WEBVTT - Apple Event Set for September 12

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<v Speaker 1>It is official. We now have a date for the

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<v Speaker 1>next big Apple event. What's going on on rich Demiro?

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<v Speaker 1>This is rich on Tech. Well, the invitation has arrived

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<v Speaker 1>and soon we can put all those iPhone rumors in

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<v Speaker 1>speculation to rest. So here it goes. I received the

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<v Speaker 1>email this morning and the subject line join us September

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<v Speaker 1>twelfth for a special event. Inside a picture of what

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<v Speaker 1>looks to be a top down view of a combination

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<v Speaker 1>of a MacPro computer, a HomePod, and a gold record

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<v Speaker 1>and of course lots of people already speculating on social

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<v Speaker 1>media as to what this could be. The text it says,

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<v Speaker 1>gather round, please join us for a special event in

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<v Speaker 1>the Steve Jobs Theater in Coopertino. The event on September twelfth,

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<v Speaker 1>twenty eighteen, at ten am Plus. There's a link to RSVP.

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<v Speaker 1>So here's the deal. Apple sends this invitation to selected attendees,

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<v Speaker 1>including journalists like myself, and just because you go one year,

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<v Speaker 1>there's no guarantee you'll be selected for the next year.

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<v Speaker 1>Apple is always evaluating its guest list, and although I've

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<v Speaker 1>been going for several years now, I've definitely seen the

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<v Speaker 1>guest list change and evolve now, including more YouTubers, high

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<v Speaker 1>profile bloggers, and more. Now. I've gone over what to

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<v Speaker 1>expect at the event in previous podcasts, so the current

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<v Speaker 1>rumors haven't changed much. Three new phones, all sort of

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<v Speaker 1>like the iPhone ten without home buttons. Then two more

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<v Speaker 1>high end models with better screens, one with a screen

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<v Speaker 1>size similar to the iPhone ten, another that might be

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<v Speaker 1>similar to an iPhone ten plus. These would have upgraded specs,

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<v Speaker 1>similar to what Apple has done in the past with

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<v Speaker 1>S models. As for the event itself, usually journalists get

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<v Speaker 1>up there the day before talk about all the rumors

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<v Speaker 1>and speculation, and the morning of reporters like myself go

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<v Speaker 1>live in anticipation of the event, while the other journalists

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<v Speaker 1>and everyone else there go live on Facebook, Instagram, wherever

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<v Speaker 1>else you can go live these days. About two hours

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<v Speaker 1>before the event happens, were let into an area surrounding

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<v Speaker 1>the new Steve Jobs Theater, sort of like a pavilion

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<v Speaker 1>with some coffee and breakfast. Usually the weather's nice. Apple

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<v Speaker 1>always puts out a nice break for spread. Then suddenly

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<v Speaker 1>the doors open and attendees rush in to find a

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<v Speaker 1>good seat. Last year's iPhone ten release was the first

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<v Speaker 1>event in this theater. Which is on the new Apple

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<v Speaker 1>campus in Koopertino, and it is spectacular. The entire building

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<v Speaker 1>is just a work of art and usually I live

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<v Speaker 1>tweet the announcement and all the interest from inside is crazy.

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<v Speaker 1>After the presentation, the doors open up to a vast

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<v Speaker 1>demo area. This is where journalists jockey to get their

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<v Speaker 1>hands on the new devices which are on display to

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<v Speaker 1>touch and feel. Plus you can check out the software

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<v Speaker 1>and features that are on them. The best the best

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<v Speaker 1>here is if you discover something little that wasn't formally

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<v Speaker 1>announced on stage. Those are always fun. It really is

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<v Speaker 1>an exciting event. Last year, the video I shot on

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<v Speaker 1>the new iPhone ten went viral on Facebook, racking up

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<v Speaker 1>over twenty million views. It really just goes to show

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<v Speaker 1>the reach and impact of this company on the tech world.

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<v Speaker 1>It's pretty amazing. And of course after the event ends,

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<v Speaker 1>the real work starts. You have to go through all

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<v Speaker 1>your video and come up with segments for TV, social media, Instagram,

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<v Speaker 1>Facebook and more. Then, of course there are the questions

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<v Speaker 1>and anticipation from everyone on social media until the phone

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<v Speaker 1>goes on sale, usually a week or two later. Apple

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<v Speaker 1>really is the best at these events. They're highly organized,

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<v Speaker 1>They set the standard for all other tech companies to follow,

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<v Speaker 1>and of course Steve Jobs, we know, perfected the tech presentation.

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<v Speaker 1>Others might try to imitate, and I think Apple executives

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<v Speaker 1>have done a good job, but Steve Jobs was truly

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<v Speaker 1>the best there you have at Apple's big event on

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<v Speaker 1>September twelfth. Hopefully enjoyed this little behind the scenes of

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<v Speaker 1>what it's like to sort of cover something like this.

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<v Speaker 1>Let me know what you're looking forward to most with

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<v Speaker 1>the hashtag rich on Apple on social media. I'll check

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<v Speaker 1>for that and i'll respond to you. Guys, thanks so

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<v Speaker 1>much for listening. I'm Rich Jumiro. I'll talk to you

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<v Speaker 1>real soon.