1 00:00:04,080 --> 00:00:07,520 Speaker 1: Welcomed Aaron Mankey's Cabinet of Curiosities, a production of I 2 00:00:07,600 --> 00:00:14,240 Speaker 1: Heart Radio and Grim and Mild. Our world is full 3 00:00:14,320 --> 00:00:17,960 Speaker 1: of the unexplainable, and if history is an open book, 4 00:00:18,239 --> 00:00:21,640 Speaker 1: all of these amazing tales are right there on display, 5 00:00:22,000 --> 00:00:27,560 Speaker 1: just waiting for us to explore. Welcome to the Cabinet 6 00:00:27,840 --> 00:00:39,320 Speaker 1: of Curiosities. According to legend, there exists a magical spring 7 00:00:39,440 --> 00:00:42,640 Speaker 1: capable of turning anyone who drinks its waters young again. 8 00:00:42,960 --> 00:00:46,600 Speaker 1: Countless explorers have gone looking for it, most famously pon Stalion, 9 00:00:46,920 --> 00:00:51,720 Speaker 1: the Spanish conquistador. The promise of immortality is compelling. Life 10 00:00:51,720 --> 00:00:54,240 Speaker 1: is so short already, and we don't have nearly enough 11 00:00:54,280 --> 00:00:56,840 Speaker 1: time to see and experience all of what it has 12 00:00:56,880 --> 00:00:59,520 Speaker 1: to offer. It's no wonder that the myth has persisted 13 00:00:59,560 --> 00:01:03,120 Speaker 1: to this. But one woman lived a full and satisfying 14 00:01:03,200 --> 00:01:06,360 Speaker 1: life unlike any other, and she didn't need a magical 15 00:01:06,400 --> 00:01:09,920 Speaker 1: elixir to do it. Her name was Margaret and Nieve, 16 00:01:10,200 --> 00:01:13,440 Speaker 1: born Marguerite and Harvey on the island of Guernsey in 17 00:01:13,520 --> 00:01:16,160 Speaker 1: seventeen ninety two. Her father had made a lot of 18 00:01:16,160 --> 00:01:18,959 Speaker 1: money as a merchant shipman as well as a privateer 19 00:01:19,040 --> 00:01:22,959 Speaker 1: during wartime, so the family was fairly well off. Margaret 20 00:01:22,959 --> 00:01:25,520 Speaker 1: had six younger siblings, two of whom died when they 21 00:01:25,520 --> 00:01:27,959 Speaker 1: were very young. She almost died herself when she was 22 00:01:28,040 --> 00:01:31,720 Speaker 1: little after taking a nasty fall down a flight of stairs. Luckily, 23 00:01:31,840 --> 00:01:34,200 Speaker 1: she survived, although the accident had left her with a 24 00:01:34,240 --> 00:01:38,119 Speaker 1: concussion that lasted for three days. Her father commanded Guernsey's 25 00:01:38,120 --> 00:01:40,360 Speaker 1: militia during the French Revolution at the end of the 26 00:01:40,360 --> 00:01:43,880 Speaker 1: eighteenth century, the time that she remembered as being particularly 27 00:01:43,920 --> 00:01:46,520 Speaker 1: tough for her and her family. Almost ten years later, 28 00:01:46,640 --> 00:01:49,440 Speaker 1: in eighteen oh seven, a fifteen year old Margaret and 29 00:01:49,480 --> 00:01:53,200 Speaker 1: her father set sail for the coastal town of Weymouth, Indorset, England, 30 00:01:53,600 --> 00:01:56,160 Speaker 1: but a bad storm during the trip tossed and turned 31 00:01:56,200 --> 00:01:59,120 Speaker 1: their boat around, forcing them to land on Chisel Beach 32 00:01:59,200 --> 00:02:01,840 Speaker 1: on the other side of Dorset. But Margaret made it 33 00:02:01,840 --> 00:02:04,680 Speaker 1: out unscathed and went on to attend a school in Bristol. 34 00:02:05,040 --> 00:02:07,800 Speaker 1: She developed a love for reading there, with a particular 35 00:02:07,800 --> 00:02:11,359 Speaker 1: fondness for poetry and literature. She also learned how to 36 00:02:11,400 --> 00:02:14,799 Speaker 1: speak fluent French and Italian while attending a finishing school 37 00:02:14,840 --> 00:02:18,160 Speaker 1: in Brussels when she was in her early twenties, Margaret 38 00:02:18,200 --> 00:02:20,680 Speaker 1: was something of an anomaly among girls of her age 39 00:02:20,720 --> 00:02:23,320 Speaker 1: at the time. She loved to travel and study. Then 40 00:02:23,400 --> 00:02:26,040 Speaker 1: she wasn't in a rush to get married. In the 41 00:02:26,120 --> 00:02:29,119 Speaker 1: years before her eighteen twenty three marriage to John Nive 42 00:02:29,240 --> 00:02:32,600 Speaker 1: from Kent, Margaret went to Waterloo's battlefield after the dead 43 00:02:32,639 --> 00:02:35,800 Speaker 1: had already been buried. She collected souvenirs and brought them 44 00:02:35,840 --> 00:02:38,160 Speaker 1: to London, where she showed them to a Prussian field 45 00:02:38,200 --> 00:02:41,360 Speaker 1: marshal named Gebhart von Blucher, who had been present at 46 00:02:41,360 --> 00:02:45,440 Speaker 1: the battle. Waterloo was also her honeymoon destination with John. 47 00:02:45,520 --> 00:02:48,760 Speaker 1: Eight years after that first visit, Margaret even met General 48 00:02:48,840 --> 00:02:52,120 Speaker 1: Charles du Maurier, who had fought during the French Revolutionary Wars, 49 00:02:52,160 --> 00:02:55,960 Speaker 1: and referred to her as law spiritual, meaning the spiritual 50 00:02:56,240 --> 00:02:59,760 Speaker 1: or the witty. Sadly, her happiness was cut shorts in 51 00:02:59,840 --> 00:03:02,320 Speaker 1: a teen forty nine upon the death of her husband. 52 00:03:02,600 --> 00:03:05,280 Speaker 1: She and John had never had any children together. Margaret 53 00:03:05,320 --> 00:03:07,200 Speaker 1: ended up moving back to Guernsey to live with her 54 00:03:07,240 --> 00:03:10,160 Speaker 1: sister Elizabeth. There they resided in the home their father 55 00:03:10,240 --> 00:03:13,320 Speaker 1: had bought back in eighteen o eight, named Showmier or 56 00:03:13,400 --> 00:03:16,919 Speaker 1: the Thatched Cottage. The sisters didn't let their old age 57 00:03:16,960 --> 00:03:19,360 Speaker 1: stop them, though, they spent much of their later years 58 00:03:19,400 --> 00:03:22,120 Speaker 1: traveling all over Europe, including a trip to Poland in 59 00:03:22,160 --> 00:03:24,919 Speaker 1: eighteen seventy two. It was there that an eighty year 60 00:03:24,919 --> 00:03:27,600 Speaker 1: old Margaret got her first glimpse of Krakow, which was 61 00:03:27,639 --> 00:03:31,399 Speaker 1: still under Austro Hungarian rule. She never slowed down, even 62 00:03:31,440 --> 00:03:34,240 Speaker 1: after Elizabeth died in eighteen eighty five. It was as 63 00:03:34,240 --> 00:03:36,600 Speaker 1: though Margaret was living for both of them. If she 64 00:03:36,640 --> 00:03:38,760 Speaker 1: wanted to snack on hern apple, she would climb a 65 00:03:38,800 --> 00:03:41,200 Speaker 1: tree and pluck one right off the branch. If she 66 00:03:41,360 --> 00:03:44,160 Speaker 1: craved marmalade, she would make it herself in her kitchen. 67 00:03:44,600 --> 00:03:48,680 Speaker 1: To her, age was just a number. On May eighth, 68 00:03:48,880 --> 00:03:52,000 Speaker 1: her birthday, the whole town came out to celebrate. Two 69 00:03:52,080 --> 00:03:55,840 Speaker 1: hundred and fifty residents, including town officials and neighbors, gathered 70 00:03:55,840 --> 00:03:58,720 Speaker 1: along with her, surprised and elated that Margaret had made 71 00:03:58,720 --> 00:04:01,640 Speaker 1: it to the age of one hundred and eight. That 72 00:04:01,720 --> 00:04:04,200 Speaker 1: was also the same year she came down with bronchitis, 73 00:04:04,240 --> 00:04:07,200 Speaker 1: although that didn't stop her. She continued to survive and 74 00:04:07,280 --> 00:04:10,680 Speaker 1: thrive up until her death at one and ten. So 75 00:04:11,080 --> 00:04:14,120 Speaker 1: what was her secret to such a long life? According 76 00:04:14,160 --> 00:04:16,960 Speaker 1: to a newspaper article, written about her. Margaret drank a 77 00:04:16,960 --> 00:04:19,480 Speaker 1: glass and a half of sherry at every lunch and 78 00:04:19,800 --> 00:04:21,920 Speaker 1: a little bit of whiskey and water at dinner time. 79 00:04:22,240 --> 00:04:24,880 Speaker 1: She also woke up early every day and didn't snack 80 00:04:24,920 --> 00:04:27,920 Speaker 1: between meals. She took her last breath on April four 81 00:04:28,040 --> 00:04:31,440 Speaker 1: of nineteen oh three, a month shy of turning one eleven. 82 00:04:31,839 --> 00:04:35,239 Speaker 1: She was not only the first female super centenarian, meaning 83 00:04:35,240 --> 00:04:37,000 Speaker 1: that she had lived to be one d and ten, 84 00:04:37,400 --> 00:04:40,760 Speaker 1: but she also was the only person to exist within 85 00:04:40,960 --> 00:04:46,000 Speaker 1: three centuries. Margaret and nev had survived the seventeen hundreds, 86 00:04:46,240 --> 00:04:48,479 Speaker 1: lived through the eighteen hundreds, and had made it to 87 00:04:48,520 --> 00:04:51,679 Speaker 1: the nineteen hundreds. She had seen the world change unlike 88 00:04:51,720 --> 00:04:55,560 Speaker 1: anyone else, but she didn't just witness history. She was 89 00:04:55,680 --> 00:05:12,640 Speaker 1: also a big part of it. It's every kid's least 90 00:05:12,680 --> 00:05:15,560 Speaker 1: favorite time of the year when department stores put away 91 00:05:15,600 --> 00:05:18,000 Speaker 1: their water guns and pool noodles and replaced them with 92 00:05:18,080 --> 00:05:21,480 Speaker 1: crans and notebooks. That's right, it's time to go back 93 00:05:21,520 --> 00:05:24,280 Speaker 1: to school. But thanks to one man's efforts, the back 94 00:05:24,320 --> 00:05:26,839 Speaker 1: to school season has become a little more fun because 95 00:05:26,880 --> 00:05:29,440 Speaker 1: it isn't about a number two pencil or glue sticks. 96 00:05:29,880 --> 00:05:33,120 Speaker 1: It's about how cool your notebook is. His name was 97 00:05:33,279 --> 00:05:35,960 Speaker 1: Ernest Bryant crutch Field, and he was an executive at 98 00:05:36,000 --> 00:05:39,919 Speaker 1: the Mead Corporation, founded in Dayton, Ohio in eighteen forty 99 00:05:40,000 --> 00:05:42,960 Speaker 1: six by Daniel Meade. The company had started small as 100 00:05:42,960 --> 00:05:46,160 Speaker 1: a paper manufacturer, then in the twentieth century, it began 101 00:05:46,200 --> 00:05:50,560 Speaker 1: producing other products such as cardboard shipping containers. As it 102 00:05:50,640 --> 00:05:54,200 Speaker 1: continued to grow, meat acquired companies like Data Corporation, which 103 00:05:54,279 --> 00:05:58,520 Speaker 1: had lucrative divisions for inkjet printing and electronic data management. 104 00:05:59,040 --> 00:06:02,120 Speaker 1: But Ernest had no part in printing or data management. 105 00:06:02,560 --> 00:06:05,880 Speaker 1: His department, called New Ventures, was focused on finding the 106 00:06:05,920 --> 00:06:09,239 Speaker 1: next big thing for the office supply market. He started 107 00:06:09,240 --> 00:06:12,200 Speaker 1: by conducting research in nineteen seventy two with a fellow 108 00:06:12,240 --> 00:06:15,479 Speaker 1: from Harvard, and their findings told them that classroom rosters 109 00:06:15,520 --> 00:06:17,279 Speaker 1: were only going to get a little larger in the 110 00:06:17,320 --> 00:06:19,920 Speaker 1: coming years, and not only that, but those students were 111 00:06:19,920 --> 00:06:21,920 Speaker 1: going to have to deal with heavier course loads and 112 00:06:22,040 --> 00:06:25,400 Speaker 1: smaller lockers on top of it all. Ernest looked at 113 00:06:25,400 --> 00:06:28,040 Speaker 1: the numbers and saw that notebook and folder sales were 114 00:06:28,080 --> 00:06:31,080 Speaker 1: jumping by thirty percent each year. But that presented a 115 00:06:31,120 --> 00:06:33,960 Speaker 1: new problem. Kids shouldn't have to lug half a dozen 116 00:06:33,960 --> 00:06:36,440 Speaker 1: notebooks and folders around in their backpacks as they moved 117 00:06:36,440 --> 00:06:39,640 Speaker 1: throughout their school day. So he started thinking about ways 118 00:06:39,839 --> 00:06:42,880 Speaker 1: to lighten their loads, and he stumbled on a novel thought. 119 00:06:43,400 --> 00:06:46,400 Speaker 1: He had changed the standard horizontal pockets and needs folders 120 00:06:46,440 --> 00:06:50,200 Speaker 1: to vertical pockets instead. He called these new products peaches. 121 00:06:50,920 --> 00:06:53,760 Speaker 1: Unlike regular folders, which allowed the papers inside to fall 122 00:06:53,800 --> 00:06:57,559 Speaker 1: out when turned upside down, peaches trapped the paper within. 123 00:06:57,760 --> 00:07:01,880 Speaker 1: Thanks to their vertical pocket design, Students couldn't shake, drop, swing, 124 00:07:01,960 --> 00:07:04,400 Speaker 1: or otherwise chuck their folders across the room and have 125 00:07:04,480 --> 00:07:08,080 Speaker 1: everything fallout if it all stay within the two cardboard house. 126 00:07:08,839 --> 00:07:13,080 Speaker 1: That was one problem solved, but another still remained that notebook. 127 00:07:13,640 --> 00:07:16,400 Speaker 1: Ernest settled on a three ring binder style which was 128 00:07:16,440 --> 00:07:19,040 Speaker 1: made of plastic with a snap button to hold everything in. 129 00:07:19,560 --> 00:07:21,720 Speaker 1: This way, kids didn't have to jam all their different 130 00:07:21,720 --> 00:07:25,200 Speaker 1: notebooks into their backpacks at one time. It was groundbreaking. 131 00:07:25,480 --> 00:07:28,160 Speaker 1: This binder system that Ernest had come up with collected 132 00:07:28,200 --> 00:07:31,200 Speaker 1: the peaches, the paper and the notebooks all in one place, 133 00:07:31,560 --> 00:07:34,200 Speaker 1: and the kids loved it. He knew that because he 134 00:07:34,360 --> 00:07:38,080 Speaker 1: never stopped focus testing his creation, even his own teenage 135 00:07:38,120 --> 00:07:41,280 Speaker 1: kids at home offered their feedback. Through the development process, 136 00:07:42,200 --> 00:07:45,440 Speaker 1: Ernest spoke to children and teachers. He toured schools, and 137 00:07:45,480 --> 00:07:47,320 Speaker 1: he got to look at the lockers and the cubbies 138 00:07:47,320 --> 00:07:50,120 Speaker 1: that kids were using to store their supplies between classes. 139 00:07:50,640 --> 00:07:53,600 Speaker 1: After half a dozen prototypes, he finally settled on a 140 00:07:53,680 --> 00:07:57,160 Speaker 1: version of his binder that would accommodate almost everyone. It 141 00:07:57,280 --> 00:08:00,440 Speaker 1: was made of PVC and boasted plastic rings that didn't 142 00:08:00,480 --> 00:08:03,720 Speaker 1: snap closed on tiny fingers. Inside there was a place 143 00:08:03,760 --> 00:08:06,440 Speaker 1: to store a pad and a pencil, while a flap 144 00:08:06,480 --> 00:08:08,560 Speaker 1: on the outside held it all in one place with 145 00:08:08,600 --> 00:08:12,080 Speaker 1: a button snap. Ernest wrote and filmed a commercial in 146 00:08:12,120 --> 00:08:14,920 Speaker 1: New York in only three hours on a shoestring budget. 147 00:08:15,200 --> 00:08:18,720 Speaker 1: It first aired in Wichita, Kansas in eight At the 148 00:08:18,800 --> 00:08:21,240 Speaker 1: very same time, the first shipments of the product were 149 00:08:21,320 --> 00:08:25,360 Speaker 1: arriving in stores. Surprisingly, even to Earnest, they sold out 150 00:08:25,480 --> 00:08:30,320 Speaker 1: almost immediately. Wanting to understand why, he started including feedback 151 00:08:30,360 --> 00:08:33,240 Speaker 1: cards to see why kids like them. Those who filled 152 00:08:33,280 --> 00:08:35,199 Speaker 1: them out and mail them in were promised a free 153 00:08:35,200 --> 00:08:38,880 Speaker 1: binder for their troubles. Ernest got fift hundred cards back. 154 00:08:39,280 --> 00:08:42,240 Speaker 1: The reasons ranged from I heard it was good, my 155 00:08:42,280 --> 00:08:45,320 Speaker 1: girlfriend had one too, because they keep your papers where 156 00:08:45,320 --> 00:08:48,800 Speaker 1: they belong. A few years later, the binders expanded from 157 00:08:48,840 --> 00:08:51,880 Speaker 1: their test market into stores all over the country. They 158 00:08:51,880 --> 00:08:55,559 Speaker 1: came in three colors and three unique designs like soccer, 159 00:08:55,720 --> 00:08:58,760 Speaker 1: a coastline, and a dog and a cat. Over time, 160 00:08:58,880 --> 00:09:02,199 Speaker 1: licensing deals allow them to feature characters like Garfield or 161 00:09:02,360 --> 00:09:07,120 Speaker 1: artwork from designers like Lisa Frank. For several generations, Ernest 162 00:09:07,160 --> 00:09:11,720 Speaker 1: Bryant crutch Field's product transformed the school supply landscape. Kids 163 00:09:11,760 --> 00:09:14,959 Speaker 1: everywhere had to have one stocked with folders otherwise known 164 00:09:15,000 --> 00:09:18,400 Speaker 1: as trappers, along with paper stored within its three ring 165 00:09:18,720 --> 00:09:22,880 Speaker 1: keeper system. School was already hard enough, thanks to the 166 00:09:22,880 --> 00:09:26,800 Speaker 1: trapper keeper, it was a little easier to hold everything together. 167 00:09:30,480 --> 00:09:33,160 Speaker 1: I hope you've enjoyed today's guided tour of the Cabinet 168 00:09:33,200 --> 00:09:37,080 Speaker 1: of Curiosities. Subscribe for free on Apple Podcasts, or learn 169 00:09:37,120 --> 00:09:41,679 Speaker 1: more about the show by visiting Curiosities podcast dot com. 170 00:09:41,720 --> 00:09:45,280 Speaker 1: The show was created by me Aaron Manky in partnership 171 00:09:45,320 --> 00:09:48,600 Speaker 1: with how Stuff Works. I make another award winning show 172 00:09:48,720 --> 00:09:52,800 Speaker 1: called Lore, which is a podcast, book series, and television show, 173 00:09:53,080 --> 00:09:54,920 Speaker 1: and you can learn all about it over at the 174 00:09:55,120 --> 00:09:59,880 Speaker 1: World of Lore dot com. And until next time, stay curious. 175 00:10:00,640 --> 00:10:00,920 Speaker 1: One