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Speaker 1: Congratulations, you've been accepted into the inaugural class of Therapy

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Speaker 1: for Black Girls University. Whether packing for a new year

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Speaker 1: on campus, thinking through your gap year, enrolling in a

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Speaker 1: community college, or grabbing your souls for graduation, tbgu is

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Speaker 1: here to help you thrive at this stage of your

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Speaker 1: life and beyond. Hi.

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Speaker 2: I'm Sorria Taylor and I'm the TBG podcast production intern.

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Speaker 2: We'll return to Jana right after the break.

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Speaker 1: I don't know about y'all, but whenever I'm at a party, dinner,

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Speaker 1: or even just going out with my friends, it's become

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Speaker 1: habitual to post something about it on social media. And

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Speaker 1: though there's nothing wrong with keeping the girls updated on

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Speaker 1: my moves, in this day and age, it's important to

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Speaker 1: know what's good to share and what could potentially impact

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Speaker 1: your future if the wrong I see it. To talk

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Speaker 1: this through with me, I'm joined today by Brooklyn based

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Speaker 1: gen Z lifestyle content creator Siddoni Francis. Siddoni has worked

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Speaker 1: with a variety of brands such as Vasilene, Disney, and Marshalls,

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Speaker 1: and through sharing her journey from tech girl to laid

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Speaker 1: off tech employee turned full time entrepreneur and incoming NBA student,

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Speaker 1: Siddoni is creating content specifically for women in her age range,

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Speaker 1: empowering and inspiring them in the process. In our conversation today,

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Speaker 1: Siddoni shares her dues and don'ts for posting on social media,

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Speaker 1: setting boundaries around what the public gets to know versus

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Speaker 1: what's kept private, and dealing with the haters when posting online.

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Speaker 1: Here's our conversation, Siddoni, thank you so much for being

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Speaker 1: here with us. I'm so excited to talk with you

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Speaker 1: today and yeah, I'm ready to dive in. So you

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Speaker 1: are an influencer, content creator, tech baddie and the luxurious

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Speaker 1: big sister we never had. Take us back to the

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Speaker 1: very beginning. Where would you say your love for content

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Speaker 1: creation came from?

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Speaker 3: Oh my god, hilariously. So, when I was in college,

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Speaker 3: I don't know if you guys are familiar with the

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Speaker 3: brand ambassador programs that companies will do for colleges. Were like,

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Speaker 3: you know, they'll give you a couple dollars and like,

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Speaker 3: you know, you pretty much like promote the app or

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Speaker 3: something like that on campus. So in the spring of

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Speaker 3: twenty twenty, which was my last semester of college, I

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Speaker 3: was a TikTok brand ambassador. I was posting like the

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Speaker 3: dumbest videos. I only had like a hundred followers. It

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Speaker 3: was just my friends and people I went to college with.

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Speaker 3: And then obviously I had sue graduation unfortunately, and literally

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Speaker 3: the day I graduated from college, my cousin at the time,

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Speaker 3: she was like nine, I think, came over and helped

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Speaker 3: me record a TikTok where I just like it was

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Speaker 3: like set to Tom's Savage and it was like I'm

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Speaker 3: that girl and no girl stoda girl pretty much was

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Speaker 3: like the point of the video, and I captioned it,

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Speaker 3: when you graduate from Vanderbilt with honors, a full time

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Speaker 3: job at Google and no student debt. And I literally

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Speaker 3: just like put my phone down. I had no followers,

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Speaker 3: and I woke up the next day and I had

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Speaker 3: like almost ten thousand and that video had gotten like

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Speaker 3: three hundred thousand views, and I was like, wait, how

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Speaker 3: did strangers see this thing? And I guess from there,

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Speaker 3: it was always fun. It was just something that I

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Speaker 3: was doing. It was good vibes. And then twenty twenty

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Speaker 3: three rolls around, I get laid off from my full

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Speaker 3: time job and I'm like, well, I guess this is

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Speaker 3: what I'm doing now, this is my thing, right.

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Speaker 1: I definitely remember it felt like everybody was a brand ambassador,

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Speaker 1: whether that be for Pink Good molecules. It felt like

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Speaker 1: everyone on campus had content creation in their bag.

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Speaker 3: When I tell you, I was a brand ambassador for

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Speaker 3: a million different companies, because it got to the point

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Speaker 3: where my mom was like, girl, I'm not sending you money.

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Speaker 3: Like you are twenty years old. You are able bodied

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Speaker 3: get outside and go do some work. So I had done,

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Speaker 3: Like I was a brand ambassador for like Natural Light

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Speaker 3: the beer when I turned twenty one, and that's what

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Speaker 3: paid my rent my senior year. Then I did HBO.

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Speaker 3: I did run the runway, bumble. I was like a

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Speaker 3: bumble campus leader, anything you name it, if they had

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Speaker 3: money for it and there was something free. Absolutely I

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Speaker 3: can go on campus and hand out these posters and

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Speaker 3: I can make an Instagram post not a problem. So

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Speaker 3: I guess the content creation has been It's been around

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Speaker 3: for a minute now that I think about it, since

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Speaker 3: like my sophomore year of college, for.

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Speaker 1: A little minute. For a little minute, we know that

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Speaker 1: the content creators like Jackie Aina or the money Michaels

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Speaker 1: have turned their content into all encompassing brand. How would

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Speaker 1: you describe your brand?

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Speaker 3: I would say I am one hundred percent a lifestyle creator,

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Speaker 3: but I'm lifestyle for the girls that just want a

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Speaker 3: little more. You know, I feel like when I think

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Speaker 3: about what I create, I'm documenting my life, but I'm

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Speaker 3: also documenting the experience of someone in their mid twenties

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Speaker 3: in New York and you know, the ebbs and flows

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Speaker 3: of how life can take you. So, like I said,

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Speaker 3: you know, I started off vlogging about my life, you know,

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Speaker 3: as someone who was working in tech. I was at

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Speaker 3: Google at the time, and then you know, obviously they

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Speaker 3: laid me off, and it just kind of transitioned beyond that,

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Speaker 3: it got a lot bigger than me. It was this

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Speaker 3: is how I'm spending my time post layoff, or come

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Speaker 3: with me on my first brand trip. Let's talk about

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Speaker 3: my dating life, Let's talk about this insane story time

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Speaker 3: that happened to me at a club in Manhattan. You know,

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Speaker 3: it's just every single thing that is going on in

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Speaker 3: my life at this point has become content, and I

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Speaker 3: think with that it's given me the ability to just

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Speaker 3: relate to a lot of people to where it's relatable

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Speaker 3: but it's also aspirational because I'm twenty five, I live alone,

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Speaker 3: I've made something of myself like beyond my parents, beyond

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Speaker 3: my education, and I think is something that's super fun

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Speaker 3: to watch, which is why I also follow a lot

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Speaker 3: of creators that are similar to me, because I love

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Speaker 3: to seeing what the girls are up to.

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Speaker 1: You know, let me know what you're doing right, Put

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Speaker 1: me in your life, tell me the story exactly. Tell

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Speaker 1: me your business, all of it and all of it,

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Speaker 1: and take me through all of it. We know the

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Speaker 1: word brand can mean several different things, but here we're

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Speaker 1: defining it as someone's company slash business and how the

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Speaker 1: general public US basically perceives someone. Is there anything you'd

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Speaker 1: add to these definitions? What would you say makes a

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Speaker 1: good brand?

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Speaker 3: I think, honestly, what makes a good brand is consistency.

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Speaker 3: Even when I think of it in terms of like

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Speaker 3: personal brand, or I think of it as products that

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Speaker 3: I use, consumer products, or even like B to B products,

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Speaker 3: it's consistency. Are you consistently delivering excellence and are consistently

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Speaker 3: delivering quality? I think that's what makes a brand in

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Speaker 3: my mind.

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Speaker 1: And is there a difference between a personal brand and

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Speaker 1: a professional brand, and how do they intersect.

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Speaker 3: One, I think your personal brand is who you are

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Speaker 3: at all times. I think that is your personality and

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Speaker 3: the way you know your experiences interact. I think your

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Speaker 3: professional brand is usually a lot more refined. It's usually

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Speaker 3: more polished and curated. But they do intersect, like, for example,

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Speaker 3: a lot of people who make career based content, their

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Speaker 3: professional brand becomes their personal brand and vice versa. But

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Speaker 3: then you'll see people leave that switch. Like for example,

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Speaker 3: one of my favorite creators, her name is Annie. She

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Speaker 3: went to law school, she was working in big law,

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Speaker 3: left that job. She'll still reference her time, and you'll

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Speaker 3: see her professional brand kind of move away and instead

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Speaker 3: of being you know, the lawyer and the buttoned up person,

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Speaker 3: she's still composed, but it's a lot more free as

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Speaker 3: she starts to introduce more of a personal brand. So

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Speaker 3: I think there's an opportunity to collaborate those two things

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Speaker 3: and bring them together. But for some people they'll stay

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Speaker 3: super separate depending on what they do. For others, they join,

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Speaker 3: depending on how you choose to move through your career.

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Speaker 1: Got it, Got it? Thank you for explaining that. Let's

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Speaker 1: go back to Sidonian College. Outside of brand ambassador programs.

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Speaker 1: What seeds did you plant on campus and internships and

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Speaker 1: career programs that contributed to your current personal brand?

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Speaker 3: Oh my god. Yes, So I'm a Posse scholar. So

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Speaker 3: the Posse Foundation is a scholarship program designed for student

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Speaker 3: leaders spaced in twelve different cities across the United States,

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Speaker 3: and it started in New York where Vanderbilt University was

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Speaker 3: the first partner because there was this woman named Debbie

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Speaker 3: Beale who was a teacher. She had a student who

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Speaker 3: was super promising, and then he went to an elite

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Speaker 3: university and dropped out and said he wouldn't have dropped

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Speaker 3: out if he had his Posse with him. So the

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Speaker 3: program pretty much puts you with ten to twelve other

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Speaker 3: people from your city and you all go to one

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Speaker 3: school together to be like a support system for each other.

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Speaker 3: So I was a Posse scholar at Vanderbilt. So going

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Speaker 3: into college, I knew that I'd received that opportunity because

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Speaker 3: I was a student leader in my high school, Like

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Speaker 3: I was the president of the Blacksoth Union, I played

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Speaker 3: sports things like that, So I knew that the expectation

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Speaker 3: was to come on campus and be impactful. When I

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Speaker 3: got to college, the first thing I did. Legitimately, in

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Speaker 3: the first week, I made two stops. Won the Black

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Speaker 3: Cultural Center because I wanted to meet the director. I

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Speaker 3: wanted to see what they had to offer there, and

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Speaker 3: to the Career Center because I had to leave with something.

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Speaker 3: I was going to have a job one hundred percent

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Speaker 3: by the time I graduated, So I spent a good

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Speaker 3: chunk of my time in college working on my professional skills.

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Speaker 3: So I'm from Brooklyn, like almost every single person I

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Speaker 3: know is like a healthcare worker. I did not want

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Speaker 3: to work in healthcare under any circumstances. I initially thought

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Speaker 3: I was going to be a lawyer. I thought I

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Speaker 3: was going to maybe work in political comms for a

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Speaker 3: little bit. And then I actually had a professor who

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Speaker 3: used to be the Vice President of the United States,

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Speaker 3: and he strictly told me don't do that. So from

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Speaker 3: that point on, I was like, oh, great, thank you

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Speaker 3: for telling me that your time was not good. I

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Speaker 3: appreciate you sharing that with me. So as I started

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Speaker 3: refocusing and thinking about what I wanted to do, I

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Speaker 3: switched my major like ten times. But throughout those ten times,

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Speaker 3: I kept going to the career Center. I kept doing

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Speaker 3: resume workshops and mock interviews, and I was doing everything

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Speaker 3: from investment banking and wealth management to like media internships,

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Speaker 3: and then landed at Google after like a series of

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Speaker 3: trying things and realizing that marketing was kind of like

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Speaker 3: what I wanted, but I knew I wanted to do

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Speaker 3: marketing in an environment where there was more than one product,

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Speaker 3: which is why I didn't go to like a traditional

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Speaker 3: ad agency. So at that point, I feel like I

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Speaker 3: developed the personal brand of being someone who's like incredibly dedicated,

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Speaker 3: like determination and will to get the things that I

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Speaker 3: wanted because I made sure that I was one networking

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Speaker 3: super heavy, but two also maintaining community in the spaces

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Speaker 3: that I was networking in. So you know, that would

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Speaker 3: mean if I saw one of my friends who was

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Speaker 3: interested in something, and I meet a recruiter at a

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Speaker 3: job fair who's looking for comp size students, but I'm

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Speaker 3: not a compside student, I'm sending that email like, Hey,

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Speaker 3: I want you to meet so, and so, you know,

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Speaker 3: I think a good portion of myself in college was

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Speaker 3: bringing other people along with me as I experienced success,

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Speaker 3: because people who were older than me and you know, Vanderbilt,

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Speaker 3: were doing the same thing.

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Speaker 1: That is so real. The first stop being the career Center.

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Speaker 1: I want to give a big kudos to you with that.

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Speaker 1: I did not think I wasn't thinking that far ahead.

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Speaker 1: I definitely realized I only went to the career center

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Speaker 1: one time or once in my college career during my

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Speaker 1: senior fall, and I realized very quickly how behind I was.

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Speaker 1: So kudos to you for being attentive in that regard.

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Speaker 1: Shout out to you. That's amazing.

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Speaker 3: So I went to the career center a lot, but

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Speaker 3: primarily because I was applying for things that inherently like

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Speaker 3: I had no reason applying for. I was a political

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Speaker 3: science major. I took a ton of theater and communications classes.

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Speaker 3: I was super artsy, you know, like I nothing in

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Speaker 3: my profile gave investment, banking or wealth management, but something

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Speaker 3: just told me to try it. My older cousin who

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Speaker 3: worked in banking, he was just like, I think it's

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Speaker 3: a good learning experience if you like it if you don't.

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Speaker 3: So I went to the career Center and pretty much

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Speaker 3: was like, Hey, how do I pivot my experience from

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Speaker 3: being a research fellow in the Latin America Research Center

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Speaker 3: where I'm like doing statistical analysis on governments in South America,

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Speaker 3: how do I pivot this into data analytics and financial

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Speaker 3: acumen for this investment banking position. And thankfully, you know,

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Speaker 3: the Career Center. They were great and they showed me

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Speaker 3: that research and like what I was studying was actually

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Speaker 3: super relevant, you know, even though I wasn't an econ major.

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Speaker 3: We also didn't have a business major at Vanderbilt, so

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Speaker 3: like almost everyone who's a liberal arts major trying to

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Speaker 3: do these things, and they were super, super helpful. And

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Speaker 3: I think for me, once I did that internship that

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Speaker 3: was at Goldman Sachs that was my sophomore summer. I

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Speaker 3: did it, and I hated it, deeply hated it. It

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Speaker 3: was not for me in any way. But I learned

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Speaker 3: a lot in that internship. So I took those learnings

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Speaker 3: and then applied to Google to be a marketing intern

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Speaker 3: the following summer. Got that position, and then stayed at

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Speaker 3: Google for about three years until the layoff, so started

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Speaker 3: postgrad and then was there until the beginning of twenty

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Speaker 3: twenty three.

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Speaker 1: I think a lot of people want to leave college

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Speaker 1: with a job in connections, but maybe unsure about what

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Speaker 1: they want to do long term. How can you build

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Speaker 1: a personal brand if you're uncertain about your preferred career path.

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Speaker 3: I think the biggest thing I can say in this

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Speaker 3: is kindness will be rewarded one hundred percent. I think

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Speaker 3: if you're uncertain, if you're switching your major, or if

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Speaker 3: you've sat four years in something and then you want

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Speaker 3: to pivot into something else, the way you treat people

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Speaker 3: when you first meet them will be what makes them

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Speaker 3: help you down the line. I've been in situations where,

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Speaker 3: even to this day, like some when I'm met in college,

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Speaker 3: there was a girl she was three years older than me,

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Speaker 3: just senior when I was a freshman, and we had

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Speaker 3: a class together. It was like an elective class, but

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Speaker 3: we did a group project and she got super sick

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Speaker 3: if you had like mono or something like you know,

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Speaker 3: standard collegiate illness. But she really couldn't work for she

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Speaker 3: couldn't do the work for like a week. And I

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Speaker 3: texted her. I was like, hey, like, I know you're sick.

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Speaker 3: I've handled it. You know, I really appreciate you helping

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Speaker 3: as much as you could. Thank you so much. That

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Speaker 3: girl is now like an account manager at Ogilvy in

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Speaker 3: the influencer marketing department. Almost every month I'm getting an

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Speaker 3: email from her like, hey, here's this campaign that i'd

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Speaker 3: like you to get on. And realistically, she's a huge

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Speaker 3: reason why I'm able to like earn a comfortable living

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Speaker 3: simply because it was kind to her when I was

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Speaker 3: eighteen years old, and you know, it's been like a

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Speaker 3: graduate in college four years ago. So I think the

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Speaker 3: way you treat people will be the reason that they

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Speaker 3: choose to help you, and that that's just being sincere

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Speaker 3: in your interactions. Like I think a lot of people.

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Speaker 3: I experienced this a lot when I was like Google.

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Speaker 3: People would just send me messages and be like, hey,

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Speaker 3: give me a referral. I'd be like, I don't know you,

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Speaker 3: Like I don't know what to write in this thing

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Speaker 3: because we haven't interacted with each other. I don't know

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Speaker 3: what to say here. But you know, the people who

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Speaker 3: have reached out and even today when folks are like, hey,

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Speaker 3: I see you're connected with someone at this company or

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Speaker 3: like you went to high school with this person, would

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Speaker 3: you be willing to talk to them? And you know

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Speaker 3: they come and they speak kindly, and you know they

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Speaker 3: make a genuine requests like yeah, of course I would

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Speaker 3: love to help you, because I would hope in the

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Speaker 3: future you'd be able to do the same. And I

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Speaker 3: think a lot of folks they look at networking as

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Speaker 3: like networking up, which I don't love the idea of that.

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Speaker 3: I think it's more so networking across like people who

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Speaker 3: are having similar life experiences, people who are you know,

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Speaker 3: your age or in your age range, who are trying

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Speaker 3: to do the cool things that you're trying to do.

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Speaker 3: I think those are the people to look to instead

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Speaker 3: of the director who's thirty plus years older than you.

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Speaker 3: I think a lot of my great experiences and things

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Speaker 3: that I've been able to do have come from like

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Speaker 3: folks I went to college with, or people I went

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Speaker 3: to high school with, or someone who I meet randomly

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Speaker 3: outside at an event, like I've been able. For example,

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Speaker 3: I'm starting a business venture that's launching this year, and

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Speaker 3: when I was looking for angel investment funds, that came

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Speaker 3: through literally someone who I met at a party at

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Speaker 3: another event, and I reached out and was like, Hey,

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Speaker 3: you know, I know you work in this industry. I

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Speaker 3: want to tell you about something that I'm working on.

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Speaker 3: Can you give me some feedback on my pitch here?

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Speaker 3: And instead of giving me feedback at the end of

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Speaker 3: my pitch, you gave me a check, so you know,

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Speaker 3: I think there is the opportunity to create and build

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Speaker 3: things with people who are similar to you, instead of

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Speaker 3: looking upwards or looking super super far outside of your network.

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Speaker 3: It's the person who sat next to you in that

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Speaker 3: sophomore English class is probably just disqualified to give you

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Speaker 3: advice as someone who has ten fifteen years of experience, I.

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Speaker 1: Think there definitely needs to be a shift of how

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Speaker 1: we approach like the networking up idea, just because I

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Speaker 1: don't know, I just feel like it was taught to

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Speaker 1: us like in college, like you need to network to

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Speaker 1: your professor's network, to the dean of art, like all

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Speaker 1: these people who are just not in our age range.

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Speaker 1: And there are so many qualified people, like you said,

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Speaker 1: who are doing similar work as us and who are extraordinary.

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Speaker 1: So I really love that gym. It's amazing. I love that.

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Speaker 3: Thank you. For example, I just flew to Nashville to

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Speaker 3: be like a guest on another influencer's book tour, and

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Speaker 3: when she gave me that invitation, one it was we

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Speaker 3: had randomly met three four years ago at a party

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Speaker 3: like a brand event, and she was super cool, so

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Speaker 3: we've just always kept in touch. But when I was

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Speaker 3: thinking like, oh, what am I gonna wear? What am

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Speaker 3: I going to do? Like the photographer that I brought

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Speaker 3: literally someone I've known since I was sixteen years old,

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Speaker 3: you know, like the person who styled me is the

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Speaker 3: friend of a friend who is trying to make her

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Speaker 3: name in the fashion industry. And I was like, yeah,

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Speaker 3: like I would love to work with you. What's your rate?

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Speaker 3: Can you help me out? This is gonna be big,

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Speaker 3: It's gonna be photographed, you know, things like that. So

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Speaker 3: ensuring that instead of looking at the you know, the

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Speaker 3: super famous stylists with one hundred and fifty thousand followers,

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Speaker 3: it's like, let me see who's in my network, who

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Speaker 3: creatively can do this, Like even with my own ventures.

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Speaker 3: My brand designer who did all my assets for like

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Speaker 3: the new upcoming brand. She's someone who I worked with

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Speaker 3: at Google, someone who I've known since I was nineteen,

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Speaker 3: you know, when we were interns. So I love the

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Speaker 3: idea of just keeping with the people that you know,

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Speaker 3: because I'm sure in ten years she's going to be

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Speaker 3: like the biggest name in design. But it's good to

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Speaker 3: know that when I was twenty five I saw that

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Speaker 3: and was like, yeah, I want to work with you.

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Speaker 3: I want the stylist to be the next law Roach.

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Speaker 3: It's like, yeah, I worked with this person way back when,

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Speaker 3: and it's great to know that you can support people

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Speaker 3: because these are the people who supported me. So it's

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Speaker 3: honestly love.

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Speaker 1: With you, Wing, I love it. I'm curious how do

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Speaker 1: you decide when and where to share different aspects of

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Speaker 1: your brand, so your interest, hobbies, accomplishments, when you're known

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Speaker 1: for different things.

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Speaker 3: That's a difficult one because everyone isn't going to love everything.

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Speaker 3: I think as you transition and you create different kinds

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Speaker 3: of content, you have to be willing one to lose

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Speaker 3: people who were originally there, but also knowing that people

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Speaker 3: won't say yes to you if you don't risk being

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Speaker 3: told no. And I think that's the philosophy that I

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Speaker 3: moved through my entire life with. So when it comes

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Speaker 3: to sharing things, for example, when I share that I

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Speaker 3: was applying to business school, I share that as like, Hey,

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Speaker 3: this is my next step in my career. I'm going

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Speaker 3: to go further my education, and I want you to

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Speaker 3: know that it's perfectly okay to be someone who is

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Speaker 3: self employed or working on your own venture and going

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Speaker 3: to school doesn't mean you're giving up on yourself. It

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Speaker 3: just means you want a bigger base to you know,

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Speaker 3: spring your launch from. But even within that, like I

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Speaker 3: haven't shared where I'm applying to school, I haven't shared

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Speaker 3: you know, like acceptances or rejections. Those are things that

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Speaker 3: I feel like will come later on down the line,

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Speaker 3: because there's a certain level of privacy that you do

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Speaker 3: give up as a creator. You know there are strangers

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Speaker 3: invested in your life, and thank you for being invested

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Speaker 3: in my life. But you know, at some point you

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Speaker 3: have to say what is for me. So like, for example,

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Speaker 3: I'll speak about dating, but like I'll never share my

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Speaker 3: partner or who I'm dating. I'll you know, talk about

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Speaker 3: like nightlife and like being out with my friends, but

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Speaker 3: only my friends who have explicitly consented to being recorded

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Speaker 3: are featured. So that's why you'll see like my best

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Speaker 3: friend Dante a lot more than you'll see like some

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Speaker 3: of my other friends from college or from work because

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Speaker 3: they don't want to be on camera all the time.

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Speaker 3: But he's super cool with being on camera. So you know,

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Speaker 3: it's just you have to have your limits and know

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Speaker 3: that even though it's work, it's still personal. So ensuring

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Speaker 3: that the people around you feel safe and in kind.

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Speaker 3: I think that's what creates an engaged audience, is they

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Speaker 3: see that you love your life and you love the

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Speaker 3: people who you interact with, and you know they want

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Speaker 3: to watch that and they want to experience that with you.

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Speaker 1: No, I've always wondered how do those conversations go when

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Speaker 1: content creators have friends and they allow the audience to

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Speaker 1: view their friendship. So I love that there are boundaries

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Speaker 1: set in place in your friend groups and there are

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Speaker 1: conversations being had about privacy and just keeping that intimate

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Speaker 1: with your own experience. I love that my.

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Speaker 3: Friends are great, honestly, but they have their moments where

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Speaker 3: they'll be like, get that camera out my face, you know. Like,

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Speaker 3: and my friends alway joke specifically on my last birthday

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Speaker 3: trip we went to Arizona for a week and my

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Speaker 3: friends joke, they're like, one thing about you, We're gonna

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Speaker 3: record that cheers three times. And I was like, you

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Speaker 3: are absolutely correct. We're gonna do it in point five,

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Speaker 3: we're gonna do it in one, and then we're gonna

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Speaker 3: do it on my blog camera for the YouTube video

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Speaker 3: you are absolutely correct, but they're so used to it

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Speaker 3: because they're like, it's fine. And then you know, if

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Speaker 3: anyone ever does get like a little annoyed, it's like, hey,

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Speaker 3: you want to be my plus one to this movie premiere?

433
00:22:29,359 --> 00:22:33,760
Speaker 3: Like could come with me? Go it? Then it all works.

434
00:22:35,359 --> 00:22:39,080
Speaker 1: I love that it's hilarious. So a good brand is

435
00:22:39,119 --> 00:22:42,000
Speaker 1: one that is authentic. So how can college age women

436
00:22:42,160 --> 00:22:47,359
Speaker 1: share their true personalities online without jeopardizing future opportunities?

437
00:22:48,160 --> 00:22:50,800
Speaker 3: I think the primary thing I would say with this

438
00:22:51,119 --> 00:22:54,159
Speaker 3: is you don't want to work anywhere where you can't

439
00:22:54,200 --> 00:22:59,360
Speaker 3: present your full self, So use discernment to determine what

440
00:22:59,400 --> 00:23:01,840
Speaker 3: your full sete. For some people, that means they talk

441
00:23:01,880 --> 00:23:04,240
Speaker 3: about every aspect of their life, whether or not it's

442
00:23:04,280 --> 00:23:08,200
Speaker 3: deemed socially appropriate or not. For others, they have boundaries

443
00:23:08,240 --> 00:23:11,040
Speaker 3: where they're like, I won't discuss my sex life, I

444
00:23:11,080 --> 00:23:14,840
Speaker 3: won't discuss dating, I won't use profanity. Some people are

445
00:23:14,840 --> 00:23:17,919
Speaker 3: a lot stricter than others. I will say, this is

446
00:23:17,960 --> 00:23:20,600
Speaker 3: super dependent as to you know what career field you

447
00:23:20,640 --> 00:23:22,119
Speaker 3: want to go into. There are some fields that are

448
00:23:22,160 --> 00:23:25,760
Speaker 3: a little more conservative, like the law or medicine, and

449
00:23:25,760 --> 00:23:28,560
Speaker 3: then there are other fields like beauty or fashion where

450
00:23:29,119 --> 00:23:31,119
Speaker 3: girl put that on, put that whole outfit on it,

451
00:23:31,200 --> 00:23:34,600
Speaker 3: you take a picture because that, you know, beyond your resume,

452
00:23:34,680 --> 00:23:37,040
Speaker 3: your Instagram is part of what is going to help

453
00:23:37,080 --> 00:23:39,960
Speaker 3: you get hired. So I think using your discernment is

454
00:23:40,000 --> 00:23:43,560
Speaker 3: the best advice I have here me personally, I'll post

455
00:23:43,600 --> 00:23:46,800
Speaker 3: what I want because if someone is choosing not to

456
00:23:46,920 --> 00:23:49,840
Speaker 3: employ me or not to admit me into a school,

457
00:23:49,960 --> 00:23:54,399
Speaker 3: because my life is public consumption for someone else, and

458
00:23:54,400 --> 00:23:56,840
Speaker 3: that's okay, that's their loss. Because the way I see

459
00:23:56,880 --> 00:24:00,639
Speaker 3: it is I think of like content creations epically is

460
00:24:00,720 --> 00:24:03,760
Speaker 3: like a new field in marketing. It's direct to consumer

461
00:24:03,840 --> 00:24:06,000
Speaker 3: marketing is the best way I can explain it. You know,

462
00:24:06,080 --> 00:24:10,199
Speaker 3: you are creating brand love and brand loyalty for an individual,

463
00:24:10,480 --> 00:24:13,679
Speaker 3: and in kind, brands will hire you to you know,

464
00:24:13,760 --> 00:24:16,840
Speaker 3: promote their products or be a trusted partner for them

465
00:24:16,880 --> 00:24:20,320
Speaker 3: because people value your expertise. And I think if people

466
00:24:20,400 --> 00:24:23,840
Speaker 3: value your expertise, you've clearly proven yourself as a marketer,

467
00:24:23,960 --> 00:24:27,120
Speaker 3: as an entrepreneur, as a business owner. So someone else

468
00:24:27,160 --> 00:24:30,400
Speaker 3: doesn't take you seriously because they don't value the industry

469
00:24:30,480 --> 00:24:32,800
Speaker 3: or they don't value what you create, then that's their loss,

470
00:24:32,880 --> 00:24:35,639
Speaker 3: so post what you want to post. Like, I have

471
00:24:35,720 --> 00:24:37,680
Speaker 3: some things in my digital footprint where I'm like, damn,

472
00:24:37,720 --> 00:24:40,240
Speaker 3: I google myself. I see it. I'm like, oh, well

473
00:24:40,280 --> 00:24:43,040
Speaker 3: that's that. You know that was four years ago. You know.

474
00:24:43,119 --> 00:24:45,720
Speaker 3: I see things pop up from when I was in

475
00:24:45,800 --> 00:24:48,680
Speaker 3: high school or I'm like, shouldn't have said that, but

476
00:24:49,320 --> 00:24:51,080
Speaker 3: it is what it is. You would hope that with

477
00:24:51,200 --> 00:24:53,280
Speaker 3: age comes growth, and I will say, as I get older,

478
00:24:53,320 --> 00:24:54,800
Speaker 3: I'm getting a lot more wiser.

479
00:24:55,359 --> 00:25:01,000
Speaker 2: I will say that, Hi, I'm sorrya Taylor TBG podcast

480
00:25:01,080 --> 00:25:04,720
Speaker 2: production intern. We'll return to Jana right after the break.

481
00:25:11,440 --> 00:25:14,080
Speaker 1: I think partying and going out can still be seen

482
00:25:14,119 --> 00:25:18,199
Speaker 1: as a taboo on social media. What advice do you

483
00:25:18,320 --> 00:25:21,159
Speaker 1: have about balancing the desire to have fun with the

484
00:25:21,240 --> 00:25:23,199
Speaker 1: need to protect your personal brand.

485
00:25:23,840 --> 00:25:25,320
Speaker 3: I will say with this one, you don't have to

486
00:25:25,320 --> 00:25:31,200
Speaker 3: go everywhere. Everything does not require your attendance. And I

487
00:25:31,200 --> 00:25:34,320
Speaker 3: actually was taking to another creator about this and he

488
00:25:34,400 --> 00:25:36,520
Speaker 3: said something to me that has really stuck with me.

489
00:25:36,560 --> 00:25:38,720
Speaker 3: And he said to Smith a year ago, said, your

490
00:25:38,760 --> 00:25:42,879
Speaker 3: presence is exclusive. Who you spend your time with is exclusive.

491
00:25:43,840 --> 00:25:47,240
Speaker 3: You should not be for everyone. I think like going

492
00:25:47,280 --> 00:25:49,919
Speaker 3: out and enjoying yourself is super fun. But even in

493
00:25:49,960 --> 00:25:53,040
Speaker 3: a large party, that's still an intimate experience. You're still

494
00:25:53,200 --> 00:25:56,200
Speaker 3: surrounded by people. We living a digital age or being

495
00:25:56,240 --> 00:25:59,280
Speaker 3: watched things like that. Sometimes pick and choose what do

496
00:25:59,359 --> 00:26:01,359
Speaker 3: you want to set yourself at and when do you

497
00:26:01,400 --> 00:26:03,600
Speaker 3: want to stay home and relax. When do you want

498
00:26:03,600 --> 00:26:07,600
Speaker 3: to pour into yourself versus pouring into your community. And

499
00:26:07,640 --> 00:26:10,040
Speaker 3: I think that's the difference I feel like specifically me

500
00:26:10,280 --> 00:26:13,000
Speaker 3: like living in New York and being in Brooklyn. I

501
00:26:13,040 --> 00:26:15,200
Speaker 3: go out every weekend. I say the same people. I see,

502
00:26:15,200 --> 00:26:17,840
Speaker 3: the same people I've been seeing since I was about

503
00:26:17,960 --> 00:26:20,879
Speaker 3: eighteen or nineteen years old, since we were in mlt Cohorts.

504
00:26:20,960 --> 00:26:24,440
Speaker 3: I know these people. If I miss one party, it's

505
00:26:24,480 --> 00:26:26,480
Speaker 3: not going to kill me. You know, if I miss

506
00:26:26,520 --> 00:26:29,720
Speaker 3: one thing, it's going to be okay. So I think

507
00:26:30,040 --> 00:26:33,359
Speaker 3: you don't have to engage with everything. It's okay to

508
00:26:33,400 --> 00:26:37,120
Speaker 3: be exclusive with your time because you can cultivate community

509
00:26:37,640 --> 00:26:39,480
Speaker 3: five days out the week, but you have to take

510
00:26:39,880 --> 00:26:43,800
Speaker 3: some time for yourself. And that's why consistently every month,

511
00:26:43,840 --> 00:26:47,160
Speaker 3: I'm like the fifteenth rolls around. I'm like, most time

512
00:26:47,160 --> 00:26:49,200
Speaker 3: to stay in my house, lits to a face mouset's watch.

513
00:26:49,200 --> 00:26:51,200
Speaker 3: Some TV. You know, I'll watch a good rom come,

514
00:26:51,920 --> 00:26:55,439
Speaker 3: paint my nails, mindlessly, scroll on the internet, put my

515
00:26:55,480 --> 00:26:57,560
Speaker 3: phone away, things like that. It's like you have to

516
00:26:57,560 --> 00:27:00,280
Speaker 3: take care of yourself. And I feel like people want

517
00:27:00,280 --> 00:27:03,120
Speaker 3: to be outside and people think that time is super fleeting.

518
00:27:03,240 --> 00:27:05,960
Speaker 3: But I promise you not being in your twenties does

519
00:27:06,040 --> 00:27:08,800
Speaker 3: not mean that you're old. Like, if anything, you're probably

520
00:27:08,800 --> 00:27:10,520
Speaker 3: in the peak of your life when you get out

521
00:27:10,560 --> 00:27:13,840
Speaker 3: your twenties. So true, there is no rush, there's no

522
00:27:13,920 --> 00:27:14,680
Speaker 3: rush to be there.

523
00:27:15,359 --> 00:27:17,960
Speaker 1: Heavy on those get out of the mindset that your

524
00:27:17,960 --> 00:27:20,760
Speaker 1: twenties are the last years of your life. I'm really

525
00:27:20,800 --> 00:27:22,920
Speaker 1: trying to reemphasize that, and that you have to be

526
00:27:23,720 --> 00:27:29,040
Speaker 1: in everyone's face or just at every social gathering. There's

527
00:27:29,480 --> 00:27:33,840
Speaker 1: something about saving your energy that I've started to see

528
00:27:33,840 --> 00:27:38,119
Speaker 1: more post grad that I should have probably implemented a

529
00:27:38,160 --> 00:27:42,359
Speaker 1: little bit more during college. But I enjoy it. I

530
00:27:42,440 --> 00:27:44,280
Speaker 1: want to be in my bed, I want to be

531
00:27:44,359 --> 00:27:46,800
Speaker 1: my robe, I want to have my topicals. I'm ask

532
00:27:46,920 --> 00:27:52,200
Speaker 1: on I rather have it, actually, so I fully agree.

533
00:27:52,560 --> 00:27:55,320
Speaker 3: I agree wholeheartedly. I was that girl in college. I

534
00:27:55,359 --> 00:27:57,479
Speaker 3: went out six days a week. Yeah, you know, I

535
00:27:57,520 --> 00:27:59,560
Speaker 3: was in the books, but I was partying to the

536
00:27:59,600 --> 00:28:01,960
Speaker 3: point where my mom came to visit me my senior

537
00:28:02,080 --> 00:28:04,480
Speaker 3: year and she was like, girl, and I had just

538
00:28:04,560 --> 00:28:07,119
Speaker 3: gotten surgery. That's why she came to visit me. And

539
00:28:07,359 --> 00:28:10,600
Speaker 3: two days after the surgery, I'm like, okay, yeah, you know,

540
00:28:10,640 --> 00:28:12,719
Speaker 3: I'm gonna go I'm gonna go out. And she had

541
00:28:12,760 --> 00:28:15,199
Speaker 3: to sit me down and was like, baby, no, you're not.

542
00:28:15,520 --> 00:28:18,320
Speaker 3: She was like, you're gonna sit down. You go to

543
00:28:18,359 --> 00:28:20,680
Speaker 3: the same bar every week with the same people that

544
00:28:20,800 --> 00:28:23,639
Speaker 3: you go to college with. It's okay. You don't need

545
00:28:23,680 --> 00:28:26,359
Speaker 3: to do things like this. And I think for me,

546
00:28:26,680 --> 00:28:31,040
Speaker 3: as like I've gotten older, pouring into yourself is super

547
00:28:31,040 --> 00:28:33,240
Speaker 3: important because you can't pour from an empty cup. And

548
00:28:33,280 --> 00:28:36,159
Speaker 3: I think a lot of people like to over exert

549
00:28:36,240 --> 00:28:39,400
Speaker 3: themselves and it happens so naturally that you don't even

550
00:28:39,560 --> 00:28:42,960
Speaker 3: know that you're pouring from an empty cup. But at

551
00:28:43,000 --> 00:28:46,320
Speaker 3: some point that's gonna break. So you have to take

552
00:28:46,360 --> 00:28:49,040
Speaker 3: time to just relax. And I'll tell you one thing.

553
00:28:49,160 --> 00:28:52,560
Speaker 3: Me and topicals. We I got the faded serum on

554
00:28:52,600 --> 00:28:55,880
Speaker 3: my face, got my eyemasks on, I've wrapped my hair up.

555
00:28:55,920 --> 00:28:58,480
Speaker 3: Oh I'll finish all that. Sit down, pull out my

556
00:28:58,520 --> 00:29:00,800
Speaker 3: mirror and just start doing my makeup. I'm like, yeah,

557
00:29:00,840 --> 00:29:03,560
Speaker 3: let's let's see how this blush is looking. Let's see

558
00:29:03,600 --> 00:29:05,880
Speaker 3: how we're going to carve these eyebrows. Just for fun,

559
00:29:06,320 --> 00:29:09,800
Speaker 3: put on my favorite YouTubers and just watch just till

560
00:29:09,920 --> 00:29:13,040
Speaker 3: and make a good meal, something hearty in my house

561
00:29:13,120 --> 00:29:15,760
Speaker 3: or even you know, order something real greasy on uber eats.

562
00:29:15,760 --> 00:29:19,520
Speaker 3: It's like reward yourself for spending time with yourself. Like,

563
00:29:20,040 --> 00:29:23,080
Speaker 3: how can you exist and say you're going to interact

564
00:29:23,080 --> 00:29:26,040
Speaker 3: with other people if you can't identify what you like

565
00:29:26,080 --> 00:29:28,520
Speaker 3: about yourself and you don't like spending time with yourself,

566
00:29:28,560 --> 00:29:32,200
Speaker 3: you have to be alone at some point to understand

567
00:29:32,240 --> 00:29:33,880
Speaker 3: how to be in community with other people.

568
00:29:34,320 --> 00:29:37,360
Speaker 1: I'm gonna take that in for sure. But moving on,

569
00:29:38,120 --> 00:29:43,000
Speaker 1: tell us how important are LinkedIn and other professional and

570
00:29:43,040 --> 00:29:46,240
Speaker 1: social media platforms in building one's brand.

571
00:29:47,000 --> 00:29:50,920
Speaker 3: LinkedIn is the goat. One thing about me, here's what

572
00:29:50,960 --> 00:29:54,760
Speaker 3: I'll say. When I was nineteen, i joined this program

573
00:29:54,760 --> 00:29:57,880
Speaker 3: called MLT Management Leadership for Tomorrow. It's like designed to

574
00:29:58,000 --> 00:30:01,360
Speaker 3: train you know, black and brown young people to be

575
00:30:01,400 --> 00:30:04,840
Speaker 3: like business leaders. And my coach, her name was Coach Stancil.

576
00:30:05,720 --> 00:30:08,920
Speaker 3: He said something to me in my first call with

577
00:30:08,960 --> 00:30:10,200
Speaker 3: her because she asked me what I wanted to do,

578
00:30:10,280 --> 00:30:11,520
Speaker 3: and at the time I didn't know. I told her

579
00:30:11,520 --> 00:30:14,080
Speaker 3: I had finance experience, I had marketing experience. I'd done

580
00:30:14,120 --> 00:30:18,000
Speaker 3: some social work, but I was interested in tech, music,

581
00:30:18,280 --> 00:30:20,760
Speaker 3: consumer baggage, goods, sports. I was like, I'll do anything

582
00:30:20,800 --> 00:30:25,720
Speaker 3: I like, because in my mind, a career is not linear,

583
00:30:25,800 --> 00:30:27,800
Speaker 3: like you don't start something and have to do for

584
00:30:27,840 --> 00:30:29,160
Speaker 3: the rest of your life. I was like, oh, I

585
00:30:29,200 --> 00:30:31,640
Speaker 3: can work this and then I'll figure out a way.

586
00:30:31,720 --> 00:30:33,440
Speaker 3: You know, if I wanted to go work for the

587
00:30:33,600 --> 00:30:35,600
Speaker 3: next Like I figure out a way to go work

588
00:30:35,600 --> 00:30:37,640
Speaker 3: for the next It's okay, you know, we'll get there.

589
00:30:38,160 --> 00:30:39,680
Speaker 3: And she said something to me where she was like,

590
00:30:39,720 --> 00:30:42,280
Speaker 3: you just need to start searching on LinkedIn. She was like,

591
00:30:42,360 --> 00:30:45,479
Speaker 3: search for the companies that you like, search your school,

592
00:30:45,600 --> 00:30:48,600
Speaker 3: search your high school. Search people who are connected with

593
00:30:48,640 --> 00:30:51,000
Speaker 3: your other friends. I would literally be in the search

594
00:30:51,040 --> 00:30:56,240
Speaker 3: bar like NBA, Vanderbilt University political Science, just searching like

595
00:30:56,280 --> 00:30:58,880
Speaker 3: who was a policy major at this school? And you

596
00:30:58,920 --> 00:31:00,680
Speaker 3: know you'll find people in a to act with people

597
00:31:00,720 --> 00:31:03,680
Speaker 3: were so much older. But I would literally be like, hey,

598
00:31:03,720 --> 00:31:05,800
Speaker 3: can I get fifteen minutes of your time to talk

599
00:31:05,840 --> 00:31:08,480
Speaker 3: with you about this, this, this, and this. I'm super

600
00:31:08,520 --> 00:31:10,600
Speaker 3: intrigued about what you do and I'm thinking about my

601
00:31:10,640 --> 00:31:14,120
Speaker 3: career plans. And a lot of those people responded and

602
00:31:14,160 --> 00:31:16,480
Speaker 3: were super kind, and I'd actually say the biggest person

603
00:31:16,480 --> 00:31:18,320
Speaker 3: who responded to me. I don't know if you're familiar

604
00:31:18,480 --> 00:31:21,800
Speaker 3: with the Creative Collective and like culture Con, but the

605
00:31:21,960 --> 00:31:25,120
Speaker 3: person who founded that Imani. She graduated from Vanderbilt about

606
00:31:25,320 --> 00:31:27,840
Speaker 3: eight years before I graduated, but I saw her on

607
00:31:27,880 --> 00:31:32,440
Speaker 3: LinkedIn at the time. He was a manager at NBCUniversal

608
00:31:32,560 --> 00:31:35,760
Speaker 3: working on publicity, and I saw she was working on

609
00:31:35,840 --> 00:31:39,280
Speaker 3: Bravos Up Atlanta, and I was like, oh my god,

610
00:31:39,920 --> 00:31:43,040
Speaker 3: I love that show. Like we send her a message.

611
00:31:43,440 --> 00:31:45,120
Speaker 3: I sent her a message. She hops on a call

612
00:31:45,160 --> 00:31:48,440
Speaker 3: with me, She's telling me about her career hilariously. Like

613
00:31:48,480 --> 00:31:50,680
Speaker 3: a year later, I ended up being on exec for

614
00:31:50,760 --> 00:31:53,000
Speaker 3: a club that she founded when she was a student

615
00:31:53,120 --> 00:31:56,600
Speaker 3: at Vanderbilt. We kept in contact over the years, you know,

616
00:31:56,680 --> 00:31:59,960
Speaker 3: just like hi, and by passing messages. And now she's

617
00:32:00,120 --> 00:32:03,040
Speaker 3: taken the Creative collective full time and is doing culture

618
00:32:03,080 --> 00:32:05,080
Speaker 3: Con and things like that. And I'm working as a

619
00:32:05,160 --> 00:32:08,680
Speaker 3: creative full time, and she's consistently inviting me to things

620
00:32:08,760 --> 00:32:12,680
Speaker 3: consistently keeping my name in conversation. I've gone to events

621
00:32:12,680 --> 00:32:15,560
Speaker 3: where it's like I'm meeting someone who the VP of

622
00:32:15,600 --> 00:32:19,120
Speaker 3: influencer marketing at Carol's Daughter and then telling her how

623
00:32:19,160 --> 00:32:20,960
Speaker 3: much I love the product. It's like, yeah, like my

624
00:32:21,040 --> 00:32:23,080
Speaker 3: mom's been using this on me since I was a kid.

625
00:32:23,120 --> 00:32:26,720
Speaker 3: And then I'm getting brought onto campaigns for Carol's Daughter,

626
00:32:27,000 --> 00:32:29,000
Speaker 3: like when they were doing the Color Purple movie launch,

627
00:32:29,520 --> 00:32:31,280
Speaker 3: And I think for me, it's like none of that

628
00:32:31,280 --> 00:32:33,800
Speaker 3: would have been possible if you just didn't have the

629
00:32:33,920 --> 00:32:37,160
Speaker 3: fear of rejection. Your fear of looking stupid is holding

630
00:32:37,160 --> 00:32:39,640
Speaker 3: you back, Like that's really what it is, because she

631
00:32:39,680 --> 00:32:41,920
Speaker 3: could have ignored it, and that would have been completely

632
00:32:41,960 --> 00:32:44,200
Speaker 3: fine if she ignored it. There's so many people who

633
00:32:44,240 --> 00:32:47,400
Speaker 3: ignore you, who don't want to help. But good people

634
00:32:47,480 --> 00:32:50,120
Speaker 3: will respond to you, but you have to put yourself

635
00:32:50,120 --> 00:32:54,000
Speaker 3: out there first for them to respond, for them to say, hey,

636
00:32:54,160 --> 00:32:56,080
Speaker 3: you know I'm doing this. And I think a lot

637
00:32:56,120 --> 00:32:59,240
Speaker 3: of people stop at the initial interaction. If you're a

638
00:32:59,280 --> 00:33:02,600
Speaker 3: college student and you connected with somebody who works that

639
00:33:02,760 --> 00:33:05,959
Speaker 3: job that you want in the end, keep them updated.

640
00:33:06,080 --> 00:33:07,800
Speaker 3: For me, it'll be like every semester I'd send a

641
00:33:07,800 --> 00:33:10,080
Speaker 3: message to anyone who was like super intrigued, and I'd

642
00:33:10,080 --> 00:33:12,160
Speaker 3: be like, hey, like, i just finished up my sophomore

643
00:33:12,240 --> 00:33:15,040
Speaker 3: year and i'm studying this now, but I'm working with

644
00:33:15,280 --> 00:33:18,920
Speaker 3: ESPNU on campus and a student government. We're doing this.

645
00:33:19,120 --> 00:33:21,240
Speaker 3: Keep me updated, like what's going on in your world?

646
00:33:21,280 --> 00:33:25,280
Speaker 3: And like, I think just having those conversations has really

647
00:33:25,480 --> 00:33:28,320
Speaker 3: done a lot for me, because I remember posting on

648
00:33:28,360 --> 00:33:31,600
Speaker 3: LinkedIn after the layoff, Hey I'm not looking for a job,

649
00:33:31,640 --> 00:33:35,080
Speaker 3: but if something pops up, that's excellent. I'm totally willing

650
00:33:35,080 --> 00:33:38,080
Speaker 3: to entertain this and the amount of people who sent

651
00:33:38,160 --> 00:33:41,400
Speaker 3: me messages and they were like, oh, I'm hiring here,

652
00:33:41,640 --> 00:33:44,640
Speaker 3: or like my team is looking for this, or consultancy

653
00:33:44,680 --> 00:33:48,400
Speaker 3: opportunities that have come through just like using LinkedIn and

654
00:33:48,440 --> 00:33:51,880
Speaker 3: people seeing what was going on there. I think LinkedIn

655
00:33:51,960 --> 00:33:55,680
Speaker 3: is truly the most powerful social networking app and people

656
00:33:55,720 --> 00:33:57,640
Speaker 3: don't even think about it in the conversation with like

657
00:33:57,640 --> 00:34:00,360
Speaker 3: a TikTok or a Twitter, but it's one hundred percent

658
00:34:00,560 --> 00:34:03,160
Speaker 3: just as powerful, and there's really good content and useful

659
00:34:03,200 --> 00:34:05,959
Speaker 3: information that you can find there that will truly help you.

660
00:34:06,720 --> 00:34:11,680
Speaker 1: So once you secure your dream job or opportunity, how

661
00:34:11,719 --> 00:34:16,200
Speaker 1: do you continue building your brand and communicating your wins,

662
00:34:16,440 --> 00:34:18,360
Speaker 1: interests and aspirations.

663
00:34:19,160 --> 00:34:21,880
Speaker 3: So this is something that my older cousin taught me,

664
00:34:22,120 --> 00:34:24,680
Speaker 3: so for reference, he's seven years older than me, but

665
00:34:25,120 --> 00:34:29,120
Speaker 3: he's been working for a minute. But when I did

666
00:34:29,239 --> 00:34:32,319
Speaker 3: my first internship, which was in high school, at I

667
00:34:32,360 --> 00:34:35,359
Speaker 3: did at spray Ground Backpack, like a company that makes

668
00:34:35,360 --> 00:34:38,640
Speaker 3: really cool backpacks. And I got that internship because I

669
00:34:38,760 --> 00:34:41,239
Speaker 3: called their warehouse and I was like, hey, I'm a

670
00:34:41,320 --> 00:34:45,480
Speaker 3: huge fan of this brand. I want to work for you. Guys.

671
00:34:45,800 --> 00:34:48,960
Speaker 3: Who was in charge of your internship program? And they

672
00:34:48,960 --> 00:34:51,400
Speaker 3: were like, we don't have an internship program. This is

673
00:34:51,400 --> 00:34:54,239
Speaker 3: a company of four people. We do not have that.

674
00:34:55,120 --> 00:34:58,520
Speaker 3: And I was like, okay, who's your president, who's in charge,

675
00:34:58,560 --> 00:35:01,680
Speaker 3: who's the big man here? And you know, reached out,

676
00:35:01,800 --> 00:35:04,440
Speaker 3: sent this long I was sixteen, sent this long email

677
00:35:04,480 --> 00:35:06,000
Speaker 3: about how much I love the company and I see

678
00:35:06,040 --> 00:35:07,600
Speaker 3: it all the time and I have all these different

679
00:35:07,600 --> 00:35:10,239
Speaker 3: bags and I'm trying to learn these new skills. And

680
00:35:10,280 --> 00:35:12,480
Speaker 3: they were like, okay, well if you can get credit

681
00:35:12,840 --> 00:35:15,880
Speaker 3: from your high school, then sure. So I went to

682
00:35:15,880 --> 00:35:18,600
Speaker 3: my guidance counsel and say, hey, I need credit for

683
00:35:18,719 --> 00:35:21,080
Speaker 3: a work study, I'm trying to get this internship and

684
00:35:21,080 --> 00:35:22,719
Speaker 3: they're like, we don't do that. I'm like, okay, but

685
00:35:23,320 --> 00:35:26,560
Speaker 3: some's gonna have to shake here because I had already finished,

686
00:35:26,600 --> 00:35:29,040
Speaker 3: you know, the graduation requirements, and I wanted to do

687
00:35:29,080 --> 00:35:31,360
Speaker 3: this thing, so let's see, and you know, they figured

688
00:35:31,400 --> 00:35:33,120
Speaker 3: it out on the back end and allowed me to

689
00:35:33,200 --> 00:35:36,200
Speaker 3: do that. But when I started that internship, my cousin

690
00:35:36,239 --> 00:35:38,480
Speaker 3: told me, he was like, even though they're not paying you,

691
00:35:38,480 --> 00:35:42,560
Speaker 3: you need to prove that you're brilliant. So you tell

692
00:35:42,640 --> 00:35:46,120
Speaker 3: me accountability is the biggest thing that anyone seeks in

693
00:35:46,160 --> 00:35:49,120
Speaker 3: the workplace is knowing that someone will hold their own

694
00:35:49,280 --> 00:35:51,959
Speaker 3: when you need them to hold their own. So since

695
00:35:52,000 --> 00:35:54,040
Speaker 3: that internship, I've done the same thing, and I even

696
00:35:54,080 --> 00:35:57,000
Speaker 3: do it now as a creator. When I'm like looking

697
00:35:57,080 --> 00:35:59,360
Speaker 3: to recap or like I'm working with brands and stuff.

698
00:36:00,000 --> 00:36:01,800
Speaker 3: At the end of every week or every big milestone,

699
00:36:01,800 --> 00:36:03,719
Speaker 3: you just got to send a simple update. So how

700
00:36:03,760 --> 00:36:06,480
Speaker 3: I would do it. I would track it in Excel

701
00:36:06,640 --> 00:36:09,799
Speaker 3: or Google sheets, right, have every single deliverable that I

702
00:36:09,920 --> 00:36:11,960
Speaker 3: was working on, and there would just be a progress tracker,

703
00:36:12,000 --> 00:36:14,480
Speaker 3: like you know what step am I on? Have I

704
00:36:14,520 --> 00:36:16,799
Speaker 3: finished the deck? Have I done the research, all that,

705
00:36:16,840 --> 00:36:19,440
Speaker 3: and just a simple quick email at the end of

706
00:36:19,480 --> 00:36:22,399
Speaker 3: each week like hey, I've done this, I've done this,

707
00:36:22,480 --> 00:36:24,319
Speaker 3: and next week, this is what I'm working on and

708
00:36:24,360 --> 00:36:27,400
Speaker 3: this is what I'm building out from really helps you

709
00:36:27,520 --> 00:36:30,439
Speaker 3: so much. Keeping a running document of everything you're doing

710
00:36:30,480 --> 00:36:32,840
Speaker 3: with your manager or if you're self employed, just everything

711
00:36:32,880 --> 00:36:35,279
Speaker 3: you're doing because you got to write resume bullets, you

712
00:36:35,360 --> 00:36:37,200
Speaker 3: got to be able to advocate for yourself when it

713
00:36:37,200 --> 00:36:39,640
Speaker 3: comes time to go for promotion. You never want to

714
00:36:39,680 --> 00:36:42,680
Speaker 3: be not on the same page as your manager when

715
00:36:42,719 --> 00:36:44,879
Speaker 3: it comes time for you to get promoted. And if

716
00:36:44,960 --> 00:36:47,239
Speaker 3: you're not on the same page, that's your record that

717
00:36:47,280 --> 00:36:51,400
Speaker 3: proves that you did everything right instead of just flying

718
00:36:51,400 --> 00:36:53,279
Speaker 3: by the seat of your pants. So I think for me,

719
00:36:54,040 --> 00:36:56,600
Speaker 3: showing accountability has been the biggest thing that I've been

720
00:36:56,640 --> 00:36:59,800
Speaker 3: able to do within my time in the corporate world,

721
00:37:00,080 --> 00:37:03,040
Speaker 3: my time now as a creator, even now that I

722
00:37:03,080 --> 00:37:05,960
Speaker 3: work on campaigns, I literally have my manager send thank

723
00:37:06,000 --> 00:37:08,919
Speaker 3: you notes to every single person that I work with, like, Hey,

724
00:37:08,960 --> 00:37:11,000
Speaker 3: this was a joy. You know, even if things like

725
00:37:11,000 --> 00:37:13,759
Speaker 3: we're on the campaign and things are late and it's like, hey,

726
00:37:14,520 --> 00:37:17,120
Speaker 3: I'm delayed on this flight, but I'm going to get

727
00:37:17,120 --> 00:37:18,600
Speaker 3: this to you by the end of the day, but

728
00:37:18,640 --> 00:37:20,719
Speaker 3: it's going to be like eight pm. You know, just

729
00:37:20,719 --> 00:37:23,160
Speaker 3: be on the lookout. It's like, if you are holding

730
00:37:23,160 --> 00:37:26,719
Speaker 3: yourself accountable and you're being consistent, that behavior will be

731
00:37:26,800 --> 00:37:30,400
Speaker 3: rewarded and that will show that you've been able to,

732
00:37:30,520 --> 00:37:33,760
Speaker 3: you know, deliver good work, like you're a trusted partner.

733
00:37:34,280 --> 00:37:36,560
Speaker 3: And that is held up even now because there have

734
00:37:36,560 --> 00:37:38,600
Speaker 3: been times I've been on campaigns where things were late,

735
00:37:38,680 --> 00:37:40,359
Speaker 3: or things were out of my control, or they give

736
00:37:40,400 --> 00:37:44,120
Speaker 3: me twelve hours to bring back a concept and the

737
00:37:44,200 --> 00:37:48,000
Speaker 3: content from the brief that has three words and you're

738
00:37:48,080 --> 00:37:50,360
Speaker 3: just like, okay, well I got it. It's cool. But

739
00:37:50,440 --> 00:37:52,440
Speaker 3: because of that, they keep coming back and they're like, oh,

740
00:37:52,440 --> 00:37:54,479
Speaker 3: I want to keep working with her because I like her.

741
00:37:55,080 --> 00:37:58,719
Speaker 3: And I think a lot of people don't look at

742
00:37:58,880 --> 00:38:01,360
Speaker 3: consistency and account of ability. They want to have the

743
00:38:01,360 --> 00:38:04,600
Speaker 3: biggest project and have the most in your face thing.

744
00:38:05,120 --> 00:38:08,600
Speaker 3: But sometimes it's as simple as just maintaining consistent communication

745
00:38:09,200 --> 00:38:11,799
Speaker 3: with the person who manages you or you know, a

746
00:38:11,840 --> 00:38:15,480
Speaker 3: cross functional partner. That'll make all the difference and how

747
00:38:15,480 --> 00:38:19,840
Speaker 3: you're perceived in the workplace and how your reputation moves forward.

748
00:38:20,400 --> 00:38:23,359
Speaker 1: That is I'm literally taking that like okay, Like no,

749
00:38:23,520 --> 00:38:28,080
Speaker 1: I need to be accountable and consistent. That's a huge

750
00:38:28,080 --> 00:38:32,839
Speaker 1: gym I think is overlooked. I think young professionals get

751
00:38:32,880 --> 00:38:36,080
Speaker 1: placed into the workforce, and I'll speak for myself and

752
00:38:37,120 --> 00:38:39,480
Speaker 1: that mentality of college of like grind and get it

753
00:38:39,560 --> 00:38:43,360
Speaker 1: done and just do it and learn along the way.

754
00:38:43,440 --> 00:38:46,960
Speaker 1: But taking a step back and just remaining consistent in

755
00:38:47,000 --> 00:38:50,680
Speaker 1: all that you do and holding yourself accountable and all

756
00:38:50,680 --> 00:38:53,040
Speaker 1: that you do can also go a long way in

757
00:38:53,040 --> 00:38:55,680
Speaker 1: addition to the grind, in addition to the hustle. So

758
00:38:55,760 --> 00:38:56,239
Speaker 1: I love that.

759
00:38:56,320 --> 00:38:59,960
Speaker 3: That's perfect faith with that works, Like what's the point?

760
00:39:00,400 --> 00:39:01,160
Speaker 1: What's the point?

761
00:39:01,200 --> 00:39:04,000
Speaker 3: Which point? Okay, where are we gonna go from here?

762
00:39:04,280 --> 00:39:09,080
Speaker 1: Right in your perspective, how important is someone's social media

763
00:39:09,120 --> 00:39:13,600
Speaker 1: account when finding opportunities? Can you confirm or deny the

764
00:39:13,680 --> 00:39:19,280
Speaker 1: idea that jobs, internships, and or colleges check their applicants

765
00:39:19,360 --> 00:39:20,440
Speaker 1: social media pages?

766
00:39:21,040 --> 00:39:23,879
Speaker 3: Okay, so this is a little iffy. I can say

767
00:39:23,960 --> 00:39:29,160
Speaker 3: yes and no. So I've been in situations where jobs

768
00:39:29,520 --> 00:39:32,600
Speaker 3: have checked it's part of like the background check. Then

769
00:39:32,680 --> 00:39:35,320
Speaker 3: I've been in situations where like working admissions and stuff

770
00:39:35,360 --> 00:39:38,640
Speaker 3: in college, Like if someone mentions that they're a creator,

771
00:39:39,280 --> 00:39:41,680
Speaker 3: you're like, Okay, well I'm gonna go look. And I know,

772
00:39:41,760 --> 00:39:45,000
Speaker 3: personally from my experience and applying to business school, like

773
00:39:45,680 --> 00:39:48,319
Speaker 3: my work as an influencer is on my resume. It's

774
00:39:48,360 --> 00:39:51,799
Speaker 3: listed as my job with metrics and partnerships and like

775
00:39:52,000 --> 00:39:54,920
Speaker 3: links to like all the stuff that I've done. So

776
00:39:54,960 --> 00:39:57,839
Speaker 3: I'm not shocked when, you know, in an interview someone's like, hey,

777
00:39:57,880 --> 00:40:00,920
Speaker 3: I watched like your last ten tiktoks. Tell me about this.

778
00:40:01,000 --> 00:40:04,600
Speaker 3: Tell me about that. I think some places that are

779
00:40:04,600 --> 00:40:09,200
Speaker 3: more conservative or you know, are more tightly laced. They're

780
00:40:09,239 --> 00:40:12,279
Speaker 3: checking to see if there's anything negative. But if you

781
00:40:12,640 --> 00:40:16,000
Speaker 3: are mentioning it as part of your story, they're checking

782
00:40:16,040 --> 00:40:17,839
Speaker 3: to see what you do. This is your job, this

783
00:40:17,920 --> 00:40:22,480
Speaker 3: is your passion. I I do like college application mentorship

784
00:40:22,640 --> 00:40:25,239
Speaker 3: through this organization in New York. And one of the

785
00:40:25,239 --> 00:40:28,520
Speaker 3: people who I was mentoring this past cycle, she was

786
00:40:28,560 --> 00:40:31,319
Speaker 3: a YouTuber and she maybe had like five or six

787
00:40:31,360 --> 00:40:33,759
Speaker 3: thousand subscribers, which had a really engaged community, and it

788
00:40:33,800 --> 00:40:36,480
Speaker 3: was something that she put on her resume, and she

789
00:40:36,560 --> 00:40:38,439
Speaker 3: was applying to all these schools and was like, hey,

790
00:40:38,480 --> 00:40:40,239
Speaker 3: you know, this is what I do for fun. This

791
00:40:40,280 --> 00:40:42,640
Speaker 3: is my main extracurricular activity. I don't play a sport.

792
00:40:42,719 --> 00:40:45,400
Speaker 3: I'm not a student government. I make content and there

793
00:40:45,400 --> 00:40:47,680
Speaker 3: are six thousand people who watch this content, and I

794
00:40:47,680 --> 00:40:50,200
Speaker 3: will continue to grow. I saw that, I was like, yeah,

795
00:40:50,200 --> 00:40:52,160
Speaker 3: they're definitely gonna watch the video. Like it's part of

796
00:40:52,160 --> 00:40:54,520
Speaker 3: your stories, what you wrote your essay on. So I

797
00:40:54,560 --> 00:40:56,799
Speaker 3: think if your content and the things that you put

798
00:40:56,800 --> 00:40:59,960
Speaker 3: out become part of your story and as a result,

799
00:41:00,040 --> 00:41:02,640
Speaker 3: become a part of your personal brand, it's the expectation

800
00:41:02,719 --> 00:41:06,120
Speaker 3: is that would be looked at and checked. But some

801
00:41:06,200 --> 00:41:08,360
Speaker 3: places they're just nosy. I'll tell you one thing. My

802
00:41:08,400 --> 00:41:10,480
Speaker 3: mom's a nurse. You know, when she's looking to hire

803
00:41:10,480 --> 00:41:13,000
Speaker 3: a new nurse, she's on that Instagram making sure that

804
00:41:13,000 --> 00:41:15,640
Speaker 3: there's nothing crazy on there. You know, She's like, are

805
00:41:15,680 --> 00:41:19,120
Speaker 3: you arguing with somebody on the internet? Are you saying

806
00:41:19,160 --> 00:41:22,279
Speaker 3: mean things? Do you have an uncaring spirit? You know?

807
00:41:22,440 --> 00:41:25,480
Speaker 3: Things like that. But I feel like most of the

808
00:41:25,520 --> 00:41:28,360
Speaker 3: time it's usually pretty chill because people aren't posting super

809
00:41:28,360 --> 00:41:31,200
Speaker 3: outrageous things. Now, god forbid, you post a tweet or

810
00:41:31,200 --> 00:41:34,040
Speaker 3: something that goes viral and you're getting heat. I've seen

811
00:41:34,080 --> 00:41:37,480
Speaker 3: that happen to people where one of my TikTok must rules.

812
00:41:37,680 --> 00:41:40,319
Speaker 3: She goes to the TikTok that was like about the

813
00:41:40,360 --> 00:41:43,360
Speaker 3: former president and she literally lost her job because of

814
00:41:43,400 --> 00:41:46,239
Speaker 3: how up in arms people were about that she was

815
00:41:46,280 --> 00:41:49,799
Speaker 3: not employed. But that's also because her company was conservative

816
00:41:49,960 --> 00:41:53,200
Speaker 3: and they were unwilling to have that. Meanwhile, when I

817
00:41:53,239 --> 00:41:55,000
Speaker 3: was like, oo, why, multiple people be like, oh I

818
00:41:55,000 --> 00:41:58,120
Speaker 3: didn't like her TikTok of how the sister is report me,

819
00:41:58,120 --> 00:42:01,040
Speaker 3: and they'd be like, okay, I wasn't a company time

820
00:42:01,160 --> 00:42:06,040
Speaker 3: like thank you for sharing. So it depends.

821
00:42:06,000 --> 00:42:09,120
Speaker 1: Going off of that, What are some other immediate no

822
00:42:09,120 --> 00:42:12,040
Speaker 1: nos regarding what we're posting on our social media pages?

823
00:42:12,600 --> 00:42:15,880
Speaker 3: Okay, I would say the big no no is anything

824
00:42:15,920 --> 00:42:20,239
Speaker 3: that's illegal. People can tolerate your political views. They can

825
00:42:20,280 --> 00:42:24,160
Speaker 3: tolerate how you feel about a musician. You know, I

826
00:42:24,280 --> 00:42:26,480
Speaker 3: tweet almost every week that I don't like Drake and

827
00:42:26,520 --> 00:42:28,400
Speaker 3: Travis Scott. I'm like, I don't like it. It's not

828
00:42:28,440 --> 00:42:31,560
Speaker 3: for me, it's not fun. But you know, I know

829
00:42:31,600 --> 00:42:34,160
Speaker 3: the girls are throwing tomatoes. I don't throw to fanos everything.

830
00:42:34,520 --> 00:42:36,680
Speaker 3: I don't like them. I made a TikTok or I

831
00:42:36,760 --> 00:42:38,720
Speaker 3: was like Drake's concert was the worst waste of money.

832
00:42:38,840 --> 00:42:41,440
Speaker 3: I asked Amex for my money back. I didn't like

833
00:42:41,520 --> 00:42:44,200
Speaker 3: it because I'm a Beyonce fan. I want to see performance.

834
00:42:44,800 --> 00:42:47,959
Speaker 3: But no one's going to be like, oh, that's outrageous.

835
00:42:48,000 --> 00:42:49,960
Speaker 3: I don't like that she dis likes this artist, or

836
00:42:50,000 --> 00:42:51,920
Speaker 3: I don't like that she doesn't like this food, or

837
00:42:51,960 --> 00:42:55,800
Speaker 3: like things like that. The one thing people will one

838
00:42:55,920 --> 00:42:58,720
Speaker 3: hundred percent look and be like that's a red flag

839
00:42:58,719 --> 00:43:03,920
Speaker 3: if it's something illegal, drugs, things like that. That is

840
00:43:04,000 --> 00:43:06,759
Speaker 3: just like the biggest no no that I can give.

841
00:43:07,000 --> 00:43:10,840
Speaker 3: And I know, hilariously, Like, I had a conversation with

842
00:43:10,880 --> 00:43:13,480
Speaker 3: another creative about this recently, because I live in a

843
00:43:13,520 --> 00:43:16,640
Speaker 3: state where marijuana is legalized on the state wide level.

844
00:43:16,680 --> 00:43:19,040
Speaker 3: Recreationally walk down the street and see people smoking leed

845
00:43:19,040 --> 00:43:21,759
Speaker 3: and it's not an issue. But she was looking at

846
00:43:21,760 --> 00:43:23,799
Speaker 3: her numbers and she's like, yeah, like I smoke leed,

847
00:43:23,960 --> 00:43:26,680
Speaker 3: but I can't post that because a lot of people

848
00:43:26,680 --> 00:43:29,560
Speaker 3: who follow me live in Middle America and that's not

849
00:43:29,680 --> 00:43:31,440
Speaker 3: legal there, and I don't want to mess up my money.

850
00:43:32,000 --> 00:43:34,160
Speaker 3: And you know, she sat down and been like, that's

851
00:43:34,200 --> 00:43:36,640
Speaker 3: the line that she's drawing. Meanwhile, there are other creators

852
00:43:36,640 --> 00:43:39,800
Speaker 3: who have entire brands based on cannabis. I know someone

853
00:43:39,840 --> 00:43:43,520
Speaker 3: who his entire brand on TikTok is like advocacy to

854
00:43:43,560 --> 00:43:47,680
Speaker 3: get people of color into the cannabis space because we're

855
00:43:47,680 --> 00:43:53,000
Speaker 3: overincarcerated for cannabis offenses but underemployed in the industry. I

856
00:43:53,040 --> 00:43:58,080
Speaker 3: think there's ways to make something that isn't inherently positive

857
00:43:58,239 --> 00:44:01,520
Speaker 3: become positive. I think his spin is great, But one

858
00:44:01,560 --> 00:44:04,160
Speaker 3: of my friends, like, if my influencer friend was just like, oh,

859
00:44:04,160 --> 00:44:06,839
Speaker 3: I'm a pothead, she could just expect to not get

860
00:44:06,840 --> 00:44:12,320
Speaker 3: paid for that month because that's not productive realistically. Meanwhile,

861
00:44:12,520 --> 00:44:14,839
Speaker 3: what the other kid is doing is super productive, where

862
00:44:14,840 --> 00:44:18,120
Speaker 3: he's like, hey, we over index on incarceration for this offense,

863
00:44:18,800 --> 00:44:20,920
Speaker 3: but these new things are coming. You should apply for

864
00:44:20,960 --> 00:44:23,480
Speaker 3: your license if this is something that you did. For example,

865
00:44:23,800 --> 00:44:27,600
Speaker 3: New York vacated a lot of cannabis related convictions and

866
00:44:27,719 --> 00:44:30,520
Speaker 3: the people who were convicted for those offenses were able

867
00:44:30,960 --> 00:44:33,920
Speaker 3: to get priority and getting legal licenses to open up storefronts.

868
00:44:34,480 --> 00:44:38,440
Speaker 3: Post about that. Beyond that, it gets a little dicey

869
00:44:38,520 --> 00:44:41,880
Speaker 3: because that's the only one that's really you know, legal

870
00:44:42,160 --> 00:44:46,040
Speaker 3: anywhere else, Like, please your habits if you have habits,

871
00:44:46,239 --> 00:44:50,440
Speaker 3: you know, we cannot share those habits publicly with people

872
00:44:50,840 --> 00:44:54,880
Speaker 3: because that can turnish you on an insane insane level.

873
00:44:56,360 --> 00:44:59,960
Speaker 2: Hi, I'm sorrya Taylor and I'm the TBG podcast production.

874
00:45:00,880 --> 00:45:03,320
Speaker 2: We'll return to Jana right after the break.

875
00:45:10,640 --> 00:45:13,520
Speaker 1: On the flip side, what types of content might one

876
00:45:13,600 --> 00:45:17,440
Speaker 1: lean into posting to their social media accounts to attract

877
00:45:17,880 --> 00:45:19,680
Speaker 1: brands or job opportunities.

878
00:45:19,960 --> 00:45:23,920
Speaker 3: This is a great one. Finance is a huge one.

879
00:45:23,960 --> 00:45:27,000
Speaker 3: If you are someone you are about your money, you

880
00:45:27,120 --> 00:45:30,960
Speaker 3: maximize your credit card points, you talk about managing debt,

881
00:45:31,120 --> 00:45:33,359
Speaker 3: or you're young and you're trying to figure your money out,

882
00:45:33,400 --> 00:45:35,840
Speaker 3: that is a great, great thing to post about. I

883
00:45:35,840 --> 00:45:38,719
Speaker 3: feel like to my most successful videos have been this

884
00:45:38,760 --> 00:45:40,840
Speaker 3: is how I've managed my money as someone who's twenty

885
00:45:40,880 --> 00:45:44,000
Speaker 3: five and self employed and trying to do this. I

886
00:45:44,000 --> 00:45:47,880
Speaker 3: think beauty is long standing, you know. I think like

887
00:45:47,920 --> 00:45:50,880
Speaker 3: black women consume like trillions of dollars in beauty product

888
00:45:50,960 --> 00:45:54,200
Speaker 3: each year. That's always going to be something that's super

889
00:45:54,760 --> 00:45:58,799
Speaker 3: super relatable and it's evergreen. And in general, lifestyle, like,

890
00:45:58,840 --> 00:46:02,240
Speaker 3: if you are posting about your life, you are able

891
00:46:02,320 --> 00:46:06,000
Speaker 3: to bring in deals from so many different verticals like

892
00:46:06,680 --> 00:46:09,880
Speaker 3: I've done deals with food companies, like I have something

893
00:46:10,120 --> 00:46:12,719
Speaker 3: coming up with Burger Game. Then you know, like I've

894
00:46:12,840 --> 00:46:16,680
Speaker 3: done like cleaning products or like H and R block

895
00:46:16,719 --> 00:46:19,759
Speaker 3: for finances, airlines, things like that. You know, there's so

896
00:46:19,840 --> 00:46:23,440
Speaker 3: many different things to do if you're an everything poster

897
00:46:23,520 --> 00:46:27,000
Speaker 3: and you don't necessarily niche down super super niche. But

898
00:46:27,000 --> 00:46:30,280
Speaker 3: I would say those are the big three. But finance

899
00:46:30,360 --> 00:46:34,480
Speaker 3: is definitely the biggest one. If you are somebody where

900
00:46:34,480 --> 00:46:37,040
Speaker 3: your coins are together and you're on that Marcus app

901
00:46:37,120 --> 00:46:39,319
Speaker 3: or you're on that you need a budget app and

902
00:46:39,360 --> 00:46:41,920
Speaker 3: your money is right, share that with people because there

903
00:46:41,920 --> 00:46:43,200
Speaker 3: are a lot of people who don't have their money

904
00:46:43,280 --> 00:46:45,000
Speaker 3: right who are trying to figure it out and they're

905
00:46:45,000 --> 00:46:49,279
Speaker 3: struggling because they can't find the information that applies to them. So,

906
00:46:49,320 --> 00:46:50,920
Speaker 3: you know, if you have student debt and like you're

907
00:46:50,960 --> 00:46:54,400
Speaker 3: paying that off, I think that's valuable and that's important

908
00:46:54,600 --> 00:46:57,600
Speaker 3: to a lot of people, and that market is unfortunately

909
00:46:57,680 --> 00:47:00,759
Speaker 3: not very it's not very black, and I would love

910
00:47:00,840 --> 00:47:04,239
Speaker 3: to see more black people, more Black women sharing their

911
00:47:04,320 --> 00:47:07,760
Speaker 3: journeys and talking about that, like where is bad advice?

912
00:47:07,840 --> 00:47:10,479
Speaker 3: You know? I think that is really something that's super

913
00:47:10,520 --> 00:47:14,720
Speaker 3: helpful to everyone young, old, no matter what you identify as.

914
00:47:15,440 --> 00:47:17,920
Speaker 3: Everyone's trying to figure their finances out. So that's a

915
00:47:17,960 --> 00:47:20,200
Speaker 3: great way to build a community. And you can also

916
00:47:20,239 --> 00:47:23,200
Speaker 3: integrate a lot of other things from that finance perspective.

917
00:47:23,200 --> 00:47:26,360
Speaker 3: You can integrate lifestyle. You can talk about your spending

918
00:47:26,400 --> 00:47:29,920
Speaker 3: habits for personal maintenance. There's so many ways to make

919
00:47:30,000 --> 00:47:31,480
Speaker 3: that something impactful.

920
00:47:32,080 --> 00:47:35,840
Speaker 1: Right, So, we know you can't have a pop in

921
00:47:36,000 --> 00:47:41,040
Speaker 1: brand without haters. So how have you navigated negative comments

922
00:47:41,160 --> 00:47:43,280
Speaker 1: or animosity from others?

923
00:47:43,880 --> 00:47:48,920
Speaker 3: Oh, I'm not gonna lie. I'm from Brooklyn, So there

924
00:47:48,960 --> 00:47:50,919
Speaker 3: are some things where I'm going to let it roll

925
00:47:50,920 --> 00:47:52,480
Speaker 3: off and I'll be like, you know what, I don't

926
00:47:52,520 --> 00:47:55,279
Speaker 3: really care. But there are some things I'm like, that

927
00:47:55,440 --> 00:47:57,960
Speaker 3: was so disrespectful and I'm actually going to get you

928
00:47:58,000 --> 00:48:01,919
Speaker 3: and I will address this deep because you are out

929
00:48:01,960 --> 00:48:03,880
Speaker 3: your mind if you think you can speak to me

930
00:48:04,000 --> 00:48:07,120
Speaker 3: like this. The one thing I always say to anyone

931
00:48:07,160 --> 00:48:10,040
Speaker 3: who's looking to create content is there's three things you

932
00:48:10,040 --> 00:48:13,520
Speaker 3: need to think of. One. Everyone wants to be an influencer,

933
00:48:13,640 --> 00:48:18,120
Speaker 3: but influence can't be manufactured. It's inherently innate. Are people

934
00:48:18,160 --> 00:48:21,359
Speaker 3: interested in you in your personal life? If so, go

935
00:48:21,360 --> 00:48:23,640
Speaker 3: ahead and post that video. Go ahead and post that video.

936
00:48:24,200 --> 00:48:26,680
Speaker 3: If not, it's like, maybe you don't need to work

937
00:48:26,719 --> 00:48:29,759
Speaker 3: in front of the camera. Maybe you're the production maybe

938
00:48:29,840 --> 00:48:33,359
Speaker 3: you're you know, the editor. Because every single person who

939
00:48:33,400 --> 00:48:35,719
Speaker 3: I know who has made like a career out of

940
00:48:35,760 --> 00:48:40,720
Speaker 3: this is someone who was pretty dynamic in their personal life.

941
00:48:40,840 --> 00:48:43,920
Speaker 3: The second thing, how thick is your skin? How thick

942
00:48:44,000 --> 00:48:46,120
Speaker 3: is your skin? Because if you're in front of the camera,

943
00:48:46,520 --> 00:48:49,080
Speaker 3: everything you do will be criticized. Like I have been

944
00:48:49,080 --> 00:48:54,560
Speaker 3: criticized for gaining weight, losing weight, you know, Like I've

945
00:48:54,560 --> 00:48:56,399
Speaker 3: literally have people say I don't like the way your

946
00:48:56,400 --> 00:48:58,680
Speaker 3: mouth moves. Do you have botox? I'm like, this is

947
00:48:58,760 --> 00:49:02,359
Speaker 3: my face. There's people who chat about you anonymously on

948
00:49:02,440 --> 00:49:04,880
Speaker 3: different forums and you have to just be willing to

949
00:49:04,960 --> 00:49:08,600
Speaker 3: take it. I've personally gotten to a point where the

950
00:49:08,680 --> 00:49:11,279
Speaker 3: only way to protect yourself from those kinds of things

951
00:49:11,320 --> 00:49:15,120
Speaker 3: is to not engage with it. So my comments are filtered.

952
00:49:15,360 --> 00:49:19,120
Speaker 3: I don't check anonymous forums. Things like that, but you know,

953
00:49:19,200 --> 00:49:21,040
Speaker 3: don't get to you at some point, And I think

954
00:49:21,080 --> 00:49:24,680
Speaker 3: every person has their breaking point, and there are some

955
00:49:24,760 --> 00:49:27,200
Speaker 3: that are stronger than others where they don't even entertain

956
00:49:27,239 --> 00:49:29,680
Speaker 3: it from the beginning, and then you know some like

957
00:49:29,719 --> 00:49:31,080
Speaker 3: me where you're like, damn, w don't you say that,

958
00:49:31,239 --> 00:49:34,719
Speaker 3: Like my feelings are hurt. That was not okay. I've

959
00:49:34,760 --> 00:49:37,440
Speaker 3: had to find that balance between clapping back and just

960
00:49:37,520 --> 00:49:40,839
Speaker 3: ignoring it. But I always say, especially when someone has

961
00:49:40,880 --> 00:49:43,160
Speaker 3: disrespected me and they're like, oh, well, you post your

962
00:49:43,200 --> 00:49:46,319
Speaker 3: life online, you know you should expect criticism, and I'm like,

963
00:49:46,320 --> 00:49:48,240
Speaker 3: this is not a safe space. This is my space,

964
00:49:48,280 --> 00:49:51,640
Speaker 3: this is my account, like we that's not how this works.

965
00:49:51,680 --> 00:49:54,520
Speaker 3: You don't get to just randomly disrespect people under the

966
00:49:54,520 --> 00:49:58,800
Speaker 3: cover of anonymity and expect that they won't respond to you,

967
00:49:58,800 --> 00:50:02,000
Speaker 3: you know. So, I think when that has been the case,

968
00:50:02,080 --> 00:50:05,560
Speaker 3: it's a little different. And I've I've been in situations

969
00:50:05,600 --> 00:50:08,560
Speaker 3: where people who I know in my personal life, I've

970
00:50:08,600 --> 00:50:10,719
Speaker 3: clicked the link and it redirects to their TikTok and

971
00:50:10,760 --> 00:50:13,160
Speaker 3: I'm like, oh, that's you. Why are you doing that.

972
00:50:14,239 --> 00:50:16,840
Speaker 3: It's one of those things where it's like it comes

973
00:50:16,840 --> 00:50:19,280
Speaker 3: with the territory, but it doesn't make it any less hurtful.

974
00:50:19,320 --> 00:50:22,160
Speaker 3: You just have to at some point develop a skin

975
00:50:22,239 --> 00:50:25,720
Speaker 3: that's thick enough to where it's not the top of mind. Freedom.

976
00:50:26,960 --> 00:50:32,200
Speaker 1: Yeah, I don't know the point of I guess expressing

977
00:50:32,280 --> 00:50:37,640
Speaker 1: negativity to strangers, I don't know. So I definitely agree

978
00:50:37,640 --> 00:50:41,400
Speaker 1: like keeping a thick skin and having that mindset over

979
00:50:41,600 --> 00:50:45,200
Speaker 1: anything else. It's a bit strange when that happens to

980
00:50:45,280 --> 00:50:49,759
Speaker 1: content creators and providing opinions about strangers' lives. So I

981
00:50:49,760 --> 00:50:53,279
Speaker 1: don't know. That's just what I've gathered from that.

982
00:50:55,000 --> 00:50:58,080
Speaker 3: I think there just comes a time where you have

983
00:50:58,120 --> 00:51:00,960
Speaker 3: to sit down as a creator and be like, what

984
00:51:01,160 --> 00:51:06,000
Speaker 3: is constructive and what isn't. I had someone, hilariously like

985
00:51:06,040 --> 00:51:11,279
Speaker 3: six months ago, send me the longest Instagram DM multi

986
00:51:11,280 --> 00:51:15,200
Speaker 3: I scrolled for what felt like four minutes about how

987
00:51:15,360 --> 00:51:18,120
Speaker 3: they don't like that me being a self employed person.

988
00:51:18,440 --> 00:51:21,000
Speaker 3: They feel like I'm no longer relatable to them, and

989
00:51:21,080 --> 00:51:23,719
Speaker 3: you know, they missed when I was like fresh out

990
00:51:23,719 --> 00:51:26,960
Speaker 3: of college and like going to the office and things

991
00:51:27,000 --> 00:51:29,839
Speaker 3: like that. And there were some constructive points in there

992
00:51:29,840 --> 00:51:31,280
Speaker 3: where they were like, you know, I'd love to see

993
00:51:31,719 --> 00:51:34,240
Speaker 3: you know your family again, I'd love to see your friends.

994
00:51:34,280 --> 00:51:36,439
Speaker 3: The things you're just doing. I don't want to see

995
00:51:36,480 --> 00:51:38,960
Speaker 3: you on vacation twenty four to seven. That was helpful,

996
00:51:39,120 --> 00:51:43,279
Speaker 3: Thank you. I will incorporate that feedback, but then you know,

997
00:51:43,360 --> 00:51:46,800
Speaker 3: other times it's like I don't like your face, or

998
00:51:46,800 --> 00:51:49,200
Speaker 3: you know, your hair looks crazy, and it's like, all right,

999
00:51:49,239 --> 00:51:53,319
Speaker 3: now I'm in my house, you know so. And I

1000
00:51:53,320 --> 00:51:56,239
Speaker 3: think as a creator, you also have to be very

1001
00:51:56,280 --> 00:51:59,239
Speaker 3: accepting of the fact that something you post on one

1002
00:51:59,320 --> 00:52:02,239
Speaker 3: app could you reposted on another. There are multiple times

1003
00:52:02,400 --> 00:52:04,240
Speaker 3: like a TikTok of mine has made us to Twitter,

1004
00:52:04,280 --> 00:52:07,040
Speaker 3: and Twitter is ruthless. At that point, it's lock, they countdown.

1005
00:52:07,200 --> 00:52:09,400
Speaker 3: We're in hiding what is what it is? Or like

1006
00:52:09,920 --> 00:52:12,279
Speaker 3: knowing that someone will take one thing that you say

1007
00:52:12,320 --> 00:52:14,879
Speaker 3: out of context and run with it and create an

1008
00:52:15,120 --> 00:52:17,759
Speaker 3: entire perception of you in their head when they've never

1009
00:52:17,800 --> 00:52:20,360
Speaker 3: met you, and they could point you out on the street.

1010
00:52:21,040 --> 00:52:23,880
Speaker 3: But I think it's really important to know as a creator,

1011
00:52:23,920 --> 00:52:26,480
Speaker 3: but also as a viewer that social media is curated.

1012
00:52:26,520 --> 00:52:29,680
Speaker 3: You're never going to get one hundred percent twenty four

1013
00:52:29,719 --> 00:52:35,080
Speaker 3: to seven of someone's life, and knowing that what you see,

1014
00:52:35,120 --> 00:52:37,560
Speaker 3: whether you relate to it or you aspire to it,

1015
00:52:37,680 --> 00:52:41,600
Speaker 3: through it all, it's entertainment. It's not one hundred percent

1016
00:52:41,640 --> 00:52:44,560
Speaker 3: what that person is going through. So just acknowledging that

1017
00:52:44,600 --> 00:52:46,839
Speaker 3: as a viewer but also as the creator has really

1018
00:52:46,920 --> 00:52:49,319
Speaker 3: just changed how I feel about a lot of the

1019
00:52:49,360 --> 00:52:51,000
Speaker 3: content that I interact with and a lot of the

1020
00:52:51,040 --> 00:52:53,520
Speaker 3: things that are said to me. I'm just like, all right, cool.

1021
00:52:53,800 --> 00:52:56,640
Speaker 3: If you're not entertained, then I'm sorry. You know, I

1022
00:52:56,760 --> 00:52:57,840
Speaker 3: find somebody else entertain you.

1023
00:52:58,560 --> 00:53:00,600
Speaker 1: So where do you see your brand going in the

1024
00:53:00,600 --> 00:53:01,440
Speaker 1: next few years?

1025
00:53:01,840 --> 00:53:05,040
Speaker 3: Oh my god, Well, I'm going back to school in August.

1026
00:53:05,280 --> 00:53:08,960
Speaker 3: TVD where I'll be. But you know, fingers crossed don't

1027
00:53:09,040 --> 00:53:12,279
Speaker 3: be my tough choices. So for me, I see my

1028
00:53:12,400 --> 00:53:16,040
Speaker 3: brand moving backwards a little bit, going back to you know,

1029
00:53:16,120 --> 00:53:19,400
Speaker 3: my student era, and going back to the networking and

1030
00:53:19,440 --> 00:53:23,120
Speaker 3: the building that I was creating. I think as a creator,

1031
00:53:23,880 --> 00:53:26,440
Speaker 3: no one knows how long your life SPAN's going to be.

1032
00:53:26,480 --> 00:53:29,120
Speaker 3: I think the average is like three to five years,

1033
00:53:29,640 --> 00:53:34,360
Speaker 3: and I'm on your four. If I make it past five, woo,

1034
00:53:34,400 --> 00:53:37,440
Speaker 3: you know, I pretty much got the creator pension. I guess.

1035
00:53:37,640 --> 00:53:41,520
Speaker 3: You know, it's like, this is lovely when I think

1036
00:53:41,560 --> 00:53:45,200
Speaker 3: of like myself, I don't see this as a forever thing,

1037
00:53:45,239 --> 00:53:48,399
Speaker 3: because you know, trend change, people change, I'll change. Who

1038
00:53:48,400 --> 00:53:50,520
Speaker 3: knows what my life will look like in a few years.

1039
00:53:51,239 --> 00:53:54,200
Speaker 3: But what I do see my personal brand continuing to

1040
00:53:54,239 --> 00:53:58,600
Speaker 3: do is building community, whether that means online or in person.

1041
00:53:59,239 --> 00:54:03,799
Speaker 3: Building space is inclusive spaces for people who want to

1042
00:54:03,880 --> 00:54:06,719
Speaker 3: achieve things in their lives and for people who you

1043
00:54:06,760 --> 00:54:11,600
Speaker 3: know are the builders and want to make the spaces

1044
00:54:11,600 --> 00:54:14,360
Speaker 3: that they don't have. And whether that's through like my

1045
00:54:14,440 --> 00:54:17,880
Speaker 3: upcoming venture, whether that's through social media, whether that's returning

1046
00:54:18,080 --> 00:54:22,319
Speaker 3: to a traditional job and you know, another industry. When

1047
00:54:22,360 --> 00:54:24,960
Speaker 3: I look at my brand, all I can see is

1048
00:54:25,080 --> 00:54:28,399
Speaker 3: consistency and accountability, because no matter what I end up doing,

1049
00:54:28,400 --> 00:54:30,239
Speaker 3: I know those are the two things that I will

1050
00:54:30,280 --> 00:54:33,560
Speaker 3: continue to do, doesn't matter how flips I love it.

1051
00:54:33,840 --> 00:54:37,479
Speaker 1: I'm so excited to see your school era. I feel

1052
00:54:37,480 --> 00:54:39,279
Speaker 1: like that's going to be so exciting to see and

1053
00:54:39,480 --> 00:54:42,640
Speaker 1: just sending you the best energy towards that. That's amazing.

1054
00:54:43,160 --> 00:54:47,200
Speaker 3: Applying to business school has objectively been the hardest thing

1055
00:54:47,239 --> 00:54:51,200
Speaker 3: I've done as an adult, between testing and figuring out

1056
00:54:51,200 --> 00:54:54,960
Speaker 3: where you're going to apply, interviews, things like that. This

1057
00:54:55,040 --> 00:54:57,120
Speaker 3: process will be over in a month, and I could

1058
00:54:57,160 --> 00:54:58,400
Speaker 3: not be happier.

1059
00:54:58,600 --> 00:55:01,880
Speaker 1: Well, we're celebrating, celebrating an advanced period.

1060
00:55:02,560 --> 00:55:04,640
Speaker 3: We are. I'm excited. I'm excited.

1061
00:55:05,000 --> 00:55:08,400
Speaker 1: Do you have any recommended podcasts or social media pages

1062
00:55:08,440 --> 00:55:11,360
Speaker 1: that we should look into to deepen our knowledge on

1063
00:55:11,560 --> 00:55:12,360
Speaker 1: building a brand.

1064
00:55:13,000 --> 00:55:16,080
Speaker 3: I love Balanced Black Girl by Lez. I don't know

1065
00:55:16,080 --> 00:55:18,400
Speaker 3: if people are familiar, but she does a lot of

1066
00:55:18,440 --> 00:55:21,000
Speaker 3: stuff in the wellness space. But there's an episode in

1067
00:55:21,040 --> 00:55:24,920
Speaker 3: particular that one of my friends, Kitlin Cooney, was featured

1068
00:55:24,960 --> 00:55:27,879
Speaker 3: on and it was about your personal finances in your

1069
00:55:27,920 --> 00:55:31,840
Speaker 3: twenties and how you know, build the dream life that

1070
00:55:31,880 --> 00:55:34,280
Speaker 3: you want starting from the ground up with your finances.

1071
00:55:34,320 --> 00:55:36,600
Speaker 3: And I think that is the biggest thing you could

1072
00:55:36,600 --> 00:55:38,680
Speaker 3: possibly do for your personal brand, is make sure that

1073
00:55:38,760 --> 00:55:41,080
Speaker 3: you are getting paid. You know a lot of people

1074
00:55:41,800 --> 00:55:45,000
Speaker 3: don't necessarily think of finances as part of the brand,

1075
00:55:45,000 --> 00:55:48,440
Speaker 3: but it's one hundred percent part of the brand. I

1076
00:55:48,520 --> 00:55:51,120
Speaker 3: will stand on this. And then I love Go Offices

1077
00:55:51,239 --> 00:55:55,040
Speaker 3: from Refinery twenty nine. I think every episode provides insight,

1078
00:55:55,840 --> 00:55:59,640
Speaker 3: shows me something that you know, I wasn't thinking of. Particularly,

1079
00:55:59,719 --> 00:56:03,560
Speaker 3: they did an episode of Joyofudu. She's a voiceover actor,

1080
00:56:03,800 --> 00:56:06,440
Speaker 3: and she talked a lot about like her journey leaving

1081
00:56:06,440 --> 00:56:10,000
Speaker 3: her corporate job to move into creative field. And I

1082
00:56:10,080 --> 00:56:12,480
Speaker 3: think the idea of betting on yourself is super important

1083
00:56:12,480 --> 00:56:14,040
Speaker 3: because if you can't bet on yourself? What can you

1084
00:56:14,080 --> 00:56:17,880
Speaker 3: bet on? And those two podcasts have definitely made me

1085
00:56:17,960 --> 00:56:20,560
Speaker 3: think and like really just deepen my connection with myself

1086
00:56:20,560 --> 00:56:22,920
Speaker 3: and as a result, that's been a huge part of

1087
00:56:22,960 --> 00:56:24,840
Speaker 3: my personal brand and how I look at myself and

1088
00:56:24,880 --> 00:56:27,439
Speaker 3: how I'm growing. So those are probably my big two

1089
00:56:27,480 --> 00:56:29,439
Speaker 3: that I could recommend now. If you just want something fun,

1090
00:56:29,440 --> 00:56:32,040
Speaker 3: to listen to Sisters Who Kill. If you like true crime,

1091
00:56:32,840 --> 00:56:36,400
Speaker 3: I love some true crime. That was just funny. You

1092
00:56:36,400 --> 00:56:39,320
Speaker 3: want to turn your brain off, go listen to Maran

1093
00:56:39,480 --> 00:56:41,200
Speaker 3: Taz talk about that.

1094
00:56:41,480 --> 00:56:44,719
Speaker 1: Love true crime, love turning my brain off. Love both

1095
00:56:44,760 --> 00:56:46,680
Speaker 1: of those things. So I love all of those ships.

1096
00:56:47,320 --> 00:56:49,839
Speaker 1: So Sidoni, where can we keep up with you? What

1097
00:56:49,880 --> 00:56:52,120
Speaker 1: are your social media handles and website?

1098
00:56:52,560 --> 00:56:56,760
Speaker 3: Yes so Soidnifrancis dot com is all thanks to Dony.

1099
00:56:56,920 --> 00:56:59,759
Speaker 3: But you can find me on TikTok and Instagram at

1100
00:57:00,320 --> 00:57:03,239
Speaker 3: Francis and then you can find me on YouTube with

1101
00:57:03,280 --> 00:57:08,319
Speaker 3: my government name Saddani Francis. It's all. It's all the same.

1102
00:57:08,840 --> 00:57:11,480
Speaker 1: Thank you for being the big sister that we never

1103
00:57:11,560 --> 00:57:15,080
Speaker 1: knew we needed. This conversation was amazing. I appreciate you

1104
00:57:15,120 --> 00:57:19,160
Speaker 1: so much for talking with me, and again, congratulations on

1105
00:57:19,480 --> 00:57:22,720
Speaker 1: applying to business school in that venture. I'm so excited

1106
00:57:22,720 --> 00:57:23,120
Speaker 1: to see it.

1107
00:57:23,760 --> 00:57:25,600
Speaker 3: Thank you so much for having me. I really appreciate it.

1108
00:57:25,640 --> 00:57:26,479
Speaker 3: I'm such a big fan.

1109
00:57:26,760 --> 00:57:34,960
Speaker 1: Of course, I want to thank Sadoni once again for

1110
00:57:35,040 --> 00:57:38,480
Speaker 1: joining us for this episode. Classes over for now, but

1111
00:57:38,640 --> 00:57:41,680
Speaker 1: before we dismiss, take the following notes from my conversation

1112
00:57:41,840 --> 00:57:45,000
Speaker 1: with Sidoni home with you. Get with your college's career

1113
00:57:45,080 --> 00:57:49,480
Speaker 1: services office to see what internships are available. Complete an

1114
00:57:49,560 --> 00:57:52,240
Speaker 1: audit of your social media pages to make sure you're

1115
00:57:52,280 --> 00:57:55,960
Speaker 1: representing yourself in the best way possible. Message someone you

1116
00:57:56,080 --> 00:57:59,200
Speaker 1: admire on LinkedIn and set up a call to learn

1117
00:57:59,280 --> 00:58:01,480
Speaker 1: how they got to where they are. To learn more

1118
00:58:01,520 --> 00:58:04,200
Speaker 1: about the work Sedoni is doing, or to do more

1119
00:58:04,240 --> 00:58:07,440
Speaker 1: research on this topic, be sure to visit Therapy for

1120
00:58:07,520 --> 00:58:12,440
Speaker 1: Blackgirls dot com slash tvgu This episode was produced by FRIEDA. Lucas,

1121
00:58:12,480 --> 00:58:17,160
Speaker 1: Elise Ellis, and Zaria Taylor. Editing is by Dennison L. Bradford.