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Speaker 1: my heart, my next guest, I have for two breaks.

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Speaker 1: I'm for two breaks because when he has something to

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Speaker 1: say and I want him to tell y'all, because I

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Speaker 1: I've I've had personal conversations with him, man, members of

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Speaker 1: his family. He's come from an amazing family. My next

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Speaker 1: guest did not come from a family of doctors, health professionals,

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Speaker 1: or even her books. He's born of a lionage of entrepreneurs.

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Speaker 1: Please work on the money making conversation health and wellness

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Speaker 1: experts and CEO of w W dot d RBS dot

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Speaker 1: com a D doctor, Hey, how you doing, my man?

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Speaker 1: My man, I'm so happy to hear from you, because

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Speaker 1: you know, every time I hear from your energies at

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Speaker 1: a certain level, a D. You know you gotta bring

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Speaker 1: it well. Well, I I know, first we have I

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Speaker 1: had schedu you for one break, and I went, you know,

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Speaker 1: you have such an amazing life, and your family is

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Speaker 1: an amazing family, and fortunately meet some of them and

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Speaker 1: uh and and that's been an amazing journey in itself.

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Speaker 1: When but then we I want to talk about some

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Speaker 1: of that, but I also want to talk about you know,

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Speaker 1: you know, I know you're not in the finish line yet,

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Speaker 1: but how the first all at all? And and and

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Speaker 1: tell us, tell us what's your vision? First of all,

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Speaker 1: tell everybody what the herbs is. Let's get that out

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Speaker 1: the way first. Okay, Well, first of all, Derb's is

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Speaker 1: an all natural herbal company. We have over four hundred

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Speaker 1: products and that word natural really means something to us. Uh.

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Speaker 1: Our products are one plant base and that's hard to

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Speaker 1: find these days because everybody's trying to make a buck

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Speaker 1: and put out a cheap product, and we went the

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Speaker 1: other way. We said we're gonna put out a quality

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Speaker 1: product a percent of the time. And so with that

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Speaker 1: being said, I remember we met way back in the

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Speaker 1: day on the l A radio step when Steve Harvard

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Speaker 1: I was doing local radio in l A. And and

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Speaker 1: you remember you came to the station warning the advertising,

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Speaker 1: and you did advertise on the local a filling. And

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Speaker 1: that's why I said earlier the beauty of watching a

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Speaker 1: relationship is that I saw you advertise, you know, with

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Speaker 1: a modest budget. You know, because we ever start up,

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Speaker 1: you're gonna have a modest budget, but you saw the

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Speaker 1: the need to expand your the word about your brand

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Speaker 1: and then and then to see you then you came

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Speaker 1: on board. You contact Rashwan, this team, we can work

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Speaker 1: a relationship on the national platform on the Steve Harvey

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Speaker 1: Morning Show which made it national, which made it national,

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Speaker 1: and then this then then I was in this past

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Speaker 1: year in twenty six team, he's Rashan, I want to

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Speaker 1: come on the talk show and then and and please

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Speaker 1: tell everybody each step how to affect it your business

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Speaker 1: and what was the rationality for each room. I've been

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Speaker 1: talking about locally when you use in l A. Then

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Speaker 1: went to the national platform and then we went to

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Speaker 1: the TV. Right, so we're SI. When we started off

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Speaker 1: on radio, my brother has an advertising uh business marketing degree. Um,

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Speaker 1: we created this whole platform that we weren't gonna do

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Speaker 1: typical stuff that herbal companies typically do, Like we weren't

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Speaker 1: gonna try to be inside the stores. We were going

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Speaker 1: to create that people to come back to us opposed

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Speaker 1: to going to stores and and doing all this stuff.

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Speaker 1: So we just decided to promote our own personal our

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Speaker 1: own personal website. So we started off locally. Um, like

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Speaker 1: you said with a modest budget. Um, we we've seen

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Speaker 1: something there. We're just like, Okay, if we do this

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Speaker 1: on a bigger scale, like the national scale, might be

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Speaker 1: able to see bigger, bigger revenues as far as that

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Speaker 1: coming in, bigger dollars coming in. And it did just that.

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Speaker 1: I mean the first of all, when we first did

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Speaker 1: the Steve Harvey National radio show, let tell you that

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Speaker 1: you're talking about a business that was probably making about

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Speaker 1: maybe about sixty a month, you know when when we

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Speaker 1: went national. And I don't mind saying numbers because I

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Speaker 1: just think people really need to hear real numbers and

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Speaker 1: how certain things actually really drastically, drastically affected our business

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Speaker 1: when we did, when we went to the Steve Harvey

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Speaker 1: National platform, we went from making sixty thousand a month

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Speaker 1: to five dollars a day. Wow, that's the difference. And

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Speaker 1: that's the different now now this is, but there was

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Speaker 1: some along the way. You do question that move, don't you?

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Speaker 1: What what makes you go to the next step. That's

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Speaker 1: why I want people to hear because I don't want to.

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Speaker 1: That's why I gave two breaks to you a d

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Speaker 1: because I want your story, man, and you're not you know.

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Speaker 1: You know, let's put this way. I'm having you back

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Speaker 1: because you're an inspiration, because you're that guy that i've

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Speaker 1: seen build this brand out. You're that guy that I

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Speaker 1: have people who said I got nice. Yeah, what do

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Speaker 1: I do with the idea? And there's so many key steps. Well,

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Speaker 1: first of all, you can't build these kind of brands

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Speaker 1: unless you develop relationships with people like yourself because not

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Speaker 1: only have you, not only have you been a really

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Speaker 1: super good friend and just gave me great business advice,

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Speaker 1: you know what I mean? Like like that, it's important

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Speaker 1: to be able to have mentors like yourself, like a

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Speaker 1: Steve Harvey, and go back and talk to them. But

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Speaker 1: let me tell you about some of our struggles that

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Speaker 1: we did. They remember, I remember we were trying we

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Speaker 1: were doing radio with Kathy Hughes and we were trying

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Speaker 1: to really develop our platform. And it was the first

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Speaker 1: radio show that we were kind of thinking about doing.

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Speaker 1: Um My brother came to me, he was like, it's

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Speaker 1: gonna cost us twelve dollars and I told him absolutely not.

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Speaker 1: We are not doing it like twelve tho dollars. What

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Speaker 1: they're gonna do like it is that's never gonna work.

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Speaker 1: So then so then he then he came back to me,

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Speaker 1: it's like, Okay, they said they'll do it for eleven

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Speaker 1: I was like, man, I'm not doing this for eleven

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Speaker 1: thousand dollars. And then he came back to me. I

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Speaker 1: was like, he's like, they're doing for ten five. And

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Speaker 1: next thing, you know, I'm like, look, if they get

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Speaker 1: below ten thousand, I'll give him a shot. Now. This

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Speaker 1: is our very first platform that we ever decided to

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Speaker 1: be on. Very first, very first, like national platform prior

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Speaker 1: to the Steve Harvey National radio show, decide after local,

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Speaker 1: so after we decided to do local. So, like I said,

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Speaker 1: we're making like about sixty thousand at the time a month.

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Speaker 1: You're not just doing local ads, you know, doing paper

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Speaker 1: click ad words and things like that. So, um, we

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Speaker 1: did the national platform with Cathy Hughes Radio station, and

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Speaker 1: let me tell you, we got a chance to see

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Speaker 1: what it would be like on the Steve Harvey which

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Speaker 1: was a much much, a hundred times bigger than what

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Speaker 1: we did it on. We doubled our business overnight. We

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Speaker 1: went from sixty thousand a month to a hundred and

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Speaker 1: twenty thousand a month overnight that platform. My brother finally

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Speaker 1: came to me, He's like they're doing for nine five.

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Speaker 1: I said forget it. I said, let's go for it.

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Speaker 1: We'll give it a shot. And that's when gave me

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Speaker 1: the impression like, Okay, you know what, if we can

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Speaker 1: get to a Steve Harvey, are are just a bigger platform,

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Speaker 1: we can really really do something what you know with

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Speaker 1: this business. And that's exactly what we did. That's when

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Speaker 1: after that, after we did that, I think we did

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Speaker 1: another plat platform with Kathie Hughes on her and then

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Speaker 1: after that we went straight to the Steve Harvey Show

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Speaker 1: and begin going to work. Now he's the funny point.

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Speaker 1: I would just gonna let you know he threw out

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Speaker 1: the word mentor, but this is a skilled negotiator because

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Speaker 1: see a d is leaving out the part that you know,

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Speaker 1: when he spends his money, he likes to know how

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Speaker 1: it's being used, because whether it's being used through a contest,

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Speaker 1: or it's gonna be posted in social media, or it's

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Speaker 1: gonna be posted in the news letter, or it's gonna

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Speaker 1: be posted on the website, or who's actually reading the

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Speaker 1: live read and that's not the people need to hear that.

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Speaker 1: Just you just don't go to a radio station or

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Speaker 1: a TV station. You tell them it's it's definitely a

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Speaker 1: plan involved in a lot of details. Um, but yeah,

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Speaker 1: we do. We want to know exactly what's going on,

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Speaker 1: who's gonna read it, how it's gonna be used, who's

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Speaker 1: gonna say it, because we don't do we only do

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Speaker 1: live read. We only do live reads. And we put

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Speaker 1: in another wrinkle in there that I would tell most

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Speaker 1: businesses if if the radio stations will go for it.

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Speaker 1: What we did was we asked them, say, look, we're

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Speaker 1: gonna advertise, we're gonna commit to you guys for the

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Speaker 1: whole entire year. Can you guys give us an interview

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Speaker 1: on the radio. There you go, there you go go.

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Speaker 1: That was really, really really key for us because a

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Speaker 1: lot of people don't know this. Those two radio interviews

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Speaker 1: that we asked for throughout them up, which is complementary

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Speaker 1: for the radio stations. If you can get them to

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Speaker 1: go for it, Um, it doesn't really it's not really

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Speaker 1: part of the ad by if you can get them

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Speaker 1: to go for those two days on that radio station,

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Speaker 1: would literally pay for your whole entire campaign. And that

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Speaker 1: was that was one of the big moods that we made.

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Speaker 1: People didn't know what the numbers that we were really

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Speaker 1: doing on those interviews and how it really affected our business.

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Speaker 1: And it changed our business because we would run them

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Speaker 1: in the beginning of the ad. So we're running day one,

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Speaker 1: let's say September one week, we'll do an interview. Now

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Speaker 1: after September one, all the listeners who heard that interview, um,

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Speaker 1: they they will hear live reads from Shirley Strawberry or

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Speaker 1: Steve Harvey throughout the weeks. Every every time a uh,

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Speaker 1: they would reach back into their memory, remember that interview.

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Speaker 1: Then here that ad, we were getting more and more

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Speaker 1: people to purchase our clans. And then after we noticed,

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Speaker 1: we was like, okay, after about two weeks, it's the dwindle.

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Speaker 1: So now we're gonna do another interview interview. We're gonna

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Speaker 1: do our second interview, and we're gonna run that. Now

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Speaker 1: we're getting more people. And then after that's run the

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Speaker 1: rest of the ads throughout the following month. And that

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Speaker 1: was our formula, and it worked on every single radio

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Speaker 1: station that we took. We took that platform, that ad platform,

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Speaker 1: and that format and took it to all those different

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Speaker 1: radio stations and it worked every single time. Now here's

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Speaker 1: the key to it. Everything that you're saying your product.

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Speaker 1: You gotta have the product and you've got to be

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Speaker 1: able to deliver the product. Tell everybody about why, what's

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Speaker 1: the benefits of cleansing with your product? Okay, so first

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Speaker 1: of all, any any business, you gotta have a great product.

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Speaker 1: You can't just have crap out there. So I always say,

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Speaker 1: make sure you have a good product. And the dearth

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Speaker 1: for a body cleanses probably the best cleans out there

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Speaker 1: on the market. The lasteen years, we've been the number

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Speaker 1: one selling clans online. Um Our Cleanses about cleaning out

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Speaker 1: all your major limited channels. That should god blood of

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Speaker 1: your heart, your your lungs, of kidneys, your drenal of glass,

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Speaker 1: your blooding and skin is gonna flush out all the

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Speaker 1: impurity along with that process. We always tell people you

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Speaker 1: can't eat the same food that gave you the notion

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Speaker 1: to cleans during your cleans so therefore you gotta you

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Speaker 1: gotta change those eating habits. So we asked people to

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Speaker 1: eat a raw food diet, which means you only can

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Speaker 1: eat fresh fruits, vegetables, raw nuts, and raw seas throughout

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Speaker 1: that process and you do that for those twenty days,

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Speaker 1: it will one percent change your life. And that's what

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Speaker 1: we did. We started changing lives all over the planet

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Speaker 1: because that that I remember, that's how your campaign shifted.

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Speaker 1: Remember when we was talking about it, how it really

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Speaker 1: does change people's lives, their outlook, health and wellness. And

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Speaker 1: that's really really important in your branding process. Correct. Absolutely,

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Speaker 1: But what we also know is when you have a

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Speaker 1: great product and people have that great experience, they tell

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Speaker 1: ten the twenty other people. And so just word of

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Speaker 1: mouth alone really really helped us. But being on that

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Speaker 1: radio station, it was like a megaphone lasting out this

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Speaker 1: information and it really got people interested in cleansing and

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Speaker 1: and it's totally totally wanted to present change our business. Wow.

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Speaker 1: And and when you when you talk about this, we

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Speaker 1: want to talk about the how television go go? Don't

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Speaker 1: say that because I see that commercial with uh with

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Speaker 1: Rolling Martin on social media and it just continues to

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Speaker 1: give you love in the d earth world. Correct, Let's

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Speaker 1: talk about that social media commercial to just floating out

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Speaker 1: there with Steve Harvey and it Roller Martin and talking

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Speaker 1: about the Dear brand. That's right. I'll just tell you something.

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Speaker 1: My listeners on money making conversation because also you'll be

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Speaker 1: able to hear this show. I'm picked up on all day.

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Speaker 1: I heart radio podcast too as well. This is where

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Speaker 1: the show is gonna go as well, So it has

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Speaker 1: his legs here. You talk to me live here, but

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Speaker 1: it's going everywhere out to to the podcast world as well.

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Speaker 1: I think, what we gotta go to a break right now.

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Speaker 1: When I come back, we're gonna talk about the TV.

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Speaker 1: We're gonna talk. I want to hear a little bit

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Speaker 1: about your your family, but more importantly a D. I'm

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Speaker 1: just happy to everybody hear who you are because you're fantastic,

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Speaker 1: great human being. More importantly and outstanding entrepreneur. We'll be

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Speaker 1: back more how he took an idea a startup to

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Speaker 1: a multimillion dollar company. The CEO of the herbs dot

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Speaker 1: com A D Dolphin will be right back. I'm back

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Speaker 1: with my man, the CEO of w W dot ds

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Speaker 1: and dog Herbs dot com herbs when the dot com

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Speaker 1: the CEO A D dof a D we talked about

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Speaker 1: how you started right l A name your two point

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Speaker 1: three to beat Steve Harve and I was out there

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Speaker 1: learning how to do radio and he talked about when

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Speaker 1: you went over to when you went over the Kathie,

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Speaker 1: used went to her for right, and then when you

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Speaker 1: got to us, you developed a shell of how we're

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Speaker 1: gonna market our brand on radio and you held to that.

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Speaker 1: Now the next big jump. And we talked about this

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Speaker 1: at the Neighborhood Award. That's why it's so cool to

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Speaker 1: his talk about doing television and we were sharing ideas

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Speaker 1: because the great thing about I like what he said earlier.

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Speaker 1: He gave you guys facts. And when whenever a D

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Speaker 1: talks to me, he know I I tell him the

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Speaker 1: truth because I don't like giving people misleading information, like

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Speaker 1: telling them I pay this rate and the rates Really

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Speaker 1: I really paid seven thousands, but I tell people I

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Speaker 1: paid three thousand because it messes him up. Because you

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Speaker 1: need to I want them to know real numbers. I

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Speaker 1: want them to know how doing things right can really

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Speaker 1: drastically affect your business. People need to hear real numbers,

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Speaker 1: really events, real occurrences, how it really happened, and that's

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Speaker 1: really important and and that and that's so so when

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Speaker 1: we were sitting down talking about, you know, ways to

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Speaker 1: expanding I gotta set number here, How can I get

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Speaker 1: the most and we started throwing out ideas. I said,

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Speaker 1: do this, do this whole lot for this. So tell

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Speaker 1: us about the experience of going on to Steve Harvey

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Speaker 1: National were talked about a show this in native percent

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Speaker 1: of the country. Okay, name of the opposent of the country,

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Speaker 1: a well known mega talent, a global brand, and Steve

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Speaker 1: Harvey and then you sitting on TV with him talk

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Speaker 1: about that. Okay, So prior to that, prior, I just

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Speaker 1: wanted to make sure they get the whole thing. Prior

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Speaker 1: to that, what happened was when we started doing when

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Speaker 1: we started sponsoring the Neighborhood Awards. It was something that

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Speaker 1: happened at that moment. They instead of putting me amongst

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Speaker 1: the other vendors, they put me on celebrity role then

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Speaker 1: and my company and my company said, why why y'all

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Speaker 1: putting us on a celebrity role? They said, because people,

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Speaker 1: because of the interviews, they think he's a part of

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Speaker 1: the show, which was something that just happened organically. I

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Speaker 1: became a part of the show. So then that's when

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Speaker 1: I started thinking. I said, okay, and me and you

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Speaker 1: had that conversation about TV, I said, okay, they had

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Speaker 1: called me and they said, we got an opportunity for

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Speaker 1: you to be on TV. I'll take I said, I said,

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Speaker 1: I'll take it. They said, we need for you to

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Speaker 1: do this and that I don't know should I give? No, no, no,

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Speaker 1: don't give. They need to learn some stuff on their own.

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Speaker 1: That's gonna be in your book. That's gonna be your book.

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Speaker 1: That's okay, okay, you know, you know. So they asked me,

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Speaker 1: they said they had an opportunity for me to be

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Speaker 1: on TV, and I told him I'll take it. So

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Speaker 1: I did. So I did the TV show and let

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Speaker 1: me tell you, TVs wait, I didn't think TV could

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Speaker 1: beat radio, but I'm I'm gonna tell you the difference. Okay,

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Speaker 1: radio at the time that you started, and we was

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Speaker 1: in eight markets. That's basically in the southeast part of

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Speaker 1: the country where the Steve Harvey Morning Show has its

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Speaker 1: dominant presidents from New York all the way through Dallas, Atlanta,

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Speaker 1: all the way down to Tampa, all that Memphis, Chicago, Detroit.

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Speaker 1: So know that that's the part of the country that

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Speaker 1: you were talking to on radio. Now TV, I just

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Speaker 1: said earlier, you're now in ninety five percent of the country,

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Speaker 1: which means you're in Seattle to Miami, you know, from

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Speaker 1: Varmont to San Diego as well as middle of America.

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Speaker 1: That's what you said down on TV, and that's the

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Speaker 1: experience to tell everybody what happened. Well, okay, so we

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Speaker 1: did the National Uh, we did the Steve Harvey Show.

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Speaker 1: We went on there. We talked about a preacher that

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Speaker 1: we had helped lose a hundred and fifty pounds in

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Speaker 1: four to five months. Amazing story. He was trying to

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Speaker 1: lose weight so he could be a candidate for his

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Speaker 1: what to give his wife a kidney. He wanted to

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Speaker 1: have the opportunity at least be part of the conversation

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Speaker 1: to actually be a person that can save her life.

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Speaker 1: So it was just something huge. We got involved. We

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Speaker 1: helped he went from um three hundred and fifty three

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Speaker 1: hundred and fifty something pounds to like two hundreds something pounds.

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Speaker 1: I can't remember the exact numbers. It was some time ago,

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Speaker 1: so two hundred of something towns, and he actually became

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Speaker 1: a candidate. He was actually one of the people he

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Speaker 1: could get his kidneys tested so he can actually do

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Speaker 1: that for his wife. But when we did the show,

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Speaker 1: now I don't mind giving out these numbers. And um,

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Speaker 1: so when we did the show, what happened was and

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Speaker 1: I just like I said, we were literally making twenty

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Speaker 1: five dollars a day already. So when we did the

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Speaker 1: Steve Harvey National NBC TV Show, we went from that

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Speaker 1: to making over a hundred something thousand dollars a day,

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Speaker 1: just like that overnight. And it was like the first

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Speaker 1: day we did over a hundred and fifty easy. The

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Speaker 1: next day we did over a hundred thousand. The next

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Speaker 1: day we did seventy thousand. So we could really really

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Speaker 1: see the effects. And this is the beauty of it.

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Speaker 1: So once I seen that, and I had already had

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Speaker 1: that radio experience, and I said, guess what they felt

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Speaker 1: like I was a part of the show. Oh, they

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Speaker 1: ain't seen nothing yet. I told them, I'll take every

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Speaker 1: TV opportunity that you got. I want them all. Give

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Speaker 1: them all to me, give them all to me, and

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Speaker 1: just tell me what you guys need for me to do,

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Speaker 1: I'll do it. So and and that's what happened. So

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Speaker 1: then and now check this out. So now, since we're

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Speaker 1: coming on the Steve Harvey TV Show, you know, everyone

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Speaker 1: at least once a month I think last year I

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Speaker 1: did over ten episodes. I don't facebook, but the grand everything,

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Speaker 1: everything drastically changed because of that shift, because I said

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Speaker 1: I've seen something, and I had already had that prior

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Speaker 1: experience in radio, and so I had already attacked TV.

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Speaker 1: I say, all right, give them all to me. So

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Speaker 1: and so now we start. Then I hired the publicists.

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Speaker 1: So now we became the health coach for the Steve

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Speaker 1: Harvey TV Show. And then we flipped it, and now

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Speaker 1: we went to all the other stations. All the other

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Speaker 1: stations started letting us come on and talk about health

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Speaker 1: and let us talk about clancy. And now it was crazy.

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Speaker 1: So now I went from being in the office every

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Speaker 1: day and doing radios at five in the morning and

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Speaker 1: now being by coastal, flying over the all over the country,

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Speaker 1: doing doing TV everywhere. So it's funny how just a

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Speaker 1: few little moves and and daring to be different can

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Speaker 1: really really drastically change your business. But you know that

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Speaker 1: the great thing about you that I like about your

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Speaker 1: d First of all, you're You're a handsome guy. You articulate.

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Speaker 1: All these things are good. All these things are are

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Speaker 1: pointing the direction of why you can make these transitions.

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Speaker 1: Everybody can't just jump in front of a TV camp.

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Speaker 1: It's gonna be real. Now. God has blessed you with

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Speaker 1: an opportunity, and you're taking advantage of it. You know.

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Speaker 1: And every time I've talked to you, you know, you've

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Speaker 1: always been neatly dressed. You always had a style about you.

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Speaker 1: And I say this to people because a lot of

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Speaker 1: people don't understand that people see all these things and

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Speaker 1: then they teach things to you based on what they

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Speaker 1: expect from you. You know, I always expected from you

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Speaker 1: a certain culture, a certain style, And that's why I

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Speaker 1: have to have you on the show for two breaks.

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Speaker 1: And here's the funny part when we can't, and I'm

407
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Speaker 1: gonna bring you back to talk about your family because

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Speaker 1: they need to hear that story. You're donna mind if

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Speaker 1: you don't mind, no problem, because because because we're just

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Speaker 1: talking about your brand and your journey and the trick

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Speaker 1: moves that I've been trying to tell people that we

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Speaker 1: and and and that's why I'm really making a shift

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Speaker 1: to just letting everybody know you gotta go to d

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Speaker 1: Herbs dot com. That's ww dot d Herbs D and

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00:23:29,119 --> 00:23:32,520
Speaker 1: Dog Herbs h t R. Bs dot com and check

416
00:23:32,600 --> 00:23:35,680
Speaker 1: him out, check out the product, check out the testimonials.

417
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Speaker 1: It is the truth. You don't sell and do what

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Speaker 1: he does on a regular basis if you're trying to

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Speaker 1: do trick moves. But man, tell me I got one

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Speaker 1: minute left with you. I can't believe we talked for

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Speaker 1: two breaks and with this fact a d But tell everybody,

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Speaker 1: uh A passing a good bye motivational statement, Come on

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Speaker 1: the a d well. I would say this, look, don't

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Speaker 1: don't follow, don't be don't do the norm. Don't do

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Speaker 1: the norm. They're to be different. Man, start thinking differently,

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Speaker 1: take a few chances, I mean educated guests at what

427
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Speaker 1: you want to do, and then go for it. And

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Speaker 1: I'm telling you anybody can be successful at anything. It's

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