1 00:00:00,160 --> 00:00:02,720 Speaker 1: Welcome to How the Money. I'm Joel and I in 2 00:00:02,800 --> 00:00:06,119 Speaker 1: Matt's and today we're discussing a practical guide to surviving 3 00:00:06,280 --> 00:00:30,400 Speaker 1: Black Friday. Yeah, buddy, this is a shopping episode. It's 4 00:00:30,440 --> 00:00:32,680 Speaker 1: not something we talked about often, but you and I 5 00:00:32,760 --> 00:00:35,159 Speaker 1: we've got some we've got some good ideas about how 6 00:00:35,200 --> 00:00:38,000 Speaker 1: to approach Black Friday, how to make sure that we 7 00:00:38,040 --> 00:00:40,840 Speaker 1: don't overspend. And I feel like this one's a little 8 00:00:40,840 --> 00:00:42,760 Speaker 1: bit more in your wheelhouse. I know how you love 9 00:00:42,840 --> 00:00:46,960 Speaker 1: those deals. You've mentioned that before on the podcast. But yeah, man, 10 00:00:47,000 --> 00:00:49,600 Speaker 1: I'm excited to cover this topic today. Yeah, I feel 11 00:00:49,640 --> 00:00:52,199 Speaker 1: like Black Friday it's almost like a battlefield with a 12 00:00:52,240 --> 00:00:54,400 Speaker 1: bunch of land mines that you can barely see, or 13 00:00:54,400 --> 00:00:56,280 Speaker 1: maybe you can't see at all, and so you gotta 14 00:00:56,360 --> 00:00:59,080 Speaker 1: you gotta be prepared in order to survive Black Friday. 15 00:00:59,560 --> 00:01:01,040 Speaker 1: So that's kind of why we tiled it that, right, 16 00:01:01,040 --> 00:01:02,760 Speaker 1: because there's like a lot of things that can trip 17 00:01:02,800 --> 00:01:04,240 Speaker 1: you up. And so yeah, we've got a lot of 18 00:01:04,480 --> 00:01:07,440 Speaker 1: helpful advice to help you get through these next few weeks, 19 00:01:07,600 --> 00:01:10,840 Speaker 1: especially of crazy Christmas shopping, and hopefully it just trips 20 00:01:10,840 --> 00:01:13,959 Speaker 1: you up, it doesn't completely destroy you. Angel Finances that 21 00:01:13,959 --> 00:01:15,640 Speaker 1: would be bad. That's not the kind of situation you 22 00:01:15,640 --> 00:01:18,520 Speaker 1: want to find yourself in. But first, man, I recently 23 00:01:18,560 --> 00:01:24,520 Speaker 1: came across this Instagram account called Cheap Nordic Houses. It's 24 00:01:24,520 --> 00:01:27,000 Speaker 1: exactly like it sounds. So I'm not gonna explain it, 25 00:01:27,200 --> 00:01:29,640 Speaker 1: but that leads me to ask you the question, if 26 00:01:29,720 --> 00:01:33,320 Speaker 1: you were to uproot your family and purchase a cheap 27 00:01:33,400 --> 00:01:36,440 Speaker 1: Nordic house and move there, would that be considered frugal 28 00:01:36,560 --> 00:01:39,640 Speaker 1: or cheap? Well, I will say this, that sounds like 29 00:01:39,680 --> 00:01:42,720 Speaker 1: an Instagram that was perfectly crafted for my taste. H 30 00:01:43,959 --> 00:01:46,479 Speaker 1: cheap things in cheap houses that are kind of cool 31 00:01:46,520 --> 00:01:49,080 Speaker 1: and old in Nordic countries, they just have like this 32 00:01:49,400 --> 00:01:52,600 Speaker 1: beauty that's um just unmatched, right, and your part Norwegian 33 00:01:52,600 --> 00:01:54,639 Speaker 1: And so it's like if I came across the account 34 00:01:54,640 --> 00:01:58,920 Speaker 1: an account that said like cheap Korean houses, right, So yeah, 35 00:01:59,040 --> 00:02:01,200 Speaker 1: I like and some time looking through there after you 36 00:02:01,200 --> 00:02:04,520 Speaker 1: mentioned it to me, and I it's I might have 37 00:02:04,560 --> 00:02:08,320 Speaker 1: lusted after some Norwegian and Swedish properties. There really are 38 00:02:08,360 --> 00:02:11,160 Speaker 1: some cool houses in just some beautiful settings, like on 39 00:02:11,560 --> 00:02:15,239 Speaker 1: fiords in the Norwegian or Swedish countryside. But yeah, I 40 00:02:15,240 --> 00:02:16,840 Speaker 1: don't know if it's frugal or chief to uproot my 41 00:02:16,840 --> 00:02:19,560 Speaker 1: family from where we live and currently love. But some 42 00:02:19,600 --> 00:02:22,600 Speaker 1: of those houses, like thirty grand it's insane. I'm sure 43 00:02:22,600 --> 00:02:25,040 Speaker 1: the thirty grand ones need a little bit of work, 44 00:02:25,280 --> 00:02:27,600 Speaker 1: but but that's the kind of house you know, in 45 00:02:27,639 --> 00:02:30,320 Speaker 1: certain markets might go for three hundred thousand dollars literally 46 00:02:30,360 --> 00:02:32,480 Speaker 1: ten times as much. Yeah. Yeah, And I'm sure the 47 00:02:32,520 --> 00:02:34,560 Speaker 1: travel expenses right to get back and forth to go 48 00:02:34,600 --> 00:02:39,160 Speaker 1: to your Norwegian summer house would be uh prohibitive. But 49 00:02:39,520 --> 00:02:41,520 Speaker 1: I do love the idea, like I get through there, 50 00:02:41,520 --> 00:02:43,480 Speaker 1: and I like to at least think about what my 51 00:02:43,560 --> 00:02:45,520 Speaker 1: life could look like if I were to own one 52 00:02:45,520 --> 00:02:47,320 Speaker 1: of those homes and and go there for you know, 53 00:02:47,480 --> 00:02:49,360 Speaker 1: every summer for a couple of months. We'll forget every summer. 54 00:02:49,360 --> 00:02:53,040 Speaker 1: I'm talking about like permanently, permanently. Ok. Yeah, I don't know. 55 00:02:53,080 --> 00:02:56,080 Speaker 1: I do think sometimes about moving somewhere more rural and 56 00:02:56,120 --> 00:02:57,880 Speaker 1: what that would look like, and I just don't think 57 00:02:57,880 --> 00:03:01,000 Speaker 1: my personality I could stomach it, like it sounds idyllic 58 00:03:01,000 --> 00:03:03,639 Speaker 1: and sounds wonderful, but I like people too much. I 59 00:03:03,720 --> 00:03:06,160 Speaker 1: like walking through o neighborhood and run into neighbors all 60 00:03:06,160 --> 00:03:07,960 Speaker 1: that kind of stuff. Yeah. Well, First of all, I 61 00:03:08,000 --> 00:03:10,079 Speaker 1: love that you said rural, because that's like one of 62 00:03:10,120 --> 00:03:12,360 Speaker 1: my favorite words. Makes me think of the rule juror, 63 00:03:12,520 --> 00:03:18,120 Speaker 1: which is that you know that thirty Rock episode maybe vaguely, like, 64 00:03:18,160 --> 00:03:21,760 Speaker 1: could you have named it anything more difficult to pronounce? Um? 65 00:03:21,800 --> 00:03:24,160 Speaker 1: But I'm with you right, Like, we have lived in 66 00:03:24,200 --> 00:03:26,040 Speaker 1: our neighborhood, in our part of town for over ten 67 00:03:26,120 --> 00:03:29,560 Speaker 1: years now. We've put down roots, we've created community, our kids, 68 00:03:29,639 --> 00:03:31,560 Speaker 1: you know, they're in school. I would say that I 69 00:03:31,560 --> 00:03:34,120 Speaker 1: would fall on the side of defense and label it cheap. 70 00:03:34,480 --> 00:03:36,840 Speaker 1: If you if you were to actually uproot your family 71 00:03:36,920 --> 00:03:38,920 Speaker 1: moved to a far off country like that just to 72 00:03:38,960 --> 00:03:42,320 Speaker 1: save the money, just because it's cheaper, obviously, that's that 73 00:03:42,320 --> 00:03:44,200 Speaker 1: would be difficult to do. I mean. And plus two, 74 00:03:44,240 --> 00:03:46,360 Speaker 1: you know your family, your extended family is still here, 75 00:03:46,600 --> 00:03:48,480 Speaker 1: and so it'd be difficult to see them, you know, 76 00:03:48,480 --> 00:03:50,520 Speaker 1: it'd be difficult to set up a little visits when 77 00:03:50,560 --> 00:03:53,840 Speaker 1: you are an ocean away. But um, and so I 78 00:03:53,840 --> 00:03:55,800 Speaker 1: think for us, at least, that's a that would be 79 00:03:55,840 --> 00:03:58,800 Speaker 1: a huge barrier obviously. But dude, if like Kate and 80 00:03:58,800 --> 00:04:01,600 Speaker 1: I had just gotten married, uh, and you know, if 81 00:04:01,640 --> 00:04:04,040 Speaker 1: we had work that allowed us to be able to 82 00:04:04,600 --> 00:04:07,560 Speaker 1: work remotely anywhere in the world. We would one d 83 00:04:07,880 --> 00:04:10,800 Speaker 1: cent be considering doing something like that, at least trying 84 00:04:10,840 --> 00:04:13,600 Speaker 1: it out, man, because gosh, like you said, you know, 85 00:04:13,720 --> 00:04:16,360 Speaker 1: on a lot of these properties on that Instagram account, 86 00:04:16,400 --> 00:04:18,719 Speaker 1: they show like these exter year shots of the house 87 00:04:18,800 --> 00:04:21,640 Speaker 1: and like the setting and yeah, you see what random 88 00:04:21,680 --> 00:04:23,640 Speaker 1: fjord it happens to be on, or you see the 89 00:04:23,680 --> 00:04:26,200 Speaker 1: mountain that it's kind of perched up against that you 90 00:04:26,200 --> 00:04:29,640 Speaker 1: could go hiking on every single morning. And so man, 91 00:04:29,640 --> 00:04:31,920 Speaker 1: when you have that kind of natural beauty, it's hard 92 00:04:31,960 --> 00:04:34,800 Speaker 1: for me to to see that and think, yeah, I 93 00:04:35,120 --> 00:04:39,360 Speaker 1: live on a normal street in Atlanta, you know, and 94 00:04:39,600 --> 00:04:43,080 Speaker 1: pay way more than a house that's thirty dollars that 95 00:04:43,120 --> 00:04:45,640 Speaker 1: needs some work, or even one that's you know, eighty thousand. Well, 96 00:04:45,680 --> 00:04:48,240 Speaker 1: maybe if we go from podcasting three times a week 97 00:04:48,240 --> 00:04:51,160 Speaker 1: to seventeen times a week, we can afford a Norwegian 98 00:04:51,200 --> 00:04:53,520 Speaker 1: house that's only for the summer, a summer house. Yeah, 99 00:04:53,640 --> 00:04:55,400 Speaker 1: and and I don't know if our listeners would dig 100 00:04:55,600 --> 00:04:57,720 Speaker 1: that many episodes, but we can consider it. Yeah, that 101 00:04:57,760 --> 00:05:00,000 Speaker 1: would be one way maybe to accomplish that. But yeah, 102 00:05:00,040 --> 00:05:02,360 Speaker 1: if if listeners out there, I've never heard of this account, 103 00:05:02,360 --> 00:05:04,680 Speaker 1: I would recommend for you to check it out and 104 00:05:04,720 --> 00:05:07,640 Speaker 1: maybe if you aren't a position where you have fewer 105 00:05:07,680 --> 00:05:10,480 Speaker 1: ties to wherever it is that you live now, who knows, 106 00:05:10,480 --> 00:05:12,719 Speaker 1: like that might be something you would even consider doing so, 107 00:05:13,000 --> 00:05:14,719 Speaker 1: But if you do, please let us know, because I 108 00:05:14,720 --> 00:05:18,000 Speaker 1: want to live vicariously through you. Well, I feel like, 109 00:05:18,000 --> 00:05:20,479 Speaker 1: even just honestly looking at through the Instagram feed, I 110 00:05:20,520 --> 00:05:22,760 Speaker 1: was able to get a little bit of that wanderlust 111 00:05:22,880 --> 00:05:26,719 Speaker 1: satisfaction right now. You know, traveling it's almost non existent 112 00:05:26,760 --> 00:05:29,400 Speaker 1: for or it has been non existent for us recently, 113 00:05:29,600 --> 00:05:31,680 Speaker 1: at least on an airplane to somewhere in Europe or 114 00:05:31,720 --> 00:05:34,040 Speaker 1: anything like that, and you just kind of scratch that itch, 115 00:05:34,080 --> 00:05:35,360 Speaker 1: at least for a second. So I got you a 116 00:05:35,400 --> 00:05:38,560 Speaker 1: little fix and you move on with life exactly exactly. 117 00:05:38,960 --> 00:05:41,760 Speaker 1: Speaking of fix, Matt, we have beer fix that we 118 00:05:41,760 --> 00:05:44,240 Speaker 1: have to get in every week. Right, we're today on 119 00:05:44,240 --> 00:05:46,640 Speaker 1: the show. We're splitting a beer called Caliente, a key 120 00:05:47,120 --> 00:05:50,479 Speaker 1: by Tripping Animals Brewing, and man, they make some really 121 00:05:50,480 --> 00:05:52,520 Speaker 1: good beers. This in particular is an I p A. 122 00:05:52,800 --> 00:05:55,039 Speaker 1: It's brewed with a gave. So I'm looking forward to 123 00:05:55,040 --> 00:05:57,840 Speaker 1: having this one on the show with you today my friend. Yeah, 124 00:05:57,880 --> 00:06:00,400 Speaker 1: this is a brewery that we only recently started getting 125 00:06:00,440 --> 00:06:03,640 Speaker 1: here in Atlanta. So this is my first tripping Animals 126 00:06:03,680 --> 00:06:05,839 Speaker 1: beer and hyeah. Looking forward to sharing this one with 127 00:06:05,880 --> 00:06:08,560 Speaker 1: you and talking about it later in the episodes. Sounds good. 128 00:06:08,839 --> 00:06:12,240 Speaker 1: Let's get onto the subject at hand. Today's episode is 129 00:06:12,400 --> 00:06:15,880 Speaker 1: a practical guide to surviving Black Friday. And Black Friday 130 00:06:16,040 --> 00:06:19,640 Speaker 1: is still like this important time for deals. It's a 131 00:06:19,720 --> 00:06:22,880 Speaker 1: time where retailers end up making a good bit of 132 00:06:22,920 --> 00:06:24,800 Speaker 1: their money for the year. Right, And at this point 133 00:06:24,800 --> 00:06:28,320 Speaker 1: it's almost become an American tradition for better, for worse, right, 134 00:06:28,480 --> 00:06:32,440 Speaker 1: for worse, mostly for worse. Uh And and even though 135 00:06:32,520 --> 00:06:35,279 Speaker 1: the time frame has expanded beyond just a day, Right, 136 00:06:35,279 --> 00:06:39,120 Speaker 1: it's traditionally Black Friday is the day after Thanksgiving, that Friday. 137 00:06:39,160 --> 00:06:42,040 Speaker 1: But Black Friday now has become more of a season, 138 00:06:42,480 --> 00:06:44,000 Speaker 1: and and Matt and I are going to kind of 139 00:06:44,040 --> 00:06:46,120 Speaker 1: refer to it as this time period. It is not 140 00:06:46,160 --> 00:06:48,560 Speaker 1: necessarily just that one specific day. Yeah, We're not talking 141 00:06:48,600 --> 00:06:52,240 Speaker 1: about Friday only. We're talking about the entire season surrounding 142 00:06:53,080 --> 00:06:56,599 Speaker 1: Black Friday. Yeah, and encompasses small business Saturday and Cyber Monday, 143 00:06:56,680 --> 00:06:58,760 Speaker 1: all that kind of stuff too. Right, um, and it 144 00:06:58,800 --> 00:07:02,400 Speaker 1: can be a good time for scoring low prices and 145 00:07:02,400 --> 00:07:04,560 Speaker 1: getting some good deals, and that can make it a 146 00:07:04,600 --> 00:07:07,680 Speaker 1: good time to buy things like toys for the kiddos 147 00:07:07,800 --> 00:07:10,720 Speaker 1: or holiday presents for your partner or your friends, for 148 00:07:10,800 --> 00:07:13,200 Speaker 1: less things you'd normally have to spend on those things 149 00:07:14,120 --> 00:07:16,640 Speaker 1: sixty days out of the year, right, those five days 150 00:07:16,720 --> 00:07:18,960 Speaker 1: or those couple of weeks typically are going to offer 151 00:07:19,000 --> 00:07:21,040 Speaker 1: some of the best prices. And we've already seen some 152 00:07:21,240 --> 00:07:24,000 Speaker 1: legit sales, some really good sales starting with Prime Day 153 00:07:24,000 --> 00:07:27,800 Speaker 1: in mid October, and retailers have already had some impressive 154 00:07:27,840 --> 00:07:31,000 Speaker 1: sales starting in early November. But over the next three 155 00:07:31,040 --> 00:07:33,040 Speaker 1: weeks or so, you'll see ads trying to sell you 156 00:07:33,080 --> 00:07:35,920 Speaker 1: on countless numbers of things. And Matt and I, we 157 00:07:35,960 --> 00:07:38,520 Speaker 1: think it's important for all of us to get through 158 00:07:38,560 --> 00:07:42,200 Speaker 1: this time period with our budgets and our sanity intact 159 00:07:42,320 --> 00:07:45,320 Speaker 1: to avoid those landmines. They're gonna completely mess us up 160 00:07:45,320 --> 00:07:47,680 Speaker 1: this time of year. Yeah, you know, even though you 161 00:07:47,760 --> 00:07:50,200 Speaker 1: can find some really great deals, uh, for a lot 162 00:07:50,200 --> 00:07:52,560 Speaker 1: of folks, this time of year is difficult on our 163 00:07:52,600 --> 00:07:57,240 Speaker 1: bank accounts. There's the temptation to overspend and consume more 164 00:07:57,280 --> 00:07:59,000 Speaker 1: than we need to UH, and we end up buying 165 00:07:59,000 --> 00:08:01,320 Speaker 1: way too much stuff. And because of this, a ton 166 00:08:01,480 --> 00:08:04,800 Speaker 1: of Americans end up with a boatload of debt. Come January, 167 00:08:05,320 --> 00:08:07,120 Speaker 1: you know, getting that first credit card statement of the 168 00:08:07,120 --> 00:08:09,880 Speaker 1: new year, and your inbox really sucks. And for many 169 00:08:09,880 --> 00:08:12,120 Speaker 1: more it more than sucks. You know, they can't pay 170 00:08:12,160 --> 00:08:14,640 Speaker 1: the bill in full, and it leads to even more 171 00:08:14,720 --> 00:08:17,800 Speaker 1: financial difficulty. And so there are a number of different 172 00:08:17,840 --> 00:08:21,880 Speaker 1: problems that arise during this consumption driven time of year. 173 00:08:22,280 --> 00:08:25,200 Speaker 1: We're gonna highlight the primary issues we think people face, 174 00:08:25,480 --> 00:08:27,040 Speaker 1: as well as you know, why we think that they're 175 00:08:27,040 --> 00:08:29,440 Speaker 1: a big deal, and then we're gonna discuss what to 176 00:08:29,800 --> 00:08:32,480 Speaker 1: actually do about those issues. And Matt, you know us. 177 00:08:32,559 --> 00:08:34,960 Speaker 1: You know, we could simply call these things issues you're 178 00:08:34,960 --> 00:08:37,600 Speaker 1: going to experience during Black Friday shopping problems. We could 179 00:08:37,600 --> 00:08:40,679 Speaker 1: be super boring about it. But we decided that we're 180 00:08:40,720 --> 00:08:44,200 Speaker 1: going to call these issues to pop up Black Friday 181 00:08:44,280 --> 00:08:49,320 Speaker 1: foibles and uh, because then we can abbreviate them to BFFs. 182 00:08:49,480 --> 00:08:51,720 Speaker 1: The student listener will have immediately picked up on that. 183 00:08:51,720 --> 00:08:55,319 Speaker 1: They're like, alright, BFFs, because you and I we don't 184 00:08:55,360 --> 00:08:58,000 Speaker 1: really call ourselves BFFs, but we kind of are right. Well, 185 00:08:58,000 --> 00:08:59,520 Speaker 1: I mean we could, but I think that would be 186 00:09:00,080 --> 00:09:02,440 Speaker 1: might be a little juvenile's referred to each other as BFFs. 187 00:09:02,440 --> 00:09:04,600 Speaker 1: We're not seven years old, man, but we are best MUDs. 188 00:09:04,640 --> 00:09:07,080 Speaker 1: That's true. That's true. So we're gonna go through a 189 00:09:07,120 --> 00:09:10,280 Speaker 1: bunch of Black Friday foibles and how to avoid them, 190 00:09:10,440 --> 00:09:12,520 Speaker 1: and we'll get to those in just a minute. But Matt, 191 00:09:12,559 --> 00:09:15,760 Speaker 1: I wanted to first mention that another day that's typically 192 00:09:15,800 --> 00:09:18,839 Speaker 1: included in Black Friday right now is Thanksgiving. But a 193 00:09:18,920 --> 00:09:21,560 Speaker 1: lot of retailers this year in particular, have announced that 194 00:09:21,600 --> 00:09:24,400 Speaker 1: they're not opening for Thanksgiving. I think in large part 195 00:09:24,440 --> 00:09:26,760 Speaker 1: that's due to the pandemic. But what are your thoughts 196 00:09:26,760 --> 00:09:30,320 Speaker 1: on Thanksgiving being one less day in the Christmas shopping season? Essentially? 197 00:09:30,440 --> 00:09:33,960 Speaker 1: Isn't that a novel concept that on Thanksgiving Day, like 198 00:09:34,000 --> 00:09:35,920 Speaker 1: a day that we're supposed to spend with our family 199 00:09:36,000 --> 00:09:39,080 Speaker 1: or with friends, that maybe we shouldn't be in stores, 200 00:09:39,200 --> 00:09:41,720 Speaker 1: you know, with our credit cards, spending money in the 201 00:09:41,720 --> 00:09:44,520 Speaker 1: pursuit of more. Oh my gosh, dude, it is ridiculous 202 00:09:44,600 --> 00:09:48,240 Speaker 1: that it took like a worldwide pandemic to get us 203 00:09:48,280 --> 00:09:50,960 Speaker 1: to this point. I don't know if this is gonna 204 00:09:50,960 --> 00:09:53,080 Speaker 1: be something that sticks around. I would hope that it would, 205 00:09:53,200 --> 00:09:56,680 Speaker 1: right like, but here's the thing. Next year, it's only 206 00:09:56,679 --> 00:09:59,679 Speaker 1: gonna take a single retailer to say, all right, it's 207 00:09:59,679 --> 00:10:02,080 Speaker 1: twenty ONNY one. You know, the coronavirus is behind us. 208 00:10:02,200 --> 00:10:04,000 Speaker 1: We're gonna you know, we're gonna start our sales on 209 00:10:04,040 --> 00:10:07,240 Speaker 1: Thanksgiving Day. We'll see you at seven pm, that kind 210 00:10:07,240 --> 00:10:09,320 Speaker 1: of thing, two pm or whenever they open their doors. 211 00:10:09,559 --> 00:10:11,680 Speaker 1: And then all the other retailers are gonna follow suit. 212 00:10:12,080 --> 00:10:15,080 Speaker 1: And So while I love this idea that instead of 213 00:10:15,120 --> 00:10:18,280 Speaker 1: focusing on consumption, that that we're being encouraged to spend 214 00:10:18,280 --> 00:10:20,560 Speaker 1: time with our family instead, but I don't necessarily think 215 00:10:20,559 --> 00:10:22,840 Speaker 1: it's gonna stick around. I was digging around a little 216 00:10:22,840 --> 00:10:25,280 Speaker 1: bit and I didn't realize. I've heard about Patagonia how 217 00:10:25,320 --> 00:10:28,640 Speaker 1: they dedicate all of their Black Friday sales. They donate 218 00:10:29,400 --> 00:10:34,199 Speaker 1: the profits to different organizations that are basically keeping the earth. 219 00:10:34,240 --> 00:10:37,040 Speaker 1: Pretty wow, that's awesome, But I didn't know that, Ari 220 00:10:37,240 --> 00:10:41,160 Speaker 1: I they actually close on Thanksgiving Day and on Black Friday, 221 00:10:41,320 --> 00:10:44,600 Speaker 1: which is super cool. Basically that they they've done a 222 00:10:44,640 --> 00:10:46,880 Speaker 1: six years in a row now, uh, And they do 223 00:10:46,920 --> 00:10:50,000 Speaker 1: this thing where they they call it like hashtag opt outside, 224 00:10:50,200 --> 00:10:53,760 Speaker 1: but instead of you know, spending our time indoors, whether 225 00:10:53,800 --> 00:10:56,960 Speaker 1: it be shopping or indoors sitting at our computers shopping online, 226 00:10:57,320 --> 00:10:59,600 Speaker 1: they're encouraging folks to get outside. And I love how 227 00:10:59,640 --> 00:11:04,400 Speaker 1: they're taking a stand, uh to not necessarily encourage consumption. 228 00:11:04,760 --> 00:11:06,760 Speaker 1: We love both of those companies, and I think that's 229 00:11:06,760 --> 00:11:10,040 Speaker 1: something that's that's super cool. Oh and ari I, they 230 00:11:10,040 --> 00:11:13,240 Speaker 1: pay their employees for Thanksgiving Day and Black Friday even 231 00:11:13,240 --> 00:11:15,400 Speaker 1: though their employees don't work. It's a classy move man. 232 00:11:15,400 --> 00:11:17,440 Speaker 1: How good is that? I love the classy company? Yeah, 233 00:11:17,480 --> 00:11:20,560 Speaker 1: ari I rocks, But I agree with you, and I 234 00:11:20,600 --> 00:11:22,520 Speaker 1: love the trend, and I hope the trend sticks around 235 00:11:22,520 --> 00:11:25,800 Speaker 1: even after the coronavirus is over. Agreed that the stores 236 00:11:25,800 --> 00:11:28,560 Speaker 1: are closed on Thanksgiving? Um, Because yeah, I do think 237 00:11:28,559 --> 00:11:30,480 Speaker 1: gratitude is one of those things, is one of those 238 00:11:30,480 --> 00:11:34,400 Speaker 1: antidotes to needing and pursuing more. Um. But let's get 239 00:11:34,440 --> 00:11:37,360 Speaker 1: to those Black Friday foibles, the bfs and how we 240 00:11:37,400 --> 00:11:41,320 Speaker 1: can all survive this Black Friday in We'll get to 241 00:11:41,360 --> 00:11:53,080 Speaker 1: our thoughts on that right after this break. All Right, 242 00:11:53,120 --> 00:11:55,000 Speaker 1: we are back, and it's ton of for us to 243 00:11:55,000 --> 00:11:58,960 Speaker 1: talk about our first BFF, our first Black Friday foible. 244 00:11:59,520 --> 00:12:01,640 Speaker 1: Uh you're to tell me about your kindergarten best rand. 245 00:12:03,400 --> 00:12:05,560 Speaker 1: Let's let's start super broadly. Man. You know, we just 246 00:12:05,600 --> 00:12:08,520 Speaker 1: mentioned this, but we're tempted to to overspend and rack 247 00:12:08,600 --> 00:12:11,920 Speaker 1: up credit card debt around the holidays, and Black Friday 248 00:12:12,000 --> 00:12:15,480 Speaker 1: is a major culprit. Man. Companies and retailers have created 249 00:12:15,880 --> 00:12:19,960 Speaker 1: essentially a culture right in an environment that encourages spending 250 00:12:19,960 --> 00:12:22,400 Speaker 1: and consumption. Uh. And it comes at a big cost 251 00:12:22,440 --> 00:12:25,720 Speaker 1: to us. And it's not just you know, individual companies 252 00:12:25,760 --> 00:12:28,320 Speaker 1: as well, but it's it's even our whole country, you know, 253 00:12:28,600 --> 00:12:31,800 Speaker 1: Like we have an economy that is consumer driven. Consumer 254 00:12:31,800 --> 00:12:35,839 Speaker 1: spending accounted for roughly seventy percent of our GDP last year. 255 00:12:36,400 --> 00:12:38,520 Speaker 1: Uh So it's just kind of important to point out 256 00:12:38,520 --> 00:12:41,040 Speaker 1: that the world that we live in is drenched through 257 00:12:41,040 --> 00:12:43,720 Speaker 1: and through with spending at its core. It's it's a 258 00:12:43,720 --> 00:12:45,640 Speaker 1: part of our our current reality. Yeah, I feel like 259 00:12:45,640 --> 00:12:47,839 Speaker 1: we're trying to go against the grain. We're being incredibly 260 00:12:47,960 --> 00:12:51,880 Speaker 1: countercultural because the norm is to float the mainstream, go 261 00:12:52,000 --> 00:12:54,199 Speaker 1: to Black Friday route and and rack up debt that 262 00:12:54,240 --> 00:12:56,440 Speaker 1: you're going to experience in January, right, and and we 263 00:12:56,480 --> 00:12:58,800 Speaker 1: want to avoid that. So, yeah, this is a big 264 00:12:58,840 --> 00:13:02,920 Speaker 1: deal because it's an obvious problem because though some folks 265 00:13:03,000 --> 00:13:04,880 Speaker 1: might have a plan when it comes to holiday shopping, 266 00:13:05,120 --> 00:13:08,160 Speaker 1: a lot of individuals are spending money that they don't have, 267 00:13:08,480 --> 00:13:11,680 Speaker 1: and they aren't keeping their larger goals in mind while 268 00:13:11,720 --> 00:13:14,480 Speaker 1: they're doing their holiday shopping. So when you spend money 269 00:13:14,480 --> 00:13:16,920 Speaker 1: that isn't yours, that means that you're paying interest to 270 00:13:16,920 --> 00:13:20,480 Speaker 1: credit card companies. You have the magic of interest working 271 00:13:20,520 --> 00:13:23,319 Speaker 1: against you, not for you. And of course, if you're 272 00:13:23,360 --> 00:13:26,520 Speaker 1: not working towards your larger goals in life, like saving 273 00:13:26,559 --> 00:13:29,400 Speaker 1: up for your first house or eliminating debts, your partner 274 00:13:29,440 --> 00:13:31,400 Speaker 1: can stay at home with the kids if they want, well, 275 00:13:31,440 --> 00:13:33,800 Speaker 1: then all this spending is going to lead to a 276 00:13:33,800 --> 00:13:36,960 Speaker 1: lot of disappointment. Holiday gift giving can be a whole 277 00:13:36,960 --> 00:13:39,880 Speaker 1: lot of fun, but if we get swept up in consumerism, 278 00:13:40,040 --> 00:13:42,760 Speaker 1: I feel like it can have the opposite effect. Yeah, 279 00:13:42,800 --> 00:13:45,880 Speaker 1: that's certainly an instance where the joy would be sucked 280 00:13:45,880 --> 00:13:47,920 Speaker 1: out of the holidays. And then we asked the question 281 00:13:48,040 --> 00:13:51,400 Speaker 1: how do you remedy this BFF which every time I 282 00:13:51,400 --> 00:13:53,920 Speaker 1: say it, man, I love it because it makes me smile. 283 00:13:54,520 --> 00:13:56,880 Speaker 1: And what we would recommend is to create a Black 284 00:13:56,920 --> 00:14:00,360 Speaker 1: Friday budget. Right, It's as simple as that, before even 285 00:14:00,360 --> 00:14:03,719 Speaker 1: more of these sales hit, proactively sit down and decide 286 00:14:03,800 --> 00:14:05,760 Speaker 1: how much money you're going to spend. I know this 287 00:14:05,760 --> 00:14:08,280 Speaker 1: sounds simple, but but think about all the members of 288 00:14:08,320 --> 00:14:10,400 Speaker 1: your family and you know the friends who you want 289 00:14:10,440 --> 00:14:12,839 Speaker 1: to include, and decide on a dollar amount that you're 290 00:14:12,840 --> 00:14:15,640 Speaker 1: willing to spend on each one of them over the holidays. 291 00:14:15,840 --> 00:14:18,320 Speaker 1: But then, you know, don't stop there. Actually do the 292 00:14:18,400 --> 00:14:21,600 Speaker 1: legwork and keep a running total. You can easily create 293 00:14:21,680 --> 00:14:25,600 Speaker 1: a simple spreadsheet and excel numbers um Google sheets even 294 00:14:25,760 --> 00:14:28,360 Speaker 1: uh will actually link to some templates in the show notes. 295 00:14:28,600 --> 00:14:31,080 Speaker 1: But you can't stay on budget if you don't know 296 00:14:31,120 --> 00:14:33,760 Speaker 1: how much money you have actually spent. Yeah, and the 297 00:14:33,800 --> 00:14:36,120 Speaker 1: cool thing about Black Friday is that in so many 298 00:14:36,120 --> 00:14:38,920 Speaker 1: ways your dollar can actually go further. Prices are lower 299 00:14:39,120 --> 00:14:40,960 Speaker 1: um in this time period than they are, let's say, 300 00:14:40,960 --> 00:14:44,160 Speaker 1: as we get closer to Christmas. But the biggest issue 301 00:14:44,200 --> 00:14:45,720 Speaker 1: is that we spend too much. We don't have a 302 00:14:45,760 --> 00:14:48,080 Speaker 1: list that we can stick to. And we can combat 303 00:14:48,280 --> 00:14:51,200 Speaker 1: that BFF, that first Black Friday foible by having that 304 00:14:51,240 --> 00:14:53,280 Speaker 1: list and sticking to it, and and maybe our dollar 305 00:14:53,360 --> 00:14:57,040 Speaker 1: can go even further during this time because of the sales. Yeah, 306 00:14:57,080 --> 00:14:59,080 Speaker 1: and so that's all about creating a plan for your money, 307 00:14:59,320 --> 00:15:01,680 Speaker 1: specifically the money that you're going to spend around the holidays. 308 00:15:02,320 --> 00:15:04,720 Speaker 1: Another tip I saw that somebody had written about was 309 00:15:05,360 --> 00:15:07,400 Speaker 1: essentially they're talking about how, you know, the later it 310 00:15:07,400 --> 00:15:10,360 Speaker 1: gets at night, how our willpower decreases. You know, like 311 00:15:10,680 --> 00:15:14,520 Speaker 1: traditionally people make poor decisions the later it gets and 312 00:15:14,560 --> 00:15:16,640 Speaker 1: the more tired we get. That's when I find myself 313 00:15:16,720 --> 00:15:20,360 Speaker 1: eating my kids Halloween candy. I'm finding all the snicker 314 00:15:20,400 --> 00:15:23,160 Speaker 1: bars and butter fingers as well, those are the best. 315 00:15:23,480 --> 00:15:25,520 Speaker 1: But no, the same thing is true in regards to 316 00:15:25,640 --> 00:15:27,640 Speaker 1: spending as well. I think a lot of people might 317 00:15:27,640 --> 00:15:29,840 Speaker 1: find themselves in situations later at night where they're just 318 00:15:29,880 --> 00:15:32,080 Speaker 1: like kind of sitting there clicking on their phone or 319 00:15:32,320 --> 00:15:34,360 Speaker 1: you know, swiping, and and they're like, I think I'm 320 00:15:34,360 --> 00:15:36,720 Speaker 1: gonna get this, and then they realized they spent maybe 321 00:15:36,720 --> 00:15:39,360 Speaker 1: an hour like looking at different products, and they feel 322 00:15:39,360 --> 00:15:41,280 Speaker 1: like that they've wasted time. And so a way to 323 00:15:41,720 --> 00:15:44,000 Speaker 1: sort of prove to themselves that they, you know, have 324 00:15:44,040 --> 00:15:46,720 Speaker 1: spent that time wisely is by actually purchasing something, you know, 325 00:15:46,800 --> 00:15:47,920 Speaker 1: like it's like, well, I don't want I want to 326 00:15:47,920 --> 00:15:49,800 Speaker 1: make sure that I didn't just waste that full hour 327 00:15:50,160 --> 00:15:53,000 Speaker 1: looking at sweatpants, So now I'm gonna buy a couple 328 00:15:53,000 --> 00:15:55,280 Speaker 1: of pair. And so to that, I think a good 329 00:15:55,280 --> 00:15:59,840 Speaker 1: tip might be to limit your ability to shop from bed, 330 00:16:01,040 --> 00:16:03,000 Speaker 1: you know, or on your phone later at night, when 331 00:16:03,160 --> 00:16:05,520 Speaker 1: you know we're less likely to stick to the budget 332 00:16:05,560 --> 00:16:08,400 Speaker 1: that we have already created. It's a great point, Matt. 333 00:16:08,440 --> 00:16:10,880 Speaker 1: And that's just a behavioral thing. Whether it's keeping your 334 00:16:10,880 --> 00:16:13,840 Speaker 1: phone out of the bedroom, which a lot of experts 335 00:16:14,080 --> 00:16:16,200 Speaker 1: already tell us that that's the best thing to do 336 00:16:16,600 --> 00:16:18,760 Speaker 1: um or good for your sleep, right, or whether we're 337 00:16:18,800 --> 00:16:20,640 Speaker 1: taking some of those social media apps that are that 338 00:16:20,880 --> 00:16:23,320 Speaker 1: create a temptation in our lives off of our phone. 339 00:16:23,360 --> 00:16:25,960 Speaker 1: Either those options are good options. Right, Let's get to 340 00:16:26,000 --> 00:16:29,080 Speaker 1: beff number two, Black Friday Foible number two. Because of 341 00:16:29,120 --> 00:16:32,280 Speaker 1: the fact that there are so many deals out there, well, 342 00:16:32,440 --> 00:16:35,520 Speaker 1: we as humans can fall prey to the best marketing 343 00:16:35,720 --> 00:16:38,280 Speaker 1: and we end up not getting the best deal, right. 344 00:16:38,360 --> 00:16:41,840 Speaker 1: So sometimes it's just the marketing that overcomes us into 345 00:16:41,920 --> 00:16:44,640 Speaker 1: buying things, and we're not necessarily buying something because we've 346 00:16:44,640 --> 00:16:47,320 Speaker 1: been thoughtful or because we've been a good shopper. The 347 00:16:47,480 --> 00:16:51,800 Speaker 1: advertising and marketing budgets of companies can be ridiculous, right 348 00:16:51,840 --> 00:16:55,480 Speaker 1: Coca Cola, they averaged about four billion dollars will be 349 00:16:55,840 --> 00:17:00,640 Speaker 1: each year on advertising. Right between we might think that 350 00:17:00,760 --> 00:17:03,760 Speaker 1: we're a little too savvy or sophisticated of a consumer 351 00:17:03,760 --> 00:17:06,320 Speaker 1: to be swayed by brand messaging, but it has an 352 00:17:06,320 --> 00:17:08,679 Speaker 1: impact on us and we may not make that purchase 353 00:17:08,800 --> 00:17:10,840 Speaker 1: right away, but it affects the way we view that 354 00:17:10,920 --> 00:17:13,240 Speaker 1: product or that company, and before you know what, you're 355 00:17:13,240 --> 00:17:16,679 Speaker 1: clicking the purchase button. Marketing just has a massive impact 356 00:17:16,760 --> 00:17:19,040 Speaker 1: on the way that we view consumption. YEA. So a 357 00:17:19,040 --> 00:17:22,200 Speaker 1: specific example I can think of here, Joel, are All 358 00:17:22,280 --> 00:17:27,440 Speaker 1: Birds the shoes? That's true. The first time I heard 359 00:17:27,600 --> 00:17:29,520 Speaker 1: or saw, you know, anything about All Birds, I was like, Man, 360 00:17:29,520 --> 00:17:32,359 Speaker 1: this is a dumb shoe company, you know, like I 361 00:17:32,359 --> 00:17:33,720 Speaker 1: don't know what they're trying to do, but they're just 362 00:17:33,760 --> 00:17:35,920 Speaker 1: like a new, like this new startup company and they're 363 00:17:35,960 --> 00:17:37,320 Speaker 1: making cool shoes. And I was like, there's no way 364 00:17:37,320 --> 00:17:38,840 Speaker 1: I'm never going to get a pair of those. But 365 00:17:38,920 --> 00:17:41,240 Speaker 1: then I heard a podcast where it talked about like 366 00:17:41,280 --> 00:17:43,399 Speaker 1: their story how they kind of got got started and 367 00:17:43,400 --> 00:17:45,080 Speaker 1: I was like, oh, that's pretty cool. Then one of 368 00:17:45,119 --> 00:17:46,680 Speaker 1: my neighbors down the street he got a pair and 369 00:17:46,720 --> 00:17:48,440 Speaker 1: I was like, oh, those are pretty cool and he's like, yeah, 370 00:17:48,440 --> 00:17:50,400 Speaker 1: they're really comfortable. And then they showed up in your 371 00:17:50,440 --> 00:17:53,680 Speaker 1: Instagram feed. Seriously they should and like you see as 372 00:17:53,720 --> 00:17:56,119 Speaker 1: from all over the place. And then I started thinking, 373 00:17:56,400 --> 00:17:58,679 Speaker 1: I wonder, maybe I should look into all birds, you know, 374 00:17:58,760 --> 00:18:01,120 Speaker 1: and so each maybe i'd look good, and like, I'm 375 00:18:01,160 --> 00:18:02,840 Speaker 1: just thinking about how comfortable that they would be on 376 00:18:02,920 --> 00:18:04,959 Speaker 1: my feet. So I feel like that's an example of 377 00:18:05,000 --> 00:18:07,760 Speaker 1: how each one of these little inputs like on their own, Yeah, 378 00:18:07,840 --> 00:18:09,520 Speaker 1: it doesn't do much, but as they kind of build 379 00:18:09,560 --> 00:18:12,200 Speaker 1: up over time, it changes the way you view something. 380 00:18:12,280 --> 00:18:14,360 Speaker 1: And now I'm like, oh, maybe I should get those, 381 00:18:14,359 --> 00:18:17,199 Speaker 1: Like I think that those would be perfect shooes to 382 00:18:17,200 --> 00:18:18,760 Speaker 1: wear around the house and coming down here to the 383 00:18:18,760 --> 00:18:21,160 Speaker 1: basement for us to to work. But yeah, like you said, 384 00:18:21,160 --> 00:18:24,399 Speaker 1: don't underestimate the power of marketing. And you know, the 385 00:18:24,880 --> 00:18:28,480 Speaker 1: sort of solution the antidote to marketing is making sure 386 00:18:28,520 --> 00:18:30,879 Speaker 1: that you are doing a good amount of research ahead 387 00:18:30,880 --> 00:18:33,240 Speaker 1: of time. Right, you want to ensure that you're making 388 00:18:33,320 --> 00:18:36,960 Speaker 1: an informed purchase, not only on the quality right, or 389 00:18:37,040 --> 00:18:39,080 Speaker 1: or the type of product that you're considering, but that 390 00:18:39,119 --> 00:18:41,960 Speaker 1: you're also getting the best deal on the product you've 391 00:18:42,000 --> 00:18:44,560 Speaker 1: chosen to go with. When you're looking at quality, there's 392 00:18:44,600 --> 00:18:49,000 Speaker 1: no shortage of review websites out there or unboxing videos 393 00:18:49,160 --> 00:18:51,560 Speaker 1: where somebody is talking about a product and their thoughts 394 00:18:51,640 --> 00:18:53,879 Speaker 1: on it after having used it for a while. But 395 00:18:53,920 --> 00:18:55,720 Speaker 1: then when it comes to getting a good deal, look 396 00:18:55,720 --> 00:18:58,080 Speaker 1: at the different Black Friday ads that are out there 397 00:18:58,080 --> 00:19:01,440 Speaker 1: on sites like black friday dot com and even deal 398 00:19:01,520 --> 00:19:04,720 Speaker 1: News they have a dedicated Black Friday page as well. 399 00:19:04,800 --> 00:19:06,840 Speaker 1: I just want to know what Black Friday dot Com 400 00:19:06,920 --> 00:19:10,680 Speaker 1: does the other eleven months out of the US they did. 401 00:19:10,680 --> 00:19:12,680 Speaker 1: They do the same thing that the Spirit Halloween stores 402 00:19:12,720 --> 00:19:16,959 Speaker 1: do and just kind of like disappear um. But by 403 00:19:17,040 --> 00:19:19,440 Speaker 1: keeping up with, you know, some resources like that, you'll 404 00:19:19,480 --> 00:19:22,720 Speaker 1: know what is and what isn't a deal when you 405 00:19:22,760 --> 00:19:25,000 Speaker 1: see it. It also allows you to come up with 406 00:19:25,160 --> 00:19:28,400 Speaker 1: a reasonable list of the things that you actually want 407 00:19:28,440 --> 00:19:30,560 Speaker 1: to purchase, and you'll be less prone, I think, to 408 00:19:30,600 --> 00:19:34,040 Speaker 1: buying things that you don't actually want or need uh 409 00:19:34,040 --> 00:19:35,800 Speaker 1: in the heat of the moment, just because something kind 410 00:19:35,840 --> 00:19:38,240 Speaker 1: of splashed across your screen, something just because an ad 411 00:19:38,320 --> 00:19:40,040 Speaker 1: showed up in your Instagram feed and you think, oh, 412 00:19:40,080 --> 00:19:42,440 Speaker 1: those those shoes look comfortable, all right? So I was 413 00:19:42,480 --> 00:19:44,920 Speaker 1: wondering if I should confess this, but I did. I 414 00:19:44,960 --> 00:19:46,880 Speaker 1: bought a pair of All Birds. It happened. What I'm 415 00:19:46,880 --> 00:19:49,200 Speaker 1: wearing them right now? You don't even notice? Are you serious? Yeah? 416 00:19:49,240 --> 00:19:52,920 Speaker 1: I'll put them up here on the How did I 417 00:19:53,080 --> 00:19:55,000 Speaker 1: not realize that? I don't know. I noticed that you 418 00:19:55,000 --> 00:19:56,399 Speaker 1: had a new new pair of kicks on, but I 419 00:19:56,440 --> 00:19:58,400 Speaker 1: didn't know that they're All Birds because they don't look 420 00:19:58,400 --> 00:19:59,960 Speaker 1: like all that. So they have like a newer version. 421 00:20:00,240 --> 00:20:01,960 Speaker 1: Here's what those are, like, desert boot All Birds. I 422 00:20:02,000 --> 00:20:04,760 Speaker 1: felt like similarly, the world world was conspiring to get 423 00:20:04,800 --> 00:20:06,480 Speaker 1: me to buy All Birds. So funny, Well we we 424 00:20:06,520 --> 00:20:08,280 Speaker 1: talked about this a few weeks ago, we did, and 425 00:20:08,320 --> 00:20:11,199 Speaker 1: so so funny. I found some on eBay for that 426 00:20:11,240 --> 00:20:13,520 Speaker 1: were way less than half price, even like it was 427 00:20:13,560 --> 00:20:17,200 Speaker 1: like this store that was clearancing. Uh, like the display 428 00:20:17,240 --> 00:20:19,000 Speaker 1: models of their All Birds believe you actually have a 429 00:20:19,080 --> 00:20:20,600 Speaker 1: pair on And I didn't realize that, and that was 430 00:20:20,640 --> 00:20:22,439 Speaker 1: something I was thinking of. I had to say it. 431 00:20:22,520 --> 00:20:24,879 Speaker 1: But it's kind of scary. Actually, I feel like our minds, 432 00:20:24,880 --> 00:20:27,000 Speaker 1: like my mind is fused with your actions on a 433 00:20:27,119 --> 00:20:29,119 Speaker 1: level that we don't even understand. I will say they 434 00:20:29,119 --> 00:20:32,560 Speaker 1: are ridiculously calm, are they really? They're They're great. Now 435 00:20:32,560 --> 00:20:36,960 Speaker 1: I'm gonna have to resist all right, but all Birds aside, Matt, 436 00:20:38,160 --> 00:20:40,239 Speaker 1: that's what these companies want to do to us, right there, 437 00:20:40,359 --> 00:20:42,760 Speaker 1: was to buy things without really thinking about You thought 438 00:20:42,800 --> 00:20:44,439 Speaker 1: about it though, that's the thing you thought about it, 439 00:20:44,520 --> 00:20:46,560 Speaker 1: and not only that, like, I guess you researched it 440 00:20:46,560 --> 00:20:48,280 Speaker 1: and you're like, oh, yeah, these are good shoes. But 441 00:20:48,320 --> 00:20:50,280 Speaker 1: then you went and found an amazing place to buy 442 00:20:50,320 --> 00:20:52,720 Speaker 1: them eBay where yeah you got them. What what do 443 00:20:52,800 --> 00:20:54,760 Speaker 1: you say? I think they were fifty bucks and that's 444 00:20:54,760 --> 00:20:56,200 Speaker 1: the price on all birds dot com is like a 445 00:20:56,440 --> 00:20:59,440 Speaker 1: D fifteen. Um, And I put them on my watch list, um, 446 00:20:59,480 --> 00:21:01,200 Speaker 1: And I, you know, didn't buy them right away, and 447 00:21:01,240 --> 00:21:02,680 Speaker 1: I thought about it a little more and I was like, yeah, 448 00:21:02,720 --> 00:21:05,240 Speaker 1: I think I'd like some nice, comfy, wool false shoes. 449 00:21:06,600 --> 00:21:08,679 Speaker 1: But yeah, I feel like that totally points to the 450 00:21:08,720 --> 00:21:11,760 Speaker 1: power of marketing that it can have on our lives. 451 00:21:12,160 --> 00:21:14,679 Speaker 1: At the same time, right I was marketed to and 452 00:21:14,720 --> 00:21:16,760 Speaker 1: I realized that that's a product I'd actually like to 453 00:21:16,760 --> 00:21:18,119 Speaker 1: bring in my life, and I took some time to 454 00:21:18,160 --> 00:21:20,920 Speaker 1: think about it. And oftentimes advertisements can make us aware 455 00:21:20,960 --> 00:21:22,639 Speaker 1: of new things that we didn't even know existed, or 456 00:21:22,640 --> 00:21:24,960 Speaker 1: products that we do want to have in our lives. 457 00:21:24,960 --> 00:21:26,879 Speaker 1: But at the same time, it can lead to over 458 00:21:26,960 --> 00:21:29,480 Speaker 1: consumption and then regret because you bought something that you 459 00:21:29,520 --> 00:21:33,760 Speaker 1: didn't actually decide and choose that you wanted. And all 460 00:21:33,760 --> 00:21:36,280 Speaker 1: these marketing efforts man like they are hoping to get 461 00:21:36,320 --> 00:21:39,119 Speaker 1: us to purchase things without any consideration at all for 462 00:21:39,160 --> 00:21:41,919 Speaker 1: the cost. You know, it's just so easy to to 463 00:21:41,960 --> 00:21:45,200 Speaker 1: get caught up in the shopping blitz surrounding things giving. 464 00:21:45,280 --> 00:21:46,960 Speaker 1: You know, like we we see a ticking clock on 465 00:21:46,960 --> 00:21:49,320 Speaker 1: an item that we're interested in, and it creates this 466 00:21:49,400 --> 00:21:51,919 Speaker 1: false sense of urgency because you know, like we we 467 00:21:52,000 --> 00:21:54,879 Speaker 1: have fomo, but we feel like we're going to miss out. Uh. 468 00:21:54,920 --> 00:21:57,000 Speaker 1: Amazon Lightning deals. I feel like they are a good example. 469 00:21:57,440 --> 00:21:59,560 Speaker 1: You've only got like two more hours before this deal 470 00:21:59,680 --> 00:22:01,879 Speaker 1: is gone on forever. We'll never see it again at 471 00:22:01,880 --> 00:22:04,760 Speaker 1: this price. Yeah, or or your target app pings you 472 00:22:04,840 --> 00:22:07,720 Speaker 1: with notifications that Halloween costumes are buy one, get one, 473 00:22:07,920 --> 00:22:10,200 Speaker 1: like Kate literally got that message a couple of weeks ago. 474 00:22:10,720 --> 00:22:13,280 Speaker 1: The week of Halloween. And then in addition to that, 475 00:22:13,480 --> 00:22:16,680 Speaker 1: we now have to contend with live shopping, and this 476 00:22:16,720 --> 00:22:19,560 Speaker 1: is where influencers are on a live video and you know, 477 00:22:19,600 --> 00:22:22,080 Speaker 1: they're essentially talking about some of the different products that 478 00:22:22,119 --> 00:22:27,800 Speaker 1: they like. Basically, it's like QVC for our generation and Amazon, Facebook, Google, 479 00:22:27,800 --> 00:22:30,359 Speaker 1: they have all jumped on board. There's no shortage of 480 00:22:30,440 --> 00:22:33,159 Speaker 1: ways that companies are trying to get their wares in 481 00:22:33,200 --> 00:22:35,359 Speaker 1: front of us to consider purchasing them. Yeah, and I 482 00:22:35,440 --> 00:22:38,320 Speaker 1: feel like the whole atmosphere, the whole way things go down, 483 00:22:38,400 --> 00:22:41,280 Speaker 1: can feel overwhelming, and if we don't keep ourselves in check, 484 00:22:41,320 --> 00:22:44,679 Speaker 1: it's easy to have our frugal habits eroded away with 485 00:22:44,800 --> 00:22:48,600 Speaker 1: every advertisement or promotion that we're exposed to. Yeah, you know, 486 00:22:48,680 --> 00:22:51,680 Speaker 1: with with each onslaught, with each campaign, with each wave. 487 00:22:51,960 --> 00:22:53,800 Speaker 1: It makes me think of like like if you build 488 00:22:53,800 --> 00:22:55,600 Speaker 1: a sand castle, like at the beach, and then the 489 00:22:55,640 --> 00:22:58,159 Speaker 1: tide slowly comes in and the waves just kind of 490 00:22:58,200 --> 00:23:00,159 Speaker 1: like it lapse up onto the same castle and and 491 00:23:00,200 --> 00:23:01,919 Speaker 1: it goes away, and you see the saying just kind 492 00:23:01,920 --> 00:23:04,639 Speaker 1: of like go with it. The foundation gets eaten out 493 00:23:04,640 --> 00:23:07,040 Speaker 1: from underneath of it. I think that's what happens to 494 00:23:07,080 --> 00:23:08,919 Speaker 1: get I like it, you like it, you can't picture it. 495 00:23:09,359 --> 00:23:11,080 Speaker 1: And similarly, it makes me think of that scene from 496 00:23:11,119 --> 00:23:14,720 Speaker 1: Inception where they're you know, they're in like that limbo world. Yeah, 497 00:23:14,760 --> 00:23:16,840 Speaker 1: I mean literally it's supposed to be like a sandcastle thing, 498 00:23:16,840 --> 00:23:18,880 Speaker 1: but the you know, like the the city's falling into 499 00:23:18,880 --> 00:23:20,320 Speaker 1: the ocean. But that's what it makes me think of, 500 00:23:20,440 --> 00:23:22,320 Speaker 1: that city that's falling into the ocean. Those are our 501 00:23:22,320 --> 00:23:24,840 Speaker 1: frugal ways. And when these banners pop up on our phone, 502 00:23:24,840 --> 00:23:26,680 Speaker 1: when we see these lightning deals, when we see the 503 00:23:26,720 --> 00:23:29,080 Speaker 1: percentage off that we're missing out on, if we we 504 00:23:29,119 --> 00:23:32,120 Speaker 1: don't take advantage of it, it can eat away at 505 00:23:32,200 --> 00:23:34,520 Speaker 1: our tendencies to you know, to not spend our money. 506 00:23:34,560 --> 00:23:36,080 Speaker 1: And that's what we need to be careful of. Yes, 507 00:23:36,119 --> 00:23:38,159 Speaker 1: So the way that we fight back is we have 508 00:23:38,200 --> 00:23:41,240 Speaker 1: to work hard to limit the inputs and the exposure 509 00:23:41,240 --> 00:23:44,560 Speaker 1: that we have to consumption and to these advertisements. Right, 510 00:23:44,600 --> 00:23:47,600 Speaker 1: the more social media and television that we have in 511 00:23:47,600 --> 00:23:50,600 Speaker 1: our lives, to more will be tempted to spend. We're 512 00:23:50,640 --> 00:23:53,040 Speaker 1: not saying that we should all be ludite and avoid 513 00:23:53,080 --> 00:23:57,400 Speaker 1: technology altogether and avoid any sort of marketing at all. Right, 514 00:23:57,840 --> 00:24:01,960 Speaker 1: that'd be virtually impossible to do anyway, especially considering billboards 515 00:24:01,960 --> 00:24:04,440 Speaker 1: when you're driving right, it's just impossible to keep them 516 00:24:04,440 --> 00:24:06,800 Speaker 1: out of your life altogether. But just make sure that 517 00:24:06,840 --> 00:24:09,159 Speaker 1: you're thinking about the effect that marketing can have on 518 00:24:09,280 --> 00:24:12,879 Speaker 1: you and your money and make a concerted effort, especially 519 00:24:12,960 --> 00:24:16,440 Speaker 1: in this time period when marketing goes Rambo style, um 520 00:24:16,520 --> 00:24:19,800 Speaker 1: and just to just tries to obliterate your mind with 521 00:24:20,000 --> 00:24:23,200 Speaker 1: all these advertisements and deals. So even now is more 522 00:24:23,200 --> 00:24:26,040 Speaker 1: important than than even it is throughout the rest of 523 00:24:26,080 --> 00:24:29,280 Speaker 1: the year to protect your mind and to limit those inputs. 524 00:24:29,440 --> 00:24:31,600 Speaker 1: I feel like Rambo style should be a type of 525 00:24:31,600 --> 00:24:33,440 Speaker 1: burger that you can get at in and out, like 526 00:24:34,080 --> 00:24:37,080 Speaker 1: a burger Rambo style. The fries animal style, but the 527 00:24:37,080 --> 00:24:40,320 Speaker 1: burger Rambo style, please just go crazy on it. Just 528 00:24:40,400 --> 00:24:43,639 Speaker 1: ruin my stomach. By the way, I feel like Rainbow 529 00:24:43,720 --> 00:24:46,560 Speaker 1: is due for like a reboot. Uh you know they're one. 530 00:24:46,680 --> 00:24:48,320 Speaker 1: I don't know, do they I think they might have. 531 00:24:48,359 --> 00:24:50,080 Speaker 1: I thought it was like a comedy though, like, what 532 00:24:50,200 --> 00:24:52,960 Speaker 1: was it really Rambo the comedy? I don't know, man, 533 00:24:53,000 --> 00:24:54,520 Speaker 1: I feel like they've done everything at this point. I 534 00:24:54,560 --> 00:24:57,400 Speaker 1: will say, Sylvester Stallone underrated. Do you think so? Yes? 535 00:24:57,720 --> 00:24:59,920 Speaker 1: All right, come on, Rocky four, that's still a class. 536 00:25:00,359 --> 00:25:02,520 Speaker 1: He wasn't a Cliffinger. I remember when that movie came 537 00:25:02,520 --> 00:25:04,119 Speaker 1: out and being a big, big fan of it. And 538 00:25:04,160 --> 00:25:07,080 Speaker 1: actually the mountains where he climbed, the Dolomites, I've been 539 00:25:07,119 --> 00:25:10,200 Speaker 1: there and college, uh, me and some friends. We we 540 00:25:10,280 --> 00:25:13,480 Speaker 1: actually took one well like ten days and we backpacked 541 00:25:13,640 --> 00:25:15,479 Speaker 1: and we specifically went up to the Dolomites and did 542 00:25:15,520 --> 00:25:18,080 Speaker 1: some backpacking, some sleeping in the mountains. It was beautiful, 543 00:25:18,200 --> 00:25:20,320 Speaker 1: very kind of takes me back to the noorder houses thing, 544 00:25:20,400 --> 00:25:22,320 Speaker 1: like literally that's what it looked like, except for like 545 00:25:22,640 --> 00:25:26,000 Speaker 1: Rocky er essentially, But could I live here in the Dolomite? Yeah, exactly. 546 00:25:26,040 --> 00:25:27,919 Speaker 1: All right, we're getting off track. Let's get to a 547 00:25:27,960 --> 00:25:30,800 Speaker 1: couple more bff's, uh and we'll get to those right 548 00:25:30,840 --> 00:25:42,520 Speaker 1: after this break alart. We're back from break We're discussing 549 00:25:42,680 --> 00:25:46,280 Speaker 1: Black Friday foibles. We're talking about these bfs that essentially 550 00:25:46,280 --> 00:25:51,240 Speaker 1: can mess you up financially, especially during rainbow style rambow 551 00:25:51,280 --> 00:25:54,399 Speaker 1: style over the next few weeks, right, and and so 552 00:25:54,560 --> 00:25:57,040 Speaker 1: one of the things that can happen BFF number three 553 00:25:57,440 --> 00:25:59,560 Speaker 1: is you can get stuck with an item that you 554 00:25:59,720 --> 00:26:02,479 Speaker 1: are unable to return, and Matt, this is the worst right. 555 00:26:02,600 --> 00:26:04,880 Speaker 1: You bought the item, maybe hoping that it would fit 556 00:26:04,920 --> 00:26:07,600 Speaker 1: you or that your kid would like it, but sadly 557 00:26:07,880 --> 00:26:11,320 Speaker 1: not so much. Each company has its own policy surrounding 558 00:26:11,359 --> 00:26:15,400 Speaker 1: returns and exchanges, and some even have special restrictions when 559 00:26:15,400 --> 00:26:18,160 Speaker 1: you're buying stuff during the Black Friday time period. Maybe 560 00:26:18,160 --> 00:26:20,600 Speaker 1: that Doorbuster TV that you bought on a whim but 561 00:26:20,640 --> 00:26:23,000 Speaker 1: you realized you couldn't actually afford well, you might not 562 00:26:23,119 --> 00:26:25,800 Speaker 1: even be able to return it, and that's a foible 563 00:26:25,800 --> 00:26:28,440 Speaker 1: that can cost you money because you still spent the money, 564 00:26:28,640 --> 00:26:30,640 Speaker 1: but now it's an item that's sitting in the back 565 00:26:30,640 --> 00:26:34,040 Speaker 1: of your closet that's going unused. Yeah, and I feel 566 00:26:34,080 --> 00:26:36,480 Speaker 1: like this is I mean, it sounds almost ridiculous to say, 567 00:26:36,520 --> 00:26:38,639 Speaker 1: but we've all been in a situation where we have 568 00:26:38,760 --> 00:26:41,280 Speaker 1: something and even you know, if we can't return it. 569 00:26:41,359 --> 00:26:44,440 Speaker 1: Sometimes just the process of having purchased it and it's 570 00:26:44,480 --> 00:26:48,199 Speaker 1: sitting inside of our our houses, we think, uh, do 571 00:26:48,240 --> 00:26:49,680 Speaker 1: I really want to go through with like making the 572 00:26:49,720 --> 00:26:52,440 Speaker 1: return and sending that back, even though I can. Unfortunately, 573 00:26:52,520 --> 00:26:54,600 Speaker 1: I think sometimes we fall prey to that right, like 574 00:26:54,640 --> 00:26:56,400 Speaker 1: just because it's it's we already have it. Like there's 575 00:26:56,440 --> 00:26:58,280 Speaker 1: almost like the sunk cost fallacy. It's like I've already 576 00:26:58,280 --> 00:27:00,280 Speaker 1: gone through all the trouble of you know, perch seeing 577 00:27:00,280 --> 00:27:02,280 Speaker 1: it and unboxing it, and it's sitting here. And I 578 00:27:02,280 --> 00:27:05,320 Speaker 1: think sometimes people end up keeping stuff that's not only 579 00:27:05,359 --> 00:27:07,480 Speaker 1: is it not for somebody else for a gift, but 580 00:27:07,520 --> 00:27:09,680 Speaker 1: it's something for them and even then they don't really 581 00:27:09,680 --> 00:27:11,640 Speaker 1: want it, but they're still hanging onto it. And unfortunately 582 00:27:11,680 --> 00:27:14,280 Speaker 1: that can almost be like another layer to you know, 583 00:27:14,400 --> 00:27:16,439 Speaker 1: not being able to return something is being able to 584 00:27:16,440 --> 00:27:19,359 Speaker 1: return something, but we get so lazy that we actually 585 00:27:19,480 --> 00:27:21,840 Speaker 1: don't do that. Yeah, it's like can you return it? Yes? 586 00:27:22,040 --> 00:27:23,520 Speaker 1: Are you going to return it? Man? I don't know 587 00:27:23,520 --> 00:27:25,879 Speaker 1: if I feel like it, please do right. You know, 588 00:27:26,600 --> 00:27:29,119 Speaker 1: this is a big deal because that impulse purchase like 589 00:27:29,160 --> 00:27:31,919 Speaker 1: that can completely wreck your budget. Uh. And and the 590 00:27:31,960 --> 00:27:35,359 Speaker 1: trend towards online shopping, you know, man, it was already happening, 591 00:27:35,359 --> 00:27:39,520 Speaker 1: but in more folks than ever are shopping online. So 592 00:27:39,560 --> 00:27:41,360 Speaker 1: many of us, you know, now buy stuff just to 593 00:27:41,359 --> 00:27:43,600 Speaker 1: to try it on. Sometimes, like I know, like we'll 594 00:27:43,600 --> 00:27:45,679 Speaker 1: do this, but we'll buy like five different pairs of shoes, 595 00:27:46,040 --> 00:27:47,680 Speaker 1: you know, with a plan to to send for them back. 596 00:27:48,080 --> 00:27:51,879 Speaker 1: But without an understanding of the return process, restocking fees, 597 00:27:52,119 --> 00:27:55,720 Speaker 1: and shipping costs, you can find yourself with unwanted merchandise 598 00:27:56,080 --> 00:27:59,120 Speaker 1: that you are now stuck with. That's why it's important 599 00:27:59,160 --> 00:28:02,440 Speaker 1: to stay or organized. A great return policy is under 600 00:28:02,680 --> 00:28:05,040 Speaker 1: rated because I'm willing to pay a little bit more 601 00:28:05,160 --> 00:28:07,640 Speaker 1: to have that greater flexibility for being able to take 602 00:28:07,680 --> 00:28:10,440 Speaker 1: it back. Um if that item doesn't work out. Also 603 00:28:10,520 --> 00:28:12,040 Speaker 1: make sure to check and see if there are any 604 00:28:12,080 --> 00:28:16,080 Speaker 1: stipulations for returns in the Black Friday time period right, 605 00:28:16,320 --> 00:28:19,080 Speaker 1: and create a calendar reminder at the time you purchase 606 00:28:19,119 --> 00:28:21,679 Speaker 1: an item that you're unsure about so you remember to 607 00:28:21,760 --> 00:28:24,480 Speaker 1: return it if it isn't working out. I love that, right. 608 00:28:24,640 --> 00:28:27,240 Speaker 1: And then also consider using a credit card to make 609 00:28:27,280 --> 00:28:30,399 Speaker 1: your purchases. Some come with added perks like extending the 610 00:28:30,400 --> 00:28:33,960 Speaker 1: manufacturer's warranty and price protection, but it's important to only 611 00:28:34,160 --> 00:28:36,240 Speaker 1: use a credit card if you're gonna be able to 612 00:28:36,280 --> 00:28:38,920 Speaker 1: pay the balance in full and if it won't lead 613 00:28:38,920 --> 00:28:41,920 Speaker 1: you to spending more than you otherwise would. If that's 614 00:28:41,920 --> 00:28:43,760 Speaker 1: not gonna be the case, then we would suggest sticking 615 00:28:43,760 --> 00:28:46,640 Speaker 1: to cash. Yeah, whether you are able to return an 616 00:28:46,680 --> 00:28:48,239 Speaker 1: item or not, you still want to make sure that 617 00:28:48,400 --> 00:28:50,480 Speaker 1: you know you can purchase that with a card where 618 00:28:50,480 --> 00:28:53,800 Speaker 1: you can maximize some of those benefits. And then BFF 619 00:28:53,880 --> 00:28:56,800 Speaker 1: number four are Black Friday foible. The final one that 620 00:28:56,800 --> 00:28:59,360 Speaker 1: we're gonna get you today is that it's it's not 621 00:28:59,760 --> 00:29:02,880 Speaker 1: all about getting the lowest price, right, It's also about 622 00:29:02,880 --> 00:29:05,440 Speaker 1: things like you know, the store return policy, but it's 623 00:29:05,480 --> 00:29:09,920 Speaker 1: also about supporting local stores and small businesses as well. 624 00:29:10,360 --> 00:29:13,200 Speaker 1: Small Business Saturday is smack dab in the middle of 625 00:29:13,240 --> 00:29:16,160 Speaker 1: this Black Friday time period. Uh So don't skip out 626 00:29:16,200 --> 00:29:20,840 Speaker 1: supporting small companies that rock. Small businesses really need your help, 627 00:29:21,280 --> 00:29:24,320 Speaker 1: especially now, especially given the current environment that we find 628 00:29:24,320 --> 00:29:27,080 Speaker 1: ourselves in. It can be you know, a local small 629 00:29:27,080 --> 00:29:30,040 Speaker 1: business where you can safely go into that store in person, 630 00:29:30,480 --> 00:29:33,080 Speaker 1: or even one of your favorite small businesses that mostly 631 00:29:33,240 --> 00:29:36,280 Speaker 1: operates online. Either way, you'll be able to score some 632 00:29:36,280 --> 00:29:39,520 Speaker 1: some pretty solid deals on many different items that that 633 00:29:39,640 --> 00:29:42,360 Speaker 1: also aren't mass produced. You can find something hopefully that's 634 00:29:42,520 --> 00:29:45,640 Speaker 1: a little more unique to that specific store. But even then, like, 635 00:29:45,680 --> 00:29:48,040 Speaker 1: I'm not even necessarily looking for the best deal or 636 00:29:48,120 --> 00:29:50,360 Speaker 1: or even a good deal because I think, you know, 637 00:29:50,400 --> 00:29:53,480 Speaker 1: supporting a local business that in and of itself, Like 638 00:29:53,520 --> 00:29:55,720 Speaker 1: I'm doing that for that purpose in addition to getting 639 00:29:55,720 --> 00:29:58,040 Speaker 1: the good, right, Like I am okay paying a little 640 00:29:58,040 --> 00:30:00,920 Speaker 1: bit more for something maybe locally if I know that 641 00:30:01,680 --> 00:30:04,720 Speaker 1: I'm supporting that store which adds character and flavor to 642 00:30:04,760 --> 00:30:06,959 Speaker 1: my neighborhood, or if it's a store that's owned by 643 00:30:07,000 --> 00:30:09,239 Speaker 1: a neighbor, you know, Like, these are all things that 644 00:30:09,320 --> 00:30:11,840 Speaker 1: I think we should all take into account and things 645 00:30:11,840 --> 00:30:13,560 Speaker 1: that we should remind ourselves of when we're on the 646 00:30:13,640 --> 00:30:17,280 Speaker 1: hunt for the lowest possible price. It's not always about that, Yeah, 647 00:30:17,280 --> 00:30:20,800 Speaker 1: I think, especially given the circumstances of it's really important 648 00:30:20,800 --> 00:30:23,360 Speaker 1: for us all to allocate some of our holiday budget 649 00:30:23,400 --> 00:30:25,840 Speaker 1: to the businesses that do add a bunch of creativity 650 00:30:25,840 --> 00:30:27,880 Speaker 1: to where we live. Those are the ones that aren't 651 00:30:27,920 --> 00:30:30,720 Speaker 1: just selling the same stuff trying to push for the 652 00:30:30,760 --> 00:30:34,120 Speaker 1: lowest possible price. Right and specifically, on the Saturday after 653 00:30:34,200 --> 00:30:36,520 Speaker 1: Black Friday, it's it's actually gonna be the tenth annual 654 00:30:36,600 --> 00:30:39,560 Speaker 1: Small Business Saturday this year. A X started this um 655 00:30:39,600 --> 00:30:43,280 Speaker 1: a decade ago and it's been embraced by small businesses everywhere. Now, 656 00:30:43,680 --> 00:30:47,520 Speaker 1: lots will be offering special incentives to come shop with them. So, yeah, 657 00:30:47,640 --> 00:30:49,360 Speaker 1: keep your eyes open, and some of them are going 658 00:30:49,400 --> 00:30:53,160 Speaker 1: to be offering deals, whether they are local small shops 659 00:30:53,240 --> 00:30:55,760 Speaker 1: or whether they're online. Uh, Matt, and I do think 660 00:30:55,840 --> 00:30:58,320 Speaker 1: it's not just about paying the least amount of money 661 00:30:58,400 --> 00:30:59,880 Speaker 1: and then being able to tell your friends that you 662 00:31:00,000 --> 00:31:03,520 Speaker 1: got the littlest possible price on a TV. Um. That 663 00:31:03,640 --> 00:31:06,400 Speaker 1: can be cool if you're in the market for TV, 664 00:31:06,440 --> 00:31:09,040 Speaker 1: I guess, but but for a lot of us, that's 665 00:31:09,080 --> 00:31:11,720 Speaker 1: not necessarily what we're into, or we already have way 666 00:31:11,720 --> 00:31:14,240 Speaker 1: too many TVs already, and so thinking about how we 667 00:31:14,280 --> 00:31:16,800 Speaker 1: can use our dollars put our dollars at work in 668 00:31:16,840 --> 00:31:20,080 Speaker 1: our community is is another good way to think about it, Matt. 669 00:31:20,080 --> 00:31:23,880 Speaker 1: The stats show that more of our dollars stay local 670 00:31:23,920 --> 00:31:26,920 Speaker 1: when we spend locally as opposed to using our dollars 671 00:31:26,960 --> 00:31:29,640 Speaker 1: at like a big box store. Nice. I feel like 672 00:31:29,640 --> 00:31:31,560 Speaker 1: the way to approach this, too is just one with 673 00:31:31,600 --> 00:31:33,600 Speaker 1: balance in mind. You know. It makes me think of 674 00:31:33,640 --> 00:31:35,520 Speaker 1: food because we talked about on the show, and we've 675 00:31:35,520 --> 00:31:38,960 Speaker 1: had guests on before where we are trying to save 676 00:31:39,000 --> 00:31:41,360 Speaker 1: money by cooking for ourselves at home. Right it is 677 00:31:41,920 --> 00:31:44,080 Speaker 1: a huge boost to our budget when we're able to 678 00:31:44,160 --> 00:31:47,520 Speaker 1: do that, But at the same time, we are also 679 00:31:47,640 --> 00:31:50,360 Speaker 1: keeping in mind that we need to support our local businesses, 680 00:31:50,400 --> 00:31:53,080 Speaker 1: specifically our restaurants, you know, in order for those guys 681 00:31:53,120 --> 00:31:56,320 Speaker 1: to stick around. Uh, it takes going out to eat 682 00:31:56,360 --> 00:31:58,680 Speaker 1: and not only looking at you know, our own personal 683 00:31:59,240 --> 00:32:02,640 Speaker 1: bottom line. And so just like we were holding this intention, 684 00:32:02,760 --> 00:32:04,760 Speaker 1: you know, like at the same time where it's like, Okay, 685 00:32:04,800 --> 00:32:06,240 Speaker 1: I want to make sure that we're being smart with 686 00:32:06,240 --> 00:32:08,600 Speaker 1: our money, but at the same time, we are willing 687 00:32:08,680 --> 00:32:12,520 Speaker 1: to go out and support these businesses and in these restaurants. Uh, 688 00:32:12,560 --> 00:32:14,440 Speaker 1: and you know, spend a little bit more than we 689 00:32:14,440 --> 00:32:17,000 Speaker 1: would how do we purchase those ingredients ourselves? And so 690 00:32:17,120 --> 00:32:20,520 Speaker 1: you know, we've discussed four BFFs here Black Friday foibles 691 00:32:21,040 --> 00:32:23,600 Speaker 1: and uh, hopefully this helps you to approach this coming 692 00:32:23,600 --> 00:32:27,160 Speaker 1: Black Friday shopping season well so you can survive the 693 00:32:27,200 --> 00:32:29,480 Speaker 1: onslaught of companies that are you know, trying to part 694 00:32:29,560 --> 00:32:31,760 Speaker 1: you with your money. It's okay to spend money this 695 00:32:31,800 --> 00:32:33,560 Speaker 1: time a year, but we want to do it in 696 00:32:33,640 --> 00:32:36,280 Speaker 1: a way that fits into our budget and allows us 697 00:32:36,280 --> 00:32:39,520 Speaker 1: to breathe easily come January. We don't want to get 698 00:32:39,520 --> 00:32:42,120 Speaker 1: sucked into this Black Friday vortex and we don't want 699 00:32:42,160 --> 00:32:44,080 Speaker 1: That's what happened to you either. Yeah, we all want 700 00:32:44,080 --> 00:32:46,320 Speaker 1: to survive Black Friday. We want our budgets to survive 701 00:32:46,360 --> 00:32:50,040 Speaker 1: Black Friday. Come January, we're able to continue to breathe easily. UM. 702 00:32:50,080 --> 00:32:52,480 Speaker 1: I just hate hearing the many stories of people to 703 00:32:52,520 --> 00:32:54,720 Speaker 1: get to January. They get the credit card bill, they're 704 00:32:54,720 --> 00:32:57,440 Speaker 1: freaked out because they didn't realize that they've overdone it 705 00:32:57,480 --> 00:32:59,760 Speaker 1: to that extent, and they are just ways to avoid it. 706 00:33:00,000 --> 00:33:02,560 Speaker 1: So yeah, hopefully some of these antidotes to the foibles 707 00:33:02,760 --> 00:33:05,640 Speaker 1: were able to help you plan accordingly, um, so that 708 00:33:05,680 --> 00:33:09,239 Speaker 1: your personal finances will be in a good position. Come one. 709 00:33:09,360 --> 00:33:10,840 Speaker 1: All right, Matt, let's get back to the beer that 710 00:33:10,880 --> 00:33:13,080 Speaker 1: we had on the show today. This one's called Kali 711 00:33:13,160 --> 00:33:16,400 Speaker 1: and Aki. It's by Tripping Animals Brewing Company there on 712 00:33:16,440 --> 00:33:18,560 Speaker 1: a Florida. What was your take on this? I p 713 00:33:18,680 --> 00:33:20,920 Speaker 1: A with A Gave. Yeah, well, I'll say too as well. 714 00:33:20,920 --> 00:33:24,400 Speaker 1: This is a collaboration with a brewery called Narrow Gauge 715 00:33:24,720 --> 00:33:26,440 Speaker 1: and I've never actually heard of them before. Might have 716 00:33:26,480 --> 00:33:28,520 Speaker 1: to to check them out, but yeah, this was a 717 00:33:28,560 --> 00:33:31,960 Speaker 1: double I PA with Mosaic Galaxy, Mrillo and A Gave. 718 00:33:32,760 --> 00:33:35,480 Speaker 1: I'll be honest, I didn't really taste any agave. I 719 00:33:35,560 --> 00:33:38,360 Speaker 1: just tasted a really good hazy double I p A. Man, 720 00:33:38,400 --> 00:33:41,320 Speaker 1: this is one that listeners have heard us enjoy on 721 00:33:41,360 --> 00:33:44,240 Speaker 1: the show before many times. But I mean the reason 722 00:33:44,360 --> 00:33:46,520 Speaker 1: for this is, and if you haven't had one of 723 00:33:46,560 --> 00:33:48,800 Speaker 1: these types of beers before, I feel that it's an 724 00:33:48,840 --> 00:33:51,560 Speaker 1: easier introduction to I p a s than the old 725 00:33:51,600 --> 00:33:53,400 Speaker 1: school kind of West Coast i p a s. You know, 726 00:33:53,880 --> 00:33:56,080 Speaker 1: there's just more balance that there's not as much bitterness. 727 00:33:56,080 --> 00:33:58,200 Speaker 1: There's like the right amount of sweetness going on. It's 728 00:33:58,200 --> 00:34:00,920 Speaker 1: got like a little little citrusy you fruit action going 729 00:34:00,960 --> 00:34:02,960 Speaker 1: on that you get from the hops. Has all the 730 00:34:02,960 --> 00:34:05,360 Speaker 1: flavors that I once uh in an I p A 731 00:34:05,400 --> 00:34:07,880 Speaker 1: these days, And so maybe you're listening and you're like, 732 00:34:08,160 --> 00:34:10,239 Speaker 1: I've tried an I PA before it was maybe it 733 00:34:10,280 --> 00:34:11,600 Speaker 1: was a West Coast I p A. Well, I would 734 00:34:11,600 --> 00:34:13,399 Speaker 1: recommend that you check out, you know, one of these 735 00:34:13,400 --> 00:34:15,800 Speaker 1: hazy I p a s or these New England style 736 00:34:16,200 --> 00:34:18,279 Speaker 1: I p a is. They're a bit more balanced and 737 00:34:18,280 --> 00:34:20,440 Speaker 1: they might cause you to change your mind. But yeah, Joe, 738 00:34:20,520 --> 00:34:22,399 Speaker 1: what were your thoughts on this one? Man? I thought 739 00:34:22,400 --> 00:34:24,480 Speaker 1: this one was so good. I'm a big fan of 740 00:34:24,520 --> 00:34:26,840 Speaker 1: the artwork, in particular by the way the Tripping Animals 741 00:34:26,840 --> 00:34:29,360 Speaker 1: does on on like all of their beer cans, just 742 00:34:29,520 --> 00:34:32,799 Speaker 1: really really cool artwork. And yeah, but this beer was 743 00:34:32,840 --> 00:34:35,080 Speaker 1: so good. It was an excellent I p A. I'm 744 00:34:35,120 --> 00:34:37,080 Speaker 1: not sure if I was getting the agave either. I 745 00:34:37,120 --> 00:34:39,160 Speaker 1: think if I did it, it felt like it just 746 00:34:39,200 --> 00:34:41,160 Speaker 1: had a little bit more of an earthiness to it, 747 00:34:41,640 --> 00:34:44,239 Speaker 1: and so I feel like that's why I'm getting from it. Um. 748 00:34:44,280 --> 00:34:47,440 Speaker 1: But yeah, I really really enjoyed this one and looking 749 00:34:47,440 --> 00:34:50,480 Speaker 1: forward to having more beers from them in the future. Yeah, man, 750 00:34:50,520 --> 00:34:53,720 Speaker 1: I totally agree. I'm with you with Tripping Animals. Great brewery, 751 00:34:54,040 --> 00:34:56,239 Speaker 1: looking forward to enjoying more of these, and that's gonna 752 00:34:56,239 --> 00:34:58,359 Speaker 1: be it for this episode. Listeners can find our show 753 00:34:58,400 --> 00:35:01,120 Speaker 1: notes up on our website at how to mine dot com. 754 00:35:01,120 --> 00:35:03,359 Speaker 1: And if you're new to the show, if you haven't 755 00:35:03,400 --> 00:35:06,200 Speaker 1: been listening for very long, well, we would suggest checking 756 00:35:06,239 --> 00:35:08,200 Speaker 1: out our website how to money dot com. There are 757 00:35:08,239 --> 00:35:11,640 Speaker 1: helpful articles there to help you in your personal finance journey, 758 00:35:11,760 --> 00:35:14,759 Speaker 1: as well as a slew of older episodes that can 759 00:35:14,840 --> 00:35:17,560 Speaker 1: really help you figure out some of the personal finance basics. 760 00:35:17,880 --> 00:35:21,040 Speaker 1: So that's gonna do it for today's episode, Matt until 761 00:35:21,120 --> 00:35:23,879 Speaker 1: next time. Best friends out, best friends out,