1 00:00:04,559 --> 00:00:06,480 Speaker 1: It is official. We now have a date for the 2 00:00:06,519 --> 00:00:09,360 Speaker 1: next big Apple event. What's going on on rich Demiro? 3 00:00:09,520 --> 00:00:12,760 Speaker 1: This is rich on Tech. Well, the invitation has arrived 4 00:00:12,800 --> 00:00:15,640 Speaker 1: and soon we can put all those iPhone rumors in 5 00:00:15,720 --> 00:00:19,360 Speaker 1: speculation to rest. So here it goes. I received the 6 00:00:19,400 --> 00:00:22,520 Speaker 1: email this morning and the subject line join us September 7 00:00:22,520 --> 00:00:25,920 Speaker 1: twelfth for a special event. Inside a picture of what 8 00:00:26,040 --> 00:00:28,560 Speaker 1: looks to be a top down view of a combination 9 00:00:28,640 --> 00:00:32,159 Speaker 1: of a MacPro computer, a HomePod, and a gold record 10 00:00:32,240 --> 00:00:35,000 Speaker 1: and of course lots of people already speculating on social 11 00:00:35,080 --> 00:00:38,760 Speaker 1: media as to what this could be. The text it says, 12 00:00:39,240 --> 00:00:42,559 Speaker 1: gather round, please join us for a special event in 13 00:00:42,640 --> 00:00:46,640 Speaker 1: the Steve Jobs Theater in Coopertino. The event on September twelfth, 14 00:00:46,680 --> 00:00:50,840 Speaker 1: twenty eighteen, at ten am Plus. There's a link to RSVP. 15 00:00:51,520 --> 00:00:55,400 Speaker 1: So here's the deal. Apple sends this invitation to selected attendees, 16 00:00:55,480 --> 00:00:59,120 Speaker 1: including journalists like myself, and just because you go one year, 17 00:00:59,280 --> 00:01:01,680 Speaker 1: there's no guarantee you'll be selected for the next year. 18 00:01:01,800 --> 00:01:04,680 Speaker 1: Apple is always evaluating its guest list, and although I've 19 00:01:04,720 --> 00:01:06,720 Speaker 1: been going for several years now, I've definitely seen the 20 00:01:06,760 --> 00:01:10,000 Speaker 1: guest list change and evolve now, including more YouTubers, high 21 00:01:10,040 --> 00:01:13,160 Speaker 1: profile bloggers, and more. Now. I've gone over what to 22 00:01:13,240 --> 00:01:15,640 Speaker 1: expect at the event in previous podcasts, so the current 23 00:01:15,720 --> 00:01:18,960 Speaker 1: rumors haven't changed much. Three new phones, all sort of 24 00:01:19,000 --> 00:01:21,920 Speaker 1: like the iPhone ten without home buttons. Then two more 25 00:01:22,000 --> 00:01:25,000 Speaker 1: high end models with better screens, one with a screen 26 00:01:25,080 --> 00:01:27,640 Speaker 1: size similar to the iPhone ten, another that might be 27 00:01:27,680 --> 00:01:31,080 Speaker 1: similar to an iPhone ten plus. These would have upgraded specs, 28 00:01:31,120 --> 00:01:32,880 Speaker 1: similar to what Apple has done in the past with 29 00:01:33,160 --> 00:01:36,399 Speaker 1: S models. As for the event itself, usually journalists get 30 00:01:36,440 --> 00:01:38,640 Speaker 1: up there the day before talk about all the rumors 31 00:01:38,640 --> 00:01:41,720 Speaker 1: and speculation, and the morning of reporters like myself go 32 00:01:41,840 --> 00:01:44,839 Speaker 1: live in anticipation of the event, while the other journalists 33 00:01:44,880 --> 00:01:48,160 Speaker 1: and everyone else there go live on Facebook, Instagram, wherever 34 00:01:48,240 --> 00:01:50,680 Speaker 1: else you can go live these days. About two hours 35 00:01:50,680 --> 00:01:53,520 Speaker 1: before the event happens, were let into an area surrounding 36 00:01:53,560 --> 00:01:56,320 Speaker 1: the new Steve Jobs Theater, sort of like a pavilion 37 00:01:56,360 --> 00:01:58,960 Speaker 1: with some coffee and breakfast. Usually the weather's nice. Apple 38 00:01:59,000 --> 00:02:01,880 Speaker 1: always puts out a nice break for spread. Then suddenly 39 00:02:02,360 --> 00:02:05,280 Speaker 1: the doors open and attendees rush in to find a 40 00:02:05,280 --> 00:02:07,880 Speaker 1: good seat. Last year's iPhone ten release was the first 41 00:02:07,880 --> 00:02:10,120 Speaker 1: event in this theater. Which is on the new Apple 42 00:02:10,160 --> 00:02:13,600 Speaker 1: campus in Koopertino, and it is spectacular. The entire building 43 00:02:14,000 --> 00:02:15,840 Speaker 1: is just a work of art and usually I live 44 00:02:15,840 --> 00:02:19,040 Speaker 1: tweet the announcement and all the interest from inside is crazy. 45 00:02:19,320 --> 00:02:21,880 Speaker 1: After the presentation, the doors open up to a vast 46 00:02:22,040 --> 00:02:24,440 Speaker 1: demo area. This is where journalists jockey to get their 47 00:02:24,480 --> 00:02:27,320 Speaker 1: hands on the new devices which are on display to 48 00:02:27,320 --> 00:02:29,919 Speaker 1: touch and feel. Plus you can check out the software 49 00:02:29,960 --> 00:02:32,600 Speaker 1: and features that are on them. The best the best 50 00:02:32,600 --> 00:02:35,680 Speaker 1: here is if you discover something little that wasn't formally 51 00:02:35,720 --> 00:02:38,080 Speaker 1: announced on stage. Those are always fun. It really is 52 00:02:38,080 --> 00:02:40,080 Speaker 1: an exciting event. Last year, the video I shot on 53 00:02:40,120 --> 00:02:43,240 Speaker 1: the new iPhone ten went viral on Facebook, racking up 54 00:02:43,280 --> 00:02:46,520 Speaker 1: over twenty million views. It really just goes to show 55 00:02:46,600 --> 00:02:49,000 Speaker 1: the reach and impact of this company on the tech world. 56 00:02:49,000 --> 00:02:51,480 Speaker 1: It's pretty amazing. And of course after the event ends, 57 00:02:51,520 --> 00:02:53,480 Speaker 1: the real work starts. You have to go through all 58 00:02:53,520 --> 00:02:56,840 Speaker 1: your video and come up with segments for TV, social media, Instagram, 59 00:02:56,880 --> 00:02:59,760 Speaker 1: Facebook and more. Then, of course there are the questions 60 00:02:59,800 --> 00:03:03,760 Speaker 1: and anticipation from everyone on social media until the phone 61 00:03:03,800 --> 00:03:07,079 Speaker 1: goes on sale, usually a week or two later. Apple 62 00:03:07,160 --> 00:03:09,440 Speaker 1: really is the best at these events. They're highly organized, 63 00:03:09,440 --> 00:03:12,400 Speaker 1: They set the standard for all other tech companies to follow, 64 00:03:12,720 --> 00:03:15,960 Speaker 1: and of course Steve Jobs, we know, perfected the tech presentation. 65 00:03:16,480 --> 00:03:19,200 Speaker 1: Others might try to imitate, and I think Apple executives 66 00:03:19,200 --> 00:03:22,040 Speaker 1: have done a good job, but Steve Jobs was truly 67 00:03:22,080 --> 00:03:24,320 Speaker 1: the best there you have at Apple's big event on 68 00:03:24,400 --> 00:03:27,640 Speaker 1: September twelfth. Hopefully enjoyed this little behind the scenes of 69 00:03:27,639 --> 00:03:29,600 Speaker 1: what it's like to sort of cover something like this. 70 00:03:30,120 --> 00:03:32,520 Speaker 1: Let me know what you're looking forward to most with 71 00:03:32,560 --> 00:03:35,640 Speaker 1: the hashtag rich on Apple on social media. I'll check 72 00:03:35,640 --> 00:03:37,400 Speaker 1: for that and i'll respond to you. Guys, thanks so 73 00:03:37,480 --> 00:03:39,520 Speaker 1: much for listening. I'm Rich Jumiro. I'll talk to you 74 00:03:39,600 --> 00:03:40,080 Speaker 1: real soon.