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Speaker 1: Hi, everyone, it's Sophia. Welcome to Work in Progress.

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Speaker 2: We're about to witness a live podcast recording of Work

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Speaker 2: in Progress with Sophia Bush. I know we have some

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Speaker 2: Sofia Bush fans in the house.

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Speaker 1: She is that girl.

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Speaker 2: She is an activist, an actress, an entrepreneur, a storyteller.

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Speaker 2: She stole our hearts in One Tree Hill and since

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Speaker 2: then she's done what so few have the courage to do.

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Speaker 2: She used her platform to advocate for social justice, for

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Speaker 2: women's rights, for civic engagement. Her podcast, Work in Progress

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Speaker 2: is on my queue every week and she explores the messy,

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Speaker 2: meaningful journeys of people who inspire her. Okay, we have

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Speaker 2: a major surprise guest. I'm excited I get to introduce her.

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Speaker 2: It is Bozama Saint John.

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Speaker 1: Now.

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Speaker 2: Bosama is the definition of if you want it, go

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Speaker 2: get it. From Pepsi to Apple, to Uber to Netflix,

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Speaker 2: she hasn't just shaped.

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Speaker 1: Brands, She's shaped culture.

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Speaker 2: Okay, now she's rewriting the playbook again with her new company,

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Speaker 2: Eve by Boz. It's a hair care line with products

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Speaker 2: manufactured entirely in Ghana, where she was born. So because

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Speaker 2: boz doesn't do anything halfway, the hair is amazing.

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Speaker 1: Let's welcome these ladies with the energy they deserved.

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Speaker 2: Sophia Bosh Bosama, Saint.

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Speaker 1: John, Hello, hello everyone. We were we were just watching

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Speaker 1: how wonderful this is and organized, and Jamielle called that

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Speaker 1: nice woman up to share about her company, and I

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Speaker 1: looked at Bo's and I was like, see when people

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Speaker 1: ask me, oh, do you really think things would be

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Speaker 1: so amazing if the women were in charge? Yes, yes,

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Speaker 1: it would be like this all the time.

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Speaker 3: That's right, that's right.

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Speaker 4: And then we could also wear sports and middrift showing suits.

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Speaker 4: You know what I'm saying, you know, because we'd be

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Speaker 4: in charge. Thank you, I know, yeah, tell somebody, Okay, yeah,

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Speaker 4: okute guys.

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Speaker 1: I have to say I'm so excited to be back

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Speaker 1: here with all of you. I do feel like women

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Speaker 1: gathering is very important in healing right now. So thank

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Speaker 1: you for having us, Thank you for coming. And I

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Speaker 1: have to say I met this amazing woman almost ten

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Speaker 1: years ago.

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Speaker 3: Oh my god.

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Speaker 1: We were at a conference shocker for anyone who knows me.

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Speaker 1: You you know, I love a nerd event, and I

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Speaker 1: was so struck by like one of the most powerful

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Speaker 1: women in business. Also just being so cool. We like,

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Speaker 1: suddenly there was dinner, there were drinks, things were happening.

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Speaker 1: We were talking about our lives and I was like,

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Speaker 1: aren't you like in charge of Netflix, aren't you? I

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Speaker 1: feel like you're really busy and you manage to do

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Speaker 1: so much, whether it's business, being the most amazing mom.

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Speaker 1: I cannot believe your daughter's taller than me. Now this

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Speaker 1: is really weird. Everything you do, you do is such heart,

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Speaker 1: and you manage to make people feel like they are

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Speaker 1: the center of your attention, and your attention is wanted

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Speaker 1: by everyone. So how'd you do it? Give us the

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Speaker 1: inside baseball please?

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Speaker 4: Nice of you and also than ten years. Wow, that's

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Speaker 4: crazy since we're only twenty five. That's true exactly. We've

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Speaker 4: been aged today.

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Speaker 3: But you know what I think at the center of it,

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Speaker 3: I really love people.

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Speaker 4: And I know that probably sounds corny and maybe you

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Speaker 4: know what, but I love people.

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Speaker 3: Now that doesn't mean that I'm an extrovert. You know.

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Speaker 4: I don't do well like just going into a room

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Speaker 4: and then walking around and saying hi to everybody that's

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Speaker 4: not me.

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Speaker 3: But I am deeply curious about people.

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Speaker 1: You know.

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Speaker 4: It's like I am that person that will be sitting

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Speaker 4: in the airport and you're hustling about somebody else's conversation.

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Speaker 4: Now you know, I'm not calling eaveydrop. I'm just calling

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Speaker 4: you're hustling, you know.

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Speaker 3: What I mean. But I'm just curious.

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Speaker 4: And I think for me, it's part of why I

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Speaker 4: do the work that I do, because as a marketer

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Speaker 4: and as a business person, I have to deeply understand

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Speaker 4: what's happening in culture, what people are thinking about, what

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Speaker 4: they love, what they like in order to do my

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Speaker 4: job well. And that has also gone into my personal

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Speaker 4: life because I deeply want to understand people's stories and

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Speaker 4: why they tick the way they tick. And so yes,

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Speaker 4: when I met you, I'm like, oh, tell me more, Sophia,

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Speaker 4: you know, and I'm paying attention and I'm engaged and

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Speaker 4: i want to know you more. And so I think

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Speaker 4: for me, it's like and for all of us, I

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Speaker 4: think if we led from a place of curiosity, it's

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Speaker 4: not just about like women making the world better, but

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Speaker 4: if we let it from a place of curiosity, the

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Speaker 4: world would be better because we would want to know

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Speaker 4: about other people. We wouldn't make assumptions about their belief

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Speaker 4: systems or how they behave.

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Speaker 3: Or their rationale.

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Speaker 4: We would actually ask and then connect because we probably

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Speaker 4: have some commonalities once we understand what people's differences are.

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Speaker 1: Which I think is especially important these days. You know,

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Speaker 1: the Internet is such a gift in terms of connection,

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Speaker 1: but the more it's algorithmically programmed, the more you're only

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Speaker 1: met with what you already think. So the ability to

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Speaker 1: be curious about people, where they come from, how they live,

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Speaker 1: what's important to them, I think is something we need

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Speaker 1: now before we jump into all the amazing things you're doing.

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Speaker 1: I love on the show to go backwards with people because,

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Speaker 1: like everyone knows her resume right, anyone I get to interview,

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Speaker 1: people usually know what you have going on now. But

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Speaker 1: I like to ask this question. I'm really curious for you,

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Speaker 1: especially because you moved around so much as a kid.

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Speaker 1: If you could like fold space time, yes, and we

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Speaker 1: could hang out with bows as a ten year old

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Speaker 1: girl up here on the stage with us, paint me

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Speaker 1: a picture of her life and ponder if you would

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Speaker 1: see the woman you are today in her Yeah.

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Speaker 3: Oh that's very interesting.

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Speaker 4: Okay, So at ten, at ten, we were living in

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Speaker 4: Kenya in Nairobi. My parents are Ghanian and we moved

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Speaker 4: around a lot because my dad loves to do that.

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Speaker 4: He's a nomad and an academic and you know, wants

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Speaker 4: to ponder all kind of world and human politics. But

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Speaker 4: at ten, I was already very curious about the world

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Speaker 4: and people. And because for anyone who has ever you know,

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Speaker 4: as a child, maybe even as an adult, where you're

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Speaker 4: plucked from one place that you're very familiar with and

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Speaker 4: put in another place, all you want to do is

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Speaker 4: fit in, you know, all you want to do is

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Speaker 4: get along.

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Speaker 3: Now, I recognize that most people think Africa is just

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Speaker 3: like one country.

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Speaker 4: However, there are many countries in it, and those countries

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Speaker 4: have lots of different types of cultures and belief systems.

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Speaker 4: And so for me it was very disjointing because at ten.

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Speaker 3: And you remember what you were like, right, I mean

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Speaker 3: I don't know, I.

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Speaker 4: Was gangly and not really I didn't know what was

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Speaker 4: going on, you know, But the things that I needed

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Speaker 4: to do in order to connect with my classmates and

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Speaker 4: even just a larger culture was back to the curiosity

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Speaker 4: of things, you know, understanding It's like, well, what do

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Speaker 4: people love? What were they thinking? You know, It's like

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Speaker 4: what was the most popular music? Like what were the

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Speaker 4: dance steps, you know, the stuff that is like makes

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Speaker 4: culture but then makes you also connect with people, and

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Speaker 4: it was even more pronounced.

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Speaker 3: I'll jump ahead two years because at.

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Speaker 4: Twelve, we immigrated from Ghana to Colgo Springs, Colorado, and

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Speaker 4: that was an even bigger jump. And so like for me,

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Speaker 4: it's like, look, I now would look back and I

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Speaker 4: don't know that the girl then would recognize me now.

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Speaker 4: But I am so thankful for the experiences at that

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Speaker 4: age because it really does make me who I am.

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Speaker 4: Like I feel like, look across cultures and cross countries

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Speaker 4: and language and belief systems, that there's so much more

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Speaker 4: commonality than we actually think there is.

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Speaker 1: Yeah. Well, and when I think about your career, the

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Speaker 1: massive companies that you've walked into one after another, each

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Speaker 1: has a culture, each has a place, like the ability

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Speaker 1: to navigate culture shock and to listen and look for

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Speaker 1: you know, patterns with people that you learned as a

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Speaker 1: kid probably served you incredible in your career.

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Speaker 3: Oh my gosh.

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Speaker 4: Well, so yeah, that's like the number one question I

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Speaker 4: get when I talk about like the different companies I've

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Speaker 4: worked for, right, because it's like mostly in the C

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Speaker 4: suite it's white men, you know, almost entirely. Oh you

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Speaker 4: don't say girl. And then I walk in and it's

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Speaker 4: very different. It's like one of these things is not

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Speaker 4: like the other, you know. But it's interesting to me

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Speaker 4: because you know, when I just said about like when

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Speaker 4: we were ten or twelve, you just wanted to like

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Speaker 4: fit in, you know, you don't want to be different

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Speaker 4: from anybody. But the real beauty of our unique experiences

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Speaker 4: isn't the connection so that we can assum it's not

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Speaker 4: the connection so that you can just be like everybody else.

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Speaker 4: Is the connection so that you can actually be or

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Speaker 4: a unique individual person and be accepted because people understand it,

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Speaker 4: you don't. And so, yes, I walked into Uber when

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Speaker 4: it was like on fire, and Travis Kalanik, the founder

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Speaker 4: and CEO, got fired two days after I got there,

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Speaker 4: And I'm sitting here as the chief brand officer, like

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Speaker 4: when the hell am I supposed to do now? And

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Speaker 4: what are all these people? And they don't even believe

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Speaker 4: what I have to say? And I had to bring

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Speaker 4: my own experiences into it. And so the idea that

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Speaker 4: we as individuals don't have power based on who we

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Speaker 4: actually are is a lie. Yeah, And I take it

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Speaker 4: even back to like science, right, I've given this example

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Speaker 4: many times, but I'm like, look, just because I'm a

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Speaker 4: marketer and I wear a short skirts does not mean

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Speaker 4: I don't know science. Right now, physics, you understand matter

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Speaker 4: and matter can be anything, can be this room, it

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Speaker 4: can be a pool.

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Speaker 1: Of woman after my own heart, I must say.

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Speaker 4: Matter is amazing. Okay, yes, So matter is made up

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Speaker 4: of molecules. So in any situation, it's a bunch of

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Speaker 4: molecules together that make a matter. You remove one molecule

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Speaker 4: and the whole matter changes. You add another molecule and

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Speaker 4: the whole matter changes. That is actual science. And so

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Speaker 4: if we take this room, for instance, and we remove

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Speaker 4: one person, we have now dynamically changed. And if you

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Speaker 4: take that into the boardroom I enter, and the whole

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Speaker 4: matter changes. You know, it's like my experience is my understanding.

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Speaker 4: It's like me as a first generation American, as someone

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Speaker 4: who speaks two languages, as a.

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Speaker 3: Widow, as a mother of an amazing girl.

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Speaker 4: You know, like though, all those experiences are truly important

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Speaker 4: in changing the matter of the place that you are.

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Speaker 4: And that's why even at any level in which you're at,

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Speaker 4: whether you're at a company or you're in.

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Speaker 3: An organization or community.

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Speaker 4: Like wherever you are, your molecule truly matters, and so

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Speaker 4: show up as your full self, as the person who

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Speaker 4: can impact the area and the situation, because once you leave,

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Speaker 4: your fingerprints to still be on it.

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Speaker 3: Yeah.

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Speaker 1: Well, and I think it's so important, especially now when

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Speaker 1: we see a lot of frankly illogical attacks on diversity,

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Speaker 1: on equity, on inclusion. It's like, your experiences make a

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Speaker 1: place better. Yes, the things you learned losing your husband

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Speaker 1: give you insight into what people are experiencing, just like

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Speaker 1: the things that you've learned running companies, just like being

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Speaker 1: a mom. The more diversity of experience that actually comes

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Speaker 1: into a room, the richer the thing you build is.

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Speaker 1: And then you don't find which I know you've heard

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Speaker 1: the phrase, and I've heard the phrase because you know,

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Speaker 1: we were around for the birth of some of these

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Speaker 1: big internet companies. You hear CEOs and CTOs talk about how, oh,

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Speaker 1: you know they had to reverse engineer to fill in

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Speaker 1: all these holes because when they were building the thing,

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Speaker 1: they didn't know it was going to have to do

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Speaker 1: fill in the blank. So the blanks are like it's

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Speaker 1: like craters and things fall through the cracks, and there

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Speaker 1: would be less of them if more experiences, if more

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Speaker 1: perspectives had been there from the beginning, not the other

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Speaker 1: way around.

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Speaker 3: That's right.

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Speaker 1: So the lie that who you are needs to change

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Speaker 1: be smaller is you know, woke?

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Speaker 3: Yes, it's all upside.

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Speaker 4: Down exactly what, because like we're trying to put definitions

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Speaker 4: on just common sense, you know, I'm like, I just

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Speaker 4: don't even understand how we're even still having this conversation,

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Speaker 4: you know, because the truth of the matter is that

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Speaker 4: go back to the curiosity of things.

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Speaker 2: You know.

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Speaker 4: It's like, if you don't have a good understanding of

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Speaker 4: what somebody in a different situation from you is experiencing,

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Speaker 4: then how can you actually make great decisions for the

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Speaker 4: business or the company? Right, Yes, it's not possible, and

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Speaker 4: my singular experience is not enough, and so therefore I

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Speaker 4: do need to surround myself with people who have different

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Speaker 4: ways of being, you know, who have different belief systems.

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Speaker 3: And the challenge that.

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Speaker 4: I find is that somehow we have been lied to

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Speaker 4: to think that if somebody has a different opinion, different

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Speaker 4: belief system, that you must convert them to your own

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Speaker 4: belief and that is the only way to move forward.

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Speaker 3: It is not.

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Speaker 4: It's like, look, the whole world is made up of

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Speaker 4: so many interesting people. It really comes down to the

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Speaker 4: love of people and the love of curiosity. It's like,

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Speaker 4: if you really want to get to know somebody better,

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Speaker 4: it's like, look, they can have different belief systems than you,

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Speaker 4: and you can still respect them and they can respect you.

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Speaker 4: And so the idea of DEI or any of these

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Speaker 4: other reverse engineering tactics, I'm like, that's all stupid because

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Speaker 4: it's just common sense and it's the way that we

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Speaker 4: should be as human beings. Like, forget all the math

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Speaker 4: that you need to do in order to check the

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Speaker 4: boxes for the company. It's like, what are you doing

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Speaker 4: as a human And again, sometimes we want to point

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Speaker 4: at leadership and say, oh, well they have created this,

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Speaker 4: or they have not done that, or they need to

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Speaker 4: create a policy.

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Speaker 3: And I'm always like, but what are you doing? What

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Speaker 3: are you doing in your seat from where you are?

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Speaker 4: You know, you're not powerless, and so if your belief

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Speaker 4: system doesn't change and you don't behave in the way

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Speaker 4: in which is common sense, then we can't expect leadership

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Speaker 4: to have any difference. So I don't care what the

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Speaker 4: administration is doing at this point in time.

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Speaker 3: Well, I do care.

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Speaker 4: But at the same time, yeah, I think that we

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Speaker 4: have so much power and for some reason we don't

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Speaker 4: believe that we do.

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Speaker 3: And it's not about.

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Speaker 4: Necessarily thinking like, oh, well, what can one person do

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Speaker 4: to change the world. It's like, no, but what are

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Speaker 4: you doing in your neighborhood, you know, what are you

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Speaker 4: doing in the school where your kids go, What are

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Speaker 4: you doing in the boardroom that you're in, what are

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Speaker 4: you doing in the cubicle next to you that you know?

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Speaker 4: Can you can actually connect with somebody? So I don't

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Speaker 4: think that we're powerless. And I don't believe that whatever

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Speaker 4: policies are metted down about DEI or any other kind

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Speaker 4: of diverse conversation, that we should then abandon ship and

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Speaker 4: think that like we need to all just stick in

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Speaker 4: our individual roles and only the people who agree.

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Speaker 3: With us are the ones who are right. That cannot

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Speaker 3: be the case.

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Speaker 1: You're gonna get to the end of the day no

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Speaker 1: matter what. Yes, the time is going to pass, no

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Speaker 1: matter what. So yes, we will hold power to account. Yeah,

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Speaker 1: but also what have you done in your world? In

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Speaker 1: your world at the end of your day. That's correct,

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Speaker 1: because I think we forget that it's important to pay

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Speaker 1: attention to the big picture, but it's also important to

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Speaker 1: remember you can affect what's around you in every moment

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Speaker 1: of your life.

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Speaker 3: That's correct.

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Speaker 4: Like you know what, Sometimes people say like, oh, well,

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Speaker 4: you know what, Like I will affect change once I

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Speaker 4: get into the C suite or once I get into

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Speaker 4: the corner office and I have power, And I'm like,

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Speaker 4: let me tell you a big secret.

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Speaker 3: Is everybody ready for this one? However you are.

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Speaker 4: Behaving now is how you'll be when you're in the

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Speaker 4: C suite, And it gets harder, not easier, because then

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Speaker 4: the spotlight is really on and people are staring at you,

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Speaker 4: and the decisions you make they will talk about, they'll

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Speaker 4: be angry about. And if you don't have the the

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Speaker 4: practice and it's really practice of again and again and

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Speaker 4: again making these choices and you know, fighting for what

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Speaker 4: is right, then you will not make it.

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Speaker 3: When you're in the c suite.

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Speaker 4: You'll go along and you'll just do the thing that

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Speaker 4: everybody else tells you to do, and you won't affect change.

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Speaker 4: And so that's why I strongly advocate that we stop

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Speaker 4: looking at leadership for the answers. You know that for us,

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Speaker 4: we are we truly do have the power, and it

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Speaker 4: really is about the individual, the mono and mono conversation

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Speaker 4: that we're having which actually ends up changing the entire policy.

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Speaker 1: Yeah, we'll be back in just a minute, but here's

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Speaker 1: a word from our sponsors. Well, what I like about

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Speaker 1: what you're talking about because it's really my two favorite things.

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Speaker 1: You're talking about the emotional, that empathetic and you're talking

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Speaker 1: about science. And the way I think about it is

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Speaker 1: like we have to manifest scientifically, Like if we want

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Speaker 1: to put attention on what we would like to be

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Speaker 1: true in our lives, then we have to be the

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Speaker 1: leaders we don't think we have, right, we have to

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Speaker 1: be the friends we wish we'd had when we had

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Speaker 1: gone through a loss. Yes, we have to be the

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Speaker 1: neighbors that you would want to have in a disaster.

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Speaker 1: I mean, shout out to every single person here who's

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Speaker 1: also an Angelino like us, because watching the way that

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Speaker 1: our city showed up in January, when you know, from

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Speaker 1: the west side to the east side there was such

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Speaker 1: horrible devastation, I was like, listen, one of the things

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Speaker 1: I love about La is no matter how pissed people

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Speaker 1: in this neighborhood might be about the new restaurant in

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Speaker 1: that neighborhood, the minute something goes down, everybody's team la.

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Speaker 1: And I think it's a It was a really important

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Speaker 1: reminder for me at the top of the year, knowing

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Speaker 1: what was happening, you know, what was set to begin

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Speaker 1: on inauguration Day, I was like, oh, right, look what

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Speaker 1: our communities can do irrespective of this other mess. And

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Speaker 1: I think it's why everyone who knows you, everyone who

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Speaker 1: follows you online, wants to be in your energy, because

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Speaker 1: you remind people how powerful they are. Look every day.

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Speaker 4: I wrongly believe that it's like, you know what, I

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Speaker 4: remember getting on a zoom a meeting the day after inauguration.

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Speaker 4: N Actually, I'm sorry. It wasn't the day after inauguration.

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Speaker 4: It was the day after the election. The results had

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Speaker 4: come in, of course, and lots of people took the

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Speaker 4: day off, right, But I was in a meeting. I

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Speaker 4: tell you something, and this is not like I don't

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Speaker 4: mean anything by it besides telling you the truth, which

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Speaker 4: is as I was actually very energized, you.

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Speaker 3: Know, Like I woke up that morning I was like, oh,

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Speaker 3: I see it's my turn. I've got to do something,

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Speaker 3: you know what I mean?

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Speaker 4: Like, I came into meetings that day, and the meetings

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Speaker 4: I was in were about building my business.

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Speaker 3: Right.

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Speaker 4: So the business I've created is a hair company, hair

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Speaker 4: and beauty company.

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Speaker 3: It's called Eve by Bose.

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Speaker 4: It's centered on black women and women of color for

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Speaker 4: hair extensions and hair care. And the reason why I

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Speaker 4: felt so drawn to it was at one, I love hair, Okay,

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Speaker 4: I love bundles. Okay, what are we even doing? But

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Speaker 4: it's incredible to me that eighty percent of the consumer

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Speaker 4: base of hair extensions are black women or women of color,

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Speaker 4: but they're not centered in the conversation. The innovation is

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Speaker 4: not about them, The texture is not about them.

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Speaker 3: You can go on Google.

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Speaker 4: Or wherever else and see fourteen million videos of how

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Speaker 4: to manipulate the hair extensions so they match women of

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Speaker 4: color or black women's textures. And I was like, well,

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Speaker 4: why do we have to do that? First of all,

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Speaker 4: I'm sick and tired of doing it. And so I

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Speaker 4: went to China, yes by myself, me six foot tall

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Speaker 4: and black, to the largest hair show in the world

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Speaker 4: in Guangzhou. Day one, I made a mistake I didn't

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Speaker 4: have interpreter. That was a problem. Day two I learned

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Speaker 4: I came as an interpreter so I could get the

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Speaker 4: information because the things I was asking were like, why

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Speaker 4: is the texture like this? Why do lace colors only

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Speaker 4: come in white? Why are they not brown? Why are

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Speaker 4: they not different shades? You see fency out here. They're

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Speaker 4: killing the game. Forty shades on air?

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Speaker 3: What are we doing?

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Speaker 4: And the answers were not that difficult, you know. It

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Speaker 4: was a choice that people were making. They were like,

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Speaker 4: oh no, it's possible, we just don't do it because

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Speaker 4: nobody really asked us to do it. And I was like, oh, okay,

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Speaker 4: so let me gather all the information. I'm simplifying a

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Speaker 4: lot of things. But it took many months and almost

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Speaker 4: eighteen months to build that. I eventually built a factory

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Speaker 4: in Ghana where I could then manufacture the product myself,

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Speaker 4: with black women and women.

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Speaker 3: Of color at the center of it.

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Speaker 4: And so the day after inauguration, when I was sitting

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Speaker 4: there and everybody else was like, oh no, what is me?

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Speaker 3: What are we going to do?

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Speaker 4: I was like, we got to move, we have to motivate,

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Speaker 4: we have to take the power. Like I don't care

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Speaker 4: who's sit in that house, like, we have to do it.

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Speaker 4: And so why would I Why would I cry? Why

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Speaker 4: would I mourn? When I have the power to do

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Speaker 4: something and I am still energized. So every time I

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Speaker 4: see a new stupid ass headline, oh Lord have mercy,

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Speaker 4: I mean, it annoys me for like three seconds, and

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Speaker 4: then it motivates me to.

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Speaker 3: Move, because what are we gonna do.

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Speaker 4: You know, we're gonna sit around and wait four years

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Speaker 4: before we do something about this.

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Speaker 3: No, we gotta motivate.

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Speaker 4: And so for me, it's like, look, I'm taking every

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Speaker 4: opportunity in every room I'm in as the molecule that

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Speaker 4: changes matter to make things better for.

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Speaker 3: Me and for my community. Yes, and it any night,

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Speaker 3: come on you girl.

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Speaker 1: It's like I feel like we're all gonna need and

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Speaker 1: ironically we'll have it. It'll be on the podcast. I'm like,

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Speaker 1: I need a recording of this just to be in

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Speaker 1: my in my little air pod when I'm having a

440
00:21:45,720 --> 00:21:48,480
Speaker 1: bad day, just walk around getting a Bose pep talk

441
00:21:48,520 --> 00:21:52,720
Speaker 1: in the house. You you you said something a while

442
00:21:52,840 --> 00:21:55,240
Speaker 1: back that I love so much. You said you are

443
00:21:55,400 --> 00:22:00,160
Speaker 1: never intimidated in spaces that you know other people pople

444
00:22:00,240 --> 00:22:01,000
Speaker 1: might not always think you.

445
00:22:00,960 --> 00:22:02,600
Speaker 3: Should be in oh girl. Yeah.

446
00:22:02,640 --> 00:22:06,680
Speaker 1: And when you talk about power, when you talk about motivation,

447
00:22:06,800 --> 00:22:10,840
Speaker 1: when you talk about being inspired to fix all of

448
00:22:10,880 --> 00:22:14,840
Speaker 1: it is really it feels to me like forward motion.

449
00:22:16,000 --> 00:22:19,719
Speaker 1: And so I want to know, is that innate for

450
00:22:19,800 --> 00:22:22,560
Speaker 1: you or do you think that's something you've learned through

451
00:22:22,640 --> 00:22:26,480
Speaker 1: your career, because as I mentioned earlier, the resume is unbelievable,

452
00:22:26,560 --> 00:22:30,280
Speaker 1: from you know, Apple Music to Ubert and Netflix. When

453
00:22:30,320 --> 00:22:33,480
Speaker 1: you think back on some of the first days in

454
00:22:33,560 --> 00:22:37,280
Speaker 1: some of those offices, yes, how do you walk in

455
00:22:38,080 --> 00:22:39,399
Speaker 1: with this kind of confidence?

456
00:22:39,960 --> 00:22:40,400
Speaker 3: Yeah?

457
00:22:40,520 --> 00:22:42,200
Speaker 1: Or is it something you learned in one of those

458
00:22:42,200 --> 00:22:44,560
Speaker 1: places and you've taken with you into rest.

459
00:22:44,760 --> 00:22:46,080
Speaker 3: So it's a combination of things.

460
00:22:46,160 --> 00:22:48,240
Speaker 4: Right again, just back to the science of it all

461
00:22:48,800 --> 00:22:52,880
Speaker 4: and this time will do math. Okay, Yes, So each

462
00:22:52,920 --> 00:22:55,560
Speaker 4: of us that are sitting here, it took two sets

463
00:22:55,560 --> 00:22:59,119
Speaker 4: of DNA in order to create us. Right, you go

464
00:22:59,200 --> 00:23:02,879
Speaker 4: back like twelve generations, and that's four thousand people that

465
00:23:02,960 --> 00:23:05,600
Speaker 4: it took for you individual to sit here. And so

466
00:23:05,640 --> 00:23:08,040
Speaker 4: when I walk into a room, I'm like, oh, there's

467
00:23:08,040 --> 00:23:10,400
Speaker 4: four thousand people coming with me, you know what I mean?

468
00:23:10,680 --> 00:23:11,480
Speaker 3: That, like, my.

469
00:23:11,800 --> 00:23:17,480
Speaker 4: Individual journey is as important as anyone else's. And I

470
00:23:17,560 --> 00:23:19,439
Speaker 4: realized that that might sound Try it, and it might

471
00:23:19,480 --> 00:23:21,639
Speaker 4: sound like, oh, she's just talking, But it's like if

472
00:23:21,680 --> 00:23:25,680
Speaker 4: you actually believe that, if you truly put it into

473
00:23:25,720 --> 00:23:28,359
Speaker 4: your spirit, there is no room you walk into and

474
00:23:28,400 --> 00:23:31,199
Speaker 4: feel like an imposter. There's no table you sit at

475
00:23:31,240 --> 00:23:34,040
Speaker 4: and think, I don't belong here, because you do, why

476
00:23:34,119 --> 00:23:36,159
Speaker 4: the hell would you be there. I also believe in

477
00:23:36,160 --> 00:23:39,359
Speaker 4: my own destiny, you know, I believe that the steps

478
00:23:39,400 --> 00:23:41,159
Speaker 4: I take are meant to be.

479
00:23:42,160 --> 00:23:43,680
Speaker 3: And the thing is that I also.

480
00:23:43,520 --> 00:23:46,199
Speaker 4: Have this belief about destiny, which is like it's not

481
00:23:46,640 --> 00:23:49,920
Speaker 4: just written and then it happens. It's like your forward motion,

482
00:23:50,080 --> 00:23:52,720
Speaker 4: your steps are actually what then create it and make

483
00:23:52,800 --> 00:23:55,560
Speaker 4: it come true. And so when I'm sitting at a table,

484
00:23:55,680 --> 00:23:57,399
Speaker 4: I am meant to be there. All the things in

485
00:23:57,400 --> 00:23:59,439
Speaker 4: my life have led me to that moment, and so

486
00:23:59,480 --> 00:24:02,000
Speaker 4: I have to show what in the fullness of myself,

487
00:24:02,240 --> 00:24:05,120
Speaker 4: with all the experiences I have, with my ideas, with

488
00:24:05,160 --> 00:24:08,080
Speaker 4: my opinions, and so part of it is innate and

489
00:24:08,080 --> 00:24:11,320
Speaker 4: that I understand math. And then I'm like, Okay, it

490
00:24:11,359 --> 00:24:12,680
Speaker 4: took a lot of people for me to get here,

491
00:24:13,200 --> 00:24:15,240
Speaker 4: and all these experiences for me to be in this room,

492
00:24:15,320 --> 00:24:17,040
Speaker 4: so I'm going to I'm actually going to show up,

493
00:24:17,240 --> 00:24:20,160
Speaker 4: like in the fullness of myself. And then through experience,

494
00:24:20,600 --> 00:24:25,119
Speaker 4: it has really been about urgency for me, you know.

495
00:24:25,240 --> 00:24:28,240
Speaker 4: So I said before that I'm a widow. My husband

496
00:24:28,280 --> 00:24:31,679
Speaker 4: died of cancer in twenty thirteen, so we're coming up

497
00:24:31,720 --> 00:24:34,119
Speaker 4: on twelve years, which is just absolutely incredible to me.

498
00:24:35,080 --> 00:24:38,200
Speaker 4: He died right before his forty fourth birthday, and one

499
00:24:38,240 --> 00:24:41,680
Speaker 4: of the most there's a lot to say about that experience,

500
00:24:41,720 --> 00:24:46,440
Speaker 4: but one of the most life changing moments was at

501
00:24:46,440 --> 00:24:50,159
Speaker 4: his funeral when my daughter and I are standing in

502
00:24:50,200 --> 00:24:53,439
Speaker 4: the receiving line, you know, people are finding out of

503
00:24:53,480 --> 00:24:56,680
Speaker 4: the church and shaking our hands and giving us hugs,

504
00:24:57,000 --> 00:25:01,040
Speaker 4: and people kept saying over and over and over, they

505
00:25:01,040 --> 00:25:02,399
Speaker 4: were like, oh, I'm so sorry.

506
00:25:02,440 --> 00:25:05,400
Speaker 3: He died so young. There was so much left to do.

507
00:25:07,000 --> 00:25:13,680
Speaker 4: And I remember feeling burdened by that thought and afraid

508
00:25:13,920 --> 00:25:16,679
Speaker 4: of that and being like, well, what happens. It was

509
00:25:16,720 --> 00:25:18,680
Speaker 4: like a fear that was in my spirit, like oh

510
00:25:18,720 --> 00:25:21,920
Speaker 4: my gosh, Like what if what if I'm not here

511
00:25:22,000 --> 00:25:24,119
Speaker 4: long enough to do the things I'm supposed to do,

512
00:25:24,240 --> 00:25:26,720
Speaker 4: or if I'm not here long enough to fulfill my destiny,

513
00:25:26,800 --> 00:25:30,119
Speaker 4: like what I'm afraid. But what changed for me was

514
00:25:30,160 --> 00:25:33,720
Speaker 4: the thought of urgency. And urgency isn't necessarily about speed,

515
00:25:33,880 --> 00:25:35,880
Speaker 4: you know. I realized that we're like, oh, we got something,

516
00:25:35,840 --> 00:25:36,879
Speaker 4: we must move fast.

517
00:25:36,920 --> 00:25:39,840
Speaker 3: You know. It's not about speed. Urgency is about intention,

518
00:25:40,920 --> 00:25:41,080
Speaker 3: you know.

519
00:25:41,119 --> 00:25:45,080
Speaker 4: It's about moving with intention, passion yes, and saying that like,

520
00:25:45,280 --> 00:25:47,199
Speaker 4: this is what I want to do right now, and

521
00:25:47,240 --> 00:25:49,439
Speaker 4: therefore nothing's going to stop me from doing it.

522
00:25:49,520 --> 00:25:50,320
Speaker 3: That is urgent.

523
00:25:50,920 --> 00:25:53,520
Speaker 4: And for me, it's like in my life, the way

524
00:25:53,560 --> 00:25:57,000
Speaker 4: that I've been able to overcome that very crippling fear

525
00:25:57,760 --> 00:26:02,040
Speaker 4: of leaving too soon is that I want my entire

526
00:26:02,200 --> 00:26:07,080
Speaker 4: life to feel as big as possible. In my book

527
00:26:07,119 --> 00:26:10,400
Speaker 4: and the epithet, I have a quote by Diane Ackerman

528
00:26:11,240 --> 00:26:13,679
Speaker 4: and i'll paraphrase it. I won't say it exactly, but

529
00:26:13,720 --> 00:26:16,639
Speaker 4: it says, I want to get to my end of

530
00:26:16,640 --> 00:26:18,800
Speaker 4: my life and not just have lived the length of it,

531
00:26:19,440 --> 00:26:22,679
Speaker 4: but to have lived the width of it, which is

532
00:26:22,800 --> 00:26:25,320
Speaker 4: so beautiful, you know, the thought that like, you're going

533
00:26:25,400 --> 00:26:28,760
Speaker 4: to live as wide as possible, and I challenge all

534
00:26:28,800 --> 00:26:30,720
Speaker 4: of us to do that. It's like, what is it

535
00:26:30,760 --> 00:26:33,199
Speaker 4: that you're dreaming of that you're thinking of even in

536
00:26:33,240 --> 00:26:36,040
Speaker 4: the small decisions that you make every single day that

537
00:26:36,080 --> 00:26:39,000
Speaker 4: are true to you, that you're not just living for

538
00:26:39,040 --> 00:26:41,679
Speaker 4: the expectation of other people. I don't care if it's

539
00:26:41,720 --> 00:26:44,760
Speaker 4: your mama, Okay, it's like, are you living for the

540
00:26:44,800 --> 00:26:48,080
Speaker 4: expectation of your own life? Because regardless of what time

541
00:26:48,119 --> 00:26:51,600
Speaker 4: I go, I want people to be like, God, damn, she.

542
00:26:51,640 --> 00:26:55,159
Speaker 3: Lived a big life. Godly, look at what that girl did. Yeah,

543
00:26:55,200 --> 00:26:55,760
Speaker 3: you know what I mean.

544
00:26:55,840 --> 00:26:57,520
Speaker 4: And if I can do that, and if I can

545
00:26:57,560 --> 00:27:01,080
Speaker 4: live urgently with the purpose of trying to accomplish the

546
00:27:01,119 --> 00:27:03,480
Speaker 4: things that I want to accomplish in my life, girl,

547
00:27:04,480 --> 00:27:07,280
Speaker 4: then there's no room I walk into without feeling like

548
00:27:07,320 --> 00:27:09,000
Speaker 4: I belong there and I'm there to get what I'm

549
00:27:09,040 --> 00:27:09,640
Speaker 4: supposed to get.

550
00:27:10,640 --> 00:27:15,520
Speaker 1: I love that. I love that right for all of

551
00:27:15,560 --> 00:27:17,760
Speaker 1: our friends out here. If you have not read the book,

552
00:27:18,280 --> 00:27:21,359
Speaker 1: it's so beautiful. It is called The Urgent Life, My

553
00:27:21,480 --> 00:27:26,320
Speaker 1: Story of Love, Loss and Survival. And I was lucky

554
00:27:26,440 --> 00:27:28,040
Speaker 1: enough a few years ago to moderate one of the

555
00:27:28,040 --> 00:27:30,600
Speaker 1: book talks on it and had to keep myself from

556
00:27:30,640 --> 00:27:35,120
Speaker 1: crying the whole way through. So that's fine. You've been

557
00:27:35,320 --> 00:27:41,720
Speaker 1: so bold not only with joy and power, but with reality.

558
00:27:41,920 --> 00:27:47,479
Speaker 1: With pain, with sharing that story of loss, with talking

559
00:27:47,480 --> 00:27:51,240
Speaker 1: about what it's like to rebuild. And you know you

560
00:27:51,320 --> 00:27:55,720
Speaker 1: mentioned you're coming up on twelve years. Your daughter is

561
00:27:55,800 --> 00:28:00,479
Speaker 1: here again, taller than me. It's fine. It doesn't make

562
00:28:00,520 --> 00:28:05,840
Speaker 1: me feel old at all, ma'am. How do you think

563
00:28:05,880 --> 00:28:10,320
Speaker 1: about it? You know you two are so beautifully close,

564
00:28:11,280 --> 00:28:15,800
Speaker 1: you mom, at the level that you ceemo. Yes, you know,

565
00:28:16,400 --> 00:28:20,200
Speaker 1: and I admire it so much. And while I hate

566
00:28:20,200 --> 00:28:21,879
Speaker 1: that women are so often ask like how do you

567
00:28:21,960 --> 00:28:24,760
Speaker 1: balance at all? Because they never ask the men, I

568
00:28:24,760 --> 00:28:26,520
Speaker 1: don't want to know that. What I want to know

569
00:28:26,680 --> 00:28:32,000
Speaker 1: is with a sixteen year old, now, like, what are

570
00:28:32,040 --> 00:28:37,080
Speaker 1: some of the best lessons from career and motherhood combined?

571
00:28:37,280 --> 00:28:37,639
Speaker 3: Yes?

572
00:28:37,760 --> 00:28:39,920
Speaker 1: Yes, Like will you give us the cheat codes?

573
00:28:40,120 --> 00:28:40,840
Speaker 3: Yes? I will.

574
00:28:40,920 --> 00:28:43,400
Speaker 1: I want a mom like you mom, you know.

575
00:28:43,640 --> 00:28:45,680
Speaker 4: But okay, so this where we all sit up and

576
00:28:45,720 --> 00:28:48,160
Speaker 4: then we get a little closer, right, because I'm going

577
00:28:48,240 --> 00:28:50,320
Speaker 4: to tell you something and sometimes I get in trouble

578
00:28:50,320 --> 00:28:52,920
Speaker 4: for saying it, but I'm going to tell you that

579
00:28:53,000 --> 00:28:56,640
Speaker 4: you are the center of your life. And I recognize

580
00:28:56,640 --> 00:28:59,600
Speaker 4: that that sounds like a simple sentence, but if you

581
00:28:59,680 --> 00:29:03,760
Speaker 4: actually behave that way, it will dynamically change your life.

582
00:29:04,040 --> 00:29:07,560
Speaker 3: Meaning that you are the center of your life.

583
00:29:08,120 --> 00:29:10,920
Speaker 4: Now, Leel, my daughter will tell you that when I

584
00:29:11,000 --> 00:29:13,000
Speaker 4: ask her, or if somebody asking you, who's the most

585
00:29:13,000 --> 00:29:15,800
Speaker 4: important person in your life? And people expect that because

586
00:29:15,800 --> 00:29:17,880
Speaker 4: I'm a mother, I'm gonna be like, oh, my daughter, No,

587
00:29:18,200 --> 00:29:20,200
Speaker 4: I am the most important person in my life.

588
00:29:20,320 --> 00:29:22,960
Speaker 3: And I realized that that's like, it sounds selfish.

589
00:29:22,960 --> 00:29:24,760
Speaker 4: It's like, well, okay, fine, because who else am I

590
00:29:24,760 --> 00:29:27,560
Speaker 4: supposed to be filled with but myself. The truth of

591
00:29:27,600 --> 00:29:31,040
Speaker 4: the matter is that I've said this in another setting

592
00:29:31,560 --> 00:29:36,680
Speaker 4: and it got a lot of attention because I reminded

593
00:29:36,720 --> 00:29:39,760
Speaker 4: people that a lot of us, many of us here,

594
00:29:39,840 --> 00:29:42,440
Speaker 4: you don't have to identify yourself, but many of us

595
00:29:42,480 --> 00:29:47,000
Speaker 4: here are walking around consequences of somebody's unfulfilled dreams. We're

596
00:29:47,040 --> 00:29:50,800
Speaker 4: walking around with burdens of feeling like I've got to

597
00:29:50,840 --> 00:29:54,240
Speaker 4: do this because this person wasn't able to do it,

598
00:29:54,360 --> 00:29:56,560
Speaker 4: or this person sacrifice so that I could sit here.

599
00:29:56,920 --> 00:29:59,840
Speaker 4: And therefore you can't live your own life. You can't

600
00:30:00,080 --> 00:30:05,360
Speaker 4: center yourself. But it is a deeply life changing perspective

601
00:30:05,840 --> 00:30:08,000
Speaker 4: to say I'm at the center and I'm going to

602
00:30:08,000 --> 00:30:11,120
Speaker 4: do the things I promise you. Leyela is a much

603
00:30:11,200 --> 00:30:15,760
Speaker 4: more fulfilled human because I've centered myself, because I am

604
00:30:15,880 --> 00:30:18,480
Speaker 4: happy in my life, because I'm going after the things

605
00:30:18,520 --> 00:30:21,240
Speaker 4: I want to go after, because I'm ambitious. And the

606
00:30:21,280 --> 00:30:25,520
Speaker 4: thing is that she comes along because I respect her.

607
00:30:26,160 --> 00:30:29,200
Speaker 4: And even as early as four years old, when we

608
00:30:29,240 --> 00:30:32,240
Speaker 4: would have the conversation about like, Okay, mommy has to

609
00:30:32,280 --> 00:30:35,480
Speaker 4: go to Coopertino, which we lived in, that we live

610
00:30:35,520 --> 00:30:37,400
Speaker 4: here in LA and so I take a flight to

611
00:30:37,440 --> 00:30:40,240
Speaker 4: go to work and then come back. Therefore, sometimes I'd

612
00:30:40,280 --> 00:30:44,400
Speaker 4: miss the parent teacher, you know, conferences, or I'd miss

613
00:30:44,840 --> 00:30:48,360
Speaker 4: the basketball game she played, or I'd miss the practice.

614
00:30:49,280 --> 00:30:51,520
Speaker 4: But she knows that if she says to me, look,

615
00:30:51,560 --> 00:30:53,040
Speaker 4: this is really important to me and I need you

616
00:30:53,080 --> 00:30:55,680
Speaker 4: to be there, I will be there. But doesn't stop

617
00:30:55,720 --> 00:30:58,640
Speaker 4: me from being completely ambitious in what I do. And

618
00:30:58,680 --> 00:31:00,960
Speaker 4: so my hope is that as she grows and as

619
00:31:01,000 --> 00:31:04,080
Speaker 4: all of us develop, that you center yourself in your

620
00:31:04,080 --> 00:31:06,920
Speaker 4: life because you'll be a much more fulfilled person. And

621
00:31:06,960 --> 00:31:09,920
Speaker 4: therefore you can be a blessing not just to your children,

622
00:31:10,200 --> 00:31:12,760
Speaker 4: to the community that you're in, into the boardrooms that

623
00:31:12,800 --> 00:31:15,240
Speaker 4: you're in, because you'll have the confidence of knowing that

624
00:31:15,280 --> 00:31:18,080
Speaker 4: I'm here because I want to be better. I want

625
00:31:18,120 --> 00:31:20,960
Speaker 4: to be great, And if you center yourself truly, it

626
00:31:21,040 --> 00:31:23,520
Speaker 4: is a revolutionary act, and so we should do that

627
00:31:23,560 --> 00:31:24,080
Speaker 4: more often.

628
00:31:24,800 --> 00:31:27,440
Speaker 1: Yes, we'll be back in just a minute after a

629
00:31:27,480 --> 00:31:35,200
Speaker 1: few words from our favorite sponsors. One of the things

630
00:31:35,240 --> 00:31:38,440
Speaker 1: I think is shifting most for our generation in particular,

631
00:31:39,200 --> 00:31:43,480
Speaker 1: is that we understand if we don't write our own

632
00:31:43,520 --> 00:31:47,080
Speaker 1: permission slips, nobody else is going to do it. And

633
00:31:47,120 --> 00:31:50,440
Speaker 1: when you become you know, a parent, a partner, a

634
00:31:50,440 --> 00:31:55,200
Speaker 1: step parent, whatever version it is, if they don't see

635
00:31:55,280 --> 00:31:57,520
Speaker 1: you write a permission slip for yourself, how are they

636
00:31:57,560 --> 00:31:58,760
Speaker 1: supposed to learn to do it for them?

637
00:31:58,760 --> 00:32:01,719
Speaker 4: So what I'm saying, look, my hope is that Leyelle

638
00:32:01,720 --> 00:32:03,840
Speaker 4: walks into every room that she's in and knows that

639
00:32:03,840 --> 00:32:06,480
Speaker 4: she's the most important person. Now, look, that doesn't mean

640
00:32:06,760 --> 00:32:10,680
Speaker 4: necessarily that you're walking around arrogant and like dismissing everybody's thought.

641
00:32:11,160 --> 00:32:14,840
Speaker 4: But the idea that you walk in self confidently is

642
00:32:14,920 --> 00:32:17,680
Speaker 4: a game changer because how many of us have also

643
00:32:17,720 --> 00:32:22,360
Speaker 4: been the victim of somebody's insecurity? Since I see you, okay,

644
00:32:22,560 --> 00:32:26,200
Speaker 4: it's like everybody in here has, And imagine if that

645
00:32:26,360 --> 00:32:30,800
Speaker 4: person had been confident about their own presence had been

646
00:32:30,920 --> 00:32:33,920
Speaker 4: satisfied in what they're doing in their life, that they

647
00:32:33,960 --> 00:32:36,040
Speaker 4: would not have treated you the way that you're treated.

648
00:32:36,400 --> 00:32:38,400
Speaker 4: And so for me, it's like, look, I'm passing on

649
00:32:38,880 --> 00:32:42,320
Speaker 4: this belief system not because I want to raise an asshole,

650
00:32:42,560 --> 00:32:44,600
Speaker 4: but because I want to make sure that she is

651
00:32:44,600 --> 00:32:47,320
Speaker 4: the most fulfilled person she can be so the world

652
00:32:47,360 --> 00:32:49,400
Speaker 4: can see her for the fullness of herself, and so

653
00:32:49,480 --> 00:32:50,040
Speaker 4: that she can be.

654
00:32:49,960 --> 00:32:52,520
Speaker 3: In every room and be dynamic in it and change it.

655
00:32:53,760 --> 00:32:54,280
Speaker 1: I love that.

656
00:32:54,360 --> 00:32:55,880
Speaker 3: Yeah, that's the human I want to raise.

657
00:32:56,240 --> 00:33:00,360
Speaker 1: And one of the things I love for us too.

658
00:33:00,920 --> 00:33:03,360
Speaker 1: The lessons I learned from the women in my life

659
00:33:03,400 --> 00:33:08,880
Speaker 1: watching them be incredible parents, watching them do this work

660
00:33:08,920 --> 00:33:11,560
Speaker 1: differently than any of our parents had the tools to do.

661
00:33:12,360 --> 00:33:16,680
Speaker 1: Is not only do I get to see you parent well,

662
00:33:17,360 --> 00:33:21,720
Speaker 1: but I watch you reparent yourselves. I get reparented by

663
00:33:21,800 --> 00:33:26,640
Speaker 1: watching the women in my life parent well. Heal, you know,

664
00:33:26,960 --> 00:33:29,480
Speaker 1: I realize, Oh, I don't need to carry this thing

665
00:33:30,160 --> 00:33:32,280
Speaker 1: that somebody put in my backpack when I was a

666
00:33:32,360 --> 00:33:35,840
Speaker 1: kid that I never went in and dumped in the garbage,

667
00:33:35,960 --> 00:33:38,480
Speaker 1: like I'm gonna put this down. Who's even is this?

668
00:33:39,160 --> 00:33:42,320
Speaker 1: And so I think there's a really there's a really

669
00:33:42,360 --> 00:33:47,080
Speaker 1: special moment that can happen for them, the ones who

670
00:33:47,120 --> 00:33:49,240
Speaker 1: come after us. But it goes the other way, and

671
00:33:49,280 --> 00:33:51,960
Speaker 1: it kind of heals us in the versions of us

672
00:33:52,400 --> 00:33:57,360
Speaker 1: before today as well, And it's those are the conversations

673
00:33:57,400 --> 00:33:59,120
Speaker 1: I want to be having with badass women. There are

674
00:33:59,160 --> 00:34:01,480
Speaker 1: parents that I know. I'm like, please stop asking her

675
00:34:01,560 --> 00:34:04,720
Speaker 1: how she schedules her day and ask her like how

676
00:34:04,760 --> 00:34:05,600
Speaker 1: she's putting.

677
00:34:07,360 --> 00:34:09,440
Speaker 4: But that's the whole point is that, like, if you

678
00:34:09,840 --> 00:34:13,520
Speaker 4: are centered in your life and therefore fulfilled, balance doesn't

679
00:34:13,520 --> 00:34:16,440
Speaker 4: become a question. You don't start to wonder like, oh

680
00:34:16,480 --> 00:34:18,399
Speaker 4: I should do this more or do this less, or

681
00:34:18,440 --> 00:34:20,040
Speaker 4: how am I going to accomplish this? And how am

682
00:34:20,080 --> 00:34:22,160
Speaker 4: I going to make sure this person feels comfortable. It's

683
00:34:22,200 --> 00:34:24,800
Speaker 4: like the balance comes because you've censered yourself and therefore

684
00:34:24,840 --> 00:34:26,680
Speaker 4: you know your priorities and you're going to act on those,

685
00:34:27,280 --> 00:34:30,799
Speaker 4: and therefore you're happier. You don't so when people ask, oh,

686
00:34:30,800 --> 00:34:33,040
Speaker 4: how do you do it all, I'm like, because I've

687
00:34:33,080 --> 00:34:35,640
Speaker 4: centered myself and what I want to do, and so

688
00:34:35,719 --> 00:34:37,399
Speaker 4: therefore it's like you have.

689
00:34:37,360 --> 00:34:38,399
Speaker 3: A to do list? Right?

690
00:34:38,480 --> 00:34:41,640
Speaker 4: Most of us do, and girl, you know that sometimes

691
00:34:41,640 --> 00:34:43,200
Speaker 4: you just don't do the things at the bottom. They

692
00:34:43,239 --> 00:34:44,520
Speaker 4: just keep going to the next day and the next

693
00:34:44,560 --> 00:34:45,800
Speaker 4: day and the next day because you don't want to

694
00:34:45,840 --> 00:34:46,040
Speaker 4: do it.

695
00:34:46,280 --> 00:34:48,880
Speaker 1: Well, imagine the easiest thing that you've already done at

696
00:34:48,920 --> 00:34:51,000
Speaker 1: the top. So you can start by checking something off.

697
00:34:51,000 --> 00:34:54,080
Speaker 4: Well, here's what I said. Here's the revolutionary thing I said.

698
00:34:54,120 --> 00:34:55,239
Speaker 4: I said, just take it off the list.

699
00:34:55,560 --> 00:34:57,680
Speaker 3: Don't do it. Why do you need to do it?

700
00:34:57,840 --> 00:35:01,880
Speaker 4: If there's something so terrible that you keep putting it off,

701
00:35:02,400 --> 00:35:04,960
Speaker 4: then you need to take it off your list. Actually

702
00:35:04,960 --> 00:35:07,120
Speaker 4: take it off the list, like figure out another way

703
00:35:07,120 --> 00:35:09,040
Speaker 4: for somebody else to do it, Like they say, get

704
00:35:09,080 --> 00:35:09,839
Speaker 4: somebody else do it.

705
00:35:10,080 --> 00:35:10,680
Speaker 3: You know what I mean.

706
00:35:10,920 --> 00:35:13,880
Speaker 4: If you can do that, it changes your life dynamically

707
00:35:13,960 --> 00:35:17,040
Speaker 4: because then you're excited about the things. Like my list

708
00:35:17,160 --> 00:35:18,920
Speaker 4: of things that I have to do today are all

709
00:35:18,920 --> 00:35:21,000
Speaker 4: things I actually want to do. And that's how I

710
00:35:21,040 --> 00:35:24,440
Speaker 4: balance because I'm excited about doing that. You know, when

711
00:35:24,440 --> 00:35:26,320
Speaker 4: you don't want to do something, it takes you forever

712
00:35:26,600 --> 00:35:29,919
Speaker 4: to do it. You know, I'm a natural procrastinator. I'll

713
00:35:29,920 --> 00:35:32,080
Speaker 4: oh man, I'll be the one. I won't even look.

714
00:35:33,040 --> 00:35:36,440
Speaker 1: Our whole generation of undiagnosed women with ADHD give me

715
00:35:36,440 --> 00:35:40,520
Speaker 1: a break. Procrastination is my spiritual I'm I'm like, I

716
00:35:40,560 --> 00:35:42,160
Speaker 1: have a deadline. Do you need me to come over

717
00:35:42,200 --> 00:35:43,880
Speaker 1: and color coordinate your closet for you?

718
00:35:44,080 --> 00:35:45,439
Speaker 3: I will look.

719
00:35:45,480 --> 00:35:47,919
Speaker 4: And first of all, we cannot get dressed in fifteen minutes, okay,

720
00:35:47,960 --> 00:35:49,399
Speaker 4: So I don't know why you're sitting on their couch.

721
00:35:49,480 --> 00:35:51,240
Speaker 4: No one that's just supposed to leave him in twenty

722
00:35:51,320 --> 00:35:53,200
Speaker 4: and you're still sitting there, okay, because none of.

723
00:35:53,239 --> 00:35:54,680
Speaker 3: Us can do it. So I don't know why we

724
00:35:54,680 --> 00:35:55,560
Speaker 3: sit around and wait.

725
00:35:55,920 --> 00:35:57,440
Speaker 4: But the truth of the matter is that when you're

726
00:35:57,480 --> 00:36:00,520
Speaker 4: really excited about something, you don't even have to like

727
00:36:00,600 --> 00:36:02,759
Speaker 4: think about it. You want to do it right, you

728
00:36:02,760 --> 00:36:04,600
Speaker 4: want to get into it, you want to accomplish a thing.

729
00:36:04,880 --> 00:36:07,319
Speaker 4: And so I'm like, look, if you have a to

730
00:36:07,400 --> 00:36:09,880
Speaker 4: do list and there are things on there that have

731
00:36:10,040 --> 00:36:12,279
Speaker 4: moved so many times that you don't even remember when

732
00:36:12,280 --> 00:36:14,359
Speaker 4: you first put it on your list, get rid of it,

733
00:36:14,680 --> 00:36:16,840
Speaker 4: Like it's really that simple. Find somebody else do it,

734
00:36:16,880 --> 00:36:18,400
Speaker 4: and that way you don't have to worry.

735
00:36:18,600 --> 00:36:23,720
Speaker 1: It's like the anxiety inducing cleanup that comes with closing

736
00:36:23,719 --> 00:36:26,080
Speaker 1: all the open tabs on your computer. Yes, exactly one

737
00:36:26,160 --> 00:36:29,279
Speaker 1: day I was like, what if I just quit Safari,

738
00:36:31,400 --> 00:36:33,759
Speaker 1: I'm not looking at it anyway. You're just gonna be gone.

739
00:36:34,280 --> 00:36:36,719
Speaker 1: And then I'm going to open my computer and go,

740
00:36:36,880 --> 00:36:40,080
Speaker 1: well that looks nice instead of uh oh, there's two

741
00:36:40,400 --> 00:36:45,160
Speaker 1: tabs I just closed, Safari. Click Now that might be

742
00:36:45,160 --> 00:36:49,520
Speaker 1: a lesson from this whole conversation. Close, Safari, you have you.

743
00:36:49,800 --> 00:36:53,279
Speaker 4: That is the lesson today in every capacity, I'm going.

744
00:36:53,280 --> 00:36:55,000
Speaker 1: To title the episode of this podcast. You have a

745
00:36:55,000 --> 00:36:56,760
Speaker 1: permission slip to close your tabs.

746
00:36:56,880 --> 00:36:59,480
Speaker 4: Yes, close your tabs. That's what it is in every

747
00:36:59,520 --> 00:37:00,960
Speaker 4: aspect of But in.

748
00:37:00,920 --> 00:37:04,160
Speaker 1: Your life you keep opening new cool ones. Yes, and

749
00:37:04,200 --> 00:37:09,680
Speaker 1: I mean yes, but you know you you ran every

750
00:37:09,920 --> 00:37:14,520
Speaker 1: every corporate world. Then you took time to write your

751
00:37:14,520 --> 00:37:18,920
Speaker 1: book and then in a move no one expected, you

752
00:37:19,000 --> 00:37:21,400
Speaker 1: were like, yeah, I'll be a real housewife. I was like,

753
00:37:21,480 --> 00:37:26,440
Speaker 1: what I mean? And you're so good? But can I

754
00:37:26,480 --> 00:37:28,600
Speaker 1: ask a question? And I don't mean this to be judgy,

755
00:37:28,680 --> 00:37:32,440
Speaker 1: I just want to like say an observation, because genuinely,

756
00:37:32,600 --> 00:37:34,400
Speaker 1: I was like, isn't that the show where like all

757
00:37:34,440 --> 00:37:36,879
Speaker 1: the women yell at each other, Like Bose is not

758
00:37:36,920 --> 00:37:39,600
Speaker 1: a yeller. She is a cheerleader. She is like a teammate,

759
00:37:40,080 --> 00:37:42,320
Speaker 1: I don't think I get it. So then I decided

760
00:37:42,360 --> 00:37:45,160
Speaker 1: to tune in to watch you, and I was like, Oh,

761
00:37:45,200 --> 00:37:48,880
Speaker 1: she's changing the vibe of a whole industry. Is that

762
00:37:48,920 --> 00:37:50,200
Speaker 1: a conscious goal for you?

763
00:37:50,400 --> 00:37:51,040
Speaker 3: Absolutely?

764
00:37:51,280 --> 00:37:53,960
Speaker 1: Oh, say more everything, because.

765
00:37:53,680 --> 00:37:55,680
Speaker 4: Again, it just goes back to the idea of being

766
00:37:55,680 --> 00:38:00,319
Speaker 4: a molecule. Right, matter exists, You're right, the understanding of

767
00:38:00,360 --> 00:38:03,520
Speaker 4: what this franchise and how these women behave is a

768
00:38:03,600 --> 00:38:04,240
Speaker 4: known matter.

769
00:38:05,000 --> 00:38:07,680
Speaker 3: But me coming in, I'm my own molecule.

770
00:38:07,760 --> 00:38:10,319
Speaker 4: I do not have to subscribe to the ways in

771
00:38:10,360 --> 00:38:13,319
Speaker 4: which the matter has been because I'm there. I am

772
00:38:13,320 --> 00:38:15,839
Speaker 4: that important, and I wish all of us would believe

773
00:38:15,880 --> 00:38:19,600
Speaker 4: that of ourselves. And so for me, as I contemplated

774
00:38:20,360 --> 00:38:23,319
Speaker 4: what I wanted to do next and how this opportunity

775
00:38:23,360 --> 00:38:26,840
Speaker 4: could be beneficial to me as well as being able

776
00:38:26,880 --> 00:38:30,000
Speaker 4: to put out a new idea or a new concept

777
00:38:30,040 --> 00:38:32,239
Speaker 4: of how women can be, I was like, oh, hell yeah,

778
00:38:32,680 --> 00:38:36,239
Speaker 4: because where are the ones who are self made, who

779
00:38:36,320 --> 00:38:38,600
Speaker 4: get up and go to work, you know, who build

780
00:38:38,680 --> 00:38:42,080
Speaker 4: something themselves. We're the ones who have conflict but understand

781
00:38:42,120 --> 00:38:45,120
Speaker 4: how to resolve them as adults and not yell and

782
00:38:45,160 --> 00:38:48,359
Speaker 4: scream and be ridiculous. We're the ones who support each

783
00:38:48,360 --> 00:38:51,720
Speaker 4: other through the really hard times. Where's the truth about

784
00:38:51,760 --> 00:38:54,120
Speaker 4: the mess of our lives? Where it's like, look, not

785
00:38:54,160 --> 00:38:57,359
Speaker 4: everything is tied up in a bow. And I recognize that, Yes,

786
00:38:57,480 --> 00:39:00,319
Speaker 4: my resume looks the way it looks, and people known

787
00:39:00,320 --> 00:39:02,520
Speaker 4: me for you know what I've done in the business world,

788
00:39:02,600 --> 00:39:05,360
Speaker 4: but you don't know what I'm like at home. And

789
00:39:05,400 --> 00:39:07,279
Speaker 4: so why not open the door so that you can

790
00:39:07,320 --> 00:39:09,719
Speaker 4: see a different way of being? And so for me,

791
00:39:10,000 --> 00:39:14,360
Speaker 4: I feel like there's opportunity for women who have the

792
00:39:14,440 --> 00:39:18,000
Speaker 4: same type of ideal, not necessarily living the same life,

793
00:39:18,040 --> 00:39:20,439
Speaker 4: not necessarily even having the same politics or the same

794
00:39:20,480 --> 00:39:23,799
Speaker 4: religion or the same belief systems, but that we can

795
00:39:23,920 --> 00:39:27,600
Speaker 4: have a more elevated and sophisticated way of entertaining each

796
00:39:27,600 --> 00:39:31,280
Speaker 4: other by actually showing what this kind of elevated experience

797
00:39:31,280 --> 00:39:33,279
Speaker 4: looks like. And the last thing I'll say about that,

798
00:39:33,719 --> 00:39:36,160
Speaker 4: how many of you think Sofia would make a great housewife?

799
00:39:40,239 --> 00:39:40,560
Speaker 3: Right?

800
00:39:41,040 --> 00:39:43,879
Speaker 4: I mean, it totally makes sense. I wrote her an

801
00:39:43,880 --> 00:39:45,840
Speaker 4: email or a text message in April. I'm telling all

802
00:39:45,880 --> 00:39:48,640
Speaker 4: your business. I wrote her a text messag April. I

803
00:39:48,640 --> 00:39:50,520
Speaker 4: was like, hey, I need to ask you a controversial question.

804
00:39:50,719 --> 00:39:51,960
Speaker 4: She knew what I was going to ask her. She

805
00:39:51,960 --> 00:39:52,680
Speaker 4: never responded.

806
00:39:53,440 --> 00:39:55,000
Speaker 3: I'm telling yesterday.

807
00:39:54,520 --> 00:39:56,399
Speaker 4: When she was like, oh, how did I miss this

808
00:39:56,480 --> 00:39:59,120
Speaker 4: text message in April telling you about housewives?

809
00:39:59,160 --> 00:40:00,000
Speaker 3: That's what I was telling you.

810
00:40:00,320 --> 00:40:04,399
Speaker 1: I meant well to be clear, first of all, I

811
00:40:04,440 --> 00:40:07,080
Speaker 1: am a terrible text her. So I go to text

812
00:40:07,080 --> 00:40:08,320
Speaker 1: her and I'm like, oh my god, I'm so excited

813
00:40:08,320 --> 00:40:09,640
Speaker 1: to get to see you tomorrow. I can't wait. And

814
00:40:10,480 --> 00:40:13,640
Speaker 1: then I go controversial question April, and then I'm like, wow,

815
00:40:13,680 --> 00:40:15,279
Speaker 1: we really talk more in group chats than we do

816
00:40:15,840 --> 00:40:19,880
Speaker 1: the way clearly and me, I'm like, girl, what's the

817
00:40:19,920 --> 00:40:23,480
Speaker 1: controversial question? I love a controversial question. She's like, I

818
00:40:23,520 --> 00:40:24,000
Speaker 1: was trying to.

819
00:40:23,920 --> 00:40:26,160
Speaker 4: Get you on the show exactly because I'm just like,

820
00:40:26,239 --> 00:40:31,239
Speaker 4: you know, we need more women who are self possessed,

821
00:40:31,680 --> 00:40:36,080
Speaker 4: who enjoy their relationships with other women, who understand conflict

822
00:40:36,160 --> 00:40:38,920
Speaker 4: and drama, not because they want to put on a spectacle,

823
00:40:38,960 --> 00:40:41,880
Speaker 4: but because that's just what life is, and are unafraid

824
00:40:42,280 --> 00:40:44,919
Speaker 4: to talk about the hard stuff, are unafraid to show

825
00:40:45,000 --> 00:40:47,200
Speaker 4: the warts in all of their lives because we are

826
00:40:47,239 --> 00:40:49,600
Speaker 4: all mirroring what we see well.

827
00:40:49,840 --> 00:40:53,560
Speaker 1: And the interesting thing I'm realizing watching your journey there is.

828
00:40:53,920 --> 00:40:56,720
Speaker 1: What you're doing is you're modeling a healthier way. Yes,

829
00:40:56,880 --> 00:40:58,520
Speaker 1: and like, isn't that what we're all trying to do

830
00:40:58,600 --> 00:41:01,759
Speaker 1: all day? Anyway? I'm like, get through the time that

831
00:41:01,920 --> 00:41:05,280
Speaker 1: passes and like it exactly. Just want to like my life,

832
00:41:05,320 --> 00:41:05,680
Speaker 1: don't you.

833
00:41:06,160 --> 00:41:07,040
Speaker 3: That's the whole point.

834
00:41:07,200 --> 00:41:10,319
Speaker 4: But I also think that like having a platform where

835
00:41:10,360 --> 00:41:13,440
Speaker 4: we show the relationships between women and the different ways

836
00:41:13,440 --> 00:41:16,399
Speaker 4: that the relationships are is really important. I actually think

837
00:41:16,440 --> 00:41:21,880
Speaker 4: like showing the more healthy way of being is really important.

838
00:41:21,880 --> 00:41:24,279
Speaker 4: And that's no shade to anybody who's come before. I

839
00:41:24,320 --> 00:41:25,520
Speaker 4: just think it's time for revolution.

840
00:41:26,480 --> 00:41:30,640
Speaker 1: I love that, and that show has led to your

841
00:41:30,680 --> 00:41:34,520
Speaker 1: next show. Yes, girl, you guys, this woman just got

842
00:41:34,520 --> 00:41:37,680
Speaker 1: a casual call from Jimmy Fallon. Please tell the people

843
00:41:37,719 --> 00:41:40,359
Speaker 1: what's coming. I am so excited about it now.

844
00:41:40,560 --> 00:41:42,600
Speaker 3: So now here's what's now. Look at look at God.

845
00:41:42,680 --> 00:41:43,960
Speaker 3: I'm gonna tell you something, Okay.

846
00:41:44,360 --> 00:41:46,960
Speaker 4: So the idea of like walking in your purpose and

847
00:41:47,000 --> 00:41:49,040
Speaker 4: your destiny regardless of what other people think of you

848
00:41:49,239 --> 00:41:52,719
Speaker 4: is actually my testimony because you will not believe, or

849
00:41:52,719 --> 00:41:55,200
Speaker 4: you probably will believe the number of people who are like,

850
00:41:55,280 --> 00:41:57,520
Speaker 4: why would you go on this show Housewives when you

851
00:41:57,560 --> 00:41:59,800
Speaker 4: have such an amazing career. You are a corporate batty,

852
00:41:59,840 --> 00:42:01,440
Speaker 4: You're a Hall of fame, Like, why would you do that?

853
00:42:01,480 --> 00:42:03,880
Speaker 4: You were ruined your reputation. And I was like, I

854
00:42:03,880 --> 00:42:06,239
Speaker 4: have an idea. I'm gonna go anyway. And I went

855
00:42:07,360 --> 00:42:10,400
Speaker 4: and in the literally the first episode, I show up

856
00:42:10,480 --> 00:42:13,000
Speaker 4: in my glorious gown, okay, because a girl's got a sleigh,

857
00:42:13,040 --> 00:42:16,360
Speaker 4: all right, And I run through my resume because I

858
00:42:16,360 --> 00:42:18,200
Speaker 4: wanted them to all know who they were dealing with,

859
00:42:18,440 --> 00:42:20,520
Speaker 4: you know what I'm saying, and I assert my power.

860
00:42:21,239 --> 00:42:23,719
Speaker 4: And what I didn't know is that Jimmy Fallon and

861
00:42:23,760 --> 00:42:26,560
Speaker 4: his wife Nancy were watching the show and our fans,

862
00:42:27,080 --> 00:42:31,440
Speaker 4: and Jimmy had sold an idea to NBC for a

863
00:42:31,480 --> 00:42:35,720
Speaker 4: reality competition that centered marketing, so think about like Shark

864
00:42:35,760 --> 00:42:38,600
Speaker 4: Tank or Project Runway, but for marketing people.

865
00:42:39,560 --> 00:42:41,320
Speaker 3: And he had interviewed a bunch.

866
00:42:41,120 --> 00:42:45,520
Speaker 4: Of cmos who had great resumes but not the personality.

867
00:42:46,600 --> 00:42:48,320
Speaker 1: They were boring okay.

868
00:42:48,560 --> 00:42:51,319
Speaker 4: And then he saw me on Healthwives and I ran

869
00:42:51,360 --> 00:42:53,200
Speaker 4: down my resume and he was like, oh my god,

870
00:42:53,239 --> 00:42:55,880
Speaker 4: I found her. And so his people called my people

871
00:42:56,239 --> 00:42:58,160
Speaker 4: and then we got on the phone and within ten

872
00:42:58,200 --> 00:43:01,360
Speaker 4: minutes we had agreed that we were going to film

873
00:43:01,400 --> 00:43:04,560
Speaker 4: a new show together. It's called On Brand. It launches

874
00:43:04,600 --> 00:43:09,920
Speaker 4: in September, premieres on NBC, and it's a magical show

875
00:43:10,040 --> 00:43:15,359
Speaker 4: because I love the idea that beautiful, creative ideas can

876
00:43:15,360 --> 00:43:17,400
Speaker 4: come from anywhere. You know, there are contestants on the

877
00:43:17,440 --> 00:43:20,040
Speaker 4: show who are There's one who's like a real estate agent.

878
00:43:20,080 --> 00:43:21,360
Speaker 3: There's one who's a swim instructor.

879
00:43:21,360 --> 00:43:23,720
Speaker 4: There's one who's a marketing professor, like so he actually

880
00:43:23,719 --> 00:43:27,839
Speaker 4: academically understands the business. But it's wonderful because every week

881
00:43:27,880 --> 00:43:30,480
Speaker 4: a new brand comes, gives a brief, and then the

882
00:43:30,560 --> 00:43:33,000
Speaker 4: contestants have to come up with creative ideas.

883
00:43:33,200 --> 00:43:35,680
Speaker 3: And what's amazing is that, like, I cannot tell.

884
00:43:35,560 --> 00:43:38,400
Speaker 4: You the number of people that when you know I

885
00:43:38,440 --> 00:43:40,960
Speaker 4: worked at Uber, I worked at PEPSI, I worked at Apple,

886
00:43:41,280 --> 00:43:43,840
Speaker 4: would like, you know, tag me in a comment or

887
00:43:43,960 --> 00:43:46,279
Speaker 4: like ping me, or god forbid, I was in an

888
00:43:46,280 --> 00:43:48,600
Speaker 4: airport somebody recognized me and would be like, I have

889
00:43:48,640 --> 00:43:51,600
Speaker 4: an idea for a new soda, I have an idea

890
00:43:51,760 --> 00:43:53,480
Speaker 4: for a new way, for a new tech idea. I

891
00:43:53,480 --> 00:43:56,200
Speaker 4: have a new idea for an Apple product. And I'm like, Okay,

892
00:43:56,239 --> 00:43:58,759
Speaker 4: fantastic now I have a show and people can do

893
00:43:58,800 --> 00:44:01,520
Speaker 4: that and it's actually entertaining, and so for me, it's

894
00:44:01,800 --> 00:44:05,120
Speaker 4: an exciting new chapter in my life. And to be

895
00:44:05,160 --> 00:44:09,400
Speaker 4: able to do that and marry my marketing expertise with

896
00:44:10,200 --> 00:44:13,839
Speaker 4: an entertaining show and Jimmy Fallon is incredible. I mean,

897
00:44:13,920 --> 00:44:17,200
Speaker 4: just thought of the earth guys, sweetest oh, an amazing

898
00:44:17,280 --> 00:44:21,720
Speaker 4: human being who really really cares and is excited about

899
00:44:22,239 --> 00:44:24,440
Speaker 4: life and excited about ideas, and so it is really

900
00:44:24,480 --> 00:44:26,239
Speaker 4: a pleasure to agree with him.

901
00:44:26,760 --> 00:44:28,799
Speaker 1: Obviously we get to the show in September, but that

902
00:44:28,840 --> 00:44:32,520
Speaker 1: feels long. I want to know, and maybe it's a

903
00:44:32,520 --> 00:44:34,680
Speaker 1: crazy question to ask, but I know there's so many

904
00:44:34,680 --> 00:44:39,319
Speaker 1: business owners in this audience. Is there a piece of

905
00:44:39,480 --> 00:44:43,400
Speaker 1: marketing advice or brand advice? Yes, that you think is

906
00:44:43,440 --> 00:44:46,560
Speaker 1: the most important thing? Yes, for a business owner to know?

907
00:44:46,840 --> 00:44:49,960
Speaker 4: Absolutely? Okay again, lean in everybody, all right, We're going

908
00:44:50,000 --> 00:44:53,399
Speaker 4: to talk about this because it is a hard thing

909
00:44:53,440 --> 00:44:55,680
Speaker 4: to do and it's a hard team to believe. Which

910
00:44:55,760 --> 00:44:59,239
Speaker 4: is that most of us create because we see a

911
00:44:59,320 --> 00:45:01,480
Speaker 4: need in the market and we want to fill the space.

912
00:45:01,760 --> 00:45:02,000
Speaker 3: Right.

913
00:45:03,280 --> 00:45:06,480
Speaker 4: The challenge is that we're too wide, you know. So

914
00:45:06,680 --> 00:45:09,840
Speaker 4: the idea that marketing or the thing that you've created

915
00:45:09,960 --> 00:45:12,560
Speaker 4: needs to apply to everyone is a lie because there

916
00:45:12,560 --> 00:45:15,720
Speaker 4: are a bulls eye, and so you need a bullseye target,

917
00:45:16,120 --> 00:45:19,960
Speaker 4: secondary target, tertiary target. Right now, the bulls eye is

918
00:45:19,960 --> 00:45:22,920
Speaker 4: where all the magic is. And guess what it's actually you.

919
00:45:23,960 --> 00:45:27,439
Speaker 4: So I recognize that we make something and we're like, oh,

920
00:45:27,640 --> 00:45:30,560
Speaker 4: but I want to get to the widest audience possible. No,

921
00:45:30,800 --> 00:45:32,560
Speaker 4: the idea is that they actually need to fall in love.

922
00:45:33,480 --> 00:45:35,800
Speaker 4: And so consider that your product, your idea, is a

923
00:45:35,880 --> 00:45:38,680
Speaker 4: human and that human is based on you, and get

924
00:45:38,680 --> 00:45:41,279
Speaker 4: the people to fall in love with that. That's how

925
00:45:41,320 --> 00:45:43,920
Speaker 4: you actually make the change. And so in every company

926
00:45:43,960 --> 00:45:46,279
Speaker 4: I've been in, whether it has been as big as

927
00:45:46,360 --> 00:45:49,239
Speaker 4: Uber or even in creating eve by Bo's, it's like

928
00:45:49,600 --> 00:45:53,560
Speaker 4: the detail of what I'm doing has me in it.

929
00:45:53,640 --> 00:45:57,200
Speaker 4: The ideas are born from this brain, from this heart,

930
00:45:57,239 --> 00:46:01,320
Speaker 4: from these experiences. And so the one piece of marketing

931
00:46:01,360 --> 00:46:03,799
Speaker 4: advice I'll give you is that you need to make

932
00:46:03,840 --> 00:46:08,960
Speaker 4: your target small and it needs to be centered on you.

933
00:46:10,120 --> 00:46:11,120
Speaker 1: Thank you.

934
00:46:11,120 --> 00:46:14,280
Speaker 3: You're welcome marketing class.

935
00:46:14,400 --> 00:46:18,640
Speaker 1: Exactly, I'm like, welcome to my lectures here. Okay, we

936
00:46:18,760 --> 00:46:24,520
Speaker 1: are coming up on time. I want to know I

937
00:46:24,560 --> 00:46:27,400
Speaker 1: can't imagine you adding anything else to the list, but

938
00:46:27,480 --> 00:46:29,920
Speaker 1: I have a feeling you will when you look out

939
00:46:30,080 --> 00:46:33,319
Speaker 1: at the rest of your summer, the rest of your

940
00:46:33,320 --> 00:46:38,680
Speaker 1: twenty twenty five, when you think about what more you want, yes,

941
00:46:39,200 --> 00:46:43,480
Speaker 1: or what you're looking forward to? Yeah, what's the center

942
00:46:43,600 --> 00:46:45,239
Speaker 1: that feels like you're work in progress?

943
00:46:46,719 --> 00:46:47,839
Speaker 3: Okay, So here's the thing.

944
00:46:50,440 --> 00:46:54,480
Speaker 4: Oftentimes people ask me, like, you know, who I'm inspired by,

945
00:46:55,800 --> 00:46:58,000
Speaker 4: and they think it's going to be an answer like

946
00:46:58,239 --> 00:47:00,880
Speaker 4: my mother or something like that, and my mom, but

947
00:47:00,960 --> 00:47:01,560
Speaker 4: she's not it.

948
00:47:02,280 --> 00:47:04,960
Speaker 3: I'm it. The eighty year old version of me is

949
00:47:04,960 --> 00:47:05,920
Speaker 3: who I'm inspired by.

950
00:47:06,880 --> 00:47:08,759
Speaker 4: The woman who's going to be sitting there and being

951
00:47:08,800 --> 00:47:10,360
Speaker 4: like child, Let me tell you about the story, let

952
00:47:10,400 --> 00:47:12,520
Speaker 4: me tell you what I did. That's the person I'm

953
00:47:12,560 --> 00:47:15,839
Speaker 4: working for, the person that I am trying to impress,

954
00:47:16,239 --> 00:47:19,520
Speaker 4: because everything that I do has to have that level

955
00:47:19,600 --> 00:47:22,640
Speaker 4: of excitement. And so I don't have a five year

956
00:47:22,680 --> 00:47:24,920
Speaker 4: plan or a ten year plan. You know, people always

957
00:47:24,920 --> 00:47:26,359
Speaker 4: say like, oh, well, you've got to make a plan

958
00:47:26,400 --> 00:47:28,640
Speaker 4: to hit you know, the target. The truth of the

959
00:47:28,680 --> 00:47:33,840
Speaker 4: matter is that it is more ethereal than that. You know,

960
00:47:33,920 --> 00:47:37,640
Speaker 4: this existence that we have is not built on the

961
00:47:38,000 --> 00:47:41,680
Speaker 4: sequential order of how we think the universe exists. It

962
00:47:41,760 --> 00:47:44,440
Speaker 4: is more magical than that. And so you have to

963
00:47:44,520 --> 00:47:47,200
Speaker 4: open yourself up to the possibilities of what is going

964
00:47:47,280 --> 00:47:49,480
Speaker 4: to come for you, and you have to move boldly

965
00:47:49,560 --> 00:47:52,799
Speaker 4: in that direction. And so ten years ago when I

966
00:47:52,880 --> 00:47:54,799
Speaker 4: met you, could I have imagined that I'd be a

967
00:47:54,840 --> 00:47:57,520
Speaker 4: real housewife and then I'd have a show with Jimmy Fallon.

968
00:47:57,560 --> 00:47:58,200
Speaker 3: Absolutely not.

969
00:47:58,719 --> 00:48:00,920
Speaker 4: Yeah, But the truth is that I didn't have a

970
00:48:00,960 --> 00:48:03,200
Speaker 4: ten year plan which told me, Okay, by that time,

971
00:48:03,239 --> 00:48:05,160
Speaker 4: you need to be CEO of this company and blah blah,

972
00:48:05,160 --> 00:48:08,480
Speaker 4: blah blah. I left myself open to the possibilities. I mean,

973
00:48:08,719 --> 00:48:11,640
Speaker 4: such a better place than what I would have imagined.

974
00:48:12,000 --> 00:48:14,000
Speaker 4: And I also this is when I get through through.

975
00:48:14,040 --> 00:48:16,920
Speaker 4: But you know, I believe in the power of God,

976
00:48:17,800 --> 00:48:19,960
Speaker 4: you know, and I believe that the destiny that I

977
00:48:20,080 --> 00:48:24,120
Speaker 4: have is written in a way that is unimaginable to me.

978
00:48:24,719 --> 00:48:27,480
Speaker 3: So why would I think that I could orchestrate it.

979
00:48:28,200 --> 00:48:30,480
Speaker 4: My job is to walk by faith, and that's what

980
00:48:30,560 --> 00:48:32,560
Speaker 4: I do every single day. So people look at my

981
00:48:32,600 --> 00:48:34,839
Speaker 4: resume or say, oh my gosh, do you do such

982
00:48:34,880 --> 00:48:37,400
Speaker 4: big things or how do these amazing opportunities come, and

983
00:48:37,400 --> 00:48:40,120
Speaker 4: I'm like, because I'm walking by faith, I'm walking in

984
00:48:40,200 --> 00:48:43,840
Speaker 4: the direction, and I am not encumbered by a plan

985
00:48:43,920 --> 00:48:46,600
Speaker 4: that I have because my imagination is way too small

986
00:48:46,719 --> 00:48:47,440
Speaker 4: for that. Right.

987
00:48:49,640 --> 00:48:53,920
Speaker 1: You always hear people talk about, oh, beyond your wildest dreams. Yeah,

988
00:48:53,960 --> 00:48:57,439
Speaker 1: and someone said to me years ago, make sure your

989
00:48:57,480 --> 00:49:00,480
Speaker 1: wildest dreams aren't a box you put your yourself in.

990
00:49:01,320 --> 00:49:06,279
Speaker 1: Look and absolutely, look where we are today. I'm so

991
00:49:06,320 --> 00:49:08,400
Speaker 1: happy to know you. I love you. Thank you for

992
00:49:08,480 --> 00:49:08,960
Speaker 1: coming and.

993
00:49:08,960 --> 00:49:13,279
Speaker 4: Inspiring young right, thank you so much for having me.

994
00:49:13,320 --> 00:49:16,200
Speaker 4: I appreciate it, and I wish you all a very

995
00:49:16,520 --> 00:49:18,640
Speaker 4: urgent life. If that's the one thing that you can

996
00:49:18,680 --> 00:49:21,200
Speaker 4: take away from this is center yourself in your life.

997
00:49:21,280 --> 00:49:23,879
Speaker 4: Make sure you are urgent about the things that you're doing,

998
00:49:23,920 --> 00:49:25,880
Speaker 4: and make sure that you're doing it for you and

999
00:49:25,920 --> 00:49:27,439
Speaker 4: not the expectation of anyone else.

1000
00:49:28,000 --> 00:49:28,680
Speaker 3: God bless you.

1001
00:49:29,719 --> 00:49:30,360
Speaker 1: Thank you both.