1 00:00:00,800 --> 00:00:04,040 Speaker 1: Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney, alongside 2 00:00:04,040 --> 00:00:06,920 Speaker 1: my co host Matt Miller. Every business day we bring 3 00:00:06,960 --> 00:00:11,520 Speaker 1: you interviews from CEOs, market pros, and Bloomberg experts, along 4 00:00:11,560 --> 00:00:15,560 Speaker 1: with essential market moving news. Find the Bloomberg Markets podcast 5 00:00:15,560 --> 00:00:18,479 Speaker 1: called Apple Podcasts or wherever you listen to podcasts, and 6 00:00:18,480 --> 00:00:24,680 Speaker 1: at Bloomberg dot com slash podcast. Inflation, Matt, it's out there, 7 00:00:24,920 --> 00:00:27,200 Speaker 1: It's real. The question I think a lot of folks 8 00:00:27,240 --> 00:00:28,880 Speaker 1: are saying is they look at the CPI did and 9 00:00:28,920 --> 00:00:32,479 Speaker 1: the PPI data is has it peaked? Are we close 10 00:00:32,560 --> 00:00:35,240 Speaker 1: to a peak? Well? Robert Rosener joins US executive director, 11 00:00:35,320 --> 00:00:41,200 Speaker 1: senior US economist for our good friends over at Morgan Stanley. Robert, 12 00:00:41,200 --> 00:00:43,760 Speaker 1: what say you? What's your inflation call? Right here? Are 13 00:00:43,760 --> 00:00:49,320 Speaker 1: we at or near a peek in this inflation? Well, 14 00:00:49,320 --> 00:00:52,839 Speaker 1: we do think we're near the peak, not just there yet. 15 00:00:52,920 --> 00:00:54,440 Speaker 1: We still have a couple of months ahead of us 16 00:00:54,440 --> 00:00:57,120 Speaker 1: where we're likely to see the inflation numbers, particularly year 17 00:00:57,160 --> 00:01:00,480 Speaker 1: over year, creeping a little bit higher up. There are 18 00:01:00,600 --> 00:01:03,200 Speaker 1: signs that that peak is ahead of us in terms 19 00:01:03,200 --> 00:01:05,400 Speaker 1: of what we know so far. We saw the consumer 20 00:01:05,400 --> 00:01:08,800 Speaker 1: Price Index data just yesterday, which showed pretty steady inflationary 21 00:01:08,800 --> 00:01:11,479 Speaker 1: pressures into the end of the year, but some early 22 00:01:11,520 --> 00:01:13,840 Speaker 1: signs of cooling in the producer price index, as well 23 00:01:13,840 --> 00:01:16,760 Speaker 1: as some very early signs of potentially some release in 24 00:01:17,040 --> 00:01:21,040 Speaker 1: supply chains, suggests that we may still see cooler numbers 25 00:01:21,040 --> 00:01:25,399 Speaker 1: ahead as we look further into Robert you or the 26 00:01:25,440 --> 00:01:28,560 Speaker 1: winner or are the winner of the NAB the National 27 00:01:28,560 --> 00:01:34,720 Speaker 1: Association for Business Economics Outlook award the most accurate economic forecasts. Yeah, 28 00:01:34,959 --> 00:01:37,200 Speaker 1: I mean that is big, especially at a time when 29 00:01:37,200 --> 00:01:41,160 Speaker 1: there's so much divergence and forecasts, um and there's so 30 00:01:41,200 --> 00:01:43,720 Speaker 1: much uncertainty out there. What do you do? What do 31 00:01:43,760 --> 00:01:46,520 Speaker 1: you think you do differently than others when you're putting 32 00:01:46,560 --> 00:01:51,440 Speaker 1: together a forecast. I think the key to forecasting through 33 00:01:51,480 --> 00:01:54,840 Speaker 1: the pandemic has been to look not just top down, 34 00:01:54,880 --> 00:01:57,680 Speaker 1: but bottoms up. We have to understand that what's going 35 00:01:57,720 --> 00:01:59,960 Speaker 1: on in particular sectors of the economy. We have done 36 00:02:00,080 --> 00:02:02,440 Speaker 1: erstand what's going on very high frequency with things like 37 00:02:02,520 --> 00:02:06,440 Speaker 1: consumer behavior and business behavior, what's going on with hiring, 38 00:02:06,920 --> 00:02:09,760 Speaker 1: and that definitely pertains to inflation as well. You know, 39 00:02:09,800 --> 00:02:13,560 Speaker 1: inflation has been uh, certainly a macro phenomenon, but there's 40 00:02:13,600 --> 00:02:16,720 Speaker 1: been micro details that have been driving the numbers that 41 00:02:16,760 --> 00:02:19,600 Speaker 1: are really important to watch the pulse of what's moving. 42 00:02:19,720 --> 00:02:21,920 Speaker 1: So we need to know what's going on in the 43 00:02:21,919 --> 00:02:25,280 Speaker 1: auto market. We need to be working collaboratively across our 44 00:02:25,280 --> 00:02:27,560 Speaker 1: research department and more against Stanley to understand what our 45 00:02:27,600 --> 00:02:30,480 Speaker 1: auto analysts are saying, what our sector analysts are saying. 46 00:02:31,240 --> 00:02:35,440 Speaker 1: Because individual sectors that might ordinarily have been smaller moving 47 00:02:35,800 --> 00:02:38,320 Speaker 1: in such large ways, it's really impacting the macro data. 48 00:02:39,000 --> 00:02:40,200 Speaker 1: I think what you just said is you got to 49 00:02:40,240 --> 00:02:42,480 Speaker 1: work much harder. Got to work hard. That sounds like 50 00:02:42,520 --> 00:02:44,600 Speaker 1: a lot of work, it does. I mean, I'm not 51 00:02:44,880 --> 00:02:47,080 Speaker 1: sure I'm into that, but but you know, I've competed 52 00:02:47,080 --> 00:02:49,440 Speaker 1: against Morgan, Stanley and micers A sell side analysts for 53 00:02:49,520 --> 00:02:53,359 Speaker 1: years and they're always always so good. One analysts leaves. 54 00:02:53,360 --> 00:02:56,240 Speaker 1: I get someone as good or better Robert. You know, 55 00:02:56,400 --> 00:02:59,240 Speaker 1: I guess one of the issues is um you As 56 00:02:59,280 --> 00:03:01,560 Speaker 1: we think about the labor market, it's such an important 57 00:03:01,560 --> 00:03:03,960 Speaker 1: part of the economy, consumer spending. It ties into so 58 00:03:03,960 --> 00:03:06,399 Speaker 1: many things. My question to you is, and I've asked 59 00:03:06,400 --> 00:03:08,040 Speaker 1: a lot of smart people and I'm trying to get 60 00:03:08,080 --> 00:03:10,680 Speaker 1: my head around this. The four to five million folks 61 00:03:10,720 --> 00:03:15,040 Speaker 1: that have left the labor force. Who are they, Where 62 00:03:15,040 --> 00:03:19,520 Speaker 1: did they go? Are they coming back? Yeah, it's it's 63 00:03:19,560 --> 00:03:22,360 Speaker 1: probably one of the most important questions for the year ahead, 64 00:03:22,400 --> 00:03:25,000 Speaker 1: if not for the next couple of years. Is there's 65 00:03:25,080 --> 00:03:29,760 Speaker 1: still yawning shortfall in jobs relative to pre COVID peaks. 66 00:03:30,080 --> 00:03:32,359 Speaker 1: And of course that's represented as well in the shortfall 67 00:03:32,480 --> 00:03:35,520 Speaker 1: and labor force participation. There's just fewer people in this 68 00:03:35,600 --> 00:03:38,960 Speaker 1: labor force than there were prior to COVID. Now we 69 00:03:39,040 --> 00:03:42,040 Speaker 1: know a big chunk of that is because of retirements, 70 00:03:42,040 --> 00:03:45,040 Speaker 1: which looked like they caught up pretty significantly over the 71 00:03:45,080 --> 00:03:48,240 Speaker 1: last eighteen months. Those are labor force decisions that are 72 00:03:48,240 --> 00:03:51,560 Speaker 1: probably going to prove to be stickier, and that, in 73 00:03:51,600 --> 00:03:54,560 Speaker 1: our estimates, is about two thirds of the shortfall in 74 00:03:54,640 --> 00:03:58,040 Speaker 1: labor force participation, and that's the element that we might 75 00:03:58,120 --> 00:04:01,040 Speaker 1: just not see return. But there's still an element of 76 00:04:01,080 --> 00:04:04,840 Speaker 1: the shortfall labor force participation that comes from things like 77 00:04:04,920 --> 00:04:08,240 Speaker 1: disruptions due to COVID, or people just waiting to get 78 00:04:08,240 --> 00:04:11,200 Speaker 1: back into the labor market, having to deal with childcare issues, 79 00:04:11,280 --> 00:04:14,320 Speaker 1: all of the disruptions from the pandemic. Now that may 80 00:04:14,360 --> 00:04:16,680 Speaker 1: be slower to return, but there is still some room 81 00:04:16,720 --> 00:04:18,520 Speaker 1: there to move the needle in terms of bringing labor 82 00:04:18,520 --> 00:04:22,360 Speaker 1: fertipation higher. You know what, what it brings up for me, Robert, 83 00:04:22,440 --> 00:04:27,480 Speaker 1: is a question about UM. What cynics or critics called 84 00:04:27,520 --> 00:04:31,039 Speaker 1: the plunge Protection team, because a lot of people the 85 00:04:31,080 --> 00:04:33,640 Speaker 1: plunge protection team like the the idea that the FED 86 00:04:33,800 --> 00:04:36,800 Speaker 1: is going to freak out one markets fall and come 87 00:04:36,800 --> 00:04:39,599 Speaker 1: back and be very supportive. And the reason that I 88 00:04:39,640 --> 00:04:43,240 Speaker 1: think UM it's an important question now is if you've 89 00:04:43,279 --> 00:04:45,920 Speaker 1: got these three, four or five million people that decided 90 00:04:45,960 --> 00:04:48,280 Speaker 1: they could retire early. A part of that was how 91 00:04:48,320 --> 00:04:53,760 Speaker 1: well they had done in the markets, right. I mean, 92 00:04:53,800 --> 00:04:56,159 Speaker 1: we all know people, I think who have done so 93 00:04:56,200 --> 00:04:58,400 Speaker 1: well in the markets. And of course they saved early 94 00:04:58,520 --> 00:05:01,359 Speaker 1: and they put money away, and that was mark. But 95 00:05:01,760 --> 00:05:04,000 Speaker 1: the reason they were able to step away is that 96 00:05:04,040 --> 00:05:06,760 Speaker 1: we were up twenty seven percent last year. We were 97 00:05:06,880 --> 00:05:10,440 Speaker 1: up eighteen percent in twenty we were up twenty in 98 00:05:10,480 --> 00:05:13,320 Speaker 1: twenty nineteen. And if you see a twenty percent correction, 99 00:05:14,200 --> 00:05:19,239 Speaker 1: can the FED really continue to fight inflation by staying 100 00:05:19,279 --> 00:05:22,039 Speaker 1: on the path to rising rates or does it have 101 00:05:22,160 --> 00:05:26,200 Speaker 1: to capitulate and come in and save UM shareholders that 102 00:05:26,240 --> 00:05:30,440 Speaker 1: are at risk. Well, that's a really great question, and 103 00:05:30,480 --> 00:05:32,679 Speaker 1: I think we have to begin from a starting point 104 00:05:32,680 --> 00:05:36,479 Speaker 1: where the FED is moving towards tightening monetary policy, and 105 00:05:36,640 --> 00:05:38,840 Speaker 1: one of the reasons that is allowing them to do 106 00:05:38,920 --> 00:05:43,440 Speaker 1: so is that financial conditions remain extraordinarily accommodative. And by 107 00:05:43,440 --> 00:05:45,920 Speaker 1: that I mean movements in markets that we've seen over 108 00:05:45,960 --> 00:05:49,040 Speaker 1: the last year. The current state of how financial markets 109 00:05:49,040 --> 00:05:52,320 Speaker 1: are interacting with the economy, it's supportive for growth. So 110 00:05:52,360 --> 00:05:56,839 Speaker 1: exactly as you described, household wealth is higher, um just 111 00:05:56,920 --> 00:05:59,680 Speaker 1: the overall state of markets is supportive for the economy. 112 00:06:00,040 --> 00:06:02,159 Speaker 1: And this is a FED that's looking to dial back 113 00:06:02,240 --> 00:06:04,799 Speaker 1: the amount of support that it's providing for the economy. 114 00:06:04,839 --> 00:06:08,039 Speaker 1: And so it's likely to be a FED that's accepting 115 00:06:08,720 --> 00:06:12,000 Speaker 1: of some tightening and financial conditions, whether that comes from 116 00:06:12,279 --> 00:06:17,240 Speaker 1: lower equity valuations, higher rates, stronger dollar, just the general 117 00:06:17,279 --> 00:06:19,919 Speaker 1: backdrop of financial conditions may need to snug up a 118 00:06:19,960 --> 00:06:23,800 Speaker 1: little bit in order to get the economy, take some 119 00:06:23,880 --> 00:06:25,919 Speaker 1: of the steam out of the economy and take some 120 00:06:25,960 --> 00:06:28,039 Speaker 1: of the steam out of inflation as well. So I 121 00:06:28,040 --> 00:06:30,040 Speaker 1: think that may come as a surprise to some people 122 00:06:30,160 --> 00:06:32,960 Speaker 1: is that the FED might not be there to respond 123 00:06:33,000 --> 00:06:35,520 Speaker 1: to every hiccup in the market when they are looking 124 00:06:35,560 --> 00:06:37,800 Speaker 1: to get to a backdrop where financial conditions are at 125 00:06:37,880 --> 00:06:40,520 Speaker 1: least more neutral in terms of how they're interacting with 126 00:06:40,560 --> 00:06:43,279 Speaker 1: the economy. All right, Robert, thank you so much for 127 00:06:43,360 --> 00:06:46,400 Speaker 1: joining us. We really appreciate getting some of your time. 128 00:06:46,440 --> 00:06:49,240 Speaker 1: I'm sure you're busy these days thinking about where this 129 00:06:49,320 --> 00:06:53,239 Speaker 1: economy is going. Robert Rosen, Executive Director. He's a senior 130 00:06:53,320 --> 00:06:56,880 Speaker 1: US economists with our good friends at Morgan Stanley here 131 00:06:56,880 --> 00:07:03,680 Speaker 1: in Midtown Manhattan, m Bloomberg Markets. Today is brought to 132 00:07:03,680 --> 00:07:07,239 Speaker 1: you by Commonwealth, supporting more than two thousand independent financial 133 00:07:07,240 --> 00:07:10,440 Speaker 1: advisors with the solutions they need to grow a thriving business. 134 00:07:10,480 --> 00:07:14,560 Speaker 1: Commonwealth Go where you Grow. Visit Commonwealth dot com to 135 00:07:14,760 --> 00:07:18,440 Speaker 1: learn more. I wonder what people, the real people out there, Matt, 136 00:07:18,520 --> 00:07:21,960 Speaker 1: that are you know, putting their daily paychecks giving it 137 00:07:22,000 --> 00:07:24,320 Speaker 1: to their financial advisors saying, you know, where do I 138 00:07:24,440 --> 00:07:26,760 Speaker 1: go with my money? Here? I've got in a market 139 00:07:26,800 --> 00:07:29,160 Speaker 1: where I think we're gonna have rising interest rates throughout 140 00:07:29,240 --> 00:07:32,520 Speaker 1: this year. What do I do? Well? Fortunately, we have 141 00:07:32,600 --> 00:07:35,600 Speaker 1: some smart people to help us think about that. Tammy Hey, 142 00:07:35,600 --> 00:07:39,360 Speaker 1: good financial advisor for UBS, joins us and Tammy, I'd 143 00:07:39,440 --> 00:07:42,960 Speaker 1: love to hear what a typical phone call these days, 144 00:07:43,400 --> 00:07:45,920 Speaker 1: in the early days of two between you and your 145 00:07:45,960 --> 00:07:51,560 Speaker 1: clients are what are they asking you? Good morning, thank 146 00:07:51,560 --> 00:07:57,120 Speaker 1: you for having me. UM. It is clear that one 147 00:07:57,160 --> 00:08:02,800 Speaker 1: of the first conversations that we're talking about out this inflation. UM, 148 00:08:02,920 --> 00:08:08,000 Speaker 1: you don't have to be on the news cycle. Just 149 00:08:08,080 --> 00:08:11,400 Speaker 1: go to the grocery store and understand that prices are 150 00:08:11,480 --> 00:08:17,400 Speaker 1: higher than they've been. And with the news on earlier 151 00:08:17,440 --> 00:08:22,440 Speaker 1: this week, inflation at a thirty nine year high, it's 152 00:08:22,480 --> 00:08:26,080 Speaker 1: it's on the forefront of most people's mind. I think 153 00:08:26,120 --> 00:08:30,440 Speaker 1: the thing that doesn't get talked about nearly as much, 154 00:08:30,600 --> 00:08:35,280 Speaker 1: but is a balancing effect for us is UM the 155 00:08:35,280 --> 00:08:41,320 Speaker 1: fact that jobless claims at a fifty year below so 156 00:08:42,760 --> 00:08:47,439 Speaker 1: for us to enter the Barbell temm, that concern I 157 00:08:47,480 --> 00:08:50,400 Speaker 1: guess I would have as an investor is that, you know, 158 00:08:50,480 --> 00:08:52,640 Speaker 1: not only do I want to make more than inflation, 159 00:08:53,200 --> 00:08:56,800 Speaker 1: but UM, I'm looking at out the corner of my 160 00:08:56,840 --> 00:08:59,760 Speaker 1: eye at the Federal Reserve and if they're getting really 161 00:08:59,800 --> 00:09:06,200 Speaker 1: a restive that typically UM has held back growth and uh, 162 00:09:06,440 --> 00:09:10,280 Speaker 1: it's it's not It's not unusual for stock markets to 163 00:09:10,320 --> 00:09:13,520 Speaker 1: take a hit when the Fed is in a hiking cycle. 164 00:09:13,640 --> 00:09:17,199 Speaker 1: So are you worried, um, that your that your clients 165 00:09:17,280 --> 00:09:20,800 Speaker 1: are going to see returns diminished compared to what they 166 00:09:20,840 --> 00:09:28,600 Speaker 1: saw last year as the Fed starts to raise rates. Well, 167 00:09:29,840 --> 00:09:41,200 Speaker 1: I think that we're outside returns for the SMP five hundreds, 168 00:09:41,280 --> 00:09:47,000 Speaker 1: So we would not suggest that that is it's going 169 00:09:47,080 --> 00:09:51,080 Speaker 1: to be the norm. But we do have a very 170 00:09:51,160 --> 00:09:58,760 Speaker 1: strong consumer, We have wages that are rising, and we 171 00:09:58,880 --> 00:10:05,880 Speaker 1: have easy capital, even with the Federal Reserve raising rates, 172 00:10:06,400 --> 00:10:10,880 Speaker 1: and so we think that that's gonna m bode well 173 00:10:11,040 --> 00:10:16,200 Speaker 1: for both the consumer and corporate earn. So we really 174 00:10:16,240 --> 00:10:22,360 Speaker 1: believe that we're looking at a twelve precent smp UM 175 00:10:22,400 --> 00:10:31,439 Speaker 1: in two and maybe even nine. How about Tammy, I'm 176 00:10:31,440 --> 00:10:34,120 Speaker 1: gonna go, by the way, what's that bad? That's awesome? 177 00:10:34,360 --> 00:10:36,120 Speaker 1: That would be great. If that would really happen, that 178 00:10:36,120 --> 00:10:38,520 Speaker 1: would be awesome. I think you know, Um, a lot 179 00:10:38,559 --> 00:10:40,480 Speaker 1: of folks would take that, particularly after the last three 180 00:10:40,559 --> 00:10:43,200 Speaker 1: years where we've had such outsize gains. Doesn't look as 181 00:10:43,200 --> 00:10:45,960 Speaker 1: good if you take out seven for c p I. No, 182 00:10:46,080 --> 00:10:48,960 Speaker 1: but I don't think I think we're gonna be seven 183 00:10:49,320 --> 00:10:52,560 Speaker 1: cp I for very long. But who knows, we'll see Sammy, Tammy, 184 00:10:52,600 --> 00:10:55,840 Speaker 1: I'd love to get your thoughts here on crypto because 185 00:10:56,000 --> 00:10:58,319 Speaker 1: we get so many questions about that. And I wonder 186 00:10:58,360 --> 00:11:02,200 Speaker 1: when one of your good clients calls you up and says, Tammy, 187 00:11:02,240 --> 00:11:04,200 Speaker 1: what should I be doing with crypto? Should it be 188 00:11:04,240 --> 00:11:08,600 Speaker 1: in my portfolio? How do you respond to that? Well, 189 00:11:09,160 --> 00:11:14,680 Speaker 1: we don't advise on crypto at this point at ubs UM. 190 00:11:15,160 --> 00:11:19,560 Speaker 1: It's still a big unknown for us. Even the term 191 00:11:19,600 --> 00:11:25,920 Speaker 1: crypto has many different UM terms associated with it. UM. 192 00:11:25,960 --> 00:11:31,679 Speaker 1: We do believe that perhaps the there will be a 193 00:11:31,760 --> 00:11:37,920 Speaker 1: crypto market. We're certainly seeing it UM. I think coin 194 00:11:38,040 --> 00:11:44,840 Speaker 1: base was UM reported as having gun and started to 195 00:11:45,000 --> 00:11:50,440 Speaker 1: do alternatives in the crypto bocket UM options. So we 196 00:11:50,600 --> 00:11:55,320 Speaker 1: think that it will exist. But it's just too speculative 197 00:11:55,400 --> 00:11:58,560 Speaker 1: for us to get our owns around right now. I mean, man, 198 00:11:58,640 --> 00:12:01,000 Speaker 1: you'd be super rich and with all your clients if 199 00:12:01,040 --> 00:12:04,200 Speaker 1: you had been advising starting ten years ago. Is it 200 00:12:04,400 --> 00:12:07,720 Speaker 1: something that you're increasingly think thinking about. Is it something 201 00:12:07,760 --> 00:12:11,720 Speaker 1: that you know UBS financial advisors need to take a 202 00:12:11,760 --> 00:12:18,880 Speaker 1: course on. Well, I think that we we are watching 203 00:12:18,960 --> 00:12:25,280 Speaker 1: it very carefully and UM not to be argumentative, but 204 00:12:26,960 --> 00:12:29,000 Speaker 1: we would have rich people if we got them in 205 00:12:29,080 --> 00:12:33,080 Speaker 1: ten years ago. If we got them in twelve months ago, 206 00:12:33,840 --> 00:12:37,239 Speaker 1: maybe they would have half as much money because it's 207 00:12:37,240 --> 00:12:41,079 Speaker 1: still be super rich twelve months. Twelve months is pretty 208 00:12:41,080 --> 00:12:45,720 Speaker 1: good for for bitcoin. I mean right now, um, you'd 209 00:12:45,720 --> 00:12:49,080 Speaker 1: be looking at a rise over the last twelve months 210 00:12:49,080 --> 00:12:53,160 Speaker 1: of about well not everybody's uh into this crypto thing 211 00:12:53,200 --> 00:12:55,520 Speaker 1: like you've been on it since the beginning. All right, Tammy, 212 00:12:55,559 --> 00:12:57,280 Speaker 1: thank you so much for joining us. Tammy, Hey, good 213 00:12:57,320 --> 00:13:05,720 Speaker 1: financial advisor at GUBS giving thoughts on these markets. Let's 214 00:13:05,760 --> 00:13:10,320 Speaker 1: bring in our next guest please, Isabel Winkles, CFO of Braves. 215 00:13:10,400 --> 00:13:13,640 Speaker 1: That's a publicly traded company symbol b r z E 216 00:13:14,040 --> 00:13:16,840 Speaker 1: about five point eight billion dollars in market cap. They 217 00:13:16,880 --> 00:13:19,559 Speaker 1: are cloud based software company. Isabel, thanks so much for 218 00:13:19,640 --> 00:13:21,880 Speaker 1: joining us. We're not going to ask any car questions, 219 00:13:22,280 --> 00:13:25,000 Speaker 1: but we'd love to just start with talk to us 220 00:13:25,040 --> 00:13:27,280 Speaker 1: about Brays. What do you guys do? Where do you 221 00:13:27,320 --> 00:13:31,080 Speaker 1: fit into that technology stack? As it could say, yeah, 222 00:13:31,120 --> 00:13:33,720 Speaker 1: thank you for having me so. Braise is a leading 223 00:13:33,880 --> 00:13:40,200 Speaker 1: comprehensive customer engagement platform that powers interactions between consumers and 224 00:13:40,280 --> 00:13:43,800 Speaker 1: the brands that they love. So with Braves, global brands 225 00:13:43,880 --> 00:13:50,240 Speaker 1: can power contextually relevant, personalized cross channel campaign marketing campaigns 226 00:13:50,280 --> 00:13:54,560 Speaker 1: that build lasting, high value relationships between these brands and 227 00:13:54,600 --> 00:13:57,160 Speaker 1: their consumers. Hang on, I gotta get my millennial dictionary 228 00:13:57,160 --> 00:14:00,120 Speaker 1: out here to understand what you're saying. Um. And also, oh, 229 00:14:00,320 --> 00:14:02,280 Speaker 1: you know what, I only interact with brands that I 230 00:14:02,320 --> 00:14:05,079 Speaker 1: hate for the most part on social media. Is that 231 00:14:05,160 --> 00:14:07,840 Speaker 1: does that make me unusual? I usually reach for social 232 00:14:07,880 --> 00:14:11,040 Speaker 1: media when somebody's really made me angry, typically in airline. 233 00:14:12,360 --> 00:14:15,200 Speaker 1: That's funny. So you know, the brands that we are 234 00:14:15,440 --> 00:14:20,080 Speaker 1: that that we service are really across multiple industries. We 235 00:14:20,160 --> 00:14:25,120 Speaker 1: service brands UH in retail and e commerce, beyond demand space, media, 236 00:14:25,280 --> 00:14:28,600 Speaker 1: entertainment and streaming. We're within the financial services sectors. Were 237 00:14:28,600 --> 00:14:32,880 Speaker 1: incredibly broad. We service about it dozen different industries globally. Um. 238 00:14:33,120 --> 00:14:35,320 Speaker 1: And so you know, it's less about the interactions that 239 00:14:35,360 --> 00:14:38,000 Speaker 1: happen on social media and more about really the first 240 00:14:38,040 --> 00:14:42,560 Speaker 1: party relationship that is built between yourself as a consumer 241 00:14:43,000 --> 00:14:45,760 Speaker 1: and the individual brand that actually you want to develop 242 00:14:45,800 --> 00:14:49,400 Speaker 1: a relationship with, and and you are willing to download 243 00:14:49,480 --> 00:14:52,360 Speaker 1: that app stage on a mobile side, on a website, 244 00:14:52,600 --> 00:14:54,880 Speaker 1: and you're actually hoping to to really get as much 245 00:14:54,880 --> 00:14:56,960 Speaker 1: out of that brand as possible, and that brand wants 246 00:14:57,000 --> 00:15:00,600 Speaker 1: to develop that through genuine relationship with you and need 247 00:15:00,720 --> 00:15:04,760 Speaker 1: to message you in a way that fields relevant, actionable, 248 00:15:04,880 --> 00:15:08,840 Speaker 1: personal and timely. So what kind of brands do you 249 00:15:08,960 --> 00:15:11,560 Speaker 1: typically work with at Braise? I mean, I'd love to 250 00:15:11,560 --> 00:15:16,320 Speaker 1: get a sense of just kind of like your typical client. Yeah. 251 00:15:16,360 --> 00:15:19,600 Speaker 1: So again, you know, across a doten different industries, both 252 00:15:19,640 --> 00:15:22,640 Speaker 1: in the US and outside the US. Of our revenue 253 00:15:22,680 --> 00:15:25,160 Speaker 1: comes from outside the US. But maybe, um, you know, 254 00:15:25,200 --> 00:15:26,880 Speaker 1: the best thing is to to sort of give you 255 00:15:26,960 --> 00:15:29,720 Speaker 1: a customer example. UM, And I'll actually pick one that's 256 00:15:29,800 --> 00:15:33,080 Speaker 1: kind of outside of the traditional kind of retail set sector, uh, 257 00:15:33,120 --> 00:15:35,400 Speaker 1: and one that's outside the U S. So a company 258 00:15:35,440 --> 00:15:38,480 Speaker 1: called Canvas. This is a software as a service company 259 00:15:38,520 --> 00:15:42,480 Speaker 1: based in Sydney, Australia, and they actually offer online design 260 00:15:42,600 --> 00:15:45,400 Speaker 1: and publishing platform UM. And their mission is really to 261 00:15:45,440 --> 00:15:48,080 Speaker 1: empower everyone in the world to basically be able to 262 00:15:48,080 --> 00:15:52,160 Speaker 1: design anything and publish their content anywhere. So they came 263 00:15:52,200 --> 00:15:53,920 Speaker 1: to us and they bought Braise, and what they were 264 00:15:53,920 --> 00:15:57,160 Speaker 1: really looking to do was just better support this vast 265 00:15:57,200 --> 00:15:59,360 Speaker 1: design community around the world, and they wanted to be 266 00:15:59,360 --> 00:16:02,880 Speaker 1: able to produce more targeted and helpful content to these 267 00:16:03,000 --> 00:16:05,240 Speaker 1: to their various users. So they needed a way to 268 00:16:05,280 --> 00:16:08,360 Speaker 1: reach millions of users across the globe with this more 269 00:16:08,360 --> 00:16:11,760 Speaker 1: relevant information tailored to their local interests, and they needed 270 00:16:11,760 --> 00:16:15,160 Speaker 1: to do it numerous languages. So as the Solution and 271 00:16:15,240 --> 00:16:18,840 Speaker 1: Grace poward this, they executed an email campaign that actually 272 00:16:18,920 --> 00:16:23,640 Speaker 1: increase their overall email distribution but actually managed to increase 273 00:16:23,720 --> 00:16:27,560 Speaker 1: the overall UH click through rate and engagement rate UH. 274 00:16:27,600 --> 00:16:29,120 Speaker 1: And they were able to do this in a way 275 00:16:29,160 --> 00:16:32,400 Speaker 1: that targeted their users with highly relevant content. They were 276 00:16:32,440 --> 00:16:35,360 Speaker 1: able to do it in multiple languages to be as 277 00:16:35,440 --> 00:16:38,160 Speaker 1: relevant and applicable. And what that does is really make 278 00:16:38,240 --> 00:16:41,360 Speaker 1: the end users feel like Canada is actually paying attention 279 00:16:41,560 --> 00:16:43,240 Speaker 1: to what it is they want, what it is they 280 00:16:43,280 --> 00:16:45,800 Speaker 1: need UH. And it helps to build that trust and 281 00:16:45,840 --> 00:16:50,160 Speaker 1: that ongoing relationship and turns a casual user into potentially 282 00:16:50,200 --> 00:16:52,040 Speaker 1: much more of an evangelist, which is really what the 283 00:16:52,080 --> 00:16:54,560 Speaker 1: brands are looking to do over the long term. Yeah. Absolutely, 284 00:16:54,600 --> 00:16:56,440 Speaker 1: it seems like it would take a lot of personnel. 285 00:16:56,880 --> 00:16:59,720 Speaker 1: What kind of growth, UM, what kind of employee base 286 00:16:59,760 --> 00:17:04,200 Speaker 1: are you looking at? So were our company has over 287 00:17:04,280 --> 00:17:07,120 Speaker 1: a thousand employees UM, and you know we've been growing 288 00:17:07,359 --> 00:17:10,880 Speaker 1: uh several hundred employee head counts year over year. Uh, 289 00:17:10,920 --> 00:17:14,040 Speaker 1: and so our our growth has been material in terms 290 00:17:14,040 --> 00:17:15,800 Speaker 1: of our top line. That's kind of batched our top 291 00:17:15,840 --> 00:17:18,600 Speaker 1: line growth. We've been growing, you know north you can 292 00:17:18,600 --> 00:17:20,639 Speaker 1: see our our most recent quarter. We were north of 293 00:17:20,680 --> 00:17:23,320 Speaker 1: sixty year over year growth in the quarter. Um. The 294 00:17:23,320 --> 00:17:26,200 Speaker 1: market opportunity that is ahead of us is just sumterial. 295 00:17:26,280 --> 00:17:29,000 Speaker 1: We talked about a sixteen billion dollar ham in the 296 00:17:29,080 --> 00:17:32,120 Speaker 1: US alone. That's a huge market opportunity. You know, we're 297 00:17:32,119 --> 00:17:34,040 Speaker 1: a company that's sort of operating in sort of the 298 00:17:34,359 --> 00:17:37,359 Speaker 1: you know, two hundred million dollar revenue range at the moment. 299 00:17:37,760 --> 00:17:40,960 Speaker 1: There were so early in our ability to continue to 300 00:17:41,000 --> 00:17:44,439 Speaker 1: penetrate the market. The growth opportunities material. Isabel, thanks so 301 00:17:44,520 --> 00:17:47,199 Speaker 1: much for joining us and explaining Braise and what you do. 302 00:17:47,280 --> 00:17:50,159 Speaker 1: Isabel winkles there. She is the chief financial officer of 303 00:17:50,240 --> 00:17:57,399 Speaker 1: Brais ticker b r z E. Let's get over to 304 00:17:57,640 --> 00:18:00,520 Speaker 1: another fan of four on the floor. Barrier Holts joins 305 00:18:00,600 --> 00:18:03,119 Speaker 1: us right now. Bloomberg opinion columnist and the host of 306 00:18:03,200 --> 00:18:07,119 Speaker 1: Masters of Business, the popular podcast, as well as a 307 00:18:07,160 --> 00:18:13,240 Speaker 1: Bloomberg opinion columnist, and I probably most importantly, UM, you 308 00:18:13,320 --> 00:18:17,159 Speaker 1: make calls on the market for clients. Barry and I 309 00:18:17,200 --> 00:18:20,240 Speaker 1: wonder what your take is on the Fed path right now. 310 00:18:20,240 --> 00:18:24,960 Speaker 1: It seems like consensus is that they're gonna taper, run 311 00:18:25,000 --> 00:18:28,080 Speaker 1: off the balance sheet, and raise rates. And now we're 312 00:18:28,119 --> 00:18:33,000 Speaker 1: hearing some people say Golden Sacks says four times, and um, 313 00:18:33,160 --> 00:18:35,960 Speaker 1: Jim Bullard said, you know, yeah, maybe four times is right. 314 00:18:36,080 --> 00:18:39,000 Speaker 1: But I've heard a few contrarians out there say, you 315 00:18:39,080 --> 00:18:41,200 Speaker 1: know what, as soon as we get a twenty percent correction, 316 00:18:41,240 --> 00:18:44,399 Speaker 1: as soon as the market dies by percent or thirty percent, 317 00:18:44,440 --> 00:18:46,560 Speaker 1: you're gonna get the plunge protection team coming back to 318 00:18:46,560 --> 00:18:49,640 Speaker 1: save us. What do you think? So, first, the plunge 319 00:18:49,680 --> 00:18:53,920 Speaker 1: protection team has done a pretty terrible job, assuming they 320 00:18:53,920 --> 00:18:57,600 Speaker 1: exist in assuming that's their job description. We went through 321 00:18:57,600 --> 00:19:01,879 Speaker 1: a thirty four percent crash, in a fifty seven percent 322 00:19:01,960 --> 00:19:05,320 Speaker 1: crash in o eight oh nine. I was just looking 323 00:19:05,440 --> 00:19:09,240 Speaker 1: at peak to trough. Nasdaq fell eighty two point nine 324 00:19:10,000 --> 00:19:13,600 Speaker 1: from the peak in March two thousand to the lows 325 00:19:13,680 --> 00:19:18,040 Speaker 1: in October oh two. I'm not saying these guys are 326 00:19:18,119 --> 00:19:22,000 Speaker 1: bad at their jobs, but really, how you know, at 327 00:19:22,040 --> 00:19:27,360 Speaker 1: what point does it become clear that they don't do 328 00:19:27,400 --> 00:19:29,520 Speaker 1: what they're supposed to do? This they're supposed to be 329 00:19:29,600 --> 00:19:33,920 Speaker 1: liquidity and the system is supposed to function, but their 330 00:19:34,000 --> 00:19:37,760 Speaker 1: role isn't to stop markets from rolling over and ps. 331 00:19:37,800 --> 00:19:40,760 Speaker 1: I don't know if you've noticed, but this is a 332 00:19:40,800 --> 00:19:46,200 Speaker 1: pretty hot economy. This is a pretty strong economy. I'm 333 00:19:46,240 --> 00:19:49,440 Speaker 1: My contrarian take is the world will be fine if 334 00:19:49,440 --> 00:19:52,840 Speaker 1: there are four increases that bring us up to boo 335 00:19:52,880 --> 00:19:57,200 Speaker 1: hoo one percent, FED funds rates well and running off 336 00:19:57,200 --> 00:20:00,800 Speaker 1: the balance sheet. I mean muhammaday arian Um says he's 337 00:20:00,800 --> 00:20:02,560 Speaker 1: been saying for a long time, there behind the curve, 338 00:20:02,640 --> 00:20:05,840 Speaker 1: but he likens this to a football team that is 339 00:20:05,880 --> 00:20:08,359 Speaker 1: behind with two minutes to go and has to all 340 00:20:08,400 --> 00:20:10,879 Speaker 1: of a sudden hurry up on their offense with maybe 341 00:20:10,880 --> 00:20:14,240 Speaker 1: a Hail Mary for the touchdown, but also maybe throwing 342 00:20:14,280 --> 00:20:17,200 Speaker 1: an interception or fumbling the ball. Yeah, I'm a I'm 343 00:20:17,240 --> 00:20:21,000 Speaker 1: a fan of muhammadalarians, but that's a terrible metaphor. A 344 00:20:21,040 --> 00:20:23,640 Speaker 1: football game has sixty minutes and then the clock ends. 345 00:20:24,160 --> 00:20:28,600 Speaker 1: Last I checked, the duration of the FED balance sheets 346 00:20:28,880 --> 00:20:32,919 Speaker 1: is until the sun explodes in seven billion years. So 347 00:20:33,080 --> 00:20:36,320 Speaker 1: I think we're not in the two minute warning. If 348 00:20:36,359 --> 00:20:40,000 Speaker 1: you think they're behind the curve, meaning inflation has gotten 349 00:20:40,040 --> 00:20:43,360 Speaker 1: away from them, and you ignore all of the supply 350 00:20:43,560 --> 00:20:48,160 Speaker 1: chain issues. Uh, maybe you can make the case that 351 00:20:48,240 --> 00:20:52,280 Speaker 1: they should have been raising earlier. I don't really see 352 00:20:52,320 --> 00:20:56,040 Speaker 1: what the problem is getting off of this emergency footing 353 00:20:56,640 --> 00:21:00,880 Speaker 1: and onto a more normal rate regime. Money is not 354 00:21:00,960 --> 00:21:04,720 Speaker 1: supposed to be free, borrowing capital is not supposed to 355 00:21:04,760 --> 00:21:08,760 Speaker 1: be zero, and you know, the US running a GDP 356 00:21:08,960 --> 00:21:13,080 Speaker 1: higher than China, that's not supposed to happen. So just 357 00:21:13,200 --> 00:21:16,159 Speaker 1: taking us to normal isn't isn't the worst thing in 358 00:21:16,200 --> 00:21:20,840 Speaker 1: the world. So how should your client's position their portfolios 359 00:21:20,920 --> 00:21:25,320 Speaker 1: barry in what will be an environment where rates will 360 00:21:25,400 --> 00:21:30,040 Speaker 1: be rising the short the intermediate term at least. How 361 00:21:30,040 --> 00:21:32,760 Speaker 1: do you think about that? So you you have to 362 00:21:32,960 --> 00:21:36,000 Speaker 1: understand why you have fixed income in your portfolio for 363 00:21:36,040 --> 00:21:39,959 Speaker 1: the past couple of years. Uh, it hasn't been for yield. 364 00:21:40,000 --> 00:21:44,240 Speaker 1: It's been for balance that is less volatile than equities. Uh. 365 00:21:44,280 --> 00:21:47,240 Speaker 1: There are a handful of exceptions to that, like tips 366 00:21:47,280 --> 00:21:51,280 Speaker 1: have done very very well. The Treasury inflation protected bonds, 367 00:21:51,280 --> 00:21:54,159 Speaker 1: which are part of our fixed income portfolios, have had 368 00:21:54,200 --> 00:21:57,000 Speaker 1: a great couple of years and probably are are going 369 00:21:57,040 --> 00:22:00,760 Speaker 1: to do pretty well for the next few quarters or beyond. 370 00:22:01,520 --> 00:22:04,320 Speaker 1: But you know, we don't see any of the usual 371 00:22:04,359 --> 00:22:07,760 Speaker 1: signs that suggest this economic cycle is coming to an end, 372 00:22:08,320 --> 00:22:12,040 Speaker 1: or that the markets are you know, excessively valued or 373 00:22:12,040 --> 00:22:14,639 Speaker 1: a long in the tooth. I've been hearing for a 374 00:22:14,840 --> 00:22:18,879 Speaker 1: decade since you know, two thousand and ten eleven, lower 375 00:22:18,880 --> 00:22:23,000 Speaker 1: your return of expectations. Hey, eventually that'll be good advice. 376 00:22:23,080 --> 00:22:27,480 Speaker 1: But it's been eleven years of of thirteen percent a year. 377 00:22:27,600 --> 00:22:31,480 Speaker 1: That's a tremendous, tremendous run. And then you add in dividends, 378 00:22:31,520 --> 00:22:36,000 Speaker 1: it's even better. We don't see any signs that the 379 00:22:36,080 --> 00:22:40,479 Speaker 1: trend is about to end anytime soon. It's been you know, 380 00:22:40,600 --> 00:22:42,560 Speaker 1: it's been a fool's error and trying to guess when 381 00:22:43,119 --> 00:22:45,960 Speaker 1: the underlying trend in the market UH is going to 382 00:22:46,040 --> 00:22:47,640 Speaker 1: come to. By the way, you should do a column 383 00:22:47,640 --> 00:22:49,800 Speaker 1: on the things you hear at the beginning of every year. 384 00:22:50,359 --> 00:22:53,240 Speaker 1: At the beginning of every year, it's gonna be UH 385 00:22:53,359 --> 00:22:57,359 Speaker 1: stockpickers market active, is gonna trounce passive. There's gonna be 386 00:22:57,359 --> 00:23:02,080 Speaker 1: a rotation into value overgrow oath um. Just starting to 387 00:23:02,119 --> 00:23:06,440 Speaker 1: see that value rotation. Cliff Fastness just was quoted in Bloomberg. Hey, 388 00:23:06,480 --> 00:23:08,879 Speaker 1: it's a little early to to take a victory lap. 389 00:23:08,880 --> 00:23:11,600 Speaker 1: But we're seeing we're starting to see that so at 390 00:23:11,640 --> 00:23:16,080 Speaker 1: least that it appears to be coming true. The the 391 00:23:16,119 --> 00:23:19,080 Speaker 1: stockpickers market. We we've been hearing there for a long time. 392 00:23:19,960 --> 00:23:22,560 Speaker 1: I don't know if you've noticed, but last year, the 393 00:23:22,800 --> 00:23:25,840 Speaker 1: which was also supposed to be a stockpickers market, they 394 00:23:25,920 --> 00:23:29,800 Speaker 1: underperformed the SMP five hundred five four hundred basis points 395 00:23:30,280 --> 00:23:32,119 Speaker 1: unless you want to include dividends, and then it was 396 00:23:32,160 --> 00:23:37,080 Speaker 1: over five basis not not. Last year was not a 397 00:23:37,080 --> 00:23:38,840 Speaker 1: stock pick You know what you I've been hearing the 398 00:23:38,920 --> 00:23:41,520 Speaker 1: last couple of years is Europe is going to be 399 00:23:41,560 --> 00:23:43,520 Speaker 1: the place to be. It's trading at such a huge 400 00:23:43,560 --> 00:23:48,520 Speaker 1: discount to the US, and now it's the continents time 401 00:23:48,600 --> 00:23:52,359 Speaker 1: to shine. But it seems like they always managed to 402 00:23:52,400 --> 00:23:56,320 Speaker 1: stimy growth in some way compared to America. I misunderstood that. 403 00:23:56,359 --> 00:24:00,560 Speaker 1: I thought they were referring to vacation destinations, like what's 404 00:24:00,600 --> 00:24:04,000 Speaker 1: more delightful than sitting in a cafe in Paris with 405 00:24:04,040 --> 00:24:07,160 Speaker 1: an espresso on a sunny spring day or full day 406 00:24:08,000 --> 00:24:11,640 Speaker 1: and a date of your But but you know, so far, 407 00:24:12,800 --> 00:24:17,639 Speaker 1: the rotation into either emerging markets or developed x US 408 00:24:18,240 --> 00:24:21,159 Speaker 1: that hasn't been the winning trade I'm hearing emerging markets 409 00:24:21,160 --> 00:24:24,280 Speaker 1: a lot lately too, especially on the FX side. As 410 00:24:24,320 --> 00:24:27,520 Speaker 1: the dollar gives up its gains. I love watching that. Well, 411 00:24:27,720 --> 00:24:29,880 Speaker 1: I don't take pleasure in it, but I think it's 412 00:24:29,880 --> 00:24:32,280 Speaker 1: fascinating watching the dollar come down. The Bloomberg dollar in 413 00:24:32,400 --> 00:24:34,600 Speaker 1: X was eleven nine in November, and now we're down 414 00:24:34,600 --> 00:24:37,000 Speaker 1: at eleven sixty. Yeah, that's gonna make it a little 415 00:24:37,040 --> 00:24:41,000 Speaker 1: price you to go to those European vacations. Look, you know, 416 00:24:41,480 --> 00:24:44,480 Speaker 1: everybody sort of focuses on the new year as if 417 00:24:44,480 --> 00:24:48,680 Speaker 1: it's something significant. The fact that here we are again 418 00:24:48,720 --> 00:24:54,840 Speaker 1: in January doesn't change the underlying trends. Calendars are human inventions. 419 00:24:54,880 --> 00:24:56,800 Speaker 1: The economy in the market is gonna do what it's 420 00:24:56,800 --> 00:24:59,640 Speaker 1: gonna do. It doesn't care about the flip of the calendar. 421 00:25:00,040 --> 00:25:02,800 Speaker 1: Up all right, Barry, thank you so much for joining us. 422 00:25:02,840 --> 00:25:06,359 Speaker 1: Always appreciate getting your thoughts. It makes Thursday subspecial here 423 00:25:06,359 --> 00:25:09,600 Speaker 1: on Bloomberg Markets, Barty Ridold's Bloomer Opinion columnists and host 424 00:25:09,600 --> 00:25:14,920 Speaker 1: semesters in Business uh for Bloomberg Opinion. Thanks for listening 425 00:25:14,960 --> 00:25:18,440 Speaker 1: to the Bloomberg Markets podcast. You can subscribe and listen 426 00:25:18,480 --> 00:25:22,760 Speaker 1: to interviews with Apple podcasts or whatever podcast platform you prefer. 427 00:25:23,160 --> 00:25:27,120 Speaker 1: I'm Matt Miller. I'm on Twitter at Matt Miller three. 428 00:25:27,520 --> 00:25:30,040 Speaker 1: Pt on Fall Sweeney, I'm on Twitter at pt Sweeney. 429 00:25:30,080 --> 00:25:32,720 Speaker 1: Before the podcast, you can always catch us worldwide at 430 00:25:32,760 --> 00:25:33,520 Speaker 1: Bloomberg Radio