WEBVTT - RCA and Color Television

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<v Speaker 1>Get in touch with technology with tech Stuff from how

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<v Speaker 1>stuff works dot Com. Hey there, and welcome to Tech Stuff.

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<v Speaker 1>I'm your host, Jonathan Strickland. I'm an executive producer with

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<v Speaker 1>How Stuff Works, and I heart radio and love all

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<v Speaker 1>things tech. And before I jump into what is going

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<v Speaker 1>to be the main focus pun intended for this episode,

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<v Speaker 1>I want to mention something about our CIA, because we're

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<v Speaker 1>continuing our story about our CIA and something that happened

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<v Speaker 1>to our c A. That was the year that Howard

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<v Speaker 1>Hughes would buy controlling steak in r k O Pictures,

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<v Speaker 1>the motion picture company and also theater chain. Our Cier

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<v Speaker 1>had purchased a theater chain and created r k OH

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<v Speaker 1>specifically in order to get a foothold with its optical

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<v Speaker 1>on film sound system. So if you listen to the

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<v Speaker 1>earlier episodes of Our Cia, you remember they went so

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<v Speaker 1>far as to create an entirely new film company in

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<v Speaker 1>order to establish this technology. Well that being done now

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<v Speaker 1>in ninety they no longer sought necessary to keep this

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<v Speaker 1>motion picture company around and sold off the controlling interest

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<v Speaker 1>to Howard Hughes, someone that I should probably do in

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<v Speaker 1>a full episode about in the future, but that is

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<v Speaker 1>one complicated cat right there. Anyway, In nineteen forty nine,

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<v Speaker 1>David Sarnoff, the man who was the general manager and

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<v Speaker 1>then the president of our CIA, would then become the

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<v Speaker 1>chairman of the board of our CIA. He also remained

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<v Speaker 1>on as president of the company, so he had unprecedented

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<v Speaker 1>control of our CIA, and starting off, you may remember,

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<v Speaker 1>had a bit of a reputation of being something of

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<v Speaker 1>a control freak, someone who really wanted the company. He

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<v Speaker 1>worked for two Excel and he greatly resented anyone who

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<v Speaker 1>appeared to stand in the way of that. Well. In

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<v Speaker 1>the previous episode, the most recent one, I talked about

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<v Speaker 1>how our c A was a pioneer in consumer electronic

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<v Speaker 1>televisions and how the US government forced our c A

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<v Speaker 1>to spin off one of its two NBC radio and

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<v Speaker 1>television networks, which would become ABC. Also remember CBS, the

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<v Speaker 1>third of those of the big three networks in the

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<v Speaker 1>United States, actually grew out of a talent agent's failed

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<v Speaker 1>attempts to get his clients booked on NBC radio shows.

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<v Speaker 1>So we are now in an era in which we

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<v Speaker 1>have three broadcast giants, NBC, ABC and CBS. And NBC

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<v Speaker 1>and ABC both came from the same company, CBS came

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<v Speaker 1>out because no one at NBC would hire this guy's talent. Interestingly,

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<v Speaker 1>so television is slowly starting to pick up, and as

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<v Speaker 1>I mentioned at the end of the last episode, our

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<v Speaker 1>c A would push a new innovation in the early

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<v Speaker 1>nineteen fifties, which was color television. But our c A

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<v Speaker 1>wasn't the only company working on color TV. CBS was

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<v Speaker 1>also very much in the game. Both companies have been

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<v Speaker 1>experimenting with color TV strategies since the nineteen forties, and

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<v Speaker 1>it was a CBS engineer who seemed to win, at

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<v Speaker 1>least at first. Now I want to chat about this

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<v Speaker 1>for a moment as well, because the system that this

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<v Speaker 1>guy made was truly amazing, and it was dependent upon

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<v Speaker 1>a peculiarity of human biology. We have what some people

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<v Speaker 1>refer to as the persistence of vision. This is the

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<v Speaker 1>same thing that makes animation work for us, animation or

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<v Speaker 1>or film. If you're looking at a real film, you know,

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<v Speaker 1>like something that's actually posted to photographic film, it's just

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<v Speaker 1>a series of still images. If we play those still

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<v Speaker 1>images back at a fast enough speed, we perceive what

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<v Speaker 1>appears to be movement, even though if you were to

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<v Speaker 1>slow it down enough you'd see it's just a series

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<v Speaker 1>of still images. There's no actual movement happening. The human

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<v Speaker 1>eye and brain can process about ten to twelve separate

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<v Speaker 1>images per second and can retain an image for about

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<v Speaker 1>a fifteen of a second. So if you have an

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<v Speaker 1>image and you replace it with a new image faster

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<v Speaker 1>than one fift of a second, you can create the

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<v Speaker 1>illusion of continuity of movement from one image to the next. Now,

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<v Speaker 1>a common term for this is the persistence of vision.

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<v Speaker 1>And again a lot of the different illusions depend upon

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<v Speaker 1>this is it's this limitation of our faculties. And a

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<v Speaker 1>guy named Peter Carl Goldmark, who was a Hungarian born

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<v Speaker 1>engineer who immigrated to America and then would work for CBS,

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<v Speaker 1>would rely upon this peculiarity to create an early form

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<v Speaker 1>of color television. And his system was an electro mechanical system,

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<v Speaker 1>and so I the television was a color wheel with red, green,

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<v Speaker 1>and blue sections on it, and both the camera the

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<v Speaker 1>television camera and the receiver or TV set had a

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<v Speaker 1>color wheel. The wheels positions and rotation would match precisely,

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<v Speaker 1>and the wheels would spin at an incredible one thousand,

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<v Speaker 1>four hundred forty times per minute. That was the speed

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<v Speaker 1>of rotation. So the light coming into the camera would

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<v Speaker 1>pass through this color wheel, which would kind of act

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<v Speaker 1>like a filter. So remember earlier when I mentioned in

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<v Speaker 1>the previous episode UH that an electron beam would make

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<v Speaker 1>sixty passes over a screen in a second, but it

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<v Speaker 1>would only hit the odd lines on one pass and

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<v Speaker 1>the even lines on the next pass. Those individual passes

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<v Speaker 1>are called fields. So if you hit all the odd lines,

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<v Speaker 1>that's one field. All the even lines that's the second field.

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<v Speaker 1>Two fields make up a video frame because then you

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<v Speaker 1>have all the lines, then you have all the lines

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<v Speaker 1>that make up the entire picture, So that's a video frame. Now,

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<v Speaker 1>that standard wouldn't work for the color images in gold

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<v Speaker 1>Mark's system because there would be noticeable flicker from the

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<v Speaker 1>different colors. If you were only doing this at sixty

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<v Speaker 1>really really thirty frames a second, it would actually end

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<v Speaker 1>up being closer to twenty because you have to divide

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<v Speaker 1>it by three one for each color. Instead, gold Mark

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<v Speaker 1>would increase the field rate to one forty four fields

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<v Speaker 1>per second instead of thirty. Each color would get scanned

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<v Speaker 1>twice in a second, and the number of frames or

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<v Speaker 1>complete images shown on screen would drop down to twenty

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<v Speaker 1>four frames per second instead of thirty frames per second.

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<v Speaker 1>Gold Mark decreased the resolution of the image from five

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<v Speaker 1>lines to four hundred five lines, which means you're you're

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<v Speaker 1>making the picture smaller. Uh. And the reason he did

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<v Speaker 1>this was because otherwise he would need a lot more

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<v Speaker 1>bandwidth per channel to send that much information to a receiver. Anyway,

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<v Speaker 1>because of that persistence of vision, these colors, while they're

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<v Speaker 1>technically changing very very quickly, our eyes and our brains

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<v Speaker 1>can't keep up with that. They can't distinguish how those

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<v Speaker 1>colors are changing so fast from red, green, and blue,

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<v Speaker 1>so we perceive a mixture of those colors. And thus,

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<v Speaker 1>with a combination of electronic and mechanical elements, gold marks

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<v Speaker 1>approach allowed for color TV. And it gets way more

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<v Speaker 1>technical and psychological really to describe exactly how this works

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<v Speaker 1>so that you represent all the different colors, but this

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<v Speaker 1>is the basics of how the system worked. By the way.

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<v Speaker 1>Side note, gold Mark was also in charge of the

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<v Speaker 1>team that would develop the micro groove technology that would

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<v Speaker 1>make thirty three and a third RPM long playing vinyl

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<v Speaker 1>records possible. And since our c A had previously attempted

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<v Speaker 1>to market thirty three and a third RPM records, though

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<v Speaker 1>they did not do so with a micro groove. I

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<v Speaker 1>sis be. Saranoff felt gold Mark was a thorn in

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<v Speaker 1>his side. After all, Goldmark had created a new standard

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<v Speaker 1>for color TV and a new standard for records, and

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<v Speaker 1>uh Sarnov wasn't really happy when other people took the lead,

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<v Speaker 1>or other companies took the lead. R c A had

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<v Speaker 1>its own version of this same sort of mechanical color

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<v Speaker 1>television approach they had developed there's independently of gold Mark.

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<v Speaker 1>But the CBS version provided a better picture, and so

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<v Speaker 1>in nineteen fifty the f c C made the CBS

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<v Speaker 1>approach the standard for color televisions. Now temporarily it was

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<v Speaker 1>only temporarily the standards. So if you've listened to my

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<v Speaker 1>earlier episodes on our c A, you know that David

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<v Speaker 1>Sarnoff wanted to be the leader in all things, and

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<v Speaker 1>he was fiercely competitive, and I suspect he was very

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<v Speaker 1>much infuriated that the FCC would choose the technology of

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<v Speaker 1>a rival company. Actually, I don't have to suspect he

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<v Speaker 1>absolutely was, because Sarnoff led a crusade against CBS and

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<v Speaker 1>the f c C. So r C A and another

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<v Speaker 1>company called Color Television sought an injunction against the f

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<v Speaker 1>CC's decision to go with the CBS standard. That actually

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<v Speaker 1>put a temporary halt on Color Television's because while the

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<v Speaker 1>matter was being decided, CBS couldn't accept any sort of

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<v Speaker 1>sponsorship money for color television programming, so there was no

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<v Speaker 1>money coming in to support the programming. Uh, there was

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<v Speaker 1>very little chance to make the programming in the first place.

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<v Speaker 1>CBS wasn't going to invest in something without knowing for

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<v Speaker 1>sure that it could go forward with it, so it

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<v Speaker 1>kind of put the brakes on Color TV. Now, the

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<v Speaker 1>courts rejected this injunction. Our c A then appealed it,

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<v Speaker 1>and this went up the court system, and in nineteen

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<v Speaker 1>fifty one the matter got all the way up to

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<v Speaker 1>the Supreme Court of the United States, and the Supreme

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<v Speaker 1>Court also agreed with the FCC, or at least they

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<v Speaker 1>said the FCC had not acted improperly in state that

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<v Speaker 1>the CBS standards were fine. But Sarnov was not ready

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<v Speaker 1>to give up. Once it was clear that gold marks

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<v Speaker 1>CBS approach was going to win out, our c A

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<v Speaker 1>concentrated on moving away from this electro mechanical approach toward

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<v Speaker 1>a purely electronic method of transmitting and displaying color television. Meanwhile,

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<v Speaker 1>CBS was running into trouble of its own. The company

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<v Speaker 1>was finding it hard to convince a public, a market,

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<v Speaker 1>a consumer market to purchase a new, expensive television set.

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<v Speaker 1>And not only is it new and expensive, it was

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<v Speaker 1>incompatible with existing black and white broadcasts. It was a

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<v Speaker 1>different resolution, and it was a different methodology. And in

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<v Speaker 1>the summer nineteen fifty the United States entered the Korean War,

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<v Speaker 1>which disrupted CBSS manufacturing processes, which meant the company couldn't

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<v Speaker 1>make sets for people to buy. Only a couple of

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<v Speaker 1>hundred sets had been produced at that point. Color television

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<v Speaker 1>had stalled out early, and that gave Sarnov some time

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<v Speaker 1>to iss team into getting the all electronic approach ready

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<v Speaker 1>for display. So how did this electronic version work? Well,

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<v Speaker 1>I talked in the last episode about how cathode ray

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<v Speaker 1>tube TVs work, so I'm not gonna go over all

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<v Speaker 1>that again because it's exactly the same thing up to

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<v Speaker 1>a point. The cathode ray tube is like a giant

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<v Speaker 1>light bulb, and it has special phosphors that glow when

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<v Speaker 1>struck by electrons. The filament inside the cathode. Ray two

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<v Speaker 1>gives off an electron stream that anodes are positively charged

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<v Speaker 1>elements focus and direct towards specific points or pixels on

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<v Speaker 1>the back side of the screen. Service that creates television pictures.

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<v Speaker 1>I guess I did go over it again. I never learned.

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<v Speaker 1>So how does color television work? How is it different

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<v Speaker 1>from this? Because this approach, really it just means that

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<v Speaker 1>when electrons hit the phosphors, the phosphors get excited and

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<v Speaker 1>they start to glow. If they get a lot of energy,

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<v Speaker 1>they glow brighter. That they get a little energy, they

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<v Speaker 1>don't grow glow as brightly, and if they don't get

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<v Speaker 1>any energy, they're dark. And that combination gives you the

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<v Speaker 1>images of black and white pictures that move across your

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<v Speaker 1>TV screen. This is happening lots of times per minute,

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<v Speaker 1>right like, every every single pixel is being eliminated thirty

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<v Speaker 1>times per second. So it's pretty amazing. Or at least

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<v Speaker 1>the electron beam is passing over, maybe not activating, but

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<v Speaker 1>passing over every phosphor thirty times a second, sixty times.

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<v Speaker 1>For a second, the electron beam is actually crossing the

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<v Speaker 1>entire screen. It's only but it only concentrates on the

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<v Speaker 1>odd lines or the even lines. So how does the

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<v Speaker 1>color television work in comparison, Well, the basics are the same.

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<v Speaker 1>You still have the filament that generates the electrons. You

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<v Speaker 1>still have the phosphors, You still have the positively charged

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<v Speaker 1>elements directing the stream of electrons. You still direct the

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<v Speaker 1>beam across the screen line by line from the upper

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<v Speaker 1>left to the lower right, sixty times per second, at

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<v Speaker 1>least in the United States. But there are three ways

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<v Speaker 1>a color TV screen differs from a black and white screen. First,

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<v Speaker 1>you have three electron beams, not just one, and each

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<v Speaker 1>of those beams is responsible for one of the three

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<v Speaker 1>main colors from which all other color on screen originates.

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<v Speaker 1>So they're called the red, green, and blue streams. Now,

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<v Speaker 1>let me get that clear. The electron streams themselves are

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<v Speaker 1>not red, green, and blue. They are electrons you don't see,

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<v Speaker 1>like a red laser, a blue laser, and a green laser.

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<v Speaker 1>We could call them streams one, two, and three and

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<v Speaker 1>it would be just the same. But they are responsible

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<v Speaker 1>for specific groups of phosphor dots, and the phosphor dots

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<v Speaker 1>are what are red, green, or blue. So one stream

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<v Speaker 1>will only activate the green dots. One will only activate

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<v Speaker 1>the red dots and one will only activate the blue dots.

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<v Speaker 1>So if you have a black and white screen, you

0:13:54.640 --> 0:13:57.280
<v Speaker 1>have that whole sheet of phosphor, that substance that gives

0:13:57.280 --> 0:14:00.319
<v Speaker 1>off light when electrons excited to a higher energy state.

0:14:00.720 --> 0:14:03.480
<v Speaker 1>With a CRT color TV set, you have three different

0:14:03.559 --> 0:14:07.040
<v Speaker 1>kinds of phosphors that correspond with those colors imagined earlier, red, green,

0:14:07.040 --> 0:14:09.760
<v Speaker 1>and blue. Now explain how this works in greater detail

0:14:09.760 --> 0:14:12.120
<v Speaker 1>in just a moment, but first let's take a quick

0:14:12.160 --> 0:14:22.640
<v Speaker 1>break to thank our sponsor. All Right, The phosphors in

0:14:22.760 --> 0:14:28.200
<v Speaker 1>a color CRT television are either in dots or stripes

0:14:28.480 --> 0:14:31.440
<v Speaker 1>on the back side of the screen. The screen that's

0:14:31.480 --> 0:14:33.960
<v Speaker 1>on the inside of the TV from where you are

0:14:34.560 --> 0:14:38.080
<v Speaker 1>and between the phosphors and the electron beams is another

0:14:38.160 --> 0:14:40.800
<v Speaker 1>layer that you don't find in black and white televisions.

0:14:40.800 --> 0:14:43.960
<v Speaker 1>It's a metal screen. It's called a shadow mask, and

0:14:44.000 --> 0:14:47.640
<v Speaker 1>the shadow mask has timing perforations that line up precisely

0:14:48.480 --> 0:14:51.760
<v Speaker 1>with the phosphor positions on the back side of the

0:14:51.800 --> 0:14:55.640
<v Speaker 1>screen to create the pixels that will create your television

0:14:55.680 --> 0:14:59.080
<v Speaker 1>screen picture. So you turn on your color TV and

0:14:59.280 --> 0:15:02.160
<v Speaker 1>you change the channel to something that's in color. Maybe

0:15:02.160 --> 0:15:05.920
<v Speaker 1>it's Kurmit the frog singing rainbow connection, which is pretty sweet.

0:15:06.080 --> 0:15:09.320
<v Speaker 1>So Kurment is green. So everywhere Kermit is on the screen,

0:15:09.440 --> 0:15:13.000
<v Speaker 1>you have the green electron beam hitting those green phosphors

0:15:13.000 --> 0:15:16.560
<v Speaker 1>to create green pixels. Uh. You also have the other

0:15:17.000 --> 0:15:20.240
<v Speaker 1>beams hitting the other phosphors to change that color green

0:15:20.280 --> 0:15:24.360
<v Speaker 1>to just the right hue. The red and blue beams

0:15:24.520 --> 0:15:27.680
<v Speaker 1>excite phosphors to make colors red and blue. So how

0:15:27.680 --> 0:15:29.440
<v Speaker 1>do you get all the other colors, Well, it's by

0:15:29.480 --> 0:15:33.520
<v Speaker 1>that combination that was just talking about. The combining the phosphors, uh,

0:15:33.560 --> 0:15:37.000
<v Speaker 1>and combining them at different intensities creates all the different colors.

0:15:37.520 --> 0:15:40.520
<v Speaker 1>So if you were to excite the red, green, and

0:15:40.560 --> 0:15:44.120
<v Speaker 1>blue phosphors at a single pixel with the same energy,

0:15:44.200 --> 0:15:47.520
<v Speaker 1>you would create a dot of white light. Those colors

0:15:47.520 --> 0:15:50.080
<v Speaker 1>would combine, you would get white. If you want it black,

0:15:50.560 --> 0:15:53.040
<v Speaker 1>then you would just not have any of the electron

0:15:53.120 --> 0:15:56.480
<v Speaker 1>beams hitting any of the phosphors at that pixel. Every

0:15:56.520 --> 0:16:00.520
<v Speaker 1>other color is some combination of those phosphor is getting

0:16:01.600 --> 0:16:05.280
<v Speaker 1>lifted to that excited state by these electron beams. So

0:16:05.920 --> 0:16:09.440
<v Speaker 1>in these old CRT TV sets, every single point of

0:16:09.520 --> 0:16:14.400
<v Speaker 1>light on a screen. Every single dot has three smaller

0:16:14.480 --> 0:16:17.280
<v Speaker 1>phosphor dots behind it, and the color you see on

0:16:17.360 --> 0:16:20.440
<v Speaker 1>screen depends upon which electron beams are active at that

0:16:20.520 --> 0:16:24.960
<v Speaker 1>specific point in any given instant. And all of this

0:16:25.000 --> 0:16:28.080
<v Speaker 1>is happening all across all the dots on the screen

0:16:28.440 --> 0:16:36.280
<v Speaker 1>thirty times a second, so pretty phenomenal. So I still

0:16:36.400 --> 0:16:39.200
<v Speaker 1>find this an amazing thing that's happening so fast that

0:16:39.480 --> 0:16:43.000
<v Speaker 1>we perceive it as motion. We perceived the color as

0:16:43.040 --> 0:16:46.320
<v Speaker 1>being a solid color instead of a combination of different colors,

0:16:46.880 --> 0:16:50.160
<v Speaker 1>and uh, it's it appears to be seamless to us.

0:16:50.040 --> 0:16:54.680
<v Speaker 1>It really says one something interesting about the limitations of

0:16:54.800 --> 0:16:58.560
<v Speaker 1>human biology that we are not able to see these

0:16:58.720 --> 0:17:03.560
<v Speaker 1>differences because actual limitations on on us as as bags

0:17:03.560 --> 0:17:08.800
<v Speaker 1>of meat, and to the lack of limitations on human ingenuity,

0:17:08.840 --> 0:17:13.200
<v Speaker 1>that we can actually create systems that depend upon these

0:17:13.240 --> 0:17:17.200
<v Speaker 1>limitations and do so in a way that's not predatory,

0:17:17.240 --> 0:17:21.800
<v Speaker 1>but is is beneficial or at least entertaining. Now, color

0:17:21.840 --> 0:17:24.639
<v Speaker 1>television only works if you have something capturing an image

0:17:24.640 --> 0:17:28.240
<v Speaker 1>and color to begin with. Obviously, you couldn't send a

0:17:28.400 --> 0:17:31.560
<v Speaker 1>black and white feed from a camera that can only

0:17:31.600 --> 0:17:33.720
<v Speaker 1>capture images in black and white and expect it to

0:17:33.760 --> 0:17:36.719
<v Speaker 1>come out in color. So r c A introduced the

0:17:36.760 --> 0:17:41.679
<v Speaker 1>world's first commercially available color television camera in nineteen fifty two.

0:17:42.000 --> 0:17:45.440
<v Speaker 1>This was called the r c A t K forty.

0:17:45.760 --> 0:17:49.159
<v Speaker 1>There had been previous cameras in the t K line,

0:17:49.160 --> 0:17:51.600
<v Speaker 1>but those are black and white cameras. The company would

0:17:51.640 --> 0:17:54.119
<v Speaker 1>then introduce the r c A t K forty A

0:17:54.720 --> 0:17:57.520
<v Speaker 1>in nineteen fifty four, and that camera would become the

0:17:57.600 --> 0:18:01.400
<v Speaker 1>first mass produced color television camera in the world. This

0:18:01.480 --> 0:18:05.359
<v Speaker 1>was the culmination of many years of work. The company

0:18:05.359 --> 0:18:08.320
<v Speaker 1>had largely made the move toward developing an all electronic

0:18:08.359 --> 0:18:13.080
<v Speaker 1>approach starting around nine That's when they began to see

0:18:13.119 --> 0:18:17.320
<v Speaker 1>that they needed to to abandon the electro mechanical approach

0:18:17.400 --> 0:18:20.680
<v Speaker 1>that CBS was developing because CBS was just way too

0:18:20.680 --> 0:18:23.920
<v Speaker 1>far ahead. The first few cameras were all meant as

0:18:23.960 --> 0:18:27.800
<v Speaker 1>prototypes and sort of developmental steps toward the t K forty.

0:18:27.920 --> 0:18:31.280
<v Speaker 1>So r c A did make some color cameras before

0:18:31.320 --> 0:18:34.280
<v Speaker 1>the t K forty, but they were all prototypes, experiments,

0:18:34.359 --> 0:18:39.240
<v Speaker 1>internal things. The first two cameras that the company developed

0:18:39.240 --> 0:18:42.960
<v Speaker 1>were often referred to as the Wardman Park cameras because

0:18:42.960 --> 0:18:45.639
<v Speaker 1>they were used in a Special Color Studio and the

0:18:45.760 --> 0:18:49.320
<v Speaker 1>Wardman Park neighborhood in Washington, d C. R c A

0:18:49.359 --> 0:18:51.920
<v Speaker 1>operated the studio there in part because it was close

0:18:51.960 --> 0:18:54.240
<v Speaker 1>to the seat of government and therefore the f c C.

0:18:54.920 --> 0:18:58.719
<v Speaker 1>So this was our CIA's attempt at making a system

0:18:58.720 --> 0:19:00.840
<v Speaker 1>that would be easy to show off to the f

0:19:01.000 --> 0:19:04.600
<v Speaker 1>c C and then hopefully persuade the FCC to choose

0:19:05.080 --> 0:19:08.960
<v Speaker 1>our CIA's approach as the standard for color television. Next

0:19:09.040 --> 0:19:11.879
<v Speaker 1>came a couple of cameras that were still prototypes that

0:19:11.920 --> 0:19:15.520
<v Speaker 1>were referred to as coffin cameras. They were called that

0:19:16.000 --> 0:19:18.800
<v Speaker 1>because the operators would joke that the cameras were large

0:19:18.880 --> 0:19:22.040
<v Speaker 1>enough to bury a man inside of them. These were

0:19:22.080 --> 0:19:25.159
<v Speaker 1>mainly used in our CIA's New York studios at thirty

0:19:25.240 --> 0:19:29.240
<v Speaker 1>Rockefeller Center. You remember the show thirty Rock where NBC

0:19:29.440 --> 0:19:33.919
<v Speaker 1>is centered. That that's our CIA's old studios. Often the

0:19:34.000 --> 0:19:37.480
<v Speaker 1>tests were broadcast to the r c A exhibition hall,

0:19:37.680 --> 0:19:41.400
<v Speaker 1>which was right across from thirty Rock, and the demonstrations

0:19:41.400 --> 0:19:44.639
<v Speaker 1>were public, really public, and this was another one of

0:19:44.680 --> 0:19:48.080
<v Speaker 1>Starnoff's ideas. He was determined to bring as much attention

0:19:48.119 --> 0:19:51.159
<v Speaker 1>to our CIA's efforts as possible, which would create added

0:19:51.200 --> 0:19:53.640
<v Speaker 1>pressure on the f c C as the public got

0:19:53.640 --> 0:19:56.760
<v Speaker 1>a chance to see a color set, and more importantly,

0:19:57.119 --> 0:19:59.879
<v Speaker 1>it was a color television that could still show black

0:20:00.080 --> 0:20:05.320
<v Speaker 1>white programming because unlike the mechanical one that CBS was developing,

0:20:05.920 --> 0:20:09.320
<v Speaker 1>this one had the same number of lines of resolution

0:20:09.560 --> 0:20:12.320
<v Speaker 1>as a black and white set. You could send black

0:20:12.359 --> 0:20:15.520
<v Speaker 1>and white content to a color set, it would be

0:20:15.720 --> 0:20:18.480
<v Speaker 1>displayed in black and white, but you could actually still

0:20:18.520 --> 0:20:23.000
<v Speaker 1>watch older programming. Very important unless you're planning on changing

0:20:23.040 --> 0:20:27.159
<v Speaker 1>the entire format of broadcast overnight, which is a pretty

0:20:27.200 --> 0:20:29.800
<v Speaker 1>tough thing to do once you've already established a standard.

0:20:30.280 --> 0:20:34.320
<v Speaker 1>During this prototyping, the camera crews noted that the cameras

0:20:34.320 --> 0:20:37.879
<v Speaker 1>would tend to get real hot, not just from the

0:20:37.920 --> 0:20:41.160
<v Speaker 1>internal operations going on inside the camera, but also from

0:20:41.200 --> 0:20:45.200
<v Speaker 1>soaking up energy. So one of the limitations of color

0:20:45.320 --> 0:20:48.960
<v Speaker 1>television UH in the early days was that you needed

0:20:49.000 --> 0:20:52.679
<v Speaker 1>a really brightly lit studio. It's very similar to color film.

0:20:52.920 --> 0:20:55.040
<v Speaker 1>You needed to have a lot of light, and those

0:20:55.080 --> 0:20:57.520
<v Speaker 1>lights would get really hot and that would heat up

0:20:57.560 --> 0:21:00.320
<v Speaker 1>the cameras. Also, if you were shooting on Look Paian,

0:21:00.720 --> 0:21:04.160
<v Speaker 1>you would soak up sunlight and get really hot, and

0:21:04.440 --> 0:21:08.400
<v Speaker 1>electronics and heat are not there. They don't go well

0:21:08.440 --> 0:21:11.920
<v Speaker 1>together typically, so in order to avoid overheating, our c

0:21:12.240 --> 0:21:15.200
<v Speaker 1>chose to make the t K forty cameras silver that

0:21:15.240 --> 0:21:17.639
<v Speaker 1>would reflect some of that light away from the camera.

0:21:18.080 --> 0:21:22.159
<v Speaker 1>This was after some enterprising camera crews had done a

0:21:22.280 --> 0:21:26.240
<v Speaker 1>d I Y approach and taken silver paint and coded

0:21:26.400 --> 0:21:30.960
<v Speaker 1>earlier prototype cameras in silver paint to deflect some of

0:21:30.960 --> 0:21:33.800
<v Speaker 1>that light to to make sure that it didn't get

0:21:33.800 --> 0:21:36.239
<v Speaker 1>too hot, and our c A took a note and

0:21:36.280 --> 0:21:40.240
<v Speaker 1>decided to make that an official design point. These cameras

0:21:40.320 --> 0:21:43.520
<v Speaker 1>also had what are called lens turrets. If you take

0:21:43.840 --> 0:21:47.879
<v Speaker 1>a look at old school television cameras, you'll see that

0:21:47.920 --> 0:21:50.800
<v Speaker 1>they appear to have four lenses poking out of the

0:21:50.800 --> 0:21:53.359
<v Speaker 1>front of them. That's actually a lens turret. It's kind

0:21:53.359 --> 0:21:56.600
<v Speaker 1>of a disc that has different lenses mounted on it,

0:21:56.800 --> 0:22:00.040
<v Speaker 1>and then you can turn the disc so that a

0:22:00.920 --> 0:22:06.359
<v Speaker 1>different lens is actually active. So the the whole purpose

0:22:06.400 --> 0:22:10.880
<v Speaker 1>of this is to create different focal lengths of of lenses.

0:22:11.560 --> 0:22:14.920
<v Speaker 1>Rather than having to physically remove them and swap them out,

0:22:15.080 --> 0:22:17.119
<v Speaker 1>they were all mounted on the camera. You could just

0:22:17.520 --> 0:22:20.479
<v Speaker 1>change whichever one was active at a given time, so

0:22:20.560 --> 0:22:23.080
<v Speaker 1>the commons set up on one of these lens turrets

0:22:23.200 --> 0:22:25.160
<v Speaker 1>was to have one eight and a half inch lens,

0:22:25.680 --> 0:22:29.880
<v Speaker 1>one million meter lens, one nine millimeter lens, and one

0:22:30.080 --> 0:22:33.439
<v Speaker 1>fifty millimeter lens. And I gave the camera operator and

0:22:33.480 --> 0:22:37.280
<v Speaker 1>director some options to choose the focal point for specific cameras.

0:22:37.520 --> 0:22:38.720
<v Speaker 1>You know, whether it was going to be a close

0:22:38.800 --> 0:22:40.960
<v Speaker 1>up or a wide shot, they could choose whichever lens

0:22:40.960 --> 0:22:44.080
<v Speaker 1>they wanted to use. Now, it was possible to change

0:22:44.160 --> 0:22:47.080
<v Speaker 1>lenses during a live show. Typically you would do so

0:22:47.160 --> 0:22:50.760
<v Speaker 1>by switching to a different camera and then changing the

0:22:50.840 --> 0:22:53.960
<v Speaker 1>lens on camera one while camera two is active, but

0:22:54.040 --> 0:22:56.840
<v Speaker 1>this was pretty uncommon. Usually they would just set the

0:22:56.960 --> 0:23:00.119
<v Speaker 1>lenses for whatever shot they wanted and that was it

0:23:00.160 --> 0:23:02.920
<v Speaker 1>was gonna stay as our c A had introduced lens

0:23:02.960 --> 0:23:05.359
<v Speaker 1>turrets with the older black and white television cameras, so

0:23:05.400 --> 0:23:08.240
<v Speaker 1>this was kind of a holdover from those days. Now,

0:23:08.280 --> 0:23:11.080
<v Speaker 1>once light passed through the lens of one of these

0:23:11.119 --> 0:23:14.760
<v Speaker 1>color cameras, it would hit a beam splitter and that

0:23:14.800 --> 0:23:17.920
<v Speaker 1>would divide the light into three beams. Each of those

0:23:17.960 --> 0:23:22.479
<v Speaker 1>beams of light would then hit an individual orthocon tube. Now,

0:23:22.480 --> 0:23:24.360
<v Speaker 1>in the previous episode, when I was talking about black

0:23:24.359 --> 0:23:27.480
<v Speaker 1>and white TVs. I talked about a special component called

0:23:27.520 --> 0:23:31.640
<v Speaker 1>the iconoscope, which was in charge of taking light, having

0:23:31.680 --> 0:23:34.840
<v Speaker 1>it hit a photo electric base, and then using an

0:23:34.840 --> 0:23:37.720
<v Speaker 1>electron beam to scan it, and that would send out

0:23:37.800 --> 0:23:42.280
<v Speaker 1>the signal. The orthocon was the successor to the iconoscope.

0:23:42.800 --> 0:23:45.720
<v Speaker 1>It used a low velocity electron beam instead of a

0:23:45.800 --> 0:23:49.040
<v Speaker 1>high velocity electron beam. The econoscope used the high velocity ones,

0:23:49.480 --> 0:23:52.560
<v Speaker 1>but the problem with that was that it would sometimes

0:23:52.840 --> 0:23:56.160
<v Speaker 1>produce secondary electrons and so you would get quote unquote

0:23:56.200 --> 0:24:00.880
<v Speaker 1>noise in the signal. The orthocon used low velocity electron

0:24:00.920 --> 0:24:04.480
<v Speaker 1>beams which would not create these secondary electrons, and again

0:24:04.480 --> 0:24:07.480
<v Speaker 1>it would use it to scan a photoelectric mosaic on

0:24:07.520 --> 0:24:10.520
<v Speaker 1>a special plate inside the tubes. The lights hitting that plate,

0:24:10.880 --> 0:24:13.720
<v Speaker 1>the electron beam is scanning the plate, and that's what's

0:24:13.720 --> 0:24:17.040
<v Speaker 1>creating the signal. So in this case, the light comes

0:24:17.040 --> 0:24:19.480
<v Speaker 1>into the camera, it splits into three beams, and each

0:24:19.520 --> 0:24:23.560
<v Speaker 1>beam goes into a separate orthocon and you can guess

0:24:23.640 --> 0:24:28.680
<v Speaker 1>each of those orthocns was dedicated for a specific representation

0:24:28.720 --> 0:24:34.040
<v Speaker 1>of color red, green, or blue, and these cameras would

0:24:34.080 --> 0:24:38.240
<v Speaker 1>then send that signal out to be transit transmitted over

0:24:38.280 --> 0:24:42.680
<v Speaker 1>to the color televisions. They were large cameras, they're relatively primitive.

0:24:42.800 --> 0:24:46.320
<v Speaker 1>They required lots of adjustments and tweaking to keep them

0:24:46.359 --> 0:24:49.679
<v Speaker 1>tuned to the proper colors. But they worked. And the

0:24:49.720 --> 0:24:53.560
<v Speaker 1>most important aspect of this whole approach was one of practicality.

0:24:53.840 --> 0:24:56.919
<v Speaker 1>That was how our c A was really leaning into

0:24:57.000 --> 0:25:01.160
<v Speaker 1>this technology. The CBS color television was incompatible with the

0:25:01.200 --> 0:25:03.840
<v Speaker 1>older black and white sets, as I mentioned, So the

0:25:03.840 --> 0:25:07.159
<v Speaker 1>CBS approach meant that you were going to have to

0:25:07.200 --> 0:25:10.800
<v Speaker 1>go out and buy a brand new, very expensive television

0:25:10.840 --> 0:25:13.560
<v Speaker 1>set if you wanted to watch this new programming, and

0:25:13.600 --> 0:25:15.560
<v Speaker 1>you would have to have an older black and white

0:25:15.560 --> 0:25:18.320
<v Speaker 1>set if you wanted to continue to watch all the

0:25:18.359 --> 0:25:21.520
<v Speaker 1>programming that was made just for black and white televisions.

0:25:21.560 --> 0:25:26.640
<v Speaker 1>So it was not a very attractive technology to consumers.

0:25:27.600 --> 0:25:31.080
<v Speaker 1>You weren't. It wasn't backwards compatible, as we would say

0:25:31.119 --> 0:25:35.879
<v Speaker 1>in the in the video game console age, So uh,

0:25:36.119 --> 0:25:39.440
<v Speaker 1>this was not something a lot of people were excited about.

0:25:39.480 --> 0:25:41.480
<v Speaker 1>The r c A approach was different. It would allow

0:25:41.520 --> 0:25:45.800
<v Speaker 1>people with monochromatic televisions to still view color broadcasts, they

0:25:45.840 --> 0:25:48.440
<v Speaker 1>just wouldn't be in color. You could tune into a

0:25:48.520 --> 0:25:51.000
<v Speaker 1>color program on a black and white set, you would

0:25:51.000 --> 0:25:55.520
<v Speaker 1>just get the black and white representation of that. CBS

0:25:55.600 --> 0:25:58.879
<v Speaker 1>found itself stuck. There was a manufacturing issue with building

0:25:58.880 --> 0:26:02.119
<v Speaker 1>out TV sets, especially during the Korean War. There was

0:26:02.119 --> 0:26:06.680
<v Speaker 1>a programming issue of creating material for those sets. There

0:26:06.760 --> 0:26:08.880
<v Speaker 1>was the market issue with people getting to buy new,

0:26:08.920 --> 0:26:12.600
<v Speaker 1>expensive technology. So ultimately Sarnov was able to win the

0:26:12.640 --> 0:26:16.840
<v Speaker 1>battle for the color television format. The FCC would ultimately

0:26:16.920 --> 0:26:20.360
<v Speaker 1>drop the standards that they had adopted that had come

0:26:20.400 --> 0:26:25.879
<v Speaker 1>from CBS. Instead the National Television System Committee, which was

0:26:26.000 --> 0:26:29.720
<v Speaker 1>the second entity to have that name. Previously, the first

0:26:29.800 --> 0:26:31.840
<v Speaker 1>version was formed to develop the standard for black and

0:26:31.880 --> 0:26:36.640
<v Speaker 1>white TV transmissions. So this version was this new organization

0:26:36.800 --> 0:26:39.600
<v Speaker 1>with the same name essentially was reformed with the purpose

0:26:39.600 --> 0:26:42.920
<v Speaker 1>of creating the new color television broadcast standard. It did

0:26:42.960 --> 0:26:45.639
<v Speaker 1>so and published the standard to nineteen fifty three, and

0:26:45.720 --> 0:26:49.240
<v Speaker 1>it was pretty much the same as r c a's standard.

0:26:49.800 --> 0:26:55.080
<v Speaker 1>Sarnoff had one, at least for the time being. I've

0:26:55.080 --> 0:26:57.159
<v Speaker 1>got a lot more to say about what r c

0:26:57.320 --> 0:26:59.919
<v Speaker 1>A did during this age, but before I get to that,

0:27:00.040 --> 0:27:09.960
<v Speaker 1>let's take another quick break to thank our sponsor. Our

0:27:10.000 --> 0:27:13.760
<v Speaker 1>c A begins to manufacture color television sets. Now. Now

0:27:13.800 --> 0:27:16.720
<v Speaker 1>they've set the standard. Now they're going to make the

0:27:16.760 --> 0:27:20.760
<v Speaker 1>actual products. Originally, the early sets had either fifteen inch

0:27:20.960 --> 0:27:25.040
<v Speaker 1>or nineteen inch screens, but by n all r c

0:27:25.280 --> 0:27:28.360
<v Speaker 1>A sets were twenty one inches in screen size, and

0:27:28.400 --> 0:27:31.440
<v Speaker 1>you measure that on the diagonal. Other companies would continue

0:27:31.440 --> 0:27:33.679
<v Speaker 1>to manufacture the smaller screen sets, but our CI A

0:27:33.960 --> 0:27:37.760
<v Speaker 1>focused on twenty one is the standard now. Interestingly, r

0:27:37.800 --> 0:27:40.280
<v Speaker 1>c A was not the first manufacturer to offer a

0:27:40.280 --> 0:27:43.600
<v Speaker 1>consumer color television set that was running on what was

0:27:43.680 --> 0:27:49.840
<v Speaker 1>effectively our CIA's color television transmission standards. Westinghouse would introduce

0:27:49.880 --> 0:27:53.800
<v Speaker 1>a color television ahead of our CIA in nineteen fifty four.

0:27:54.840 --> 0:28:00.440
<v Speaker 1>It's sold for one thousand two dollars princely, some petcularly

0:28:00.520 --> 0:28:03.080
<v Speaker 1>when you factor in inflation. If you were to do that,

0:28:03.440 --> 0:28:06.680
<v Speaker 1>you would see that in today's cash, that would cost

0:28:06.720 --> 0:28:11.240
<v Speaker 1>you about twelve thousand dollars. R c A would follow

0:28:11.280 --> 0:28:13.760
<v Speaker 1>this up in less than a month with its own

0:28:14.080 --> 0:28:17.359
<v Speaker 1>first television set, color television set called the c T

0:28:17.800 --> 0:28:21.000
<v Speaker 1>one hundred. That one had a price tag of one

0:28:21.080 --> 0:28:26.520
<v Speaker 1>thousand dollars, so about ten grand in today's cash. Pretty

0:28:26.520 --> 0:28:29.280
<v Speaker 1>expensive to watch some color TV. Now it may come

0:28:29.320 --> 0:28:31.840
<v Speaker 1>as a little surprised that not many people picked up

0:28:31.840 --> 0:28:35.400
<v Speaker 1>a new CT one hundred at that price tag. Our

0:28:35.480 --> 0:28:39.600
<v Speaker 1>c A pursued some pretty enthusiastic marketing strategies. In other words,

0:28:39.600 --> 0:28:42.560
<v Speaker 1>they held a very expensive advertising campaign trying to get

0:28:42.600 --> 0:28:45.440
<v Speaker 1>interest up, but at that price it just wasn't going

0:28:45.480 --> 0:28:49.920
<v Speaker 1>to happen. By August of nine, not even two months

0:28:49.960 --> 0:28:53.160
<v Speaker 1>after its debut, r c A would drop the price

0:28:53.200 --> 0:28:57.920
<v Speaker 1>tag to four dollars, which was still a huge chunk

0:28:58.120 --> 0:29:01.280
<v Speaker 1>of change. But at that price, r c A was

0:29:01.280 --> 0:29:04.800
<v Speaker 1>actually losing money on every sale because the sets were

0:29:04.800 --> 0:29:08.120
<v Speaker 1>so expensive to make. Even so, if the company had

0:29:08.160 --> 0:29:10.840
<v Speaker 1>failed to sell its sets, that would have cost our

0:29:10.880 --> 0:29:13.239
<v Speaker 1>c A even more money in the long run. So

0:29:13.320 --> 0:29:15.640
<v Speaker 1>this was a way to get early adopters on board

0:29:15.680 --> 0:29:19.400
<v Speaker 1>and pave the way for future less expensive television's. Color

0:29:19.440 --> 0:29:22.600
<v Speaker 1>television wouldn't really pick up steam in the consumer marketplace

0:29:22.680 --> 0:29:26.080
<v Speaker 1>until the nineteen sixties. That's when the quality really improved,

0:29:26.320 --> 0:29:29.640
<v Speaker 1>the price dropped, and there was more programming available to

0:29:29.640 --> 0:29:33.040
<v Speaker 1>watch as well. Shows like Disney's Wonderful World of Color,

0:29:33.200 --> 0:29:36.560
<v Speaker 1>which debuted in nineteen sixty one, helped a lot, but

0:29:36.640 --> 0:29:40.280
<v Speaker 1>color television sales wouldn't overtake black and white TV sales

0:29:40.720 --> 0:29:45.520
<v Speaker 1>until nineteen seventy. Meanwhile, our c A and CBS did

0:29:45.560 --> 0:29:49.440
<v Speaker 1>battle over which company would define the future of television.

0:29:50.280 --> 0:29:53.480
<v Speaker 1>At that same time, Sarnov was waging a separate war

0:29:53.840 --> 0:29:57.920
<v Speaker 1>about radio waves. His adversary was someone who used to

0:29:57.920 --> 0:30:00.520
<v Speaker 1>be a close friend of his, a guy named Edwin

0:30:00.800 --> 0:30:06.240
<v Speaker 1>Howard Armstrong. Armstrong was an electrical engineer. He had attended

0:30:06.240 --> 0:30:10.400
<v Speaker 1>Columbia University. Brilliant guy, apparently one of those people who

0:30:10.640 --> 0:30:15.000
<v Speaker 1>really was only interested in studying anything that directly appealed

0:30:15.000 --> 0:30:17.960
<v Speaker 1>to him and had no interest whatsoever in any other subjects.

0:30:18.600 --> 0:30:21.640
<v Speaker 1>Armstrong had already achieved a great deal by the late

0:30:21.720 --> 0:30:25.760
<v Speaker 1>nineteen twenties. But we're concerned specifically with his work in

0:30:25.960 --> 0:30:30.760
<v Speaker 1>FM radio. FM stands for frequency modulation, as opposed to

0:30:30.880 --> 0:30:35.200
<v Speaker 1>AM radio, which stands for amplitude modulation. In both cases,

0:30:35.200 --> 0:30:39.920
<v Speaker 1>we're talking about changing a radio wave in some way

0:30:39.960 --> 0:30:45.440
<v Speaker 1>to transmit information. So it's all about varying something some

0:30:45.560 --> 0:30:49.320
<v Speaker 1>aspect of the radio wave. And with a M or

0:30:49.360 --> 0:30:52.800
<v Speaker 1>amplitude modulation, it's all in the name. It's all about

0:30:52.800 --> 0:30:57.200
<v Speaker 1>the amplitude, the strength of a radio signal by varying

0:30:57.280 --> 0:31:02.200
<v Speaker 1>that modulating the strength of the signal. You can encode

0:31:02.240 --> 0:31:06.640
<v Speaker 1>audio onto a radio wave, and you have a receiver

0:31:06.760 --> 0:31:10.720
<v Speaker 1>and it has a device to decode that modulation, essentially

0:31:10.720 --> 0:31:14.240
<v Speaker 1>to reverse this process so that whatever information was laid

0:31:14.360 --> 0:31:17.320
<v Speaker 1>on top of that radio wave can to be played back.

0:31:17.360 --> 0:31:20.600
<v Speaker 1>You can convert it into an audio signal, uh an

0:31:20.600 --> 0:31:24.280
<v Speaker 1>electrical signal really that represents an audio signal. Send that

0:31:24.320 --> 0:31:27.960
<v Speaker 1>to an amplifier and then onto speakers. But a M

0:31:28.280 --> 0:31:31.280
<v Speaker 1>has some drawbacks, and a big one is that it

0:31:31.440 --> 0:31:36.880
<v Speaker 1>is interference really can come into a M transmissions quite easily.

0:31:37.000 --> 0:31:41.239
<v Speaker 1>Stuff like electrical equipment can introduce interference or thunderstorms, and

0:31:41.360 --> 0:31:44.840
<v Speaker 1>you get static and other noise that gets introduced into

0:31:44.920 --> 0:31:47.680
<v Speaker 1>the signal, so you don't get a clean signal start off.

0:31:47.800 --> 0:31:52.680
<v Speaker 1>Want to eliminate all of that static that noise. Armstrong

0:31:52.720 --> 0:31:57.520
<v Speaker 1>wanted to experiment with frequency modulation, which was already a

0:31:57.600 --> 0:32:00.400
<v Speaker 1>known method at that time but had yet to reduced

0:32:00.400 --> 0:32:03.800
<v Speaker 1>results that were remarkably better than a M broadcasts. And

0:32:03.880 --> 0:32:07.640
<v Speaker 1>as the name suggests, instead of messing with the strength

0:32:07.840 --> 0:32:11.360
<v Speaker 1>of a radio wave, you mess with its frequency. You

0:32:11.480 --> 0:32:15.560
<v Speaker 1>increase or decrease its frequency to encode audio. On top

0:32:15.680 --> 0:32:19.680
<v Speaker 1>of that radio wave. Otherwise it's a very similar system.

0:32:19.760 --> 0:32:22.600
<v Speaker 1>You would have a receiver that would pick up the

0:32:22.720 --> 0:32:26.040
<v Speaker 1>radio wave and a decoder that would take that modulation

0:32:26.080 --> 0:32:29.400
<v Speaker 1>of frequency and convert it back into an electrical signal

0:32:29.480 --> 0:32:34.320
<v Speaker 1>that would represent audio. So Armstrong believed that the reason

0:32:34.400 --> 0:32:38.160
<v Speaker 1>why FM had not really shown to be better than

0:32:38.240 --> 0:32:41.480
<v Speaker 1>a M was because earlier attempts had focused on two

0:32:41.640 --> 0:32:47.680
<v Speaker 1>narrow arrange for modulation. People were not changing the frequency enough, essentially,

0:32:48.120 --> 0:32:52.240
<v Speaker 1>so Armstrong began to experiment with wide band FM. He

0:32:52.320 --> 0:32:56.760
<v Speaker 1>filed and received five patents for his approach, and he

0:32:56.880 --> 0:32:59.920
<v Speaker 1>had an agreement with our c A that said the come,

0:33:00.000 --> 0:33:02.040
<v Speaker 1>but he was going to have the right of first

0:33:02.080 --> 0:33:06.000
<v Speaker 1>refusal on any patents that Armstrong was able to secure.

0:33:06.440 --> 0:33:10.080
<v Speaker 1>While working in FM, he demonstrated his system to our

0:33:10.120 --> 0:33:12.040
<v Speaker 1>c A. R c A would actually test it out

0:33:12.280 --> 0:33:16.880
<v Speaker 1>fairly extensively in the mid nineteen thirties, and it was

0:33:16.920 --> 0:33:19.640
<v Speaker 1>pretty clear that the system was superior to a M

0:33:19.720 --> 0:33:22.800
<v Speaker 1>for the purposes of radio broadcasts within a given region.

0:33:22.920 --> 0:33:25.480
<v Speaker 1>A M signals could be picked up further away than

0:33:25.600 --> 0:33:28.720
<v Speaker 1>FM in most cases, but our c A was so

0:33:28.800 --> 0:33:34.120
<v Speaker 1>focused on developing television that relatively little attention was given

0:33:34.120 --> 0:33:38.640
<v Speaker 1>to the FM developments, and ultimately Armstrong wasn't presented with

0:33:38.680 --> 0:33:42.240
<v Speaker 1>any sort of deal for his work. A short while later,

0:33:42.440 --> 0:33:45.960
<v Speaker 1>Armstrong brought his ideas to some other companies. Our CIA

0:33:46.120 --> 0:33:49.360
<v Speaker 1>wasn't doing anything with them, and his intent was partnering

0:33:49.400 --> 0:33:53.480
<v Speaker 1>with those other companies and licensing his patents in order

0:33:53.520 --> 0:33:57.360
<v Speaker 1>to start changing radio stations over from a M to FM,

0:33:57.360 --> 0:34:01.280
<v Speaker 1>which would actually require lots of work that would require, uh,

0:34:01.320 --> 0:34:05.360
<v Speaker 1>not just a format switch, but new equipment. FM and

0:34:05.400 --> 0:34:08.960
<v Speaker 1>AM transmitters and receivers are not compatible. You can't have

0:34:09.520 --> 0:34:13.000
<v Speaker 1>both in the same radio set. If you have a receiver,

0:34:13.520 --> 0:34:16.120
<v Speaker 1>it may have an FM receiver and an a M receiver,

0:34:16.480 --> 0:34:19.839
<v Speaker 1>but they are two separate receivers. They're not it's it's

0:34:20.400 --> 0:34:24.480
<v Speaker 1>it's not a compatible technology again, because you're looking at

0:34:24.520 --> 0:34:27.280
<v Speaker 1>different modulations and you're looking at different sizes of radio

0:34:27.280 --> 0:34:31.399
<v Speaker 1>waves as well. So in nine r c A says,

0:34:31.440 --> 0:34:34.239
<v Speaker 1>you know what, this FM thing makes a lot of

0:34:34.320 --> 0:34:37.560
<v Speaker 1>sense to us now now that we're really looking at it,

0:34:37.960 --> 0:34:40.520
<v Speaker 1>that we've got a deal to make with you, and

0:34:40.600 --> 0:34:45.520
<v Speaker 1>they present their Armstrong with a really attractive contract. He

0:34:45.560 --> 0:34:50.800
<v Speaker 1>would get a cool one million dollars which in today's

0:34:50.840 --> 0:34:55.120
<v Speaker 1>money is around eighteen million dollars. In return, our c

0:34:55.280 --> 0:34:57.920
<v Speaker 1>A would get a royalty free license to use his

0:34:58.120 --> 0:35:02.040
<v Speaker 1>FM patents. It was supposed to be a non exclusive deal, however,

0:35:02.160 --> 0:35:04.880
<v Speaker 1>so our CIA would not get the exclusive rights to

0:35:04.960 --> 0:35:08.440
<v Speaker 1>use this. They just wouldn't pay any royalties on anything

0:35:08.480 --> 0:35:11.920
<v Speaker 1>they earned, and in return Armstrong would get this one

0:35:11.960 --> 0:35:16.160
<v Speaker 1>million dollar fee. However, Armstrong had already made arrangements with

0:35:16.239 --> 0:35:20.319
<v Speaker 1>other companies to license his patents and they had to

0:35:20.360 --> 0:35:25.160
<v Speaker 1>pay royalties on everything they sold. Anything that made use

0:35:25.160 --> 0:35:27.359
<v Speaker 1>of one of his patents, he would get a little

0:35:27.400 --> 0:35:30.840
<v Speaker 1>cut of it. And he felt like if he signed

0:35:30.840 --> 0:35:33.600
<v Speaker 1>this agreement with our CIA, it wouldn't be fair to

0:35:33.680 --> 0:35:36.200
<v Speaker 1>these other companies that had to pay him every time

0:35:36.200 --> 0:35:38.759
<v Speaker 1>they sold something. If our CIA didn't have to do

0:35:38.840 --> 0:35:41.320
<v Speaker 1>the same thing, how is that fair? So he refused.

0:35:41.320 --> 0:35:43.359
<v Speaker 1>He said, I'm sorry, the steel is not gonna work

0:35:43.360 --> 0:35:46.640
<v Speaker 1>with me, and that ticked off Sarnoff to no end.

0:35:47.480 --> 0:35:50.279
<v Speaker 1>So who sar Enough directs his engineers to work on

0:35:50.520 --> 0:35:54.959
<v Speaker 1>FM tech of their own rather than license Armstrong's work

0:35:55.040 --> 0:35:57.880
<v Speaker 1>and give him royalties. He says, forget it, Let's just

0:35:58.040 --> 0:36:01.800
<v Speaker 1>make our own FM tech and the company starts to

0:36:01.880 --> 0:36:06.920
<v Speaker 1>develop systems that they claim do not infringe upon Armstrong's patents.

0:36:07.480 --> 0:36:10.880
<v Speaker 1>R c A then took another step because Sarnov isn't

0:36:11.320 --> 0:36:15.880
<v Speaker 1>pleased with just trying to sidestep Armstrong. He wants to

0:36:16.120 --> 0:36:21.120
<v Speaker 1>punish Armstrong, and the company begins to encourage other companies

0:36:21.600 --> 0:36:26.680
<v Speaker 1>to not license Armstrong's patents, in other words, cutting off

0:36:26.840 --> 0:36:31.720
<v Speaker 1>Armstrong's source of revenue. Because Armstrong is not making radios himself,

0:36:32.080 --> 0:36:36.920
<v Speaker 1>he's licensing his designs to other companies, and now r

0:36:36.960 --> 0:36:40.359
<v Speaker 1>c A saying, oh, don't do that. He know, we've

0:36:40.400 --> 0:36:42.879
<v Speaker 1>come up with our own FM transmission stuff. Don't bother

0:36:42.960 --> 0:36:46.280
<v Speaker 1>paying him for this stuff. So Armstrong goes and sues

0:36:46.400 --> 0:36:48.800
<v Speaker 1>our c A and NBC, and he's pretty confident and

0:36:48.880 --> 0:36:51.440
<v Speaker 1>he's gonna win right off the bat. But the legal

0:36:51.480 --> 0:36:55.320
<v Speaker 1>proceedings lasted much longer than he anticipated, and the expense

0:36:55.440 --> 0:36:59.400
<v Speaker 1>drained his personal finances by some of his patents had

0:36:59.440 --> 0:37:03.080
<v Speaker 1>actually fired, so he couldn't even really leverage those anymore,

0:37:03.120 --> 0:37:08.440
<v Speaker 1>and the lawsuits were continuing. Meanwhile, his mental health was deteriorating.

0:37:08.680 --> 0:37:10.880
<v Speaker 1>He felt strongly that he was being cheated out of

0:37:10.880 --> 0:37:14.640
<v Speaker 1>his money and the credit for his work, and what's worse,

0:37:14.719 --> 0:37:18.200
<v Speaker 1>this mirrored something that had happened to Armstrong earlier in

0:37:18.280 --> 0:37:21.480
<v Speaker 1>his life. He had worked on an invention that he

0:37:21.520 --> 0:37:25.040
<v Speaker 1>felt he was responsible for, but ultimately the credit went

0:37:25.120 --> 0:37:27.600
<v Speaker 1>to a different engineer, so he felt like this was

0:37:27.719 --> 0:37:31.480
<v Speaker 1>happening all over again. In the winter of nineteen fifty four,

0:37:31.760 --> 0:37:34.879
<v Speaker 1>after having driven away his own wife, he actually hit

0:37:34.920 --> 0:37:38.000
<v Speaker 1>her during an argument, and she had left him to

0:37:38.160 --> 0:37:42.720
<v Speaker 1>leave and uh and live with her sister. Armstrong decided

0:37:42.760 --> 0:37:45.440
<v Speaker 1>to end his own life. He jumped out of the

0:37:45.480 --> 0:37:50.279
<v Speaker 1>window of his thirteenth floor apartment and uh landed on

0:37:50.320 --> 0:37:54.960
<v Speaker 1>a on a balcony tend stories below and died. He

0:37:55.000 --> 0:37:58.279
<v Speaker 1>had a suicide note in his pocket that expressed his

0:37:58.360 --> 0:38:02.719
<v Speaker 1>deep regret for hit his wife and for his actions,

0:38:02.840 --> 0:38:06.680
<v Speaker 1>and Sarnoff would shrug off any responsibility he might have

0:38:06.680 --> 0:38:10.080
<v Speaker 1>played in Armstrong's deterioration. He said, I didn't kill Armstrong.

0:38:10.880 --> 0:38:15.160
<v Speaker 1>Now Armstrong's wife, Marian, took over the case on behalf

0:38:15.320 --> 0:38:19.000
<v Speaker 1>of her deceased husband, and she pursued it with determination.

0:38:19.520 --> 0:38:22.520
<v Speaker 1>At the end of nineteen fifty our Cier and Marion

0:38:22.719 --> 0:38:25.759
<v Speaker 1>Armstrong reached a settlement. The amount was said to be

0:38:25.920 --> 0:38:28.759
<v Speaker 1>around a million dollars, which was the r CIER had

0:38:28.760 --> 0:38:31.439
<v Speaker 1>proposed to Armstrong in return for the royalty free use

0:38:31.440 --> 0:38:37.040
<v Speaker 1>of the patents. Pretty tragic story. Now, before I sign off,

0:38:37.080 --> 0:38:39.560
<v Speaker 1>I should also mention that at the same time, our

0:38:39.640 --> 0:38:42.680
<v Speaker 1>Cier was working on technology that was not meant for

0:38:42.760 --> 0:38:45.480
<v Speaker 1>your average consumer. I've been focusing on the consumer tech

0:38:45.520 --> 0:38:47.600
<v Speaker 1>because that's the stuff most of us are familiar with,

0:38:47.640 --> 0:38:50.279
<v Speaker 1>the things we come in contact with. Radio's, television, that

0:38:50.360 --> 0:38:52.840
<v Speaker 1>kind of thing. But the company had become an important

0:38:52.840 --> 0:38:55.279
<v Speaker 1>partner with the U. S Military during World War Two.

0:38:55.280 --> 0:38:57.560
<v Speaker 1>They had developed a lot of components that were used

0:38:57.560 --> 0:39:01.640
<v Speaker 1>in radar systems, but that relationship the military continued after

0:39:01.719 --> 0:39:04.680
<v Speaker 1>World War Two was over. In the late nineteen forties,

0:39:05.040 --> 0:39:08.239
<v Speaker 1>r c A developed a system called Typhoon to help

0:39:08.280 --> 0:39:13.920
<v Speaker 1>the Navy test missile designs. Typhoon was a guided missile simulator,

0:39:14.280 --> 0:39:17.720
<v Speaker 1>So the idea was that would let Navy engineers test

0:39:17.760 --> 0:39:22.720
<v Speaker 1>out different ideas, different designs under different test conditions, all

0:39:22.760 --> 0:39:26.480
<v Speaker 1>in a computer simulated environment, which meant they didn't have

0:39:26.560 --> 0:39:29.760
<v Speaker 1>to go out and actually build rockets and then seek

0:39:29.800 --> 0:39:32.839
<v Speaker 1>out those conditions and test them for real. That gets

0:39:33.000 --> 0:39:37.080
<v Speaker 1>really expensive. It's a logistic nightmare. This way they could

0:39:37.080 --> 0:39:40.200
<v Speaker 1>do it in a simulated environment and test out these

0:39:40.200 --> 0:39:44.520
<v Speaker 1>different ideas before ever committing to a specific design. Typhoon

0:39:44.560 --> 0:39:47.759
<v Speaker 1>debut in Princeton at r c AS R and D facility.

0:39:48.120 --> 0:39:50.719
<v Speaker 1>It had more than four thousand electron tubes and it

0:39:50.760 --> 0:39:54.160
<v Speaker 1>took up fifty three computer racks. The room it was

0:39:54.280 --> 0:39:56.640
<v Speaker 1>in had to be air conditioned to keep everything at

0:39:56.640 --> 0:39:59.759
<v Speaker 1>the right operating temperature. It was not common to find

0:39:59.760 --> 0:40:03.319
<v Speaker 1>air conditioning in a lot of Princeton buildings at that

0:40:03.400 --> 0:40:07.759
<v Speaker 1>time before this, so our c A also developed electron

0:40:07.840 --> 0:40:11.719
<v Speaker 1>microscopes and the television microscope during these years, but I

0:40:11.760 --> 0:40:13.719
<v Speaker 1>don't really have enough time in today's episode to go

0:40:13.719 --> 0:40:16.439
<v Speaker 1>into detail on those. We'll pick up with a little

0:40:16.480 --> 0:40:18.880
<v Speaker 1>bit of that in the next episode, but we're really

0:40:18.880 --> 0:40:22.160
<v Speaker 1>going to try and focus on wrapping up our CIA's history,

0:40:22.280 --> 0:40:25.160
<v Speaker 1>uh at least up to present day in our next episode,

0:40:25.200 --> 0:40:27.479
<v Speaker 1>so we're gonna skip over a lot of stuff to

0:40:27.560 --> 0:40:31.200
<v Speaker 1>hit the highlights. Anyway. Our CIA's work also branched out

0:40:31.200 --> 0:40:34.719
<v Speaker 1>beyond electronics. I think this is something worth commenting on.

0:40:34.840 --> 0:40:38.240
<v Speaker 1>The company developed reading aids for people with impaired vision,

0:40:38.840 --> 0:40:41.719
<v Speaker 1>and they also had come up with a new way

0:40:41.840 --> 0:40:45.600
<v Speaker 1>of producing penicillin, which seems kind of crazy, but no,

0:40:45.719 --> 0:40:49.919
<v Speaker 1>it's absolutely true. Our Cia was producing penicillin. They used

0:40:50.000 --> 0:40:52.960
<v Speaker 1>radio frequency heating during the process. So one of the

0:40:53.000 --> 0:40:57.719
<v Speaker 1>stages of penicillin production requires you to remove water from

0:40:57.719 --> 0:41:01.480
<v Speaker 1>penicillin shortly after you've separated in penicillin out from the

0:41:01.520 --> 0:41:04.520
<v Speaker 1>solution you develop it in. So you develop penicilla in

0:41:04.520 --> 0:41:07.000
<v Speaker 1>a solution you separated out from the solution, you then

0:41:07.080 --> 0:41:09.960
<v Speaker 1>have to remove as much water as you can efficiently

0:41:10.200 --> 0:41:13.080
<v Speaker 1>and safely. So our CIA's approach, you used radio frequency

0:41:13.120 --> 0:41:16.120
<v Speaker 1>heating to dry the penicillin more efficiently and economically to

0:41:16.200 --> 0:41:19.239
<v Speaker 1>make it viable. But before our Cia could even take

0:41:19.280 --> 0:41:22.160
<v Speaker 1>advantage of this discovery, before they could go to market

0:41:22.200 --> 0:41:26.480
<v Speaker 1>with it, the researchers who are working on this project

0:41:26.600 --> 0:41:29.000
<v Speaker 1>at our ci A discovered that they can use a

0:41:29.080 --> 0:41:33.080
<v Speaker 1>chemical approach that was even more effective and more efficient,

0:41:33.400 --> 0:41:37.640
<v Speaker 1>producing more purified penicillin more efficiently. So our Cia was

0:41:37.680 --> 0:41:40.720
<v Speaker 1>able to help doctors secure sources of penicillin to treat

0:41:40.760 --> 0:41:44.759
<v Speaker 1>infections around the world, which is pretty incredible. Now, in

0:41:44.760 --> 0:41:47.040
<v Speaker 1>our next episode, like I said, we're gonna wrap up

0:41:47.400 --> 0:41:50.200
<v Speaker 1>the history of our Cia, We're gonna hit the highlights,

0:41:50.880 --> 0:41:53.080
<v Speaker 1>which is going to be a lot of highlights in

0:41:53.200 --> 0:41:55.160
<v Speaker 1>a short amount of time, because we're leaving off in

0:41:55.200 --> 0:41:59.560
<v Speaker 1>the mid fifties, so we've got fifty years to cover. However,

0:42:00.000 --> 0:42:02.719
<v Speaker 1>that being said, a lot of those years involve a

0:42:02.760 --> 0:42:07.680
<v Speaker 1>lot of big general steps that can be summarized much

0:42:07.719 --> 0:42:10.520
<v Speaker 1>more effectively than a deep discussion of how color TV

0:42:10.680 --> 0:42:14.560
<v Speaker 1>works or FM radio. So we won't dive so much

0:42:14.600 --> 0:42:17.920
<v Speaker 1>into the technical detail, but I look forward to covering

0:42:17.960 --> 0:42:20.000
<v Speaker 1>that with you guys in the next episode. If you

0:42:20.040 --> 0:42:23.680
<v Speaker 1>have suggestions for future episodes, send me a message. The

0:42:23.800 --> 0:42:27.680
<v Speaker 1>email is tech Stuff at how stuff works dot com,

0:42:27.840 --> 0:42:30.720
<v Speaker 1>or pop on over to our website that's tech Stuff

0:42:30.800 --> 0:42:34.080
<v Speaker 1>podcast dot com. You'll find different ways to contact me

0:42:34.120 --> 0:42:36.920
<v Speaker 1>there in the archive of the episodes. Also, don't forget

0:42:36.920 --> 0:42:40.200
<v Speaker 1>to head over to t public dot com slash tech Stuff.

0:42:40.440 --> 0:42:44.040
<v Speaker 1>That's our merchandise store. Everything you purchase goes to help

0:42:44.120 --> 0:42:46.279
<v Speaker 1>the show, and we greatly appreciate it. We're gonna be

0:42:46.320 --> 0:42:49.439
<v Speaker 1>putting up some new designs there pretty soon. Look forward

0:42:49.480 --> 0:42:52.000
<v Speaker 1>to seeing those, and I will talk to you again

0:42:52.880 --> 0:43:01.240
<v Speaker 1>really soon for more on this thousands of other topics.

0:43:01.480 --> 0:43:12.640
<v Speaker 1>Is it how stuff works dot com