1 00:00:00,080 --> 00:00:02,480 Speaker 1: If my community turns on me, am I going to 2 00:00:02,520 --> 00:00:03,680 Speaker 1: be able to stay in business. 3 00:00:03,800 --> 00:00:06,480 Speaker 2: There's a narrative that when black businesses sell their company, 4 00:00:06,519 --> 00:00:07,480 Speaker 2: what they sold out. 5 00:00:07,440 --> 00:00:10,680 Speaker 1: A driving factor and why they want to sell is 6 00:00:10,720 --> 00:00:11,559 Speaker 1: because they're afraid. 7 00:00:11,640 --> 00:00:14,120 Speaker 2: How can we ever have generational wealth if we selling out, 8 00:00:14,120 --> 00:00:15,400 Speaker 2: we don't have anything to pass down. 9 00:00:15,440 --> 00:00:17,720 Speaker 1: Well, that's not how generational wealth is created. I don't 10 00:00:17,720 --> 00:00:20,760 Speaker 1: think they understand how hard it is to actually build 11 00:00:20,800 --> 00:00:21,280 Speaker 1: these things. 12 00:00:21,400 --> 00:00:24,120 Speaker 2: A company like Meta has billion dollar loss to where 13 00:00:24,120 --> 00:00:28,040 Speaker 2: they were actually selling people's data, and nobody actually unstall Instagram. 14 00:00:28,040 --> 00:00:30,920 Speaker 1: There's a lot of mistrust in our community, some of 15 00:00:30,960 --> 00:00:33,480 Speaker 1: it earned and some of it not. We're not afforded 16 00:00:33,560 --> 00:00:35,000 Speaker 1: the ability to make the mistake. 17 00:00:35,120 --> 00:00:39,040 Speaker 3: What is your thoughts on family business the dynamics of GOVNBOG. 18 00:00:39,159 --> 00:00:41,680 Speaker 1: Certainly, one of the most rewarding things you can do 19 00:00:41,760 --> 00:00:44,159 Speaker 1: as a business owner is to build a business with 20 00:00:44,320 --> 00:00:48,120 Speaker 1: your family. And the business deserves to have the best players. 21 00:00:48,200 --> 00:00:51,040 Speaker 3: When we look out at the playing field, who gives opportunity? 22 00:00:51,120 --> 00:00:53,760 Speaker 1: Our business was built so that we could invest back 23 00:00:53,800 --> 00:00:56,200 Speaker 1: into this community. But now you've got to go compete 24 00:00:56,240 --> 00:00:59,440 Speaker 1: against laurel. How do you compete against that? When you 25 00:00:59,560 --> 00:01:02,640 Speaker 1: can't go to your local bank and get a twenty 26 00:01:02,640 --> 00:01:04,679 Speaker 1: million dollar loan. At the end of the day, it 27 00:01:04,840 --> 00:01:07,200 Speaker 1: always just comes back to capital. 28 00:01:09,040 --> 00:01:14,319 Speaker 2: All right, gush, Welcome back on Alesia and got special episode. 29 00:01:14,400 --> 00:01:18,119 Speaker 1: This is like the Mentor edition, very rare. 30 00:01:18,360 --> 00:01:19,000 Speaker 2: That's a fact. 31 00:01:19,400 --> 00:01:20,560 Speaker 1: Who's the mentor. 32 00:01:24,880 --> 00:01:29,039 Speaker 2: Obviously, so yeah, a good friend of ours, definitely in 33 00:01:29,040 --> 00:01:31,600 Speaker 2: one of our business mentors, somebody that has been very 34 00:01:31,640 --> 00:01:36,000 Speaker 2: gracious with his time and his wealth of knowledge, not 35 00:01:36,040 --> 00:01:39,520 Speaker 2: only us, but a variety of different entrepreneurs that we're 36 00:01:39,560 --> 00:01:43,440 Speaker 2: friendly with that we know Rich Lou Dennis. You may 37 00:01:43,480 --> 00:01:45,840 Speaker 2: not be familiar with him, but you're definitely familiar with 38 00:01:45,880 --> 00:01:50,720 Speaker 2: the brands that he's helped launch, invest in be a 39 00:01:50,720 --> 00:01:54,280 Speaker 2: part of. And you know, we're gonna have a great conversation. 40 00:01:54,520 --> 00:01:58,280 Speaker 2: When you think of his entrepreneurial ship journey, A lot 41 00:01:58,280 --> 00:02:03,280 Speaker 2: of people probably are familiar with the Shade butter Shade 42 00:02:03,360 --> 00:02:06,800 Speaker 2: moisture that was I think what really puts you on 43 00:02:06,840 --> 00:02:09,280 Speaker 2: the map as far as becoming a major a major 44 00:02:09,360 --> 00:02:14,600 Speaker 2: figure in entrepreneurship. And then of course essence, So you 45 00:02:14,720 --> 00:02:17,239 Speaker 2: purchased essence, you are the you, You own. 46 00:02:17,240 --> 00:02:19,720 Speaker 1: Essence yep, correct me and my family? 47 00:02:19,800 --> 00:02:24,160 Speaker 2: Yes, And then you also have New Voice Ventures. That's 48 00:02:24,280 --> 00:02:24,919 Speaker 2: New Voice fun. 49 00:02:25,040 --> 00:02:25,760 Speaker 1: New Voice is fun. 50 00:02:25,800 --> 00:02:29,600 Speaker 2: Yeah, and that invests in a variety of different businesses. Yeah, 51 00:02:29,720 --> 00:02:36,200 Speaker 2: you've invested in Milano, right, Pinky col Yeah, Derek Hayes. Yeah, 52 00:02:36,960 --> 00:02:38,760 Speaker 2: so a lot of a lot of the businesses that 53 00:02:39,000 --> 00:02:40,120 Speaker 2: our audience. 54 00:02:40,360 --> 00:02:43,799 Speaker 1: Well, Mi Milano we've invested in from a time and 55 00:02:43,960 --> 00:02:50,760 Speaker 1: mentorship perspective, the other two from a capital perspective. Okay, 56 00:02:51,280 --> 00:02:52,200 Speaker 1: And now. 57 00:02:52,080 --> 00:02:55,280 Speaker 3: I was gonna say, I feel like from two thousand obviously, 58 00:02:55,320 --> 00:02:57,160 Speaker 3: since we started to show a lot of the entrepreneurs 59 00:02:57,160 --> 00:02:59,880 Speaker 3: that we meet that have skilled one of the one 60 00:03:00,040 --> 00:03:01,880 Speaker 3: thing that they have in common is that they sat 61 00:03:01,960 --> 00:03:04,000 Speaker 3: down with you or you've invested them. 62 00:03:04,919 --> 00:03:09,960 Speaker 1: Yeah. We spend a lot of time building an ecosystem 63 00:03:10,000 --> 00:03:14,240 Speaker 1: and supporting supporting that ecosystem, and then you you know, 64 00:03:14,960 --> 00:03:19,040 Speaker 1: you name it. If if they're if they're if they're 65 00:03:19,200 --> 00:03:23,680 Speaker 1: driving a business that's impacting our community, we've invested in them. Yeah, 66 00:03:23,800 --> 00:03:26,200 Speaker 1: and you have an eye for it. I'll tell everybody this. 67 00:03:26,720 --> 00:03:28,959 Speaker 3: I feel like, you know, maybe our first year and 68 00:03:29,000 --> 00:03:32,359 Speaker 3: a half, we got a call like rich du Dennis 69 00:03:32,360 --> 00:03:33,079 Speaker 3: wants to have lunch. 70 00:03:33,000 --> 00:03:38,440 Speaker 1: With you, and we were like, oh, okay, okay, Uh. 71 00:03:38,520 --> 00:03:41,720 Speaker 3: And so from that that conversation, we've obviously developed a relationship. 72 00:03:41,720 --> 00:03:43,800 Speaker 3: We got a lot of insight from it. Uh And 73 00:03:43,920 --> 00:03:46,520 Speaker 3: like Rashad said, always valuable with your time. 74 00:03:46,560 --> 00:03:48,520 Speaker 1: So we appreciate you being here. Yeah, well, you know, 75 00:03:48,680 --> 00:03:52,120 Speaker 1: thank you guys, and it's it's it's been an absolute 76 00:03:52,200 --> 00:03:54,240 Speaker 1: joy getting to know you guys and watch you grow 77 00:03:54,400 --> 00:03:57,240 Speaker 1: and see the impact, see the impact that you have. Right. 78 00:03:57,400 --> 00:03:59,680 Speaker 1: My the way I look at it is my my 79 00:03:59,840 --> 00:04:03,680 Speaker 1: job is to share as much of the journey that 80 00:04:03,720 --> 00:04:07,720 Speaker 1: I've been on and what I've learned, and then help 81 00:04:07,840 --> 00:04:10,800 Speaker 1: people figure out how to not make the same mistakes 82 00:04:10,800 --> 00:04:13,320 Speaker 1: that I make. And because I'm always so far in front, 83 00:04:13,320 --> 00:04:16,120 Speaker 1: I make a tonne of So you get, you get 84 00:04:16,160 --> 00:04:17,920 Speaker 1: to watch them, and you get and you get to 85 00:04:18,000 --> 00:04:18,520 Speaker 1: learn from them. 86 00:04:19,200 --> 00:04:21,360 Speaker 2: So, yeah, this is a rare conversation, Like you don't 87 00:04:21,400 --> 00:04:23,960 Speaker 2: really speak too much publicly, you've kind of been behind 88 00:04:24,000 --> 00:04:26,119 Speaker 2: the scenes for a long time. 89 00:04:26,720 --> 00:04:27,520 Speaker 1: Yeah, but. 90 00:04:29,120 --> 00:04:32,560 Speaker 2: We're finally having a conversation. Yeah, it's a lot to 91 00:04:32,600 --> 00:04:33,080 Speaker 2: talk about. 92 00:04:33,080 --> 00:04:37,840 Speaker 1: So they only took us five years years five years Yeah, scouting, Yeah, 93 00:04:38,200 --> 00:04:39,039 Speaker 1: thank you, join us. 94 00:04:39,040 --> 00:04:42,000 Speaker 2: Appreciate it. So let's let's start. Let's start at the 95 00:04:42,040 --> 00:04:44,640 Speaker 2: beginning Shae Moisture. 96 00:04:45,880 --> 00:04:52,480 Speaker 1: We opened up in that journey, opened up the opportunities 97 00:04:52,520 --> 00:04:56,080 Speaker 1: for others to come through. You know, when we when 98 00:04:56,120 --> 00:04:59,760 Speaker 1: we started back in nineteen ninety one, which is many, 99 00:04:59,800 --> 00:05:03,800 Speaker 1: many many years ago, probably for many of your your 100 00:05:04,320 --> 00:05:10,400 Speaker 1: your your audience were even born, there was very little 101 00:05:10,400 --> 00:05:16,000 Speaker 1: opportunity for black brands and black owned businesses that catered 102 00:05:16,000 --> 00:05:23,719 Speaker 1: to black consumers at retail. And so we UH were 103 00:05:23,760 --> 00:05:27,599 Speaker 1: really able to pioneer that that journey with some incredible 104 00:05:27,960 --> 00:05:33,880 Speaker 1: team members and some some real insight and and understanding 105 00:05:33,920 --> 00:05:38,640 Speaker 1: of what the consumer needed, what was missing. You know, 106 00:05:38,720 --> 00:05:41,400 Speaker 1: people weren't focused on Black women. They weren't focused on 107 00:05:41,440 --> 00:05:46,400 Speaker 1: building products specifically for for her needs. And at the time, 108 00:05:46,440 --> 00:05:49,560 Speaker 1: they were primarily only building products that were sort of 109 00:05:49,680 --> 00:05:53,360 Speaker 1: like for women with perms, right, and then the maintenance 110 00:05:53,400 --> 00:05:55,960 Speaker 1: products that went along with that. And so we we 111 00:05:56,080 --> 00:05:59,200 Speaker 1: came in with a focus on natural hair and and 112 00:05:59,520 --> 00:06:07,400 Speaker 1: and natural role solutions, and and then went into retail 113 00:06:07,520 --> 00:06:11,360 Speaker 1: and transformed how retail engaged with Black women. It was 114 00:06:11,720 --> 00:06:16,760 Speaker 1: it was completely unacceptable the way that retailers were treating 115 00:06:18,240 --> 00:06:21,960 Speaker 1: Black women as consumers. And so we're very proud of 116 00:06:22,120 --> 00:06:24,640 Speaker 1: the work that we did that with people like Joel 117 00:06:24,720 --> 00:06:30,800 Speaker 1: and our barn and you know, all the creatives that 118 00:06:30,800 --> 00:06:34,760 Speaker 1: that that we're there to help along the way. But 119 00:06:34,960 --> 00:06:38,000 Speaker 1: that was the idea, was to transform the way the 120 00:06:38,040 --> 00:06:40,960 Speaker 1: retailer treated black consumers. 121 00:06:41,960 --> 00:06:43,960 Speaker 3: I'm interested. I've never asked you this, but now I'm 122 00:06:44,000 --> 00:06:47,440 Speaker 3: interested in it. We always get, you know, the feedback 123 00:06:47,839 --> 00:06:50,839 Speaker 3: you shouldn't mix family and business, And our model is like, 124 00:06:51,400 --> 00:06:53,920 Speaker 3: you know, our family works in the business and it's 125 00:06:53,920 --> 00:06:56,360 Speaker 3: worked for us because we obviously have established roles. 126 00:06:56,880 --> 00:06:57,960 Speaker 1: I wonder what your take is. 127 00:06:58,000 --> 00:07:01,040 Speaker 3: Obviously you know, we know the team and obviously your brother, 128 00:07:01,160 --> 00:07:03,360 Speaker 3: so you know, what do you what is your thoughts 129 00:07:03,400 --> 00:07:06,480 Speaker 3: on family business the dynamics of having both. 130 00:07:07,120 --> 00:07:10,160 Speaker 1: Look, I think it's it's certainly one of the most 131 00:07:10,200 --> 00:07:12,880 Speaker 1: rewarding things you can do as a business owner is 132 00:07:12,920 --> 00:07:16,239 Speaker 1: to build is to build a business with your family. 133 00:07:17,840 --> 00:07:24,559 Speaker 1: The joy of building something that is transformative and doing 134 00:07:24,640 --> 00:07:27,240 Speaker 1: with people that you care about and that care about you, 135 00:07:27,920 --> 00:07:31,240 Speaker 1: there's no there's no you know, it's a great it's 136 00:07:31,280 --> 00:07:36,040 Speaker 1: a great thing. It feels it feels really really special 137 00:07:36,080 --> 00:07:41,200 Speaker 1: when you're on the journey. But beyond that, I think 138 00:07:41,240 --> 00:07:44,160 Speaker 1: about it as it's how you build a community. So 139 00:07:44,200 --> 00:07:46,720 Speaker 1: it's it's not hey, let me have my family member 140 00:07:46,760 --> 00:07:50,840 Speaker 1: here because they're my family member. It's are you the 141 00:07:50,880 --> 00:07:53,040 Speaker 1: best or do you have the opportunity to be the 142 00:07:53,040 --> 00:07:57,920 Speaker 1: best at what you can do? Right? And that's a criteria, right, 143 00:07:58,000 --> 00:08:00,520 Speaker 1: And if you can grow and you can scale, then 144 00:08:00,560 --> 00:08:02,840 Speaker 1: we can rock. But if you can't grow in if 145 00:08:02,840 --> 00:08:05,720 Speaker 1: you can't scale, then you can't really be a part 146 00:08:05,720 --> 00:08:08,160 Speaker 1: of this. So it's not just hey, because you're a 147 00:08:08,200 --> 00:08:11,480 Speaker 1: family member, you you automatically get a free pass, you 148 00:08:11,520 --> 00:08:15,360 Speaker 1: get the opportunity, right, because if you're if you're not 149 00:08:15,480 --> 00:08:18,920 Speaker 1: able to deliver, then you're just taking up opportunity from 150 00:08:18,920 --> 00:08:22,720 Speaker 1: somebody else that can. And the business deserves to have 151 00:08:22,800 --> 00:08:25,880 Speaker 1: the best players in it in order for it to 152 00:08:26,440 --> 00:08:29,160 Speaker 1: be successful. And it's only through that can you then 153 00:08:29,280 --> 00:08:32,360 Speaker 1: leverage the business to drive impact in your community. 154 00:08:33,200 --> 00:08:35,040 Speaker 2: So we'll go through this journey as far as like 155 00:08:35,120 --> 00:08:39,640 Speaker 2: this this shade moisture because a lot of people might 156 00:08:39,679 --> 00:08:41,600 Speaker 2: not be familiar with your business journey. 157 00:08:41,720 --> 00:08:41,960 Speaker 1: Right. 158 00:08:42,040 --> 00:08:44,560 Speaker 2: So before we bring up the speed, we got to 159 00:08:44,559 --> 00:08:47,160 Speaker 2: look back at like how you started. So you start 160 00:08:47,160 --> 00:08:50,920 Speaker 2: a company shape butter from my understanding, comes from West Africa. Right, Yes, 161 00:08:51,240 --> 00:08:53,720 Speaker 2: it's been a thing for a long time. You introduced 162 00:08:53,760 --> 00:08:55,760 Speaker 2: it to America, Are you responsible for that or no? 163 00:08:57,320 --> 00:09:02,800 Speaker 1: We are responsible for introducing it broadly and creating scale, 164 00:09:02,880 --> 00:09:06,679 Speaker 1: scale at scale. Yes, So people have been bringing shade 165 00:09:06,760 --> 00:09:10,960 Speaker 1: to this to the US since you know, forever. 166 00:09:11,120 --> 00:09:13,600 Speaker 2: But like as far as how it's shade butter is 167 00:09:13,760 --> 00:09:17,120 Speaker 2: a stable now, yes, and not just for black people anybody, 168 00:09:17,200 --> 00:09:21,360 Speaker 2: like yes, CBS, any everybody has Shade Butter. Yes, it 169 00:09:21,440 --> 00:09:24,040 Speaker 2: wasn't always like that. Yes, are you responsible for that? 170 00:09:24,280 --> 00:09:27,680 Speaker 1: We we are. We had a large role to play 171 00:09:27,720 --> 00:09:30,959 Speaker 1: in that. I can't say that. I can't say I'm 172 00:09:31,040 --> 00:09:37,400 Speaker 1: responsible for He's a humble guy, isn't. Yeah, it wasn't. 173 00:09:37,480 --> 00:09:40,720 Speaker 1: You know, shad Shade wasn't at retail when we start, 174 00:09:40,800 --> 00:09:43,640 Speaker 1: but it's brought into retail, so you're playing there wasn't 175 00:09:44,320 --> 00:09:44,600 Speaker 1: all right? 176 00:09:44,640 --> 00:09:45,080 Speaker 2: So how do you? 177 00:09:45,120 --> 00:09:45,200 Speaker 3: So? 178 00:09:45,240 --> 00:09:47,120 Speaker 2: How do you start the business and scale it to 179 00:09:47,160 --> 00:09:48,880 Speaker 2: the point where you can sell it for a lot 180 00:09:48,920 --> 00:09:51,480 Speaker 2: of money? Like that this is something that you started 181 00:09:51,520 --> 00:09:54,160 Speaker 2: up I believe in, like you know, the living room, 182 00:09:54,240 --> 00:09:56,360 Speaker 2: dining room, Like how do you how are you able 183 00:09:56,400 --> 00:10:00,320 Speaker 2: to grow it and have the distribution and have the 184 00:10:00,360 --> 00:10:01,880 Speaker 2: packaging and have ls stuff? 185 00:10:01,960 --> 00:10:06,520 Speaker 1: Yeah, as a start as a street vendor in Harlem, Right, 186 00:10:07,559 --> 00:10:10,440 Speaker 1: twenty fifth and fifth. You were selling on a street, yeah, 187 00:10:10,679 --> 00:10:17,720 Speaker 1: and twenty fifth and fifth. And the idea was, hey, 188 00:10:17,720 --> 00:10:25,040 Speaker 1: there's there's a need here again natural products. And again 189 00:10:25,160 --> 00:10:29,880 Speaker 1: remember this is nineteen ninety one, so this this wasn't 190 00:10:30,080 --> 00:10:35,360 Speaker 1: a the natural hair product movement as it came to 191 00:10:35,400 --> 00:10:40,520 Speaker 1: be known, wasn't wasn't yet known as a movement. However, 192 00:10:40,559 --> 00:10:44,120 Speaker 1: there were millions and millions of black women all across 193 00:10:44,200 --> 00:10:48,560 Speaker 1: the country that were looking for an alternative to the relaxers. Right. 194 00:10:48,679 --> 00:10:56,000 Speaker 1: Their hair was getting damaged, they were actively pursuing healthier lifestyles, right, 195 00:10:56,320 --> 00:11:00,040 Speaker 1: and there was no offering for them, right, And and 196 00:11:00,040 --> 00:11:02,960 Speaker 1: that's what we offered, right. We offered that in a 197 00:11:03,400 --> 00:11:07,079 Speaker 1: in a zip lock bag and we would sell it 198 00:11:07,120 --> 00:11:11,840 Speaker 1: by the outs, right, And from there started to supply 199 00:11:12,080 --> 00:11:16,640 Speaker 1: other vendors. But the learning was, you know, when somebody 200 00:11:16,640 --> 00:11:19,400 Speaker 1: comes to you and says, hey, you know, my grandmother 201 00:11:19,559 --> 00:11:23,640 Speaker 1: made this in South Carolina, and she used these ingredients. 202 00:11:23,960 --> 00:11:26,160 Speaker 1: She wasn't obviously using shade, but there were all the 203 00:11:26,240 --> 00:11:29,960 Speaker 1: different ingredients that they were using to make their homemade remedies, right, 204 00:11:30,040 --> 00:11:36,480 Speaker 1: and same thing, whether it's in Alabama or in Georgia 205 00:11:36,880 --> 00:11:41,320 Speaker 1: or right in Maryland and all these and so we 206 00:11:41,400 --> 00:11:44,000 Speaker 1: started to then go from just the shade, but it'll 207 00:11:44,040 --> 00:11:48,040 Speaker 1: incorporate these different ingredients for at our customer's requests. So 208 00:11:48,160 --> 00:11:50,240 Speaker 1: customer will come and say, hey, can you I like this, 209 00:11:50,360 --> 00:11:52,360 Speaker 1: but can you add some in hooba oil because I 210 00:11:52,400 --> 00:11:55,600 Speaker 1: want to accomplish this. Can you add some avocado? I 211 00:11:55,600 --> 00:11:57,719 Speaker 1: want to accomplish this, And then we'd make it up 212 00:11:57,720 --> 00:12:00,520 Speaker 1: for them and give it them said. It became really 213 00:12:00,679 --> 00:12:05,680 Speaker 1: a a lot of customization for our individual customers on 214 00:12:05,720 --> 00:12:08,600 Speaker 1: the street. And then we started to realize like, hey, 215 00:12:08,640 --> 00:12:11,319 Speaker 1: this is there's there's a real demand here and a 216 00:12:11,400 --> 00:12:16,240 Speaker 1: real need here because nobody's really thinking about what she 217 00:12:16,400 --> 00:12:18,800 Speaker 1: needs and giving it to her in the way that 218 00:12:18,840 --> 00:12:21,640 Speaker 1: she needs it right. And so that's where the that's 219 00:12:21,679 --> 00:12:23,880 Speaker 1: where the scale then came from. So we went from 220 00:12:23,920 --> 00:12:27,920 Speaker 1: selling on one table to then supplying other vendors, to 221 00:12:28,120 --> 00:12:33,800 Speaker 1: then going into beauty supply stores and then to hold foods, 222 00:12:33,840 --> 00:12:37,840 Speaker 1: and then to Macy's and then national distribution. 223 00:12:38,160 --> 00:12:40,640 Speaker 3: You have partners in the early stages, I wonder what 224 00:12:40,720 --> 00:12:44,320 Speaker 3: your strength was, right, Like, we are a company with 225 00:12:44,440 --> 00:12:45,199 Speaker 3: three founders. 226 00:12:45,520 --> 00:12:48,760 Speaker 1: Each of us have different strengths. What what was your. 227 00:12:48,600 --> 00:12:51,080 Speaker 3: Strength at this time in the brand, right? Was it 228 00:12:51,280 --> 00:12:54,360 Speaker 3: product management? Was it accounting, was it logistics? 229 00:12:54,360 --> 00:12:59,079 Speaker 1: What was you? So my my mother takes care of 230 00:12:59,080 --> 00:13:03,840 Speaker 1: the money. That's that's what my mother does. But when 231 00:13:03,840 --> 00:13:09,200 Speaker 1: we started, she she was very focused on making sure 232 00:13:09,200 --> 00:13:13,160 Speaker 1: that we made the product right right, So that was 233 00:13:13,400 --> 00:13:16,400 Speaker 1: that was her that was her thing. My partner, who 234 00:13:16,440 --> 00:13:21,840 Speaker 1: was also my college roommate, Nima, was very focused and 235 00:13:22,000 --> 00:13:25,240 Speaker 1: very gifted at figuring out how to make it and 236 00:13:25,280 --> 00:13:30,080 Speaker 1: how to make it at scale right, And so those 237 00:13:30,120 --> 00:13:33,240 Speaker 1: were the those were the beginnings, right, and then my 238 00:13:33,320 --> 00:13:35,720 Speaker 1: sister came in and took it to a whole another level, 239 00:13:36,040 --> 00:13:39,839 Speaker 1: and then we started to get in other other people 240 00:13:39,880 --> 00:13:42,600 Speaker 1: that joined along the way. That brought all these different 241 00:13:42,640 --> 00:13:45,840 Speaker 1: talents and all these and all these different skills. But 242 00:13:46,080 --> 00:13:50,640 Speaker 1: to your point, I don't know of a business where 243 00:13:50,640 --> 00:13:54,400 Speaker 1: there's one person that does it all and can do 244 00:13:54,480 --> 00:13:56,360 Speaker 1: it all and then can help that and they can 245 00:13:56,360 --> 00:13:58,240 Speaker 1: make that business scale. Most of the time, when you 246 00:13:58,320 --> 00:14:02,560 Speaker 1: have that sort of individual, it becomes very difficult for 247 00:14:02,600 --> 00:14:05,040 Speaker 1: the business to grow and scale because they have to 248 00:14:05,080 --> 00:14:09,760 Speaker 1: have their hands in everything, and that slows down, that 249 00:14:09,840 --> 00:14:15,240 Speaker 1: slows down scale that slows down decision making. It takes 250 00:14:15,280 --> 00:14:19,280 Speaker 1: away perspective, right Like, one of the things that we're 251 00:14:19,280 --> 00:14:22,720 Speaker 1: big on is diversity of thought. I want to hear 252 00:14:23,360 --> 00:14:26,160 Speaker 1: what everybody thinks about it, how I feel about it. 253 00:14:26,240 --> 00:14:28,360 Speaker 1: Let's make a decision, Let's make a decision quick, and 254 00:14:28,440 --> 00:14:32,000 Speaker 1: let's execute against that decision. But getting input from different 255 00:14:32,040 --> 00:14:36,800 Speaker 1: perspectives allows you to build things that you wouldn't as 256 00:14:36,840 --> 00:14:39,480 Speaker 1: one individual think about, which, when you come to think 257 00:14:39,520 --> 00:14:41,760 Speaker 1: about it, was really that one of the core pillars 258 00:14:41,760 --> 00:14:45,560 Speaker 1: of our success starting on a table and listening to 259 00:14:45,640 --> 00:14:48,720 Speaker 1: women telling you what they want and then going back 260 00:14:48,760 --> 00:14:51,160 Speaker 1: and figuring out how to give them what they want. 261 00:14:52,480 --> 00:14:55,720 Speaker 2: So when you decided to sell, how did you know 262 00:14:55,720 --> 00:14:57,920 Speaker 2: it was the right time to transition? 263 00:15:00,360 --> 00:15:06,080 Speaker 1: Well, I had always been focused on building businesses to 264 00:15:06,480 --> 00:15:10,600 Speaker 1: reinvest back in our communities, right Like. That was that 265 00:15:10,760 --> 00:15:14,360 Speaker 1: was always the focus, right and so even as we 266 00:15:14,360 --> 00:15:17,440 Speaker 1: were building Shay, we were doing that at a time 267 00:15:17,440 --> 00:15:19,920 Speaker 1: when nobody else was really thinking about If you think 268 00:15:19,960 --> 00:15:23,200 Speaker 1: about the cooperatives that we had that were producing the shade, 269 00:15:23,240 --> 00:15:27,240 Speaker 1: where we went from just buying Shay to investing in 270 00:15:27,640 --> 00:15:33,560 Speaker 1: supply chain with those women in Ghana and in uh 271 00:15:33,760 --> 00:15:38,960 Speaker 1: now it's Ghana, it's Ivory Coast, it's uh sire Leon, 272 00:15:39,160 --> 00:15:46,080 Speaker 1: it's uh used to be called Ulta Vault upper volta 273 00:15:46,440 --> 00:15:50,800 Speaker 1: Uh anyway, it'll come to me. But in all these 274 00:15:50,920 --> 00:15:55,560 Speaker 1: we're in like five different countries now where we're we're 275 00:15:55,640 --> 00:16:03,400 Speaker 1: investing in their supply chain and and helping those women manufacturer, store, distribute, 276 00:16:03,480 --> 00:16:07,120 Speaker 1: so move from become from being sort of gatherers of 277 00:16:07,240 --> 00:16:12,280 Speaker 1: nuts to now producing semi finished product, improving the value 278 00:16:12,520 --> 00:16:14,880 Speaker 1: of the product that they build so that they're able 279 00:16:14,960 --> 00:16:17,520 Speaker 1: to sell out a premium. Because prior to that, what 280 00:16:17,560 --> 00:16:20,200 Speaker 1: would happen is that the women like my grandmother would 281 00:16:20,520 --> 00:16:24,120 Speaker 1: gather the gather the nuts, and then that the men 282 00:16:24,200 --> 00:16:27,400 Speaker 1: would take the nuts and they would go process the 283 00:16:27,480 --> 00:16:32,720 Speaker 1: nuts and they would make the premium on the on 284 00:16:32,800 --> 00:16:36,640 Speaker 1: the actual button. Right, we sort of say, hey, that's 285 00:16:36,720 --> 00:16:39,520 Speaker 1: not fair, that's not the way this should work. And 286 00:16:39,880 --> 00:16:43,280 Speaker 1: in Africa it's called women's gold right, and so if 287 00:16:43,280 --> 00:16:45,960 Speaker 1: it's women's gold, they should they should benefit from the 288 00:16:45,960 --> 00:16:49,080 Speaker 1: gold right. So we started to say, okay, we won't 289 00:16:49,200 --> 00:16:53,280 Speaker 1: just buy the the the finished products here. What we're 290 00:16:53,280 --> 00:16:56,360 Speaker 1: going to from from these sort of wholesalers. What we're 291 00:16:56,400 --> 00:16:57,640 Speaker 1: going to do is We're going to go to the 292 00:16:57,720 --> 00:16:59,800 Speaker 1: to the very beginning of the pyramid. We're going to 293 00:16:59,840 --> 00:17:02,280 Speaker 1: work with the women. We're going to train them. We're 294 00:17:02,280 --> 00:17:06,400 Speaker 1: going to provide equipment, We're going to provide safety, We're 295 00:17:06,480 --> 00:17:11,080 Speaker 1: going to provide infrastructure. We're going to build processing facilities. 296 00:17:11,240 --> 00:17:15,840 Speaker 1: We're going to invest in processing facilities alongside them so 297 00:17:15,880 --> 00:17:18,479 Speaker 1: that they can produce the finished product, they can store it, 298 00:17:18,840 --> 00:17:21,720 Speaker 1: they can have the capital to buy the to buy 299 00:17:21,760 --> 00:17:25,280 Speaker 1: the supply, and then we buy from them to finish, 300 00:17:25,600 --> 00:17:29,480 Speaker 1: to finish aye better. Right, And that program has now 301 00:17:29,720 --> 00:17:31,560 Speaker 1: impacted hundreds of thousands of points. 302 00:17:32,680 --> 00:17:36,680 Speaker 3: So the idea of selling right, like because alluding to 303 00:17:36,760 --> 00:17:40,000 Speaker 3: that part and I'm going to shit as well knowing 304 00:17:40,040 --> 00:17:42,240 Speaker 3: when to do it. But also I'm thinking back to 305 00:17:42,280 --> 00:17:45,520 Speaker 3: the time when it happened, when you sell, what was 306 00:17:45,560 --> 00:17:48,920 Speaker 3: the environment, right, because we're looking at now we see 307 00:17:48,960 --> 00:17:53,960 Speaker 3: companies sell. There's always critique, there's negative critique. I think 308 00:17:53,960 --> 00:17:56,359 Speaker 3: it has a lot to attribute to the lack of 309 00:17:56,480 --> 00:17:59,720 Speaker 3: education around it. I guess when you were in this process, 310 00:18:00,040 --> 00:18:03,080 Speaker 3: again knowing the time and of it, but was there 311 00:18:03,119 --> 00:18:06,359 Speaker 3: criticism at the time of yourself or like what was it? 312 00:18:06,680 --> 00:18:08,560 Speaker 1: Yeah, when we when we saw there was it was 313 00:18:08,600 --> 00:18:11,320 Speaker 1: tremendous criticism because it was it was like it was 314 00:18:11,359 --> 00:18:14,399 Speaker 1: like the first of it's the first of its of 315 00:18:14,440 --> 00:18:16,359 Speaker 1: its kind and of its size. I think before that 316 00:18:16,440 --> 00:18:20,120 Speaker 1: only BT had gotten that kind of recognition or got 317 00:18:20,560 --> 00:18:24,080 Speaker 1: gotten that kind of scale. And then the recognition around 318 00:18:24,240 --> 00:18:26,960 Speaker 1: around the exit and and there were the concerns. But 319 00:18:27,359 --> 00:18:29,760 Speaker 1: what I was alluding to and telling that story about 320 00:18:29,880 --> 00:18:33,639 Speaker 1: the supply chain was our business was built differently. Our 321 00:18:33,680 --> 00:18:36,880 Speaker 1: business was built so that we could invest back into 322 00:18:36,920 --> 00:18:39,359 Speaker 1: this community. So that was that was the first place 323 00:18:39,400 --> 00:18:41,600 Speaker 1: that we that we did that. Right, then we started 324 00:18:41,600 --> 00:18:45,680 Speaker 1: to recognize and realizing, hey, look there's all these there's 325 00:18:45,680 --> 00:18:49,040 Speaker 1: all these black women that are buying our product, right 326 00:18:49,600 --> 00:18:53,679 Speaker 1: and the same issues that those women in Africa have 327 00:18:53,960 --> 00:18:57,760 Speaker 1: are the same issues that black American women have here. 328 00:18:58,119 --> 00:19:00,439 Speaker 1: There's no access to capital for them. If they have 329 00:19:00,560 --> 00:19:04,040 Speaker 1: ideas of businesses that they want to run, there's nobody, 330 00:19:04,400 --> 00:19:07,240 Speaker 1: there's nobody providing them that capital. And remember now this 331 00:19:07,359 --> 00:19:09,719 Speaker 1: is back in the nineties, so it was even it 332 00:19:09,760 --> 00:19:13,000 Speaker 1: was even more foreign than it is today. Right, So 333 00:19:13,040 --> 00:19:16,119 Speaker 1: there was nobody, there was nobody that was really supporting 334 00:19:16,800 --> 00:19:23,240 Speaker 1: our community of women entrepreneurs in an organized way. So 335 00:19:23,280 --> 00:19:25,639 Speaker 1: we then said, Okay, what we're going to do is, 336 00:19:25,880 --> 00:19:28,320 Speaker 1: as we build this business, we're going to take ten 337 00:19:28,359 --> 00:19:31,840 Speaker 1: percent of our top line revenue against the brands that 338 00:19:31,840 --> 00:19:34,880 Speaker 1: we're putting through here, right, and we're going to invest 339 00:19:34,960 --> 00:19:40,960 Speaker 1: that back in African American women and in entrepreneurs in 340 00:19:41,000 --> 00:19:44,159 Speaker 1: their communities, right. And so that's what we started to do. 341 00:19:44,200 --> 00:19:46,040 Speaker 1: So we would go to we would go sell a 342 00:19:46,080 --> 00:19:50,639 Speaker 1: product to whatever retailer and say it was Walmart or 343 00:19:50,760 --> 00:19:54,240 Speaker 1: Target or CBS or whoever, and we say to them, Okay, 344 00:19:54,240 --> 00:19:56,680 Speaker 1: when we get on shelf, we're going to take ten 345 00:19:56,680 --> 00:19:58,840 Speaker 1: percent of this revenue. We're going to put it right 346 00:19:58,880 --> 00:20:00,399 Speaker 1: on the package so that people, no, we're going to 347 00:20:00,440 --> 00:20:02,760 Speaker 1: take tempests into this revenue, and we're going to go 348 00:20:02,840 --> 00:20:06,200 Speaker 1: invest it in these places. Right. So the first place 349 00:20:06,240 --> 00:20:09,760 Speaker 1: that we did that was around education. So we partnered 350 00:20:09,800 --> 00:20:15,360 Speaker 1: with with the Tuch School of School of Business and said, hey, 351 00:20:15,440 --> 00:20:18,639 Speaker 1: we want to build a program. They they already had 352 00:20:18,800 --> 00:20:24,000 Speaker 1: a an executive ED program, and we said, we want 353 00:20:24,000 --> 00:20:27,000 Speaker 1: to partner with you on this executive program, but we 354 00:20:27,040 --> 00:20:30,160 Speaker 1: want you to tailor it to the needs of black 355 00:20:30,160 --> 00:20:34,080 Speaker 1: women entrepreneurs, right. And so we worked with them to 356 00:20:34,680 --> 00:20:38,960 Speaker 1: develop that program. Right today, we've probably i'd lose try 357 00:20:38,960 --> 00:20:42,400 Speaker 1: to probably three four hundred women have gone through that 358 00:20:42,440 --> 00:20:45,919 Speaker 1: program today and that program still runs as we speak today. 359 00:20:46,280 --> 00:20:52,280 Speaker 1: So the idea there was, hey, we can help our 360 00:20:53,560 --> 00:21:02,000 Speaker 1: consumers and our community actually be better partners, better customers. 361 00:21:02,040 --> 00:21:04,880 Speaker 1: They can grow, they can scale, they can run their businesses, 362 00:21:04,920 --> 00:21:06,960 Speaker 1: they can do they can do these things, and so 363 00:21:07,240 --> 00:21:10,479 Speaker 1: we focus very heavily on that. But they would come 364 00:21:10,520 --> 00:21:14,120 Speaker 1: out of these programs and we all have heard this 365 00:21:14,640 --> 00:21:17,800 Speaker 1: I don't know how many times before, but they would 366 00:21:17,800 --> 00:21:21,560 Speaker 1: come out of these programs and be like, this is fantastic. 367 00:21:22,160 --> 00:21:25,200 Speaker 1: I now have the Tuck Network. I've now met all 368 00:21:25,240 --> 00:21:27,800 Speaker 1: these incredible black women that you guys have put through 369 00:21:27,840 --> 00:21:31,320 Speaker 1: this program. We have tons of ideas. My business is. 370 00:21:31,720 --> 00:21:33,720 Speaker 1: I can't wait to get back to my business. The 371 00:21:33,800 --> 00:21:35,720 Speaker 1: only problem is, now I know all this stuff. I 372 00:21:35,760 --> 00:21:39,160 Speaker 1: got no money, right, I can't go to the bank 373 00:21:39,200 --> 00:21:42,960 Speaker 1: and get the loan. All I need is twenty five 374 00:21:43,160 --> 00:21:47,080 Speaker 1: thirty thousand dollars right, And back then those numbers were 375 00:21:47,160 --> 00:21:50,920 Speaker 1: real right in helping and helping them get their businesses 376 00:21:50,960 --> 00:21:53,639 Speaker 1: off the ground. So we then started to rethink it 377 00:21:53,720 --> 00:21:57,080 Speaker 1: and say, you know this education piece. This is great, right, Like, 378 00:21:57,160 --> 00:22:01,760 Speaker 1: we're creating like a real entrepreneurial class of women here, 379 00:22:02,440 --> 00:22:07,200 Speaker 1: but they can't run their businesses because nobody will invest 380 00:22:07,240 --> 00:22:10,400 Speaker 1: in them. So we then said, okay, as the business grows, 381 00:22:11,240 --> 00:22:14,440 Speaker 1: we're going to continue to investment, not just in the education. 382 00:22:14,920 --> 00:22:16,720 Speaker 1: We're not going to take it up to invest in 383 00:22:16,760 --> 00:22:19,040 Speaker 1: them so they can run there, they can they can 384 00:22:19,080 --> 00:22:22,719 Speaker 1: develop and grow their businesses. So as we started to 385 00:22:22,760 --> 00:22:25,560 Speaker 1: do that, then we started to recognize how much greater 386 00:22:25,680 --> 00:22:28,960 Speaker 1: the need was than what it was that we even 387 00:22:29,040 --> 00:22:32,200 Speaker 1: thought when we started it, which then started to get 388 00:22:32,280 --> 00:22:35,439 Speaker 1: to thinking, well, we've built we've not built value in 389 00:22:35,520 --> 00:22:39,640 Speaker 1: this business, right, We've built significant value here. We need 390 00:22:39,680 --> 00:22:42,960 Speaker 1: to unlock that value so we can go and continue 391 00:22:43,000 --> 00:22:46,919 Speaker 1: this work of building out an economic infrastructure for the 392 00:22:46,960 --> 00:22:49,760 Speaker 1: women in our in our in our communities. Right. And 393 00:22:49,840 --> 00:22:53,119 Speaker 1: so that's that was the impetus of that thinking. So 394 00:22:53,160 --> 00:22:55,359 Speaker 1: we started to think about it that way and say, okay, 395 00:22:56,240 --> 00:22:59,880 Speaker 1: if we do this, that now allows us to go 396 00:23:00,119 --> 00:23:04,520 Speaker 1: create twenty shame oistures, right to go to go support 397 00:23:04,920 --> 00:23:08,760 Speaker 1: twenty shame oistures, and and how many lives can that 398 00:23:09,240 --> 00:23:13,439 Speaker 1: transform and and change? And so that was that was 399 00:23:13,560 --> 00:23:21,480 Speaker 1: that was the impetus for us. It hadn't been done before, 400 00:23:22,000 --> 00:23:24,879 Speaker 1: certainly not at that scale, right, And because of the 401 00:23:24,920 --> 00:23:27,439 Speaker 1: scale it was done at, it became very public. You know, 402 00:23:27,480 --> 00:23:30,359 Speaker 1: we're not we're not very public, but because of that, 403 00:23:30,400 --> 00:23:34,160 Speaker 1: it became it became very public. And there were sort 404 00:23:34,200 --> 00:23:37,120 Speaker 1: of three sides to it, right. It was the one 405 00:23:37,200 --> 00:23:42,800 Speaker 1: side of, well, you know they're selling out right, they've 406 00:23:42,840 --> 00:23:46,280 Speaker 1: they've they've sold out right, you build something and then 407 00:23:46,440 --> 00:23:48,520 Speaker 1: and then they sold that and and we should we 408 00:23:48,560 --> 00:23:52,840 Speaker 1: should probe what that means. Right. Then the the other 409 00:23:52,920 --> 00:23:57,720 Speaker 1: side of it was great, this is fantastic because we 410 00:23:57,760 --> 00:24:00,520 Speaker 1: don't see we don't see this. That was not as 411 00:24:00,640 --> 00:24:04,200 Speaker 1: loud as the you so you saw that piece, right, 412 00:24:04,760 --> 00:24:07,720 Speaker 1: And then there was the there was the yeah, I 413 00:24:07,800 --> 00:24:09,520 Speaker 1: hear what you say you're gonna go do, but I 414 00:24:09,560 --> 00:24:12,840 Speaker 1: don't believe it. Right, This is this is marketing, this 415 00:24:13,040 --> 00:24:18,199 Speaker 1: is this is this is talk. Right. And so we 416 00:24:18,240 --> 00:24:19,840 Speaker 1: actually did what we said we were going to do, 417 00:24:19,920 --> 00:24:22,240 Speaker 1: and we can we continue we continue to do it. 418 00:24:23,880 --> 00:24:28,879 Speaker 1: And for those that were excited and motivated and inspired 419 00:24:28,920 --> 00:24:33,840 Speaker 1: by it, I think we saw we saw a huge 420 00:24:33,960 --> 00:24:41,200 Speaker 1: uptake in businesses that were then thinking about hey, how 421 00:24:41,200 --> 00:24:44,760 Speaker 1: do we how do we become multi generational? Right? How 422 00:24:44,760 --> 00:24:48,120 Speaker 1: do we how do we come how do we create scale? Right? 423 00:24:48,280 --> 00:24:53,359 Speaker 1: So here's a pathway to scale, like like Shaane Morshure 424 00:24:53,400 --> 00:24:56,439 Speaker 1: has shown us how you can scale. And so you 425 00:24:56,520 --> 00:24:58,840 Speaker 1: saw then saw a ton of companies starting to do that, 426 00:24:58,880 --> 00:25:02,040 Speaker 1: and we can unpack that as well. And then there's 427 00:25:02,160 --> 00:25:08,000 Speaker 1: still the contingent that was very skeptical, right, and and 428 00:25:08,000 --> 00:25:13,680 Speaker 1: and I think in a lot of ways had been 429 00:25:14,880 --> 00:25:19,160 Speaker 1: I had been disappointed so many times before right around 430 00:25:19,920 --> 00:25:23,480 Speaker 1: products that they thought, hey, you know when when when 431 00:25:23,480 --> 00:25:25,600 Speaker 1: this company was doing this, they were focused. I mean 432 00:25:25,680 --> 00:25:29,760 Speaker 1: they went watering down the products. Product. Something change, something changed, 433 00:25:30,000 --> 00:25:33,480 Speaker 1: And that's not necessarily the case. I'm not here to 434 00:25:33,920 --> 00:25:36,440 Speaker 1: say that you know, things don't change over time, because 435 00:25:36,440 --> 00:25:41,199 Speaker 1: they do. But there's a there's a physiological change that 436 00:25:41,280 --> 00:25:46,160 Speaker 1: happens in the human body. Right, So when you're twenty two, 437 00:25:47,040 --> 00:25:50,520 Speaker 1: where your hair needs are are very different from after 438 00:25:50,600 --> 00:25:53,240 Speaker 1: you've had a baby, and you know you've you've gone 439 00:25:53,280 --> 00:25:55,800 Speaker 1: through certain life stages and then you move on, you 440 00:25:55,840 --> 00:25:58,199 Speaker 1: go on, and so then it's so so part of 441 00:25:58,240 --> 00:26:02,240 Speaker 1: that is the journey of the human being themselves to say, hey, oh, No, 442 00:26:02,359 --> 00:26:04,679 Speaker 1: this changed because it's not working the way that it was. 443 00:26:04,720 --> 00:26:07,800 Speaker 1: And it doesn't necessarily mean that the product change. The 444 00:26:08,880 --> 00:26:11,840 Speaker 1: human changed, right, And in some cases when you do 445 00:26:11,880 --> 00:26:13,960 Speaker 1: sell to these companies and that in some cases, in 446 00:26:14,000 --> 00:26:19,879 Speaker 1: most cases, they're finding ways to maximize their return. So 447 00:26:19,920 --> 00:26:22,840 Speaker 1: they're saying, Okay, were this company, we have this scale, 448 00:26:23,760 --> 00:26:27,080 Speaker 1: we can change this, change that, and we can, and 449 00:26:27,119 --> 00:26:29,200 Speaker 1: we can, and we can get a bigger return. 450 00:26:29,280 --> 00:26:32,600 Speaker 3: We changed this ingredient might cost as much, we get 451 00:26:32,600 --> 00:26:33,920 Speaker 3: more revenue if we add this one. 452 00:26:34,320 --> 00:26:37,000 Speaker 2: So let's have this conversation so that there's a three 453 00:26:37,000 --> 00:26:42,680 Speaker 2: pound Let's have this conversation a very black and white format. 454 00:26:43,320 --> 00:26:46,040 Speaker 2: There's a narrative that when black businesses sell their company 455 00:26:46,400 --> 00:26:49,760 Speaker 2: that they've sold out, right, Yeah, and you've been you've 456 00:26:49,800 --> 00:26:51,920 Speaker 2: sold the company, but you've also invested in a lot 457 00:26:51,920 --> 00:26:54,119 Speaker 2: of companies that have been purchased. 458 00:26:54,400 --> 00:26:59,439 Speaker 1: And sold more companies. Okay, yeah, meel Mayo Mayo. That 459 00:26:59,520 --> 00:26:59,880 Speaker 1: was someuming. 460 00:27:00,440 --> 00:27:02,520 Speaker 2: That was a recent one that was very you know, 461 00:27:03,080 --> 00:27:07,359 Speaker 2: being on Twitter, but an incredible couple of right money, 462 00:27:08,000 --> 00:27:16,359 Speaker 2: the most incredible definitely. So let's really examine this on 463 00:27:17,640 --> 00:27:23,879 Speaker 2: several different levels, right, Like the idea that we we 464 00:27:24,200 --> 00:27:26,880 Speaker 2: can never have generational wealth because we always sell out. 465 00:27:27,359 --> 00:27:31,120 Speaker 2: You don't see, that's not how generational wealth is created. 466 00:27:31,240 --> 00:27:33,760 Speaker 2: But I'm explaining each one, you know, all right, So 467 00:27:33,800 --> 00:27:34,600 Speaker 2: that's the first GOT three. 468 00:27:34,680 --> 00:27:37,960 Speaker 1: I'm a little passionate about that. That's the pain point. 469 00:27:37,960 --> 00:27:39,679 Speaker 2: That's the first one. That's the first one. That's the 470 00:27:39,680 --> 00:27:42,879 Speaker 2: first critique is that how can we ever have generational 471 00:27:42,920 --> 00:27:44,800 Speaker 2: wealth if we if we're selling out, we don't have 472 00:27:44,840 --> 00:27:46,800 Speaker 2: anything to pass down with your critiques to. 473 00:27:46,760 --> 00:27:56,399 Speaker 1: That, Well, look, I think there's history is littered with 474 00:27:59,440 --> 00:28:07,400 Speaker 1: black owned businesses that thought that way, waited too late 475 00:28:08,320 --> 00:28:11,840 Speaker 1: to take advantage of the wealth that they had created, right, 476 00:28:12,359 --> 00:28:15,720 Speaker 1: and are no longer around. Right, And they're not around 477 00:28:15,760 --> 00:28:19,080 Speaker 1: for a whole host of reasons. Right. Market dynamics change. 478 00:28:19,440 --> 00:28:22,040 Speaker 1: The biggest part of this, and the common thread is, 479 00:28:22,359 --> 00:28:24,440 Speaker 1: and we'll talk about this hopefully a little bit later, 480 00:28:25,280 --> 00:28:29,440 Speaker 1: the grace that is not given to the black entrepreneur, right, 481 00:28:30,040 --> 00:28:37,520 Speaker 1: which then takes away the opportunities that the black entrepreneur 482 00:28:37,600 --> 00:28:45,760 Speaker 1: could earn. Right, So most of these companies don't have 483 00:28:46,680 --> 00:28:54,520 Speaker 1: access to capital. To thirty thousand dollars, right, what about 484 00:28:54,520 --> 00:29:03,080 Speaker 1: to thirty million dollars? Right? There's probably ten fifteen black 485 00:29:03,480 --> 00:29:06,360 Speaker 1: entrepreneurs and businesses that you can that you can point 486 00:29:06,400 --> 00:29:09,800 Speaker 1: to that have raised more than fifty million dollars. Even 487 00:29:09,840 --> 00:29:16,800 Speaker 1: if that I'd be surprised, right. But the challenge with 488 00:29:16,880 --> 00:29:19,480 Speaker 1: that is that, say you were building something in the 489 00:29:19,880 --> 00:29:22,920 Speaker 1: in the seventies, and there's plenty of examples. There were great, 490 00:29:23,120 --> 00:29:32,560 Speaker 1: great brands in the seventies, Brown and Brothers, Luster Products, 491 00:29:33,160 --> 00:29:37,800 Speaker 1: Johnson Products, TCB like you can go on and on right, 492 00:29:37,880 --> 00:29:41,640 Speaker 1: And these these brands our mothers and grandmothers grew up 493 00:29:41,680 --> 00:29:47,440 Speaker 1: on right. Many of them had the same idea of 494 00:29:47,520 --> 00:29:51,960 Speaker 1: I'm going to pass this down from one generation to 495 00:29:52,080 --> 00:29:59,960 Speaker 1: the next, right, and they did that. And when demands change, 496 00:30:00,440 --> 00:30:05,000 Speaker 1: when tastes change, not all kids are equipped to run businesses. 497 00:30:05,920 --> 00:30:08,400 Speaker 1: Just because I had this child doesn't mean that this 498 00:30:08,520 --> 00:30:11,000 Speaker 1: child can now do the things that I did. And 499 00:30:11,120 --> 00:30:13,160 Speaker 1: is it even fair to put that burden on a 500 00:30:13,840 --> 00:30:19,200 Speaker 1: kid whose true calling may have been to be a doctor, right, 501 00:30:19,440 --> 00:30:22,760 Speaker 1: or to play a sport or to But now you 502 00:30:22,920 --> 00:30:25,680 Speaker 1: have to be tied to this business because we created 503 00:30:25,760 --> 00:30:30,760 Speaker 1: and this is how the family survives. Right. Many of 504 00:30:30,800 --> 00:30:35,959 Speaker 1: those businesses made it from one generation into the second 505 00:30:36,000 --> 00:30:42,440 Speaker 1: generation and then failed, right, Not necessarily not just because hey, 506 00:30:42,960 --> 00:30:45,560 Speaker 1: the second generation can do it. But it's a multitude 507 00:30:45,600 --> 00:30:48,920 Speaker 1: of things. Let's say the second generation was exceptionally running 508 00:30:48,960 --> 00:30:52,720 Speaker 1: the business. Right. Now you've built a business and this 509 00:30:52,960 --> 00:30:55,400 Speaker 1: was one of the things that kept me up at night. 510 00:30:55,760 --> 00:30:58,200 Speaker 1: Now you've built a business that's gone and taken share 511 00:30:59,080 --> 00:31:06,480 Speaker 1: away from a multinational corporation that believes that they own 512 00:31:06,560 --> 00:31:11,640 Speaker 1: that shelf space, right, and who's who's who's whose infrastructure 513 00:31:11,680 --> 00:31:14,960 Speaker 1: is set up to compete to maintain that shelf space 514 00:31:15,600 --> 00:31:20,080 Speaker 1: against competitors that have the same scale, in the same reach, right, 515 00:31:20,280 --> 00:31:24,760 Speaker 1: that have the same resources, the same the same paths 516 00:31:24,800 --> 00:31:27,959 Speaker 1: to market. Right. That's how they're set up. I'm not 517 00:31:27,960 --> 00:31:30,560 Speaker 1: saying they sit down and think, oh, here's this small brand, 518 00:31:30,640 --> 00:31:33,160 Speaker 1: let me go kill it. But their machine is built 519 00:31:33,680 --> 00:31:38,160 Speaker 1: to either eat or kill anything that comes on that 520 00:31:38,480 --> 00:31:42,120 Speaker 1: on that shelf space. So now I'm generation two. I've 521 00:31:42,160 --> 00:31:47,320 Speaker 1: now broken in. We'll use a brand like RS organic 522 00:31:47,360 --> 00:31:53,600 Speaker 1: Roots Stimulator. Perfect example. Organic Roots Stimulator came out of 523 00:31:53,920 --> 00:31:58,880 Speaker 1: soft Sheen Carson and Softing Carson built a beautiful brand. 524 00:31:59,360 --> 00:32:01,760 Speaker 1: They actually sold that brand to Laurel. They were one 525 00:32:01,800 --> 00:32:04,240 Speaker 1: of the first ones to sell to Lrel. I mean 526 00:32:04,440 --> 00:32:11,120 Speaker 1: is to sell to a multinational, right, and the Sun 527 00:32:12,040 --> 00:32:16,360 Speaker 1: started up a second brand called RS Organic Root Stimulator, right, 528 00:32:16,680 --> 00:32:23,600 Speaker 1: and it took off. Right. So Gary obviously highly one 529 00:32:23,640 --> 00:32:26,680 Speaker 1: of the most competent people I've ever met. Right, But 530 00:32:26,760 --> 00:32:35,600 Speaker 1: now you've got to go compete against Laoreel who owns Softsheet, right, 531 00:32:35,960 --> 00:32:39,880 Speaker 1: or you've got to go compete against Panteen, Or you 532 00:32:39,960 --> 00:32:43,200 Speaker 1: got to go and compete against Cream of Nature or 533 00:32:43,280 --> 00:32:49,040 Speaker 1: Revlon or whomever it is. Right. And they have access 534 00:32:49,080 --> 00:32:52,440 Speaker 1: to capital, they have the infrastructure to produce at scale. 535 00:32:52,720 --> 00:32:56,120 Speaker 1: They've been doing it for you know, forty fifty some 536 00:32:56,200 --> 00:32:58,239 Speaker 1: of them one hundreds of years. If you look at 537 00:32:58,280 --> 00:33:01,160 Speaker 1: a p ANDNG, it's like hundreds of years. And so 538 00:33:01,480 --> 00:33:04,360 Speaker 1: how do you compete against that when you can't go 539 00:33:05,000 --> 00:33:09,560 Speaker 1: to your local bank and get a twenty million dollar loan, right, 540 00:33:09,800 --> 00:33:14,400 Speaker 1: or go to a fund and get a fifty million 541 00:33:14,440 --> 00:33:19,240 Speaker 1: dollar investment to go scale a business like that, Right, 542 00:33:19,360 --> 00:33:25,040 Speaker 1: So you run into these structural challenges. Right. So you 543 00:33:25,080 --> 00:33:27,680 Speaker 1: have two things. You have, Hey, does the next generation 544 00:33:27,760 --> 00:33:29,600 Speaker 1: actually want to do it? And if the next generation 545 00:33:29,720 --> 00:33:32,720 Speaker 1: can actually do it, are they going to have access 546 00:33:32,720 --> 00:33:35,360 Speaker 1: to the resources in the capitol to do it? And 547 00:33:35,480 --> 00:33:39,440 Speaker 1: when you come from our community. If you've built a 548 00:33:39,480 --> 00:33:42,400 Speaker 1: business that's doing ten million dollars a year, twenty million 549 00:33:42,480 --> 00:33:46,120 Speaker 1: dollars a year, thirty million dollars a year, that oftentimes 550 00:33:46,200 --> 00:33:49,360 Speaker 1: is probably the largest black owned business in your neighborhood, 551 00:33:49,440 --> 00:33:54,239 Speaker 1: in your community, maybe even in your state. Right. And 552 00:33:54,320 --> 00:33:56,840 Speaker 1: so as a community we look at it and say, wow, 553 00:33:56,880 --> 00:33:59,800 Speaker 1: they're doing so well, and they're so you know, they 554 00:34:00,000 --> 00:34:04,120 Speaker 1: they've gotten so big. But to the broader marketplace, that says, hey, 555 00:34:04,520 --> 00:34:07,840 Speaker 1: you guys have unlocked something here that is taking away 556 00:34:07,880 --> 00:34:12,080 Speaker 1: shelf space from my business. I need to either acquire it, 557 00:34:12,600 --> 00:34:15,000 Speaker 1: or I need to knock it off, or I somehow 558 00:34:15,000 --> 00:34:19,360 Speaker 1: need to compete against it, because that's how we survive. 559 00:34:20,280 --> 00:34:23,440 Speaker 1: And so you end up now in an environment where 560 00:34:23,880 --> 00:34:28,239 Speaker 1: you may be a big fish in our world, but 561 00:34:28,280 --> 00:34:31,000 Speaker 1: when you hit the when you hit the larger world, 562 00:34:31,000 --> 00:34:33,160 Speaker 1: it's it's a much it's a much different game, and 563 00:34:33,200 --> 00:34:37,680 Speaker 1: it becomes much much harder for these companies, for our 564 00:34:37,680 --> 00:34:42,040 Speaker 1: companies to compete. And then the other problem that we 565 00:34:42,160 --> 00:34:48,759 Speaker 1: have is talent. Right, So, if you think about what 566 00:34:48,920 --> 00:34:58,440 Speaker 1: it takes to become a an executive inside of a 567 00:34:58,840 --> 00:35:03,839 Speaker 1: of a corporation, right, the investment in your education, right, 568 00:35:04,040 --> 00:35:10,120 Speaker 1: the student loans that you have, the uh, the investment 569 00:35:10,160 --> 00:35:13,279 Speaker 1: in self development, the things that you have to go 570 00:35:13,400 --> 00:35:17,840 Speaker 1: through in those in those organizations, because many places you 571 00:35:17,880 --> 00:35:21,319 Speaker 1: don't feel a sense of belonging, you don't have the 572 00:35:21,400 --> 00:35:25,520 Speaker 1: same levels of mentorship, it's not the same access to 573 00:35:25,520 --> 00:35:28,359 Speaker 1: to getting pulled up. So you're you're you're clawing your 574 00:35:28,360 --> 00:35:30,880 Speaker 1: way up every day. Right, you have to be, as 575 00:35:30,920 --> 00:35:32,759 Speaker 1: our parents used to tell us, you got to be 576 00:35:32,800 --> 00:35:35,480 Speaker 1: six times as good as the next guy just to 577 00:35:35,520 --> 00:35:38,800 Speaker 1: get to first base, right, Like, you've got to literally 578 00:35:38,880 --> 00:35:43,640 Speaker 1: be that much better. Right. And then you think, well, 579 00:35:45,160 --> 00:35:48,680 Speaker 1: I'd love to go work for a block owned business, right, 580 00:35:50,000 --> 00:35:53,439 Speaker 1: And you stop to think about it and realize, hey, yeah, 581 00:35:53,480 --> 00:35:56,680 Speaker 1: that business may not be able to get the capital 582 00:35:56,760 --> 00:35:58,239 Speaker 1: that is going to take to get from point A 583 00:35:58,320 --> 00:36:00,719 Speaker 1: to point B. So now what I've done is I've 584 00:36:01,080 --> 00:36:05,160 Speaker 1: I'm going to take a risk on all that I've 585 00:36:05,200 --> 00:36:11,759 Speaker 1: built here, on all of the uh the cost of 586 00:36:11,800 --> 00:36:15,279 Speaker 1: my education. Right, I now have two kids that I've 587 00:36:15,280 --> 00:36:18,799 Speaker 1: got to put through through college or or or other 588 00:36:19,120 --> 00:36:25,120 Speaker 1: other sort of familiar obligations. And so then the really 589 00:36:25,160 --> 00:36:29,080 Speaker 1: great talent starts to think, well, that's just too much 590 00:36:29,080 --> 00:36:31,680 Speaker 1: of a risk because I don't know if that company 591 00:36:32,440 --> 00:36:34,799 Speaker 1: can survive, right, I don't know if they can get 592 00:36:34,800 --> 00:36:37,120 Speaker 1: the capital that they need. And we're seeing that all 593 00:36:37,160 --> 00:36:40,799 Speaker 1: around us today. Right, So that's that's that's that's the 594 00:36:40,920 --> 00:36:43,799 Speaker 1: other thing that goes into that into that mindset when 595 00:36:43,840 --> 00:36:46,239 Speaker 1: you talk about going from one generation to the next, right, 596 00:36:46,280 --> 00:36:49,440 Speaker 1: it's like how do how do you do it? And 597 00:36:49,480 --> 00:36:52,520 Speaker 1: there's a reason that so few are able to do it? 598 00:36:53,840 --> 00:36:58,080 Speaker 2: So and then also talk about like how public opendon 599 00:36:58,560 --> 00:37:02,400 Speaker 2: can actually sway even the future valuations of a company, 600 00:37:02,440 --> 00:37:05,719 Speaker 2: Like if somebody's getting targeted on Twitter, like the next 601 00:37:05,719 --> 00:37:09,719 Speaker 2: person that sells their company, the company that purchases that 602 00:37:09,880 --> 00:37:12,160 Speaker 2: is going to say, Okay, well I'm gonna have to 603 00:37:12,200 --> 00:37:14,359 Speaker 2: buy it at a discount because I know that there's 604 00:37:14,400 --> 00:37:19,640 Speaker 2: gonna be backlash. Yeah, right, So that's actually hurting black founders. 605 00:37:20,040 --> 00:37:21,520 Speaker 2: It hurts, It hurts trumental. 606 00:37:21,719 --> 00:37:24,560 Speaker 1: It doesn't just hurt black founders, it hurts the black 607 00:37:24,600 --> 00:37:29,360 Speaker 1: community period because I think what we don't we don't 608 00:37:29,680 --> 00:37:35,000 Speaker 1: truly one of the things to really appreciate and understand 609 00:37:35,760 --> 00:37:39,560 Speaker 1: is what impact can a business or does a business 610 00:37:39,840 --> 00:37:47,000 Speaker 1: like Mael have on their community in Indiana? Right, the 611 00:37:47,120 --> 00:37:50,320 Speaker 1: jobs that they provide. And it's not just the jobs 612 00:37:50,320 --> 00:37:54,440 Speaker 1: that they provide, and and and and the income that 613 00:37:54,520 --> 00:37:56,719 Speaker 1: they make, but it's also that you're in a safe, 614 00:37:56,719 --> 00:38:01,640 Speaker 1: comfortable environment to work in, right, And that is that 615 00:38:01,719 --> 00:38:07,000 Speaker 1: is priceless, Right. But I think what to getting back 616 00:38:07,000 --> 00:38:13,480 Speaker 1: to your point, I think today many entrepreneurs a driving 617 00:38:13,560 --> 00:38:20,279 Speaker 1: factor and why they want to sell is because they're afraid, right, 618 00:38:20,560 --> 00:38:23,440 Speaker 1: They're afraid the things that I just talk about. Am 619 00:38:23,440 --> 00:38:26,320 Speaker 1: I going to be able to get the capital to continue? 620 00:38:26,840 --> 00:38:29,600 Speaker 1: Am I going to be Is the market going to 621 00:38:29,719 --> 00:38:32,160 Speaker 1: change on me? And I'm not going to be able 622 00:38:32,200 --> 00:38:34,560 Speaker 1: to react? Am I going to be able to get 623 00:38:34,600 --> 00:38:38,960 Speaker 1: the type of talent support that I need to run this? 624 00:38:39,480 --> 00:38:43,279 Speaker 1: And more than anything else, if my community turns on me, 625 00:38:44,080 --> 00:38:46,600 Speaker 1: am I going to be able to stay in business? Right? 626 00:38:46,719 --> 00:38:50,800 Speaker 1: And recently we've seen examples of where the community turns 627 00:38:51,120 --> 00:38:55,200 Speaker 1: and the business can't recover or the individual can't recover, 628 00:38:55,320 --> 00:38:59,680 Speaker 1: therefore the business can't recover, right, And so I think 629 00:38:59,719 --> 00:39:02,480 Speaker 1: you you put those you put those factors in there, 630 00:39:02,960 --> 00:39:06,920 Speaker 1: and it's a very very it's a very very harsh 631 00:39:07,000 --> 00:39:10,759 Speaker 1: environment for black entrepreneurs, right because the places that you 632 00:39:10,760 --> 00:39:15,600 Speaker 1: should find comfort oftentimes you don't you don't get that comfort, right, 633 00:39:15,680 --> 00:39:18,160 Speaker 1: you don't get that grace, you don't get that you 634 00:39:18,160 --> 00:39:22,160 Speaker 1: don't get that forgiveness, right, and you don't have the 635 00:39:22,400 --> 00:39:26,520 Speaker 1: access to the things that can help solve the problem. Right. 636 00:39:26,640 --> 00:39:29,120 Speaker 1: So it's it's a double it's a double edged sword. 637 00:39:29,560 --> 00:39:31,480 Speaker 1: But I believe a lot of I mean, when we 638 00:39:31,719 --> 00:39:34,359 Speaker 1: I give you the reasons why we did what we did, 639 00:39:35,560 --> 00:39:39,799 Speaker 1: and we caught a lot of backlash for for selling, right, 640 00:39:40,280 --> 00:39:43,600 Speaker 1: and when we were selling the business, were very clear 641 00:39:43,640 --> 00:39:50,400 Speaker 1: and saying we're going to unlock wealth to invest in 642 00:39:50,400 --> 00:39:53,560 Speaker 1: in in black businesses. And I think to date we've 643 00:39:53,560 --> 00:39:59,120 Speaker 1: probably invested more in black businesses than just about any 644 00:39:59,160 --> 00:40:01,000 Speaker 1: fund out there. There you're up there. 645 00:40:01,239 --> 00:40:05,759 Speaker 3: I mean, the fear sounds like it comes from the 646 00:40:05,840 --> 00:40:10,880 Speaker 3: grace conversation, right, or the lack thereof grace conversation, because 647 00:40:11,480 --> 00:40:14,480 Speaker 3: we're not afforded the ability to make a mistake because 648 00:40:14,480 --> 00:40:17,680 Speaker 3: of that, if we do, what will happen? Right, or 649 00:40:17,719 --> 00:40:20,840 Speaker 3: I might sell because I'm at the point where I 650 00:40:20,880 --> 00:40:22,600 Speaker 3: haven't made the mistake. So let me get out while 651 00:40:22,640 --> 00:40:25,520 Speaker 3: in my head, Yeah, what what I mean, You've You've 652 00:40:25,960 --> 00:40:28,400 Speaker 3: invested in a lot of businesses you've seen them not 653 00:40:28,480 --> 00:40:30,799 Speaker 3: be afforded that lack of grace. What do you say 654 00:40:30,920 --> 00:40:35,399 Speaker 3: to both populations, the people who are not extending it 655 00:40:35,560 --> 00:40:37,799 Speaker 3: into the entrepreneur who's actually living in it. 656 00:40:38,120 --> 00:40:44,160 Speaker 1: Yeah, Look, I think I think it's where we're getting 657 00:40:44,200 --> 00:40:49,680 Speaker 1: to a place in our society where we're forgetting that 658 00:40:49,840 --> 00:40:52,920 Speaker 1: the only way our ancestors got through this environment was 659 00:40:52,960 --> 00:40:56,759 Speaker 1: by loving each other, right, and and that's the only way. 660 00:40:56,880 --> 00:40:59,759 Speaker 1: That's that's and that's that's what we need to that's 661 00:40:59,760 --> 00:41:02,879 Speaker 1: what we need to stick with, right. It's we can 662 00:41:02,960 --> 00:41:11,319 Speaker 1: be we can be critical, right, especially if that is 663 00:41:11,360 --> 00:41:15,279 Speaker 1: to help you get better. There's there's no there's no 664 00:41:15,320 --> 00:41:19,560 Speaker 1: I mean I take it all the time. I enjoy 665 00:41:19,960 --> 00:41:22,719 Speaker 1: learning and saying hey, oh I missed that, Oh we 666 00:41:22,719 --> 00:41:25,160 Speaker 1: could have done that better, Oh we should do this. 667 00:41:25,160 --> 00:41:31,120 Speaker 1: This is differently, right, That's different from when there's sort 668 00:41:31,160 --> 00:41:35,319 Speaker 1: of this it's it's so venomous that you can't see 669 00:41:35,360 --> 00:41:38,640 Speaker 1: past it that that you then the message gets lost, right, 670 00:41:38,680 --> 00:41:40,880 Speaker 1: and now it's it's it's fight or flight, and you 671 00:41:40,960 --> 00:41:43,520 Speaker 1: get you get defensive and and you lose it. I 672 00:41:43,760 --> 00:41:46,239 Speaker 1: think that there's a way for us to help each 673 00:41:46,280 --> 00:41:53,640 Speaker 1: other get better through through love and care and hard conversations. Right, 674 00:41:53,680 --> 00:41:57,640 Speaker 1: You've got to have the hard conversations, but it's not 675 00:41:57,880 --> 00:42:02,239 Speaker 1: always this sort of black and white thing, right. So 676 00:42:02,320 --> 00:42:05,520 Speaker 1: that so that's that's that's the way that there's like. 677 00:42:07,400 --> 00:42:10,000 Speaker 3: I guess it's a reconciliation moment, right, Like there must 678 00:42:10,000 --> 00:42:14,680 Speaker 3: be internal healing because the criticism a lot of times, yeah, 679 00:42:14,719 --> 00:42:16,359 Speaker 3: it can be fair and you can learn from it, 680 00:42:16,400 --> 00:42:19,719 Speaker 3: but when it's vile and there's no idea of hey, 681 00:42:20,480 --> 00:42:23,520 Speaker 3: if that gets torn down, you know, there's not not 682 00:42:23,600 --> 00:42:24,759 Speaker 3: anything coming after it. 683 00:42:25,120 --> 00:42:26,080 Speaker 1: Yeah, I don't do you. 684 00:42:26,160 --> 00:42:28,239 Speaker 3: I mean, I feel like that's not part of the 685 00:42:28,280 --> 00:42:32,319 Speaker 3: consciousness of that population that is creating that. 686 00:42:32,880 --> 00:42:37,360 Speaker 1: What are your thoughts? I mean, I I think it's 687 00:42:37,760 --> 00:42:40,600 Speaker 1: I think for people that say that or that that 688 00:42:40,600 --> 00:42:44,720 Speaker 1: that behave that way, I don't think they understand how 689 00:42:45,000 --> 00:42:51,279 Speaker 1: hard it is to actually build these things, right, And 690 00:42:53,719 --> 00:42:58,799 Speaker 1: even if they understand how hard it is to build it, 691 00:42:58,800 --> 00:43:03,160 Speaker 1: it is it is imperative that you still try to 692 00:43:03,239 --> 00:43:08,160 Speaker 1: preserve what it is that's been built. Right. There's you 693 00:43:08,160 --> 00:43:10,720 Speaker 1: don't need to burn this down to go build something else. 694 00:43:11,239 --> 00:43:13,680 Speaker 1: I look around at other communities, I look around in 695 00:43:13,760 --> 00:43:18,040 Speaker 1: other places. That's not what I see happening, right, And 696 00:43:18,080 --> 00:43:22,280 Speaker 1: so it used to be that we could take comfort 697 00:43:22,320 --> 00:43:27,400 Speaker 1: and solace, we can retreat back inside, get our strength, 698 00:43:27,440 --> 00:43:30,400 Speaker 1: and then go back out and fight. Right, if we 699 00:43:30,440 --> 00:43:34,640 Speaker 1: get to a place of where, you know, there's nowhere 700 00:43:34,640 --> 00:43:37,439 Speaker 1: for me to retreat, right, there's there's no where, there's 701 00:43:37,440 --> 00:43:39,879 Speaker 1: nowhere to take solace, there's no way to regroup, there's 702 00:43:39,880 --> 00:43:43,920 Speaker 1: no way to to recuperate. Right, there's no safe environment. 703 00:43:44,000 --> 00:43:47,600 Speaker 1: Because the community that I've built is Look, I've I've 704 00:43:48,239 --> 00:43:51,399 Speaker 1: met tons of entrepreneurs, We've invested in tons of them. 705 00:43:51,840 --> 00:43:54,239 Speaker 1: We spend a ton of time with them, like like 706 00:43:54,280 --> 00:43:57,280 Speaker 1: we do with each other, talking about hard things, talking 707 00:43:57,280 --> 00:43:59,839 Speaker 1: about challenges, how do we work together, how do we 708 00:44:00,360 --> 00:44:02,319 Speaker 1: how do we figure this out? How do we how 709 00:44:02,320 --> 00:44:05,359 Speaker 1: do we move forward? If that's not what we're fostering, 710 00:44:05,880 --> 00:44:07,480 Speaker 1: then we've got no chance. 711 00:44:08,680 --> 00:44:12,400 Speaker 2: So but yeah, more like let's let's break this down 712 00:44:12,440 --> 00:44:13,960 Speaker 2: a little bit more as far as the grace that 713 00:44:14,040 --> 00:44:17,680 Speaker 2: black businesses are not given because a company like Meta, 714 00:44:17,960 --> 00:44:20,600 Speaker 2: you know, has billion dollar lossuit where they were actually 715 00:44:20,640 --> 00:44:27,239 Speaker 2: selling people's data and nobody actually unstalled Instagram, Yeah, or 716 00:44:27,320 --> 00:44:31,440 Speaker 2: you know Apple, you know has glitches every single iPhone 717 00:44:31,480 --> 00:44:34,239 Speaker 2: that comes out right and purposely messed it up. As 718 00:44:34,239 --> 00:44:37,000 Speaker 2: far as for Android users, there's not a mass to 719 00:44:37,040 --> 00:44:40,560 Speaker 2: get rid of iPhones. When Mercedes Benz has a recall, 720 00:44:40,840 --> 00:44:45,000 Speaker 2: nobody stops buying Mercedes bins. But it's like a T 721 00:44:45,160 --> 00:44:49,560 Speaker 2: shirt comes three weeks late, and it's like you make 722 00:44:49,560 --> 00:44:53,160 Speaker 2: a TikTok video to actually bash the company and say 723 00:44:53,200 --> 00:44:54,839 Speaker 2: how poor And this is why you don't buy from 724 00:44:54,880 --> 00:44:58,560 Speaker 2: black businesses because black people don't know how to handle 725 00:44:58,719 --> 00:45:07,280 Speaker 2: business the right way. So like explain that, because that's 726 00:45:07,320 --> 00:45:10,800 Speaker 2: that's the level of not only grace that's not given, 727 00:45:10,880 --> 00:45:16,400 Speaker 2: but it's it's it's campaigns that's run out of the 728 00:45:16,520 --> 00:45:20,520 Speaker 2: enjoyment of seeing people fail when that same energy is 729 00:45:20,560 --> 00:45:26,280 Speaker 2: never put into organizations and companies that have historically made 730 00:45:26,520 --> 00:45:30,080 Speaker 2: ten times worse of a of a of a blunder, 731 00:45:30,280 --> 00:45:35,479 Speaker 2: yeah than somebody mismanaging, you know, things on a small 732 00:45:35,520 --> 00:45:36,120 Speaker 2: business level. 733 00:45:37,000 --> 00:45:40,759 Speaker 1: Yeah. Look, I I don't know what the solution is, 734 00:45:41,400 --> 00:45:47,960 Speaker 1: but I can tell you there's a lot of mistrust 735 00:45:48,280 --> 00:45:54,560 Speaker 1: in our community, and some of it earned and some 736 00:45:54,640 --> 00:45:59,240 Speaker 1: of it not right. But the way that I choose 737 00:45:59,280 --> 00:46:03,000 Speaker 1: to live, and I I think the way that is 738 00:46:04,440 --> 00:46:07,560 Speaker 1: grace is that word is that word grace because the 739 00:46:08,200 --> 00:46:12,920 Speaker 1: challenges that those businesses are facing and those individuals that 740 00:46:13,000 --> 00:46:16,960 Speaker 1: are running those businesses are facing just to get that 741 00:46:17,080 --> 00:46:20,439 Speaker 1: product on the market that you're so proud to see 742 00:46:20,480 --> 00:46:22,319 Speaker 1: when you see it, like when you see that T 743 00:46:22,480 --> 00:46:25,600 Speaker 1: shirt or you see that dress, or you see that scar, 744 00:46:25,960 --> 00:46:29,200 Speaker 1: or you see that shampoo or that like the pride 745 00:46:29,200 --> 00:46:31,640 Speaker 1: that you feel because you know how hard it is 746 00:46:31,719 --> 00:46:36,640 Speaker 1: to get it there. Right, the grace has to be 747 00:46:36,760 --> 00:46:40,080 Speaker 1: come in to help us sustain it, you know, it 748 00:46:40,120 --> 00:46:42,920 Speaker 1: has to come in to help us pick it up 749 00:46:42,920 --> 00:46:46,520 Speaker 1: and grow it right, and not when it becomes successful. 750 00:46:46,800 --> 00:46:50,120 Speaker 1: You know, just because somebody's business gets successful doesn't mean 751 00:46:50,160 --> 00:46:52,880 Speaker 1: that they stop caring about the people that they've always 752 00:46:52,920 --> 00:46:55,680 Speaker 1: cared about. Doesn't mean that they stop wanting to solve 753 00:46:55,719 --> 00:47:01,360 Speaker 1: the problems that they're solving right now, dealing at a 754 00:47:01,360 --> 00:47:03,920 Speaker 1: whole other level, what a whole other set of problems 755 00:47:04,320 --> 00:47:08,000 Speaker 1: that they haven't dealt with before, and that they may 756 00:47:08,040 --> 00:47:10,560 Speaker 1: not have a network around them that has dealt with 757 00:47:10,640 --> 00:47:13,640 Speaker 1: it before, So they may not have the good fortune 758 00:47:14,040 --> 00:47:15,640 Speaker 1: of you being able to pick up the phone and 759 00:47:15,680 --> 00:47:18,759 Speaker 1: call me and say, hey, rich here's what I'm dealing with. 760 00:47:19,040 --> 00:47:20,920 Speaker 1: How do we how have you solved it right? How 761 00:47:20,960 --> 00:47:23,440 Speaker 1: do you get to it? They may not have that 762 00:47:23,560 --> 00:47:26,560 Speaker 1: around them, right, They may not have that person in 763 00:47:26,600 --> 00:47:31,320 Speaker 1: their organization that has run a business like this somewhere 764 00:47:31,360 --> 00:47:33,520 Speaker 1: else and has that expertise because of what I said 765 00:47:33,560 --> 00:47:36,680 Speaker 1: earlier is the risk of people coming over and that 766 00:47:36,760 --> 00:47:40,080 Speaker 1: gets that becomes a very lonely place, right. So now 767 00:47:40,080 --> 00:47:44,399 Speaker 1: you're seeing women saying and men saying, hey, you know what, 768 00:47:45,320 --> 00:47:47,879 Speaker 1: I'm just going to shut it down. I'm just I'm 769 00:47:47,920 --> 00:47:51,200 Speaker 1: just gonna pause right because I can't. I can't do it. 770 00:47:52,040 --> 00:47:58,440 Speaker 1: And that's not what our community wants. That's very detrimental 771 00:47:58,520 --> 00:48:02,000 Speaker 1: to our to our community actually out of time where 772 00:48:02,640 --> 00:48:08,520 Speaker 1: we're under pressure from. So like we're talking about unemployment 773 00:48:08,600 --> 00:48:12,759 Speaker 1: rate is seven point seven percent for black people right now, right, 774 00:48:13,440 --> 00:48:18,480 Speaker 1: that's double right, what it is for the white community. 775 00:48:19,200 --> 00:48:24,960 Speaker 1: Right six hundred seven hundred thousand women losing their jobs, 776 00:48:25,000 --> 00:48:28,760 Speaker 1: are being displaced from their jobs. That's real economic pressure 777 00:48:28,800 --> 00:48:33,320 Speaker 1: that we're feeling. Right between the unemployment, the direct loss 778 00:48:33,360 --> 00:48:36,560 Speaker 1: of DII means that the contracts that you were able 779 00:48:36,600 --> 00:48:39,360 Speaker 1: to go bid for on a on a on a 780 00:48:39,480 --> 00:48:41,960 Speaker 1: more even playing field, you can no longer bid for 781 00:48:42,080 --> 00:48:44,080 Speaker 1: in a more even playing field. And that's got nothing 782 00:48:44,120 --> 00:48:46,239 Speaker 1: to do with race. It's got to do with economics. 783 00:48:46,520 --> 00:48:49,720 Speaker 1: If I don't have the capital to put the presentation together, 784 00:48:50,760 --> 00:48:54,120 Speaker 1: to drive the programs to build the infrastructure, I'm not 785 00:48:54,200 --> 00:48:55,600 Speaker 1: going to be able to I'm not going to be 786 00:48:55,640 --> 00:48:58,399 Speaker 1: able to win that. Right. Then you add in their 787 00:48:58,800 --> 00:49:01,840 Speaker 1: you know, healthcare, right, and the cost of what that is. 788 00:49:01,920 --> 00:49:05,000 Speaker 1: So you take a population that has a high unemployment 789 00:49:05,120 --> 00:49:11,120 Speaker 1: rate that's now losing its businesses. You add in that 790 00:49:12,040 --> 00:49:17,319 Speaker 1: we're disproportionately impacted by these health issues. Right. So now 791 00:49:17,920 --> 00:49:20,279 Speaker 1: you know every time I got is going to just 792 00:49:20,640 --> 00:49:22,879 Speaker 1: helping me stay alive or taking care of my mother, 793 00:49:23,040 --> 00:49:25,360 Speaker 1: or taking care of my father. And you start to 794 00:49:25,440 --> 00:49:29,040 Speaker 1: add these things together, and we're ending up in a 795 00:49:29,200 --> 00:49:33,200 Speaker 1: place of extreme economic destabilization. 796 00:49:33,760 --> 00:49:33,880 Speaker 3: Right. 797 00:49:34,040 --> 00:49:37,719 Speaker 1: And so all of that coming together puts a lot 798 00:49:37,800 --> 00:49:40,960 Speaker 1: of pressure not just on not just on the business, 799 00:49:41,040 --> 00:49:42,000 Speaker 1: but on the individuals. 800 00:49:42,320 --> 00:49:49,480 Speaker 3: Is that forecast a population that is predominantly going to 801 00:49:49,560 --> 00:49:53,640 Speaker 3: shy away from entrepreneurship careers. We had a conversation about 802 00:49:53,640 --> 00:49:56,080 Speaker 3: AI and the impact that it's going to happen. How 803 00:49:56,320 --> 00:49:58,080 Speaker 3: at some point everybody's going to have to have an 804 00:49:58,200 --> 00:50:02,880 Speaker 3: entrepreneurial journey based on that, it feels like, No, that 805 00:50:03,080 --> 00:50:05,279 Speaker 3: doesn't seem like it's going to be the path. In fact, 806 00:50:05,520 --> 00:50:07,480 Speaker 3: there's going to be more of us that are going 807 00:50:07,560 --> 00:50:10,480 Speaker 3: to be employees after employee after employee. 808 00:50:10,719 --> 00:50:14,800 Speaker 1: Yeah, yeah, I mean that's that's where we're headed unless 809 00:50:14,840 --> 00:50:18,400 Speaker 1: we course correct, right, and we've got a course correct 810 00:50:18,480 --> 00:50:23,080 Speaker 1: internally right amongst ourselves and within our community, so that 811 00:50:23,239 --> 00:50:26,520 Speaker 1: we can go out right and go and go fight 812 00:50:26,640 --> 00:50:28,600 Speaker 1: for these things to go go out and fight to 813 00:50:28,640 --> 00:50:30,600 Speaker 1: get the capitol, go out and fight to get the 814 00:50:30,680 --> 00:50:33,359 Speaker 1: shelf space, go out and fight right like we've we've 815 00:50:33,440 --> 00:50:37,000 Speaker 1: got to fix that internally. And quite frankly, you know, 816 00:50:38,280 --> 00:50:45,880 Speaker 1: I don't believe that this is an overwhelming part of 817 00:50:45,960 --> 00:50:48,160 Speaker 1: our community. I think it's a small part of it, 818 00:50:48,239 --> 00:50:50,640 Speaker 1: But I think it's a loud part, right, and so 819 00:50:50,960 --> 00:50:54,440 Speaker 1: it becomes something that you you you can't get away from. 820 00:50:54,960 --> 00:50:58,480 Speaker 1: But there's also lessons to be learned in there, right. 821 00:50:58,560 --> 00:51:01,160 Speaker 1: It's it's not to say, hey that these things don't matter, 822 00:51:01,360 --> 00:51:03,279 Speaker 1: that there's lessons to be learned in there. 823 00:51:03,920 --> 00:51:06,800 Speaker 2: Well, it's the vocal, vocal minority of us, yeah, but 824 00:51:07,360 --> 00:51:09,520 Speaker 2: I mean as far as the but it's it's harmful 825 00:51:09,960 --> 00:51:15,080 Speaker 2: no for sure. Even that, yeah, mentioned the more employees. 826 00:51:15,080 --> 00:51:17,320 Speaker 2: I don't know if we're can have more employees because unemployment. 827 00:51:17,600 --> 00:51:21,960 Speaker 2: To talk about that, talk about the disproportion as far 828 00:51:22,080 --> 00:51:26,600 Speaker 2: as black unemployment white unemployment, how alarming that is? How 829 00:51:26,800 --> 00:51:28,400 Speaker 2: you know your thoughts on that? 830 00:51:28,800 --> 00:51:32,359 Speaker 1: Yeah, Well, I mean it's it's the gap is growing 831 00:51:32,400 --> 00:51:36,640 Speaker 1: wider right right now, it's it's two x plus, right, 832 00:51:36,719 --> 00:51:38,520 Speaker 1: and that that gap is growing wider. 833 00:51:38,600 --> 00:51:41,239 Speaker 2: So there's two times more black people that's unemployed than 834 00:51:41,280 --> 00:51:44,239 Speaker 2: white people as a percentage. Yet as a percentage, it's 835 00:51:44,280 --> 00:51:45,680 Speaker 2: like eight percent of black people. 836 00:51:46,280 --> 00:51:49,880 Speaker 1: It's seven point seven, seven point seven, seven point eight 837 00:51:49,960 --> 00:51:51,759 Speaker 1: depending on what they a round it to eight. 838 00:51:51,920 --> 00:51:54,839 Speaker 2: Yeah, and it's like four percent of white people three 839 00:51:54,960 --> 00:51:56,360 Speaker 2: point three point something. 840 00:51:56,760 --> 00:51:56,960 Speaker 1: Yeah. 841 00:51:57,320 --> 00:52:00,680 Speaker 2: So black unemployment is two times that of white people. Yeah, 842 00:52:01,040 --> 00:52:01,680 Speaker 2: and it's growing. 843 00:52:01,920 --> 00:52:04,000 Speaker 1: Yeah. And it's higher than every other group too. It's 844 00:52:04,040 --> 00:52:07,000 Speaker 1: higher than Latinas, it's higher than Asians. 845 00:52:07,120 --> 00:52:12,080 Speaker 2: Why is that? Because we know that per capita, black 846 00:52:12,200 --> 00:52:13,760 Speaker 2: women have the most college degrees. 847 00:52:14,600 --> 00:52:19,359 Speaker 1: So why they have the most college degrees, but they 848 00:52:19,360 --> 00:52:24,840 Speaker 1: don't have an equal proportion of the opportunities right right, So, 849 00:52:25,440 --> 00:52:29,319 Speaker 1: and and for many that are in jobs, they're really underemployed, right, 850 00:52:29,400 --> 00:52:33,160 Speaker 1: So they're not necessarily leveraging all it is that their 851 00:52:33,239 --> 00:52:35,440 Speaker 1: degrees give them all. It is that their experience give 852 00:52:35,480 --> 00:52:38,319 Speaker 1: them because they're now having to accept jobs that are 853 00:52:38,400 --> 00:52:41,560 Speaker 1: not necessarily on par with what their experience or their 854 00:52:41,600 --> 00:52:44,520 Speaker 1: expertise is. So it's it's not just the it's not 855 00:52:44,680 --> 00:52:48,560 Speaker 1: just the rate of unemployment, but it's also the rate 856 00:52:49,160 --> 00:52:50,320 Speaker 1: of underemployment. 857 00:52:50,880 --> 00:52:54,799 Speaker 2: So how do we because in black men are losing 858 00:52:54,880 --> 00:52:59,000 Speaker 2: jobs that rapid rate. Also similarly, so education is not 859 00:52:59,120 --> 00:53:01,680 Speaker 2: dance obviously to solve this problem. 860 00:53:03,000 --> 00:53:11,359 Speaker 1: I don't I don't know, right, I think education. Look, 861 00:53:11,440 --> 00:53:15,960 Speaker 1: I grew up in a world where everything was education, education, education, Right. 862 00:53:16,160 --> 00:53:18,520 Speaker 1: We now live in a world where you can certainly 863 00:53:18,600 --> 00:53:21,800 Speaker 1: do tons of things without having to have all of 864 00:53:21,880 --> 00:53:26,800 Speaker 1: the rigor of the educational structure and the costs of 865 00:53:26,880 --> 00:53:29,440 Speaker 1: the educational structure that we had. And you talk about 866 00:53:29,560 --> 00:53:31,880 Speaker 1: you know, you said you guys were talking about AI. Right, 867 00:53:32,320 --> 00:53:34,680 Speaker 1: you talk about AI and what that's going to level. 868 00:53:35,040 --> 00:53:37,440 Speaker 1: At the end of the day, it always just comes 869 00:53:37,480 --> 00:53:42,600 Speaker 1: back to capital, Right, That's the thing is, it's I 870 00:53:42,640 --> 00:53:44,399 Speaker 1: can be the smartest guy in the world, the best 871 00:53:44,440 --> 00:53:47,120 Speaker 1: business guy in the world, if I can't get access 872 00:53:47,160 --> 00:53:51,239 Speaker 1: to capital to build a business, I'm just not going 873 00:53:51,280 --> 00:53:53,239 Speaker 1: to be able to do it right. Or I'm going 874 00:53:53,320 --> 00:53:56,040 Speaker 1: to be able to build a fraction of what it 875 00:53:56,239 --> 00:53:58,800 Speaker 1: is that I could build. And what's going to happen 876 00:53:59,280 --> 00:54:01,920 Speaker 1: is somebody else is going to see that fraction and 877 00:54:01,960 --> 00:54:05,279 Speaker 1: they're going to go build something that goes to the mood. 878 00:54:05,560 --> 00:54:10,560 Speaker 1: So it boils back down to capital. Right, It's the 879 00:54:10,640 --> 00:54:14,239 Speaker 1: economics of it. And if you think about it, I 880 00:54:14,280 --> 00:54:16,920 Speaker 1: think like stats are like twenty twenty one, it was 881 00:54:17,000 --> 00:54:23,440 Speaker 1: like one point two percent of capital went to went 882 00:54:23,520 --> 00:54:29,880 Speaker 1: to black businesses. Right today it's zero point three percent. Right. 883 00:54:30,480 --> 00:54:34,560 Speaker 1: That's a period of five years, right, And that is 884 00:54:34,640 --> 00:54:40,759 Speaker 1: a dramatic decline on an already tiny number. If we're 885 00:54:40,880 --> 00:54:44,920 Speaker 1: thirteen fourteen percent of the population, right, and the investments 886 00:54:44,960 --> 00:54:48,719 Speaker 1: that come our way are less than one percent of 887 00:54:48,880 --> 00:54:51,400 Speaker 1: the of the of the funds that are that are 888 00:54:51,440 --> 00:54:54,960 Speaker 1: being invested, then we're not going to be able to 889 00:54:55,040 --> 00:54:58,560 Speaker 1: build these businesses. And then the few that we do build, 890 00:54:59,000 --> 00:55:01,400 Speaker 1: we have to make sure. So it's. 891 00:55:02,920 --> 00:55:06,120 Speaker 3: It's alarming. It is alarming, right, And somebody might hear 892 00:55:06,239 --> 00:55:08,480 Speaker 3: was point four and now it's point three. It's one 893 00:55:08,560 --> 00:55:11,040 Speaker 3: basis point. But we're talking like in terms of billions 894 00:55:11,080 --> 00:55:15,280 Speaker 3: and millions of dollars that go to to black founders. 895 00:55:15,640 --> 00:55:18,520 Speaker 3: I think the piece, the capital piece, is important. I 896 00:55:18,600 --> 00:55:21,680 Speaker 3: think the opportunity piece is equally is important. Right, Like 897 00:55:21,760 --> 00:55:24,879 Speaker 3: the capital buys opportunity, it buys opportunity, which what I'm saying, 898 00:55:24,880 --> 00:55:27,760 Speaker 3: which is why when we look out at the playing field, 899 00:55:28,080 --> 00:55:29,160 Speaker 3: who gives opportunity? 900 00:55:29,840 --> 00:55:30,000 Speaker 2: Right? 901 00:55:30,160 --> 00:55:33,000 Speaker 3: And if we attack places that give opportunity, then we 902 00:55:33,160 --> 00:55:36,879 Speaker 3: have none. Obviously, you guys have essence. We invest fast. 903 00:55:37,120 --> 00:55:41,040 Speaker 3: These are structural opportunities. We're bringing people together to create opportunities. 904 00:55:41,440 --> 00:55:45,600 Speaker 3: Talk about being mindful of losing spaces because you even 905 00:55:45,600 --> 00:55:48,839 Speaker 3: gave us education. On look, this institution is no longer here. 906 00:55:48,920 --> 00:55:51,920 Speaker 3: This institution is no longer here. We're losing them fast. 907 00:55:52,760 --> 00:55:55,080 Speaker 3: We're losing them fast. You know, when I was coming up. 908 00:55:57,400 --> 00:56:01,480 Speaker 1: There were there was no greater holy grail in the 909 00:56:01,560 --> 00:56:07,359 Speaker 1: beauty world than Browner Brothers, no greater holy girl. Right 910 00:56:08,120 --> 00:56:13,000 Speaker 1: for I think brown and Brothers. Speaking of multi I 911 00:56:13,040 --> 00:56:17,160 Speaker 1: think Brown Brothers is in its third generation of operation now, right. 912 00:56:17,800 --> 00:56:23,319 Speaker 1: And I just saw online on social maybe two weeks 913 00:56:23,360 --> 00:56:26,640 Speaker 1: ago that the Browner brother Hare Show is not happening 914 00:56:26,719 --> 00:56:35,600 Speaker 1: this year. That every hair stylist, every every black makeup artist, 915 00:56:35,960 --> 00:56:44,880 Speaker 1: every designer, every that came out of the black community 916 00:56:45,120 --> 00:56:51,879 Speaker 1: in the seventies, eighties, nineties, two thousands, Brown and brother 917 00:56:52,000 --> 00:56:54,200 Speaker 1: was where they got their start. Browner Brothers is where 918 00:56:54,239 --> 00:56:57,360 Speaker 1: they got access to customers. Brown That's that's where they 919 00:56:57,440 --> 00:57:02,560 Speaker 1: got their start. Right. For that to be happening is 920 00:57:05,080 --> 00:57:13,680 Speaker 1: devastating to us culturally and socially and historically. Right, there 921 00:57:13,719 --> 00:57:16,920 Speaker 1: are going to be people who never heard of it, 922 00:57:17,600 --> 00:57:25,240 Speaker 1: who never missed it, who never but that grounding that 923 00:57:26,040 --> 00:57:29,680 Speaker 1: we had as a community is not happening this year. Right. 924 00:57:29,760 --> 00:57:33,760 Speaker 1: And then there's you know, carl Fest last year, and 925 00:57:34,200 --> 00:57:36,000 Speaker 1: you can go, you can go up and down, up 926 00:57:36,080 --> 00:57:42,840 Speaker 1: and down the list the losing these businesses, losing these institutions, 927 00:57:43,280 --> 00:57:45,600 Speaker 1: and there's a mindset that can be, Yeah, business is business. 928 00:57:45,680 --> 00:57:50,160 Speaker 1: It's not performing, it's not doing these things. No argument here, 929 00:57:50,560 --> 00:57:52,760 Speaker 1: But the fact that we're in this place of where 930 00:57:53,520 --> 00:57:57,520 Speaker 1: the things that we are culturally connected to are being 931 00:57:57,640 --> 00:58:01,480 Speaker 1: lost is something that we've we've got to do something about. 932 00:58:02,000 --> 00:58:03,240 Speaker 1: So let's have this conversation. 933 00:58:03,480 --> 00:58:10,000 Speaker 2: Essence Fest last year gotta got some negative backlash, do 934 00:58:10,120 --> 00:58:14,120 Speaker 2: you think that that backlash was warranted. How how do 935 00:58:14,200 --> 00:58:17,560 Speaker 2: you as a leader address that? What changes were made? 936 00:58:18,520 --> 00:58:20,000 Speaker 2: What's the roadmap moving forward? 937 00:58:21,040 --> 00:58:25,160 Speaker 1: Yeah, So look, when you're when you're building a business, 938 00:58:25,240 --> 00:58:27,840 Speaker 1: and I've said this and we continue to do that, 939 00:58:29,920 --> 00:58:33,160 Speaker 1: when there's backlash, there's always some reason for it. Right, 940 00:58:33,360 --> 00:58:36,440 Speaker 1: It's it's it's not it's not now. The scale that 941 00:58:36,520 --> 00:58:40,000 Speaker 1: it gets, how it gets, you know, the way that 942 00:58:40,120 --> 00:58:43,560 Speaker 1: it travels, the misinformation that may come with that or 943 00:58:43,640 --> 00:58:46,120 Speaker 1: not come with that. You know, those those can be 944 00:58:46,200 --> 00:58:50,520 Speaker 1: dealt with individually. But to just say hey, no, there 945 00:58:50,600 --> 00:58:54,240 Speaker 1: was that's that's not That's not the way to think 946 00:58:54,240 --> 00:58:56,160 Speaker 1: about it. Is not the way that that we think 947 00:58:56,200 --> 00:59:01,280 Speaker 1: about it. I think there were there were some structural 948 00:59:02,520 --> 00:59:07,560 Speaker 1: challenges in terms of transitioning and building for growth. Because 949 00:59:07,600 --> 00:59:09,920 Speaker 1: it's the same thing that we're talking about earlier. Is 950 00:59:10,520 --> 00:59:13,920 Speaker 1: if you know, essence is the Essence is really the 951 00:59:14,040 --> 00:59:21,240 Speaker 1: only black owned platform, the essence of scale. Right, that's 952 00:59:21,320 --> 00:59:26,120 Speaker 1: the only independent one. Right, It's it's either live nation 953 00:59:26,480 --> 00:59:30,240 Speaker 1: or ag or I mean, you guys know this. So 954 00:59:30,680 --> 00:59:33,600 Speaker 1: it's it's what we have left and and and what 955 00:59:33,880 --> 00:59:39,160 Speaker 1: is extremely important is that it is the home and 956 00:59:39,280 --> 00:59:43,960 Speaker 1: it's the place that we can come to and love 957 00:59:44,040 --> 00:59:46,440 Speaker 1: on each other, right, and be with each other and 958 00:59:46,680 --> 00:59:49,200 Speaker 1: and and and enjoy being with each other, and we 959 00:59:49,320 --> 00:59:52,600 Speaker 1: can develop and we can grow. And that's that's why, 960 00:59:53,000 --> 00:59:56,800 Speaker 1: you know, the essence festival of culture. Right. So we're 961 00:59:57,200 --> 00:59:59,920 Speaker 1: highly focused on the music. The music is still incredible, 962 01:00:00,040 --> 01:00:04,800 Speaker 1: it's still still great. Three nights of incredible music. But 963 01:00:04,880 --> 01:00:07,800 Speaker 1: then there's also the cultural aspects that are now in 964 01:00:07,960 --> 01:00:13,200 Speaker 1: the festival. The Food and Wine Festival. Come and experience 965 01:00:13,880 --> 01:00:20,280 Speaker 1: black chefs, black owned vineyards and and and and and 966 01:00:21,360 --> 01:00:24,520 Speaker 1: spirits right and and come and get that whole experience. 967 01:00:24,640 --> 01:00:29,040 Speaker 1: There's the Film Festival now where you come in. We 968 01:00:29,240 --> 01:00:33,680 Speaker 1: had over six hundred submissions last year. We're on pace 969 01:00:33,800 --> 01:00:36,880 Speaker 1: to get that same amount of submissions this year. Come 970 01:00:36,960 --> 01:00:41,640 Speaker 1: and support the directors in our community, the filmmakers that 971 01:00:42,040 --> 01:00:45,720 Speaker 1: all of and especially as Ai comes in, what's the 972 01:00:45,840 --> 01:00:49,320 Speaker 1: new model going to be? So you get you get 973 01:00:49,400 --> 01:00:54,040 Speaker 1: all of that right. Then there's the Book and Author Festival. 974 01:00:54,600 --> 01:00:57,480 Speaker 1: You know, I think we had almost sixty authors last 975 01:00:57,560 --> 01:01:01,640 Speaker 1: year doing signings and panels and and discussing their books 976 01:01:01,720 --> 01:01:04,200 Speaker 1: and and and and and all it like so and 977 01:01:04,280 --> 01:01:06,160 Speaker 1: then it goes it goes on and on and on. 978 01:01:06,240 --> 01:01:10,240 Speaker 1: There's beauty con where there's all the celebration of our beauty, right, 979 01:01:10,360 --> 01:01:16,680 Speaker 1: whether it's the brands and the products, the hairstyles, the uh, 980 01:01:16,960 --> 01:01:22,440 Speaker 1: the master classes, the like, all of that. Right. So 981 01:01:22,600 --> 01:01:27,160 Speaker 1: the idea is to continue to bring to our community 982 01:01:28,800 --> 01:01:31,880 Speaker 1: the things that are that are most important to us, 983 01:01:31,960 --> 01:01:34,960 Speaker 1: that that are that are grounding us, that we that 984 01:01:35,080 --> 01:01:37,600 Speaker 1: we're building on them, that we're driving, and then for 985 01:01:37,760 --> 01:01:40,720 Speaker 1: us to take ownership of that because that's that's another 986 01:01:40,880 --> 01:01:43,280 Speaker 1: big part of this is you know a lot of 987 01:01:43,320 --> 01:01:46,560 Speaker 1: people talk about our culture, right, but we're not always 988 01:01:46,600 --> 01:01:48,880 Speaker 1: the ones that monetize that culture. We're not the ones 989 01:01:48,920 --> 01:01:52,880 Speaker 1: that benefit from it economically. So creating an environment where 990 01:01:53,680 --> 01:01:58,440 Speaker 1: that can happen is extremely important. And so that's the vision, 991 01:01:58,840 --> 01:02:02,240 Speaker 1: right the vision, the vision is to really take all 992 01:02:02,320 --> 01:02:06,240 Speaker 1: of these pillars and provide them back to our community 993 01:02:06,320 --> 01:02:09,360 Speaker 1: or give our community an opportunity to platform themselves on there. 994 01:02:09,400 --> 01:02:14,000 Speaker 1: So you have all the the the professors, you have 995 01:02:14,120 --> 01:02:17,200 Speaker 1: all you have, all the educators, you have, all the entertainers, 996 01:02:17,280 --> 01:02:20,520 Speaker 1: you have, all the all of these different genres, the entrepreneurs. 997 01:02:20,680 --> 01:02:23,960 Speaker 1: You know, we we we've done over a million dollars 998 01:02:24,160 --> 01:02:30,960 Speaker 1: in in pitch competition grants, right, So investing in businesses there. 999 01:02:31,080 --> 01:02:35,920 Speaker 1: We have over four hundred black owned businesses that are 1000 01:02:36,560 --> 01:02:39,520 Speaker 1: that are there, that are selling their products, that are 1001 01:02:39,680 --> 01:02:43,080 Speaker 1: that are getting exposure to almost you know, the convention 1002 01:02:43,280 --> 01:02:46,720 Speaker 1: center will have somewhere between forty and fifty thousand people 1003 01:02:46,840 --> 01:02:50,000 Speaker 1: come through come through every day, and we provide all 1004 01:02:50,080 --> 01:02:53,280 Speaker 1: of that free right. So you know, any of these 1005 01:02:53,400 --> 01:02:58,400 Speaker 1: other experiences there are some some charge of general admissions 1006 01:02:59,320 --> 01:03:03,040 Speaker 1: for the entire higher Convention Center is free, right. And 1007 01:03:03,320 --> 01:03:06,600 Speaker 1: it's I'm not talking about We're not talking about having 1008 01:03:07,080 --> 01:03:12,640 Speaker 1: you know, like we're having top tier UH guests that 1009 01:03:12,800 --> 01:03:17,200 Speaker 1: are teaching classes, that are talking on panels, that are 1010 01:03:17,600 --> 01:03:20,360 Speaker 1: that are signing books, that are giving lectures that are 1011 01:03:20,720 --> 01:03:23,439 Speaker 1: you know, last year we had Katanji Brown Jackson doing 1012 01:03:23,480 --> 01:03:30,360 Speaker 1: a lecture. We had uh Oprah two years ago, we've 1013 01:03:30,400 --> 01:03:35,000 Speaker 1: had Kamala Harris, we have so so it's it's this 1014 01:03:35,200 --> 01:03:41,520 Speaker 1: idea of continuously giving back and reinvesting in our community, 1015 01:03:41,760 --> 01:03:46,920 Speaker 1: especially around our cultural anchors. You announced, did you know 1016 01:03:47,040 --> 01:03:49,080 Speaker 1: we had all of that? Well, I know. 1017 01:03:50,680 --> 01:03:52,560 Speaker 3: The world knows you announced, and this is something that 1018 01:03:52,680 --> 01:03:56,080 Speaker 3: the world knows, but even I was confused to what 1019 01:03:56,280 --> 01:03:59,160 Speaker 3: it really meant Tianna Taylor, who's having an incredible year 1020 01:03:59,480 --> 01:04:02,680 Speaker 3: Golden Globe, want to I mean obviously musician events, all 1021 01:04:02,720 --> 01:04:03,120 Speaker 3: the things. 1022 01:04:03,480 --> 01:04:05,040 Speaker 1: It's super talented and credible. 1023 01:04:05,280 --> 01:04:10,040 Speaker 3: The chief curator of Yeah, of the entire event, explain 1024 01:04:10,160 --> 01:04:12,880 Speaker 3: what that means, because I'm like, I don't rich runs it. 1025 01:04:12,960 --> 01:04:15,880 Speaker 1: So what does what does this mean? Yeah? Yeah, Well 1026 01:04:16,760 --> 01:04:20,200 Speaker 1: so the first thing is I don't run it. There's 1027 01:04:20,200 --> 01:04:24,600 Speaker 1: an incredible team that does that. But what it means is, 1028 01:04:25,400 --> 01:04:27,320 Speaker 1: so if you think about the future of me and 1029 01:04:27,400 --> 01:04:30,680 Speaker 1: we should talk about this, what's the future of media? Right, Like, 1030 01:04:30,800 --> 01:04:35,120 Speaker 1: what's what's the future and how do brands legacy brands 1031 01:04:35,160 --> 01:04:38,640 Speaker 1: that have served our community all these years. Essence is 1032 01:04:38,720 --> 01:04:41,919 Speaker 1: going to be fifty seven to fifty eight years old 1033 01:04:42,520 --> 01:04:46,919 Speaker 1: this year, right, How's how does what has to happen 1034 01:04:46,960 --> 01:04:50,680 Speaker 1: for Essens to be here another fifty years? Right? In 1035 01:04:50,800 --> 01:04:56,320 Speaker 1: an environment where everything's changed, right that that you know, 1036 01:04:57,080 --> 01:05:02,960 Speaker 1: the facebooks, the instagrams, tiktoks, the that's the destination of 1037 01:05:03,080 --> 01:05:06,680 Speaker 1: choice today, right, That's where that's where everybody is going. 1038 01:05:06,760 --> 01:05:10,080 Speaker 1: We don't own any of that, Right. We create the 1039 01:05:10,160 --> 01:05:13,640 Speaker 1: content for it, right, we make it hot, but we 1040 01:05:13,800 --> 01:05:18,880 Speaker 1: don't monetize it. Let me rephrase that proportionately, we don't. 1041 01:05:19,040 --> 01:05:23,360 Speaker 1: So you can monetize YouTube, you can monetize Instagram, you 1042 01:05:23,440 --> 01:05:26,400 Speaker 1: can do that. As a creator, you absolutely can. But 1043 01:05:26,560 --> 01:05:29,040 Speaker 1: as far as the ownership and the wealth that gets created, 1044 01:05:29,400 --> 01:05:31,800 Speaker 1: and then the other thing, going back to your your 1045 01:05:31,880 --> 01:05:37,760 Speaker 1: earlier question is they build it, they sell it, they 1046 01:05:37,880 --> 01:05:42,120 Speaker 1: trade it, they take it public. Right, They're free to 1047 01:05:42,240 --> 01:05:46,240 Speaker 1: do that, right, which means they can then take a 1048 01:05:46,320 --> 01:05:52,160 Speaker 1: look at what's happening now with and I admire the 1049 01:05:52,760 --> 01:06:00,720 Speaker 1: business acumen and the and the skill here of David Ellison. Yeah, 1050 01:06:01,240 --> 01:06:07,640 Speaker 1: second generation. Right, his father created enormous wealth right invested 1051 01:06:07,720 --> 01:06:12,040 Speaker 1: in him in a small business called Skuidance. He proved 1052 01:06:12,120 --> 01:06:15,640 Speaker 1: himself there, right, or did what he did there, earned 1053 01:06:15,720 --> 01:06:19,800 Speaker 1: his father's trust, in some other people's trust, and then 1054 01:06:19,920 --> 01:06:27,840 Speaker 1: now Paramount, then next thing, Warner Brothers. Right, they're able 1055 01:06:27,920 --> 01:06:33,920 Speaker 1: to do that because his father was able to capture 1056 01:06:33,960 --> 01:06:39,520 Speaker 1: that wealth in oracle right, release it and move it forward. 1057 01:06:40,120 --> 01:06:42,840 Speaker 1: That's where we have to get to, because that's when 1058 01:06:43,160 --> 01:06:45,840 Speaker 1: we'll be able to When you talk about true generational wealth, 1059 01:06:46,280 --> 01:06:48,160 Speaker 1: it's not just I build it and I give it 1060 01:06:48,240 --> 01:06:50,640 Speaker 1: to my kids. It's I build it and I put 1061 01:06:50,720 --> 01:06:53,720 Speaker 1: my kids in position to go build too, right. So 1062 01:06:53,840 --> 01:06:56,320 Speaker 1: now they go build, they go build the next thing, right, 1063 01:06:56,720 --> 01:06:58,960 Speaker 1: another and I know we're going back. Was another model 1064 01:06:59,000 --> 01:07:01,200 Speaker 1: that I'd love and talk about this all the time 1065 01:07:02,200 --> 01:07:08,600 Speaker 1: is the Walmart model. Sam Walton builds an incredible business, decided, Hey, 1066 01:07:09,000 --> 01:07:12,080 Speaker 1: my kids for whatever reason, are not going to run 1067 01:07:12,120 --> 01:07:15,040 Speaker 1: this business. Right. I'm going to go out and get 1068 01:07:15,160 --> 01:07:17,840 Speaker 1: the best team that I can right. I'm going to 1069 01:07:17,880 --> 01:07:23,280 Speaker 1: put the best financial financial infrastructure together, right, and we're 1070 01:07:23,320 --> 01:07:27,680 Speaker 1: going to continue to rock. But my kids now get 1071 01:07:27,960 --> 01:07:30,000 Speaker 1: like they're like in the top ten of richest people 1072 01:07:30,040 --> 01:07:34,960 Speaker 1: in the world. Right. There's different ways to do this. 1073 01:07:35,360 --> 01:07:38,480 Speaker 1: We just as a community haven't had and for a 1074 01:07:38,520 --> 01:07:40,200 Speaker 1: whole host of reasons, and I think we all know 1075 01:07:40,320 --> 01:07:42,840 Speaker 1: what those reasons are, haven't had the opportunity to do 1076 01:07:42,960 --> 01:07:46,680 Speaker 1: those types of spectacular things right. And so it's going 1077 01:07:46,800 --> 01:07:49,400 Speaker 1: to take one of us, two of us, five of us, 1078 01:07:49,520 --> 01:07:53,160 Speaker 1: ten of us doing it, doing a consistently over a 1079 01:07:53,200 --> 01:07:55,880 Speaker 1: period of time for it to become natural to us 1080 01:07:56,160 --> 01:07:57,960 Speaker 1: and for us and for us to understand it. Do 1081 01:07:58,040 --> 01:07:59,479 Speaker 1: you think we're at that inflection point. 1082 01:08:00,000 --> 01:08:02,280 Speaker 3: I'll talk about this all the time about having grace 1083 01:08:03,000 --> 01:08:07,960 Speaker 3: and black wealth transforming over the past ten, fifteen, twenty years. Well, 1084 01:08:07,960 --> 01:08:10,800 Speaker 3: you have more black billionaires. We don't know what second 1085 01:08:10,880 --> 01:08:13,280 Speaker 3: rate generation looks like because we haven't gotten it yet. 1086 01:08:13,560 --> 01:08:15,720 Speaker 3: Most of them are well pretty much all of them 1087 01:08:16,040 --> 01:08:18,960 Speaker 3: are first generation. So what do you they're all first generation. 1088 01:08:19,080 --> 01:08:21,799 Speaker 3: Do you feel like we're here now at that inflection, like, Okay, 1089 01:08:22,360 --> 01:08:25,160 Speaker 3: let's plan to build so that your kids can build 1090 01:08:25,200 --> 01:08:25,880 Speaker 3: and so we can help. 1091 01:08:27,200 --> 01:08:31,120 Speaker 1: I think everybody's thinking that way. The next step is 1092 01:08:31,200 --> 01:08:36,880 Speaker 1: going to be instituting the infrastructure that enables it to happen, right, 1093 01:08:38,200 --> 01:08:41,120 Speaker 1: And that's that's a hard thing to do, and that's 1094 01:08:41,400 --> 01:08:43,960 Speaker 1: not one person can do that. It's going to take 1095 01:08:44,120 --> 01:08:47,360 Speaker 1: you know, twenty thirty forty fifty sixty one hundred people 1096 01:08:47,840 --> 01:08:52,600 Speaker 1: thinking similarly and doing that right. Like I said, from 1097 01:08:52,800 --> 01:08:56,240 Speaker 1: our perspective, it was, Hey, when we unlock this, we're 1098 01:08:56,320 --> 01:09:01,160 Speaker 1: going to go invest in the best black businesses and 1099 01:09:01,280 --> 01:09:03,400 Speaker 1: black business minds that we can't and we're going to 1100 01:09:03,479 --> 01:09:05,760 Speaker 1: try to provide them infrastructure. We're going to try to 1101 01:09:05,840 --> 01:09:08,439 Speaker 1: provide them capital, We're going to try to provide them access. 1102 01:09:08,880 --> 01:09:11,240 Speaker 1: And we've done that and so now you have the 1103 01:09:11,840 --> 01:09:15,320 Speaker 1: maels of the world. Right, you have the honeypots of 1104 01:09:15,400 --> 01:09:18,040 Speaker 1: the world. You have the Big Dave cheese steaks of 1105 01:09:18,120 --> 01:09:22,519 Speaker 1: the world. Derek is right, you have the money points 1106 01:09:22,560 --> 01:09:24,559 Speaker 1: of the world, you have the caribe of the world. 1107 01:09:24,640 --> 01:09:27,759 Speaker 1: You have and I could rattle off thirty or forty 1108 01:09:27,800 --> 01:09:34,080 Speaker 1: of them. Right, That's how you start to build infrastructure, right. 1109 01:09:34,240 --> 01:09:36,599 Speaker 1: But you've got to invest in it, and it takes time. 1110 01:09:37,040 --> 01:09:39,320 Speaker 1: And I think these other people that are doing these 1111 01:09:39,400 --> 01:09:43,479 Speaker 1: incredible things too are thinking similarly, right, But I don't 1112 01:09:43,520 --> 01:09:46,040 Speaker 1: know that this next generation is going to be where 1113 01:09:46,120 --> 01:09:49,360 Speaker 1: it's already. And then the other thing is everything that 1114 01:09:49,439 --> 01:09:53,599 Speaker 1: we knew about business is out the window. It's nothing 1115 01:09:53,640 --> 01:09:56,280 Speaker 1: that you knew about business five years ago that you 1116 01:09:56,360 --> 01:10:00,559 Speaker 1: should be relying on today because it's all gone. Right. 1117 01:10:00,880 --> 01:10:04,800 Speaker 1: If I were to tell you five years ago that 1118 01:10:05,360 --> 01:10:10,320 Speaker 1: sky Dance would own Warner Brothers, right, or that twenty 1119 01:10:10,400 --> 01:10:15,200 Speaker 1: years ago that Amazon would own what's the studio they 1120 01:10:15,280 --> 01:10:24,080 Speaker 1: know they own they owned one of the large MGM, Yes, right, MGM, 1121 01:10:24,840 --> 01:10:28,479 Speaker 1: as well as owning Whole Foods. Yes, I had told 1122 01:10:28,479 --> 01:10:31,760 Speaker 1: you that Amazon was going Whole Foods. If I had 1123 01:10:31,840 --> 01:10:35,439 Speaker 1: told you that Navidia would be what it is today, 1124 01:10:36,160 --> 01:10:39,920 Speaker 1: and IBM would be where it is today, you would 1125 01:10:39,960 --> 01:10:41,880 Speaker 1: have been like, you're crazy. You wouldn't be sitting here 1126 01:10:42,160 --> 01:10:46,360 Speaker 1: exactly right. So the point is, like everything that we know, 1127 01:10:47,200 --> 01:10:49,439 Speaker 1: we have to we have to be thinking differently and 1128 01:10:49,520 --> 01:10:51,560 Speaker 1: we have to throw it out and start over. So 1129 01:10:52,000 --> 01:10:54,639 Speaker 1: part of what's good about that is that our people 1130 01:10:54,680 --> 01:10:58,320 Speaker 1: are thinking about the future. You're now building infrastructure on 1131 01:10:58,439 --> 01:11:02,120 Speaker 1: new technology and new thinking, right, So that's good. The 1132 01:11:02,240 --> 01:11:04,960 Speaker 1: part that is going to be hard is that those 1133 01:11:05,000 --> 01:11:09,760 Speaker 1: people have already hit escape velocity. Right, They've already done it, 1134 01:11:09,840 --> 01:11:11,400 Speaker 1: and they're now on to the next thing. When you 1135 01:11:11,479 --> 01:11:14,080 Speaker 1: talk about the black billionaires that exist, or even the 1136 01:11:14,160 --> 01:11:17,439 Speaker 1: black millionaires that exist, what we should be concerned about. 1137 01:11:17,479 --> 01:11:22,680 Speaker 1: What I remain concerned about is the black woman who 1138 01:11:23,640 --> 01:11:28,880 Speaker 1: graduated Spelman seven years ago has gone out and gotten 1139 01:11:28,960 --> 01:11:34,519 Speaker 1: some experience at a at Pfizer and now has an 1140 01:11:34,600 --> 01:11:39,240 Speaker 1: idea on the next miracle drug, and that she gets 1141 01:11:39,240 --> 01:11:42,280 Speaker 1: an opportunity to bring that idea to life. Right, That's 1142 01:11:42,960 --> 01:11:46,600 Speaker 1: That's where I'm concerned, and that's where I think we 1143 01:11:46,800 --> 01:11:49,760 Speaker 1: really need to build the infrastructure so that that can 1144 01:11:49,840 --> 01:11:51,639 Speaker 1: happen at scale. We got to business. 1145 01:11:51,640 --> 01:11:54,720 Speaker 3: I'll never let you get to tell us what tis 1146 01:11:54,720 --> 01:11:59,040 Speaker 3: a business does that I get excited about that. 1147 01:12:03,000 --> 01:12:05,240 Speaker 1: Tiana is one of the most incredible human beings I've 1148 01:12:05,240 --> 01:12:12,080 Speaker 1: ever absolutely right, and and she has been a part 1149 01:12:12,160 --> 01:12:15,599 Speaker 1: of the Essence journey, or Essence has been a part 1150 01:12:15,640 --> 01:12:19,840 Speaker 1: of her journey from Jump right over the over the years. 1151 01:12:20,000 --> 01:12:24,080 Speaker 1: Lots of love, lots of support, and everybody at Essence 1152 01:12:24,160 --> 01:12:27,000 Speaker 1: is so proud of the journey that she's that she's 1153 01:12:27,080 --> 01:12:30,479 Speaker 1: come on. And as we think about what the future 1154 01:12:30,560 --> 01:12:32,559 Speaker 1: is going to look like, when we think about, hey, 1155 01:12:32,760 --> 01:12:37,640 Speaker 1: we've got this brand that means so much to so 1156 01:12:37,800 --> 01:12:41,040 Speaker 1: many people, right, who are the people though that truly 1157 01:12:41,160 --> 01:12:45,120 Speaker 1: embodies the brand, it's Tiana, right. And so to say 1158 01:12:45,840 --> 01:12:50,120 Speaker 1: we're now turning this platform over to our community, right, 1159 01:12:50,320 --> 01:12:54,360 Speaker 1: We we're building infrastructure so that people can be successful 1160 01:12:54,840 --> 01:12:58,160 Speaker 1: on this infrastructure. They can bring scale to this. To 1161 01:12:58,280 --> 01:13:01,320 Speaker 1: this infrastructure, we can leve rich the scale that we 1162 01:13:01,479 --> 01:13:04,400 Speaker 1: have as a media company. If you compare Essence to 1163 01:13:04,520 --> 01:13:07,800 Speaker 1: the to the giants, we're nothing, right, But if you 1164 01:13:07,880 --> 01:13:11,439 Speaker 1: compare us to our community, we're it. Right. So to 1165 01:13:11,560 --> 01:13:14,479 Speaker 1: be able to take the infrastructure that we have and 1166 01:13:14,640 --> 01:13:20,360 Speaker 1: now put people on our platform, people that can take 1167 01:13:20,439 --> 01:13:22,720 Speaker 1: it to the next level that can that can that 1168 01:13:22,840 --> 01:13:25,120 Speaker 1: can drive it. I'm not saying that, you know, I'm 1169 01:13:25,160 --> 01:13:27,680 Speaker 1: not putting that pressure on Tiana. That's that's what it is. 1170 01:13:27,760 --> 01:13:31,120 Speaker 1: That's that's the vision that we have. Right, and now 1171 01:13:31,720 --> 01:13:34,040 Speaker 1: for Tiana is to come in and take a look 1172 01:13:34,040 --> 01:13:36,920 Speaker 1: at the festival. How do we make it better? Right, 1173 01:13:37,040 --> 01:13:39,519 Speaker 1: Let's get let's get different, a first set of eyes 1174 01:13:39,560 --> 01:13:44,120 Speaker 1: on it, right, help us make it better? Right? Everything 1175 01:13:44,200 --> 01:13:48,439 Speaker 1: from how it looks to how it feels, to what 1176 01:13:48,600 --> 01:13:53,280 Speaker 1: the themes are to to what should what should the 1177 01:13:53,320 --> 01:13:57,439 Speaker 1: place smell like? What should it feel like? Right? And 1178 01:13:57,600 --> 01:14:01,000 Speaker 1: we're not asking her to do it all on on 1179 01:14:01,160 --> 01:14:05,000 Speaker 1: our own, like, hey, come right, it's there's an infrastructure here, 1180 01:14:05,280 --> 01:14:09,120 Speaker 1: there's teams here, she's got a great company and aunties. Right, 1181 01:14:09,280 --> 01:14:11,920 Speaker 1: She's done this time and time again. Is not like 1182 01:14:12,160 --> 01:14:15,479 Speaker 1: she hasn't done it right, but now she gets an 1183 01:14:15,479 --> 01:14:18,360 Speaker 1: opportunity to do it for something that she cares about, 1184 01:14:18,400 --> 01:14:22,160 Speaker 1: something that she she got an opportunity to be a 1185 01:14:22,240 --> 01:14:24,960 Speaker 1: part of from early on in her career. And we're extreme, 1186 01:14:25,080 --> 01:14:27,600 Speaker 1: we're extremely proud of it. And and so even some 1187 01:14:27,720 --> 01:14:30,280 Speaker 1: of these conversations that we're having is like she and 1188 01:14:30,360 --> 01:14:33,679 Speaker 1: I had to have like a real hard conversations because 1189 01:14:33,720 --> 01:14:36,800 Speaker 1: she wanted to make sure, Hey, what am I getting into? Right? 1190 01:14:36,920 --> 01:14:39,320 Speaker 1: Are you? Are you guys really serious about this? What 1191 01:14:39,560 --> 01:14:42,120 Speaker 1: is the what is the what is the plan, what 1192 01:14:42,280 --> 01:14:44,400 Speaker 1: is the path, what is the what's the journey going 1193 01:14:44,479 --> 01:14:48,080 Speaker 1: to look like? And so so we had those conversations 1194 01:14:48,160 --> 01:14:51,080 Speaker 1: because I think the other thing in business and and 1195 01:14:51,280 --> 01:14:55,040 Speaker 1: and like with family is if you shy away from 1196 01:14:55,120 --> 01:15:00,519 Speaker 1: the hard conversations, you're never going to be successful because 1197 01:15:00,600 --> 01:15:04,120 Speaker 1: eventually they will pop up in some other way. Right, 1198 01:15:04,640 --> 01:15:08,040 Speaker 1: So we had we had some great conversations and we're like, Okay, 1199 01:15:08,920 --> 01:15:12,120 Speaker 1: let's let's go. Our community deserves us. So we're excited. 1200 01:15:12,200 --> 01:15:15,519 Speaker 1: We're excited for her to be doing this. She's you know, 1201 01:15:15,600 --> 01:15:20,320 Speaker 1: we're going to have other folks join uh in these 1202 01:15:20,360 --> 01:15:24,799 Speaker 1: different capacities like the book festival, Like let's get somebody 1203 01:15:24,840 --> 01:15:29,680 Speaker 1: who's really transformed the book industry, like like the the 1204 01:15:30,080 --> 01:15:35,479 Speaker 1: the way we think about literature, the way we think 1205 01:15:35,520 --> 01:15:38,680 Speaker 1: about community, the way we own community. Let's let's have 1206 01:15:38,960 --> 01:15:41,960 Speaker 1: let's have somebody that can that can think about that 1207 01:15:42,080 --> 01:15:46,719 Speaker 1: as well, right, and then connect with with the vision 1208 01:15:47,040 --> 01:15:50,040 Speaker 1: and the mission and all those things. So we're we're 1209 01:15:50,080 --> 01:15:51,920 Speaker 1: excited about it. And you'll see that same thing with 1210 01:15:52,160 --> 01:15:55,280 Speaker 1: with with beauty con on the beauty side. I mean 1211 01:15:55,360 --> 01:15:57,240 Speaker 1: this mic right up in your face. I'm not used 1212 01:15:57,240 --> 01:15:59,599 Speaker 1: to this, you know, I like to talk, but damn 1213 01:15:59,680 --> 01:16:04,880 Speaker 1: you so. So it's it's really getting into all of 1214 01:16:04,960 --> 01:16:08,280 Speaker 1: these things that we call cultural pillars and making sure 1215 01:16:08,439 --> 01:16:11,760 Speaker 1: that we have fresh minds on them, that we have 1216 01:16:12,200 --> 01:16:15,919 Speaker 1: people that are actually moving the culture, that are impacting 1217 01:16:15,960 --> 01:16:19,800 Speaker 1: the culture a part of developing it for our community, right, 1218 01:16:19,920 --> 01:16:21,719 Speaker 1: because that's super, super important. 1219 01:16:22,880 --> 01:16:30,080 Speaker 2: There was a conversation about critique of Africans and African 1220 01:16:30,160 --> 01:16:36,800 Speaker 2: Americans and the infrastructure of Essence being African driven and 1221 01:16:37,040 --> 01:16:40,439 Speaker 2: the audience being African American, and that was a that 1222 01:16:40,640 --> 01:16:44,599 Speaker 2: was a critique on Essence Fest last year. Yeah, what's 1223 01:16:44,640 --> 01:16:45,320 Speaker 2: your thoughts on that? 1224 01:16:45,760 --> 01:16:49,439 Speaker 1: Well, that's not true, right, that the infrastructure is not 1225 01:16:49,760 --> 01:16:54,960 Speaker 1: African driven. The infrastructure is black driven. Right. It is 1226 01:16:55,200 --> 01:17:00,280 Speaker 1: it is it is focused on serving black women, right, 1227 01:17:00,880 --> 01:17:07,519 Speaker 1: which are overwhelmingly Black American women. Right. And we are 1228 01:17:07,640 --> 01:17:12,320 Speaker 1: focused though on our culture broadly, right, because I think 1229 01:17:13,000 --> 01:17:18,080 Speaker 1: that the notions of separation makes us smaller, right, The 1230 01:17:18,240 --> 01:17:22,280 Speaker 1: idea of expanding how we think about each other, the 1231 01:17:22,400 --> 01:17:24,200 Speaker 1: things we can do to each other is what's going 1232 01:17:24,280 --> 01:17:27,639 Speaker 1: to open up those opportunities and those broader, those broader 1233 01:17:27,720 --> 01:17:32,400 Speaker 1: opportunities that we talk about. So it's not it's not, hey, 1234 01:17:32,479 --> 01:17:36,840 Speaker 1: we're we're we're focused on African now with effoc that's 1235 01:17:37,040 --> 01:17:41,479 Speaker 1: that's nothing could be nothing could be further from the truth. Right. 1236 01:17:41,680 --> 01:17:47,519 Speaker 1: The organization, the structures that we've built, the teams that 1237 01:17:47,840 --> 01:17:52,080 Speaker 1: like everything is in service of this vision of how 1238 01:17:52,160 --> 01:17:55,160 Speaker 1: do we put Black people in the best light we 1239 01:17:55,320 --> 01:17:58,200 Speaker 1: possibly can on this planet and how do we give 1240 01:17:58,240 --> 01:18:02,960 Speaker 1: them the maximum opportun tunity that we can, leveraging this 1241 01:18:03,160 --> 01:18:10,840 Speaker 1: platform and leveraging this infrastructure. So we're highly highly, highly 1242 01:18:10,920 --> 01:18:14,360 Speaker 1: highly focused on that, right. And the thing that you know, 1243 01:18:14,640 --> 01:18:19,519 Speaker 1: if you think about when Essence again you go back 1244 01:18:19,560 --> 01:18:23,639 Speaker 1: to when Essence was formed, right fifty seven years ago, 1245 01:18:27,400 --> 01:18:31,640 Speaker 1: that's a lot of generations that Essence has served, and 1246 01:18:32,000 --> 01:18:35,320 Speaker 1: every time a new generation comes in, there's a new 1247 01:18:35,439 --> 01:18:40,639 Speaker 1: set of needs. We've got to create space for our children, 1248 01:18:41,720 --> 01:18:45,360 Speaker 1: right and for their children. Because again, when you talk 1249 01:18:45,400 --> 01:18:50,920 Speaker 1: about this generational thing, if we're only serving the people 1250 01:18:51,040 --> 01:18:55,040 Speaker 1: that started with Essence, then we won't be here in 1251 01:18:55,120 --> 01:19:00,599 Speaker 1: another ten years. Right. But if we're serving the people 1252 01:19:00,680 --> 01:19:03,720 Speaker 1: that started with essence, and we're doing that deeply. We're 1253 01:19:03,800 --> 01:19:07,200 Speaker 1: providing her everything that she needs there, but we're also 1254 01:19:07,360 --> 01:19:10,440 Speaker 1: serving her granddaughter in some cases now her great granddaughter, 1255 01:19:10,880 --> 01:19:13,599 Speaker 1: and we're providing her what she needs. Then there's one 1256 01:19:13,640 --> 01:19:16,160 Speaker 1: place for them that canvene. There's no other place like 1257 01:19:16,240 --> 01:19:20,920 Speaker 1: that on Earth. There's no other place for four generations 1258 01:19:21,479 --> 01:19:25,120 Speaker 1: of black women to go and be with each other 1259 01:19:25,280 --> 01:19:27,360 Speaker 1: and fellowship with each other, and love on each other, 1260 01:19:27,439 --> 01:19:29,960 Speaker 1: and party with each other, and eat together and travel 1261 01:19:30,040 --> 01:19:33,280 Speaker 1: together and go all over and do it in mass 1262 01:19:34,120 --> 01:19:37,000 Speaker 1: You can do it as a family, yeah right, you 1263 01:19:37,120 --> 01:19:39,920 Speaker 1: can do it as a family reunion, But can you 1264 01:19:40,000 --> 01:19:42,519 Speaker 1: do it with four hundred thousand people that have the 1265 01:19:42,640 --> 01:19:47,840 Speaker 1: same sort of zest for you as a human being. 1266 01:19:49,080 --> 01:19:50,000 Speaker 1: That's the place to do it. 1267 01:19:51,520 --> 01:19:53,880 Speaker 3: I mean, it brings me to the point of the 1268 01:19:53,960 --> 01:19:59,000 Speaker 3: economic impact, right, Like when people think New Orleans, especially 1269 01:19:59,080 --> 01:20:02,720 Speaker 3: people who are New Orleans, it's a part of the fabric, right, 1270 01:20:02,840 --> 01:20:04,719 Speaker 3: Like I yes, they had the Super Bowl a year. 1271 01:20:04,600 --> 01:20:06,120 Speaker 1: Ago, and it was like, oh, that's a huge that 1272 01:20:06,479 --> 01:20:09,280 Speaker 1: every ten years. Only every ten years, you're there every year. 1273 01:20:09,840 --> 01:20:13,280 Speaker 3: People understand like, yes, there's vendors there, but the amount 1274 01:20:13,280 --> 01:20:15,759 Speaker 3: of people that you're employing the local businesses to travel 1275 01:20:15,760 --> 01:20:18,920 Speaker 3: at the hotel. Talk about the economic impact because obviously 1276 01:20:19,000 --> 01:20:23,600 Speaker 3: we have an event. People can completely not understand that discounted, 1277 01:20:24,680 --> 01:20:28,040 Speaker 3: not really appreciated, unpacked that from them. 1278 01:20:29,680 --> 01:20:34,519 Speaker 1: Wow, that's a big one. It's big. It's big because 1279 01:20:35,320 --> 01:20:46,600 Speaker 1: it is. I think of things in terms of infrastructure, 1280 01:20:48,640 --> 01:21:02,000 Speaker 1: flywheel and scale. Right. The infrastructure that we continue to 1281 01:21:02,120 --> 01:21:09,080 Speaker 1: build allows this flywheel to happen every year, right. And 1282 01:21:11,120 --> 01:21:16,719 Speaker 1: what the flywheel does is millions and millions of dollars 1283 01:21:17,760 --> 01:21:34,680 Speaker 1: directly into jobs during that week period, right, Talent, security, transportation, 1284 01:21:36,000 --> 01:21:41,040 Speaker 1: those are all those are all black businesses, right, or 1285 01:21:41,320 --> 01:21:44,679 Speaker 1: employees that work for a business that gets paid because 1286 01:21:44,840 --> 01:21:48,000 Speaker 1: essence is there and essence is investing in them. Right. 1287 01:21:49,479 --> 01:21:54,000 Speaker 1: So the scale of it, right, then the work is 1288 01:21:54,040 --> 01:21:56,280 Speaker 1: in the hotel. It's like you go to New Orleans 1289 01:21:56,360 --> 01:21:59,439 Speaker 1: and New Orleans is a black city, Like people say 1290 01:21:59,439 --> 01:22:01,960 Speaker 1: Atlanta's a black city. Yes, Atlanta is a black city, 1291 01:22:02,000 --> 01:22:08,680 Speaker 1: but it's not black light in terms of the population distribution. Right. 1292 01:22:09,280 --> 01:22:16,240 Speaker 1: And so you're bringing Super Bowl type economics every year, right, 1293 01:22:16,720 --> 01:22:19,519 Speaker 1: And we're not the super Bowl, We're not the NFL, right, 1294 01:22:19,680 --> 01:22:23,000 Speaker 1: we are we are a small to medium sized business. 1295 01:22:23,760 --> 01:22:25,920 Speaker 1: When you compare to the rest of the world, like 1296 01:22:25,920 --> 01:22:28,080 Speaker 1: I say, if you said, hey, in black media, yes 1297 01:22:28,240 --> 01:22:31,040 Speaker 1: we have some left. But if you compare to the 1298 01:22:31,080 --> 01:22:36,200 Speaker 1: people that we compete against, because our competitors are Live Nation, right, 1299 01:22:36,360 --> 01:22:41,040 Speaker 1: our competitors are are Aeg. Our competitors are Conde Nast 1300 01:22:41,200 --> 01:22:45,240 Speaker 1: and Vogue and right, we're competing with Vogue to get 1301 01:22:45,280 --> 01:22:48,960 Speaker 1: people on our cover. Right, we're not competing in fact 1302 01:22:49,600 --> 01:22:55,320 Speaker 1: can Unfortunately we're the only ones left. Right, We're the 1303 01:22:55,439 --> 01:22:57,439 Speaker 1: only ones left if you, if you and we have 1304 01:22:57,479 --> 01:23:02,400 Speaker 1: an incredible issue coming out for Festival, which would be 1305 01:23:02,400 --> 01:23:06,000 Speaker 1: our first one this year, and it's a double issue 1306 01:23:06,040 --> 01:23:09,280 Speaker 1: and we're going hard at it. But we're the only 1307 01:23:09,360 --> 01:23:11,519 Speaker 1: ones of magazine, of magazine. 1308 01:23:11,520 --> 01:23:12,840 Speaker 2: Are you still doing magazine. 1309 01:23:12,640 --> 01:23:14,719 Speaker 1: It's just digital? No, we're doing We're still doing Magazi, 1310 01:23:14,720 --> 01:23:16,719 Speaker 1: physical magazine, still doing physical magazine. 1311 01:23:16,760 --> 01:23:18,880 Speaker 2: Does it even make sense to do physical magazines anymore? 1312 01:23:19,600 --> 01:23:23,960 Speaker 1: Economically it may not, but culturally it does, right because 1313 01:23:24,200 --> 01:23:26,519 Speaker 1: where else do our women see themselves on their on 1314 01:23:26,560 --> 01:23:29,719 Speaker 1: the on the cover, on the newsstand on a regular basis? 1315 01:23:30,040 --> 01:23:34,000 Speaker 1: Where do our daughters see themselves in a physical space? 1316 01:23:34,120 --> 01:23:36,680 Speaker 1: And now with with Ai coming. Lord knows what they're 1317 01:23:36,720 --> 01:23:40,040 Speaker 1: going to be seeing, right, So where where else is that? 1318 01:23:40,160 --> 01:23:43,080 Speaker 1: So it becomes extremely important. This is a place where 1319 01:23:43,280 --> 01:23:46,560 Speaker 1: partners are saying, oh, we don't, we don't. We're not 1320 01:23:46,680 --> 01:23:52,840 Speaker 1: advertising in in magazines anymore. Right, We're we're only now 1321 01:23:52,960 --> 01:23:56,000 Speaker 1: doing digital, right, We're only doing we're only doing social 1322 01:23:56,680 --> 01:24:03,880 Speaker 1: So as a cultural artific do we just let that go? Right? 1323 01:24:04,920 --> 01:24:09,920 Speaker 1: That's why we need the support because we need our 1324 01:24:10,000 --> 01:24:14,360 Speaker 1: daughters need to see themselves physically, right, they need to 1325 01:24:14,800 --> 01:24:16,680 Speaker 1: as much as even as they say, you know, now 1326 01:24:16,960 --> 01:24:18,760 Speaker 1: all the kids are on the phones, but every once 1327 01:24:18,760 --> 01:24:21,680 Speaker 1: in a while, that kid wants to go outside and play, right, 1328 01:24:21,840 --> 01:24:24,080 Speaker 1: they want to go run around, right, they want to go. 1329 01:24:24,600 --> 01:24:27,920 Speaker 1: We have we have to be there for our kids, right. 1330 01:24:28,360 --> 01:24:31,920 Speaker 1: This has to be here two generations, three generations, five 1331 01:24:32,000 --> 01:24:36,519 Speaker 1: generations from now. So that becomes extremely important. So that 1332 01:24:36,640 --> 01:24:39,479 Speaker 1: means we've got to make money in other places in 1333 01:24:39,680 --> 01:24:42,720 Speaker 1: order to make sure that that that that happens. Right. 1334 01:24:43,400 --> 01:24:49,639 Speaker 1: When when a young black star is coming up, who's 1335 01:24:49,680 --> 01:24:52,880 Speaker 1: going to cover her? She's only going to get covered 1336 01:24:53,439 --> 01:24:56,320 Speaker 1: once she's hit it big, But who's going to put 1337 01:24:56,320 --> 01:24:59,320 Speaker 1: her in front of her community? Right? How is she 1338 01:24:59,439 --> 01:25:02,240 Speaker 1: going to learn her community? How's our community going to 1339 01:25:02,360 --> 01:25:06,280 Speaker 1: learn her? We saw three weeks ago, four weeks ago 1340 01:25:07,479 --> 01:25:15,040 Speaker 1: the BAFTA Awards. Right, as long as we're in somebody 1341 01:25:15,120 --> 01:25:19,600 Speaker 1: else's space, those things are bound to happen. We just 1342 01:25:19,640 --> 01:25:23,280 Speaker 1: did Black Women in Hollywood the ninth nineteenth one, right, 1343 01:25:23,400 --> 01:25:26,360 Speaker 1: nineteen years. We've been doing it to celebrate our women 1344 01:25:26,800 --> 01:25:31,200 Speaker 1: who don't get the same recognition. And even when they 1345 01:25:31,240 --> 01:25:35,280 Speaker 1: get the recognition, they don't get the time. Right, it's 1346 01:25:35,320 --> 01:25:39,080 Speaker 1: not consistent. Right, So you have a black woman in 1347 01:25:39,160 --> 01:25:44,320 Speaker 1: Hollywood that's there expressedly to make sure that she gets 1348 01:25:44,360 --> 01:25:47,559 Speaker 1: the time, that they get, the that they get to shine, 1349 01:25:47,600 --> 01:25:51,400 Speaker 1: that they're that they're the focal point. Right. So I'm 1350 01:25:51,479 --> 01:25:55,000 Speaker 1: very passionate about this stuff because it is what it 1351 01:25:55,160 --> 01:25:58,120 Speaker 1: is that we have to do in order to live 1352 01:25:58,240 --> 01:26:01,200 Speaker 1: up to why God put us here. Yeah, all right, 1353 01:26:01,240 --> 01:26:04,240 Speaker 1: it's a great room to be into. Amazing. We have 1354 01:26:04,320 --> 01:26:08,040 Speaker 1: the privilegs. Well I appreciate them, but I don't. I 1355 01:26:08,080 --> 01:26:10,320 Speaker 1: don't know, I don't. We we we slummed that year. 1356 01:26:15,120 --> 01:26:18,240 Speaker 1: But it's it's an incredible thing, right and and and 1357 01:26:18,479 --> 01:26:21,160 Speaker 1: and we need that. And then we have we have 1358 01:26:21,280 --> 01:26:25,160 Speaker 1: black women in music at festival this year, so that 1359 01:26:25,240 --> 01:26:29,479 Speaker 1: we're we're celebrating the women that are that are driving music, right. 1360 01:26:29,520 --> 01:26:33,599 Speaker 1: And it's not just the the the women that are 1361 01:26:33,920 --> 01:26:36,840 Speaker 1: the incredible women that are performing music, but there's all 1362 01:26:36,880 --> 01:26:39,880 Speaker 1: of these women that are actually making it possible for 1363 01:26:40,200 --> 01:26:43,680 Speaker 1: music to remain true to our community and true to 1364 01:26:43,760 --> 01:26:46,800 Speaker 1: our culture, right. And and they're they're in, they're behind 1365 01:26:46,840 --> 01:26:50,320 Speaker 1: the scenes driving this stuff and they're doing big deals. Man. 1366 01:26:50,640 --> 01:26:52,760 Speaker 1: You know, the the women and the music and the 1367 01:26:52,840 --> 01:26:55,400 Speaker 1: ones that are hitting are hitting. Boy, you know they're 1368 01:26:55,439 --> 01:26:58,280 Speaker 1: they're they're they're they're really running. So to be able 1369 01:26:58,320 --> 01:27:00,240 Speaker 1: to to be able to celebrate them and be to 1370 01:27:00,320 --> 01:27:05,280 Speaker 1: give them that platform, right to give them to be 1371 01:27:05,320 --> 01:27:08,679 Speaker 1: able to create an environment where that love and joy 1372 01:27:09,280 --> 01:27:12,960 Speaker 1: can be can can be like harnessed right. And and 1373 01:27:13,080 --> 01:27:15,439 Speaker 1: then you leave there in your soul motor even for 1374 01:27:15,560 --> 01:27:18,360 Speaker 1: you right, for you guys, for me, when I walk 1375 01:27:18,400 --> 01:27:21,200 Speaker 1: out of that room, I can do anything. You know, 1376 01:27:22,360 --> 01:27:25,320 Speaker 1: that's true. We could do anything surround us with black women. 1377 01:27:26,600 --> 01:27:30,000 Speaker 2: Well, why thank you for coming. Definitely I think you 1378 01:27:30,080 --> 01:27:33,040 Speaker 2: shed a lot of light and a lot of wisdom. 1379 01:27:33,360 --> 01:27:34,320 Speaker 1: So thank you, guys. 1380 01:27:34,320 --> 01:27:36,559 Speaker 2: I appreciate When is that since best August I mean. 1381 01:27:36,920 --> 01:27:41,639 Speaker 1: July July fourth weekend July fourth, July third, fourth, and fifth, 1382 01:27:42,560 --> 01:27:45,880 Speaker 1: and we may you heard it, we may extend a 1383 01:27:45,960 --> 01:27:51,240 Speaker 1: day on Monday. We're not sure yet. It's it's the 1384 01:27:51,920 --> 01:27:56,120 Speaker 1: demand has been it has been extremely high. So we're 1385 01:27:56,200 --> 01:27:58,680 Speaker 1: trying to figure out do we do that or do 1386 01:27:58,800 --> 01:28:02,599 Speaker 1: we sit tight and then do that next year. Probably 1387 01:28:02,800 --> 01:28:05,400 Speaker 1: we'll see, but I think let's get it right this year. 1388 01:28:06,000 --> 01:28:09,320 Speaker 1: Let's get it right this year. Let's let's make sure 1389 01:28:09,360 --> 01:28:12,080 Speaker 1: all the all the bugs that we had, make sure 1390 01:28:12,080 --> 01:28:15,720 Speaker 1: all the issues are resolved, and then and then we 1391 01:28:15,840 --> 01:28:19,519 Speaker 1: can start to expand further again. But it's it's an 1392 01:28:19,520 --> 01:28:24,040 Speaker 1: exciting time and I'm really excited about about Tiana and 1393 01:28:24,640 --> 01:28:27,400 Speaker 1: what she's going to be able to to do for 1394 01:28:27,479 --> 01:28:30,080 Speaker 1: her community and help us deliver. I think I think 1395 01:28:30,120 --> 01:28:35,439 Speaker 1: that's going to be out of this world. Yeah, well, 1396 01:28:35,640 --> 01:28:37,519 Speaker 1: I like I like to think that we called it 1397 01:28:38,439 --> 01:28:41,760 Speaker 1: because we were honoring her last year, right, So we 1398 01:28:41,880 --> 01:28:45,360 Speaker 1: honored her Black Women in Hollywood for for what she 1399 01:28:45,479 --> 01:28:51,840 Speaker 1: had been doing. Yeah, well no, actually it wasn't. That 1400 01:28:51,960 --> 01:28:54,439 Speaker 1: was the kickoff for her. Yeah, yeah, her, yeah, yeah 1401 01:28:54,479 --> 01:28:57,360 Speaker 1: yeah yeah yeah yeah yeah. I met her at Black 1402 01:28:57,400 --> 01:29:01,280 Speaker 1: Women in Hollywood. Oh really yeah. And and the other 1403 01:29:01,360 --> 01:29:03,200 Speaker 1: thing is, you know, to see that room, man, and 1404 01:29:03,320 --> 01:29:06,120 Speaker 1: to see those women loving on each other and protecting 1405 01:29:06,160 --> 01:29:09,240 Speaker 1: each other, it's it's really special. And then it's it's 1406 01:29:09,320 --> 01:29:11,599 Speaker 1: the same thing at It's the same thing at festival, 1407 01:29:11,800 --> 01:29:13,680 Speaker 1: right and I and I think a lot of it 1408 01:29:14,160 --> 01:29:17,840 Speaker 1: is people don't want to lose that, and they're they're 1409 01:29:17,960 --> 01:29:21,200 Speaker 1: concerned also, like all with all that's going on in 1410 01:29:21,280 --> 01:29:24,439 Speaker 1: the world, is is is just going to be here 1411 01:29:24,680 --> 01:29:26,559 Speaker 1: all right? And I'm here to tell you it's gonna 1412 01:29:26,600 --> 01:29:29,280 Speaker 1: be here all right. 1413 01:29:29,800 --> 01:29:30,280 Speaker 3: Do you have it? 1414 01:29:30,439 --> 01:29:32,800 Speaker 2: And I will see you guys next week, please please,