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Speaker 1: Hey, this is Emily and this is Bridget and you

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Speaker 1: are listening to stuff Mom never told you. Today we

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Speaker 1: are tackling a fun topic that I'm excited to talk about,

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Speaker 1: and it really is a great story behind how teen

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Speaker 1: Vogue got what you might call woke. Emily, what is woke?

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Speaker 1: Can you define one? Girl? Now? I think we need

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Speaker 1: a whole other episode over that. But I think what's

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Speaker 1: awesome is there have been headlines written about teen Vogues

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Speaker 1: sort of change in direction in recent months, one might

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Speaker 1: even say the last year to incorporating more politically socially conscious,

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Speaker 1: activisty type content for its young female readers. So I

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Speaker 1: think woke has to do with being aware and spreading

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Speaker 1: that awareness and turning your awareness and consciousness raising into

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Speaker 1: actual action taking. I like that definition because they also think.

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Speaker 1: One of the ways that teen Vogue is a very

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Speaker 1: woke is that they make this argument that, like, it's

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Speaker 1: okay if you care about lip gloss and also social justice,

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Speaker 1: it's cool to care about both, Yes, which, honestly, we're

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Speaker 1: gonna We're gonna unpack many layers of that this episode.

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Speaker 1: Because I'm a little late to the party, I had

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Speaker 1: I think baggage you thought it was uncool to be

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Speaker 1: into social justice. I thought it was unco Yeah, l

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Speaker 1: L you got me. Oh man, I'm so gulliable sometimes. Basically,

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Speaker 1: I used to have feelings about women who spent all

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Speaker 1: this time on beauty products and shopping for clothes, and

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Speaker 1: I used to make really unfair judgment calls about the

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Speaker 1: awareness or activism, and that's that's not cool. So let's

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Speaker 1: let's go back to the beginning here. Teen Vogue really

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Speaker 1: started to become a phenomenon around one specific article that

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Speaker 1: was published in teen Voge last year, and the title

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Speaker 1: of that article was Donald Trump is Gaslighting America. Yeah,

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Speaker 1: like hardcore as titles go, that title is going forward, right,

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Speaker 1: Like I remember seeing funny tweets that were like teen

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Speaker 1: Vogue table of contents, how to achieve the perfect liquid liner,

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Speaker 1: the best you know sandals for summer? Donald Trump is

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Speaker 1: gaslighting America? Yeah? It is so intense. And what's great, though,

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Speaker 1: is that they took a conversation around gas lighting, which

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Speaker 1: I know we might already know what that means, but

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Speaker 1: just to reiterate, it's when someone makes you feel crazy. Specifically,

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Speaker 1: this is something that happens often to women when you're

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Speaker 1: making your voice heard, or you're advocating for yourself for

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Speaker 1: complaining righteously and with good reason about being mistreated, and

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Speaker 1: they make you feel crazy for having that complaint. Yeah,

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Speaker 1: it's a tactic of making like you or whoever is

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Speaker 1: being the victim of this, making them not believe their

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Speaker 1: own perceptions. And so it's like, it's right, it's a

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Speaker 1: totally So I think Donald Trump's relationship with the truth

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Speaker 1: is sketchy at best. You think, um, and I think

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Speaker 1: they really unabashedly broke down how Donald Trump is using

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Speaker 1: that same tactic of gas lighting that happens in one

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Speaker 1: on one conversations in a very public narrative way with

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Speaker 1: the media and with his own Twitter feed, and with

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Speaker 1: all the ways that he communicates. So they write this

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Speaker 1: article and the reaction is insane. I'm someone who pays

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Speaker 1: attention to like articles that are written about politics, and

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Speaker 1: I have not seen anything blow up exactly. So, web

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Speaker 1: traffic apparently jumped to seven point seven million unique visitors

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Speaker 1: that month, according to calm Score, from three million a

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Speaker 1: year earlier. Okay, so enormous traffic. That traffic held and

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Speaker 1: expanded over the month, hitting a high of nine point

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Speaker 1: two million unique views, according to Conde Nast. So shout

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Speaker 1: out to the journalists behind that article. Laura Duca, Um,

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Speaker 1: she is amazing. She If you, if you are looking

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Speaker 1: for someone like hilarious to follow on Twitter, definitely give

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Speaker 1: her a follow. Um. But I also think she's someone

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Speaker 1: even before teen Vogue. She's someone who's been very vocal

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Speaker 1: um in writing and writing and tweeting and posting about Trump,

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Speaker 1: and you know, like like most women who do that,

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Speaker 1: like she has done so at like great personal risk,

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Speaker 1: Like she has like the trolls that she has, Like

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Speaker 1: one of her trolls is that who's that awful AIDS

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Speaker 1: drug Pharma bro Martin's He's like a very one of

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Speaker 1: her notable trolls to the point where like he I've

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Speaker 1: seen things that he's posted about her and it's scary.

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Speaker 1: It's like it's like she posted a picture of her

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Speaker 1: and her husband or her and her boyfriend on on

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Speaker 1: on Instagram and he put his face over her husband

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Speaker 1: in face and it was the weirdest thing I've ever seen.

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Speaker 1: So she's done this, like many women, at great personal

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Speaker 1: wet To do an episode on the kind of online

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Speaker 1: harassment of female journalists get should definitely do that. Definitely. Um, well,

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Speaker 1: that is an unfortunate byproduct of being well known for

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Speaker 1: an amazing kick ass article that she wrote. But what's

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Speaker 1: funnier is the response that she got from people who

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Speaker 1: were pleasantly but suspiciously surprised. I don't know funny is

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Speaker 1: the right word here, but let's take Dan Rather for example.

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Speaker 1: Dan Rather is a an outspoken, um freedom of the

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Speaker 1: press sort of person after his long tenure on air,

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Speaker 1: and he says in his Facebook post from December eleven,

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Speaker 1: he says, some might consider teen Vogue an unlikely source

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Speaker 1: for a detailed examination of gas lighting and Donald Trump

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Speaker 1: dot dot dot, but there you have it, dot dot dot.

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Speaker 1: First of all, journalist to eclipses Dan Come on, J

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Speaker 1: school peeps would be happy with um yeah, I mean

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Speaker 1: I I've seen this Dan Rather's take, even on my

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Speaker 1: own personal Facebook feed from very well meaning, might you say,

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Speaker 1: benevolent friends who are like who would have thought that,

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Speaker 1: like teen Vogue could be leading the resistance? And I

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Speaker 1: would have thought that, Like I think the surprise I

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Speaker 1: think is meant to be complimentary, like, oh, we're pleasantly

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Speaker 1: but actually it's it's it's illustrating a kind of underlying

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Speaker 1: assumption that like young women and young women's publications can't

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Speaker 1: tackle very same topic. I will be the first to

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Speaker 1: admit that I was surprised to hear that. I mean,

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Speaker 1: I think there were a lot of people who were

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Speaker 1: surprised by that, and I think it pulled upon our

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Speaker 1: unconscious bias and our unconscious assumptions there just sort of

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Speaker 1: check ourselves, because before I even had a chance to

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Speaker 1: repost it, I started seeing the counter narrative to that narrative. Right,

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Speaker 1: the initial narrative was like, oh my god, teen Vogue

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Speaker 1: is killing it. Check this out. How surprising is that?

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Speaker 1: Then immediately the counter narrative is, if you're surprised by this,

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Speaker 1: your sexist? So interesting? How different? Um? Two different arguments

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Speaker 1: really like bubbled up. They went very quickly quickly. I

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Speaker 1: mean there were like thirty thousand tweets. Um. I think

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Speaker 1: right after that that article went public a public um,

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Speaker 1: including from journalists on NPR, CBS News, Fox News host

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Speaker 1: Tucker Carlson Show, where he had Lauren on and then

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Speaker 1: braided her for covering both politics and fashion, saying, quote,

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Speaker 1: you should stick to those thigh high boots You're better

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Speaker 1: at that. But he's not a sexist. That wasn't benevolent women, right, Yeah,

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Speaker 1: he's like just trying to help, providing editorial support. And again,

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Speaker 1: I mean, this is something that is a personal and

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Speaker 1: I know it's something that you have feelings on too,

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Speaker 1: but it's a personal pet peeve of mine because I

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Speaker 1: feel like we live in a society where it's totally

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Speaker 1: fine for men to have dual interests like ever brates

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Speaker 1: or lectures a man. No one would be like stick

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Speaker 1: to football, sir, right, Like think about Playboy. They literally

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Speaker 1: have pornographers your hard hitting journalism, and everyone took that seriously.

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Speaker 1: And I've actually seen it like maybe this is me,

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Speaker 1: you know, seeing sexism in everything because it's everywhere so pervasive.

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Speaker 1: But like when something is happening, particularly around Beyonce or

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Speaker 1: the Kardashians, and everyone is talking about it, there's always

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Speaker 1: someone who's like, wouldn't it be great if people cared

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Speaker 1: this much about war or poverty? That's like, yeah, first

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Speaker 1: of all, shut up, but also it's like who's that?

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Speaker 1: Like who let us there about you know both? I know,

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Speaker 1: women with our complex identities, like can we not hold

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Speaker 1: space for the real housewives and reading The New York Times,

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Speaker 1: he certainly can. And no one says that about men.

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Speaker 1: No one says, you know, if you care about the

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Speaker 1: super Bowl, then you're not caring about you know, serious shallow.

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Speaker 1: So I think it's time for us to unpack a

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Speaker 1: little bit of the history behind how teen Vogue went

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Speaker 1: from a publication that primarily covered sort of lighter subject topics,

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Speaker 1: subject matter, lighter subject matter in general, um to getting

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Speaker 1: to this point of wokeness and allowing us women with

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Speaker 1: multiple passions and very different kinds of interest to feel

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Speaker 1: recognized and catered to when opening the pages of something

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Speaker 1: like teen Vogue, and specifically a very young readership that

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Speaker 1: they have. Um And there's there's an interesting story behind that, Bridget.

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Speaker 1: But before we go there, I think it's time for

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Speaker 1: us to take a quick break and we'll be right back.

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Speaker 1: And we're back, and we want to peel back the

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Speaker 1: layers of teen Vogues Awakening awoken that that sounds like

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Speaker 1: a horror movie about becoming like hip hit, Like, yeah,

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Speaker 1: somebody run with that. I think that that that would

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Speaker 1: be fun. I would watch that, Okay, So the awokening

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Speaker 1: of teen Vogue has some interesting history behind it. Well,

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Speaker 1: let's first acknowledge that it was actually created in two

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Speaker 1: thousand and three, so it's not that old old. And

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Speaker 1: at the time, Teen Vogues founding editor in chief described

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Speaker 1: its mission to New York Times as she said, We're

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Speaker 1: going to do what we do well, which is fashion,

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Speaker 1: beauty and style. And for many years they stuck to

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Speaker 1: that content. And there's something wrong with that, anohing wrong

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Speaker 1: with that they have. You have to find your niche, Okay,

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Speaker 1: like that was their niche. What I love here and

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Speaker 1: this is from the Brown Daily Herald, my own newspaper

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Speaker 1: that I used to work for, which I loved its

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Speaker 1: coverage here, so shout out to Emily Miller class of

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Speaker 1: nineteen nineteen for her great piece on the politics of

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Speaker 1: teen Vogue. She showed us that after a sixteen editorial

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Speaker 1: shake up that led to the promotion of Elane welter Off. Okay,

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Speaker 1: oh god, Elaine, I adore her, and I really hope

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Speaker 1: I didn't butcher her name there. But after the promotion

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Speaker 1: of Elaine, who by the way, is the youngest and

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Speaker 1: only the second African American Conde Nast editor for across

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Speaker 1: all of their publication, which pause that that is like

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Speaker 1: on the one hand, go her, but on the other

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Speaker 1: hand kind of a third Yeah, and you know, I

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Speaker 1: can speak to that a little bit, and that like

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Speaker 1: publishing is very very white, very male, but like specifically

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Speaker 1: very white, And so for me, not only is that

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Speaker 1: like sad, but also it makes her accomplishment that much,

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Speaker 1: you know, more significant exactly And who was it? It

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Speaker 1: was Shawnda Rhimes in her book Year of Yes, who

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Speaker 1: talked about being the first or only right first, or

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Speaker 1: only is the first or only There was one other

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Speaker 1: she it's good to be the first, but you want

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Speaker 1: to make sure you're not the only, yeah, saying something

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Speaker 1: about it's hard to sort of carry that mantle when

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Speaker 1: you're when you're busy trying to achieve what you're trying

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Speaker 1: to achieve. But Elaine rocked it. She gets up the

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Speaker 1: food chain at teen Vogue, and at that time, in

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Speaker 1: great part to her work, teen Vogue actually amended its

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Speaker 1: mission to include providing sophisticated yet readable commentary on a

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Speaker 1: broad range of social and political topics. Snaps Snaps snaps amazing.

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Speaker 1: I mean, and I think that it's a great case

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Speaker 1: study for like what happens when young people of color

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Speaker 1: are not just included, but like listen to and right,

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Speaker 1: and so something that kind of like burns my beans

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Speaker 1: a little bit in the is that an expression? I

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Speaker 1: don't know, something that burns my beans will go with it?

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Speaker 1: Is this idea that like diversity is just having people

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Speaker 1: of color and women in their room. And it's like, no,

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Speaker 1: like do they feel comfortable of wasting their opinions? Do

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Speaker 1: they feel comfortable making, you know, making decisions when they

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Speaker 1: make major decisions, are they listened to and valued and like,

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Speaker 1: you know, And I think this is a good case

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Speaker 1: study for what happens when those when young people of color,

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Speaker 1: young women of color are given the reins and given

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Speaker 1: leadership positions and really having that leadership respected. Yeah, I

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Speaker 1: mean versity. I think, like Shonda Rhymes says, to pull

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Speaker 1: from her again, it's not about promoting just to promote

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Speaker 1: more diverse voices. It's about normalizing because I'm sure that

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Speaker 1: teen vogues readership doesn't look as pale as teen vogues

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Speaker 1: leadership exactly. So like Shanda normalized TV with taking over

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Speaker 1: Thursday nights, right, like having people of color in positions

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Speaker 1: of power is about normalizing our media landscape. So it's

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Speaker 1: been kind of incredible to see the changes in coverage

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Speaker 1: that's happened have happened since Eline took took the Wasted.

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Speaker 1: It's so free because you see this, like I was

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Speaker 1: saying earlier, this mix of both fashion and hair and

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Speaker 1: clothing advice alongside really heavy hitting issues. And they have

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Speaker 1: they have, Like I remember seeing one article that's not

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Speaker 1: even necessarily political that I remember thinking, like, gee, that

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Speaker 1: I would have never found that in a magazine when

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Speaker 1: I was growing up, and that's the thing that people

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Speaker 1: need to like young women need to know about. It

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Speaker 1: was like what to do if your boy and asks

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Speaker 1: you to sex with him and like send you pictures

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Speaker 1: of yourself, you know, And it was like, that is

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Speaker 1: content that like I would never have thought that I

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Speaker 1: would have seen in like a magazine, for a magazine

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Speaker 1: for young women. But are today's young women actually meet

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Speaker 1: that kind of content, Like I'm sure that's a situation

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Speaker 1: that happened exactly. Just to jump on that too, because

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Speaker 1: I actually heard from Joanna Coles, the former editor in

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Speaker 1: chief over at Cosmopolitan Magazine, about how in today's day

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Speaker 1: and age, young girls need more information and need access

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Speaker 1: to information that's traditionally been left out of those kinds

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Speaker 1: of publications. So I think it was Cosmo back in

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Speaker 1: two thousand fifteen or two thousand and sixteen. I can't

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Speaker 1: quite recall that did a huge spread on planned parenthood,

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Speaker 1: on birth control in general. And this is like to

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Speaker 1: some very political content, but really it's the spreading of

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Speaker 1: real information that's backed by science about making sure that

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Speaker 1: young women, teens and girls understand their options and understand

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Speaker 1: what's available to them. And I think, just like anyone else,

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Speaker 1: young women are better served or they have more information,

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Speaker 1: not less, right, like more information about their bodies, about

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Speaker 1: the side, right, isn't it insane though, I mean, like

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Speaker 1: more more information. No, I want my kids to have

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Speaker 1: less information. People do feel that way, which is interesting. Yeah,

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Speaker 1: And so I mean, I just I applaud teen Vogue

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Speaker 1: for for making those choices, and I just love what

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Speaker 1: Essence Magazine said about it. So they said, for exploring

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Speaker 1: Native American girls thoughts on cultural appropriation to taking a

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Speaker 1: stand on resisting trump Donald Trump's America, teen Vogue has

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Speaker 1: been at the forefront of the most pertinent issues facing

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Speaker 1: young adults. And I just love that because it's true. Right,

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Speaker 1: like a yell, if you're like a fourteen year old

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Speaker 1: woman in this country. You need to understand what's happening

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Speaker 1: when people talk about Donald Trump on the news. You

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Speaker 1: also need to understand what's happening with your body or

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Speaker 1: what to do when your boyfriend asked for, you know,

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Speaker 1: a tompless picture. You also need to understand, like you

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Speaker 1: might need to understand how to get a good liquid

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Speaker 1: line on your eyes, or how to like, you know,

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Speaker 1: match your belt and your shoes or whatever. Yeah, I

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Speaker 1: think there's a I think it also reflects a broader

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Speaker 1: trend in infotainment, you know what I mean? Like I

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Speaker 1: think about how we're getting news these days. BuzzFeed is

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Speaker 1: covering hard hitting news like buzzfeeds exposing some political scandals,

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Speaker 1: and alongside like Whatton, Yeah, what Disney character? Are you right?

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Speaker 1: What is what Disney Princess? Would you be? Definitely? Oh? Yes, girl.

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Speaker 1: I was such a super fan of The Little Mermaid.

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Speaker 1: I think I memorized every word to the songs when

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Speaker 1: I was like four. Okay, and I pretended did you

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Speaker 1: play Mermaid? Oh? Yeah, I played Mermaid in the pool. Yeah,

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Speaker 1: it was a good game. My dad also cried at

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Speaker 1: the end O Littlemaid love because she says goodbye to

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Speaker 1: her father Trayton, and then leaves for a whole of

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Speaker 1: the world. My dad's like, oh that's different, Aladdin, but

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Speaker 1: also great Jasmine shoot to Jasmin too, Okay, Um yeah,

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Speaker 1: I think this this does reflect a broader trend of

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Speaker 1: be be okay to get a mix of media in

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Speaker 1: one publication totally and then it's okay. Like just I mean,

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Speaker 1: I actually really like it when you know, outlets or

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Speaker 1: whatever go high low where it's like highbrow lowbrow, and honestly,

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Speaker 1: there's nothing I hate more than when, like, I just

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Speaker 1: feel so isolated from Mike, whether it's a media outlet

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Speaker 1: or a person who was like Taylor Swift never heard

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Speaker 1: of her. All I do is read books, Like what

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Speaker 1: that kind of vibe when people are like, oh, like,

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Speaker 1: how dare you be interested in like a lowbrow thing,

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Speaker 1: Like I'm too busy, like you know, reading proofs or whatever.

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Speaker 1: It's like purposeful ignorance. I hate that. I hate. It

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Speaker 1: has to be a name for that. There has it

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Speaker 1: must be. Like I was once at a dinner party

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Speaker 1: where someone I kid you not, was pretending he had

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Speaker 1: never heard of Beyonce, not saying he had not heard

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Speaker 1: a song. He was acting like he didn't know. He

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Speaker 1: was like, I'm not familiar he was, and he was like, oh,

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Speaker 1: I don't even own a TV. I was like, oh,

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Speaker 1: come on, it was excruciating. Now it's means chameed not

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Speaker 1: on a TV. Does he still rag about it? Probably

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Speaker 1: my own cable at least, probably Wowser's okay, liar, did

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Speaker 1: you call him out? No? I just smiled politely and

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Speaker 1: nurse to drink. I wish I were there to take

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Speaker 1: me back to them. Let's go there again so I

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Speaker 1: can call him that and we'll talk about reality TV

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Speaker 1: the whole time, and you can read a book. Yeah,

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Speaker 1: I mean I someone should write a book about reality

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Speaker 1: TV if that hasn't happened yet. Let's talk about meta

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Speaker 1: media anyway. So I think the moral of the story

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Speaker 1: here is that teen Vogue got woke and is serving

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Speaker 1: up the kind of information that young girls want to see,

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Speaker 1: with a healthy mix of the lighter topics, which are

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Speaker 1: not you know, liking makeup and liking fashion and beauty

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Speaker 1: does not make you dumb. And I think this was

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Speaker 1: hard for me, Like this idea of respecting your readership

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Speaker 1: at teen Vogue, Cosmo or wherever BuzzFeed and saying I

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Speaker 1: like a good cat gift and I like hard hitting

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Speaker 1: journalism out of city. What was what was your discomfort

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Speaker 1: around this idea that you weren't supposed to like makeup

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Speaker 1: or like I think it's the tomboy child that I

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Speaker 1: was saying, Like I want to rebel from a gendered

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Speaker 1: stereotype that I was expected to fill, and so instead

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Speaker 1: of liking frilly dresses and fashion, I still to this

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Speaker 1: day say like I don't know how to dress myself,

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Speaker 1: and in reality I really enjoy dressing myself, but like

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Speaker 1: there's something to sort of being demure about the lady

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Speaker 1: like hobbies and habits, Like I will be on Reddit

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Speaker 1: of all places, looking at streetwear inspiration for women, and

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Speaker 1: I'll be like, I'm really like spending forty five minutes

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Speaker 1: here looking at fashion stuff, Like I shouldn't be embarrassed

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Speaker 1: about this, There's nothing wrong with that. So I don't know,

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Speaker 1: I think there's I think I still especially in a

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Speaker 1: city like d C, which is almost inrogynous, it's fashion.

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Speaker 1: We were talking about New York versus DC recently, right,

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Speaker 1: or maybe it was with my friend Jesse actually who

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Speaker 1: she and I were talking about how she dresses very

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Speaker 1: boho and and very florally and very feminine, but she

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Speaker 1: works in a downtown Washington, d C. Political consulting firm

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Speaker 1: and is a hard hitting boss over there, and we

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Speaker 1: were talking about how in d C. I think there's

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Speaker 1: this feeling of shoulder pads and suits and the pants

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Speaker 1: suit phenomenon that that more and more of us are bucking.

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Speaker 1: But I'm like, where's the yoga pants phenomenon? Like, can

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Speaker 1: I be a smart, powerful person and where yoga pants?

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Speaker 1: Like nine nine out of ten days, I mean, the

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Speaker 1: answer is yes, but it's been it's taking me a

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Speaker 1: little bit. We're all learning and growing together. Yeah, I

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Speaker 1: mean I think that teen Vogue does a great job

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Speaker 1: of showing that, like that's okay, it's okay, Like we

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Speaker 1: are multifaceted individuals, but I think the patriarchy makes us

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Speaker 1: feel like we have to be one or the other.

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Speaker 1: That if we're going to be we have to either

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Speaker 1: like embrace you know, the feminine and be like the

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Speaker 1: early girl or reject the them like I'm you know,

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Speaker 1: and it doesn't allow for us to just be our authentic,

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Speaker 1: multifacet itself. And so snaps to places like teen Vogue,

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Speaker 1: who are really allowing young girls to expose to be

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Speaker 1: exposed to, you know, hard hitting journalism, political activist de

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Speaker 1: type stuff, and you know, not feel bad about having

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Speaker 1: that across the page, across the fold from Spring trends

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Speaker 1: or whatever, and that's okay. But there has been a

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Speaker 1: pushback on that because sometimes those political pieces are heavy, right,

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Speaker 1: So there was a critique that I came across in

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Speaker 1: the journalism on the journalism, on the meta journalism journalism,

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Speaker 1: but on teen Vogue sort of editorial choices, which was saying,

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Speaker 1: doesn't feel a little insensitive to have something about police

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Speaker 1: brutality across the page from you know, the best slip

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Speaker 1: glass for your Instagram selfies? Like, there are interesting conundrums

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Speaker 1: that you fall into there. I mean, I think I

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Speaker 1: definitely get that argument. But I think for me, like

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Speaker 1: I think, with your example police brutality, that's I mean,

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Speaker 1: I hate to say it, and this sounds awful, but

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Speaker 1: that is the reality of how we have to live

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Speaker 1: with police brutality. It's not it's easy to think that

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Speaker 1: it's the siloed off thing where like you deal with

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Speaker 1: it when you you know, want to have something summer, right,

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Speaker 1: like it's like you no, like you are dealing with

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Speaker 1: it alongside your everyday life, and like, um, there's a

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Speaker 1: great movie called Dope that I love and like one

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Speaker 1: of the points of the movie is that kids that

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Speaker 1: live in areas where they are plagued by violence, it's

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Speaker 1: not this like, it's they're they're living their lives, and

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Speaker 1: their lives are the same as anyone else, as like

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Speaker 1: a teenager's life where they listen to music and love,

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Speaker 1: have crushes. Their lives are just punctuated by extreme violence,

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Speaker 1: and that they are still living what what might seem

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Speaker 1: like ordinary you know, adolescent lives and ordinary adolescents concerns,

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Speaker 1: but like they are not able to then silo off,

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Speaker 1: you know, and so like why should we as readers

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Speaker 1: be able to be like, well, when I want something

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Speaker 1: bumming like a bummer magazine, when I want something that's

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Speaker 1: like light and fuffee, everach for this when that's not

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Speaker 1: how it happens, not how it happens. That it's a

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Speaker 1: really good point. Well, I think it's been a sign

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Speaker 1: of the bold leadership at teen Vogue that they are

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Speaker 1: willing to go there and push those limits and gain

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Speaker 1: get some flak in the process and deal with these

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Speaker 1: sexist reactions of saying, like, who the hell does teen

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Speaker 1: Vogue think they are? But I was really pleasantly surprised

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Speaker 1: to hear from Anna wint Or her quote um about

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Speaker 1: Elaine taking the helm. She said, Elaine is incredibly in

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Speaker 1: tune with the teen Vogue audience and has used that

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Speaker 1: unique insight to engage and connect with her readers on

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Speaker 1: a very personal level. Over the last year. She's demonstrated

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Speaker 1: a fearless leadership in her pursuit to make teen Vogue

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Speaker 1: the voice of a new generation, and we look forward

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Speaker 1: to all she will accomplish. So we have a bit

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Speaker 1: of like, I think we should take a break before

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Speaker 1: we provide the happy ending to this story, which is

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Speaker 1: even more exciting about Elaine's role at teen Vogue. Does

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Speaker 1: that sound good to you? Okay, So we'll be right

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Speaker 1: back after a quick break and a quick word for

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Speaker 1: our sponsors. So Bridget, we've got some exciting news to

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Speaker 1: share about where this story went next now that we're

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Speaker 1: back from the break. So in very exciting teen Vogue news,

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Speaker 1: Elayne was officially named as the editor in chief of

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Speaker 1: teen Vogue, which is a great for her. Like I

427
00:24:27,240 --> 00:24:30,359
Speaker 1: couldn't be more happy. And again, like, there are just

428
00:24:30,520 --> 00:24:33,119
Speaker 1: so few women of color, purely black women in the

429
00:24:33,200 --> 00:24:36,880
Speaker 1: media space. Having there be black editor in chief is huge,

430
00:24:36,960 --> 00:24:39,520
Speaker 1: I mean, just the mass head of any big, you

431
00:24:39,560 --> 00:24:42,880
Speaker 1: know publication, there's so few you know, non white faces

432
00:24:42,960 --> 00:24:45,080
Speaker 1: and so. And now she's not just in charge of

433
00:24:45,320 --> 00:24:49,680
Speaker 1: making editorial like decisions on single stories or in the

434
00:24:49,760 --> 00:24:54,040
Speaker 1: digital realm where she was really focused previously, along with Piccardi,

435
00:24:55,720 --> 00:24:59,840
Speaker 1: digital editor as well, who also played a big role,

436
00:24:59,880 --> 00:25:02,480
Speaker 1: by the way, we have to give he played a

437
00:25:02,560 --> 00:25:06,200
Speaker 1: big role alongside Elane and making this content of activism

438
00:25:06,280 --> 00:25:09,240
Speaker 1: and political awareness more of a priority in gateen Vogue.

439
00:25:09,600 --> 00:25:11,880
Speaker 1: But it's it's great to have someone like her now

440
00:25:12,040 --> 00:25:14,920
Speaker 1: in charge of thinking about the future of teen Vogus

441
00:25:15,000 --> 00:25:17,960
Speaker 1: brand and really making sure that we're aligning media with

442
00:25:18,280 --> 00:25:23,520
Speaker 1: the new media landscape that teens are consuming. I think

443
00:25:23,560 --> 00:25:26,119
Speaker 1: it was a smart move on Conde Nast's part. I

444
00:25:26,160 --> 00:25:28,000
Speaker 1: think so too. And I think I mean when you

445
00:25:28,080 --> 00:25:31,240
Speaker 1: look at when you look at her Elane's background, like

446
00:25:31,720 --> 00:25:34,359
Speaker 1: she again like really nicely bridges that gap of like

447
00:25:34,840 --> 00:25:36,920
Speaker 1: you know, coming she came from the world of you know,

448
00:25:37,400 --> 00:25:39,919
Speaker 1: fashion mags and things like that before her work at

449
00:25:40,000 --> 00:25:42,600
Speaker 1: teen Vogue. She was aye in two thousand and twelve.

450
00:25:42,680 --> 00:25:45,159
Speaker 1: She joined teen Vogue. Prior prior to that, she was

451
00:25:45,200 --> 00:25:48,320
Speaker 1: at Glamor Magazine as a senior beauty editor, and then

452
00:25:48,359 --> 00:25:50,920
Speaker 1: before that she worked as the beauty and style editor

453
00:25:50,960 --> 00:25:53,760
Speaker 1: of Ebony magazine. So how cool is that she she

454
00:25:53,880 --> 00:25:57,160
Speaker 1: really did focus on beauty style and now she's saying,

455
00:25:57,280 --> 00:25:59,159
Speaker 1: you know what we need in addition to beauty and

456
00:25:59,240 --> 00:26:02,600
Speaker 1: style in this beauty and style magazine is let's woke

457
00:26:02,640 --> 00:26:05,199
Speaker 1: it up. And that's awesome. I love that. I mean,

458
00:26:05,320 --> 00:26:07,400
Speaker 1: I think one of my favorite sayings that tweens will

459
00:26:07,400 --> 00:26:09,880
Speaker 1: save us all I think that she is. I think

460
00:26:09,960 --> 00:26:12,000
Speaker 1: that's true or now that's so true, and like I

461
00:26:12,080 --> 00:26:14,040
Speaker 1: think that like tweens will lead the way, Like if

462
00:26:14,080 --> 00:26:16,840
Speaker 1: you want to know what's hip, what's happening, like who's like,

463
00:26:16,960 --> 00:26:20,280
Speaker 1: tweens are at the forefront. If you have tween cousins,

464
00:26:20,359 --> 00:26:23,560
Speaker 1: tween kids, tween siblings, talk to the tweens, like I

465
00:26:23,640 --> 00:26:25,520
Speaker 1: know what the tweens are up to, um, And I

466
00:26:25,600 --> 00:26:28,760
Speaker 1: just think that, like someone who is young, fresh hip,

467
00:26:28,920 --> 00:26:30,600
Speaker 1: these are the voices that we need to be listening to.

468
00:26:30,920 --> 00:26:33,280
Speaker 1: And honestly, like I think that people like Elaine, people

469
00:26:33,320 --> 00:26:37,480
Speaker 1: who are young, freethinking people of color, they should be.

470
00:26:37,600 --> 00:26:39,760
Speaker 1: In my perfect world, they'd be on the mass heads

471
00:26:39,800 --> 00:26:42,600
Speaker 1: of every big publication in the United States. And I

472
00:26:42,640 --> 00:26:44,560
Speaker 1: think it would be better served that well take I

473
00:26:44,640 --> 00:26:48,520
Speaker 1: think they should take a page from teen Vogue. One

474
00:26:48,640 --> 00:26:53,320
Speaker 1: might say, because it's working. It's obviously working for them.

475
00:26:53,400 --> 00:26:56,560
Speaker 1: I think you know what's interesting about the teen Vogue

476
00:26:56,600 --> 00:27:01,720
Speaker 1: story is that when welter Off and her colleagues have

477
00:27:01,880 --> 00:27:05,639
Speaker 1: injected sort of that new activist energy into the content

478
00:27:05,720 --> 00:27:10,879
Speaker 1: strategy there, it's been noticed by other publications in this space,

479
00:27:11,000 --> 00:27:14,159
Speaker 1: and I've seen other publications what I imagine to be

480
00:27:14,280 --> 00:27:16,560
Speaker 1: taking a page from their magazine. As you said, like

481
00:27:17,119 --> 00:27:19,679
Speaker 1: um Paste magazine is a magazine that you might think

482
00:27:19,720 --> 00:27:21,840
Speaker 1: of as like a music magazine, but it's getting into

483
00:27:21,920 --> 00:27:24,160
Speaker 1: more like political stuff. And I think I saw someone

484
00:27:24,240 --> 00:27:27,879
Speaker 1: tweet once, like in the in twenties seventeen with Trump

485
00:27:27,920 --> 00:27:30,800
Speaker 1: in our White House and with like so many different

486
00:27:30,920 --> 00:27:34,720
Speaker 1: things popping off politically and socially. If you are a journalist,

487
00:27:34,920 --> 00:27:37,200
Speaker 1: you are always kind of a political journalist. And even

488
00:27:37,240 --> 00:27:39,200
Speaker 1: if you write about food, you're kind of also writing

489
00:27:39,200 --> 00:27:44,480
Speaker 1: about Pocasts are ending up being political, not really trying.

490
00:27:44,600 --> 00:27:46,040
Speaker 1: We're just like, oh my god, it all comes back

491
00:27:46,080 --> 00:27:49,240
Speaker 1: to Donald Trump. I think, um, I think that's it's

492
00:27:49,240 --> 00:27:51,640
Speaker 1: a hard thing to ignore today. And I think that's

493
00:27:51,640 --> 00:27:54,480
Speaker 1: a really fair point for everybody in the media escaped

494
00:27:54,520 --> 00:27:57,240
Speaker 1: to take into consideration because and I want to go

495
00:27:57,359 --> 00:27:59,920
Speaker 1: back to sort of wrappings up with this takeaway or

496
00:28:00,040 --> 00:28:06,800
Speaker 1: round women's publications, not having to silo women's voices into

497
00:28:06,880 --> 00:28:10,280
Speaker 1: a particular like this is all we care about category.

498
00:28:10,760 --> 00:28:13,760
Speaker 1: Like I think there's been a historical silencing of women,

499
00:28:13,880 --> 00:28:15,560
Speaker 1: like saying this is women's news, or this is not

500
00:28:15,680 --> 00:28:18,200
Speaker 1: women's news, this is women's issues, and these are not

501
00:28:18,320 --> 00:28:20,639
Speaker 1: women's issues. And I think this is a sign of

502
00:28:20,680 --> 00:28:22,639
Speaker 1: the times that those barriers are starting to really be

503
00:28:22,800 --> 00:28:25,560
Speaker 1: broken down. And we've acknowledged that it's been true all

504
00:28:25,640 --> 00:28:28,040
Speaker 1: along that women have varying interests and it's okay for

505
00:28:28,160 --> 00:28:33,240
Speaker 1: those seemingly incongruent interests to coexist peacefully in the same

506
00:28:33,280 --> 00:28:35,800
Speaker 1: magazine I love and like I as someone who was

507
00:28:35,880 --> 00:28:38,440
Speaker 1: either I'm like blogging about social change or like watching

508
00:28:38,520 --> 00:28:40,400
Speaker 1: Real Housewives, I have to defend this all the time,

509
00:28:40,680 --> 00:28:42,720
Speaker 1: and I always like to say, like I am vest

510
00:28:42,920 --> 00:28:45,720
Speaker 1: i contain multitudes, right, Like I can be you know,

511
00:28:46,120 --> 00:28:49,480
Speaker 1: on the dance floor, or I can be like yeah,

512
00:28:50,200 --> 00:28:53,120
Speaker 1: And so I think with that, I would love to

513
00:28:53,240 --> 00:28:56,040
Speaker 1: hear from our listeners in terms of what are the

514
00:28:56,560 --> 00:29:01,760
Speaker 1: seemingly incongruent interests that you hold that you're happy to

515
00:29:01,920 --> 00:29:05,560
Speaker 1: have peacefully coexist as the multitudes that are within you,

516
00:29:05,880 --> 00:29:07,560
Speaker 1: Like I'm really interested, like what do you love reading that?

517
00:29:07,640 --> 00:29:09,600
Speaker 1: Do you you know, are you able to find in

518
00:29:09,640 --> 00:29:12,960
Speaker 1: a single publication the kind of mix of media that

519
00:29:13,080 --> 00:29:15,800
Speaker 1: really speaks to you? And if so, what publications are those?

520
00:29:15,920 --> 00:29:18,080
Speaker 1: And also what are your guilty pleasures? Like what do

521
00:29:18,120 --> 00:29:20,440
Speaker 1: you or what do you want to see alongside those

522
00:29:20,440 --> 00:29:22,880
Speaker 1: guilty pleasures? Right? Like what do you think pairs nicely

523
00:29:22,920 --> 00:29:27,000
Speaker 1: together or make sense to pair today? Like pedicure and

524
00:29:27,560 --> 00:29:31,000
Speaker 1: a New York magazine or that sounds great, isn't it? Right?

525
00:29:31,160 --> 00:29:34,280
Speaker 1: That's like I think that's a very good encapsulation of

526
00:29:34,600 --> 00:29:37,240
Speaker 1: my average Saturday or Sunday. So we want to hear

527
00:29:37,280 --> 00:29:39,800
Speaker 1: from you on this. Send us a snap on Instagram

528
00:29:39,960 --> 00:29:42,440
Speaker 1: at stuff Mom Never told You, Shoot us a tweet

529
00:29:42,520 --> 00:29:45,959
Speaker 1: at mom Stuff podcast on Twitter, or we always love

530
00:29:46,040 --> 00:29:48,720
Speaker 1: to read your mail in our inbox. So shoot us

531
00:29:48,760 --> 00:29:51,920
Speaker 1: an email at mom stuff, at how stuff Works dot com.

532
00:30:00,480 --> 00:30:00,520
Speaker 1: O