from a standpoint of

0:48:39.400 --> 0:48:41.880
<v Speaker 1>the you know, the capital markets. Well, David, are you

0:48:41.920 --> 0:48:44.200
<v Speaker 1>one of those who thinks there is a divergence between

0:48:44.200 --> 0:48:47.040
<v Speaker 1>what's happening in the financial markets versus what is happening

0:48:47.040 --> 0:48:49.520
<v Speaker 1>in the real economy. What are you seeing you know

0:48:49.560 --> 0:48:53.399
<v Speaker 1>as you look at your different businesses and your different investments. Well,

0:48:53.520 --> 0:48:56.000
<v Speaker 1>so it's interesting. You know, I also wouldn't have bet that,

0:48:56.080 --> 0:48:58.480
<v Speaker 1>you know, May and June had strong retail sales as

0:48:58.520 --> 0:49:00.799
<v Speaker 1>things started opening. There was this pent up demand and

0:49:00.920 --> 0:49:02.600
<v Speaker 1>you know, I didn't see that coming because you know,

0:49:02.640 --> 0:49:05.720
<v Speaker 1>you still have over you know, thirty forty million unemployed people,

0:49:05.760 --> 0:49:07.680
<v Speaker 1>which is just, you know, really sad, and you know,

0:49:07.680 --> 0:49:09.120
<v Speaker 1>we have to figure out a way to open up

0:49:09.120 --> 0:49:11.239
<v Speaker 1>the economy and get those folks back to work. And

0:49:11.480 --> 0:49:13.800
<v Speaker 1>you know, for those who have lost jobs in industries

0:49:13.840 --> 0:49:15.799
<v Speaker 1>that you know might not might have gone away. We

0:49:15.840 --> 0:49:18.560
<v Speaker 1>need to retrain them. And so that's the divergence that's

0:49:18.560 --> 0:49:20.799
<v Speaker 1>confusing to me is where you see the markets really

0:49:20.880 --> 0:49:23.960
<v Speaker 1>doing well, you see retail spending going well, e commerce

0:49:24.040 --> 0:49:26.879
<v Speaker 1>is moving um, and then you still have to think

0:49:26.880 --> 0:49:30.080
<v Speaker 1>about these, you know, kind of the unemployment claims. David

0:49:30.080 --> 0:49:33.439
<v Speaker 1>talked to us shifting gears a little bit about back

0:49:33.440 --> 0:49:37.080
<v Speaker 1>to school. You're very involved with campus housing, campus apartments

0:49:37.080 --> 0:49:40.600
<v Speaker 1>that Carol mentioned, you're the CEO there. Housing obviously is

0:49:40.640 --> 0:49:44.480
<v Speaker 1>a key part of getting college kids back on campus.

0:49:44.800 --> 0:49:47.360
<v Speaker 1>What's it gonna look like? What are you seeing literally

0:49:47.400 --> 0:49:51.000
<v Speaker 1>from the ground level. Yeah, so I think you know,

0:49:51.080 --> 0:49:54.440
<v Speaker 1>one thing got really proven during the pandemic and um,

0:49:54.840 --> 0:49:56.920
<v Speaker 1>I think I mentioned this last time. That's over sixty

0:49:58.440 --> 0:50:01.240
<v Speaker 1>up to eight on where we were in the country

0:50:01.320 --> 0:50:04.400
<v Speaker 1>of our residents actually quarantined in our apartments off and

0:50:04.560 --> 0:50:08.160
<v Speaker 1>kind of stayed in that environment. And what became very clear,

0:50:08.200 --> 0:50:10.279
<v Speaker 1>and you know, the universities will acknowledge this that the

0:50:10.360 --> 0:50:15.040
<v Speaker 1>online learning experience, you know, people didn't feel they got

0:50:15.040 --> 0:50:17.040
<v Speaker 1>the value out of that, and so people are craving that,

0:50:17.120 --> 0:50:20.560
<v Speaker 1>you know, kind of in person experience. Uh, looking you

0:50:20.600 --> 0:50:22.719
<v Speaker 1>have for the schools to open, and the schools really

0:50:22.719 --> 0:50:25.919
<v Speaker 1>realized from a business perspective. You know, I'm a parent

0:50:25.960 --> 0:50:27.839
<v Speaker 1>who's got a high school senior that's going to start

0:50:27.880 --> 0:50:30.440
<v Speaker 1>as a freshman in the fall. If you're a college

0:50:30.480 --> 0:50:33.320
<v Speaker 1>that doesn't open your child, you might lose that customer

0:50:33.320 --> 0:50:35.000
<v Speaker 1>and they might transfer to a school that is going

0:50:35.040 --> 0:50:38.200
<v Speaker 1>to open. And so really important from the business perspective

0:50:38.480 --> 0:50:40.719
<v Speaker 1>that they kind of provide a service to their customers.

0:50:40.960 --> 0:50:43.600
<v Speaker 1>There was a great article actually today in the Wall

0:50:43.600 --> 0:50:46.879
<v Speaker 1>Street Journal, uh, from the president of Cornell talking about

0:50:46.880 --> 0:50:49.759
<v Speaker 1>how they're opening up, why they're opening up, Uh, you know,

0:50:49.840 --> 0:50:52.600
<v Speaker 1>the COVID testing they're gonna do, and you know, so

0:50:52.680 --> 0:50:55.680
<v Speaker 1>I commend the schools because they've really come out thoughtful

0:50:55.719 --> 0:50:58.080
<v Speaker 1>plans and you know, in the last three weeks, you know,

0:50:58.160 --> 0:50:59.840
<v Speaker 1>most of the other schools in the country, you know,

0:50:59.840 --> 0:51:03.200
<v Speaker 1>we're probably north of the schools have probably reported at

0:51:03.239 --> 0:51:05.760
<v Speaker 1>this point, you know, with some sort of hybrid model,

0:51:05.840 --> 0:51:10.080
<v Speaker 1>meaning your big giant lectures while those are going to

0:51:10.160 --> 0:51:13.200
<v Speaker 1>do online, but they're still going to utilize in person,

0:51:13.239 --> 0:51:16.040
<v Speaker 1>in class teachings for the smaller classes, you know, just

0:51:16.080 --> 0:51:19.239
<v Speaker 1>a little more spread out. You are the owner of

0:51:19.239 --> 0:51:22.920
<v Speaker 1>a number owner part owner of a number of sports teams.

0:51:23.360 --> 0:51:25.160
<v Speaker 1>Where are we in the world of sports right now?

0:51:25.200 --> 0:51:27.399
<v Speaker 1>How optimistic are you that we're going to get back

0:51:27.400 --> 0:51:32.879
<v Speaker 1>to something resembling close to normal here. I think I've

0:51:32.920 --> 0:51:35.920
<v Speaker 1>watched every replay of every you know, basketball games for

0:51:35.920 --> 0:51:38.360
<v Speaker 1>the last twenty years, So I'm ready for fresh content,

0:51:38.480 --> 0:51:41.520
<v Speaker 1>as is everybody else, right And um, you know, I

0:51:41.560 --> 0:51:43.440
<v Speaker 1>think you know, the leagues are all trying to figure

0:51:43.480 --> 0:51:46.080
<v Speaker 1>this out as best they can. Um, you know, the

0:51:46.160 --> 0:51:47.600
<v Speaker 1>NBA is near and dear to me, and you know

0:51:47.840 --> 0:51:50.040
<v Speaker 1>my friends who play, are you know ready, They're all

0:51:50.200 --> 0:51:52.680
<v Speaker 1>working out very hard. And I think that, uh, you know,

0:51:52.840 --> 0:51:54.279
<v Speaker 1>I have to give credit to just you know, the

0:51:54.280 --> 0:51:56.080
<v Speaker 1>way they're trying to be safe and which is what

0:51:56.160 --> 0:51:58.080
<v Speaker 1>you have to do first. But you know, I think

0:51:58.120 --> 0:52:00.880
<v Speaker 1>people are excited to have, you know, some id content.

0:52:01.080 --> 0:52:04.840
<v Speaker 1>And that's FS Investments Vice chairman David Edelman. They have

0:52:05.000 --> 0:52:08.720
<v Speaker 1>some private equity investments. They've got about four billion dollars

0:52:08.760 --> 0:52:12.120
<v Speaker 1>in assets under management. Carol and I love his view

0:52:12.200 --> 0:52:15.000
<v Speaker 1>of the world, in part because he's in Philadelphia said

0:52:15.040 --> 0:52:17.000
<v Speaker 1>that makes it a little bit different. He owns some

0:52:17.080 --> 0:52:21.479
<v Speaker 1>sports teams. He's invested in the higher education realm through

0:52:21.640 --> 0:52:24.919
<v Speaker 1>real estate, so all these inputs that he gets gives

0:52:24.960 --> 0:52:27.000
<v Speaker 1>him a pretty holistic view of the world. I love

0:52:27.040 --> 0:52:28.960
<v Speaker 1>what he had to say to he too, like so

0:52:28.960 --> 0:52:31.080
<v Speaker 1>many of us, were surprised at the market run up

0:52:31.560 --> 0:52:33.200
<v Speaker 1>um and it was just kind of fun to get

0:52:33.200 --> 0:52:35.120
<v Speaker 1>his take on where we are, certainly in the equity

0:52:35.160 --> 0:52:38.200
<v Speaker 1>markets and so much more. You're listening to Bloomberg business Week.

0:52:38.280 --> 0:52:40.680
<v Speaker 1>Coming up, the plant based protein market getting a boost

0:52:40.760 --> 0:52:44.400
<v Speaker 1>during the virus lockdown. We check in with Impossible Foods

0:52:44.440 --> 0:52:47.719
<v Speaker 1>chief financial officer David Lee. That's coming up next. This

0:52:47.880 --> 0:52:57.440
<v Speaker 1>is Bloomberg. This is Bloomberg Business Week with Carol Masser

0:52:57.560 --> 0:53:01.480
<v Speaker 1>and Jason Kelly from Bloomberg Radio. Today we're bringing you

0:53:01.520 --> 0:53:04.080
<v Speaker 1>some of the most important and informative conversations we had

0:53:04.120 --> 0:53:07.760
<v Speaker 1>on our daily Bloomberg Business Week radio show this week.

0:53:07.920 --> 0:53:11.960
<v Speaker 1>And Carol, you know the meat alternative market. I'm fascinated

0:53:12.000 --> 0:53:15.879
<v Speaker 1>by it. You are too. It is booming during the pandemic. Yeah,

0:53:15.880 --> 0:53:18.200
<v Speaker 1>and one of the big players in this market that

0:53:18.239 --> 0:53:22.440
<v Speaker 1>continues to tap into that growing demand is Impossible Foods. Jason.

0:53:22.719 --> 0:53:24.480
<v Speaker 1>And what's interesting, this was a big week for them.

0:53:24.480 --> 0:53:27.279
<v Speaker 1>They rolled out nationally. It's first all new products since

0:53:27.280 --> 0:53:32.320
<v Speaker 1>it released It's impossible Burger back in It's sausages, protein

0:53:32.360 --> 0:53:35.600
<v Speaker 1>based sausages. We got the latest on the new product

0:53:35.680 --> 0:53:38.960
<v Speaker 1>and the market from Impossible Foods CFO David Lee. Well,

0:53:39.000 --> 0:53:43.239
<v Speaker 1>our world has continuously been about increased demands, even as

0:53:43.560 --> 0:53:46.400
<v Speaker 1>more and more folks to this global pandemic or sheltering

0:53:46.440 --> 0:53:50.160
<v Speaker 1>in place. You've seen something like a thirty x increase

0:53:50.320 --> 0:53:53.560
<v Speaker 1>in Impossible Foods business and grocery stores, and we're on

0:53:53.640 --> 0:53:57.560
<v Speaker 1>track actually to exceed fifty x growth this year. We

0:53:57.640 --> 0:54:00.200
<v Speaker 1>are trying to adjust to meet the meat eater where

0:54:00.200 --> 0:54:03.600
<v Speaker 1>they're increasingly shopping, and that means in grocery stores, it

0:54:03.640 --> 0:54:07.680
<v Speaker 1>means creating our direct to consumer business by not Impossible

0:54:07.680 --> 0:54:10.640
<v Speaker 1>Foods dot Com, as well as supporting the rollout at

0:54:10.680 --> 0:54:14.480
<v Speaker 1>Starbucks and at Burger king our new platform, the Impossible Sausage.

0:54:15.880 --> 0:54:18.480
<v Speaker 1>So David talked to us about sort of those shifts

0:54:18.480 --> 0:54:20.960
<v Speaker 1>that you had to make to to meet that demand.

0:54:21.120 --> 0:54:24.840
<v Speaker 1>Was it, uh? Did it involve sort of shifting spending?

0:54:24.880 --> 0:54:28.200
<v Speaker 1>Did it involve shifting production? Like take us inside, what

0:54:28.200 --> 0:54:31.000
<v Speaker 1>what you had to do as this uh sort of

0:54:31.160 --> 0:54:34.120
<v Speaker 1>changed and then kept changing, right because search doesn't Demand

0:54:34.120 --> 0:54:36.360
<v Speaker 1>are great, but sometimes you gotta all of a sudden,

0:54:36.400 --> 0:54:40.400
<v Speaker 1>I mean, yeah, exactly you, But I mean we have

0:54:40.680 --> 0:54:44.200
<v Speaker 1>been well prepared for the search that we're recently seeing

0:54:44.440 --> 0:54:47.279
<v Speaker 1>because a big part of our research and development it's

0:54:47.320 --> 0:54:50.080
<v Speaker 1>not just in a delicious impossible sausage product or an

0:54:50.080 --> 0:54:53.440
<v Speaker 1>a possible burger, it's the actual way we make our product.

0:54:53.800 --> 0:54:56.920
<v Speaker 1>So being able to scale with co manufacturers like O

0:54:57.200 --> 0:54:59.919
<v Speaker 1>s I has allowed us to meet all the doma

0:55:00.000 --> 0:55:03.360
<v Speaker 1>and we're seeing and continue to grow. That said, it

0:55:03.560 --> 0:55:07.040
<v Speaker 1>is unprecedented the amount of demand we're seeing, and so

0:55:07.080 --> 0:55:09.200
<v Speaker 1>far we are on track to supply it. Were you,

0:55:09.280 --> 0:55:11.239
<v Speaker 1>David surprised by that? I mean, I know a lot

0:55:11.239 --> 0:55:13.839
<v Speaker 1>of people have been home and they're ordering lots of food,

0:55:13.880 --> 0:55:16.560
<v Speaker 1>But I am curious how you think specifically the virus

0:55:17.120 --> 0:55:20.120
<v Speaker 1>impacted kind of your world, maybe opened it up or

0:55:20.200 --> 0:55:23.640
<v Speaker 1>made more people aware. Did you specifically target folks with

0:55:23.719 --> 0:55:25.560
<v Speaker 1>advertising or how do you think it came about? What

0:55:25.600 --> 0:55:30.200
<v Speaker 1>are you hearing? Well? Our brand has been built predominantly

0:55:30.800 --> 0:55:34.040
<v Speaker 1>based on earned media and word amount, and I think

0:55:34.160 --> 0:55:36.680
<v Speaker 1>is more and more meat eaters are sheltering in place,

0:55:36.719 --> 0:55:39.680
<v Speaker 1>they're thinking about the choices that they make every day

0:55:39.760 --> 0:55:42.560
<v Speaker 1>to feed their families. They're thinking about what is the

0:55:42.600 --> 0:55:44.959
<v Speaker 1>meat they created due to the environment and their health.

0:55:45.440 --> 0:55:48.640
<v Speaker 1>You know, nine out of ten of our customers are

0:55:48.840 --> 0:55:51.920
<v Speaker 1>self about meat eaters. And when you have the benefit

0:55:51.960 --> 0:55:55.960
<v Speaker 1>of really deeping, deeply thinking about better choices for yourself,

0:55:56.080 --> 0:55:59.080
<v Speaker 1>it's a natural fit with the rollout of the products

0:55:59.080 --> 0:56:01.839
<v Speaker 1>because we're just as crevable. We just don't have as

0:56:01.840 --> 0:56:06.200
<v Speaker 1>many compromises for your health and for the environment. That's interesting.

0:56:06.239 --> 0:56:09.560
<v Speaker 1>So tell us more about what you've learned about the customer, David,

0:56:09.560 --> 0:56:11.440
<v Speaker 1>because you make such a good point that it is

0:56:11.480 --> 0:56:14.719
<v Speaker 1>a very reflective time. I mean, and that extends to

0:56:15.040 --> 0:56:19.560
<v Speaker 1>everything from exercise to nutrition to you know, maybe even

0:56:19.640 --> 0:56:23.000
<v Speaker 1>some bigger um crises that we're facing as a country

0:56:23.040 --> 0:56:27.560
<v Speaker 1>around social justice and consumption and inequality and all those

0:56:27.560 --> 0:56:29.880
<v Speaker 1>different things. But it is a time to get to

0:56:29.880 --> 0:56:33.959
<v Speaker 1>know your customer more. Tell us more about them. Well,

0:56:34.000 --> 0:56:37.719
<v Speaker 1>you know, meals have always brought family together, and the

0:56:37.760 --> 0:56:42.239
<v Speaker 1>impossible burger could possibly be the one product that's been

0:56:42.320 --> 0:56:45.280
<v Speaker 1>launched to bring everyone together, whether your immediate or your vegan,

0:56:45.719 --> 0:56:48.760
<v Speaker 1>your halal or your kosher. You know, what we find

0:56:49.080 --> 0:56:53.759
<v Speaker 1>is that as home chefs experiment with cooking. You know,

0:56:53.840 --> 0:56:57.719
<v Speaker 1>they've come to realize that meat is incredibly bespoke to

0:56:57.800 --> 0:56:59.200
<v Speaker 1>how they want to serve it. They can make it

0:56:59.320 --> 0:57:01.920
<v Speaker 1>rare or all done. They can put it in pasta

0:57:02.120 --> 0:57:06.440
<v Speaker 1>or a burger. An impossible burger and impossible sausage are

0:57:06.560 --> 0:57:09.880
<v Speaker 1>unique in that they're entirely meet from plants, but you

0:57:09.920 --> 0:57:13.000
<v Speaker 1>can make them into whatever you're you're you're hoping to

0:57:13.040 --> 0:57:15.759
<v Speaker 1>make for dinner for your family, unlike almost any other

0:57:15.760 --> 0:57:19.240
<v Speaker 1>plant based product prior um So, I think that experience

0:57:19.280 --> 0:57:23.160
<v Speaker 1>of watching our products transform in their own hands has

0:57:23.200 --> 0:57:25.600
<v Speaker 1>been a unique one, different than going to a burger

0:57:25.640 --> 0:57:28.080
<v Speaker 1>King or to a Starbucks where you can enjoy the

0:57:28.080 --> 0:57:32.000
<v Speaker 1>impossible breakfast sandwich or the impossible sandwich. And that's been

0:57:32.080 --> 0:57:34.560
<v Speaker 1>driving a lot of the growth we're seeing out of grocery. Well,

0:57:34.560 --> 0:57:36.520
<v Speaker 1>that's what I was curious, David, like, break it down

0:57:36.560 --> 0:57:38.680
<v Speaker 1>for us. I mean, we're Bloomberg, we're nerdy, we loved

0:57:38.760 --> 0:57:41.200
<v Speaker 1>you know, kind of to breakdown exactly where you're seeing

0:57:41.200 --> 0:57:43.520
<v Speaker 1>the growth. So is it you know you talk about

0:57:43.560 --> 0:57:46.439
<v Speaker 1>the direct consumer market, so people can go online, there's

0:57:46.480 --> 0:57:50.240
<v Speaker 1>the supermarkets, there's those partnerships, right Starbucks you know, announcing

0:57:50.280 --> 0:57:53.680
<v Speaker 1>their own breakfast sandwich that's made with your possible sausage.

0:57:53.720 --> 0:57:57.160
<v Speaker 1>So rolling it out to fifteen thousand stores nationwide, where

0:57:57.680 --> 0:58:02.600
<v Speaker 1>is the most growth among those revenue streams. Well, candidly,

0:58:02.760 --> 0:58:05.440
<v Speaker 1>we're seeing growth across all of them. I mean twenty

0:58:05.560 --> 0:58:09.520
<v Speaker 1>thousand locations for impossible sausage made from plants since the

0:58:09.560 --> 0:58:13.320
<v Speaker 1>start of the year, an increase of thirty x the

0:58:13.400 --> 0:58:16.640
<v Speaker 1>number of grocery stores right up to nearly five thousand

0:58:16.640 --> 0:58:20.400
<v Speaker 1>locations today with plans to grow that even faster. And

0:58:20.440 --> 0:58:24.840
<v Speaker 1>then the recovery that we are helping support amongst food service,

0:58:24.920 --> 0:58:28.920
<v Speaker 1>where you're seeing innovative tactics by our restaurant partners. They

0:58:28.920 --> 0:58:32.760
<v Speaker 1>are they're shipping raw impossible burger direct to the home consumer,

0:58:32.880 --> 0:58:36.760
<v Speaker 1>they're creating meal kits uh and and frankly, all of

0:58:36.840 --> 0:58:40.720
<v Speaker 1>that is happening in a way that transcends any single channel.

0:58:40.760 --> 0:58:43.960
<v Speaker 1>It because we are building a new business we can

0:58:44.000 --> 0:58:46.800
<v Speaker 1>adjust to where the meat eater has shifted, and they're

0:58:46.800 --> 0:58:50.240
<v Speaker 1>shifting increasingly to cooking at home. Though we are seeing

0:58:50.240 --> 0:58:55.200
<v Speaker 1>resurgence again back in the food service world. So David,

0:58:55.600 --> 0:58:58.160
<v Speaker 1>talk to us about sausage because you know that is

0:58:58.200 --> 0:59:03.360
<v Speaker 1>an area be sage love sausage I have. I've tried

0:59:03.400 --> 0:59:05.920
<v Speaker 1>the product in restaurants. I'm excited to try it uh

0:59:06.000 --> 0:59:08.600
<v Speaker 1>in my home. But I mean, it obviously is a

0:59:08.640 --> 0:59:11.560
<v Speaker 1>different sort of product. But as you say, a lot

0:59:11.560 --> 0:59:14.920
<v Speaker 1>of possibilities there tell us about sort of the development

0:59:14.960 --> 0:59:18.600
<v Speaker 1>of it and how you market it maybe differently than

0:59:18.680 --> 0:59:21.960
<v Speaker 1>you do just the straight up burger and the more

0:59:22.320 --> 0:59:26.320
<v Speaker 1>straight ahead meat or meat product. Yeah, I mean, well,

0:59:26.320 --> 0:59:29.320
<v Speaker 1>the hallmarks for Impossible Sausage in some ways are really

0:59:29.360 --> 0:59:31.920
<v Speaker 1>similar to the way in which we've been successful with

0:59:31.960 --> 0:59:34.920
<v Speaker 1>the Impossible Burger. It it appeals to meat eaters like men.

0:59:34.920 --> 0:59:38.800
<v Speaker 1>You um. It transforms the way the Impossible Burger does.

0:59:39.240 --> 0:59:42.080
<v Speaker 1>And it's comfort food. You know, we we announced that

0:59:42.360 --> 0:59:46.800
<v Speaker 1>with yelps help, we're at thirty of America's top rank diners,

0:59:46.840 --> 0:59:49.160
<v Speaker 1>these mom and pops that are just knowing known for

0:59:49.280 --> 0:59:52.920
<v Speaker 1>delicious comfort food, even as we roll out at fifteen

0:59:52.920 --> 0:59:56.640
<v Speaker 1>thousand locations across Starbucks and Burger Kings. And that's the

0:59:56.680 --> 1:00:00.120
<v Speaker 1>thing about a great sausage product. It creates a new

1:00:00.160 --> 1:00:04.360
<v Speaker 1>opportunity for breakfast or impossible foods. You know, burgers are great,

1:00:04.440 --> 1:00:07.120
<v Speaker 1>and the Impossible Burger is one of the best, but

1:00:07.200 --> 1:00:09.080
<v Speaker 1>it's often not the first thing you wake up and

1:00:09.160 --> 1:00:13.120
<v Speaker 1>choose to eat, whereas a great breakfast sandwich is something

1:00:13.160 --> 1:00:15.120
<v Speaker 1>I think we all If the first thing you're waking

1:00:15.200 --> 1:00:18.480
<v Speaker 1>up and eating is a Burger David, you've had in college,

1:00:18.920 --> 1:00:21.320
<v Speaker 1>you're you're in college, or you've had a really rough night,

1:00:21.480 --> 1:00:25.080
<v Speaker 1>I'm guessing that's that's right. But yeah, speaking of which,

1:00:25.120 --> 1:00:27.720
<v Speaker 1>the Impossible Sausage is some of the best health potentials

1:00:27.760 --> 1:00:31.680
<v Speaker 1>around and that it has more iron than an average

1:00:31.720 --> 1:00:37.040
<v Speaker 1>brand of pork sausage, right, it has less calorie, less fat,

1:00:37.120 --> 1:00:40.960
<v Speaker 1>so you know, Patty for Patty, the Impossible Sausage is

1:00:41.000 --> 1:00:43.520
<v Speaker 1>a pretty good choice first thing in the morning or anytime. Well,

1:00:43.520 --> 1:00:45.800
<v Speaker 1>you know why, we're very excited. I have to jump

1:00:45.840 --> 1:00:47.960
<v Speaker 1>in because you know, and Jason and I always go

1:00:48.000 --> 1:00:50.640
<v Speaker 1>there when we're looking at all these you know, meat alternatives,

1:00:50.640 --> 1:00:53.560
<v Speaker 1>protein based products. You know, because you know that everybody

1:00:53.640 --> 1:00:56.080
<v Speaker 1>talks about the high levels of sodium. I've got to say,

1:00:56.200 --> 1:00:58.480
<v Speaker 1>I went to your website. You guys go into a

1:00:58.520 --> 1:01:01.440
<v Speaker 1>lot of detail about the sodium levels in your products.

1:01:01.520 --> 1:01:05.240
<v Speaker 1>It's very informative, um and I highly recommend that everybody

1:01:05.240 --> 1:01:07.680
<v Speaker 1>read it. Having said that it sounds like, though, David,

1:01:07.720 --> 1:01:11.480
<v Speaker 1>that you folks at Impossible are still looking at ways

1:01:11.640 --> 1:01:15.320
<v Speaker 1>to reduce maybe the things that might make people a

1:01:15.400 --> 1:01:18.920
<v Speaker 1>little concerned about the health factors of eating your products.

1:01:18.960 --> 1:01:21.120
<v Speaker 1>Is that fair to say that you're still trying to,

1:01:21.240 --> 1:01:23.280
<v Speaker 1>you know, maybe even improve it, whether it's the sodium

1:01:23.320 --> 1:01:27.040
<v Speaker 1>levels or what have you. Absolutely, you know, the benefit

1:01:27.080 --> 1:01:29.800
<v Speaker 1>of the way we approach our work is we're driven

1:01:29.800 --> 1:01:32.600
<v Speaker 1>by science, which means there's a new, better version around

1:01:32.600 --> 1:01:35.000
<v Speaker 1>the corner for every product we have. You know, we

1:01:35.080 --> 1:01:38.120
<v Speaker 1>already have no cholesterol in our products and as much protein,

1:01:38.560 --> 1:01:41.800
<v Speaker 1>as much iron, but we're increasingly improving the health profile,

1:01:41.920 --> 1:01:44.840
<v Speaker 1>whether that's less and less fat or less and less salt.

1:01:45.320 --> 1:01:47.360
<v Speaker 1>You know, the thing about salt, which you probably read,

1:01:47.640 --> 1:01:51.240
<v Speaker 1>is that most meat eaters don't take raw meat and

1:01:51.360 --> 1:01:54.000
<v Speaker 1>eat it without seasoning it. And so we like to

1:01:54.040 --> 1:01:56.920
<v Speaker 1>think that by the time you enjoy our product versus

1:01:56.920 --> 1:01:59.880
<v Speaker 1>the product from an animal, not altogether that's different in

1:02:00.000 --> 1:02:02.680
<v Speaker 1>the amount of sodium your consumer. But that said, are

1:02:02.760 --> 1:02:05.360
<v Speaker 1>the promise of our technology is to get better and better,

1:02:05.360 --> 1:02:07.320
<v Speaker 1>and I think you'll see more and more versions and

1:02:07.360 --> 1:02:10.960
<v Speaker 1>improvements to come. That's a possible. Foods Chief financial Officer

1:02:11.080 --> 1:02:13.800
<v Speaker 1>David Lee, and I think it's really interesting, Jason. They're

1:02:13.800 --> 1:02:17.040
<v Speaker 1>seeing growth for their products on all of their revenue streams.

1:02:17.080 --> 1:02:19.840
<v Speaker 1>They talked about I think something like thirty three times

1:02:19.880 --> 1:02:23.200
<v Speaker 1>an increase in their business um, which is pretty remarkable.

1:02:23.240 --> 1:02:24.800
<v Speaker 1>And I also thought you and I both found it

1:02:25.320 --> 1:02:27.560
<v Speaker 1>interesting that nine out of ten of their customers are

1:02:27.560 --> 1:02:30.640
<v Speaker 1>meat eaters. Yeah, totally. Yeah, this is a market that

1:02:30.720 --> 1:02:33.560
<v Speaker 1>I think tells us a lot about where consumers are going.

1:02:33.640 --> 1:02:37.080
<v Speaker 1>And it was interesting also to talk to him about

1:02:37.120 --> 1:02:39.840
<v Speaker 1>their company and being a mission driven company and being

1:02:39.840 --> 1:02:43.760
<v Speaker 1>a mission driven company at a time when so many

1:02:43.800 --> 1:02:47.960
<v Speaker 1>companies are facing big existential questions about what they are

1:02:48.360 --> 1:02:50.320
<v Speaker 1>and where they want to go when it comes to

1:02:50.360 --> 1:02:53.080
<v Speaker 1>diversity and when it comes to you know, the type

1:02:53.080 --> 1:02:56.640
<v Speaker 1>of consumers they want to appeal to. Yeah, exactly. And

1:02:56.680 --> 1:02:59.000
<v Speaker 1>that wraps up the weekend edition of Bloomberg Business Week

1:02:59.000 --> 1:03:01.000
<v Speaker 1>from Bloomberg Radio. That so much for joining us. I'm

1:03:01.040 --> 1:03:03.040
<v Speaker 1>Jason Kelly and I'm Carol Masster. Be sure to dune

1:03:03.040 --> 1:03:05.840
<v Speaker 1>into Bloomberg Business Week Radio Live Monday through Friday starting

1:03:05.840 --> 1:03:07.919
<v Speaker 1>at two pm Wall Street Time. And if you can't

1:03:07.920 --> 1:03:10.480
<v Speaker 1>catch us live, get our daily Bloomberg Business Week Podcast

1:03:10.680 --> 1:03:12.920
<v Speaker 1>wherever you get your podcasts, and be sure to check

1:03:12.920 --> 1:03:16.360
<v Speaker 1>out our podcast feed for all of the full interviews

1:03:16.360 --> 1:03:18.880
<v Speaker 1>that were highlighted in our weekend show over the last

1:03:18.920 --> 1:03:21.200
<v Speaker 1>couple of hours, and also check out our extra podcast.

1:03:21.400 --> 1:03:23.480
<v Speaker 1>We talked with Charlotte Say Martin of the Broadway League

1:03:23.520 --> 1:03:25.400
<v Speaker 1>Jason in a week where they came out and said

1:03:25.720 --> 1:03:28.400
<v Speaker 1>theaters will remain closed for at least the rest of

1:03:28.440 --> 1:03:30.800
<v Speaker 1>the year. Broadway is going to be dark for a while.

1:03:30.880 --> 1:03:33.160
<v Speaker 1>You can also watch the show live on YouTube. Just

1:03:33.200 --> 1:03:36.040
<v Speaker 1>search for Bloomberg Global News and get this week's edition

1:03:36.040 --> 1:03:38.760
<v Speaker 1>of the magazine that is on newsstands now. We'll be

1:03:38.800 --> 1:03:41.320
<v Speaker 1>back right here next week at the same time. This

1:03:41.440 --> 1:03:42.080
<v Speaker 1>is Bloomberg