1 00:00:00,280 --> 00:00:03,360 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,560 --> 00:00:06,600 Speaker 1: and Fox Sports, every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed money isn't 4 00:00:08,920 --> 00:00:14,319 Speaker 1: necessarily guaranteed. Michael, how high can these valuations go? Scotts do? 5 00:00:14,800 --> 00:00:17,880 Speaker 1: Everybody loves rooting against him? Right, Evan Nobody Williams. Off 6 00:00:17,920 --> 00:00:19,840 Speaker 1: the field, the NBA has never been buzzier. And the 7 00:00:19,960 --> 00:00:23,480 Speaker 1: leaders in the sports industry Major League Baseball Commissioner Rob Manfredd, 8 00:00:23,560 --> 00:00:26,360 Speaker 1: Michael Riscoe, He's the commissioner of the American Athletic Conference. 9 00:00:26,400 --> 00:00:29,319 Speaker 1: Here In Smith, president of Ticketmasters, and the race card driver, 10 00:00:29,440 --> 00:00:34,159 Speaker 1: Elo Castro, and Evs Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,200 --> 00:00:36,720 Speaker 1: I'm Scott Sshnan and I'm Evan Nobie Williams. And this 12 00:00:36,800 --> 00:00:39,319 Speaker 1: is the Bloomberg Business of Sports podcast where we talk 13 00:00:39,360 --> 00:00:41,360 Speaker 1: about the biggest stories in sports and talk to the 14 00:00:41,400 --> 00:00:44,120 Speaker 1: biggest players in the industry. And Scott some big news 15 00:00:44,159 --> 00:00:46,960 Speaker 1: going on right now. Michael Barr not here being on vacation. 16 00:00:47,080 --> 00:00:48,840 Speaker 1: Is that the big news? The big one? Yeah, Michael 17 00:00:48,840 --> 00:00:51,520 Speaker 1: Barr not with us this week unfortunately, so we're gonna 18 00:00:51,520 --> 00:00:53,400 Speaker 1: have to struggle through this. Does he take more vacation 19 00:00:53,440 --> 00:00:55,440 Speaker 1: than the two of us combined, Like, does it feel 20 00:00:55,440 --> 00:00:57,080 Speaker 1: that way us here that way? We have to bring 21 00:00:57,080 --> 00:01:00,200 Speaker 1: that up with Bar. It feels like he's not here enough. Yeah, 22 00:01:00,240 --> 00:01:02,760 Speaker 1: let's get to the big stories of the week, including 23 00:01:03,040 --> 00:01:06,000 Speaker 1: the first one. PGA Tour has locked up its TV 24 00:01:06,160 --> 00:01:11,400 Speaker 1: deals CBS, NBC, Golf Channel, ESPN Plus on the digital side. 25 00:01:11,400 --> 00:01:14,680 Speaker 1: What are your thoughts. My thoughts are the money. Let's 26 00:01:14,680 --> 00:01:18,440 Speaker 1: go to the money six increase for talking seven billion 27 00:01:18,480 --> 00:01:23,039 Speaker 1: dollars over the nine year new deal. So for those 28 00:01:23,120 --> 00:01:25,679 Speaker 1: who were wondering, like are we in the bubble of 29 00:01:25,720 --> 00:01:29,880 Speaker 1: the rights fees? This is golf okay. And these networks 30 00:01:29,959 --> 00:01:32,039 Speaker 1: all wanted to be in CBS said no to the 31 00:01:32,120 --> 00:01:35,440 Speaker 1: sec you'll remember, but they view golf as a staple. 32 00:01:35,480 --> 00:01:38,640 Speaker 1: The masses of course on CBS UM as well as 33 00:01:38,640 --> 00:01:41,840 Speaker 1: the digital reach here now ESPN wanted golf. So it 34 00:01:41,880 --> 00:01:44,200 Speaker 1: gives them breath. They get the old staples of CBS 35 00:01:44,240 --> 00:01:46,560 Speaker 1: and NBC back on the deal for the p G 36 00:01:46,720 --> 00:01:51,160 Speaker 1: A Tour. I would imagine J Monahan, you are very 37 00:01:51,200 --> 00:01:54,400 Speaker 1: happy with this deal. Yeah, it's funny. It's seeing, you know, 38 00:01:54,440 --> 00:01:57,120 Speaker 1: seeing some of the quotations coming out of after this 39 00:01:57,240 --> 00:01:59,920 Speaker 1: deal It sounds similar to what we heard from UFC 40 00:02:00,400 --> 00:02:03,840 Speaker 1: about a year ago when they signed their bigger ESPN deal. Right, 41 00:02:03,840 --> 00:02:06,360 Speaker 1: They're just excited about the fact that at least digitally, 42 00:02:06,800 --> 00:02:09,760 Speaker 1: the ESPN plus all the subscribers that they have will 43 00:02:09,800 --> 00:02:12,000 Speaker 1: now have an option to watch live golf, which is 44 00:02:12,040 --> 00:02:13,880 Speaker 1: something that they didn't have. ESPN hasn't had golf for 45 00:02:13,880 --> 00:02:16,200 Speaker 1: a little while now, so so that is brand new 46 00:02:16,360 --> 00:02:19,840 Speaker 1: on the TV side. Doesn't seem like anything really changes here, right, 47 00:02:19,880 --> 00:02:22,480 Speaker 1: the CBS alternating events but for the most part, and 48 00:02:22,560 --> 00:02:24,760 Speaker 1: Golf Channel, you know, which is owned by the NBC 49 00:02:24,880 --> 00:02:28,720 Speaker 1: parent also remains the cable partner as well, which is 50 00:02:28,720 --> 00:02:30,600 Speaker 1: big for them because there were some questions about, you know, 51 00:02:30,680 --> 00:02:33,160 Speaker 1: Golf Channel didn't get these rights, what kind of what 52 00:02:33,440 --> 00:02:36,000 Speaker 1: was in the cards for them? Uh, moving falls in 53 00:02:36,080 --> 00:02:39,880 Speaker 1: the network just goes away exactly exactly. Also, gambling, I'm 54 00:02:39,880 --> 00:02:42,679 Speaker 1: sure will be a part of kind of all these things. 55 00:02:42,880 --> 00:02:45,520 Speaker 1: Did you, I mean, really, do you see a sport 56 00:02:45,639 --> 00:02:49,320 Speaker 1: better position to take advantage and by that I mean 57 00:02:49,440 --> 00:02:52,800 Speaker 1: drive engagement and bring in new audience. I could see 58 00:02:53,000 --> 00:02:55,400 Speaker 1: I'm gonna go with the young folks, your friends and 59 00:02:55,560 --> 00:02:58,280 Speaker 1: you hanging around the gossip I'm young again. But yeah, 60 00:02:58,280 --> 00:03:01,200 Speaker 1: in this group you are is spiritually bar is still here. 61 00:03:01,480 --> 00:03:06,040 Speaker 1: I could see your younger set hanging around the golf course. 62 00:03:06,040 --> 00:03:07,720 Speaker 1: Go and have a nice day if you you know, 63 00:03:07,880 --> 00:03:09,360 Speaker 1: like most part you can't even have your phone on 64 00:03:09,400 --> 00:03:11,560 Speaker 1: the course. Now, if you could whip out your phone 65 00:03:11,600 --> 00:03:15,600 Speaker 1: at the course and bet shot by shot as the 66 00:03:15,639 --> 00:03:17,800 Speaker 1: algorithms spin and give you these new odds of who's 67 00:03:17,800 --> 00:03:19,880 Speaker 1: gonna win the whole is gonna win the tournament? I 68 00:03:20,040 --> 00:03:22,960 Speaker 1: see this really driving engagement for golf and the folks 69 00:03:23,040 --> 00:03:25,040 Speaker 1: that I talked to in the sports business, in the 70 00:03:25,080 --> 00:03:27,440 Speaker 1: sports gambling world. You know the sports they always bring 71 00:03:27,520 --> 00:03:30,440 Speaker 1: up that lend themselves very well to gambling. Tennis obviously, 72 00:03:30,480 --> 00:03:33,559 Speaker 1: and this is why tennis betting is so big internationally. 73 00:03:33,560 --> 00:03:36,320 Speaker 1: You can bet fifteen year old and kualumplorer exactly because 74 00:03:36,320 --> 00:03:38,320 Speaker 1: the way the game is structured, there's just stoppages all 75 00:03:38,360 --> 00:03:40,800 Speaker 1: the time, which gives you new markets each time. Baseball 76 00:03:40,880 --> 00:03:43,600 Speaker 1: obviously the same way, and as you said, golf also 77 00:03:43,640 --> 00:03:46,600 Speaker 1: sets up very well. There there's tiny stoppages in play. 78 00:03:46,600 --> 00:03:48,760 Speaker 1: There's a lot of statistics, there's you know a lot 79 00:03:48,800 --> 00:03:51,400 Speaker 1: of different numbers and metrics. You can you can wager on, 80 00:03:51,640 --> 00:03:53,600 Speaker 1: and then you kind of contrast that with a sport 81 00:03:53,640 --> 00:03:56,640 Speaker 1: like soccer or hockey, even where the balls in play 82 00:03:56,680 --> 00:03:59,520 Speaker 1: almost all the time, there's a lot fewer stoppages. Any 83 00:04:00,200 --> 00:04:02,960 Speaker 1: there's less metrics exactly that you can that you can 84 00:04:03,000 --> 00:04:05,080 Speaker 1: really go off of. So you're right. I think golf 85 00:04:05,240 --> 00:04:07,600 Speaker 1: realizes that, you know, like baseball, it has a bit 86 00:04:07,600 --> 00:04:10,240 Speaker 1: of a demographic problem, and that sports gambling can be 87 00:04:10,360 --> 00:04:13,680 Speaker 1: a conduit to maybe getting younger people involved in the 88 00:04:13,680 --> 00:04:15,800 Speaker 1: sport itself. All right, since you said the word problem on, 89 00:04:15,840 --> 00:04:20,279 Speaker 1: don't we segue over to Indian wells coronavirus still wreaking havoc. 90 00:04:20,640 --> 00:04:22,960 Speaker 1: I mean, we talked about this on every show because 91 00:04:23,000 --> 00:04:25,040 Speaker 1: it's changing so quickly. I think that we have done 92 00:04:25,200 --> 00:04:28,240 Speaker 1: a very good job. I think we should pump our 93 00:04:28,240 --> 00:04:29,520 Speaker 1: own tires here for a little bit if we were. 94 00:04:29,520 --> 00:04:31,840 Speaker 1: The past three weeks we have been talking about the 95 00:04:32,440 --> 00:04:37,160 Speaker 1: prospect of sporting events being canceled, sporting events happening without fans. Um. 96 00:04:37,200 --> 00:04:43,320 Speaker 1: It is happening already, as you mentioned major tennis events Syria, 97 00:04:43,560 --> 00:04:45,919 Speaker 1: teams in Italy are playing without didn't see it. He 98 00:04:45,960 --> 00:04:48,280 Speaker 1: was sort of on the walk from the bus into 99 00:04:48,320 --> 00:04:51,240 Speaker 1: the stadium. Normally it's lined with throngs of fans and 100 00:04:51,279 --> 00:04:53,800 Speaker 1: he high five everybody, but he put his hand up 101 00:04:53,800 --> 00:04:55,560 Speaker 1: in high five the air because it was just an 102 00:04:55,560 --> 00:04:58,919 Speaker 1: empty stadium. Some d three college basketball games over the 103 00:04:58,920 --> 00:05:02,560 Speaker 1: weekend we're played without fans, you know, by the way, 104 00:05:03,160 --> 00:05:04,920 Speaker 1: I haven't seen the lab I saw. I did see 105 00:05:04,920 --> 00:05:08,120 Speaker 1: that one one game. I think all eyes right now 106 00:05:08,160 --> 00:05:10,479 Speaker 1: are focusing on the n c A A and and 107 00:05:10,560 --> 00:05:14,320 Speaker 1: March Madness, but there's NBA and NHL games and playoffs 108 00:05:14,320 --> 00:05:16,840 Speaker 1: coming up shortly after that. The masters are happening to 109 00:05:16,920 --> 00:05:20,120 Speaker 1: Everybody is talking about it. I spoke to some executives 110 00:05:20,160 --> 00:05:24,760 Speaker 1: in in basketball and in hockey, and it is being discussed. 111 00:05:25,480 --> 00:05:30,000 Speaker 1: One executive put it this way that their senior team 112 00:05:30,000 --> 00:05:33,600 Speaker 1: over the past two weeks has spent eighty percent of 113 00:05:33,640 --> 00:05:36,839 Speaker 1: its time. Think about that, the senior management team of 114 00:05:36,920 --> 00:05:41,239 Speaker 1: the sports organizations are spending eight percent of their time 115 00:05:42,040 --> 00:05:45,400 Speaker 1: strictly on virus related issues. And again, you know, as 116 00:05:45,440 --> 00:05:49,160 Speaker 1: we've seen in other countries, the government has often been 117 00:05:49,200 --> 00:05:52,080 Speaker 1: the first, the first body to say, listen, this isn't 118 00:05:52,120 --> 00:05:54,640 Speaker 1: gonna happen, right, So if if, if, what happens in 119 00:05:54,680 --> 00:05:57,720 Speaker 1: you know, France, Switzerland, Italy, the government has come out 120 00:05:57,760 --> 00:06:00,240 Speaker 1: and said we're not allowing groups to congreg eight there 121 00:06:00,240 --> 00:06:02,279 Speaker 1: are more than a thousand or five thousand, which means 122 00:06:02,279 --> 00:06:04,880 Speaker 1: sports aren't happen. Let's take that locally. San Francisco just 123 00:06:05,000 --> 00:06:10,800 Speaker 1: said that in publicly owned facilities, I don't know what 124 00:06:10,800 --> 00:06:12,920 Speaker 1: the numbers, but X number of people you can't stage 125 00:06:12,960 --> 00:06:18,200 Speaker 1: an event. Now, the Golden State Warriors stadium not publicly center, 126 00:06:18,400 --> 00:06:21,160 Speaker 1: is not publicly owned. So the Warriors that seemingly are 127 00:06:21,160 --> 00:06:23,000 Speaker 1: going ahead with their games this week. Yeah, I do 128 00:06:23,080 --> 00:06:25,600 Speaker 1: think that in the US particularly, we we may reach 129 00:06:25,680 --> 00:06:27,080 Speaker 1: this point where sports teams are going to have to 130 00:06:27,120 --> 00:06:29,560 Speaker 1: kind of make these decisions on their own and not 131 00:06:29,680 --> 00:06:32,560 Speaker 1: wait for a city, a state, a federal government to 132 00:06:32,600 --> 00:06:34,360 Speaker 1: be the one to say, listen, you know, this isn't 133 00:06:34,400 --> 00:06:36,240 Speaker 1: gonna happen right now. There's not gonna be a team 134 00:06:36,320 --> 00:06:39,919 Speaker 1: that's gonna do it. It's gonna be the league told me, uh, 135 00:06:39,960 --> 00:06:42,400 Speaker 1: it's gonna be, the government told me, the CDC told me. 136 00:06:42,760 --> 00:06:44,359 Speaker 1: No team is going to say we're just pulling. I 137 00:06:44,400 --> 00:06:46,160 Speaker 1: just don't see it. And and and and that's that's what 138 00:06:46,240 --> 00:06:48,320 Speaker 1: we want to talk about this with Richard Petty last 139 00:06:48,400 --> 00:06:50,640 Speaker 1: week on the show. Right, this like weird gray area 140 00:06:50,760 --> 00:06:53,400 Speaker 1: where the government and the CDC are not saying much, 141 00:06:53,440 --> 00:06:55,680 Speaker 1: and so far at least the major leagues have not 142 00:06:55,720 --> 00:06:58,480 Speaker 1: said much either. But you know, teams are spending eight 143 00:06:58,600 --> 00:07:02,080 Speaker 1: percent of their there executive manpower thinking about you know, 144 00:07:02,200 --> 00:07:04,719 Speaker 1: kind of going through little triage options about what happens 145 00:07:04,720 --> 00:07:07,240 Speaker 1: if this, what happens if that? So you know it 146 00:07:07,320 --> 00:07:09,720 Speaker 1: does you know games? More games are gonna be canceled, 147 00:07:09,920 --> 00:07:12,520 Speaker 1: More games are gonna be happening without fans. I think 148 00:07:12,560 --> 00:07:15,240 Speaker 1: we're only at the way way tip of the iceberg 149 00:07:15,440 --> 00:07:17,640 Speaker 1: when it comes to how the coronavirus, at least domestically 150 00:07:17,680 --> 00:07:20,080 Speaker 1: here in the US, is going to disrupt the sports calendar. 151 00:07:20,160 --> 00:07:22,640 Speaker 1: The line from Richard Petty that's stuck with me. And 152 00:07:22,800 --> 00:07:24,480 Speaker 1: by the way, if you're thinking auto racing, we're talking 153 00:07:24,600 --> 00:07:27,280 Speaker 1: Richard Petty, the x CEO of maple Leae Sports and Entertainment. 154 00:07:27,400 --> 00:07:29,160 Speaker 1: Was a great episode. By the way, that folks haven't 155 00:07:29,200 --> 00:07:31,720 Speaker 1: listened to it. Luckily the archived this stuff. Um. But 156 00:07:31,760 --> 00:07:33,640 Speaker 1: the line that I loved where he said, I remember 157 00:07:33,640 --> 00:07:35,720 Speaker 1: sitting there we had nineteen thousand people, you know, twenty 158 00:07:35,760 --> 00:07:38,440 Speaker 1: inches from each other. He's like I remember, I didn't 159 00:07:38,480 --> 00:07:41,680 Speaker 1: really do anything other than felt this sense of angst, 160 00:07:42,240 --> 00:07:45,640 Speaker 1: like he was worried about it, but nobody did anything 161 00:07:45,680 --> 00:07:49,360 Speaker 1: about it. And that was during the Stars Outbreak four 162 00:07:49,560 --> 00:07:52,800 Speaker 1: in Toronto. Um, and yeah, that's that's the kind of 163 00:07:52,800 --> 00:07:55,280 Speaker 1: thing that almost every executive right now in the US 164 00:07:55,320 --> 00:07:57,840 Speaker 1: from a sports perspective, is thinking about. Right, all right, 165 00:07:57,880 --> 00:08:00,360 Speaker 1: So what else sports executives are thinking about? If Steve 166 00:08:00,440 --> 00:08:02,480 Speaker 1: Cohenen was up at the M I T. Sloan Conference 167 00:08:02,960 --> 00:08:07,280 Speaker 1: and this was his idea to boost ratings in the NBA, 168 00:08:07,560 --> 00:08:12,360 Speaker 1: excuse me? Uh? He wants to start the NBA season 169 00:08:12,840 --> 00:08:16,720 Speaker 1: in December, a couple of months later than usual. That way, 170 00:08:17,040 --> 00:08:20,880 Speaker 1: basketball does not compete with the biggest sport in the 171 00:08:20,960 --> 00:08:23,760 Speaker 1: US football, and everything st of just pushes back a 172 00:08:23,760 --> 00:08:25,880 Speaker 1: little bit. Have a few thoughts on this, the first 173 00:08:25,880 --> 00:08:28,640 Speaker 1: of which being what a tremendous compliment he gave the NFL. 174 00:08:29,080 --> 00:08:30,720 Speaker 1: Did you see the exact quote? We don't even want 175 00:08:30,720 --> 00:08:32,840 Speaker 1: to be up. If King Kong is at your door, 176 00:08:32,880 --> 00:08:34,960 Speaker 1: you might go out the back door rather than go 177 00:08:35,000 --> 00:08:36,960 Speaker 1: out the front door and engage in hand to hand 178 00:08:37,000 --> 00:08:42,040 Speaker 1: fist fight with King Kong. Great, look at that. I mean, 179 00:08:42,040 --> 00:08:44,320 Speaker 1: we're what five years away from when Mark Cuban said 180 00:08:44,400 --> 00:08:47,240 Speaker 1: the NFL owners were hogs waiting to get slaughtered. Right. 181 00:08:47,280 --> 00:08:49,880 Speaker 1: This is a very different picture from a different NBA 182 00:08:49,880 --> 00:08:52,839 Speaker 1: executive about what they think about the NFL. I think 183 00:08:52,880 --> 00:08:55,120 Speaker 1: it's actually I don't think it's a crazy idea. And 184 00:08:55,160 --> 00:08:56,920 Speaker 1: if and if there's one league that I think would 185 00:08:56,960 --> 00:09:00,079 Speaker 1: would toy with its the schedule in season tournament, I 186 00:09:00,080 --> 00:09:03,160 Speaker 1: would think would be the one. I think the the 187 00:09:03,240 --> 00:09:06,079 Speaker 1: easy contradiction to this is that if you keep the 188 00:09:06,120 --> 00:09:09,120 Speaker 1: schedule the same length, this pushes the NBA Finals deep 189 00:09:09,120 --> 00:09:12,000 Speaker 1: into the summer, maybe even to August, where TV viewership 190 00:09:12,040 --> 00:09:15,000 Speaker 1: drops significantly anyway, right, So you may be gaining viewers 191 00:09:15,000 --> 00:09:17,480 Speaker 1: on the front end, but possibly losing viewers on the 192 00:09:17,520 --> 00:09:19,960 Speaker 1: more important back end. I think they're saying that once 193 00:09:20,000 --> 00:09:21,600 Speaker 1: you get to the most critical part of year that 194 00:09:21,640 --> 00:09:23,840 Speaker 1: they think they can retain audience. If you've got the 195 00:09:23,920 --> 00:09:27,040 Speaker 1: Greek freak playing Lebron in the finals, that people will 196 00:09:27,040 --> 00:09:28,880 Speaker 1: show and that may be true. Yeah, And I think 197 00:09:28,880 --> 00:09:31,000 Speaker 1: this this especially works to me if you if you 198 00:09:31,040 --> 00:09:34,520 Speaker 1: cut the regular season from eighty two games to sixty 199 00:09:34,559 --> 00:09:37,640 Speaker 1: two games, whatever the cut is. If this ends up 200 00:09:37,679 --> 00:09:40,000 Speaker 1: with the finals, being roughly in the same place, but 201 00:09:40,160 --> 00:09:42,360 Speaker 1: you're kicking the season off at a time when you 202 00:09:42,400 --> 00:09:45,240 Speaker 1: know the NFL isn't in full swing regular season. Maybe 203 00:09:45,240 --> 00:09:46,839 Speaker 1: that's maybe that's a smart way to do it. Yeah, 204 00:09:47,080 --> 00:09:49,880 Speaker 1: the NBA Finals would take place sometime in August rather 205 00:09:49,960 --> 00:09:52,840 Speaker 1: than June. Then you have the tough and free agency 206 00:09:52,960 --> 00:09:56,080 Speaker 1: after that. There is a reason why almost no major 207 00:09:56,160 --> 00:10:01,040 Speaker 1: league besides mijor League Baseball is playing it faceball watching. 208 00:10:01,040 --> 00:10:04,000 Speaker 1: I'm gonna give another quote, relevance equals revenue. We've got 209 00:10:04,040 --> 00:10:06,600 Speaker 1: to create the most relevance and the revenue will fix itself. 210 00:10:06,760 --> 00:10:08,680 Speaker 1: Do you think that this is kind of making a 211 00:10:08,720 --> 00:10:11,760 Speaker 1: straw man out of a bigger NBA problem. The problem 212 00:10:11,800 --> 00:10:13,480 Speaker 1: with the NBA ratings to me, is not that they're 213 00:10:13,520 --> 00:10:15,760 Speaker 1: competing with the NFL. I think there just may be 214 00:10:15,880 --> 00:10:18,360 Speaker 1: some issues. There may be some issues with the way 215 00:10:18,400 --> 00:10:21,080 Speaker 1: the product is created or just the way regular season 216 00:10:21,120 --> 00:10:24,640 Speaker 1: games happen that make it less interesting to me thinking 217 00:10:24,679 --> 00:10:27,600 Speaker 1: that you know the problems get solved, or even that 218 00:10:27,640 --> 00:10:29,760 Speaker 1: the main issue is that you're competing with the NFL. 219 00:10:29,800 --> 00:10:32,000 Speaker 1: For the first couple of months here season, it doesn't 220 00:10:32,040 --> 00:10:34,280 Speaker 1: seem and I haven't looked into the I would be 221 00:10:34,320 --> 00:10:37,160 Speaker 1: surprised if viewership jumped as soon as NFL season. And 222 00:10:37,400 --> 00:10:40,840 Speaker 1: what we know is that Adam Silver at least agrees 223 00:10:40,920 --> 00:10:43,320 Speaker 1: with what you just said, because he said so, he 224 00:10:43,360 --> 00:10:45,080 Speaker 1: knows what the problem is. He knows that people are 225 00:10:45,080 --> 00:10:47,600 Speaker 1: not consuming games the way they're delivering them, and they're 226 00:10:47,600 --> 00:10:51,000 Speaker 1: looking at solutions. Yeah, but kudos to Steve Conan for 227 00:10:51,000 --> 00:10:53,600 Speaker 1: first saying this, and I'm sure the NBA will consider 228 00:10:53,600 --> 00:10:55,560 Speaker 1: it in some way because they seem to be, you know, 229 00:10:55,600 --> 00:10:57,880 Speaker 1: as we said, considering a lot of different options about 230 00:10:57,880 --> 00:11:00,800 Speaker 1: ways to spice up their season, maybe draw draw more 231 00:11:00,880 --> 00:11:03,240 Speaker 1: viewers than they have. All Right, this is the Bloomberg 232 00:11:03,240 --> 00:11:06,120 Speaker 1: Business of Sports podcast. We here every Monday, Wednesday and 233 00:11:06,160 --> 00:11:09,520 Speaker 1: Thursday bringing you the biggest stories in sports business. I'm 234 00:11:09,520 --> 00:11:12,200 Speaker 1: Scott Sashnik. You can follow me on Twitter at Sasha 235 00:11:12,240 --> 00:11:14,559 Speaker 1: and Novie Williams. You can find me at no V 236 00:11:14,800 --> 00:11:17,560 Speaker 1: Underscore Williams. Thanks for joining us. Please tune in later 237 00:11:17,559 --> 00:11:19,600 Speaker 1: in the week when we speak with the biggest and 238 00:11:19,720 --> 00:11:21,319 Speaker 1: brightest in the sports business world.