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Speaker 1: Hello, and welcome to Savor. I'm an Aries and I'm

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Speaker 1: Lauren Vogelbaum. And today, well, okay, today we're talking about Ranch. Yes,

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Speaker 1: we're building up for the Big Game. That that that

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Speaker 1: big video game playing session that we like to do. Oh,

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Speaker 1: the Super Bowl, the Puppy Bowl. And we're also here,

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Speaker 1: um to celebrate that momentous occasion with our friend Ben Bolin.

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Speaker 1: Thanks so much for having me on the show. Annie

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Speaker 1: and Lauren. I have a lot of feelings about Ranch,

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Speaker 1: and I suspect that's why you invited me here today.

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Speaker 1: But big fan of Savor in general. I always look

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Speaker 1: forward to hearing about your adventures. Oh, thank you. We're

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Speaker 1: a big fan of yours. Yes, Um, And back when

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Speaker 1: food Stuff was like a video series, you were one

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Speaker 1: of the hosts of it, and I was the producer

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Speaker 1: slash editor, and we are. First episode was for the

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Speaker 1: Big Game and it was about chicken wings. Yes, the

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Speaker 1: secret is an offensive amount of butter. That's true. That's true. Yeah,

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Speaker 1: I remember in particular, it opened with you and the

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Speaker 1: other host Kristen covered in buffalo sauce, which was not

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Speaker 1: We didn't set that up. I think that just happened. Yeah,

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Speaker 1: it does. It does tend to happen when you're eating

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Speaker 1: chicken wings. I like what you're saying to about the

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Speaker 1: Super Bowl, the way that we sort of ritualize it.

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Speaker 1: It has this almost like how a holiday has a

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Speaker 1: set menu of sorts. The super Bowl seems to always

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Speaker 1: revolve around like a certain number of foods, right, pizza,

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Speaker 1: chicken wings, beers. Is that a food? Sure? Yeah, it

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Speaker 1: better be drink responsibly. Uh yeah, Buffalo chicken dip, I

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Speaker 1: think is my preferred chicken all of a sudden invitement method.

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Speaker 1: That's not correct, That is super correct. Chicken vehicle, chicken vehicle. Yes,

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Speaker 1: there you go. But you often find ranch dressing as

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Speaker 1: a sad chicken wings and we do have a chicken

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Speaker 1: wing episode coming up, so so wait for that. We're

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Speaker 1: doing a whole thing here. Oh yeah, it's thematic. Yes, yes,

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Speaker 1: I myself, Um, I am not a ranch dressing person.

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Speaker 1: I'm much more into blue cheese and I would rather

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Speaker 1: have no dressing on my salad at all as opposed

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Speaker 1: to ranch. I think it's because it's close to Mayo,

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Speaker 1: but I don't have the same level of hate for

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Speaker 1: it that I have from Mayo. It's lesser. Yeah, I

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Speaker 1: am with you there Annie. I'm also a blue cheese person.

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Speaker 1: I will it's weird because so my girlfriend is ranch person.

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Speaker 1: I don't want to ranch shame or whatever. But there's

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Speaker 1: a chicken wing place we always go to and it's

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Speaker 1: a fantastic place. They have two choices of sauces, and

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Speaker 1: I think relationships have been um maybe not wrecked, but

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Speaker 1: complicated over the issues that arise when people disagree on

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Speaker 1: which sauces is superior. I teach their own, but especially

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Speaker 1: after a couple of beers there, it's it's it's sort

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Speaker 1: of like you like what one of my I know

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Speaker 1: it's ridiculous, but one of my things is I could

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Speaker 1: never long term date anyone who is picky. Never And

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Speaker 1: I know this. And when I went on a date

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Speaker 1: once with somebody who was picky, and I was like,

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Speaker 1: this isn't gonna work, Sorry about it. I know that's

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Speaker 1: not a great but I know myself. I know myself. No,

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Speaker 1: I think, yeah, it's it's good. Yeah, it's good to

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Speaker 1: have standards of one kind or another. Not all of

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Speaker 1: them should be about Mayonnet's, but like all of them,

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Speaker 1: not all of them, but some of them. Some Yeah,

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Speaker 1: you go to A. You gotta have principles, you know

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Speaker 1: what I mean. Yeah, I also like to go back

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Speaker 1: a little bit. I like how you called your girlfriend

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Speaker 1: a ranch person, Like there's two types of people on

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Speaker 1: this if you're listening. Uh, I stand by what I said.

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Speaker 1: I will die on this hill. Relationship killer ranch dressing,

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Speaker 1: all right? Um. I Meanwhile, I'm relatively ranch neutral. Um.

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Speaker 1: I mean I would if it's a ranch versus blue

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Speaker 1: cheese issue, I would rather have blue cheese because I

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Speaker 1: love blue cheese. But I mean, but I don't mind ranch.

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Speaker 1: I'm not like ham or Simpson with like the bring

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Speaker 1: me the ranch hose like kind of thing. But um, yeah, yeah,

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Speaker 1: that's kind of how you were about Mayo, right yeah, yeah,

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Speaker 1: it's fine. Yeah, well agree and DISAGREEA. My whole family

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Speaker 1: is a ranch family. Like would go. I've told the

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Speaker 1: red Lobster was a big like outing for us, and

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Speaker 1: you get the salad with the meal, and they would

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Speaker 1: go around the table and everyone would be like Ranch, Ranch, Ranch,

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Speaker 1: rich Italian and I'm looking at them like, well, you're

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Speaker 1: not just in the minority of your family, as will

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Speaker 1: come to find. You're a minority in this country, right, Yeah.

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Speaker 1: Dressing wise, Yes, America is a very much ranch obsessed nation.

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Speaker 1: Um as. One headline that I read put it one

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Speaker 1: nation under ranch. Yes, yes, yeah, And it's strange because

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Speaker 1: the when you think about it, ranch is tremendously popular,

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Speaker 1: but it's also somewhat enigmatic. A lot of people who

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Speaker 1: love ranch have no idea why it's called that, what

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Speaker 1: the taste is, what exactly is going on with this thing?

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Speaker 1: I mean dress salad dressings in general are pretty weird.

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Speaker 1: Thousand Islands Russian dressing? Do they just call it dressing

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Speaker 1: in Russia? Like? I don't know. These are the questions

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Speaker 1: the bottom up. Um. Yeah, and ranch is pretty uniquely American,

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Speaker 1: which we will get into, but we should really get

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Speaker 1: to our question. Yeah, this brings us to the question ranch.

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Speaker 1: What is it? Uh? Well, ranch can mean a lot

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Speaker 1: of things. It's about condiment and a flavor, as we've

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Speaker 1: been discussing um as either or both. It's a creamy, tangy,

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Speaker 1: a little bit herbal with a savory spicy bite from

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Speaker 1: an onion and garlic and black pepper in condiment format

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Speaker 1: that can be achieved using a wide range of ingredients

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Speaker 1: for that creamy tart base, anything from buttermilk, to sour cream,

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Speaker 1: to mayo, to any kind of mayonnaise, Uh, vegan substitute.

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Speaker 1: Thank you for appreciating my gestue there, but um I

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Speaker 1: did an on off um. The herbs are commonly dill,

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Speaker 1: time and parsley, and all the seasonings can be either

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Speaker 1: fresh or dried in flavor format. Ah man, y'all, flavor

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Speaker 1: science is weird. Uh. Any number of natural or artificial

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Speaker 1: flavorings and texturizers might be employed to achieve ranch. Pea crouch, Well,

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Speaker 1: what about the nutrition of ranch? It depends on what

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Speaker 1: you make get out of the shell. Stable dressing is

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Speaker 1: more vegetable oil than anything else, which means it's a

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Speaker 1: high calorie food, y'all. Like two tablespoons that's about thirty

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Speaker 1: grams packs about a quarter of your daily recommended intake

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Speaker 1: of fat, without a whole lot of payout in terms

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Speaker 1: of other nutrients. So it's a it's a treat, yeah,

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Speaker 1: not a food group. I know that that's shocking information

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Speaker 1: to some of you. Put down, put down your broccoli, pitchforks,

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Speaker 1: That's true. You always get it with your your like

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Speaker 1: healthy as a different fos with your vegetables, which is

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Speaker 1: one of the reasons that so many salad options at

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Speaker 1: restaurants are actually more unhealthy than the regular stuff you

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Speaker 1: would Yeah. Oh that made me so mad the first

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Speaker 1: day that I found it out. I was like, why

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Speaker 1: have you betrayed me? Salad? Yeah, it's true. And uh,

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Speaker 1: what really stands out to me about what you're what

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Speaker 1: you're exploring here, Lauren, is the way that you describe

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Speaker 1: the wide range of flavors possible after the base. It

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Speaker 1: makes me think that this checks all the boxes for

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Speaker 1: things that people are evolutionarily inclined to desire, right that

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Speaker 1: the fatty stuff you got a little sharp there. Um,

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Speaker 1: they're even I want you to be ready for this, Annie,

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Speaker 1: we don't have to go into it. But they're even

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Speaker 1: sweet varieties of ranch. No. Yeah, yeah, I didn't bring

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Speaker 1: any today. Oh my god. Annie's like recoiling right now.

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Speaker 1: And I hope we're still friends. Oh. I feel like

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Speaker 1: I'm going to say a number of things during this

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Speaker 1: episode that are going to be upset. Oh my god.

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Speaker 1: So it's kind of the perfect weapon to make a

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Speaker 1: salad unhealthy and make a person's taste buds the majority

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Speaker 1: of the time very very happy. Little taste buds. Weapon

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Speaker 1: is a good word. M Well, you know, I have

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Speaker 1: to say, as much as I dislike Ranch, I really

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Speaker 1: did like cool Ranch Dorrito's, but I usually put them

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Speaker 1: on sandwiches. We're okay, never mind, I'm going to think

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Speaker 1: about this later. Is it a texture issue? I do

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Speaker 1: like a crunch. I mean that's popcorn. If you think

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Speaker 1: about why I love it, the crunch is one of

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Speaker 1: the main reasons. But I did choose, I mean I

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Speaker 1: liked I preferred nachos, notcho cheese. Okay, but in a pinch,

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Speaker 1: the cool ranch would do. It would do just fine. Okay,

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Speaker 1: let's talk some ranch numbers. Since surpassing Italian dressing in

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Speaker 1: Ranch has been America's most popular salad dressing. It is

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Speaker 1: this popular dip for vegetables and for chicken wings like

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Speaker 1: it was the most shipped dressing to America's restaurants and cafeteria's,

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Speaker 1: double that of its closest competitor, Blue Cheese, and according

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Speaker 1: to survey by the Association for Dressings and Sauces, which

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Speaker 1: is a great association, probably Americans called it their favorite dressing.

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Speaker 1: The nearest competitor in that survey Italian garnered only ten percent.

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Speaker 1: But are you sort of inspired it's finally something almost

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Speaker 1: half of the country can get behind, you know, despite

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Speaker 1: all of our varied differences and disagreements. Uh, you know,

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Speaker 1: easily like four out of ten people are saying, all right, ranch,

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Speaker 1: we can we can get along with that ranch. Can't

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Speaker 1: we get along with something better? Well, without getting too political,

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Speaker 1: the answer is probably not. Oh no, well, this is

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Speaker 1: it hopeful at all? Another thing that I thought was

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Speaker 1: kind of I guess this makes sense, But the average

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Speaker 1: American eats salad dressing thirty eight times a year. For

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Speaker 1: some reason, I thought it was more, But I eat

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Speaker 1: a lot of salad um in fifteen of those times.

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Speaker 1: It's ranch dressing. New York Magazine has called it the

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Speaker 1: Great American contiment, and it's only sold in thirty countries actually,

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Speaker 1: where it's not frequently called ranch. No no, no, no,

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Speaker 1: but yeah, of course ranch. Ranch isn't just for salads,

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Speaker 1: and if we're looking at ranch sales, they continue to

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Speaker 1: go up, even though the category as a whole is

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Speaker 1: relatively flat. The global information company NPD Group calls ranch

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Speaker 1: dressing the Swiss Army Knife of salad dressings. An article

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Speaker 1: from the Week asked if it's the new ketchup I object,

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Speaker 1: No I have, I have a viable reason for objecting.

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Speaker 1: I would love to hear it. You will, I'll be

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Speaker 1: preaching to acquire you all know the evolution of ketchup

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Speaker 1: as a as a vinegar based fish condiment called garum. Right,

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Speaker 1: and and ketchup, although we associated with tomatoes, is actually

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Speaker 1: a name for a kind of process that can be

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Speaker 1: applied to different things, like banana ketchup in the Philippines,

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Speaker 1: mushroom ketchup in the UK. Ranch simply does not have

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Speaker 1: that sort of versatility. They're very very different things. Again,

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Speaker 1: to each their own. Eat what you will, but please

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Speaker 1: don't mistake Ranch has. I'm sure it has its merits.

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Speaker 1: People in this country think so, but it's not catchup. No, no, um,

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Speaker 1: I love this like factual, fact based like approach you have.

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Speaker 1: I'm trying to be objective Annie. Yes, and you know

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Speaker 1: Ben and I are really coming out hard against Ranch.

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Speaker 1: But yes, to each their own, not too judge, trying

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Speaker 1: to keep it to ourselves. But okay, despite clear evidence,

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Speaker 1: that is not the new catchup. Uh. This the goal

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Speaker 1: of Hidden Valley brand. The big like, the biggest brand

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Speaker 1: behind Ranch dressing is that they're products become this new

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Speaker 1: catchup and they have this ad campaign called Hidden Valley

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Speaker 1: for Everything, and the head of the Food, Charcoal and

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Speaker 1: Kitty Litter division at Clorox, which owns Hidden Valley, said

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Speaker 1: the goal is for Ranch to become as ubiquitous as

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Speaker 1: ketchup on restaurant tables and in consumers kitchens. The bottles

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Speaker 1: even have the phrase the new ketchup on them. What's

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Speaker 1: that Harry Potter meme? How dare you stand where he stood?

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Speaker 1: That's right, that's right, because I do love catchup it.

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Speaker 1: I can't imagine. Um, it's hard for me to imagine

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Speaker 1: a universe in which I would sit down at a

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Speaker 1: table and they would be mustard ketchup and ran m.

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Speaker 1: You can usually ask for it though in many restaurants. Absolutely,

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Speaker 1: even though I know it's shelf stable, or I mean

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Speaker 1: relatively shelf stable, I don't know the idea of a

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Speaker 1: bottle of Ranch sitting out on a table kind of

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Speaker 1: swicks me out. I would imagine it does for a

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Speaker 1: lot of people. I remember in our Mayonnaise episode, UM,

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Speaker 1: we were talking about like, if you're bringing a potato

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Speaker 1: salad or something to make our potluck, should leave it

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Speaker 1: out that long? Yeah, but it is good business to diversify, right.

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Speaker 1: If you have a flavor that works, you immediately want

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Speaker 1: to translate it to other Uh. To borrow the line

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Speaker 1: from the Buffalo Chicken top conversation, you wanted to go

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Speaker 1: to other vehicles, right, That's why that's why they are

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Speaker 1: ranch flavored chips. Yeah, out of all the cool flavors

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Speaker 1: they could have chosen, they chose ranch just because the

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Speaker 1: numbers made sense. Right. So they're expanding both in the

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Speaker 1: types of food that will carry this flavor profile, and

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Speaker 1: then they're also trying to make ranch associated as a

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Speaker 1: condiment with other foods that you look, here's what they're doing.

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Speaker 1: They're coming from French fries and I feel like I

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Speaker 1: feel like we're ignoring that shoe. Yeah, now you're totally right.

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Speaker 1: Do I sense a stuff they don't want you to

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Speaker 1: know episode coming on the heels of this, I don't know.

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Speaker 1: We uh it always it always gets a little bit

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Speaker 1: strange when we do food science, and we usually ask

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Speaker 1: one of you on the show to help us with that.

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Speaker 1: But I promise I won't riddle this with any any

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Speaker 1: cockamami conspiracy theories, because that's not one that is objective blatant.

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Speaker 1: It's a blatant declaration of food works. Not a conspiracy theory.

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Speaker 1: It's just a conspiracy. Yes, yes, How did they decide

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Speaker 1: to do this? What made them decided to push Hidden

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Speaker 1: Valley Ranch specifically as the new ambiquitous dressing well. According

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Speaker 1: to Clorox executive Grant la Montana, allegedly, he got the

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Speaker 1: idea for the Hidden Valley for Everything campaign after witnessing

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Speaker 1: his daughter slather her salmon with ranch. And I have

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Speaker 1: to say, I am morbidly curious as to what Americans

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Speaker 1: would put branch on if it was available, like right

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Speaker 1: next to catch up. Oh, I have some information about

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Speaker 1: that later on. And if you wouldn't be judged, if

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Speaker 1: you felt like you were in a safe place, because

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Speaker 1: I'll be I'll come clean with you guys. Speaking of salmon,

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Speaker 1: I've been living a lie so often in places where

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Speaker 1: I want to just eat smoked salmon. But I have

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Speaker 1: to do this whole song and dance of also pretending

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Speaker 1: to want a bagel. Yeah, no, I get you. Yeah, Yeah,

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Speaker 1: I'm so glad we're all on the same page with this. Well,

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Speaker 1: I mean, going back to catch up, there was a

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Speaker 1: time in my life I think this is extremely bizarre now,

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Speaker 1: I just want to say it. But it was in

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Speaker 1: college that wasn't that long ago, Um, that I would

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Speaker 1: get French fries because I wanted to catch up. But

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Speaker 1: I knew it was socially unacceptable to just get a

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Speaker 1: plate of catchup. So I'd be like, I'll get some

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Speaker 1: fried like not enough fries for the huge that's on

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Speaker 1: the plate. And I knew it was weird, but I

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Speaker 1: knew that I would be very much judged if I

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Speaker 1: just got a plate of catchup. So so there's clearly

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Speaker 1: potential here, right. And my next question is is this working? Yeah?

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Speaker 1: Of the dressing industry UM worth one point seven billion

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Speaker 1: dollars of that comes from shelf stable dressing, like Ranch

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Speaker 1: Hidden Valley, which is the most popular brand, sold four

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Speaker 1: fifty million dollars worth of Ranch products in twenty seventeen.

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Speaker 1: They have a Ranchology rewards program that lets you on

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Speaker 1: their like website that lets you earn coupons and samples

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Speaker 1: by by browsing around, so you can, and I quote,

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Speaker 1: keep on ranching. I do like that. It's terrible. I

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Speaker 1: love it. I do like it. I mean, props where

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Speaker 1: they're due, I'm not sure I'm somebody who should be

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Speaker 1: giving out props because I love really really lame things.

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Speaker 1: But I like that. I like that You're you're an

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Speaker 1: eight year old kid and you have become a ranchologist.

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Speaker 1: That's pretty neat. You probably get some swag for it too.

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Speaker 1: You get like a card that says keep on ranching ranchologists.

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Speaker 1: That's otherwise, what what? What are we doing? Yeah? And

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Speaker 1: for any people listening who want some free swag, this

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Speaker 1: is not guaranteed to work, but you will often have

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Speaker 1: favorable results if you write a letter. If you actually

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Speaker 1: type out and mail a letter to a company like

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Speaker 1: this and say that you love ranch, they'll send you stuff.

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Speaker 1: I'll just send you stuff. Yeah, yeah, certainly spam. Well, yes,

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Speaker 1: we learned that in our spam episode. Yeah we didn't.

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Speaker 1: We didn't learn it personally, but many stories stories about yes,

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Speaker 1: I might do this, but it would be a lie

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Speaker 1: and you don't have to keep it a secret. Scouts ranch,

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Speaker 1: but I just want the ranchology card. So most of

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Speaker 1: these sales of ranch come from the southern and Midwestern US,

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Speaker 1: where it is the most popular, and the condiments industry

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Speaker 1: in general is valued at five point six billion dollars

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Speaker 1: a year. In the United States. Wow, my family is

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Speaker 1: a big condiment family. Like people used to joke when

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Speaker 1: they'd come over because it would be like, here's this sauce,

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Speaker 1: here's this suce, here's this Everybody had their different sauces

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Speaker 1: that they wanted. My dad was called the condiment King.

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Speaker 1: So this is that surprising to me, but it is

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Speaker 1: quite number. Yeah, And as we've kind of been discussing,

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Speaker 1: there are so many ranch flavored items, starting with the

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Speaker 1: biggest one, Dorito's Cool Ranch Chips, which in Iceland and

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Speaker 1: Norway is known as Cool American Flavor since the dressing

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Speaker 1: isn't commonplace and in the End Kingdom they're called Cool Original. So, okay,

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Speaker 1: I have a brief story about this. It's the one

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Speaker 1: time I was tricked by Dorito's into eating cool Ranch flavor.

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Speaker 1: Because the way you feel about having a salad plane

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Speaker 1: instead of having a salad with ranch dressing, it's the

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Speaker 1: way I feel about hips. If you know, I'm not

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Speaker 1: going to be a snob or make a scene about it,

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Speaker 1: but I'm just going to skip the chips if they're

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Speaker 1: ranch flavored. And I was in London and I was at,

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Speaker 1: you know, a convenience store, buying a sandwich or whatever

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Speaker 1: and decided to have some chips because their chip game

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Speaker 1: is just very different. You know, they have like cheese

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Speaker 1: and onion chips, which are not that bad, and uh,

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Speaker 1: these other flavors that wouldn't naturally occur. So when I

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Speaker 1: saw a cool original, I was like, oh wow, I

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Speaker 1: thought it was just a different kind of Dorito and

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Speaker 1: that it was maybe perhaps because I had no idea

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Speaker 1: about Dorito's past as a chip, I thought maybe perhaps

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Speaker 1: this was the original chip and Doritos was despite the

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Speaker 1: name of a British chip and I tried it and

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Speaker 1: it was ranch and like I spat it out on

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Speaker 1: the street and looked like a total barbarian, you know,

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Speaker 1: like maybe original. I think I just looked very American.

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Speaker 1: Well they didn't have American and their name, it would

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Speaker 1: have worked perfectly, you know. I was um. Last time

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Speaker 1: I was in London, I went to American and American

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Speaker 1: style restaurant. This was my friend who lives in London suggestion,

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Speaker 1: not mine. But on the menu was an item that

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Speaker 1: confused me so much, and it was American style chips.

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Speaker 1: I was like, are these French fries? Are they potato chips? What?

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Speaker 1: What American style? Are we talking about? Which chips and

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Speaker 1: which American is it? Like the old George Crumbs story

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Speaker 1: where he was supposed to make French fries but he

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Speaker 1: sliced them so thinly that they became potato chips. Did

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Speaker 1: you order them and find out? I don't think I did.

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Speaker 1: I think I did, but I I don't think I

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Speaker 1: got to the bottom of the mystery because they had

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Speaker 1: other types of chips. I can go back and look

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Speaker 1: at my picture because I took a picture of it

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Speaker 1: because I was so perplexed by this whole thing American

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Speaker 1: style chips? What is that? Um? And there are also

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Speaker 1: so many flavors of ranches, saracha flavor, avocado favored, garlic flavored.

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Speaker 1: Hidden Valley has over seventy ranch products. There's vegan ranch,

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Speaker 1: there's ranch favored soda. And apparently there are dessert flavored ranches. Yeah. Sorry,

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Speaker 1: I think it's well people put ranch in desserts. But

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Speaker 1: I think for the most part, there's just like slightly

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Speaker 1: sweeter versions of ranch. There's like more to less sugar,

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Speaker 1: kind of like copy mayonnaise versus regular. Yeah. Yeah, are

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Speaker 1: like the mayonnaise chocolate cake. Maybe that's the thing. Yeah, yeah, yeah,

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00:22:33,920 --> 00:22:36,359
Speaker 1: it tangy um. Yeah. A thing that I didn't know

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Speaker 1: existed until I was doing this research is flame and

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Speaker 1: hot Chipotle ranch cheetos. Oh, if you that's a big

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Speaker 1: goof the flame and hot cheetos are always the first

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Speaker 1: to go here in the office. I wonder, I wonder

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Speaker 1: what the Chipotle ranch someone is taking those home. We

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Speaker 1: all know who it is. That's for the record, since

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Speaker 1: we're since we're in audio show. When you said that, Annie,

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00:23:02,320 --> 00:23:09,679
Speaker 1: the three of us sort of turned towards producer. I

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Speaker 1: will say nothing further on the matter. There is also

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Speaker 1: a restaurant in St. Louis, Missouri called Twisted Ranch, which

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Speaker 1: features ranch in every dish. They offer a bloody mary

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Speaker 1: with ranch infused vodka. Not just American style ranch either.

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Speaker 1: They've got Greek style ranch with feda and oregano. They've

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Speaker 1: got Indian style ranch with gilgurt and curry spice blend.

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Speaker 1: So maybe it is the new catchup. No, don't say that.

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Speaker 1: It probably is there at Twisted Ranch. That's true. You know,

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Speaker 1: they can live in their own like bubble reality where

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Speaker 1: that is the truth. I will admit I'm very curious

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Speaker 1: about ranch flavored soda and if I went to you know,

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Speaker 1: it's it's a win in Rome kind of situation. The

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Speaker 1: next time I'm in St. Louis, if i'm if I'm

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Speaker 1: out that way, then I'll take the bullet for the team.

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Speaker 1: I'll go to the Inch place. My girlfriend will absolutely

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Speaker 1: love it, so I get some points there. Yeah, yeah,

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00:24:06,359 --> 00:24:10,520
Speaker 1: I'll get a salad. I have to say, Um, I

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Speaker 1: am expressing a lot of vitriol, but I also am

385
00:24:13,680 --> 00:24:18,359
Speaker 1: always open to um new experiences, and it's possible I

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00:24:18,400 --> 00:24:21,800
Speaker 1: just haven't found the ranch for me. Yeah, yeah, yeah,

387
00:24:21,840 --> 00:24:24,399
Speaker 1: you can kind of rom comment, you know, like behind

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00:24:24,440 --> 00:24:28,240
Speaker 1: the right one. I don't know about that. Um. There's

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00:24:28,280 --> 00:24:31,040
Speaker 1: an ice cream parlor in Montana where you can get

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00:24:31,160 --> 00:24:34,680
Speaker 1: ranch flavored ice cream, which was inspired by the owner's daughter.

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00:24:34,920 --> 00:24:37,680
Speaker 1: Oh yeah, no, it's it's a recipe ingredient, like why

392
00:24:37,760 --> 00:24:40,400
Speaker 1: do buttermilk fried chicken when you can do ranch fried

393
00:24:40,520 --> 00:24:43,800
Speaker 1: chicken potato salad. I could use some ranch mac and

394
00:24:43,880 --> 00:24:49,080
Speaker 1: cheese ranch Thanksgiving stuffing. I read this on the internet.

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00:24:49,119 --> 00:24:52,000
Speaker 1: I'm incredulous, But yeah, I just put some ranch in there.

396
00:24:52,240 --> 00:24:54,800
Speaker 1: I've seen it. I've seen it happened. The last one

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00:24:54,840 --> 00:24:59,359
Speaker 1: I've seen happen. I would be curious about ranch fried chicken.

398
00:24:59,400 --> 00:25:02,040
Speaker 1: No wonder how I would work. I guess she would

399
00:25:02,119 --> 00:25:06,080
Speaker 1: marinate it. Yeah yeah, yeah, like as a marinade. While

400
00:25:06,119 --> 00:25:09,520
Speaker 1: we were doing this research, I was reminded of that

401
00:25:10,920 --> 00:25:15,760
Speaker 1: Melissa McCarthy skit from SNL where she just chugged that

402
00:25:15,920 --> 00:25:18,639
Speaker 1: whole thing of ranch, like she was doing a test

403
00:25:18,800 --> 00:25:22,119
Speaker 1: thing for like you an ad like how much do

404
00:25:22,160 --> 00:25:26,040
Speaker 1: your love ranch? So much? And it was very gross

405
00:25:26,160 --> 00:25:28,960
Speaker 1: turned my stomach. I have not seen that, and I'm

406
00:25:29,040 --> 00:25:31,520
Speaker 1: kind of glad. Well, it's out there. It's out there.

407
00:25:31,920 --> 00:25:35,879
Speaker 1: It is popular among celebrities from Chrissie Teagan, Olivia Wilde,

408
00:25:36,040 --> 00:25:40,040
Speaker 1: Katie Perry, and Courtney Cox. Ranch dressing is also the

409
00:25:40,040 --> 00:25:43,840
Speaker 1: title of a book by prominent romance novelist Janet Daily,

410
00:25:43,920 --> 00:25:47,199
Speaker 1: and the tagline for that book is Cowboys never go

411
00:25:47,280 --> 00:25:51,520
Speaker 1: out of style. Oh wow, bringing a couple of threads

412
00:25:51,560 --> 00:25:54,840
Speaker 1: together here, that's right, that's right. Oh I get it,

413
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Speaker 1: Ranch dressing. Okay, anyway, uh over on thrill List one,

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00:25:59,760 --> 00:26:03,240
Speaker 1: Will Fulton once put ranch on a whole lot of um,

415
00:26:03,240 --> 00:26:05,520
Speaker 1: shall I say unexpected things to see if it could

416
00:26:05,560 --> 00:26:08,679
Speaker 1: possibly be bad on anything? The answer was yes, but

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00:26:08,720 --> 00:26:13,879
Speaker 1: his surprise favorites were watermelon and cinnamon toast crunch. I

418
00:26:13,920 --> 00:26:17,560
Speaker 1: can see the watermelon, but I cannot get behind cinnamon toast.

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00:26:17,600 --> 00:26:19,679
Speaker 1: He was so shocked by it. Apparently, he wrote that

420
00:26:19,720 --> 00:26:22,040
Speaker 1: like he like made other people around the office. He

421
00:26:22,119 --> 00:26:24,520
Speaker 1: was like, you know, something good is happening. Please try it.

422
00:26:24,520 --> 00:26:27,840
Speaker 1: Apparently cinnamon is a great addition to Ranch. Well, we

423
00:26:27,920 --> 00:26:30,200
Speaker 1: do have half a box of cinnamon to his crunch

424
00:26:30,280 --> 00:26:33,360
Speaker 1: in our very office. I'm sure we could do Oh

425
00:26:33,600 --> 00:26:37,320
Speaker 1: jee oh heck, why did I say this? That's fine.

426
00:26:37,720 --> 00:26:39,439
Speaker 1: He also said that it makes a great chaser for

427
00:26:39,440 --> 00:26:45,720
Speaker 1: a shot of fireball. Wow, that is quite the night

428
00:26:45,720 --> 00:26:50,679
Speaker 1: you're setting yourself up for. Ye I'll take some fireball

429
00:26:50,760 --> 00:26:55,160
Speaker 1: and a shutter ranch dressing. Ranch back with my fireball.

430
00:26:55,600 --> 00:26:58,560
Speaker 1: Speaking of great decisions, Wow, this is going to start

431
00:26:58,560 --> 00:27:03,119
Speaker 1: a trend. This is definitely gonna take off. But you

432
00:27:03,400 --> 00:27:07,040
Speaker 1: you would be delighted if you were a person who

433
00:27:07,119 --> 00:27:09,840
Speaker 1: doesn't care for Ranch yourself, you would be delighted to

434
00:27:09,920 --> 00:27:12,120
Speaker 1: learn that there are other people on your side, right,

435
00:27:12,200 --> 00:27:15,920
Speaker 1: not just Annie and myself. Right. Not everyone is a fan. Um.

436
00:27:16,040 --> 00:27:20,200
Speaker 1: Take the title of this Washington Post article, Ranch dressing

437
00:27:20,359 --> 00:27:23,480
Speaker 1: is what's wrong with America, which I read and want

438
00:27:23,480 --> 00:27:26,080
Speaker 1: to say, I thought it was it was a little

439
00:27:26,119 --> 00:27:30,000
Speaker 1: too much. It was very strongly worded. There was some backlash.

440
00:27:30,119 --> 00:27:35,280
Speaker 1: Oh yes, Twitter didn't like it. Don't anything. Yeah, just

441
00:27:35,320 --> 00:27:38,639
Speaker 1: to give you a sense, folks, of the tone of

442
00:27:38,680 --> 00:27:42,280
Speaker 1: this the Washington Post opinion piece and is an opinion piece,

443
00:27:42,520 --> 00:27:46,399
Speaker 1: as the tagline fancy restaurants need to stop experimenting with

444
00:27:46,440 --> 00:27:50,640
Speaker 1: this revolting milk rot. Okay, that's good. I like that.

445
00:27:54,040 --> 00:27:56,240
Speaker 1: You're like that part. I'm on board. Well, if it's

446
00:27:56,359 --> 00:28:00,320
Speaker 1: like set in a kind of joking way, if it's

447
00:28:00,359 --> 00:28:03,480
Speaker 1: like true, I don't know about that. But if it's

448
00:28:03,560 --> 00:28:08,240
Speaker 1: kind of like tongue in cheek, then I like that quote.

449
00:28:08,359 --> 00:28:11,119
Speaker 1: It's the kind of topping series chefs correctly disdained for

450
00:28:11,160 --> 00:28:14,240
Speaker 1: decades as extravagant and trashy, but now animated by a

451
00:28:14,320 --> 00:28:18,119
Speaker 1: kind of fattish philistinism. Professional food connoisseurs are giving it

452
00:28:18,200 --> 00:28:22,560
Speaker 1: another look, and they go on and they've got choice phrases.

453
00:28:22,600 --> 00:28:25,880
Speaker 1: You can read the article orful your Google search way.

454
00:28:25,920 --> 00:28:28,679
Speaker 1: But it reminds me of a larger trend that we

455
00:28:28,760 --> 00:28:32,240
Speaker 1: see in restaurants now, where well, it's a cyclical thing

456
00:28:32,440 --> 00:28:37,960
Speaker 1: wherein um innovative or quote unquote edgy chefs will will

457
00:28:38,000 --> 00:28:41,760
Speaker 1: take something that would traditionally be considered a lower form

458
00:28:41,800 --> 00:28:43,800
Speaker 1: of food. I don't agree with that, but that's what

459
00:28:43,880 --> 00:28:46,080
Speaker 1: they would call it, and then try to elevate it, right,

460
00:28:46,880 --> 00:28:49,240
Speaker 1: and then charge you like fifteen bucks. Yeah. Like fried

461
00:28:49,280 --> 00:28:53,000
Speaker 1: bologney sandwiches are making the rounds. Yeah, I mean, I

462
00:28:53,040 --> 00:28:55,640
Speaker 1: mean that sounds delicious. Oh man, I used to eat

463
00:28:55,640 --> 00:28:57,200
Speaker 1: that a lot when I was a kid. Yeah, they're

464
00:28:57,200 --> 00:29:00,280
Speaker 1: probably really good, and you can probably get them with ranch.

465
00:29:00,480 --> 00:29:02,920
Speaker 1: I am at this point in the episode convinced that

466
00:29:03,040 --> 00:29:06,320
Speaker 1: is true. Oh I am too. I am too. And

467
00:29:06,600 --> 00:29:09,120
Speaker 1: another trend that I've never personally witnessed but apparently is

468
00:29:09,120 --> 00:29:13,760
Speaker 1: a pretty big thing is people dipping pizza in ranch dressing.

469
00:29:14,680 --> 00:29:18,720
Speaker 1: And a pizza restaurant in Dallas, Texas offers a side

470
00:29:18,760 --> 00:29:22,200
Speaker 1: of ranch at the low low price of one thousand dollars.

471
00:29:22,720 --> 00:29:24,840
Speaker 1: It's not as a joke, like don't you dare dip

472
00:29:24,840 --> 00:29:28,360
Speaker 1: your pizza own ranch? And when the owner opened his restaurant,

473
00:29:29,040 --> 00:29:31,480
Speaker 1: a friend of his that worked in the Pizza Hut

474
00:29:31,520 --> 00:29:36,080
Speaker 1: innovations department gave him a bottle of ranch to congratulate

475
00:29:36,160 --> 00:29:39,480
Speaker 1: him for opening, and for five years the bottle sat

476
00:29:39,720 --> 00:29:42,960
Speaker 1: unopened on the bar, the owner refusing to offer ranch

477
00:29:43,000 --> 00:29:46,760
Speaker 1: in his restaurant, but in was purchased and the proceeds

478
00:29:46,800 --> 00:29:52,160
Speaker 1: went to the Animal Rescue Center. Also, Pizza Hut Innovations

479
00:29:52,200 --> 00:29:54,440
Speaker 1: department sounds like a great gig. Don't get me wrong.

480
00:29:54,840 --> 00:29:58,200
Speaker 1: I love being a podcaster, crazy dream job, but but

481
00:29:58,760 --> 00:30:01,680
Speaker 1: I would totally take a side gig at the Pizza

482
00:30:01,760 --> 00:30:05,840
Speaker 1: Hut Innovations department. So if you're listening, uh, pretty much

483
00:30:05,880 --> 00:30:08,680
Speaker 1: anybody any pizza place but Papa John's like, I'm down,

484
00:30:08,720 --> 00:30:12,600
Speaker 1: I'll help you with innovations. Write them a letter. There

485
00:30:12,640 --> 00:30:16,040
Speaker 1: we go. I am not joking. I will actually do

486
00:30:16,080 --> 00:30:18,719
Speaker 1: this copy. Worst case you get some you get some

487
00:30:18,760 --> 00:30:21,200
Speaker 1: free march out of it, or a great response letter.

488
00:30:21,320 --> 00:30:24,600
Speaker 1: Let's get weird with it. Yeah, and maybe pitch some

489
00:30:24,720 --> 00:30:28,360
Speaker 1: ideas just to show them that we've got you've got

490
00:30:28,360 --> 00:30:34,240
Speaker 1: some in here's an innovation. Price Wise, I was off

491
00:30:34,240 --> 00:30:38,920
Speaker 1: the arrow is looking into the most expensive ranch ever

492
00:30:39,160 --> 00:30:42,560
Speaker 1: because we think of it as a really accessible condiment.

493
00:30:42,640 --> 00:30:45,600
Speaker 1: That's another thing that is a is at least a

494
00:30:45,640 --> 00:30:49,920
Speaker 1: factor in its popularity. It's it's really an expensive to

495
00:30:50,040 --> 00:30:54,800
Speaker 1: buy a bottle of ranch dressing. Hidden Valley in March

496
00:30:54,840 --> 00:30:58,600
Speaker 1: of two thousand eighteen, created the most expensive bottle of

497
00:30:58,720 --> 00:31:05,880
Speaker 1: ranch dressing ever. It is jewel encrusted. It's still just ranch,

498
00:31:07,080 --> 00:31:12,320
Speaker 1: It's that different, Okay. It has a diamond sapphire and

499
00:31:12,400 --> 00:31:18,280
Speaker 1: eighteen carrot white gold ornamentation on a glass bottle and

500
00:31:18,320 --> 00:31:22,040
Speaker 1: according to the press release they sell they were doing

501
00:31:22,080 --> 00:31:26,320
Speaker 1: this to celebrate the the recent wedding of Prince Harry

502
00:31:26,440 --> 00:31:32,760
Speaker 1: and Megan Markele so thrilled, Yeah, they said, Hidden Valley

503
00:31:32,840 --> 00:31:36,040
Speaker 1: Ranch is honoring the great pairing of a fellow famous

504
00:31:36,080 --> 00:31:38,960
Speaker 1: American with British Royalty. This is the only way to

505
00:31:39,000 --> 00:31:43,720
Speaker 1: serve America's favorite ranch to royalty. Would you like to

506
00:31:43,800 --> 00:31:48,320
Speaker 1: know how much this the retail price of this bottle? Wait?

507
00:31:48,360 --> 00:31:50,720
Speaker 1: So they sold. They didn't like give it to them

508
00:31:50,760 --> 00:31:52,640
Speaker 1: for their weddings. You know, they gave it away to

509
00:31:52,720 --> 00:31:57,240
Speaker 1: someone in a contest in a gay but sticker price.

510
00:31:57,720 --> 00:31:59,640
Speaker 1: I mean, I can't not know it at this point.

511
00:32:00,080 --> 00:32:02,160
Speaker 1: We have to know, Okay, you want to guess, You

512
00:32:02,200 --> 00:32:06,280
Speaker 1: just want to know. We'll probably save time one million

513
00:32:06,360 --> 00:32:12,720
Speaker 1: dollars thankfully, not thankfully not thirty five grand, which sounds

514
00:32:12,760 --> 00:32:15,000
Speaker 1: less insane when we've anchored it with the price of

515
00:32:15,000 --> 00:32:17,600
Speaker 1: one million dollars. But still, I was going to guess

516
00:32:17,640 --> 00:32:21,200
Speaker 1: sixteen thousands. So that's okay, that's a lot. Yeah, it's

517
00:32:21,200 --> 00:32:26,280
Speaker 1: about double. And they made a five lid keg of

518
00:32:26,440 --> 00:32:29,960
Speaker 1: ranch that costs fifty dollars and, according to their estimates,

519
00:32:30,000 --> 00:32:32,320
Speaker 1: would provide you a year's worth of ranch at once,

520
00:32:32,480 --> 00:32:36,760
Speaker 1: unless you're having the most epic greater party and Fireball

521
00:32:37,560 --> 00:32:41,160
Speaker 1: take a lot of shots. I wonder if they served

522
00:32:41,240 --> 00:32:44,880
Speaker 1: ranch at the royal wedding. I don't know. I very

523
00:32:44,920 --> 00:32:48,120
Speaker 1: much doubt it. I wasn't invited. Yeah, I couldn't fit

524
00:32:48,160 --> 00:32:51,640
Speaker 1: it in my schedule. Yeah, yeah, I'm pretty busy to

525
00:32:51,640 --> 00:32:54,360
Speaker 1: see you man. I mean, come on, how these royals

526
00:32:54,400 --> 00:32:57,560
Speaker 1: get married all the time. Yeah. Yeah. And it's like

527
00:32:57,600 --> 00:32:59,880
Speaker 1: a cleany thing to once you go to someone's wedding,

528
00:33:00,120 --> 00:33:02,240
Speaker 1: basically agreeing to be friends with them for a while,

529
00:33:02,360 --> 00:33:06,840
Speaker 1: and Harry's a little clinging on snapchat. That's all I'm saying.

530
00:33:07,880 --> 00:33:09,720
Speaker 1: Then I wish them the best, you know what, I

531
00:33:09,760 --> 00:33:13,120
Speaker 1: wish them the best, And really it makes sense again,

532
00:33:13,160 --> 00:33:16,880
Speaker 1: it's it's a great way to sort of I don't

533
00:33:16,880 --> 00:33:20,400
Speaker 1: want to say further infiltrate or invade, but to to

534
00:33:20,760 --> 00:33:28,840
Speaker 1: establish recognition of this brand in the United Kingdom. Ah. Yeah,

535
00:33:28,880 --> 00:33:32,720
Speaker 1: well your history with Harry aside um, we have some

536
00:33:32,800 --> 00:33:35,560
Speaker 1: other history notes for you. But um, first we're going

537
00:33:35,600 --> 00:33:37,640
Speaker 1: to take a quick break for a word from our sponsor,

538
00:33:46,200 --> 00:33:48,640
Speaker 1: and we're back. Thank you, sponsor, Yes, thank you, and

539
00:33:48,720 --> 00:33:54,600
Speaker 1: we're back with some ranch history. Dressings with buttermilk go

540
00:33:54,680 --> 00:34:00,000
Speaker 1: back to at least as indicated by recipes out of Texas. Specifically,

541
00:34:00,520 --> 00:34:02,840
Speaker 1: Ranch as we know it today got its start in

542
00:34:02,880 --> 00:34:06,680
Speaker 1: the early nineteen fifties, the brainchild of a plumbing contractor

543
00:34:06,720 --> 00:34:10,960
Speaker 1: from Nebraska named Steve Hanson. Hanson spent three years working

544
00:34:10,960 --> 00:34:14,640
Speaker 1: in Alaska, often cooking for his colleagues, and while doing so,

545
00:34:14,760 --> 00:34:16,920
Speaker 1: he came up with and refined a recipe for a

546
00:34:17,000 --> 00:34:21,520
Speaker 1: buttermilk based dressing. A couple of years later, in ur,

547
00:34:21,920 --> 00:34:24,719
Speaker 1: he and his wife Gayle, moved to Santa Barbara and

548
00:34:24,840 --> 00:34:31,960
Speaker 1: opened a dude ranch called Hidden Valley Ranch. Yep, that one. Mhm.

549
00:34:32,560 --> 00:34:36,000
Speaker 1: But uh, if you like me, and I've just never

550
00:34:36,080 --> 00:34:39,880
Speaker 1: put much thoughts into what a dude ranch is. Luckily

551
00:34:40,320 --> 00:34:44,000
Speaker 1: been you you put some thought into the day and

552
00:34:44,080 --> 00:34:49,799
Speaker 1: this dude ranch specifically right, Okay, So a dude ranch nowadays,

553
00:34:49,880 --> 00:34:54,320
Speaker 1: and even back then, it was like a cowboy experience vacation,

554
00:34:54,600 --> 00:34:56,200
Speaker 1: you know what I mean. You would you would go

555
00:34:56,280 --> 00:35:02,080
Speaker 1: there to uh, ride horses, maybe maybe cattle, do just

556
00:35:02,160 --> 00:35:05,680
Speaker 1: the fun ranch stuff, not like shoveling manure or anything.

557
00:35:06,120 --> 00:35:10,919
Speaker 1: And the name sounds weird, right. Essentially, a dude ranch

558
00:35:11,160 --> 00:35:14,399
Speaker 1: is um is the kind of thing or the kind

559
00:35:14,400 --> 00:35:17,320
Speaker 1: of experience that Billy Crystal and his friends are signing

560
00:35:17,400 --> 00:35:20,520
Speaker 1: up for in uh that that film where they go

561
00:35:20,560 --> 00:35:23,400
Speaker 1: out west the cities like shank you. All I can

562
00:35:23,440 --> 00:35:26,520
Speaker 1: remember was the part of the title of the sequel,

563
00:35:26,560 --> 00:35:29,080
Speaker 1: which was like the Hunt for Curly's Gold or something.

564
00:35:29,880 --> 00:35:33,520
Speaker 1: I went through a weird phase, right, loved that movie

565
00:35:33,719 --> 00:35:37,359
Speaker 1: me too as well. Yeah, yeah, I don't know if

566
00:35:37,400 --> 00:35:41,080
Speaker 1: I'll rewatch it. But that's that's a fairly it's a

567
00:35:41,120 --> 00:35:44,560
Speaker 1: fairly accurate representation of what a dude ranches. And the

568
00:35:44,600 --> 00:35:48,520
Speaker 1: etymology is strange because when the term came about, dude

569
00:35:48,719 --> 00:35:53,319
Speaker 1: used to mean not just like a unisex reference to

570
00:35:53,360 --> 00:35:55,759
Speaker 1: a person the way it does now. It used to

571
00:35:55,880 --> 00:36:00,600
Speaker 1: mean specifically an urban night someone from the So this

572
00:36:00,680 --> 00:36:03,759
Speaker 1: is like a city boy ranch. So you're not a

573
00:36:03,840 --> 00:36:06,960
Speaker 1: real you're not a real ranch hand, you're not a

574
00:36:07,040 --> 00:36:10,520
Speaker 1: real cowboy, but you get to have that experience. And

575
00:36:10,520 --> 00:36:14,160
Speaker 1: there was a there was a boom in popularity of

576
00:36:14,800 --> 00:36:22,319
Speaker 1: these sorts of vacation destinations because people romanticize that relatively

577
00:36:22,400 --> 00:36:25,400
Speaker 1: short period of American history known as the wild West,

578
00:36:26,000 --> 00:36:28,239
Speaker 1: and so people would go there to have there to

579
00:36:28,280 --> 00:36:33,240
Speaker 1: have their jutary experiences. But like that craze where everybody

580
00:36:33,360 --> 00:36:37,680
Speaker 1: was buying EMUs with the intent of raising them for livestock,

581
00:36:38,200 --> 00:36:41,400
Speaker 1: like any fad Uh, this thing blew up, but it

582
00:36:41,480 --> 00:36:45,120
Speaker 1: eventually died down. You can still go on ranch vacations today,

583
00:36:45,160 --> 00:36:47,960
Speaker 1: but they're not nearly as popular as they were, at

584
00:36:48,000 --> 00:36:51,279
Speaker 1: least as far as I understand. And the Henson's were

585
00:36:51,360 --> 00:36:54,880
Speaker 1: convinced that this was going to be a new living right.

586
00:36:54,920 --> 00:36:58,879
Speaker 1: Forget Alaska. It's it's it's way too cold up there.

587
00:36:59,280 --> 00:37:01,520
Speaker 1: He got so lazy, he was like, I'm tired of

588
00:37:01,520 --> 00:37:07,400
Speaker 1: eating mayonnaise and buttermilk separately, and dulous and he uh,

589
00:37:07,480 --> 00:37:10,640
Speaker 1: and he and Gail they moved to this place. It

590
00:37:10,680 --> 00:37:14,920
Speaker 1: was originally called Sweetwater Ranch, and then when they renamed

591
00:37:14,920 --> 00:37:18,360
Speaker 1: it Hidden Valley, they opened this Dude Ranch. They started advertising.

592
00:37:18,800 --> 00:37:20,960
Speaker 1: People were coming in. It was a hundred and twenty

593
00:37:20,960 --> 00:37:25,560
Speaker 1: acre property. But the problem was they weren't making that

594
00:37:25,640 --> 00:37:28,960
Speaker 1: much money out of the duty. They might lose the

595
00:37:29,239 --> 00:37:34,640
Speaker 1: making the word up. Sorry, they might lose the family property. Uh.

596
00:37:34,760 --> 00:37:38,360
Speaker 1: They only had one thing really going for them to

597
00:37:38,440 --> 00:37:41,279
Speaker 1: differentiate them from all these other dude ranches that people

598
00:37:41,320 --> 00:37:45,839
Speaker 1: could visit. Yes, and um, two things before we go

599
00:37:45,920 --> 00:37:48,120
Speaker 1: into that one. Now that I think about it, I

600
00:37:48,160 --> 00:37:50,520
Speaker 1: believe the Mary Kay and Nashley movie How the West

601
00:37:50,680 --> 00:37:55,160
Speaker 1: Was Fun was about a dude ranch experience. And two

602
00:37:55,239 --> 00:37:58,440
Speaker 1: I should have specified Santa Barbara, California, just in case

603
00:37:58,600 --> 00:38:01,160
Speaker 1: you didn't know. Um. All right, So the thing that

604
00:38:01,200 --> 00:38:03,919
Speaker 1: they had going for them other than this dude ranch

605
00:38:04,560 --> 00:38:09,000
Speaker 1: is um. When guests visited the Hidden Valley Ranch, they

606
00:38:09,040 --> 00:38:14,480
Speaker 1: got samples of this dressing and they loved it. They

607
00:38:14,560 --> 00:38:17,960
Speaker 1: loved it. It was so popular that the Henson started

608
00:38:18,120 --> 00:38:21,759
Speaker 1: selling it. There were two versions, the dressing itself and

609
00:38:21,920 --> 00:38:25,040
Speaker 1: a seasoning pack that would be mixed with mayonnaise and

610
00:38:25,120 --> 00:38:29,240
Speaker 1: buttermilk later and they got more request for the dressing

611
00:38:29,760 --> 00:38:33,760
Speaker 1: than for bookings at the ranch, which was great because

612
00:38:33,760 --> 00:38:39,000
Speaker 1: at one point, before they really made this economic shift,

613
00:38:39,560 --> 00:38:42,400
Speaker 1: they had to sell off part of the ranch to

614
00:38:42,480 --> 00:38:46,680
Speaker 1: keep the business going. Yeah, I think like something like

615
00:38:46,719 --> 00:38:51,719
Speaker 1: that from the Hidden Valley website quote at the ranch,

616
00:38:51,880 --> 00:38:54,960
Speaker 1: guests enjoyed the great outdoors by day and home cooked

617
00:38:54,960 --> 00:38:57,440
Speaker 1: meals by night, but it was something else that brought

618
00:38:57,440 --> 00:39:01,120
Speaker 1: them back again and again. Delicious home made buttermilk salad

619
00:39:01,200 --> 00:39:04,120
Speaker 1: dressing made with a special blend of herbs and spices,

620
00:39:04,640 --> 00:39:09,720
Speaker 1: lovingly prepared by the proprietor the original ranch registered trademark dressing.

621
00:39:11,120 --> 00:39:13,000
Speaker 1: I think that's I think that's how they would read it.

622
00:39:13,120 --> 00:39:16,160
Speaker 1: People were going, it's sort of like the way you

623
00:39:16,239 --> 00:39:22,320
Speaker 1: were ordering fries or the way that I would order bagels. Sometimes,

624
00:39:22,440 --> 00:39:25,239
Speaker 1: to my shame, people were going here and saying, yeah,

625
00:39:25,320 --> 00:39:31,239
Speaker 1: we'll do like ride a horse or whatever dressing. I

626
00:39:31,280 --> 00:39:34,120
Speaker 1: also have these empty mannaise jars. Could you fill them

627
00:39:34,120 --> 00:39:38,799
Speaker 1: with that dressing? I will pay you. Yeah. Yeah, that's

628
00:39:39,080 --> 00:39:41,400
Speaker 1: that's pretty accurate. I can just imagine someone like I

629
00:39:41,440 --> 00:39:44,520
Speaker 1: guess we'll go ride this horse, but they'll be dressing

630
00:39:44,560 --> 00:39:46,759
Speaker 1: at the end. So yeah, yeah, just their chaps are

631
00:39:46,800 --> 00:39:51,400
Speaker 1: stuffed with mayonnaise jars for filling with ranch dressing afterwards.

632
00:39:53,719 --> 00:40:01,800
Speaker 1: I think you'd be good or goals oh goodness. The

633
00:40:01,840 --> 00:40:05,040
Speaker 1: first place to serve Hidden Valley Ranch outside of the

634
00:40:05,120 --> 00:40:09,240
Speaker 1: Pondamus Ranch was supposedly the nearby Cold Spring, a tavern,

635
00:40:09,360 --> 00:40:12,640
Speaker 1: a restaurant and bar that originated as a stagecoach stop

636
00:40:12,680 --> 00:40:15,319
Speaker 1: back in eighteen sixty eight and is still open and

637
00:40:15,480 --> 00:40:18,520
Speaker 1: still serving Hidden Valley Ranch to this day. According to

638
00:40:18,560 --> 00:40:21,840
Speaker 1: the current third generation owners of this place, their mother Audrey,

639
00:40:22,080 --> 00:40:25,320
Speaker 1: started serving the dressing in nineteen sixty three after Henson

640
00:40:25,360 --> 00:40:28,360
Speaker 1: brought a sample over for her to try, and quote,

641
00:40:28,719 --> 00:40:33,400
Speaker 1: it took off in my mouth like a freight train. Weirds,

642
00:40:33,480 --> 00:40:37,840
Speaker 1: and that's like as a a good experience. Yes, that's

643
00:40:37,880 --> 00:40:41,520
Speaker 1: a direct quote from Audrey's granddaughter about how she would

644
00:40:41,560 --> 00:40:46,520
Speaker 1: always describe the experience of that first taste of ranch dressing. Muh,

645
00:40:47,800 --> 00:40:51,280
Speaker 1: I wonder. I'm trying to think of anything's ever taken

646
00:40:51,280 --> 00:40:53,520
Speaker 1: off in my mouth like a freight train. If I

647
00:40:53,520 --> 00:40:55,680
Speaker 1: would ever use that descriptor, I think I get it.

648
00:40:56,400 --> 00:41:00,759
Speaker 1: It was set me oil. I guess that blew my mind.

649
00:41:01,760 --> 00:41:04,600
Speaker 1: Royal is pretty great. I think a number of the

650
00:41:04,600 --> 00:41:09,160
Speaker 1: things that we ate back on snack stuff. Yes, um

651
00:41:09,239 --> 00:41:12,160
Speaker 1: Ben and I used to have this Facebook live video

652
00:41:12,239 --> 00:41:15,240
Speaker 1: show where we ate weird stuff on camera. It seems

653
00:41:15,280 --> 00:41:17,160
Speaker 1: like such a great idea at the time. Yeah, Like

654
00:41:17,200 --> 00:41:22,320
Speaker 1: a year and a half later, both of us were like, oh,

655
00:41:22,360 --> 00:41:24,160
Speaker 1: but oddly enough, I don't think we ever ate any

656
00:41:24,280 --> 00:41:27,560
Speaker 1: ranch flavored things. Out of all the strange stuff we tried,

657
00:41:28,160 --> 00:41:31,839
Speaker 1: ranch is so like normal. That's true. That's true. This

658
00:41:31,880 --> 00:41:34,600
Speaker 1: show did get very weird. Oh actually, I think some

659
00:41:34,640 --> 00:41:37,759
Speaker 1: of those crickets were ranch flavored. That's right. Yes, we

660
00:41:37,960 --> 00:41:45,120
Speaker 1: ate three flavors of crickets. Oh all right, I think

661
00:41:45,160 --> 00:41:47,000
Speaker 1: that's the one that got super producer Andrew for the

662
00:41:47,000 --> 00:41:52,080
Speaker 1: show that we're just out here try new things, you know,

663
00:41:52,239 --> 00:41:56,240
Speaker 1: to boldly go applaud you. I applaud you. I wish

664
00:41:56,280 --> 00:42:01,920
Speaker 1: that some of the ranch flavored soda had come your way. Well, okay,

665
00:42:01,960 --> 00:42:04,880
Speaker 1: back to the history. Yes, Soon after all of this,

666
00:42:05,000 --> 00:42:08,760
Speaker 1: the husband and wife opened a factory and founded Hidden

667
00:42:08,880 --> 00:42:12,840
Speaker 1: Valley Ranch Food Products, Inc. And distributed their spice packets

668
00:42:12,840 --> 00:42:16,600
Speaker 1: and supermarkets and stores across the Southwest. The first store

669
00:42:16,640 --> 00:42:20,399
Speaker 1: to sell it was Kitty's Corner in Santa Barbara, California.

670
00:42:21,280 --> 00:42:24,760
Speaker 1: If we fast forward a bit, Clorox brought the company

671
00:42:24,880 --> 00:42:29,200
Speaker 1: in nineteen seventy two for whopping eight million dollars and yeah,

672
00:42:29,280 --> 00:42:31,600
Speaker 1: they are still the owner to this day. And yes,

673
00:42:31,640 --> 00:42:40,600
Speaker 1: Clorox the cleaning product what was it food? Yeah and rich.

674
00:42:40,880 --> 00:42:45,040
Speaker 1: You know, it's fascinating world out there. In the eighties,

675
00:42:45,440 --> 00:42:48,080
Speaker 1: Clorox made some changes to the recipe to make it

676
00:42:48,160 --> 00:42:51,280
Speaker 1: easier for the customer and the biggest change was switching

677
00:42:51,320 --> 00:42:55,000
Speaker 1: from buttermilk to buttermilk flavoring so that the product would

678
00:42:55,000 --> 00:42:58,160
Speaker 1: be shelf stable. Yeah. All this time, these bottles have

679
00:42:58,280 --> 00:43:01,359
Speaker 1: been sold in the refrigerator section. Yeah, or you'd get

680
00:43:01,400 --> 00:43:04,360
Speaker 1: the or you would get the seasoning packet. Yeah. The

681
00:43:04,400 --> 00:43:08,480
Speaker 1: non refrigerated bottle became available in three with a shelf

682
00:43:08,520 --> 00:43:12,600
Speaker 1: life of one and fifty days. And this is about

683
00:43:12,640 --> 00:43:17,400
Speaker 1: when it really took off in the United States. And Okay,

684
00:43:17,440 --> 00:43:18,840
Speaker 1: just to drive this home, I know, I keep like

685
00:43:18,840 --> 00:43:22,160
Speaker 1: bringing this up, but um, the same folks that reformulated

686
00:43:22,239 --> 00:43:27,560
Speaker 1: ranch dressing came up with pine salt. MH. So cool

687
00:43:27,600 --> 00:43:32,759
Speaker 1: and weird. Yeah, it's it's strange because food science, I think,

688
00:43:32,800 --> 00:43:37,360
Speaker 1: fascinates all of us. And it's a hidden world. You know,

689
00:43:37,480 --> 00:43:40,920
Speaker 1: the process through which something homemade becomes something that you

690
00:43:41,000 --> 00:43:44,560
Speaker 1: find on a shelf in a supermarket. The what we're

691
00:43:44,640 --> 00:43:48,719
Speaker 1: essentially saying, here is the hidden Valley Ranch brand addressing

692
00:43:48,760 --> 00:43:51,600
Speaker 1: that you'll see in stores today differs to a great

693
00:43:51,640 --> 00:43:53,919
Speaker 1: extent from the stuff made in Santa Barbara. So maybe

694
00:43:54,000 --> 00:43:57,160
Speaker 1: you actually do and I actually do like the original Ranch.

695
00:43:57,920 --> 00:44:00,040
Speaker 1: We would have to make it in a non a

696
00:44:00,080 --> 00:44:03,360
Speaker 1: shell stable version because this stuff, let's see, wait, the

697
00:44:03,400 --> 00:44:07,080
Speaker 1: modern ingredients of what vegetable oil, water, guilt, a little

698
00:44:07,080 --> 00:44:11,480
Speaker 1: bit of sugar. Um. Now there's disodium phosphate xanthem gum

699
00:44:11,680 --> 00:44:15,319
Speaker 1: and the ever popular calcium disodium. I don't know why

700
00:44:15,360 --> 00:44:19,520
Speaker 1: I put ever popular in my notes. I think every

701
00:44:19,560 --> 00:44:22,759
Speaker 1: popular in our book There we go, kids love it.

702
00:44:22,760 --> 00:44:28,439
Speaker 1: It's strange though, Yeah, yeah, I definitely um know that

703
00:44:29,600 --> 00:44:32,040
Speaker 1: I have had a homemade mayonnaise that I did not

704
00:44:32,160 --> 00:44:36,000
Speaker 1: outright despies. So I think that you're correct, man. I

705
00:44:36,000 --> 00:44:38,520
Speaker 1: think that there is still hope for Ranch, for me

706
00:44:39,080 --> 00:44:43,880
Speaker 1: and possibly for you. But okay, speaking of mayonnaise, this

707
00:44:43,960 --> 00:44:46,160
Speaker 1: is around the time that Mayo, like we talked about

708
00:44:46,200 --> 00:44:49,640
Speaker 1: in our episode on mayonnaise, was getting dinged as a

709
00:44:49,719 --> 00:44:54,080
Speaker 1: diet buster, and Ranch became a socially acceptable way to

710
00:44:54,239 --> 00:44:58,000
Speaker 1: get your mayo with your vegetables without actually getting mayo.

711
00:44:58,680 --> 00:45:02,200
Speaker 1: Fast food chains like mcdonne olds started offering packets of

712
00:45:02,280 --> 00:45:06,640
Speaker 1: ranch with their salads um and a lot of other

713
00:45:06,719 --> 00:45:11,120
Speaker 1: fast food chains followed suit. Where McDonald's goes, many others

714
00:45:11,160 --> 00:45:14,480
Speaker 1: will follow yes. In the mid to late eighties, more

715
00:45:14,480 --> 00:45:16,759
Speaker 1: and more restaurants started using ranch and using it in

716
00:45:16,840 --> 00:45:19,800
Speaker 1: place of mayo on burgers and sandwiches. It was a

717
00:45:19,840 --> 00:45:21,960
Speaker 1: good middle ground for people who didn't like the texture

718
00:45:22,000 --> 00:45:26,840
Speaker 1: of mayo, and since ranches thinner um it's easier to spread.

719
00:45:27,360 --> 00:45:30,279
Speaker 1: It was a better sandwich option than olive oil as well,

720
00:45:30,320 --> 00:45:35,080
Speaker 1: because olive oil makes bread soggy. And another big thing,

721
00:45:35,600 --> 00:45:39,600
Speaker 1: friedo A came out with cool ranch diritos in six

722
00:45:39,880 --> 00:45:43,640
Speaker 1: According to a cookbook called Ranch authored by one Abbey

723
00:45:43,719 --> 00:45:47,640
Speaker 1: risinger Um, the doritos were really the tipping point. I

724
00:45:47,680 --> 00:45:51,240
Speaker 1: can see that exposing a lot more people to the flavor.

725
00:45:51,440 --> 00:45:55,960
Speaker 1: Sure in Craft and Unilever, which is the owner of

726
00:45:56,000 --> 00:45:59,480
Speaker 1: the Wishbone brand, came out with their own versions of

727
00:45:59,719 --> 00:46:03,080
Speaker 1: ranch dressing. Clure Hawks partnered with three Delays to come

728
00:46:03,080 --> 00:46:06,800
Speaker 1: out with Hidden Valley Ranch wavy Ladies at the same time,

729
00:46:07,680 --> 00:46:14,520
Speaker 1: and then a salad dressing miracle. The American rap craze

730
00:46:14,520 --> 00:46:20,840
Speaker 1: of the nineties nineties, Who among us could forget the

731
00:46:20,960 --> 00:46:25,480
Speaker 1: KFC twisters? Actually me, I have no idea. I have

732
00:46:25,600 --> 00:46:29,319
Speaker 1: to look it up there in their wraps. I remember them. Yeah,

733
00:46:29,640 --> 00:46:32,719
Speaker 1: apparently they're advertised like I don't think I ever eight one.

734
00:46:33,080 --> 00:46:34,920
Speaker 1: I thought it might be one of those. I remember

735
00:46:35,040 --> 00:46:36,919
Speaker 1: when McDonald's was doing that thing at one point where

736
00:46:36,920 --> 00:46:40,880
Speaker 1: you'd get the salad in like a salad, you'd shake it.

737
00:46:40,960 --> 00:46:44,960
Speaker 1: I thought that's that was cool that. I suppose that's

738
00:46:45,000 --> 00:46:48,080
Speaker 1: one word a very low bar for Funton in the nineties,

739
00:46:48,920 --> 00:46:52,040
Speaker 1: so you know you're probably having a much more enjoyment

740
00:46:52,040 --> 00:46:55,920
Speaker 1: out of life. Was a rap, wasn't it? Yes? Oh,

741
00:46:55,960 --> 00:46:58,960
Speaker 1: I do remember the rap craze um. Also, restaurants like

742
00:46:59,000 --> 00:47:03,240
Speaker 1: Applebee's and Chili started using ranch as addressing on their salads,

743
00:47:03,280 --> 00:47:07,319
Speaker 1: and nutritionists were not on board with this, and an

744
00:47:07,400 --> 00:47:12,320
Speaker 1: article called the new salads the latest and fast fraud.

745
00:47:12,880 --> 00:47:17,400
Speaker 1: The author's lamented that fast food salads are just as bad,

746
00:47:17,640 --> 00:47:20,919
Speaker 1: if not worse, for you, than the burger options. One

747
00:47:20,960 --> 00:47:25,400
Speaker 1: particular offender was McDonald's crispy bacon ranch salad. You can

748
00:47:25,440 --> 00:47:30,279
Speaker 1: look up the article. It is m M it sounds yeah,

749
00:47:30,320 --> 00:47:34,399
Speaker 1: I mean we Honestly, it's like buy or beware, buy

750
00:47:34,480 --> 00:47:37,400
Speaker 1: or at least be aware if you're ordering a salad

751
00:47:37,440 --> 00:47:40,360
Speaker 1: and three of the words in the name crispy bacon ranch,

752
00:47:40,960 --> 00:47:43,239
Speaker 1: and how good is it for you? You know what

753
00:47:43,280 --> 00:47:47,800
Speaker 1: I mean? Yeah, I hadn't really thought about it, I

754
00:47:48,000 --> 00:47:50,120
Speaker 1: I do. I also remember the day I learned that

755
00:47:50,680 --> 00:47:55,520
Speaker 1: you know your salad saladdressing. Yeah. And also just um,

756
00:47:55,560 --> 00:47:56,960
Speaker 1: I don't know if this is still true, but I

757
00:47:56,960 --> 00:48:00,440
Speaker 1: remember a report coming out that salads had more or

758
00:48:01,239 --> 00:48:05,560
Speaker 1: sugar and then then like the mcflurry because the preservatives

759
00:48:05,600 --> 00:48:07,759
Speaker 1: they used in the salad or something. There was some

760
00:48:07,880 --> 00:48:10,120
Speaker 1: other like it's awesome, got a lot of sugar, and yeah,

761
00:48:10,160 --> 00:48:12,920
Speaker 1: yeah that the dressing. And also probably like a lot

762
00:48:12,960 --> 00:48:14,520
Speaker 1: of them have like sweet elements like either like a

763
00:48:14,560 --> 00:48:19,240
Speaker 1: candied walnut or like a dried cranberry or something like that. Yeah, yeah,

764
00:48:19,719 --> 00:48:23,840
Speaker 1: it does make sense. Meanwhile, the pizza dipping thing, um,

765
00:48:24,040 --> 00:48:27,680
Speaker 1: though surely it existed before this next point, got a

766
00:48:27,680 --> 00:48:31,760
Speaker 1: big boost in when Dominoes added wings to their menu,

767
00:48:31,840 --> 00:48:36,000
Speaker 1: which they sent out orders of with ranch dressing. People

768
00:48:36,120 --> 00:48:39,800
Speaker 1: then had both pizza probably and wings on the table.

769
00:48:40,160 --> 00:48:44,640
Speaker 1: There was this ranch there. This is really funny because

770
00:48:44,760 --> 00:48:47,600
Speaker 1: I just realized we're going to be talking about this

771
00:48:47,640 --> 00:48:51,400
Speaker 1: point again in our Chicken Wigs episode. This is a

772
00:48:51,480 --> 00:48:58,120
Speaker 1: very important date in the American landscape. Everything changed. It's

773
00:48:58,120 --> 00:48:59,680
Speaker 1: one of those fixed points that they talked about in

774
00:48:59,760 --> 00:49:01,879
Speaker 1: dr Who, like you can't change it, like that's it's

775
00:49:01,920 --> 00:49:05,799
Speaker 1: just there forever. Some things you can met with when

776
00:49:05,880 --> 00:49:09,560
Speaker 1: Domino's offered chicken wings and ranch before. It's sort of

777
00:49:09,600 --> 00:49:11,560
Speaker 1: like the difference. I don't want to be morbid, but

778
00:49:11,600 --> 00:49:14,560
Speaker 1: it's sort of like that study with people agreeing to

779
00:49:14,640 --> 00:49:17,279
Speaker 1: be organ donors. If you I'm going somewhere with this,

780
00:49:17,640 --> 00:49:22,240
Speaker 1: if you, if you, if if you're getting a license

781
00:49:22,360 --> 00:49:23,840
Speaker 1: here at the d d S or d m V

782
00:49:24,040 --> 00:49:28,520
Speaker 1: in this country, then typically you will opt in to

783
00:49:28,719 --> 00:49:31,719
Speaker 1: be an organ donors. So not everybody does it, you know,

784
00:49:31,800 --> 00:49:33,879
Speaker 1: like my kidneys are my own, you know what I mean,

785
00:49:34,400 --> 00:49:38,240
Speaker 1: and um my liver is mind direct that kind of stuff.

786
00:49:38,560 --> 00:49:41,840
Speaker 1: But studies show that if you change it so that

787
00:49:41,880 --> 00:49:45,440
Speaker 1: people have to opt out, they're much less likely to

788
00:49:46,000 --> 00:49:50,000
Speaker 1: say no, my kidneys and mind my liver's mind to destroy.

789
00:49:50,239 --> 00:49:54,680
Speaker 1: And so just sending this dressing along requires people to

790
00:49:54,719 --> 00:49:58,759
Speaker 1: opt out rather than to opt in. So it's everybody

791
00:49:58,800 --> 00:50:01,359
Speaker 1: loves feeling like you get a extra little freebe right.

792
00:50:01,400 --> 00:50:04,560
Speaker 1: That's why combo meals work in fast food. So so

793
00:50:05,560 --> 00:50:08,320
Speaker 1: this means that if you wanted to fight against Ranch,

794
00:50:08,760 --> 00:50:11,600
Speaker 1: you could just try to perhaps by writing a letter,

795
00:50:12,480 --> 00:50:14,520
Speaker 1: you could you could try to get them to include

796
00:50:14,520 --> 00:50:16,800
Speaker 1: a different sauce, you know what I mean, in place

797
00:50:16,800 --> 00:50:20,440
Speaker 1: of Ranch. I think maybe that ship is sailed, but

798
00:50:20,440 --> 00:50:22,400
Speaker 1: but it's I think it's too late. I think that

799
00:50:23,320 --> 00:50:26,880
Speaker 1: if we could time travel and this was not a

800
00:50:26,920 --> 00:50:30,600
Speaker 1: fixed point, if we could convince Dominos to send something different.

801
00:50:30,840 --> 00:50:33,879
Speaker 1: Dominos is a powerful force in the universe. Talked about

802
00:50:33,920 --> 00:50:37,560
Speaker 1: it before. And you know side note the three people

803
00:50:37,719 --> 00:50:39,720
Speaker 1: podcasting right now, we are all what we call straight

804
00:50:39,760 --> 00:50:42,600
Speaker 1: cats at the office, which means it's very difficult for

805
00:50:42,680 --> 00:50:47,440
Speaker 1: us to turn down the free available food or drink.

806
00:50:48,400 --> 00:50:54,080
Speaker 1: And I have recently um eating the Ranch that came

807
00:50:54,120 --> 00:50:55,960
Speaker 1: with a chicken wings order, even though I did not

808
00:50:56,040 --> 00:51:02,840
Speaker 1: want to and regretted, regretted it immediately, but I was there,

809
00:51:04,480 --> 00:51:06,920
Speaker 1: maybe I'll give this another go. No no, no, no,

810
00:51:06,920 --> 00:51:08,879
Speaker 1: no no. While and he was saying this, she got

811
00:51:08,880 --> 00:51:14,759
Speaker 1: a thousand leagues stare and wrung her hand. I recall it.

812
00:51:14,880 --> 00:51:18,680
Speaker 1: I was sitting on the floor. I recall it so well,

813
00:51:19,719 --> 00:51:22,080
Speaker 1: and I know, like the container is at the top

814
00:51:22,120 --> 00:51:23,640
Speaker 1: of my trash can right now. So every time I

815
00:51:23,680 --> 00:51:27,239
Speaker 1: throw something away I see it, I'm like, why did

816
00:51:27,239 --> 00:51:31,560
Speaker 1: I do that? But at least you got something that,

817
00:51:31,760 --> 00:51:33,720
Speaker 1: even if you didn't like the taste of it, didn't

818
00:51:33,760 --> 00:51:36,759
Speaker 1: poison you. That's true. And if we if we jump

819
00:51:36,800 --> 00:51:42,040
Speaker 1: ahead in our ranch dressing timeline, to Wishbone had to

820
00:51:42,080 --> 00:51:46,239
Speaker 1: recall almost nine thousand cases of ranch dressing that had

821
00:51:46,320 --> 00:51:49,120
Speaker 1: mistakenly been filled with blue cheese. That would have been

822
00:51:49,120 --> 00:51:52,600
Speaker 1: a wonderful surprise for me, but not for everyone else.

823
00:51:54,800 --> 00:51:59,719
Speaker 1: In Hidden Valley opened a ranch outlet store online UM.

824
00:51:59,800 --> 00:52:01,560
Speaker 1: It was on March tenth, by the way, which is

825
00:52:01,680 --> 00:52:07,040
Speaker 1: National Ranch Dressing Day. UM. The shop currently only has

826
00:52:07,040 --> 00:52:09,800
Speaker 1: one item, a T shirt that reads Pizza Level Expert

827
00:52:09,840 --> 00:52:13,120
Speaker 1: and has a little image of a branch bottle on it. UM.

828
00:52:13,160 --> 00:52:16,600
Speaker 1: But but prior designs appear to have featured slogans like

829
00:52:16,880 --> 00:52:24,040
Speaker 1: peace Love Ranch and carpet Ranch Carpet Ranch you know

830
00:52:24,440 --> 00:52:29,799
Speaker 1: sees the Ranch. Um. Apparently they were also selling ranch

831
00:52:29,880 --> 00:52:38,800
Speaker 1: couzies like couzies for your Ranch bottle Oh no um

832
00:52:38,960 --> 00:52:44,200
Speaker 1: and uh, and a ranch fondue fountain. Finally, right, we've

833
00:52:44,200 --> 00:52:50,120
Speaker 1: all been waiting long for this innovation to come our way. Well,

834
00:52:50,360 --> 00:52:57,000
Speaker 1: I mean, congratulations to them. I kind of hope that

835
00:52:57,080 --> 00:53:04,319
Speaker 1: I somehow stumble upon a ranch dressing T shirt. I

836
00:53:04,320 --> 00:53:06,960
Speaker 1: don't know why. I like a free T shirt and

837
00:53:07,040 --> 00:53:10,799
Speaker 1: I feel like I could wear it and think about

838
00:53:10,800 --> 00:53:18,240
Speaker 1: the time I uh, and he was laughing. They're not crying,

839
00:53:18,280 --> 00:53:22,480
Speaker 1: but it's it was sort of it was sort of borderline. Yeah. Yeah, yeah.

840
00:53:23,200 --> 00:53:26,799
Speaker 1: Well that brings us about to this day and to

841
00:53:26,960 --> 00:53:30,120
Speaker 1: some ranch science. Yes, and we will get into that

842
00:53:30,200 --> 00:53:32,200
Speaker 1: ranch science right after we get back from a quick

843
00:53:32,239 --> 00:53:43,839
Speaker 1: break for a word from our sponsor, and we're back.

844
00:53:43,880 --> 00:53:51,319
Speaker 1: Thank you, sponsor, Yes, thank you. So ranch science, okay, um,

845
00:53:51,360 --> 00:53:53,560
Speaker 1: Because ranch is such a popular dressing here in the

846
00:53:53,640 --> 00:53:57,200
Speaker 1: United States, there's actually a decent bit of ranch specific

847
00:53:57,400 --> 00:54:02,520
Speaker 1: scientific inquiry into how to best produce it um. The

848
00:54:02,560 --> 00:54:05,640
Speaker 1: two studies I found were this one kind of like

849
00:54:05,760 --> 00:54:10,000
Speaker 1: heat processing bottling kind of process. I didn't from that

850
00:54:10,080 --> 00:54:12,600
Speaker 1: word salad, I obviously didn't write down very much about

851
00:54:12,640 --> 00:54:16,239
Speaker 1: it um that one. And also the the flavor profile

852
00:54:16,600 --> 00:54:19,600
Speaker 1: of ranch, like if they tweak singular elements and it

853
00:54:19,760 --> 00:54:22,800
Speaker 1: like more about milk less buttermilk more garlic, less garlic,

854
00:54:23,200 --> 00:54:27,320
Speaker 1: figuring out what the like sweet spot of most people's

855
00:54:27,480 --> 00:54:34,280
Speaker 1: ranch preferences to build the ultimate ranch, the uber ranch. No,

856
00:54:36,000 --> 00:54:40,120
Speaker 1: it would really be a weapon then. But the science

857
00:54:40,120 --> 00:54:42,400
Speaker 1: that I was really interested in was why we like

858
00:54:42,520 --> 00:54:45,240
Speaker 1: it so much to begin with, or why some people

859
00:54:45,280 --> 00:54:48,960
Speaker 1: who aren't, like three and a half of us out

860
00:54:48,960 --> 00:54:54,080
Speaker 1: of four people currently listening to me talk and Julia Moskin,

861
00:54:54,160 --> 00:54:56,480
Speaker 1: writing for The New York Times, pointed out that folks

862
00:54:56,680 --> 00:54:59,600
Speaker 1: have been enjoying sauces that are creamy and have a

863
00:54:59,640 --> 00:55:01,720
Speaker 1: little bit of a bite of like urban spice and pepper.

864
00:55:01,880 --> 00:55:04,000
Speaker 1: This is not a new thing. Think of every butter

865
00:55:04,080 --> 00:55:06,360
Speaker 1: or cream sauce that gets flavored with onions or garlic.

866
00:55:06,400 --> 00:55:09,080
Speaker 1: Think of every cream or cheese or yogurt sauce that

867
00:55:09,120 --> 00:55:11,960
Speaker 1: you see with Dylan Parsley. I think of the simple

868
00:55:12,080 --> 00:55:16,680
Speaker 1: pleasure of just a nice, creamy pepper sauce. Oh, these

869
00:55:16,680 --> 00:55:19,600
Speaker 1: sauces are cooling or or coating, and they can either

870
00:55:19,640 --> 00:55:22,920
Speaker 1: gussie up plain foods like pasta or other starches or chicken, whatever,

871
00:55:23,239 --> 00:55:25,719
Speaker 1: or they can bring spicy foods back from the edge

872
00:55:25,760 --> 00:55:30,040
Speaker 1: a little bit, you know, your your buffalo wings. Yes, yeah,

873
00:55:30,520 --> 00:55:33,480
Speaker 1: And the latter works because of one of the properties

874
00:55:33,520 --> 00:55:36,279
Speaker 1: of a common spicy flavor compound, cap say a sin.

875
00:55:36,520 --> 00:55:39,840
Speaker 1: It's the stuff that makes hot peppers hot. Specifically, it

876
00:55:39,880 --> 00:55:42,520
Speaker 1: binds to the nerve receptors in your mouth that are

877
00:55:42,560 --> 00:55:46,480
Speaker 1: responsible for telling your brain when something is physically warm.

878
00:55:46,520 --> 00:55:50,759
Speaker 1: It triggers those you're like owl burning your brain has

879
00:55:51,120 --> 00:55:53,759
Speaker 1: are no continued but sauce on there either one like

880
00:55:53,800 --> 00:55:58,600
Speaker 1: when we all ate, uh, the world's hottest chip. Oh,

881
00:55:58,719 --> 00:56:01,000
Speaker 1: a piece of it? A piece of it we didn't eat.

882
00:56:01,280 --> 00:56:03,560
Speaker 1: You have to buy the chip individually, you do. I

883
00:56:03,600 --> 00:56:06,840
Speaker 1: still kind of regret that fraction of a chip. I

884
00:56:06,880 --> 00:56:11,480
Speaker 1: wonder if ranch would step that down it would it

885
00:56:11,480 --> 00:56:14,879
Speaker 1: would help clear it off your tongue because because so,

886
00:56:15,440 --> 00:56:18,920
Speaker 1: the thing about kept Sasin in this particular element is

887
00:56:18,920 --> 00:56:22,080
Speaker 1: that it's hydrophobic. That is, it avoids water molecules and

888
00:56:22,239 --> 00:56:26,120
Speaker 1: gravitates towards fat molecules. And that's why drinking water to

889
00:56:26,200 --> 00:56:29,080
Speaker 1: relieve the burn of spicy peppers doesn't work. Kept Saying

890
00:56:29,120 --> 00:56:31,840
Speaker 1: said isn't water soluble, so it'll just stay stuck to

891
00:56:31,880 --> 00:56:36,879
Speaker 1: your nerve receptors. But it is fat soluble, so when

892
00:56:36,880 --> 00:56:40,440
Speaker 1: you consume a fatty product like ranch, the molecules of

893
00:56:40,480 --> 00:56:43,319
Speaker 1: fat and other hydrophobic compounds that are bound up with

894
00:56:43,360 --> 00:56:46,319
Speaker 1: that fat will bind with the cap sasan and wash

895
00:56:46,360 --> 00:56:49,319
Speaker 1: it away. That's why people say to drink milk if

896
00:56:49,320 --> 00:56:52,680
Speaker 1: you have spicy stuff rather than Yeah, the redder than water.

897
00:56:53,480 --> 00:56:56,440
Speaker 1: Cap sasan is also alcohol soluble, though, so beer can

898
00:56:56,520 --> 00:57:01,520
Speaker 1: totally help less than less than fast but still help,

899
00:57:01,640 --> 00:57:03,960
Speaker 1: but still help. This is great, Lauren, I'm having the

900
00:57:04,040 --> 00:57:09,080
Speaker 1: more you know moment. Yeah, and probably because of this,

901
00:57:09,800 --> 00:57:11,880
Speaker 1: as we will talk about in our chicken Wings episode.

902
00:57:12,440 --> 00:57:14,239
Speaker 1: One of the reasons it started to be served with

903
00:57:14,360 --> 00:57:17,880
Speaker 1: chicken wings, and like beer became a thing with it too. Well,

904
00:57:17,920 --> 00:57:20,760
Speaker 1: all connected. I mean, there there is a science reason there.

905
00:57:20,800 --> 00:57:23,480
Speaker 1: I think it's also I mean I think there's a

906
00:57:23,520 --> 00:57:27,919
Speaker 1: cultural yes, of course element. This goes all the way

907
00:57:27,960 --> 00:57:31,520
Speaker 1: to the top. I just I made a deal with

908
00:57:31,560 --> 00:57:33,440
Speaker 1: myself that I would say that at least once in

909
00:57:33,440 --> 00:57:36,000
Speaker 1: this episode. I was waiting for a time when it

910
00:57:36,040 --> 00:57:38,000
Speaker 1: would be appropriate. But I don't think that time is

911
00:57:38,000 --> 00:57:40,800
Speaker 1: gonna gonna happen, So I'm just gonna throw it in there.

912
00:57:41,840 --> 00:57:44,560
Speaker 1: Thank you, thank you, thank you for teaching me so

913
00:57:44,680 --> 00:57:48,240
Speaker 1: much about Ranch because, like many of us listening to

914
00:57:48,240 --> 00:57:52,040
Speaker 1: today's episode, I'm familiar with it culturally, but for a

915
00:57:52,080 --> 00:57:55,840
Speaker 1: long time I didn't know. I didn't know very much

916
00:57:55,840 --> 00:57:59,000
Speaker 1: at all about the name or the science behind it.

917
00:57:59,080 --> 00:58:02,200
Speaker 1: And it sounds like to redeem Ranch a bit. It

918
00:58:02,320 --> 00:58:04,800
Speaker 1: has a reason to be on the table. This goes

919
00:58:04,840 --> 00:58:08,480
Speaker 1: beyond taste. There's some solid science behind it. I would

920
00:58:08,560 --> 00:58:10,560
Speaker 1: point out that blue cheese dressing would do the same

921
00:58:11,320 --> 00:58:16,200
Speaker 1: spice thing that ranched us trying to throw Ranch dressing

922
00:58:16,280 --> 00:58:21,960
Speaker 1: your life preserve I mean it. I mean technically, if

923
00:58:21,960 --> 00:58:23,840
Speaker 1: you just like ate a pad of butter like it

924
00:58:23,880 --> 00:58:27,160
Speaker 1: would help to I'm not necessarily recommending that you do

925
00:58:27,240 --> 00:58:32,840
Speaker 1: that unless you want to, unless you're at that point.

926
00:58:34,560 --> 00:58:37,200
Speaker 1: We're trying to not be as judgmental as we have

927
00:58:37,320 --> 00:58:42,320
Speaker 1: been throughout this whole episode, but as as the time

928
00:58:42,400 --> 00:58:47,440
Speaker 1: for I was just discussing with our coworker Ramsey, who

929
00:58:47,440 --> 00:58:51,400
Speaker 1: you will hear from soon. I love Super Bowl food.

930
00:58:51,920 --> 00:58:54,320
Speaker 1: I don't watch football, and in fact, the past couple

931
00:58:54,320 --> 00:58:57,200
Speaker 1: of years I have just had like a huge party

932
00:58:57,280 --> 00:59:02,240
Speaker 1: and the game is not even like chicken, reetes, pizza, beer,

933
00:59:02,800 --> 00:59:04,880
Speaker 1: And this year it is being held in our very

934
00:59:04,920 --> 00:59:10,400
Speaker 1: own city it is, So maybe I'll maybe I'll get

935
00:59:10,400 --> 00:59:13,720
Speaker 1: one of those kigs. Oh you mean the super Bowl.

936
00:59:14,560 --> 00:59:16,640
Speaker 1: I thought you meant the party that you throw every

937
00:59:16,720 --> 00:59:22,439
Speaker 1: year is being for some reason this year held held is. Yeah.

938
00:59:22,640 --> 00:59:24,919
Speaker 1: I move all around and wherever the super Bowl is,

939
00:59:25,200 --> 00:59:28,080
Speaker 1: I am there, but I'm not watching it all eating chickens.

940
00:59:30,120 --> 00:59:31,960
Speaker 1: That's just that's just who I am. You're like in

941
00:59:32,000 --> 00:59:33,920
Speaker 1: the stadium with your back turned in like a large

942
00:59:33,920 --> 00:59:37,240
Speaker 1: clatter of food in the seat behind you, like purposefully

943
00:59:37,680 --> 00:59:44,520
Speaker 1: got headphones on, ignoring everyone. It's my ritual. But I

944
00:59:44,560 --> 00:59:48,080
Speaker 1: think that brings us to the end of this ranch

945
00:59:48,440 --> 00:59:52,320
Speaker 1: dressing episode. I would love to hear from listeners from

946
00:59:52,320 --> 00:59:56,320
Speaker 1: other countries. Yeah, what do you think about all this?

947
00:59:56,520 --> 00:59:59,640
Speaker 1: Have you ever eaten this flavor? Yes? What's the most

948
01:00:00,000 --> 01:00:03,960
Speaker 1: pular condiment in your neck of the global woods? And

949
01:00:04,200 --> 01:00:06,920
Speaker 1: is it like ranch? Is there something like ranch in

950
01:00:07,360 --> 01:00:11,040
Speaker 1: your in your country? In your area? Yeah? Yes, please

951
01:00:11,240 --> 01:00:15,480
Speaker 1: please let us know. Thank you so much for joining us. Ben.

952
01:00:15,600 --> 01:00:19,040
Speaker 1: Where can people find you? Oh? Yeah, thank you for

953
01:00:19,360 --> 01:00:22,640
Speaker 1: having me. Let's see, like many of us here, I

954
01:00:22,680 --> 01:00:26,520
Speaker 1: wear several different hats. You can find me on stuff.

955
01:00:26,640 --> 01:00:30,160
Speaker 1: They don't want you to know our podcast that separates

956
01:00:30,200 --> 01:00:33,680
Speaker 1: the fact from fiction and all sorts of crazy allegations

957
01:00:33,680 --> 01:00:37,360
Speaker 1: of the paranormal, government conspiracies and true crime in fact.

958
01:00:37,520 --> 01:00:42,880
Speaker 1: You can also find Lauren and Annie themselves dropping by

959
01:00:43,000 --> 01:00:45,400
Speaker 1: stuff they don't want you to know to make an appearance,

960
01:00:45,640 --> 01:00:49,480
Speaker 1: so check out our food Science episodes on how Nestley

961
01:00:49,640 --> 01:00:52,480
Speaker 1: is a super villain. You can also learn about Annie's

962
01:00:52,520 --> 01:00:56,360
Speaker 1: adventures in Australia. So do a show called Ridiculous History

963
01:00:56,400 --> 01:00:58,920
Speaker 1: that you might enjoy, which is what it says on

964
01:00:59,040 --> 01:01:03,160
Speaker 1: the tin. It's a out some of the most cartoonish, strange, dumbest, weirdest,

965
01:01:03,240 --> 01:01:07,000
Speaker 1: most bizarre, and yes, ridiculous things that we as a

966
01:01:07,000 --> 01:01:10,280
Speaker 1: species have done throughout the span of human civilization. And

967
01:01:10,360 --> 01:01:13,120
Speaker 1: there are more things, but we're all over the internet.

968
01:01:13,160 --> 01:01:14,760
Speaker 1: I guess if you want to find out about them,

969
01:01:14,800 --> 01:01:17,400
Speaker 1: you can follow me on my Instagram where I'm at

970
01:01:17,560 --> 01:01:23,040
Speaker 1: an a burst of creativity at ben Bully Genius. I

971
01:01:23,320 --> 01:01:25,920
Speaker 1: never thought of that wouldn't be crazy if that handle

972
01:01:25,960 --> 01:01:32,560
Speaker 1: instead was like super ranch fan, you should do that.

973
01:01:33,240 --> 01:01:35,600
Speaker 1: I'm just saying for a little bit, I can't can't

974
01:01:35,600 --> 01:01:38,440
Speaker 1: tell you what to do, but can can try to

975
01:01:38,520 --> 01:01:44,280
Speaker 1: influence you. Yeah, well, this has been great. Thanks again listeners.

976
01:01:44,960 --> 01:01:47,520
Speaker 1: If you want to find us you can please send

977
01:01:47,560 --> 01:01:51,360
Speaker 1: those ranch any ranch thoughts are a way. Our email

978
01:01:51,440 --> 01:01:54,720
Speaker 1: is hello at saber pod dot com. We're also on

979
01:01:54,760 --> 01:01:57,680
Speaker 1: social media. You can find us on Instagram, Facebook, and

980
01:01:57,760 --> 01:02:00,400
Speaker 1: Twitter at saber Pod. We do hope to hear from you.

981
01:02:00,680 --> 01:02:02,600
Speaker 1: Thank you again to Ben, Thank you to our super

982
01:02:02,600 --> 01:02:06,120
Speaker 1: producers Dylan Fagan and Andrew Howard. Thanks to you for listening,

983
01:02:06,160 --> 01:02:07,760
Speaker 1: and we hope that lots more good things are coming

984
01:02:07,800 --> 01:02:15,400
Speaker 1: your way. H