1 00:00:06,840 --> 00:00:10,080 Speaker 1: Hi, and welcome to the Ichor Podcast. I'm here with Michelle, Hi, 2 00:00:10,360 --> 00:00:13,640 Speaker 1: the Queen. I'm so excited to have you jumping in 3 00:00:14,320 --> 00:00:17,119 Speaker 1: head first. Can you take us back to the very beginning. 4 00:00:17,160 --> 00:00:18,800 Speaker 1: When did your love of fashion begin? 5 00:00:19,640 --> 00:00:23,400 Speaker 2: Wow, my love of fashion really began as a child. 6 00:00:23,760 --> 00:00:28,880 Speaker 2: I grew up in Maryland. Closest access to fashion was 7 00:00:28,920 --> 00:00:31,600 Speaker 2: a channel called Fashion TV. You would see all the 8 00:00:31,680 --> 00:00:34,160 Speaker 2: Runway shows would be playing on repeat, and that's where 9 00:00:34,159 --> 00:00:35,120 Speaker 2: you got like a. 10 00:00:35,120 --> 00:00:37,320 Speaker 3: Glimpse into the world. And I remember it would just 11 00:00:37,360 --> 00:00:38,839 Speaker 3: be on constant repeat. 12 00:00:38,479 --> 00:00:41,280 Speaker 2: Just show after show after show, and kind of really 13 00:00:41,320 --> 00:00:45,120 Speaker 2: fell in love with the idea and the fantasy of fashion. 14 00:00:45,440 --> 00:00:48,600 Speaker 1: Fashion TV is like my inspiration behind everything, and like 15 00:00:48,640 --> 00:00:51,720 Speaker 1: truly I like that era and just like the Project 16 00:00:51,800 --> 00:00:54,279 Speaker 1: Runway era and all of that. Just it was such 17 00:00:54,320 --> 00:00:57,320 Speaker 1: a cool, fun time in fashion. Can you give us 18 00:00:57,360 --> 00:01:00,920 Speaker 1: an overview of your career, where you started and how 19 00:01:00,920 --> 00:01:02,560 Speaker 1: you ended up where you are today. 20 00:01:03,320 --> 00:01:07,959 Speaker 2: Yeah, So fell in love with fashion. Knew immediately I 21 00:01:08,000 --> 00:01:11,920 Speaker 2: wanted to come to New York. Parsons was like, you know, 22 00:01:12,040 --> 00:01:15,960 Speaker 2: the gold standard. I was headstrong. I knew I wanted 23 00:01:15,959 --> 00:01:19,080 Speaker 2: to go to Parsons. I only applied to Parsons. Oh, 24 00:01:19,120 --> 00:01:21,560 Speaker 2: I love that. So it was like do or die 25 00:01:21,600 --> 00:01:26,360 Speaker 2: for me. I grew up wanting to, you know, pursue 26 00:01:26,360 --> 00:01:30,120 Speaker 2: that dream and came to Parsons. 27 00:01:30,080 --> 00:01:33,040 Speaker 3: And you know, fell in love with the city. 28 00:01:33,240 --> 00:01:36,560 Speaker 2: Fell more in love with fashion, and that's where I 29 00:01:36,600 --> 00:01:40,039 Speaker 2: met my business partner and we launched a brand shortly thereafter, 30 00:01:40,760 --> 00:01:44,039 Speaker 2: and we did that for ten years until we parted ways. 31 00:01:44,520 --> 00:01:49,360 Speaker 2: And then, you know, unfortunately COVID happened and in that 32 00:01:49,480 --> 00:01:50,920 Speaker 2: time I had children. 33 00:01:51,240 --> 00:01:52,559 Speaker 3: But I was dying to come back. 34 00:01:53,000 --> 00:01:56,080 Speaker 2: So I came back, relaunched the brand is at Ox, 35 00:01:56,760 --> 00:02:01,120 Speaker 2: and this amazing opportunity to be creative of urve lage 36 00:02:01,320 --> 00:02:03,680 Speaker 2: happened and I couldn't say no. And I like to 37 00:02:03,680 --> 00:02:06,240 Speaker 2: think about it that I did it with a partner, 38 00:02:06,480 --> 00:02:08,360 Speaker 2: I did it for myself and now I'm doing it 39 00:02:08,400 --> 00:02:10,880 Speaker 2: for a house. So and it couldn't have happened in 40 00:02:10,919 --> 00:02:13,960 Speaker 2: any kind of other order. And it really feels like 41 00:02:14,000 --> 00:02:15,640 Speaker 2: a full circle moment in my career. 42 00:02:16,440 --> 00:02:16,880 Speaker 3: I love it. 43 00:02:16,919 --> 00:02:20,360 Speaker 1: When you started your first line, what was your vision? 44 00:02:20,400 --> 00:02:22,000 Speaker 1: Why did you want to start this line? 45 00:02:22,480 --> 00:02:25,799 Speaker 2: Because there wasn't any clothes out there that I wanted 46 00:02:25,840 --> 00:02:28,600 Speaker 2: to wear. It really came down to that you know. 47 00:02:29,080 --> 00:02:33,560 Speaker 2: I think at the time there was being overtly sexy 48 00:02:33,680 --> 00:02:37,280 Speaker 2: the Versace girl, and then I have such a clean 49 00:02:37,280 --> 00:02:40,359 Speaker 2: aesthetic and I would like lean towards like a Jill Sounder, 50 00:02:41,040 --> 00:02:43,440 Speaker 2: but it wasn't sexy enough for me, and it just 51 00:02:43,480 --> 00:02:47,120 Speaker 2: seemed like it was polar opposites. There wasn't anything in between. 52 00:02:47,160 --> 00:02:52,400 Speaker 2: You had to be an intellectual dresser or like the vixen, 53 00:02:52,840 --> 00:02:55,440 Speaker 2: and I really thought that, you know, we're women, we 54 00:02:55,440 --> 00:02:59,280 Speaker 2: were multifaceted. There there has to be a middle where 55 00:02:59,320 --> 00:03:03,160 Speaker 2: you can feel strong, feel empowered, look sexy when you 56 00:03:03,160 --> 00:03:07,079 Speaker 2: want to be sexy and still be professional woman. 57 00:03:07,720 --> 00:03:11,120 Speaker 1: Has your design philosophy changed over time since you started? 58 00:03:11,520 --> 00:03:15,520 Speaker 2: No, I really believe that I don't want the clothes 59 00:03:15,560 --> 00:03:18,680 Speaker 2: to wear you that women look the most beautiful and 60 00:03:18,720 --> 00:03:20,919 Speaker 2: confident when they feel good in their clothes, and it's 61 00:03:20,960 --> 00:03:22,000 Speaker 2: always come down to fit. 62 00:03:22,639 --> 00:03:24,680 Speaker 1: Yes, I agree with that completely, and I feel like 63 00:03:24,720 --> 00:03:26,560 Speaker 1: you guys did such a great job in that like 64 00:03:26,680 --> 00:03:30,119 Speaker 1: contemporary market, is there something that you wish you knew 65 00:03:30,120 --> 00:03:31,799 Speaker 1: when you were starting your brand. If a woman comes 66 00:03:31,800 --> 00:03:33,000 Speaker 1: to you and says, I want to start my own 67 00:03:33,000 --> 00:03:34,760 Speaker 1: fashion line, what is something you would tell her or 68 00:03:34,800 --> 00:03:36,040 Speaker 1: something you wish you no man? 69 00:03:36,160 --> 00:03:41,119 Speaker 2: Oh, where to begin? I think, you know, I started 70 00:03:41,240 --> 00:03:46,680 Speaker 2: the brand so young. I think there's a lot it 71 00:03:46,720 --> 00:03:50,520 Speaker 2: cut both ways, the naivety of launching yourself into it 72 00:03:50,640 --> 00:03:53,960 Speaker 2: not knowing you almost needed that to kind of fuel 73 00:03:54,120 --> 00:03:56,720 Speaker 2: your passion. But if I could go back to my 74 00:03:57,040 --> 00:04:00,320 Speaker 2: twenty two year old self, I would, you know, ask 75 00:04:00,440 --> 00:04:04,440 Speaker 2: more questions, put myself out there more. You know, social 76 00:04:04,480 --> 00:04:09,920 Speaker 2: media wasn't as prevalent when we started, so really leaning 77 00:04:09,960 --> 00:04:13,720 Speaker 2: on your network and people are more likely to give 78 00:04:13,760 --> 00:04:17,520 Speaker 2: advice and not say no, but just leaning more into that, 79 00:04:17,760 --> 00:04:20,559 Speaker 2: I think we could have reduced some of the time 80 00:04:20,680 --> 00:04:23,560 Speaker 2: or some of the missteps had we leaned into that 81 00:04:24,240 --> 00:04:24,920 Speaker 2: a little more. 82 00:04:25,200 --> 00:04:28,400 Speaker 1: What was that process like, launching a brand without social media? 83 00:04:29,120 --> 00:04:31,160 Speaker 3: I it dates us. 84 00:04:31,200 --> 00:04:33,960 Speaker 2: I feel like it really does, because I remember we 85 00:04:33,960 --> 00:04:37,719 Speaker 2: were about a year into the brand and Instagram was happening, 86 00:04:38,080 --> 00:04:40,800 Speaker 2: and I just remember a lot of the celebrities like 87 00:04:40,839 --> 00:04:41,960 Speaker 2: nobody knew what it was. 88 00:04:42,120 --> 00:04:43,159 Speaker 3: But I remember. 89 00:04:42,880 --> 00:04:46,839 Speaker 2: Angelina Jolie specific, she was like, you started seeing stories 90 00:04:46,839 --> 00:04:49,479 Speaker 2: where celebrities were taking their handles. 91 00:04:49,360 --> 00:04:51,800 Speaker 3: Because they just didn't know what it was, and. 92 00:04:51,720 --> 00:04:54,000 Speaker 2: They just again, you want to own the right to 93 00:04:54,040 --> 00:04:58,400 Speaker 2: your name, when I graduated from Parsons. Actually I was 94 00:04:58,440 --> 00:05:01,719 Speaker 2: on the cover of WWD and before we had started 95 00:05:01,720 --> 00:05:05,880 Speaker 2: the brand, someone had like taken the domain of all 96 00:05:05,960 --> 00:05:09,680 Speaker 2: our personal names and I already felt like a. 97 00:05:09,600 --> 00:05:12,200 Speaker 3: Little violated by that. So when this new thing. 98 00:05:12,120 --> 00:05:13,960 Speaker 2: Instagram came out, I was like, look, you know, I 99 00:05:14,000 --> 00:05:16,360 Speaker 2: don't know what this is, but maybe we should just 100 00:05:16,400 --> 00:05:19,160 Speaker 2: like get the handle. And I'm so glad we did, 101 00:05:19,560 --> 00:05:23,240 Speaker 2: because you know, people will try to sell it back 102 00:05:23,279 --> 00:05:25,240 Speaker 2: to you. Someone else could have had it, and there's 103 00:05:25,240 --> 00:05:26,360 Speaker 2: just nothing you can do about it. 104 00:05:26,480 --> 00:05:28,000 Speaker 1: I love it you jumped on the wave quickly. 105 00:05:28,040 --> 00:05:30,720 Speaker 2: Well, I was like, Ifangelina's doing it, I mean I 106 00:05:30,760 --> 00:05:32,760 Speaker 2: don't even have my name as a handle. I know 107 00:05:32,880 --> 00:05:35,520 Speaker 2: my name is still it was so early, it's still 108 00:05:35,560 --> 00:05:36,680 Speaker 2: like the reverse of my name. 109 00:05:36,800 --> 00:05:39,279 Speaker 1: Yep, I have to have my middle initial because I 110 00:05:39,279 --> 00:05:41,800 Speaker 1: still don't have it. What was the biggest risk you've 111 00:05:41,839 --> 00:05:42,679 Speaker 1: taken in your career? 112 00:05:43,120 --> 00:05:45,960 Speaker 2: I mean, I think the biggest risk is really like 113 00:05:46,080 --> 00:05:49,599 Speaker 2: trusting your gut. I know it should come instinctually, but 114 00:05:49,720 --> 00:05:53,520 Speaker 2: like trusting your gut coming back, you know, launching a brand, 115 00:05:53,720 --> 00:05:56,240 Speaker 2: coming back into it after like am I going to 116 00:05:56,320 --> 00:05:59,600 Speaker 2: do this again? And then you know, taking something on 117 00:05:59,680 --> 00:06:02,760 Speaker 2: like earth House that's like forty years in the making, 118 00:06:02,880 --> 00:06:06,320 Speaker 2: and like, can I carry this responsibility and this weight 119 00:06:06,600 --> 00:06:10,520 Speaker 2: of like this amazing iconic brand. So I think at 120 00:06:10,560 --> 00:06:14,120 Speaker 2: every moment, like trusting yourself to make that jump, because 121 00:06:14,120 --> 00:06:16,720 Speaker 2: there is a lot of imposter syndrome. You're like, can 122 00:06:16,760 --> 00:06:18,160 Speaker 2: I do this? You were doing it for yourself. You 123 00:06:18,200 --> 00:06:21,240 Speaker 2: can basically make up the rules. But like making that 124 00:06:21,320 --> 00:06:26,560 Speaker 2: leap and now being in it, like all my experience. 125 00:06:26,240 --> 00:06:29,039 Speaker 1: Led up to that, and you learned so much opening 126 00:06:29,040 --> 00:06:31,880 Speaker 1: a brand and having a successful brand. Were there big 127 00:06:31,920 --> 00:06:34,120 Speaker 1: things that you took away from closing a brand? 128 00:06:35,560 --> 00:06:38,279 Speaker 2: Yeah, I mean there's obviously you can go back in 129 00:06:38,360 --> 00:06:43,000 Speaker 2: hindsight and think about everything that could have been, but 130 00:06:43,279 --> 00:06:46,359 Speaker 2: you know, everything kind of worked its way out the 131 00:06:46,360 --> 00:06:48,279 Speaker 2: way it was supposed to. I think, you know, like 132 00:06:48,400 --> 00:06:50,719 Speaker 2: even like in a relationship, and it was a relationship. 133 00:06:50,800 --> 00:06:53,440 Speaker 2: It's a relationship with passion fashion, it was a relationship 134 00:06:53,480 --> 00:06:55,960 Speaker 2: with a partner. You know, you look back at it 135 00:06:56,000 --> 00:06:59,920 Speaker 2: and you know, in the moment, you're thinking, no one 136 00:07:00,080 --> 00:07:01,919 Speaker 2: could have told you anything, like this is happening for 137 00:07:01,960 --> 00:07:05,200 Speaker 2: a reason, or you know everything, no one could tell 138 00:07:05,200 --> 00:07:06,360 Speaker 2: you anything in the moment. 139 00:07:06,920 --> 00:07:09,000 Speaker 3: But you know, it worked out for the best. 140 00:07:09,880 --> 00:07:12,240 Speaker 1: Was there one industry moment that you feel like really 141 00:07:12,280 --> 00:07:15,360 Speaker 1: shaped you. Was it switching over to Erva? Was that 142 00:07:15,440 --> 00:07:17,240 Speaker 1: like your big moment that you feel like shaped you. 143 00:07:18,240 --> 00:07:20,280 Speaker 2: I think there were a lot of moments that shaped me. 144 00:07:20,600 --> 00:07:23,720 Speaker 2: I do think Irve is a big moment in terms 145 00:07:23,760 --> 00:07:28,600 Speaker 2: of like industry recognition, I you know, and but also 146 00:07:28,800 --> 00:07:31,040 Speaker 2: having a brand, having had a brand for ten years. 147 00:07:31,080 --> 00:07:31,720 Speaker 3: I mean that's. 148 00:07:31,560 --> 00:07:33,800 Speaker 1: Really huge, and it's really crazy. 149 00:07:33,960 --> 00:07:37,080 Speaker 2: It's really hard, and you know, I love to mentor 150 00:07:37,280 --> 00:07:39,960 Speaker 2: or you know, stay in touch with anyone that are 151 00:07:40,080 --> 00:07:42,520 Speaker 2: peers or her still doing their brand because I know 152 00:07:42,560 --> 00:07:44,840 Speaker 2: how hard it is. And I think, you know, what 153 00:07:44,960 --> 00:07:49,040 Speaker 2: really shaped me was that experience of opening and running 154 00:07:49,080 --> 00:07:52,520 Speaker 2: a business, but in you know, taking that even into Irvey. 155 00:07:52,680 --> 00:07:55,760 Speaker 2: But like I think, you know, these little fantastic moments 156 00:07:55,800 --> 00:07:59,320 Speaker 2: of like dressing Michelle Obama, like seeing your designs on 157 00:07:59,440 --> 00:08:03,520 Speaker 2: a on a stage that's so much bigger I think, 158 00:08:03,760 --> 00:08:08,400 Speaker 2: you know, is rewarding in its own right. But yeah, 159 00:08:08,520 --> 00:08:11,400 Speaker 2: I just it's been a lot of little moments that 160 00:08:11,520 --> 00:08:12,560 Speaker 2: led to this point. 161 00:08:12,960 --> 00:08:15,920 Speaker 1: Did you see yourself running a heritage brand or did 162 00:08:15,960 --> 00:08:18,200 Speaker 1: you think you would always work for yourself. 163 00:08:18,600 --> 00:08:22,640 Speaker 3: I mean, I love working for myself. Who doesn't, But you. 164 00:08:22,520 --> 00:08:26,760 Speaker 2: Know what, actually you do think about that because the 165 00:08:26,800 --> 00:08:29,760 Speaker 2: idea of running your own brand, and it was like 166 00:08:29,960 --> 00:08:32,559 Speaker 2: kind of the moment when we did it, Like Parenza 167 00:08:32,720 --> 00:08:36,240 Speaker 2: had graduated Parsons, there was Alexander Wang had come out 168 00:08:36,360 --> 00:08:38,920 Speaker 2: like it was like at a time I know, and 169 00:08:38,960 --> 00:08:40,680 Speaker 2: it was you know, I don't want to say it 170 00:08:40,720 --> 00:08:44,160 Speaker 2: was the thing, but like discovering new talent straight out 171 00:08:44,160 --> 00:08:47,199 Speaker 2: of thesis, like burgerf was our first client. 172 00:08:47,559 --> 00:08:48,600 Speaker 3: That was such a moment. 173 00:08:48,760 --> 00:08:51,800 Speaker 2: But then I did see myself running a heritage brand 174 00:08:51,880 --> 00:08:55,880 Speaker 2: or working for someone because when you go to Parsons, 175 00:08:56,360 --> 00:08:58,240 Speaker 2: I wasn't even thinking, oh, I'm going to launch my 176 00:08:58,280 --> 00:09:00,920 Speaker 2: own brand. It was just a moment in time that 177 00:09:01,040 --> 00:09:03,880 Speaker 2: was happening. My goal was to work at Calvin Kleine, 178 00:09:03,960 --> 00:09:05,559 Speaker 2: like right down the street, like I was going to 179 00:09:05,600 --> 00:09:07,000 Speaker 2: go to Parsons. I was going to work at Calvin 180 00:09:07,040 --> 00:09:09,400 Speaker 2: klein Er NURSESO. And I was going to be so 181 00:09:09,520 --> 00:09:13,480 Speaker 2: happy and that was it, and the market had very 182 00:09:13,559 --> 00:09:16,160 Speaker 2: different ideas. It was two thousand and eight, the huge 183 00:09:16,240 --> 00:09:20,679 Speaker 2: crash happened and we just couldn't find a job, and 184 00:09:20,840 --> 00:09:22,640 Speaker 2: out of necessity, the brand was born. 185 00:09:23,160 --> 00:09:24,800 Speaker 1: I love getting to talk to someone who was up 186 00:09:24,800 --> 00:09:26,800 Speaker 1: and coming in fashion at that time. That was such 187 00:09:26,840 --> 00:09:30,120 Speaker 1: like a special It was wild, crazy time in fashion. 188 00:09:30,320 --> 00:09:30,520 Speaker 3: Yeah. 189 00:09:30,559 --> 00:09:32,560 Speaker 2: What I loved about it, though, is it gave us 190 00:09:32,559 --> 00:09:35,640 Speaker 2: a window an opportunity. I mean, it was a terrible 191 00:09:35,679 --> 00:09:40,160 Speaker 2: time for fashion, but factories and we produced almost entirely 192 00:09:40,200 --> 00:09:43,680 Speaker 2: in Manhattan, So factories were willing to work with us 193 00:09:44,000 --> 00:09:47,200 Speaker 2: because everybody needed the work. And I don't think we 194 00:09:47,240 --> 00:09:49,720 Speaker 2: would have had that opportunity had it been a better 195 00:09:49,840 --> 00:09:54,199 Speaker 2: environment for fashion. And we developed those relationships with the vendors. 196 00:09:54,240 --> 00:09:57,480 Speaker 2: We were interns at brands, they already knew our faces 197 00:09:58,559 --> 00:10:00,800 Speaker 2: and they were willing to work with thoughts. And for 198 00:10:00,840 --> 00:10:04,160 Speaker 2: the ten years, almost entirely our product was developed in Manhattan. 199 00:10:04,200 --> 00:10:06,160 Speaker 2: So it feels very close to our heart. 200 00:10:06,800 --> 00:10:10,080 Speaker 1: That's incredible. Did New York shape the designs as well? 201 00:10:10,360 --> 00:10:12,520 Speaker 1: Do you feel like you were that influenced? It? 202 00:10:12,960 --> 00:10:16,640 Speaker 2: Absolutely? New York shape the design It's like again you 203 00:10:16,720 --> 00:10:19,520 Speaker 2: come here and you see these amazing, inspiring women and 204 00:10:19,559 --> 00:10:22,640 Speaker 2: they seemingly have it all. But it was like in 205 00:10:22,679 --> 00:10:24,800 Speaker 2: line with kind of the aesthetic that you felt like 206 00:10:25,160 --> 00:10:27,400 Speaker 2: dressing would be, like she can be a work you know, 207 00:10:27,559 --> 00:10:31,040 Speaker 2: a professional woman and go out for cocktails with her friends, 208 00:10:31,120 --> 00:10:33,559 Speaker 2: and she needed a wardrobe for that, and you were 209 00:10:33,600 --> 00:10:36,440 Speaker 2: just surrounded with these amazing women, and like, why not 210 00:10:36,960 --> 00:10:37,440 Speaker 2: I love it? 211 00:10:37,480 --> 00:10:41,560 Speaker 1: When the opportunity to head Ervey came about, what was 212 00:10:41,559 --> 00:10:42,079 Speaker 1: your first. 213 00:10:41,960 --> 00:10:45,679 Speaker 2: Reaction, Well, it actually came to me right when we 214 00:10:45,760 --> 00:10:48,959 Speaker 2: closed kushni at Ox, but I was four months pregnant, 215 00:10:49,360 --> 00:10:53,120 Speaker 2: so and seemingly, you know, parting ways with a partner, 216 00:10:53,760 --> 00:10:55,800 Speaker 2: and it just didn't feel like the right time. 217 00:10:56,240 --> 00:10:58,559 Speaker 3: And again, no one can tell you in the moment 218 00:10:58,640 --> 00:11:01,640 Speaker 3: when when is the right moment? 219 00:11:02,280 --> 00:11:06,719 Speaker 2: And then again COVID happened dying to come back, and 220 00:11:06,800 --> 00:11:11,559 Speaker 2: the opportunity represented itself again and I was like, hell, yeah. 221 00:11:11,320 --> 00:11:13,480 Speaker 1: Yes, I love it. What was your first move as 222 00:11:13,520 --> 00:11:14,240 Speaker 1: creative director? 223 00:11:14,679 --> 00:11:18,760 Speaker 2: I really wanted to bring a feminine eye to everything 224 00:11:18,760 --> 00:11:20,920 Speaker 2: that we touched. I wanted to change the things I 225 00:11:20,920 --> 00:11:24,800 Speaker 2: could immediately change right away. And that was kind of 226 00:11:25,440 --> 00:11:29,600 Speaker 2: how it was being talked about, the styling, the type 227 00:11:29,600 --> 00:11:33,679 Speaker 2: of girls we were shooting, and just like anything I 228 00:11:33,679 --> 00:11:36,200 Speaker 2: could get my hands on visually, because I feel like 229 00:11:36,320 --> 00:11:40,760 Speaker 2: at the moment when I arrived, it kind of wasn't 230 00:11:40,760 --> 00:11:44,320 Speaker 2: all speaking the same language and I so much knew 231 00:11:44,400 --> 00:11:48,160 Speaker 2: the brand, but like I'm a mom now, I was 232 00:11:48,200 --> 00:11:49,800 Speaker 2: introduced to the brand when I was in high school. 233 00:11:49,800 --> 00:11:52,200 Speaker 2: Like I'm a mom, I do think I wanted the 234 00:11:52,200 --> 00:11:54,920 Speaker 2: clothes to speak to a woman and not a girl, 235 00:11:55,760 --> 00:11:57,840 Speaker 2: and that was really like priority one. 236 00:11:58,200 --> 00:12:01,520 Speaker 1: Oh I love that. Who is the twenty twenty six 237 00:12:01,800 --> 00:12:05,160 Speaker 1: Erve A woman compared to the two thousands Erve Girl? 238 00:12:05,840 --> 00:12:10,360 Speaker 2: I mean, I look, it's forty years. We're trying to 239 00:12:10,360 --> 00:12:12,480 Speaker 2: introduce the brand to a whole new generation. I think 240 00:12:12,559 --> 00:12:17,120 Speaker 2: every twenty something should have their rve Lege moment, which 241 00:12:17,360 --> 00:12:20,360 Speaker 2: we're doing with this new capsule. But you know, there's 242 00:12:20,400 --> 00:12:23,480 Speaker 2: a lot of people who have loyal customers who have 243 00:12:23,600 --> 00:12:26,200 Speaker 2: come with us on this journey on this brand, so 244 00:12:26,520 --> 00:12:29,040 Speaker 2: I don't want to leave her behind either. It's more 245 00:12:29,120 --> 00:12:32,760 Speaker 2: sensibility than like an age, Like every woman can look 246 00:12:32,760 --> 00:12:36,480 Speaker 2: good in it. It fits everybody. It's not the misconception 247 00:12:36,559 --> 00:12:38,560 Speaker 2: that you have to be a size zero. And I 248 00:12:38,559 --> 00:12:41,920 Speaker 2: think we've come so far in the fashion dialogue of 249 00:12:42,080 --> 00:12:46,160 Speaker 2: like stretch and compression clothing, and you know, people didn't 250 00:12:46,200 --> 00:12:48,760 Speaker 2: want to talk about under you know, under garments before. 251 00:12:48,840 --> 00:12:50,560 Speaker 2: Now I'm like, this is built in and we've been 252 00:12:50,559 --> 00:12:54,520 Speaker 2: doing it forever and we're best. So I again think 253 00:12:54,520 --> 00:12:56,280 Speaker 2: it's such a full circle moment, and I think that's 254 00:12:56,280 --> 00:12:57,760 Speaker 2: why it's having such a resurgence. 255 00:12:58,040 --> 00:13:00,040 Speaker 1: What is the design process of making a band and 256 00:13:00,200 --> 00:13:00,800 Speaker 1: stress like. 257 00:13:01,400 --> 00:13:05,000 Speaker 2: Well, I mean it's all knit where, which I think 258 00:13:05,040 --> 00:13:07,480 Speaker 2: we kind of don't get a lot of credit for 259 00:13:07,640 --> 00:13:10,040 Speaker 2: because I think when people hear knit they think Cardigan's 260 00:13:10,080 --> 00:13:12,360 Speaker 2: oversize this. I think you get a lot of look 261 00:13:12,480 --> 00:13:16,160 Speaker 2: for for what it is, and you know, the compression. 262 00:13:17,080 --> 00:13:19,720 Speaker 2: It's thinking about the material first and then all the 263 00:13:19,760 --> 00:13:22,080 Speaker 2: different things that you can like apply to it. We 264 00:13:22,200 --> 00:13:26,280 Speaker 2: have like the Catre archives, so even tapping into that 265 00:13:26,400 --> 00:13:31,200 Speaker 2: and seeing what was done beforehand, like all these beautiful embellishments, 266 00:13:31,240 --> 00:13:33,400 Speaker 2: how we can stretch the fabric, how we can like 267 00:13:33,480 --> 00:13:38,400 Speaker 2: wrap around the body. It absorbs color amazingly, Like there's 268 00:13:38,480 --> 00:13:41,120 Speaker 2: all these things that have not even we haven't even 269 00:13:41,120 --> 00:13:42,240 Speaker 2: scratched the surface yet. 270 00:13:42,320 --> 00:13:44,920 Speaker 1: I love the new designs. They're so beautiful. It's so 271 00:13:45,160 --> 00:13:48,760 Speaker 1: like you can really see the modern transformation. It's like 272 00:13:48,800 --> 00:13:50,480 Speaker 1: you take a strap off and all of a sudden, 273 00:13:50,480 --> 00:13:52,520 Speaker 1: it's a straple stress. But then it goes to the 274 00:13:52,520 --> 00:13:55,440 Speaker 1: floor instead of being like a little teeny tiny early 275 00:13:55,440 --> 00:13:57,840 Speaker 1: two thousands perce hilt mini dress. I absolutely love it. 276 00:13:58,120 --> 00:14:00,439 Speaker 1: How do you think gen Z sees the band is 277 00:14:00,559 --> 00:14:03,880 Speaker 1: dressed differently than us. I don't want to say the 278 00:14:03,920 --> 00:14:08,680 Speaker 1: term millennial, but it's elder elder, elder people. 279 00:14:08,440 --> 00:14:09,160 Speaker 3: Back in the day. 280 00:14:09,720 --> 00:14:13,240 Speaker 2: Well, it goes two ways. I'm finding they're either just 281 00:14:13,559 --> 00:14:18,600 Speaker 2: literally discovering it like wow, brand new, like no point 282 00:14:18,640 --> 00:14:22,840 Speaker 2: of reference, or maybe like a Pinterest image from the runway, 283 00:14:23,160 --> 00:14:24,880 Speaker 2: which is great because it feels like. 284 00:14:24,960 --> 00:14:29,200 Speaker 3: A clean slate. Whereas us millennials, you know. 285 00:14:29,400 --> 00:14:32,280 Speaker 4: We on the Cus, we came up with it where 286 00:14:32,400 --> 00:14:37,000 Speaker 4: it had like a peak like nineties, like this is fabulous, 287 00:14:37,000 --> 00:14:39,080 Speaker 4: and then we were kind of like leaving the club 288 00:14:39,120 --> 00:14:40,240 Speaker 4: with no underwear in it. 289 00:14:40,440 --> 00:14:42,800 Speaker 3: So, you know, I do. 290 00:14:42,640 --> 00:14:46,680 Speaker 2: Think people are discovering it with a whole new eye perspective, 291 00:14:46,680 --> 00:14:49,760 Speaker 2: and I think it the designs resonate, and I think 292 00:14:49,840 --> 00:14:52,320 Speaker 2: that's also why the brand's been around for forty years. 293 00:14:52,640 --> 00:14:53,400 Speaker 3: And then you're. 294 00:14:53,240 --> 00:14:55,520 Speaker 2: Seeing on TikTok like these girls who are pulling it 295 00:14:55,560 --> 00:14:58,840 Speaker 2: from their mother's closets. Not only one a that these 296 00:14:58,880 --> 00:15:02,880 Speaker 2: things have held up like beautifully for twenty years in 297 00:15:02,960 --> 00:15:06,400 Speaker 2: someone's closet already speaks to it, but that she's putting 298 00:15:06,400 --> 00:15:08,560 Speaker 2: designs on that are twenty years old, that look fresh 299 00:15:08,640 --> 00:15:11,080 Speaker 2: and new and that they want to wear. Also, talk 300 00:15:11,120 --> 00:15:11,680 Speaker 2: to your mom. 301 00:15:11,560 --> 00:15:14,240 Speaker 3: About what she was doing. She still has these dresses. 302 00:15:14,240 --> 00:15:15,640 Speaker 3: You know, you keep the things that you love. 303 00:15:15,920 --> 00:15:16,120 Speaker 1: Love. 304 00:15:16,960 --> 00:15:21,160 Speaker 2: But I'm so they're discovering it. They're finding it on vintage, 305 00:15:21,240 --> 00:15:24,440 Speaker 2: they're finding it in their mom's closets, they're finding it themselves, 306 00:15:24,920 --> 00:15:26,200 Speaker 2: and it just works. 307 00:15:26,440 --> 00:15:29,760 Speaker 1: I wanted an air Va prom dress so bad. 308 00:15:29,960 --> 00:15:32,480 Speaker 3: Oh, I hear this story all the time bad. 309 00:15:32,520 --> 00:15:34,200 Speaker 1: And I tried it on and I was like, this 310 00:15:34,240 --> 00:15:35,880 Speaker 1: is the dress, Like I need this dress, and my 311 00:15:36,040 --> 00:15:37,760 Speaker 1: parents could not afford it, and so it was a 312 00:15:37,760 --> 00:15:39,640 Speaker 1: hard no. And I saw a picture the other day 313 00:15:39,680 --> 00:15:41,680 Speaker 1: of my little eighteen year old cousin wearing a little 314 00:15:41,680 --> 00:15:43,360 Speaker 1: bandage dress and I just thought it was so funny 315 00:15:43,400 --> 00:15:46,840 Speaker 1: because I was like, I am thirty one, like when 316 00:15:46,880 --> 00:15:49,040 Speaker 1: I was sixteen, I was picking for this dress and no, 317 00:15:49,160 --> 00:15:51,240 Speaker 1: you're eighteen and have this stress. I just think it's 318 00:15:51,240 --> 00:15:52,160 Speaker 1: so funny. 319 00:15:51,840 --> 00:15:54,640 Speaker 2: That yeah, I always get this story like my dad 320 00:15:54,680 --> 00:15:58,080 Speaker 2: saw it and absolutely not or like you had to 321 00:15:58,160 --> 00:16:00,320 Speaker 2: sneak it in a bag and then wear it out. 322 00:16:00,400 --> 00:16:02,360 Speaker 3: I mean, these are the stories I love and I 323 00:16:02,400 --> 00:16:03,120 Speaker 3: kind of love that. 324 00:16:03,120 --> 00:16:05,880 Speaker 1: That's like part of the dress is like finding your 325 00:16:05,960 --> 00:16:08,600 Speaker 1: own confidence, in your own sexiness and being like, oh 326 00:16:08,640 --> 00:16:09,760 Speaker 1: I'm going to wear the ultimate. 327 00:16:10,080 --> 00:16:11,600 Speaker 3: You're showing up, you're showing out. 328 00:16:11,720 --> 00:16:15,280 Speaker 1: Yeah, I love it. What was the state of erve 329 00:16:15,760 --> 00:16:18,000 Speaker 1: culturally when you took over? What was what was the 330 00:16:18,120 --> 00:16:19,600 Speaker 1: vibe when you got there? Because I know it was 331 00:16:19,800 --> 00:16:22,120 Speaker 1: not necessarily a downturn, but it kind of lost a 332 00:16:22,120 --> 00:16:24,120 Speaker 1: little bit of relevance and you kind of revamped it 333 00:16:24,160 --> 00:16:25,720 Speaker 1: and brought it back to the zeitgeist. 334 00:16:26,240 --> 00:16:26,480 Speaker 3: Yeah. 335 00:16:26,520 --> 00:16:30,760 Speaker 2: I mean, look, they haven't had a female creative director 336 00:16:30,960 --> 00:16:35,520 Speaker 2: in a while since BCBG and with his wife, and 337 00:16:36,440 --> 00:16:40,120 Speaker 2: I really again that feminine lens. I think, for lack 338 00:16:40,160 --> 00:16:43,160 Speaker 2: of a better word, it had gotten a little bit stale. 339 00:16:43,320 --> 00:16:45,240 Speaker 3: But it it was. 340 00:16:45,240 --> 00:16:49,160 Speaker 2: Too hard, I felt, this is my perspective, you know, 341 00:16:49,200 --> 00:16:51,880 Speaker 2: it was too hard. The language was a little bit 342 00:16:51,960 --> 00:16:55,600 Speaker 2: mean girl, you know, the heels were too high. It 343 00:16:55,760 --> 00:16:59,240 Speaker 2: was aggressive, and you just needed to soften her, like 344 00:16:59,440 --> 00:17:03,280 Speaker 2: she she's changed since then. She had her moment, but 345 00:17:03,360 --> 00:17:07,400 Speaker 2: she's changed. Like how you styled it, me introducing separates 346 00:17:07,520 --> 00:17:10,560 Speaker 2: like you want that compression. We're buying it for all 347 00:17:10,560 --> 00:17:13,880 Speaker 2: our underclothes, like you can style her differently. You can 348 00:17:14,119 --> 00:17:17,520 Speaker 2: soften the makeup, you can change the styling, you can 349 00:17:17,840 --> 00:17:22,440 Speaker 2: approach to kind of all the branding being like things 350 00:17:22,480 --> 00:17:25,760 Speaker 2: I love to style how i'd wear it to work, 351 00:17:26,200 --> 00:17:29,400 Speaker 2: that kind of approach. So again, bringing that feminine lens 352 00:17:29,520 --> 00:17:30,840 Speaker 2: to it, I think really helped. 353 00:17:31,040 --> 00:17:33,399 Speaker 1: Do you like bringing a little bit of nostalgia to 354 00:17:33,440 --> 00:17:34,840 Speaker 1: it or do you really want it to stand on 355 00:17:34,880 --> 00:17:35,240 Speaker 1: its own? 356 00:17:35,680 --> 00:17:39,320 Speaker 2: I love bringing the nostalgia. I think that's always the challenge. 357 00:17:39,359 --> 00:17:42,080 Speaker 2: I think some designers shy away from it and some 358 00:17:42,240 --> 00:17:45,080 Speaker 2: lean into it. I'm finding myself leaning into it more 359 00:17:45,240 --> 00:17:48,480 Speaker 2: only because it's more than just a bandage stress what 360 00:17:48,560 --> 00:17:51,720 Speaker 2: I'm seeing in the archives, Like I know everyone has 361 00:17:51,760 --> 00:17:53,840 Speaker 2: their references, and social media wasn't happening. 362 00:17:53,840 --> 00:17:56,280 Speaker 3: Then I want to photograph it. I need people to 363 00:17:56,320 --> 00:17:56,679 Speaker 3: see it. 364 00:17:56,680 --> 00:17:59,359 Speaker 2: It's not just the one note that people maybe have 365 00:17:59,440 --> 00:18:02,359 Speaker 2: in their mind, Like I want to bring these to 366 00:18:02,400 --> 00:18:05,720 Speaker 2: the forefront to show what can be done with the clothes, 367 00:18:05,840 --> 00:18:09,000 Speaker 2: and so I am not shy about leaning in or 368 00:18:09,040 --> 00:18:11,840 Speaker 2: referencing the nostalgia of it all. I think like a 369 00:18:11,880 --> 00:18:15,320 Speaker 2: good dress is a good dress, like when I mean 370 00:18:15,359 --> 00:18:16,760 Speaker 2: it's going to speak for itself. 371 00:18:17,160 --> 00:18:19,560 Speaker 1: How often do you reference the archives when you're. 372 00:18:19,600 --> 00:18:21,560 Speaker 3: I like to keep a portion of it in there. 373 00:18:21,600 --> 00:18:24,000 Speaker 3: I also feel like it keeps his memory alive. I'm 374 00:18:24,119 --> 00:18:26,760 Speaker 3: like in touch with his sister. I've got her blessing. 375 00:18:27,440 --> 00:18:29,919 Speaker 2: I just feel like it gives a little piece of 376 00:18:30,000 --> 00:18:32,560 Speaker 2: him in the collection, and I always want to remember 377 00:18:32,600 --> 00:18:35,240 Speaker 2: that because it's not my name on the door, it's his, 378 00:18:35,480 --> 00:18:37,479 Speaker 2: and I always want to honor that. 379 00:18:37,720 --> 00:18:39,359 Speaker 1: What do you feel like he brought to it that 380 00:18:39,400 --> 00:18:40,520 Speaker 1: you really want to keep. 381 00:18:41,320 --> 00:18:44,840 Speaker 2: I mean, again, just this desire to make women feel 382 00:18:44,920 --> 00:18:48,960 Speaker 2: and look beautiful and not shying away from that. I mean, 383 00:18:49,200 --> 00:18:51,280 Speaker 2: there's only so many ways you can do a dress, 384 00:18:51,400 --> 00:18:53,800 Speaker 2: but it's again how it makes you feel in the end, 385 00:18:53,880 --> 00:18:56,200 Speaker 2: and I try to keep that spirit alive. 386 00:18:56,640 --> 00:18:59,680 Speaker 1: I love the ultimate sexy dress. That's such a great It's. 387 00:18:59,480 --> 00:19:02,400 Speaker 3: Never go it's never going away. I know saying bandage 388 00:19:02,400 --> 00:19:05,320 Speaker 3: is back, but like a sexy dress is not. I know, 389 00:19:05,359 --> 00:19:06,600 Speaker 3: a sexy dress is a sexy dress. 390 00:19:06,680 --> 00:19:07,840 Speaker 1: I was going to want to show off our boss. 391 00:19:19,920 --> 00:19:23,119 Speaker 1: Was there fear stepping into a brand like this or 392 00:19:23,119 --> 00:19:25,399 Speaker 1: did you feel like you were very confident in your 393 00:19:25,440 --> 00:19:27,440 Speaker 1: ability to kind of bring it back to the surface. 394 00:19:27,760 --> 00:19:30,960 Speaker 2: There's always again, like I said, imposter syndrome, Like you're like, 395 00:19:31,000 --> 00:19:33,119 Speaker 2: can I do this? You know, when you're doing it 396 00:19:33,160 --> 00:19:35,200 Speaker 2: for yourself, you're. 397 00:19:35,000 --> 00:19:36,600 Speaker 3: Making up all the rules. You're the boss. 398 00:19:36,600 --> 00:19:39,040 Speaker 2: There's no one there to say yes or no or 399 00:19:39,480 --> 00:19:42,280 Speaker 2: you know, but there's there's their own challenges with that. 400 00:19:42,560 --> 00:19:44,120 Speaker 3: But you do think, like. 401 00:19:44,080 --> 00:19:45,239 Speaker 2: What am I going to do? How am I going 402 00:19:45,280 --> 00:19:47,960 Speaker 2: to make this feel like my own? How am I 403 00:19:48,000 --> 00:19:50,480 Speaker 2: going to not just look like I'm copying what was 404 00:19:50,520 --> 00:19:53,960 Speaker 2: done before but also have it feel fresh? So I 405 00:19:53,960 --> 00:19:57,560 Speaker 2: think that's always the challenge. But what's exciting about it 406 00:19:57,640 --> 00:20:01,000 Speaker 2: is that when you're starting a brand and you have 407 00:20:01,040 --> 00:20:03,479 Speaker 2: to build the DNA from scratch, you have nothing to 408 00:20:03,520 --> 00:20:06,520 Speaker 2: reference and not even about to reference like you need 409 00:20:06,560 --> 00:20:09,920 Speaker 2: to be so have such a point of view that's 410 00:20:09,960 --> 00:20:13,240 Speaker 2: different from everyone else where. In the case of Urvey, 411 00:20:14,320 --> 00:20:18,240 Speaker 2: there's house codes that are already established, which I find 412 00:20:18,359 --> 00:20:21,399 Speaker 2: is the hardest job of any emerging designer. There are 413 00:20:21,440 --> 00:20:24,440 Speaker 2: codes that already exist and then you can put your 414 00:20:24,520 --> 00:20:26,760 Speaker 2: stamp on that, which I find to be a little 415 00:20:26,760 --> 00:20:29,880 Speaker 2: bit easier than starting a brand from scratch. 416 00:20:30,680 --> 00:20:32,800 Speaker 1: How much do you feel like social media plays a 417 00:20:32,920 --> 00:20:35,280 Speaker 1: role in your strategy oh, one. 418 00:20:35,200 --> 00:20:37,760 Speaker 2: Hundred percent, Like I mean, I mean, you can't say 419 00:20:37,760 --> 00:20:41,320 Speaker 2: anything's one hundred percent. But social media is very important 420 00:20:41,359 --> 00:20:44,479 Speaker 2: in the strategy. It's important because it's about getting the 421 00:20:44,480 --> 00:20:46,800 Speaker 2: eyes on it. Also, again for a brand that's forty 422 00:20:46,880 --> 00:20:49,919 Speaker 2: years old, when I go to stores, I say everything, 423 00:20:49,960 --> 00:20:53,160 Speaker 2: I'm like, people will have their stories, they'll remember the dress. 424 00:20:53,240 --> 00:20:55,040 Speaker 2: It might not be top of mine. So it's really 425 00:20:55,080 --> 00:20:57,880 Speaker 2: about getting eyeballs back on the brand, and social media 426 00:20:58,000 --> 00:20:58,840 Speaker 2: is the best way to do it. 427 00:20:59,160 --> 00:21:01,720 Speaker 1: What has been your solcial media strategy for reinvention? 428 00:21:02,720 --> 00:21:07,439 Speaker 2: Look, so we have been finding we had such a 429 00:21:07,480 --> 00:21:10,560 Speaker 2: surge on TikTok, which we're trying to lean into and. 430 00:21:10,520 --> 00:21:12,120 Speaker 3: It's all been very organic. 431 00:21:12,400 --> 00:21:16,200 Speaker 2: So we're trying to tap into some of especially those 432 00:21:16,280 --> 00:21:21,200 Speaker 2: kind of content creators showing the excitement, showing the enthusiasm 433 00:21:21,280 --> 00:21:23,679 Speaker 2: of putting on that first stress or finding it in 434 00:21:23,680 --> 00:21:27,480 Speaker 2: their mom's closet, you know, working more with content creators, 435 00:21:27,520 --> 00:21:30,960 Speaker 2: like again the female first approach, Like it's a brand 436 00:21:30,960 --> 00:21:33,520 Speaker 2: for women. I want to see women trying it on. 437 00:21:33,760 --> 00:21:35,080 Speaker 2: I want to see how they feel, I want to 438 00:21:35,080 --> 00:21:37,439 Speaker 2: see how they fit. And that's across the board. So 439 00:21:37,480 --> 00:21:41,560 Speaker 2: it's whether through our ads, through our campaign through working 440 00:21:41,600 --> 00:21:44,800 Speaker 2: with content creators, I think we're really leaning into it 441 00:21:44,840 --> 00:21:45,840 Speaker 2: for twenty twenty six. 442 00:21:46,080 --> 00:21:47,680 Speaker 3: So I'm excited. 443 00:21:47,760 --> 00:21:50,000 Speaker 1: Oh, I can't wait to see the content creators. Are 444 00:21:50,040 --> 00:21:51,720 Speaker 1: you picking the content creators yourself? 445 00:21:52,040 --> 00:21:56,880 Speaker 2: There are times of change, yes, I'm involved with with that, 446 00:21:57,040 --> 00:22:01,480 Speaker 2: but there's so much there's so many different types of 447 00:22:01,520 --> 00:22:04,480 Speaker 2: content creators now, it's like amazing, and I feel like 448 00:22:04,520 --> 00:22:07,120 Speaker 2: it's a whole nother world and it's amazing what they 449 00:22:07,160 --> 00:22:12,200 Speaker 2: do and seeing their results is shocking. And yeah, I'm 450 00:22:12,240 --> 00:22:16,080 Speaker 2: excited about all the kind of different approaches and what 451 00:22:16,400 --> 00:22:19,320 Speaker 2: works and what doesn't work, especially for a brand that's 452 00:22:19,359 --> 00:22:20,960 Speaker 2: never gotten into. 453 00:22:20,800 --> 00:22:21,639 Speaker 3: The game yet. 454 00:22:21,720 --> 00:22:25,400 Speaker 2: I feel like it's really cool to see how things 455 00:22:25,440 --> 00:22:26,479 Speaker 2: are kind of shaping up. 456 00:22:26,600 --> 00:22:28,760 Speaker 1: What kind of content creators are you looking for? Who's 457 00:22:28,760 --> 00:22:30,280 Speaker 1: the urve content creator to you? 458 00:22:30,440 --> 00:22:33,800 Speaker 2: Well, I think in the beginning everyone wanted to start 459 00:22:33,840 --> 00:22:35,520 Speaker 2: this and they thought she was really young. 460 00:22:35,880 --> 00:22:38,760 Speaker 3: Actually, you know, we're finding that she's like thirty five 461 00:22:38,800 --> 00:22:39,520 Speaker 3: to forty two. 462 00:22:39,800 --> 00:22:43,600 Speaker 2: Wow, or you know, you know, tapping into who's really 463 00:22:43,640 --> 00:22:47,879 Speaker 2: like getting it right away? But like we're seeing all kinds, 464 00:22:48,040 --> 00:22:49,440 Speaker 2: I mean, all age groups. Love. 465 00:22:49,520 --> 00:22:50,320 Speaker 3: I love seeing it. 466 00:22:50,359 --> 00:22:53,240 Speaker 2: But then we have still the homecoming, we have the 467 00:22:53,320 --> 00:22:56,520 Speaker 2: prom and with this new capsule collection that's coming out 468 00:22:56,600 --> 00:22:58,640 Speaker 2: a really sharp price point, so I think we can 469 00:22:58,720 --> 00:23:01,800 Speaker 2: really kind of reel it a new generation. 470 00:23:02,359 --> 00:23:04,200 Speaker 1: Why do you think right now is such a good 471 00:23:04,240 --> 00:23:04,880 Speaker 1: time for this? 472 00:23:05,520 --> 00:23:08,720 Speaker 2: URV Laje has was kind of born on the red carpet, 473 00:23:08,760 --> 00:23:11,840 Speaker 2: born on the catwalk. I think it has a whole 474 00:23:12,600 --> 00:23:15,159 Speaker 2: moment that hasn't happened yet on social media, which is 475 00:23:15,200 --> 00:23:17,879 Speaker 2: what I feel like the momentum is right now, like 476 00:23:18,520 --> 00:23:19,800 Speaker 2: just everyone being. 477 00:23:19,640 --> 00:23:22,800 Speaker 3: Like, oh my god, yeah, oh I remember that. Oh 478 00:23:22,840 --> 00:23:26,520 Speaker 3: what's this? So I think we're in our social media era? 479 00:23:26,840 --> 00:23:27,639 Speaker 5: Ooh. 480 00:23:27,680 --> 00:23:31,800 Speaker 1: I love that when someone looks at Michelle's era at IRV, 481 00:23:32,040 --> 00:23:33,960 Speaker 1: what do you want that to mean? What do you 482 00:23:34,000 --> 00:23:35,560 Speaker 1: want your stamp to be on the brand? 483 00:23:36,119 --> 00:23:39,400 Speaker 2: I want women to keep these designs in their closets 484 00:23:39,440 --> 00:23:42,840 Speaker 2: for another twenty years, like my designs, that they stand 485 00:23:42,920 --> 00:23:47,080 Speaker 2: the tests of time, that it's like their favorite go 486 00:23:47,119 --> 00:23:50,040 Speaker 2: to piece that they've worn over and over again. I 487 00:23:50,080 --> 00:23:53,800 Speaker 2: think we're also in a kind of conspicuous consumption phase 488 00:23:54,480 --> 00:23:58,639 Speaker 2: where like where the dress again? Yeah, Like I wanted 489 00:23:58,680 --> 00:24:01,240 Speaker 2: to just make beautiful designs that you can keep coming 490 00:24:01,280 --> 00:24:05,160 Speaker 2: back to that you don't resell, you know what I mean, 491 00:24:05,520 --> 00:24:07,360 Speaker 2: you keep the pieces that you love. I hope it's 492 00:24:07,359 --> 00:24:09,120 Speaker 2: in a woman's closet twenty years from now. 493 00:24:09,240 --> 00:24:10,679 Speaker 1: Oh, I love it. What do you see for the 494 00:24:10,680 --> 00:24:11,520 Speaker 1: future of the brand? 495 00:24:12,119 --> 00:24:14,359 Speaker 2: Everything? I mean, I want to do more. I feel 496 00:24:14,400 --> 00:24:18,280 Speaker 2: like I you know, I want to run at this point, 497 00:24:18,359 --> 00:24:19,800 Speaker 2: like walk, crawl, run. 498 00:24:20,320 --> 00:24:20,600 Speaker 3: Look. 499 00:24:20,800 --> 00:24:27,160 Speaker 2: I would love fragrance, sunglasses, you know, all these different categories, handbag, shoes. 500 00:24:27,200 --> 00:24:28,040 Speaker 3: I can see it all. 501 00:24:28,400 --> 00:24:30,640 Speaker 2: I keep saying, I want to own her look from 502 00:24:30,720 --> 00:24:34,040 Speaker 2: head to toe. And I think there's so many ways 503 00:24:34,040 --> 00:24:38,399 Speaker 2: to translate the brand in like this cool chic way. 504 00:24:39,320 --> 00:24:41,560 Speaker 1: So we're you know, what does that expansion look like? 505 00:24:41,600 --> 00:24:42,680 Speaker 1: How does that process work? 506 00:24:43,320 --> 00:24:43,919 Speaker 3: Right now? 507 00:24:44,440 --> 00:24:47,439 Speaker 2: We're introducing all kind of the separates and new categories. 508 00:24:47,480 --> 00:24:49,560 Speaker 2: We do have a little bit leather goods and Julius, 509 00:24:49,560 --> 00:24:52,920 Speaker 2: so we're ready dabbling in all of that. We have 510 00:24:53,080 --> 00:24:58,720 Speaker 2: a collab coming soon for this year. So it's it's 511 00:24:58,760 --> 00:24:59,320 Speaker 2: all in work. 512 00:25:00,200 --> 00:25:03,159 Speaker 1: That is that you're excited about that, You're not afraid 513 00:25:03,160 --> 00:25:03,920 Speaker 1: of that in any way. 514 00:25:04,040 --> 00:25:07,600 Speaker 2: No, I love a good collab. I love a good collab. 515 00:25:07,720 --> 00:25:10,159 Speaker 2: I love a good collab. I love it. It's just 516 00:25:10,320 --> 00:25:14,440 Speaker 2: different eyes bringing two worlds together seeing you know what 517 00:25:14,480 --> 00:25:15,240 Speaker 2: it produces. 518 00:25:15,640 --> 00:25:16,720 Speaker 3: I love a collab. 519 00:25:17,000 --> 00:25:18,840 Speaker 1: Do you see yourself doing more of those in the future? 520 00:25:18,960 --> 00:25:20,040 Speaker 3: I would love to do more. 521 00:25:20,200 --> 00:25:22,439 Speaker 1: Is that how you see yourself expanding the brand? You 522 00:25:22,480 --> 00:25:26,160 Speaker 1: want to do things like instead of licensing your own sunglasses, 523 00:25:26,240 --> 00:25:29,119 Speaker 1: you want to do collabs with people who are already 524 00:25:29,119 --> 00:25:31,679 Speaker 1: expert in experts in those fields. 525 00:25:32,000 --> 00:25:32,240 Speaker 3: Yeah. 526 00:25:32,320 --> 00:25:34,960 Speaker 2: I mean, look, we're part of a larger group. We're 527 00:25:35,000 --> 00:25:39,760 Speaker 2: with authentic and centric brands. So the sky's the limit. 528 00:25:40,440 --> 00:25:42,879 Speaker 2: We have the support system for it. It's just getting 529 00:25:42,920 --> 00:25:46,520 Speaker 2: it going. But like you know, I think I brought 530 00:25:46,920 --> 00:25:50,640 Speaker 2: the collab kind of perspective to them because collapse is so. 531 00:25:50,720 --> 00:25:54,400 Speaker 3: How emerging designers used to survive. Yeah, So like. 532 00:25:54,720 --> 00:25:57,600 Speaker 2: It's and and we're going to see that now and 533 00:25:58,119 --> 00:26:00,560 Speaker 2: see kind of like different worlds together. 534 00:26:00,800 --> 00:26:02,560 Speaker 3: So I'm all for it. 535 00:26:02,680 --> 00:26:04,439 Speaker 1: And I feel like that's how you get that like 536 00:26:04,640 --> 00:26:07,159 Speaker 1: virality is these collapse I feel like I have so 537 00:26:07,240 --> 00:26:09,360 Speaker 1: many collab pieces that I'm like, oh, it's like one 538 00:26:09,400 --> 00:26:12,320 Speaker 1: and done special. Yeah, it's just so much more rare 539 00:26:12,600 --> 00:26:15,240 Speaker 1: and unique. How do you feel about the modern era 540 00:26:15,320 --> 00:26:18,240 Speaker 1: of fashion and what What are you loving about this 541 00:26:18,400 --> 00:26:21,520 Speaker 1: new wave and what trends are you really into right now? 542 00:26:22,480 --> 00:26:25,840 Speaker 2: I mean what I'm loving first of all, accessibility at 543 00:26:25,880 --> 00:26:28,320 Speaker 2: any price point. I think you know, when you when 544 00:26:28,359 --> 00:26:31,520 Speaker 2: I was growing up, fashion seems so far away. Like 545 00:26:32,680 --> 00:26:34,960 Speaker 2: what I love is that you can have good taste 546 00:26:34,960 --> 00:26:35,960 Speaker 2: at any price point. 547 00:26:36,320 --> 00:26:36,840 Speaker 3: And I love it. 548 00:26:36,880 --> 00:26:38,679 Speaker 2: I love seeing how the girls are putting it together. 549 00:26:39,040 --> 00:26:44,479 Speaker 2: I love, like, you know, interpreting trends, seeing everything, like 550 00:26:44,520 --> 00:26:46,359 Speaker 2: walking down the street here and I mean New York's 551 00:26:46,359 --> 00:26:49,680 Speaker 2: always inspiring, but like seeing all of kind of how 552 00:26:49,680 --> 00:26:51,719 Speaker 2: women put it together, how they're living in it. How 553 00:26:51,760 --> 00:26:54,720 Speaker 2: much fashion has changed in the last like ten years. 554 00:26:55,000 --> 00:26:57,320 Speaker 1: What's the biggest change you feel like you've seen since 555 00:26:57,560 --> 00:26:58,160 Speaker 1: you started. 556 00:26:58,840 --> 00:27:01,520 Speaker 2: I would say that the biggest change is how we 557 00:27:01,640 --> 00:27:02,840 Speaker 2: approached it. 558 00:27:02,840 --> 00:27:04,680 Speaker 3: It used to be like this was just. 559 00:27:04,720 --> 00:27:07,880 Speaker 2: Work wear and this was just going out clothes, or 560 00:27:08,000 --> 00:27:11,720 Speaker 2: like we've changed with the times where we demand more 561 00:27:11,840 --> 00:27:15,680 Speaker 2: from our clothes. We demand on some level of comfort 562 00:27:15,760 --> 00:27:18,679 Speaker 2: from our clothes. That's also a post COVID thing. We 563 00:27:18,800 --> 00:27:23,240 Speaker 2: demand quality pieces that are like living in our closets forever, 564 00:27:23,440 --> 00:27:26,159 Speaker 2: Like we want more from our clothes. That's what I 565 00:27:26,200 --> 00:27:29,920 Speaker 2: feel like, and these special pieces that we put together. 566 00:27:30,359 --> 00:27:34,119 Speaker 2: I love the resurgence of vintage. I think that's amazing 567 00:27:34,840 --> 00:27:37,239 Speaker 2: because I feel like vintage was like I don't want 568 00:27:37,280 --> 00:27:38,840 Speaker 2: to say a dirty word, but like there was a 569 00:27:38,840 --> 00:27:41,159 Speaker 2: girl who the girl who wore vintage, and she was 570 00:27:41,160 --> 00:27:44,320 Speaker 2: always like quirky and like what's always just head to tovid. 571 00:27:44,359 --> 00:27:46,000 Speaker 2: There was like no in between. That's what I feel 572 00:27:46,040 --> 00:27:48,600 Speaker 2: like ten years it was like no in between. Now 573 00:27:48,760 --> 00:27:52,240 Speaker 2: it's just such a mix and match of like beautiful 574 00:27:52,240 --> 00:27:55,680 Speaker 2: pieces you sourced and like a twenty five dollars pair 575 00:27:55,680 --> 00:27:58,760 Speaker 2: of jeans with like a thousand dollars Like I love 576 00:27:59,040 --> 00:28:00,639 Speaker 2: all of that it together. 577 00:28:00,760 --> 00:28:02,600 Speaker 1: Do you have some favorite vintage stores in New York? 578 00:28:03,040 --> 00:28:06,160 Speaker 1: Oh my god, I love getting girls vintage tricks. 579 00:28:06,040 --> 00:28:09,560 Speaker 3: All Bright Library. I think Real Real has changed the games. 580 00:28:10,119 --> 00:28:12,720 Speaker 2: Oh man, I love because I find myself going less 581 00:28:12,760 --> 00:28:15,200 Speaker 2: into stores, but I will late night shop. I think 582 00:28:15,280 --> 00:28:17,840 Speaker 2: Real Reel has changed the game in terms of what 583 00:28:17,880 --> 00:28:21,760 Speaker 2: you're willing to spend, what you want collections that you loved, 584 00:28:22,040 --> 00:28:26,040 Speaker 2: people are like that one season from Brada, Like it's 585 00:28:26,080 --> 00:28:27,120 Speaker 2: just access now. 586 00:28:27,200 --> 00:28:28,280 Speaker 3: So I think it's amazing. 587 00:28:29,040 --> 00:28:32,240 Speaker 1: I am a Real Real number one pho. It is 588 00:28:32,320 --> 00:28:35,200 Speaker 1: everything to me. It's basically the only place that I shop, Yes, 589 00:28:35,600 --> 00:28:37,360 Speaker 1: my saving things you're never gonna buy. 590 00:28:37,480 --> 00:28:40,560 Speaker 3: Oh, I like to like binge and then go back 591 00:28:40,600 --> 00:28:41,720 Speaker 3: and check the prices. 592 00:28:41,920 --> 00:28:43,080 Speaker 1: Yep, and I go back. 593 00:28:43,800 --> 00:28:46,160 Speaker 3: I'm let me know if I need that. 594 00:28:46,400 --> 00:28:48,560 Speaker 1: Nothing like going back to finally buy something on the 595 00:28:48,560 --> 00:28:49,480 Speaker 1: real road and it's gone. 596 00:28:49,600 --> 00:28:52,400 Speaker 2: Oh I can't. But you know what, I don't feel 597 00:28:52,440 --> 00:28:54,000 Speaker 2: as bad. I'm like, it wasn't for me. 598 00:28:54,280 --> 00:28:55,840 Speaker 1: Yeah, it wasn't meant to be. I feel like with 599 00:28:55,920 --> 00:28:58,080 Speaker 1: Vintage there's an energy and it just wasn't meant to be. 600 00:28:58,120 --> 00:28:59,400 Speaker 1: And also that's how it was in the store. If 601 00:28:59,440 --> 00:29:01,320 Speaker 1: you left something behind an event, when you think about 602 00:29:01,360 --> 00:29:04,200 Speaker 1: it for weeks, it's over forever, like you don't even 603 00:29:04,200 --> 00:29:06,480 Speaker 1: have a chance. How do you feel like your leadership 604 00:29:06,560 --> 00:29:08,920 Speaker 1: style has changed throughout your career. 605 00:29:10,160 --> 00:29:13,920 Speaker 2: I mean, look, I'm a very hands on leader, and 606 00:29:14,000 --> 00:29:16,479 Speaker 2: I think that comes from having like starting and running 607 00:29:16,600 --> 00:29:17,480 Speaker 2: your own business. 608 00:29:18,000 --> 00:29:19,040 Speaker 3: I like to be involved. 609 00:29:19,120 --> 00:29:22,040 Speaker 2: I want to know everything, not in a micromanaging kind 610 00:29:22,080 --> 00:29:24,280 Speaker 2: of way, because I just feel like we've worked in 611 00:29:24,320 --> 00:29:28,440 Speaker 2: such small teams for so long that I think the 612 00:29:28,480 --> 00:29:32,840 Speaker 2: best designs come from collaboration. It's not a one person 613 00:29:32,920 --> 00:29:35,200 Speaker 2: Like I get to stand up here and be the 614 00:29:35,200 --> 00:29:37,400 Speaker 2: person in the front. But it's a team, and I 615 00:29:37,520 --> 00:29:40,240 Speaker 2: always approach that it's like teamwork. I didn't get here alone. 616 00:29:41,240 --> 00:29:43,320 Speaker 2: We got here as a team. And that's kind of 617 00:29:43,360 --> 00:29:45,520 Speaker 2: just always how I approach things. And surrounding yourself with 618 00:29:45,560 --> 00:29:47,560 Speaker 2: good people. I mean, that's it. I mean, that's for 619 00:29:47,600 --> 00:29:50,400 Speaker 2: any industry. People who will tell you the truth, people 620 00:29:50,680 --> 00:29:53,960 Speaker 2: who will not just say yes to you, like people 621 00:29:54,040 --> 00:29:57,360 Speaker 2: you can sound board off of, people that you trust. 622 00:29:57,720 --> 00:30:00,480 Speaker 3: Get a good group going go far. 623 00:30:01,160 --> 00:30:03,320 Speaker 1: Five years from now, where do you see yourself? 624 00:30:03,760 --> 00:30:06,520 Speaker 2: Oh my god, five years from now, I still see 625 00:30:06,520 --> 00:30:11,320 Speaker 2: myself at Irvey, much larger, bigger, everyone wearing it. 626 00:30:11,480 --> 00:30:11,880 Speaker 3: I think. 627 00:30:11,920 --> 00:30:15,840 Speaker 2: You know, I love what I'm doing here. I really 628 00:30:16,040 --> 00:30:20,200 Speaker 2: like working for a house and I've really enjoyed. 629 00:30:19,760 --> 00:30:23,360 Speaker 3: That transition and it feels right for where I am 630 00:30:23,400 --> 00:30:24,040 Speaker 3: in my career. 631 00:30:24,240 --> 00:30:27,720 Speaker 1: So so you see yourself? Is that where you see 632 00:30:27,720 --> 00:30:28,520 Speaker 1: yourself sticking? 633 00:30:29,600 --> 00:30:31,880 Speaker 3: I mean the world, the world will tell. 634 00:30:32,080 --> 00:30:44,160 Speaker 5: Yeah, who knows, who knows? 635 00:30:44,480 --> 00:30:46,960 Speaker 1: What is the proudest moment of your career so far? 636 00:30:47,080 --> 00:30:47,280 Speaker 5: Oh? 637 00:30:47,320 --> 00:30:54,240 Speaker 2: My goodness, the proudest moment, I would say being photographed 638 00:30:54,240 --> 00:30:58,600 Speaker 2: for Vogue. Wow, yeah, I'm saying that. Being photographed for Vogue. 639 00:30:58,680 --> 00:31:01,600 Speaker 2: It wasn't just about being photo at the time. It 640 00:31:01,640 --> 00:31:06,680 Speaker 2: was for CFDA Fashion Fund, But like seeing your I 641 00:31:06,760 --> 00:31:10,960 Speaker 2: never if you told me Fashion Fashion TV. Me watching 642 00:31:11,000 --> 00:31:15,320 Speaker 2: that in a full page with Carly cloths in Vogue, 643 00:31:15,520 --> 00:31:15,840 Speaker 2: I can't. 644 00:31:15,840 --> 00:31:17,880 Speaker 3: I'm gonna cry. Oh I love that. 645 00:31:18,040 --> 00:31:19,160 Speaker 1: No, that's I mean, that's. 646 00:31:19,000 --> 00:31:20,320 Speaker 3: What I'm working towards. 647 00:31:20,400 --> 00:31:23,120 Speaker 2: I think you think about your younger self and you're like, 648 00:31:24,400 --> 00:31:27,000 Speaker 2: she would not have believed you, Like she still wouldn't 649 00:31:27,080 --> 00:31:28,960 Speaker 2: if there was a time machine and you went back 650 00:31:29,000 --> 00:31:30,760 Speaker 2: and told her, she still wouldn't believe you. 651 00:31:31,000 --> 00:31:32,640 Speaker 1: I feel that every day when I even walk in here. 652 00:31:32,680 --> 00:31:34,960 Speaker 1: I worked at my high school radio station. Oh my god, 653 00:31:35,000 --> 00:31:38,000 Speaker 1: and like was doing little things for shout out to 654 00:31:38,000 --> 00:31:40,520 Speaker 1: C eighty nine point five, and I literally was just 655 00:31:40,560 --> 00:31:42,600 Speaker 1: like doing my silly little high school radio station. And 656 00:31:42,640 --> 00:31:46,360 Speaker 1: I loved it, and I just loved the energy of it, 657 00:31:46,400 --> 00:31:48,120 Speaker 1: and I loved the vibe of it, and I loved 658 00:31:48,120 --> 00:31:50,680 Speaker 1: all the people I met in radio and the connection. 659 00:31:51,360 --> 00:31:53,080 Speaker 1: But I never thought I would ever do anything with that. 660 00:31:53,160 --> 00:31:54,520 Speaker 1: I when it was over, I was like, oh, that 661 00:31:54,600 --> 00:31:56,480 Speaker 1: was such a fun, Like I'm so sad to leave radio. 662 00:31:56,520 --> 00:31:58,360 Speaker 1: That was so fun. That meant so much to me. 663 00:31:58,720 --> 00:32:00,880 Speaker 1: And I really connected with it, and I never would 664 00:32:00,880 --> 00:32:04,240 Speaker 1: have imagined like that my career would continue on in 665 00:32:04,240 --> 00:32:05,760 Speaker 1: that way and I would have that as part of 666 00:32:05,760 --> 00:32:06,120 Speaker 1: my life. 667 00:32:06,160 --> 00:32:06,840 Speaker 3: So it's important. 668 00:32:06,840 --> 00:32:08,239 Speaker 1: I feel like it's important to look back on those 669 00:32:08,320 --> 00:32:11,520 Speaker 1: moments and like give yourself a pat on the back 670 00:32:11,520 --> 00:32:13,280 Speaker 1: and be like, yeah, I was watching fashion TV and 671 00:32:13,280 --> 00:32:16,360 Speaker 1: now I am fashion TV. Is there an essential piece 672 00:32:16,440 --> 00:32:19,240 Speaker 1: of the business side of being with a fashion house 673 00:32:19,240 --> 00:32:21,800 Speaker 1: that you feel like women should know before they go 674 00:32:21,840 --> 00:32:22,640 Speaker 1: to start a business. 675 00:32:23,120 --> 00:32:27,280 Speaker 2: I mean, if you can get yourself a good lawyer, 676 00:32:28,160 --> 00:32:29,040 Speaker 2: a good lawyer. 677 00:32:29,200 --> 00:32:30,520 Speaker 1: So Pia Baroncini told me. 678 00:32:30,520 --> 00:32:32,840 Speaker 2: Oh my god, get yourself a good lawyer. I know 679 00:32:32,960 --> 00:32:35,040 Speaker 2: it's hard in the beginning when you don't have two 680 00:32:35,120 --> 00:32:38,600 Speaker 2: pennies to rub together, but like those early day contracts, 681 00:32:39,360 --> 00:32:43,520 Speaker 2: please find a friend, go to a local source. You 682 00:32:43,560 --> 00:32:45,720 Speaker 2: know you can go back, find a good accountant and 683 00:32:45,800 --> 00:32:46,440 Speaker 2: a good lawyer. 684 00:32:46,720 --> 00:32:49,040 Speaker 1: That's what my beautiful son and Queen Pia Baroncini said. 685 00:32:49,040 --> 00:32:50,920 Speaker 1: When I asked her best piece of business advice, she said, 686 00:32:50,960 --> 00:32:52,560 Speaker 1: I don't care what you have to do, get a 687 00:32:52,560 --> 00:32:54,760 Speaker 1: good lawyer. Yeah, whatever you do, get a good lawyer. 688 00:32:54,760 --> 00:32:55,800 Speaker 1: That's great advice for women. 689 00:32:56,040 --> 00:32:56,280 Speaker 3: Yeah. 690 00:32:56,320 --> 00:32:59,680 Speaker 2: I mean, look, we have to protect ourselves. I have 691 00:32:59,760 --> 00:33:03,040 Speaker 2: young girls starting brands and they're like, we're friends, and 692 00:33:03,720 --> 00:33:05,160 Speaker 2: oh I trust this person. 693 00:33:05,640 --> 00:33:08,560 Speaker 3: Like girls, is we live in a different world? 694 00:33:08,800 --> 00:33:12,440 Speaker 1: Yeah? No, very very true. Is there anything while you're here? 695 00:33:12,520 --> 00:33:14,920 Speaker 1: I make everybody speak something into existence? What is something 696 00:33:14,920 --> 00:33:16,600 Speaker 1: you want to speak into existence? It can be for 697 00:33:16,680 --> 00:33:19,520 Speaker 1: your career, your life, for urvey, something you want to 698 00:33:19,560 --> 00:33:21,000 Speaker 1: say out loud and make it happen. 699 00:33:21,440 --> 00:33:25,520 Speaker 2: Oh, I would love to take on a European house, 700 00:33:27,520 --> 00:33:31,720 Speaker 2: go maybe across overseas, take on a much bigger brand. 701 00:33:32,160 --> 00:33:33,600 Speaker 3: I'm speaking it into the universe. 702 00:33:33,760 --> 00:33:36,400 Speaker 1: I love that. And last question, who do you think 703 00:33:36,440 --> 00:33:38,600 Speaker 1: is the ultimate girl and why does she inspire you? 704 00:33:39,080 --> 00:33:40,880 Speaker 2: Oh my god, I mean I will tell you who 705 00:33:41,000 --> 00:33:46,320 Speaker 2: is on my board, our north Star Christy Turlington. I 706 00:33:46,440 --> 00:33:49,960 Speaker 2: just think she is the sheikhst She's on my girl 707 00:33:50,040 --> 00:33:55,400 Speaker 2: right now, my board because I always reference her, I'm like, would. 708 00:33:55,200 --> 00:33:57,840 Speaker 3: She be wearing this? Would she want to wear this? 709 00:33:58,400 --> 00:34:02,840 Speaker 2: She's so tied to a brand that I want and 710 00:34:03,040 --> 00:34:07,160 Speaker 2: to me, she's so feminine and womanly, like I just 711 00:34:07,160 --> 00:34:09,719 Speaker 2: think everything about her is so chic and I'm always like, 712 00:34:09,920 --> 00:34:11,680 Speaker 2: would not like what would Jesus do. 713 00:34:11,760 --> 00:34:12,960 Speaker 3: What would Christy be wearing? 714 00:34:13,239 --> 00:34:13,439 Speaker 5: Oh? 715 00:34:13,480 --> 00:34:15,960 Speaker 2: I love that, would she wear this? Would she look 716 00:34:16,080 --> 00:34:19,280 Speaker 2: chic in this? Novels are my girls, and it's Christie 717 00:34:19,320 --> 00:34:22,640 Speaker 2: at every age. I love Christie every age, so I'm like, 718 00:34:22,719 --> 00:34:24,680 Speaker 2: if this is leaning a little young, would young Christy 719 00:34:24,760 --> 00:34:25,279 Speaker 2: be wearing this? 720 00:34:25,560 --> 00:34:28,960 Speaker 3: Or you know, Christy today be wearing this? So she's 721 00:34:29,239 --> 00:34:31,120 Speaker 3: my current north Star girl. 722 00:34:31,600 --> 00:34:34,239 Speaker 1: I love that. I do the same thing with Kate Moss. 723 00:34:34,239 --> 00:34:35,759 Speaker 1: I'm like, would Kate Moss wear this? If Kate Moss 724 00:34:35,800 --> 00:34:37,520 Speaker 1: wuldn't wear this, I don't want to touch it. That's 725 00:34:37,560 --> 00:34:39,759 Speaker 1: like my guiding light. Yeah. Do you want to shout 726 00:34:39,800 --> 00:34:41,440 Speaker 1: out your socials where people can find you? 727 00:34:41,840 --> 00:34:42,040 Speaker 4: Yes? 728 00:34:42,719 --> 00:34:47,080 Speaker 2: You can find me on Instagram at ox Michelle on 729 00:34:47,160 --> 00:34:49,200 Speaker 2: TikTok at we didn't get our hand on I know 730 00:34:49,280 --> 00:34:53,200 Speaker 2: we didn't get our handles and TikTok Miss Michelle Ox, 731 00:34:54,480 --> 00:34:57,960 Speaker 2: but yeah, we're available and ervlje I was gonna say 732 00:34:58,040 --> 00:34:58,920 Speaker 2: ervalage dot com. 733 00:34:58,960 --> 00:35:02,040 Speaker 3: You can also find us at Amazing. 734 00:35:02,880 --> 00:35:05,480 Speaker 1: What an incredible inspiration. Thank you so much for coming 735 00:35:05,520 --> 00:35:07,960 Speaker 1: and breaking down your career for us. It's been such 736 00:35:08,000 --> 00:35:10,200 Speaker 1: an interesting one and I think it's incredible how far 737 00:35:10,239 --> 00:35:13,239 Speaker 1: you've come. We are at A Girl the series, I'm 738 00:35:13,280 --> 00:35:15,440 Speaker 1: at Bailey T. Taylor and stay tuned next week for 739 00:35:15,480 --> 00:35:16,960 Speaker 1: another it girl Girl