1 00:00:00,440 --> 00:00:03,800 Speaker 1: Hello, I'm Michael bough, Novie Williams, and I'm Scott Sashnik. 2 00:00:03,920 --> 00:00:06,440 Speaker 1: Every week at this time, plus Mondays and Wednesdays, we 3 00:00:06,480 --> 00:00:08,440 Speaker 1: explore the big money issues in the world of sports. 4 00:00:08,520 --> 00:00:11,160 Speaker 1: Today we will discuss some of the top business stories 5 00:00:11,200 --> 00:00:13,480 Speaker 1: in the world of sports, plus a little extra for 6 00:00:13,520 --> 00:00:17,599 Speaker 1: you folks, a conversation with Ahmad Maaster, CEO of the 7 00:00:17,640 --> 00:00:21,239 Speaker 1: newly formed One Team Partners. That conversation coming up in 8 00:00:21,239 --> 00:00:23,439 Speaker 1: a moment, But first, let's look at the top stories 9 00:00:23,440 --> 00:00:28,160 Speaker 1: of the week, beginning with Saturday's NFL workout for Colin Kaepernick. Yeah, 10 00:00:28,240 --> 00:00:30,560 Speaker 1: did you did you read about this workout with Colin? 11 00:00:32,600 --> 00:00:37,120 Speaker 1: I mean, a bizarre story just keeps getting more bizarre. 12 00:00:37,200 --> 00:00:40,000 Speaker 1: It just doesn't seem to make sense. It seemed ill 13 00:00:40,000 --> 00:00:44,479 Speaker 1: fated from the start, and in the end it winds 14 00:00:44,560 --> 00:00:48,720 Speaker 1: up moving locales in the last minute. Colin doesn't get 15 00:00:48,760 --> 00:00:52,320 Speaker 1: to dictate what he's doing, and then there's mixed reviews. 16 00:00:52,320 --> 00:00:54,000 Speaker 1: Doesn't want to play, doesn't want him play. But I 17 00:00:54,040 --> 00:00:55,920 Speaker 1: know one thing, he can still throw football pretty far. 18 00:00:56,320 --> 00:00:58,720 Speaker 1: I find this story so hard to talk about because 19 00:00:58,720 --> 00:01:02,920 Speaker 1: there's so much offerring information out there. Right. Some people 20 00:01:02,960 --> 00:01:04,920 Speaker 1: say that the waiver, the NFL wanted him to sign, 21 00:01:05,000 --> 00:01:08,479 Speaker 1: was designed specifically for him, and was patently unfair. Other 22 00:01:08,480 --> 00:01:10,759 Speaker 1: people say that it was a standard waiver right there. 23 00:01:10,800 --> 00:01:13,240 Speaker 1: There is this feeling out there that you know, the 24 00:01:13,360 --> 00:01:16,520 Speaker 1: NFL was simply holding this to absolve them of future 25 00:01:16,800 --> 00:01:20,520 Speaker 1: legal understand If any team was interested in Colin Kaepernick 26 00:01:20,600 --> 00:01:23,520 Speaker 1: over the last three years, they could have taken any 27 00:01:23,560 --> 00:01:26,319 Speaker 1: Looking at question, what what was the purpose of the 28 00:01:26,400 --> 00:01:28,680 Speaker 1: NFL trying to trying to set this up? It certainly 29 00:01:28,760 --> 00:01:31,640 Speaker 1: seems as though there is a faction within the NFL 30 00:01:31,760 --> 00:01:33,640 Speaker 1: that at least wanted to give him a shot of 31 00:01:33,680 --> 00:01:35,679 Speaker 1: some sort, right, whether that is paying lip service to 32 00:01:35,680 --> 00:01:37,200 Speaker 1: the fact that he gets one or not. Does that 33 00:01:37,240 --> 00:01:39,959 Speaker 1: faction include Jay Z? Yes? I think it sounds like 34 00:01:40,000 --> 00:01:41,920 Speaker 1: that faction is Roger, Roger Goodell and Jay Z and 35 00:01:41,959 --> 00:01:44,720 Speaker 1: maybe less so the owners. Um shouldn't shouldn't Colin have 36 00:01:44,800 --> 00:01:46,679 Speaker 1: been a part of this whole hatchet? Let's what do 37 00:01:46,720 --> 00:01:48,920 Speaker 1: we do? It seems no question that this was was 38 00:01:49,320 --> 00:01:52,480 Speaker 1: put together hastily, was put together without a lot of forethought, 39 00:01:52,520 --> 00:01:55,080 Speaker 1: and as a result, it unfolded in a very hasty 40 00:01:55,120 --> 00:01:57,840 Speaker 1: and and and poor, poorly thought out manner. But the 41 00:01:57,880 --> 00:02:00,000 Speaker 1: truth is that right now, Colin Kaepernick, he worked out 42 00:02:00,280 --> 00:02:03,800 Speaker 1: this weekend in front of eight teams, which is seven 43 00:02:03,800 --> 00:02:05,640 Speaker 1: more than he's worked out four in the past in 44 00:02:05,680 --> 00:02:08,440 Speaker 1: the past three years. I am intrigued that they were 45 00:02:08,440 --> 00:02:10,480 Speaker 1: supposed to be twenty five people at this workout if 46 00:02:10,480 --> 00:02:14,040 Speaker 1: it had happened at the teams rather at the Falcons 47 00:02:14,040 --> 00:02:16,320 Speaker 1: training examp. He ended up changing it about an hour 48 00:02:16,360 --> 00:02:18,080 Speaker 1: before it was going to start to a local high school, 49 00:02:18,360 --> 00:02:22,040 Speaker 1: and of those only eight teams decided they were going 50 00:02:22,080 --> 00:02:26,639 Speaker 1: to go to the tweet. To me, those little bus 51 00:02:26,720 --> 00:02:29,720 Speaker 1: pulled up to shepherd everybody. Then at least shows how 52 00:02:29,760 --> 00:02:32,520 Speaker 1: serious a lot of those teams were. Right, they were 53 00:02:32,520 --> 00:02:34,320 Speaker 1: willing to see him if he was willing to practice 54 00:02:34,400 --> 00:02:37,000 Speaker 1: at the Falcons facility and signed this waiver. But as 55 00:02:37,000 --> 00:02:39,400 Speaker 1: soon as the terms changed a little bit and seeing 56 00:02:39,480 --> 00:02:41,560 Speaker 1: him was a little different, you know, more than more 57 00:02:41,560 --> 00:02:43,560 Speaker 1: than two thirds, or about two thirds, of those teams 58 00:02:43,840 --> 00:02:46,640 Speaker 1: decided they were no longer interested in it started though, 59 00:02:47,520 --> 00:02:51,680 Speaker 1: his rep. Colin Kaepernick's rep said, Hey, guess what's gonna happen. 60 00:02:52,160 --> 00:02:54,200 Speaker 1: And then that's how this whole thing was supposed to 61 00:02:54,280 --> 00:02:59,560 Speaker 1: be in secret, in the secret location. And now i 62 00:02:59,760 --> 00:03:04,000 Speaker 1: I'm like you, Evan and Scott, I'm not sure which 63 00:03:04,080 --> 00:03:08,000 Speaker 1: bit of information now to to take in because I 64 00:03:08,040 --> 00:03:11,280 Speaker 1: am now it's still totally confused about what's going to happen. 65 00:03:11,320 --> 00:03:14,480 Speaker 1: There are teams out there that need a quarterback, and 66 00:03:14,560 --> 00:03:17,560 Speaker 1: like you said, Scott, he can still throw a football, 67 00:03:17,600 --> 00:03:20,640 Speaker 1: but what happens. I'm convinced now that much like politics 68 00:03:20,720 --> 00:03:22,239 Speaker 1: right now in this country, people are just gonna see 69 00:03:22,280 --> 00:03:24,160 Speaker 1: in this Kaepernick story what they want to see. And 70 00:03:24,160 --> 00:03:25,840 Speaker 1: if you want to see that the league is is 71 00:03:25,880 --> 00:03:29,239 Speaker 1: preventing him from from ever playing again and and being 72 00:03:29,320 --> 00:03:31,600 Speaker 1: very underhanded about it, there is enough evidence out there 73 00:03:31,639 --> 00:03:34,000 Speaker 1: to help you support that belief. And if you want 74 00:03:34,040 --> 00:03:36,520 Speaker 1: to believe that that Colin really doesn't want to play 75 00:03:36,560 --> 00:03:38,880 Speaker 1: anymore and is doing this to become a martyr so 76 00:03:38,920 --> 00:03:40,920 Speaker 1: he can do other things, I think there's enough evidence 77 00:03:40,920 --> 00:03:43,280 Speaker 1: out there to help you shape your opinion in that 78 00:03:43,360 --> 00:03:45,200 Speaker 1: as well. Well. Let me tease the later part of 79 00:03:45,240 --> 00:03:47,440 Speaker 1: the show where we talk to a modern Massa where 80 00:03:47,440 --> 00:03:49,880 Speaker 1: we talk about players, all of the players and their 81 00:03:49,960 --> 00:03:53,760 Speaker 1: values and likeness and image and name, and we ask 82 00:03:53,880 --> 00:03:57,800 Speaker 1: him about Colin Kaepernick and the value that he brings 83 00:03:57,880 --> 00:04:01,520 Speaker 1: and gave us a pretty interesting answer. Now, next, let's 84 00:04:01,520 --> 00:04:06,200 Speaker 1: talk about contract disputes between the networks and the teams. 85 00:04:06,240 --> 00:04:08,800 Speaker 1: They carry a lot to go over in this space 86 00:04:08,880 --> 00:04:12,120 Speaker 1: right now, and I understand the governor of Colorado is 87 00:04:12,240 --> 00:04:14,280 Speaker 1: in the mix with us. Yeah, if you're living in 88 00:04:14,360 --> 00:04:19,279 Speaker 1: Denver and you're a fan of the Avalanche or the Nuggets, 89 00:04:19,640 --> 00:04:22,560 Speaker 1: there's a good chance that you can't see your team play, 90 00:04:22,640 --> 00:04:24,480 Speaker 1: and some of the other teams as well a n LS. 91 00:04:24,560 --> 00:04:27,080 Speaker 1: But I'm just doing the big of the big boys. Uh, 92 00:04:27,120 --> 00:04:29,960 Speaker 1: here we go again with these carriage disputes, and you're 93 00:04:29,960 --> 00:04:32,440 Speaker 1: starting to see consolidation in the rs N s and 94 00:04:32,839 --> 00:04:35,480 Speaker 1: this is sort of just cronky sports started at rs N. 95 00:04:35,560 --> 00:04:40,640 Speaker 1: They've got the teams there, but they don't have carriage 96 00:04:40,680 --> 00:04:43,880 Speaker 1: with the big boys. That'stition Comcast, so much of the 97 00:04:43,920 --> 00:04:45,919 Speaker 1: area doesn't get to see the team. Yeah, this is 98 00:04:45,920 --> 00:04:48,600 Speaker 1: a carriacter dispute that started back in in August. They 99 00:04:48,680 --> 00:04:51,200 Speaker 1: settled part of it with Directory a couple of weeks ago. 100 00:04:51,240 --> 00:04:53,760 Speaker 1: I believe, as you said, Scott, you know Distion Comcast 101 00:04:53,800 --> 00:04:57,520 Speaker 1: still outstanding there. One thing that interests me Altitude Sports 102 00:04:57,520 --> 00:04:58,840 Speaker 1: is the name of the network. As you said, it's 103 00:04:58,880 --> 00:05:01,760 Speaker 1: owned by Cronkey Sports Entertainment, which owns these teams. How 104 00:05:01,800 --> 00:05:05,760 Speaker 1: different do these negotiations go when the team also owns 105 00:05:05,760 --> 00:05:07,920 Speaker 1: the network? Right? One of the things that always gets 106 00:05:08,000 --> 00:05:09,480 Speaker 1: kind of caught up in here is that you know 107 00:05:09,520 --> 00:05:11,440 Speaker 1: when when a team is blacked out, you know you're 108 00:05:11,520 --> 00:05:14,560 Speaker 1: losing your fans are losing access to your games. Right, 109 00:05:14,880 --> 00:05:18,000 Speaker 1: there has to be some kind of different The relationship 110 00:05:18,040 --> 00:05:19,719 Speaker 1: is a little different when when the team isn't just 111 00:05:19,800 --> 00:05:22,159 Speaker 1: kind of a bystander in this the team is directly 112 00:05:22,240 --> 00:05:24,599 Speaker 1: also the owner of the networks. Sure, but that was 113 00:05:24,640 --> 00:05:27,080 Speaker 1: the model way back. You just thought you had it all, um, 114 00:05:27,480 --> 00:05:29,520 Speaker 1: and it didn't seem to matter. You're getting a lot 115 00:05:29,520 --> 00:05:31,520 Speaker 1: of pushback these days. And that's why you need like 116 00:05:31,560 --> 00:05:33,200 Speaker 1: Sinclair on the rs n S and they have the 117 00:05:33,240 --> 00:05:35,200 Speaker 1: distribution f they have leverage. Is not a lot of 118 00:05:35,240 --> 00:05:37,279 Speaker 1: leverage here for the teams that that's the problem. The 119 00:05:37,320 --> 00:05:40,920 Speaker 1: Dodgers that still don't have complete distribution since they bought 120 00:05:41,000 --> 00:05:44,080 Speaker 1: the team from Frank mccoort, even though they have the 121 00:05:44,120 --> 00:05:50,120 Speaker 1: money coming from Time Warner. Um. It's it's an interesting scenario. 122 00:05:50,520 --> 00:05:52,800 Speaker 1: What will what will move in the government, Like we said, 123 00:05:52,800 --> 00:05:55,400 Speaker 1: sent a note over to Cronkey Sports right now, that's 124 00:05:55,400 --> 00:05:58,000 Speaker 1: not going to do it. Remember Michael Barr years ago 125 00:05:58,040 --> 00:06:01,120 Speaker 1: when MSG had the carriage dispute he year with Time Warner. 126 00:06:01,560 --> 00:06:05,120 Speaker 1: You know what solved it, Jeremy Lynn. Jeremy Lynn. Something 127 00:06:05,240 --> 00:06:08,440 Speaker 1: was so compelling that the fans had to see it 128 00:06:08,640 --> 00:06:10,719 Speaker 1: that if you weren't showing it to them, they were 129 00:06:10,720 --> 00:06:12,200 Speaker 1: going to find a way to see it. And that 130 00:06:12,279 --> 00:06:14,680 Speaker 1: men going to the competitors. They found a way. But 131 00:06:15,080 --> 00:06:18,640 Speaker 1: I don't see a Jeremy Lynn situation popping up right 132 00:06:18,680 --> 00:06:20,960 Speaker 1: now for the Nuggets or the I can't speak for 133 00:06:21,000 --> 00:06:22,640 Speaker 1: the Nuggets. You can make an argument that this is 134 00:06:22,680 --> 00:06:25,559 Speaker 1: possibly the best Avalanche team they've had in a decade plus. 135 00:06:25,560 --> 00:06:27,200 Speaker 1: They're dealing with some injuries right now. But I could 136 00:06:27,200 --> 00:06:31,000 Speaker 1: certainly see a situation where the Avalanche become that interesting 137 00:06:31,240 --> 00:06:37,240 Speaker 1: or that exciting pressure there. But I also, again, I 138 00:06:37,240 --> 00:06:39,080 Speaker 1: do think that that when the team, when when the 139 00:06:39,080 --> 00:06:42,520 Speaker 1: team is is the owner of the network, eventually you 140 00:06:42,520 --> 00:06:45,040 Speaker 1: know there's more pressure I think, on them to find 141 00:06:45,080 --> 00:06:47,039 Speaker 1: deals here than it would be if this was just 142 00:06:47,080 --> 00:06:48,719 Speaker 1: a network and the team was on the outside. I 143 00:06:48,720 --> 00:06:50,760 Speaker 1: put it up for sale real quick. Before we move on. 144 00:06:50,880 --> 00:06:54,520 Speaker 1: You mentioned about blackouts and back in the day, back 145 00:06:54,560 --> 00:06:57,039 Speaker 1: in Detroit, if you wanted to see the Detroit Lions 146 00:06:57,120 --> 00:07:00,599 Speaker 1: on TV, you had to sell the sell out at 147 00:07:00,600 --> 00:07:03,880 Speaker 1: the Pontiac Silver Dom. Well, there were eighty thousand seats 148 00:07:03,920 --> 00:07:06,360 Speaker 1: at the Pontiac Silver don't. Yeah, the NFL's relaxed. It's 149 00:07:06,360 --> 00:07:10,240 Speaker 1: blackout roll didn't affect too many, too many games every year, 150 00:07:10,320 --> 00:07:12,920 Speaker 1: but they've relaxed that. I'm glad they did, because we 151 00:07:12,960 --> 00:07:16,960 Speaker 1: didn't see a lot of games that I'm still mad 152 00:07:17,000 --> 00:07:21,880 Speaker 1: about that. Maybe you should be thankful. Moving right along, 153 00:07:21,920 --> 00:07:25,000 Speaker 1: I should have moved along a minute ago. Finally we 154 00:07:25,080 --> 00:07:28,640 Speaker 1: have were that ESPN will broadcast fifteen games this season 155 00:07:29,160 --> 00:07:33,920 Speaker 1: from southern California Sierra Kenyon High School basketball team. Why 156 00:07:34,000 --> 00:07:36,800 Speaker 1: it is the high school club that features the sons 157 00:07:36,800 --> 00:07:40,600 Speaker 1: of both Lebron James and Dwayne Wade on its ross 158 00:07:40,640 --> 00:07:43,440 Speaker 1: brown and here it's interesting. Could you imagine being the 159 00:07:43,480 --> 00:07:45,960 Speaker 1: athletic director at this school. Now here you are at 160 00:07:45,960 --> 00:07:48,920 Speaker 1: this private school in southern cal in the l A area, 161 00:07:49,360 --> 00:07:52,840 Speaker 1: all good teams good, but all of a sudden, Lebron 162 00:07:52,960 --> 00:07:55,120 Speaker 1: James walks in the door and says, I want my 163 00:07:55,200 --> 00:07:56,640 Speaker 1: kid to go here. By the way, the kids got 164 00:07:56,640 --> 00:07:58,680 Speaker 1: don't know how many followers on Instagram and YouTube and 165 00:07:58,800 --> 00:08:02,280 Speaker 1: over time. Oh and by the way, hi, hi Mr 166 00:08:02,360 --> 00:08:06,480 Speaker 1: Dwyane Wade, and your son wants to come. Also, all 167 00:08:06,520 --> 00:08:08,800 Speaker 1: of a sudden, you're like, Okay, now I have to 168 00:08:08,840 --> 00:08:14,559 Speaker 1: start negotiating with ESPN for payment for my games on air. 169 00:08:15,120 --> 00:08:17,040 Speaker 1: My the world has changed. Yeah, it sounds like they're 170 00:08:17,200 --> 00:08:18,920 Speaker 1: not even the two of the better team players on 171 00:08:18,920 --> 00:08:21,800 Speaker 1: the team. I think there's three three potential college prospects 172 00:08:21,800 --> 00:08:24,560 Speaker 1: that are better than them right now. As you mentioned, 173 00:08:24,600 --> 00:08:27,679 Speaker 1: you know, the school definitely getting paid to the school district. 174 00:08:27,920 --> 00:08:30,720 Speaker 1: It sounds like the school the host schools over this 175 00:08:30,800 --> 00:08:32,880 Speaker 1: fifteen game contracts, so when they play on the road, 176 00:08:33,200 --> 00:08:35,640 Speaker 1: it sounds like those schools are also going to get payment. Everybody. 177 00:08:35,880 --> 00:08:38,920 Speaker 1: Um but I mean ESPN has been broadcasting high school 178 00:08:38,960 --> 00:08:41,719 Speaker 1: sports for for a long time. Lebron James his own 179 00:08:41,760 --> 00:08:46,560 Speaker 1: high school games ESPN way back when. Um but you know, 180 00:08:46,600 --> 00:08:48,480 Speaker 1: we're creeping more and more into this, And we talked 181 00:08:48,480 --> 00:08:51,439 Speaker 1: about it with with Jackson's hockey coach a couple of 182 00:08:51,480 --> 00:08:54,520 Speaker 1: months ago. For folks who listened to that episode, Um yeah, 183 00:08:54,520 --> 00:08:58,480 Speaker 1: there's more money flowing in here. Eventually, the same conversation 184 00:08:58,840 --> 00:09:02,760 Speaker 1: swirling right now around college sports and the money they generate. 185 00:09:02,840 --> 00:09:05,240 Speaker 1: Those conversations are going to start happening at the high 186 00:09:05,240 --> 00:09:07,800 Speaker 1: school level, and I would imagine that basketball is going 187 00:09:07,880 --> 00:09:11,199 Speaker 1: to be ground zero for that conversation. Now, let's get 188 00:09:11,200 --> 00:09:13,920 Speaker 1: to this week's interview with a Mod Nasser. He is 189 00:09:13,960 --> 00:09:17,720 Speaker 1: the CEO of the newly formed one Team Partners, and Mod, 190 00:09:17,880 --> 00:09:20,520 Speaker 1: thank you so much for joining us on Bloomberg Business 191 00:09:20,520 --> 00:09:24,440 Speaker 1: of Sports. Thank you. Some big news coming from the 192 00:09:24,559 --> 00:09:29,760 Speaker 1: nfl p A and the MLB p A and Mr 193 00:09:29,800 --> 00:09:32,240 Speaker 1: Jerry Carter, all at Redbird Capital, by the way, former 194 00:09:32,280 --> 00:09:34,520 Speaker 1: guests of the show. So every I think everybody now 195 00:09:35,080 --> 00:09:37,120 Speaker 1: involved in this project has been a guest on the show. 196 00:09:37,600 --> 00:09:41,000 Speaker 1: But I've said it to bar All all time here 197 00:09:41,080 --> 00:09:45,120 Speaker 1: that like the unions used to just negotiate labor contracts, 198 00:09:45,520 --> 00:09:47,240 Speaker 1: that is not the just the sole job of the 199 00:09:47,320 --> 00:09:50,439 Speaker 1: union anymore. You've got to like venture capitalists. Yeah, I mean, 200 00:09:50,760 --> 00:09:55,000 Speaker 1: we the members that we represent, expect a lot more 201 00:09:55,240 --> 00:09:59,560 Speaker 1: from us than just uh what what you know a 202 00:09:59,679 --> 00:10:04,320 Speaker 1: union and historically and typically does with collective bargaining. So 203 00:10:04,400 --> 00:10:07,000 Speaker 1: let's tell everybody what's happening. So, the n f l 204 00:10:07,080 --> 00:10:11,440 Speaker 1: p A and the MLBPA backed by Redbird Capital, And 205 00:10:11,480 --> 00:10:14,360 Speaker 1: that's been the missing ingredient here, private equity, the big 206 00:10:14,400 --> 00:10:17,480 Speaker 1: money forming a new company one team partners. You will 207 00:10:17,559 --> 00:10:21,760 Speaker 1: lead that venture and pretty much you are telling athletes 208 00:10:21,880 --> 00:10:25,760 Speaker 1: around the world in all sports, come to us. We 209 00:10:25,880 --> 00:10:28,160 Speaker 1: have expertise in this and we're going to help you 210 00:10:28,240 --> 00:10:31,720 Speaker 1: capitalize on your name, likely, likeness and image. That that's 211 00:10:31,760 --> 00:10:33,920 Speaker 1: exactly right. I couldn't have said it better myself. We're 212 00:10:33,960 --> 00:10:36,559 Speaker 1: building on the experience we've had at the nfl p 213 00:10:36,679 --> 00:10:39,760 Speaker 1: A over the last twenty five years of doing group 214 00:10:39,840 --> 00:10:45,440 Speaker 1: licensing and commercializing and generating revenue off of the athletes name, image, 215 00:10:45,440 --> 00:10:49,800 Speaker 1: and likeness rights everything from trading cards and video games 216 00:10:49,840 --> 00:10:53,520 Speaker 1: to obviously apparel and toys and collectibles, uh and beyond. 217 00:10:53,600 --> 00:10:55,760 Speaker 1: And we want to be able to do that not 218 00:10:55,840 --> 00:10:59,520 Speaker 1: just with American football players for our international audience, but 219 00:11:00,120 --> 00:11:03,640 Speaker 1: for for soccer players both men and women, basketball players 220 00:11:03,640 --> 00:11:07,719 Speaker 1: both men and women, obviously, baseball players and beyond. And 221 00:11:07,880 --> 00:11:12,040 Speaker 1: the the idea is, uh, you know, these athletes already 222 00:11:12,080 --> 00:11:16,640 Speaker 1: collaborate on so much uh and that includes the union efforts. UH, 223 00:11:16,720 --> 00:11:19,400 Speaker 1: So why not why not extend that to the commercial 224 00:11:19,440 --> 00:11:22,520 Speaker 1: and business realm as well. You know, unless you're talking 225 00:11:22,520 --> 00:11:25,760 Speaker 1: about the Super Bowl in a news or sports story, 226 00:11:25,920 --> 00:11:28,960 Speaker 1: obviously you cannot use the name super Bowl when you're 227 00:11:28,960 --> 00:11:33,240 Speaker 1: trying to sell a product. And people need to realize 228 00:11:33,280 --> 00:11:35,920 Speaker 1: this is the same thing when it comes to an athlete, 229 00:11:36,000 --> 00:11:40,080 Speaker 1: unless you're talking about Michael Jordan's or whomever in news 230 00:11:40,160 --> 00:11:42,720 Speaker 1: or sports, you just can't go out there and put 231 00:11:42,760 --> 00:11:45,680 Speaker 1: Michael Jordan's name on a product. That's right, And that's 232 00:11:45,720 --> 00:11:48,400 Speaker 1: that's a big shift for people understanding that. And I 233 00:11:48,440 --> 00:11:51,840 Speaker 1: think you know, what's happening in college has really helped 234 00:11:51,880 --> 00:11:56,960 Speaker 1: bring this into the public uh sphere more because I 235 00:11:57,000 --> 00:12:00,400 Speaker 1: think folks have seen what's happening with college athlete and 236 00:12:00,840 --> 00:12:03,840 Speaker 1: know and acknowledge how unfair that is UM and that 237 00:12:03,960 --> 00:12:07,360 Speaker 1: certainly extends to the professional ranks as well. But thankfully, 238 00:12:07,360 --> 00:12:10,760 Speaker 1: in the professional ranks UM, we are able to generate 239 00:12:10,800 --> 00:12:15,560 Speaker 1: revenue on behalf of the the athletes based on those rights. AMODE. 240 00:12:15,559 --> 00:12:17,440 Speaker 1: A lot of this stuff is stuff that you guys 241 00:12:17,480 --> 00:12:20,720 Speaker 1: do already. Obviously, football players appear in video games, they 242 00:12:20,720 --> 00:12:22,960 Speaker 1: appear on trading cards. Give us a sense of what 243 00:12:23,080 --> 00:12:26,280 Speaker 1: kind of be the collective. Having all of you guys 244 00:12:26,360 --> 00:12:29,199 Speaker 1: under one umbrella. How you leverage that to be more 245 00:12:29,200 --> 00:12:33,160 Speaker 1: effective than just all these individual unions and athlete representatives 246 00:12:33,400 --> 00:12:37,280 Speaker 1: negotiating by themselves. Right. Uh So, well, one, we want 247 00:12:37,280 --> 00:12:38,880 Speaker 1: to do all those things better. So we want to 248 00:12:38,880 --> 00:12:40,720 Speaker 1: do everything we already do and we want to do 249 00:12:40,760 --> 00:12:44,280 Speaker 1: them better, and having a capital partner helps us do that. Um. 250 00:12:44,320 --> 00:12:46,480 Speaker 1: But then we really and this is where it gets 251 00:12:46,520 --> 00:12:49,520 Speaker 1: I think fun and and interesting, UM is, we want 252 00:12:49,520 --> 00:12:51,880 Speaker 1: to extend that right and do things. You know, what 253 00:12:51,920 --> 00:12:54,839 Speaker 1: are the opportunities in E sports. I'm sure you guys 254 00:12:54,840 --> 00:12:59,240 Speaker 1: have had multiple podcasts, um or segments on podcasts talking 255 00:12:59,280 --> 00:13:02,080 Speaker 1: about uh, E sports and the rise of the sports 256 00:13:02,080 --> 00:13:05,640 Speaker 1: and what's happening there as both a new type of 257 00:13:06,040 --> 00:13:09,440 Speaker 1: sporting event so to speak, and also as an industry, 258 00:13:09,440 --> 00:13:11,880 Speaker 1: and so we want to be there. Uh And I 259 00:13:11,920 --> 00:13:15,000 Speaker 1: think leaving that solely in the hands of e A 260 00:13:16,080 --> 00:13:19,320 Speaker 1: or other video game current video game manufacturers is not 261 00:13:19,360 --> 00:13:21,480 Speaker 1: the right way to go. We want to be helpful 262 00:13:21,520 --> 00:13:23,760 Speaker 1: and we want to be additive. We want to put 263 00:13:23,880 --> 00:13:28,400 Speaker 1: out products and events that our fans and fans of 264 00:13:28,400 --> 00:13:30,920 Speaker 1: other sports want to see and want to have. UM. 265 00:13:31,000 --> 00:13:33,160 Speaker 1: So that's really what what I think we're gonna be 266 00:13:33,559 --> 00:13:36,000 Speaker 1: able to do U. There's all sorts of other things 267 00:13:36,120 --> 00:13:39,800 Speaker 1: as it relates to data and analytics, player appearances, other 268 00:13:39,880 --> 00:13:44,679 Speaker 1: types of marketing, youth academies both in America and abroad. UH. 269 00:13:44,679 --> 00:13:48,000 Speaker 1: And these are things where we've had this tangential relationship 270 00:13:48,800 --> 00:13:51,360 Speaker 1: for for years and years, but we've never had a 271 00:13:51,400 --> 00:13:55,200 Speaker 1: direct mechanism in a direct way to grow those businesses 272 00:13:55,200 --> 00:13:57,480 Speaker 1: and grow them in a way where the athletes at 273 00:13:57,520 --> 00:14:00,520 Speaker 1: the end of the day benefit directly via the revenue 274 00:14:00,559 --> 00:14:03,080 Speaker 1: that that we generate. What are your members telling you 275 00:14:03,080 --> 00:14:05,480 Speaker 1: and what are the athletes that you just discussed telling you? 276 00:14:05,480 --> 00:14:08,079 Speaker 1: You've said that they want more out of you these days, 277 00:14:08,800 --> 00:14:11,000 Speaker 1: they all look at themselves as brands. They see what 278 00:14:11,120 --> 00:14:13,679 Speaker 1: the big folks like Lebron James are doing. What do 279 00:14:13,800 --> 00:14:17,840 Speaker 1: they say when they come to you say, I want what? Yeah? 280 00:14:17,880 --> 00:14:21,920 Speaker 1: Well they want more of everything? They want want more 281 00:14:21,920 --> 00:14:24,200 Speaker 1: about it. Well, I mean, look, and I don't think 282 00:14:25,040 --> 00:14:28,160 Speaker 1: it's any different than any of us right as employees 283 00:14:28,200 --> 00:14:31,360 Speaker 1: of the companies that we work at. And so you know, 284 00:14:31,480 --> 00:14:36,040 Speaker 1: they the athletes are alternatively are our shareholders. There are 285 00:14:36,120 --> 00:14:39,960 Speaker 1: constituents UH, and there are members as as members of 286 00:14:40,280 --> 00:14:43,280 Speaker 1: these associations and so we've got to serve them in 287 00:14:43,360 --> 00:14:46,320 Speaker 1: all three of those capacities. And um, when it comes 288 00:14:46,400 --> 00:14:49,160 Speaker 1: to that shareholder aspect, yeah, I mean, if any of 289 00:14:49,240 --> 00:14:52,560 Speaker 1: us have any ever owned stocks, what do we want? 290 00:14:52,640 --> 00:14:54,360 Speaker 1: We want them to go up and up and up right. 291 00:14:54,560 --> 00:14:57,680 Speaker 1: And and so I think that certainly is is at 292 00:14:57,680 --> 00:14:59,440 Speaker 1: its core, but I think there's also more to it 293 00:14:59,520 --> 00:15:01,800 Speaker 1: than just making money. We like to say that we're 294 00:15:01,840 --> 00:15:04,680 Speaker 1: for profit, but we're not only for profit. And so 295 00:15:05,040 --> 00:15:08,200 Speaker 1: we talk about athletes and we we we recognize the 296 00:15:08,280 --> 00:15:10,840 Speaker 1: reality that every single one of them is going to 297 00:15:10,920 --> 00:15:14,840 Speaker 1: have another career after they're done playing uh their professional sport. 298 00:15:15,320 --> 00:15:17,920 Speaker 1: And so are there things that we can do and 299 00:15:18,120 --> 00:15:21,320 Speaker 1: do in the marketplace that helps enable that transition, that 300 00:15:21,480 --> 00:15:26,440 Speaker 1: helps put players um in uh companies and opportunities that 301 00:15:26,760 --> 00:15:28,920 Speaker 1: help them figure out what that next step is going 302 00:15:28,960 --> 00:15:30,600 Speaker 1: to look like. And so I think we're hopeful that 303 00:15:30,600 --> 00:15:32,680 Speaker 1: we're gonna be able to do all of those things. 304 00:15:32,800 --> 00:15:36,080 Speaker 1: And certainly guys like Lebron and many others have been 305 00:15:36,120 --> 00:15:38,960 Speaker 1: able to do that in large part on their own. 306 00:15:39,000 --> 00:15:41,880 Speaker 1: Because the athletes are brands, every single one of them. 307 00:15:42,080 --> 00:15:45,120 Speaker 1: They're also publishing houses. Because if you think about social media, 308 00:15:45,480 --> 00:15:49,840 Speaker 1: that's media and and it each single player has a 309 00:15:49,960 --> 00:15:54,440 Speaker 1: direct outlet to fans and consumers and and the general population. 310 00:15:54,960 --> 00:15:57,240 Speaker 1: And so if you think about it as that's your 311 00:15:57,280 --> 00:15:59,920 Speaker 1: own publishing house, well maybe we start to think about 312 00:16:00,040 --> 00:16:02,200 Speaker 1: that differently. And so I think our message really is 313 00:16:02,400 --> 00:16:04,680 Speaker 1: you don't have to be Lebron. And those opportunities aren't 314 00:16:04,760 --> 00:16:08,560 Speaker 1: only available to Lebron, They're available to every single professional athlete, 315 00:16:09,040 --> 00:16:12,800 Speaker 1: regardless of sport, regardless of geography, regardless of whether you're 316 00:16:13,000 --> 00:16:16,200 Speaker 1: a man or a woman. Um, you have these opportunities, 317 00:16:16,240 --> 00:16:18,400 Speaker 1: and let's work on these together. Hearing you say a 318 00:16:18,480 --> 00:16:21,560 Speaker 1: lot of these things gaming, esports, social media, my mind 319 00:16:21,600 --> 00:16:24,200 Speaker 1: turns to Juju Smith Schuster, the wide receiver for the 320 00:16:24,240 --> 00:16:27,800 Speaker 1: Pittsburgh Steelers. Maybe not the biggest name in football, but 321 00:16:27,920 --> 00:16:30,040 Speaker 1: someone who I think has done kind of a tremendous 322 00:16:30,120 --> 00:16:32,560 Speaker 1: job and a lot of the opportunities that you're describing. Uh, 323 00:16:32,880 --> 00:16:34,760 Speaker 1: Is he kind of a model for what you think 324 00:16:35,160 --> 00:16:37,520 Speaker 1: maybe more players can can try to do in terms 325 00:16:37,560 --> 00:16:40,560 Speaker 1: of spreading their brand around. Are there other athletes, NFL 326 00:16:40,600 --> 00:16:42,480 Speaker 1: athletes or others that you look at and you say, 327 00:16:42,800 --> 00:16:46,400 Speaker 1: that guy or that woman, she seems to have it downright? Yeah, 328 00:16:46,440 --> 00:16:49,040 Speaker 1: I mean that Juju. You're absolutely right, And Juju has 329 00:16:49,080 --> 00:16:52,120 Speaker 1: been an example of mine um that that I've cited 330 00:16:52,640 --> 00:16:55,200 Speaker 1: many many times, because you're absolutely right, he gets it, 331 00:16:55,560 --> 00:16:58,200 Speaker 1: and he's done a masterful job at it um and 332 00:16:58,360 --> 00:17:01,200 Speaker 1: and largely self taught. Right. I mean, there's no playbook 333 00:17:01,240 --> 00:17:04,040 Speaker 1: for this, and so he's he's not only breaking the mold, 334 00:17:04,080 --> 00:17:06,600 Speaker 1: he's he's he's creating a new one. Uh. And the 335 00:17:06,680 --> 00:17:09,000 Speaker 1: reality is not everybody's going to be able to do that, 336 00:17:09,520 --> 00:17:10,879 Speaker 1: and so we want to help them. And then, and 337 00:17:11,240 --> 00:17:13,560 Speaker 1: to answer your question, we don't know who the next 338 00:17:13,800 --> 00:17:16,600 Speaker 1: Juju is going to be, right, And Juju is young 339 00:17:16,680 --> 00:17:18,680 Speaker 1: enough where he'd probably look at us funny if you 340 00:17:18,720 --> 00:17:21,320 Speaker 1: were to say the next Juju, I'm still right here, 341 00:17:21,359 --> 00:17:23,639 Speaker 1: and I'm still early in my career. The thing I 342 00:17:23,720 --> 00:17:25,879 Speaker 1: can tell anybody that we work with, and I think 343 00:17:25,880 --> 00:17:28,760 Speaker 1: I can tell you today, is that no matter who 344 00:17:28,920 --> 00:17:32,240 Speaker 1: that next athlete is, we work with them and we 345 00:17:32,280 --> 00:17:35,200 Speaker 1: will represent them because of these relationships that we have 346 00:17:35,760 --> 00:17:38,639 Speaker 1: with the players, associations, and that right there is an 347 00:17:38,720 --> 00:17:41,440 Speaker 1: incredible value I like to make everybody growing on this 348 00:17:41,480 --> 00:17:42,880 Speaker 1: show of mod Do you know that? So I would 349 00:17:42,920 --> 00:17:44,840 Speaker 1: tell whoever you're speaking with you should say the next 350 00:17:44,920 --> 00:17:53,919 Speaker 1: juju could be you you Yeah, why you know, if 351 00:17:53,960 --> 00:17:55,640 Speaker 1: it goes through my head. Sometimes I'm like, I really 352 00:17:55,640 --> 00:17:57,760 Speaker 1: shouldn't say that I went the head. We throw it 353 00:17:57,800 --> 00:18:00,879 Speaker 1: out there. Our ten year old son would enjoy that, Yes, 354 00:18:01,440 --> 00:18:03,960 Speaker 1: actually mine would. What what's the new thing? He says, mint? 355 00:18:04,160 --> 00:18:06,800 Speaker 1: Like that's mint or something that's new on TikTok. I 356 00:18:06,880 --> 00:18:08,600 Speaker 1: appreciate that you're looking at me as if I know, 357 00:18:11,280 --> 00:18:13,520 Speaker 1: but it's funny, you know what. I know, I've been 358 00:18:13,520 --> 00:18:16,000 Speaker 1: had something to say here, But when we're talking about 359 00:18:16,119 --> 00:18:22,320 Speaker 1: publishing and platforms, the opportunities today are so infinite that. 360 00:18:22,480 --> 00:18:25,000 Speaker 1: I mean, my ten year old watches TikTok, and I 361 00:18:25,080 --> 00:18:27,000 Speaker 1: know the NFL likes to do things on TikTok, and 362 00:18:27,040 --> 00:18:30,360 Speaker 1: the sports leagues are finding it. The athletes should as well. No, yeah, 363 00:18:30,400 --> 00:18:33,240 Speaker 1: absolutely absolutely, And look it's a lot to take in 364 00:18:33,359 --> 00:18:36,200 Speaker 1: if you're an individual athlete or their agent, right we 365 00:18:36,359 --> 00:18:39,159 Speaker 1: we firmly believe that what we are trying to do 366 00:18:39,320 --> 00:18:42,119 Speaker 1: will be additive to what the agents are doing, and 367 00:18:42,160 --> 00:18:45,119 Speaker 1: obviously the athletes are doing. It's hard. I mean, these 368 00:18:45,160 --> 00:18:48,560 Speaker 1: guys are trying to continually make teams excel at their craft. 369 00:18:48,600 --> 00:18:52,240 Speaker 1: Excel at their chosen professions, um remain in the league, 370 00:18:52,280 --> 00:18:55,359 Speaker 1: hold onto their roster, response and constantly get better. And 371 00:18:55,440 --> 00:18:57,280 Speaker 1: then we're saying, oh, and by the way, guys, in 372 00:18:57,400 --> 00:19:00,800 Speaker 1: your spare time, figure out whether it's you know, Facebook, 373 00:19:00,800 --> 00:19:03,400 Speaker 1: and then Twitter and then Snapchat, and now we're talking 374 00:19:03,400 --> 00:19:05,639 Speaker 1: about TikTok. I mean that that's a lot, right, And 375 00:19:05,800 --> 00:19:08,120 Speaker 1: so what we want to do is bring some order 376 00:19:08,560 --> 00:19:11,400 Speaker 1: to that really really noisy world and and present these 377 00:19:11,440 --> 00:19:14,440 Speaker 1: opportunities to these athletes in a way that they can 378 00:19:14,760 --> 00:19:18,240 Speaker 1: take advantage of directly and not have to just sink 379 00:19:18,320 --> 00:19:20,399 Speaker 1: or swim on their own. It feels like that's kind 380 00:19:20,400 --> 00:19:22,720 Speaker 1: of a gaping hole in this market right now for 381 00:19:22,880 --> 00:19:25,720 Speaker 1: college players. You know, we're talking about a lot of young, 382 00:19:26,000 --> 00:19:28,840 Speaker 1: you know, young lingo, young young pursuits. It's a couple 383 00:19:28,880 --> 00:19:31,399 Speaker 1: of weeks ago your licensing arm and and the n 384 00:19:31,480 --> 00:19:34,359 Speaker 1: c p A announced that you guys were looking into 385 00:19:34,560 --> 00:19:37,960 Speaker 1: the possibility of of exploring ways in which college players 386 00:19:38,040 --> 00:19:40,720 Speaker 1: could could capitalize maybe on name, image and likeness. You know, 387 00:19:40,760 --> 00:19:44,160 Speaker 1: there's obviously legislatures around the country are looking at maybe 388 00:19:44,200 --> 00:19:47,359 Speaker 1: doing this governmentally. But I'm curious how you see the 389 00:19:47,440 --> 00:19:51,399 Speaker 1: inevitability of more opportunity for for college athletes and the 390 00:19:51,600 --> 00:19:54,680 Speaker 1: right and proper way that that should go down. Yeah. 391 00:19:54,800 --> 00:19:58,200 Speaker 1: I mean, look, we're we're obviously supportive of uh, the 392 00:19:58,280 --> 00:20:03,000 Speaker 1: college athletes having the city to uh you know, uh 393 00:20:03,640 --> 00:20:07,280 Speaker 1: utilize their their own name and image likeness rights. It 394 00:20:07,680 --> 00:20:11,840 Speaker 1: almost sounds silly to hear that out loud, but you know, 395 00:20:11,960 --> 00:20:13,560 Speaker 1: that's the world we live in where where we have 396 00:20:13,640 --> 00:20:15,840 Speaker 1: to actually say that out loud and we have to 397 00:20:15,920 --> 00:20:19,960 Speaker 1: actually fight for those rights on behalf of of these athletes. 398 00:20:20,680 --> 00:20:23,840 Speaker 1: And you know that the message of that deal is 399 00:20:24,400 --> 00:20:28,800 Speaker 1: that the model that we've created in the professional ranks, 400 00:20:28,960 --> 00:20:32,200 Speaker 1: every one of our players in the NFL played in college, uh, 401 00:20:32,920 --> 00:20:37,840 Speaker 1: if not every single plus and they're all very very 402 00:20:38,400 --> 00:20:42,160 Speaker 1: aware of these issues and the unfairness of these issues 403 00:20:42,240 --> 00:20:44,800 Speaker 1: in the system as it currently stands, and they're very 404 00:20:44,840 --> 00:20:47,760 Speaker 1: supportive of us trying to help bring that that um 405 00:20:48,800 --> 00:20:51,119 Speaker 1: change about. And you know, I think one of the 406 00:20:51,200 --> 00:20:53,359 Speaker 1: questions that has been kind of thrown up as as 407 00:20:53,400 --> 00:20:56,880 Speaker 1: really more of an obstacle and obstruction towards having any 408 00:20:56,960 --> 00:20:59,359 Speaker 1: meaningful changes. Well, gee, if if these guys, you know, 409 00:20:59,400 --> 00:21:01,960 Speaker 1: if these kids get their rights, uh, they're just gonna 410 00:21:02,240 --> 00:21:05,040 Speaker 1: you know, have agents, and it's gonna be chaos right 411 00:21:05,200 --> 00:21:08,000 Speaker 1: with with Really that's code for let's just keep it 412 00:21:08,040 --> 00:21:10,840 Speaker 1: at zero. Uh. And and our answer is to present 413 00:21:11,119 --> 00:21:13,600 Speaker 1: an alternative to say, well, look, we've got a group 414 00:21:13,680 --> 00:21:17,320 Speaker 1: licensing system that has worked for decades at the professional ranks. 415 00:21:17,560 --> 00:21:21,119 Speaker 1: There's no reason why, uh, it should be any different 416 00:21:21,160 --> 00:21:24,240 Speaker 1: at the college level. And and we have this expertise, 417 00:21:24,320 --> 00:21:27,880 Speaker 1: we now have this this platform with one team partners 418 00:21:28,160 --> 00:21:30,520 Speaker 1: to be able to do that. And so we're you 419 00:21:30,600 --> 00:21:33,159 Speaker 1: know that that's probably not gonna happen, you know, in 420 00:21:33,280 --> 00:21:36,040 Speaker 1: six to nine days obviously, but but that's a longer 421 00:21:36,160 --> 00:21:38,960 Speaker 1: term thing. And you know, our commitment to the n 422 00:21:39,000 --> 00:21:41,240 Speaker 1: c p A and our commitment to the college athletes 423 00:21:41,680 --> 00:21:42,800 Speaker 1: is that we want to be on the right side 424 00:21:42,840 --> 00:21:45,280 Speaker 1: of history with them. We want to do right by them, 425 00:21:45,359 --> 00:21:48,040 Speaker 1: and we want to help bring about changes to the 426 00:21:48,160 --> 00:21:51,640 Speaker 1: system that are better for everybody and I mean everybody, 427 00:21:51,720 --> 00:21:55,000 Speaker 1: not just the athletes, but everybody, um and and help them, 428 00:21:55,240 --> 00:21:58,000 Speaker 1: you know, recognize the fact that their careers are probably 429 00:21:58,480 --> 00:22:01,719 Speaker 1: not going to extend to the to the professional level. Uh. 430 00:22:01,800 --> 00:22:04,399 Speaker 1: And so what is a fleeting moment in time. I mean, 431 00:22:04,440 --> 00:22:07,840 Speaker 1: we're we're talking on uh you know, right after UH 432 00:22:08,160 --> 00:22:12,520 Speaker 1: to UH in Alabama has what is potentially a a 433 00:22:13,000 --> 00:22:15,960 Speaker 1: career ending injury, which which is just devastating and it 434 00:22:16,240 --> 00:22:19,720 Speaker 1: only serves the highlight unfortunately. Uh, you know, some of 435 00:22:19,800 --> 00:22:23,040 Speaker 1: the dangers and and and the inequality that these college 436 00:22:23,080 --> 00:22:26,840 Speaker 1: athletes face. Speaking of valuation of players, what do you 437 00:22:26,960 --> 00:22:32,520 Speaker 1: think of evaluation for Colin Kaepernick? Yeah, UM, look, we 438 00:22:32,720 --> 00:22:36,960 Speaker 1: we've I think what happened over the weekend with with 439 00:22:37,200 --> 00:22:41,040 Speaker 1: his workout and and that whole you know, the way 440 00:22:41,040 --> 00:22:44,560 Speaker 1: it was set up and everything was certainly just tough 441 00:22:44,640 --> 00:22:48,680 Speaker 1: to watch. UM. And I think we've long been supportive 442 00:22:49,160 --> 00:22:52,040 Speaker 1: of Colin and and both his right to use his 443 00:22:52,160 --> 00:22:55,440 Speaker 1: voice and also his right to continue to to keep 444 00:22:55,480 --> 00:23:00,199 Speaker 1: playing and continue to have his career in the NFL. UM. 445 00:23:00,440 --> 00:23:03,560 Speaker 1: You know, I think it's anyone's guests, uh, where where 446 00:23:03,600 --> 00:23:06,120 Speaker 1: that goes from now? I'd say the one silver lining 447 00:23:06,200 --> 00:23:08,879 Speaker 1: though to everything that we were just talking about is 448 00:23:09,160 --> 00:23:12,440 Speaker 1: Collin's value, so to speak, and I'm using air quotes 449 00:23:12,480 --> 00:23:16,200 Speaker 1: even though you can't see me. His value commercially is 450 00:23:16,320 --> 00:23:19,520 Speaker 1: not solely tethered to the football field. And that would 451 00:23:19,560 --> 00:23:21,520 Speaker 1: be probably a lot different if it were even ten 452 00:23:21,640 --> 00:23:24,400 Speaker 1: years ago and so he's got these platforms, he's got 453 00:23:24,480 --> 00:23:28,480 Speaker 1: this Nike deal, he's got other commercial opportunities, and so 454 00:23:28,840 --> 00:23:31,280 Speaker 1: you know, I think that's also part and parcel of 455 00:23:31,520 --> 00:23:34,400 Speaker 1: the same phenomenon that we're talking about and what led 456 00:23:34,440 --> 00:23:36,960 Speaker 1: to the creation of One Team Partners. I'm On Massa, 457 00:23:37,200 --> 00:23:40,119 Speaker 1: CEO of the newly formed One Team Partners. Thank you 458 00:23:40,240 --> 00:23:42,320 Speaker 1: so much for talking with us, sir, We appreciate it. 459 00:23:42,800 --> 00:23:47,000 Speaker 1: Thank you, all right, am, I gotta say this idea 460 00:23:47,640 --> 00:23:52,000 Speaker 1: that players are starting to really understand not only what 461 00:23:52,520 --> 00:23:55,560 Speaker 1: what power they have as individuals, but it's in the 462 00:23:55,720 --> 00:23:59,160 Speaker 1: name of the operation yet the collective. You put all 463 00:23:59,280 --> 00:24:04,360 Speaker 1: these folks together and you have a serious marketing opportunity 464 00:24:04,880 --> 00:24:09,679 Speaker 1: and back now by private Equity and Redbird Capital Partners. 465 00:24:10,119 --> 00:24:13,600 Speaker 1: You're going to see the the the NFL players, the 466 00:24:13,760 --> 00:24:16,240 Speaker 1: MLB players, and don't be surprised if pretty soon the 467 00:24:16,400 --> 00:24:20,400 Speaker 1: NBA players also jump in taking this worldwide. I think 468 00:24:20,440 --> 00:24:23,159 Speaker 1: one of the things that it always impresses me. Now, 469 00:24:23,640 --> 00:24:25,720 Speaker 1: you know when you see that old name is like 470 00:24:25,920 --> 00:24:28,840 Speaker 1: and used by blah blah blah blah blah blah blah 471 00:24:29,080 --> 00:24:31,920 Speaker 1: athlete and this and that whatever. Well, now we're in 472 00:24:32,000 --> 00:24:34,440 Speaker 1: a changing world where you've been to make dog on 473 00:24:34,560 --> 00:24:38,520 Speaker 1: sure that you've got that athlete squared away and you 474 00:24:38,680 --> 00:24:41,560 Speaker 1: have the money to pay him or her if you're 475 00:24:41,600 --> 00:24:43,880 Speaker 1: going to use her name. Yeah, I'm curious to see 476 00:24:43,920 --> 00:24:46,200 Speaker 1: what this actually looks like when it happens in practice. 477 00:24:46,240 --> 00:24:48,159 Speaker 1: If there's you know, if you see kind of the 478 00:24:48,240 --> 00:24:51,159 Speaker 1: fruits of this, you know, teaming up in you know, 479 00:24:51,280 --> 00:24:54,760 Speaker 1: specific deals that feature let's say, you know Jujuice Smith 480 00:24:54,840 --> 00:24:57,600 Speaker 1: Schuster and Bryce Harper. You know you've seen the NFL 481 00:24:57,680 --> 00:25:00,200 Speaker 1: get equity in exchange for the right to you to eyes. 482 00:25:00,320 --> 00:25:03,000 Speaker 1: NFL players get equity, and companies like whoop that was 483 00:25:03,040 --> 00:25:04,880 Speaker 1: one of them. So this is up and running. We're 484 00:25:04,960 --> 00:25:07,560 Speaker 1: seeing it. But now you're talking about global scale, not 485 00:25:07,800 --> 00:25:10,639 Speaker 1: just the players in these unions, just the expertise of 486 00:25:10,720 --> 00:25:12,919 Speaker 1: these unions because they've been doing it back by private 487 00:25:12,960 --> 00:25:15,320 Speaker 1: equity taking it well while And do you think, Scott, 488 00:25:15,320 --> 00:25:17,280 Speaker 1: because you've write a lot about this, that we'll see 489 00:25:17,320 --> 00:25:20,159 Speaker 1: the NBA p A h as you know, as you 490 00:25:20,200 --> 00:25:23,520 Speaker 1: know in the last in the last negotiations, the NBPA 491 00:25:23,600 --> 00:25:25,720 Speaker 1: took the rights back in house. You know, they were 492 00:25:25,800 --> 00:25:27,960 Speaker 1: kind of last among the majors to do that. I 493 00:25:28,000 --> 00:25:31,800 Speaker 1: would be very surprised if at some point they don't 494 00:25:31,920 --> 00:25:34,080 Speaker 1: jump in on this and join as well. Has anybody 495 00:25:34,160 --> 00:25:38,040 Speaker 1: seen is it the Juju Smith Shuster commercial for pizza 496 00:25:38,680 --> 00:25:41,320 Speaker 1: and he's and he's doing this this take, and I 497 00:25:41,440 --> 00:25:43,480 Speaker 1: swear it's got to be an outtake because he knocks 498 00:25:43,560 --> 00:25:46,440 Speaker 1: over the bottle of like soda or something, whatever it's like, 499 00:25:46,880 --> 00:25:49,840 Speaker 1: and then they cut over to the product that they're 500 00:25:49,840 --> 00:25:52,040 Speaker 1: going to sell. That's got to be an outtake that 501 00:25:52,240 --> 00:25:54,120 Speaker 1: that made it into the final product. I haven't seen 502 00:25:54,119 --> 00:25:56,959 Speaker 1: the ad, but he's he's a massive endorser right now. 503 00:25:57,920 --> 00:26:00,359 Speaker 1: This is the Bloomberg Business of sports spot guess not. 504 00:26:00,440 --> 00:26:03,639 Speaker 1: Michael Barr, along with Scott and Evan now Williams. We 505 00:26:03,800 --> 00:26:07,040 Speaker 1: are here each and every Monday, Wednesday and Thursday exploring 506 00:26:07,040 --> 00:26:08,639 Speaker 1: the world of money in sports. Join us again. At 507 00:26:08,640 --> 00:26:10,320 Speaker 1: the end of the week we're speaking with Jared Smith, 508 00:26:10,400 --> 00:26:14,119 Speaker 1: the president of Ticketmaster, going to talk secondary market, primary market, 509 00:26:14,160 --> 00:26:15,720 Speaker 1: all all the fun things going on in man. I 510 00:26:15,800 --> 00:26:17,560 Speaker 1: have not kept up on that. I'm glad because I 511 00:26:17,640 --> 00:26:19,399 Speaker 1: really have not kept up on that time. I'm just like, 512 00:26:19,480 --> 00:26:22,119 Speaker 1: where do I get my ticket? And easy? It'll be 513 00:26:22,160 --> 00:26:24,440 Speaker 1: an illuminating conversation, for sure. You don't go to the 514 00:26:24,480 --> 00:26:28,040 Speaker 1: stand anymore. Exactly. Yeah, I wait at the World call box. 515 00:26:28,480 --> 00:26:31,680 Speaker 1: You're listening to Bloomberg Business of Sports on Bloomberg Radio 516 00:26:31,800 --> 00:26:34,320 Speaker 1: around the world and online wherever you get your podcast.