1 00:00:02,800 --> 00:00:05,440 Speaker 1: Hello, I'm Michael la and I'm Scott Sashnik. On this 2 00:00:05,480 --> 00:00:08,000 Speaker 1: weekly podcast, we explore the big money issues in the 3 00:00:08,000 --> 00:00:09,879 Speaker 1: world of sports and talk to some of the biggest 4 00:00:09,880 --> 00:00:12,240 Speaker 1: players in the industry. On this week show, we will 5 00:00:12,320 --> 00:00:16,439 Speaker 1: have the CEO of On Location Experiences, John Collins. But 6 00:00:16,520 --> 00:00:18,640 Speaker 1: first let's look at the top stories of the week. 7 00:00:18,720 --> 00:00:22,599 Speaker 1: Joining us as Bloomberg Business of Sports reporter Evan Noby Williams. 8 00:00:22,720 --> 00:00:26,920 Speaker 1: Let's start Fox. I didn't expect this for five years, 9 00:00:27,200 --> 00:00:30,479 Speaker 1: but they have mailed Thursday Night Football. Let's talk about that. 10 00:00:30,560 --> 00:00:32,199 Speaker 1: What didn't you expect that it would be Fox or 11 00:00:32,200 --> 00:00:34,479 Speaker 1: it would be five years? Five years? Okay, because that's 12 00:00:34,720 --> 00:00:36,440 Speaker 1: like you should have expected Fox if you were reading 13 00:00:36,440 --> 00:00:38,120 Speaker 1: the Bloomberg terminal, because it's like two and a half 14 00:00:38,120 --> 00:00:40,879 Speaker 1: weeks ago. We said they were very aggressive. This this 15 00:00:40,920 --> 00:00:43,520 Speaker 1: is about their prime time line up. Michael. They're they're 16 00:00:43,600 --> 00:00:47,599 Speaker 1: dragging their lagging in the younger demographic. And let's not 17 00:00:47,680 --> 00:00:50,960 Speaker 1: forget where Fox began, Like Fox became a legitimate network 18 00:00:51,000 --> 00:00:53,840 Speaker 1: when it got the NFL. So it's sort of going 19 00:00:53,880 --> 00:00:55,440 Speaker 1: back to the roots here. They're going to use the 20 00:00:55,520 --> 00:00:59,040 Speaker 1: NFL to promote that primetime network because the NFL. I'm 21 00:00:59,080 --> 00:01:02,520 Speaker 1: gonna say this a million times. Even though ratings are down, 22 00:01:03,240 --> 00:01:06,839 Speaker 1: ratings are down across the board, football is down less 23 00:01:06,880 --> 00:01:10,000 Speaker 1: than the other stuff. If you want to reach that 24 00:01:10,080 --> 00:01:14,000 Speaker 1: coveted demographic Mali team to thirty four, there's still nothing 25 00:01:14,040 --> 00:01:16,360 Speaker 1: better out there than the NFL. I mean, it's easy 26 00:01:16,400 --> 00:01:18,760 Speaker 1: to look at this and say, oh, there is no 27 00:01:18,880 --> 00:01:21,960 Speaker 1: writing sports rights bubble, right, and the prices are still 28 00:01:22,000 --> 00:01:25,360 Speaker 1: going up. I wonder if there is something specific in 29 00:01:25,400 --> 00:01:28,440 Speaker 1: this deal about a Fox as a network that just 30 00:01:28,480 --> 00:01:30,520 Speaker 1: sold a lot of its assets over to Disney and 31 00:01:30,720 --> 00:01:33,840 Speaker 1: ESPN that might have needed this in a way that 32 00:01:33,880 --> 00:01:36,200 Speaker 1: no one else did, and that's why the price is 33 00:01:36,240 --> 00:01:38,240 Speaker 1: so high. I mean, they're paying more than CBS and 34 00:01:38,400 --> 00:01:42,080 Speaker 1: NBC did for the for the Thursday night rights this year. Uh, 35 00:01:42,120 --> 00:01:43,920 Speaker 1: some people thought that number was gonna go down, and 36 00:01:43,959 --> 00:01:47,080 Speaker 1: obviously didn't. It went up. Um. But I'm wondering if 37 00:01:47,120 --> 00:01:49,560 Speaker 1: this is a one off or if this is kind 38 00:01:49,560 --> 00:01:51,360 Speaker 1: of a commentary on what we're going to continue to 39 00:01:51,400 --> 00:01:53,600 Speaker 1: see as these rights continue to come up in the 40 00:01:53,640 --> 00:01:56,040 Speaker 1: next So, if you are the bear not the bull, 41 00:01:56,120 --> 00:01:59,560 Speaker 1: you would point to Turner did not bid ABC, did 42 00:01:59,560 --> 00:02:04,120 Speaker 1: not bid it for NBC submitted a lower bid than 43 00:02:04,240 --> 00:02:08,600 Speaker 1: last time. CBS submitted a lower bid than last time. 44 00:02:08,600 --> 00:02:12,960 Speaker 1: In their statements after kind of said like, we evaluated 45 00:02:13,000 --> 00:02:16,560 Speaker 1: the value of the bid. So if you're bullish on 46 00:02:16,600 --> 00:02:19,720 Speaker 1: this stuff, you say that this is a great deal 47 00:02:19,760 --> 00:02:22,760 Speaker 1: for Fox, they have long term it'll it'll really boost 48 00:02:22,760 --> 00:02:24,440 Speaker 1: the prime timeline. If your bear should look at the 49 00:02:24,440 --> 00:02:26,600 Speaker 1: others and say they didn't see the value. One other 50 00:02:26,639 --> 00:02:29,600 Speaker 1: thing we should mention if we evaluate how how much 51 00:02:29,639 --> 00:02:32,320 Speaker 1: Fox paid, Uh, the NFL can make this a much 52 00:02:32,320 --> 00:02:35,280 Speaker 1: more valuable TV property if they're willing to put the 53 00:02:35,320 --> 00:02:38,000 Speaker 1: teams that people want to watch on Thursday night. They 54 00:02:38,000 --> 00:02:40,679 Speaker 1: have not yet really done that, and it's really struggled 55 00:02:40,680 --> 00:02:43,280 Speaker 1: from a viewership standpoint because of that. But if the 56 00:02:43,400 --> 00:02:45,920 Speaker 1: NFL works with Fox and you get good matchups on 57 00:02:45,960 --> 00:02:48,240 Speaker 1: Thursday night, this could end up being a bargain. Well, 58 00:02:48,240 --> 00:02:49,880 Speaker 1: then you have to flex. So the only problem with 59 00:02:49,880 --> 00:02:51,520 Speaker 1: football is, like you kind of know at the beginning 60 00:02:51,520 --> 00:02:52,840 Speaker 1: of the of the Golden State, Wars are gonna be 61 00:02:52,919 --> 00:02:54,679 Speaker 1: good and the Cavalier is gonna be good, so you 62 00:02:54,720 --> 00:02:57,120 Speaker 1: can put them on TV. In the NFL, a lot 63 00:02:57,120 --> 00:02:59,040 Speaker 1: of teams you think are gonna be good just don't 64 00:02:59,080 --> 00:03:00,960 Speaker 1: turn out that way, and that's a problem. Well, we 65 00:03:01,000 --> 00:03:05,000 Speaker 1: know which two teams are very good this year. Super 66 00:03:05,040 --> 00:03:09,680 Speaker 1: Bowl to the Philadelphia Eagles against the New England Patriots. 67 00:03:09,840 --> 00:03:12,919 Speaker 1: And here's the question. Everybody's asking who you got I 68 00:03:12,919 --> 00:03:16,360 Speaker 1: think they're asking you've got tickets? And how much? They 69 00:03:16,360 --> 00:03:18,760 Speaker 1: asked me, can you get me in? Yeah? The uh. 70 00:03:19,240 --> 00:03:21,680 Speaker 1: From a business standpoint, certainly hard not to look at 71 00:03:21,680 --> 00:03:23,799 Speaker 1: the Super Bowl as the super Bowl for Tom Brady 72 00:03:24,120 --> 00:03:26,400 Speaker 1: to cement his legacy when his six as a player, 73 00:03:26,440 --> 00:03:28,799 Speaker 1: which would be more than any player in NFL history. 74 00:03:29,240 --> 00:03:32,000 Speaker 1: He's getting to the end of his career. He's obviously 75 00:03:32,000 --> 00:03:34,480 Speaker 1: starting to think about what life looks like after football 76 00:03:34,840 --> 00:03:38,560 Speaker 1: in terms of his health and his wellness program. The 77 00:03:38,560 --> 00:03:42,360 Speaker 1: Facebook show that he has Tom versus Time. Uh. Ken 78 00:03:42,400 --> 00:03:44,600 Speaker 1: tom Brady do it and will invault him into an 79 00:03:44,640 --> 00:03:48,120 Speaker 1: even more elite air. From a marketing standpoint, but somebody 80 00:03:48,160 --> 00:03:51,240 Speaker 1: got mad boy, I should say Tom Brady got mad 81 00:03:51,360 --> 00:03:54,360 Speaker 1: when someone asked him, Hey, thinking about retirement. It's like, 82 00:03:54,480 --> 00:03:57,400 Speaker 1: why do you keep asking me about retirement? So it 83 00:03:57,400 --> 00:04:00,280 Speaker 1: looks like he's gonna keep on going. Another hot topic 84 00:04:00,440 --> 00:04:04,120 Speaker 1: in sports, Chief Waho is out for the Cleveland Indians. 85 00:04:04,480 --> 00:04:07,320 Speaker 1: It took a while, certainly under pressure from Rob Manfred, 86 00:04:07,400 --> 00:04:10,760 Speaker 1: the commissioner of Major League Baseball, but the Indians saw 87 00:04:10,840 --> 00:04:13,840 Speaker 1: the value in taking away what many had seen as 88 00:04:13,880 --> 00:04:16,560 Speaker 1: an offensive mark. But and I know you love that 89 00:04:16,600 --> 00:04:17,760 Speaker 1: you were the first to get out there. I love 90 00:04:17,800 --> 00:04:21,200 Speaker 1: the narrative people didn't understand and oh, this is terrible, 91 00:04:21,240 --> 00:04:22,800 Speaker 1: but it's still gonna be sold. They were making fun 92 00:04:22,800 --> 00:04:25,080 Speaker 1: of Baseball, making fun of the Indians. And then leave 93 00:04:25,120 --> 00:04:27,919 Speaker 1: it to Eben Novi Williams to once again ask the 94 00:04:27,960 --> 00:04:32,520 Speaker 1: good questions and answer why will it still be sold 95 00:04:32,560 --> 00:04:35,480 Speaker 1: in the merchandise will still be sold in pockets in 96 00:04:35,480 --> 00:04:38,279 Speaker 1: in the Ohio region because they need to use the 97 00:04:38,279 --> 00:04:41,320 Speaker 1: trademark to keep it. Obviously, if you're Baseball and you're 98 00:04:41,360 --> 00:04:44,000 Speaker 1: the Indians, you don't want this trademark to lapse and 99 00:04:44,080 --> 00:04:47,120 Speaker 1: let anybody who wants to print whatever they want with 100 00:04:47,160 --> 00:04:49,640 Speaker 1: the Chief Wahu logo. So to keep it, they have 101 00:04:49,760 --> 00:04:52,440 Speaker 1: to use it. And their way of using it is 102 00:04:52,480 --> 00:04:54,480 Speaker 1: selling some of the items at retail. And there's a 103 00:04:54,480 --> 00:04:56,400 Speaker 1: cynical way you can look at that for sure, right 104 00:04:56,440 --> 00:04:58,240 Speaker 1: that that they're still going to profit off of an 105 00:04:58,279 --> 00:05:01,480 Speaker 1: image that the commissioner Baseball has said is unfit to 106 00:05:01,839 --> 00:05:06,560 Speaker 1: be seen on the field. But overall they're waiting a 107 00:05:06,640 --> 00:05:08,280 Speaker 1: year to do it. It's not even gonna take effect 108 00:05:08,320 --> 00:05:11,080 Speaker 1: this year. They're still gonna sell parts of it. You know. 109 00:05:11,200 --> 00:05:14,600 Speaker 1: Part of this feels like a lukewarm response to to 110 00:05:14,680 --> 00:05:18,000 Speaker 1: something that the commissioner and so many others around baseball 111 00:05:18,000 --> 00:05:20,840 Speaker 1: and around have have been so offended by. We're saying, though, 112 00:05:20,839 --> 00:05:22,720 Speaker 1: what Roger Goodell doesn't think this will affect the red 113 00:05:22,720 --> 00:05:27,679 Speaker 1: Skins and probably won't and it probably won't. Another topic, 114 00:05:28,080 --> 00:05:31,000 Speaker 1: and you guys were involved in this. The Islanders are 115 00:05:31,040 --> 00:05:33,920 Speaker 1: said to return to Nassau Coliseum for twelve games. Now, 116 00:05:34,000 --> 00:05:36,600 Speaker 1: let's let's not get all excited, but twelve games. The 117 00:05:36,640 --> 00:05:39,640 Speaker 1: Islanders are coming back. If you are a Nassau County 118 00:05:39,720 --> 00:05:44,080 Speaker 1: resident and you like hockey and you're a fan of 119 00:05:44,160 --> 00:05:46,560 Speaker 1: the Islanders, you said, don't get all excited, We'll darted. 120 00:05:46,600 --> 00:05:50,279 Speaker 1: They're gonna get excited, Michael Barr because they're coming back home. 121 00:05:50,600 --> 00:05:52,960 Speaker 1: What is what has been the long standing homeless and 122 00:05:52,960 --> 00:05:56,240 Speaker 1: it didn't work out at Barkley's. The folks Barkley's didn't 123 00:05:56,240 --> 00:05:58,960 Speaker 1: want the Islanders there. The Islanders need a place to 124 00:05:58,960 --> 00:06:02,240 Speaker 1: play until the new Elm Arena is built. Ah, what 125 00:06:02,320 --> 00:06:05,160 Speaker 1: a nice compromise. The NHL bent and said, we'll do 126 00:06:05,279 --> 00:06:08,039 Speaker 1: some games at the Colisseum next year. If it works out, 127 00:06:08,240 --> 00:06:11,120 Speaker 1: you'll split your schedule until the new arenas built. Yeah. 128 00:06:11,200 --> 00:06:14,960 Speaker 1: What a funny little two year history for for prok 129 00:06:15,080 --> 00:06:17,919 Speaker 1: Rov and all this right. He buys the Colisseum, renovates it, 130 00:06:17,960 --> 00:06:19,960 Speaker 1: and suddenly the hockey team that came to play at 131 00:06:20,000 --> 00:06:22,599 Speaker 1: his really fancy building in Brooklyn is going back to 132 00:06:22,720 --> 00:06:25,800 Speaker 1: his other building to fill some dates there. Makes out nicely, 133 00:06:25,839 --> 00:06:28,000 Speaker 1: gets money at the Colisseum, and he gets to sell 134 00:06:28,000 --> 00:06:31,560 Speaker 1: those nights back at good good move. Our thanks to 135 00:06:31,560 --> 00:06:34,839 Speaker 1: Bloomberg Business of Sports reporter Eman W. Williams. And now 136 00:06:34,960 --> 00:06:39,480 Speaker 1: for our interview with On Location Experiences CEO John Collins. 137 00:06:39,520 --> 00:06:43,039 Speaker 1: Perfect week for John. If you don't know his background, 138 00:06:43,400 --> 00:06:45,560 Speaker 1: he was at the NFL, is an executive. He went 139 00:06:45,600 --> 00:06:48,359 Speaker 1: to the NHL where he was responsible for the creation 140 00:06:48,400 --> 00:06:52,000 Speaker 1: of the outdoor games. He certainly knows spectacle and now 141 00:06:52,200 --> 00:06:57,839 Speaker 1: as on location, he's about experiential at the super Bowl 142 00:06:57,839 --> 00:07:00,359 Speaker 1: and at the Marquee events. In other words, if you 143 00:07:00,400 --> 00:07:02,120 Speaker 1: want to go to this game and you want to 144 00:07:02,160 --> 00:07:05,160 Speaker 1: be treated like a rock star. He's the guy. So John, 145 00:07:05,240 --> 00:07:08,400 Speaker 1: tell me, when we talk to TV executives, we always ask, 146 00:07:08,480 --> 00:07:10,840 Speaker 1: how is this matchup for you Eagles and Patriots? What 147 00:07:10,840 --> 00:07:13,480 Speaker 1: does it mean for ratings? I'm assuming and correct me 148 00:07:13,480 --> 00:07:16,960 Speaker 1: if I'm wrong that with these fervent fan bases, this 149 00:07:17,160 --> 00:07:20,080 Speaker 1: is good for what you're trying to do. Listen, it's 150 00:07:20,120 --> 00:07:23,640 Speaker 1: a great it's a great matchup hopefully in many ways. Um, 151 00:07:24,200 --> 00:07:26,840 Speaker 1: but I think the third party of this is really 152 00:07:26,880 --> 00:07:31,680 Speaker 1: Minneapolis and and just how much enthusiasm is in the 153 00:07:31,720 --> 00:07:34,720 Speaker 1: marketplace to support the Super Bowl. Obviously, you know, they're 154 00:07:34,720 --> 00:07:38,040 Speaker 1: excited about their new stadium, and obviously the Vikings had 155 00:07:38,040 --> 00:07:41,360 Speaker 1: this magical run right up through the NFC Championship game, 156 00:07:41,920 --> 00:07:45,040 Speaker 1: which I think created a lot of early buyers into 157 00:07:45,080 --> 00:07:47,520 Speaker 1: the marketplace. A lot of people I think felt like, hey, 158 00:07:47,560 --> 00:07:50,200 Speaker 1: if the Vikings get in, and ticket prices is going 159 00:07:50,280 --> 00:07:54,680 Speaker 1: to be you know, at historical levels, historical highs, and 160 00:07:54,720 --> 00:07:56,920 Speaker 1: if they don't get in, well, I live here anyway, 161 00:07:57,040 --> 00:07:58,640 Speaker 1: so I'd love to see the Super Bowl. So I 162 00:07:58,680 --> 00:08:01,640 Speaker 1: think that the the Pats and the Eagles. You know, 163 00:08:01,680 --> 00:08:04,120 Speaker 1: the Pats have been in a bunch of times. The 164 00:08:04,120 --> 00:08:07,880 Speaker 1: fan base knows how to travel. Um, there's you know, 165 00:08:08,760 --> 00:08:11,360 Speaker 1: I think people try to sell the idea of you know, 166 00:08:11,960 --> 00:08:14,920 Speaker 1: one more time, this might be the last one. But 167 00:08:15,040 --> 00:08:16,960 Speaker 1: they do that. They've been doing that for eight Super 168 00:08:17,000 --> 00:08:21,160 Speaker 1: Bowls now, so uh the Pats fans. Fans are pretty sophisticated, 169 00:08:21,200 --> 00:08:23,400 Speaker 1: but they turn out and they're turning out for this game. 170 00:08:24,000 --> 00:08:28,080 Speaker 1: And the Philadelphia fan is just passionate, as passionate a 171 00:08:28,080 --> 00:08:30,920 Speaker 1: fan base as there is in the country, and they 172 00:08:30,920 --> 00:08:33,800 Speaker 1: are showing up in droves. So if we take away 173 00:08:34,120 --> 00:08:36,440 Speaker 1: the opportunity for the Vikings to have been playing in 174 00:08:36,480 --> 00:08:40,760 Speaker 1: their home stadium, how does Minneapolis shape up cold Weather Town? 175 00:08:41,160 --> 00:08:43,400 Speaker 1: How does that shape up for you as Minneapolis the 176 00:08:43,440 --> 00:08:46,520 Speaker 1: same as say a New Orleans or a Miami. I 177 00:08:46,559 --> 00:08:49,000 Speaker 1: think it's very unique, you know, it's it's a it's 178 00:08:49,040 --> 00:08:53,280 Speaker 1: a it's a generational uh you know, Super Bowl. I 179 00:08:53,640 --> 00:08:56,160 Speaker 1: think you know, people understand this. You know, it won't 180 00:08:56,200 --> 00:08:59,640 Speaker 1: be back, uh anytime soon. So this is the one 181 00:08:59,640 --> 00:09:02,280 Speaker 1: opportun we need to embrace it. I think from what 182 00:09:02,360 --> 00:09:05,040 Speaker 1: I've seen from working with you know, the host committee 183 00:09:05,040 --> 00:09:11,360 Speaker 1: in particular, they are really passionate about showing off their 184 00:09:11,400 --> 00:09:15,520 Speaker 1: city to the world. And so, you know, elite meets 185 00:09:15,679 --> 00:09:19,000 Speaker 1: ten thousand volunteers to work you know, game day, they 186 00:09:19,040 --> 00:09:23,720 Speaker 1: get a list of thirty volunteers. Um, you know the 187 00:09:23,840 --> 00:09:27,920 Speaker 1: Super Bowl Love which we we we produced with the 188 00:09:28,559 --> 00:09:32,600 Speaker 1: host Committee. They're expecting, you know, sixty people on opening 189 00:09:32,679 --> 00:09:35,000 Speaker 1: night to get a hundred thousand people on opening night. 190 00:09:35,320 --> 00:09:37,679 Speaker 1: They're all in on this super Bowl. And I think 191 00:09:37,720 --> 00:09:39,439 Speaker 1: the fact that you know, we're talking about New England 192 00:09:39,480 --> 00:09:42,880 Speaker 1: fans and Philadelphia fans. You know, the weather people understand 193 00:09:42,880 --> 00:09:45,520 Speaker 1: when to weather. It's part of football, It's it's part 194 00:09:45,520 --> 00:09:48,120 Speaker 1: of living where these two fan bases live. It's one 195 00:09:48,160 --> 00:09:50,560 Speaker 1: thing when it is cold out there, but that never 196 00:09:50,640 --> 00:09:55,160 Speaker 1: stops any other parties that take place for the Super Bowl. 197 00:09:55,200 --> 00:09:57,720 Speaker 1: Can you take us through that experience of what it's 198 00:09:57,760 --> 00:10:02,360 Speaker 1: like with all the parties and so celebrities there. Well, 199 00:10:02,480 --> 00:10:06,600 Speaker 1: it's a great point. I mean, it's a point that um, 200 00:10:06,720 --> 00:10:10,000 Speaker 1: you know, when I joined on location and obviously spent 201 00:10:10,080 --> 00:10:12,920 Speaker 1: a lot of time working for the NFL, work for 202 00:10:12,960 --> 00:10:15,400 Speaker 1: the NHL too, but but for the NFL in particular, 203 00:10:16,240 --> 00:10:19,240 Speaker 1: you know, there was this view that they really needed 204 00:10:19,280 --> 00:10:24,280 Speaker 1: a partner who would help focus on how to better 205 00:10:24,320 --> 00:10:27,560 Speaker 1: monetize the I P right, and so I P in 206 00:10:27,600 --> 00:10:31,760 Speaker 1: this case and this hospitality case would be everything from 207 00:10:31,800 --> 00:10:34,280 Speaker 1: you know, the tickets and what happens in the secondary market. 208 00:10:35,040 --> 00:10:38,760 Speaker 1: So I leave that that upside to brokers. Um, what 209 00:10:38,920 --> 00:10:42,800 Speaker 1: happens with you know, fans travel and hotel management, and 210 00:10:42,840 --> 00:10:46,840 Speaker 1: then really what happens around the parties on game day 211 00:10:47,080 --> 00:10:53,720 Speaker 1: but also Thursday, Friday, Saturday, Sunday pregame and then Sunday 212 00:10:53,800 --> 00:10:58,560 Speaker 1: post game, which are all really opportunities to improve the 213 00:10:58,600 --> 00:11:02,920 Speaker 1: fan experience, UM, and just produce a better event, have 214 00:11:03,040 --> 00:11:05,640 Speaker 1: it a little more coordinated, Give give the right people, 215 00:11:05,679 --> 00:11:08,920 Speaker 1: the most important people, you know, your business partners, the 216 00:11:09,000 --> 00:11:13,560 Speaker 1: access to those experiences. UM. It was a bit of 217 00:11:13,559 --> 00:11:16,760 Speaker 1: a wild West, and it continues to be because you know, 218 00:11:16,800 --> 00:11:20,200 Speaker 1: any of the biggest events in the world, you know, 219 00:11:20,240 --> 00:11:24,199 Speaker 1: everybody wants to be there. UM. But we're we're bringing 220 00:11:24,200 --> 00:11:27,120 Speaker 1: a sense of order to it. So we'll have you know, 221 00:11:27,160 --> 00:11:32,480 Speaker 1: on locational host we'll have ten pregame parties spread throughout 222 00:11:32,559 --> 00:11:36,920 Speaker 1: the downtown Minneapolis, including the biggest party, which will have 223 00:11:37,160 --> 00:11:41,040 Speaker 1: you know at the Armory, which is a landmark historical 224 00:11:41,080 --> 00:11:44,080 Speaker 1: building that's that's had a fifty million dollar renovation. What 225 00:11:44,120 --> 00:11:45,640 Speaker 1: do I get to that? Just give me a little scenset. 226 00:11:45,679 --> 00:11:47,079 Speaker 1: What do I get, how much does it cost me 227 00:11:47,120 --> 00:11:48,600 Speaker 1: to go? And what do I get for the game 228 00:11:48,720 --> 00:11:52,000 Speaker 1: day tailgate? Um, it's all part of the on location package. 229 00:11:52,040 --> 00:11:53,760 Speaker 1: But what you get is you get you know, top 230 00:11:53,760 --> 00:11:57,040 Speaker 1: shelf food and beverage, you get access. It's inside the 231 00:11:57,040 --> 00:11:59,320 Speaker 1: security perimeter, so it's the closest party that you can 232 00:11:59,400 --> 00:12:02,319 Speaker 1: get to. Um, you're gonna get top top tier talent. 233 00:12:02,440 --> 00:12:07,479 Speaker 1: So Kelly Clarkson UH is performing at that tail game. Um, 234 00:12:07,520 --> 00:12:09,160 Speaker 1: you know the NBC guys will come out of that. 235 00:12:09,240 --> 00:12:12,600 Speaker 1: We're producing the NBC pregame party, We're producing the host 236 00:12:12,600 --> 00:12:16,319 Speaker 1: committee pregame party. We're producing pregame parties and postgame parties 237 00:12:16,880 --> 00:12:20,880 Speaker 1: for the two participating teams, and uh, you know, we're 238 00:12:20,920 --> 00:12:24,360 Speaker 1: also doing a number of events inside the stadium. So Scott, 239 00:12:24,440 --> 00:12:27,240 Speaker 1: this is more up your alley. You know, there's a 240 00:12:27,320 --> 00:12:32,040 Speaker 1: there's a hospitality then you called the Delta Club in 241 00:12:32,040 --> 00:12:36,400 Speaker 1: in uh US Bank Stadium, which is fifty yard line 242 00:12:36,880 --> 00:12:43,040 Speaker 1: field level seats and hospitality center. If you're in there, 243 00:12:43,120 --> 00:12:46,200 Speaker 1: you can do your pregame, your halftime, and your post 244 00:12:46,240 --> 00:12:48,840 Speaker 1: game party there and can be on the field for 245 00:12:49,160 --> 00:12:51,960 Speaker 1: the trophies celebration. At the end of the game. So 246 00:12:52,920 --> 00:12:55,160 Speaker 1: you know what you get from on location is you 247 00:12:55,200 --> 00:12:58,559 Speaker 1: get you get the verified ticket. You know what you 248 00:12:58,640 --> 00:13:01,160 Speaker 1: buy is what you're gonna get. You get the ability 249 00:13:01,200 --> 00:13:03,360 Speaker 1: to have access not just through the parties, put the 250 00:13:03,360 --> 00:13:08,079 Speaker 1: hotels and and all the ways to navigate throughout the city, 251 00:13:08,160 --> 00:13:10,000 Speaker 1: and then you're gonna have the best game day experience 252 00:13:10,040 --> 00:13:12,840 Speaker 1: you can possibly get. We're talking to the CEO of 253 00:13:13,040 --> 00:13:18,040 Speaker 1: On Location Experiences, John Collin. See that's Scott Sashnik stuff 254 00:13:18,120 --> 00:13:21,560 Speaker 1: right there. That's that's Scott Platinum, Platinum and stuff. You know, 255 00:13:22,040 --> 00:13:24,480 Speaker 1: I'm over in the tunnel man trying to like peek 256 00:13:24,480 --> 00:13:26,720 Speaker 1: over at the game here, but you're peeking over the 257 00:13:26,720 --> 00:13:31,400 Speaker 1: fence outside. Which brings me to another point is that 258 00:13:31,679 --> 00:13:34,720 Speaker 1: there's so many behind the scenes activities that happened, as 259 00:13:34,760 --> 00:13:37,920 Speaker 1: you mentioned ten parties, all the Super Bowl tickets to 260 00:13:37,960 --> 00:13:41,679 Speaker 1: the celebrities, but they're also just little venues just for 261 00:13:41,880 --> 00:13:44,880 Speaker 1: Joe blow fan. It's like, hey, you know, here's this 262 00:13:45,080 --> 00:13:46,800 Speaker 1: and and here's that. Can you take us through that. 263 00:13:47,040 --> 00:13:49,280 Speaker 1: A big part of the business is uh, sort of 264 00:13:49,280 --> 00:13:51,680 Speaker 1: the bucket list fan, the fan who wants to go 265 00:13:51,760 --> 00:13:55,520 Speaker 1: to the event, but um, it is less concerned about 266 00:13:55,520 --> 00:13:57,760 Speaker 1: who's in the game. They know they're going and they're 267 00:13:57,760 --> 00:14:00,679 Speaker 1: willing to buy early and make sure that they their 268 00:14:00,720 --> 00:14:03,880 Speaker 1: trip is laid after them. But obviously a big focus 269 00:14:03,880 --> 00:14:05,720 Speaker 1: of what we do and what the league wants us 270 00:14:05,720 --> 00:14:08,240 Speaker 1: to do is is service the clubs that get to 271 00:14:08,280 --> 00:14:11,240 Speaker 1: the game and then service their fans. Because it's such 272 00:14:11,240 --> 00:14:14,000 Speaker 1: a quick turnaround. UM, you want to make sure that 273 00:14:14,040 --> 00:14:18,960 Speaker 1: you have hotel inventory, party inventory, and then obviously game 274 00:14:19,040 --> 00:14:23,680 Speaker 1: take an inventory, uh that is priced appropriately for that 275 00:14:23,680 --> 00:14:27,000 Speaker 1: that fan who's you know team. In case of the Eagles, 276 00:14:27,960 --> 00:14:30,720 Speaker 1: they haven't been there in twenty plus years and uh, 277 00:14:30,760 --> 00:14:32,720 Speaker 1: you know it could be I'm sure they think they 278 00:14:32,760 --> 00:14:35,280 Speaker 1: might be back next year, but for this year, it 279 00:14:35,400 --> 00:14:37,560 Speaker 1: might be a once in a lifetime trip and you 280 00:14:37,680 --> 00:14:39,560 Speaker 1: want to be able to give that fan the best 281 00:14:39,720 --> 00:14:44,840 Speaker 1: possible experience. So we work very closely with both clubs 282 00:14:44,880 --> 00:14:48,320 Speaker 1: to make sure that we have products that appeal to them, 283 00:14:48,600 --> 00:14:50,960 Speaker 1: whether they're coming in for you know, the three night 284 00:14:51,000 --> 00:14:54,000 Speaker 1: hotel minimum to get here, have a welcome reception, you 285 00:14:54,040 --> 00:14:57,160 Speaker 1: know with the club, UM, stay in uh you know, 286 00:14:57,200 --> 00:15:01,000 Speaker 1: a club one of the club designated Eagles hotel um, 287 00:15:01,240 --> 00:15:05,720 Speaker 1: and then have parties. But it's It's two levels of pricing. 288 00:15:05,840 --> 00:15:08,800 Speaker 1: There's there's pricing, which is you know, kind of prech 289 00:15:09,080 --> 00:15:12,880 Speaker 1: NFC a f C Championship Sunday, and then there's pricing 290 00:15:12,960 --> 00:15:16,720 Speaker 1: really post championship when you know who who the two 291 00:15:16,760 --> 00:15:18,560 Speaker 1: teams are and you want to really make sure that 292 00:15:18,560 --> 00:15:20,760 Speaker 1: that fan base has the ability to get to the 293 00:15:20,800 --> 00:15:23,000 Speaker 1: city and get in the game. Give us those numbers, John, 294 00:15:23,000 --> 00:15:24,560 Speaker 1: we haven't heard yet. What's it gonna cost me? If 295 00:15:24,560 --> 00:15:27,640 Speaker 1: I want the premium? I'm a die hard Eagles fan. 296 00:15:27,720 --> 00:15:29,600 Speaker 1: I may never get to do this again. I'm willing 297 00:15:29,600 --> 00:15:32,800 Speaker 1: to open the wallet. I want the gold standard treatment. 298 00:15:32,920 --> 00:15:35,920 Speaker 1: What's it gonna cost me? Well, look at me the goal, 299 00:15:36,080 --> 00:15:39,320 Speaker 1: the gold the gold. You know your level gold standard 300 00:15:39,440 --> 00:15:42,360 Speaker 1: has been sold out for a while. Um, but what 301 00:15:42,440 --> 00:15:44,640 Speaker 1: we're running on the fans travel, you know, can be 302 00:15:44,720 --> 00:15:48,440 Speaker 1: anything from you know, four thousand dollars all the way 303 00:15:48,520 --> 00:15:51,360 Speaker 1: up to whatever you want to spend depending on level 304 00:15:51,400 --> 00:15:54,760 Speaker 1: of service that you want. So for people who are wondering, well, 305 00:15:54,760 --> 00:15:56,720 Speaker 1: this is great, but how do they get all that stuff? 306 00:15:56,760 --> 00:15:59,080 Speaker 1: How does this company get that? I think it's important 307 00:15:59,080 --> 00:16:02,920 Speaker 1: to touch in your ownership structure. The important one here 308 00:16:02,960 --> 00:16:05,560 Speaker 1: is thirty two equity those are the thirty two NFL owners. 309 00:16:05,560 --> 00:16:08,080 Speaker 1: Their private equity arm owns a piece of this, as 310 00:16:08,120 --> 00:16:11,520 Speaker 1: does Carlisle Group, Brewin Sports Capital, which is George Pine, 311 00:16:11,560 --> 00:16:15,160 Speaker 1: Redbird Capital which is Jerry Cardinal. But the NFL wanted 312 00:16:15,240 --> 00:16:18,720 Speaker 1: to do this. They saw an opportunity in more than 313 00:16:18,760 --> 00:16:21,280 Speaker 1: just the game. Correct. Yeah, I think that the NFL 314 00:16:22,200 --> 00:16:25,240 Speaker 1: of late has really had an attitude that they want 315 00:16:25,280 --> 00:16:29,080 Speaker 1: to they want to partner with other companies to kind 316 00:16:29,120 --> 00:16:32,360 Speaker 1: of operationalize a lot of things that they they just 317 00:16:32,400 --> 00:16:35,720 Speaker 1: don't have the bandwidth to do internally anymore. It's gotten 318 00:16:35,760 --> 00:16:38,280 Speaker 1: so big. And so this was a department that lived 319 00:16:38,320 --> 00:16:42,360 Speaker 1: inside the NFL Events Group for you know, probably five 320 00:16:42,480 --> 00:16:46,560 Speaker 1: or six years that ultimately got licensed out on a 321 00:16:46,640 --> 00:16:52,000 Speaker 1: long term license to UH, red Bird and Bruined Capital. Uh. 322 00:16:52,160 --> 00:16:54,600 Speaker 1: Those guys had the foresight to say, we want the 323 00:16:54,680 --> 00:16:58,880 Speaker 1: NFL involved in this as an equity partner, and so 324 00:16:58,960 --> 00:17:04,400 Speaker 1: they sold in the company back to the NFL's venture 325 00:17:04,440 --> 00:17:08,360 Speaker 1: capital fund thirty two Equity, which gives them a lot 326 00:17:08,359 --> 00:17:11,200 Speaker 1: of skin in the game and UH and and properly 327 00:17:11,240 --> 00:17:14,240 Speaker 1: aligns everyone's objectives, right, So we're we're in it for 328 00:17:14,280 --> 00:17:16,840 Speaker 1: the long term, We're in it to partner with the league. 329 00:17:17,280 --> 00:17:19,040 Speaker 1: We're not just in it to turn a buck, right, 330 00:17:19,080 --> 00:17:20,600 Speaker 1: we want to do what's right for the event and 331 00:17:20,640 --> 00:17:23,240 Speaker 1: what's what's right for the league and the thirty two clubs, 332 00:17:23,920 --> 00:17:25,720 Speaker 1: and that really allows us to go to town. So 333 00:17:25,760 --> 00:17:28,440 Speaker 1: there's a there's a certain amount of inventory that we're allocated. 334 00:17:28,480 --> 00:17:32,240 Speaker 1: Every game we get that inventory. We literally have a 335 00:17:32,240 --> 00:17:35,919 Speaker 1: lot of our seat locations for Atlanta now, so in 336 00:17:36,000 --> 00:17:39,280 Speaker 1: theory were on sale for Atlanta today, even as we're 337 00:17:39,359 --> 00:17:44,200 Speaker 1: continuing to sell into Minneapolis. We manage and have uh 338 00:17:44,560 --> 00:17:50,479 Speaker 1: the largest block of hotel rooms in in in the city. UH. 339 00:17:50,760 --> 00:17:53,120 Speaker 1: The league allocates as part of the host Committee bid 340 00:17:53,880 --> 00:17:56,639 Speaker 1: venue space for us to do things like the NFL 341 00:17:56,680 --> 00:17:59,920 Speaker 1: Experience or Super Bowl Live or any of the tailgate 342 00:18:00,040 --> 00:18:03,560 Speaker 1: parties or other hospitality events that that we run, including 343 00:18:04,000 --> 00:18:07,480 Speaker 1: hospitality for the two participating teams whoever they may be 344 00:18:07,760 --> 00:18:11,800 Speaker 1: in future Super bowls. Um and then we have priority 345 00:18:11,840 --> 00:18:16,919 Speaker 1: over you know, everything from ground transportation so how people 346 00:18:17,000 --> 00:18:19,960 Speaker 1: move in and around the city are all things that 347 00:18:20,960 --> 00:18:24,280 Speaker 1: you know, we really have priority access. We've staffed the 348 00:18:24,320 --> 00:18:27,600 Speaker 1: company with people who come from you know, a league 349 00:18:27,800 --> 00:18:31,280 Speaker 1: rights holder's point of view, so you know, don Renzoli, 350 00:18:31,320 --> 00:18:35,879 Speaker 1: who runs our operations, actually ran the Super Bowl for 351 00:18:35,960 --> 00:18:39,679 Speaker 1: ten years at the NFL. Sean Connolly, who runs our 352 00:18:39,720 --> 00:18:44,800 Speaker 1: event department, basically created the NFL Experience and the NFL 353 00:18:44,840 --> 00:18:48,639 Speaker 1: Telgate twenty plus years ago in Minneapolis, last time the 354 00:18:48,680 --> 00:18:51,560 Speaker 1: Super Bowl is here. So we have guys who have 355 00:18:51,600 --> 00:18:54,560 Speaker 1: twenty plus years experience around the Super Bowl, who worked 356 00:18:54,600 --> 00:18:58,080 Speaker 1: for clubs or league offices and know what it's like 357 00:18:58,200 --> 00:19:01,439 Speaker 1: to operate in that environment. And we've been able to 358 00:19:01,440 --> 00:19:05,320 Speaker 1: supplement that with acquisitions like Prime Sport with people who 359 00:19:05,400 --> 00:19:09,560 Speaker 1: really know the you know, the ticketing business, and really 360 00:19:09,640 --> 00:19:13,800 Speaker 1: understand the travel business in the case of Anthony Travel. Uh. 361 00:19:13,800 --> 00:19:18,840 Speaker 1: And now we're excited to expand our offerings well beyond 362 00:19:18,840 --> 00:19:20,920 Speaker 1: the NFL and and you know, to the n c 363 00:19:21,080 --> 00:19:23,280 Speaker 1: A A and the p G A and and the 364 00:19:23,320 --> 00:19:27,960 Speaker 1: other hundred and fifty content rights older relationships that Prime 365 00:19:28,000 --> 00:19:30,320 Speaker 1: Sport kind of brings into the family. Al Right, we're 366 00:19:30,320 --> 00:19:32,359 Speaker 1: gonna get into all that. We're chatting with John Collins, 367 00:19:32,400 --> 00:19:35,119 Speaker 1: the CEO of On Location Experiences, But before we do, 368 00:19:35,160 --> 00:19:38,960 Speaker 1: I just want to chat about the stability and predictability 369 00:19:39,320 --> 00:19:42,000 Speaker 1: that you guys bring to the secondary market. A few 370 00:19:42,080 --> 00:19:45,320 Speaker 1: years ago, there was a big problem where the brokers 371 00:19:45,359 --> 00:19:47,840 Speaker 1: on the secondary market had sold a bunch of tickets 372 00:19:47,880 --> 00:19:50,920 Speaker 1: that they wound up not having access to. Is that 373 00:19:50,960 --> 00:19:54,240 Speaker 1: what this does, the fact that you guys have a 374 00:19:54,320 --> 00:19:59,040 Speaker 1: big chunk of the available tickets that the resale world 375 00:19:59,200 --> 00:20:01,800 Speaker 1: is so much less applied, that you've brought a stability 376 00:20:01,840 --> 00:20:04,679 Speaker 1: to that market. Because nobody wants that headache, especially the NFL. 377 00:20:05,760 --> 00:20:08,840 Speaker 1: It's a terrible look for any right soldier where you know, 378 00:20:08,880 --> 00:20:12,800 Speaker 1: a fan, you know, does everything he needs to do, 379 00:20:12,840 --> 00:20:15,800 Speaker 1: including write a big check to get to a game, 380 00:20:15,840 --> 00:20:18,080 Speaker 1: and then finds out that what he what he bought 381 00:20:18,200 --> 00:20:20,040 Speaker 1: isn't what he thought he bought and isn't gonna be 382 00:20:20,080 --> 00:20:24,240 Speaker 1: able to get into this stadium. Um. And so that's 383 00:20:24,280 --> 00:20:27,040 Speaker 1: exactly the motivation, you know, on the part of the league, 384 00:20:27,240 --> 00:20:31,760 Speaker 1: which is to give fans certainty in terms of the 385 00:20:31,880 --> 00:20:35,119 Speaker 1: verified ticket that you know, what they're buying is what 386 00:20:35,160 --> 00:20:36,800 Speaker 1: they're going to get. I mean we have we have 387 00:20:37,240 --> 00:20:40,520 Speaker 1: when we go to market, we go to market with 388 00:20:40,600 --> 00:20:45,320 Speaker 1: the exact seed location, um that you're gonna be that 389 00:20:45,359 --> 00:20:48,560 Speaker 1: you're gonna be purchasing. We're not, you know, part part 390 00:20:48,560 --> 00:20:50,960 Speaker 1: of the issue that existed, and I wasn't here then, 391 00:20:51,440 --> 00:20:55,200 Speaker 1: I guess in Phoenix, Um, that you're referring to Scott. 392 00:20:55,240 --> 00:20:57,439 Speaker 1: I know you've you've talked a lot about it was 393 00:20:57,480 --> 00:20:59,920 Speaker 1: there was a lot of speculative selling and a lot 394 00:21:00,119 --> 00:21:03,520 Speaker 1: short selling on the part of ticket brokers, and when 395 00:21:03,560 --> 00:21:06,760 Speaker 1: the inventory didn't come into the marketplace, a lot of 396 00:21:06,800 --> 00:21:09,280 Speaker 1: those brokers went out of business and a lot of 397 00:21:09,280 --> 00:21:13,240 Speaker 1: fans would purchased tickets were really disappointed. And so the 398 00:21:13,320 --> 00:21:16,399 Speaker 1: league made a that that that was the that was 399 00:21:16,440 --> 00:21:19,040 Speaker 1: the push on the part of the league to make 400 00:21:19,080 --> 00:21:22,879 Speaker 1: sure that NFL fans knew that there was a verified, 401 00:21:23,080 --> 00:21:26,840 Speaker 1: official place that they could go to get Super Bowl tickets, 402 00:21:27,280 --> 00:21:29,600 Speaker 1: which have never really had it on sale. Right it's 403 00:21:29,600 --> 00:21:32,240 Speaker 1: probably one of the few events in the world that 404 00:21:32,400 --> 00:21:35,720 Speaker 1: doesn't have been on sale. And of course, yes, the 405 00:21:35,800 --> 00:21:39,440 Speaker 1: Super Bowl is the hot topic right now because you're 406 00:21:39,520 --> 00:21:42,680 Speaker 1: right there, but you go into many other events too, 407 00:21:42,720 --> 00:21:46,440 Speaker 1: I mean that's from the Final Four, the Tennis Majors 408 00:21:46,440 --> 00:21:50,000 Speaker 1: and so on. Yeah, Michael, the growth of the company 409 00:21:50,000 --> 00:21:54,840 Speaker 1: has been pretty fast, um, And so you know, two 410 00:21:54,920 --> 00:21:58,280 Speaker 1: years ago we were probably a thirty five million dollar 411 00:21:59,119 --> 00:22:02,679 Speaker 1: top line revenue business as of today will be a 412 00:22:02,680 --> 00:22:06,040 Speaker 1: five hundred and fifty million dollar top line business with 413 00:22:06,920 --> 00:22:09,880 Speaker 1: rights holder relationships with a hundred and fifty different partners 414 00:22:10,280 --> 00:22:15,159 Speaker 1: across sports, music, other forms of entertainment. So you know, 415 00:22:15,200 --> 00:22:18,320 Speaker 1: our focus is definitely on the super Bowl, but but frankly, 416 00:22:18,600 --> 00:22:21,320 Speaker 1: we had as much of a focus on the college 417 00:22:21,320 --> 00:22:24,199 Speaker 1: Bowl season, the Rose Bowl in particular, where we have 418 00:22:24,240 --> 00:22:29,360 Speaker 1: a very deep relationship with those organizers. Our music division, 419 00:22:29,440 --> 00:22:32,879 Speaker 1: which is c I D, just came off a series 420 00:22:32,920 --> 00:22:36,200 Speaker 1: of music festivals down in Mexico with people like Blake 421 00:22:36,240 --> 00:22:40,000 Speaker 1: Shelton and Luke Brian. We're looking very quickly to pivot 422 00:22:40,040 --> 00:22:43,159 Speaker 1: into the n c A A tournament where you know, 423 00:22:43,240 --> 00:22:46,879 Speaker 1: one of Prime's long term relationships has been with the 424 00:22:46,960 --> 00:22:50,520 Speaker 1: n c a A very much like on locations relationship 425 00:22:50,600 --> 00:22:56,199 Speaker 1: with the NFL, where we offer very deep services in 426 00:22:56,320 --> 00:22:59,840 Speaker 1: terms of hotel management, travel management, and obviously ticket management 427 00:23:00,240 --> 00:23:03,199 Speaker 1: um to help them get get the tickets into the 428 00:23:03,359 --> 00:23:06,040 Speaker 1: into the hands of the fans. And then of course, 429 00:23:06,320 --> 00:23:10,280 Speaker 1: you know you run first quarter isn't really complete without 430 00:23:10,480 --> 00:23:13,439 Speaker 1: beginning to think about the masters. We've always thought about 431 00:23:13,480 --> 00:23:18,439 Speaker 1: this business like a subscription model, where you know, if 432 00:23:18,480 --> 00:23:21,000 Speaker 1: you're a bucket list fan or you're a corporate client 433 00:23:21,160 --> 00:23:23,679 Speaker 1: who is going to be looking to entertain people at 434 00:23:23,720 --> 00:23:26,240 Speaker 1: all the biggest events that happened throughout the year. You 435 00:23:26,320 --> 00:23:29,960 Speaker 1: now have one source to go to for all those needs. 436 00:23:30,760 --> 00:23:32,760 Speaker 1: And it's not just the US. You guys are going 437 00:23:32,840 --> 00:23:35,800 Speaker 1: to go global. Yeah, we have some experience with with 438 00:23:35,840 --> 00:23:38,440 Speaker 1: big events like like the Ryder Cup, which I think 439 00:23:38,520 --> 00:23:40,200 Speaker 1: is a great you know, it's one of those great 440 00:23:40,240 --> 00:23:43,800 Speaker 1: events that people love to go to and and it's 441 00:23:43,800 --> 00:23:46,159 Speaker 1: a unique experience and that it goes trades back and 442 00:23:46,200 --> 00:23:49,440 Speaker 1: forth between Europe and the US. You know, we think 443 00:23:49,480 --> 00:23:52,080 Speaker 1: the Super Bowl gives us a lot of experience to 444 00:23:52,160 --> 00:23:57,879 Speaker 1: ultimately begin to tackle other world events like the Olympics 445 00:23:58,760 --> 00:24:02,040 Speaker 1: and the World Cup, and as those events you know, 446 00:24:02,119 --> 00:24:05,040 Speaker 1: potentially come in case of the Olympics are coming to 447 00:24:05,080 --> 00:24:07,200 Speaker 1: the US, in the case of the World Cup hopefully 448 00:24:07,200 --> 00:24:10,400 Speaker 1: come to North America soon. Um. I think we're wealth 449 00:24:10,400 --> 00:24:13,400 Speaker 1: positioned to to work with those rights holders the way 450 00:24:13,440 --> 00:24:15,640 Speaker 1: we've worked with the NFL and the n c a 451 00:24:15,640 --> 00:24:18,280 Speaker 1: A and the p g A to really help re 452 00:24:18,400 --> 00:24:22,320 Speaker 1: term some of the value that they're losing UH into 453 00:24:22,440 --> 00:24:25,960 Speaker 1: into this UH into this market, but also improve the 454 00:24:26,000 --> 00:24:29,159 Speaker 1: overall fan experience. Do you get the sense, John that 455 00:24:29,240 --> 00:24:31,320 Speaker 1: this is coming at a time when the fans want 456 00:24:31,400 --> 00:24:34,480 Speaker 1: to get closer. It's no longer good enough to go 457 00:24:34,480 --> 00:24:37,160 Speaker 1: go to the stadium, sit in Section to twelve, watch 458 00:24:37,240 --> 00:24:40,760 Speaker 1: the game and leave. Everything is about closer to the athletes, 459 00:24:41,080 --> 00:24:45,280 Speaker 1: closer to the behind the scenes athletes, showing what happens 460 00:24:45,320 --> 00:24:48,200 Speaker 1: in the locker room on the drive to the game. 461 00:24:48,480 --> 00:24:51,600 Speaker 1: Fans just want more these days, don't they. Yeah? I 462 00:24:52,000 --> 00:24:55,720 Speaker 1: think they always have, though, I mean maybe social media 463 00:24:56,000 --> 00:24:57,959 Speaker 1: let you see more access than you than you were 464 00:24:58,000 --> 00:25:00,159 Speaker 1: able to see and get closer to the athletes and 465 00:25:00,920 --> 00:25:03,480 Speaker 1: all the figures. I mean, I started my career with 466 00:25:03,600 --> 00:25:06,960 Speaker 1: NFL Films working for Steve Sable. Probably nobody else had a, 467 00:25:07,600 --> 00:25:09,680 Speaker 1: you know, a bigger hand in helping to shape the 468 00:25:09,720 --> 00:25:12,280 Speaker 1: image of the NFL than NFL Films in those early years. 469 00:25:12,359 --> 00:25:14,439 Speaker 1: Doesn't Michael sound like John for Sunda, give me like, 470 00:25:14,600 --> 00:25:17,320 Speaker 1: give me a frozen tundra Green Bay thing on the 471 00:25:17,320 --> 00:25:22,000 Speaker 1: frozen tundra of green Right. He could do it. But 472 00:25:22,080 --> 00:25:25,520 Speaker 1: you know, always was great because you know he would 473 00:25:25,560 --> 00:25:27,719 Speaker 1: always make the game that was a blowout, but you 474 00:25:27,760 --> 00:25:30,960 Speaker 1: still would watch the film because you still made it close. 475 00:25:31,080 --> 00:25:34,400 Speaker 1: You know, it's exactly you watch the game, you saw 476 00:25:34,440 --> 00:25:37,359 Speaker 1: the highlights and still you'd watch, you know, inside the 477 00:25:37,440 --> 00:25:40,080 Speaker 1: NFL because they would take you and show you a 478 00:25:40,160 --> 00:25:42,199 Speaker 1: part of the game that frankly you didn't see in 479 00:25:42,200 --> 00:25:45,120 Speaker 1: the game covergetin you didn't seeing the highlights, and so 480 00:25:45,680 --> 00:25:48,080 Speaker 1: you know that this idea of letting the fan get access, 481 00:25:48,080 --> 00:25:52,399 Speaker 1: I think is a winner. Um, everybody you know wants 482 00:25:52,440 --> 00:25:55,399 Speaker 1: to do it. Everybody strives to do it, but the 483 00:25:55,480 --> 00:25:58,040 Speaker 1: right solder really has to buy into it. But I mean, 484 00:25:58,119 --> 00:26:00,320 Speaker 1: ultimately the access needs to come from the rights holder. 485 00:26:00,800 --> 00:26:03,120 Speaker 1: And that's why we like this this you know, our 486 00:26:03,760 --> 00:26:06,800 Speaker 1: our point of view in the marketplace were not a 487 00:26:07,320 --> 00:26:09,840 Speaker 1: We're not a third party. We really want to be 488 00:26:09,840 --> 00:26:12,520 Speaker 1: a strategic partner of those content rights holders to help 489 00:26:12,560 --> 00:26:16,000 Speaker 1: them help them connect their fans in ways that frankly 490 00:26:16,040 --> 00:26:19,119 Speaker 1: they're not able to get to. Are you ever pitched 491 00:26:19,359 --> 00:26:22,080 Speaker 1: on the game operations? Are you ever pitched as added 492 00:26:22,240 --> 00:26:29,800 Speaker 1: value to sponsors? Yeah, we're We're we're deep with a 493 00:26:29,800 --> 00:26:33,000 Speaker 1: lot of the corporate clients, whether it's you know, Direct 494 00:26:33,000 --> 00:26:37,399 Speaker 1: TV on Saturday night basically that's that's their party, or 495 00:26:37,720 --> 00:26:40,120 Speaker 1: you know, in case of Super Bowl Live, we are 496 00:26:40,240 --> 00:26:45,000 Speaker 1: activating for big NFL partners like Horizon, how they want 497 00:26:45,000 --> 00:26:52,000 Speaker 1: to integrate with the Minneapolis community, UM and and and 498 00:26:52,000 --> 00:26:55,080 Speaker 1: and in many cases, we're activating for the NFL, So 499 00:26:55,119 --> 00:26:59,639 Speaker 1: we're extending what you know, the pitch to the NFL 500 00:26:59,800 --> 00:27:03,800 Speaker 1: was really coming out of San Francisco. You know, sixty 501 00:27:04,320 --> 00:27:08,640 Speaker 1: people are actually going to the Super Bowl. The league 502 00:27:09,000 --> 00:27:12,440 Speaker 1: has their most important ten thousands, you know, their partners, 503 00:27:12,440 --> 00:27:16,600 Speaker 1: their clubs, their right soldiers. They're taking care of those 504 00:27:16,640 --> 00:27:19,040 Speaker 1: ten thousand. What are the other fifty thousand doing though? 505 00:27:19,720 --> 00:27:22,680 Speaker 1: And that's where we really did kind of a Google 506 00:27:22,760 --> 00:27:26,520 Speaker 1: heat map of all the events that were happening in 507 00:27:26,640 --> 00:27:29,960 Speaker 1: and around the stadium, which which were unlicensed and a 508 00:27:30,000 --> 00:27:34,320 Speaker 1: little sketchy and happening in parking lots, under tents throughout 509 00:27:34,680 --> 00:27:38,000 Speaker 1: you know, throughout the Bay Area. And these were people 510 00:27:38,040 --> 00:27:40,119 Speaker 1: who paid to actually get to San Francisco and go 511 00:27:40,160 --> 00:27:42,119 Speaker 1: to the game. So we just felt it was a 512 00:27:42,119 --> 00:27:44,000 Speaker 1: better there was a better model, there was a better 513 00:27:44,040 --> 00:27:46,280 Speaker 1: way to do it. The league wasn't going to be 514 00:27:46,320 --> 00:27:47,800 Speaker 1: able to do it because they had their hands full 515 00:27:47,920 --> 00:27:50,280 Speaker 1: with the game operations and doing what they typically do. 516 00:27:50,960 --> 00:27:54,400 Speaker 1: But you know, a capitalized company with people with expertise 517 00:27:54,720 --> 00:27:59,840 Speaker 1: and vision and executional capabilities would really be able to 518 00:28:00,000 --> 00:28:04,120 Speaker 1: who supplement a rights holder's operation, And so I think 519 00:28:04,160 --> 00:28:07,320 Speaker 1: the Super Bowl is really our case study. It's only 520 00:28:07,440 --> 00:28:09,800 Speaker 1: for me, it's only a year two. We've certainly come 521 00:28:09,840 --> 00:28:12,800 Speaker 1: a long way in year two, but I think any 522 00:28:12,920 --> 00:28:15,440 Speaker 1: rights holder around the world is going to be interested 523 00:28:16,359 --> 00:28:20,560 Speaker 1: and how the NFL recaptured more valued for basically their 524 00:28:20,560 --> 00:28:23,439 Speaker 1: crown jewel event, the Super Bowl. We're talking to the 525 00:28:23,480 --> 00:28:28,040 Speaker 1: CEO of On Location Experiences, John Collins, as for the 526 00:28:28,080 --> 00:28:33,040 Speaker 1: company On Location Experiences. What gave the founders the idea 527 00:28:33,160 --> 00:28:36,439 Speaker 1: to create this company? I mean, big sporting events have 528 00:28:36,480 --> 00:28:39,320 Speaker 1: been around for a long time, but the guys are 529 00:28:39,320 --> 00:28:43,040 Speaker 1: fairly young and doing very well. I I give the 530 00:28:43,040 --> 00:28:47,200 Speaker 1: credit to the folks at the League office who you know, 531 00:28:47,240 --> 00:28:52,040 Speaker 1: who saw this, who saw this opportunity early on and 532 00:28:52,360 --> 00:28:55,440 Speaker 1: started to dabble in it, you know, almost as like 533 00:28:56,440 --> 00:28:59,240 Speaker 1: a side job as they were looking at how to 534 00:28:59,280 --> 00:29:02,080 Speaker 1: execute the event. And ultimately it was the vision of 535 00:29:02,200 --> 00:29:07,040 Speaker 1: Commissioner Gidell and other forward thinking you know, business executives 536 00:29:07,040 --> 00:29:12,120 Speaker 1: like Kevin the Force and Brian Rolapp who really pushed 537 00:29:12,200 --> 00:29:16,480 Speaker 1: the business outside the League to ultimately be licensed, be 538 00:29:16,560 --> 00:29:19,880 Speaker 1: a licensed product and let it kind of grow and 539 00:29:20,000 --> 00:29:23,680 Speaker 1: breathe on its own. Uh. And I think, you know, again, 540 00:29:23,760 --> 00:29:27,200 Speaker 1: two years into this thing, I think their initial concept 541 00:29:27,960 --> 00:29:31,440 Speaker 1: has been proven right as we've grown into you know, 542 00:29:31,480 --> 00:29:36,120 Speaker 1: a five hundred million plus business. Uh now, much much 543 00:29:36,160 --> 00:29:38,720 Speaker 1: more than just the NFL. Tell me what's next, what's 544 00:29:38,720 --> 00:29:41,160 Speaker 1: your big pie in the sky idea next. You're a 545 00:29:41,160 --> 00:29:43,960 Speaker 1: big thinker at the NHL. You're responsible for the outdoor 546 00:29:43,960 --> 00:29:47,400 Speaker 1: game creation. What's next? Will give me your something you 547 00:29:47,440 --> 00:29:50,120 Speaker 1: would really like to pull off? And I'm lead agnostic 548 00:29:50,200 --> 00:29:53,000 Speaker 1: here or event agnostic could be anything. What do you 549 00:29:53,040 --> 00:29:55,120 Speaker 1: think still needs to happen? I think that there is 550 00:29:55,160 --> 00:29:58,800 Speaker 1: a real subscription model to this. I think that um, 551 00:29:58,920 --> 00:30:02,440 Speaker 1: whether it's a it's kind of a horizontal like every 552 00:30:02,720 --> 00:30:06,320 Speaker 1: every league season ticket holder at every club should have 553 00:30:06,360 --> 00:30:09,240 Speaker 1: the opportunity to basically have a chance to get to 554 00:30:09,280 --> 00:30:12,000 Speaker 1: the super Bowl. I think that, you know, great products 555 00:30:12,040 --> 00:30:16,120 Speaker 1: like StubHub are are basically they're they're killing the value 556 00:30:16,120 --> 00:30:19,920 Speaker 1: of the season ticket. And I think that that's really 557 00:30:19,960 --> 00:30:24,200 Speaker 1: important for all clubs across all leagues, and there should 558 00:30:24,200 --> 00:30:28,440 Speaker 1: be ways to to reward your most valuable customers. And 559 00:30:28,520 --> 00:30:31,640 Speaker 1: so that's that's where we're focused with the NFL clubs, 560 00:30:31,640 --> 00:30:33,320 Speaker 1: and that's where we want to be focused with the 561 00:30:33,400 --> 00:30:36,400 Speaker 1: n c A and the universities have participate in events 562 00:30:36,440 --> 00:30:40,960 Speaker 1: like the Final Four tournament, UM and and you know, 563 00:30:41,160 --> 00:30:44,440 Speaker 1: p G A and and really all of our rights holders. 564 00:30:44,760 --> 00:30:47,480 Speaker 1: I think that that's what I'd like to see. I 565 00:30:48,360 --> 00:30:50,320 Speaker 1: think it's a big value there. I think if you're 566 00:30:50,360 --> 00:30:55,360 Speaker 1: able to create a subscription model from a business and 567 00:30:55,400 --> 00:30:59,000 Speaker 1: an industry that typically has been the wild, wild West, UM, 568 00:30:59,120 --> 00:31:02,640 Speaker 1: you can create really long term value there. About half 569 00:31:02,640 --> 00:31:04,680 Speaker 1: a billion is nice and top line revenue, but the 570 00:31:04,720 --> 00:31:07,719 Speaker 1: real money in the super Bowl, the real money the 571 00:31:07,760 --> 00:31:12,640 Speaker 1: coach checks. That's that's where the money is. That the 572 00:31:12,680 --> 00:31:15,360 Speaker 1: parties at the bars, at the coach check is where 573 00:31:15,360 --> 00:31:18,600 Speaker 1: you want to be this week. Yeah, nobody's taking the 574 00:31:20,120 --> 00:31:23,040 Speaker 1: alright well, John Collins, CEO of On Location Experiences, thank 575 00:31:23,080 --> 00:31:27,360 Speaker 1: you very much for joining us. Takeaways from this, I'm 576 00:31:27,400 --> 00:31:33,120 Speaker 1: amazed that they have not expanded into more major venues 577 00:31:33,240 --> 00:31:36,200 Speaker 1: for sports. I mean, this month, we've got the big 578 00:31:36,280 --> 00:31:43,240 Speaker 1: Daytona five coming up in the real smooth how I 579 00:31:43,320 --> 00:31:47,760 Speaker 1: did it? But I mean talking about you got Indianapolis 580 00:31:47,880 --> 00:31:50,840 Speaker 1: is coming in February, by the way, is the greatest 581 00:31:50,880 --> 00:31:55,400 Speaker 1: month because obviously the Daytona five hundred pictures and catchers report. 582 00:31:56,040 --> 00:31:58,680 Speaker 1: You have the Super Bowl coming. I know you have 583 00:31:58,800 --> 00:32:01,200 Speaker 1: that pain look on your Yeah, I'm waiting for you 584 00:32:01,240 --> 00:32:04,480 Speaker 1: to say, like go kart races, the box car racing. 585 00:32:04,480 --> 00:32:07,320 Speaker 1: I'm waiting. I'm waiting for that. I'm just waiting for. Yeah, 586 00:32:07,360 --> 00:32:09,320 Speaker 1: the super box over there, you go. That's it. You 587 00:32:09,320 --> 00:32:12,280 Speaker 1: were just stunded building at the garage. That's what I 588 00:32:12,320 --> 00:32:14,480 Speaker 1: was waiting for. All right, that could be your takeaway. 589 00:32:14,520 --> 00:32:20,240 Speaker 1: My takeaway is simple. Five hundred million dollar top line 590 00:32:20,320 --> 00:32:25,680 Speaker 1: revenue for this business. It's amazing. The NFL finds the way, 591 00:32:25,800 --> 00:32:28,480 Speaker 1: doesn't it. The NFL owners find a way. They create 592 00:32:28,520 --> 00:32:32,800 Speaker 1: this entity thirty two equity to invest in outside businesses, 593 00:32:33,240 --> 00:32:35,920 Speaker 1: and this one has grown into half a billion dollar 594 00:32:36,000 --> 00:32:39,240 Speaker 1: top line revenue, and you know they are looking at 595 00:32:39,280 --> 00:32:43,040 Speaker 1: more investments. It's just taking that cornerstone, that big thing 596 00:32:43,080 --> 00:32:46,400 Speaker 1: you've got, and seeing how else we can generate revenue. 597 00:32:47,200 --> 00:32:50,640 Speaker 1: We don't want to feels better to be number one 598 00:32:50,640 --> 00:32:52,560 Speaker 1: than number five. I'll wear a number because of Mike. 599 00:32:52,680 --> 00:32:54,200 Speaker 1: We have a chance to go for three in a row. 600 00:32:54,280 --> 00:32:56,160 Speaker 1: Good numbers in a good time. And I first started 601 00:32:56,200 --> 00:32:58,959 Speaker 1: wearing the number I would just happy and found Bloomberg 602 00:32:59,160 --> 00:33:03,560 Speaker 1: Business of School. It's the number of the week. Time 603 00:33:03,600 --> 00:33:07,800 Speaker 1: now for the number of the week, it's eight. Team 604 00:33:09,520 --> 00:33:11,880 Speaker 1: there's I love it because I mean when we discuss it, 605 00:33:11,920 --> 00:33:15,480 Speaker 1: and I know, but for all those who think it's 606 00:33:15,680 --> 00:33:19,880 Speaker 1: luck or who think it's just they have Tom Brady, 607 00:33:20,120 --> 00:33:24,560 Speaker 1: Why the Patriots are here year after year after year. 608 00:33:25,320 --> 00:33:31,840 Speaker 1: Eighteen undrafted free agents on this team? Eighteen the Eagles 609 00:33:31,880 --> 00:33:34,880 Speaker 1: have nine. That's a pretty good number. But think about 610 00:33:35,000 --> 00:33:38,720 Speaker 1: in a salary cap league where every dollar spent matters 611 00:33:39,320 --> 00:33:43,560 Speaker 1: most if you can get an undrafted free agent to contribute. 612 00:33:43,880 --> 00:33:45,400 Speaker 1: We all know they're not the big stars in our 613 00:33:45,400 --> 00:33:48,400 Speaker 1: first round picks making a lot of money, then you 614 00:33:48,520 --> 00:33:53,560 Speaker 1: are utilizing your dollars more wisely than anybody else. And 615 00:33:53,640 --> 00:33:57,360 Speaker 1: it's no surprise here you are again. But why didn't 616 00:33:57,480 --> 00:34:02,520 Speaker 1: other teams notice these players? Teams with obviously very good 617 00:34:03,000 --> 00:34:06,440 Speaker 1: people looking around and trying to find talent, and they 618 00:34:06,480 --> 00:34:09,120 Speaker 1: missed this. Why is somebody better than somebody else? That's 619 00:34:09,280 --> 00:34:11,719 Speaker 1: I mean, because they don't They don't value He looks 620 00:34:11,760 --> 00:34:14,360 Speaker 1: at it differently. He also Belichick likes to go for 621 00:34:14,440 --> 00:34:17,040 Speaker 1: it on fourth down more than others. As the stats 622 00:34:17,120 --> 00:34:20,400 Speaker 1: tell him he should, except maybe I always think how 623 00:34:20,440 --> 00:34:23,400 Speaker 1: much of this comes down to job security. How many 624 00:34:23,440 --> 00:34:26,960 Speaker 1: coaches are afraid to try something because if it doesn't 625 00:34:27,000 --> 00:34:31,040 Speaker 1: work out, they lose their job. But Belichick is secure 626 00:34:31,080 --> 00:34:34,200 Speaker 1: at this point, He's not losing his job if he 627 00:34:34,360 --> 00:34:36,600 Speaker 1: likes Sean Payton in the Super Bowl opens the second 628 00:34:36,600 --> 00:34:39,640 Speaker 1: half of an onside kick, but it worked. He got 629 00:34:39,680 --> 00:34:42,560 Speaker 1: the ball and the New Orleans Saints won. Belichick can 630 00:34:42,600 --> 00:34:44,920 Speaker 1: do that. Can some rookie coach can a third year coach? 631 00:34:45,239 --> 00:34:47,799 Speaker 1: Can he do that? I don't know, but I do 632 00:34:47,880 --> 00:34:50,480 Speaker 1: know Belichick sees it differently. And I do know from 633 00:34:50,520 --> 00:34:53,480 Speaker 1: talking to athletes and other sports who are friends with 634 00:34:53,520 --> 00:34:57,759 Speaker 1: Bill Belichick that he values a different skills set than 635 00:34:57,800 --> 00:35:01,200 Speaker 1: other coaches. That thing of do your job. If you're 636 00:35:01,200 --> 00:35:04,680 Speaker 1: good at one thing, I can utilize that thing makes 637 00:35:04,680 --> 00:35:07,960 Speaker 1: you perfect for the Patriot Way. Speaking of numbers, first 638 00:35:08,000 --> 00:35:09,960 Speaker 1: time we've kind of had a fraction for this. This 639 00:35:10,040 --> 00:35:13,239 Speaker 1: is kind of like an addendum Bill Belichick. But what 640 00:35:13,360 --> 00:35:16,160 Speaker 1: is it? It's almost a third of the Super Bowl 641 00:35:16,239 --> 00:35:20,000 Speaker 1: Super Bowl that he's been Yeah, either a coach or 642 00:35:20,440 --> 00:35:25,280 Speaker 1: assistant or coordinator, or it's something involved in it. That's incredible. 643 00:35:25,320 --> 00:35:29,080 Speaker 1: You have to say, it's not just Look, there's got 644 00:35:29,160 --> 00:35:32,040 Speaker 1: to be something in the secret sauce. And we all 645 00:35:32,080 --> 00:35:36,399 Speaker 1: know he's not spilling beans. His answers are so hey, 646 00:35:36,480 --> 00:35:39,120 Speaker 1: here he is again. You've been listening to Bloomberg Business 647 00:35:39,120 --> 00:35:41,000 Speaker 1: of Sports. We are here each and every week at 648 00:35:41,000 --> 00:35:44,360 Speaker 1: the same time, exploring the world of money and sports. 649 00:35:44,360 --> 00:35:47,000 Speaker 1: I'm Michael Barn and I'm Scott Sashnik. Thanks for joining us, 650 00:35:47,000 --> 00:35:48,880 Speaker 1: and please tun in next week when we speak with 651 00:35:48,920 --> 00:35:51,640 Speaker 1: the biggest and brightest in the sports business industry. You're 652 00:35:51,640 --> 00:35:54,800 Speaker 1: listening to Bloomberg Business of Sports on Bloomberg Radio around 653 00:35:54,880 --> 00:35:57,799 Speaker 1: the world and online as an Apple podcast on iTunes.