Speaker 1: It is official. We now have a date for the
Speaker 1: next big Apple event. What's going on on rich Demiro?
Speaker 1: This is rich on Tech. Well, the invitation has arrived
Speaker 1: and soon we can put all those iPhone rumors in
Speaker 1: speculation to rest. So here it goes. I received the
Speaker 1: email this morning and the subject line join us September
Speaker 1: twelfth for a special event. Inside a picture of what
Speaker 1: looks to be a top down view of a combination
Speaker 1: of a MacPro computer, a HomePod, and a gold record
Speaker 1: and of course lots of people already speculating on social
Speaker 1: media as to what this could be. The text it says,
Speaker 1: gather round, please join us for a special event in
Speaker 1: the Steve Jobs Theater in Coopertino. The event on September twelfth,
Speaker 1: twenty eighteen, at ten am Plus. There's a link to RSVP.
Speaker 1: So here's the deal. Apple sends this invitation to selected attendees,
Speaker 1: including journalists like myself, and just because you go one year,
Speaker 1: there's no guarantee you'll be selected for the next year.
Speaker 1: Apple is always evaluating its guest list, and although I've
Speaker 1: been going for several years now, I've definitely seen the
Speaker 1: guest list change and evolve now, including more YouTubers, high
Speaker 1: profile bloggers, and more. Now. I've gone over what to
Speaker 1: expect at the event in previous podcasts, so the current
Speaker 1: rumors haven't changed much. Three new phones, all sort of
Speaker 1: like the iPhone ten without home buttons. Then two more
Speaker 1: high end models with better screens, one with a screen
Speaker 1: size similar to the iPhone ten, another that might be
Speaker 1: similar to an iPhone ten plus. These would have upgraded specs,
Speaker 1: similar to what Apple has done in the past with
Speaker 1: S models. As for the event itself, usually journalists get
Speaker 1: up there the day before talk about all the rumors
Speaker 1: and speculation, and the morning of reporters like myself go
Speaker 1: live in anticipation of the event, while the other journalists
Speaker 1: and everyone else there go live on Facebook, Instagram, wherever
Speaker 1: else you can go live these days. About two hours
Speaker 1: before the event happens, were let into an area surrounding
Speaker 1: the new Steve Jobs Theater, sort of like a pavilion
Speaker 1: with some coffee and breakfast. Usually the weather's nice. Apple
Speaker 1: always puts out a nice break for spread. Then suddenly
Speaker 1: the doors open and attendees rush in to find a
Speaker 1: good seat. Last year's iPhone ten release was the first
Speaker 1: event in this theater. Which is on the new Apple
Speaker 1: campus in Koopertino, and it is spectacular. The entire building
Speaker 1: is just a work of art and usually I live
Speaker 1: tweet the announcement and all the interest from inside is crazy.
Speaker 1: After the presentation, the doors open up to a vast
Speaker 1: demo area. This is where journalists jockey to get their
Speaker 1: hands on the new devices which are on display to
Speaker 1: touch and feel. Plus you can check out the software
Speaker 1: and features that are on them. The best the best
Speaker 1: here is if you discover something little that wasn't formally
Speaker 1: announced on stage. Those are always fun. It really is
Speaker 1: an exciting event. Last year, the video I shot on
Speaker 1: the new iPhone ten went viral on Facebook, racking up
Speaker 1: over twenty million views. It really just goes to show
Speaker 1: the reach and impact of this company on the tech world.
Speaker 1: It's pretty amazing. And of course after the event ends,
Speaker 1: the real work starts. You have to go through all
Speaker 1: your video and come up with segments for TV, social media, Instagram,
Speaker 1: Facebook and more. Then, of course there are the questions
Speaker 1: and anticipation from everyone on social media until the phone
Speaker 1: goes on sale, usually a week or two later. Apple
Speaker 1: really is the best at these events. They're highly organized,
Speaker 1: They set the standard for all other tech companies to follow,
Speaker 1: and of course Steve Jobs, we know, perfected the tech presentation.
Speaker 1: Others might try to imitate, and I think Apple executives
Speaker 1: have done a good job, but Steve Jobs was truly
Speaker 1: the best there you have at Apple's big event on
Speaker 1: September twelfth. Hopefully enjoyed this little behind the scenes of
Speaker 1: what it's like to sort of cover something like this.
Speaker 1: Let me know what you're looking forward to most with
Speaker 1: the hashtag rich on Apple on social media. I'll check
Speaker 1: for that and i'll respond to you. Guys, thanks so
Speaker 1: much for listening. I'm Rich Jumiro. I'll talk to you
Speaker 1: real soon.