WEBVTT - Bloomberg Surveillance TV: July 28th, 2025

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>This is the Bloomberg Surveillance Podcast. I'm Jonathan Ferrow, along

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<v Speaker 2>with Lisa Bromwitz and Amrie Hordern. Join us each day

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<v Speaker 2>for insight from the best in markets, economics, and geopolitics

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<v Speaker 2>from our global headquarters in New York City. We are

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<v Speaker 2>live on Bloomberg Television weekday mornings from six to nine

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<v Speaker 2>am Eastern. Subscribe to the podcast on Apple, Spotify or

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<v Speaker 2>anywhere else you listen, and as always on the Bloomberg

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<v Speaker 2>Terminal and the Bloomberg Business App. Terry Haynes of Pangaeepolicy, Terry,

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<v Speaker 2>Welcome to the program. There is always a temptation to

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<v Speaker 2>move on to the next thing. I just want to

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<v Speaker 2>talk about the last thing for a little bit longer.

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<v Speaker 2>Just frame what we witnessed over the weekend. To see

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<v Speaker 2>European Commission president except fifteen percent and essentially say thank you,

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<v Speaker 2>we will rebalance and almost apologizing about the situation.

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<v Speaker 3>Well, it's a it's a triumph of a lot of things.

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<v Speaker 3>Certainly the president ought to take a victory lap. I

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<v Speaker 3>think it's I think it ends up being good for

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<v Speaker 3>the European Union. It's a blow against the conventional wisdom,

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<v Speaker 3>which of course, in the last quarter saw a lot

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<v Speaker 3>of this as disastrous. The markets see the fact of

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<v Speaker 3>the deal and the ratification of trade and the expansion

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<v Speaker 3>of trade is the most important thing and number one.

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<v Speaker 3>Number two, I think there's a situation here where as

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<v Speaker 3>you've alluded to when you're questioning with Tyler, that the

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<v Speaker 3>geopolitical element of this also remains front and center. Whether

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<v Speaker 3>we're talking about the continued interdependence of the US and

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<v Speaker 3>European Union economies, or whether we're talking about investments in

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<v Speaker 3>the United States and purchases of military equipment. You're seeing

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<v Speaker 3>a You're seeing a tightening of the alliance, and I think,

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<v Speaker 3>frankly an attempt by both parties to push back a

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<v Speaker 3>bit against against China terry.

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<v Speaker 4>Just to build on that theme, we're hearing from the

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<v Speaker 4>EU Trade Commissioner morro Sekovich this morning in Brussels, and

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<v Speaker 4>he commented on how overcapacity is destroying the EU steel industry.

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<v Speaker 4>Over Capacity is sort of code from steel from China,

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<v Speaker 4>and I wonder how much that is. Ongoing discussions that

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<v Speaker 4>are happening now that have pushed Europeans to make this

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<v Speaker 4>deal with the United States, even if it's being perceived

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<v Speaker 4>by the market as being better for the.

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<v Speaker 3>US, well, they'll they'll certainly try to make a deal

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<v Speaker 3>on this. But at the same time, you know, the

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<v Speaker 3>europe sees in the United States sees as well.

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<v Speaker 5>I think the.

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<v Speaker 3>China using the economic sectors and industries as geopolitical weapons.

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<v Speaker 3>And there's nothing there's nothing more stark than China trying

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<v Speaker 3>to flood the European market with evs for example, on this.

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<v Speaker 3>And you know, we even see Bloomberg reported recently Starbucks

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<v Speaker 3>under assault now by a Chinese coffee company starting in

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<v Speaker 3>New York, vastly undercutting prices. So you'll see this throughout

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<v Speaker 3>and it is a light motif these trade deals and

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<v Speaker 3>the fulcrum of kind of pushing back against China, limiting

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<v Speaker 3>China's ability to try to use industries and sectors to

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<v Speaker 3>frankly hollow out and destroy industrial capacity in the West.

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<v Speaker 4>What have we learned from both the Japanese deal and

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<v Speaker 4>the EU deal in terms of the structure of the

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<v Speaker 4>sustainable trade conversation going forward? Is it the fifteen percent

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<v Speaker 4>is a new floor and that you have to have

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<v Speaker 4>some sort of investment fund alongside that. The details of

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<v Speaker 4>which haven't really been disclosed on either side.

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<v Speaker 3>I tend to go outside in on this instead of

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<v Speaker 3>inside out. What I mean by this is I think

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<v Speaker 3>I think markets, and I've said this many times on

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<v Speaker 3>this program, I think markets are focusing entirely too much

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<v Speaker 3>on tariffs and entirely not too much on the broader

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<v Speaker 3>benefits of the rest of Trump trade and trade policy

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<v Speaker 3>and tax policy, whether it be the tax bill and

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<v Speaker 3>the variety of things that are that are coming from

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<v Speaker 3>that or these trade deals, and how they're trying to

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<v Speaker 3>reorient in ways that frankly continue and expand investment in

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<v Speaker 3>the United States as a compliment to onshoing and reshoring

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<v Speaker 3>in critical critical industries, as Secretary best and puts it.

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<v Speaker 4>In fairness, though, stops are at record high. So if

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<v Speaker 4>you're reaching record high after record high and what capacity,

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<v Speaker 4>are you saying that markets are not aware of some

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<v Speaker 4>of the positive benefits from this, Well.

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<v Speaker 3>I'm saying that they haven't been, first of all, And

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<v Speaker 3>second of all, I'm saying that there's there continues to

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<v Speaker 3>be a focus on tariffs as a negative without the

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<v Speaker 3>countervailing positives and attached. Certainly, markets had gotten over a

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<v Speaker 3>lot of the tariff shock in the last quarter, and

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<v Speaker 3>you know got past the idea from the conventional wisdom

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<v Speaker 3>that this was going to cause a hole in the economy. Now,

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<v Speaker 3>what your situation is, Steve put it very well in

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<v Speaker 3>the last segment, is you've got a variety of hoops

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<v Speaker 3>that have been jumped through all of what your market positives.

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<v Speaker 3>And now we're turning to for example, the FED this

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<v Speaker 3>week as well as earnings to see if the proofs

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<v Speaker 3>and the putting on that.

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<v Speaker 2>Side the narrative has changed quickly. Let's put it that way, Terry,

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<v Speaker 2>appreciate your time. Terry Haynes. There of panchee policy. Steve

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<v Speaker 2>Reshoot of Mazoo with a bullish forecast for Friday's payrolls report,

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<v Speaker 2>calling for one hundred and forty thousand jobs to be

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<v Speaker 2>added and expecting the unemployment rate to tick up slightly.

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<v Speaker 2>Steve joined us now for more Steve Goomonic, good morning.

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<v Speaker 2>Some of the times that maybe one forty is called bullish.

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<v Speaker 2>Now for the labor market, what's changed, Well.

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<v Speaker 6>You are further into a business cycle. You do have

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<v Speaker 6>a labor market shortage. You do have a very very

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<v Speaker 6>tight labor market, so it's hard to continue to add

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<v Speaker 6>large scales without causing a certain amount of disruptions and

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<v Speaker 6>a dramatic rise in wages, and I think companies have

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<v Speaker 6>been resistant on that. I also think there's a bit

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<v Speaker 6>of a technology shift taking price, and I don't think it's

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<v Speaker 6>all the AI, but I think it's further adopting of

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<v Speaker 6>the traditional types of technology that we need to do

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<v Speaker 6>things in the service industry with more and more kiosks

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<v Speaker 6>popping up everywhere, and I think that helps the situation

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<v Speaker 6>as well. So we're supplementing labor or get a little

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<v Speaker 6>bit with capital where we can.

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<v Speaker 4>You have some people like Chris Waller, governor who's expected

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<v Speaker 4>to send the first ascent on the Federal Reserve since

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<v Speaker 4>nineteen ninety three, potentially on Wednesday, coming out and saying

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<v Speaker 4>he's seeing cracks, he's seeing signs that there is instability

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<v Speaker 4>in the labor market. Do you reject that wholesale or

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<v Speaker 4>do you just say that that is something that comes

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<v Speaker 4>along with the changes in technology and demographics.

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<v Speaker 6>Well, I do reject at wholesale because what we see

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<v Speaker 6>in terms of the claims numbers, what we see in

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<v Speaker 6>terms of the continuing claims numbers leave us in an

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<v Speaker 6>environment in which you know there's a healthy labor marketing environment.

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<v Speaker 6>We see no evidence whatsoever in the data that's less

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<v Speaker 6>likely to be disrupted by any kind of flow differentials.

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<v Speaker 6>We also seen in terms of the Jolts numbers, which

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<v Speaker 6>I don't particularly like, but the FED seems to like

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<v Speaker 6>in terms of hiring quits going back up, in terms

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<v Speaker 6>of hirings being healthy, in terms of job openings going

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<v Speaker 6>back up. So I don't see where there really are

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<v Speaker 6>cracks in the labor market. It's a traditional slowing that

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<v Speaker 6>takes place as you get this far into an environment.

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<v Speaker 6>And oh, by the way, adjust it for how tight

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<v Speaker 6>the labor market fundamental he.

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<v Speaker 4>Is, given the fact that we do see some sort

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<v Speaker 4>of slowing at least at the very least, Is there

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<v Speaker 4>anything inflationary about this labor market? Is there anything about

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<v Speaker 4>wage growth that would give you confidence that we could

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<v Speaker 4>see more than just a one time price adjustment from tariffs?

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<v Speaker 6>Oh, I think you grew up going towards a three

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<v Speaker 6>percent inflation rate, and that's part of the issue. I

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<v Speaker 6>think it's from a labor market tight standpoint, I don't

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<v Speaker 6>necessarily have to talk about tariffs to tell you I

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<v Speaker 6>think we're going to three percent inflation, and I question

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<v Speaker 6>whether or not tariffs themselves will be reflected in prices substantially,

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<v Speaker 6>because you look at quorter margins, they're very, very wide.

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<v Speaker 6>You look at exporter margins with the dollar going down,

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<v Speaker 6>you've got that benefit coming through a little bit of

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<v Speaker 6>goods prices. We've seen given the fact that the dollar

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<v Speaker 6>is depreciated six or seven percent in the last year,

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<v Speaker 6>and not surprising you see a little upward movement in

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<v Speaker 6>prices that would typically just take place from the currency standpoint,

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<v Speaker 6>and actually it's not even keeping place with the currency standpoint,

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<v Speaker 6>because global deflation is real. And that's the other thing

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<v Speaker 6>that's offsetting and helping the exporter margins widing, because as

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<v Speaker 6>China dumps all its goods everywhere else in the world,

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<v Speaker 6>these people are sitting there with their run material base

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<v Speaker 6>starting to get cheaper, and therefore they could absorb the

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<v Speaker 6>margins where and China is dumping goods everywhere that they

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<v Speaker 6>can't dump here anymore.

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<v Speaker 2>Other capacity is a massive issue, particularly for the Europeans.

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<v Speaker 2>That's for sure. You said something really interested that we

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<v Speaker 2>need to unpack the labor market might be a reason

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<v Speaker 2>to be hawk issh still, Governor Walla was in your

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<v Speaker 2>seat a week two weeks ago. I made the case

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<v Speaker 2>the labor market is increasingly becoming a reason to be dumbished.

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<v Speaker 2>So I just want to give you some time. What's

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<v Speaker 2>happening in the labor market right now that you think

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<v Speaker 2>is going to keep them on the back foot.

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<v Speaker 6>I think the fact that the unemployment rate is not

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<v Speaker 6>going to go higher. I think the you know, movement

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<v Speaker 6>to four point two, we've been there and they've done nothing.

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<v Speaker 6>But I think when you look at the fundamentals of

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<v Speaker 6>the labor market and what will drive that unemployment rate

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<v Speaker 6>up a little bit, you can discover that it's positive science.

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<v Speaker 6>An expansion in the labor force from not having expanded

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<v Speaker 6>for two months in a row. That's going to be

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<v Speaker 6>the kind of thing that you know, gives you an

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<v Speaker 6>environment where and that's probably going to wind up in

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<v Speaker 6>a little bit increase in unemployment. Temporarily, you're going to

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<v Speaker 6>wind up in an environment where it's a healthy expansion

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<v Speaker 6>in the labor market help you up with adjustment in

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<v Speaker 6>the unemployment rate. I don't think there's cracks in the

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<v Speaker 6>system when I look at the earnings numbers. You know,

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<v Speaker 6>my earnings revision tracker is now positive after being negative

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<v Speaker 6>for weeks on end, It's now been positive for three

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<v Speaker 6>weeks in a row. Companies are revising up earnings. We're

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<v Speaker 6>at ten point nine percent for this year, thirteen point

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<v Speaker 6>nine percent for next year. These are solid earnings numbers.

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<v Speaker 6>These aren't kind of an earning number of peop will

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<v Speaker 6>sit back and say I have to scale back on

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<v Speaker 6>employment dramatically. I think a lot of the announcements that

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<v Speaker 6>you're picking up on in the labor market are taking

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<v Speaker 6>place in states where you're required to announce the layoffs,

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<v Speaker 6>but you're not required to announce the net hirings, and

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<v Speaker 6>I think that becomes part.

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<v Speaker 5>Of the problem.

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<v Speaker 6>It's selective decision to look at the information. And this

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<v Speaker 6>is a confirmation bias I think comes from the dots.

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<v Speaker 6>If I were to drop Jonathan Ferroll out of an

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<v Speaker 6>alien spacecraft, you had been studying the Federal Reserve for years,

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<v Speaker 6>you'd been studying the US economy for years, but you

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<v Speaker 6>didn't know any about the dots, and I dropped you

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<v Speaker 6>in Arizona right now, Okay, you would come out of

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<v Speaker 6>that spacecraft and you would be like, Oh, the FED

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<v Speaker 6>shouldn't be cutting rates. But everyone else says the Fed's

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<v Speaker 6>cutting rates. Why because the dots are there, so everyone's

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<v Speaker 6>biased by the dots.

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<v Speaker 2>Other people might cherry peck some labor market data. Right now,

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<v Speaker 2>at least, I've talked about a few things. Entry level

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<v Speaker 2>hiring not great at all, job switches not getting that

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<v Speaker 2>boost to pay. You talked about the labor market and

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<v Speaker 2>the tightness there, sufficiently tight to generate stronger pay rolls growth,

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<v Speaker 2>stronger wage growth. It keeps this FED reluctant account interest rights.

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<v Speaker 6>We've got an hoarurwly earnings number of zero point four percent.

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<v Speaker 6>That's again consistent with a four percent rise. A four

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<v Speaker 6>percent rise is consistent with three percent inflation. FEDS targets too.

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<v Speaker 6>We're a two point seven our estimate for the upcoming

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<v Speaker 6>PCE deflator. There's seven tenths off the mark, three tenths

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<v Speaker 6>closer to my number, seven tenths away from their number.

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<v Speaker 6>I'm sorry. I think they're not in the position to

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<v Speaker 6>cut rates. And if they were to cut rates, I

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<v Speaker 6>think it would be a mistake. And I think you'd

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<v Speaker 6>discover exactly what happened last year when they cut rates,

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<v Speaker 6>and that is the long end of the curve. Would

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<v Speaker 6>sell off, so it would be a bear steepener.

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<v Speaker 4>Which at a certain point is the reason why people

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<v Speaker 4>are also looking to the auctions. Sorry, I had to

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<v Speaker 4>say that I've been ormissed. There are auctions today and

0:11:41.679 --> 0:11:44.000
<v Speaker 4>tomorrow two year, five year, and seven year notes, but

0:11:44.040 --> 0:11:47.160
<v Speaker 4>also the Treasury refunding announcement that comes on Wednesday, when

0:11:47.160 --> 0:11:49.000
<v Speaker 4>maybe we get a sense of whether any of this

0:11:49.040 --> 0:11:51.720
<v Speaker 4>will matter for the US government's dep financing costs because

0:11:51.760 --> 0:11:54.400
<v Speaker 4>maybe they'll issue everything in t bills and just retire

0:11:54.480 --> 0:11:57.800
<v Speaker 4>all of their coupon all of their treasury bonds. I mean,

0:11:57.840 --> 0:12:00.840
<v Speaker 4>how much are you looking at that to really understand

0:12:01.280 --> 0:12:04.680
<v Speaker 4>exactly how this Treasure Department is going to manage this

0:12:04.720 --> 0:12:06.479
<v Speaker 4>and whether it's going to have any market immifications.

0:12:06.480 --> 0:12:08.959
<v Speaker 6>Well, I think there's lots of reasons to expect bill

0:12:09.120 --> 0:12:11.960
<v Speaker 6>issue sizes will go up. Back when I began, which

0:12:12.000 --> 0:12:16.800
<v Speaker 6>was ancient history in terms of the markets, one of

0:12:16.840 --> 0:12:18.720
<v Speaker 6>the things I had to do was estimate the treasuries

0:12:18.720 --> 0:12:20.760
<v Speaker 6>operating cash balance. So I had to figure out financy

0:12:20.800 --> 0:12:22.360
<v Speaker 6>and I had to figure out the net cash flows,

0:12:22.720 --> 0:12:25.360
<v Speaker 6>and we assumed every single quarter a third of all

0:12:25.400 --> 0:12:28.320
<v Speaker 6>the net new money would be raised in bills. That's

0:12:28.360 --> 0:12:31.000
<v Speaker 6>not happening now. So yeah, there's more bill issuance coming

0:12:31.040 --> 0:12:32.160
<v Speaker 6>relative to coupon issuance.

0:12:32.679 --> 0:12:34.400
<v Speaker 4>When you came in, you said that there's something else

0:12:34.400 --> 0:12:35.120
<v Speaker 4>that you're looking for.

0:12:35.320 --> 0:12:37.959
<v Speaker 6>Stable Coin is something that I'm going to be looking

0:12:37.960 --> 0:12:39.920
<v Speaker 6>to see whether or not Treasure Secretary of pressent a

0:12:40.000 --> 0:12:43.520
<v Speaker 6>if he's back from his overseas trip and talks further

0:12:43.559 --> 0:12:45.640
<v Speaker 6>about stable coin than he did at the May Were

0:12:45.640 --> 0:12:48.440
<v Speaker 6>funding announcement, And he made a statement at that point

0:12:48.440 --> 0:12:49.720
<v Speaker 6>in time that I think get stuck in a lot

0:12:49.720 --> 0:12:51.720
<v Speaker 6>of people's minds. And I visited a lot of accounts,

0:12:52.000 --> 0:12:54.080
<v Speaker 6>and some of these accounts are very, very interested in

0:12:54.120 --> 0:12:56.800
<v Speaker 6>the whole stable coin concept and where do we go

0:12:56.840 --> 0:12:58.720
<v Speaker 6>with stable coin and how much of it will be

0:12:58.760 --> 0:13:02.920
<v Speaker 6>financed through bills, And he talked about two trillion dollars

0:13:03.040 --> 0:13:05.680
<v Speaker 6>market cap. You look at stable coin now, it's about

0:13:05.720 --> 0:13:08.480
<v Speaker 6>three hundred two hundred billion dollars. So that's telling it

0:13:08.480 --> 0:13:11.520
<v Speaker 6>there's a long way to go. And I question whether

0:13:11.600 --> 0:13:14.599
<v Speaker 6>or not if you wind up with it being done properly,

0:13:14.960 --> 0:13:17.439
<v Speaker 6>if you want it, For example, the Federal Reserve issuing

0:13:17.480 --> 0:13:20.160
<v Speaker 6>its own stable coin, could you then be in a

0:13:20.200 --> 0:13:23.719
<v Speaker 6>situation where we might actually replace a lot of our

0:13:23.720 --> 0:13:27.880
<v Speaker 6>electronic transfers of wires and replace the swift system with

0:13:28.080 --> 0:13:31.880
<v Speaker 6>something more simple and less costly for the end result user.

0:13:31.920 --> 0:13:34.240
<v Speaker 6>And know the banks don't want this because clearly it

0:13:34.280 --> 0:13:36.320
<v Speaker 6>influences a business they make a lot of money on.

0:13:36.640 --> 0:13:39.240
<v Speaker 6>But clearly the end user wants it. I can imagine

0:13:39.280 --> 0:13:43.520
<v Speaker 6>a place like Walmart, Target, Boeing, these big people, these exporters,

0:13:43.520 --> 0:13:46.200
<v Speaker 6>these importers, all sitting there saying, you know, this would

0:13:46.200 --> 0:13:46.560
<v Speaker 6>be great.

0:13:46.559 --> 0:13:47.720
<v Speaker 5>It reduces my costs.

0:13:47.760 --> 0:13:49.920
<v Speaker 6>I really think we have to do this right now.

0:13:49.960 --> 0:13:53.000
<v Speaker 6>We've got lots of stable coins going in different directions

0:13:53.040 --> 0:13:55.360
<v Speaker 6>and trying to do different things. If we could find

0:13:55.400 --> 0:13:59.160
<v Speaker 6>one way of unifying it and putting them all on

0:13:59.160 --> 0:14:02.120
<v Speaker 6>one network, creating it all in terms of one large

0:14:02.440 --> 0:14:04.960
<v Speaker 6>ability to do it, for example, with a treasury coin

0:14:05.200 --> 0:14:07.679
<v Speaker 6>hosted on a Federal Reserve website, I think you can

0:14:07.720 --> 0:14:09.960
<v Speaker 6>get a very fast adoption of the technology.

0:14:10.000 --> 0:14:11.679
<v Speaker 2>You think it leads to increased tea build demand.

0:14:12.360 --> 0:14:14.360
<v Speaker 6>I do think it leads to increased tea build demand,

0:14:14.440 --> 0:14:17.359
<v Speaker 6>because I do not believe it'll affect currency in circulation,

0:14:17.440 --> 0:14:20.520
<v Speaker 6>which affects the rest of the Federal Reserves portfolio. Currency

0:14:20.560 --> 0:14:22.840
<v Speaker 6>in circulation is a percentage of the economy's percent of

0:14:22.880 --> 0:14:25.880
<v Speaker 6>financial transactions is not going down. Yes, a lot of

0:14:25.920 --> 0:14:28.520
<v Speaker 6>the currency in circulation is outside the country, but we

0:14:28.680 --> 0:14:31.760
<v Speaker 6>still have the currency that's in circulation once up outside

0:14:31.800 --> 0:14:34.720
<v Speaker 6>the country. But we do have as a result of that,

0:14:34.800 --> 0:14:37.080
<v Speaker 6>the big federal reserve portfolio, and I don't think it changes.

0:14:37.280 --> 0:14:39.040
<v Speaker 6>So Yes, what happens in terms of stable coin, I

0:14:39.080 --> 0:14:40.320
<v Speaker 6>think will be a net new demand.

0:14:40.480 --> 0:14:40.880
<v Speaker 5>Interesting.

0:14:41.040 --> 0:14:43.160
<v Speaker 2>Happy to catch Shelby this morning Church a lot of

0:14:43.160 --> 0:14:45.320
<v Speaker 2>the audience Ryan and as well Steved shouldov missoo, I

0:14:45.560 --> 0:14:48.120
<v Speaker 2>have an a tremendous yes, so far dead on so

0:14:48.240 --> 0:14:58.320
<v Speaker 2>far this year on a lot of issues. Well, it's

0:14:58.360 --> 0:15:00.920
<v Speaker 2>nice watched football league making its way across the Atlantic.

0:15:00.960 --> 0:15:03.600
<v Speaker 2>The English Premier League is playing six matches for sold

0:15:03.640 --> 0:15:07.000
<v Speaker 2>out crowds in New Jersey, Chicago, and Atlanta this summer,

0:15:07.160 --> 0:15:09.880
<v Speaker 2>the series kicking off this past weekend with Manchester United

0:15:10.080 --> 0:15:12.560
<v Speaker 2>beating West Ham joining us. Now, I'm very pleased to

0:15:12.600 --> 0:15:15.640
<v Speaker 2>say the CEO of the English Premier League, Richard Master's

0:15:15.720 --> 0:15:16.560
<v Speaker 2>Richard and Monic.

0:15:16.360 --> 0:15:17.440
<v Speaker 5>Good morning, thank you for having me.

0:15:17.480 --> 0:15:19.240
<v Speaker 2>Welcome to the studio here in New York. It's going

0:15:19.280 --> 0:15:21.480
<v Speaker 2>to see you, sir, let's just talk about your involvement

0:15:21.520 --> 0:15:23.280
<v Speaker 2>in the sport. I think it's almost twenty years of

0:15:23.320 --> 0:15:26.440
<v Speaker 2>direct involvement with the Premier League. Are you surprised by

0:15:26.480 --> 0:15:28.920
<v Speaker 2>the amount of growth we've seen? Not in the UK,

0:15:29.120 --> 0:15:31.120
<v Speaker 2>forget all of that, the amount of growth we've seen

0:15:31.400 --> 0:15:33.000
<v Speaker 2>in America.

0:15:32.640 --> 0:15:35.320
<v Speaker 1>Twenty years next January at the Premier League seven years

0:15:35.320 --> 0:15:38.600
<v Speaker 1>a CEO in December, what's the Premier League gets? Get

0:15:38.600 --> 0:15:41.040
<v Speaker 1>bigger and bigger and bigger and out here in the

0:15:41.120 --> 0:15:44.840
<v Speaker 1>US we've got a fantastic broadcast relationship NBC. We've opened

0:15:44.840 --> 0:15:47.080
<v Speaker 1>offices here in New York. We're committed to grow in

0:15:47.120 --> 0:15:50.560
<v Speaker 1>the game. About thirty percent of the US population not

0:15:50.680 --> 0:15:53.400
<v Speaker 1>interested in soccer or football, and about two thirds of

0:15:53.440 --> 0:15:54.760
<v Speaker 1>those followed the Premier League.

0:15:54.800 --> 0:15:56.480
<v Speaker 5>And that's a brilliant foundation which to growth.

0:15:56.840 --> 0:15:59.560
<v Speaker 1>Reason we're out here with six of our teams playing

0:15:59.600 --> 0:16:02.640
<v Speaker 1>matches to give our fans a taste to the Premier League.

0:16:02.720 --> 0:16:04.360
<v Speaker 2>As a Britain New York I can tell you the

0:16:04.400 --> 0:16:07.720
<v Speaker 2>experience of NBC is amazing. I get to wake up

0:16:07.760 --> 0:16:09.880
<v Speaker 2>on a Saturday morning on a Sunday and I get

0:16:09.920 --> 0:16:13.560
<v Speaker 2>to watch absolutely everything. That's not the experience in the

0:16:13.640 --> 0:16:16.080
<v Speaker 2>UK with Sky. It's a very different experience. You only

0:16:16.080 --> 0:16:18.040
<v Speaker 2>get to watch so much. Why do we get to

0:16:18.040 --> 0:16:21.840
<v Speaker 2>see so much more through NBC than maybe fans in

0:16:21.880 --> 0:16:23.440
<v Speaker 2>the UK get to see at home.

0:16:23.960 --> 0:16:26.680
<v Speaker 1>Well, in the UK, the matches between two and five

0:16:26.680 --> 0:16:29.120
<v Speaker 1>o'clock on a Saturday afternoon, which is the traditional time

0:16:29.400 --> 0:16:32.200
<v Speaker 1>to go and watch football in the country, aren't broadcast.

0:16:32.320 --> 0:16:34.160
<v Speaker 5>So it's not just the Premier League. The FFL as

0:16:34.200 --> 0:16:35.080
<v Speaker 5>well aren't.

0:16:34.840 --> 0:16:36.720
<v Speaker 1>Broadcast, and that's part of the decision we've made. It's

0:16:36.760 --> 0:16:39.880
<v Speaker 1>long term commitment to what's called Article forty eight. But

0:16:39.920 --> 0:16:42.120
<v Speaker 1>anywhere else outside of the UK, it's all three hundred

0:16:42.160 --> 0:16:44.760
<v Speaker 1>and eighty games throughout the season you can watch.

0:16:45.000 --> 0:16:46.560
<v Speaker 5>And of course here in the US, as you.

0:16:46.520 --> 0:16:48.520
<v Speaker 1>Say, there are millions of people getting up on a

0:16:48.520 --> 0:16:51.280
<v Speaker 1>Saturday and Sunday morning watching their favorite team and you

0:16:51.280 --> 0:16:53.960
<v Speaker 1>can sit there from seven AMS or lunchtime watch the

0:16:54.080 --> 0:16:56.640
<v Speaker 1>entire thing if you want to, And that's a brilliant

0:16:56.640 --> 0:16:57.080
<v Speaker 1>thing for us.

0:16:57.280 --> 0:16:58.880
<v Speaker 4>Does it kind of hurt your soul to say soccer

0:16:58.880 --> 0:17:00.400
<v Speaker 4>instead of football at all?

0:17:00.560 --> 0:17:03.160
<v Speaker 1>I think they're interchangeable. When I grew up, I grew

0:17:03.200 --> 0:17:07.480
<v Speaker 1>up in the Midlands, I watched soccer Sunday on Star

0:17:07.640 --> 0:17:12.120
<v Speaker 1>soccer rather on a Sunday lunchtime, so it's interchangeable at this.

0:17:12.080 --> 0:17:15.879
<v Speaker 4>Point, though, does it dilute the pelayer's ability to really

0:17:16.080 --> 0:17:19.239
<v Speaker 4>commit to not only a team but a season if

0:17:19.280 --> 0:17:22.240
<v Speaker 4>they're playing at all times in all places and their

0:17:22.600 --> 0:17:24.680
<v Speaker 4>bodies have to be exhausted at a certain point.

0:17:24.720 --> 0:17:25.680
<v Speaker 5>Now that's true.

0:17:25.720 --> 0:17:27.560
<v Speaker 1>I mean there is a starter of players at the

0:17:27.560 --> 0:17:30.359
<v Speaker 1>top of the game who are playing a lot, and

0:17:30.400 --> 0:17:32.959
<v Speaker 1>it's a big issue within the game. The Premier League, obviously,

0:17:32.960 --> 0:17:35.280
<v Speaker 1>since ninety four, has been twenty clubs to in gen

0:17:35.320 --> 0:17:39.080
<v Speaker 1>eighty games August to May, but we've seen the gradual

0:17:39.119 --> 0:17:43.480
<v Speaker 1>expansion of European competitions and now global competitions as well.

0:17:43.680 --> 0:17:45.399
<v Speaker 5>Next summer, the US will host.

0:17:45.440 --> 0:17:48.520
<v Speaker 1>The World Cup first time forty eight teams, and of

0:17:48.560 --> 0:17:50.920
<v Speaker 1>course in the last summer we've seen the Club World Cup,

0:17:50.920 --> 0:17:54.520
<v Speaker 1>a brand new competition put into the calendar. And I

0:17:54.560 --> 0:17:56.800
<v Speaker 1>think that from my perspective, not just as CEO the

0:17:56.840 --> 0:17:59.119
<v Speaker 1>Premi League, but also my other role as chair of

0:17:59.160 --> 0:18:03.240
<v Speaker 1>the World League's Sociation, which is about representing domestic leagues

0:18:03.280 --> 0:18:05.639
<v Speaker 1>around the world, there has to be a big conversation

0:18:05.760 --> 0:18:08.640
<v Speaker 1>now about how you balance this out properly and make

0:18:08.680 --> 0:18:11.879
<v Speaker 1>sure that players are looked after and that these competitions

0:18:11.920 --> 0:18:15.359
<v Speaker 1>are additive and not subtractive from the competitions they bump into.

0:18:15.400 --> 0:18:17.640
<v Speaker 2>Well, it's have that conversation right now. I can speak

0:18:17.640 --> 0:18:20.000
<v Speaker 2>as a fan. I hate it. I don't want to

0:18:20.000 --> 0:18:22.960
<v Speaker 2>see an expanded FIFA Club World Cub. In fact, for

0:18:23.320 --> 0:18:25.560
<v Speaker 2>most fans of the English Premier League, we get annoyed

0:18:25.600 --> 0:18:27.600
<v Speaker 2>whenever there's an international break. We don't want to see

0:18:27.600 --> 0:18:29.680
<v Speaker 2>more tournaments. What we loved was just the cadence of

0:18:29.720 --> 0:18:31.639
<v Speaker 2>every two years you had a major tournament. The Euro's,

0:18:31.680 --> 0:18:34.320
<v Speaker 2>the World Cup, the Euro's the World Cub. Why have

0:18:34.400 --> 0:18:36.639
<v Speaker 2>we gotten away from there? And what's your message to

0:18:36.720 --> 0:18:39.520
<v Speaker 2>FIFA to UEFA, as in the minds of many fans

0:18:39.520 --> 0:18:41.879
<v Speaker 2>they just seem to be chasing money, the expense of

0:18:41.920 --> 0:18:43.760
<v Speaker 2>the game and maybe the player's health.

0:18:44.160 --> 0:18:45.800
<v Speaker 5>Well, the message is talk.

0:18:46.600 --> 0:18:49.679
<v Speaker 1>You know that there is actually strong dialogue between domestic

0:18:49.760 --> 0:18:53.600
<v Speaker 1>leagues in Europe and New AFA about competitions and that's

0:18:53.640 --> 0:18:57.320
<v Speaker 1>a coalition of stakeholders, clubs, leagues, club players as well

0:18:57.440 --> 0:19:00.119
<v Speaker 1>talking about it. That dialogue doesn't happen at all for

0:19:00.200 --> 0:19:02.520
<v Speaker 1>the game and it should do. So that's the key message.

0:19:02.560 --> 0:19:04.320
<v Speaker 1>Sit down and talk to the leaguees, talk to all

0:19:04.359 --> 0:19:06.760
<v Speaker 1>the stakeholders and find a way through all of this,

0:19:07.160 --> 0:19:10.240
<v Speaker 1>because it has a limit and I think we've gone

0:19:10.240 --> 0:19:13.240
<v Speaker 1>past it. We've gone past saturation point. My job, obviously

0:19:13.280 --> 0:19:16.480
<v Speaker 1>is to look after the Premier League, and we're going

0:19:16.480 --> 0:19:18.439
<v Speaker 1>great guns, thank you very much. And I want the

0:19:18.440 --> 0:19:21.280
<v Speaker 1>purity of that competition to remain. I want people to

0:19:21.320 --> 0:19:23.560
<v Speaker 1>be able to enjoy that, enjoy their football because I

0:19:23.560 --> 0:19:25.879
<v Speaker 1>want the best players on the pitch all the time

0:19:26.000 --> 0:19:28.720
<v Speaker 1>in the Premier League and not worrying about how to

0:19:28.760 --> 0:19:29.600
<v Speaker 1>balance everything out.

0:19:29.760 --> 0:19:31.760
<v Speaker 2>Let's talk about the purity of the game. It's a

0:19:31.800 --> 0:19:36.040
<v Speaker 2>polarizing topic and very controversial, as you know, Manchester City

0:19:36.040 --> 0:19:38.480
<v Speaker 2>in this number one hundred and fifteen the number of

0:19:38.600 --> 0:19:42.000
<v Speaker 2>charges for alleged breaches of financial regulations. What can you

0:19:42.040 --> 0:19:44.439
<v Speaker 2>share with us this morning about where things stand.

0:19:45.480 --> 0:19:47.320
<v Speaker 5>Nothing is the honest truth.

0:19:48.280 --> 0:19:50.480
<v Speaker 1>The case was heard last year and we wait for

0:19:50.560 --> 0:19:53.120
<v Speaker 1>the decision to be made. We can't hurry the people

0:19:53.119 --> 0:19:55.080
<v Speaker 1>whose job it is to make that decision, and it

0:19:55.080 --> 0:19:56.840
<v Speaker 1>will happen when it happens, and I don't know when

0:19:56.880 --> 0:19:59.440
<v Speaker 1>it's going to be. We'll find out with everybody else.

0:19:59.480 --> 0:20:01.640
<v Speaker 2>What's your se of why it's taking so long.

0:20:01.960 --> 0:20:04.320
<v Speaker 5>I don't know, and it's difficult for me to speculate.

0:20:04.359 --> 0:20:04.800
<v Speaker 5>I'm sorry.

0:20:04.880 --> 0:20:06.720
<v Speaker 2>It's just difficult for a lot of people in the

0:20:06.760 --> 0:20:08.960
<v Speaker 2>game who follow the game to see how quickly things

0:20:08.960 --> 0:20:11.760
<v Speaker 2>concluded with a club like Habitat and how long it's

0:20:11.760 --> 0:20:14.320
<v Speaker 2>taking with a club like Manchester City. And some people

0:20:14.359 --> 0:20:17.199
<v Speaker 2>can't help but conclude that maybe different clubs are being

0:20:17.240 --> 0:20:19.439
<v Speaker 2>treated differently because of these status they have in the

0:20:19.480 --> 0:20:20.200
<v Speaker 2>Premier League.

0:20:20.359 --> 0:20:20.760
<v Speaker 5>Yeah.

0:20:20.840 --> 0:20:23.840
<v Speaker 1>Well, I do want to sign of frustration and share

0:20:23.880 --> 0:20:26.760
<v Speaker 1>some of those but in the end, this process is

0:20:26.840 --> 0:20:27.359
<v Speaker 1>very different.

0:20:27.480 --> 0:20:29.840
<v Speaker 5>These allegations are very different. Makes it different too.

0:20:30.160 --> 0:20:34.800
<v Speaker 1>They just said that the charge themselves and the number

0:20:34.800 --> 0:20:36.359
<v Speaker 1>of them, but I can't really get into it.

0:20:36.600 --> 0:20:37.760
<v Speaker 5>I really can't talk about and you.

0:20:37.760 --> 0:20:39.520
<v Speaker 2>Can't get into the details. But do you think it's

0:20:39.560 --> 0:20:41.320
<v Speaker 2>hurting the reputation of the league?

0:20:41.520 --> 0:20:44.760
<v Speaker 1>Well, at the center of this is a football competition,

0:20:45.040 --> 0:20:47.920
<v Speaker 1>and I think people want to basically watch the football.

0:20:48.280 --> 0:20:49.560
<v Speaker 5>That's the main event.

0:20:50.240 --> 0:20:52.600
<v Speaker 1>And when you get dragged into whatever it may be,

0:20:54.040 --> 0:20:56.960
<v Speaker 1>financial affairs, I think people think that maybe there's something

0:20:57.000 --> 0:21:01.800
<v Speaker 1>going wrong here. I do accept all of that. The

0:21:01.840 --> 0:21:06.200
<v Speaker 1>competition remains strong, the economics, the primileague remain strong and fundamentally,

0:21:06.200 --> 0:21:07.600
<v Speaker 1>as long as we can put the best players on

0:21:07.640 --> 0:21:11.120
<v Speaker 1>the pitch and give people a fantastic competition, I think

0:21:11.119 --> 0:21:12.320
<v Speaker 1>we can get through this period.

0:21:13.000 --> 0:21:16.080
<v Speaker 4>I've been an outsider and I've been studying the rules

0:21:16.119 --> 0:21:18.560
<v Speaker 4>of the game and the sustainability rule that kind of

0:21:18.640 --> 0:21:22.000
<v Speaker 4>led to this investigation into Man's City and this idea

0:21:22.400 --> 0:21:25.160
<v Speaker 4>that a club has to bring in and just spend

0:21:25.200 --> 0:21:27.359
<v Speaker 4>the same amount of money that it brings in. Do

0:21:27.440 --> 0:21:31.720
<v Speaker 4>you think that that rule has become outdated or unenforceable

0:21:31.720 --> 0:21:33.240
<v Speaker 4>in any kind of real time way.

0:21:34.200 --> 0:21:35.000
<v Speaker 5>So, if you're talking.

0:21:34.880 --> 0:21:37.880
<v Speaker 1>About the financial regulations within football, our clubs are all

0:21:37.880 --> 0:21:40.879
<v Speaker 1>really subject to two sets of regulations, our own, the

0:21:40.920 --> 0:21:44.840
<v Speaker 1>profitable and sustainability rules and also u waifers rules, So

0:21:44.880 --> 0:21:47.479
<v Speaker 1>they're looking at two sets of financial rules to comply with.

0:21:47.880 --> 0:21:52.359
<v Speaker 1>And essentially in England our rules are there. It's a

0:21:52.400 --> 0:21:55.960
<v Speaker 1>spending rule really about profitability. So there is the ability

0:21:56.000 --> 0:21:58.280
<v Speaker 1>to invest and that's what we want our clubs to do.

0:21:58.320 --> 0:22:00.760
<v Speaker 1>We've got a fantastic set of owners that invest in

0:22:00.800 --> 0:22:03.960
<v Speaker 1>the stadiums, in fan experience and players on the pitch,

0:22:04.280 --> 0:22:06.520
<v Speaker 1>and that's what we want. Whatever, as I said, the

0:22:07.160 --> 0:22:09.280
<v Speaker 1>great set of owners that want to invest, and so

0:22:09.440 --> 0:22:12.040
<v Speaker 1>there has to be a limit ultimately to ensure they've

0:22:12.080 --> 0:22:14.200
<v Speaker 1>got a competitive league, which we do have.

0:22:14.720 --> 0:22:16.359
<v Speaker 5>So I think we're known as look at investing in

0:22:16.359 --> 0:22:16.960
<v Speaker 5>the Premier League.

0:22:17.119 --> 0:22:19.240
<v Speaker 1>They can see that you can aspire to do better

0:22:19.240 --> 0:22:22.399
<v Speaker 1>in the league and now seeing more clubs qualifying for

0:22:22.400 --> 0:22:25.919
<v Speaker 1>European competition. Our clubs are in incredibly successful in Europe

0:22:26.200 --> 0:22:28.240
<v Speaker 1>and that's all down to investment. So there has to

0:22:28.240 --> 0:22:30.399
<v Speaker 1>be a limit ultimately on what you can spend. Clubs

0:22:30.400 --> 0:22:33.160
<v Speaker 1>have all signed up to these rules and we are

0:22:33.240 --> 0:22:33.880
<v Speaker 1>enforcing them.

0:22:34.000 --> 0:22:36.879
<v Speaker 4>Well, how much does the Saudi League really kind of

0:22:37.359 --> 0:22:39.800
<v Speaker 4>I don't know, skew the financials of this in a

0:22:39.800 --> 0:22:42.639
<v Speaker 4>way that creates a sort of complicated dynamic.

0:22:43.960 --> 0:22:48.560
<v Speaker 1>Well, the Saudi League is an investment phase. Sally League's

0:22:48.560 --> 0:22:51.800
<v Speaker 1>been around for many decades and now we're seeing local

0:22:51.800 --> 0:22:54.719
<v Speaker 1>investment into that and they're becoming very active in the marketplace.

0:22:55.040 --> 0:22:57.600
<v Speaker 1>Sometimes that good for Premierley clubs. Some sids they take clubs,

0:22:57.800 --> 0:23:00.200
<v Speaker 1>take players that Premi leagu clubs want to sign. It's

0:23:00.200 --> 0:23:03.639
<v Speaker 1>just a new dynamic and we have to observe it

0:23:03.680 --> 0:23:04.840
<v Speaker 1>and we have to cope with it.

0:23:04.920 --> 0:23:07.040
<v Speaker 2>Richard, you'll be generous with your time. We appreciate it.

0:23:07.040 --> 0:23:08.720
<v Speaker 2>Thanks for dropping by, Thanks for having me, Thank you

0:23:08.840 --> 0:23:10.840
<v Speaker 2>very much for being here. Richard Masters there the English

0:23:10.880 --> 0:23:16.080
<v Speaker 2>Premier League CEO. This is the Bloomberg Surveillance podcast, bringing

0:23:16.160 --> 0:23:19.600
<v Speaker 2>you the best in markets, economics, and giot politics. You

0:23:19.640 --> 0:23:22.399
<v Speaker 2>can watch the show live on Bloomberg TV weekday mornings

0:23:22.440 --> 0:23:25.359
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0:23:25.400 --> 0:23:28.879
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0:23:28.960 --> 0:23:31.840
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<v Speaker 2>out