WEBVTT - ESG Funds Are Finding It's Not Easy Being Green

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<v Speaker 1>If you don't know what greenwashing is, you will by

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<v Speaker 1>the end of this episode. On today's Parts per Billion,

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<v Speaker 1>we're talking about the SEC targeting allegedly environmentally friendly funds

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<v Speaker 1>that are allegedly greenwashed, with the attorneys who are defending

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<v Speaker 1>those funds. Hello, and welcome back once again to Parts

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<v Speaker 1>per Billion Environmental podcast from Bloomberg Law. I'm your host,

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<v Speaker 1>David Schultz. So today's another e s G episode. It's

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<v Speaker 1>a topic we love talking about, and according to our analytics,

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<v Speaker 1>you also love hearing about for those not in the know.

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<v Speaker 1>E s G stands for Environmental, Social and governance. It's

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<v Speaker 1>a tag that a lot of Wall Street funds have

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<v Speaker 1>been adopting recently, touting that they only invest in companies

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<v Speaker 1>that are good for the environment, have a positive social impact,

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<v Speaker 1>and or have humane corporate government structures. But as we've

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<v Speaker 1>talked about in the past, those are all pretty subjective metrics,

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<v Speaker 1>and both investors and activists have started to worry that

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<v Speaker 1>just because the mutual fund calls itself e s G

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<v Speaker 1>doesn't mean it actually is. These worries have risen in

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<v Speaker 1>tandem with the rise of e s G investing itself.

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<v Speaker 1>Blomberg Intelligence estimates that by the end of this year,

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<v Speaker 1>forty one trillion dollars will be managed by a fund

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<v Speaker 1>that advertises itself as e s G. So clearly there

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<v Speaker 1>are a lot of people who want to invest this

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<v Speaker 1>way and they want to get what they're paying for.

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<v Speaker 1>That's where the SEC steps in. In recent weeks, the

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<v Speaker 1>agency has proposed regulations that would require e s G

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<v Speaker 1>funds to report the carbon footprints of the companies they

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<v Speaker 1>invest in. Also, possibly more significantly, the SEC settled an

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<v Speaker 1>enforcement claim against B and Y Melonto the tune of

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<v Speaker 1>one point five million dollars over allegations to the bank

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<v Speaker 1>misled investors on some of its E s G products.

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<v Speaker 1>It's a tricky time to be in the green investing business,

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<v Speaker 1>and the tricky times lawyers become really important. We're gonna

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<v Speaker 1>be hearing from two lawyers who represent the financial services

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<v Speaker 1>folks trying to give investors what they want without running

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<v Speaker 1>a foul of the SEC, George Rain and Robert Skinner

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<v Speaker 1>with the firm Ropes and Gray, and they spoke with

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<v Speaker 1>Bloomberg Laws Andrew Bonis about what this new aggressive stance

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<v Speaker 1>from the SEC means for their clients. Or started off

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<v Speaker 1>by talking about what he and his colleagues are telling

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<v Speaker 1>nervous E SG fund managers right now. I think the

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<v Speaker 1>main message we're giving to clients these days is that

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<v Speaker 1>the fears and concerns they had previously based on SEC

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<v Speaker 1>examinations and public statements are now all the more present

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<v Speaker 1>and all the more important. That the expected actions that

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<v Speaker 1>the SEC was going to make are now being made.

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<v Speaker 1>So we've seen the first watershed enforcement case on an

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<v Speaker 1>E s G disclosure matter, and we're seeing real rulemaking

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<v Speaker 1>that's coming out that has teeth both as two names

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<v Speaker 1>of funds as well as specific disclosures. And all the

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<v Speaker 1>expectations are that this will be fast tracked and some

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<v Speaker 1>variation on the rules will make their way into the

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<v Speaker 1>position of being final rules over the coming months. But

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<v Speaker 1>I've be interested rob your perspective on the You know,

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<v Speaker 1>there are to two points there. One is there the

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<v Speaker 1>immediate response to a worsement action, which is which is

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<v Speaker 1>the flag that's up. Obviously, the rules are proposed and

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<v Speaker 1>rule proposals required comment um, so that and we'll have

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<v Speaker 1>a fair fair period of time for implementation before the

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<v Speaker 1>compliance is required. So I think first and foremost were

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<v Speaker 1>saying talk to people like Rob Skinner about why they

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<v Speaker 1>should be could be concerned in the very present moment,

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<v Speaker 1>but long before we have final rules. The timing of

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<v Speaker 1>the enforcement action against a mutual fund advisor you can't

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<v Speaker 1>have been coincidental, right. It preceded the issuance that they

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<v Speaker 1>proposed rule in thement by two days um and strikes

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<v Speaker 1>us as a pretty vivid prelude UM as to the

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<v Speaker 1>enforcement agenda that's going to accompany the implementation of the rules,

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<v Speaker 1>whatever those rules might be. UM and And frankly, it's

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<v Speaker 1>the approach taken in that enforcement action UH causes us

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<v Speaker 1>some real concern about UM how aggressive the staff intends

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<v Speaker 1>to pursue UM what it deems to be greenwashing. I'll

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<v Speaker 1>start with the premise that I feel like the claims

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<v Speaker 1>of of widespread greenwashing that we see in a lot

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<v Speaker 1>of the SEC's rhetoric recently UH to be pretty overblown.

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<v Speaker 1>But if the SEC UM is prepared to UM enforce

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<v Speaker 1>rules and read fund disclosures through a lens UH that

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<v Speaker 1>is affected by their view of how E s G

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<v Speaker 1>and sustainable and green funds ought to be run rather

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<v Speaker 1>than through the traditional lens of let's see whether or

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<v Speaker 1>not the disclosures fairly describe how they are being run. UM.

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<v Speaker 1>It may open up a lot of uh, you know,

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<v Speaker 1>enforcement exposure UM based upon you know, the staff's views

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<v Speaker 1>regarding what funds should look like. You know what I

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<v Speaker 1>what I went again too, is do you do you

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<v Speaker 1>think the b N Y Melan case could have a

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<v Speaker 1>chilling effect on funds that are thinking about employing E

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<v Speaker 1>s G strategies. Well, let me say, I certainly hope not.

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<v Speaker 1>At the end of the day. Uh, the law requires

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<v Speaker 1>that a supposed misrepresentation or omission in fund disclosures be

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<v Speaker 1>material in order to make out a violation of the

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<v Speaker 1>securities laws. And that means that you know that there

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<v Speaker 1>is a substantial likelihood that it would affect the decision

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<v Speaker 1>of a reasonable investor um in light of all of

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<v Speaker 1>the information available, the total mix of information. Frankly, the

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<v Speaker 1>recent enforcement action strikes us as a reach. If the

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<v Speaker 1>staff is prepared to pursue those kinds of theories consistently

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<v Speaker 1>and aggressively, it is certainly a possibility this this will

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<v Speaker 1>be chilling. Building on that the b N Y Melan

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<v Speaker 1>case was certainly selected not just for timing but also

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<v Speaker 1>for content, the fact that it was hitting only the

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<v Speaker 1>primary advisor to a fund, and they didn't hit the

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<v Speaker 1>subadvisor and only hit the advisor as they were organizing

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<v Speaker 1>their complex um the fact that it was really about

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<v Speaker 1>ambiguous language rather than actively misleading language. It was more

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<v Speaker 1>sort of sloppiness as to the to the delineation of

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<v Speaker 1>which funded with what aspect of of E s G

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<v Speaker 1>incorporation into the process, that that was the focus here

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<v Speaker 1>than it was any notion that there was active greenwashing

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<v Speaker 1>or someone uh intentionally misrepresenting. But but that's sort of

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<v Speaker 1>the point of this shot across the bow. Ultimately, the

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<v Speaker 1>content of this enforcement action is consistent with what we've

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<v Speaker 1>been seeing, and we've an advising clients in the day

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<v Speaker 1>to day examination process with the SEC Division of Examinations,

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<v Speaker 1>where the questions they're getting on the E s G

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<v Speaker 1>fund are very much focused on do you have a

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<v Speaker 1>process in place to make sure you've ticked and tied

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<v Speaker 1>every single statement with an E s G activity that's

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<v Speaker 1>being overseen and documented. Every time you're saying you you

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<v Speaker 1>have any kind of involvement of E s G, how

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<v Speaker 1>do you know that you're actually doing it? It's this

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<v Speaker 1>sort of be very clear of say what you do,

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<v Speaker 1>do what you say, but really tying it in almost

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<v Speaker 1>with compliance policies and procedures, and so it's it's very

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<v Speaker 1>much what the examination staff has been pushing for quite

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<v Speaker 1>some time and which frankly a lot of our clients

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<v Speaker 1>are spending a lot of time trying to be responsive to.

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<v Speaker 1>So before before you saw, before this case came out,

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<v Speaker 1>you saw your clients for seeing an uptick of interest

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<v Speaker 1>from examinations and and E s G. So this was

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<v Speaker 1>sort of you saw you saw something like this could

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<v Speaker 1>be coming U. How aggressive has those like hamination has

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<v Speaker 1>been and what can you talk a little bit about

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<v Speaker 1>that The examinations have been ongoing for several years and

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<v Speaker 1>we've been tracking kind of tweaks to the standard request list.

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<v Speaker 1>Uh that that the that the exam staff has been

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<v Speaker 1>out with UM it's been a very technical, rigorous process.

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<v Speaker 1>Anytime they see anything that's E s G related that

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<v Speaker 1>you'll get a set of specific questions. Uh. And and

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<v Speaker 1>there's a focus on really getting to a compliance oversight

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<v Speaker 1>role with respect to what previously and frankly reasonably was

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<v Speaker 1>or could be seen as a a part of the

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<v Speaker 1>investment process. You don't have compliance officers going through with

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<v Speaker 1>a compliance policy to tell whether someone is thinks that

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<v Speaker 1>something will grow quickly or slowly, or has a value

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<v Speaker 1>tilt or some sort of you know, these aspects of

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<v Speaker 1>the process s they can't get inside the heads of

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<v Speaker 1>the portfolio managers. With E s G. It's in a

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<v Speaker 1>different category almost. Um. It's the The expectation on exam

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<v Speaker 1>has been that you have to have a process that

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<v Speaker 1>links any statement about E s G to what's actually

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<v Speaker 1>happening on the ground and have some kind of oversight

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<v Speaker 1>over it. It hasn't helped from the regulatory side of

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<v Speaker 1>things that a number of managers have taken existing funds

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<v Speaker 1>and rebranded them with an E s G tilt, which

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<v Speaker 1>immediately gets to the word of the day, which is greenwashing. Um.

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<v Speaker 1>And I will also note that in the SEC proposing

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<v Speaker 1>release for the new advisor and fund disclosures where greenwashing

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<v Speaker 1>comes up in the second paragraph, So it's there right

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<v Speaker 1>at the front. And I take it this is not

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<v Speaker 1>going to be a one off case for the SEC.

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<v Speaker 1>This d N Y mel and one that they're they're

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<v Speaker 1>just likely more more to come. But what what do

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<v Speaker 1>you expect future litigation to look like in this area? Well,

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<v Speaker 1>I mean, one thing that is remarkable about the settlement

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<v Speaker 1>order is the staff ultimately concludes that investors could have

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<v Speaker 1>been misled by what the fund disclosures implied or suggested.

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<v Speaker 1>Two extrapolate from that conclusion to something being materially misleading. Um,

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<v Speaker 1>it's pretty extraordinary and we think not in keeping with

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<v Speaker 1>with um, you know, the traditional legal standards of materiality

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<v Speaker 1>when when enforcing the securities laws. So if you overlay

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<v Speaker 1>that approach, UM, if the staff is going to be

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<v Speaker 1>you know, using a screen about about what somebody could

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<v Speaker 1>have found misleading in isolation, rather than looking at the

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<v Speaker 1>entirements of information available to the to the to the investor,

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<v Speaker 1>and and apply that screen to all of the new

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<v Speaker 1>rules that are about to issue. There are a lot

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<v Speaker 1>of judgment calls that are going to be required under

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<v Speaker 1>those rules. And if the staff is prepared to second

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<v Speaker 1>guess them this aggressively based on what somebody quote could

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<v Speaker 1>have been misled by from what a prospectives might suggest

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<v Speaker 1>or imply, it could be very fertile ground if that's

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<v Speaker 1>where the staff wants to go. And of course, um,

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<v Speaker 1>as we know from history, the plaintiffs bar happily lines

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<v Speaker 1>up behind the staff and comes in with securities class actions.

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<v Speaker 1>It's kind of a recipe for a big fat open

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<v Speaker 1>door for the plaintiff's bar to follow in behind the

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<v Speaker 1>staff and and wreak a lot of havoc and frankly,

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<v Speaker 1>um bring a lot of expensive and distracting litigation. UM

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<v Speaker 1>that is going to ultimately, I'm afraid, you know, undermine

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<v Speaker 1>that the ultimate purpose of the of the of the

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<v Speaker 1>E s G movement, which is to put you know,

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<v Speaker 1>values into action in their investments. All right, let's get

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<v Speaker 1>back to our discussion of SEC enforcement of E s

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<v Speaker 1>G funds. Here is Andrew Ramonis. Now I want to

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<v Speaker 1>get a little bit into the uh the E s

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<v Speaker 1>G fund proposals that that also came out with. With

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<v Speaker 1>these proposals, the SEC has been receiving significant pushback from

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<v Speaker 1>some quarters of the finance industry, with the leader of

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<v Speaker 1>a funds trade group saying the proposal on emissions reporting

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<v Speaker 1>is unworkable because some emissions information from companies is not

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<v Speaker 1>accessible to funds. Do you agree on the miss sans

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<v Speaker 1>reporting piece. I see that as being on the shopping

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<v Speaker 1>block when the industry comes in. This has happened time

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<v Speaker 1>and time again that the SEC comes out with a

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<v Speaker 1>set of standards and then some specific may potentially cherry

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<v Speaker 1>picked requirement that everyone just can't get over. It happened

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<v Speaker 1>the first time they tried swing pricing. It was to

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<v Speaker 1>be mandatory, just became optional and then no one adopted it,

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<v Speaker 1>So it may be a first swing it is. It

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<v Speaker 1>is absolutely a blunt instrument because it it picks up

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<v Speaker 1>one attribute on greenhouse gas emissions with some kind of

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<v Speaker 1>fuzzy trigger as to whether you need to put this

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<v Speaker 1>in your in your disclosures, and does not give any

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<v Speaker 1>real away for you to to to distinguish between which

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<v Speaker 1>whether it's E or s ORG that you're doing. Yet

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<v Speaker 1>you have to be putting in a whole bunch of

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<v Speaker 1>disclosure about one particular subset of the poor of the E,

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<v Speaker 1>S and G. It's it's unworkable, there's arbitrary and no.

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<v Speaker 1>This was also pillaried by Commissioner Purse in her in

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<v Speaker 1>her comments when the when the proposal was coming out.

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<v Speaker 1>I don't I don't see that one surviving. But the

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<v Speaker 1>the other parts of the rule, I think aspects of

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<v Speaker 1>those are gonna are absolutely going to be there, and

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<v Speaker 1>they're going to be wooden, and they're going to be

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<v Speaker 1>difficult to deal with, and they're going to have I think,

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<v Speaker 1>the effect in the case of the disclosures, of pushing

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<v Speaker 1>the industry to fit their funds into particular boxes because

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<v Speaker 1>they're being driven by a category that is designed today

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<v Speaker 1>by the SEC based on current practices and isn't really

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<v Speaker 1>designed or built to expand and develop over time as

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<v Speaker 1>the concept of E s G investing develops, and that

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<v Speaker 1>different today's episode of Parts Bervillion. If you want more

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<v Speaker 1>environmental news, check us out on Twitter. These are pretty

0:14:55.200 --> 0:14:58.920
<v Speaker 1>easy to remember handle. It's at Environment, just that at Environment.

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<v Speaker 1>Today's EPP. The Parts of the Billing is produced by myself,

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<v Speaker 1>David Schult's Parts of Him was graded by Jessica Combs

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<v Speaker 1>and Rachel Dagle and is edited by Zach Sherwood and

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<v Speaker 1>Chuck McCutcheon, and our executive producer is Josh Block. Thanks

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<v Speaker 1>everyone for listening. Those nine Justices in Washington can be

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<v Speaker 1>hard to keep track of. That's where we commit on

0:15:20.640 --> 0:15:24.080
<v Speaker 1>our podcast cases and controversies. We give you a week

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<v Speaker 1>by week accounting of the Supreme Court, the filings, the arguments,

0:15:28.280 --> 0:15:32.080
<v Speaker 1>the opinions, and much much more. Check in on Fridays

0:15:32.080 --> 0:15:34.840
<v Speaker 1>with Bloomberg Law's cases and controversies to find out what's

0:15:34.840 --> 0:15:37.720
<v Speaker 1>coming up on the horizon of the Supreme Court. Download

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<v Speaker 1>and subscribe wherever you get your podcasts.