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Speaker 1: So someone sent me a text the other day and said, hey, baby,

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Speaker 1: I can't wait to see you this weekend. And then

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Speaker 1: I got the next text. It said this will hold

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Speaker 1: you over and it was a gigantic penis ad dick text.

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Speaker 1: So first of all, I didn't know what it was.

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Speaker 1: I know that sounds crazy, but like, you're not expecting

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Speaker 1: that on your phone to sort of like in the

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Speaker 1: appealation like mountains. You're just like, oh wait a second,

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Speaker 1: let me pull back. That's a penis on my phone, okay.

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Speaker 1: And then they sent another thing like did you like that?

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Speaker 1: Or I'm like, oh, this is like this is a

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Speaker 1: modern crank call. So I then blocked the person, and

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Speaker 1: then the person was calling me with the same phone number,

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Speaker 1: so it was some sort of scam and I had

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Speaker 1: to have my business manager call Horizon and just figure

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Speaker 1: out what to do with that text. My point is, well,

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Speaker 1: what is that doing? Okay? A stranger dick picks you, like, okay,

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Speaker 1: now what will you marry me? Like, I just want

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Speaker 1: to understand the long No pun intended the long game.

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Speaker 1: I just don't understand the long game, Like what what

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Speaker 1: now are we doing? Like I saw your penis, let's

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Speaker 1: get married. I just don't understand. It's just is it

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Speaker 1: harassing me? I just don't actually understand the logic, Like,

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Speaker 1: what are we doing here? That's that's a real cock block.

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Speaker 1: By the way, a cock block is a dick comes

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Speaker 1: through on your text and you block. But I the

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Speaker 1: guy blocked through, he must have a very big penis

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Speaker 1: because he blocked through the cop block he got. We

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Speaker 1: put that wall down. Have you ever gotten a dick pick?

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Speaker 1: If you're walking through like Grands and you get air

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Speaker 1: dropped pick. Wait, so she just said, if you're walking

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Speaker 1: through Grand Central and you just like get dropped the

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Speaker 1: dick pick, that means someone who's within reach, like on

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Speaker 1: the subway, can air drop either penis. It's a dick drop.

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Speaker 1: It's not like a mic drop. It's a dick drop

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Speaker 1: with it's a cock drop. That's the way, just a

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Speaker 1: cocktaught no the deal? Wow, Okay, Well, on that note,

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Speaker 1: I'm not sure many other people would enjoy it preceding

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Speaker 1: their show. I'm glad we didn't keep this rent for

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Speaker 1: Hillary Clinton's show. I don't think that would have been appropes. Um.

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Speaker 1: I think Sammy Hagar could handle it. My guest today

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Speaker 1: is Sammy Hagar, the multi platinum red rocker and legendary

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Speaker 1: frontman of hard rock favorite Van Halen. He is also

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Speaker 1: a lifelong entrepreneur who turned his passions for music, booze,

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Speaker 1: and the beach into an empire. He's amazing and he

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Speaker 1: founded the Mexican resort the Cabbo Wobbo Cantina Dying to Go.

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Speaker 1: It's home of the handmade Cabo Wobbo tequila that he

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Speaker 1: oversaw from the very first spoonful, and since then he's

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Speaker 1: created a liquor dynasty and expanded his restaurant chain with

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Speaker 1: Cabbo Wobbo Cantinas in Las Vegas and Lake Tahoe and

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Speaker 1: a series of airport restaurants Sammy's Beach Bar and Grill.

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Speaker 1: They raised money for local charities, and today we're going

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Speaker 1: to talk about the importance of following your passion and

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Speaker 1: creating your own market. This may be one of my

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Speaker 1: favorite interviews ever. So you're in for a real treat Hi. Hi,

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Speaker 1: how are you? I feel great? Do you feel good?

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Speaker 1: Where are you well? I'm in Data Point in the

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Speaker 1: Orange County. Oh nice? Is that your base? Yeah? Partly

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Speaker 1: I'm a cabos in my base northern California is my

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Speaker 1: old base and now I'm a southern California kind of guy.

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Speaker 1: I move around. You only live in the warm weather

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Speaker 1: by the beach. That would sound that's exactly right, gets

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Speaker 1: under seventy. I'm out of here, got it. I'm like

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Speaker 1: you like a goose, I just go south. Where are

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Speaker 1: you at Connecticut? So near the water. But it's not

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Speaker 1: just thinking about it. Hey, well listen, honored to be

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Speaker 1: on your show. We're kind of in the same business.

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Speaker 1: We kind of got lucky together. It didn't well, you

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Speaker 1: did pave the way to be honest, and I mentioned

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Speaker 1: you a lot, which is interesting and I can't wait

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Speaker 1: to get into that because I do mention you and

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Speaker 1: I like to sort of always give credit and just

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Speaker 1: set records straight. So because I was definitely the first

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Speaker 1: woman to really monetize in the liquor business and created

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Speaker 1: the first ever low calorie ready to drink cocktail, and

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Speaker 1: I was the first person to market directly to women

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Speaker 1: besides wine, but in the liquor business. But when I

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Speaker 1: first started, even as a chef, and I used to

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Speaker 1: just hold wine at an event, publicist would say, oh,

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Speaker 1: put your alcohol away. You can't take a picture with alcohol,

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Speaker 1: and it felt like after what happened with me, people

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Speaker 1: all kinds of celebrities started rushing in. And I always say,

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Speaker 1: but before me was Sammy Hague. This is from my estimation.

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Speaker 1: Sammy Hagar, Dan Ackeroid, Danny DeVito, dabbled in lemon Cello, Diddy,

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Speaker 1: and then I came in. So it was a man's game.

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Speaker 1: But even you were like at the forefront, was there

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Speaker 1: anyone else doing liquor publicly? Also being in the rock

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Speaker 1: and roll business, you know, alcohol and being a rock star.

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Speaker 1: Publicists would be like, you know, don't show that you drink.

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Speaker 1: I always say, when you work for me, all the

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Speaker 1: people that worked for me, and not just in the tequila,

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Speaker 1: but my band members and my crew, I always say,

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Speaker 1: it's not only okay to drink on the job, when

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Speaker 1: you work with me, it's mandatory exactly. So that way

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Speaker 1: I didn't look like the only guy walking around the

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Speaker 1: drink of my hands. I really don't drink that much.

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Speaker 1: I know it seems crazy, but I do enjoy a

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Speaker 1: good cocktail, and in course, tequila and rum are my

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Speaker 1: two favorite spirits, and I'm a fine wine guy. I

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Speaker 1: love wine with dinner. I don't think I could have

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Speaker 1: a good dinner without it. If somebody serves you a

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Speaker 1: good you know, steak or a great piece of fish

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Speaker 1: or something, you gotta I gotta have a glass of

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Speaker 1: wine with this. I mean, yeah, part, it's part of

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Speaker 1: the deal. Well, you know, thank you for paving decide

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Speaker 1: with the ladies. Um, I actually should be mad at

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Speaker 1: you because you took half my following not they drink

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Speaker 1: your stuff instead of mine. I don't know it anymore.

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Speaker 1: My and my beat is up. So I was thinking,

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Speaker 1: I don't know how much you market to women specifically

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Speaker 1: or you reach women specifically. So if you ever want

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Speaker 1: to do something, I'm a free agent for the first

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Speaker 1: time in a long time. Oh well, you might be

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Speaker 1: talking to the right guy or I might be talking

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Speaker 1: to the right lady, because uh, that would be awesome.

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Speaker 1: I'm on this trip now where I want to team

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Speaker 1: up with people because it's like, you know, in a

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Speaker 1: rock band, when they discovered packages where you went out

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Speaker 1: with two big bands and sometimes three big bands. All

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Speaker 1: of a sudden you went from you know, seven eight

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Speaker 1: thousand people to fifteen and twenty thousand people. And I

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Speaker 1: think about that with my spirit brand. So now I've

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Speaker 1: teamed up with Brick Springfield bought into my company. Oh,

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Speaker 1: I know him. He's a big fan. I actually have

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Speaker 1: upstairs in my house a pink guitar gave me for

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Speaker 1: my birthday. I didn't know he was a fan of mine.

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Speaker 1: I was a fan of his and then he yeah, crazy.

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Speaker 1: He's my partner with the Rum and Guy Fierti is

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Speaker 1: my partner with Santo, and it's so much easier and

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Speaker 1: better have in a partner. But to have you as

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Speaker 1: a partner, well, we might own the industry beyond. We

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Speaker 1: might run everybody outside of business. We'll take over. We'll

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Speaker 1: show them beyond beyond. Because it's great. Yeah, it would

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Speaker 1: be amazing. I think we should do something. Would be

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Speaker 1: very cool, because, to be honest, when I started, women

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Speaker 1: were drinking tequila in college, but like, you know, crappy,

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Speaker 1: cheap brown tequila. But when I started saying the skinny

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Speaker 1: girl Margherita, it wasn't in bottles. I just said the recipe.

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Speaker 1: I just said, you know, clear tequila, four lines and

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Speaker 1: a tiny splash of orange liqueur. Because I learned not

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Speaker 1: to say the brands, because I was built trying to

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Speaker 1: build my own and that's when girls started drinking tequila,

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Speaker 1: tequila and soda. So it is a great idea. Um,

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Speaker 1: but you know I have she is better than one.

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Speaker 1: And even having you on here, I was thinking, this

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Speaker 1: is so cool. I put you on the list in

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Speaker 1: the very beginning. The show is about game changers, mavericks,

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Speaker 1: started from the bottom. Now we're here and you know,

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Speaker 1: built a brand, courageous type people, and you're just such

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Speaker 1: a legend. And I was so excited because you're just

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Speaker 1: unique and you've done it your own authentic way, and

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Speaker 1: that's what you know. It's the sircutest path, nontraditional business model.

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Speaker 1: So I want to hear about that today. Well, Bethny,

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Speaker 1: I think you probably did the same thing. I didn't

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Speaker 1: know what I was doing, so it was kind of

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Speaker 1: easy to do it my own way because I didn't

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Speaker 1: have any rules. You know, I was uneducated completely in

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Speaker 1: this world of branding or so forth. Uh. And a

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Speaker 1: guy named SHEF Gordon you might know who. He is,

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Speaker 1: a wonderful guy, real smart guy. He he said, well,

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Speaker 1: why don't you just roll everything together. You live in Cobbo,

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Speaker 1: you live on the beach, You've got a cobble wobble cantina.

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Speaker 1: You're making tequila. Why don't you just take that on tour?

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Speaker 1: And I said, instead of being a rock star, you know,

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Speaker 1: take off the leather pants, you know, and go out

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Speaker 1: there and your shorts and barefoot, you know, and just

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Speaker 1: be yourself and just roll it all together. And that's

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Speaker 1: really what made sense. And so that's the way I

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Speaker 1: promoted it. I just went on tour, kept doing my thing,

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Speaker 1: but I started wearing shorts and flip flops instead, you know.

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Speaker 1: And back when I was a younger, uh more in

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Speaker 1: shape to take my shirt off even act like I

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Speaker 1: was really on the beach. And then I had waitresses

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Speaker 1: on stage. I had a bar on stage. I built

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Speaker 1: the cobble wobble. My stage looked like that. I had

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Speaker 1: seventy people on stage being served drinks while I was

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Speaker 1: performing to ten thousand people. So that to me was

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Speaker 1: just so original. I mean, I thought, yeah, this is fun.

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Speaker 1: I don't even have to get dressed up. I can

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Speaker 1: walk out. I can get drunk during the show, you know,

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Speaker 1: not that I want to be drunk, but I mean

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Speaker 1: I could have drinks and I just say, let's relax,

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Speaker 1: let's make a party. And uh, I think that was

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Speaker 1: really unique and obvious, but only obvious now, like it's

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Speaker 1: obvious afterwards. And I think sometimes I used to. I

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Speaker 1: used to get a lot of flak from the critics.

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Speaker 1: Would say, look at this guy, what the hell do

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Speaker 1: you think he's in cabbo on the beach. I'd say, yeah,

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Speaker 1: it's an untraditional rock concert. It was a party, but yeah,

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Speaker 1: it didn't scare me. But it was actually more fun

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Speaker 1: than in a real show. I mean, you know, then

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Speaker 1: putting together act and go out and doing it. We

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Speaker 1: just kind of rolled onto the stage, talk to the

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Speaker 1: people behind me, waitress. I needed every fourth song, I

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Speaker 1: need a drink, come out and I'll show people how

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Speaker 1: to make a drink. I'd mix up a while. We

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Speaker 1: read it right on stage at least three times a night. So,

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Speaker 1: I mean, that was fun. That was fun. But I

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Speaker 1: didn't know what I was doing, you know what I mean.

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Speaker 1: I didn't realize I was really building a brand. No

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Speaker 1: one told me that you're building a brand, you know.

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Speaker 1: You know what I mean. I wasn't thinking that way

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Speaker 1: at all. I was just having a good time. How

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Speaker 1: long ago was that? Well, when I first got thrown

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Speaker 1: out of Van Halen, not for doing that I had

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Speaker 1: less of a problem with anybody else in that. But no, um,

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Speaker 1: unceremoniously thrown out of Van Heland. I started doing it

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Speaker 1: that right then. I said, I'm never gonna play. I'm

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Speaker 1: never gonna put on an outfit and go out on

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Speaker 1: stage ever again. I'm never gonna go out and do

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Speaker 1: the same show every night. And I'm not gonna play

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Speaker 1: with anyone who sept friends. And you know, I was

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Speaker 1: turned in that thing, and it kind of helped me

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Speaker 1: do that. So that was did you feel like you

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Speaker 1: were sort of put in a box and controlled by

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Speaker 1: this whole vehicle versus driving yourself. Yeah, being at a

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Speaker 1: rock star had rules. You know, you couldn't act like

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Speaker 1: you were married. You know, you couldn't talk about your

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Speaker 1: wife on stage. No, you had to talk about you know,

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Speaker 1: as if you were this single guy. That was early days,

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Speaker 1: but it's really true. I mean there was pressure from

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Speaker 1: band members. Hey man, don't never see your marrying that kids? Man?

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Speaker 1: Was it really what's wrong with that? You know? Um?

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Speaker 1: And then also the dress up pretension of you know,

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Speaker 1: you had to look like a rock star and you

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Speaker 1: had to put on airs and take poses on stage.

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Speaker 1: You didn't have to. But that's the way I learned.

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Speaker 1: I learned from led Zeppelin and those bands that did that,

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Speaker 1: and I still love those bands. But one day I

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Speaker 1: just woke up and said, I'm gonna go out Like

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Speaker 1: if I stood up, you'd see them in shorts, you'd

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Speaker 1: see them barefoot. And I didn't put this outfit on

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Speaker 1: for you. I just came in the way I am

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Speaker 1: and uh, and it really made my job easier. It

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Speaker 1: really took the job out, you know, like, can you

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Speaker 1: imagine kiss I love those guys, but can you imagine

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Speaker 1: walking into your dressing room, a normal guy, a grown

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Speaker 1: up man, and walking in that dress room and looking

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Speaker 1: at those outfits hanging on. I want to say, I

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Speaker 1: gotta put that on, and I gotta put all that makeup,

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Speaker 1: and I gotta go out there and do this show.

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Speaker 1: That would be torture. That is torture, the acne alone

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Speaker 1: of the torture. But the question is, I don't know

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Speaker 1: that much about the music business, and I obviously know

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Speaker 1: Van halen is, but I just know your name is

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Speaker 1: Sammy Haygar, a rock star who has the Cobbo Wobbo brand.

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Speaker 1: But I don't know if most people know you that

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Speaker 1: same way, or if some people still typecast you as

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Speaker 1: the guy that used to be in Van Halen, Like,

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Speaker 1: what do most people say to you? What most people

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Speaker 1: think that you are? What do they think your brand

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Speaker 1: is versus what it really is? Well, I think now

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Speaker 1: it's established. You know, I've done it. I've been what

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Speaker 1: I am now since n So I think I've been

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Speaker 1: doing this as long as I have been doing a

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Speaker 1: rock star thing. And most of those people that were

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Speaker 1: fans back in the eighties and the seventies and the

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Speaker 1: nineties early nineties, they're like my age, so like they're going, no,

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Speaker 1: we know he's cool now, you know, Like, I think

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Speaker 1: it's been accepted who and what I am? And I

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Speaker 1: put up on my Instagram and on my Facebook, and

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Speaker 1: I put up old pictures at least once a week

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Speaker 1: throws Back Friday, and I always get the greatest comments,

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Speaker 1: Oh my god, I loved your hair long. Grow your

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Speaker 1: hair back and going my hair won't grow back. This

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Speaker 1: is it. This is what it is. It's like, you

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Speaker 1: know it grows slow now, it's like you know, I'm

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Speaker 1: an elder right. Well, it's funny because you always have

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Speaker 1: to remember where you came from, which I know that

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Speaker 1: you do, but so I was on a reality show,

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Speaker 1: and you know, no matter what I do, I could

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Speaker 1: literally build a rocket ship beyond the cover of forms magazine,

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Speaker 1: turn a brand, make ten billion dollars, and I would

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Speaker 1: still always be dragged into everything that has to do

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Speaker 1: with the housewives. And it's sometimes it's irritating because you've

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Speaker 1: done I've done so much and I want to like

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Speaker 1: rinse myself. I want to take a bath, like rince

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Speaker 1: myself of that because I've earned it and I've worked

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Speaker 1: so hard. So you know, maybe another twenty years and

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Speaker 1: it will rinse off. Well, you've done a pretty good

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Speaker 1: job of rinsing it off, because you know, I'm not

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Speaker 1: a big TV guy, but I know about your TV show,

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Speaker 1: but I know much more about the whole movement you

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Speaker 1: started with ladies and alcohol, spirits, beverage and the skinny

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Speaker 1: girl thing. I mean, my wife went nuts when I

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Speaker 1: was doing this, you know, she she got more excited

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Speaker 1: to Rick Springfield. You know. The trouble with TV stars,

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Speaker 1: I think I know a lot of movie stars. TV stars,

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Speaker 1: they really do get pigeonholed. Whatever they are acting like,

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Speaker 1: people think that's who they are, and they don't want

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Speaker 1: to be disappointed, you know, to where rock stars. I

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Speaker 1: think you can. Um, yeah, I don't know. A lot

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Speaker 1: of people expect me to jump around and yell on

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Speaker 1: scream on the beach. I guess, but I can't. I can't.

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Speaker 1: I can't get out of it this mode going be

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Speaker 1: in yourself, Anthony, I don't have to tell you to

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Speaker 1: be in your know. It's it just saves so much

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Speaker 1: stress in life. You know. It's like I go, you know, oh,

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Speaker 1: if I had to get all made up and they

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Speaker 1: do all this stuff and have my sure my hair

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Speaker 1: looks good and put on a certain shirt, and have

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Speaker 1: a script that I had to try to stick to,

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Speaker 1: and I'm talking to you over here reading my notes. God,

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Speaker 1: that'd be Workation. Liberation, which is a good name for

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Speaker 1: a tequila brand o it is, He's another name of

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Speaker 1: sound name. So this is obvious, I believe. But I

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Speaker 1: don't know. But have you made an infinitely greater amount

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Speaker 1: of money on your liquor then on your music? Absolutely,

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Speaker 1: especially an amount of time. You know, I started making tequila,

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Speaker 1: I guess in five, somewhere around there, I started making

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Speaker 1: tequila really really Kabba Wabble came out, and within nine

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Speaker 1: years I sold it for a crazy amount of money,

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Speaker 1: you know, life changing money. I never made much of

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Speaker 1: money in rock and roll. You know, I've been playing

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Speaker 1: rock rolls in seventy two, but I didn't make any

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Speaker 1: money to about seventy nine. I was starving. So I

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Speaker 1: don't know, let's put it like this. If you win

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Speaker 1: in this business, I don't have to tell you it's

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Speaker 1: really lucrative and it's fun. You know. The thing I

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Speaker 1: like most about my brand. Everyone says, you know, oh,

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Speaker 1: you can just go put your name on something. You know,

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Speaker 1: you're Sammy Hagar And I said, yeah, but man, going

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Speaker 1: down to Jalisco and going down to Wahaka and finding

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Speaker 1: the mescal that I wanted to use to mix with

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Speaker 1: the blend with my tequila which was which as Santo

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Speaker 1: now the new one, that was so exciting. I mean,

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Speaker 1: you're eating the food, you're hanging out with the guys,

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Speaker 1: you're drinking your samp, You're you're feeling it, and and

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Speaker 1: that's so much more fun I think then than just

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Speaker 1: if you're just gonna slap your name on something, you

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Speaker 1: can just do it with milk, you know, or whatever.

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Speaker 1: You know, you don't have to drink it. That's a sick, amazing,

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Speaker 1: cool trip. But that town is a amazing and like

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Speaker 1: the Cowboy Boots stores and the authenticity and yeah, I mean,

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Speaker 1: it's got your soul in it. It's it's part of

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Speaker 1: who you are. But I think the idea for people

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Speaker 1: that I mean, I always bring up, well, I bring

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Speaker 1: up sometimes George Foreman because he was really one of

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Speaker 1: the first people to have like a product that exceeded,

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Speaker 1: you know, far exceeded his original career and he was

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Speaker 1: in legend, but then he had that George Foreman grill

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Speaker 1: and that was I remember everyone was thinking, what the hell,

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Speaker 1: that's crazy. You have to sort of explore and go

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Speaker 1: where the fish are and just take the road and

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Speaker 1: go with the passion because you never know where it's

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Speaker 1: gonna lead you, you know. And that seems like what

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Speaker 1: you just did, you were being honest, authentic, and I

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Speaker 1: think that people listening. You have to split the difference

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Speaker 1: between doing things that are secure and you have to

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Speaker 1: take care of your family and you may have a

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Speaker 1: four one K, etcetera. But you've gotta kind of take

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Speaker 1: some chances if you really want to, you know, hit

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Speaker 1: the ball out of the park. Yeah, if you're doing

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Speaker 1: something you really love to do and really enjoyed your passion.

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Speaker 1: You know, uh, just like most athletes. I mean, you

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Speaker 1: know they're not getting these world champion athletes. You know,

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Speaker 1: they're not just getting lucky. So I'm gonna make a

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Speaker 1: bunch of money to go do that. No, they're truly

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Speaker 1: athletes that love play baseball and love to play football

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Speaker 1: growing up their whole life. And the passion I think

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Speaker 1: is the key. Think quality. I mean, I think you

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Speaker 1: look like quality, passion, originality, and follow through. I mean,

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Speaker 1: you gotta go to work. I mean, it ain't work

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Speaker 1: if you love what you're doing. So it's a much

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Speaker 1: easier work. But it's not just gonna happen by luck.

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Speaker 1: It's gonna toss it around. No, you gotta put your heart, soul,

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Speaker 1: and mind into it. And yeah, so it's execution, execution.

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Speaker 1: Everybody has an idea. Yeah, execution and authenticity. So were

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Speaker 1: other people in the music industry? Did you feel that

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Speaker 1: they were jealous because you're just this rock and roll

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Speaker 1: guy and no one knows if you're smart, you're an idiot,

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Speaker 1: You're you're just partying, And then all of a sudden,

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Speaker 1: your real brain that you turn a brand. Were other

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Speaker 1: people trying to copy you and just like, you know,

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Speaker 1: why does he have that I'm more successful than him.

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Speaker 1: That kind of thing. Oh yeah, you know that exists

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Speaker 1: in every walk of life. But honestly, I think the

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Speaker 1: thing that saved me from not having having friends supporting

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Speaker 1: me because because I built the Cobbo Wobble first. So

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Speaker 1: I had this place, and I told everybody you go

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Speaker 1: to Cobbo. You go there once, should be there twice,

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Speaker 1: you know, and that's all there is to it. It

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Speaker 1: was when it was dirt roads and it was so

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Speaker 1: romantic and so cool. So I turned people on to

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Speaker 1: come down there. And when they got there, I said

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Speaker 1: come on. And I had a place for him to eat, drink,

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Speaker 1: feel safe. I you know, had the infrastructure. So everybody

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Speaker 1: started saying, oh man, yeah, I go to Cobbo Sammy

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Speaker 1: and take care of you. And I'd get these phone

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Speaker 1: calls from all these people. I mean, you name it.

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Speaker 1: Every I don't think there's a rock star from the

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Speaker 1: eighties or the nineties hasn't played and been to the

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Speaker 1: Cobbo Bobble many times. I mean all of it. You

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Speaker 1: can just start naming them, you know, right down to

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Speaker 1: the you know bonno and you too would come down

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Speaker 1: and hang out at the Cobbo wabble all the time.

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Speaker 1: So they all liked me because I told him, you know,

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Speaker 1: come down, we'll take care of And my manager would say, hey,

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Speaker 1: where are you staying. We'll make sure we'll get your

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Speaker 1: right back, you know, you know, don't walk home, We'll

401
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Speaker 1: get your you know, a security guy to walk with you.

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Speaker 1: You know. So they looked to me like a cool

403
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Speaker 1: guy from that. But I bet you finally just came

404
00:20:20,320 --> 00:20:22,840
Speaker 1: out with the tequila and exploded like it, did you know,

405
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Speaker 1: they would have been all that jealous. Oh man, you

406
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Speaker 1: but from the ground up, really he foundation, I sold

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Speaker 1: the liquor portion of my brand. So I owned the

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Speaker 1: Skinny Girl brand in the Skinny Girl brand except for

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Speaker 1: the liquor category. And I had it back and and

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Speaker 1: oh wow, okay, that well, you know that that's not

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Speaker 1: that's nobody else can you know, But this is amazing

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Speaker 1: for people to listen to because you you probably didn't

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Speaker 1: even realize like that, that's never happened before. When they

414
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Speaker 1: when you sell Gray Goose for two billion dollars, someone

415
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Speaker 1: can't go make Gray Goose dresses or lip glass or

416
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Speaker 1: T shirts like. But you're saying that if I want

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Speaker 1: to do a Cobbo Wobbo sweatpants line, you can do it.

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Speaker 1: You own that name. I don't own it, but they

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Speaker 1: will license it back to me for any other products,

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Speaker 1: including Cantina's a hotel. If I want to open up

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Speaker 1: the Cobble Wobble resort and casino, all I have to

422
00:21:14,920 --> 00:21:16,760
Speaker 1: do is get their permission, and they've given it to

423
00:21:16,800 --> 00:21:19,400
Speaker 1: me for anything I wanted to do, merchandise and everything.

424
00:21:19,720 --> 00:21:22,639
Speaker 1: The group of bought it for me. They're wonderful people.

425
00:21:22,760 --> 00:21:25,520
Speaker 1: They came to Cobbo and the owner Luca and and

426
00:21:25,560 --> 00:21:28,879
Speaker 1: the attorneys and the CEO of Campari. They're sitting with

427
00:21:28,920 --> 00:21:31,240
Speaker 1: me at the Cabba Wobble Cantina wh I'm getting ready

428
00:21:31,240 --> 00:21:33,520
Speaker 1: to go on. We're drinking tequila and I'm saying, I

429
00:21:33,560 --> 00:21:36,200
Speaker 1: love this. You guys are gonna buy this. And said

430
00:21:36,200 --> 00:21:38,800
Speaker 1: no, no no, no, we don't. We don't want this. We don't,

431
00:21:38,800 --> 00:21:40,800
Speaker 1: we don't party like that. We just want your tequila.

432
00:21:40,840 --> 00:21:43,159
Speaker 1: And I said, okay. So we carved it out and

433
00:21:43,200 --> 00:21:45,679
Speaker 1: it was it wasn't even like any argument. It was like, no, no,

434
00:21:45,720 --> 00:21:49,120
Speaker 1: you're fine. We like, this is good promotion for us. Yeah,

435
00:21:49,200 --> 00:21:53,120
Speaker 1: it is. That's what I was arguing with them. They

436
00:21:53,160 --> 00:21:56,240
Speaker 1: wanted my whole brand. I said, why you are in

437
00:21:56,280 --> 00:21:59,320
Speaker 1: the liquor business. You're a public company that's in the liquor,

438
00:21:59,320 --> 00:22:01,480
Speaker 1: But why would you want all that's ever been done?

439
00:22:01,480 --> 00:22:03,040
Speaker 1: You can't do that, So I'm doing it, so I

440
00:22:03,040 --> 00:22:05,800
Speaker 1: don't wisn't a fact. I just own the brand besides

441
00:22:06,480 --> 00:22:09,200
Speaker 1: out right, besides the liquor category. So it's a little different,

442
00:22:09,240 --> 00:22:12,119
Speaker 1: but still the same functionality. I guess you drove a

443
00:22:12,160 --> 00:22:14,199
Speaker 1: harder bargain than I did. I guess I could have

444
00:22:14,200 --> 00:22:15,880
Speaker 1: said I have to own it, but I don't want

445
00:22:15,880 --> 00:22:18,600
Speaker 1: to blow my deal. Yeah, but I have said to

446
00:22:18,640 --> 00:22:21,080
Speaker 1: them what I'm gonna do is gonna make that more successful.

447
00:22:21,119 --> 00:22:23,040
Speaker 1: So the question is, do you own any of the

448
00:22:23,080 --> 00:22:25,159
Speaker 1: liquor portion of Cobble Bobble? And you just sold it

449
00:22:25,200 --> 00:22:28,879
Speaker 1: out right, and that was it. I sold and I

450
00:22:29,119 --> 00:22:32,879
Speaker 1: kept because I wanted to. And you have to settle

451
00:22:32,920 --> 00:22:36,040
Speaker 1: back in a certain amount of years. So I waited

452
00:22:36,119 --> 00:22:37,960
Speaker 1: and I got tired because I wanted to get back

453
00:22:38,000 --> 00:22:40,080
Speaker 1: in the in the booze business. So I made Rum

454
00:22:39,840 --> 00:22:42,160
Speaker 1: and Champion's Beach for our Room in the meantime, which

455
00:22:42,200 --> 00:22:44,040
Speaker 1: is my little family brand. You know, I don't have

456
00:22:44,080 --> 00:22:47,159
Speaker 1: a big sales scheme. It's just really for my fans

457
00:22:47,160 --> 00:22:49,960
Speaker 1: and for me, it's boutique. It's really cool and it's

458
00:22:50,000 --> 00:22:54,000
Speaker 1: not for sale, you know. But cobble wobble. I was saying,

459
00:22:54,200 --> 00:22:57,560
Speaker 1: maybe I'll keep and they're gonna spread it worldwide and

460
00:22:57,640 --> 00:23:00,320
Speaker 1: my will be worth more than my eighty A set.

461
00:23:02,119 --> 00:23:04,440
Speaker 1: But then I got please tell me, I said, I'm

462
00:23:04,440 --> 00:23:06,480
Speaker 1: doing this for money, get out of here. So I

463
00:23:06,720 --> 00:23:08,520
Speaker 1: sold it back to them. They wanted it back to

464
00:23:08,640 --> 00:23:11,640
Speaker 1: the public company, so I sold it all. Yeah, well,

465
00:23:11,680 --> 00:23:13,919
Speaker 1: did you go from not broke? And I know you

466
00:23:13,960 --> 00:23:15,640
Speaker 1: were broke as a kid, but did you go from

467
00:23:15,680 --> 00:23:19,440
Speaker 1: basically not really having a lot of money to having

468
00:23:19,520 --> 00:23:22,000
Speaker 1: a lot of money? And that like that pendulum swing

469
00:23:22,240 --> 00:23:26,000
Speaker 1: meaning because for me, doing the Skinny Girl deal was

470
00:23:26,080 --> 00:23:28,760
Speaker 1: certainly not just about the money. But you want to know,

471
00:23:29,720 --> 00:23:32,840
Speaker 1: I owned it myself. I owned myself with a partner,

472
00:23:32,880 --> 00:23:34,720
Speaker 1: but it wasn't a licensing deal when I started it,

473
00:23:34,760 --> 00:23:37,280
Speaker 1: So I was nervous people are gonna start swallowing me,

474
00:23:37,320 --> 00:23:41,520
Speaker 1: people are gonna start cheating cheater brands or copying me

475
00:23:42,160 --> 00:23:44,639
Speaker 1: or I'll get sued for something and I would have

476
00:23:44,640 --> 00:23:47,399
Speaker 1: gotten swallowed. So you kind of sometimes have to make

477
00:23:47,440 --> 00:23:50,240
Speaker 1: those decisions in the beginning to just say, let me

478
00:23:50,240 --> 00:23:52,240
Speaker 1: get the first piece on the board. I'm just starting,

479
00:23:52,280 --> 00:23:54,440
Speaker 1: and I need the pile and also the street cred.

480
00:23:54,760 --> 00:23:56,920
Speaker 1: So did you have that feeling too, like pigs get fatten,

481
00:23:56,960 --> 00:23:58,960
Speaker 1: hobbs get slartered. You don't want to go in and

482
00:23:59,000 --> 00:24:01,280
Speaker 1: be greedy, and you need knew you needed to make

483
00:24:01,320 --> 00:24:03,440
Speaker 1: a move and take the initial pile. Is that how

484
00:24:03,440 --> 00:24:05,879
Speaker 1: you felt and the street credit? Yeah, you know. For me,

485
00:24:06,520 --> 00:24:08,320
Speaker 1: I had plenty of money. I've been a rock star

486
00:24:08,400 --> 00:24:10,840
Speaker 1: for so long. So when they first offered me what

487
00:24:10,960 --> 00:24:13,520
Speaker 1: my brand was worth, this is on something else that

488
00:24:13,560 --> 00:24:15,520
Speaker 1: you've got to think of. I never knew anything about

489
00:24:15,560 --> 00:24:18,320
Speaker 1: Goodwill and all that, about what I was worth, you know,

490
00:24:18,400 --> 00:24:22,320
Speaker 1: Sammy Hagard, the name value. I didn't think of myself.

491
00:24:22,400 --> 00:24:24,280
Speaker 1: And I'm a singer. I'm a guitar player, I write songs,

492
00:24:24,359 --> 00:24:26,399
Speaker 1: you know, I go do this, so the whole brand,

493
00:24:26,400 --> 00:24:28,480
Speaker 1: good Will and all that. So they offered me ten

494
00:24:28,560 --> 00:24:31,760
Speaker 1: times earnings, you know, and it was a huge number.

495
00:24:32,400 --> 00:24:36,240
Speaker 1: But then I thought, well, I had a partner and

496
00:24:36,440 --> 00:24:38,880
Speaker 1: I thought, I'm gonna give him that money. I'm gonna

497
00:24:38,920 --> 00:24:42,479
Speaker 1: pay taxes, I'm gonna and then you know what am

498
00:24:42,480 --> 00:24:44,280
Speaker 1: I gonna do? Stick in the bank. You know, I mean,

499
00:24:44,320 --> 00:24:46,280
Speaker 1: I don't need anything. I already got anything. I said,

500
00:24:46,280 --> 00:24:48,960
Speaker 1: you know, guys, it's really not life changing. And that

501
00:24:49,080 --> 00:24:50,920
Speaker 1: was the same day I was talking about when I

502
00:24:50,960 --> 00:24:53,320
Speaker 1: sitting around the table with the owner, Luca and the

503
00:24:53,400 --> 00:24:55,800
Speaker 1: boys and and I said, it's just not life changing.

504
00:24:56,080 --> 00:24:58,440
Speaker 1: I'm okay, and I love this brand. And they said

505
00:24:58,680 --> 00:25:00,520
Speaker 1: what would be life changing? I said, well, like a

506
00:25:00,560 --> 00:25:03,600
Speaker 1: hundred million, and they looked at each other and said okay.

507
00:25:03,760 --> 00:25:08,639
Speaker 1: And that's when I fell over. That's when I fell over, laughing,

508
00:25:08,800 --> 00:25:11,680
Speaker 1: rolling around the floor. I couldn't control myself, almost wet

509
00:25:11,760 --> 00:25:14,280
Speaker 1: myself all that stuff, and I really did. I I

510
00:25:14,359 --> 00:25:16,840
Speaker 1: got a great sense of humor. I couldn't believe it.

511
00:25:16,880 --> 00:25:20,160
Speaker 1: That's when I realized I wished that was eleven years

512
00:25:20,200 --> 00:25:27,040
Speaker 1: ago too. I think I saw two thousand seven or

513
00:25:27,080 --> 00:25:29,320
Speaker 1: eight seven or eight that's when it started. It took

514
00:25:29,359 --> 00:25:31,600
Speaker 1: about a year, but yeah, but I say, I can't

515
00:25:31,600 --> 00:25:34,080
Speaker 1: believe you were that early too. But but that moment

516
00:25:34,320 --> 00:25:37,600
Speaker 1: where I, as a human being, I realized I was

517
00:25:37,680 --> 00:25:41,320
Speaker 1: this poor kid, uneducated. I mean poor, I'm talking damn

518
00:25:41,359 --> 00:25:44,439
Speaker 1: near homeless. We slept in cars mini camp during the summer.

519
00:25:44,720 --> 00:25:46,600
Speaker 1: You know, you read my book. I mean, it's I'm

520
00:25:46,640 --> 00:25:49,640
Speaker 1: not I'm not crying the blues. I'm happy it's gonna be.

521
00:25:49,800 --> 00:25:52,000
Speaker 1: But it dawned on me who I was and what

522
00:25:52,119 --> 00:25:55,119
Speaker 1: I just I heard out of somebody's mouth and I

523
00:25:55,119 --> 00:25:57,680
Speaker 1: couldn't believe it. I mean, I'm I was pinching myself.

524
00:25:57,720 --> 00:25:59,760
Speaker 1: I was shocked. I would laugh in the middle of

525
00:25:59,760 --> 00:26:00,919
Speaker 1: the night. I'd be in the middle of that. My

526
00:26:00,920 --> 00:26:02,840
Speaker 1: wife would say, oh my god, I know what you're

527
00:26:02,920 --> 00:26:05,200
Speaker 1: laughing about. I'd start cracking up laughing. I'd said, this

528
00:26:05,280 --> 00:26:10,560
Speaker 1: is unbelievable. That's life changing. It made me very happy, secure.

529
00:26:10,880 --> 00:26:14,520
Speaker 1: I never had to worry again. But you know, it's

530
00:26:14,920 --> 00:26:19,320
Speaker 1: I'm over now. It's all good. But that thing, did

531
00:26:19,400 --> 00:26:22,720
Speaker 1: you did you feel that? I mean, yeah, yeah, But Sammy,

532
00:26:23,240 --> 00:26:25,080
Speaker 1: you were in the beginning. Yeah, I guess I was too.

533
00:26:25,119 --> 00:26:26,920
Speaker 1: We were in the beginning with the first that year

534
00:26:27,080 --> 00:26:29,160
Speaker 1: we could they couldn't keep up at the demand because

535
00:26:29,160 --> 00:26:31,080
Speaker 1: we put no money up. My partner put up five

536
00:26:31,160 --> 00:26:34,439
Speaker 1: hundred thousands. The entire length of the brand eighteen months

537
00:26:34,480 --> 00:26:37,960
Speaker 1: from idea to sale, and we would have done five

538
00:26:38,000 --> 00:26:40,240
Speaker 1: hundred thousand cases, but we couldn't. We had no supply,

539
00:26:40,400 --> 00:26:44,000
Speaker 1: So we did three hundred sixty cases and the number

540
00:26:44,040 --> 00:26:46,359
Speaker 1: was huge, But the number would be way bigger now,

541
00:26:46,400 --> 00:26:48,320
Speaker 1: as you know, your number would be crazy because the

542
00:26:48,359 --> 00:26:51,080
Speaker 1: multiples are insane now. But I wasn't like you. I

543
00:26:51,080 --> 00:26:52,919
Speaker 1: didn't have money, I didn't have a plane. I had

544
00:26:53,000 --> 00:26:55,640
Speaker 1: been broke not long before, so I had to get

545
00:26:55,680 --> 00:26:58,240
Speaker 1: on the goddamn board and be like, this is crazy town. Yeah.

546
00:26:58,280 --> 00:27:01,240
Speaker 1: I was freaking out. It wasn't saying are you still

547
00:27:01,280 --> 00:27:04,600
Speaker 1: on the board? Yeah, I've doubled down. I went back

548
00:27:04,640 --> 00:27:06,919
Speaker 1: into the casino. I doubled down. I split my aces.

549
00:27:07,000 --> 00:27:09,480
Speaker 1: I chose to double down and build the rest of

550
00:27:09,520 --> 00:27:12,840
Speaker 1: the brand. But that takes money and guts, and you know,

551
00:27:13,040 --> 00:27:15,560
Speaker 1: man and woman power, and you and I are definitely

552
00:27:15,560 --> 00:27:18,399
Speaker 1: the only two people that I know that's sold that

553
00:27:18,480 --> 00:27:20,560
Speaker 1: long ago. This started a trend in the world of

554
00:27:20,800 --> 00:27:23,240
Speaker 1: celebrities wanting to build brands. So I want to talk

555
00:27:23,280 --> 00:27:26,879
Speaker 1: about your philanthropy because it's very important to you and

556
00:27:26,960 --> 00:27:29,040
Speaker 1: you give back in many different ways, which is also

557
00:27:29,080 --> 00:27:31,080
Speaker 1: like a business By the way, donating money is like

558
00:27:31,280 --> 00:27:35,120
Speaker 1: running a business. Oh it's harder to give money away

559
00:27:35,119 --> 00:27:37,040
Speaker 1: than it is to make it. To give it away

560
00:27:37,080 --> 00:27:39,600
Speaker 1: honestly and know that your money is doing the right thing.

561
00:27:39,920 --> 00:27:43,280
Speaker 1: I've got a real simple philosophy. I love that think local,

562
00:27:43,680 --> 00:27:46,440
Speaker 1: you know, stay in your community. Start with your community.

563
00:27:46,440 --> 00:27:49,520
Speaker 1: If you've got five dollars to give away, go down

564
00:27:49,520 --> 00:27:51,119
Speaker 1: and give it to the local food bank, you know,

565
00:27:51,280 --> 00:27:53,399
Speaker 1: or go down to the you know, somebody in the

566
00:27:53,440 --> 00:27:55,120
Speaker 1: street and hand it to him. You know. I don't

567
00:27:55,119 --> 00:27:59,160
Speaker 1: believe in the once again, the big corporate charity firms.

568
00:27:59,280 --> 00:28:01,040
Speaker 1: I mean, I don't mean don't support them. I don't

569
00:28:01,040 --> 00:28:02,920
Speaker 1: give my money there because it goes in a giant

570
00:28:02,920 --> 00:28:06,600
Speaker 1: bank account sits somewhere. I like direct, direct, direct. So

571
00:28:06,640 --> 00:28:08,960
Speaker 1: when I go on tour every city I've ever played

572
00:28:09,320 --> 00:28:11,960
Speaker 1: for the last twelve years, I donate a check to

573
00:28:12,000 --> 00:28:14,480
Speaker 1: the food bank. They come down, they watch the show.

574
00:28:14,520 --> 00:28:16,360
Speaker 1: I give them four or five seats, whatever they need

575
00:28:16,440 --> 00:28:18,359
Speaker 1: for the people that run it. I give them a check,

576
00:28:18,760 --> 00:28:20,760
Speaker 1: and you feel so good. And on days off, I

577
00:28:20,800 --> 00:28:22,760
Speaker 1: go down and give them the check at the food

578
00:28:22,760 --> 00:28:25,680
Speaker 1: bank and help hand out food. And when you see that,

579
00:28:26,080 --> 00:28:28,880
Speaker 1: and when you see families coming in that aren't homeless,

580
00:28:28,880 --> 00:28:32,119
Speaker 1: and that aren't you know, have you know, horrible life

581
00:28:32,359 --> 00:28:34,520
Speaker 1: that that that are getting food bank money, I mean

582
00:28:34,520 --> 00:28:36,399
Speaker 1: coming down getting food and you say, well, why are

583
00:28:36,400 --> 00:28:39,440
Speaker 1: you here? Guys. I'm a gardener, my wife's a housekeeper,

584
00:28:39,760 --> 00:28:41,920
Speaker 1: and we have four kids. And once in a while

585
00:28:41,960 --> 00:28:44,040
Speaker 1: the truck needs tires, or I need a new lawnmowre,

586
00:28:44,440 --> 00:28:46,800
Speaker 1: or I have to pay the thing. And this helps

587
00:28:46,920 --> 00:28:49,520
Speaker 1: us make ends meet by getting you know, once or

588
00:28:49,560 --> 00:28:51,240
Speaker 1: twice a month will come down to the food bank

589
00:28:51,400 --> 00:28:54,040
Speaker 1: and get food. And I thought, how wonderful is that.

590
00:28:54,840 --> 00:28:59,320
Speaker 1: You know, it's crazy what you're saying, because I have

591
00:28:59,360 --> 00:29:02,120
Speaker 1: an initiative called Be Strong, and we've distributed a hundred

592
00:29:02,120 --> 00:29:05,960
Speaker 1: million dollars within three years. One percent goes to the initiative.

593
00:29:06,240 --> 00:29:08,600
Speaker 1: And it's the same thing. There's no rubber chicken dinner,

594
00:29:08,920 --> 00:29:12,600
Speaker 1: there's no nonsense. It's the money to the people. And

595
00:29:12,720 --> 00:29:14,800
Speaker 1: to your point, it's like a business. You have to

596
00:29:14,840 --> 00:29:18,600
Speaker 1: be transparent with people. People want to know exactly where

597
00:29:18,640 --> 00:29:21,160
Speaker 1: this dollar is going. Is it to be bottle water.

598
00:29:21,480 --> 00:29:26,080
Speaker 1: It's great to do philanthropy like business, where it's total

599
00:29:26,120 --> 00:29:29,920
Speaker 1: transparency and direct. So we have that also in common,

600
00:29:30,000 --> 00:29:32,960
Speaker 1: which is fascinating to me. Well, well, what sign are you?

601
00:29:33,040 --> 00:29:34,840
Speaker 1: Let's get this out of the way. I'm an old hippie.

602
00:29:34,880 --> 00:29:42,200
Speaker 1: What sign are you, my dear on a scorpio, where

603
00:29:42,200 --> 00:29:44,560
Speaker 1: are you? I was married to a scorpio over twenty

604
00:29:44,600 --> 00:29:47,320
Speaker 1: eight years and now I'm married to a Capricorn my

605
00:29:47,360 --> 00:29:51,800
Speaker 1: second marriage. But we've we've been married for twenty six years,

606
00:29:51,840 --> 00:29:54,920
Speaker 1: I think. But anyway, I got a double scorpio. I'm

607
00:29:54,960 --> 00:29:56,520
Speaker 1: more of a score. I'm a libre, but I have

608
00:29:56,560 --> 00:29:59,440
Speaker 1: a double scop Wow. Yeah, I'm kind of a scorpio

609
00:29:59,520 --> 00:30:01,720
Speaker 1: minded for and you know, it makes you just kind

610
00:30:01,720 --> 00:30:04,520
Speaker 1: of a little serious and deeper about stuff like philanthropy

611
00:30:04,560 --> 00:30:07,920
Speaker 1: and about a relationship and things like that. I love scorpios,

612
00:30:07,920 --> 00:30:09,920
Speaker 1: but you know, you don't want to cross this scorpio.

613
00:30:09,960 --> 00:30:12,000
Speaker 1: You don't want to be on the on the on

614
00:30:12,120 --> 00:30:14,880
Speaker 1: the stinging end of a scorpiold the play. There are

615
00:30:15,000 --> 00:30:17,200
Speaker 1: some loyal people, so yeah, we can work together. I

616
00:30:17,240 --> 00:30:19,240
Speaker 1: just want to make sure about that before we get

617
00:30:19,280 --> 00:30:22,440
Speaker 1: signed this contract. Were about the deal, I agree. I

618
00:30:22,480 --> 00:30:26,280
Speaker 1: mean it's so funny because people say, oh, we we

619
00:30:26,280 --> 00:30:28,200
Speaker 1: were living like a rock star. I'm like, you're like

620
00:30:28,240 --> 00:30:31,239
Speaker 1: a rock star. People say, so, what does being a

621
00:30:31,360 --> 00:30:34,080
Speaker 1: rock star mean to you? What is your definition of

622
00:30:34,080 --> 00:30:38,040
Speaker 1: a rock star? Well, a real rock star in the

623
00:30:38,040 --> 00:30:42,240
Speaker 1: middle of it, you have to be extremely self centered, egotistic,

624
00:30:43,280 --> 00:30:47,120
Speaker 1: and have talent and drive. Otherwise that business will cheer

625
00:30:47,160 --> 00:30:49,360
Speaker 1: you up and spit you out, and you know it's

626
00:30:49,480 --> 00:30:52,320
Speaker 1: it's honestly, it's a cruel business because all your peers, hey,

627
00:30:52,480 --> 00:30:53,880
Speaker 1: maybe trying to like to like it, but if you're

628
00:30:54,200 --> 00:30:55,800
Speaker 1: you know, bigger than them, or you can get a

629
00:30:55,840 --> 00:30:58,000
Speaker 1: big break or number one record. Oh just like you said,

630
00:30:58,000 --> 00:30:59,720
Speaker 1: oh man, why is he got a number one record?

631
00:30:59,720 --> 00:31:01,960
Speaker 1: I can seem better to him, or you know, oh

632
00:31:02,000 --> 00:31:04,560
Speaker 1: I hate that band, and then they see it and say, hey, Sanny.

633
00:31:04,680 --> 00:31:07,000
Speaker 1: You know so it can be a pretty phony world.

634
00:31:07,600 --> 00:31:10,520
Speaker 1: But being an X rock star to where you know,

635
00:31:10,600 --> 00:31:13,240
Speaker 1: you're still okay because I'm still in the business, but

636
00:31:13,320 --> 00:31:16,600
Speaker 1: I don't really play that role and I'm not interested

637
00:31:16,600 --> 00:31:19,320
Speaker 1: in anymore real fame or fortune. It's not my thing.

638
00:31:19,360 --> 00:31:22,080
Speaker 1: I love the art of singing and playing, and I

639
00:31:22,160 --> 00:31:24,719
Speaker 1: love contact with people. I love to get on stage.

640
00:31:24,920 --> 00:31:27,800
Speaker 1: That makes me happy when I do a good show.

641
00:31:28,000 --> 00:31:31,840
Speaker 1: Oh my god, you know, so today a rock star, Yeah,

642
00:31:32,080 --> 00:31:38,640
Speaker 1: to me is really now it's about um, preserving your heyday,

643
00:31:38,880 --> 00:31:41,520
Speaker 1: giving your fans something to live for. You know, I've

644
00:31:41,520 --> 00:31:44,640
Speaker 1: written a lot of songs, uplifting dreams and songs like

645
00:31:44,680 --> 00:31:48,720
Speaker 1: that about you know, about how to stay positive and

646
00:31:48,880 --> 00:31:51,880
Speaker 1: so I I want to continue to keep bringing that

647
00:31:51,960 --> 00:31:56,080
Speaker 1: positive message to my fans. But other than that, being

648
00:31:56,080 --> 00:31:58,719
Speaker 1: a rock star just it's it was so much fun.

649
00:31:59,280 --> 00:32:02,080
Speaker 1: And the eight is being able to have anything and everything,

650
00:32:02,200 --> 00:32:04,360
Speaker 1: anything whenever you want to, being rich and famous and

651
00:32:04,440 --> 00:32:06,880
Speaker 1: driving ferraris, and being young and healthy and handsome and

652
00:32:07,200 --> 00:32:10,840
Speaker 1: girls screaming for you. Uh. I don't care what anyone says.

653
00:32:10,880 --> 00:32:17,560
Speaker 1: That was awesome, that's amazing anything I wouldn't. That's awesome

654
00:32:17,680 --> 00:32:19,120
Speaker 1: because you were able to be in the moment and

655
00:32:19,280 --> 00:32:23,960
Speaker 1: enjoy it. Probably some people get stressed out temperament I have.

656
00:32:24,120 --> 00:32:36,280
Speaker 1: We have a lot in common. Who's your target audience? Now?

657
00:32:36,760 --> 00:32:39,200
Speaker 1: For your products? Who are you speaking to? And what

658
00:32:39,400 --> 00:32:42,320
Speaker 1: exactly is your brand? Well? My brands are fun brands.

659
00:32:42,400 --> 00:32:45,600
Speaker 1: Their party brands, Santo Tequila and Sammy's Beach Bar round.

660
00:32:45,640 --> 00:32:50,360
Speaker 1: Both of them are really about enjoying friends. Uh, not

661
00:32:50,480 --> 00:32:54,280
Speaker 1: special occasions, but enjoying your life. You know what I mean,

662
00:32:54,280 --> 00:32:57,080
Speaker 1: they're kind of a lifestyle brand, and uh you live

663
00:32:57,120 --> 00:32:59,160
Speaker 1: a certain way, you drink a certain way, you eat

664
00:32:59,160 --> 00:33:02,480
Speaker 1: a certain way, and you're just that's the way it is.

665
00:33:02,520 --> 00:33:05,160
Speaker 1: So my brands are an extension of my lifestyle. But

666
00:33:06,040 --> 00:33:08,520
Speaker 1: my audience, I think is the same kind of thing.

667
00:33:08,560 --> 00:33:11,160
Speaker 1: I think there are people that, um, you know, first

668
00:33:11,200 --> 00:33:15,000
Speaker 1: of all happen in the tequila business. That's that's everybody,

669
00:33:15,200 --> 00:33:18,640
Speaker 1: because it's honest. You know, beverages planet and the best

670
00:33:18,640 --> 00:33:20,320
Speaker 1: beverage is on the planet. I mean, it's the most

671
00:33:20,360 --> 00:33:21,920
Speaker 1: fun to drink. You know, any way you want to

672
00:33:21,960 --> 00:33:26,080
Speaker 1: drink tequila is a blast. I think. Uh so that's

673
00:33:26,360 --> 00:33:29,560
Speaker 1: you know, that's my audience tequila drinkers. Because I want

674
00:33:29,560 --> 00:33:31,320
Speaker 1: to make the best tequila in the world. I want

675
00:33:31,320 --> 00:33:33,680
Speaker 1: mine to stand up next to anybody said, oh yeah,

676
00:33:33,720 --> 00:33:36,040
Speaker 1: I try my blanco against that blanco. Try my and

677
00:33:36,080 --> 00:33:37,480
Speaker 1: yeah hoo against that, and you know I don't have

678
00:33:37,520 --> 00:33:40,040
Speaker 1: an Yeho yet, but try our representato. We haven't made

679
00:33:40,040 --> 00:33:42,240
Speaker 1: it in Yehoe yet because it's still being made. All

680
00:33:42,240 --> 00:33:44,400
Speaker 1: these people that come out with all these excuse like

681
00:33:44,480 --> 00:33:46,719
Speaker 1: with an extra and Yale forty eight months in the barrel,

682
00:33:47,040 --> 00:33:49,120
Speaker 1: they come out the same time they bring out their blancos.

683
00:33:49,120 --> 00:33:51,520
Speaker 1: The man, you guys sat around for five years waiting

684
00:33:51,520 --> 00:33:54,000
Speaker 1: for your tequila to come out. No, that somebody did

685
00:33:54,040 --> 00:33:57,400
Speaker 1: that for you. So we have our tequila are blancos

686
00:33:57,440 --> 00:33:59,720
Speaker 1: and reperissado barrels and it just came out. And a

687
00:34:00,000 --> 00:34:03,000
Speaker 1: psatto is are the barrels are used for. And yehoe

688
00:34:03,080 --> 00:34:05,800
Speaker 1: which won't come out to October when it's been eleven

689
00:34:05,880 --> 00:34:10,520
Speaker 1: twelve much. That's authentic too, beyond authentic. Oh yeah, but

690
00:34:10,719 --> 00:34:14,120
Speaker 1: my my audience, it's funny. I've I said when I

691
00:34:14,200 --> 00:34:16,200
Speaker 1: left band Helen, we were the biggest fan of the world.

692
00:34:16,480 --> 00:34:18,719
Speaker 1: I'll you know, anybody wants to argue that, fine, all right.

693
00:34:18,760 --> 00:34:21,680
Speaker 1: We had five number one album sold forty eight million

694
00:34:21,680 --> 00:34:24,319
Speaker 1: records with me after the other guy. When I left

695
00:34:24,320 --> 00:34:26,439
Speaker 1: that band, I said, I don't care if I ever

696
00:34:26,520 --> 00:34:29,200
Speaker 1: gained another fan. I want to keep the fans that

697
00:34:29,239 --> 00:34:31,320
Speaker 1: I got that loved me, and I want to stop

698
00:34:31,480 --> 00:34:34,960
Speaker 1: trying to be famous, you know what I mean. So

699
00:34:35,080 --> 00:34:38,080
Speaker 1: my audience is really just people that appreciate the lifestyle,

700
00:34:38,160 --> 00:34:39,640
Speaker 1: that have been there from the beginning and that are

701
00:34:39,680 --> 00:34:41,759
Speaker 1: happy with what I do for them. I give them

702
00:34:41,760 --> 00:34:44,040
Speaker 1: booze to drink I give them nightclubs and bart whatnot

703
00:34:44,080 --> 00:34:47,319
Speaker 1: night clubs, and give them Cantina's cobble Wabbles to go

704
00:34:47,360 --> 00:34:49,400
Speaker 1: at Sandy's Beach Bar and girls if you eat my

705
00:34:49,520 --> 00:34:53,440
Speaker 1: Sandy's Beach baring girls in the airports in Hawaiian, Cleveland

706
00:34:53,560 --> 00:34:56,480
Speaker 1: and Las Vegas. I give all that money away to

707
00:34:56,520 --> 00:34:59,719
Speaker 1: the community, every bit of it, every bit off, not

708
00:35:00,080 --> 00:35:02,400
Speaker 1: penny goes in my pockets right and Hagar Family Foundation,

709
00:35:02,560 --> 00:35:04,600
Speaker 1: and I support that community. So that's all I really

710
00:35:04,600 --> 00:35:06,839
Speaker 1: care about. You know, you can make plenty of money

711
00:35:06,840 --> 00:35:10,400
Speaker 1: with three or four million followers. It's funny that you

712
00:35:10,480 --> 00:35:15,080
Speaker 1: brought up THEO and the authenticity with tequila. For example,

713
00:35:15,560 --> 00:35:18,360
Speaker 1: because I am having been in the liquor business, I

714
00:35:18,400 --> 00:35:20,920
Speaker 1: would get sent a bunch of stuff just from being

715
00:35:20,960 --> 00:35:25,240
Speaker 1: the company, and I would then do blind taste tests

716
00:35:25,239 --> 00:35:27,560
Speaker 1: with people in my house with like the most expensive

717
00:35:27,600 --> 00:35:29,560
Speaker 1: fancy tequila in my house, like it could have been

718
00:35:30,040 --> 00:35:32,320
Speaker 1: who whatever, the expensive one, it could have been Cossage,

719
00:35:32,320 --> 00:35:35,040
Speaker 1: your Goings or Patrol or whatever, and I would then

720
00:35:35,640 --> 00:35:38,520
Speaker 1: mix it all up and do taste tests. Just This

721
00:35:38,600 --> 00:35:40,799
Speaker 1: was always with the Blanco. And I did this once

722
00:35:40,840 --> 00:35:43,120
Speaker 1: at a restaurant with like eight vodkas just took SIPs

723
00:35:43,120 --> 00:35:46,640
Speaker 1: of each different ones. Because we're so often influenced by

724
00:35:46,680 --> 00:35:49,000
Speaker 1: the label and the marketing, and it's like lip glass

725
00:35:49,080 --> 00:35:51,200
Speaker 1: or anything else. It's not necessarily about the taste. So

726
00:35:51,320 --> 00:35:53,600
Speaker 1: one time, if you were a tequila drinker, or a

727
00:35:53,640 --> 00:35:56,960
Speaker 1: vodka drinker or a champagne drinker, you should do a

728
00:35:57,040 --> 00:36:00,120
Speaker 1: taste test because you'll find it often something that's it's

729
00:36:00,160 --> 00:36:04,359
Speaker 1: expensive tastes better to you than the marketed. Amazing thing.

730
00:36:04,480 --> 00:36:06,560
Speaker 1: It's just a great thing to do because the bottle

731
00:36:06,640 --> 00:36:10,560
Speaker 1: that everyone liked was probably like and everybody likes it

732
00:36:10,640 --> 00:36:14,000
Speaker 1: better than the bottle it was fifty dollars because it's marketing.

733
00:36:14,160 --> 00:36:16,560
Speaker 1: And it's funny because you go to restaurants and it

734
00:36:16,680 --> 00:36:19,120
Speaker 1: used to be that everybody only ordered Absolute vodka. Then

735
00:36:19,160 --> 00:36:20,880
Speaker 1: it was Gray Goose, then it was Velvedere, then it

736
00:36:20,960 --> 00:36:23,319
Speaker 1: was Kettle One, that it was Tito's. Like it's like

737
00:36:23,480 --> 00:36:25,480
Speaker 1: in but I don't think it really has to do

738
00:36:26,120 --> 00:36:30,279
Speaker 1: necessarily with the taste. It's marketing, right, Yeah it is,

739
00:36:30,719 --> 00:36:32,719
Speaker 1: And I know that's a big deal and a big

740
00:36:32,719 --> 00:36:35,120
Speaker 1: part of it. And I always like my packaging to

741
00:36:35,239 --> 00:36:38,680
Speaker 1: look good, but you know, I always want authenticity in

742
00:36:38,680 --> 00:36:40,720
Speaker 1: the packaging. You know, like there's a lot of people

743
00:36:40,760 --> 00:36:44,080
Speaker 1: coming out now with tequila's that looked like they're California brand,

744
00:36:44,160 --> 00:36:47,480
Speaker 1: like perfume bottles. Yeah, I mean it's like, come on now, man,

745
00:36:47,520 --> 00:36:51,359
Speaker 1: tequila is a rustic thing. Man, it's an earthy yeah,

746
00:36:51,400 --> 00:36:54,400
Speaker 1: and I like a good earthy h look, bottle are

747
00:36:54,520 --> 00:36:57,680
Speaker 1: are just simple and clean. But yeah, I'm a wine guy,

748
00:36:58,040 --> 00:37:01,080
Speaker 1: and so I really found out a blind tastings. I

749
00:37:01,120 --> 00:37:04,480
Speaker 1: got my ass handed to me in some blind tastings

750
00:37:04,480 --> 00:37:06,839
Speaker 1: before to where when you sit there and you'll have

751
00:37:06,880 --> 00:37:11,759
Speaker 1: a California, you have a Roan, you know, one from Argentina.

752
00:37:11,840 --> 00:37:14,320
Speaker 1: You know these red wines and you're sitting there without

753
00:37:14,440 --> 00:37:16,759
Speaker 1: any labels, and you smell it. When you think you're

754
00:37:16,760 --> 00:37:20,239
Speaker 1: an expert to go is that like, is that a sura?

755
00:37:20,280 --> 00:37:22,200
Speaker 1: You know what? They know? That's a Peenot noir and

756
00:37:22,239 --> 00:37:24,640
Speaker 1: you're going, oh, ship, you know what, It's like embarrassing

757
00:37:24,640 --> 00:37:28,520
Speaker 1: because you know, blind tastings are mandatory if you want

758
00:37:28,520 --> 00:37:30,080
Speaker 1: to get your ship together and figure out what you

759
00:37:30,120 --> 00:37:34,160
Speaker 1: really like, absolutely exactly, and for cost effective reasons too.

760
00:37:34,200 --> 00:37:36,600
Speaker 1: You might be just liking the thing because it seems cool,

761
00:37:36,840 --> 00:37:40,640
Speaker 1: but I think, um, saki has so many iterations, and

762
00:37:40,680 --> 00:37:44,000
Speaker 1: it's just not as something to drink, right, But no

763
00:37:44,040 --> 00:37:45,920
Speaker 1: one thinks of it to drink other than as a

764
00:37:45,960 --> 00:37:48,680
Speaker 1: Japanese restaurant. I have sake in my house. Why can't

765
00:37:48,680 --> 00:37:51,160
Speaker 1: we drink sake? So I think somebody should market it

766
00:37:51,320 --> 00:37:55,239
Speaker 1: to the American population as a everyday normal drink that

767
00:37:55,280 --> 00:37:58,040
Speaker 1: we drink like wine or vaka ar tequila. I love

768
00:37:58,080 --> 00:38:00,560
Speaker 1: that idea, and I like the moonshi and thing too.

769
00:38:00,600 --> 00:38:02,920
Speaker 1: But if you want to get into something cool and different,

770
00:38:03,200 --> 00:38:05,560
Speaker 1: maybe we'll do something. Because I don't like to jump

771
00:38:05,560 --> 00:38:07,359
Speaker 1: onto what everybody's doing. I always like to do something

772
00:38:07,400 --> 00:38:09,280
Speaker 1: a little different. So I have a couple of tricks

773
00:38:09,360 --> 00:38:11,759
Speaker 1: up my sleeve. You're too late if it's already been doing.

774
00:38:12,040 --> 00:38:14,319
Speaker 1: You know. Saki is one of my favorite beverages when

775
00:38:14,320 --> 00:38:16,520
Speaker 1: you get those really good sakis, because it goes down

776
00:38:16,520 --> 00:38:19,640
Speaker 1: so easy. I love good saki, and so many people

777
00:38:19,760 --> 00:38:21,520
Speaker 1: my friends come to me, you want to make saki,

778
00:38:21,680 --> 00:38:24,280
Speaker 1: some of my foodie friends. I go to my guys

779
00:38:24,320 --> 00:38:26,560
Speaker 1: and they say there's just no market for it. All

780
00:38:26,560 --> 00:38:29,120
Speaker 1: the big you know guys that that could help them

781
00:38:29,560 --> 00:38:34,160
Speaker 1: say we've tried, we tried. Remember market that's what everybody

782
00:38:34,160 --> 00:38:36,239
Speaker 1: told me. For locality, Margharita, I sold to the head

783
00:38:36,280 --> 00:38:39,879
Speaker 1: of a CARDI I would agree with that. I said,

784
00:38:39,880 --> 00:38:41,640
Speaker 1: there's a funk you, brandy, because there's no such things.

785
00:38:41,680 --> 00:38:44,560
Speaker 1: Shut up, go just do your spokesperson deals. No one's doing,

786
00:38:44,560 --> 00:38:47,200
Speaker 1: skinny girl, Margharita, it's a there's no such thing. You're

787
00:38:47,239 --> 00:38:49,359
Speaker 1: gonna get your grass handed to you. It's a man's game.

788
00:38:49,719 --> 00:38:51,680
Speaker 1: And I was like, what do you mean, Yeah, so

789
00:38:51,920 --> 00:38:54,759
Speaker 1: you never know. You never know everybody at home, you

790
00:38:54,800 --> 00:38:58,720
Speaker 1: never know. Don't assume anyone's smarter than you. Um, Sammy,

791
00:38:58,760 --> 00:39:02,359
Speaker 1: this was such a pleasure. I was so excited, and

792
00:39:02,400 --> 00:39:06,000
Speaker 1: you definitely delivered above and beyond my excitement. And I

793
00:39:06,000 --> 00:39:08,040
Speaker 1: thank you so much for taking the time to talk

794
00:39:08,040 --> 00:39:18,960
Speaker 1: to me my pleasure. That was a delight. I was

795
00:39:19,040 --> 00:39:22,280
Speaker 1: just so excited. And you wouldn't think, but Sammy Hagar

796
00:39:22,480 --> 00:39:25,400
Speaker 1: a legend and myself together just you wouldn't think that

797
00:39:25,480 --> 00:39:27,200
Speaker 1: we have so much in common. I mean, I have

798
00:39:27,360 --> 00:39:29,440
Speaker 1: so much in common with so many of these guests.

799
00:39:29,440 --> 00:39:32,160
Speaker 1: I don't know if that's by design or coincidence, but

800
00:39:32,280 --> 00:39:34,840
Speaker 1: I mean it says that you may have things in

801
00:39:34,880 --> 00:39:37,719
Speaker 1: common with people that you would never expect to have

802
00:39:37,760 --> 00:39:40,520
Speaker 1: things in common with, so he was a pleasure. I

803
00:39:40,560 --> 00:39:43,280
Speaker 1: think we actually might work together, which is funny because

804
00:39:43,640 --> 00:39:46,000
Speaker 1: he just seemed like he'd be a great, great partner.

805
00:39:46,040 --> 00:39:48,560
Speaker 1: But he just had an authenticity and he speaks to

806
00:39:49,560 --> 00:39:55,279
Speaker 1: living your life authentically, working hard, having passion, making decisions,

807
00:39:55,920 --> 00:39:59,560
Speaker 1: but doing it your own way. So that was wonderful.

808
00:39:59,760 --> 00:40:10,560
Speaker 1: Re maybe my favorite. That was wonderful. Just Be is

809
00:40:10,600 --> 00:40:14,239
Speaker 1: hosted an executive produced by me, Bethany Frankel. Just Be

810
00:40:14,360 --> 00:40:18,000
Speaker 1: as a production of be Real Productions and I Heart Radio.

811
00:40:18,960 --> 00:40:21,600
Speaker 1: Our managing producer is Fiona Smith and our producer is

812
00:40:21,600 --> 00:40:25,560
Speaker 1: Stephanie Stender. Our EP is Morgan Levoy. To catch more

813
00:40:25,640 --> 00:40:27,880
Speaker 1: moments from the show, follow us on Instagram at just

814
00:40:28,080 --> 00:40:33,880
Speaker 1: Be with Bethany