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Speaker 1: Welcome to Money Making Conversations. It's the show that she

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Speaker 1: has the secrets of success experience firsthand by marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

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Speaker 1: advice to many occasions. In the case you didn't notice,

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Speaker 1: I'm not broke, you know, he'll be interviewing celebrity CEOs,

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Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do,

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Speaker 1: it's what he likes to share. Now it's time to

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Speaker 1: hear from my man, Rashan McDonald. Money Making Conversations Here

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Speaker 1: we come. Welcome to Money Making Conversations. I'm your host,

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Speaker 1: ros Sean McDonald. This is important to understand that everybody

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Speaker 1: travels a different path to success. That's because your brand

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Speaker 1: is different and actually the challenges you're facing your life

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Speaker 1: will be different. So you need to stop reading other

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Speaker 1: people's success story. That's all I'm asking is their success stories.

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Speaker 1: Please stop trying to make their story your story, because

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Speaker 1: they've gotten there a different way and they've achieved their

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Speaker 1: success through their own personal effort. So, Money Making Conversation,

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Speaker 1: I'm asking you to step up to your game to

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Speaker 1: understand your plan is for you and you committed effort

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Speaker 1: to be all about you. My next guess understands committed effort.

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Speaker 1: That's what she does. She publicizes everybody committed effort, and

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Speaker 1: for that purpose I'm bringing on the show because she

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Speaker 1: truly is a person who talks about everybody, but very

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Speaker 1: little information about her is known. My next guest is

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Speaker 1: Alonda Thomas. She serves as the director of public relations

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Speaker 1: at Howard University. She's recently named the Top Women in

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Speaker 1: PR by PR News. She has worked at three historically

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Speaker 1: black colleges and universities, including her alma MATERA fam Mute,

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Speaker 1: and her current role at Howard University. Alonda has led

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Speaker 1: the public relations strategy for number of clients including TV

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Speaker 1: one That's where I met her, ABC Network, CNN, All

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Speaker 1: Disney Studios, and Fox SRT Light First Fox search Light

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Speaker 1: excuse me. She's listened to one of the top twenty

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Speaker 1: African American PR millennials to watch and Huffington Post. Please

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Speaker 1: work with the money making conversation. I've settled all of

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Speaker 1: life things about her, Miss Alonda Thomas, Thank you, Sean.

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Speaker 1: I appreciate you having me on the show. Well, did

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Speaker 1: I get enough information out about you that set it

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Speaker 1: up right for you. Yeah, it was like a walk

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Speaker 1: down the relaye listening to all of those accolades, but

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Speaker 1: many relays like when it's way in the past, these acolytes,

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Speaker 1: the accolades that I'm talking about eighteen meaning did you

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Speaker 1: build a momentum in your career and it's only going

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Speaker 1: to get bigger. Talk about Let's let's talk about first

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Speaker 1: of all, your HBCU experience, because in twenty we all

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Speaker 1: know that for some reason it came to the forefront

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Speaker 1: a lot of large donations were made to HBCU schools.

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Speaker 1: It was like White America discovered it for the very

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Speaker 1: first time. The HBCUs exist, and you and I both

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Speaker 1: know the contributions to hbc you make, to the academic

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Speaker 1: to the stamp community, to the medical community, legal and

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Speaker 1: political community is tremendous. So talk about you influence, the

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Speaker 1: influence HBCUs had them you academically and why you went there. Yes,

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Speaker 1: well I got my career. My education started at Florida

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Speaker 1: A and M University, which is where I had my

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Speaker 1: first taste of getting into public relations. I was fortunate

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Speaker 1: enough to be a student intern working in the Office

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Speaker 1: of Communications there and met Sharon Saunders who really became

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Speaker 1: a mentor for me and helped me learn the craft

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Speaker 1: while I was studying the craft in school. UM. She

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Speaker 1: is the person who also helped me get my first

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Speaker 1: job out of school. I became a communication specialist under

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Speaker 1: her working at North Carolina Central University and got to

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Speaker 1: spend almost three years creating and writing every press release

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Speaker 1: that came out of that institution UM, and it really

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Speaker 1: just solidified for me the importance of being able to

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Speaker 1: tell our own stories properly and appropriately to the media

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Speaker 1: in order to use their platforms to leverage the success

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Speaker 1: of an institution to tell our stories, to make sure

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Speaker 1: that the experts that are coming out of that institution

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Speaker 1: doing research are known to the to the greater public. UM,

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Speaker 1: it helps to promote the interests of students coming into

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Speaker 1: that institution. And so, even though I still had it

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Speaker 1: interesting getting into entertainment PR, when I was asked years

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Speaker 1: later by Miss Honors to go back UM and work

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Speaker 1: for her again, but this time at Florida and M University, UM,

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Speaker 1: it was definitely something that I just couldn't say no to.

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Speaker 1: And then, of course, when the opportunity came up years

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Speaker 1: later to leave TV one and go to work at

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Speaker 1: Howard University. Again, it was something that I definitely didn't

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Speaker 1: mind doing because I feel so passionately and strongly about

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Speaker 1: making sure that our h b c Use, our our

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Speaker 1: precious treasures had an opportunity to get our message out

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Speaker 1: to the greater world. For a family. For you, there's

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Speaker 1: a lot of schools you could have went to for

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Speaker 1: our family. UM. Family was a family school. My father

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Speaker 1: had gone to both ba Thune Cookman and Florida and

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Speaker 1: M University, and UH I hadn't spent as much time

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Speaker 1: at Florida and M so it was still mysterious to me.

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Speaker 1: So when the opportunity to go to one of the

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Speaker 1: other came up, I said, I definitely want to go

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Speaker 1: to Family. It's a little other way from my hometown

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Speaker 1: in Miami, Florida, UM, and I just was ready for

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Speaker 1: that opportunity to branch out on my own and have

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Speaker 1: my own new experiences as a young adult. And it

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Speaker 1: definitely it did not disappoint. UM. Some of the cultural

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Speaker 1: experiences that I got to have their attending the convocations

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Speaker 1: and hearing from renowned speakers coming to campus. UM, those

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Speaker 1: are some of the things that UH you experience that

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Speaker 1: HBCUs that really helped to shape and frame who you

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Speaker 1: are as a person, understanding your identity and your background

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Speaker 1: and and the significance of our culture and our legacy. UM.

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Speaker 1: And it's just carried with me throughout my life in

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Speaker 1: the different places that I've been able to work and

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Speaker 1: being at Howard University now, UM that continues. Helping to

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Speaker 1: make sure that students understand the great breadth of things

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Speaker 1: that we accomplished at these institutions is very important to me,

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Speaker 1: and so I feel it's much of an honor to

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Speaker 1: be able to do that every day, helping to tell

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Speaker 1: our stories and if possible, getting them onto national outlets,

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Speaker 1: so that um, everyone whether they're interested in h b

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Speaker 1: c U s or thinking about places where they can

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Speaker 1: donate their money, where it's going to make a significant difference. UM,

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Speaker 1: it's very important, you know, the being I've been in entertainment,

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Speaker 1: so PR pr agencies have always been a mainstay of

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Speaker 1: my relationship with entertainment. I run into a lot of people,

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Speaker 1: young people, people who are already been stablished talking about

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Speaker 1: the roles of the PR company or the PR person.

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Speaker 1: You are director of public relations currently at Howard University.

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Speaker 1: Can you help some of my listeners who are interested

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Speaker 1: in going into the field of public relations? How does that,

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Speaker 1: how does it work and how can one tart establishing

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Speaker 1: their their feet in the business. Yeah, well, I would

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Speaker 1: certainly recommend UM training. UM. Getting that college education at

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Speaker 1: a journalism school that specializes in public relations like Florida

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Speaker 1: and m did or the Communication School at Howard University,

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Speaker 1: which is named after Kathy Hughes, one of the legendary

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Speaker 1: women UM in the broadcast industry, is important because you'll

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Speaker 1: get the tools there to learn how to right press

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Speaker 1: releases articles, to learn how the pitch media, to look

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Speaker 1: at the news in a different way, to figure out,

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Speaker 1: you know, why are they speaking to that particular person

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Speaker 1: today that just happened by happenstance, if there's somebody actually

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Speaker 1: bring this person in this message to their attention, and

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Speaker 1: that's what a PR person does behind the scenes. It's

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Speaker 1: helped get those stories, whether it's various experts in the

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Speaker 1: world of vaccines right now as everybody is being very

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Speaker 1: conscious about whether or not they should be taking that UM.

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Speaker 1: Those are the things that a publicist can do to

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Speaker 1: make sure that the right influencers are connected with the

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Speaker 1: right media outlets in order to be able to tell

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Speaker 1: a positive story, because you you sand something in your

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Speaker 1: statement about the story telling the right story telling us.

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Speaker 1: There's so many stories that are that that would mask

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Speaker 1: me that you have Fox story, Fox News story, you

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Speaker 1: have to see an n story, you have the BBC story,

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Speaker 1: you have the MSNBC story, and all of them seem

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Speaker 1: to be leaning on a particular audience that they're trying

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Speaker 1: to reach. As in your case, I'm assuming you're trying

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Speaker 1: to reach the African American audience. Are you just trying

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Speaker 1: to reach our diverse audience? When you do public relationships

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Speaker 1: for Howard University, well, I look at it as a

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Speaker 1: variety of stakeholders that we have at the institution. First

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Speaker 1: and foremost are current and existing students UM being able

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Speaker 1: to make sure that we're continuing to communicate with them

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Speaker 1: throughout their matriculation because they too need to be aware

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Speaker 1: of all of the great things that are happening at

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Speaker 1: the institution. Prospective students, helping them to see profiles on

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Speaker 1: our students who are doing really well, who are achieving,

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Speaker 1: wrangle UM fellowship opportunities UM. It's important for us to

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Speaker 1: get out there so that they can envision them selves

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Speaker 1: in those roles. And then when you look at the

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Speaker 1: different schools and colleges, UH, each of those have stories

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Speaker 1: that they want to tell. UM. We are one of

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Speaker 1: the only one of four HBCUs that has a medical college,

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Speaker 1: and so UM it's important for us to be able

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Speaker 1: to UM emphasize the importance of black doctors. There's certainly,

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Speaker 1: UM not enough of them. And when you think of

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Speaker 1: the fact that the majority of black doctors are coming

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Speaker 1: out of four institutions across the world, it just demonstrates

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Speaker 1: for you how important the role we play UM in

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Speaker 1: that field and in that industry. And recently we were

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Speaker 1: able to come on the radar of a Mike Bloomberg

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Speaker 1: who was able to donate to our institution. So he's

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Speaker 1: going to be helping those students UM financially be able

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Speaker 1: to get through college, which is extremely important. Well also

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Speaker 1: internship programs and potential hiring opportunities. It's really what we're

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Speaker 1: trying to communicate when we're talking about going to college

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Speaker 1: getting a degree, and it's such a difficult pr is

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Speaker 1: It's like all fields great opportunity for very difficult I'll

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Speaker 1: ask you this question. It is a's b R A

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Speaker 1: business for the young or the experienced. Well, one of

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Speaker 1: the things that drew me to the field is UM.

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Speaker 1: I felt that I was a strong writer, and a

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Speaker 1: friend of mine suggested that I try a public relations course.

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Speaker 1: I actually started off school UM looking at going into

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Speaker 1: broadcast journalism UM, but I took up PR one oh

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Speaker 1: one course and was hooked from there because I found

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Speaker 1: it interesting to be able to take the written word,

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Speaker 1: put together an article that could easily be dropped into

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Speaker 1: the weekly newspaper if necessary, UM, but using that to

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Speaker 1: kind of form an opinion for people, so that a

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Speaker 1: journalist could take a look at that and say, you know,

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Speaker 1: this is something that I definitely want to learn more about.

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Speaker 1: I want to UM talk to the experts that are

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Speaker 1: referenced in this press release UM and maybe do my

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Speaker 1: own stories about it. And with public relations, you can

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Speaker 1: do it in just about every industry that there is,

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Speaker 1: so I felt like that was another way to broaden

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Speaker 1: my horizons that I wouldn't be limited to one particular lane. UM. First,

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Speaker 1: my my first internship in public relations was at Jackson

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Speaker 1: Memorial Hospital in Miami, Florida. UM. I told you about

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Speaker 1: interning at the university in their office. UM at DO

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Speaker 1: Entertainment PR, I've done higher education PR and at a university.

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Speaker 1: With all of the different schools and colleges that we represent,

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Speaker 1: I end up doing PR services for all of those

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Speaker 1: UM individual areas as well. So I think it's definitely

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Speaker 1: still a industry that's on the rise UM and I

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Speaker 1: think students would be well suited to think about that

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Speaker 1: as they look at, you know, their place UM in

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Speaker 1: the industry that they want to go into. Your clients

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Speaker 1: have included TV one, ABC Network or CNN, the Walt

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Speaker 1: Disney Studios, Fox Searchlight. Now you and I met at

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Speaker 1: TV one when we were met before that, but we're

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Speaker 1: working on a particular show the attorney Benjamin Croup and

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Speaker 1: I was doing called Evidence of Innocence, uh and and

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Speaker 1: then and then that we were going back with email.

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Speaker 1: We we linked in account message and all of a sudden,

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Speaker 1: you said, racheand I'm headed to Howard. What opportunities did

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Speaker 1: Howard present to you? That you were not getting the

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Speaker 1: TV one and not saying anything was negative TV one?

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Speaker 1: But Howard is one of the quote unquotes to kind

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Speaker 1: of consider the Harvard of HBCUs. What made that transition

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Speaker 1: one that you wanted to pursue leaving TV, wanted to

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Speaker 1: go to Howard. Well, I'll tell you it was definitely

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Speaker 1: a difficult decision because working at a television network had

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Speaker 1: been a dream of mine. It was on my um,

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Speaker 1: you know, board to be something that I tried to

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Speaker 1: accomplish in my life. And so when it finally happened

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Speaker 1: and the opportunity presented itself to be at a television

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Speaker 1: network and I didn't have to go all the way

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Speaker 1: back to Los Angeles in order to accomplish it, it

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Speaker 1: was definitely a dream come true. And I enjoyed every

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Speaker 1: minute of working on the television shows and the films

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Speaker 1: that I got to work on, including Yours and Unsung. Um,

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Speaker 1: you know, it's definitely an exciting place to be. So

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Speaker 1: when the opportunity presented itself to come to Howard, UM,

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Speaker 1: for me, it was the right move to continue to

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Speaker 1: matriculate in my career as a professional. Um, I would

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Speaker 1: be moving from PR manager back to a director position. UM,

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Speaker 1: I would have a larger team that I was going

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Speaker 1: to be able to supervise. And like you said, it

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Speaker 1: was Howard. So I was like, well, if it's not

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Speaker 1: gonna be Florida and M University Howard is definitely not

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Speaker 1: too shabby of a place to go UM, and I've

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Speaker 1: enjoyed every minute of it because I look at universities

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Speaker 1: kind of like small cities. Anything that could go up

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Speaker 1: or down in a city can happen on a university campus.

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Speaker 1: So you really get an opportunity to stretch yourself by

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Speaker 1: where in this environment. The opportunity needs to be creative

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Speaker 1: and think outside of the box in the way that

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Speaker 1: we promote things our endless and even something as simple

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Speaker 1: as being able to promote homecoming at Howard University, which

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Speaker 1: you already know has a lot of attention and interests UM,

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Speaker 1: there are ways to make sure that we're using that

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Speaker 1: opportunity with thousands of alumni coming from across the country

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Speaker 1: to be able to tell the messaging that we want

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Speaker 1: to share. And so in twenty nineteen, we wanted to

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Speaker 1: make sure that we got out the message about our

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Speaker 1: Howard for its strategic Plan and ensuring people that we

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Speaker 1: were constantly working on moving the university forward. And we

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Speaker 1: were able to get that work UM to receive some

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Speaker 1: award recognition UM because of the campaign that we put together.

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Speaker 1: So I like being able to challenge myself um to

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Speaker 1: do bigger and better things, and Howard has not disciplined.

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Speaker 1: It's finally here, the season of celebration, and no matter

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Speaker 1: E R dot Ai. Well, I believe me how it is?

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Speaker 1: A synic Can I grew up. We used in Texas,

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Speaker 1: so Texas Southern University UH the third Ward, a graduate

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Speaker 1: of University Houston, used to walk down to Third Texas

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Speaker 1: and all the time in Third War priv and priview,

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Speaker 1: and it was right down the street. So next day

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Speaker 1: with southernlan grammar. So I've always had an hbc U

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Speaker 1: a fluence, influence around my whole life. But why in

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Speaker 1: for some reason did HBCUs suddenly become uh is a

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Speaker 1: fan favor for endowments by white corporations. Can you, from

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Speaker 1: a pr standpoint, can you explain to me why that happened?

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Speaker 1: In Well, I think the world in the US in

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Speaker 1: general is going through a reckoning right now with all

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Speaker 1: of the social injustice that we're seeing racial conversations that

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Speaker 1: need to be had. Um. I think a lot of

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Speaker 1: people are looking for solutions and they realize that our

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Speaker 1: HBCUs are fitting group of leaders that need to be

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Speaker 1: at the table for that. So I believe that we

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Speaker 1: have a lot of philanthropists who are looking for the

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Speaker 1: leadership that's going to be able to help guide us

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Speaker 1: in HBCUs. Being that we are already training so many

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Speaker 1: of the nation's next black leaders, is a great place

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Speaker 1: to invest those dollars so that we can continue to

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Speaker 1: make sure that African Americans can achieve a degree and

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Speaker 1: go on to be successful in a variety of careers

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Speaker 1: UM as well as we need to be UM part

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Speaker 1: of the solution to help UM this nation heal UM.

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Speaker 1: That's what I've been working on with the Office University

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Speaker 1: Communications Team to find different ways that we can UM

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Speaker 1: take someone like a President Frederick and allow him to

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Speaker 1: use his expertise in areas that are of important UM

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Speaker 1: in this nation. So we've had him be able to

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Speaker 1: talk on national television about the health crisis with the

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Speaker 1: coronavirus and what we're doing at our HBC used to

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Speaker 1: continue to make our students say. He's been able to

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Speaker 1: UM encourage people to participate in the vaccination process through

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Speaker 1: a p s A that we put together. And as

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Speaker 1: people are seeing this on television, I do believe that

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Speaker 1: they want to do something to help support the work

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Speaker 1: that is being done UM. The fact that we've set

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Speaker 1: up different UM sites for vaccine tests UM coronavirus testing

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Speaker 1: to take place UM and resources need to be pulled

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Speaker 1: together to make something like that happens. So we appreciate

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Speaker 1: when a Bank of America steps up with a million

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Speaker 1: dollar grant in order to support that testing, or UM

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Speaker 1: when a Thermo Fisher reaches out and says, we know

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Speaker 1: that testing for your students on campus is going to

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Speaker 1: be very expensive, and so we want to underwrite that

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Speaker 1: so that you guys don't have to take that expense yourself.

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Speaker 1: And then a Gates Foundation jumps in and wants to

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Speaker 1: support Thermopish year so that again that money is not

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Speaker 1: something that's coming out of the university's bottom line. Because

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Speaker 1: in today's day and age, we are still UM reaching

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Speaker 1: out to a lot of students who are first generation

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Speaker 1: in their families to go to college. UM, it's very

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Speaker 1: expensive and there's still students who really can't afford an

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Speaker 1: opportunity to go to college, and h b c us

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Speaker 1: have been standing in that gap to help make those

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Speaker 1: financial ends meet UM in order to continue to train

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Speaker 1: this very necessary, important generation of leaders who are going

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Speaker 1: to be coming out of these hp scads. So we

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Speaker 1: really applaud those who are stepping up to the table

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Speaker 1: to do their part in any way possible, whether that's

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Speaker 1: financially or through their resources. With that being said, you

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Speaker 1: know you are pr person at how university. You know,

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Speaker 1: we noticed that this year, unfortunate Chadwick Boseman passed away.

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Speaker 1: That's only overall campus global perspective, the brand relationships that

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Speaker 1: he's brought. He's I think the only famous person from

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Speaker 1: an entertainment perspective that has come from Howard University. Then

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Speaker 1: on the sports side, a five star basketball recruit and

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Speaker 1: rolled into Howard University explained to me how u s

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Speaker 1: the PR director of Howard University. How little both situations,

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Speaker 1: one from a charismatic global talent who will passed away suddenly.

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Speaker 1: I think the world was shocked when he passed away.

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Speaker 1: And then the unbelievable statement that a five star recruits

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Speaker 1: in basketball, what's going to enroll at Howard University. Well,

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Speaker 1: Chadwick Boseman is a has was a great friend to

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Speaker 1: the university in the years leading up to his unfortunate death. Um,

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Speaker 1: we were blessed to have him come and serve as

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Speaker 1: our commencement speaker in team and that was part of

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Speaker 1: Dr Frederick's strategic plan to be able to let our

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Speaker 1: students here from people who have been just where they

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Speaker 1: have been, UM inviting a I'm not to come back

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Speaker 1: and tell their stories so that we can hear from them,

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Speaker 1: you know, give them their roses while they're here in

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Speaker 1: a sense. Um, So we were so appreciative of the

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Speaker 1: fact that we had had that time with Chadwick on

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Speaker 1: campus UM prior to his passing away. UM, we were

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Speaker 1: not aware that he had been sick at that time,

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Speaker 1: which we later found out through the news reports. And

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00:22:23,080 --> 00:22:25,600
Speaker 1: UM that day when the news broke, you know, that

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00:22:25,760 --> 00:22:29,439
Speaker 1: was definitely a all hands on board, let's jump together

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Speaker 1: and make sure that we celebrate and recognize him in

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Speaker 1: the way that was fitting. So UM, we immediately put

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Speaker 1: out a a notice to social media to let them

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Speaker 1: know that our condolences were with the family. UM. A

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00:22:44,440 --> 00:22:48,359
Speaker 1: larger note to campus was distributed UM talking about the

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Speaker 1: significance of his career, his charisma, UM, what he brought

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Speaker 1: to the world through the different roles that he played,

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Speaker 1: and how he will truly always be remembered. UM. And

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Speaker 1: and still to this day, we get a lot of

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00:23:02,320 --> 00:23:06,600
Speaker 1: requests for copies of that commencement speech to be included

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00:23:06,640 --> 00:23:10,600
Speaker 1: in various shows. So we continue to monitor and manage

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00:23:10,600 --> 00:23:13,480
Speaker 1: those requests as they come in. With a student like

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Speaker 1: mccare maker, UM, you know, those are the kinds of

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00:23:16,520 --> 00:23:20,160
Speaker 1: moments that University's hope will happen based off of all

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Speaker 1: of the work that's currently being done with the young

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00:23:23,240 --> 00:23:26,360
Speaker 1: people that we have and so to have someone at

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00:23:26,400 --> 00:23:31,080
Speaker 1: his love will be interested in coming to UM Howard University,

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00:23:32,080 --> 00:23:34,320
Speaker 1: even though he had his pick of the choice of

410
00:23:34,359 --> 00:23:36,879
Speaker 1: places where he could have gone to school to play

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00:23:37,320 --> 00:23:42,600
Speaker 1: UM is definitely helping us to again remind people of

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Speaker 1: everything that we have to offer at a Howard University

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00:23:46,480 --> 00:23:50,040
Speaker 1: beyond just the sports, but the academics that clearly he

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Speaker 1: was thinking about the legacy that comes out of here.

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00:23:53,200 --> 00:23:56,000
Speaker 1: UM obviously was very important to him, and we want

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Speaker 1: all student athletes to consider coming to HBCUs because we

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00:24:00,520 --> 00:24:03,560
Speaker 1: do definitely have UM but know how and the talent

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Speaker 1: and the educators to help them get to where they

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00:24:06,160 --> 00:24:09,440
Speaker 1: want to be in life outside of the sport. So

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Speaker 1: from an athletic standpoint, you know, HBCUs are always been

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Speaker 1: recognized as delivering on the sports, delivering on the entertainment

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Speaker 1: from the halftime bands. Now from an academic standpoint, I've

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00:24:23,160 --> 00:24:27,040
Speaker 1: always felt that HBCUs have not been given their just

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00:24:27,400 --> 00:24:31,520
Speaker 1: do and that's what angers me and angers me because

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00:24:31,560 --> 00:24:35,200
Speaker 1: I feel that, you know, predominant white institution basically taking

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Speaker 1: credit for some of the academic successes that are happening

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00:24:38,600 --> 00:24:42,840
Speaker 1: with HBCU graduates. So I can't say it's been debunked.

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Speaker 1: What do you in the landscape of HBCUs, What can

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00:24:45,800 --> 00:24:47,920
Speaker 1: we do? What can we do to promote the value

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Speaker 1: to success stories of HBCU. So finally is recognized and

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00:24:52,600 --> 00:24:57,800
Speaker 1: it's not like a surprise. Well, I have to commend

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Speaker 1: the place like Howard University and investor singing the resources

433
00:25:01,160 --> 00:25:03,720
Speaker 1: that it needs to build the right team to help

434
00:25:03,800 --> 00:25:09,160
Speaker 1: tell that story. Unfortunately, because resources are thin, um, investing

435
00:25:09,160 --> 00:25:11,880
Speaker 1: in your communications team is just not something that happens

436
00:25:12,119 --> 00:25:15,000
Speaker 1: um at the rate that it needs to at all

437
00:25:15,040 --> 00:25:18,560
Speaker 1: of our HBCUs. So this do definitely goes back to funding.

438
00:25:19,000 --> 00:25:21,760
Speaker 1: You know, of course you think of donations to a university,

439
00:25:21,760 --> 00:25:24,680
Speaker 1: and obviously the first and most important place to do

440
00:25:24,720 --> 00:25:28,480
Speaker 1: that is into scholarships. But I would definitely employ your

441
00:25:28,520 --> 00:25:31,800
Speaker 1: audience to think about making sure that they do donations

442
00:25:31,840 --> 00:25:35,399
Speaker 1: that are unrestricted so that the university has options to

443
00:25:35,480 --> 00:25:39,080
Speaker 1: be able to use that those resources in other ways

444
00:25:39,119 --> 00:25:43,000
Speaker 1: that will still continue to support the work that they're doing. UM.

445
00:25:43,080 --> 00:25:46,920
Speaker 1: Howard University has invested in its Office of University Communications

446
00:25:46,960 --> 00:25:51,160
Speaker 1: and will continue to do more as the dollars become available. UM,

447
00:25:51,200 --> 00:25:53,239
Speaker 1: but at a lot of places you might find that

448
00:25:53,320 --> 00:25:56,080
Speaker 1: the PR team is a one or two person shop,

449
00:25:56,600 --> 00:25:59,560
Speaker 1: and so it makes it really difficult to do a

450
00:25:59,600 --> 00:26:03,280
Speaker 1: whole lot with the small team like that versus I'm

451
00:26:03,320 --> 00:26:07,480
Speaker 1: blessed to UM when work fully booked haves for senior

452
00:26:07,480 --> 00:26:10,760
Speaker 1: communication specialists that work under me, so that we can

453
00:26:10,840 --> 00:26:14,280
Speaker 1: divide people up to different schools and colleges and work

454
00:26:14,320 --> 00:26:18,360
Speaker 1: on helping to spend time diving into what's the stories

455
00:26:18,400 --> 00:26:20,840
Speaker 1: being told here, what research is being told here, what

456
00:26:21,400 --> 00:26:25,320
Speaker 1: students are having significant internship opportunities that we might want

457
00:26:25,320 --> 00:26:28,040
Speaker 1: to profile to let other students know this is an

458
00:26:28,040 --> 00:26:31,800
Speaker 1: opportunity for you when you become a student here. UM.

459
00:26:31,840 --> 00:26:35,480
Speaker 1: And so again, just that's another something for people to consider,

460
00:26:35,760 --> 00:26:39,480
Speaker 1: is beyond just investing for the scholarship opportunities at your

461
00:26:39,600 --> 00:26:42,719
Speaker 1: hbc U s UM, to think about those other places

462
00:26:42,720 --> 00:26:49,000
Speaker 1: where unreprestricted funds would be definitely UM appreciated. And even

463
00:26:49,040 --> 00:26:51,520
Speaker 1: if you didn't go to an h b c U, UM,

464
00:26:51,520 --> 00:26:54,760
Speaker 1: it doesn't mean that you can't UM invest your dollars

465
00:26:54,800 --> 00:26:57,000
Speaker 1: there because we all know that it's going to benefit

466
00:26:57,320 --> 00:27:00,440
Speaker 1: the larger community. Well, he did so front part about

467
00:27:00,440 --> 00:27:03,800
Speaker 1: my conversation because when I look at the hbc U s.

468
00:27:03,880 --> 00:27:06,439
Speaker 1: And as we turned into twenty one, you look at

469
00:27:06,480 --> 00:27:10,919
Speaker 1: what happened in Georgia with Stacy Abrams, HBCU graduate reverend

470
00:27:11,000 --> 00:27:15,040
Speaker 1: or Raphael warnackt HBCU graduate. And then we have to

471
00:27:15,040 --> 00:27:21,120
Speaker 1: talk about the ultimate uh HBCU graduate about to make

472
00:27:21,280 --> 00:27:24,960
Speaker 1: history as the Vice President elect, Kambala Harris, who was

473
00:27:25,000 --> 00:27:27,720
Speaker 1: also a member of the Serrity A k A. S.

474
00:27:28,400 --> 00:27:32,800
Speaker 1: Talk about the impact of her being the Vice President

475
00:27:32,960 --> 00:27:36,680
Speaker 1: of the United States, being a graduate of HBCU, being

476
00:27:36,720 --> 00:27:39,560
Speaker 1: a graduate of Howard University, and a prograduate who talks

477
00:27:39,600 --> 00:27:43,119
Speaker 1: somebody who communicates it brings it up. Way before she

478
00:27:43,200 --> 00:27:47,080
Speaker 1: was elected, she's always hun had probably being a graduate

479
00:27:47,119 --> 00:27:52,480
Speaker 1: Howard University. What impact has that had on your brand? Well,

480
00:27:52,560 --> 00:27:55,480
Speaker 1: first and foremost, we are so proud of the p

481
00:27:55,640 --> 00:27:59,679
Speaker 1: elect Kamala Harris, and um, it's just been such a

482
00:28:00,040 --> 00:28:05,240
Speaker 1: pleasure to be this close to her transition from candidates

483
00:28:05,560 --> 00:28:10,640
Speaker 1: to VP elect on a national ticket to now just

484
00:28:10,840 --> 00:28:15,080
Speaker 1: days away from becoming the Vice President, the first black woman,

485
00:28:15,760 --> 00:28:20,080
Speaker 1: first African, well, first black first woman to send to

486
00:28:20,160 --> 00:28:23,960
Speaker 1: that role. And um, it's been amazing. It's been amazing

487
00:28:24,000 --> 00:28:27,560
Speaker 1: the amount of media attention and interest in Howard because

488
00:28:27,560 --> 00:28:30,040
Speaker 1: of the fact that you UM is an alum, a

489
00:28:30,119 --> 00:28:34,160
Speaker 1: very proud alum of our institution UM, as well as

490
00:28:34,400 --> 00:28:36,840
Speaker 1: what it's meaning to the students. I'm particularly in a

491
00:28:36,920 --> 00:28:41,440
Speaker 1: time like as it was, being virtual and and being

492
00:28:41,480 --> 00:28:44,640
Speaker 1: able to turn on television and see someone that looks

493
00:28:44,680 --> 00:28:47,959
Speaker 1: like you in such an impact for role. And like

494
00:28:48,040 --> 00:28:51,280
Speaker 1: she has said herself, she won't be the last person

495
00:28:51,320 --> 00:28:54,880
Speaker 1: to have that opportunity UM. But before her, there were

496
00:28:54,920 --> 00:28:57,960
Speaker 1: so many people who paved the way through going to

497
00:28:58,080 --> 00:29:01,600
Speaker 1: Howard University, like a third of Marshal and so many

498
00:29:01,720 --> 00:29:05,880
Speaker 1: other elected officials who have transcended through Howard to go

499
00:29:05,960 --> 00:29:09,120
Speaker 1: into the political arena UM. And we're big in the

500
00:29:09,200 --> 00:29:12,320
Speaker 1: arts as well, we're big in the sciences. And while

501
00:29:12,360 --> 00:29:15,520
Speaker 1: you may not end up knowing every single name, having

502
00:29:15,560 --> 00:29:20,000
Speaker 1: her name out there demonstrates the power of an HBCU education,

503
00:29:20,520 --> 00:29:22,600
Speaker 1: So that I hope that we will be able to

504
00:29:23,320 --> 00:29:26,120
Speaker 1: uh in for good this conversation about what can an

505
00:29:26,200 --> 00:29:29,680
Speaker 1: HBCU degree do for you? Because we've been doing the

506
00:29:29,720 --> 00:29:33,959
Speaker 1: walk people like myself quietly for years to come, and

507
00:29:34,040 --> 00:29:37,040
Speaker 1: now she's doing it in a way publicly and visibly

508
00:29:37,440 --> 00:29:41,760
Speaker 1: that everybody can relate to. Wow, I'm so glad you

509
00:29:41,760 --> 00:29:44,280
Speaker 1: took the time. In Carminal the show before we leave,

510
00:29:44,400 --> 00:29:47,280
Speaker 1: I talked a little bit about PR. People want to

511
00:29:47,320 --> 00:29:52,040
Speaker 1: be an APR field It sounds so easy. It's about relationships.

512
00:29:52,080 --> 00:29:55,680
Speaker 1: As you spoke earlier, your opportunities were fueled by the

513
00:29:55,720 --> 00:29:59,040
Speaker 1: relationship that you created. Uh, what is your career advice

514
00:29:59,080 --> 00:30:01,480
Speaker 1: for aspiring your professionals that we want to go into

515
00:30:01,480 --> 00:30:07,080
Speaker 1: public relations? Well, I would definitely suggest that you take

516
00:30:07,120 --> 00:30:11,160
Speaker 1: the time to intern throughout your college of a career

517
00:30:11,200 --> 00:30:14,880
Speaker 1: and experience. UM. It was definitely something that was instilled

518
00:30:14,920 --> 00:30:17,840
Speaker 1: in us at Familues j School that it was important

519
00:30:17,880 --> 00:30:20,840
Speaker 1: to intern. But not only for you to have that

520
00:30:20,960 --> 00:30:23,280
Speaker 1: on your resume to check it off, but also for

521
00:30:23,320 --> 00:30:26,600
Speaker 1: you to get an opportunity to experience a variety of

522
00:30:26,640 --> 00:30:30,120
Speaker 1: different companies of organizations to see what's a good fit

523
00:30:30,200 --> 00:30:32,040
Speaker 1: for yourself. You don't want to end up being at

524
00:30:32,080 --> 00:30:34,640
Speaker 1: your senior year and that's the first time you're going

525
00:30:34,760 --> 00:30:37,960
Speaker 1: someplace to intern. If you can intern in the middle

526
00:30:38,000 --> 00:30:41,640
Speaker 1: of the fall and spring semesters, definitely take the time

527
00:30:41,680 --> 00:30:44,880
Speaker 1: to intern over the summer. And these days, a lot

528
00:30:44,920 --> 00:30:48,880
Speaker 1: more internships are end up being paid opportunities than there

529
00:30:48,880 --> 00:30:51,120
Speaker 1: were years ago when I was in school, so definitely

530
00:30:51,200 --> 00:30:53,600
Speaker 1: take advantage of that. And then I would just also

531
00:30:53,720 --> 00:30:57,000
Speaker 1: encourage you to follow your dreams and understand that the

532
00:30:57,080 --> 00:31:00,760
Speaker 1: path from entry level to vice president or president is

533
00:31:00,800 --> 00:31:03,200
Speaker 1: not always going to be a straight path. But it

534
00:31:03,240 --> 00:31:05,840
Speaker 1: doesn't mean that it's something that you can accomplish. They're

535
00:31:05,880 --> 00:31:08,520
Speaker 1: going to be challenges along the way. They're going to

536
00:31:08,560 --> 00:31:12,040
Speaker 1: be tests that are going to happen in obstacles that's

537
00:31:12,080 --> 00:31:15,000
Speaker 1: coming in your way. But every test is an opportunity

538
00:31:15,160 --> 00:31:18,320
Speaker 1: for a testimony, So just put your all into it,

539
00:31:18,720 --> 00:31:21,120
Speaker 1: move forward, and eventually you don't have a story to

540
00:31:21,160 --> 00:31:24,280
Speaker 1: tell about how you succeeded. Awesome. I want to thank

541
00:31:24,280 --> 00:31:26,680
Speaker 1: you for coming on money making conversations. Uh, I know

542
00:31:26,840 --> 00:31:29,800
Speaker 1: that you are a star behind the scenes. I hope

543
00:31:29,960 --> 00:31:32,560
Speaker 1: they put too much pressure with my courses. But you

544
00:31:32,840 --> 00:31:34,880
Speaker 1: tell a great story and you take a great tell

545
00:31:34,920 --> 00:31:37,760
Speaker 1: a great HBCU story. And my whole thing is about

546
00:31:37,840 --> 00:31:40,640
Speaker 1: pulling those diamonds. And you already diamond. You are a

547
00:31:40,800 --> 00:31:46,160
Speaker 1: person that arrested recognized success story and millennial awards. You're

548
00:31:46,160 --> 00:31:48,880
Speaker 1: looking like you it'd be a champion back the super

549
00:31:48,920 --> 00:31:51,240
Speaker 1: Bowl champion in your Cabinet. Thank you for coming on

550
00:31:51,240 --> 00:31:54,320
Speaker 1: Money Making Conversations a lot to Thomas, thank you so

551
00:31:54,400 --> 00:31:57,040
Speaker 1: much for having me. I appreciate it. If you want

552
00:31:57,040 --> 00:31:59,560
Speaker 1: to hear more interviews on money making conversations, please go

553
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Speaker 1: to Money and Conversation dot com. I'm with Sean McDonald.

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