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Speaker 1: Hey, how you doing. This is Freddie Rodriguez and I'm

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Speaker 1: Wilmer Valderrama. Welcome to those amigos. Uh, you know, kind

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Speaker 1: of a personal episode today. You know, my dear friend

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Speaker 1: Amita Caseem is here, Amedia Casim in the house. You

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Speaker 1: know what what I'd like to start. It's it's it's

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Speaker 1: not in order of achievement, you know, but I'm gonna say.

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Speaker 1: You know, she's not only a baker, she's an author,

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Speaker 1: She's an entrepreneur, she is a planner. You know, she

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Speaker 1: has created a lot of different beautiful collaborations that have

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Speaker 1: been incredibly fruitful for a lot of industries. You know,

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Speaker 1: and you know, we'll get down lead to it. But

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Speaker 1: the most exciting thing is, you know, kind of how

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Speaker 1: it all happens in the spirit that she has given

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Speaker 1: the stuff that she's created. I think her product is

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Speaker 1: why of joy is one of happiness? Is the color

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Speaker 1: that you bring to people's memories is something that I

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Speaker 1: think is really exciting and beautiful to talk about in

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Speaker 1: a world of you know, some dimmed and dark times.

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Speaker 1: You know, you and your spirit and who you are

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Speaker 1: brightens so many so I think the idea of having

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Speaker 1: an episode that's a little bit more joyous and more

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Speaker 1: reflective of you know, the time that you said you

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Speaker 1: could and you did so. Talking about your entrepreneurship and

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Speaker 1: your your achievements, lets are from the top, I'm afraid.

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Speaker 2: You all you make people cry.

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Speaker 1: No, I mean very people have achieved as much as

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Speaker 1: you have, and I think it's something you should be

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Speaker 1: very proud of and and we should celebrate, you know,

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Speaker 1: especially with the Latino community, should understand that they have

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Speaker 1: another hero in you and someone that's doing things and

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Speaker 1: other places of the world that unexpectedly we could actually

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Speaker 1: have contributions. So with that said, you know you should

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Speaker 1: die down there.

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Speaker 2: Yeah.

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Speaker 3: Yeah, I started to ask you this when the cameras

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Speaker 3: are off and I was like, okay, let me, let

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Speaker 3: me wait to stop.

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Speaker 1: So, so what is the me Kuwait? The Kuwait? Please

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Speaker 1: tell me that story of how.

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Speaker 2: Yeah, my parents actually met in Texas learning English in college,

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Speaker 2: which is so funny.

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Speaker 1: Because so your parents were from Kuwait.

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Speaker 2: No, No, my mom from Mexico, my dad from Kuwait,

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Speaker 2: and they met in Spanish or in English class. Sorry,

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Speaker 2: neither could speak any of the three languages. So that

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Speaker 2: was exciting. Goes to show that you don't really need

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Speaker 2: to speak a language to get married to someone. But

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Speaker 2: growing up I actually spoke Spanish, Arabic, and English, so

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Speaker 2: I was tri lingual and it was very confusing because

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Speaker 2: I would learn English in school and then my mom

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Speaker 2: would talk to me in Spanish and my dad would

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Speaker 2: speak in Arabic. But I think I ended up leaning

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Speaker 2: more obviously, growing up in Mexico, it was more Latina,

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Speaker 2: speaking Spanish as my true first language.

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Speaker 3: How did you end up in Mexico? How did your

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Speaker 3: father feel about him not even speaking English or Spanish?

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Speaker 2: Now he speaks both and they all speak everything, so

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Speaker 2: that's exciting, But you know, it's really crazy. I actually

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Speaker 2: grew up in Mexico, but I always went to school

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Speaker 2: in America, so I crossed the border every day to

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Speaker 2: go to school.

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Speaker 1: Oh interesting, So where did you go to school in Americas? Texas?

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Speaker 2: And I grew up in Quartetua.

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Speaker 1: I always tell people Apasto Texas. Is this this wondrous

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Speaker 1: of the world where both cultures coexist in the most effortless,

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Speaker 1: most supportive, and the most loving way. People don't realize

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Speaker 1: that there's so many paraphrasing of the border town stories.

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Speaker 1: Everybody that thinks the border town stories are overran by

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Speaker 1: cartels and all that stuff. And my experience of Apostle

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Speaker 1: was so beautiful. I walk into a bar and you

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Speaker 1: would watch and you know, you would see a Mexican

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Speaker 1: guy that obviously across the world to work in Apostle, right,

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Speaker 1: having drinks with some you know, some dude with the

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Speaker 1: white beard in the Hawaiian shirt and you know, Caucasian

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Speaker 1: filler then and they're just having margaritas together. And then

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Speaker 1: as soon as they're done, you know, he causes the

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Speaker 1: border back to Mexico and to go home, and and

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Speaker 1: he goes back, you know, and it was and it's

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Speaker 1: a beautiful showing off like that that the co existing

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Speaker 1: is so effortless, and it just I always thought that

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Speaker 1: Apostle was such a great example for, you know, what

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Speaker 1: it should look like when it when it actually co

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Speaker 1: exists and it works, and it's such an effortless united way.

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Speaker 2: But there's such culture. There's such culture there, and there

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Speaker 2: is such amazing food, like any hole in the wall

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Speaker 2: restaurant is like the best Mexican food, Like it's truly amazing,

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Speaker 2: and it feels like everyone is your friend there. It's

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Speaker 2: almost like you're in Mexico, but then you have to

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Speaker 2: understand that Alpasso is also home of Fort Bliss, which

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Speaker 2: is one of the largest military bases. So you have

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Speaker 2: people from different parts of the United States who are

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Speaker 2: living there because they're based there. And then you have

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Speaker 2: this like truly, truly like Latin culture that you just

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Speaker 2: it blends the border to me, ye, like, it's so beautiful.

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Speaker 3: Why did your parents decide to move to Mexico after

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Speaker 3: being in Texas?

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Speaker 2: My family was there already and I think that's where

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Speaker 2: the roots for my grandfather and everything were there, and

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Speaker 2: so they moved there. But truly, when I explain to

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Speaker 2: people that I crossed the border to go to school,

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Speaker 2: it seems like, oh my gosh, passports and traveling, which

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Speaker 2: it kind of is, but not really because I explain

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Speaker 2: it to everyone who lives in Manhattan. It's like the

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Speaker 2: Brooklyn Bridge in Manhattan, right, you cross the bridge from

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Speaker 2: Brooklyn to get to Manhattan, But it's not really like

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Speaker 2: you traveled. I mean, there's way further places for me

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Speaker 2: to get to here, like in La you know, than

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Speaker 2: it is that you just had to have passports.

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Speaker 1: And how old were you when you were doing this?

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Speaker 2: Since kindergarten and I was doing it.

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Speaker 1: Yeah, and you went all the way up to White grade.

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Speaker 2: And we ended up moving to a Passo probably when

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Speaker 2: I was like nine, and then I just you know,

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Speaker 2: But it's funny. I'm one of my only friends without

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Speaker 2: an accent, and I think it's because I had to

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Speaker 2: learn three languages at once, so I really had to

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Speaker 2: like compartmentalize it. But most of my friends from a

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Speaker 2: Passo you can tell right away Latinos.

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Speaker 1: Like, yeah, I mean that's what it's like. Literally, their

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Speaker 1: the their DNA exactly how they brought out. Also, you're

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Speaker 1: surrounding by all the accents and all that and something

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Speaker 1: stakes when you're part of that zip code.

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Speaker 2: Also, the fun part is that everyone thinks that burritos

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Speaker 2: are like something that all of Mexico eats, and actually

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Speaker 2: only what is where I grew up eats Brito's, and

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Speaker 2: that's where they were invented. Really yeah, and so you

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Speaker 2: can get the best burritos in the real time.

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Speaker 1: The next episode, she takes to get so how old

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Speaker 1: were you when you made the first big move, Like

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Speaker 1: you're like, okay, I'm a young adult. I'm going to

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Speaker 1: go somewhere to college. College and you went to where it.

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Speaker 2: Was college and I came to LA and I met Wilmer.

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Speaker 1: Is that right? What college? Did you go to?

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Speaker 2: The Fashion Institute?

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Speaker 1: Which r I p by the way for you exactly?

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Speaker 1: This is a great uh you know, just I want

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Speaker 1: to just make a mental note for everybody who's listening

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Speaker 1: or watching fashion. The fashion industry is something that obviously

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Speaker 1: was a major influence on her, and it'll actually really

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Speaker 1: track alongside everything that she created after. So you know,

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Speaker 1: we're gonna start in fashion because I think it's so

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Speaker 1: important for people to understand that sometimes you start one

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Speaker 1: way and he made in those same skills may lead

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Speaker 1: you a different place. You know, you never you never

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Speaker 1: know how much across his path. But yeah, so we met,

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Speaker 1: Ye how is this happening? In college?

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Speaker 2: Wilmer. Wilmore liked to go to the best night clubs

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Speaker 2: and so did I, so you know.

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Speaker 1: Which we had to vie had.

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Speaker 2: We were at all the hot spots. But it was

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Speaker 2: like Wilmore always had this fun corner where it was

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Speaker 2: just like a vibe and a party. There was like

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Speaker 2: everyone's welcome and it was so fun. I lived with

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Speaker 2: a bunch of Latinas and we all would.

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Speaker 1: And you and you have to realize that in that

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Speaker 1: time when we were all going out, it was a

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Speaker 1: different la. Yeah, what are we talking about. We're talking

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Speaker 1: about Yeah, we're talking about like you know A made

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Speaker 1: early two thousands or so, you know. Yeah, and I

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Speaker 1: and what I would say is that that was there

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Speaker 1: was a community that went out to celebrate that was

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Speaker 1: just a different energy. You know. There was like there

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Speaker 1: was actors, directors, writers, fashion designers, it was dancers, it

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Speaker 1: was musicians, you know. Uh, and then there was the

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Speaker 1: beautiful people of l A. You know, people who like uh,

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Speaker 1: you know, they were entrepreneurs, you know, other athletes. You know.

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Speaker 2: Shows had just yeah, reality, the hype.

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Speaker 1: So it's like you would go to a club and

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Speaker 1: it'd be like everyone you will see at a red

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Speaker 1: carpet or everyone that you So it was very industry driven.

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Speaker 2: It was also friendly. It was something where like you're

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Speaker 2: all at the same party versus now you couldn't go

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Speaker 2: to a bar club and like you don't like and

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Speaker 2: it was like every night, you know, it was kind

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Speaker 2: of liked. It was like our fraternity sorority kind of thing, like, Hey,

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Speaker 2: which one are we going to today? We're all going

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Speaker 2: to go here and then there, and then sort of

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Speaker 2: like these crowds would just end up here and there

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Speaker 2: and it was pure fun.

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Speaker 1: Like do you think that those times were also kind

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Speaker 1: of served us a little bit of like a network

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Speaker 1: pre network or like or when when did you started

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Speaker 1: kind of making the shift into the stuff that you

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Speaker 1: have ended up.

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Speaker 2: I definitely never thought I would be doing something that

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Speaker 2: was purely entertainment for me. I was in college, I

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Speaker 2: was you know, I was working really hard. I always

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Speaker 2: worked since I was in high school. I loved the

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Speaker 2: idea of learning and making my money and being in

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Speaker 2: the and I think a little bit of growing up

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Speaker 2: in a town where you know, it's not really that

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Speaker 2: common back when I was younger to just have this

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Speaker 2: like driven entrepreneur head on your shoulders as what is

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Speaker 2: like the society is putting on you that I think

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Speaker 2: I carried it so much for myself. And so even

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Speaker 2: when I was in college, I was working you know,

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Speaker 2: real jobs. I was managing production for seven for all

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Speaker 2: Mankind back then when it was like premium denim was

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Speaker 2: the hot thing, and you know, I would skip school

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Speaker 2: to work because it was like exciting. I was like

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Speaker 2: Mills and I was doing the actual things that I

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Speaker 2: was learning at school, I was doing at work. So

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Speaker 2: then for me, going out was like being young, right,

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Speaker 2: like dancing having fun. I also like, for no reason,

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Speaker 2: have never drank, so I could go out every night

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Speaker 2: and wake up and go to work like nothing happened.

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Speaker 2: So it was just like this fun escape of a

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Speaker 2: lifestyle and it was purely that.

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Speaker 1: Yeah, so when you were going to fashion school, what

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Speaker 1: do you think that was going to lead you to?

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Speaker 1: What was the ultimate goal for you?

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Speaker 2: So I always thought that I was going to have

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Speaker 2: my own fashion line, like the designer label or something.

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Speaker 2: And it's funny because everything I do now is part

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Speaker 2: of that and is the you know, the textures, the colors,

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Speaker 2: the patterns, the print production of actually building something following

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Speaker 2: that and seeing schedules like it's the same thing applied

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Speaker 2: to different aspects. And I think while working in the industry,

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Speaker 2: I was realizing, like, wow, you need a ton of

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Speaker 2: money to actually make it with your own label. Most

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Speaker 2: people who study fashion end up working under a label

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Speaker 2: or under someone else, or you know, different things. And

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Speaker 2: I didn't want that. I knew I wanted to create something,

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Speaker 2: and I just wasn't sure where it was I had done.

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Speaker 2: I mean, I worked in the industry for eight years

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Speaker 2: before baking, and now I sound one hundred, but I was,

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Speaker 2: you know, I was doing that. I was working in

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Speaker 2: the buying office at fred Siegel when like all the

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Speaker 2: fun things were happening. Yeah, yeah, oh yeah, all the

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Speaker 2: fun things are happening there. I mean it was prime

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Speaker 2: paparazzi at the parking lot of the shopping place. Like

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Speaker 2: it was just it was the time in La for sure,

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Speaker 2: and I had the jobs, which was very fun and cool,

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Speaker 2: but it definitely was hitting my creative side but not

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Speaker 2: fulfilling me in any other way.

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Speaker 1: And why do you think that is?

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Speaker 3: Do you think it was just too corporate or do

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Speaker 3: you think why was it not?

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Speaker 2: It was just, you know, it was just a job.

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Speaker 2: It was not like we were then making someone happy

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Speaker 2: or we were then you know, doing something for a

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Speaker 2: bigger cause, like I don't know, it just felt like

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Speaker 2: I could do more. And the one thing is that

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Speaker 2: every job I've had, it quickly whatever company I would

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Speaker 2: work for, I would quickly get to the top quickly

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Speaker 2: like I was then I wanted. I was like high

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Speaker 2: end fashion that seemed unattainable New York. You know, it

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Speaker 2: seems like a struggle. I used to love The Devil

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Speaker 2: Wars Prouduct I was like the book I read and

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Speaker 2: like I kind of was like I would survive there,

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Speaker 2: Like I kind of like a little massacres and being

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Speaker 2: like I could be her. So I moved to New

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Speaker 2: York not knowing a single person, like a single person wow,

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Speaker 2: and no. I was like, I'm going to make it

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Speaker 2: in New York. I just moved. And what's funny is

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Speaker 2: my mom was like, I'm like, Mom, I grew up

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Speaker 2: in Quad. Is like we're fined in New York. And

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Speaker 2: it was one of those things where I just was like,

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Speaker 2: I need to work at a magazine. Like that sounded

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Speaker 2: exciting to me, and I went to Interview Magazine. I

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Speaker 2: was obsessed with Andy Warhol. Still am shares my daughter's birthday.

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Speaker 2: I love how he was able to commercialize art but

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Speaker 2: still become an icon. It wasn't just like stuff, you know,

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Speaker 2: but also in a production way. There's no other artist

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Speaker 2: that really was doing production and he had a factory

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Speaker 2: and I loved the whole idea of it. And with that,

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Speaker 2: he was also having fun and parties and it just

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Speaker 2: felt like he was business but like he enjoyed it.

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Speaker 2: And so I went to Interview magazine and handed my

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Speaker 2: resume and they're like, we're not hiring like you there,

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Speaker 2: you can be an intern. And I was like, sure,

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Speaker 2: I'll interview for that. Like I was just so determined

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Speaker 2: and so confident, and they're like, well, we can't see

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Speaker 2: you for however long. I was like, I'll be here.

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Speaker 2: So I just sat in the lobby I remember, in

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Speaker 2: that product building, and I got a job there, and

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Speaker 2: within a few months they offered me the position under

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Speaker 2: the creative director and Carl Templar and like, oh.

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Speaker 1: Yeah, yeah.

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Speaker 2: If you are like you're carrying bags on a subway

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Speaker 2: to a photo shoot in your sweating and like you're

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Speaker 2: just like the person carrying bags and like delivering, you're

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Speaker 2: the messenger basically for the company. So like pretty much

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Speaker 2: anyone can get that job. Yeah, but most of the

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Speaker 2: terms at that time were like dressed the part and

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Speaker 2: they were in heels or they looked like, you know,

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Speaker 2: in fashion. I was like, I'm going to run around.

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Speaker 2: It's me. I'm in my vans and my jeans, Like

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Speaker 2: let's go. You have become and guess what. I was

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Speaker 2: the fastest and the quick and then I got to

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Speaker 2: do more and more and more, and so then it

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Speaker 2: was doing that. Then I was working for Johannlenburg in

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Speaker 2: Black Dynom. He was launching that whole thing, and that

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Speaker 2: was very cool for me to see actually a brand

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Speaker 2: from nothing to like the coolest you were dressing anyone.

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Speaker 2: You can think of what did you interview or oh no,

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Speaker 2: I had left there to go do that.

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Speaker 1: What do you notice there when you saw a company

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Speaker 1: go from like scratch to like basically product You know,

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Speaker 1: what was the one thing that you said, Okay, oh

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Speaker 1: it takes this for this to actually go that far.

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Speaker 2: Honestly, I think that it's purely believing and like being

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Speaker 2: so crazy to believe that it's going to happen.

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Speaker 1: You have toion. You just have to always talk about it.

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Speaker 2: Like I would sit there and hunt and then we're

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Speaker 2: going to have a magazine and then we're gonna do this,

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Speaker 2: and we're gonna do that, and like it was just

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Speaker 2: us making happen. Whatever he said was gonna happen, and

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Speaker 2: then it happened. And it was realizing that when you

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Speaker 2: just say these things out loud, but you actually put

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Speaker 2: them into play.

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Speaker 1: There's a power the counselor that they can right.

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Speaker 2: And like the worst thing that can happen is like

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Speaker 2: that part wasn't that successful, but you did it, and

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Speaker 2: like check it off your list and you keep going

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Speaker 2: and that and seeing him and collecting everything I had

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Speaker 2: been doing as assistance to things and as like the

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Speaker 2: lowest person the highest person whatever. I still felt like

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Speaker 2: I was like, you know, not doing something for me,

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Speaker 2: but still like learning and absorbing from everyone. And at

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Speaker 2: that point I loved baking growing up. Like when I

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Speaker 2: was little, it was like my mom was pinterest mom

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Speaker 2: before there was Pinterest, right, Like she was like, let's

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Speaker 2: melt crayons and make our own color and like let's

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Speaker 2: do that, and she just like let us make the mess.

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Speaker 2: And that's what I always talk about, like letting you

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Speaker 2: kids be messy because that's where creativity is born. And

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Speaker 2: I meet a lot of my friends were like, my

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Speaker 2: mom didn't let me in the kitchen the knives and

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Speaker 2: she was in a hurry in this and I'm like,

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Speaker 2: but that's such like the heart like of the home.

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Speaker 1: What do you think caught you from about baking?

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Speaker 2: I think it was the time with my mom. I

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Speaker 2: think it was watching her and watching how whenever she

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Speaker 2: made food for other people because she was she was

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Speaker 2: a great cook. She is a great cook, a great baker, everything,

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Speaker 2: and people loved getting receiving food from her right right.

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Speaker 2: So I would love to bring my nurses the thing

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Speaker 2: my mom made at school because they would like be

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Speaker 2: so happy. It was like her love language, right, Like

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Speaker 2: she would bring joy to people through her food, and

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Speaker 2: I think that that was exciting to me. And very

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Speaker 2: early on it became a thing where all my friend's

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Speaker 2: birthdays or my brother's birthday, I was like, I want

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Speaker 2: to bake them their cake as their birthday card, as

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Speaker 2: their birthday present. And it was something that felt special

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Speaker 2: to me. I remember the first one was my brother

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Speaker 2: and I was like, he loves Eminem's. I spent like

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Speaker 2: hours organizing the colors and doing whatever. I was probably

350
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Speaker 2: like nine years old, and I was like, she got

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Speaker 2: so happy when he saw it, and I know it

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Speaker 2: wasn't perfect. I have a picture of it.

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Speaker 1: Nine you were nine, yeah, first yea.

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Speaker 2: And it was like it became sort of like this

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Speaker 2: thing that I was doing. And even when I was

356
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Speaker 2: in La, all my friends I would make them their

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Speaker 2: birthday cake. And it was a silly thing of like

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Speaker 2: whatever I knew that person loved, I would try and

359
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Speaker 2: make it in a cake. And over time I got

360
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Speaker 2: better and better. But looking at my first cakes that

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Speaker 2: I was even selling and like someone bought that. But

362
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Speaker 2: so I started baking for people just at work in

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Speaker 2: New York. And you know, New York apartments are not

364
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Speaker 2: like anywhere else, like you're talking about like the teenias,

365
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Speaker 2: tiniest kitchens. The oven like works, but like it's not

366
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Speaker 2: really calibrated and it's not convection. I had like one

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Speaker 2: little pan and I do everything by hand. But I

368
00:19:04,240 --> 00:19:06,040
Speaker 2: would bring them to work in New York and people

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Speaker 2: would ask me, you know, like where did you buy this?

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Speaker 2: We want to shoot it for the magazine or things

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Speaker 2: like that, and I would say, oh, the cake, the cake, like, oh,

372
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Speaker 2: I made it, and they're like, but it's in a box.

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Speaker 2: I'm like, you can buy a box, Like that's like

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Speaker 2: the easiest part. And so more and more I was

375
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Speaker 2: like impressing people, and I was starting to get requests

376
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Speaker 2: for cakes, but I was, you know, still working, and

377
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Speaker 2: so I would say yes, and I would get so excited.

378
00:19:33,800 --> 00:19:35,520
Speaker 2: I found myself waking up at four or five in

379
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Speaker 2: the morning before going to work to bake these cakes

380
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Speaker 2: and like buying more things for it. And one day

381
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Speaker 2: I like hit me and I was like, I think

382
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Speaker 2: I'm going to quit my job and play with sprinkles

383
00:19:46,280 --> 00:19:48,440
Speaker 2: for the rest of my life. What no trust fund,

384
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Speaker 2: No like say, like barely savings for like you know,

385
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Speaker 2: to pay rent. No plan of anything other than like

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Speaker 2: I think, people, I think there's like a niche for this.

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Speaker 1: And do you think it was because people?

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Speaker 3: I mean, obviously your cakes must have tasted great, but

389
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Speaker 3: but there must have been an artistry to it that

390
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Speaker 3: they saw past how great.

391
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Speaker 1: Hold on, I've seen it, but I'm just I got

392
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Speaker 1: we got to say it out loud. You know. Her

393
00:20:19,560 --> 00:20:23,719
Speaker 1: cakes are like it's just a different dimension of beauty,

394
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Speaker 1: Like there is the colors will work together, the way

395
00:20:28,040 --> 00:20:29,960
Speaker 1: that it presents, the way it makes you feel when

396
00:20:30,000 --> 00:20:33,439
Speaker 1: you see it, it just screams premium. But then like

397
00:20:34,040 --> 00:20:37,240
Speaker 1: that's one thing, and then you get to the cake.

398
00:20:37,640 --> 00:20:43,840
Speaker 1: The cake is amazing. Inside, it's like an incredible adventure.

399
00:20:44,520 --> 00:20:47,280
Speaker 1: It's like it's like a it's like a pinata, right,

400
00:20:47,520 --> 00:20:48,800
Speaker 1: And I think you can talk a little bit about

401
00:20:48,800 --> 00:20:50,320
Speaker 1: when when did that happened later?

402
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Speaker 3: Right?

403
00:20:52,160 --> 00:20:52,320
Speaker 1: Right?

404
00:20:52,320 --> 00:20:54,800
Speaker 3: That was my question, Like when you first started, you know,

405
00:20:54,920 --> 00:20:55,880
Speaker 3: started getting requested.

406
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Speaker 2: It didn't what you said. I think the thing that

407
00:20:58,840 --> 00:21:01,320
Speaker 2: people liked at that point because that cake hadn't even

408
00:21:01,440 --> 00:21:04,119
Speaker 2: existed yet. I think at that point it was like

409
00:21:04,160 --> 00:21:07,080
Speaker 2: you could get something personalized because when you go to

410
00:21:07,119 --> 00:21:10,520
Speaker 2: a bakery, they write happy birthday whoever. Right, And then

411
00:21:10,560 --> 00:21:16,480
Speaker 2: you had like the Sylvie Winestacks and the like ven

412
00:21:16,640 --> 00:21:19,800
Speaker 2: Israel's who are doing these like crazy wedding cakes with

413
00:21:19,840 --> 00:21:23,720
Speaker 2: like tears and flowers and like these really expensive custom cakes.

414
00:21:24,160 --> 00:21:27,159
Speaker 2: And then you had like kind of like the Vegas cakes.

415
00:21:27,160 --> 00:21:29,400
Speaker 2: You know, they're like fond it and they're huge, who

416
00:21:29,400 --> 00:21:32,959
Speaker 2: knows what they taste like, Like they're fun and those

417
00:21:33,040 --> 00:21:38,119
Speaker 2: are premium prices. Right. I was someone making it for

418
00:21:38,280 --> 00:21:41,040
Speaker 2: like a fraction of the cost. But it was like

419
00:21:41,080 --> 00:21:45,359
Speaker 2: a custom cake. So people were like, my daughter likes

420
00:21:45,400 --> 00:21:47,600
Speaker 2: hello kitty, and I'd make it hello Kitty cake. My

421
00:21:47,680 --> 00:21:50,280
Speaker 2: daughter likes whatever, and so but for me, every time

422
00:21:50,320 --> 00:21:52,480
Speaker 2: it was presented with like a new theme, a new thing,

423
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Speaker 2: it was like, all right, let's try and make that.

424
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Speaker 2: But yeah, and so I think that's what was taking

425
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Speaker 2: off is that there was this girl making custom things

426
00:22:00,760 --> 00:22:03,240
Speaker 2: at like not this fund. So I still don't get

427
00:22:03,240 --> 00:22:04,320
Speaker 2: anyone in beauty.

428
00:22:04,400 --> 00:22:06,080
Speaker 1: It was competitive, right, It was like.

429
00:22:06,160 --> 00:22:08,920
Speaker 2: Right totally, but if you look at the market, there

430
00:22:09,000 --> 00:22:11,159
Speaker 2: was no one else doing that at that low price.

431
00:22:12,280 --> 00:22:14,800
Speaker 3: It wasn't like a sheet cake where someone put like

432
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Speaker 3: a power ranger on, right.

433
00:22:16,240 --> 00:22:18,159
Speaker 2: No, these were like I was carving it and I

434
00:22:18,280 --> 00:22:20,639
Speaker 2: was doing it, and it was like got to a

435
00:22:20,680 --> 00:22:24,080
Speaker 2: point where I was getting a lot of orders and

436
00:22:24,119 --> 00:22:26,840
Speaker 2: it was funny. I left the fashion industry thinking like, Okay,

437
00:22:26,920 --> 00:22:30,000
Speaker 2: I was carb girl there because I eat carbs, still

438
00:22:30,040 --> 00:22:33,960
Speaker 2: love them there, and I don't think it quite fit

439
00:22:34,080 --> 00:22:37,680
Speaker 2: in that world. I was just very hungry and good

440
00:22:37,680 --> 00:22:41,399
Speaker 2: at my job, and once I started doing the baking,

441
00:22:41,480 --> 00:22:44,439
Speaker 2: it was this like fun world where I was like

442
00:22:44,600 --> 00:22:46,400
Speaker 2: I'm gonna leave and I'm gonna bake, but I'm gonna

443
00:22:46,400 --> 00:22:48,240
Speaker 2: miss it, you know, like you're saying goodbye to your

444
00:22:48,280 --> 00:22:48,840
Speaker 2: past life.

445
00:22:49,040 --> 00:22:49,240
Speaker 1: Yeah.

446
00:22:49,840 --> 00:22:52,439
Speaker 2: All my first clients, all my first customers was the

447
00:22:52,440 --> 00:22:55,359
Speaker 2: fashion industry, and I was like, you couldn't have asked

448
00:22:55,400 --> 00:22:59,040
Speaker 2: for a more beautiful pairing. Because I think about it

449
00:22:59,040 --> 00:23:01,320
Speaker 2: all the time. If I had go on to culinary

450
00:23:01,359 --> 00:23:04,080
Speaker 2: school and been a pastry chef and done things the

451
00:23:04,160 --> 00:23:07,880
Speaker 2: right way. I would have been working at a bakery.

452
00:23:07,920 --> 00:23:11,560
Speaker 2: I would have been working under the best baker or whatever,

453
00:23:11,600 --> 00:23:13,880
Speaker 2: and I would have never anything, and like, how would

454
00:23:13,880 --> 00:23:15,240
Speaker 2: those worlds ever meet?

455
00:23:15,560 --> 00:23:15,720
Speaker 1: Right?

456
00:23:16,440 --> 00:23:18,480
Speaker 2: And instead it was like, hey, remember that girl that

457
00:23:18,520 --> 00:23:21,800
Speaker 2: worked here, she sells cakes now, and like I became

458
00:23:21,840 --> 00:23:24,240
Speaker 2: the cake girl because people were calling me the cake

459
00:23:25,440 --> 00:23:25,919
Speaker 2: excuse me?

460
00:23:26,200 --> 00:23:29,000
Speaker 3: Think you were crazy? Were they like, are you leaving

461
00:23:29,040 --> 00:23:33,040
Speaker 3: this freaking job because I know school for this career.

462
00:23:32,720 --> 00:23:35,520
Speaker 2: To life start baking like friends and family. Yes, it

463
00:23:35,640 --> 00:23:38,600
Speaker 2: was like why'd you pay for college? Like this is

464
00:23:38,640 --> 00:23:40,760
Speaker 2: a waste of time. You could have just stayed home

465
00:23:40,800 --> 00:23:43,480
Speaker 2: and like big cakes in Mexico, Like there was no

466
00:23:43,600 --> 00:23:46,119
Speaker 2: understanding for my vision of it, and I was like,

467
00:23:46,160 --> 00:23:48,000
Speaker 2: you don't understand, Like this is going to be like

468
00:23:48,480 --> 00:23:51,080
Speaker 2: a whole brand, and everybody was like you're selling cakes

469
00:23:51,080 --> 00:23:53,080
Speaker 2: out of your apartment, Like what are you talking about?

470
00:23:53,760 --> 00:23:55,800
Speaker 2: And that's when my like delulu kicked in and I

471
00:23:55,800 --> 00:23:58,040
Speaker 2: would be baking listening to music, be like well one

472
00:23:58,119 --> 00:24:02,239
Speaker 2: day and one day and it really happened, like it was.

473
00:24:03,200 --> 00:24:07,840
Speaker 2: It's funny too, because the funny thing about social media

474
00:24:08,160 --> 00:24:10,560
Speaker 2: and pr and I pressed, and all of that is

475
00:24:10,600 --> 00:24:14,240
Speaker 2: that everybody's like, well, these celebrities posted it, so she

476
00:24:14,320 --> 00:24:16,400
Speaker 2: blew up and I'm like no, no, no, no, no, Well

477
00:24:16,440 --> 00:24:20,840
Speaker 2: that's not how it works. I was like busting my

478
00:24:20,960 --> 00:24:24,639
Speaker 2: butt for five years. These celebrities found me because I

479
00:24:24,760 --> 00:24:27,880
Speaker 2: was doing already something. It's not like the very important

480
00:24:27,920 --> 00:24:28,680
Speaker 2: that you create that.

481
00:24:28,680 --> 00:24:35,000
Speaker 1: Because everybody thinks entrepreneurship and entrepreneurship happens when you can

482
00:24:35,040 --> 00:24:38,359
Speaker 1: get a celebrity two to put you in there, whatever, followers, whatever,

483
00:24:38,400 --> 00:24:39,200
Speaker 1: That's not how it works.

484
00:24:39,280 --> 00:24:41,760
Speaker 2: No, it's word of mouth, and it's like building these

485
00:24:41,840 --> 00:24:44,439
Speaker 2: loyal To me, it was the brands. To me, it

486
00:24:44,560 --> 00:24:48,199
Speaker 2: was you know, everyone always asks people like what do

487
00:24:48,200 --> 00:24:49,840
Speaker 2: you think was the big break? And I'm like, it's

488
00:24:49,960 --> 00:24:50,760
Speaker 2: it's still coming.

489
00:24:50,840 --> 00:24:51,320
Speaker 1: Like I don't know.

490
00:24:52,920 --> 00:24:55,840
Speaker 2: Breaks a big break, because when you are an entrepreneur

491
00:24:56,080 --> 00:24:59,840
Speaker 2: or you are an artist, there's always there's always something

492
00:25:00,160 --> 00:25:01,960
Speaker 2: you accomplished something, so we want the next thing and.

493
00:25:01,960 --> 00:25:04,560
Speaker 1: You can talk about talk about the levels, right, just

494
00:25:04,640 --> 00:25:06,600
Speaker 1: talk about that. I was because I mentioned a few things,

495
00:25:06,640 --> 00:25:09,720
Speaker 1: and a few things, I mean, we we got we

496
00:25:09,840 --> 00:25:13,840
Speaker 1: got a very good bird's eye view at like how

497
00:25:13,920 --> 00:25:16,439
Speaker 1: you rise to be to this place and the hustle

498
00:25:16,480 --> 00:25:21,000
Speaker 1: that it took. Then you created a hero product, right,

499
00:25:21,080 --> 00:25:24,480
Speaker 1: one that really took off virally and that actually I.

500
00:25:24,480 --> 00:25:26,920
Speaker 2: Wasn't adding to the menu. Was like this takes me

501
00:25:27,040 --> 00:25:27,640
Speaker 2: long to make.

502
00:25:28,160 --> 00:25:31,399
Speaker 1: Yeah, so it's a cake. You want to describe how

503
00:25:31,440 --> 00:25:35,200
Speaker 1: the cake happens, because it's really it's really impressive and

504
00:25:35,240 --> 00:25:37,159
Speaker 1: it's one of those beautiful things that ever. You know.

505
00:25:37,240 --> 00:25:38,919
Speaker 2: The fun thing about that is that one of my

506
00:25:39,000 --> 00:25:40,720
Speaker 2: friends in the Hampton's was like, can you make my

507
00:25:40,800 --> 00:25:42,960
Speaker 2: daughter's birthday cake? And I was like, what does she like?

508
00:25:43,040 --> 00:25:44,800
Speaker 2: Or She's like I don't care, do whatever you want,

509
00:25:44,840 --> 00:25:46,639
Speaker 2: and I'm like, no one's ever said that to me.

510
00:25:46,680 --> 00:25:49,720
Speaker 2: It was always like very specific things of what to

511
00:25:49,720 --> 00:25:50,520
Speaker 2: make for surprise.

512
00:25:50,760 --> 00:25:52,520
Speaker 1: You're like, oh yes, and I was like.

513
00:25:53,000 --> 00:25:55,720
Speaker 2: Oh my gosh. My favorite thing growing up was pinatas.

514
00:25:55,760 --> 00:25:58,679
Speaker 2: Like I was obsessed with piata. I would plan what

515
00:25:58,760 --> 00:26:00,560
Speaker 2: my piatta was going to be, like I wanted. I

516
00:26:00,680 --> 00:26:02,840
Speaker 2: made some of them with my mom, like with the

517
00:26:02,920 --> 00:26:06,879
Speaker 2: chicken wire and like whatever, and it was just like,

518
00:26:07,600 --> 00:26:11,720
Speaker 2: how can we make that moment? Lived here? Because in

519
00:26:11,720 --> 00:26:13,680
Speaker 2: New York I was like, you know, I started going

520
00:26:13,720 --> 00:26:15,880
Speaker 2: to all these fashion parties. And all like the coolest

521
00:26:15,880 --> 00:26:18,440
Speaker 2: things you can think of. And it was like when

522
00:26:18,480 --> 00:26:21,240
Speaker 2: it was someone's birthday, then it was like the chocolate

523
00:26:21,320 --> 00:26:24,840
Speaker 2: lava cake with a candle. And I'm like, what, you

524
00:26:24,880 --> 00:26:27,400
Speaker 2: give me a budget and that's not my cake, that's

525
00:26:27,440 --> 00:26:30,600
Speaker 2: not my party, like and it's New York. Everything is

526
00:26:30,640 --> 00:26:33,119
Speaker 2: celebrated at a restaurant, and like that is kind of

527
00:26:33,119 --> 00:26:35,240
Speaker 2: the vibe. The big candle is the vibe, not the

528
00:26:35,240 --> 00:26:37,440
Speaker 2: big dessert. And I was like, where's that panetta moment?

529
00:26:37,720 --> 00:26:39,080
Speaker 2: And I was like, oh my gosh, We're going to

530
00:26:39,119 --> 00:26:41,879
Speaker 2: make a panetta cake. And I was so excited. I

531
00:26:41,880 --> 00:26:44,840
Speaker 2: got all these candies like lollipops and chocolates whatever, and

532
00:26:44,920 --> 00:26:46,840
Speaker 2: I put them in and I cut it open, Like

533
00:26:47,040 --> 00:26:49,800
Speaker 2: nothing came out. Everything was like stuck in the cake.

534
00:26:49,840 --> 00:26:52,600
Speaker 2: And I was like, this doesn't work smaller candies. And

535
00:26:52,680 --> 00:26:55,040
Speaker 2: I'm looking around and at that point, I had turned

536
00:26:55,080 --> 00:26:57,959
Speaker 2: my entire apartment into like a baking studio. There was

537
00:26:58,000 --> 00:27:01,480
Speaker 2: like no dining room. There was like racks and metro rags.

538
00:27:01,520 --> 00:27:03,160
Speaker 2: You know. Every time I sold a cake, I would

539
00:27:03,160 --> 00:27:04,800
Speaker 2: like save money to buy a pan and then a

540
00:27:04,880 --> 00:27:08,840
Speaker 2: rack and then whatever. And I'm like sprinkles, so I

541
00:27:08,880 --> 00:27:10,760
Speaker 2: fill it with sprinkles, and I take this cake to

542
00:27:10,800 --> 00:27:12,680
Speaker 2: the Hamptons, you know, on the bus, like I would

543
00:27:12,680 --> 00:27:15,320
Speaker 2: deliver everything. I had, like the most hand in Montana

544
00:27:15,920 --> 00:27:19,479
Speaker 2: life average. Oh yeah, I would take the Jenny and

545
00:27:19,520 --> 00:27:22,840
Speaker 2: it's like, you know, I would have these like glamorous

546
00:27:22,840 --> 00:27:24,760
Speaker 2: parties and fun things. I would be ut. But I

547
00:27:24,840 --> 00:27:28,680
Speaker 2: was the one like cleaning dishes, getting like the ingredients,

548
00:27:28,680 --> 00:27:30,680
Speaker 2: doing all of that. But I get there and we're

549
00:27:30,680 --> 00:27:33,320
Speaker 2: cutting the cake, and I was like, I hope it works.

550
00:27:33,320 --> 00:27:35,000
Speaker 2: I hope it works, because you know, when you make

551
00:27:35,040 --> 00:27:37,400
Speaker 2: a cake, you don't know until totally you can't cut

552
00:27:37,400 --> 00:27:40,359
Speaker 2: a piece out. And the minute that I cut it,

553
00:27:40,440 --> 00:27:43,800
Speaker 2: I saw all the little kid's hands reach for the sprinkles,

554
00:27:43,800 --> 00:27:45,280
Speaker 2: Like I just saw like ten little hands.

555
00:27:45,640 --> 00:27:46,040
Speaker 3: Yeah.

556
00:27:46,080 --> 00:27:48,040
Speaker 2: And then I looked around and I saw all of

557
00:27:48,080 --> 00:27:52,080
Speaker 2: these influential people take their phones out and they start videoing.

558
00:27:52,080 --> 00:27:57,919
Speaker 2: And now you're talking about two thousand and seventeen. Food

559
00:27:58,160 --> 00:28:02,520
Speaker 2: was barely become something that you would instagram on your phone.

560
00:28:03,200 --> 00:28:06,000
Speaker 1: There was no reality shows about cooking on the dvs yet, I.

561
00:28:06,000 --> 00:28:09,119
Speaker 2: Think, but it was more of the time where like

562
00:28:09,560 --> 00:28:11,480
Speaker 2: just before that, it was almost tacky to take a

563
00:28:11,520 --> 00:28:14,760
Speaker 2: picture of your food. But that year everyone wanted to

564
00:28:14,800 --> 00:28:18,160
Speaker 2: show everyone on Instagram what they were eating a burger

565
00:28:18,200 --> 00:28:19,240
Speaker 2: they know to.

566
00:28:19,280 --> 00:28:20,760
Speaker 1: They were like, how do I use this Instagram? I

567
00:28:20,760 --> 00:28:22,200
Speaker 1: guess I'll take a picture of my food.

568
00:28:22,320 --> 00:28:25,640
Speaker 2: Yes, And to me that was like the biggest unlog.

569
00:28:28,400 --> 00:28:31,960
Speaker 2: That was like the biggest unlock because I was like, wow,

570
00:28:32,119 --> 00:28:34,159
Speaker 2: everyone took their phone now and no one used to

571
00:28:34,200 --> 00:28:36,160
Speaker 2: do that at like when you cut a cake, they

572
00:28:36,240 --> 00:28:38,800
Speaker 2: do it to the happy birthday moment and then you're done.

573
00:28:39,400 --> 00:28:42,000
Speaker 2: And I was like, wow, I think this is like

574
00:28:42,040 --> 00:28:45,040
Speaker 2: a thing, This could be cool. And I came back

575
00:28:45,080 --> 00:28:47,200
Speaker 2: and I was telling my husband, who by the way,

576
00:28:47,280 --> 00:28:53,240
Speaker 2: is like my neighbor, turned like business husband everything. Yeah,

577
00:28:53,280 --> 00:28:55,280
Speaker 2: I needed another oven, so I borrowed the neighbors.

578
00:28:56,800 --> 00:29:00,520
Speaker 3: You bought your husband's you're soon to be husband's but

579
00:29:00,600 --> 00:29:01,120
Speaker 3: then just.

580
00:29:01,080 --> 00:29:01,920
Speaker 2: He was just the neighbor.

581
00:29:01,960 --> 00:29:08,120
Speaker 1: But yes, what a metaphor yeah, you know, excuse me,

582
00:29:08,600 --> 00:29:15,800
Speaker 1: I want to bake the apartment. He wait, so there

583
00:29:15,840 --> 00:29:16,800
Speaker 1: was that time where.

584
00:29:16,640 --> 00:29:18,160
Speaker 2: He didn't go was not cooking.

585
00:29:18,600 --> 00:29:21,600
Speaker 1: When he would come back to his house and you

586
00:29:21,680 --> 00:29:23,920
Speaker 1: were baking, did you like make him an extra little.

587
00:29:23,720 --> 00:29:25,600
Speaker 2: Cake or the best part about my husband is that

588
00:29:25,600 --> 00:29:27,840
Speaker 2: he's lactose intolerant and color blind. I don't know what

589
00:29:27,880 --> 00:29:30,040
Speaker 2: he thinks I do for a living, but he supports it.

590
00:29:32,920 --> 00:29:33,760
Speaker 1: Wonderful colors.

591
00:29:33,760 --> 00:29:35,840
Speaker 2: No, he tells me like, I live in a pink

592
00:29:35,880 --> 00:29:38,040
Speaker 2: house and everything inside his rainbow, and he thinks it's

593
00:29:38,040 --> 00:29:41,080
Speaker 2: white and colorful. And I'm like, everyone who's been in

594
00:29:41,120 --> 00:29:43,000
Speaker 2: my house knows I live in a pink house, but

595
00:29:43,080 --> 00:29:48,840
Speaker 2: don't tell him it's white. That's but anyways, he's more

596
00:29:48,960 --> 00:29:51,040
Speaker 2: like the brains of the operation in terms of what

597
00:29:51,120 --> 00:29:53,520
Speaker 2: I call the boring stuff, anything that actually needs to

598
00:29:53,600 --> 00:29:57,720
Speaker 2: keep the company running right, the hr, thecounting, the whatever, everything.

599
00:29:58,440 --> 00:30:00,560
Speaker 2: And he's like, the labor on this cake is really high.

600
00:30:00,560 --> 00:30:02,800
Speaker 2: This cake would be really expensive. And I'm like, I

601
00:30:02,800 --> 00:30:05,200
Speaker 2: don't know, people are already paying like this crazy amount

602
00:30:05,200 --> 00:30:07,920
Speaker 2: of money. Maybe they'll they'll see that it's a fun

603
00:30:08,400 --> 00:30:13,120
Speaker 2: experience and it's not just food and experience that was

604
00:30:13,160 --> 00:30:17,040
Speaker 2: the key for me, experience. And then he's like, all right, fine,

605
00:30:17,040 --> 00:30:20,800
Speaker 2: we'll put it on the menu. When we opened, that's

606
00:30:20,800 --> 00:30:22,800
Speaker 2: the only thing we were selling. We had lines out

607
00:30:22,840 --> 00:30:25,040
Speaker 2: the door. That was like we were I was getting

608
00:30:25,320 --> 00:30:28,520
Speaker 2: oh sorry. So then I was like I opened a

609
00:30:28,560 --> 00:30:31,479
Speaker 2: store in New York. But when we got engaged, I

610
00:30:31,600 --> 00:30:35,840
Speaker 2: was like, I don't want to stop baking just because

611
00:30:35,840 --> 00:30:37,600
Speaker 2: then I got married and then I had kids, and

612
00:30:37,640 --> 00:30:40,000
Speaker 2: I got sick of baking out of my apartment. To me,

613
00:30:40,080 --> 00:30:42,720
Speaker 2: a business is only a business if it can run

614
00:30:42,960 --> 00:30:46,440
Speaker 2: without you, right, And at that point, if I wasn't

615
00:30:46,480 --> 00:30:49,320
Speaker 2: making a cake, no one was making money. And so

616
00:30:49,680 --> 00:30:51,920
Speaker 2: I had this dream of opening a store. Opening a

617
00:30:51,960 --> 00:30:55,120
Speaker 2: store anywhere is hard, opening a store in New York.

618
00:30:56,440 --> 00:31:00,360
Speaker 2: Where in New York that's crazy and so ho. It

619
00:31:00,400 --> 00:31:03,880
Speaker 2: was on Lafayette between Broom and Grand, so it was prime.

620
00:31:03,960 --> 00:31:07,800
Speaker 2: It was like you had opening ceremony. It was hot

621
00:31:08,040 --> 00:31:10,280
Speaker 2: the first we worked there, so it was full of people.

622
00:31:10,360 --> 00:31:13,600
Speaker 2: But we were talking lines out the door. We're talking

623
00:31:13,640 --> 00:31:18,280
Speaker 2: people bribing me with like designer bags and like experiences

624
00:31:18,320 --> 00:31:20,520
Speaker 2: to get their kid next on it. Oh yeah, to

625
00:31:20,600 --> 00:31:23,280
Speaker 2: get a cake. It was we couldn't keep up. We

626
00:31:23,360 --> 00:31:25,880
Speaker 2: like literally couldn't keep up. Neither of us had ever

627
00:31:25,920 --> 00:31:28,520
Speaker 2: opened a bakery before. We were learning from our employees

628
00:31:28,680 --> 00:31:31,880
Speaker 2: and like who came from different bakeries. And we were

629
00:31:31,920 --> 00:31:35,200
Speaker 2: not sleeping. We were literally moved a block down and

630
00:31:35,560 --> 00:31:38,320
Speaker 2: it was every day. And I had already I didn't

631
00:31:38,360 --> 00:31:40,560
Speaker 2: care that I didn't sleep, and I didn't care because

632
00:31:40,600 --> 00:31:43,040
Speaker 2: before then, when I was doing it out of my apartment,

633
00:31:43,840 --> 00:31:45,880
Speaker 2: I was making you know, I was getting a phone

634
00:31:45,880 --> 00:31:47,560
Speaker 2: call like a cake for Snoop Dogg in the middle

635
00:31:47,560 --> 00:31:48,680
Speaker 2: of the night, and I was like, I'll be at

636
00:31:48,680 --> 00:31:52,640
Speaker 2: one Oak, like I'm there, like it was opening the

637
00:31:52,680 --> 00:31:55,880
Speaker 2: stud Mountain for ski season, and I was like flying

638
00:31:55,920 --> 00:31:59,000
Speaker 2: with all these weird ingredients to bake over there. And

639
00:31:59,800 --> 00:32:02,000
Speaker 2: you know, I've said yes to things that I could

640
00:32:02,160 --> 00:32:04,640
Speaker 2: never do by myself if it wasn't because I had

641
00:32:04,640 --> 00:32:06,680
Speaker 2: to say yes, and then I can't not do what

642
00:32:06,720 --> 00:32:09,640
Speaker 2: I said I was doing. So I had done music festivals,

643
00:32:09,760 --> 00:32:12,600
Speaker 2: art festivals with thousands of cakes and like things, and

644
00:32:12,640 --> 00:32:15,200
Speaker 2: I was just like I can do it. I've slept

645
00:32:15,240 --> 00:32:19,280
Speaker 2: in museums doing like art installations and walls like I'm

646
00:32:19,320 --> 00:32:21,320
Speaker 2: just like a yes, say yes, and like figure it

647
00:32:21,320 --> 00:32:22,240
Speaker 2: out later yours.

648
00:32:22,560 --> 00:32:24,800
Speaker 1: So from the moment and Freddie from the moment she

649
00:32:24,960 --> 00:32:27,760
Speaker 1: comes to that cake and everyone's like phones or whatever,

650
00:32:27,840 --> 00:32:30,480
Speaker 1: She's like, Okay, this is a hero product. That thing

651
00:32:30,680 --> 00:32:33,560
Speaker 1: takes over right, Like Instagram is like people are just like, oh,

652
00:32:33,600 --> 00:32:36,880
Speaker 1: I want that cake and want that cake what you

653
00:32:36,960 --> 00:32:39,920
Speaker 1: did after that, I thought was in what you've done

654
00:32:39,960 --> 00:32:43,200
Speaker 1: since that moment till now I think is iconic. And

655
00:32:43,280 --> 00:32:47,000
Speaker 1: I think it's important that we mentioned the laundry list

656
00:32:47,040 --> 00:32:50,560
Speaker 1: of things that you're working on, because one I think

657
00:32:50,560 --> 00:32:52,320
Speaker 1: the world is just to know that there is a

658
00:32:52,400 --> 00:32:54,520
Speaker 1: latina out there's swinging and levels that not a lot

659
00:32:54,520 --> 00:32:59,960
Speaker 1: of people have to break in barriers like anata, you know,

660
00:33:00,240 --> 00:33:04,160
Speaker 1: And the point is that you know, a simple the

661
00:33:04,200 --> 00:33:07,480
Speaker 1: simplicity of like baking a cake and what she's about

662
00:33:07,520 --> 00:33:10,440
Speaker 1: to describe that it's nothing short of an empire. It's

663
00:33:10,520 --> 00:33:13,360
Speaker 1: like just like a really impressive thing to do and

664
00:33:13,360 --> 00:33:15,280
Speaker 1: actually very inspiring for a lot of people be like

665
00:33:15,280 --> 00:33:18,200
Speaker 1: how do I start? Well, sometimes you might have the

666
00:33:18,280 --> 00:33:21,239
Speaker 1: resources or the tools at home and you wouldn't even

667
00:33:21,320 --> 00:33:23,880
Speaker 1: know it until you decide to like really make it

668
00:33:23,920 --> 00:33:26,920
Speaker 1: a passion. But so you went from having the bakery

669
00:33:27,080 --> 00:33:29,480
Speaker 1: or the cake place in New York and so home

670
00:33:29,920 --> 00:33:33,080
Speaker 1: and then what was the spiral after that? I was like, Oh,

671
00:33:33,120 --> 00:33:35,160
Speaker 1: what about this and what about that? What was the

672
00:33:35,200 --> 00:33:35,920
Speaker 1: next thing that you.

673
00:33:35,880 --> 00:33:38,240
Speaker 2: Build before we go to the next I love that

674
00:33:38,320 --> 00:33:40,719
Speaker 2: you touched on that because you know, saying that, like

675
00:33:40,760 --> 00:33:43,480
Speaker 2: you have the tools and you have it. Sometimes it

676
00:33:43,560 --> 00:33:46,720
Speaker 2: is your roots, right, like I knew how to do something.

677
00:33:46,760 --> 00:33:47,600
Speaker 1: I knew how to do.

678
00:33:47,520 --> 00:33:51,000
Speaker 2: Whatever, my special ingredient. Everybody kept calling it like the

679
00:33:51,160 --> 00:33:55,080
Speaker 2: rainbow cake, you know, the celebrity thing like this, the that,

680
00:33:55,280 --> 00:33:56,880
Speaker 2: and I was like, you know, they're like, oh, she

681
00:33:56,920 --> 00:34:00,800
Speaker 2: loves rainbows, and I'm like yes, But when you really

682
00:34:00,840 --> 00:34:03,160
Speaker 2: think about it, it was Banetta's. It was my childhood.

683
00:34:03,400 --> 00:34:06,479
Speaker 2: Like to me, I was describing it differently. And the

684
00:34:06,520 --> 00:34:10,560
Speaker 2: colors to me, originally weren't rainbow. They were literally Mexico,

685
00:34:10,760 --> 00:34:13,080
Speaker 2: which is rainbow when you look at the Ottomi art,

686
00:34:13,120 --> 00:34:16,240
Speaker 2: when you look at the streets and how buildings are painted,

687
00:34:16,280 --> 00:34:19,719
Speaker 2: and like houses actually being like free, like got like

688
00:34:19,719 --> 00:34:23,440
Speaker 2: the bright blue and the fuchia pink and like it's colorful,

689
00:34:23,480 --> 00:34:25,719
Speaker 2: and you look at the food in Mexico, it's colorful.

690
00:34:26,280 --> 00:34:28,080
Speaker 2: And so to me it was like a Bignatta and

691
00:34:28,239 --> 00:34:31,600
Speaker 2: Bignetta's the original ones just have you know all these cones.

692
00:34:31,640 --> 00:34:34,759
Speaker 2: It's a Christmas thing and they're colorful. So that's what

693
00:34:34,800 --> 00:34:37,279
Speaker 2: I had put into that cake. It turned into like

694
00:34:37,320 --> 00:34:40,879
Speaker 2: this rainbow whatever, but like it's my roots, and that

695
00:34:40,920 --> 00:34:44,239
Speaker 2: I think is something that you can't teach, you can't.

696
00:34:44,239 --> 00:34:45,640
Speaker 2: It was like I felt it. I was like this

697
00:34:45,680 --> 00:34:47,879
Speaker 2: brought me joy as a child, can this bring joy

698
00:34:47,920 --> 00:34:48,640
Speaker 2: to someone else?

699
00:34:49,040 --> 00:34:49,239
Speaker 1: Right?

700
00:34:50,360 --> 00:34:52,520
Speaker 2: And with that, I was seeing when people will come

701
00:34:52,560 --> 00:34:55,600
Speaker 2: to the store, how much they loved the rainbow and

702
00:34:55,640 --> 00:34:58,040
Speaker 2: the sprinkles and the unicorn and the glitter, and I

703
00:34:58,080 --> 00:35:01,239
Speaker 2: was like, this could be a whole world, Like this

704
00:35:01,400 --> 00:35:03,879
Speaker 2: doesn't have to stay inside of the case, Like now

705
00:35:03,880 --> 00:35:07,759
Speaker 2: you're experiencing my environment. And I'm not kidding. It was

706
00:35:07,880 --> 00:35:11,759
Speaker 2: like this pocket of Disneyland in Soho, New York, right,

707
00:35:11,800 --> 00:35:14,280
Speaker 2: everyone in the winter and their black jackets and whatever,

708
00:35:14,320 --> 00:35:16,440
Speaker 2: and you walked in and it was like bam, rainbow,

709
00:35:16,840 --> 00:35:19,880
Speaker 2: like wall to walls and like glitter counters and whatever

710
00:35:20,560 --> 00:35:23,520
Speaker 2: was inside my brain that we like diide and painted

711
00:35:23,560 --> 00:35:27,560
Speaker 2: ourselves became And seeing kids not want to leave that environment,

712
00:35:27,680 --> 00:35:30,839
Speaker 2: seeing that made me want to create around it and

713
00:35:30,920 --> 00:35:34,719
Speaker 2: create an entire brand and a lifestyle. Right. So the

714
00:35:34,800 --> 00:35:38,560
Speaker 2: lifestyle started with your birthday. On your birthday, you wear

715
00:35:38,600 --> 00:35:40,799
Speaker 2: your favorite clothes, you eat your favorite food, hang out

716
00:35:40,840 --> 00:35:43,160
Speaker 2: with your favorite people, and at the end of the day,

717
00:35:43,200 --> 00:35:46,479
Speaker 2: like you created that day for yourself, and so why

718
00:35:46,520 --> 00:35:50,320
Speaker 2: not create it for yourself? Every single day, right birthday lifestyle,

719
00:35:50,560 --> 00:35:52,960
Speaker 2: do everything that you would on your birthday every day,

720
00:35:52,960 --> 00:35:55,000
Speaker 2: like just be happy every day. You can do that.

721
00:35:55,120 --> 00:35:57,360
Speaker 2: You just have to make those choices. I'm sure you

722
00:35:57,360 --> 00:36:00,840
Speaker 2: see Nakano, she like has a favorite shoe or backpackers.

723
00:36:00,960 --> 00:36:03,080
Speaker 2: That's what she'll wear every day because that's her favorite,

724
00:36:03,160 --> 00:36:05,520
Speaker 2: right then, And I think as adults we lose that.

725
00:36:14,719 --> 00:36:17,520
Speaker 2: So I was thinking about all the things that this

726
00:36:17,640 --> 00:36:21,000
Speaker 2: world could create, and it was kitchens was my first thought,

727
00:36:21,080 --> 00:36:24,680
Speaker 2: right Like for some reason back then, kitchens, everything that

728
00:36:24,719 --> 00:36:26,560
Speaker 2: you buy for a kitchen was either red or white.

729
00:36:27,080 --> 00:36:30,440
Speaker 2: You had a red mixer and your red like utensils

730
00:36:30,480 --> 00:36:32,799
Speaker 2: are white, like I don't know who decided that was

731
00:36:32,840 --> 00:36:36,239
Speaker 2: like kitchen colors. And I was like, I want a

732
00:36:36,280 --> 00:36:39,799
Speaker 2: colorful kitchen. I want rainbow bowls and rainbow spatulas and

733
00:36:39,840 --> 00:36:41,880
Speaker 2: a colorful mixer because a lot of these things in

734
00:36:41,920 --> 00:36:44,680
Speaker 2: your home are out on your counter. So at then

735
00:36:44,719 --> 00:36:48,200
Speaker 2: I'm thinking aesthetic, right, which is part of my whole

736
00:36:48,239 --> 00:36:52,160
Speaker 2: fashion and like putting together a room, and I went

737
00:36:52,239 --> 00:36:55,520
Speaker 2: after it and we did for nine years now, we've

738
00:36:55,560 --> 00:36:57,840
Speaker 2: been at Williams. So no Noma as like one of

739
00:36:57,880 --> 00:37:01,120
Speaker 2: the top selling items for everything from mini spatulas to

740
00:37:01,280 --> 00:37:05,759
Speaker 2: cake kits to bowls, aprons like you name it. And

741
00:37:05,800 --> 00:37:09,160
Speaker 2: then when I saw that take off so fun and

742
00:37:09,239 --> 00:37:11,600
Speaker 2: so exciting, I was like, oh my gosh, the kids

743
00:37:11,600 --> 00:37:12,920
Speaker 2: that don't want to live there, they need to be

744
00:37:13,000 --> 00:37:19,719
Speaker 2: a room. So I created with pottery barn kids, entire furniture, bedding, carpets, backpacks,

745
00:37:19,960 --> 00:37:23,920
Speaker 2: like everything, because it was you could live in my

746
00:37:24,000 --> 00:37:26,240
Speaker 2: store in Soho in your bedroom and that's my daughter's

747
00:37:26,320 --> 00:37:29,880
Speaker 2: room now, like sprinkle wallpaper. It's it's really fun to

748
00:37:29,960 --> 00:37:32,800
Speaker 2: sort of create this birthday lifestyle environment for the people

749
00:37:32,800 --> 00:37:35,160
Speaker 2: who do just want to live and burst in color.

750
00:37:35,760 --> 00:37:38,040
Speaker 2: And it turned into something where I was traveling and

751
00:37:38,080 --> 00:37:42,120
Speaker 2: I was next to the person who founded Away Luggage,

752
00:37:42,160 --> 00:37:44,319
Speaker 2: and I was like, you know, we should do like

753
00:37:44,560 --> 00:37:47,239
Speaker 2: fun luggage when you're waiting for your luggage, and back

754
00:37:47,239 --> 00:37:49,319
Speaker 2: then you would wait for your luggage. Everyone had the

755
00:37:49,360 --> 00:37:54,359
Speaker 2: same color yours, Like why we don't dress like that?

756
00:37:54,440 --> 00:37:56,279
Speaker 2: Like why do we have to live other parts of

757
00:37:56,320 --> 00:37:59,240
Speaker 2: our lives like that, Like you should have things represent

758
00:37:59,320 --> 00:38:01,200
Speaker 2: you at all times, and for me that was color.

759
00:38:01,280 --> 00:38:03,879
Speaker 2: So then we did luggage and it was like their

760
00:38:03,880 --> 00:38:06,880
Speaker 2: best selling day they ever had, and we sold the

761
00:38:06,960 --> 00:38:09,279
Speaker 2: six months sell through period, I think in a day.

762
00:38:09,640 --> 00:38:12,280
Speaker 1: Wow. And it was all different colors rainbow.

763
00:38:12,400 --> 00:38:14,800
Speaker 2: Everyone was a different color and it was not even

764
00:38:15,160 --> 00:38:18,359
Speaker 2: individually rid. It was like someone wanted yellow, someone wanted red.

765
00:38:19,000 --> 00:38:21,440
Speaker 2: And that was so fun to see. And then we

766
00:38:21,480 --> 00:38:24,839
Speaker 2: did Van's collection and we started talking to you know,

767
00:38:25,160 --> 00:38:28,200
Speaker 2: so you went back to fashion all back. Now I've

768
00:38:28,239 --> 00:38:31,960
Speaker 2: done a few collections. We've done Tututuman dresses, the Van's

769
00:38:32,000 --> 00:38:35,160
Speaker 2: collection like blew up in Europe and in Asia with

770
00:38:35,160 --> 00:38:38,239
Speaker 2: like these unicorns, Like it was just so fun to

771
00:38:38,280 --> 00:38:42,400
Speaker 2: see that anything that I created around this joy and

772
00:38:42,440 --> 00:38:46,560
Speaker 2: the people searching for it, that it was just instantly

773
00:38:46,600 --> 00:38:49,280
Speaker 2: absorbed as that it didn't matter if it was attached

774
00:38:49,320 --> 00:38:53,479
Speaker 2: to a cake, it didn't matter anything. It just if

775
00:38:53,520 --> 00:38:55,759
Speaker 2: I touched it, it brings me joy, might bring someone

776
00:38:55,800 --> 00:38:56,440
Speaker 2: else joy.

777
00:38:56,560 --> 00:39:01,600
Speaker 1: I mean the spirit was speaking, I mean perception. You know,

778
00:39:01,640 --> 00:39:04,000
Speaker 1: I think that people never thought that they'd be that

779
00:39:04,120 --> 00:39:07,440
Speaker 1: invited to an ecosystem of rainbow and birthday, you know,

780
00:39:07,560 --> 00:39:10,719
Speaker 1: which was great? And when did you? And then from there,

781
00:39:10,840 --> 00:39:12,960
Speaker 1: because by the way, that's a lot of products, then

782
00:39:13,480 --> 00:39:15,759
Speaker 1: from there you did you This is that when you

783
00:39:15,800 --> 00:39:17,040
Speaker 1: decided I'm gonna do books.

784
00:39:17,719 --> 00:39:20,920
Speaker 2: No. Actually the book was when I opened the store.

785
00:39:21,360 --> 00:39:24,880
Speaker 2: I had like so many people who wanted it, and

786
00:39:24,920 --> 00:39:27,960
Speaker 2: they started recreating knockoffs everywhere. And this was when I

787
00:39:28,080 --> 00:39:31,720
Speaker 2: was like, I knew that our cake was really expensive

788
00:39:31,760 --> 00:39:33,440
Speaker 2: and it still is, and I know why. I know

789
00:39:33,520 --> 00:39:35,920
Speaker 2: the labor that goes into it. Right like after selling

790
00:39:35,960 --> 00:39:38,040
Speaker 2: the kids and everyone emailed me, oh yeah, it takes

791
00:39:38,040 --> 00:39:41,120
Speaker 2: a long time. I'm like, I know, I'm not trying

792
00:39:41,120 --> 00:39:46,319
Speaker 2: to make an extensi thing. Then I realized how many

793
00:39:46,320 --> 00:39:48,839
Speaker 2: people were knocking it off because of the price point,

794
00:39:49,480 --> 00:39:52,480
Speaker 2: and it made me feel like everyone should enjoy it

795
00:39:52,560 --> 00:39:57,160
Speaker 2: and it's not my secret, like it's it's something I

796
00:39:57,200 --> 00:40:01,040
Speaker 2: created for everyone at any level of anything, whether they're

797
00:40:01,080 --> 00:40:04,319
Speaker 2: baking at home or whatever to make. So I so

798
00:40:04,480 --> 00:40:06,800
Speaker 2: badly wanted to show people how to make it because

799
00:40:07,000 --> 00:40:08,960
Speaker 2: at that time it was mind blowing. People will be like,

800
00:40:09,160 --> 00:40:11,160
Speaker 2: do you how do the sprinkles not melt in the

801
00:40:11,200 --> 00:40:13,040
Speaker 2: of it? Like you know, it was like this whole

802
00:40:13,120 --> 00:40:15,200
Speaker 2: science thing, and I was like, no, like a Pignetta,

803
00:40:15,239 --> 00:40:17,920
Speaker 2: you stuff it like you know. To me, it was obvious,

804
00:40:17,960 --> 00:40:20,719
Speaker 2: and I wanted to make this book and so I

805
00:40:20,760 --> 00:40:23,439
Speaker 2: went and you know, I'm at the time the cake

806
00:40:23,520 --> 00:40:25,279
Speaker 2: was so hot that I could talk to a lot

807
00:40:25,280 --> 00:40:30,560
Speaker 2: of different publishing houses whatever, and ultimately I chose my

808
00:40:30,960 --> 00:40:33,680
Speaker 2: husband laughs to me, because I rarely make choices based

809
00:40:33,719 --> 00:40:37,120
Speaker 2: on financial choices. I'm always like where is the most

810
00:40:37,160 --> 00:40:39,040
Speaker 2: exciting thing? Like where can I And so for me,

811
00:40:39,120 --> 00:40:40,920
Speaker 2: it was like, I had I also want to do

812
00:40:41,000 --> 00:40:42,960
Speaker 2: children's books, and I also want to do board books,

813
00:40:43,000 --> 00:40:45,959
Speaker 2: and I had all these other ideas for like five

814
00:40:46,000 --> 00:40:48,399
Speaker 2: different projects, and I was like, who will entertain all

815
00:40:48,440 --> 00:40:52,440
Speaker 2: my ideas regardless of how crazy they are? And then

816
00:40:52,480 --> 00:40:56,160
Speaker 2: that's a home for me. And so we did it.

817
00:40:56,200 --> 00:40:58,799
Speaker 2: We sold five projects in one in one deal and

818
00:40:58,840 --> 00:41:02,000
Speaker 2: I had a lineup of doing so we have Magical

819
00:41:02,080 --> 00:41:04,560
Speaker 2: and of Birthdays one and two. We have a board

820
00:41:04,560 --> 00:41:09,440
Speaker 2: book that is like super cute for babies, and then

821
00:41:09,560 --> 00:41:13,000
Speaker 2: the cookbook. And when the cookbook came out, it was

822
00:41:14,000 --> 00:41:19,520
Speaker 2: the first time where I felt like I was reaching

823
00:41:19,600 --> 00:41:22,680
Speaker 2: out to people that were my clients and supporters. Was

824
00:41:22,719 --> 00:41:26,360
Speaker 2: something that I had made versus something that they ordered

825
00:41:27,239 --> 00:41:30,000
Speaker 2: as a service and paid for and I gave to them.

826
00:41:30,280 --> 00:41:32,439
Speaker 2: And that was the first time where I felt, wow,

827
00:41:32,480 --> 00:41:35,800
Speaker 2: this is really strange, like sending a book to someone

828
00:41:35,880 --> 00:41:37,719
Speaker 2: hoping they post it. You know what I mean, Like

829
00:41:37,800 --> 00:41:41,520
Speaker 2: it's like kind of asking for something, but at the

830
00:41:41,520 --> 00:41:43,560
Speaker 2: same time, you want to share this beautiful thing you

831
00:41:43,560 --> 00:41:47,839
Speaker 2: did whatever, kind of embarrassed but really excited. And it

832
00:41:47,880 --> 00:41:49,600
Speaker 2: was the first time. Now I do it all the time.

833
00:41:49,600 --> 00:41:51,120
Speaker 2: I'm like, you want this, you want that, But that

834
00:41:51,200 --> 00:41:53,200
Speaker 2: time felt weird and you know that feeling of like

835
00:41:53,239 --> 00:41:54,880
Speaker 2: are we friends or are you a client? Like I

836
00:41:54,920 --> 00:41:58,520
Speaker 2: don't know, And I gave it my shot. I sent

837
00:41:58,560 --> 00:42:01,520
Speaker 2: it to whoever I thought was a loyal customer who

838
00:42:01,640 --> 00:42:05,480
Speaker 2: enjoyed my product. And I'm not kidding. I woke up crying.

839
00:42:05,520 --> 00:42:08,440
Speaker 2: It was like best selling book on Amazon. Kim Kardashian

840
00:42:08,480 --> 00:42:09,919
Speaker 2: posted it and was like, this is the best book

841
00:42:09,960 --> 00:42:12,839
Speaker 2: I've baking book ever. Like people that I've never met

842
00:42:12,880 --> 00:42:17,040
Speaker 2: were like embracing this and what I found what I

843
00:42:17,120 --> 00:42:21,279
Speaker 2: felt was like they're championing me as well. It's not

844
00:42:21,440 --> 00:42:22,120
Speaker 2: just this cake.

845
00:42:23,200 --> 00:42:27,560
Speaker 1: Good is what you also gave them in the experience

846
00:42:27,600 --> 00:42:31,920
Speaker 1: of experiencing your product. You brought the spirit of happiness right.

847
00:42:31,960 --> 00:42:34,440
Speaker 1: You gave them a moment they'll never forget, and I

848
00:42:34,440 --> 00:42:37,080
Speaker 1: think they in retrospect, they wanted to, you know, be

849
00:42:37,160 --> 00:42:39,160
Speaker 1: part of your journey too, which is really.

850
00:42:38,920 --> 00:42:41,759
Speaker 2: Really it unlocked for me and it changed everything I

851
00:42:41,800 --> 00:42:44,960
Speaker 2: thought about my business. Now I think about cake, I

852
00:42:44,960 --> 00:42:47,800
Speaker 2: think it's like the Champagne of food, right, you celebrate

853
00:42:47,840 --> 00:42:49,759
Speaker 2: with it. It's like that popped the cork, you cut

854
00:42:49,760 --> 00:42:52,840
Speaker 2: the cake. And then I think about how many people

855
00:42:52,880 --> 00:42:55,400
Speaker 2: out there just today alone in the United States like

856
00:42:55,440 --> 00:42:57,600
Speaker 2: celebrated with something I created. I feel like I was

857
00:42:57,640 --> 00:43:03,280
Speaker 2: like part of everyone's celebration. Then you have the baby shower, the.

858
00:43:02,600 --> 00:43:08,920
Speaker 4: Wedding, the graduation, the continued everything, and it's like so

859
00:43:09,320 --> 00:43:11,520
Speaker 4: special to me that someone chooses me to be a

860
00:43:11,560 --> 00:43:14,080
Speaker 4: part of that, right, like something that I created gets

861
00:43:14,080 --> 00:43:16,040
Speaker 4: to be a part of their happy time.

862
00:43:16,080 --> 00:43:20,160
Speaker 1: And also think about also like some really big uh

863
00:43:20,280 --> 00:43:23,120
Speaker 1: you know, fashion moments, the Matt Gala, right then you

864
00:43:23,160 --> 00:43:31,360
Speaker 1: do the cake for the meg galants. I mean, I

865
00:43:31,440 --> 00:43:33,359
Speaker 1: just want to like make sure that, as we kind

866
00:43:33,360 --> 00:43:36,839
Speaker 1: of near the end of podcast, like that was such

867
00:43:36,840 --> 00:43:39,160
Speaker 1: an iconic thing for here it because also you have

868
00:43:39,200 --> 00:43:42,440
Speaker 1: another very high profile client that also is part of

869
00:43:42,440 --> 00:43:46,800
Speaker 1: that generation of Megala that is like such an iconic

870
00:43:46,840 --> 00:43:49,839
Speaker 1: theme for to be like, oh I'm I'm the go

871
00:43:49,920 --> 00:43:52,839
Speaker 1: to for that official you know, you want to talk

872
00:43:52,840 --> 00:43:53,719
Speaker 1: a little bit about.

873
00:43:53,480 --> 00:43:58,200
Speaker 2: That, yeah, because I think the thing about the mac

874
00:43:58,200 --> 00:44:01,160
Speaker 2: Gala is like, you know, if you say that to anyone,

875
00:44:01,200 --> 00:44:03,760
Speaker 2: it's like, how cool, It's like a special night and whatever,

876
00:44:03,800 --> 00:44:07,719
Speaker 2: And I'm like, for me, it just meant so much more.

877
00:44:07,800 --> 00:44:10,799
Speaker 2: It was like you couldn't tell myself when I was

878
00:44:10,880 --> 00:44:13,320
Speaker 2: leaving the fashion industry, kind of sad that I didn't

879
00:44:13,320 --> 00:44:17,000
Speaker 2: make it there, you know, And I don't think if

880
00:44:17,040 --> 00:44:18,680
Speaker 2: I even stayed in the fashion show, I would ever

881
00:44:18,719 --> 00:44:21,160
Speaker 2: made it to the Met Gala, right, Like everything happens

882
00:44:21,200 --> 00:44:25,000
Speaker 2: for a reason. And seeing myself go into the offices

883
00:44:25,040 --> 00:44:28,880
Speaker 2: to a Vogue to deliver cakes, baking things for Anna Wintour,

884
00:44:29,320 --> 00:44:31,879
Speaker 2: doing these things for the people that I think are

885
00:44:31,920 --> 00:44:38,640
Speaker 2: the most influential, iconic everything, I mean, untouchable, you know,

886
00:44:38,840 --> 00:44:42,960
Speaker 2: whatever it is that felt special. But then to circle

887
00:44:43,040 --> 00:44:45,759
Speaker 2: back and I was six months pregnant with my son,

888
00:44:46,440 --> 00:44:48,640
Speaker 2: I had left New York. I was like, I'm maybe

889
00:44:48,640 --> 00:44:50,719
Speaker 2: New York's gonna forget me, Like why am I moving

890
00:44:50,719 --> 00:44:54,040
Speaker 2: to La Am I doing the right thing? Whatever? And

891
00:44:54,080 --> 00:44:56,440
Speaker 2: I get this call and this email and it was

892
00:44:56,719 --> 00:44:59,400
Speaker 2: from Anna asking to be the pastry chef for the

893
00:44:59,440 --> 00:45:01,880
Speaker 2: Met Gala. I just I lost it. I was just

894
00:45:02,040 --> 00:45:04,640
Speaker 2: crying and crying. I was like kept refreshing. I'm like,

895
00:45:04,760 --> 00:45:08,759
Speaker 2: is this you know I have other correspondence with her.

896
00:45:08,840 --> 00:45:11,000
Speaker 2: I know it's the same email. Like I was like

897
00:45:11,080 --> 00:45:14,520
Speaker 2: doing all my fact checking and it was this moment

898
00:45:14,560 --> 00:45:17,359
Speaker 2: where I was like, I'm not leaving New York. Wasn't

899
00:45:17,400 --> 00:45:20,480
Speaker 2: the end of me? Like I'm starting a new thing

900
00:45:20,520 --> 00:45:23,239
Speaker 2: in LA, but this is this is how you know,

901
00:45:23,280 --> 00:45:27,040
Speaker 2: the fashion industry wraps for me. And it was the

902
00:45:27,120 --> 00:45:31,520
Speaker 2: coolest thing ever because I think I'm the only bakery

903
00:45:31,560 --> 00:45:38,120
Speaker 2: to ever make for the Metcala. It's usually catering that

904
00:45:38,320 --> 00:45:42,239
Speaker 2: is a contract. You know that because there you're talking

905
00:45:42,239 --> 00:45:45,560
Speaker 2: about like five hundred person dinner that gets plated at

906
00:45:45,600 --> 00:45:49,800
Speaker 2: the exact same time. You're talking about insane food allergies

907
00:45:49,800 --> 00:45:52,600
Speaker 2: that you don't want to mess up your your final security.

908
00:45:52,600 --> 00:45:57,279
Speaker 2: You're talking about a timing issue. You're yeah, you just

909
00:45:57,400 --> 00:46:01,040
Speaker 2: have everything is on time. Every thing. It's it's like

910
00:46:01,080 --> 00:46:03,680
Speaker 2: a ballet service of a dinner for that many people.

911
00:46:03,920 --> 00:46:05,880
Speaker 2: You can't mess that up. You're not going to give

912
00:46:05,920 --> 00:46:07,560
Speaker 2: it to a first time or good luck, you know,

913
00:46:07,760 --> 00:46:11,480
Speaker 2: like you're not going to risk the night people work

914
00:46:11,520 --> 00:46:14,799
Speaker 2: on this the entire year and getting to work with

915
00:46:14,840 --> 00:46:17,600
Speaker 2: Ann on her team on this, you know, it was seamless.

916
00:46:17,600 --> 00:46:20,880
Speaker 2: It was flawless. I'd worked with so many people on

917
00:46:20,880 --> 00:46:23,000
Speaker 2: her team in the past, but every time I just

918
00:46:23,120 --> 00:46:27,840
Speaker 2: was like, got teary eyed about it. And then I

919
00:46:27,880 --> 00:46:30,400
Speaker 2: was invited actually to attend and I was a guest,

920
00:46:30,440 --> 00:46:34,480
Speaker 2: and I felt like I was going to enter this world. Look,

921
00:46:34,480 --> 00:46:37,160
Speaker 2: you've been to the Oscars or the Grammys or whatever,

922
00:46:37,920 --> 00:46:41,680
Speaker 2: and to me, I've only been to the Emmys. But

923
00:46:42,560 --> 00:46:45,600
Speaker 2: there's celebrities there, sure, but there's also all the people

924
00:46:45,640 --> 00:46:49,720
Speaker 2: that make it happen. Right, there's everyone from directors and writings.

925
00:46:50,520 --> 00:46:52,400
Speaker 2: I don't know, you don't know who half those people

926
00:46:52,440 --> 00:46:54,600
Speaker 2: look like. As someone who doesn't work in the industry,

927
00:46:54,680 --> 00:46:58,760
Speaker 2: right when you go to the met Gala, nobody working

928
00:46:58,840 --> 00:47:02,400
Speaker 2: anything is there. It is a lister after a lister,

929
00:47:03,360 --> 00:47:05,680
Speaker 2: And I was like, am I gonna talk to?

930
00:47:05,800 --> 00:47:05,880
Speaker 1: What?

931
00:47:05,880 --> 00:47:08,719
Speaker 2: Am I gonna do? Like, you go by yourself, there's

932
00:47:08,719 --> 00:47:13,120
Speaker 2: no plus one. I'm like so pregnant, and you get

933
00:47:13,160 --> 00:47:17,040
Speaker 2: there in order of you know, whatever order they tell

934
00:47:17,040 --> 00:47:20,000
Speaker 2: you to get there. But as someone who is the

935
00:47:20,040 --> 00:47:22,719
Speaker 2: pastry chef, I was after the co chairs, it was

936
00:47:22,719 --> 00:47:24,799
Speaker 2: like Blake Lively And then I walked and it was like,

937
00:47:25,200 --> 00:47:27,920
Speaker 2: you're walking these stairs, I'm thinking, like, don't trip and

938
00:47:27,960 --> 00:47:34,160
Speaker 2: heels pregnant. And I get there and I'm like for

939
00:47:34,239 --> 00:47:36,440
Speaker 2: the first time nervous. I'm like, not a nervous person.

940
00:47:36,520 --> 00:47:38,440
Speaker 2: I could talk to anyone, meet anyone, like, go on

941
00:47:38,640 --> 00:47:39,680
Speaker 2: live TV, all of it.

942
00:47:39,800 --> 00:47:42,360
Speaker 1: But it's also like your return to the thing. It was.

943
00:47:43,040 --> 00:47:45,399
Speaker 2: It was and it was like after COVID when things

944
00:47:45,400 --> 00:47:47,960
Speaker 2: had died down. It was like this crazy thing and

945
00:47:48,000 --> 00:47:50,279
Speaker 2: I'm like, who's going to be at my table? You know,

946
00:47:50,400 --> 00:47:52,640
Speaker 2: design h designer gets a table, I'm like, who am

947
00:47:52,640 --> 00:47:54,960
Speaker 2: I going to sit with? Like is this? It was

948
00:47:55,040 --> 00:47:58,720
Speaker 2: almost like being like a kid entering a star studed

949
00:47:58,840 --> 00:48:04,720
Speaker 2: kindergarten and it was the most beautiful night of my life.

950
00:48:05,080 --> 00:48:08,359
Speaker 2: Every person that walked in I said hi to, not

951
00:48:08,400 --> 00:48:11,000
Speaker 2: even knowing if like you know whatever, and it was

952
00:48:11,040 --> 00:48:15,400
Speaker 2: like congratulations, like from Sarah Jessica Parker, who to me

953
00:48:15,520 --> 00:48:17,960
Speaker 2: is like the queen of the met Gala, and it

954
00:48:18,040 --> 00:48:20,800
Speaker 2: was like, oh yeah, thank you. And I've been baking

955
00:48:20,880 --> 00:48:22,919
Speaker 2: for her for so many years and I'm like, wait,

956
00:48:22,960 --> 00:48:25,160
Speaker 2: these are my people, just like in a different life.

957
00:48:27,360 --> 00:48:29,560
Speaker 2: But it didn't think about it that way because this

958
00:48:29,640 --> 00:48:32,399
Speaker 2: is their night to shine, right and I sit down

959
00:48:32,440 --> 00:48:34,319
Speaker 2: at my table and it's like Alicia Keys, who I

960
00:48:34,320 --> 00:48:36,440
Speaker 2: met at my store, and it's you know, it was

961
00:48:36,520 --> 00:48:38,799
Speaker 2: just like these are my people. Like I was like,

962
00:48:38,840 --> 00:48:40,880
Speaker 2: this is the coolest night ever. I felt like I

963
00:48:41,000 --> 00:48:41,759
Speaker 2: was a part of it.

964
00:48:42,440 --> 00:48:45,000
Speaker 1: And you know, you are a part of it.

965
00:48:45,960 --> 00:48:49,200
Speaker 2: But you know, when you when you work in something

966
00:48:49,200 --> 00:48:51,720
Speaker 2: that feels like catering and half the time you're delivering

967
00:48:51,719 --> 00:48:54,719
Speaker 2: in some back door and like doing whatever, like you

968
00:48:54,800 --> 00:48:58,799
Speaker 2: never know how close you feel to anyone. And so

969
00:48:58,960 --> 00:49:00,920
Speaker 2: this was that was an for me that was like,

970
00:49:02,160 --> 00:49:04,439
Speaker 2: this is cool, this is.

971
00:49:04,320 --> 00:49:07,200
Speaker 1: That's a perfect way to kind of, you know, put

972
00:49:07,200 --> 00:49:11,480
Speaker 1: a bow on this beautiful story. I think, oh, no,

973
00:49:11,520 --> 00:49:14,680
Speaker 1: we absolutely can. But I wanted to. I wanted to

974
00:49:14,760 --> 00:49:16,600
Speaker 1: end on the mc gaallet because you know, I also

975
00:49:16,640 --> 00:49:19,239
Speaker 1: want to kind of make space for a cultural win.

976
00:49:19,920 --> 00:49:22,279
Speaker 1: You know, a young girl that you know, starts off

977
00:49:22,280 --> 00:49:26,040
Speaker 1: from Mexico, goes to it becomes a child of Alpasso,

978
00:49:26,400 --> 00:49:29,240
Speaker 1: you know, and then ventures out west and then ventures

979
00:49:29,239 --> 00:49:32,680
Speaker 1: out east, and then you do something that that's gonna

980
00:49:32,680 --> 00:49:34,480
Speaker 1: live forever, not in just in your heart, but in

981
00:49:34,520 --> 00:49:37,399
Speaker 1: the memories and the history books of that MCALA, which

982
00:49:37,680 --> 00:49:40,719
Speaker 1: are going to be studied for decades. Right, And and

983
00:49:40,760 --> 00:49:42,680
Speaker 1: I think you should be incredibly proud. But all of

984
00:49:42,719 --> 00:49:44,880
Speaker 1: us Latinos couldn't be more proud to call you on

985
00:49:44,960 --> 00:49:46,640
Speaker 1: our own. So I think that's the other thing that

986
00:49:46,680 --> 00:49:48,640
Speaker 1: you should be really stoked about. That you're going to

987
00:49:48,920 --> 00:49:52,839
Speaker 1: inspire a whole new generation of young Latinas are gonna say, hey,

988
00:49:52,880 --> 00:49:55,360
Speaker 1: you know, I love doing that. I want to do

989
00:49:55,440 --> 00:49:57,720
Speaker 1: that too. You know, it's possible, it's.

990
00:49:57,560 --> 00:50:01,600
Speaker 2: Possible, but it really is. You know, I had nothing to

991
00:50:01,680 --> 00:50:03,879
Speaker 2: my name, I didn't know a single person in New York,

992
00:50:04,040 --> 00:50:06,880
Speaker 2: and somehow I'm dressed by Oscar Delarenta walking down that

993
00:50:06,920 --> 00:50:11,840
Speaker 2: red carpet. Like yeah, just saying that out loud feels surreal,

994
00:50:12,080 --> 00:50:15,680
Speaker 2: right And and also like understanding that, you know, like

995
00:50:15,719 --> 00:50:18,400
Speaker 2: I said, your roots and who you are, Like sometimes

996
00:50:18,440 --> 00:50:20,480
Speaker 2: it takes time to get back to that, right, Like

997
00:50:20,560 --> 00:50:22,759
Speaker 2: I feel like, especially if you're trying to simulate to

998
00:50:22,800 --> 00:50:25,880
Speaker 2: something or if you're trying to whatever, but then remembering

999
00:50:25,920 --> 00:50:27,600
Speaker 2: who you are at your core and like what make

1000
00:50:27,719 --> 00:50:28,920
Speaker 2: you happy as a kid.

1001
00:50:29,360 --> 00:50:31,560
Speaker 1: You know, Like, and I'll always go in a journey

1002
00:50:31,560 --> 00:50:34,320
Speaker 1: of finding now who we really are to then realize

1003
00:50:34,360 --> 00:50:36,839
Speaker 1: that we knew all along. And that is a very

1004
00:50:36,960 --> 00:50:40,560
Speaker 1: universal journey for everyone, right, Like we all have to

1005
00:50:40,560 --> 00:50:44,120
Speaker 1: become many things in order to become what we originally

1006
00:50:44,160 --> 00:50:48,000
Speaker 1: really were. You know, so thank you for being here.

1007
00:50:48,120 --> 00:50:51,800
Speaker 2: It's just a beautiful relationships my college club friend.

1008
00:50:52,040 --> 00:50:54,279
Speaker 1: Yes, yes, And now we're you know, we're going to

1009
00:50:54,360 --> 00:50:56,720
Speaker 1: do more things that the world will find out about,

1010
00:50:56,760 --> 00:50:58,400
Speaker 1: and we want to talk too much about that, but

1011
00:50:58,880 --> 00:51:01,360
Speaker 1: we're just so proud of you. Yeah, super proud.

1012
00:51:01,400 --> 00:51:04,120
Speaker 3: And and I want to say one thing before we stop,

1013
00:51:04,239 --> 00:51:08,120
Speaker 3: is that you know what's been so enlightening for me

1014
00:51:09,040 --> 00:51:11,319
Speaker 3: is there are many people who could bake right, and

1015
00:51:11,320 --> 00:51:13,800
Speaker 3: I'm sure many people out there who could bake well,

1016
00:51:14,040 --> 00:51:16,840
Speaker 3: you know, but you did something really different than you

1017
00:51:16,960 --> 00:51:19,560
Speaker 3: found a niche. You know, you found something that was

1018
00:51:19,600 --> 00:51:23,440
Speaker 3: so different. And I always try to tell young people

1019
00:51:23,560 --> 00:51:27,040
Speaker 3: who who are starting and whatever they're doing, you know, like,

1020
00:51:27,160 --> 00:51:30,040
Speaker 3: find the thing that makes you different than everyone else.

1021
00:51:30,719 --> 00:51:33,200
Speaker 3: And uh, and I hope that people take that message

1022
00:51:33,239 --> 00:51:36,000
Speaker 3: from from this podcast and listening to I.

1023
00:51:35,920 --> 00:51:38,080
Speaker 2: Think the thing that makes you different from everyone else

1024
00:51:38,200 --> 00:51:40,759
Speaker 2: is the most you thing. So like, if I as

1025
00:51:40,760 --> 00:51:44,120
Speaker 2: an adult, love rainbows, unicorns and glitter like. That's the

1026
00:51:44,160 --> 00:51:44,520
Speaker 2: most me.

1027
00:51:46,040 --> 00:51:49,120
Speaker 1: I couldn't agree with you more original. I agree, agree

1028
00:51:49,120 --> 00:51:50,759
Speaker 1: with you and thank you so much for being on.

1029
00:51:57,400 --> 00:52:00,680
Speaker 1: Freddie Rodriguez and you know what find Us.

1030
00:52:05,360 --> 00:52:09,240
Speaker 3: Dos Amigos is a production from WV Sound and iHeartMedia's

1031
00:52:09,320 --> 00:52:13,440
Speaker 3: Michael Tuda podcast network, hosted by Me, Freddie Rodriguez, and

1032
00:52:13,480 --> 00:52:14,480
Speaker 3: Wilmer Valdorama.

1033
00:52:14,600 --> 00:52:18,080
Speaker 1: Those Amigos is produced by Cooper Male and Sophie Spencer Saviles.

1034
00:52:18,200 --> 00:52:22,479
Speaker 3: Our executive producers are Wilmer Valdorama, Freddie Rodriguez, and Leo

1035
00:52:22,640 --> 00:52:24,280
Speaker 3: Klem at WV Sound.

1036
00:52:24,600 --> 00:52:27,560
Speaker 1: This show is mixed and mastered by Sean Tracy and

1037
00:52:27,680 --> 00:52:30,600
Speaker 1: original music by Madison Devinport and Halaboy.

1038
00:52:30,800 --> 00:52:32,919
Speaker 3: For more podcasts from my Heart, visit the R Heart

1039
00:52:33,040 --> 00:52:36,239
Speaker 3: Radio app, Apple podcast, or wherever you listen to your

1040
00:52:36,280 --> 00:52:37,000
Speaker 3: favorite shows.

1041
00:52:37,239 --> 00:52:38,080
Speaker 1: See you next week.