WEBVTT - Bloomberg Businessweek Weekend - May 27th, 2022

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news as it happened. Its

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<v Speaker 1>Bloomberg Business Week with Carol Messier and Bloomberg Quick Takes

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<v Speaker 1>Tim Stinovic on Bloomberg Radio. Hi, everyone, welcome to the

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<v Speaker 1>weekend edition of Bloomberg Business Week. Coming up, We're going

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<v Speaker 1>to dive into a special double issue of the magazine,

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<v Speaker 1>much of it centered around the tech Stock reckoning taking

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<v Speaker 1>place in We begin, though, with the story that really

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<v Speaker 1>overshadowed all others this past week, a deadly school shooting

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<v Speaker 1>in Texas that claimed the lives of nineteen children and

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<v Speaker 1>two teachers, now reigniting the debate over gun laws in America. Yeah,

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<v Speaker 1>it definitely was the overarching thinking this week and just thinking, Wow,

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<v Speaker 1>here we are again to help us understand what impact

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<v Speaker 1>this might have on policy in our nation's capital. With

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<v Speaker 1>primaries ongoing and midterm elections on the horizon, we bring

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<v Speaker 1>in Bloomberg Business Week National correspondent Josh Green, who follows politics,

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<v Speaker 1>and Josh, I gotta say when I was listening to

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<v Speaker 1>President Biden speak this week following this mass shooting at

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<v Speaker 1>another school, kids impacted, young kids. You know, it's not

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<v Speaker 1>the first president calling for tougher gun laws, and I

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<v Speaker 1>fear it's not going to be the last. What's the

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<v Speaker 1>political will for tougher gun ownership legislation. Well, there's a

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<v Speaker 1>lot of political will for it among Democrats. But Republicans

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<v Speaker 1>are another story. Um. You know, going back to the

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<v Speaker 1>child massacre in Newtown, Connecticut, Republicans have consistently opposed and

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<v Speaker 1>sylabustered even modest background check bills. And because of the

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<v Speaker 1>rules of the Senate, and because most Republicans don't want

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<v Speaker 1>to pass any kind of gun control legislation even in

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<v Speaker 1>the wake of a massacre like the one we saw

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<v Speaker 1>this week. Uh, gun legislation just dies in the Senate,

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<v Speaker 1>and you know, nothing President Biden does, or or Democrats

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<v Speaker 1>in Congress do, seems to be able to change the effect.

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<v Speaker 1>It's interesting, though, Josh, because we do see a will

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<v Speaker 1>for it from voters. A majority of Americans do support

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<v Speaker 1>stricter gun control laws. This according to a Morning Consule

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<v Speaker 1>poll that was conducted last week that was after the

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<v Speaker 1>shooting in Buffalo, but before the most recent mass shooting,

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<v Speaker 1>said that six Americans support stricter gun control laws. So

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<v Speaker 1>it's the politicians, the Republican politicians who don't support it.

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<v Speaker 1>But the Americans, regardless of where they are on the

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<v Speaker 1>political spectrum on a whole, do yeah. I mean the

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<v Speaker 1>calculus that most Republican politicians make is that pro gun people,

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<v Speaker 1>gun advocates n r A members are much more active

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<v Speaker 1>on the gun issue as voters, um than the broad

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<v Speaker 1>survey of Americans like the one that you discussed, and

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<v Speaker 1>that for for those voters, gun control will be a

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<v Speaker 1>motivating issue to go out and in the case of Republicans,

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<v Speaker 1>vote against anyone who supports gun control bills or narrows

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<v Speaker 1>the ability to own giant arsenals of automatic weapons. Um.

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<v Speaker 1>You know, like we like we've seen in all of

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<v Speaker 1>these recent mass shootings, so most of them, not all

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<v Speaker 1>of them, but most Republicans have been unwilling to vote

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<v Speaker 1>uh in favor of any gun control legislation. Now there

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<v Speaker 1>is a slim, a very slim possibility that something could

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<v Speaker 1>change this time around, and one of the important things

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<v Speaker 1>that happened this week in the Senate is that the

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<v Speaker 1>Democratic Majority Leader Chuck Schumer, instead of just putting up

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<v Speaker 1>a bill, a messaging bill on gun control that he

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<v Speaker 1>knew would fail. Has stepped back and allowed Connecticut Senator

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<v Speaker 1>Chris Murphy, a Democrat who is the senate staunchest gun

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<v Speaker 1>control advocate, to try one more time to cobble together

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<v Speaker 1>a bipartisan coalition UH to tighten background checks so called

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<v Speaker 1>red flag law they're trying to put together. My own

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<v Speaker 1>reporting talking to people is that the chances for this

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<v Speaker 1>bill are very, very slim, but you know, it is

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<v Speaker 1>still alive, and maybe this will be the massacre that uh,

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<v Speaker 1>you know, pushes ten Republicans um into agreeing to support

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<v Speaker 1>some kind of legislation, and that would be a large

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<v Speaker 1>enough number presuming all Democrats went along in order to

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<v Speaker 1>overcome that Senate fellow booster. I mean, Josh, how how

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<v Speaker 1>strong is the gun lobby? I feel like for years

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<v Speaker 1>we talked about how how strong it was and how influential.

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<v Speaker 1>I feel like this is one of those issues, just

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<v Speaker 1>like abortion. It's so divisive within this country and you

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<v Speaker 1>feel strongly about one way or the other. Um. But

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<v Speaker 1>but what is the political strength of the gun lobbying,

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<v Speaker 1>especially when it comes to politicians. Yeah, you know, a

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<v Speaker 1>great measurement of that question is that the National Rifle

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<v Speaker 1>Association is having its convention in Houston this this weekend. Uh.

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<v Speaker 1>And there are a parade of Republican politicians, headlined by

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<v Speaker 1>Texas Center Ted Cruz, who are showing up to speak

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<v Speaker 1>to the n r A. And so I think that's

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<v Speaker 1>a signal. The fact this is going on even in

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<v Speaker 1>the wake of this mass here in Texas shows you

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<v Speaker 1>how powerfully pro gun and pro gun rights um a

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<v Speaker 1>big segment of the Republican Party almost every Republican elected officials,

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<v Speaker 1>certainly at the federal level. UH. And so as long

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<v Speaker 1>as that dynamic exists, as long as Republican politicians believe

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<v Speaker 1>there is a price to be paid for supporting gun

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<v Speaker 1>control legislation, they're simply not going to do it. And

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<v Speaker 1>we've seen that again again and again and again. This

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<v Speaker 1>this is the twenty seven school shooting we had this year. So,

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<v Speaker 1>you know, I think once we got past in the

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<v Speaker 1>massacre in new Town, Connecticut with nothing happening, you know,

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<v Speaker 1>I think at that point Republicans are just sort of

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<v Speaker 1>willing to accept any outcome, no matter how how horrible. Uh,

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<v Speaker 1>you know, how how how how ghastly uh And just say,

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<v Speaker 1>you know, This isn't something we're willing to act on,

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<v Speaker 1>and until that dynamic changes, there really isn't gonna be

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<v Speaker 1>any change at least coming from Washington. Just heartbreaking and

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<v Speaker 1>just unbelievable to see this over and over again. Um, Josh,

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<v Speaker 1>thank you so much, really appreciate your input. That was

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<v Speaker 1>Bloomberg Business Week National correspondent at Josh Green. We should

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<v Speaker 1>note that Michael Bloomberg, owner of Bloomberg LP, the parent

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<v Speaker 1>company of Bloomberg News, is a founder of and helps

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<v Speaker 1>fund every Town for Gun Safety. It's a nonprofit that

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<v Speaker 1>advocates for gun violence prevention and other gun safety measures.

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<v Speaker 1>All right, coming up, we're going to turn our attention

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<v Speaker 1>to markets and the outlook for a global hospitality with

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<v Speaker 1>the CEO of Hyatt Hotels. You're listening to Bloomberg Business Week.

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<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

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<v Speaker 1>Masser and Bloomberg Quick Takes Tim Stinovik from Bloomberg Radio.

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<v Speaker 1>Earlier this month, Hyatt Hotels came out with quarterly results

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<v Speaker 1>that were better than expected thanks to strong demand for

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<v Speaker 1>leisure travel and adjusted loss of thirty three cents a

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<v Speaker 1>share in the first quarter. That was narrower than analyst

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<v Speaker 1>estimates and revenue per available room, it's a key hotel

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<v Speaker 1>industry measure known as rev par. It grew by a

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<v Speaker 1>hundred and seven percent year over a year worldwide and

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<v Speaker 1>a hundred and twenty six percent in the US and Canada. Meanwhile,

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<v Speaker 1>last week's spate of week retail forecast raised questions about

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<v Speaker 1>Americans willingness to spend big on travel, at least in

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<v Speaker 1>the near term. Bloomberg News senior markets reporter Kitty Grayfeld

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<v Speaker 1>and I asked high AT President and CEO marcopl Masian

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<v Speaker 1>whether he's concerned about softening demand with the summer travel

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<v Speaker 1>season just ahead. The connection point UH over a longer

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<v Speaker 1>period of time to our consumer, which tends to be

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<v Speaker 1>a higher end UH traveler at the higher end of

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<v Speaker 1>each of the segments that we serve UM is if

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<v Speaker 1>there's a I guess very long and persistent sell off

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<v Speaker 1>in UH in public equities, because many of the customers

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<v Speaker 1>that we serve are invested in the marketplace. But I

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<v Speaker 1>don't think day day in and day out volatility actually

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<v Speaker 1>changes M the booking behaviors on a real time basis.

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<v Speaker 1>Right now, I think that there's a scarcity issue. People

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<v Speaker 1>want to make sure that they've got their bookings for

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<v Speaker 1>the holiday periods. Um, we're seeing booking levels across all

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<v Speaker 1>of our hotels, not just for resorts now for the

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<v Speaker 1>summer holidays up between twenty for UM Labor Day, fourth

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<v Speaker 1>of July and Memorial Day, and so I think that's

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<v Speaker 1>one of the drivers. The second thing is corporations and associations,

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<v Speaker 1>which is a significant part of our business, are coming

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<v Speaker 1>back to meetings in a meaningful way and the booking

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<v Speaker 1>levels there are also rising. So UM we do see

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<v Speaker 1>booking levels maintaining at this point. And you know, I

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<v Speaker 1>would say if there's a very long and drawn out

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<v Speaker 1>bear market or recession, then of course it's going to

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<v Speaker 1>affect all businesses. But I think our customer base, being

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<v Speaker 1>relative at the relatively higher end of of the you know,

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<v Speaker 1>income scale, are more resilient and less subject to volatility

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<v Speaker 1>in terms of their travel patterns, especially for leisure and

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<v Speaker 1>mark I want to dig into that final point because

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<v Speaker 1>obviously after the week of earnings that we've had, the

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<v Speaker 1>consumer is definitely in focus how they might be shifting

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<v Speaker 1>their spending, spending more on staples, less on sort of

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<v Speaker 1>discretionary purposes. And you mentioned the bookings obviously for the

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<v Speaker 1>summer months up across the board, But I'm curious, have

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<v Speaker 1>you seen any indications that revenue spending on vacations could

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<v Speaker 1>be slowing down or shifting. No, uh, not at all.

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<v Speaker 1>On the contrary, I would say we've had, Um, we've

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<v Speaker 1>had a significant increase in spend. Our rates are up

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<v Speaker 1>significantly from twenty nine. A lot of this is really

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<v Speaker 1>driven by penop demand and by a really really strong

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<v Speaker 1>human desire to reconnect with people. So um, I think

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<v Speaker 1>it's you know, people are making their decisions based on

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<v Speaker 1>what they're going to be most fulfilled buy and what

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<v Speaker 1>matters the most to them, and that is reconnecting with

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<v Speaker 1>with friends and family. Mark. I know that you do

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<v Speaker 1>serve a higher and clientele, but everybody has their limits

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<v Speaker 1>when it comes to to spending. And I wonder about

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<v Speaker 1>air fare prices. They are up double digits from last month,

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<v Speaker 1>double digits from last year. Uh. I don't know if

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<v Speaker 1>you've our listeners are familiar with this. Checking the price

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<v Speaker 1>of flights right now, it's kind of mind boggling to

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<v Speaker 1>see how much it is to fly a short distance

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<v Speaker 1>thanks to you know, huge demand lack of supply, and

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<v Speaker 1>then of course oil prices as well. How do you

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<v Speaker 1>think about that in the context of what a consumer

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<v Speaker 1>spends when they do visit one of your properties. Yeah.

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<v Speaker 1>It First of all, UM, I woul just note that

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<v Speaker 1>we UH we now own the largest tour operations tour

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<v Speaker 1>operator platform in the UH in North America, so it's

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<v Speaker 1>called a LG Vacations UM back in they handle over

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<v Speaker 1>three million passengers and it's mostly doing selling packaged UM travel,

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<v Speaker 1>so airfare included UM and so we tracked we're tracking

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<v Speaker 1>this extremely closely, UM, and I would say that there's

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<v Speaker 1>no question that we have seen a significant increase in

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<v Speaker 1>airfares and I think that will persist for some period

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<v Speaker 1>of time until supplying demand starts to balance out a bit.

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<v Speaker 1>And the supplying demand I'm talking about right now has

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<v Speaker 1>to do with schedules, how many planes are are in service. UM.

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<v Speaker 1>I would note that the air the air traffic, the

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<v Speaker 1>total lift capacity into Cancoon and Punta Kana, which are

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<v Speaker 1>too very large markets for US UM in a l

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<v Speaker 1>G dcations are up UM as compared to twenty levels.

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<v Speaker 1>So it's clear that the airlines have have definitely clued

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<v Speaker 1>in on where demand is and they've added capacity. UM.

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<v Speaker 1>It is also true that air fares are up in

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<v Speaker 1>that they're under some inflation reprecious. So I think that

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<v Speaker 1>they're The dynamics for them have in part to do

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<v Speaker 1>with energy prices, you know, get gas for their their

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<v Speaker 1>aircraft aviation guests. And for US UM we look at

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<v Speaker 1>how total unit value or total package prices are increasing,

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<v Speaker 1>and they are. But again I think UM. I think

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<v Speaker 1>as things start to stabilize in the oil and gas markets,

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<v Speaker 1>and as we see supply being brought back with more schedules,

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<v Speaker 1>more aircraft and more pilots UM UH back into the industry,

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<v Speaker 1>we'll start to see a rebalancing. And that may that

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<v Speaker 1>may take a number of months to do, but I

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<v Speaker 1>think that that's the that's the inevitable outcome. And I

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<v Speaker 1>want to talk about all inclusive resorts because you acquired

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<v Speaker 1>Apple Leisure Group last year and UH seems to be

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<v Speaker 1>very popular, especially in UH the Caribbean. Do you have

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<v Speaker 1>any plans to bring that model to your US hotels? Yeah?

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<v Speaker 1>Actually right now, I would say that the focus remains

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<v Speaker 1>in Mexico, UH. In the Caribbean, UM, we've and are

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<v Speaker 1>some of our key markets are Mexico first and foremost, UM,

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<v Speaker 1>the Dominican Republic in Jamaica. We also have a large

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<v Speaker 1>operation in Europe in the Balieric Islands and in the

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<v Speaker 1>Canary Islands and in the southern coastal areas of Europe.

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<v Speaker 1>UM we just UM, we're just now engaging with owners

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<v Speaker 1>and developers in the Middle East and ultimately in Asia.

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<v Speaker 1>We think that all inclusive is a great format and

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<v Speaker 1>can be extended across the globe. UM. The the particular

0:13:37.160 --> 0:13:40.160
<v Speaker 1>arena that we're playing in his luxurial Inclusive UM, which

0:13:40.520 --> 0:13:45.359
<v Speaker 1>a LG, the Apple Leisure Group actually really created from

0:13:45.440 --> 0:13:48.480
<v Speaker 1>about twenty years ago, and so we are now the

0:13:48.559 --> 0:13:53.000
<v Speaker 1>largest player in the world in luxurial inclusive and the

0:13:53.320 --> 0:13:58.360
<v Speaker 1>the guest proposition is very very compelling because Um, you

0:13:58.440 --> 0:14:00.840
<v Speaker 1>take a lot of the transactional elements that you might

0:14:01.040 --> 0:14:05.120
<v Speaker 1>experience in a European plan hotel where everything is all

0:14:05.120 --> 0:14:08.839
<v Speaker 1>a cart Um, You're you're taking a bunch of transactional

0:14:08.840 --> 0:14:11.800
<v Speaker 1>friction out of the equation and it serves its purpose

0:14:11.920 --> 0:14:14.559
<v Speaker 1>when you're on holiday. That was Highatt Hotels president and

0:14:14.640 --> 0:14:18.199
<v Speaker 1>CEO Mark Hoplmasian. He spoke with me and a Bloomberg's

0:14:18.240 --> 0:14:21.400
<v Speaker 1>Katie Greifeld back on May eighteen, We'll still ahead on

0:14:21.480 --> 0:14:24.840
<v Speaker 1>Bloomberg Business Week, we break down the business of intelligent data.

0:14:24.840 --> 0:14:27.120
<v Speaker 1>We're going to do that with the CEO of Informatica.

0:14:27.360 --> 0:14:39.760
<v Speaker 1>This is Bloomberg Broadcasting from the financial capital of the World,

0:14:39.880 --> 0:14:43.320
<v Speaker 1>Bloomberg eleven Frio in New York to Washington, d C.

0:14:43.520 --> 0:14:48.239
<v Speaker 1>Bloomberg to Boston, Bloomberg one oh six one does San Francisco,

0:14:48.280 --> 0:14:51.760
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Chado one

0:14:51.840 --> 0:14:54.760
<v Speaker 1>nine team and around the globe the Bloomberg Business app

0:14:54.880 --> 0:15:00.400
<v Speaker 1>and Bloomberg Radio dot Com. This is Bloomberg Business Week. Well,

0:15:00.400 --> 0:15:03.120
<v Speaker 1>our world today is increasingly about data, right. We talked

0:15:03.120 --> 0:15:06.120
<v Speaker 1>about this tim so much on air and the technology

0:15:06.200 --> 0:15:09.200
<v Speaker 1>being used to harness that data more effectively to help

0:15:09.280 --> 0:15:12.720
<v Speaker 1>leaders make better business decisions, intelligent decisions. Well, Carol, you

0:15:12.840 --> 0:15:15.760
<v Speaker 1>and I paid a visit to Informatical World twenty twenty

0:15:15.800 --> 0:15:18.640
<v Speaker 1>two in Las Vegas this past week. We got a

0:15:18.680 --> 0:15:22.000
<v Speaker 1>close up look at the publicly traded enterprise software solutions

0:15:22.000 --> 0:15:26.360
<v Speaker 1>company Informatica, and we asked the company CEO on it, Wallya,

0:15:26.480 --> 0:15:29.880
<v Speaker 1>what his customers want most Right now, with market conditions

0:15:29.960 --> 0:15:33.920
<v Speaker 1>changing so rapidly. Whatever is happening in the current term

0:15:34.040 --> 0:15:36.840
<v Speaker 1>will come and go. But the fundamental things that are

0:15:36.920 --> 0:15:39.880
<v Speaker 1>changing is every enterprise is going digital. Every enterprise is

0:15:39.920 --> 0:15:43.280
<v Speaker 1>trying to become intelligent using the increasingly coming off the pandemic,

0:15:43.320 --> 0:15:45.440
<v Speaker 1>Coming off the pandemic and the two years of pandemic,

0:15:45.520 --> 0:15:49.120
<v Speaker 1>just completely exponential growth in in in digital and in fact,

0:15:49.160 --> 0:15:51.240
<v Speaker 1>the point that we made is that digital is no

0:15:51.360 --> 0:15:54.200
<v Speaker 1>more a differentiator, that's a given. How do you get intelligent?

0:15:54.720 --> 0:15:56.840
<v Speaker 1>And for that, how do you become data driven? And

0:15:56.960 --> 0:15:58.960
<v Speaker 1>that's what we're all about, and that's what we're seeing

0:15:58.960 --> 0:16:01.840
<v Speaker 1>increasing day the winds and demand for that. Everybody wants

0:16:01.840 --> 0:16:03.640
<v Speaker 1>to like, hey, how do I harness the power of data.

0:16:03.720 --> 0:16:07.000
<v Speaker 1>I have to manage customers, childing and environment, likeness, managed

0:16:07.000 --> 0:16:11.040
<v Speaker 1>supply chains, managed drug discoveries, so those become important and

0:16:11.040 --> 0:16:13.400
<v Speaker 1>without data that would not have happened. And and and

0:16:13.560 --> 0:16:16.440
<v Speaker 1>look at during the pandemic, the vaccine development happened in

0:16:16.440 --> 0:16:19.440
<v Speaker 1>the shortest time possible. Why And we were part of

0:16:19.480 --> 0:16:23.040
<v Speaker 1>that process bringing the best data, rapidly, looking at trial data,

0:16:23.040 --> 0:16:24.720
<v Speaker 1>getting infidence out of it so you can say, well,

0:16:24.800 --> 0:16:28.040
<v Speaker 1>this vaccine makes sense to go out, that's what is happening,

0:16:28.040 --> 0:16:30.360
<v Speaker 1>and that's what we see. What specifically are you hearing

0:16:30.360 --> 0:16:33.040
<v Speaker 1>from companies about the macro economic environment? And you know,

0:16:33.080 --> 0:16:34.960
<v Speaker 1>we get a good view of it, not just with

0:16:35.000 --> 0:16:37.080
<v Speaker 1>the analysts we talked to, but with the CEO as

0:16:37.120 --> 0:16:38.800
<v Speaker 1>we talked to. What we see from earnings reports. We're

0:16:38.800 --> 0:16:40.200
<v Speaker 1>in the midst of earnings right now. We're starting to

0:16:40.240 --> 0:16:43.560
<v Speaker 1>see inventory levels, for example, come up at retailers. They

0:16:43.600 --> 0:16:46.360
<v Speaker 1>need the data to sort through those inventory levels to

0:16:46.400 --> 0:16:49.480
<v Speaker 1>help understand what consumers are gonna buy, when they're going

0:16:49.520 --> 0:16:51.400
<v Speaker 1>to buy it, and control those levels. What are you

0:16:51.440 --> 0:16:55.640
<v Speaker 1>hearing from customers about what's going on in the macroeconomic environment. See,

0:16:55.640 --> 0:16:57.800
<v Speaker 1>there are two things behaving. Number one is everybody is

0:16:57.840 --> 0:17:01.760
<v Speaker 1>definitely cautious looking at the economy. Kind of it does

0:17:01.960 --> 0:17:04.840
<v Speaker 1>does give you what's going on. But at the same time,

0:17:05.480 --> 0:17:07.440
<v Speaker 1>you know, we have so many great customers who spoke

0:17:07.480 --> 0:17:10.480
<v Speaker 1>here and I'll give you an example, American Airlines during

0:17:10.520 --> 0:17:14.679
<v Speaker 1>the middle of the pandemic, and they basically invested in

0:17:14.720 --> 0:17:17.520
<v Speaker 1>our platform and I'm like, what are you doing? But

0:17:17.600 --> 0:17:19.440
<v Speaker 1>the whole I mean the whole air lines But they

0:17:19.480 --> 0:17:23.080
<v Speaker 1>realized that look, ultimately, pandemic will be over. This macro

0:17:23.200 --> 0:17:24.600
<v Speaker 1>will be over when we come out. What do you

0:17:24.640 --> 0:17:27.879
<v Speaker 1>need to do manage your customer experience better? How do

0:17:27.920 --> 0:17:30.359
<v Speaker 1>you do it? Understand your data better, government better? I

0:17:30.359 --> 0:17:32.400
<v Speaker 1>want to give it to every user across the enterprise.

0:17:32.680 --> 0:17:34.439
<v Speaker 1>So I think that's what I'm hearing from customers. Are

0:17:34.520 --> 0:17:38.320
<v Speaker 1>things that are the data related foundational things are here

0:17:38.359 --> 0:17:41.800
<v Speaker 1>to stay. Now. You may stagger it, but you cannot

0:17:41.840 --> 0:17:44.439
<v Speaker 1>avoid investing in it. But yes, the current macro does

0:17:44.480 --> 0:17:45.840
<v Speaker 1>not get away from you. You've got to look at

0:17:45.880 --> 0:17:47.439
<v Speaker 1>that every day and it gives you a little bit

0:17:47.480 --> 0:17:50.159
<v Speaker 1>of caution, but these are fundamental things that you have

0:17:50.200 --> 0:17:52.200
<v Speaker 1>to invest you know what I think about I always

0:17:52.200 --> 0:17:54.560
<v Speaker 1>think about our investor audience, very smart audience, but they're

0:17:54.560 --> 0:17:56.440
<v Speaker 1>trying to be like, Okay, I understand we talked about

0:17:56.480 --> 0:17:58.640
<v Speaker 1>data all the time. We talk about the cloud all

0:17:58.640 --> 0:18:00.960
<v Speaker 1>the time. What is it that you an investment audience

0:18:01.040 --> 0:18:03.760
<v Speaker 1>has to understand about, you know, kind of the sophistication

0:18:03.800 --> 0:18:06.400
<v Speaker 1>of data, how it's becoming more intelligent, Like what does

0:18:06.480 --> 0:18:09.880
<v Speaker 1>that mean? And what is the you know, potential top

0:18:09.880 --> 0:18:12.400
<v Speaker 1>and bottom one, especially for publicly health companies. So I'll

0:18:12.440 --> 0:18:14.200
<v Speaker 1>give you a couple of examples and I hosted a panel.

0:18:14.280 --> 0:18:16.479
<v Speaker 1>We had three customers, you know, one from g Digital,

0:18:16.560 --> 0:18:19.680
<v Speaker 1>one from Freddie Mac and one from Texas Health and Hospitals.

0:18:19.720 --> 0:18:21.879
<v Speaker 1>And you know, and I'll give you other examples like

0:18:21.920 --> 0:18:24.160
<v Speaker 1>Kroger and all. So Kroger as an example, just start

0:18:24.200 --> 0:18:26.239
<v Speaker 1>to their CEO. There you go. So Kroger is an

0:18:26.240 --> 0:18:28.800
<v Speaker 1>informatic customer, and what they were using us for is

0:18:28.880 --> 0:18:32.040
<v Speaker 1>egg How do I get the right product at the

0:18:32.160 --> 0:18:35.280
<v Speaker 1>right shelf at the right time. It has multiple benefits.

0:18:35.400 --> 0:18:37.840
<v Speaker 1>It's a lost revenue opportunity that you want to wait.

0:18:38.200 --> 0:18:39.760
<v Speaker 1>Plus also, if you get the wrong product and the

0:18:39.840 --> 0:18:42.000
<v Speaker 1>right shelf, you're basically waste it, which just makes means

0:18:42.000 --> 0:18:44.480
<v Speaker 1>that more cost. And then you're managing a supply chain

0:18:44.520 --> 0:18:46.960
<v Speaker 1>that but if I'm a customer, I want gratification, So

0:18:47.080 --> 0:18:50.360
<v Speaker 1>it really goes from the revenue to cost to obviously

0:18:50.400 --> 0:18:53.960
<v Speaker 1>managing customer expectations. Weren't companies doing that before like that?

0:18:53.960 --> 0:18:55.560
<v Speaker 1>That to me is kind of mind blowing. You would

0:18:55.560 --> 0:18:58.159
<v Speaker 1>have thought that if you look at it retailer, the

0:18:58.160 --> 0:19:00.080
<v Speaker 1>margins are the thinnest, right, how do you manage your

0:19:00.119 --> 0:19:01.960
<v Speaker 1>supply chains so you basically make sure that you're not

0:19:02.119 --> 0:19:04.280
<v Speaker 1>losing products on the shelf at some point, right, if

0:19:04.320 --> 0:19:05.919
<v Speaker 1>you get the right product, if you have you know,

0:19:05.960 --> 0:19:08.679
<v Speaker 1>perishable goods and you throw it away, that's cost or

0:19:08.760 --> 0:19:11.360
<v Speaker 1>if you have an empty shelf then you basically lost revenue.

0:19:11.440 --> 0:19:12.720
<v Speaker 1>How do you get better at it? And how do

0:19:12.760 --> 0:19:14.240
<v Speaker 1>you do more and more just in time? Look at

0:19:14.240 --> 0:19:16.800
<v Speaker 1>the supply chain problem at dealing, right, you go to

0:19:16.840 --> 0:19:19.399
<v Speaker 1>all the other end. Healthcare is a huge thing in there.

0:19:19.640 --> 0:19:22.520
<v Speaker 1>So when when John was talking from Texas Health and hospitals, right,

0:19:22.720 --> 0:19:24.800
<v Speaker 1>how do they look at patient care to make sure

0:19:24.800 --> 0:19:26.679
<v Speaker 1>that when somebody is coming in they can provide the

0:19:26.720 --> 0:19:30.840
<v Speaker 1>most personalized care in time for that reduces again the

0:19:30.840 --> 0:19:35.280
<v Speaker 1>supply chain of healthcare cost but saves lives. So there

0:19:35.320 --> 0:19:37.600
<v Speaker 1>are so many applications like that that when we talk

0:19:37.680 --> 0:19:39.800
<v Speaker 1>to customers that they apply dat or too. Okay, listen, UM,

0:19:39.880 --> 0:19:41.280
<v Speaker 1>got a couple of minutes left here, and I do

0:19:41.400 --> 0:19:44.080
<v Speaker 1>wonder you know you're talking about supply chains and helping

0:19:44.160 --> 0:19:47.680
<v Speaker 1>other companies and your clients manage that. When you look

0:19:47.720 --> 0:19:49.879
<v Speaker 1>at some of the big macro issues, whether it's higher prices,

0:19:49.920 --> 0:19:53.040
<v Speaker 1>supply chains, labor constraints, what's type of mind? What what

0:19:53.240 --> 0:19:56.239
<v Speaker 1>of those big macro issues are affecting you guys at

0:19:56.280 --> 0:19:59.600
<v Speaker 1>inform America. You know, we obviously look at customers uh

0:19:59.800 --> 0:20:02.320
<v Speaker 1>to front industries end up operating differently. I look at

0:20:02.320 --> 0:20:07.560
<v Speaker 1>obviously dexperin Yeah, carefully, I look at business priorities very differently.

0:20:07.560 --> 0:20:11.200
<v Speaker 1>Which business priorities are getting optimized differently? That was Ahmed Waliah.

0:20:11.320 --> 0:20:14.280
<v Speaker 1>He is the CEO at Informatica. You're listening to Bloomberg

0:20:14.280 --> 0:20:17.800
<v Speaker 1>Business Week coming up next, tackling systemic inequity in the

0:20:17.840 --> 0:20:33.679
<v Speaker 1>world of finance. This is Bloomberg. You're listening to Bloomberg

0:20:33.720 --> 0:20:37.359
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

0:20:37.400 --> 0:20:42.119
<v Speaker 1>Stinovich from Bloomberg Radio. This past Wednesday mark the two

0:20:42.200 --> 0:20:45.200
<v Speaker 1>year anniversary of the murder of George Floyd, a tragedy

0:20:45.240 --> 0:20:47.840
<v Speaker 1>that's set off another round of soul searching and discussions

0:20:48.119 --> 0:20:51.159
<v Speaker 1>around race relations and inequalities in the United States, and

0:20:51.480 --> 0:20:54.320
<v Speaker 1>to be fair, really globally, we continue to struggle with

0:20:54.400 --> 0:20:57.000
<v Speaker 1>taking the right actions and turning all of the discussions

0:20:57.119 --> 0:21:01.040
<v Speaker 1>into action. This includes the financial sector joining us now

0:21:01.080 --> 0:21:03.920
<v Speaker 1>to discuss our Bloomberg News New York Deputy Bureau Chief

0:21:03.960 --> 0:21:07.760
<v Speaker 1>Shartilla Brantley and Darren Dodson, Darren's managing partner at a

0:21:07.800 --> 0:21:10.720
<v Speaker 1>Lumen Capital. It's an impact fund of funds with the

0:21:10.760 --> 0:21:14.080
<v Speaker 1>goal of addressing systemic in equity by reducing racial and

0:21:14.119 --> 0:21:17.960
<v Speaker 1>gender bias in investing. We had an opportunity to conduct

0:21:18.280 --> 0:21:23.040
<v Speaker 1>research ourselves with Stanford University and some of the leading

0:21:23.080 --> 0:21:25.359
<v Speaker 1>researchers in the world on this topic. And one of

0:21:25.359 --> 0:21:29.840
<v Speaker 1>the things that blew us away is not only would

0:21:30.359 --> 0:21:33.560
<v Speaker 1>investors we secretly tested a hundred and eighty of them

0:21:33.600 --> 0:21:39.320
<v Speaker 1>systematically choose white lead funds consistently over black lead funds,

0:21:39.320 --> 0:21:42.399
<v Speaker 1>but as we increased the performance, they did it more often.

0:21:42.440 --> 0:21:45.919
<v Speaker 1>In other words, they were living ready to leave money

0:21:45.920 --> 0:21:48.680
<v Speaker 1>on the table before they would invest in top performing

0:21:48.720 --> 0:21:51.640
<v Speaker 1>black lead funds. So this was a kind of shocking

0:21:51.760 --> 0:21:55.240
<v Speaker 1>finding because many of those we tested managed the largest

0:21:55.240 --> 0:21:58.440
<v Speaker 1>pools of capital in the world, including sovereign wealth funds,

0:21:58.480 --> 0:22:03.879
<v Speaker 1>pension funds, university endowments, etcetera. And they weren't necessarily going

0:22:03.920 --> 0:22:08.200
<v Speaker 1>out to um you know, kind of uh select one

0:22:08.240 --> 0:22:11.879
<v Speaker 1>group over another because of race. But nonetheless, all of

0:22:11.960 --> 0:22:14.760
<v Speaker 1>us in the industry have a fiduciary duty, and they

0:22:14.760 --> 0:22:17.919
<v Speaker 1>were sort of going right past that fiduciary duty to

0:22:18.080 --> 0:22:23.280
<v Speaker 1>choose the best investments in systematically choosing people because their

0:22:23.320 --> 0:22:27.840
<v Speaker 1>mind was clouded with bias or overlooking the best opportunities.

0:22:28.200 --> 0:22:30.200
<v Speaker 1>So Tea, I want to ask you, does that buy surprise?

0:22:30.280 --> 0:22:36.439
<v Speaker 1>You know, because often when you are um a person

0:22:36.480 --> 0:22:40.000
<v Speaker 1>of color, any type of investment your viewed as being

0:22:40.040 --> 0:22:43.359
<v Speaker 1>more risky as someone who is not a person of

0:22:43.400 --> 0:22:47.720
<v Speaker 1>color and maybe not a woman. So I'm not totally shocked,

0:22:47.800 --> 0:22:50.960
<v Speaker 1>but you know, it is surprising that, you know, investors

0:22:51.040 --> 0:22:53.280
<v Speaker 1>look at data and if the data shows that we're

0:22:53.320 --> 0:22:54.919
<v Speaker 1>leaving a lot of money on the table lot of

0:22:55.040 --> 0:22:59.280
<v Speaker 1>upside is is disheartening shock that we're allowing that bias

0:22:59.440 --> 0:23:04.439
<v Speaker 1>to you know, standing between returns is just boggling. I

0:23:04.480 --> 0:23:06.800
<v Speaker 1>know you have more questions for Darren jump it. Well,

0:23:06.880 --> 0:23:08.720
<v Speaker 1>you know, Darren, I want to talk a little bit

0:23:08.760 --> 0:23:13.480
<v Speaker 1>about your your tenure bias reduction program um that your

0:23:13.520 --> 0:23:17.800
<v Speaker 1>firm has in place. Um, what are you seeing and

0:23:17.880 --> 0:23:22.280
<v Speaker 1>what does success look like at the end of this Well, well,

0:23:22.320 --> 0:23:24.720
<v Speaker 1>thanks so much for the question. And when we look

0:23:24.760 --> 0:23:30.000
<v Speaker 1>at implicit bias reduction curriculum, it's uh scattered in terms

0:23:30.000 --> 0:23:33.359
<v Speaker 1>of its overall efficacy, in terms of its ability to

0:23:33.560 --> 0:23:37.320
<v Speaker 1>drive people to reduce biases. So part of the reason

0:23:37.359 --> 0:23:40.960
<v Speaker 1>why we partner with some of the leading institutions in

0:23:41.000 --> 0:23:43.560
<v Speaker 1>the world is to really set out to create a

0:23:43.560 --> 0:23:47.240
<v Speaker 1>curriculum that we measure rigorously the impact year over year.

0:23:47.600 --> 0:23:50.399
<v Speaker 1>And what we expect to see if that curriculum is

0:23:50.440 --> 0:23:53.879
<v Speaker 1>successful is the increase in women and people of color

0:23:55.000 --> 0:23:59.240
<v Speaker 1>that are chosen through the selection processes. By reducing bias

0:23:59.240 --> 0:24:03.000
<v Speaker 1>and board so i action of the companies that we

0:24:03.359 --> 0:24:07.280
<v Speaker 1>invest into. We expect to see the fund managers that

0:24:07.359 --> 0:24:11.240
<v Speaker 1>we invest in to higher promote, retain and attract talent

0:24:11.760 --> 0:24:15.240
<v Speaker 1>at higher levels, with higher levels of placement of women

0:24:15.240 --> 0:24:18.399
<v Speaker 1>and people of color within the firms. And then ultimately

0:24:18.640 --> 0:24:21.600
<v Speaker 1>we expect to see the portfolios of those companies led

0:24:21.600 --> 0:24:23.960
<v Speaker 1>by more women and people of color when we reduced

0:24:23.960 --> 0:24:27.520
<v Speaker 1>the biases. As you might know, it's one point three

0:24:27.560 --> 0:24:31.760
<v Speaker 1>percent of sixty nine trillion dollars in capital managed by

0:24:31.920 --> 0:24:35.560
<v Speaker 1>women and people of color collectively, and even less managed

0:24:35.560 --> 0:24:38.600
<v Speaker 1>by under represented people of color. So we've got a

0:24:38.680 --> 0:24:41.159
<v Speaker 1>lot of work to do. Hey, Darren, I'm wondering the

0:24:41.160 --> 0:24:45.240
<v Speaker 1>conversations that you're having with LPs about this and what

0:24:45.280 --> 0:24:47.960
<v Speaker 1>they're pushing for and the type of transparency that that

0:24:48.040 --> 0:24:53.520
<v Speaker 1>they want to see from firms that handle private capital. Yeah,

0:24:53.560 --> 0:24:57.400
<v Speaker 1>I've been somewhat encouraged by the intentions of many LPs

0:24:57.480 --> 0:25:01.159
<v Speaker 1>across the country and around the world old UM in

0:25:01.200 --> 0:25:05.760
<v Speaker 1>the post George Floyd Um kind of killing contexts. A

0:25:05.840 --> 0:25:10.119
<v Speaker 1>number of them have made announcements about moving forward and

0:25:10.240 --> 0:25:14.240
<v Speaker 1>marching forward initiatives around racial equity. I think where so

0:25:14.280 --> 0:25:18.320
<v Speaker 1>many of these falls short is that in almost every

0:25:18.359 --> 0:25:24.879
<v Speaker 1>area of financial analysis, we apply the scientific method. So

0:25:24.960 --> 0:25:29.320
<v Speaker 1>we look at applying things like modern portfolio theory and

0:25:29.880 --> 0:25:31.439
<v Speaker 1>many of the things that I learned when I was

0:25:31.480 --> 0:25:34.400
<v Speaker 1>at Stanford Business School, Like many of the listeners here

0:25:35.320 --> 0:25:38.359
<v Speaker 1>are thinking about the accept in the area of looking

0:25:38.400 --> 0:25:42.200
<v Speaker 1>at the returns hidden by behind women and people of color,

0:25:42.760 --> 0:25:45.960
<v Speaker 1>we don't look at that scientifically, which is exactly why

0:25:46.080 --> 0:25:50.240
<v Speaker 1>we applied UM that research using a team of sovereign

0:25:50.240 --> 0:25:55.600
<v Speaker 1>wealth fund portfolio construction theorists, theorists and implicit bias social

0:25:55.720 --> 0:26:00.800
<v Speaker 1>psychology collegey theorists, and we set out and and literally

0:26:00.880 --> 0:26:05.280
<v Speaker 1>found that they were missing this massive opportunity within the

0:26:05.359 --> 0:26:10.440
<v Speaker 1>investment ecosystem, and that that massive opportunity if we are

0:26:10.480 --> 0:26:13.960
<v Speaker 1>able to train people like uh, like our LPs or

0:26:14.000 --> 0:26:18.120
<v Speaker 1>other LPs across the system to identify that and go

0:26:18.240 --> 0:26:23.480
<v Speaker 1>after it and UH invest in these overlooked and underestimated entrepreneurs.

0:26:23.520 --> 0:26:26.919
<v Speaker 1>There's a massive amount of value creation there over the

0:26:27.000 --> 0:26:30.920
<v Speaker 1>next decades to come. So I guess what makes you hopeful?

0:26:31.040 --> 0:26:35.600
<v Speaker 1>Because you have this program and we're having the conversations,

0:26:35.640 --> 0:26:40.639
<v Speaker 1>but we're still not seeing the numbers move one. It's embarrassing,

0:26:40.840 --> 0:26:45.000
<v Speaker 1>It's very embarrassing. It's upsetting Darren. So how do we

0:26:45.480 --> 0:26:50.479
<v Speaker 1>get people to move from acknowledging to actually acting, you know,

0:26:50.640 --> 0:26:56.240
<v Speaker 1>allocating those funds to women and and and managers of color.

0:26:56.320 --> 0:27:00.320
<v Speaker 1>How do we get them to that part that point? Well, well,

0:27:00.359 --> 0:27:04.680
<v Speaker 1>part of what we do is UM implicit bias production

0:27:04.920 --> 0:27:08.679
<v Speaker 1>is a little bit more like UM learning tennis or

0:27:09.400 --> 0:27:12.240
<v Speaker 1>a martial art. A lot of people think they can

0:27:12.280 --> 0:27:15.359
<v Speaker 1>sit through a day long training and then they've they're

0:27:15.520 --> 0:27:18.720
<v Speaker 1>they're they're cured of it. UM when we spend our

0:27:18.760 --> 0:27:22.520
<v Speaker 1>whole life developing these biases, and many leaders within the

0:27:22.520 --> 0:27:26.440
<v Speaker 1>global asset management business have them in fact in economen

0:27:26.480 --> 0:27:30.400
<v Speaker 1>when the Nobel Prize in Economics UM showing these biases

0:27:30.440 --> 0:27:34.640
<v Speaker 1>that show up in behavioral decision making within investing UM,

0:27:34.800 --> 0:27:37.320
<v Speaker 1>and what we're doing is really extending that type of

0:27:37.400 --> 0:27:40.760
<v Speaker 1>research to the overlooking of women and people of color

0:27:41.080 --> 0:27:44.000
<v Speaker 1>and taking this ten year approach to really training people

0:27:44.040 --> 0:27:46.960
<v Speaker 1>to reduce them. Now, ten years is a long time

0:27:47.160 --> 0:27:50.959
<v Speaker 1>if there is not a massive amount of uh A

0:27:51.080 --> 0:27:53.639
<v Speaker 1>value accretion on the other side of doing all of

0:27:53.640 --> 0:27:58.760
<v Speaker 1>that work. But we believe that uh you know, without bias,

0:27:58.840 --> 0:28:02.159
<v Speaker 1>about thirty trillion hours will be managed by women and

0:28:02.160 --> 0:28:05.320
<v Speaker 1>people of color, about half, because we don't see any

0:28:05.359 --> 0:28:08.000
<v Speaker 1>reason to believe that women and people of color are

0:28:08.080 --> 0:28:12.240
<v Speaker 1>less talented than others within the global financial markets. In fact,

0:28:12.760 --> 0:28:15.919
<v Speaker 1>um if given the opportunity and chance to execute, and

0:28:15.960 --> 0:28:19.480
<v Speaker 1>when given the opportunity and chance to execute, the National

0:28:19.520 --> 0:28:22.679
<v Speaker 1>Association of Investment Companies has shown that for the last

0:28:22.760 --> 0:28:27.159
<v Speaker 1>forty years there's at or above performance of these types

0:28:27.200 --> 0:28:30.280
<v Speaker 1>of funds on average. So we've got a lot of

0:28:30.320 --> 0:28:34.440
<v Speaker 1>work to do to really fine and capitalize on this

0:28:34.560 --> 0:28:39.080
<v Speaker 1>important area of overlooked and latent value in our economy.

0:28:39.400 --> 0:28:41.680
<v Speaker 1>All right, I have a question for you, Darren. I mean,

0:28:41.960 --> 0:28:45.680
<v Speaker 1>if the numbers are there that shows the performance by

0:28:45.760 --> 0:28:49.920
<v Speaker 1>being more diverse and inclusive in terms of investing, If

0:28:49.920 --> 0:28:52.800
<v Speaker 1>the numbers are there, and yet we still have you know,

0:28:53.040 --> 0:28:56.280
<v Speaker 1>smart institutional investors turning away. Is it just that racism

0:28:56.360 --> 0:28:59.200
<v Speaker 1>is so entrenched in our society and how do we

0:28:59.320 --> 0:29:01.880
<v Speaker 1>how do we write above that? Because I remember start

0:29:02.040 --> 0:29:03.560
<v Speaker 1>and I like at the beginning of the pandemic and

0:29:03.600 --> 0:29:06.720
<v Speaker 1>we're talking after and George Floyd like we all did

0:29:06.760 --> 0:29:09.760
<v Speaker 1>feel like things were going to change, and yet kind

0:29:09.760 --> 0:29:13.160
<v Speaker 1>of here we are. It's a great question. So what

0:29:13.200 --> 0:29:17.400
<v Speaker 1>we find is that, um, you know, within the science,

0:29:17.720 --> 0:29:20.640
<v Speaker 1>of course, there is structural racism, just to put that

0:29:20.760 --> 0:29:23.520
<v Speaker 1>to sleep in case there's anybody that doesn't believe that

0:29:23.560 --> 0:29:28.080
<v Speaker 1>there is. But what we see and people that uh,

0:29:28.120 --> 0:29:30.640
<v Speaker 1>you know, have spent their careers on Wall Street trying

0:29:30.680 --> 0:29:33.080
<v Speaker 1>to make as much money as they can and make

0:29:33.120 --> 0:29:38.880
<v Speaker 1>prosperity for their investors, there's actually this legal threshold to

0:29:38.920 --> 0:29:43.000
<v Speaker 1>live up to within their you know, ethical value set,

0:29:43.240 --> 0:29:46.160
<v Speaker 1>and a number of people I believe are trying to

0:29:46.200 --> 0:29:50.080
<v Speaker 1>live up to that and not diminish their own returns.

0:29:50.120 --> 0:29:54.080
<v Speaker 1>But they kind of, um uh sort of trip themselves

0:29:54.080 --> 0:29:58.440
<v Speaker 1>in a way because their mind makes these quick judgmental decisions.

0:29:58.520 --> 0:30:03.280
<v Speaker 1>And we've a number researchers have proven in brain science

0:30:03.280 --> 0:30:06.400
<v Speaker 1>and brain data that our minds make these jumps and leaps,

0:30:06.920 --> 0:30:10.080
<v Speaker 1>so we you know, it's been documented well in various

0:30:10.160 --> 0:30:15.440
<v Speaker 1>different books, and to lose returns in order to do

0:30:15.520 --> 0:30:18.360
<v Speaker 1>what you're familiar with is what we see in the

0:30:18.440 --> 0:30:22.400
<v Speaker 1>vast majority of these decision making processes. In fact, in

0:30:22.520 --> 0:30:27.320
<v Speaker 1>many experiments where we look at education disparities or health disparities,

0:30:27.760 --> 0:30:30.800
<v Speaker 1>what we find is that people that are well intentioned,

0:30:30.960 --> 0:30:34.200
<v Speaker 1>that will take a test on prejudice, for example, and

0:30:34.360 --> 0:30:38.840
<v Speaker 1>score they're not prejudice, will will go forward and make

0:30:38.920 --> 0:30:42.720
<v Speaker 1>investments where the result is uh, you know, succumbing to

0:30:42.840 --> 0:30:46.080
<v Speaker 1>systemic racism, of course, but they're actually trying to make

0:30:46.120 --> 0:30:48.880
<v Speaker 1>as much money as they can. That was Darren Dotson.

0:30:49.000 --> 0:30:51.400
<v Speaker 1>He is managing partner at a Lumen Capital and Bloomberg

0:30:51.440 --> 0:30:54.680
<v Speaker 1>News New York Deputy Bureau Chief Shartilla Brantley Short, by

0:30:54.680 --> 0:30:57.000
<v Speaker 1>the way, also a senior editor for Bloomberg Live, one

0:30:57.000 --> 0:31:00.840
<v Speaker 1>of the driving forces behind our Bloomberg Equalities summits Well,

0:31:00.840 --> 0:31:02.600
<v Speaker 1>that wraps up the first hour of the weekend edition

0:31:02.600 --> 0:31:05.320
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. I'm Carol Masser

0:31:05.440 --> 0:31:08.040
<v Speaker 1>and I'm Tim Stenovic. Ahead in our next hour, we're

0:31:08.120 --> 0:31:11.680
<v Speaker 1>talking tech from all angles, including our cover story on

0:31:11.720 --> 0:31:15.040
<v Speaker 1>the crumbling big Tech monolith, and a feature on a

0:31:15.080 --> 0:31:18.280
<v Speaker 1>medas plans to beat TikTok and has to do with

0:31:18.560 --> 0:31:22.040
<v Speaker 1>copying TikTok. We talked about technology, big tech in particular

0:31:22.080 --> 0:31:23.680
<v Speaker 1>a lot this week. There was a lot going on.

0:31:24.040 --> 0:31:26.520
<v Speaker 1>Plus we've got the man who helped invent the iPod

0:31:26.680 --> 0:31:29.160
<v Speaker 1>speaking of big tech, The man who helped invent the

0:31:29.200 --> 0:31:32.760
<v Speaker 1>iPod breaking down the hidden dangers of so called device

0:31:32.960 --> 0:31:44.680
<v Speaker 1>addiction and social media. This is Bloomberg. This is Bloomberg

0:31:44.800 --> 0:31:48.360
<v Speaker 1>Business Week inside from the reporters and editors who bring

0:31:48.400 --> 0:31:52.760
<v Speaker 1>you America's most trusted business magazine. Plus global business finance

0:31:52.800 --> 0:31:55.880
<v Speaker 1>and tech news as it happened. Its Bloomberg Business Week

0:31:56.120 --> 0:31:59.640
<v Speaker 1>with Carol Messer and Bloomberg Quick Takes Tim Stenovic on

0:32:00.000 --> 0:32:03.280
<v Speaker 1>Bloomberg Radio. Plenty ahead in our second hour of the

0:32:03.320 --> 0:32:06.840
<v Speaker 1>weekend edition of Bloomberg Business Week, including why Meta's planned

0:32:06.840 --> 0:32:09.360
<v Speaker 1>to combat TikTok means taking a page right out of

0:32:09.400 --> 0:32:12.600
<v Speaker 1>its rivals playbook, Plus a warning on the dangers of

0:32:12.640 --> 0:32:15.600
<v Speaker 1>social media and device addiction from a man who knows

0:32:15.600 --> 0:32:17.960
<v Speaker 1>a little thing about devices. He helped invent some of

0:32:17.960 --> 0:32:20.800
<v Speaker 1>the most habit forming electronics of all time, including the

0:32:20.840 --> 0:32:24.000
<v Speaker 1>iPad and the iPhone. Yeah I heard of those things right,

0:32:24.480 --> 0:32:26.080
<v Speaker 1>all right, First up this hour, let's get to the

0:32:26.080 --> 0:32:29.880
<v Speaker 1>cover story of our double issue of Bloomberg Business Week magazine.

0:32:30.040 --> 0:32:32.600
<v Speaker 1>It's a broader look at the tech sector and the

0:32:32.640 --> 0:32:35.720
<v Speaker 1>mega cap stock route unfolding during the first half of

0:32:35.760 --> 0:32:39.600
<v Speaker 1>this year of firms including Amazon, Tesla, and Meta have

0:32:39.680 --> 0:32:42.040
<v Speaker 1>pushed the SMP five hundred to the brink of a

0:32:42.080 --> 0:32:44.440
<v Speaker 1>bear market. With us now to tell us all about

0:32:44.440 --> 0:32:48.000
<v Speaker 1>it is Jeff Muscus, Senior Features editor for Bloomberg Business

0:32:48.040 --> 0:32:50.360
<v Speaker 1>So he's with us in the Bloomberg Interactive Broker studio

0:32:50.600 --> 0:32:53.480
<v Speaker 1>along with Joel Weber, the editor of Bloomberg Business Week,

0:32:53.480 --> 0:32:57.440
<v Speaker 1>who's with us as well. Joel, So, all good things

0:32:57.960 --> 0:33:00.239
<v Speaker 1>must come to an end, and it certainly seemed like

0:33:00.280 --> 0:33:02.479
<v Speaker 1>that's happening in Silicon Valley. Yeah, we kind of called

0:33:02.520 --> 0:33:04.280
<v Speaker 1>the bottom and now it's coming out, you know, to

0:33:04.800 --> 0:33:07.320
<v Speaker 1>NAZAC two days it's creeping back out since we kind

0:33:07.320 --> 0:33:13.760
<v Speaker 1>of put the finishing touches. Uh, it'll regress, I'm sure, um,

0:33:13.880 --> 0:33:17.640
<v Speaker 1>But basically, you know, we do a Tech issue every year,

0:33:17.760 --> 0:33:20.560
<v Speaker 1>and what we really wanted to talk about here, and

0:33:20.720 --> 0:33:25.160
<v Speaker 1>I think it just became impeccably unfortunate timing because every

0:33:25.320 --> 0:33:27.520
<v Speaker 1>it's like the world caught up to the ideas that

0:33:27.560 --> 0:33:30.959
<v Speaker 1>we had in this package. Is everything has started to change.

0:33:31.200 --> 0:33:35.360
<v Speaker 1>The VC backed funny money when money was free, led

0:33:35.440 --> 0:33:40.240
<v Speaker 1>to a lot of uh, you know, exorbitant ideas and

0:33:40.320 --> 0:33:44.800
<v Speaker 1>investments and SPACs and crypto and we're seeing a aggression

0:33:44.880 --> 0:33:48.480
<v Speaker 1>to the norm I think or and what Jeff really

0:33:48.480 --> 0:33:50.840
<v Speaker 1>set out to do and as the architect of this package,

0:33:50.840 --> 0:33:53.200
<v Speaker 1>and brad Stone and was thatte like you mentioned, wrote

0:33:53.200 --> 0:33:55.120
<v Speaker 1>the cover story, which really sets the table, but there's

0:33:55.120 --> 0:33:57.720
<v Speaker 1>a lot of other things in this package that helped

0:33:57.800 --> 0:34:01.600
<v Speaker 1>kind of amplify this idea. So Jeff being the guiding

0:34:01.680 --> 0:34:04.040
<v Speaker 1>hand that put all of these stories together, Like what

0:34:04.080 --> 0:34:07.320
<v Speaker 1>were you what were you setting out to accomplish? Sure, well,

0:34:07.600 --> 0:34:09.759
<v Speaker 1>like you said, Joel, we sort of started out from

0:34:09.760 --> 0:34:11.960
<v Speaker 1>the position of okay, well you know here we are

0:34:12.080 --> 0:34:15.680
<v Speaker 1>sort of um returning to varying degrees of a new

0:34:15.800 --> 0:34:18.440
<v Speaker 1>version of normal as people returned to their offices and

0:34:18.480 --> 0:34:21.200
<v Speaker 1>that sort of thing. And so for the first time

0:34:21.760 --> 0:34:25.000
<v Speaker 1>really in in two years, we're taking a sustained and

0:34:25.200 --> 0:34:28.160
<v Speaker 1>marginally less COVID inflicted. Look at where is the tech

0:34:28.200 --> 0:34:30.759
<v Speaker 1>industry now? Where are all these you know, big name

0:34:30.800 --> 0:34:33.160
<v Speaker 1>companies that you know, a lot many of us haven't.

0:34:33.600 --> 0:34:35.600
<v Speaker 1>I haven't been looking that squarely act for the past

0:34:35.640 --> 0:34:39.399
<v Speaker 1>couple of years. And what does the tech world look

0:34:39.480 --> 0:34:42.319
<v Speaker 1>like now? And where is it going? And with that

0:34:42.360 --> 0:34:44.640
<v Speaker 1>in mind, you know a lot of our best writers

0:34:44.800 --> 0:34:47.160
<v Speaker 1>and reporters here at Bloomberg News and on the Tech

0:34:47.200 --> 0:34:50.560
<v Speaker 1>team UH took a look at some of our our biggest,

0:34:50.600 --> 0:34:55.440
<v Speaker 1>bold faced name targets from Instagram and TikTok uh to

0:34:55.719 --> 0:34:58.600
<v Speaker 1>Google and all the way down, and then you know,

0:34:58.640 --> 0:35:01.880
<v Speaker 1>sort of looking forward to where tech world going. We

0:35:01.960 --> 0:35:05.200
<v Speaker 1>have a bunch of interesting looks both that things like

0:35:05.239 --> 0:35:07.719
<v Speaker 1>prediction markets that are sort of on the bubble of

0:35:07.880 --> 0:35:14.439
<v Speaker 1>regulation and biotech stories like this look at what they're

0:35:14.440 --> 0:35:17.960
<v Speaker 1>called better Odds Babies, the science of pologenic risk scoring

0:35:18.480 --> 0:35:21.040
<v Speaker 1>that might well just be the next big thing. So

0:35:21.160 --> 0:35:23.200
<v Speaker 1>one of the things that I loved about the package

0:35:23.200 --> 0:35:26.040
<v Speaker 1>was like, they're serious stuff, but then there's like the

0:35:26.080 --> 0:35:29.160
<v Speaker 1>perfect encapsulation of everything that just talking about is remember

0:35:29.200 --> 0:35:33.399
<v Speaker 1>the scooter craze. Want to start to feel a little

0:35:33.400 --> 0:35:37.680
<v Speaker 1>bit like a segue now, uh it survived the pandemic mostly, Jeff.

0:35:37.760 --> 0:35:40.960
<v Speaker 1>But why why why was it like such a perfect

0:35:41.160 --> 0:35:43.759
<v Speaker 1>story to include in this context. Well, like you're saying

0:35:43.760 --> 0:35:46.719
<v Speaker 1>a minute ago, Joel, that you know, right before the pandemic,

0:35:46.800 --> 0:35:50.440
<v Speaker 1>the bottom started to drop out of this wave of

0:35:50.719 --> 0:35:55.600
<v Speaker 1>basically decade long cash burning as a means of not

0:35:55.680 --> 0:35:59.080
<v Speaker 1>just survival, but as the main strategy for a huge

0:35:59.080 --> 0:36:03.680
<v Speaker 1>part of the venture or backed tech industry. And uh

0:36:03.680 --> 0:36:07.280
<v Speaker 1>so the scooter craze was well suited for that moment

0:36:07.360 --> 0:36:10.560
<v Speaker 1>where the whole deal was Okay, well you know this

0:36:10.680 --> 0:36:13.520
<v Speaker 1>or that mega fund is going to give you guys

0:36:14.200 --> 0:36:16.120
<v Speaker 1>nine figure checks on the regular to go out and

0:36:16.600 --> 0:36:20.040
<v Speaker 1>build an explosit monopoly. Now go do it. Um and

0:36:20.200 --> 0:36:23.200
<v Speaker 1>coming out of the pandemic for for a variety of reasons,

0:36:23.360 --> 0:36:26.480
<v Speaker 1>or you know, as people start to to need things

0:36:26.520 --> 0:36:30.320
<v Speaker 1>like scooters again, we come back to find these companies

0:36:30.360 --> 0:36:33.120
<v Speaker 1>sort of clinging to life to varying degrees and without

0:36:33.120 --> 0:36:36.520
<v Speaker 1>the easy access to capital that everybody got used to. Jeff.

0:36:36.520 --> 0:36:38.040
<v Speaker 1>I feel like one of the things that I feel

0:36:38.040 --> 0:36:39.879
<v Speaker 1>like we every guest and you often hear like pets

0:36:39.880 --> 0:36:44.120
<v Speaker 1>dot Com, pets dot Com, like, are we lining exactly?

0:36:44.760 --> 0:36:48.680
<v Speaker 1>Are we lining like this tech route that we're seeing,

0:36:48.920 --> 0:36:52.120
<v Speaker 1>is it similar to what we saw in two thousand?

0:36:52.280 --> 0:36:55.200
<v Speaker 1>I mean, are those comparisons fair or is it different?

0:36:55.560 --> 0:36:59.560
<v Speaker 1>I think we're still ways off the sort of industry

0:36:59.560 --> 0:37:02.160
<v Speaker 1>wide carnage that we saw at the end of the

0:37:02.239 --> 0:37:05.120
<v Speaker 1>dot com bubble, But Brad and Lazette are smart to

0:37:05.960 --> 0:37:07.839
<v Speaker 1>draw the comparison, at least in terms of the hype

0:37:07.840 --> 0:37:11.480
<v Speaker 1>machine between you know, the sort of infamous pets dot

0:37:11.520 --> 0:37:14.440
<v Speaker 1>com super Bowl ads and the Super Bowl ads we

0:37:14.440 --> 0:37:17.000
<v Speaker 1>saw this year with all those crypto celebrities. Yeah, the

0:37:17.040 --> 0:37:19.759
<v Speaker 1>crypt the crypto Pets comparison. My favorite was the Larry

0:37:19.800 --> 0:37:22.680
<v Speaker 1>David one because I'm just a big Larry David. There's

0:37:22.719 --> 0:37:27.960
<v Speaker 1>some other ones that are pretty good too, But U So,

0:37:28.239 --> 0:37:30.839
<v Speaker 1>you know, what does VC actually had to say about this,

0:37:30.920 --> 0:37:33.680
<v Speaker 1>because that figures into bradon was that story to bring

0:37:33.719 --> 0:37:37.080
<v Speaker 1>it back to today's big take, right, like because they're

0:37:37.160 --> 0:37:40.000
<v Speaker 1>undaunted really right? Yeah, for what it's worth, most of

0:37:40.040 --> 0:37:44.319
<v Speaker 1>the sort of mainline VC types that you would want

0:37:44.320 --> 0:37:46.239
<v Speaker 1>to talk to you and that Brandon Lizette went out

0:37:46.239 --> 0:37:48.799
<v Speaker 1>to for for this kind of piece, you know, kind

0:37:48.840 --> 0:37:51.680
<v Speaker 1>of said well, the next next thing is coming, like

0:37:52.719 --> 0:37:55.800
<v Speaker 1>this is going to expose the businesses that aren't ready

0:37:55.840 --> 0:37:58.239
<v Speaker 1>for the next moment for what they are, and the

0:37:58.400 --> 0:38:01.280
<v Speaker 1>people who have done the to prepare for a storm

0:38:01.320 --> 0:38:03.400
<v Speaker 1>like this, they're gonna be just fine. That was Senior

0:38:03.400 --> 0:38:06.400
<v Speaker 1>Features editor Jeff Muscus and Business Week editor Joel Webber

0:38:06.560 --> 0:38:09.279
<v Speaker 1>on the cover of this week's special Tech issue. You're

0:38:09.280 --> 0:38:11.920
<v Speaker 1>listening to Bloomberg Business Week coming out the secrets out

0:38:11.920 --> 0:38:14.319
<v Speaker 1>about a hidden gem in the Heartland, while the mayor

0:38:14.360 --> 0:38:17.040
<v Speaker 1>of a fast growing Tennessee hub says his city has

0:38:17.040 --> 0:38:30.319
<v Speaker 1>a chance to be America's best. This is Bloomberg. This

0:38:30.840 --> 0:38:34.200
<v Speaker 1>is Bloomberg Business this Week with Carol Masser and Bloomberg

0:38:34.320 --> 0:38:39.560
<v Speaker 1>Quick Takes Tim Stinovik from Bloomberg Radio. We are talking

0:38:39.640 --> 0:38:42.239
<v Speaker 1>some big macro global issues right now. You know that

0:38:42.320 --> 0:38:44.160
<v Speaker 1>we talk about it all the time on air, which

0:38:44.200 --> 0:38:46.960
<v Speaker 1>is why we also need to remind ourselves that it's

0:38:47.000 --> 0:38:49.640
<v Speaker 1>always important to check out things from the ground level up.

0:38:49.920 --> 0:38:52.240
<v Speaker 1>For an inside look at a market that's fast becoming

0:38:52.280 --> 0:38:56.160
<v Speaker 1>one of America's most desirable, we turn to Chattanooga, Tennessee,

0:38:56.239 --> 0:38:59.400
<v Speaker 1>and the mayor of that city, Tim Kelly. Chattanooga is

0:38:59.440 --> 0:39:01.319
<v Speaker 1>home to the kind tree is the fastest and most

0:39:01.360 --> 0:39:05.440
<v Speaker 1>pervasive internet service. It's unemployment rate is hovering your three percent,

0:39:05.800 --> 0:39:08.080
<v Speaker 1>and it's becoming a haven for people who have the

0:39:08.120 --> 0:39:11.080
<v Speaker 1>option to work remotely. In fact, it's so popular among

0:39:11.120 --> 0:39:14.120
<v Speaker 1>people looking to leave bigger cities that local sphere they

0:39:14.120 --> 0:39:17.080
<v Speaker 1>could be priced out of the housing market. It's getting there,

0:39:17.120 --> 0:39:19.560
<v Speaker 1>and so you know, we've jumped on it pretty quickly.

0:39:19.800 --> 0:39:22.800
<v Speaker 1>UM announced a thirty three million dollar allocation of a

0:39:22.840 --> 0:39:24.640
<v Speaker 1>city budget, which the city that has Chatanoo is a

0:39:24.680 --> 0:39:27.879
<v Speaker 1>pretty good chunk. Uh. And then I'm gonna use my

0:39:28.200 --> 0:39:30.799
<v Speaker 1>UM experience in the philanthropic world to really work with

0:39:30.800 --> 0:39:33.560
<v Speaker 1>our local foundations and national foundations to try to raise

0:39:34.160 --> 0:39:36.920
<v Speaker 1>a hundred million total and then also contribute a lot

0:39:36.960 --> 0:39:40.040
<v Speaker 1>of city property that we have towards the effort. But

0:39:40.040 --> 0:39:42.440
<v Speaker 1>but it is um, it's a form of inflation, and

0:39:42.520 --> 0:39:44.200
<v Speaker 1>you know you have to get on it early and often.

0:39:44.280 --> 0:39:47.280
<v Speaker 1>So we're we're where where there's a lot of buildings

0:39:47.280 --> 0:39:50.080
<v Speaker 1>going up. Thank god. You know, the suplat chains issues

0:39:50.080 --> 0:39:52.080
<v Speaker 1>seem to be slacking up a little bit. But UM,

0:39:52.239 --> 0:39:54.120
<v Speaker 1>we we are going to have to be very intentional

0:39:54.160 --> 0:39:57.240
<v Speaker 1>about increasing supply. What is typical cost of the house

0:39:57.560 --> 0:40:00.880
<v Speaker 1>uh for a family or housing for family, and how

0:40:00.960 --> 0:40:03.120
<v Speaker 1>much has it increased in the last two years. So

0:40:03.520 --> 0:40:05.920
<v Speaker 1>the stats I've got, I want to say, the median

0:40:05.960 --> 0:40:08.839
<v Speaker 1>household price five or seven years ago is like one

0:40:08.920 --> 0:40:11.879
<v Speaker 1>fifty nine and it's gone to I want to say,

0:40:11.920 --> 0:40:15.120
<v Speaker 1>to seventy nineties somewhere in there. So that's a pretty

0:40:15.160 --> 0:40:17.640
<v Speaker 1>meteoric jump. So mayor Kelly, you know that there are

0:40:17.640 --> 0:40:19.759
<v Speaker 1>people in the New York metro area saying, Okay, I'm

0:40:19.800 --> 0:40:22.360
<v Speaker 1>packing up and moving to Chattanooga. I mean, that's the

0:40:22.440 --> 0:40:27.359
<v Speaker 1>thing that's going on, right the perspective of exactly, I mean,

0:40:27.480 --> 0:40:29.640
<v Speaker 1>that's part of the appeal. It's sure, it is right,

0:40:29.640 --> 0:40:32.360
<v Speaker 1>there's no question about it. That plus plus the Internet,

0:40:32.360 --> 0:40:35.080
<v Speaker 1>plus all the green space, it's not really that complicated.

0:40:35.360 --> 0:40:38.040
<v Speaker 1>But but the trajectory has headed on. I mean, that's great.

0:40:38.080 --> 0:40:39.880
<v Speaker 1>That's what we're here to do, or I'm here to do,

0:40:39.920 --> 0:40:42.400
<v Speaker 1>is to try to sell Chattanooga and push economic growth.

0:40:42.400 --> 0:40:45.600
<v Speaker 1>But but again, my job is a Goldilocks problem, so

0:40:45.640 --> 0:40:48.400
<v Speaker 1>I have to have to have to push hard. You know,

0:40:48.760 --> 0:40:51.160
<v Speaker 1>I wanted to talk to you about Roe V. Wade

0:40:51.200 --> 0:40:55.279
<v Speaker 1>because it's a business store and Tennessee is one of

0:40:55.480 --> 0:40:57.759
<v Speaker 1>about a dozen states I believe they're thirteen that have

0:40:57.800 --> 0:41:00.840
<v Speaker 1>a so called trigger law, so abortion would be illegal

0:41:01.080 --> 0:41:03.719
<v Speaker 1>if the Supreme Court overturns Roe v. Wade. We see

0:41:03.719 --> 0:41:06.400
<v Speaker 1>companies speaking out about this, especially that companies that have

0:41:06.520 --> 0:41:09.280
<v Speaker 1>employees and states were so called trigger laws could take effect.

0:41:09.480 --> 0:41:11.520
<v Speaker 1>What would you say to somebody who's concerned about moving

0:41:11.560 --> 0:41:15.239
<v Speaker 1>to a state where abortion could become illegal? Well, I

0:41:15.640 --> 0:41:18.279
<v Speaker 1>am concerned about it, right, I mean, the break on

0:41:18.320 --> 0:41:21.160
<v Speaker 1>economic growth could be significant the flip side as a

0:41:21.320 --> 0:41:23.360
<v Speaker 1>as a city mayor, right, I kind of try to

0:41:23.360 --> 0:41:25.480
<v Speaker 1>live by the old serenity prayer and worry about what

0:41:25.520 --> 0:41:27.880
<v Speaker 1>I can control and not worry about what I can't control.

0:41:28.520 --> 0:41:30.600
<v Speaker 1>And that one is is well above my pay grade.

0:41:30.600 --> 0:41:32.719
<v Speaker 1>But but I am concerned as I think the most

0:41:32.800 --> 0:41:35.120
<v Speaker 1>most business minded people in the state of Tennessee are

0:41:35.800 --> 0:41:38.600
<v Speaker 1>um and I'll leave it at that, Okay, but I

0:41:38.640 --> 0:41:40.439
<v Speaker 1>am going to follow because you said you're concerned about

0:41:40.440 --> 0:41:42.799
<v Speaker 1>it being a break on economic growth. You could see

0:41:42.880 --> 0:41:46.959
<v Speaker 1>something like that slowing either companies coming to this, coming

0:41:46.960 --> 0:41:50.560
<v Speaker 1>to the city, or expanding within the city. Yeah, yes,

0:41:50.600 --> 0:41:53.320
<v Speaker 1>of course, right, I mean, I think history has shown

0:41:53.600 --> 0:41:57.440
<v Speaker 1>that companies and workers, particularly the knowledge economy, want to

0:41:57.440 --> 0:42:01.319
<v Speaker 1>be in diverse progressive cities. That right, and and that

0:42:01.440 --> 0:42:05.520
<v Speaker 1>is sort of antithetical, uh to running the opposite current

0:42:05.880 --> 0:42:09.920
<v Speaker 1>from from from overturning Roy wade Um that said, you know,

0:42:09.960 --> 0:42:12.240
<v Speaker 1>Tennessee has always been a very pro business state and

0:42:12.719 --> 0:42:15.480
<v Speaker 1>has has pro business leadership. I will will see how

0:42:15.480 --> 0:42:17.080
<v Speaker 1>it all plays out, but it is it is of

0:42:17.080 --> 0:42:19.120
<v Speaker 1>concern for us, you know. I do want to point out,

0:42:19.200 --> 0:42:22.400
<v Speaker 1>as full disclosure, Chattanooga among the first AID cities selected

0:42:22.480 --> 0:42:25.880
<v Speaker 1>for a nationwide initiative to improve government performance and transparency

0:42:25.880 --> 0:42:29.520
<v Speaker 1>through civic data. We're talking about Bloomberg Philanthropies, What Works

0:42:29.520 --> 0:42:33.200
<v Speaker 1>Cities and which is providing support and training for midsize cities,

0:42:33.239 --> 0:42:35.600
<v Speaker 1>including your city. I mean, what does it mean to

0:42:35.640 --> 0:42:39.200
<v Speaker 1>be a modern city today? Well, again, I guess I'm

0:42:39.280 --> 0:42:42.600
<v Speaker 1>if I came at it from business and philanthropy, not

0:42:42.680 --> 0:42:45.560
<v Speaker 1>from politics, And is that an advantage. I think it's

0:42:45.600 --> 0:42:48.320
<v Speaker 1>a huge advantage. I mean again, Mike Bloomberg of candidly

0:42:48.400 --> 0:42:50.480
<v Speaker 1>is my hero, right, I mean like I come at

0:42:50.480 --> 0:42:52.920
<v Speaker 1>it from the same direction that he did. You know,

0:42:53.400 --> 0:42:57.279
<v Speaker 1>executive politics is a very very different, non ideological exercise

0:42:57.520 --> 0:43:01.279
<v Speaker 1>than legislative politics. My job is to run the city

0:43:01.520 --> 0:43:03.759
<v Speaker 1>like a Swiss watch right to to to really have

0:43:03.840 --> 0:43:06.239
<v Speaker 1>the machinery of government work. And I don't think that's

0:43:06.239 --> 0:43:10.040
<v Speaker 1>a trivial undertaking because we ran in my whole campaign

0:43:10.040 --> 0:43:13.080
<v Speaker 1>based on filling potholes, which seemed really probably a bad

0:43:13.080 --> 0:43:16.319
<v Speaker 1>analogy but pedestrian. But what occurred to me through the

0:43:16.360 --> 0:43:18.960
<v Speaker 1>course of the campaign was people want to know that

0:43:19.000 --> 0:43:21.000
<v Speaker 1>government can solve their problems. And if you can't solve

0:43:21.040 --> 0:43:24.040
<v Speaker 1>their simplest problems, they're not gonna trust you to solve

0:43:24.080 --> 0:43:27.799
<v Speaker 1>more abstract problems. I mean democracy. I think it's fair

0:43:27.800 --> 0:43:30.200
<v Speaker 1>to say as an institution is under is under threat.

0:43:30.239 --> 0:43:32.160
<v Speaker 1>And I think cities are where we can prove that

0:43:32.200 --> 0:43:35.800
<v Speaker 1>democracy works and that government can still solve people's problems,

0:43:35.880 --> 0:43:39.319
<v Speaker 1>but all people, all people's problems. How do we make

0:43:39.360 --> 0:43:41.920
<v Speaker 1>sure of that? Because that's that's the world we are in. Here.

0:43:41.960 --> 0:43:45.240
<v Speaker 1>We come off as two year pandemic, right uh, and

0:43:45.440 --> 0:43:48.960
<v Speaker 1>we see the gaps have just widened absolutely. And so

0:43:49.000 --> 0:43:51.680
<v Speaker 1>the thesis of my campaign not to get too political, was,

0:43:51.880 --> 0:43:55.360
<v Speaker 1>you know, one Chattanooga, I published a forty page strategic

0:43:55.400 --> 0:44:00.319
<v Speaker 1>plan that's basically relies on two tenants. One is, you know,

0:44:00.400 --> 0:44:03.600
<v Speaker 1>creating government that works better for all Chattanoogan's. But the

0:44:03.640 --> 0:44:06.279
<v Speaker 1>other one, very frankly, is getting the difficult topics on

0:44:06.320 --> 0:44:08.560
<v Speaker 1>the table and talking about them until we fix them.

0:44:08.719 --> 0:44:11.800
<v Speaker 1>And that's racial equity, right, And it's not. As Raphael

0:44:11.840 --> 0:44:15.840
<v Speaker 1>Bostick eloquently said to the Atlanta Federal Reserve, racism is

0:44:15.840 --> 0:44:19.080
<v Speaker 1>is expensive. It doesn't work. And so you know, the

0:44:19.120 --> 0:44:21.960
<v Speaker 1>gaps between the black and the white community and Chattanooga

0:44:22.040 --> 0:44:25.520
<v Speaker 1>are are worse than they are nationally and it has

0:44:25.560 --> 0:44:28.120
<v Speaker 1>to change. Right. So that's that is a very explicit

0:44:28.120 --> 0:44:30.400
<v Speaker 1>goal for us, is to close the gaps in average

0:44:30.400 --> 0:44:34.000
<v Speaker 1>income and network between our black and white communities. And again, look,

0:44:34.000 --> 0:44:36.040
<v Speaker 1>I'm a startup guy, I'm an entrepreneur. A lot of

0:44:36.040 --> 0:44:37.840
<v Speaker 1>it will be focused there, a lot of it's focused

0:44:37.880 --> 0:44:41.560
<v Speaker 1>on workforce development, adult learners, and and of course good

0:44:41.600 --> 0:44:45.000
<v Speaker 1>old fashioned education. We need to fund from early childhood

0:44:45.040 --> 0:44:48.279
<v Speaker 1>to post secondary. We need to fund our educational institutions better.

0:44:48.360 --> 0:44:50.440
<v Speaker 1>All Right. So I'm gonna say, I feel like we've

0:44:50.480 --> 0:44:55.000
<v Speaker 1>been having these conversations and I'm not I'm I'm targeting

0:44:55.000 --> 0:44:57.240
<v Speaker 1>you because you're here, but I mean it more broadly,

0:44:57.320 --> 0:44:59.160
<v Speaker 1>and the same thing, you know, after George Floyd, like

0:44:59.200 --> 0:45:02.040
<v Speaker 1>these were not new conversations. So what is it? So

0:45:02.040 --> 0:45:04.560
<v Speaker 1>many people say, well, the people who are most impacted

0:45:04.560 --> 0:45:06.719
<v Speaker 1>don't have a seat at the table, right, So so

0:45:06.800 --> 0:45:08.200
<v Speaker 1>what would you say if you could pick one or

0:45:08.200 --> 0:45:10.719
<v Speaker 1>two things that you think would change some of the

0:45:10.760 --> 0:45:12.919
<v Speaker 1>inequities that are out there, whether it's black, white, whether

0:45:12.960 --> 0:45:16.640
<v Speaker 1>it's you know, well, look, I mean it's to some

0:45:16.719 --> 0:45:18.960
<v Speaker 1>extent it's an attitudinal thing. A good friend of mine

0:45:19.080 --> 0:45:22.239
<v Speaker 1>ran against me, is mayor, a black man, and I won,

0:45:22.640 --> 0:45:26.120
<v Speaker 1>you know, and um and I if there was a consolation,

0:45:26.200 --> 0:45:29.120
<v Speaker 1>we're you know, we're still quite close. You know. Racism

0:45:29.239 --> 0:45:31.200
<v Speaker 1>is a problem for the black community, but it's a

0:45:31.200 --> 0:45:34.400
<v Speaker 1>problem with white people. Right. So I think as a

0:45:34.440 --> 0:45:37.800
<v Speaker 1>white candidate can can do some things to help close

0:45:37.840 --> 0:45:40.480
<v Speaker 1>those gaps that that a black candidate might not be

0:45:40.520 --> 0:45:41.920
<v Speaker 1>able to do. And that's what I try to do

0:45:42.000 --> 0:45:44.160
<v Speaker 1>on a daily basis, right, just to keep having those

0:45:44.200 --> 0:45:47.920
<v Speaker 1>conversations in a very very intentional way, and again not

0:45:48.040 --> 0:45:50.960
<v Speaker 1>in a political or polemical way, but in almost a

0:45:51.040 --> 0:45:54.320
<v Speaker 1>utilitarian way. Right, this this doesn't work, it's it's not working.

0:45:54.760 --> 0:45:58.120
<v Speaker 1>That was Tim Kelly, mayor of Chattanooga, Tennessee. We should

0:45:58.160 --> 0:46:00.560
<v Speaker 1>note that Chattanooga was among the city's elected for a

0:46:00.640 --> 0:46:05.040
<v Speaker 1>nationwide initiative to improve government performance and transparency through civic data.

0:46:05.480 --> 0:46:08.920
<v Speaker 1>That initiative by Bloomberg Philanthropies. It is founded and supported

0:46:08.920 --> 0:46:11.400
<v Speaker 1>by Michael R. Bloomberg, the founder and majority owner of

0:46:11.440 --> 0:46:14.160
<v Speaker 1>Bloomberg LP. Still to come on Bloomberg Business Week. Mark

0:46:14.239 --> 0:46:17.719
<v Speaker 1>Zuckerberg is so worried about TikTok that is blowing up Instagram,

0:46:17.760 --> 0:46:20.640
<v Speaker 1>which of course he owns. Right Yeah, Facebook bought it

0:46:20.640 --> 0:46:22.719
<v Speaker 1>about a decade ago for a billion dollars. It looks

0:46:22.719 --> 0:46:26.239
<v Speaker 1>like probably the best investment Facebook ever made. This is

0:46:26.239 --> 0:46:36.520
<v Speaker 1>Bloomberg Broadcasting from the financial capital of the world Bloomberg

0:46:36.560 --> 0:46:40.040
<v Speaker 1>eleven Frio in New York to Washington, d C. Bloomberg

0:46:41.040 --> 0:46:44.239
<v Speaker 1>to Boston, Bloomberg one O six one to San Francisco,

0:46:44.320 --> 0:46:47.759
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Chado one

0:46:47.840 --> 0:46:51.000
<v Speaker 1>nineteen and around the globe the Bloomberg Business app and

0:46:51.040 --> 0:46:56.359
<v Speaker 1>Bloomberg Radio dot com. This is Bloomberg Business Week. At

0:46:56.400 --> 0:46:59.960
<v Speaker 1>Middle Platforms annual shareholder meeting this week, CEO Mark Zuckerber

0:47:00.440 --> 0:47:03.400
<v Speaker 1>and founder, of course of the company said that the

0:47:03.440 --> 0:47:07.400
<v Speaker 1>company will lose a significant that was Zuck's word amount

0:47:07.440 --> 0:47:09.359
<v Speaker 1>of money in the next three to five years as

0:47:09.400 --> 0:47:13.200
<v Speaker 1>it builds out the metaverse Meta. The company formerly known

0:47:13.239 --> 0:47:16.239
<v Speaker 1>as Facebook also wants more people using its short form

0:47:16.360 --> 0:47:19.200
<v Speaker 1>Instagram video feature. It's called reels. You've probably seen it

0:47:19.200 --> 0:47:21.879
<v Speaker 1>if you've been scrolling through your feed lately, and it's

0:47:21.920 --> 0:47:26.200
<v Speaker 1>copying its biggest social media competitor, TikTok, that appears at

0:47:26.280 --> 0:47:28.600
<v Speaker 1>least to be the game plan. Bloomberg News Big Tech

0:47:28.600 --> 0:47:32.120
<v Speaker 1>team leader Sarah Fryer and Business Week editor Joe Weber explain,

0:47:32.719 --> 0:47:35.719
<v Speaker 1>it's not like that that strategy that has kind of

0:47:35.760 --> 0:47:39.840
<v Speaker 1>helped um, you know, Facebook reached three billion people around

0:47:39.840 --> 0:47:43.680
<v Speaker 1>the world, always works. But they have ran up against

0:47:43.680 --> 0:47:47.360
<v Speaker 1>a competitor the likes of which they have not really

0:47:47.440 --> 0:47:50.920
<v Speaker 1>had this much of an existential dread about. And that

0:47:51.080 --> 0:47:54.759
<v Speaker 1>competitor is TikTok. And part of what makes TikTok go

0:47:55.320 --> 0:47:59.480
<v Speaker 1>so well and has taken off during the pandemic is

0:47:59.520 --> 0:48:03.040
<v Speaker 1>that and its ability to capture this youth culture. Is

0:48:03.080 --> 0:48:06.520
<v Speaker 1>this algorithm that really surfaces people who who maybe you

0:48:06.560 --> 0:48:09.840
<v Speaker 1>have never even used the platform before, and it harnesses

0:48:10.640 --> 0:48:12.799
<v Speaker 1>it is this drug, and there's a sense of discovery

0:48:13.320 --> 0:48:16.560
<v Speaker 1>and when you tap into what Facebook has it maybe

0:48:16.719 --> 0:48:20.680
<v Speaker 1>doesn't feel the same and the you know, as Facebook

0:48:20.680 --> 0:48:24.880
<v Speaker 1>here tries to pivot into the metaverse. Reels is the

0:48:24.960 --> 0:48:28.840
<v Speaker 1>Instagram product that Sarah Fryer has written about here. Facebook

0:48:28.920 --> 0:48:32.799
<v Speaker 1>is putting meta, is putting a ton of weight on reels,

0:48:32.800 --> 0:48:36.280
<v Speaker 1>this feature within Instagram to be the thing that takes

0:48:36.280 --> 0:48:39.200
<v Speaker 1>on TikTok. How is that going so far? Sarah, Well,

0:48:39.239 --> 0:48:44.239
<v Speaker 1>it's really a big gamble. I mean, what they're doing here,

0:48:44.320 --> 0:48:48.080
<v Speaker 1>it's hard to oversee how much is changing Instagram. Instagram

0:48:48.120 --> 0:48:53.279
<v Speaker 1>teams to prominence based on its aspirational lifestyle photography. You know,

0:48:53.560 --> 0:48:55.200
<v Speaker 1>the stuff you would go and you'd scroll and you

0:48:55.320 --> 0:49:00.000
<v Speaker 1>see people on their vacations, they're having their nice meals. Um.

0:49:00.080 --> 0:49:04.280
<v Speaker 1>This this reels experience. It's all videos, short form video,

0:49:05.000 --> 0:49:08.920
<v Speaker 1>and they're forcing it into every users speed. So when

0:49:08.920 --> 0:49:11.400
<v Speaker 1>you scroll through those nice photos, you're going to get

0:49:11.440 --> 0:49:14.560
<v Speaker 1>these videos of sound, right, and if you quick on them,

0:49:14.880 --> 0:49:17.560
<v Speaker 1>you're in in real you can't. It's like hard to

0:49:17.600 --> 0:49:20.440
<v Speaker 1>get out of it. I I've you know, watch people

0:49:20.520 --> 0:49:23.640
<v Speaker 1>try this um and and just get really confused and like, okay,

0:49:23.640 --> 0:49:27.279
<v Speaker 1>what's happening to Instagram? And it might even get more

0:49:27.360 --> 0:49:30.440
<v Speaker 1>redesigned in that direction, you might eventually open Instagram and

0:49:30.480 --> 0:49:34.480
<v Speaker 1>it's all the short form videos basically essentially TikTok. So

0:49:34.840 --> 0:49:38.200
<v Speaker 1>it's not just that they're trying to copy TikTok, it's

0:49:38.280 --> 0:49:44.200
<v Speaker 1>that they are basically completely reinventing Instagram in the process

0:49:44.640 --> 0:49:48.400
<v Speaker 1>because they're so desperate to bring back that teen demographic,

0:49:48.480 --> 0:49:51.880
<v Speaker 1>which the Zuckerberg sees as the future. I mean, these people,

0:49:51.920 --> 0:49:54.160
<v Speaker 1>they develop their habits, and they have their habits, they

0:49:54.200 --> 0:49:57.000
<v Speaker 1>have their communities, they've established it, and he wants them

0:49:57.040 --> 0:50:01.279
<v Speaker 1>to be establishing it on his platforms. And Instagram is

0:50:01.440 --> 0:50:04.680
<v Speaker 1>his It's become like his Swiss army knife to the

0:50:04.719 --> 0:50:08.719
<v Speaker 1>team demographic, which has made Instagram incredibly confusing and packed

0:50:08.800 --> 0:50:12.600
<v Speaker 1>the features. And um, you know it's a risk. It's

0:50:12.600 --> 0:50:15.080
<v Speaker 1>a big risk because it's such an important property. It's

0:50:15.200 --> 0:50:18.200
<v Speaker 1>it's the main revenue driver for Facebook on the main

0:50:18.239 --> 0:50:23.279
<v Speaker 1>revenue growth driver, I say, and you know they're they're

0:50:23.360 --> 0:50:26.600
<v Speaker 1>risking it to tibet the farm on becoming TikTok. Walk

0:50:26.680 --> 0:50:31.080
<v Speaker 1>us through that confusion that that users are are confronted

0:50:31.120 --> 0:50:34.319
<v Speaker 1>with when they now launch Instagram, which used to be

0:50:34.400 --> 0:50:41.239
<v Speaker 1>this well curated, square boxed uh platform. Right, Um, and

0:50:41.320 --> 0:50:44.280
<v Speaker 1>you could curate it and it was awesome and very simple.

0:50:44.320 --> 0:50:46.359
<v Speaker 1>What what does it look like now and what could

0:50:46.400 --> 0:50:49.239
<v Speaker 1>it become? Because you have some interesting reporting on that well,

0:50:49.360 --> 0:50:50.880
<v Speaker 1>and in the way I described it in the story,

0:50:50.960 --> 0:50:53.800
<v Speaker 1>it's just like it's like you're you're cruising to required

0:50:53.960 --> 0:50:55.920
<v Speaker 1>art gallery, neutral in the corner, and you're in a

0:50:56.000 --> 0:50:58.840
<v Speaker 1>dance party. It can be very jarring if you're in

0:50:58.880 --> 0:51:03.680
<v Speaker 1>the mode of silence images and then you go into sound. Um,

0:51:03.960 --> 0:51:07.080
<v Speaker 1>your brain is just working differently. And so I think

0:51:07.160 --> 0:51:10.759
<v Speaker 1>that what people come to Instagram for um. You know,

0:51:10.920 --> 0:51:14.000
<v Speaker 1>people have spent years, spent more than a decade curating

0:51:14.040 --> 0:51:17.120
<v Speaker 1>who they follow on Instagram. Now when you go to Instagram,

0:51:17.120 --> 0:51:20.120
<v Speaker 1>the top thing you are going to get it suggestions.

0:51:20.360 --> 0:51:22.759
<v Speaker 1>Your feet is going to become full of stuff that

0:51:22.920 --> 0:51:25.120
<v Speaker 1>you didn't say you wanted, and a lot of it

0:51:25.160 --> 0:51:27.680
<v Speaker 1>is going to be experimental and not based on what

0:51:27.719 --> 0:51:30.960
<v Speaker 1>you've been following before. And that's that's a huge bet

0:51:31.040 --> 0:51:34.279
<v Speaker 1>for Facebook at large. They want to become more about discovery.

0:51:34.440 --> 0:51:36.640
<v Speaker 1>For the last fourteen years, since the invention of the

0:51:36.640 --> 0:51:38.680
<v Speaker 1>New Seeds, they've been really good at showing you what

0:51:38.719 --> 0:51:41.239
<v Speaker 1>they already know you want to see. Now it's about

0:51:41.280 --> 0:51:44.120
<v Speaker 1>showing you stuff that you never even knew you wanted

0:51:44.120 --> 0:51:46.960
<v Speaker 1>to see, which TikTok is really good at and Facebook

0:51:47.040 --> 0:51:50.000
<v Speaker 1>is really not yet. That was Bloomberg News Big Tech

0:51:50.040 --> 0:51:53.200
<v Speaker 1>team leader Sarah Fryer along with Business Week editor Joe Webber.

0:51:53.400 --> 0:51:56.279
<v Speaker 1>You're listening to Bloomberg business Week. Coming up, lessons from

0:51:56.280 --> 0:51:58.560
<v Speaker 1>a life in Silicon Valley from one of the inventors

0:51:58.600 --> 0:52:01.840
<v Speaker 1>of the iPod, and the warning from him about the

0:52:01.840 --> 0:52:04.440
<v Speaker 1>device addiction that comes with many of the popular social

0:52:04.440 --> 0:52:07.640
<v Speaker 1>media platforms that we have been talking about. Former Steve

0:52:07.719 --> 0:52:11.080
<v Speaker 1>Jobs advisor and the creator of Nest joins us. Next,

0:52:11.120 --> 0:52:25.239
<v Speaker 1>that's Tony Fidel. This is Bloomberg. You're listening to Bloomberg

0:52:25.280 --> 0:52:28.879
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes. Tim

0:52:28.960 --> 0:52:33.400
<v Speaker 1>Stinovik from Bloomberg Radio. Our next guest is credited with

0:52:33.440 --> 0:52:36.720
<v Speaker 1>creating the iPod. He's actually created a few companies, also

0:52:36.920 --> 0:52:39.960
<v Speaker 1>with building out the iPhone and founding the smart home

0:52:40.000 --> 0:52:42.760
<v Speaker 1>company Nest. He spent more than nine years at Apple,

0:52:42.840 --> 0:52:46.279
<v Speaker 1>including being advisor to Steve Jobs, of course, then the

0:52:46.320 --> 0:52:49.440
<v Speaker 1>CEO and co founder of Apple. He's also warned us

0:52:49.440 --> 0:52:53.720
<v Speaker 1>about the dangers of device addiction and Silicon Valley's responsibility

0:52:53.760 --> 0:52:57.320
<v Speaker 1>to fix it. Tony Fidel is now principal at Future Shape.

0:52:57.520 --> 0:52:59.920
<v Speaker 1>It funds early stage companies and invest in what he

0:53:00.080 --> 0:53:03.759
<v Speaker 1>calls quote deep technology. This was an interesting conversation. Tony's out,

0:53:03.800 --> 0:53:05.600
<v Speaker 1>by the way, with a new book. It is entitled

0:53:05.600 --> 0:53:09.799
<v Speaker 1>Build an Unorthodox God to Making Things Worth Making. We

0:53:09.880 --> 0:53:13.080
<v Speaker 1>began our conversation by asking him about Apple's recent announcement

0:53:13.120 --> 0:53:18.160
<v Speaker 1>that it's discontinuing the iPod. It's bitter sweet, obviously if

0:53:18.200 --> 0:53:21.040
<v Speaker 1>you see your baby go. But you know, at the

0:53:21.160 --> 0:53:24.280
<v Speaker 1>end of the day, the march of technology, the drumbeat

0:53:24.320 --> 0:53:27.560
<v Speaker 1>of technology never stops, right, And I've been in this

0:53:27.640 --> 0:53:30.160
<v Speaker 1>business long enough to know that you can't get to

0:53:30.560 --> 0:53:33.560
<v Speaker 1>you know, too wedd into any one thing because you know,

0:53:33.640 --> 0:53:36.080
<v Speaker 1>you might have to eat your own And that's exactly

0:53:36.120 --> 0:53:40.480
<v Speaker 1>what the iPhone did. You know, the iPod um created

0:53:40.520 --> 0:53:44.240
<v Speaker 1>the conditions at Apple to be able to make the iPhone.

0:53:44.320 --> 0:53:46.880
<v Speaker 1>So without the iPod, there would have been no iPhone.

0:53:46.960 --> 0:53:50.960
<v Speaker 1>So it feels really good to know that what we

0:53:51.000 --> 0:53:53.799
<v Speaker 1>did in the iPod and brought Apple into where it

0:53:54.000 --> 0:53:57.919
<v Speaker 1>is today. You know, it's yeah, it was last week.

0:53:57.960 --> 0:54:01.239
<v Speaker 1>I guess the most valuable company on the planet, and

0:54:01.600 --> 0:54:05.280
<v Speaker 1>that was because of the iPods. Wells really really wonderful

0:54:05.280 --> 0:54:07.040
<v Speaker 1>to know. Well. And I talked to us about your

0:54:07.080 --> 0:54:09.480
<v Speaker 1>journey because that's so much a part of this book,

0:54:09.719 --> 0:54:13.879
<v Speaker 1>um build and and who you wanted to read this

0:54:13.960 --> 0:54:16.439
<v Speaker 1>book and what lessons you hope are what you hope

0:54:16.600 --> 0:54:20.040
<v Speaker 1>people would take away from reading it? Well, I think

0:54:20.320 --> 0:54:24.239
<v Speaker 1>you know. I stepped back and I thought about the

0:54:24.280 --> 0:54:26.120
<v Speaker 1>mentors that I've had over the years. And that's the

0:54:26.160 --> 0:54:27.880
<v Speaker 1>reason why I'm able to talk to you today is

0:54:27.960 --> 0:54:30.560
<v Speaker 1>those people helped me. And if I didn't get that

0:54:30.640 --> 0:54:33.399
<v Speaker 1>help back in the day, maybe I would not be here.

0:54:33.760 --> 0:54:36.960
<v Speaker 1>And so when I thought about those mentors, most of

0:54:37.000 --> 0:54:40.040
<v Speaker 1>them had died, and I thought, oh, it's now my

0:54:40.160 --> 0:54:42.319
<v Speaker 1>turn to be mentor, And so how can I do

0:54:42.360 --> 0:54:45.640
<v Speaker 1>that at scale and take the journeys through companies like

0:54:45.719 --> 0:54:49.239
<v Speaker 1>General Magic and Phillips and Apple and Nest and all

0:54:49.280 --> 0:54:53.360
<v Speaker 1>the lessons learned on building transformative technology and really the

0:54:53.400 --> 0:54:56.600
<v Speaker 1>books about human nature, so which so I'm trying to

0:54:56.640 --> 0:54:59.520
<v Speaker 1>really go for you know, what were you if you

0:54:59.520 --> 0:55:01.279
<v Speaker 1>were in high school or if you're in college or

0:55:01.280 --> 0:55:04.239
<v Speaker 1>a new grad. What do you need to know? What

0:55:04.400 --> 0:55:07.080
<v Speaker 1>you look behind the scenes of the product that you

0:55:07.080 --> 0:55:10.080
<v Speaker 1>probably grew up with and and how those were developed.

0:55:10.280 --> 0:55:12.319
<v Speaker 1>But not just like from a technical point of view,

0:55:12.360 --> 0:55:15.240
<v Speaker 1>but from a human nature point of view, building your career,

0:55:15.640 --> 0:55:20.200
<v Speaker 1>building products, building teams, companies, businesses. So it's all about

0:55:20.400 --> 0:55:23.320
<v Speaker 1>trying to give back to help those those those people

0:55:23.600 --> 0:55:27.600
<v Speaker 1>with their careers um and and hopefully one day they'll

0:55:27.680 --> 0:55:29.799
<v Speaker 1>change the world as well well. So how did Steve

0:55:29.880 --> 0:55:32.799
<v Speaker 1>Jobs help you? One by giving us an environment to

0:55:32.840 --> 0:55:35.680
<v Speaker 1>actually thrive to be able to create the iPod That

0:55:35.760 --> 0:55:37.879
<v Speaker 1>was the first thing. But the other one is really

0:55:37.920 --> 0:55:42.880
<v Speaker 1>to learn about storytelling in detail. And what happens is

0:55:42.880 --> 0:55:46.680
<v Speaker 1>is you really need to not just create technology for

0:55:46.760 --> 0:55:49.120
<v Speaker 1>technology's sake. That's what happened to General Magic, and that's

0:55:49.120 --> 0:55:52.000
<v Speaker 1>what I learned so painfully up the disaster that was

0:55:52.040 --> 0:55:56.880
<v Speaker 1>that company. And so watching him masterfully tell a story,

0:55:57.080 --> 0:56:01.840
<v Speaker 1>a non fictional story, through marketing and through the products

0:56:01.840 --> 0:56:04.799
<v Speaker 1>that we created and all the customer touch points, you know,

0:56:04.920 --> 0:56:07.279
<v Speaker 1>you get to see a master at work. And then

0:56:07.320 --> 0:56:10.040
<v Speaker 1>we were able to then take those lessons and create

0:56:10.040 --> 0:56:12.680
<v Speaker 1>a company like nest and and change the world there

0:56:12.760 --> 0:56:15.799
<v Speaker 1>with a small, tiny team because we learned how to

0:56:15.840 --> 0:56:18.120
<v Speaker 1>do it right. Tell you. What I wanted to ask

0:56:18.160 --> 0:56:21.680
<v Speaker 1>you is what's worth making in today's environment? Yeah, how

0:56:21.680 --> 0:56:23.319
<v Speaker 1>do you? How do you make things worth making? So

0:56:23.600 --> 0:56:26.239
<v Speaker 1>I always start with the pain. I'd much rather go

0:56:26.360 --> 0:56:29.239
<v Speaker 1>where customers have pain. I don't want to give them

0:56:29.320 --> 0:56:34.800
<v Speaker 1>vitamins customers who some people like vitamins, not everyone needs them.

0:56:34.920 --> 0:56:37.160
<v Speaker 1>When you have pain, you need to, you need to,

0:56:37.280 --> 0:56:39.719
<v Speaker 1>you know, just squash that pain down. And it's even

0:56:39.760 --> 0:56:41.760
<v Speaker 1>better if you if you give them a pain killer

0:56:42.080 --> 0:56:44.640
<v Speaker 1>and a superpower at the same time, so they can

0:56:44.680 --> 0:56:47.439
<v Speaker 1>do things with the product or service that they never

0:56:47.480 --> 0:56:50.360
<v Speaker 1>thought possible before, and they feel like there's they have

0:56:50.520 --> 0:56:53.200
<v Speaker 1>new new superpowers. And so you really have to focus

0:56:53.280 --> 0:56:55.399
<v Speaker 1>on the pain and do it in a way that

0:56:55.560 --> 0:56:59.359
<v Speaker 1>people feel really amazing about it. Okay, so it's clear

0:56:59.360 --> 0:57:02.040
<v Speaker 1>how you did that at Nest with the Nest Learning thermostat,

0:57:02.600 --> 0:57:06.359
<v Speaker 1>a product that continues, I think to solve a pain

0:57:06.400 --> 0:57:09.080
<v Speaker 1>point in many consumers lives. We both had them, Yeah,

0:57:09.120 --> 0:57:12.920
<v Speaker 1>we both have them, and um, Tony, but but where's

0:57:12.960 --> 0:57:15.840
<v Speaker 1>the pain? Where's the pain today? Because I look around

0:57:15.840 --> 0:57:18.160
<v Speaker 1>and I see the innovation at a company like Meta Platforms,

0:57:18.200 --> 0:57:21.120
<v Speaker 1>for example, and that's the metaverse. Or do we feel

0:57:21.120 --> 0:57:22.720
<v Speaker 1>pain in the real world and need to be in

0:57:22.720 --> 0:57:26.360
<v Speaker 1>the metaverse. I feel real pain from the climate crisis

0:57:26.400 --> 0:57:29.240
<v Speaker 1>we have, in the health crisis we have, and our

0:57:29.320 --> 0:57:32.480
<v Speaker 1>social crisis is we have that we're generated out of

0:57:33.160 --> 0:57:37.640
<v Speaker 1>disintermediation between humans. It first started with text and video

0:57:37.760 --> 0:57:39.800
<v Speaker 1>and photos. And now we're gonna say we're going to

0:57:39.840 --> 0:57:42.040
<v Speaker 1>go in the metaverse and we're going to get connected

0:57:42.120 --> 0:57:45.640
<v Speaker 1>and dance and have meetings. To me, that's toxic. We've

0:57:45.640 --> 0:57:47.680
<v Speaker 1>seen what it's done in the past. You're not going

0:57:47.760 --> 0:57:49.440
<v Speaker 1>to get into the metaverse. People are not going to

0:57:49.520 --> 0:57:51.240
<v Speaker 1>want to go and live in there and dance in

0:57:51.280 --> 0:57:55.080
<v Speaker 1>there and and connect. We need to have controls on

0:57:55.200 --> 0:57:57.760
<v Speaker 1>that stuff before we ever. You know, we've been talking

0:57:57.800 --> 0:58:00.760
<v Speaker 1>about controls on text and Twitter, all these other things,

0:58:01.160 --> 0:58:04.680
<v Speaker 1>these social platforms. Why we want a new environment where

0:58:04.840 --> 0:58:08.120
<v Speaker 1>disconnects us even more and allows more toxicity to grow.

0:58:09.200 --> 0:58:11.720
<v Speaker 1>Let's fix the social problems we have on the with

0:58:11.800 --> 0:58:14.760
<v Speaker 1>the technology we have, Let's not create even more of them.

0:58:14.800 --> 0:58:17.600
<v Speaker 1>So let's go and also let's fix the problems in

0:58:17.600 --> 0:58:20.600
<v Speaker 1>the real world, the climate crisis that we have. There

0:58:20.640 --> 0:58:23.120
<v Speaker 1>are so many things that we need to address right now,

0:58:23.480 --> 0:58:27.400
<v Speaker 1>and this these these goals that we have are coming

0:58:27.480 --> 0:58:31.720
<v Speaker 1>so quickly. If not, we could lose it all. It's it's,

0:58:31.800 --> 0:58:35.600
<v Speaker 1>it's it's it's absolutely astonishing to me that we are

0:58:35.800 --> 0:58:41.440
<v Speaker 1>diverting incredible, smart, brilliant brains and resources to things that

0:58:41.520 --> 0:58:44.800
<v Speaker 1>are not solving the real problems that we have today. So,

0:58:45.200 --> 0:58:48.680
<v Speaker 1>you know, you talk about social um and the social universe,

0:58:48.800 --> 0:58:52.000
<v Speaker 1>do you think Elon Musk is someone who can fix

0:58:52.480 --> 0:58:57.120
<v Speaker 1>Twitter to some extent um and some of the downside

0:58:57.320 --> 0:58:59.880
<v Speaker 1>of that social media platform. And I don't think I'm

0:59:00.040 --> 0:59:02.440
<v Speaker 1>saying any thing subjective. I think many would argue that

0:59:02.800 --> 0:59:04.080
<v Speaker 1>it can do a lot of good, but it can

0:59:04.120 --> 0:59:07.600
<v Speaker 1>also do a lot of harm like other social media. Absolutely,

0:59:07.640 --> 0:59:10.439
<v Speaker 1>it's not just Twitter, there's so many things. But could

0:59:10.520 --> 0:59:13.000
<v Speaker 1>he could he fix it? He could fix it if

0:59:13.000 --> 0:59:14.600
<v Speaker 1>he wants to fix it in the right way. I

0:59:14.640 --> 0:59:17.160
<v Speaker 1>think what we have to understand here is we can't

0:59:17.160 --> 0:59:20.400
<v Speaker 1>just go putting people back onto the Twitter platform if

0:59:20.440 --> 0:59:22.959
<v Speaker 1>we don't change the environment at which they come back

0:59:23.000 --> 0:59:27.760
<v Speaker 1>onto it with. If we continue to drive revenue based

0:59:27.880 --> 0:59:33.320
<v Speaker 1>on amplifying um, misinformation and and and these kinds of things,

0:59:33.680 --> 0:59:36.360
<v Speaker 1>then we have not done anything to fix Twitter or

0:59:36.400 --> 0:59:39.680
<v Speaker 1>fix these social networks. We have to divorce the amplification

0:59:39.720 --> 0:59:43.160
<v Speaker 1>mechanism from the revenue mechanism. If we don't do that,

0:59:43.400 --> 0:59:46.560
<v Speaker 1>the toxicity will only grow. And we can't just let

0:59:46.600 --> 0:59:49.640
<v Speaker 1>anyone on to say free speech, free speech in the

0:59:49.800 --> 0:59:54.000
<v Speaker 1>in the town square was never amplified. He should not

0:59:54.120 --> 0:59:57.200
<v Speaker 1>amplify that for revenue purposes. Do you think some of

0:59:57.240 --> 1:00:01.800
<v Speaker 1>these big tech companies have just become too big and

1:00:02.160 --> 1:00:05.400
<v Speaker 1>kind of too controlling in terms of the narrative? Uh?

1:00:05.520 --> 1:00:09.280
<v Speaker 1>And the trend of where technology is going. I think

1:00:09.280 --> 1:00:12.760
<v Speaker 1>with great power comes great responsibility, and if they can't

1:00:12.840 --> 1:00:15.440
<v Speaker 1>rain themselves in, then they're going to need to be

1:00:15.480 --> 1:00:17.800
<v Speaker 1>reined in by the government or what have you. The

1:00:17.920 --> 1:00:22.200
<v Speaker 1>inequity is growing so dramatically and the concentration of powers

1:00:22.240 --> 1:00:25.400
<v Speaker 1>growing so dramatically, not just then the people who use

1:00:25.480 --> 1:00:28.640
<v Speaker 1>the products or are used by the products, but who

1:00:28.920 --> 1:00:32.480
<v Speaker 1>also the ecosystems they create, and they continue to extract

1:00:32.560 --> 1:00:35.480
<v Speaker 1>so much revenue from apps or what have you. It

1:00:35.560 --> 1:00:39.240
<v Speaker 1>needs to be rebalanced. If not, we saw this in government.

1:00:39.240 --> 1:00:42.160
<v Speaker 1>When there's an equity, there's revolution. They're going to have

1:00:42.200 --> 1:00:45.560
<v Speaker 1>a revolution against them if they do not ring themselves in.

1:00:46.040 --> 1:00:49.240
<v Speaker 1>So I do see the power growing too strong and

1:00:49.280 --> 1:00:52.120
<v Speaker 1>they're going to have to modulate down otherwise they will

1:00:52.160 --> 1:00:55.959
<v Speaker 1>be they will be forced to do so. Tony, last

1:00:56.000 --> 1:00:58.000
<v Speaker 1>time you and I spoke was I believe back in

1:00:58.920 --> 1:01:01.080
<v Speaker 1>and you were at that time pushing for controls on

1:01:01.200 --> 1:01:05.479
<v Speaker 1>Apple products, specifically monitors monitoring how much we were using

1:01:05.480 --> 1:01:08.560
<v Speaker 1>those products to give Apple customers an idea of just

1:01:08.600 --> 1:01:10.320
<v Speaker 1>how much time they were spending on their phones. Apple

1:01:10.360 --> 1:01:12.120
<v Speaker 1>has since done that. In each week I get a

1:01:12.160 --> 1:01:14.760
<v Speaker 1>really depressing report that shows how much time I'm spending

1:01:14.800 --> 1:01:17.720
<v Speaker 1>on Apple devices. Are you satisfied with with that type

1:01:17.720 --> 1:01:20.040
<v Speaker 1>of disclosure that you're seeing from Apple right now? And

1:01:20.040 --> 1:01:22.920
<v Speaker 1>and what have you learned after taking on that project? Well,

1:01:23.200 --> 1:01:25.600
<v Speaker 1>you know that was that was something that they implemented

1:01:25.600 --> 1:01:29.120
<v Speaker 1>based on public reaction to you know, this this social

1:01:29.320 --> 1:01:32.959
<v Speaker 1>or this screen time addiction. Um, I think we're only

1:01:33.680 --> 1:01:35.800
<v Speaker 1>of the way there. It was a good start, but

1:01:35.880 --> 1:01:39.320
<v Speaker 1>there has been really no innovation and continuing to take

1:01:39.320 --> 1:01:42.040
<v Speaker 1>it to the next steps. So I think still need

1:01:42.400 --> 1:01:45.440
<v Speaker 1>not just Apple, but Google, all the different platforms, you know,

1:01:45.840 --> 1:01:49.280
<v Speaker 1>PlayStation even, They need to go after and and start

1:01:49.960 --> 1:01:52.480
<v Speaker 1>looking at this the what they can do for the

1:01:52.520 --> 1:01:56.280
<v Speaker 1>screen time limitations and the information. So not just the

1:01:56.840 --> 1:02:00.480
<v Speaker 1>tools and the control tools. That also the information by

1:02:00.480 --> 1:02:03.920
<v Speaker 1>which we disclose what these apps can do, not just

1:02:03.960 --> 1:02:07.200
<v Speaker 1>to kids, but also to adults. And if you look

1:02:07.240 --> 1:02:09.520
<v Speaker 1>at it, you know we now they now added over

1:02:09.680 --> 1:02:14.200
<v Speaker 1>since that they added privacy labels to tell you what

1:02:14.320 --> 1:02:16.919
<v Speaker 1>are the privacy things that these apps do and don't do.

1:02:17.160 --> 1:02:21.040
<v Speaker 1>Why don't we have um a digital nutritional information about

1:02:21.080 --> 1:02:23.240
<v Speaker 1>what these apps can do to kids or what have

1:02:23.400 --> 1:02:25.960
<v Speaker 1>you when you do consume them? You know, do they

1:02:26.000 --> 1:02:30.160
<v Speaker 1>have toxic ads inside these free to play games? You know,

1:02:30.640 --> 1:02:33.720
<v Speaker 1>sure they might be might be get games that kids

1:02:33.720 --> 1:02:36.360
<v Speaker 1>can play. The ads that pop up. I've seen it

1:02:36.640 --> 1:02:39.240
<v Speaker 1>with my daughter. They can be very toxic and my

1:02:39.320 --> 1:02:42.640
<v Speaker 1>daughter comes to me, you know, screaming, going what is this, Daddy?

1:02:42.760 --> 1:02:45.200
<v Speaker 1>So I think we need to be much more on

1:02:45.400 --> 1:02:48.880
<v Speaker 1>what's going on and what we're consuming. Just like nutrition

1:02:48.960 --> 1:02:51.480
<v Speaker 1>labels on the side of a on the side of

1:02:51.520 --> 1:02:53.920
<v Speaker 1>a food product, we need to have that for our apps.

1:02:54.360 --> 1:02:57.280
<v Speaker 1>Dad's Tony Fidel. He's principal at Future Shape. His new

1:02:57.320 --> 1:03:00.760
<v Speaker 1>book Build, an Unorthodox Guide to Making Things worth Making

1:03:01.200 --> 1:03:03.680
<v Speaker 1>is out now. You can catch the entire conversation. Just

1:03:03.760 --> 1:03:06.160
<v Speaker 1>check out our podcast feed that wraps up the weekend

1:03:06.280 --> 1:03:08.680
<v Speaker 1>edition of Bloomberg Business Week from Bloomberg Radio. Thanks so

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<v Speaker 1>much for joining us. I'm Carol Masser and I'm Tim Stanak.

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<v Speaker 1>Be sure to tune into Bloomberg Business Week Monday through Friday.

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<v Speaker 1>It starts at two pm Wall Street Time on Bloomberg Radio.

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<v Speaker 1>You can also watch our daily broadcast on YouTube. Just

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<v Speaker 1>search Bloomberg Global News and check out our Bloomberg Business

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<v Speaker 1>Week podcast. You can find it at Bloomberg dot com, Apple,

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<v Speaker 1>or wherever you get your podcast. Bloomberg Business Week is

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<v Speaker 1>available on newsstands now at Bloomberg dot com, business week

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<v Speaker 1>dot com, and on the Bloomberg Terminal. You can also

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<v Speaker 1>see me on Bloomberg Quicktake, available on Bloomberg dot com,

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<v Speaker 1>slash Qt, and streaming platforms like Roku, Apple TV, Samsung TV,

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<v Speaker 1>and more. Have a great weekend. We're just everywhere, aren't we.

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<v Speaker 1>We are all right, everybody, Stay safe. This is Bloomberg