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Speaker 1: Beyond the Beauty is a production of I Heart Radio.

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Speaker 1: I'm your host, Bobby Brown. Hey guys, I'm back. It's

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Speaker 1: Bobby Season two Beyond the Beauty. I'm so excited to

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Speaker 1: be here today, especially big announcement which you by the

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Speaker 1: time you hear this you probably would have heard. But

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Speaker 1: besides relaunching season two of Beyond the Beauty, which I

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Speaker 1: talked to some of my friends, some of my coworkers,

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Speaker 1: some people I don't know in the beauty space, founders

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Speaker 1: of brands, business leaders, I am also here talking about

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Speaker 1: a launch of a new company that I've been working

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Speaker 1: on called Jones Road. It's been an incredible journey doing

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Speaker 1: something different and I'm really excited to talk about it

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Speaker 1: with you guys today. So I'm here with my guest

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Speaker 1: of my first show, Tera Trsini. How do I describe

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Speaker 1: Tara and who she is? It's kind of difficult. Sometimes

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Speaker 1: she's described as my CEO. Sometimes she's described as my

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Speaker 1: the head of my posse. That's a whole another episode

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Speaker 1: of how you somehow are lucky enough to fall in

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Speaker 1: love with your best friend who also you work together.

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Speaker 1: It's kind of a weird thing. But say hi to Tara. Everyone, Tara,

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Speaker 1: welcome to the show. Your second Um, this is my

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Speaker 1: second guest appearance. Yes, I might be called a frequent

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Speaker 1: guest now or a contributor. I don't know. Thank you, Bobby,

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Speaker 1: thank you for having me. And we're recording this two

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Speaker 1: weeks before launch. It has been quite a journey on

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Speaker 1: this road of Jones for us, and I'm really excited

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Speaker 1: to talk about it. For those of you listening, it's

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Speaker 1: now out. You can check it out Jones Road beauty

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Speaker 1: dot com. And let's let's hear about it, your inspiration

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Speaker 1: and and and why the why is the house and

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Speaker 1: a little bit about it because it is a clean

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Speaker 1: line too, which is super cool. Okay, So there's two

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Speaker 1: different roads. I could take the first road and then

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Speaker 1: I'll jump to the other road. I'll do a detour. Um.

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Speaker 1: The first road is why is it called Jones Road?

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Speaker 1: Why is it called Jones Road? If you remember when

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Speaker 1: we were looking for names, we try a bunch on

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Speaker 1: We hired copywriters. Nothing was working. If we thought of

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Speaker 1: these great names, they were taken. We did the searches,

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Speaker 1: we spent money, and then one day I was with

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Speaker 1: my husband in the car and we were driving and

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Speaker 1: when when I'm in the car with my husband, I

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Speaker 1: have to look at the Google Maps, I have to

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Speaker 1: look at ways. I have to, you know, give him

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Speaker 1: what God forbid. We're five minutes late. Somewhere I have

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Speaker 1: to like tell him no, go this way and the Verenzano.

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Speaker 1: And I don't even know where I'm going. So I

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Speaker 1: was looking down, probably not looking at what I should

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Speaker 1: be looking at. But all of a sudden I saw somewhere.

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Speaker 1: I think it's in the Hampton's Jones Road. And I

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Speaker 1: said to Stephen, Jones Road and he says, huh, And

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Speaker 1: I said for a name of the company, and he said,

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Speaker 1: I love it. And we called you, called me. I

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Speaker 1: called you, and you said you loved it, and you

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Speaker 1: asked whoever. Other girls that were sitting around they all

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Speaker 1: said they loved it. We searched it, no one had it,

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Speaker 1: and uh, it's called Jones Road. And and why did

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Speaker 1: I like the name? A? It sounds cool, b It

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Speaker 1: sounds like the UK that I love. Also, I thought,

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Speaker 1: you know what, I can't I sold the name Brown,

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Speaker 1: Bobby Brown. I can't be Brown. I could be Jones

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Speaker 1: and you know, and then it just made sense to

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Speaker 1: me anapy and it became the name. I love it.

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Speaker 1: So what's the second road now? So the second road

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Speaker 1: is my journey from leaving the cosmetics company um and

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Speaker 1: and the world I created over there, to my new world.

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Speaker 1: So when I left, I did not even have a

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Speaker 1: thought of going back into the cosmetics industry. It was,

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Speaker 1: you know, not even not even a thought. But what

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Speaker 1: I did was, since I'm someone that has always been

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Speaker 1: very curious and um interested in health and wellness, I

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Speaker 1: signed up at Institute of Integrative Nutrition because I was

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Speaker 1: promoting my ninth book, Beauty from the Inside Out, which

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Speaker 1: was primarily about what you put in your body. So

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Speaker 1: I went back to school and it's a digital program,

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Speaker 1: and I learned so much about food and health and

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Speaker 1: just how to you know, have a full circle, happy,

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Speaker 1: healthy life. I started using clean ingredients in my house.

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Speaker 1: I got rid of all the chemicals, and I started

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Speaker 1: using clean skincare right away, and then I started using

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Speaker 1: clean makeup or looking for it and went four years ago.

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Speaker 1: There was nothing. There was really nothing out there was

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Speaker 1: had just started. There was a couple of things here

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Speaker 1: and there. Everything seems to have been just coconut oil.

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Speaker 1: And I was searching and then at the same time,

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Speaker 1: while I was you know, cleaning out my own makeup bag,

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Speaker 1: I started doing makeup again. You know, I looked for

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Speaker 1: an agent. I couldn't you know, find anyone that was

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Speaker 1: the right match. But I would just do different things.

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Speaker 1: And one um, you know, the first big thing I

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Speaker 1: did was I got a call to go to India

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Speaker 1: two key the first ever Indian makeup show. So I did,

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Speaker 1: and I just wanted to bring, you know, products that

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Speaker 1: were right, and I called in everyone's products. I put

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Speaker 1: together a brand new kit, went to India, did it.

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Speaker 1: It was incredible. So we have all this cool stuff

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Speaker 1: going on in the makeup world, in the wellness world,

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Speaker 1: and then and again it's a bit of a fast forward,

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Speaker 1: but this pandemic hits as well, and we're all forced

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Speaker 1: to pivot. And at the same time, so much goes online,

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Speaker 1: so much networking and mentoring and talking, and this has

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Speaker 1: always been a big part of your life and your

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Speaker 1: business and philosophy of mentoring the up and commerce. And

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Speaker 1: I feel like you really went hard into helping out

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Speaker 1: some of these whether young or old, new founders, trying

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Speaker 1: to either save or pivot their businesses, and it delved

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Speaker 1: you even more into the beauty world, both clean and conventional,

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Speaker 1: and tell us about how like you've been navigating that

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Speaker 1: and also thinking about Jones Road that whole time. I

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Speaker 1: am someone that when things turn one way, I will

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Speaker 1: always look for the positive on anything. And um, when

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Speaker 1: we were all of a sudden, you know, stuck at home,

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Speaker 1: we it was really quiet the first couple of weeks.

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Speaker 1: Everyone was completely flipped out. I mean, our sales on

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Speaker 1: Evolution eighteen just stopped, and you know, people were people

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Speaker 1: were scared. And then slowly I saw that people were

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Speaker 1: starting to talk about how they could feel better, how

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Speaker 1: they could look better. Um, you know, from home, it

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Speaker 1: was mostly how about how you feel? And then I

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Speaker 1: started working with founders of companies and I would either

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Speaker 1: talk to them on the phone, I would d M

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Speaker 1: them and say, you know, here's my number if you

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Speaker 1: need anything. So I've been thinking a lot just in

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Speaker 1: general about how different we are, like people are, not

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Speaker 1: just from the pandemic, but it's speed it up because

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Speaker 1: of it. And I think the biggest change I've seen

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Speaker 1: is that most people just want to feel better. They

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Speaker 1: and and I think you realize that when you look better,

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Speaker 1: you feel better. When you feel better, you look better.

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Speaker 1: So I, you know, have been thinking about Jones Road

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Speaker 1: and what kind of a brand I wanted to create.

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Speaker 1: And I really really really want to um teach people

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Speaker 1: the way I do make up now, and I'm going

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Speaker 1: to say it's the way I do makeup now. I've evolved,

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Speaker 1: I have honed my skills, but I've also changed my aesthetic,

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Speaker 1: so what I look. I always thought people look great

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Speaker 1: without makeup. I always said that, So it's not makeup

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Speaker 1: to make you look healthy, but it's actually looking healthy

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Speaker 1: and using makeup just to enhance just being healthy. The

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Speaker 1: way I do my makeup is just to touch up

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Speaker 1: any spots on my skin, not cover up, touch up

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Speaker 1: the spots, you know, use something to make myself look

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Speaker 1: not tired, just work on whatever I put on my in.

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Speaker 1: And I started realizing that a lot of the makeup

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Speaker 1: on the market in the clean world just wasn't enough.

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Speaker 1: It wasn't as efficacious as I was used to in

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Speaker 1: a traditional and I still use makeup that's not clean

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Speaker 1: in my kit. But I really wanted to see what

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Speaker 1: could happen if I worked with clean chemists and pushed

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Speaker 1: and pushed and pushed and I'm pretty excited about the outcome,

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Speaker 1: and I do think that the formulas are great. I'm

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Speaker 1: certainly as someone you know who's entrepreneurial, I'm excited about them,

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Speaker 1: but as most entrepreneurs know, I'm also nervous. You know,

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Speaker 1: I've got definitely butterflies in my stomach because some people

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Speaker 1: are gonna love it, some people are not going to

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Speaker 1: love it. There are so many different styles of makeup

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Speaker 1: out there, and I think it's amazing that there are

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Speaker 1: so many options for people. This is, to me, the

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Speaker 1: ultimate no makeup makeup and what's been really fun for me.

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Speaker 1: What I love more than anything in life besides you know,

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Speaker 1: making and creating formulas is working with my team, my posse,

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Speaker 1: and so we started pulling together our peeps. You know

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Speaker 1: are still life photographer John Are, you know beauty photographer

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Speaker 1: Ben Our, hair guy air Vey, you know, our stylist Alley,

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Speaker 1: you know, people that I worked with in the past

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Speaker 1: on different projects. But the people that it's it was

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Speaker 1: effortless going into a studio with people that you know

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Speaker 1: and you could work together creating something. I mean, it

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Speaker 1: was just so much fun and just so different than

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Speaker 1: the way it used to be. I come from a

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Speaker 1: world where everything is scripted and overscripted, and you know

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Speaker 1: that worked for a while, you know, And I don't

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Speaker 1: want to compare and go back. I want to go forward.

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Speaker 1: And I just find like fluidity in what I'm going

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Speaker 1: through now. So one more question before we talk about

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Speaker 1: some of these products. We've launched companies digitally now, of course, um,

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Speaker 1: but you've also launched companies when there was no internet.

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Speaker 1: So how are you tackling and where are you launching

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Speaker 1: Jones Road to start? Um, We're launching Jones Road direct

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Speaker 1: to consumer. And what I'm excited about. We can control

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Speaker 1: what we look like when we bring products out. We

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Speaker 1: can message you know, to the to our customer anything.

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Speaker 1: You know. My I'm I'm always been authentic. I've always

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Speaker 1: been someone that likes to just market and explain things

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Speaker 1: as they are and be open when things change to

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Speaker 1: tell you why. And I'm excited about the new world

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Speaker 1: so much because there's so many different ways to reach

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Speaker 1: a consumer now And you know, I'm not going to

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Speaker 1: be going into department stores doing master classes. That's you know,

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Speaker 1: I did that already. I'm going to be you know,

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Speaker 1: somehow reaching them digitally or you know, through the podcast

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Speaker 1: or through other people's podcasts. There's so many interesting cool ways,

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Speaker 1: and I'm most excited about what I don't know what's

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Speaker 1: going to happen. We have such cool pictures, and we

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Speaker 1: have a great design you know, graphic designer, and we

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Speaker 1: have a very small and mighty team. We have this

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Speaker 1: great tagline. Every product is a hero product, which I

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Speaker 1: think is just fabulous. So tell us about these hero products,

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Speaker 1: this collection you're coming out with. Well, first of all,

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Speaker 1: the we're launching. The first thing we're launching is something

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Speaker 1: called Miracle Bomb, and it's called Miracle Bomb because I

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Speaker 1: set out to create something called miracle I said, I

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Speaker 1: want to create a bomb that has skincare properties but

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Speaker 1: actually has color in it, which will tint the skin

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Speaker 1: and just make you look so much better. And the

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Speaker 1: Miracle Bomb is that it's got you know, these amazing

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Speaker 1: It smells like a spa and when you apply it

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Speaker 1: to your face, it just kind of lifts and um

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Speaker 1: adds color and there's like the teeniest bit of sparkles

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Speaker 1: but you can barely see them. But there's one without

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Speaker 1: color and three with color Bronze, e, Rosie, and Tawny,

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Speaker 1: and the hashtag I keep saying I haven't used it

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Speaker 1: yet hashtag how not to look like shit. I think

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Speaker 1: that's how people were makeup now, that's why I wear makeup.

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Speaker 1: I totally agree. I also think the cool thing about

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Speaker 1: this product in particular is that what you just said

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Speaker 1: is totally true. But also when you started working with

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Speaker 1: it and putting it on people on set, it's like,

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Speaker 1: it's like, oh, it also looks great on your lips,

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Speaker 1: and actually you could use it as a blush or

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Speaker 1: a bronzer and skincare and moisturizer and if you've ever

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Speaker 1: tried it on your legs, amazing. There we go. It's amazing.

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Speaker 1: And I think it's going to be the hero product

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Speaker 1: out of you know, out of everything, but you know,

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Speaker 1: you never know. And I've also used it when I'm

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Speaker 1: all done with it to tame my flyaways on set

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Speaker 1: because it's just got that emaliency. And you know, I've

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Speaker 1: given it to a bunch of my friends and I

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Speaker 1: constantly get d M s. I need more, I need more.

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Speaker 1: And you know, my friends who are my age by

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Speaker 1: the way, you know, I'm I'm in my sixties and

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Speaker 1: they're like, oh my god, Like so I hope everyone

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Speaker 1: loves it as much as I do. But I love

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Speaker 1: it so that I would say that's one of the

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Speaker 1: hero products. And then the next one, which I didn't

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Speaker 1: think was gonna happen, but it's a mascara, just a

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Speaker 1: black masscara and it's called the Mascara. And I wanted

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Speaker 1: to make a messcara that's completely clean, and you know

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Speaker 1: the good news And how I even knew what to

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Speaker 1: do is I had met the founder of Credo and

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Speaker 1: she gave me the Credo List, which is a list

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Speaker 1: of things you cannot have in your products. It's a

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Speaker 1: total like black list, and you know it gets updated.

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Speaker 1: But she was, you know, definitely a friend to give

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Speaker 1: me that list. But it's a pretty strict one. And

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Speaker 1: I've got a really uber, super jet inky black masscara

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Speaker 1: that one to three coats. You can't even imagine. It

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Speaker 1: looks so thick, the lashes are still soft, it's lifting,

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Speaker 1: and it's got the special little brush so you can

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Speaker 1: get the little hairs in the corner, doesn't flake, and

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Speaker 1: it's easy to come off at night. I I just

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Speaker 1: can't even believe it. So I love it. It's a

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Speaker 1: perfect mass ere for me. We also have a product

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Speaker 1: which I hate to call a gloss, but it's in

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Speaker 1: a squeezy tube. It looks like a lip gloss. It

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Speaker 1: doesn't feel like a lip gloss. It doesn't feel like

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Speaker 1: a lip oil. It just and I what we're calling

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Speaker 1: it cool gloss because it's got it's infused with a peppermint,

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Speaker 1: so it feels nice and cool on your lips. It

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Speaker 1: looks gorgeous on your cheeks. It's not sticky, so it's

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Speaker 1: just this beautiful formula. And you know it's hydrating. It's

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Speaker 1: just like almost taking a sip of water when you

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Speaker 1: put it on your lips. Yeah, it's hydrating. It's not

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Speaker 1: sticky like I don't like lip gloss. I don't like goo.

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Speaker 1: I don't like over. You know, I was always putting

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Speaker 1: lip gloss on the bottom lip, smacking my lips together

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Speaker 1: and taking most of it off. You know. It's for

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Speaker 1: the un lip gloss generation. So um. You know, right

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Speaker 1: now we've got I think six colors you know more

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Speaker 1: in the hopper and um, now we have the kit.

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Speaker 1: We're calling it the startup kit because um it's the

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Speaker 1: starter kit. It's a startup kit. And sometimes you just

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Speaker 1: want to feel what the products are. But I curated

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Speaker 1: these because they work on absolutely everybody, every skin color,

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Speaker 1: every age. And I think people will be really amazed

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Speaker 1: when they see there's a shadow in a glass pot.

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Speaker 1: That's called just a sec because you stick your finger

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Speaker 1: in it, you apply it to your lid and it

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Speaker 1: just takes a seck and it's um. It's got like pearl.

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Speaker 1: It has shimmerl but it's got this unique texture. It's

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Speaker 1: like not powder, but not moose. It's not powder, a

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Speaker 1: little bouncy on your lid or your cheek, by the way,

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Speaker 1: and you know, you don't need a lot. You just

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Speaker 1: need a little bit of it to open up your

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Speaker 1: eyes and to highlight. But this is the product that

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Speaker 1: for people that like the high intensity, it's it's buildable.

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Speaker 1: I I don't like the high intensity, so I like

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Speaker 1: the transparency in it. I love to be able to

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Speaker 1: see through these products. And I just find it very

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Speaker 1: flattering where you don't know if it's the light hitting

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Speaker 1: you a certain way, or what is actually on your eye?

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Speaker 1: What is that on your eye? You know, and you

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Speaker 1: see someone you say, what is that on your skin?

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Speaker 1: What is that on your eye? You actually could see

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Speaker 1: the skin. So this is just a sec and I pulled.

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Speaker 1: You know, we're launching all the colors in December, but

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Speaker 1: we pulled for launch the you know one that will

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Speaker 1: work on everyone. And then we have I'm gonna say

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Speaker 1: it's an unrevolutionary product, and I'm only saying it another

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Speaker 1: another one because it's there's no bells and whistles. But

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Speaker 1: I wanted to make the perfect eye pencil. Most pencil

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Speaker 1: on the market are so over formulated that they're not

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Speaker 1: the way I remember a pencil like wh'ere when pencils

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Speaker 1: were years ago. So this is just your basic pencil.

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Speaker 1: We're bringing out black. Brown is my favorite, but we're

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Speaker 1: giving black and it's called the best pencil. That's what

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Speaker 1: the categories. O G. It's like an O G y pencil.

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Speaker 1: Would you have to sharpen? It does not come with

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Speaker 1: a sharpener. We're going to be selling the sharpen, yes,

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Speaker 1: because I think that it's I don't like wasting, and

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Speaker 1: I think a lot of companies every pencil gets a

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Speaker 1: sharpener and you end up just throwing plastic out. That's

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Speaker 1: exactly right. You only need one, Yeah, you only need one,

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Speaker 1: So um, it's the best pencil. And then there's also

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Speaker 1: a clear gloss, yeah, clear glass liner just a second.

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Speaker 1: And the perfect brown eyeshadow, perfect dark brown an eyeshadow. Again,

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Speaker 1: just like the pencil, it's just the perfect brown eyeshadow.

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Speaker 1: It's dense, you can line your eye with it, you

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Speaker 1: can smudge your shadow, you can fill in your brow,

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Speaker 1: you could put it, you know, in your part between

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Speaker 1: touch ups, and it's very very versatile. And it's just

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Speaker 1: your basic dense formula, smooth and nice and um and

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Speaker 1: again these are all the products are clean, they're basic,

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Speaker 1: they're simple, but they're cool. My aesthetic for the brand

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Speaker 1: is somewhere Selene meets Supreme those so you know, for

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Speaker 1: those of you guys that don't know Selene, Selene is

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Speaker 1: this really cool French clothing company that was headed by

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Speaker 1: designer Phoebe Philo I think in the glory years, and

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Speaker 1: she's always been my I've never met her, but she's

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Speaker 1: always been my fashion muse. She just all aways looks

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Speaker 1: effortless and stylish and simple and and you know, never

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Speaker 1: looks like she's wearing makeup. And Supreme started as a

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Speaker 1: skater brand and turned into the most iconic, iconic, sought

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Speaker 1: after cool brand out there. But not to be confused

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Speaker 1: with expensive price tags because I think also in this

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Speaker 1: new world, you've set out to be more accessible to

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Speaker 1: people and not be caught in a world of just

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Speaker 1: prestige brands. Well, I'm pretty excited that we're able to

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Speaker 1: price the products as we are and be profitable. And um,

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Speaker 1: we created a cool logo, stock packaging and you know,

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Speaker 1: just this amazing simple boxes that are recyclable and you know,

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Speaker 1: just pretty simple stuff. But you know, mainly I just

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Speaker 1: us really am excited about helping women of all ages,

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Speaker 1: all colors feel comfortable in their skin, which to me,

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Speaker 1: confidence is being comfortable and just knowing that you don't

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Speaker 1: need to be overmade up to look your best. I

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Speaker 1: can't believe that when this comes out, Jones Road will

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Speaker 1: be out. But considering that you never stop and you're

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Speaker 1: always thinking, you know, this is one more chapter in

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Speaker 1: your book. Where do you think you know you're going

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Speaker 1: from here? What are your what are your plans? I

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Speaker 1: don't think about things that far in the future. I

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Speaker 1: never have, And you know, I never say no. I

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Speaker 1: never say never. I I don't know. I'm I'm open

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Speaker 1: and right now, like I don't want Jones Road to

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Speaker 1: be a giant billion dollar brand. I do not. I

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Speaker 1: want it to be a fun cool It's my golf,

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Speaker 1: you know. I mean, I get as excited about what

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Speaker 1: I'm doing is my husband when he shoots, you know,

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Speaker 1: under eight. So it's my golf, it's my hobby. It's

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Speaker 1: you know, where most of my friends and people I

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Speaker 1: know are figuring out what they like to do besides work.

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Speaker 1: I seem to be finding new fun things to do

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Speaker 1: with work. I like it. It's me. It's fun and

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Speaker 1: I can't fight it. I tried. I think I paddle

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Speaker 1: boarded twice this summer. I considered taking up tennis um,

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Speaker 1: but I'm decided. I guess I launched a company instead. Okay,

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Speaker 1: you heard it straight from the horse's mouth. So if

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Speaker 1: you're interested in Jones Road, check us out at Jones

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Speaker 1: Road Beauty on the Graham. Always follow Bobby. She's got

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Speaker 1: a lot of very funny and somewhat eccentric things. I

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Speaker 1: cannot wait to start posting all the beautiful pictures and

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Speaker 1: you know one of the and and by the way,

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Speaker 1: half of the most of the models are not models

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Speaker 1: for our campaign. I mean, I literally this is a

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Speaker 1: true story. I knew I wanted to have a model

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Speaker 1: with salt and pepper hair, with lines in her face,

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Speaker 1: looking just cool and beautiful. And we did. We went

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Speaker 1: to different agencies. I couldn't find anyone. And one day

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Speaker 1: I was shopping for fruits and vegetables in the Hampton's

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Speaker 1: and there was this woman with a bun and a

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Speaker 1: mask on, and I kept staring at her, and I

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Speaker 1: walked over to her. I said, don't mind me staring

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Speaker 1: at you because I didn't notice what But why are

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Speaker 1: you staring at me? I said, can you just take

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Speaker 1: your mask off for one second? And she took it off,

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Speaker 1: and I said, here's my card, here's my name. When

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Speaker 1: you call me, I'm Bobby Brown. I said, I'm looking

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Speaker 1: for a model for a shoot. When you sent some pictures,

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Speaker 1: she photographed great, and she's being really patient because I

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Speaker 1: promised her I'm going to get her with an agency.

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Speaker 1: She has five kids. By the way, she looks amazing.

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Speaker 1: She looks amazing and has a Budweiser tattoo on her

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Speaker 1: middle finger. She's very cool lady in the Hamptons. But

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Speaker 1: I know that is part of the new brand as well,

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Speaker 1: which I think has always been a part of your brand.

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Speaker 1: Why you're so beloved by so many because you know,

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Speaker 1: all women are real women and that's what we want

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Speaker 1: to relate to. And I think the other neat thing,

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Speaker 1: just to add one last note, is all these interesting

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Speaker 1: women and beyond, you know, we're highlighting them on just

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Speaker 1: Bobby dot com too. Some of the gals have jewelry

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Speaker 1: line Shanna the Solemn Pepper Hair Ladies, reinventing herself and

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Speaker 1: trying to become a model. They call it ageless in

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Speaker 1: the industry. Um, you know, all has the amazing clothing brand,

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Speaker 1: Tall has her clothing line. Ali our stylist is you know,

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Speaker 1: working on all kinds of projects and has been there

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Speaker 1: with us the whole way actually, from Lord and Taylor

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Speaker 1: to now and her her companies called t Boy and

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Speaker 1: she's t Boy on Instagram, t boy fac you know know.

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Speaker 1: And there's just so many more. And the cool thing

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Speaker 1: is this is just the beginning. This is really just

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Speaker 1: the start. Honestly, the next few months, um, everyone's going

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Speaker 1: to be seeing a lot more. So here we go,

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Speaker 1: diving in, Guys, diving in. Stay tuned for more podcasts

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Speaker 1: from I Heart Radio, visit the I Heart Radio app,

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Speaker 1: Apple podcast, or wherever you listen to your favorite shows,