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Speaker 1: Hello, I'm Michael and I'm Scott Sosnik. Every week at

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Speaker 1: this time, plus Monday's, Wednesdays and Thursdays, we explored the

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Speaker 1: big money issues in the world of sports. Today we

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Speaker 1: speak Oh my godness, I can't even believe me. You're

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Speaker 1: very excited. Yes, I am very exciting pro boxer Oscar

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Speaker 1: de Lahoya, the Golden Boy. But first, let's look at

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Speaker 1: the top stories of the week. Joining us as Bloomberg

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Speaker 1: Business of Sports reporter Evan no Wi Williams. And let's

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Speaker 1: start again. This ad from Nike has been in the

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Speaker 1: news for many days now, let's just say at least

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Speaker 1: more than a week. The Colin Kaepernick ad uh and

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Speaker 1: as more news involved. That's funny. I sent a note

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Speaker 1: over to NBC as soon as it's all started, and

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Speaker 1: I said, hey, by any chances Nike buying any ad

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Speaker 1: time on the first broadcast of the season, And NBC said,

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Speaker 1: we don't discuss the plans of our advertisers. She'll have

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Speaker 1: to go to Nike and ask them. We don't discuss.

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Speaker 1: We don't do that, but we're not going to discuss this.

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Speaker 1: But I think with the point, but what do you

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Speaker 1: think who hasn't seen. I'm not sure they have to.

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Speaker 1: I mean, maybe I get, but I'm not sure they

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Speaker 1: need to advertise by commercial with this ad because boy,

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Speaker 1: just just the social of it all, it's made its

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Speaker 1: way around the world. Yeah, I don't think the airing

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Speaker 1: it is is to reach you know, new eyes as

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Speaker 1: much as it is to you know, make it clear

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Speaker 1: that you know this is something that they're fully behind.

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Speaker 1: You know that this is doubling down in some ways.

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Speaker 1: Right there, they're making it clear that during an NFL,

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Speaker 1: during an NFL broadcast in the arena where you know

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Speaker 1: where this is most controversial. Uh, they're making it clear

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Speaker 1: that that Colin is a principal part of this thirtieth

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Speaker 1: anniversary Just do It campaign? Can we go subjective? Bar

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Speaker 1: what do you think the it? I I think it's

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Speaker 1: a powerful ad, and and and and what you just

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Speaker 1: said earlier, you know, the ad is successful. Now again

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Speaker 1: I'm not getting into the politics of it, but you know,

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Speaker 1: the add is successful when people are looking forward on

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Speaker 1: social media. You don't you don't have to look forward

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Speaker 1: on TV. So just Colin put it out. But I

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Speaker 1: can just see like that, you can see the tentacles

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Speaker 1: go around the world. People wanted to see it. Yeah,

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Speaker 1: speaking of the NFL, Levian Bell, people playing Fantasy are like,

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Speaker 1: oh my god, what just happened. Remember now, people had

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Speaker 1: Levian Bell ranked in Fantasy either two or number three

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Speaker 1: in the first round, and all of a sudden, this

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Speaker 1: thing has blown up into one fell swoop of negotiations

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Speaker 1: and he's not coming back. Yeah, and this week we've

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Speaker 1: seen his teammates are are now talking trash about him.

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Speaker 1: Marquise Pouncey said, just man up and tell us what

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Speaker 1: you're gonna do. Ramot Foster, this just sounds idiotic, It's insane.

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Speaker 1: Just man up. Listen. Everybody knows in the NFL, especially

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Speaker 1: as a running back, dude, do what you need to

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Speaker 1: do to get paid, because you you get beat up.

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Speaker 1: Your careers are shorter than anybody else. Take care of yourself.

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Speaker 1: If this is what you need to do to get

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Speaker 1: paid in the NFL, every man in that locker room

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Speaker 1: should understand that Levy and Bell has been one of

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Speaker 1: the best running backs in the league for a couple

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Speaker 1: of years now, four hundred touches or so last year.

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Speaker 1: As Scott said, this is a position that is probably

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Speaker 1: the shortest, shortest shelf life in the league, and by

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Speaker 1: virtue of the rookie contract and the franchise tag, he's

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Speaker 1: never been able to negotiate his own contract. Uh. And

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Speaker 1: that's what he wants to do here. And it's it's

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Speaker 1: amazing to see other players who should be supporting that, uh,

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Speaker 1: publicly bashing him. And I'd imagine Scott, if you're a

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Speaker 1: negotiator for the league in terms of the next collective

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Speaker 1: bargaining agreement. Uh, this is something you're licking your lips about. Right.

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Speaker 1: These are players carrying the owner's water. But now I

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Speaker 1: gotta play devil's advocate. First of all, he is throwing

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Speaker 1: away over eight hundred fifty dollars per game two And

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Speaker 1: this is probably the most important part for this last year.

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Speaker 1: He really couldn't negotiate a contract. So are we doing

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Speaker 1: it for saving the wear and tear on the body

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Speaker 1: and trying to do something on the back? En? He

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Speaker 1: wants a guarantee? Want it's more than a year long?

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Speaker 1: He wants. Yeah, he wants to guaranteed dollars. That's what

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Speaker 1: every NFL player wants. It's about the guarantee. All those

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Speaker 1: numbers you see in the NFL when you see these

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Speaker 1: contracts a million dollar deal, probably thirty of its guaranteed.

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Speaker 1: A very few players. Those were the big leverage. Hello,

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Speaker 1: Aaron Rodgers. Those are the kind of guys who can

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Speaker 1: get almost all guaranteed, get huge, But go stack up

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Speaker 1: these NFL contracts against the others. I mean they must

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Speaker 1: look at basketball players and baseball players and be like, oh,

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Speaker 1: I should have I should have played that sport. Yeah.

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Speaker 1: And now the story and Evan, this is your story

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Speaker 1: about State Farm. Yeah, the in the past week kind

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Speaker 1: of unprecedented in the naming rights world. State Farm has

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Speaker 1: put its name on an NBA arena where the Atlanta

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Speaker 1: Hawks play and an NFL stadium where the Arizona Cardinals play.

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Speaker 1: It's a commitment of let me see if they did

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Speaker 1: a good job before what was the end of the

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Speaker 1: d the arena was called that I don't know, Philips Arena, Okay,

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Speaker 1: and then because there was some Scenics University, they've had

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Speaker 1: Super Bowls there and you didn't know they've done a

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Speaker 1: terrible job of of of activating that deal. Yeah, So

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Speaker 1: I asked the folks at State Farm kind of why

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Speaker 1: they were doing this. They've been one of the biggest

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Speaker 1: sponsors and advertisers and sports for a long time now,

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Speaker 1: but never done spends like this um. And what they

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Speaker 1: said is that with the changing media marketplace, you know,

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Speaker 1: with people cutting the cord on cable, they're less reliant

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Speaker 1: on the on the TV, print radio advertising as they

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Speaker 1: have been in the past. And a stadium putting your

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Speaker 1: name state Farm Arena, State Farm Stadium is a more

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Speaker 1: permanent and possibly even more reliable way to invest your

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Speaker 1: dollars right now, Well, like a good neighbor, Evan is there, okay,

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Speaker 1: Well play the play the bar awful music. You know

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Speaker 1: whatever bad idea of bar music. You have the bad

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Speaker 1: idea of bar music. Anyway, moving right along, Nanke You guys,

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Speaker 1: those were some of the topics for today's show. Guess

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Speaker 1: what I've been sticking around. That's right, you're sticking around.

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Speaker 1: I'm sticking around because we have our interview now with

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Speaker 1: Oscar Dela Mr Bar. Where do I begin with? Oscar

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Speaker 1: de la Hoya, a former pro boxer of course long

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Speaker 1: history dating back to ninety two, made his pro debut

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Speaker 1: first round t KO. Don't see that a lot. Has

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Speaker 1: held many titles welterweight, light welter weight belts from eight

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Speaker 1: he's in the US Olympic Hall of Fame. Uh. Most importantly, though,

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Speaker 1: he is a successful promoter with his company, Golden Boy Promotions. Wow,

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Speaker 1: this is a very cool honor. Yes, that's right. I'm

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Speaker 1: drooling all over the microphone because we have Oscar Dela,

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Speaker 1: one of the best and image nobody and your picture

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Speaker 1: is on the homepage to the thing that people know

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Speaker 1: what you look like. Nobody wants to picture you drooling.

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Speaker 1: We've got company. Yeah, so so they're supposed to be

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Speaker 1: on your best behavior. Oscardello one of the best boxers

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Speaker 1: to ever step in the ring. Thank you so much

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Speaker 1: for joining. What a pleasure, Thank you, thank you for

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Speaker 1: having me. I guess I start with the obvious question

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Speaker 1: about the state of boxing. Where is it today? UM?

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Speaker 1: Alive and well very healthy. UM. In terms of if

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Speaker 1: you take a look at the numbers, ratings, UM, pay

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Speaker 1: per view, UM, UM numbers, the money is that it's generating. UM.

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Speaker 1: I would say that it's it's better than ever. Uh.

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Speaker 1: There's more boxing on TV than there ever was, whether

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Speaker 1: it's on Fox or whether it's on NBC. Uh. Now

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Speaker 1: that we partnered up with with UM Facebook Watch, Uh,

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Speaker 1: we're we're being viewed by millions and millions across the globe,

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Speaker 1: which which is a great opportunity for the sport. The

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Speaker 1: sport right now is very healthy. UM. You know, some

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Speaker 1: might say differently, UM, UFC, maybe is there room for both? Absolutely? Yeah,

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Speaker 1: you don't have to pick. Is there room no, there's

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Speaker 1: room for the room for both. Um. I strongly feel

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Speaker 1: that the biggest generating pay per view events uh in

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Speaker 1: combative sports have taken place in boxing. That's including the

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Speaker 1: Connor McGregor versus Floyd Mayweather fight. There's a reason why

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Speaker 1: Connor McGregor made as much money as he did inside

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Speaker 1: the boxing ring, not the octagon. So boxing boxing is

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Speaker 1: in a state where it's it's it's uh healthier than

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Speaker 1: ever and uh you know, uh obviously September is um

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Speaker 1: is the super Bowl of of our sport with Canello

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Speaker 1: and Triple G. So really looking forward to that. Tell

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Speaker 1: us more about that about that, um, It's obviously the

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Speaker 1: re match first time around generated some big numbers on

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Speaker 1: pay per view. We expect that number to double. UM.

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Speaker 1: Give us the numbers are what are we talking here,

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Speaker 1: I'm I'm expecting about two million homes on pay per view? Um? UM.

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Speaker 1: I I strongly feel that the fact that you have uh,

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Speaker 1: two fighters in their prime, the fact that you have

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Speaker 1: two fighters who are who are young, who are willing

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Speaker 1: to to duke it out inside the in the middle

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Speaker 1: of the ring, the fact that they're not scared to

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Speaker 1: get knocked out. UM, it calls for a great fight.

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Speaker 1: Like the consumer, the consumer knows what they want. The

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Speaker 1: consumer wants to wants to watch a great fight, and

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Speaker 1: that's exactly what we're delivering. And that's the reason why

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Speaker 1: we can generate so many big numbers. Are general sports

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Speaker 1: fans finding it or these hardcore fans? I'm not sure

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Speaker 1: how many general sports fans the names there's there's yeah, no,

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Speaker 1: there there there is. There is a certain percentage of

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Speaker 1: of of fans that that are finding the fight. UH.

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Speaker 1: Most of them, yes, are hardcore targeted fans that UH

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Speaker 1: that have watched boxing over and over again. But we

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Speaker 1: we calculate that there's a roughly uh six to seven

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Speaker 1: million hardcore fans UH in the sport of boxing. It's

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Speaker 1: just a matter of penetrating them and UH and and

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Speaker 1: and and reaching them and UH. We strongly feel that

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Speaker 1: we can we can capture that audience and I'm not

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Speaker 1: too sure how how I guess strongly we're crossing over

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Speaker 1: to the casual fan. But it's tracking in the right direction.

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Speaker 1: I I'm I'm saying, I'm saying to million very conservative.

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Speaker 1: We're speaking with Oscar de la Hoya, whose Golden Boy

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Speaker 1: Promotions represents Cannello Alvarez in in next weekend's mega fight

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Speaker 1: with Triple G. It's Canadian Glovekin versus Canello Alvarez too, right,

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Speaker 1: the first one was a draw. You had a horse

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Speaker 1: in the in the fight, so obviously maybe not the

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Speaker 1: result you wanted. But how good is a draw for

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Speaker 1: drumming up support and interesting? In the second exactly? No,

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Speaker 1: I mean I obviously wasn't expecting a draw. UM. I

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Speaker 1: was expecting UM. I was expecting obviously somebody to get

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Speaker 1: the win. But look, a draw was was was fair?

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Speaker 1: The first time around, it was a great competitive fight

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Speaker 1: both guys. Uh, they came out swinging, and it was

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Speaker 1: probably one of the best fights in recent years that

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Speaker 1: that that a boxing fan can watch. UM. I strongly

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Speaker 1: feel that the second time around, uh will be a

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Speaker 1: continuation of the first one. I mean, we're gonna watch

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Speaker 1: Round thirteen on September and uh the fact that for

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Speaker 1: the first time Cannello oliver Is is talking knockout. He's

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Speaker 1: telling Golofkan Look, I'm gonna knock you out for all

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Speaker 1: the uh bad mouthing you've you you've done over over

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Speaker 1: the uh the course of time. And uh, I strongly

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Speaker 1: feel we're gonna see one of the best fights in

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Speaker 1: recent years. How much of that is real? And the

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Speaker 1: pre fight hype. I always wondered about guys wanting to

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Speaker 1: fight before they're supposed to fight. That never made sense

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Speaker 1: to me. Yeah, No, Cannello and golof can Uh, there's

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Speaker 1: there's this this animosity towards each other that is is real.

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Speaker 1: Both guys are Look, I mean both, I mean both

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Speaker 1: guys are nice guys. They're they're really really nice guy,

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Speaker 1: the nicest guys in the sport. But I mean, I

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Speaker 1: have to mention this and be real. Is that when

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Speaker 1: Cannello uh tested positive for claim buhau uh in his

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Speaker 1: in his system um Gonnetti glafkin Uh, he attacked as

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Speaker 1: his uh you know, he attacked his persona, he attacked

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Speaker 1: he attacked his character and Canelo Cannello didn't like it,

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Speaker 1: and uh, you know, and for the first time ever

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Speaker 1: Cannello's talking knockout. I've never I've never heard Cannello say

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Speaker 1: I want to knock you out and uh, and he

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Speaker 1: really means it. So it calls for a great fight.

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Speaker 1: It calls for one of those fights that that you

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Speaker 1: don't want to miss. You've talked about a pay per

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Speaker 1: view event. That's how we think of boxing, the big events,

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Speaker 1: pay per view. But the world is different these days.

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Speaker 1: We've got performed in the zone investing in boxing O T. T.

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Speaker 1: You said about sixty eight million hardcore boxing fans. You're

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Speaker 1: pony up ten twelve bucks a month for that kind

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Speaker 1: of content. That's real money. What are the opportunities that

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Speaker 1: you're on the promotion side? Now, what are the opportunities

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Speaker 1: in the new world order of media. There's there's a

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Speaker 1: tremendous opportunity um. UM Now that uh the zone is

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Speaker 1: is is getting involved um or trying to penetrate the

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Speaker 1: US market. UM with ring TV that we that we control. Um.

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Speaker 1: We're starting to see our numbers spike, uh drastically. What's

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Speaker 1: been the growth of what can you give me the

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Speaker 1: growth chart? Where you were how far along ago? And well,

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Speaker 1: let's let's let's say our first ever digital pay per

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Speaker 1: view that we promoted uh uh we probably sold at

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Speaker 1: a price of maybe uh eighty nine dollars. UH probably

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Speaker 1: sold about thirty thousand UM pay per views online and

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Speaker 1: the growth has been incredible. Were were the last fight,

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Speaker 1: we sold uh roughly two thousand homes. So it's it's

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Speaker 1: trending in the right direction. Um, it's fairly new. People

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Speaker 1: are obviously these days, not wanting to be told what

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Speaker 1: to watch, when to watch, and where to watch, you know,

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Speaker 1: and uh, but there's something about sports that's exactly what

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Speaker 1: because it's live exactly I mean live life. Sports content

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Speaker 1: is king. We all know that. And there's there's something

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Speaker 1: about the pay per view model that people still want

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Speaker 1: to watch it on their TV. They want to they

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Speaker 1: want to watch it amongst friends and family and have

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Speaker 1: a big old party. Um. That's the reason why we

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Speaker 1: can still sell uh north of two million view the NFL.

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Speaker 1: Would you put the Super Bowl on pay per view

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Speaker 1: or you have happy on the free over there? No,

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Speaker 1: I mean the obviously the there's a there's a big

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Speaker 1: advantage of having uh such a big event on on

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Speaker 1: live free TV uh network television. Uh. But obviously The

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Speaker 1: advantage that NFL has is that you know, the network

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Speaker 1: television is pain millions or billions of dollars for for

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Speaker 1: the rights to televise their events. Are these conversations that

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Speaker 1: are new for promoters? I mean, you're you're now waiting

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Speaker 1: into this idea of selling pay per view yourself or

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Speaker 1: for match Room making a deal a billion dollar partnership

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Speaker 1: with with this own ten years ago? Correct me if

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Speaker 1: I'm wrong, I would have assumed that the decision on

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Speaker 1: what to do from a media standpoint was a lot

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Speaker 1: easier or simpler for for boxing promoters. Now, how much

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Speaker 1: more of your time is being taken up on how

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Speaker 1: do we deliver this? How do we get this to

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Speaker 1: the most amount of fans? Will also optimizing the dollars?

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Speaker 1: No exactly, and UM we're we're obviously UM, we're obviously

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Speaker 1: in in in talks um uh with with uh with

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Speaker 1: various UM outlets that uh that will take us to

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Speaker 1: the forefront. I strongly feel that like everything is is moving,

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Speaker 1: everything is changing and UH, but we still must continue

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Speaker 1: with that pay per view model? UH what sing it on? Uh?

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Speaker 1: On television? UM. I strongly feel that we can generate

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Speaker 1: a substantial amount of of of Money's online and and

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Speaker 1: uh O t T and over the top. But but

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Speaker 1: there's something about the consumer that wants to watch it

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Speaker 1: again with their families, amongst their friends, amongst people. It's

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Speaker 1: it's it's nice to watch it on your tablet, on

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Speaker 1: your phone, on the computer. But there's there's nothing like

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Speaker 1: watching a sporting event on on television. So in terms

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Speaker 1: of big pay per view draw so let's say you

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Speaker 1: know a million and a half in a fight. These

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Speaker 1: two fighters Triple g And and Canello obviously are at

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Speaker 1: that level. How many other boxers are out there right

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Speaker 1: now that are big enough names to draw a big

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Speaker 1: pay per view audience? The the only the only fighter

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Speaker 1: is Cannello and uh And and Cannello uh needs Golofkan

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Speaker 1: and galofcan needs Cannelo. There's there's only a handful of

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Speaker 1: fighters out there. For instance, like Mayweather v fights once again,

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Speaker 1: he'll generate those big numbers. If Economy Gregor decides to

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Speaker 1: fight Canello, for instance, you'll generate three, four or five

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Speaker 1: million homes on pay per view. UM the pay per

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Speaker 1: view model UM is I believe not going anywhere. I

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Speaker 1: strongly feel like I said, I mean people people love

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Speaker 1: watching those fights on TV. But back when you were fighting,

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Speaker 1: it felt like there was more. It felt like there

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Speaker 1: were more big names out there that that could draw

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Speaker 1: a pay per view number like that. And now it

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Speaker 1: sounds like you're saying there's one or two, no exactly,

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Speaker 1: and um, you know, it's it's it's it's it's almost

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Speaker 1: a breath of fresh air when you hear about these

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Speaker 1: great deals that top rank is is uh orchestrating with

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Speaker 1: ESPN or Eddie Hearn with the Zone. Uh, Like I said,

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Speaker 1: Golden Boy Promotions is in the works of of of

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Speaker 1: of working on such big deals. You create a star

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Speaker 1: in boxing or does that person just have to go

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Speaker 1: out If you don't win, you don't become a star?

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Speaker 1: Is what's the balance? Then? Well, it's it's the business

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Speaker 1: is funny because the only way you can create a

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Speaker 1: pay per view star, and this this model has been

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Speaker 1: proven over and over and over again, is by piggybacking

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Speaker 1: off the current pay per view star. That's the only

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Speaker 1: way you can create a star. And uh, I mean

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Speaker 1: because to tell people, to tell people, you have to

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Speaker 1: fork over seventy nine eighty nine dollars on h D

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Speaker 1: t V. Uh to watch a fight is not easy.

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Speaker 1: There you go, I'll put you in five dollars before.

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Speaker 1: But but boxing is changing, The sport is changing for

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Speaker 1: the better. Um. Like I said, we're watching more boxing

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Speaker 1: on TV. We were developing more more champions. But uh

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Speaker 1: I still have to uh I still have to bank

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Speaker 1: on on the pay per view model in order to

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Speaker 1: create those those mega stars. We're talking with Oscar de

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Speaker 1: la Joya, who was nicknamed the Golden Boy of boxing.

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Speaker 1: This went back to the Olympics. There's a story about that.

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Speaker 1: When there's a story from Argo my mom, God bless

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Speaker 1: her Now. She used to watch TV and which was

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Speaker 1: old reruns of Guns Smoke. That was about it. So

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Speaker 1: now the summer Olympics are on and she sees you

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Speaker 1: on TV and all of a sudden she's like, oh baby,

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Speaker 1: stick and move, stick and move. I'm like, Mom, calmed

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Speaker 1: down here, man. My point of this whole story is

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Speaker 1: that the Olympics that was a great venue to see

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Speaker 1: up and coming boxers at the time. It was that

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Speaker 1: another way we can show off brand new talent in

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Speaker 1: the Olympics. Life well, I I strongly feel that's the

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Speaker 1: only platform, um where where a star is going to

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Speaker 1: be born, especially in boxing, a pay per view star,

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Speaker 1: a household name. UM boxing has changed in the in

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Speaker 1: the amateur system, UM for the worst. I I have

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Speaker 1: to say, and UM, I'm I'm glad that. I'm glad

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Speaker 1: that the AIBA UM um UH, the International UH Boxing Organization,

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Speaker 1: if I may say, um is UH is working on

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Speaker 1: changing its rules and regulations UM to make boxing UH

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Speaker 1: more transparent because our judging is not where it should be.

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Speaker 1: Even went back and looked at the scorecard that first

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Speaker 1: triple g right and it was terrible. It was terrible.

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Speaker 1: Does that turn fans? How? Does? Absolutely? Absolutely? I have

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Speaker 1: no idea how that happens. Like a lot of people

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Speaker 1: obviously blame me the promoter. I mean you you always

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Speaker 1: blame the promoter and like I didn't do anything. I

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Speaker 1: didn't you know, um. But I mean there's a reason

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Speaker 1: why they banned her for a year. I think it

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Speaker 1: was Adelaide Bird who they banned for a year from

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Speaker 1: judging UM and um, you know it shouldn't happen. But

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Speaker 1: then again, whenever you have a sport that requires um

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Speaker 1: uh judging by by a human, don't they throw out

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Speaker 1: the high on the low just in case? Right? Exactly,

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Speaker 1: maybe we should do that exactly. There's I mean, look,

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Speaker 1: boxing has a lot of room for growth, and but

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Speaker 1: that's where the opportunity is right now. In the last

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Speaker 1: year alone, more than five six billion dollars has been

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Speaker 1: injected into combat sports, including boxing. So there's opportunities, including

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Speaker 1: with a judging, including with refereeing. So I think we're

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Speaker 1: living some good times, uh in boxing, and I'm I'm excited.

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Speaker 1: Founder of Golden Boy Promotions. Thank you so much, sir

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Speaker 1: for coming in and joining us. You made my day.

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Speaker 1: My man, my man, Can I wait, I have a nap?

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Speaker 1: Can you have a little jewel right there? Thank you,

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Speaker 1: appreciate it. Takeaways. Oscardella says that boxing is strong like

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Speaker 1: it was back in the day of Muhammad Ali. Come on,

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Speaker 1: I mean boxing is strong in the day when there's

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Speaker 1: cigar smoke filling up the felt form. Thank you. I'll

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Speaker 1: bring up I don't exactly. I don't think boxing is

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Speaker 1: now where it was. It's a different media landscape, so

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Speaker 1: there's opportunity for boxing, but it's not like, hey, everybody's

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Speaker 1: watching boxing. Yeah, boxing is, as the oscar just said,

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Speaker 1: dealing with the same big questions that the NFL and

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Speaker 1: the NBA is It's long been a totally different medium model,

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Speaker 1: pay per view, showtime, HBO. But that's shifting now. You know,

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Speaker 1: we talked about his own we talked about ESPN and

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Speaker 1: ESPN Plus, which carries a lot of boxing. Now, Uh,

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Speaker 1: those are conversations that Oscars now having. He's meeting with

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Speaker 1: the likes of Amazon and Facebook, just like Adam Silver

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Speaker 1: isn't just like Roger goodellas the world is different. It

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Speaker 1: used to be you have to aggregate a lot of eyeballs,

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Speaker 1: you know, the big mass product. That's not the way

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Speaker 1: it is anymore now with all the O T. T.

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Speaker 1: It's all right, are there fifty thousand people that want

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Speaker 1: to see this? Okay charging ten bucks a month that

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Speaker 1: they really like it, their hardcore fans. That's real money.

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Speaker 1: You get enough of those, and whether it's archery or

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Speaker 1: boxing or M M A or whatever, you get enough

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Speaker 1: of those little O T. T channels and you've got

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Speaker 1: real business. Back in the day, they used to call

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Speaker 1: it closed circulos circuit TV, and he used to go

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Speaker 1: pay for that. So why should this be any different? Yeah,

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Speaker 1: feel better to be a number one than number five.

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Speaker 1: I'll wear a number. Because of Mike, we have a

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Speaker 1: chance to go for three in a row. Kid numbers

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Speaker 1: at a good time, and let's first started wearing their number.

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Speaker 1: I would just happy and floomberg. Business of sports. The

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Speaker 1: number of the week, number of the week. Oh my

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Speaker 1: goodnessness is so easy. And I'll know this one. You

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Speaker 1: do know this one. It's forty eight. People out there

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Speaker 1: like a number of what athlete? But never by seeing

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Speaker 1: my picture on our web page. There's no way they're

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Speaker 1: thinking I'm in my upper forties, so they're not thinking,

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Speaker 1: Holy wow, your Twitter photo you look too well. That's

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Speaker 1: that's my son. That's not even me, that's my son,

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Speaker 1: also a participant in the show. Happy Birthday to Scotts,

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Speaker 1: Happy birthday to you. This is like my Marilyn Monroe moment,

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00:25:53,840 --> 00:26:03,720
Speaker 1: except that the nightmare a nightmare. Happy Birthley, Mrs Again,

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Speaker 1: Evan has no idea what we're talking about. You know

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Speaker 1: what we're talking about. How do you not know any

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Speaker 1: of these references. I'm just blown away by the way.

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Speaker 1: I'm very aware of who Marilyn Monroe is. Happy birthday,

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Speaker 1: Mr Broka. But but if we may, let's end it

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Speaker 1: on this medina. You actually have a great voice. So

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Speaker 1: oh my god, no happy you sing all the time,

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00:26:25,119 --> 00:26:29,760
Speaker 1: sing us out, singing, sings out the worst, the worst.

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Speaker 1: Come on, Happy birthday. Okay, no, no, this is your

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00:26:37,040 --> 00:26:41,840
Speaker 1: birthday song. It doesn't last too long. Hey, too many

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Speaker 1: jokes right now, but happy birthday, Scott. And also you

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Speaker 1: look great for your age. You had to throw that in.

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Speaker 1: What was that? Damn that's a shine. I'm gonna get

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00:26:51,560 --> 00:26:56,160
Speaker 1: emails from all my friends like you look, you look good,

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00:26:56,800 --> 00:26:58,560
Speaker 1: thank you? And I like you. And this is why

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00:26:58,560 --> 00:26:59,960
Speaker 1: I knew I always liked you because you're a birth

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00:27:00,040 --> 00:27:02,240
Speaker 1: go that's right, and I'm a tourist. We're Earth signs.

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00:27:02,359 --> 00:27:06,280
Speaker 1: Were very compatible friendship. There we go. That's like saying

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00:27:06,440 --> 00:27:08,960
Speaker 1: you don't look bad for an ogre. It's like you

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00:27:09,320 --> 00:27:11,480
Speaker 1: can't wait till we find out your birthday or man,

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00:27:11,560 --> 00:27:13,439
Speaker 1: you look you look great. We have You're gonna have

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Speaker 1: your wife on the phone for that one. Uh, moving

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Speaker 1: right along, let's wrap this up time. Okay, you've been

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Speaker 1: listening to The Bloomberg Business of Sports. We're here each

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00:27:23,600 --> 00:27:25,879
Speaker 1: and every week at the same time, plus online as

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00:27:25,880 --> 00:27:29,360
Speaker 1: an Apple podcast. You can catch that Monday's, Wednesdays and

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00:27:29,400 --> 00:27:32,840
Speaker 1: Thursdays I'm Michael Barr on Twitter at Big Bar Sports,

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00:27:33,040 --> 00:27:36,359
Speaker 1: I'm Evan Novie Williams on Twitter at NOVI Underscore Williams.

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00:27:36,440 --> 00:27:38,520
Speaker 1: And I'm Scott Snick. You can follow me on Twitter

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Speaker 1: at Thanks for joining us. Please tune in next week

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00:27:41,320 --> 00:27:44,880
Speaker 1: when we speak with San Francisco forty Niners president Al Guido.

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Speaker 1: You're listening to Bloomberg Business Up Sports from Bloomberger Radio

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00:27:48,680 --> 00:27:52,800
Speaker 1: around the world and online as an Apple podcast on iTunes,