1 00:00:00,720 --> 00:00:04,800 Speaker 1: This is Bloomberg Business of Sports where in a situation 2 00:00:04,880 --> 00:00:07,360 Speaker 1: that we haven't dealt with in modern times, the pandemic 3 00:00:07,440 --> 00:00:11,280 Speaker 1: here has really accelerated the investments that we've been advocating 4 00:00:11,360 --> 00:00:13,680 Speaker 1: for for a year. From a macro standpoint, I think 5 00:00:13,680 --> 00:00:16,880 Speaker 1: our sport industry is really forced to look at the 6 00:00:17,000 --> 00:00:20,079 Speaker 1: business a little bit differently in depth conversations with the 7 00:00:20,239 --> 00:00:22,639 Speaker 1: leaders in the sports industry, and he sport is a 8 00:00:22,640 --> 00:00:25,560 Speaker 1: good admiration. Were still moving forward part of something much 9 00:00:25,560 --> 00:00:27,720 Speaker 1: bigger than the sport right now, the health and sastry 10 00:00:27,720 --> 00:00:30,400 Speaker 1: of our stakeholders are really smart important every moment. I 11 00:00:30,440 --> 00:00:32,839 Speaker 1: think we're all from a business respective thinking about the 12 00:00:32,880 --> 00:00:35,360 Speaker 1: impact that the virus is having across the country. In 13 00:00:35,400 --> 00:00:40,239 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio, Hi everyone, I'm 14 00:00:40,320 --> 00:00:43,919 Speaker 1: Jason Kelly and I'm Mike Lynch and Michael Barr and 15 00:00:44,040 --> 00:00:47,600 Speaker 1: this is the Bloomberg Business of Sports podcast. We explore 16 00:00:47,640 --> 00:00:49,919 Speaker 1: the big money issues in the world of sports. Well 17 00:00:49,960 --> 00:00:52,920 Speaker 1: today we are more than delighted to be talking with 18 00:00:53,159 --> 00:00:54,960 Speaker 1: Seth Wa He is the CEO of the p g 19 00:00:55,120 --> 00:00:58,240 Speaker 1: A of America in a very timely way, joining us 20 00:00:58,280 --> 00:01:01,760 Speaker 1: from down in South Carolina, Big Tournament coming up uh 21 00:01:01,800 --> 00:01:06,040 Speaker 1: this weekend as we look at a return to normal 22 00:01:06,200 --> 00:01:09,080 Speaker 1: of sorts. Golf has been on the front end of 23 00:01:09,280 --> 00:01:12,120 Speaker 1: helping us feel that way in many ways. So seth, 24 00:01:12,240 --> 00:01:15,000 Speaker 1: tell us about where you are, what it feels like 25 00:01:15,080 --> 00:01:17,760 Speaker 1: down there, and what you're expecting. Yeah, thanks, and thanks 26 00:01:17,760 --> 00:01:20,360 Speaker 1: for having me, Jason, Mike and Mike. It's great to 27 00:01:20,400 --> 00:01:24,000 Speaker 1: be with you all, and uh and really appreciate your interest. Um. 28 00:01:24,080 --> 00:01:28,680 Speaker 1: I'm at Kewa Island, Uh, sitting outside the ocean course 29 00:01:28,760 --> 00:01:30,600 Speaker 1: right now where the best players in the world, the 30 00:01:31,120 --> 00:01:34,800 Speaker 1: best field in golf is playing in the in the 31 00:01:34,840 --> 00:01:37,319 Speaker 1: PGA Championship, which is the second major of the year. 32 00:01:37,720 --> 00:01:40,320 Speaker 1: The weather is perfect, the course is perfect, and uh 33 00:01:41,200 --> 00:01:42,520 Speaker 1: now all I gotta do is just stay out of 34 00:01:42,520 --> 00:01:44,959 Speaker 1: the way and let the magic kind of happen. Um. 35 00:01:45,040 --> 00:01:48,320 Speaker 1: So it's uh, it's great to be here. And you know, 36 00:01:48,360 --> 00:01:51,400 Speaker 1: as you say, it's normal wish um. You know, Uh, 37 00:01:51,680 --> 00:01:56,520 Speaker 1: the masks are off outdoors, Um, we're wearing them indoors. 38 00:01:56,520 --> 00:01:58,640 Speaker 1: There's a there's a bubble for the players, which is 39 00:01:58,840 --> 00:02:03,080 Speaker 1: you know, protected, um. But uh uh you know the 40 00:02:03,120 --> 00:02:06,480 Speaker 1: following CDC guidelines and and how the world is opening 41 00:02:06,560 --> 00:02:09,840 Speaker 1: up hopefully almost as fast as it closed or at 42 00:02:09,919 --> 00:02:13,359 Speaker 1: least the US is opening up. Um. You know, we're 43 00:02:13,880 --> 00:02:18,920 Speaker 1: trying to respect the new guidelines and rules and and 44 00:02:19,080 --> 00:02:21,640 Speaker 1: uh let people live again. And so we feel like 45 00:02:21,680 --> 00:02:24,560 Speaker 1: this is a chance for people to get outdoors and 46 00:02:24,600 --> 00:02:28,240 Speaker 1: do something safe and responsible way actually be around people again. 47 00:02:29,040 --> 00:02:32,120 Speaker 1: So we are respecting the new guidelines of the CDC. 48 00:02:32,400 --> 00:02:35,840 Speaker 1: And um, we've we had a sellout crowd. It's sold 49 00:02:35,840 --> 00:02:39,120 Speaker 1: out in less than a week class August. Um and 50 00:02:39,320 --> 00:02:42,560 Speaker 1: uh we had to um to shrink the field a 51 00:02:42,560 --> 00:02:48,440 Speaker 1: bit to follow state and local guidelines, but it is um. 52 00:02:48,480 --> 00:02:53,200 Speaker 1: You know, we are holding the largest golf term tournament 53 00:02:53,240 --> 00:02:56,400 Speaker 1: in terms of fans. It's helped since the pandemic started. 54 00:02:56,680 --> 00:02:59,960 Speaker 1: Um it uh. We're in a state, in a location 55 00:03:00,000 --> 00:03:03,360 Speaker 1: and that allows for masks to not need to be 56 00:03:03,400 --> 00:03:08,160 Speaker 1: worn outdoors and we are following that and excited about it. 57 00:03:08,200 --> 00:03:11,400 Speaker 1: The fans are excited to be here. It's nice you 58 00:03:11,440 --> 00:03:15,000 Speaker 1: can tell people just you know, needed to get outdoors 59 00:03:15,040 --> 00:03:18,639 Speaker 1: and and be around other people. So it'll look like 60 00:03:18,720 --> 00:03:21,480 Speaker 1: a you know, it's a it's an amazing site and 61 00:03:21,520 --> 00:03:26,720 Speaker 1: it's one that you know has uh uh isn't the 62 00:03:26,720 --> 00:03:29,200 Speaker 1: biggest piece of property on earth and so that that 63 00:03:29,440 --> 00:03:34,680 Speaker 1: the amount of fans will will look very major championship like. 64 00:03:35,280 --> 00:03:38,280 Speaker 1: So we're excited about it and the atmosphere just couldn't 65 00:03:38,320 --> 00:03:40,960 Speaker 1: be sort of more grateful, more happy. The players are 66 00:03:41,000 --> 00:03:44,640 Speaker 1: gushing about the course and the weather. It's uh, it's 67 00:03:44,640 --> 00:03:47,360 Speaker 1: great to be you know here and living again. We 68 00:03:47,480 --> 00:03:50,600 Speaker 1: got a lot of big names there. Unfortunately one name 69 00:03:50,680 --> 00:03:53,360 Speaker 1: that there Tiger Woods. Obviously we know what happened. He 70 00:03:54,200 --> 00:03:57,880 Speaker 1: suffering an accident and he's recovering right now. What does 71 00:03:57,920 --> 00:04:01,120 Speaker 1: it mean for that void of not having a Tiger 72 00:04:01,200 --> 00:04:08,760 Speaker 1: Woods there and has it impacted the draw for the tournament? Well, 73 00:04:08,800 --> 00:04:10,480 Speaker 1: that's a great question. You know, we have nine and 74 00:04:10,600 --> 00:04:12,880 Speaker 1: nine and the top hundred players in the world here, 75 00:04:12,960 --> 00:04:15,560 Speaker 1: so it's the strongest field of golf and and excited 76 00:04:15,600 --> 00:04:18,200 Speaker 1: to see them play. Obviously, you always want to have 77 00:04:18,240 --> 00:04:21,360 Speaker 1: Tiger and everything, um, for as long as we possibly can. 78 00:04:21,400 --> 00:04:24,159 Speaker 1: Hopefully he'll be back, you know, at some point, but 79 00:04:24,240 --> 00:04:27,120 Speaker 1: hopefully you know, more importantly he gets to live a 80 00:04:27,120 --> 00:04:31,000 Speaker 1: full life. Um. The uh, you know, he has always 81 00:04:31,000 --> 00:04:34,120 Speaker 1: been a seismic change to every event and there's no 82 00:04:34,240 --> 00:04:37,880 Speaker 1: denying that. And um, he's the biggest draw wherever he is. 83 00:04:38,440 --> 00:04:40,719 Speaker 1: Having said that. You know, they're an awful lot of 84 00:04:40,720 --> 00:04:44,560 Speaker 1: other um you know, uh, you know names and players 85 00:04:44,600 --> 00:04:48,560 Speaker 1: that have developed quite a following and and they're all here. Um, 86 00:04:48,760 --> 00:04:53,440 Speaker 1: and so you know he uh, he changes the atmosphere 87 00:04:53,800 --> 00:04:55,800 Speaker 1: for sure, and in the same way that you know 88 00:04:55,920 --> 00:04:59,120 Speaker 1: Muhammad Ali did. And you know some you know, certain 89 00:04:59,200 --> 00:05:02,800 Speaker 1: athletes over the Michael Jordan's others, kind of over the 90 00:05:02,839 --> 00:05:06,000 Speaker 1: course of history. Um. And they come along, you know, 91 00:05:06,160 --> 00:05:08,400 Speaker 1: kind of once a generation, and we're lucky to have 92 00:05:08,440 --> 00:05:11,080 Speaker 1: them for a long time. But there's so many great 93 00:05:11,120 --> 00:05:15,120 Speaker 1: stories here. Um. And and uh, the field excuve me 94 00:05:15,240 --> 00:05:18,760 Speaker 1: the fan. You know, it's sold out in less than 95 00:05:18,760 --> 00:05:21,680 Speaker 1: a week, as I said earlier, and uh, sadly we 96 00:05:21,720 --> 00:05:24,960 Speaker 1: couldn't accommodate everybody who bought a ticket. We had to 97 00:05:24,960 --> 00:05:28,520 Speaker 1: shrink the shrink it a bit. But um, it certainly 98 00:05:28,520 --> 00:05:31,640 Speaker 1: hasn't affected the draw and I don't think it could 99 00:05:31,680 --> 00:05:34,520 Speaker 1: all affect the ratings either. Hey, Seth, it's Mike Lynch 100 00:05:34,560 --> 00:05:36,880 Speaker 1: up in Boston. Great to chat with you again. Uh, 101 00:05:37,279 --> 00:05:39,720 Speaker 1: you did wonderful things up here with the Deutsche Bank 102 00:05:39,839 --> 00:05:42,000 Speaker 1: and the TPC down in Norton, and uh, I know 103 00:05:42,000 --> 00:05:44,000 Speaker 1: you're gonna do great things with the p g A 104 00:05:44,120 --> 00:05:47,040 Speaker 1: of America. You said recently that golf was the answer 105 00:05:47,080 --> 00:05:48,960 Speaker 1: to the pandemic. I think I have a pretty good 106 00:05:49,000 --> 00:05:50,719 Speaker 1: hunch of what you mean by that, because but you 107 00:05:50,720 --> 00:05:54,320 Speaker 1: can't share it with our with our listeners. Yeah, it's 108 00:05:54,320 --> 00:05:59,360 Speaker 1: great to hear a home macc and again, lynch uh, 109 00:05:59,400 --> 00:06:02,920 Speaker 1: at least like I'm home. Um, you know, I think 110 00:06:03,600 --> 00:06:06,240 Speaker 1: the answer might be a little a little overdone, but 111 00:06:06,320 --> 00:06:08,680 Speaker 1: one of the answers I think for sure. You know, 112 00:06:08,760 --> 00:06:11,239 Speaker 1: we we took you know, like everybody else in March 113 00:06:11,360 --> 00:06:14,400 Speaker 1: last year. Uh, you know, we shot and and sort 114 00:06:14,400 --> 00:06:17,919 Speaker 1: of we're trying to figure out what uh you know, 115 00:06:17,960 --> 00:06:19,480 Speaker 1: sort of what to do, what was safe, what was 116 00:06:19,520 --> 00:06:22,880 Speaker 1: safe and responsible, and like you know every other industry, 117 00:06:23,240 --> 00:06:26,560 Speaker 1: the golf industry was shattered and closed, and um, you know, 118 00:06:26,560 --> 00:06:29,320 Speaker 1: we had twenty eight thousand members out there trying to 119 00:06:29,320 --> 00:06:31,800 Speaker 1: make a living, and so, uh, we were trying to 120 00:06:31,839 --> 00:06:34,120 Speaker 1: help them, give them the best advice we could and 121 00:06:34,320 --> 00:06:36,480 Speaker 1: do everything we could to get everybody to the other side. 122 00:06:36,480 --> 00:06:39,080 Speaker 1: And we did an emergency relief fund and number of 123 00:06:39,120 --> 00:06:41,440 Speaker 1: other things to help them individually. And then as we 124 00:06:42,120 --> 00:06:45,600 Speaker 1: kind of begin to gather ourselves, we had an epiphany 125 00:06:45,680 --> 00:06:47,880 Speaker 1: that um, you know, golf could be part of the 126 00:06:47,960 --> 00:06:50,680 Speaker 1: solution rather than part of the problem. Right. If you 127 00:06:50,760 --> 00:06:53,240 Speaker 1: think about it, if you and I carried our own 128 00:06:53,240 --> 00:06:55,640 Speaker 1: bag and walked on an empty golf course, UM, you 129 00:06:55,680 --> 00:06:57,760 Speaker 1: know that's pretty safe. Right at the at the core 130 00:06:58,720 --> 00:07:00,680 Speaker 1: of what golf is, it's a walk in the park 131 00:07:00,760 --> 00:07:04,200 Speaker 1: and in beautiful places like this week in Kiwa. Uh. 132 00:07:04,240 --> 00:07:08,719 Speaker 1: And so we we sort of challenged our team to say, um, 133 00:07:08,760 --> 00:07:12,480 Speaker 1: you know, how do we create the same CDC kind 134 00:07:12,520 --> 00:07:14,200 Speaker 1: of you know, how do we go with the CDC 135 00:07:14,320 --> 00:07:18,240 Speaker 1: guidelines which were just emerging and um and think about 136 00:07:18,240 --> 00:07:21,160 Speaker 1: how do we have you know, sort of safe golf 137 00:07:21,280 --> 00:07:24,600 Speaker 1: right and um and and you know, be part of 138 00:07:24,680 --> 00:07:28,000 Speaker 1: what we think could help people as opposed to um, 139 00:07:28,160 --> 00:07:31,200 Speaker 1: you know, uh to put them in danger situations. We 140 00:07:31,240 --> 00:07:35,440 Speaker 1: also had, you know, our our prose were out there 141 00:07:35,520 --> 00:07:37,320 Speaker 1: kind of on the front line and trying to figure 142 00:07:37,360 --> 00:07:39,480 Speaker 1: out what was safe. Could you touch a pin, could 143 00:07:39,520 --> 00:07:42,200 Speaker 1: you you know raka bonker all those sort of things. 144 00:07:42,240 --> 00:07:45,640 Speaker 1: And so we actually went to Dr Fauci and then 145 00:07:45,920 --> 00:07:49,200 Speaker 1: um he sent us to the CC and we said, look, 146 00:07:49,240 --> 00:07:53,120 Speaker 1: we think we can create, um with your help guidelines 147 00:07:53,760 --> 00:07:57,320 Speaker 1: to uh sort of stage and golf have it in 148 00:07:57,360 --> 00:08:00,080 Speaker 1: its paris form at first, and then add in a 149 00:08:00,160 --> 00:08:03,360 Speaker 1: variety of things you know, no cards, but no touching 150 00:08:03,360 --> 00:08:05,760 Speaker 1: the pins, etcetera, etcetera. And then as we go from 151 00:08:05,760 --> 00:08:08,440 Speaker 1: stage one, stage to stage three, we sort of layer 152 00:08:08,480 --> 00:08:12,600 Speaker 1: in um different parts of the game. And that's how 153 00:08:12,640 --> 00:08:14,440 Speaker 1: we approached it. When when we go into the CDC, 154 00:08:14,640 --> 00:08:17,160 Speaker 1: we thought we might hit a big bureaucracy and I'm 155 00:08:17,200 --> 00:08:19,280 Speaker 1: sort of thinking it was self serving, which to a 156 00:08:19,280 --> 00:08:22,480 Speaker 1: certain degree it was, um but more importantly to try 157 00:08:22,520 --> 00:08:25,080 Speaker 1: and give people, you know, an escape. But people were 158 00:08:25,120 --> 00:08:28,120 Speaker 1: blocked in their bedrooms, right, and you only wanted to 159 00:08:28,160 --> 00:08:31,400 Speaker 1: help create you know, um something for people to do. 160 00:08:31,480 --> 00:08:35,360 Speaker 1: And so uh, they were incredibly receptive. They were very 161 00:08:35,400 --> 00:08:37,840 Speaker 1: appreciatively sort of simplate here the first board that's come 162 00:08:37,880 --> 00:08:40,400 Speaker 1: to us with the plan. Uh, and in working with 163 00:08:40,480 --> 00:08:43,480 Speaker 1: them in local governments, we created you know, back to Golf, 164 00:08:43,600 --> 00:08:46,400 Speaker 1: which was a program which we then rolled out through 165 00:08:46,440 --> 00:08:49,840 Speaker 1: the industry, um you know, sort of sell it, but 166 00:08:49,960 --> 00:08:53,160 Speaker 1: presented it to every state and in various forms pretty 167 00:08:53,240 --> 00:08:56,880 Speaker 1: much everywhere adopted. And so we were closed for golf 168 00:08:56,920 --> 00:08:59,640 Speaker 1: was closed in some places for months, maybe a little 169 00:08:59,679 --> 00:09:01,320 Speaker 1: bit more. Or it was closed in other places for 170 00:09:01,640 --> 00:09:04,200 Speaker 1: a couple of weeks. But we were really proud of 171 00:09:04,240 --> 00:09:06,520 Speaker 1: our ability to kind of, um, you know, bring it 172 00:09:06,559 --> 00:09:09,760 Speaker 1: back and as one of the first activities that people 173 00:09:09,800 --> 00:09:13,400 Speaker 1: could do. Um. And then also the leadership in the 174 00:09:13,840 --> 00:09:17,760 Speaker 1: professional ub game. UH, you know, we got it. It 175 00:09:17,800 --> 00:09:20,120 Speaker 1: was the first sport back on television, right, and so 176 00:09:20,320 --> 00:09:25,360 Speaker 1: golf became the COVID sport. Um. And as a result, UM, 177 00:09:25,360 --> 00:09:29,800 Speaker 1: you know, participation rates skyrocketed. Equipment companies can't you know 178 00:09:30,000 --> 00:09:33,880 Speaker 1: the biggest problem to supply. UM. You know, we we 179 00:09:33,880 --> 00:09:37,280 Speaker 1: we're up about fifteen in rounds last year, despite the 180 00:09:37,320 --> 00:09:40,959 Speaker 1: fact that the spring was obviously incredibly disrupted. Uh in 181 00:09:41,040 --> 00:09:43,760 Speaker 1: a year over year kind of you know, fall numbers 182 00:09:43,760 --> 00:09:49,000 Speaker 1: were up in terms participation, which is pretty pretty extraordinary growth. UM. 183 00:09:49,280 --> 00:09:52,680 Speaker 1: And so you know, we think it's now then really 184 00:09:52,760 --> 00:09:56,439 Speaker 1: had six hundred thousand new juniors playing. There was we 185 00:09:56,559 --> 00:10:01,000 Speaker 1: think over almost closed to a million of new participants. Uh. 186 00:10:01,160 --> 00:10:04,160 Speaker 1: And so we think there's this generational opportunity now to 187 00:10:05,080 --> 00:10:08,360 Speaker 1: uh to take advantage of this this and and grow 188 00:10:08,480 --> 00:10:11,760 Speaker 1: the game. Um, you know, not for one year and 189 00:10:11,840 --> 00:10:14,240 Speaker 1: have it be kind of you know, ten minutes of fame, 190 00:10:14,320 --> 00:10:17,320 Speaker 1: but be a very different thing. You know, we talked 191 00:10:17,360 --> 00:10:21,800 Speaker 1: about Tiger a little bit before US service. I challenged 192 00:10:21,840 --> 00:10:24,800 Speaker 1: the industry to think about it and say it. Tiger 193 00:10:24,880 --> 00:10:26,959 Speaker 1: burst on the scene again today and you had that 194 00:10:27,080 --> 00:10:29,240 Speaker 1: bubble in the game. What will be do differently this 195 00:10:29,400 --> 00:10:32,000 Speaker 1: time that we didn't do last time? To make sure 196 00:10:32,080 --> 00:10:35,760 Speaker 1: that it wasn't you know, six months of of of 197 00:10:36,080 --> 00:10:39,800 Speaker 1: of growth as opposed to a decade and uh, and 198 00:10:39,920 --> 00:10:42,840 Speaker 1: that's what we're all about. Now. We have a new 199 00:10:43,120 --> 00:10:45,920 Speaker 1: new slogan called make Golf Your Thing. You're gonna see 200 00:10:46,400 --> 00:10:50,160 Speaker 1: that began to to roll out. Uh. And we've got 201 00:10:50,880 --> 00:10:56,120 Speaker 1: six working groups across you know, people in various parts 202 00:10:56,160 --> 00:10:59,000 Speaker 1: of issues, not just us. It's the PGA Tour, it's 203 00:10:59,720 --> 00:11:03,320 Speaker 1: all the golf bodies, the equipment companies, UM, and everybody's 204 00:11:03,800 --> 00:11:07,600 Speaker 1: weighing in to try and make this again a generational growth. 205 00:11:07,720 --> 00:11:10,679 Speaker 1: So we can we can grow the pie um and 206 00:11:10,840 --> 00:11:13,599 Speaker 1: make you know, not only grow the game uh in 207 00:11:13,920 --> 00:11:16,319 Speaker 1: in an absolute way, but also make it look a 208 00:11:16,400 --> 00:11:18,439 Speaker 1: bit more like the rest of the world. UM. So 209 00:11:18,720 --> 00:11:20,800 Speaker 1: maybe the world will acts a little bit more like 210 00:11:20,880 --> 00:11:23,360 Speaker 1: the game. You know. So there's a lot of uh 211 00:11:23,760 --> 00:11:26,880 Speaker 1: sort of d i UM components to this, which we're 212 00:11:27,040 --> 00:11:29,760 Speaker 1: really excited about as well. And so Seth, let's talk 213 00:11:29,760 --> 00:11:31,200 Speaker 1: a little bit more about that if we can. I mean, 214 00:11:31,280 --> 00:11:33,440 Speaker 1: what are some of the early learnings about that, because 215 00:11:33,520 --> 00:11:37,199 Speaker 1: you you have the benefit, both the challenge and the 216 00:11:37,280 --> 00:11:40,280 Speaker 1: benefit and the opportunity, as it were, to to really 217 00:11:40,520 --> 00:11:45,839 Speaker 1: lean on a pretty at least geographically diverse group of 218 00:11:46,000 --> 00:11:49,240 Speaker 1: people who you know, do see the game from different perspectives. 219 00:11:49,280 --> 00:11:53,840 Speaker 1: It's played and consumed and practiced as it were, differently 220 00:11:54,240 --> 00:11:57,360 Speaker 1: in Lynch's backyard than it is where I grew up 221 00:11:57,679 --> 00:12:01,320 Speaker 1: in Atlanta versus where Michael bar grew up in Michigan. 222 00:12:01,480 --> 00:12:05,360 Speaker 1: And obviously the Sun Belt is very golf friendly in 223 00:12:05,480 --> 00:12:08,400 Speaker 1: many ways. But sort of, what have you taken away 224 00:12:08,600 --> 00:12:12,960 Speaker 1: from some of those early conversations about, you know, specific 225 00:12:13,080 --> 00:12:16,480 Speaker 1: things that you can do to grow the game, especially 226 00:12:16,840 --> 00:12:20,720 Speaker 1: for for a younger cohort. Yeah, it's it's a great question, 227 00:12:20,760 --> 00:12:24,000 Speaker 1: and it's obviously the billion dollar question, right, and and 228 00:12:24,280 --> 00:12:27,040 Speaker 1: so my view on it is is that golf in 229 00:12:27,080 --> 00:12:31,000 Speaker 1: any forum is golf, right. So we've been measuring it 230 00:12:31,080 --> 00:12:34,559 Speaker 1: by eighteen holes and you know, keeping score right, But 231 00:12:34,920 --> 00:12:38,120 Speaker 1: if you know one of you, you know, puts on 232 00:12:38,200 --> 00:12:41,120 Speaker 1: your carpet tonight or you know, or swings in the 233 00:12:41,160 --> 00:12:44,480 Speaker 1: backyard or has time before the dark to play three holes? 234 00:12:44,960 --> 00:12:46,880 Speaker 1: You played golf that day, right, I mean we don't 235 00:12:46,920 --> 00:12:50,560 Speaker 1: measure basketball, but you know ten of five on five 236 00:12:50,640 --> 00:12:53,640 Speaker 1: with referees and a scoreboard. Right, if you shot hoops 237 00:12:53,679 --> 00:12:56,640 Speaker 1: in the backyard, you play groups that day? Um? Now 238 00:12:56,720 --> 00:12:58,760 Speaker 1: if you if and so we think it should be 239 00:12:58,880 --> 00:13:02,280 Speaker 1: consumed in every form if you think about it, like 240 00:13:02,559 --> 00:13:04,319 Speaker 1: you know, some days you want to have you know, 241 00:13:04,440 --> 00:13:07,000 Speaker 1: put on a coat and have a you know, a 242 00:13:07,120 --> 00:13:09,199 Speaker 1: French meal, and other times you want to burger in 243 00:13:09,280 --> 00:13:12,760 Speaker 1: your in your gym shorts, right, and it's all food, right, 244 00:13:12,840 --> 00:13:14,839 Speaker 1: And so golf, I think is the same thing. So 245 00:13:15,000 --> 00:13:19,000 Speaker 1: we welcome you know, tough golf drive shack that's great 246 00:13:19,080 --> 00:13:21,360 Speaker 1: in their pathways to the game. That the boom that 247 00:13:21,440 --> 00:13:24,599 Speaker 1: we're seeing in part three courses around the country is 248 00:13:24,720 --> 00:13:29,360 Speaker 1: very encouraging. Um uh, you know, so make golf your 249 00:13:29,440 --> 00:13:32,880 Speaker 1: thing is all about? Um, how do we consume it? 250 00:13:33,000 --> 00:13:35,240 Speaker 1: You know, if there's certain places where there's going to 251 00:13:35,280 --> 00:13:37,280 Speaker 1: be music on the range and music in the cards, 252 00:13:37,360 --> 00:13:40,199 Speaker 1: and that's great, that's golf. And there's other places, you 253 00:13:40,280 --> 00:13:42,719 Speaker 1: know where it's going to be you know, sort of 254 00:13:42,760 --> 00:13:46,679 Speaker 1: more traditional and that's great. Um. So you know, we're 255 00:13:46,720 --> 00:13:49,320 Speaker 1: about sort of encouraging everybody to give it a shot. 256 00:13:49,440 --> 00:13:51,679 Speaker 1: Golf right now maybe for the first time in its 257 00:13:51,760 --> 00:13:55,319 Speaker 1: life except you know, back in in Scotland and the 258 00:13:55,559 --> 00:13:57,840 Speaker 1: in the you know, when the old course was opening up. 259 00:13:58,160 --> 00:14:02,199 Speaker 1: Golf is cool, right, like it's it's it's it's acceptable, 260 00:14:02,400 --> 00:14:06,079 Speaker 1: right and for for everybody, you know, somebody you know, 261 00:14:06,080 --> 00:14:08,760 Speaker 1: if there's places where you're gonna wear a hoodie, fantastic, 262 00:14:08,960 --> 00:14:12,280 Speaker 1: you know, play the game and so, um, we're just 263 00:14:12,320 --> 00:14:15,920 Speaker 1: trying to encourage it in in every form that we can. 264 00:14:16,320 --> 00:14:18,920 Speaker 1: In our you know, our twenty eight thousand are out 265 00:14:18,960 --> 00:14:21,680 Speaker 1: there to help people get better at the game, to 266 00:14:22,160 --> 00:14:26,080 Speaker 1: introduce them to it's not it's not just about being welcoming. 267 00:14:26,160 --> 00:14:30,160 Speaker 1: It's actually invitational. We want to go find new players. Um. 268 00:14:30,760 --> 00:14:34,120 Speaker 1: You know, we want to restore municipal golf to m 269 00:14:34,400 --> 00:14:37,680 Speaker 1: to courses so that people can have access, but also 270 00:14:37,800 --> 00:14:40,760 Speaker 1: build you know, urban golf parks that that introduced people 271 00:14:40,800 --> 00:14:42,400 Speaker 1: in a in a in a you know sort of 272 00:14:42,680 --> 00:14:46,000 Speaker 1: a more um you know beginning kind of way. So 273 00:14:46,880 --> 00:14:49,040 Speaker 1: it's in every form, you know, I think we've spent 274 00:14:49,800 --> 00:14:54,720 Speaker 1: a few decades kind of making it more complicated, more harder. 275 00:14:55,000 --> 00:14:56,760 Speaker 1: You know, I think there was an emphasis on hard 276 00:14:56,800 --> 00:14:59,120 Speaker 1: golf course is as opposed to like happy golf course 277 00:14:59,200 --> 00:15:01,480 Speaker 1: is u uh and that you know it was sort 278 00:15:01,480 --> 00:15:04,600 Speaker 1: of impenetrable, right, and it was it was intimidating to 279 00:15:04,920 --> 00:15:07,240 Speaker 1: try to figure out the game. We're going to break 280 00:15:07,280 --> 00:15:10,960 Speaker 1: all that down and make it, um, make it something 281 00:15:11,040 --> 00:15:15,320 Speaker 1: that again is welcoming. And if you know, the first 282 00:15:15,360 --> 00:15:17,680 Speaker 1: time somebody sets foot in the golf course, we're going 283 00:15:17,720 --> 00:15:19,400 Speaker 1: to make sure they have a great experience because we 284 00:15:19,480 --> 00:15:23,080 Speaker 1: wanted to come back. Um. And you know, it doesn't 285 00:15:23,120 --> 00:15:25,800 Speaker 1: matter what you shoot as long as you you know, 286 00:15:25,920 --> 00:15:28,840 Speaker 1: have a good time and and uh and you're with 287 00:15:29,000 --> 00:15:30,520 Speaker 1: people you want to be in a place you want 288 00:15:30,520 --> 00:15:33,480 Speaker 1: to be. Right. We don't know that about the game, right, 289 00:15:33,520 --> 00:15:37,200 Speaker 1: And nobody cares what you shot except for you, Um, 290 00:15:37,400 --> 00:15:39,320 Speaker 1: as long as you're fun to play with, right, and 291 00:15:39,560 --> 00:15:41,440 Speaker 1: and that's you know, we just got to get people 292 00:15:41,480 --> 00:15:44,360 Speaker 1: to to be thinking, you know that way more than 293 00:15:44,720 --> 00:15:46,800 Speaker 1: you know. I gotta break a d today, right, which 294 00:15:46,880 --> 00:15:49,920 Speaker 1: is appropriate at certain times, but um, but it isn't 295 00:15:50,040 --> 00:15:52,240 Speaker 1: you know everything about golf, Well, we care about what 296 00:15:52,400 --> 00:15:55,480 Speaker 1: Lynchy shoots just so we can make fun of Let's 297 00:15:55,480 --> 00:15:59,560 Speaker 1: be let's be honest here, like there is a certain 298 00:15:59,640 --> 00:16:05,480 Speaker 1: benefit to knowing what people shoot, right Lincha. To be clear, 299 00:16:05,880 --> 00:16:16,640 Speaker 1: I could care less okay dot com anybody unless you're 300 00:16:16,680 --> 00:16:20,360 Speaker 1: my partner that I care right or there's money on 301 00:16:20,440 --> 00:16:23,760 Speaker 1: the are you are you're betting with him and playing? Yeah? 302 00:16:23,880 --> 00:16:25,680 Speaker 1: And by the way, you know you bring up betting, 303 00:16:25,720 --> 00:16:27,720 Speaker 1: which has always been a you know, part of the 304 00:16:28,080 --> 00:16:31,600 Speaker 1: fun of golf. You know, it's recreationally obviously, um, you know, 305 00:16:31,680 --> 00:16:34,320 Speaker 1: we think the new uh you know, we're we're having 306 00:16:34,880 --> 00:16:37,840 Speaker 1: gaming at the PGA Championship the first time this week 307 00:16:37,920 --> 00:16:42,040 Speaker 1: and agreement with im j Arena in the PGA Tour, 308 00:16:42,360 --> 00:16:45,040 Speaker 1: and we're really excited about it because we think that's 309 00:16:45,080 --> 00:16:48,520 Speaker 1: another you know, hook to get new people into the game. Right. 310 00:16:48,960 --> 00:16:52,760 Speaker 1: It's you know, it's it's the magic of of um, 311 00:16:53,160 --> 00:16:55,640 Speaker 1: you know, fantasy football and Draft Kings and everything else 312 00:16:55,680 --> 00:16:58,800 Speaker 1: that's going on out there, and golf is a perfect 313 00:16:59,200 --> 00:17:03,440 Speaker 1: um vehicle for that, right because there's there's endless possibilities 314 00:17:03,520 --> 00:17:07,800 Speaker 1: to be ultimately and so it is, um you know, 315 00:17:07,840 --> 00:17:10,440 Speaker 1: I'm really excited about that. And as a creator of 316 00:17:10,600 --> 00:17:16,680 Speaker 1: fans um which in a younger generation that that you know, 317 00:17:16,800 --> 00:17:19,840 Speaker 1: it appeals to UH and then hopefully that's a gateway 318 00:17:19,880 --> 00:17:24,200 Speaker 1: towards participation as well. Well. Obviously your banking experience also 319 00:17:24,280 --> 00:17:26,960 Speaker 1: gave you the vulcan mind milk, because that's exactly the 320 00:17:27,040 --> 00:17:29,320 Speaker 1: way I was going to ask for the next question. 321 00:17:29,840 --> 00:17:32,200 Speaker 1: So I'm going to ask another question, and it does 322 00:17:32,280 --> 00:17:35,560 Speaker 1: involve your banking experience. What knowledge because you were the 323 00:17:35,640 --> 00:17:40,280 Speaker 1: former see the former CEO of Deutsche Bank America's that knowledge. 324 00:17:40,800 --> 00:17:44,159 Speaker 1: How does that carry over to what you're doing today? 325 00:17:44,400 --> 00:17:48,479 Speaker 1: And what nuggets can you pick out of that from 326 00:17:48,560 --> 00:17:52,960 Speaker 1: your past to to today's job that you have. That's 327 00:17:53,000 --> 00:17:55,840 Speaker 1: a that's a nice question, and it um, you know, 328 00:17:55,960 --> 00:17:58,639 Speaker 1: you have to we also to forget and stuff right 329 00:17:59,000 --> 00:18:02,680 Speaker 1: as well as remember stuff because it's you know, it 330 00:18:02,800 --> 00:18:05,080 Speaker 1: is it is a different world, and you don't you know, 331 00:18:05,200 --> 00:18:07,560 Speaker 1: haven't grown up in that world. You know, you you 332 00:18:07,640 --> 00:18:11,360 Speaker 1: know by us most as you sort of have experienced everything, 333 00:18:11,560 --> 00:18:15,560 Speaker 1: but um, and here you know, you've got to know 334 00:18:15,720 --> 00:18:18,320 Speaker 1: what you don't know and and and be very open 335 00:18:18,359 --> 00:18:21,240 Speaker 1: to learn, which is part of the appeal to me, frankly, 336 00:18:21,359 --> 00:18:24,520 Speaker 1: is to to understand a whole new business. UM. And 337 00:18:24,680 --> 00:18:27,840 Speaker 1: so you know a big difference here is that we're 338 00:18:27,880 --> 00:18:30,520 Speaker 1: a mission based organization. Right. We have twenty eight thousand. 339 00:18:30,640 --> 00:18:34,159 Speaker 1: Our Our mission is to grow the game, um and 340 00:18:34,400 --> 00:18:37,080 Speaker 1: to serve our members. Right. And if I can make 341 00:18:37,800 --> 00:18:41,320 Speaker 1: twenty eight thousand lives better, UM, I'll you know, hopefully 342 00:18:41,359 --> 00:18:43,959 Speaker 1: make millions of lives better through this beautiful game, right, 343 00:18:44,040 --> 00:18:46,800 Speaker 1: which I think is worthy and has done more for 344 00:18:46,960 --> 00:18:49,879 Speaker 1: me than you know I could have ever imagined in 345 00:18:50,080 --> 00:18:55,280 Speaker 1: terms of relationships and lessons learned and relationships with my children. 346 00:18:55,400 --> 00:18:57,720 Speaker 1: Who are you know, you spend an enormous amount of 347 00:18:57,760 --> 00:19:00,360 Speaker 1: time you know in the game with you think I'd 348 00:19:00,400 --> 00:19:04,680 Speaker 1: be better, but I'm not. Um, but it um you know. 349 00:19:04,880 --> 00:19:07,520 Speaker 1: So so that's a bit of the difference in terms 350 00:19:07,560 --> 00:19:13,239 Speaker 1: of the similarities. UM is Uh, you know, leadership is leadership, right, 351 00:19:13,280 --> 00:19:15,520 Speaker 1: and I'm not either good at that or not. I've 352 00:19:15,600 --> 00:19:18,959 Speaker 1: lived through, you know, sadly through a few crisis right 353 00:19:19,080 --> 00:19:22,080 Speaker 1: we uh doutcha bank we uh you know not eleven 354 00:19:22,160 --> 00:19:24,920 Speaker 1: We we had a building that um you had a 355 00:19:25,040 --> 00:19:29,000 Speaker 1: twenty five stood uh story gash ripped in it and 356 00:19:29,320 --> 00:19:31,479 Speaker 1: uh you know at six thousand people in there when 357 00:19:31,520 --> 00:19:34,080 Speaker 1: the first plane hit and you know, I got them 358 00:19:34,240 --> 00:19:37,440 Speaker 1: all out, but lost you know, lots of friends in 359 00:19:37,480 --> 00:19:40,880 Speaker 1: the process, and so pigging out from underneath that UM 360 00:19:41,320 --> 00:19:43,240 Speaker 1: at number one and the other. You know, the financial 361 00:19:43,280 --> 00:19:46,440 Speaker 1: crisis was another existential moment right where I was trying 362 00:19:46,480 --> 00:19:49,400 Speaker 1: to run a bank as the world was crumbling. UM. 363 00:19:49,440 --> 00:19:51,399 Speaker 1: And you realize that they're not all the same. But 364 00:19:51,520 --> 00:19:55,960 Speaker 1: the playbook of how do I get through crisis is 365 00:19:56,080 --> 00:19:57,960 Speaker 1: you know one is your main calm at all times? 366 00:19:58,080 --> 00:20:00,320 Speaker 1: Kind of you know Sully the pilot of Land of 367 00:20:00,359 --> 00:20:03,159 Speaker 1: the playing in the in the Hudson River kind of 368 00:20:03,240 --> 00:20:06,359 Speaker 1: talked about that, UM, you know, ninety seconds to make 369 00:20:06,400 --> 00:20:09,879 Speaker 1: all those decisions. And instead of being calm first, but 370 00:20:10,960 --> 00:20:15,280 Speaker 1: you using your brain but uh and being smart but 371 00:20:15,480 --> 00:20:20,200 Speaker 1: more important being um, being human and worrying about the 372 00:20:20,240 --> 00:20:24,159 Speaker 1: people most UM and having a soul. And then how 373 00:20:24,200 --> 00:20:26,800 Speaker 1: do you get everybody the other side of this thing? Right? 374 00:20:26,920 --> 00:20:29,320 Speaker 1: How do you how do you help UM? How do 375 00:20:29,400 --> 00:20:31,920 Speaker 1: you sort of make sure financially and every other way 376 00:20:32,040 --> 00:20:35,200 Speaker 1: your institution you're in charge of is is going to 377 00:20:35,240 --> 00:20:38,600 Speaker 1: be stable? Um? And then how do you help all 378 00:20:38,640 --> 00:20:43,359 Speaker 1: your stakeholders, whether they be your corporate sponsors, are members UM, 379 00:20:43,640 --> 00:20:45,840 Speaker 1: others in the industry. You know, how do you how 380 00:20:45,880 --> 00:20:47,480 Speaker 1: do you get them to the side, And it's makes 381 00:20:47,480 --> 00:20:51,360 Speaker 1: an answer. Each one has a slightly different answer, UM. 382 00:20:51,640 --> 00:20:54,040 Speaker 1: But at the end of the day, UM, if you 383 00:20:54,400 --> 00:20:57,800 Speaker 1: take the approach that occursis is obviously a challenge, but 384 00:20:57,920 --> 00:21:00,679 Speaker 1: it's also an opportunity. It's an opportunity to learn more 385 00:21:00,720 --> 00:21:04,400 Speaker 1: about yourself, more about your institution, to clean up things 386 00:21:04,480 --> 00:21:08,800 Speaker 1: that probably never made sense to UH, to think your 387 00:21:08,840 --> 00:21:11,600 Speaker 1: culture stronger because you in a crisis, you that blow 388 00:21:11,720 --> 00:21:14,840 Speaker 1: up and you get closer together. UM. And you know 389 00:21:15,680 --> 00:21:18,119 Speaker 1: that's how you behave in a crisis is what is 390 00:21:18,200 --> 00:21:21,600 Speaker 1: kind of create you know brand and your your generational 391 00:21:21,680 --> 00:21:24,600 Speaker 1: brand for for a long time. And I like to 392 00:21:24,720 --> 00:21:27,240 Speaker 1: think that that's what we did. We worked hard to 393 00:21:27,600 --> 00:21:29,680 Speaker 1: you know, sort of get everybody out of the side. 394 00:21:29,720 --> 00:21:32,119 Speaker 1: They are great partners with everybody we would We didn't 395 00:21:32,160 --> 00:21:35,120 Speaker 1: lose partners at all. In fact, we gained some. Our 396 00:21:35,160 --> 00:21:38,600 Speaker 1: relationships are stronger across the industry because it's been through 397 00:21:39,320 --> 00:21:41,440 Speaker 1: a tough time and we've talked about golf ink and 398 00:21:41,480 --> 00:21:44,320 Speaker 1: all the things that we can do together that are 399 00:21:44,400 --> 00:21:48,160 Speaker 1: much more powerful than any of the individual UH institutions 400 00:21:48,359 --> 00:21:52,240 Speaker 1: or bodies. UM. And uh. And I think as a result, 401 00:21:52,440 --> 00:21:56,760 Speaker 1: our brand is better, our our finances are solid um 402 00:21:57,080 --> 00:22:00,199 Speaker 1: as you know, are are as good or better than 403 00:22:00,280 --> 00:22:03,280 Speaker 1: we start when we started the crisis. Um. So I 404 00:22:03,520 --> 00:22:06,560 Speaker 1: you know, I feel like we've we've you know, risen 405 00:22:06,600 --> 00:22:09,560 Speaker 1: to a challenge and use it as an opportunity. Um. 406 00:22:09,760 --> 00:22:13,240 Speaker 1: And I'd say you know that, um, that comes from 407 00:22:13,600 --> 00:22:17,760 Speaker 1: you my thirty odd years of you know, in banking 408 00:22:17,840 --> 00:22:21,760 Speaker 1: and running running institutions. Um. You know people with people 409 00:22:22,119 --> 00:22:26,240 Speaker 1: and uh. And you know partners and partners and and 410 00:22:26,480 --> 00:22:28,680 Speaker 1: it's a time, you know, to be the best possible 411 00:22:28,840 --> 00:22:32,080 Speaker 1: person and partner you can be when it matters most. 412 00:22:32,359 --> 00:22:35,359 Speaker 1: And so that's the lesson of the last kind of 413 00:22:35,440 --> 00:22:38,440 Speaker 1: year and a half for me for sure. All Right, Sethan, 414 00:22:38,440 --> 00:22:40,760 Speaker 1: I'm gonna tee you up right here. PJ of America, 415 00:22:40,760 --> 00:22:44,919 Speaker 1: along with the European Tour, hosts the Ryder Cup in September. 416 00:22:46,560 --> 00:22:48,560 Speaker 1: Let it go, let it rip. Tell everybody what's going 417 00:22:48,600 --> 00:22:52,440 Speaker 1: to be happening that's not been happening in other golf courses. Yeah. 418 00:22:52,560 --> 00:22:55,920 Speaker 1: Well look we um, we couldn't be more excited about September. 419 00:22:56,080 --> 00:22:59,280 Speaker 1: We Uh, it was it was one of the challenges 420 00:22:59,320 --> 00:23:02,600 Speaker 1: of last year. Was pushing it back a year was 421 00:23:03,440 --> 00:23:05,960 Speaker 1: you know, it was a hard decision because we know 422 00:23:06,080 --> 00:23:10,040 Speaker 1: we were holding fanless experiences, but we didn't think the 423 00:23:10,119 --> 00:23:12,200 Speaker 1: Ryder Cup about fans was a Ryder cup. You know, 424 00:23:12,280 --> 00:23:17,520 Speaker 1: it's based on sort of tribalism of of rooting for 425 00:23:17,560 --> 00:23:21,000 Speaker 1: your country or rooting for your continent, and um, that's 426 00:23:21,040 --> 00:23:24,119 Speaker 1: an essential part of the whole thing, you know, the 427 00:23:24,400 --> 00:23:26,200 Speaker 1: essence of the whole thing. And so we worked with 428 00:23:26,280 --> 00:23:28,680 Speaker 1: the tour and it was complicated in the sense of, 429 00:23:28,760 --> 00:23:32,240 Speaker 1: you know, we're working schedules all last year to try 430 00:23:32,240 --> 00:23:34,920 Speaker 1: and get the four Majors in and as much of 431 00:23:34,960 --> 00:23:37,639 Speaker 1: the PGA tour and Effects Cup and everything else. Um, 432 00:23:37,840 --> 00:23:39,639 Speaker 1: but we have a tour as a thing called the 433 00:23:39,680 --> 00:23:42,000 Speaker 1: Presidents Cup, which was scheduled for this year, and obviously 434 00:23:42,080 --> 00:23:45,200 Speaker 1: can't do those in the same year, And so we 435 00:23:45,320 --> 00:23:47,720 Speaker 1: got them and as one of our great partners to 436 00:23:47,880 --> 00:23:49,640 Speaker 1: roll back a year, and we rolled back a year 437 00:23:50,200 --> 00:23:52,240 Speaker 1: so that we can have a real Ryder Cup. And 438 00:23:52,560 --> 00:23:56,119 Speaker 1: we're excited that we think we're we're you know, working 439 00:23:56,200 --> 00:23:59,680 Speaker 1: obviously with the state and local officials and watching everything 440 00:23:59,760 --> 00:24:01,399 Speaker 1: we in and talking to our own health care of 441 00:24:02,280 --> 00:24:06,920 Speaker 1: experts and and working with the CDC and everybody else 442 00:24:07,040 --> 00:24:11,040 Speaker 1: to um to try and hold a full fan experience 443 00:24:11,200 --> 00:24:13,960 Speaker 1: in uh that Whistling Straits this September. And we think, 444 00:24:14,680 --> 00:24:16,879 Speaker 1: we're really hopeful that that will happen. Um. If we 445 00:24:16,920 --> 00:24:19,800 Speaker 1: don't quite get the full it'll be, it'll be very close. 446 00:24:20,200 --> 00:24:24,160 Speaker 1: Uh and um, you know we uh, you know there's 447 00:24:24,200 --> 00:24:28,000 Speaker 1: a between you. I think in terms of reopening from 448 00:24:28,040 --> 00:24:31,240 Speaker 1: a unise perspective, things are gonna start happening really fast, 449 00:24:31,280 --> 00:24:32,960 Speaker 1: and they have over the last couple of weeks. And 450 00:24:33,200 --> 00:24:37,080 Speaker 1: and we sort of hold oh it ourselves frankly, um 451 00:24:37,320 --> 00:24:39,200 Speaker 1: to you know, kind of come out of this thing 452 00:24:39,320 --> 00:24:42,879 Speaker 1: as as as strong as we you know, as quickly 453 00:24:42,920 --> 00:24:46,879 Speaker 1: I suppose and intelligently and responsibly, but as as we 454 00:24:47,119 --> 00:24:49,600 Speaker 1: kind of went into it, um. And I think it 455 00:24:49,640 --> 00:24:52,920 Speaker 1: would be an amazing exclamation point to a year. UM. 456 00:24:53,359 --> 00:24:56,960 Speaker 1: And now it is the coolest thing involved. It really is. 457 00:24:57,119 --> 00:24:59,720 Speaker 1: And you've ever been to one but that first, you know, 458 00:25:00,040 --> 00:25:03,720 Speaker 1: autumn at the first tea and the first day, you know, 459 00:25:04,040 --> 00:25:07,199 Speaker 1: which is it's usually you know, uh lebron hit one 460 00:25:07,280 --> 00:25:09,560 Speaker 1: at the at the buzzard, but you know it's it 461 00:25:09,760 --> 00:25:13,440 Speaker 1: really is. That's that's the moment of Ryder Cup, and um, 462 00:25:13,640 --> 00:25:17,240 Speaker 1: we think you know, particularly the Olympics, which are obviously 463 00:25:17,240 --> 00:25:20,080 Speaker 1: an amazing that maybe the greatest in you know, in 464 00:25:20,160 --> 00:25:22,600 Speaker 1: the world of sports. Um, it's going to be a 465 00:25:22,680 --> 00:25:25,440 Speaker 1: bit odd this year, right it It won't be you know, 466 00:25:25,520 --> 00:25:27,359 Speaker 1: an Olympics in the way that we think you know 467 00:25:27,560 --> 00:25:30,440 Speaker 1: of them in terms of fans and people traveling through it, 468 00:25:30,480 --> 00:25:33,520 Speaker 1: et etcetera. But the Ryder Cup we think can be that. 469 00:25:33,880 --> 00:25:37,520 Speaker 1: And so it really will be a celebration hopefully at 470 00:25:37,520 --> 00:25:40,320 Speaker 1: the end of um, you know what's this nightmare and 471 00:25:41,040 --> 00:25:44,320 Speaker 1: and uh in the celebration of golf having land through 472 00:25:44,400 --> 00:25:49,320 Speaker 1: the pandemic, both from a viewing perspective and professional perspective 473 00:25:49,359 --> 00:25:52,520 Speaker 1: as well as as well as participation. I'm really proud 474 00:25:52,600 --> 00:25:55,240 Speaker 1: of the game and how it's uh kind of stepped 475 00:25:55,320 --> 00:25:59,399 Speaker 1: up in business vehicle for for good um in this 476 00:25:59,680 --> 00:26:01,840 Speaker 1: and and we think the Ryder Cup again can be 477 00:26:02,640 --> 00:26:06,119 Speaker 1: that incredible exclamation point um at the end of you know, 478 00:26:06,320 --> 00:26:10,080 Speaker 1: along a long year and a half. Yeah, well, Seth's 479 00:26:10,160 --> 00:26:12,440 Speaker 1: we really really appreciate your time. We know it's a 480 00:26:12,440 --> 00:26:16,560 Speaker 1: super busy week. All the best with this and everything 481 00:26:16,720 --> 00:26:20,240 Speaker 1: that is to come as golf as Lynchy and you 482 00:26:20,440 --> 00:26:23,880 Speaker 1: have talked about here and before, you know, really has 483 00:26:23,960 --> 00:26:27,119 Speaker 1: been part of the way that we've gotten through this, 484 00:26:27,320 --> 00:26:30,280 Speaker 1: and so we're excited to see what comes next. We 485 00:26:30,359 --> 00:26:33,560 Speaker 1: really appreciate best of luck. Yeah, we're excited. You know, 486 00:26:33,640 --> 00:26:36,920 Speaker 1: it's a billion dollar business with two million people working 487 00:26:36,960 --> 00:26:39,760 Speaker 1: in it and uh if we're hard to help a 488 00:26:39,840 --> 00:26:42,280 Speaker 1: lot of other people this year, and we're looking forward to, 489 00:26:43,080 --> 00:26:45,280 Speaker 1: you know, making that a much bigger number. And on 490 00:26:45,480 --> 00:26:48,920 Speaker 1: both ends. So appreciate you guys, Karen and tune in 491 00:26:48,960 --> 00:26:50,879 Speaker 1: this weekend. It's going to be great theater. This is 492 00:26:50,920 --> 00:26:53,760 Speaker 1: an amazing place. This is the Bloomberg Business of Sports 493 00:26:53,840 --> 00:26:56,760 Speaker 1: podcast on Michael Bar. You can follow me on Twitter 494 00:26:56,880 --> 00:26:59,239 Speaker 1: at Big Bar Sports and I'm Mike Lynch. You can 495 00:26:59,240 --> 00:27:02,400 Speaker 1: follow me at link g w CVB and I'm Jason Kelly. 496 00:27:02,440 --> 00:27:04,520 Speaker 1: Follow me at Jason Kelly News. We're here each and 497 00:27:04,560 --> 00:27:08,080 Speaker 1: every Monday, Wednesday and Thursday exploring the world of money 498 00:27:08,240 --> 00:27:11,399 Speaker 1: and sports. You're listening to Bloomberg Business of Sports on 499 00:27:11,480 --> 00:27:15,200 Speaker 1: Bloomberg Radio around the world and online wherever you get 500 00:27:15,240 --> 00:27:15,960 Speaker 1: your podcasts.