1 00:00:03,120 --> 00:00:06,279 Speaker 1: Welcome to Stuff to Blow Your Mind from how Stuffworks 2 00:00:06,280 --> 00:00:13,560 Speaker 1: dot com. Hey, wasn't the stuff to blow your mind? 3 00:00:13,560 --> 00:00:16,479 Speaker 1: My name is Robert glam and um Julie Douglas, and 4 00:00:16,520 --> 00:00:18,520 Speaker 1: we have a treat for you here this week because 5 00:00:18,920 --> 00:00:21,799 Speaker 1: we are talking to an expert. We're talking to a 6 00:00:21,920 --> 00:00:25,280 Speaker 1: man who definitely knows it was way around innovation, around 7 00:00:25,280 --> 00:00:28,240 Speaker 1: the history of innovation and and how we work as 8 00:00:28,280 --> 00:00:32,120 Speaker 1: an innovative species. This man, he goes by the name 9 00:00:32,159 --> 00:00:35,280 Speaker 1: of Steven Johnson. He has a book out called How 10 00:00:35,320 --> 00:00:39,199 Speaker 1: We Got to Now Six Innovations that made the Modern World. 11 00:00:39,600 --> 00:00:43,360 Speaker 1: He has a corresponding PBS series which airs on Wednesdays 12 00:00:43,840 --> 00:00:49,280 Speaker 1: from October through November twelve at ten nine Central. So 13 00:00:49,640 --> 00:00:52,519 Speaker 1: we've talked about him before. Stephen Johnson has written a 14 00:00:52,640 --> 00:00:56,000 Speaker 1: bunch of books, and you may be familiar with him 15 00:00:56,040 --> 00:01:00,320 Speaker 1: already with his Ted talk, which is called Where Good 16 00:01:00,360 --> 00:01:02,760 Speaker 1: Ideas Come From, And it is a musty if you 17 00:01:02,760 --> 00:01:05,360 Speaker 1: haven't already. This is the coffee house talk for those 18 00:01:05,360 --> 00:01:07,039 Speaker 1: of you who just have kind of a an in 19 00:01:07,120 --> 00:01:09,960 Speaker 1: and out familiarity with the various Ted Talks of the past. 20 00:01:10,040 --> 00:01:11,959 Speaker 1: This is the one that was like people stopped drinking beer. 21 00:01:12,000 --> 00:01:14,640 Speaker 1: They started drinking coffee and hanging out in coffee houses, 22 00:01:15,080 --> 00:01:17,800 Speaker 1: and they started getting all these crazy ideas. Their ideas 23 00:01:17,840 --> 00:01:21,160 Speaker 1: started breading with one another and producing hybrid ideas. And 24 00:01:21,160 --> 00:01:24,479 Speaker 1: that this is kind of the soup of innovation. Yeah, 25 00:01:24,520 --> 00:01:26,160 Speaker 1: that which kind of took us out of the dark 26 00:01:26,200 --> 00:01:30,959 Speaker 1: ages and into the Enlightenment. And yeah, he weaves together 27 00:01:31,000 --> 00:01:33,080 Speaker 1: all of he's uh sort of what you would think 28 00:01:33,120 --> 00:01:37,680 Speaker 1: are disparate topics or areas, and he creates this cohesive 29 00:01:37,920 --> 00:01:41,240 Speaker 1: narrative of how things came to be. And and he 30 00:01:41,319 --> 00:01:44,759 Speaker 1: is an excellent storyteller and an excellent science journalist. Yes, 31 00:01:44,880 --> 00:01:47,080 Speaker 1: now this book how we got to now six innovations 32 00:01:47,080 --> 00:01:50,240 Speaker 1: that made the modern world. Uh, six six innovations. The 33 00:01:50,320 --> 00:01:55,120 Speaker 1: chapter titles are glass, Cold, Sound, Clean, Time, and Light. 34 00:01:55,760 --> 00:01:58,920 Speaker 1: And Uh, what I love about this book is that 35 00:01:59,040 --> 00:02:01,240 Speaker 1: it makes me think of those uh, you know, those 36 00:02:01,280 --> 00:02:05,600 Speaker 1: transparencies you would find in in biology and anatomy textbooks. 37 00:02:06,040 --> 00:02:09,080 Speaker 1: You know where you would be One transparency would be, uh, 38 00:02:09,160 --> 00:02:11,440 Speaker 1: the circulatory system of an organism, and then you have 39 00:02:11,480 --> 00:02:15,800 Speaker 1: another transparency that's the digestive system, uh, etcetera. All these 40 00:02:15,800 --> 00:02:17,800 Speaker 1: different layers and your lawyer them on top and on 41 00:02:17,840 --> 00:02:21,160 Speaker 1: top and altogether they give you this kind of complex 42 00:02:21,280 --> 00:02:24,480 Speaker 1: view of the organism itself. Well, I find that books 43 00:02:24,639 --> 00:02:26,800 Speaker 1: like this and and this book in particular, it's kind 44 00:02:26,840 --> 00:02:29,680 Speaker 1: of like like each chapter, like the glass chapter, is 45 00:02:29,800 --> 00:02:34,240 Speaker 1: kind of one transparency over the body of history, particularly 46 00:02:34,320 --> 00:02:37,320 Speaker 1: the body of of history when seen, uh, in terms 47 00:02:37,320 --> 00:02:41,200 Speaker 1: of technological innovation. And each one of those transparencies on 48 00:02:41,240 --> 00:02:43,320 Speaker 1: its own is fascinating. You know, you look at the 49 00:02:43,360 --> 00:02:46,200 Speaker 1: circulatory system, you say, well, the human circulatory system is 50 00:02:46,360 --> 00:02:48,799 Speaker 1: in and of itself a very fascinating system and well 51 00:02:48,800 --> 00:02:52,200 Speaker 1: worthy of study. And so in this book, Johnson is 52 00:02:52,200 --> 00:02:56,079 Speaker 1: is basically taking different transparencies from the history of innovation 53 00:02:56,080 --> 00:02:58,240 Speaker 1: and saying, well, just just look at the story. Just 54 00:02:58,280 --> 00:03:01,600 Speaker 1: look at the history of say um, the lightbuhold in 55 00:03:01,600 --> 00:03:04,800 Speaker 1: our quest for Light, and look at how this story 56 00:03:04,880 --> 00:03:10,600 Speaker 1: of innovation colors the the overall history of human innovation. Yeah, 57 00:03:10,639 --> 00:03:13,919 Speaker 1: And I love that about his ability to reframe our 58 00:03:14,120 --> 00:03:19,440 Speaker 1: understanding of these really big meadia topics like light, right 59 00:03:19,600 --> 00:03:22,400 Speaker 1: or even time. In one aspect of it, he talks 60 00:03:22,440 --> 00:03:25,280 Speaker 1: about how time was just all over the place. You know, 61 00:03:25,320 --> 00:03:28,200 Speaker 1: you could go from one city to another and you'd 62 00:03:28,200 --> 00:03:30,800 Speaker 1: be five minutes ahead or ten minutes behind, and so 63 00:03:30,880 --> 00:03:33,560 Speaker 1: on and so forth. And that's how we largely sort 64 00:03:33,600 --> 00:03:38,320 Speaker 1: of went along until the eighteen seventies when William Allen 65 00:03:38,640 --> 00:03:41,080 Speaker 1: created standardized time zones, and all of a sudden you 66 00:03:41,120 --> 00:03:44,480 Speaker 1: could sync up not just trains, but all sorts of 67 00:03:44,520 --> 00:03:47,400 Speaker 1: innovation sprung from that to the point where we really 68 00:03:47,440 --> 00:03:53,080 Speaker 1: could not disseminate information or share our knowledge um or 69 00:03:53,120 --> 00:03:58,000 Speaker 1: you know, air things without um creating this sort of 70 00:03:58,040 --> 00:04:01,160 Speaker 1: cohesive understanding or all of us being on the same 71 00:04:01,160 --> 00:04:03,560 Speaker 1: page of time. And that's just one tiny little aspect 72 00:04:03,560 --> 00:04:08,320 Speaker 1: that he talks about when considering the entire history of 73 00:04:08,440 --> 00:04:11,400 Speaker 1: time and how we've tried to bottle it. Indeed, that's 74 00:04:11,400 --> 00:04:13,480 Speaker 1: a great chapter and and and this is overall this 75 00:04:13,480 --> 00:04:15,960 Speaker 1: book is a just a great volume, well worth picking up, 76 00:04:16,440 --> 00:04:20,000 Speaker 1: very readable, very much a book for the you know, 77 00:04:20,040 --> 00:04:22,960 Speaker 1: the everyday person who's just interested in how these different 78 00:04:22,960 --> 00:04:26,880 Speaker 1: inventions and how these great ideas have have changed the world, 79 00:04:27,040 --> 00:04:29,359 Speaker 1: and you know, and how sometimes they spring off in 80 00:04:29,400 --> 00:04:33,640 Speaker 1: just unforeseen directions. Yeah, and uh, Stephen Johnson will talk 81 00:04:33,680 --> 00:04:35,760 Speaker 1: a little bit more about this in the interview that 82 00:04:35,800 --> 00:04:38,320 Speaker 1: we're about to play. We thought you guys would really 83 00:04:38,320 --> 00:04:42,279 Speaker 1: like to get a little bit more information about his work, 84 00:04:42,480 --> 00:04:46,039 Speaker 1: his process, and dive into a little bit more of 85 00:04:46,040 --> 00:04:50,240 Speaker 1: the book. So, without any further ado, here's our interview 86 00:04:50,240 --> 00:04:53,720 Speaker 1: with Steven Johnson. And remember that his PBS series How 87 00:04:53,760 --> 00:04:58,320 Speaker 1: We Got to Now airs on PBS on Wednesdays, and 88 00:04:58,360 --> 00:05:04,320 Speaker 1: that's ten eastern lineis in your book, you write about 89 00:05:04,400 --> 00:05:07,159 Speaker 1: how Manuel de Landa's book were in the age of 90 00:05:07,240 --> 00:05:11,760 Speaker 1: intelligent machine form your perspective bending approach to history. Can 91 00:05:11,760 --> 00:05:13,760 Speaker 1: you touch on that a little bit? Yeah, Well, we 92 00:05:13,800 --> 00:05:20,200 Speaker 1: tend to tell historical stories in terms of you know, 93 00:05:20,279 --> 00:05:25,280 Speaker 1: kind of great leaders, political leaders, spiritual leaders, military leaders. 94 00:05:25,360 --> 00:05:27,120 Speaker 1: It's it's you know, it tends to be very kind 95 00:05:27,120 --> 00:05:29,760 Speaker 1: of human centered view of the world. And even when 96 00:05:29,760 --> 00:05:32,000 Speaker 1: we talk about the history of invention, we often talk 97 00:05:32,080 --> 00:05:35,680 Speaker 1: about the great inventors and and the geniuses that they 98 00:05:35,720 --> 00:05:38,720 Speaker 1: were and how they're great ideas changed the world. And 99 00:05:38,880 --> 00:05:41,479 Speaker 1: what the Landa was suggesting in that book that I 100 00:05:41,520 --> 00:05:43,400 Speaker 1: read many many years ago as a grad student in 101 00:05:43,480 --> 00:05:48,479 Speaker 1: my early twenties. Um, it's taken me twenty three years 102 00:05:48,480 --> 00:05:51,599 Speaker 1: to fully digest what he was saying is that there's 103 00:05:51,600 --> 00:05:55,400 Speaker 1: another way of looking at at the history of human society, 104 00:05:55,400 --> 00:05:58,680 Speaker 1: which is in a sense the kind of machines eye 105 00:05:58,760 --> 00:06:02,880 Speaker 1: view of it all UM, and to look not at 106 00:06:02,880 --> 00:06:07,799 Speaker 1: how people change the world, but how these technologies, these machines, 107 00:06:08,240 --> 00:06:13,880 Speaker 1: these objects, UM changed us. And he imagined, if you know, 108 00:06:13,920 --> 00:06:15,360 Speaker 1: if you somehow in the future and you had a 109 00:06:15,440 --> 00:06:17,479 Speaker 1: robot historian, you know, we got to a level of 110 00:06:17,520 --> 00:06:20,680 Speaker 1: artificial intelligence and a robot set out to tell the 111 00:06:20,720 --> 00:06:23,880 Speaker 1: history of the last thousand years, that robot would tell 112 00:06:23,960 --> 00:06:26,760 Speaker 1: a very different story, would be all the different strains 113 00:06:26,800 --> 00:06:30,720 Speaker 1: in kind of historical progress that we're leading towards, you know, 114 00:06:32,440 --> 00:06:37,360 Speaker 1: intelligent computers, UM, and that certain elements in human history 115 00:06:37,360 --> 00:06:39,960 Speaker 1: would loom large and that telling UM that might not 116 00:06:40,920 --> 00:06:43,560 Speaker 1: loom quite as large in in our traditional accounts. So 117 00:06:43,600 --> 00:06:45,680 Speaker 1: that's what how we got to now is in a 118 00:06:45,720 --> 00:06:47,800 Speaker 1: sense trying to do it's trying to talk about how 119 00:06:47,920 --> 00:06:53,720 Speaker 1: all these breakthroughs and and objects and technologies changed the 120 00:06:53,720 --> 00:06:56,599 Speaker 1: way we live. What do you see as humanity's biggest 121 00:06:56,720 --> 00:06:59,520 Speaker 1: misunderstanding when it comes to the nature of innovation and 122 00:06:59,560 --> 00:07:04,560 Speaker 1: does and this understanding threat I think part of the 123 00:07:04,720 --> 00:07:07,680 Speaker 1: issue that we have when we think about innovation is 124 00:07:07,720 --> 00:07:09,880 Speaker 1: that we tend to look at it a very kind 125 00:07:09,880 --> 00:07:13,000 Speaker 1: of local way. So you see somebody trying to solve 126 00:07:13,040 --> 00:07:18,520 Speaker 1: the specific problem in coming up with some new new solutions, 127 00:07:18,520 --> 00:07:22,960 Speaker 1: some new technology, and and oftentimes you know, people are 128 00:07:23,000 --> 00:07:24,680 Speaker 1: very good at doing this. You know, they set out 129 00:07:24,720 --> 00:07:28,119 Speaker 1: to figure it a way to um, you know, cool 130 00:07:28,200 --> 00:07:31,600 Speaker 1: down and dehumidify a room in the invention of air conditioning, 131 00:07:31,600 --> 00:07:34,880 Speaker 1: for instance, and they do an excellent job of that. Um. 132 00:07:34,920 --> 00:07:38,600 Speaker 1: They successfully managed to create these like nice interior temperatures 133 00:07:38,600 --> 00:07:41,440 Speaker 1: that are very livable. But what we don't see and 134 00:07:41,520 --> 00:07:46,440 Speaker 1: we don't anticipate are all the crazy, um kind of 135 00:07:46,480 --> 00:07:51,400 Speaker 1: peripheral consequences of that invention that gets set in motion 136 00:07:51,440 --> 00:07:53,520 Speaker 1: because this new thing is in the world. And so 137 00:07:53,600 --> 00:07:56,440 Speaker 1: with the invention of air conditioning, what that ends up 138 00:07:56,480 --> 00:08:00,280 Speaker 1: triggering is this huge migration of people, uh to you 139 00:08:00,320 --> 00:08:03,960 Speaker 1: know kind of very hot places like desert states or 140 00:08:04,240 --> 00:08:08,960 Speaker 1: very you know tropical um junglie places that would normally 141 00:08:09,000 --> 00:08:12,760 Speaker 1: not sustain big population bases. And you know, like the 142 00:08:12,880 --> 00:08:15,600 Speaker 1: entire sun Belt, for instance, is basically a creation of 143 00:08:15,680 --> 00:08:21,680 Speaker 1: air conditioning technology UM. And that itself then creates other 144 00:08:22,360 --> 00:08:24,960 Speaker 1: you know, kind of strange consequences where like, for instance, 145 00:08:24,960 --> 00:08:27,760 Speaker 1: people living in the desert have you know, need for water. 146 00:08:28,560 --> 00:08:31,840 Speaker 1: UM that maybe we shouldn't really be living, you know, 147 00:08:31,920 --> 00:08:33,920 Speaker 1: in cities and five million people in the middle middle 148 00:08:33,960 --> 00:08:35,760 Speaker 1: of the desert, that that might actually not be a 149 00:08:35,840 --> 00:08:38,680 Speaker 1: sustainable way to live. But air conditioning kind of made 150 00:08:38,720 --> 00:08:42,080 Speaker 1: that possible for the first time. So we need to 151 00:08:42,080 --> 00:08:45,360 Speaker 1: have this ability to kind of look at these secondary effects, um, 152 00:08:45,520 --> 00:08:47,720 Speaker 1: and not just look at the kind of direct problem 153 00:08:47,800 --> 00:08:51,480 Speaker 1: being solved with each innovation. In your book, you uncover 154 00:08:51,640 --> 00:08:54,160 Speaker 1: many of the unsung heroes of history, the people who 155 00:08:54,200 --> 00:08:58,040 Speaker 1: aren't often touted or celebrated for contributing to humanity changing 156 00:08:58,080 --> 00:09:02,000 Speaker 1: inventions or innovations. So which one of those heroes are 157 00:09:02,040 --> 00:09:07,000 Speaker 1: you most taken with? You know, there's so many. Uh, 158 00:09:07,320 --> 00:09:10,800 Speaker 1: we we really had a lot of fun uncovering these 159 00:09:10,920 --> 00:09:14,200 Speaker 1: these folks. I mean, you know, I think the whole 160 00:09:14,240 --> 00:09:17,440 Speaker 1: story about Frederick Tutor and kind of inventing the ice 161 00:09:17,520 --> 00:09:20,320 Speaker 1: trade at the beginning of the nineteenth century is an 162 00:09:20,320 --> 00:09:23,160 Speaker 1: amazing one. Tutor himself, it seems like he was a 163 00:09:23,240 --> 00:09:27,599 Speaker 1: bit of a jerk, but but his whole process is amazing. So, 164 00:09:27,800 --> 00:09:30,680 Speaker 1: you know, he kids fund this idea that um, he 165 00:09:30,760 --> 00:09:35,160 Speaker 1: could take large blocks of frozen lake water from New 166 00:09:35,200 --> 00:09:39,840 Speaker 1: England lakes um and ship them ship these big blocks 167 00:09:39,840 --> 00:09:43,840 Speaker 1: of ice down to the American styles to the Caribbean 168 00:09:43,880 --> 00:09:49,280 Speaker 1: and then eventually UH to South America and even to India. UM. 169 00:09:49,320 --> 00:09:51,720 Speaker 1: And he and he has this idea like, look, you know, 170 00:09:52,240 --> 00:09:57,400 Speaker 1: ice is basically free in New England. UM, it's completely 171 00:09:57,400 --> 00:09:59,480 Speaker 1: abundant and has kind of no you can just go 172 00:09:59,559 --> 00:10:03,280 Speaker 1: and take it. Um. But it's unbelievably rare. In fact, 173 00:10:03,280 --> 00:10:05,319 Speaker 1: it was non existent in the Caribbean. If you grew 174 00:10:05,360 --> 00:10:06,920 Speaker 1: up in the Caribbean, you know, in the middle of 175 00:10:06,960 --> 00:10:09,319 Speaker 1: the early nineteen hundreds or eighteen hundreds, you would have 176 00:10:09,400 --> 00:10:13,480 Speaker 1: never seen ice your entire life. So he thought people 177 00:10:13,480 --> 00:10:15,440 Speaker 1: were going to pay a fortune for this, and so 178 00:10:15,520 --> 00:10:18,040 Speaker 1: he went to this whole laborate process of figuring out 179 00:10:18,080 --> 00:10:20,480 Speaker 1: how to get the blocks of ice to the Caribbean 180 00:10:20,480 --> 00:10:23,120 Speaker 1: without his melting, which was interesting in and of itself. 181 00:10:23,480 --> 00:10:25,520 Speaker 1: But the funniest thing is then it got there and 182 00:10:26,880 --> 00:10:29,440 Speaker 1: nobody wanted his ice. And people were like, why, why, 183 00:10:29,559 --> 00:10:32,000 Speaker 1: why would we want ice? We have been living here 184 00:10:32,080 --> 00:10:34,840 Speaker 1: for three hundred years about needing any ice, and we've 185 00:10:34,840 --> 00:10:36,880 Speaker 1: been fine, and so what would we do with that? 186 00:10:37,280 --> 00:10:39,120 Speaker 1: And so we had to kind of convince them of 187 00:10:39,160 --> 00:10:41,320 Speaker 1: the need price and that it was a really nice 188 00:10:41,360 --> 00:10:44,320 Speaker 1: resource to have to have things that were cold, and 189 00:10:44,440 --> 00:10:47,480 Speaker 1: eventually became, you know, a multi veionaire and ice was 190 00:10:47,559 --> 00:10:51,000 Speaker 1: briefly the second biggest export in the United States after 191 00:10:51,080 --> 00:10:54,839 Speaker 1: cop um. So he was ultimately a success. But it's 192 00:10:54,840 --> 00:10:57,080 Speaker 1: just a kind of a crazy story. What was the 193 00:10:57,120 --> 00:10:59,280 Speaker 1: starting point at about that point in which you realize 194 00:10:59,320 --> 00:11:02,800 Speaker 1: that you could create cohesive collection of jaw dropping moments 195 00:11:03,000 --> 00:11:07,440 Speaker 1: to help reframe our understanding of human innovation. Well, I 196 00:11:07,480 --> 00:11:12,360 Speaker 1: had written Where Good Ideas Come From UM, which you know, 197 00:11:12,559 --> 00:11:14,600 Speaker 1: is all about, in a way, the history of innovation, 198 00:11:14,679 --> 00:11:19,520 Speaker 1: but not organized in terms of individual kind of objects. Uh. 199 00:11:19,720 --> 00:11:21,679 Speaker 1: So it was about the kind of patterns and kind 200 00:11:21,679 --> 00:11:26,839 Speaker 1: of lessons from innovative people and environments and communities. And 201 00:11:27,000 --> 00:11:30,120 Speaker 1: uh and so I knew and that book had done well, 202 00:11:30,160 --> 00:11:32,520 Speaker 1: and I knew that you know that you could you 203 00:11:32,559 --> 00:11:35,920 Speaker 1: could tell these stories from history and they could be 204 00:11:35,960 --> 00:11:39,000 Speaker 1: kind of captivating, um if you figured out the right 205 00:11:39,200 --> 00:11:41,840 Speaker 1: stories to tell on the white way to frame them. 206 00:11:41,880 --> 00:11:45,720 Speaker 1: And then because of that book, uh, I got approached 207 00:11:45,720 --> 00:11:51,079 Speaker 1: basically with this idea of turning it into a television show. Um, 208 00:11:51,080 --> 00:11:55,079 Speaker 1: a television series and uh and so really was a 209 00:11:55,160 --> 00:11:58,760 Speaker 1: TV series first for PBS and and BBC. And it 210 00:11:58,800 --> 00:12:01,840 Speaker 1: was during the early conversation is about the show that 211 00:12:02,320 --> 00:12:04,440 Speaker 1: we came up with the idea of organizing it around 212 00:12:04,520 --> 00:12:07,640 Speaker 1: six you know, objects, a clean glass of drinking water, 213 00:12:08,240 --> 00:12:12,880 Speaker 1: a sound recording, you know, artificial light. Um. And then 214 00:12:12,920 --> 00:12:14,840 Speaker 1: once you have that kind of clarity, it was clear 215 00:12:14,880 --> 00:12:18,720 Speaker 1: that it was it was that's the that's the episodes, 216 00:12:18,880 --> 00:12:22,280 Speaker 1: and then the chapters as I wrote them in the book. Um, 217 00:12:22,320 --> 00:12:24,200 Speaker 1: we're gonna be fun because it just kind of gave 218 00:12:24,280 --> 00:12:26,840 Speaker 1: us this structure that I that I hadn't had and 219 00:12:26,960 --> 00:12:29,280 Speaker 1: where good ideas come from. All Right, we're gonna take 220 00:12:29,320 --> 00:12:31,880 Speaker 1: a quick break and when we come back, more questions 221 00:12:32,080 --> 00:12:43,400 Speaker 1: with Stephen Johnson. All Right, we're back talking to Stephen Johnson. 222 00:12:44,160 --> 00:12:46,640 Speaker 1: A lot of times on the podcast, we'll talk about 223 00:12:46,720 --> 00:12:49,840 Speaker 1: habits or practices that we tried to do, especially in 224 00:12:49,960 --> 00:12:54,040 Speaker 1: terms of creativity. Do you have any specific habits or 225 00:12:54,280 --> 00:12:58,280 Speaker 1: practices when you approach your work? Yeah, I have accumulated. 226 00:12:58,559 --> 00:13:01,319 Speaker 1: You know, this is my ninth book, so I've I 227 00:13:01,360 --> 00:13:04,440 Speaker 1: think there's a lot of little tricks. Actually I wrote 228 00:13:04,840 --> 00:13:07,000 Speaker 1: you can you know, maybe link to it. I wrote 229 00:13:07,040 --> 00:13:10,679 Speaker 1: a kind of serious little essays at at medium um 230 00:13:10,679 --> 00:13:13,120 Speaker 1: called the Writer's Room about some of my little tricks 231 00:13:13,120 --> 00:13:16,160 Speaker 1: that I'd accumulated over the years. But the biggest one 232 00:13:16,240 --> 00:13:18,280 Speaker 1: is this and and it's a big theme of the books. Actually, 233 00:13:18,280 --> 00:13:20,559 Speaker 1: you know, I talked in the last two books, I've 234 00:13:20,559 --> 00:13:23,319 Speaker 1: talked quite a bit about this idea of the slow hunch, right, 235 00:13:23,440 --> 00:13:27,480 Speaker 1: that the anti Eureka moment, instead of moments of sudden clarity, 236 00:13:27,679 --> 00:13:31,959 Speaker 1: sudden epiphany, breakthrough moments. Most good ideas come into the 237 00:13:31,960 --> 00:13:34,960 Speaker 1: world very slowly, and they start as hunches, and then 238 00:13:35,080 --> 00:13:37,439 Speaker 1: you know, they sometimes take two or three years or 239 00:13:37,600 --> 00:13:40,679 Speaker 1: a decade to turn into something that you can actually 240 00:13:40,800 --> 00:13:44,200 Speaker 1: use in a really actionable way. And so the trick 241 00:13:44,320 --> 00:13:47,480 Speaker 1: is to like preserve all of those hunches and keep 242 00:13:47,520 --> 00:13:50,400 Speaker 1: them alive for as long as you can, because you 243 00:13:50,440 --> 00:13:53,079 Speaker 1: know that idea you had in two thousand eight might 244 00:13:53,120 --> 00:13:54,840 Speaker 1: not really make sense in two thousand eight, but it 245 00:13:54,840 --> 00:13:58,160 Speaker 1: makes total sense to do Thousen fourteen because something has changed, 246 00:13:58,240 --> 00:14:00,480 Speaker 1: or you've met someone who has another either kind of 247 00:14:00,520 --> 00:14:03,200 Speaker 1: completes it, or the technology has changed in the world 248 00:14:03,240 --> 00:14:04,840 Speaker 1: and lets you kind of build on it, or you 249 00:14:04,920 --> 00:14:09,240 Speaker 1: understand something differently that you didn't understand before. So I've 250 00:14:09,440 --> 00:14:14,480 Speaker 1: I've been keeping this single document for the last uh 251 00:14:14,600 --> 00:14:17,920 Speaker 1: it's almost ten years now actually. Um. It was originally 252 00:14:18,000 --> 00:14:20,200 Speaker 1: like a word document and then it became a Google 253 00:14:20,280 --> 00:14:22,160 Speaker 1: doc so that I could just get to it. But 254 00:14:22,240 --> 00:14:26,480 Speaker 1: it's one one document, and I just in that document, 255 00:14:26,520 --> 00:14:30,560 Speaker 1: I write down every single random idea I have for anything, 256 00:14:31,600 --> 00:14:34,520 Speaker 1: whether it's like a talk or a startup or a 257 00:14:34,680 --> 00:14:38,320 Speaker 1: episode or you know, just like or a entire book 258 00:14:38,440 --> 00:14:41,320 Speaker 1: or a magazine article or even I don't know where 259 00:14:41,360 --> 00:14:42,800 Speaker 1: it's supposed to go, but it's just an idea that 260 00:14:42,800 --> 00:14:45,160 Speaker 1: popped into my head and I and I write it 261 00:14:45,160 --> 00:14:47,160 Speaker 1: down that same place that don't organize it at all. 262 00:14:47,840 --> 00:14:52,360 Speaker 1: It's that file is now about seventy thousand words long. UM. 263 00:14:52,400 --> 00:14:55,800 Speaker 1: So it's longer than all of my books. Um. That 264 00:14:55,880 --> 00:14:57,920 Speaker 1: file is longer like the longest book I've written. It's 265 00:14:57,880 --> 00:15:01,560 Speaker 1: probably about seventy thousand words. Everything else's short than that. UM. 266 00:15:01,600 --> 00:15:03,160 Speaker 1: And what I try and do is I go back 267 00:15:03,160 --> 00:15:05,440 Speaker 1: and reread it every six months or so. It takes 268 00:15:05,480 --> 00:15:07,280 Speaker 1: a while. It takes like a book flenks worth of 269 00:15:07,320 --> 00:15:09,040 Speaker 1: time to reread all these things. But I try and 270 00:15:09,080 --> 00:15:12,320 Speaker 1: go through and reread it because you know you're constantly 271 00:15:12,360 --> 00:15:15,680 Speaker 1: finding things in your past. We're like, oh right, I 272 00:15:15,760 --> 00:15:17,800 Speaker 1: forgot I had that idea. That's such a good one, 273 00:15:17,840 --> 00:15:19,800 Speaker 1: and now would makes total sense to do it here, 274 00:15:19,840 --> 00:15:22,280 Speaker 1: you know. So that's one of the key kind of 275 00:15:22,280 --> 00:15:24,840 Speaker 1: techniques that I've had over the years, just to keep 276 00:15:24,880 --> 00:15:29,480 Speaker 1: that one. I call it my spark file. Um. And uh, 277 00:15:29,480 --> 00:15:32,800 Speaker 1: it's been incredibly helpful to me. So just looking back 278 00:15:32,840 --> 00:15:35,920 Speaker 1: at that spread to give you any insights into how 279 00:15:35,960 --> 00:15:38,360 Speaker 1: you work or your thought process, yeah, well it really 280 00:15:38,360 --> 00:15:40,920 Speaker 1: doesn't mean. The cool thing is sometimes I go back 281 00:15:40,960 --> 00:15:43,120 Speaker 1: and I'm rereading it and I'll come across one little 282 00:15:43,160 --> 00:15:45,960 Speaker 1: passage and I'll be like, that was the night I 283 00:15:46,000 --> 00:15:48,920 Speaker 1: came up with the idea for invention of air. My book, 284 00:15:49,120 --> 00:15:52,920 Speaker 1: Like the whole book came out of that little nugget 285 00:15:53,000 --> 00:15:55,200 Speaker 1: that I had, you know, like that that night, And 286 00:15:55,200 --> 00:15:56,760 Speaker 1: here I am writing it down, you know, for the 287 00:15:56,760 --> 00:15:59,040 Speaker 1: first time. So you can see the idea of starting 288 00:15:59,080 --> 00:16:01,640 Speaker 1: to take shape, which is really great, and and it 289 00:16:01,760 --> 00:16:04,560 Speaker 1: just you know, it encourages you. It makes you feel like, Okay, 290 00:16:04,560 --> 00:16:05,680 Speaker 1: you know, if I keep doing this, I'm going to 291 00:16:05,720 --> 00:16:09,920 Speaker 1: generate another book idea in here, you know, sooner or later. Um. 292 00:16:09,960 --> 00:16:12,840 Speaker 1: And then sometimes I read, you know, notes that I've 293 00:16:12,840 --> 00:16:15,160 Speaker 1: written that I'm like, how many glasses of wine that 294 00:16:15,280 --> 00:16:17,320 Speaker 1: I had when I wrote that down? I don't even 295 00:16:17,320 --> 00:16:20,480 Speaker 1: know what I'm talking about. So, you know, some are 296 00:16:20,640 --> 00:16:22,560 Speaker 1: you see a lot of like dead ends and things 297 00:16:22,560 --> 00:16:25,840 Speaker 1: that didn't work. But you know, you know, it's a 298 00:16:25,840 --> 00:16:29,360 Speaker 1: big theme of of the show in the book too, 299 00:16:29,400 --> 00:16:32,400 Speaker 1: that there's you know, productive failure. You know, you you 300 00:16:32,400 --> 00:16:34,840 Speaker 1: you end up innovating more if you take a lot 301 00:16:34,920 --> 00:16:37,440 Speaker 1: of risks and if you're constantly like experimenting with ideas, 302 00:16:37,480 --> 00:16:41,440 Speaker 1: most most of which aren't going to work out. Um uh, 303 00:16:41,520 --> 00:16:44,160 Speaker 1: But if you do that, eventually you'll start hitting you know, 304 00:16:44,280 --> 00:16:47,200 Speaker 1: hitting some that that actually do work out. All right, 305 00:16:47,240 --> 00:16:48,480 Speaker 1: So this one might be a bit of a doozy. 306 00:16:48,560 --> 00:16:52,440 Speaker 1: But but how does this understanding of innovation's history color 307 00:16:52,520 --> 00:16:58,360 Speaker 1: our expectation for humanity's future, perhaps humanity's future beyond Earth? Well, 308 00:16:59,240 --> 00:17:04,800 Speaker 1: I don't know, beyond Earth. That's that's probably kind of 309 00:17:04,840 --> 00:17:08,520 Speaker 1: above my pay grades speculated on. But but but I 310 00:17:08,560 --> 00:17:12,359 Speaker 1: think it should color our long view of human history 311 00:17:12,560 --> 00:17:15,919 Speaker 1: in in a in a positive way, right, um. And 312 00:17:15,920 --> 00:17:17,800 Speaker 1: then you know, one of the things that I tried 313 00:17:17,840 --> 00:17:20,760 Speaker 1: to do in in this book. Um. And in a way, 314 00:17:20,760 --> 00:17:23,920 Speaker 1: in my last book, Future Perfect, was to just remind 315 00:17:24,000 --> 00:17:28,520 Speaker 1: people how much incredible progress we've made over the last 316 00:17:28,520 --> 00:17:31,600 Speaker 1: particularly two hundred years. Um. You know, I have a 317 00:17:31,600 --> 00:17:34,520 Speaker 1: whole risk in the book and the show about the 318 00:17:34,560 --> 00:17:37,640 Speaker 1: introduction of chlorination into drinking water and the crazy story 319 00:17:37,680 --> 00:17:40,680 Speaker 1: behind that. And and you know that one little step 320 00:17:40,880 --> 00:17:43,960 Speaker 1: understanding that chlorine and small doses would be harmless to 321 00:17:44,000 --> 00:17:48,879 Speaker 1: humans but could kill bacteria, that one little innovation, you know, 322 00:17:49,040 --> 00:17:53,119 Speaker 1: ended up reducing inframortality and child mortality by more than 323 00:17:54,840 --> 00:17:57,359 Speaker 1: and you know, just think about that. I mean to 324 00:17:57,440 --> 00:18:01,720 Speaker 1: think about how common infident child more stality was high 325 00:18:01,720 --> 00:18:04,600 Speaker 1: those numbers were in the developed world a hundred and 326 00:18:04,600 --> 00:18:06,480 Speaker 1: fifty years ago. I mean, it's just it is the 327 00:18:06,560 --> 00:18:09,000 Speaker 1: single worst thing that you can imagine happening to you 328 00:18:09,040 --> 00:18:12,040 Speaker 1: as as a parent, the loss of a child. And 329 00:18:12,200 --> 00:18:15,879 Speaker 1: through through all these kind of collaborative innovations over the 330 00:18:15,960 --> 00:18:18,120 Speaker 1: last hundred fifty years, we've taken something that was very 331 00:18:18,200 --> 00:18:20,680 Speaker 1: common in the middle of the nineteenth century, it made 332 00:18:20,680 --> 00:18:23,680 Speaker 1: it very rare here at the beginning of the twenty one. 333 00:18:23,800 --> 00:18:27,520 Speaker 1: And that's just extraordinary. And that is that is actually 334 00:18:27,520 --> 00:18:30,960 Speaker 1: happening in the developing world even faster now than it 335 00:18:31,040 --> 00:18:34,880 Speaker 1: happened in the developed world a hundred years ago. So yes, 336 00:18:34,920 --> 00:18:37,800 Speaker 1: they're lagging behind us, but they're seeing even faster rates 337 00:18:37,800 --> 00:18:41,480 Speaker 1: of progress on something like that. So I think, look, 338 00:18:41,520 --> 00:18:43,840 Speaker 1: we have big challenges that we have to confront. We 339 00:18:43,880 --> 00:18:47,159 Speaker 1: have energy challenges, we have climate challenges. Um, you know, 340 00:18:47,240 --> 00:18:50,000 Speaker 1: we have any quality challenges and things like that. But 341 00:18:50,720 --> 00:18:53,639 Speaker 1: the track record as the last you know, two hundred 342 00:18:53,680 --> 00:18:56,520 Speaker 1: to three hundred years is an extraordinary one and as 343 00:18:56,640 --> 00:18:59,800 Speaker 1: extraordinary all around the world. Um, it's not just anymore 344 00:18:59,880 --> 00:19:03,440 Speaker 1: or the story of you know, the West with an impoverished, 345 00:19:03,760 --> 00:19:06,480 Speaker 1: um third world, that is not what's happening. We're seeing 346 00:19:06,520 --> 00:19:09,879 Speaker 1: actually the developing world, you know, increase in its basic 347 00:19:09,920 --> 00:19:16,440 Speaker 1: standards of living faster than any human settlement uh in history. 348 00:19:16,520 --> 00:19:18,560 Speaker 1: So I think, while we do have these problems, hopefully 349 00:19:18,640 --> 00:19:20,439 Speaker 1: you look at you look at it from this angle 350 00:19:20,520 --> 00:19:22,080 Speaker 1: and you see, you know, you see a lot of 351 00:19:22,080 --> 00:19:25,720 Speaker 1: reasons for optimism. You've written about how innovation tends to 352 00:19:25,800 --> 00:19:29,479 Speaker 1: keep tabs on itself and not unleash anything too terrible 353 00:19:29,640 --> 00:19:33,680 Speaker 1: or harmful upon the world. But in terms of today's technology, 354 00:19:33,800 --> 00:19:36,480 Speaker 1: which moves at a far faster pace than the current 355 00:19:36,560 --> 00:19:40,000 Speaker 1: legal system. Do you see a downside or a need 356 00:19:40,080 --> 00:19:44,280 Speaker 1: to address the oversight system in place. Yeah, that's a 357 00:19:44,320 --> 00:19:47,359 Speaker 1: really good question. I mean, this is the classic you know, 358 00:19:47,480 --> 00:19:52,600 Speaker 1: concern about why why we haven't detected any radio signals 359 00:19:54,040 --> 00:19:55,960 Speaker 1: in like the SETI projects and things like that. And 360 00:19:56,040 --> 00:19:58,160 Speaker 1: one of the arguments is that it may well be 361 00:19:58,440 --> 00:20:03,760 Speaker 1: that civil sizations that advance far enough to send out 362 00:20:03,800 --> 00:20:08,600 Speaker 1: structured radio signals. It's some you know, other planet are 363 00:20:08,640 --> 00:20:16,439 Speaker 1: almost immediately wiped out by some self destructive technology that 364 00:20:16,480 --> 00:20:21,240 Speaker 1: follows the invention of radio UM, which is the the 365 00:20:21,320 --> 00:20:25,480 Speaker 1: less optimistic view of what happens UM. And I think 366 00:20:25,520 --> 00:20:27,640 Speaker 1: we do have you know, we live in a much 367 00:20:27,680 --> 00:20:30,320 Speaker 1: more you know, kind of connected world. And so if 368 00:20:30,359 --> 00:20:34,880 Speaker 1: there were some kind of you know, self replicating style 369 00:20:36,119 --> 00:20:40,720 Speaker 1: biotechnology or nanotechnology, this is the kind of gray goo 370 00:20:41,080 --> 00:20:46,960 Speaker 1: um nightmare scenarios that we would you know, we could 371 00:20:47,000 --> 00:20:51,920 Speaker 1: unleash something that's that you know, was incredibly damaging to society, 372 00:20:52,000 --> 00:20:53,760 Speaker 1: that that could be a risk. And you know, I 373 00:20:53,760 --> 00:20:58,560 Speaker 1: suppose like genetics meddling people are concerned about UM. I 374 00:20:58,600 --> 00:21:02,760 Speaker 1: think it would be really good you know too. We 375 00:21:02,760 --> 00:21:07,200 Speaker 1: we certainly need to have better systems for thinking about risk, 376 00:21:08,160 --> 00:21:12,040 Speaker 1: and particularly for thinking about these unintended unintended consequences in 377 00:21:12,160 --> 00:21:15,440 Speaker 1: terms of risk. Um I'm not sure if our existant 378 00:21:15,520 --> 00:21:18,600 Speaker 1: kind of regulatory bodies are the best set up for that. 379 00:21:18,720 --> 00:21:21,480 Speaker 1: I don't think, you know, government agencies do a particularly 380 00:21:21,480 --> 00:21:24,840 Speaker 1: good job of thinking about that kind of risk. But 381 00:21:24,920 --> 00:21:28,480 Speaker 1: I'm not sure really what the alternative is. Um. It's 382 00:21:28,480 --> 00:21:30,520 Speaker 1: one of the places where I think, and I'm not 383 00:21:30,520 --> 00:21:31,840 Speaker 1: actually a big reader of this, but one of the 384 00:21:31,840 --> 00:21:34,399 Speaker 1: places where I think science fiction is probably pretty healthy 385 00:21:34,480 --> 00:21:38,040 Speaker 1: for the society because basically science fiction authors just sit 386 00:21:38,080 --> 00:21:42,240 Speaker 1: around and like imagine pretty alternate future scenarios based on 387 00:21:42,640 --> 00:21:46,359 Speaker 1: you know, projecting out from the present, and that that's 388 00:21:46,359 --> 00:21:49,240 Speaker 1: a pretty healthy attitude because it sometimes helps us steer 389 00:21:49,280 --> 00:21:52,480 Speaker 1: away from those things, right, you know, we we had 390 00:21:53,040 --> 00:21:56,080 Speaker 1: fears about what would look like and we're able to 391 00:21:56,200 --> 00:21:59,800 Speaker 1: kind of largely for the most part, some of it 392 00:22:00,000 --> 00:22:01,800 Speaker 1: a true, but some of it didn't. I think partially 393 00:22:01,840 --> 00:22:03,879 Speaker 1: because in my eighty four was such a powerful and 394 00:22:03,880 --> 00:22:08,280 Speaker 1: evocative book. Um So, it made us worried about entering 395 00:22:08,280 --> 00:22:11,240 Speaker 1: into that kind of state. Um So, I think in 396 00:22:11,280 --> 00:22:14,040 Speaker 1: some ways the kind of divisionaries and the sci fi 397 00:22:14,080 --> 00:22:16,800 Speaker 1: authors maybe as important to this kind of stuff as 398 00:22:16,320 --> 00:22:19,800 Speaker 1: the traditional regulators. All Right, we're gonna take a quick 399 00:22:19,840 --> 00:22:22,520 Speaker 1: break and we get back. We will have more from Stephen. 400 00:22:31,359 --> 00:22:36,120 Speaker 1: All right, we're back. More questions here. We'll author Stephen Johnson. Uh, Stephen, 401 00:22:36,160 --> 00:22:38,359 Speaker 1: what's the next topic that's going to keep you up 402 00:22:38,359 --> 00:22:42,439 Speaker 1: at night making connections to that wider world. We're talking 403 00:22:42,480 --> 00:22:46,600 Speaker 1: about doing another series, another season of this show, which 404 00:22:46,600 --> 00:22:49,480 Speaker 1: would have another book. Um and so the question is 405 00:22:49,520 --> 00:22:52,920 Speaker 1: what would it you know, what would be the uh 406 00:22:53,280 --> 00:22:54,920 Speaker 1: focus of it. I'd like to have it have a 407 00:22:55,000 --> 00:22:57,359 Speaker 1: kind of a distinct focus, so it's not just like 408 00:22:57,440 --> 00:23:00,880 Speaker 1: six more objects that changed the world, you know. Um. 409 00:23:01,200 --> 00:23:04,399 Speaker 1: And I'm really interested in in leisure and kind of recreation, 410 00:23:04,440 --> 00:23:07,480 Speaker 1: because that's another measure of progress, is how much time 411 00:23:07,520 --> 00:23:11,120 Speaker 1: we have to sit around, like playing video games, are 412 00:23:11,119 --> 00:23:15,960 Speaker 1: going on vacations like our hunter gatherer ancestors didn't have 413 00:23:16,040 --> 00:23:19,800 Speaker 1: as much of um And so it would be interesting 414 00:23:19,840 --> 00:23:23,160 Speaker 1: to do kind of a history, a connected history of 415 00:23:23,160 --> 00:23:26,000 Speaker 1: of the things that we do for fun, um and 416 00:23:26,040 --> 00:23:27,840 Speaker 1: how those things came into being. I think that would 417 00:23:27,880 --> 00:23:30,840 Speaker 1: be pretty cool. Okay, if you don't mind indulging us. 418 00:23:30,880 --> 00:23:33,000 Speaker 1: We have a couple of standard questions we like to 419 00:23:33,040 --> 00:23:38,240 Speaker 1: ask people. So Woolly Mammoth, bring it back or don't 420 00:23:38,280 --> 00:23:43,240 Speaker 1: bring it back? Well, you know, Stewart brand is uh, 421 00:23:43,520 --> 00:23:46,919 Speaker 1: my neighbor in California and old friends. So whatever Stewart 422 00:23:47,000 --> 00:23:50,200 Speaker 1: is doing, I'm I'm in favor of. I think it'd 423 00:23:50,200 --> 00:23:53,000 Speaker 1: be cool to bring it back. All right, This question 424 00:23:53,160 --> 00:23:55,600 Speaker 1: is fairly serious and you don't have to answer it 425 00:23:55,640 --> 00:23:59,359 Speaker 1: if you're uncomfortable. Um, but we're just wondering do you 426 00:23:59,440 --> 00:24:03,640 Speaker 1: have a cost don't pick out for Halloween? Sadly, I'm 427 00:24:03,680 --> 00:24:06,680 Speaker 1: going to be in London actually doing the UK uh 428 00:24:06,960 --> 00:24:10,760 Speaker 1: publication tour of the book. Um, and they don't really 429 00:24:10,800 --> 00:24:12,840 Speaker 1: do Halloween over there quite the way we do in 430 00:24:12,840 --> 00:24:14,840 Speaker 1: the US, so I will be just sitting in my 431 00:24:14,880 --> 00:24:18,000 Speaker 1: hotel room ordering in room service. Uh. But my kids 432 00:24:18,040 --> 00:24:21,040 Speaker 1: went out and got some very disturbing costumes the other day, 433 00:24:21,080 --> 00:24:24,840 Speaker 1: so uh, they'll be they'll be in style here in Brooklyn. 434 00:24:25,080 --> 00:24:26,960 Speaker 1: All right, Stephen, Well, thank you for talking with us 435 00:24:27,200 --> 00:24:29,280 Speaker 1: before we go. Is there anything else you'd like listeners 436 00:24:29,320 --> 00:24:32,239 Speaker 1: to know about the book and the series? Well, I 437 00:24:32,359 --> 00:24:33,800 Speaker 1: you know, I think the one thing I say about 438 00:24:33,800 --> 00:24:37,160 Speaker 1: the series, um, is it it's really it's a really 439 00:24:37,200 --> 00:24:40,359 Speaker 1: fun show to watch with your kids, like to watch 440 00:24:40,359 --> 00:24:43,160 Speaker 1: with like an eleven year old, um, or if you're 441 00:24:43,160 --> 00:24:45,919 Speaker 1: a kid, to watch with your parents. Is it just 442 00:24:46,000 --> 00:24:48,280 Speaker 1: it really like it's pitched at this level. The book 443 00:24:48,320 --> 00:24:50,199 Speaker 1: is slightly you know, older. I think it would be 444 00:24:50,200 --> 00:24:52,959 Speaker 1: hard for eleven year old to read the book. But um, 445 00:24:53,080 --> 00:24:56,040 Speaker 1: the show is right in the sweet spot where I 446 00:24:56,040 --> 00:24:57,840 Speaker 1: think most of the grown ups will have not heard. 447 00:24:57,880 --> 00:25:00,399 Speaker 1: The stories are all we worked really hard to has, 448 00:25:00,680 --> 00:25:02,680 Speaker 1: you know, stories that you will not know and that 449 00:25:02,760 --> 00:25:05,360 Speaker 1: we'll kind of blow your mind a little bit. Um. 450 00:25:05,400 --> 00:25:07,520 Speaker 1: But at the same time, there's nothing in it that 451 00:25:07,560 --> 00:25:09,400 Speaker 1: an eleven year old won't get. And I think it's 452 00:25:09,480 --> 00:25:12,240 Speaker 1: it's told and kind of a playful, fun way. It's 453 00:25:12,280 --> 00:25:15,159 Speaker 1: not like you're normal kind of history series. Um. I 454 00:25:15,200 --> 00:25:17,560 Speaker 1: think it's I think it should be a good family show. 455 00:25:19,000 --> 00:25:20,680 Speaker 1: All right. So there you have it. Our chat with 456 00:25:20,800 --> 00:25:24,920 Speaker 1: Steven Johnson again the book How We Got to Now? 457 00:25:25,240 --> 00:25:28,520 Speaker 1: The TV series also How We Got to Now. We 458 00:25:28,640 --> 00:25:32,399 Speaker 1: highly recommend books. Yeah, airing on PBS Wednesdays, that's Tenny 459 00:25:32,440 --> 00:25:35,960 Speaker 1: Stern and nine Central. And if you guys have any 460 00:25:36,080 --> 00:25:39,480 Speaker 1: thoughts about this, I hope that you send them our way. Indeed, 461 00:25:39,520 --> 00:25:41,479 Speaker 1: and in the meantime, be sure to check out stuff 462 00:25:41,480 --> 00:25:43,920 Speaker 1: to Blow your Mind dot com. That is our mothership. 463 00:25:43,960 --> 00:25:46,119 Speaker 1: That's where you'll find all of our podcast episodes, all 464 00:25:46,160 --> 00:25:48,240 Speaker 1: of our videos, all of our podcast There's always links 465 00:25:48,240 --> 00:25:51,280 Speaker 1: out to the various social media accounts that we maintain. Yes, 466 00:25:51,359 --> 00:25:53,760 Speaker 1: and you can contact us via email if you'd like. 467 00:25:54,080 --> 00:25:55,960 Speaker 1: You can do that that blow the mind at how 468 00:25:56,040 --> 00:26:03,040 Speaker 1: stuff works dot com for more on this and thousands 469 00:26:03,040 --> 00:26:11,520 Speaker 1: of other topics. Does it how stuff works dot com