1 00:00:00,040 --> 00:00:09,840 Speaker 1: Bloomberg Audio Studios, podcasts, radio News. This is the Business 2 00:00:09,880 --> 00:00:10,640 Speaker 1: of Sports. 3 00:00:10,680 --> 00:00:14,040 Speaker 2: Sports are the greatest unscripted show owner. 4 00:00:14,000 --> 00:00:16,159 Speaker 3: The next generation of players who really grew up with 5 00:00:16,239 --> 00:00:17,560 Speaker 3: tech and believe in tech. 6 00:00:17,640 --> 00:00:19,959 Speaker 2: Your face is your ticket, your face is your wallet, 7 00:00:20,040 --> 00:00:22,280 Speaker 2: your face is your access to a club. These are 8 00:00:22,320 --> 00:00:25,600 Speaker 2: such iconic and important buildings for businesses. 9 00:00:25,760 --> 00:00:28,280 Speaker 4: For fans, COVID was one of the best things that 10 00:00:28,320 --> 00:00:29,159 Speaker 4: ever happened to go. 11 00:00:29,440 --> 00:00:31,520 Speaker 5: The NFL is a bulletproof business. 12 00:00:31,640 --> 00:00:34,280 Speaker 6: Racing is unique because there is absolutely no reason why 13 00:00:34,320 --> 00:00:35,559 Speaker 6: we can't compete with the guys. 14 00:00:35,440 --> 00:00:36,400 Speaker 5: Wall It's pro pickleball? 15 00:00:36,440 --> 00:00:39,120 Speaker 3: Real Are people really going to tune into this if you're. 16 00:00:38,960 --> 00:00:41,519 Speaker 6: Playing moneyball with a huge bag of money and you're 17 00:00:41,600 --> 00:00:42,760 Speaker 6: going to be really, really good. 18 00:00:42,840 --> 00:00:46,000 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 19 00:00:47,560 --> 00:00:50,680 Speaker 5: This is the Bloomberg Business of Sports, where we explore 20 00:00:50,720 --> 00:00:52,720 Speaker 5: the big money issues in the world of sports. I'm 21 00:00:52,720 --> 00:00:53,600 Speaker 5: Michael Barr. 22 00:00:53,400 --> 00:00:55,760 Speaker 2: And I've been Asaprodemo Damian zas hour. 23 00:00:55,880 --> 00:00:58,280 Speaker 5: He is off this week, He'll be back though. Coming 24 00:00:58,360 --> 00:01:01,319 Speaker 5: up today, the legendary brand Den Steinier on his new 25 00:01:01,360 --> 00:01:03,960 Speaker 5: partnership that will let fans on a piece of the 26 00:01:04,080 --> 00:01:07,480 Speaker 5: soon to be demolished Buffalo Bills stadium. 27 00:01:07,000 --> 00:01:09,600 Speaker 7: And one of the original members of the US women's 28 00:01:09,680 --> 00:01:13,240 Speaker 7: national team. Michelle Acres and Lauren Gentile on bringing the 29 00:01:13,240 --> 00:01:16,040 Speaker 7: stories that make women's sports special to life. 30 00:01:16,120 --> 00:01:18,440 Speaker 5: That is straight ahead on the Bloomberg Business of Sports. 31 00:01:18,440 --> 00:01:21,399 Speaker 5: But first, let's look at some of the top stories 32 00:01:21,440 --> 00:01:24,320 Speaker 5: of the week, Beginning with the Kansas City Chiefs. 33 00:01:24,640 --> 00:01:27,000 Speaker 7: The NFL team announced the plan to move across the 34 00:01:27,000 --> 00:01:30,840 Speaker 7: Missouri border to Kansas after lawmakers approved a finance package 35 00:01:30,920 --> 00:01:31,760 Speaker 7: for a new stadium. 36 00:01:31,800 --> 00:01:36,080 Speaker 5: Bloomberg News municipal finance reporter Maxwell Adler joins US Now 37 00:01:36,240 --> 00:01:38,080 Speaker 5: to discuss the financing plan. 38 00:01:38,319 --> 00:01:38,720 Speaker 3: Max. 39 00:01:39,200 --> 00:01:41,080 Speaker 5: Welcome to the Bloomberg Business of Sports. 40 00:01:41,319 --> 00:01:42,200 Speaker 4: Thank you for having me. 41 00:01:42,480 --> 00:01:44,360 Speaker 5: This caught me off guard. I'm just gonna be blunt. 42 00:01:44,440 --> 00:01:47,400 Speaker 5: It's like, I mean, I knew about the situation with 43 00:01:47,600 --> 00:01:51,120 Speaker 5: the Cleveland Browns, I knew about the situation that was 44 00:01:51,160 --> 00:01:54,760 Speaker 5: coming up with where Buffalo Bills, where they played in Chicago, 45 00:01:54,840 --> 00:01:57,880 Speaker 5: and all this stuff. This came out of left field. 46 00:01:58,360 --> 00:02:03,120 Speaker 5: It take us more about, well, why the Chiefs are 47 00:02:03,200 --> 00:02:05,240 Speaker 5: now going to move to Kansas. 48 00:02:05,680 --> 00:02:09,560 Speaker 6: Well, surely some of the non football fans were also 49 00:02:09,760 --> 00:02:12,440 Speaker 6: very surprised by this because they were confused that the 50 00:02:12,520 --> 00:02:22,679 Speaker 6: Kansas City Chiefs didn't already play in Kansas, But yeah, 51 00:02:22,680 --> 00:02:25,760 Speaker 6: the Kansas City Chiefs are moving across state lines from 52 00:02:25,840 --> 00:02:29,120 Speaker 6: Missouri to Kansas. This will be the second NFL team 53 00:02:29,160 --> 00:02:31,560 Speaker 6: in the last decade or so to move out of 54 00:02:31,600 --> 00:02:34,400 Speaker 6: the state of Missouri, because the Saint Louis Rams went 55 00:02:34,480 --> 00:02:39,000 Speaker 6: back to their original home in Los Angeles, and now 56 00:02:39,320 --> 00:02:42,880 Speaker 6: the Chiefs are going to Kansas because essentially Kansas gave 57 00:02:42,919 --> 00:02:45,560 Speaker 6: them more public money than Missouri was willing to offer them. 58 00:02:45,919 --> 00:02:51,120 Speaker 6: In Kansas City, recently they voted down a extension of 59 00:02:51,120 --> 00:02:54,079 Speaker 6: the sales tax that would have funded a new stadium 60 00:02:54,160 --> 00:02:58,119 Speaker 6: or a renovation of Arrowhead Stadium, and that ultimately led 61 00:02:58,160 --> 00:03:01,440 Speaker 6: to the county executive being recalled there. So it was 62 00:03:01,480 --> 00:03:05,919 Speaker 6: obviously a very politically fraught situation. Simultaneously, the voters in 63 00:03:05,960 --> 00:03:09,160 Speaker 6: Missouri in Kansas City were saying, we don't want to 64 00:03:09,160 --> 00:03:13,519 Speaker 6: be publicly funding all of these sports stadiums. But then 65 00:03:13,720 --> 00:03:17,480 Speaker 6: that gave an opening to lawmakers in Kansas who came 66 00:03:17,560 --> 00:03:22,080 Speaker 6: through with a three with a huge public subcity to 67 00:03:22,120 --> 00:03:26,840 Speaker 6: fund a three billion dollar stadium in the Kansas City, 68 00:03:26,919 --> 00:03:28,600 Speaker 6: Kansas part of the city. 69 00:03:29,040 --> 00:03:31,000 Speaker 7: It's really interesting Max that you've said that, you know 70 00:03:31,080 --> 00:03:34,080 Speaker 7: that Missouri voters they didn't want to be public funding 71 00:03:34,120 --> 00:03:37,920 Speaker 7: a stadium. But now that it's leaving and they're going 72 00:03:37,960 --> 00:03:41,720 Speaker 7: to Kansas, how is the temperament there by residents? You know, 73 00:03:42,080 --> 00:03:44,960 Speaker 7: are they actually regretting that decision? Do you think, like 74 00:03:45,000 --> 00:03:47,480 Speaker 7: how contentious was this fight between Missouri and Kansas? 75 00:03:47,520 --> 00:03:49,640 Speaker 6: Also, I want to know, so there seems to be 76 00:03:49,800 --> 00:03:52,480 Speaker 6: just spending fatigue when it comes down to publicly funded 77 00:03:52,480 --> 00:03:56,240 Speaker 6: stadiums across the country. Voters in Tempe recently voted down 78 00:03:57,320 --> 00:04:02,800 Speaker 6: a publicly funded Stadiumckage. They're just voters aren't willing to 79 00:04:02,800 --> 00:04:06,800 Speaker 6: be giving billionaires this much money. Simultaneously, there was a 80 00:04:06,800 --> 00:04:10,840 Speaker 6: big backlash, especially from Chiefs fans. You know, like they've 81 00:04:10,840 --> 00:04:13,760 Speaker 6: been playing in Arrowhead Stadium for nearly fifty years at 82 00:04:13,800 --> 00:04:17,200 Speaker 6: this point. It's one of the historic stadiums in the NFL. 83 00:04:17,560 --> 00:04:19,600 Speaker 6: They'll tell you that it's the loudest stadium in the 84 00:04:19,720 --> 00:04:22,599 Speaker 6: entire league. So people are upset to leave that behind. 85 00:04:22,640 --> 00:04:25,120 Speaker 6: There's a lot of history there and there's a big 86 00:04:25,160 --> 00:04:28,520 Speaker 6: attachment to the Chiefs in Missouri. Granted they are only 87 00:04:28,520 --> 00:04:31,000 Speaker 6: going to be moving a couple of miles across state lines. 88 00:04:31,200 --> 00:04:33,240 Speaker 6: It's not like they're going to a new media market. 89 00:04:33,480 --> 00:04:35,279 Speaker 6: It's not like fans are going to be having to 90 00:04:35,320 --> 00:04:39,440 Speaker 6: travel significantly further distances to get to the new stadium. Still, 91 00:04:39,680 --> 00:04:42,560 Speaker 6: there was a strong emotional attachment to the Chiefs and 92 00:04:42,640 --> 00:04:44,600 Speaker 6: people are mad that there's going to be change. 93 00:04:45,360 --> 00:04:48,400 Speaker 5: The interesting thing about this, if this all goes through, 94 00:04:48,440 --> 00:04:51,640 Speaker 5: which it looks like it will, as they had they not. 95 00:04:51,720 --> 00:04:53,120 Speaker 5: By the way, the Chiefs are not going to change 96 00:04:53,120 --> 00:04:54,960 Speaker 5: the name. It will be the Kansas City Chiefs. They're 97 00:04:55,000 --> 00:04:57,960 Speaker 5: just going to the Kansas City, Kansas area part of it. 98 00:04:58,160 --> 00:05:03,240 Speaker 5: But what's interesting about the is also in Kansas City, Kansas, 99 00:05:03,560 --> 00:05:06,799 Speaker 5: there's a big NASCAR track, So all of a sudden, 100 00:05:07,520 --> 00:05:12,000 Speaker 5: after several years, Kansas City, Kansas is like, heck, yeah, 101 00:05:12,160 --> 00:05:16,640 Speaker 5: we're in play. Talk more about that and what this 102 00:05:16,760 --> 00:05:18,599 Speaker 5: means now for Kansas City, Kansas. 103 00:05:19,680 --> 00:05:22,640 Speaker 6: Not only is the Kansas Motor Speedway right there, but 104 00:05:22,720 --> 00:05:26,719 Speaker 6: also the hometown of Kansas City's MLS team is going 105 00:05:26,760 --> 00:05:28,720 Speaker 6: to be right in the same vicinity of the new 106 00:05:28,800 --> 00:05:32,280 Speaker 6: chief Stadium, so that's going to be a little hotbed 107 00:05:32,440 --> 00:05:35,200 Speaker 6: of sports over there. Additionally, the Chiefs are going to 108 00:05:35,200 --> 00:05:38,880 Speaker 6: be moving their headquarters and their training facilities a little 109 00:05:38,880 --> 00:05:41,520 Speaker 6: bit south of where the new stadium will be in 110 00:05:41,560 --> 00:05:45,960 Speaker 6: the city of Olaf, So there's a lot of interesting 111 00:05:46,000 --> 00:05:49,719 Speaker 6: sports development happening on that side of the Kansas City border. 112 00:05:50,680 --> 00:05:52,560 Speaker 7: One of the things that you just mentioned is obviously 113 00:05:52,600 --> 00:05:56,840 Speaker 7: the training facility, and in your report you mentioned that 114 00:05:57,040 --> 00:05:59,320 Speaker 7: the governor, Governor Kelly had said that there's going to 115 00:05:59,360 --> 00:06:04,240 Speaker 7: be mixed you entertainment districts around both the stadium and 116 00:06:04,360 --> 00:06:06,440 Speaker 7: the training facility, and this is something we see with 117 00:06:06,480 --> 00:06:08,680 Speaker 7: stadiums quite a lot. Obviously they want to get them 118 00:06:08,680 --> 00:06:11,000 Speaker 7: the most out of before and after games, but not 119 00:06:11,080 --> 00:06:14,960 Speaker 7: typically with training facilities, and typically teams want them to 120 00:06:14,960 --> 00:06:16,760 Speaker 7: be on their own so they're not really bothered on 121 00:06:16,800 --> 00:06:19,159 Speaker 7: off days and you know, non game days by fans 122 00:06:19,160 --> 00:06:21,120 Speaker 7: and things like that. Why do you think that the 123 00:06:21,200 --> 00:06:24,279 Speaker 7: Chiefs said yes to this. Was it a contingency on 124 00:06:24,320 --> 00:06:25,760 Speaker 7: getting more public money? Do you think? 125 00:06:26,080 --> 00:06:26,440 Speaker 3: I don't know. 126 00:06:26,480 --> 00:06:28,960 Speaker 6: I think it might be just another way to monetize 127 00:06:29,080 --> 00:06:31,240 Speaker 6: a different aspect of their business. Like we see the 128 00:06:31,320 --> 00:06:35,680 Speaker 6: Dallas Cowboys in Frisco, Texas have a really thriving training facility. 129 00:06:35,960 --> 00:06:40,320 Speaker 6: They have fans come down every training season and it's 130 00:06:40,360 --> 00:06:43,200 Speaker 6: a big part of that community down there. I think 131 00:06:43,200 --> 00:06:46,640 Speaker 6: that they're hoping to monetize this. We also saw that 132 00:06:46,800 --> 00:06:49,880 Speaker 6: David Tepper with the Carolina Panthers was trying to get 133 00:06:49,880 --> 00:06:54,520 Speaker 6: a similar facility built in South Carolina, and he also 134 00:06:54,600 --> 00:06:57,919 Speaker 6: thought that that would be another strong revenue stream for 135 00:06:58,000 --> 00:07:00,440 Speaker 6: the team. So it seems like a lot of owners 136 00:07:00,480 --> 00:07:05,599 Speaker 6: are trying to develop around these training facilities and bring 137 00:07:05,640 --> 00:07:07,279 Speaker 6: a lot of economic activity there. 138 00:07:07,560 --> 00:07:08,640 Speaker 4: And in terms of just. 139 00:07:08,680 --> 00:07:12,080 Speaker 6: Like around where the stadium will be, you guys know, 140 00:07:12,240 --> 00:07:15,960 Speaker 6: like every single owner right now is trying to develop 141 00:07:16,080 --> 00:07:19,040 Speaker 6: commercial entertainment districts around their stadiums. 142 00:07:19,520 --> 00:07:21,560 Speaker 4: Robert Craft of the New England. 143 00:07:21,240 --> 00:07:23,560 Speaker 6: Patriots was one of the first owners to really understand 144 00:07:23,600 --> 00:07:26,080 Speaker 6: this that a huge portion of the value of your 145 00:07:26,080 --> 00:07:28,800 Speaker 6: team comes with the real estate that surrounds the stadium, 146 00:07:29,240 --> 00:07:33,280 Speaker 6: and he developed in Foxborough a big retail and entertainment 147 00:07:33,280 --> 00:07:37,520 Speaker 6: district surrounding their stadium there. And now just about every 148 00:07:37,560 --> 00:07:40,800 Speaker 6: single new stadium development, whether it be a soccer stadium, 149 00:07:40,920 --> 00:07:45,320 Speaker 6: baseball stadium, football stadium, they're all looking to monetize and 150 00:07:45,440 --> 00:07:49,760 Speaker 6: own the land surrounding their stadiums. Like also in Chicago 151 00:07:49,880 --> 00:07:55,800 Speaker 6: right now, Wriggle, Wrigleyville surrounding Wrigley Field, is this thriving bar, 152 00:07:55,920 --> 00:07:57,840 Speaker 6: scene and entertainment district right. 153 00:07:57,760 --> 00:08:02,040 Speaker 5: Now now, I said, it looks like it's going to happen. 154 00:08:02,120 --> 00:08:05,960 Speaker 5: There's still some hope. Missouri is hoping that they're going 155 00:08:06,000 --> 00:08:08,720 Speaker 5: to keep the team because they're proposing a quarter of 156 00:08:08,760 --> 00:08:12,480 Speaker 5: a cent sales tax to help finance renovations for their 157 00:08:12,480 --> 00:08:16,200 Speaker 5: current stadium. What are the odds of that flying? And 158 00:08:16,320 --> 00:08:18,600 Speaker 5: the chief said, Okay, we'll just say. 159 00:08:20,040 --> 00:08:20,560 Speaker 4: I don't know. 160 00:08:21,480 --> 00:08:24,360 Speaker 6: A big part of the poll of Kansas is that 161 00:08:24,360 --> 00:08:27,880 Speaker 6: they'll be able to build a dome stadium at the 162 00:08:27,920 --> 00:08:31,400 Speaker 6: new facility near the Kansas Motor Speedway, and that will 163 00:08:31,400 --> 00:08:33,720 Speaker 6: be able to attract a Super Bowl, whereas if they 164 00:08:33,760 --> 00:08:36,600 Speaker 6: renovated Arrowhead, they likely wouldn't be able to put a 165 00:08:36,640 --> 00:08:38,800 Speaker 6: dome over it and they wouldn't be able. 166 00:08:38,640 --> 00:08:39,480 Speaker 4: To host a super Bowl. 167 00:08:39,760 --> 00:08:43,160 Speaker 6: Also, in April of twenty twenty four, I was mentioning 168 00:08:43,200 --> 00:08:46,800 Speaker 6: before voters in Kansas City rejected a three eighth cent 169 00:08:46,880 --> 00:08:50,800 Speaker 6: sales tax, and that was rejected by a vote of 170 00:08:50,840 --> 00:08:54,360 Speaker 6: about fifty eight to forty two percent. So granted, this 171 00:08:54,440 --> 00:08:57,160 Speaker 6: is a little bit less of sales tax, revenue that 172 00:08:57,200 --> 00:09:00,000 Speaker 6: would be going towards a stadium in Kansas City, Missouri, 173 00:09:00,720 --> 00:09:04,680 Speaker 6: but voters recently rejected a similar proposal, so I just 174 00:09:04,880 --> 00:09:08,600 Speaker 6: don't know how likely it'll be that that actually passes. 175 00:09:09,720 --> 00:09:13,680 Speaker 7: It's interesting because the NWSL seems that they might be 176 00:09:13,760 --> 00:09:14,640 Speaker 7: the only team. 177 00:09:14,800 --> 00:09:17,080 Speaker 2: Are they the only team left in Kansas City, Missouri? 178 00:09:17,120 --> 00:09:19,440 Speaker 7: The Kansas City Current now has their own stadium right 179 00:09:19,520 --> 00:09:22,400 Speaker 7: right on the river side that was privately funded by 180 00:09:22,400 --> 00:09:25,440 Speaker 7: the owners, So is that the only way anything is 181 00:09:25,440 --> 00:09:27,240 Speaker 7: going to be able to stay in Missouri's if it's 182 00:09:27,280 --> 00:09:28,560 Speaker 7: privately funded by the owners. 183 00:09:29,679 --> 00:09:32,640 Speaker 4: Most likely, I don't know if that's the only way. 184 00:09:33,640 --> 00:09:33,840 Speaker 3: You know. 185 00:09:33,920 --> 00:09:36,920 Speaker 6: They might be hungry for some sports development at this point, 186 00:09:37,600 --> 00:09:41,200 Speaker 6: and I believe they still have a basketball and hockey 187 00:09:41,240 --> 00:09:44,160 Speaker 6: arena that gets used for the NCAA tournament and the 188 00:09:44,240 --> 00:09:47,240 Speaker 6: Kansas Jayhawks play there. I remember the Big Twelve tournament 189 00:09:47,720 --> 00:09:52,200 Speaker 6: used to be held there. But in the near term 190 00:09:52,360 --> 00:09:56,280 Speaker 6: I don't see any big sports developments happening in Kansas City, Missouri. 191 00:09:56,720 --> 00:09:58,760 Speaker 5: Let's put it this way. The Chiefs have had a 192 00:09:58,840 --> 00:10:03,479 Speaker 5: rough season in the playoffs. They lost their star quarterback 193 00:10:03,559 --> 00:10:08,680 Speaker 5: Patrick Mahomes for the season, and now the fans get 194 00:10:08,720 --> 00:10:11,840 Speaker 5: this news. Can you tell us more how the fans 195 00:10:11,880 --> 00:10:13,079 Speaker 5: have reacted to all of this. 196 00:10:14,280 --> 00:10:16,920 Speaker 6: The Chiefs fans are so accustomed to winning. I think 197 00:10:16,960 --> 00:10:19,920 Speaker 6: that over the last six Super Bowls, they've been in 198 00:10:20,000 --> 00:10:23,800 Speaker 6: five of them. They've won three Super Bowls since twenty twenty. 199 00:10:24,320 --> 00:10:28,120 Speaker 6: This is a very successful franchise as of late, and 200 00:10:28,160 --> 00:10:31,400 Speaker 6: this season was a big bummer for their fans. I 201 00:10:31,440 --> 00:10:34,480 Speaker 6: actually saw an interesting tweet. They had a super fan 202 00:10:34,880 --> 00:10:38,199 Speaker 6: who was called the Chiefs Aholic who recently went to jail. 203 00:10:38,559 --> 00:10:40,800 Speaker 6: And since he went to jail, the team has just 204 00:10:40,880 --> 00:10:42,760 Speaker 6: been on a tremendous downturn. 205 00:10:43,200 --> 00:10:43,360 Speaker 5: You know. 206 00:10:43,480 --> 00:10:46,480 Speaker 6: Now Patrick Mahomes has an injury, He's going to be 207 00:10:46,480 --> 00:10:49,760 Speaker 6: out for some time. Even their backup quarterback, Gardner Minshew 208 00:10:50,080 --> 00:10:52,920 Speaker 6: is going to be out for the rest of the season. 209 00:10:53,480 --> 00:10:56,360 Speaker 6: So Chiefs fans are just not in a good place 210 00:10:56,440 --> 00:10:59,360 Speaker 6: right now. These guys, like I said, are so accustomed 211 00:10:59,400 --> 00:11:01,520 Speaker 6: to winning at this point, and it's never easy for 212 00:11:01,559 --> 00:11:04,120 Speaker 6: a franchise like that. I'm from New York, you know, 213 00:11:04,240 --> 00:11:08,200 Speaker 6: and the Yankees are twenty seven World championships. Anytime that 214 00:11:08,200 --> 00:11:11,400 Speaker 6: they have a bad season, it's they're getting killed in 215 00:11:11,600 --> 00:11:15,000 Speaker 6: the local New York press, and a similar thing is 216 00:11:15,000 --> 00:11:16,520 Speaker 6: happening right now in Kansas City. 217 00:11:16,960 --> 00:11:18,160 Speaker 4: You know, these guys. 218 00:11:17,920 --> 00:11:22,000 Speaker 6: Are the best franchise in the NFL over the last decade, 219 00:11:22,080 --> 00:11:25,040 Speaker 6: and people still suspect that they'll be good going forward 220 00:11:25,120 --> 00:11:27,920 Speaker 6: because any team that has Patrick Mahomes is likely to 221 00:11:27,960 --> 00:11:28,800 Speaker 6: make the playoffs. 222 00:11:28,840 --> 00:11:31,520 Speaker 4: But they are not happy right now. 223 00:11:31,640 --> 00:11:34,200 Speaker 6: There's been a lot of change over the last week, 224 00:11:34,640 --> 00:11:37,600 Speaker 6: and the lack of success on the football field is not. 225 00:11:37,559 --> 00:11:41,040 Speaker 7: Helping because I think sometimes franchises like that need a 226 00:11:41,080 --> 00:11:43,160 Speaker 7: little bit of a downtick. I mean, everyone else I 227 00:11:43,200 --> 00:11:46,640 Speaker 7: can outside of I think Chiefs Kingdom is getting a 228 00:11:46,640 --> 00:11:49,120 Speaker 7: little fatigued of seeing them win, and then, you know, 229 00:11:49,559 --> 00:11:52,160 Speaker 7: people like to root for an underdog, a comeback story. 230 00:11:52,240 --> 00:11:55,439 Speaker 7: I'd like to see Patrick Mahomes come back healthy, you know, eventually, but. 231 00:11:56,880 --> 00:12:01,480 Speaker 5: Still going to the GameSpot popped in my head. Sorry, 232 00:12:01,679 --> 00:12:03,400 Speaker 5: go ahead, Oh. 233 00:12:03,280 --> 00:12:05,199 Speaker 4: I wish I had the answer for you on that one. 234 00:12:05,280 --> 00:12:08,200 Speaker 2: I actually haven't seen her too much being shown. 235 00:12:08,400 --> 00:12:09,920 Speaker 7: Maybe that was a little fatigue as well, but I'm 236 00:12:09,960 --> 00:12:12,120 Speaker 7: sure she's still you know, she's still supporting her man. 237 00:12:12,200 --> 00:12:13,959 Speaker 2: I would assume, you know. 238 00:12:13,920 --> 00:12:16,400 Speaker 6: What, he's on my fantasy team and he had a 239 00:12:16,559 --> 00:12:19,280 Speaker 6: very bad week last week and we caught one pass 240 00:12:19,360 --> 00:12:22,439 Speaker 6: for six yards. Luckily, my team ended up making the 241 00:12:22,440 --> 00:12:25,720 Speaker 6: Fantasy Football finals. So all is forgiven on Travis Kelsey's party, 242 00:12:25,760 --> 00:12:29,439 Speaker 6: but that might have been the reason. If Teller wasn't there, 243 00:12:29,440 --> 00:12:31,040 Speaker 6: that might have been one of the reasons for his 244 00:12:31,080 --> 00:12:31,800 Speaker 6: poor performance. 245 00:12:32,640 --> 00:12:36,520 Speaker 5: Max. We are honored because you always drop knowledge on us, 246 00:12:36,559 --> 00:12:40,760 Speaker 5: and again here we are read read the articles, folks 247 00:12:40,760 --> 00:12:43,560 Speaker 5: because Max has great stuff in there. 248 00:12:43,800 --> 00:12:45,000 Speaker 4: Thank you guys for having. 249 00:12:44,800 --> 00:12:48,280 Speaker 7: Me our Thanks to Bloomberg News Municipal finance reporter Max Adler. 250 00:12:48,000 --> 00:12:48,560 Speaker 2: For joining us. 251 00:12:48,679 --> 00:12:52,640 Speaker 5: Up next, we speak with sports member Billia Legend Brandon Steiner. 252 00:12:52,920 --> 00:12:55,440 Speaker 5: That is straight ahead on the Bloomberg Business of Sports 253 00:12:55,480 --> 00:12:59,000 Speaker 5: from my colleagues. Vanessa Pernomo, I'm Michael Barr. You are 254 00:12:59,120 --> 00:13:03,200 Speaker 5: listening to burg Business of Sports Bloomberg Radio around the world. 255 00:13:07,440 --> 00:13:11,440 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 256 00:13:12,960 --> 00:13:16,240 Speaker 5: This is the Bloomberg Business of Sports that we export 257 00:13:16,320 --> 00:13:18,280 Speaker 5: big money issues in the world of sports. 258 00:13:18,320 --> 00:13:21,760 Speaker 7: I'm Michael Barn and I'm Vanessa Pernemo. Damien sass Hour 259 00:13:21,840 --> 00:13:24,440 Speaker 7: is off this week. The Buffalo Bills will have a 260 00:13:24,480 --> 00:13:27,280 Speaker 7: new home soon, but darhard fans could literally take a 261 00:13:27,320 --> 00:13:30,199 Speaker 7: piece of their current stadium home with them when it's demolished. 262 00:13:30,360 --> 00:13:34,360 Speaker 5: Oh shoot, it's a new initiative from sports memorabilia legend 263 00:13:34,440 --> 00:13:39,439 Speaker 5: and collectible exchange founder Brandon Steiner, and Brandon joins us 264 00:13:39,559 --> 00:13:44,440 Speaker 5: now to discuss it. Brandon, welcome to the Bloomberg Business 265 00:13:44,440 --> 00:13:45,199 Speaker 5: of Sports. 266 00:13:45,520 --> 00:13:47,920 Speaker 3: Well, thank you. It's great to be I love this building. 267 00:13:47,960 --> 00:13:51,680 Speaker 3: It never gets all coming here. And the food's good too. Yeah, 268 00:13:52,000 --> 00:13:54,600 Speaker 3: you guys do a great job. This is You've never 269 00:13:54,640 --> 00:13:57,600 Speaker 3: been up here. This is one of the cooler offices 270 00:13:57,800 --> 00:13:59,880 Speaker 3: on the planet, and I get the many of them. 271 00:14:00,200 --> 00:14:03,760 Speaker 2: It's it's very We're real lucky. It's a good time. 272 00:14:03,960 --> 00:14:06,160 Speaker 7: It's a good time, and especially if you forget lunch 273 00:14:06,240 --> 00:14:07,040 Speaker 7: and there's always food. 274 00:14:07,200 --> 00:14:09,000 Speaker 3: Yeah, food's big. 275 00:14:09,120 --> 00:14:15,200 Speaker 5: Anyway. You have written a lot of books and about 276 00:14:15,240 --> 00:14:20,840 Speaker 5: the industry, the business playbook Living on Purpose. Take us 277 00:14:20,880 --> 00:14:23,680 Speaker 5: through your journey about the books that you have written 278 00:14:23,960 --> 00:14:27,800 Speaker 5: and the insight that you have given, Brandon to all 279 00:14:27,840 --> 00:14:29,320 Speaker 5: of us there in the industry. 280 00:14:29,560 --> 00:14:32,280 Speaker 3: And my fourth book, The Ride Alongs. But you know, 281 00:14:32,440 --> 00:14:35,320 Speaker 3: first of I'm half a literate. I think it's important, 282 00:14:35,360 --> 00:14:38,160 Speaker 3: you know. I now, seriously, I ever really struggle with 283 00:14:38,200 --> 00:14:40,400 Speaker 3: reading and writing, so I have a ghostwriter that helps me. 284 00:14:40,480 --> 00:14:45,240 Speaker 3: These are my words. I usually will audio and then 285 00:14:45,280 --> 00:14:47,840 Speaker 3: give it to my writer. In two of my books, 286 00:14:47,840 --> 00:14:50,200 Speaker 3: it's my older brother who's not a sports fan, so 287 00:14:50,240 --> 00:14:52,400 Speaker 3: it really works out well. He's a lot smarter than me, 288 00:14:52,960 --> 00:14:55,760 Speaker 3: and he's a great writer, has always been a great writer, 289 00:14:55,920 --> 00:14:58,800 Speaker 3: so he's able to put it in perspectives. I don't 290 00:14:59,000 --> 00:15:01,000 Speaker 3: overdo it, and if somebody who was not a big 291 00:15:01,040 --> 00:15:03,080 Speaker 3: sports fan, they could read this book. But the books 292 00:15:03,120 --> 00:15:06,760 Speaker 3: is not a sports book. They're really about business entrepreneurship. 293 00:15:06,800 --> 00:15:09,600 Speaker 3: I've been a serial entrepreneur since I'm ten. I was 294 00:15:09,640 --> 00:15:12,640 Speaker 3: one of those kids who listened to his mother. I 295 00:15:12,720 --> 00:15:14,840 Speaker 3: tell people, listen to your mom. Who else is looking 296 00:15:14,840 --> 00:15:17,360 Speaker 3: out for you better than her? And she was really 297 00:15:17,400 --> 00:15:20,280 Speaker 3: really smart. I mean she had a business savvy that 298 00:15:20,400 --> 00:15:22,320 Speaker 3: was different for women in the sixties, which you know, 299 00:15:22,480 --> 00:15:25,000 Speaker 3: we know women were not business women in the sixties, 300 00:15:25,120 --> 00:15:27,440 Speaker 3: not many of them. And she didn't really give a 301 00:15:27,440 --> 00:15:29,880 Speaker 3: whot you know, she wanted no part of that. So 302 00:15:29,920 --> 00:15:32,560 Speaker 3: we had a really good business relationship, my mom and I, 303 00:15:32,600 --> 00:15:36,200 Speaker 3: particularly because I started working when I was ten, because 304 00:15:36,280 --> 00:15:38,200 Speaker 3: you know, my dad died when I was twelve, and 305 00:15:38,240 --> 00:15:40,640 Speaker 3: their divorced, went fourth, so going out to work was 306 00:15:41,480 --> 00:15:45,320 Speaker 3: at ten. You know, I was real man. So I've 307 00:15:45,400 --> 00:15:47,600 Speaker 3: learned a lot of stuff on the street. You know. 308 00:15:47,680 --> 00:15:50,440 Speaker 3: I got bought in two thousand by a fortune two 309 00:15:50,560 --> 00:15:53,640 Speaker 3: hundred company, Omniicom, so you know, I learned how to 310 00:15:53,640 --> 00:15:55,680 Speaker 3: work it on the corporate level, on a large level, 311 00:15:55,920 --> 00:15:57,960 Speaker 3: especially when I'm working with my athletes, trying to find 312 00:15:58,000 --> 00:16:00,920 Speaker 3: them corporate gigs. And it was something like there was 313 00:16:00,960 --> 00:16:04,200 Speaker 3: an add on. Really, I was just trying to figure 314 00:16:04,200 --> 00:16:06,040 Speaker 3: out to make more money on the corporate stuff I 315 00:16:06,080 --> 00:16:08,720 Speaker 3: was doing because the margins were small, and I was 316 00:16:08,760 --> 00:16:11,320 Speaker 3: always a collector, and I kind of thought that someone 317 00:16:11,400 --> 00:16:13,760 Speaker 3: needed to get in there and straighten things out. I 318 00:16:13,800 --> 00:16:15,680 Speaker 3: think when you're an entrepreneur, you have to have an 319 00:16:15,680 --> 00:16:18,360 Speaker 3: attitude that if first of all, you got to find 320 00:16:18,360 --> 00:16:21,480 Speaker 3: the white space, you know what no one else is doing, 321 00:16:21,640 --> 00:16:24,080 Speaker 3: or if you don't do it, no one else will, 322 00:16:24,080 --> 00:16:26,360 Speaker 3: and someone needs to go straighten and stuff out. And 323 00:16:26,400 --> 00:16:28,040 Speaker 3: that's how I felt in the nineties with a lot 324 00:16:28,040 --> 00:16:31,800 Speaker 3: of fraud doing autographs, I was booking thousands of appearances. 325 00:16:32,200 --> 00:16:35,400 Speaker 3: People know me for that, and to me, it all 326 00:16:35,440 --> 00:16:38,520 Speaker 3: came together. I took ten thousand dollars out of the bank. 327 00:16:39,160 --> 00:16:41,680 Speaker 3: I started Stegning with four then ten to start the 328 00:16:41,720 --> 00:16:45,640 Speaker 3: collectible company. And this new company, Collectible Exchange, is exactly 329 00:16:45,680 --> 00:16:48,800 Speaker 3: the same. Started very nimble. Even though I made millions 330 00:16:48,800 --> 00:16:51,200 Speaker 3: of dollars. I didn't start raising all kinds of money. 331 00:16:51,200 --> 00:16:54,400 Speaker 3: I tell people to stop doing that, get a proof 332 00:16:54,440 --> 00:16:58,800 Speaker 3: of concept. And I had an early indication. That indication, 333 00:16:59,080 --> 00:17:01,760 Speaker 3: like most of my best ideas early on, came from 334 00:17:01,760 --> 00:17:03,880 Speaker 3: my mom, and this one came from my wife, which 335 00:17:04,040 --> 00:17:06,040 Speaker 3: was we was sitting on the couch at about eleven 336 00:17:06,040 --> 00:17:09,240 Speaker 3: o'clock at night and I had about seven thousand collectibles 337 00:17:09,240 --> 00:17:12,600 Speaker 3: in my room, four thousand autograph trading cards on top 338 00:17:12,640 --> 00:17:14,439 Speaker 3: of the seven thousands, so it was a little daunting 339 00:17:14,480 --> 00:17:16,119 Speaker 3: in there, and she's like, what are you going to 340 00:17:16,160 --> 00:17:19,120 Speaker 3: do to all this stuff? You mean, if I die, 341 00:17:19,400 --> 00:17:24,600 Speaker 3: what should you do? And it was a good question, 342 00:17:25,400 --> 00:17:28,200 Speaker 3: and usually my wife, who's very bright, doesn't ask all 343 00:17:28,200 --> 00:17:30,399 Speaker 3: of good questions. And the answer was, you know, I 344 00:17:30,400 --> 00:17:33,240 Speaker 3: don't know. Well. I asked the kids if they wanted 345 00:17:33,240 --> 00:17:35,760 Speaker 3: and of course they didn't, and I realized that having 346 00:17:35,800 --> 00:17:39,320 Speaker 3: put out over forty million autographs, they didn't They didn't 347 00:17:39,359 --> 00:17:43,080 Speaker 3: want anything extuft my World series ring. They lived Signer, 348 00:17:43,240 --> 00:17:46,280 Speaker 3: They lived the millions of autographs, the signings, the players 349 00:17:46,280 --> 00:17:48,320 Speaker 3: at the house. It wasn't a big deal for them. 350 00:17:48,640 --> 00:17:50,800 Speaker 3: It was my ride, my party. They didn't want to 351 00:17:50,800 --> 00:17:53,960 Speaker 3: party party with it. And particularly my daughter said, Dad, 352 00:17:54,680 --> 00:17:56,080 Speaker 3: I don't want anything that ever happened to you, But 353 00:17:56,119 --> 00:17:58,040 Speaker 3: don't leave all that stuff for me. I don't want 354 00:17:58,040 --> 00:18:00,280 Speaker 3: to deal with. And you know, if you're out there 355 00:18:00,320 --> 00:18:03,160 Speaker 3: and you're listening and you have a parent that collects 356 00:18:03,400 --> 00:18:07,320 Speaker 3: extensively something, you know Steiner was a big force in 357 00:18:07,320 --> 00:18:10,359 Speaker 3: the industry that I built, and people know Steiner. My 358 00:18:10,440 --> 00:18:13,159 Speaker 3: kids had enough of it. But it raises a good question, 359 00:18:13,400 --> 00:18:15,159 Speaker 3: what do you do with it as you get older? 360 00:18:15,440 --> 00:18:18,000 Speaker 3: I realized that, well, first of all, seventy percent of 361 00:18:18,000 --> 00:18:20,600 Speaker 3: the wealth in this country is with people that are 362 00:18:20,640 --> 00:18:23,720 Speaker 3: over sixty. In the next ten years, more people will die, 363 00:18:23,760 --> 00:18:28,840 Speaker 3: probably than in the history of ever people dying, and 364 00:18:29,400 --> 00:18:32,719 Speaker 3: more people downsizing. People are living longer, but they're downsizing. 365 00:18:32,760 --> 00:18:35,040 Speaker 3: They're also you know, as I now turned sixty six, 366 00:18:35,359 --> 00:18:38,119 Speaker 3: you got to get your state in order. You're downsizing, 367 00:18:38,400 --> 00:18:40,840 Speaker 3: and I'm realizing people around me are passing and they 368 00:18:40,880 --> 00:18:43,000 Speaker 3: don't know what to do with this stuff. So I 369 00:18:43,040 --> 00:18:45,159 Speaker 3: came up with a system that really helps people. And 370 00:18:45,280 --> 00:18:47,160 Speaker 3: I've done well. I've made a lot of money, but 371 00:18:47,200 --> 00:18:51,120 Speaker 3: I've been very fortunate. And this new company, Collectile Exchange, 372 00:18:51,200 --> 00:18:54,320 Speaker 3: helps people that are sitting with thousands of cards. One 373 00:18:54,320 --> 00:18:56,280 Speaker 3: guy caught me that he had a million trading cards. 374 00:18:56,359 --> 00:18:58,399 Speaker 3: Oh wow, they required you don't know what to do 375 00:18:58,400 --> 00:19:01,840 Speaker 3: with them? Yeah, sot in a company called hobby Scan, 376 00:19:02,119 --> 00:19:04,639 Speaker 3: so you could take your cards literally thousands in an 377 00:19:04,680 --> 00:19:07,000 Speaker 3: hour to figure out what you have and what they're worth. 378 00:19:07,560 --> 00:19:10,320 Speaker 3: Amazing app. Just get the app. And then also when 379 00:19:10,320 --> 00:19:13,720 Speaker 3: you get give me your stuff, we vaulted. We make 380 00:19:13,720 --> 00:19:16,919 Speaker 3: sure everything's authenticated because everybody's sitting with stuff. But it's 381 00:19:16,960 --> 00:19:18,680 Speaker 3: embarrassing if you have a lot of stuff, you don't 382 00:19:18,680 --> 00:19:20,080 Speaker 3: know what it's worth, Like, way do you go? Way 383 00:19:20,119 --> 00:19:22,320 Speaker 3: do you ask? So you put it on eBay and 384 00:19:22,400 --> 00:19:24,920 Speaker 3: auction house comes. They buy you low, sell you high. 385 00:19:25,720 --> 00:19:27,439 Speaker 3: When you bring me your stuff, I tell you what 386 00:19:27,520 --> 00:19:29,800 Speaker 3: you have, I tell you what it's worth. And then 387 00:19:29,840 --> 00:19:32,280 Speaker 3: you were partners and I vaulted and I get most importantly, 388 00:19:32,320 --> 00:19:33,240 Speaker 3: you get it out of your house. 389 00:19:33,960 --> 00:19:35,159 Speaker 5: Well, Vanessa, I want you. 390 00:19:35,160 --> 00:19:36,880 Speaker 3: You've got a good summation. I was pretty good. 391 00:19:36,920 --> 00:19:40,320 Speaker 5: I want you to meet my new daddy because with 392 00:19:40,480 --> 00:19:41,680 Speaker 5: good stuff, is. 393 00:19:41,640 --> 00:19:44,359 Speaker 2: He gonna get your line stuff out of your house? 394 00:19:44,800 --> 00:19:49,280 Speaker 3: Well when I die, And that's okay as long as 395 00:19:49,280 --> 00:19:52,200 Speaker 3: you have it organized and have a plan for it. It's 396 00:19:51,760 --> 00:19:54,359 Speaker 3: amazing I made people do that, and a lot of 397 00:19:54,359 --> 00:19:55,119 Speaker 3: people that don't. 398 00:19:55,280 --> 00:19:57,200 Speaker 7: I think it's interesting when we're talking about the card 399 00:19:57,240 --> 00:20:00,680 Speaker 7: space versus collectibles, and I'm curious how you think about 400 00:20:00,720 --> 00:20:03,760 Speaker 7: that cards versus physical collectibles, Like you're working on a 401 00:20:03,800 --> 00:20:07,160 Speaker 7: deal with the Buffalo Bills and having you know, pieces 402 00:20:07,200 --> 00:20:11,400 Speaker 7: of the stadium that people can buy. How is how 403 00:20:11,440 --> 00:20:14,840 Speaker 7: are those different than say a card the card space. 404 00:20:15,000 --> 00:20:16,720 Speaker 3: Well, let me let me just say, talking out of 405 00:20:16,720 --> 00:20:18,919 Speaker 3: both sides of my mouth, clearly, like he's a man 406 00:20:18,920 --> 00:20:22,040 Speaker 3: who sold a man who's sold over fifty million dollars 407 00:20:22,080 --> 00:20:25,200 Speaker 3: of dirt, and that dirt is selling for a premium 408 00:20:25,200 --> 00:20:28,280 Speaker 3: money base. So clearly there's something a little bit wrong 409 00:20:28,320 --> 00:20:32,080 Speaker 3: with me in my view sometimes and I admit it, 410 00:20:32,359 --> 00:20:34,760 Speaker 3: but you know, like when I break down the stadiums, 411 00:20:34,760 --> 00:20:37,399 Speaker 3: it's really just it's a love I have because I 412 00:20:37,440 --> 00:20:39,800 Speaker 3: know how important these stadiums are. They're like a second 413 00:20:39,800 --> 00:20:42,520 Speaker 3: home for people. When I took down Yankee Stadium or 414 00:20:42,560 --> 00:20:45,640 Speaker 3: Mass squarecard in a giant stadium Texas Stadium. I've now 415 00:20:45,720 --> 00:20:48,120 Speaker 3: developed a reputation for doing this in a really unique, 416 00:20:48,160 --> 00:20:51,040 Speaker 3: special way. But I don't tell people that, you know, 417 00:20:51,160 --> 00:20:52,679 Speaker 3: buy a piece of this and one day it's going 418 00:20:52,720 --> 00:20:54,960 Speaker 3: to go for a fortune. But on the other hand, 419 00:20:55,040 --> 00:20:57,920 Speaker 3: like if you sat in this stupid seat and you 420 00:20:58,040 --> 00:21:00,560 Speaker 3: sat there for twenty years in the freezing cold, like 421 00:21:00,640 --> 00:21:04,480 Speaker 3: the Buffalo Bills. Yeah, you know Bill's mom feel like, 422 00:21:04,520 --> 00:21:05,959 Speaker 3: you know, you've got to have that seat in your 423 00:21:06,000 --> 00:21:08,520 Speaker 3: living room or you on your deck. But I'm not 424 00:21:08,560 --> 00:21:10,239 Speaker 3: telling you to go buy that this one day it's 425 00:21:10,240 --> 00:21:12,600 Speaker 3: gonna be worth a fortune. Now, there are some assets 426 00:21:12,600 --> 00:21:15,080 Speaker 3: in the stadium that walks and off or sell that 427 00:21:15,160 --> 00:21:17,080 Speaker 3: will be worth a lot. Like somebody's gonna buy one 428 00:21:17,080 --> 00:21:20,880 Speaker 3: of the goalposts, there'll be epic. Like somebody's gonna buy 429 00:21:20,920 --> 00:21:24,120 Speaker 3: the Bills logo in the middle of the field. That's 430 00:21:24,119 --> 00:21:28,400 Speaker 3: gonna be epic to put in your backyard. Oh, I'm 431 00:21:28,400 --> 00:21:33,080 Speaker 3: taking it all and lockers. The grass, well, in this case, 432 00:21:33,119 --> 00:21:35,400 Speaker 3: the turf, but you know, I've sold millions of dollars 433 00:21:35,480 --> 00:21:38,639 Speaker 3: of grass is nice. I mean, it's the field that 434 00:21:38,960 --> 00:21:41,240 Speaker 3: the great ones have walked on with. It's you know, 435 00:21:41,400 --> 00:21:44,879 Speaker 3: Mickey Mannle, Derek Jeeter, Marianna like, and I have a 436 00:21:44,920 --> 00:21:46,639 Speaker 3: piece of that, you kind of feel like I always 437 00:21:46,640 --> 00:21:48,199 Speaker 3: felt like that would be really cool to have, and 438 00:21:48,200 --> 00:21:50,639 Speaker 3: that's why I did it. And uh and then in 439 00:21:50,680 --> 00:21:54,040 Speaker 3: this case, like I'm selling the Ohio State turf, I'm 440 00:21:54,080 --> 00:21:56,840 Speaker 3: selling the Michigan turf. And he said, well, but think 441 00:21:56,840 --> 00:21:59,040 Speaker 3: about the runs that those and the players that have 442 00:21:59,040 --> 00:22:00,399 Speaker 3: played on that field, Like, miss, you can have the 443 00:22:00,440 --> 00:22:05,680 Speaker 3: perfect season, national championship. I'm excited about selling that turf 444 00:22:05,880 --> 00:22:09,360 Speaker 3: in the spring. So it's crazy the amount of projects 445 00:22:09,400 --> 00:22:11,520 Speaker 3: that come to me. But I don't get on a 446 00:22:11,520 --> 00:22:14,800 Speaker 3: soapbox telling you that if you buy a lot of 447 00:22:14,840 --> 00:22:17,160 Speaker 3: this one day you're going to be rich. I tell 448 00:22:17,200 --> 00:22:18,919 Speaker 3: you that you're going to have a lot of joy remembering, well, 449 00:22:19,000 --> 00:22:21,119 Speaker 3: the moment you had in that stadium. You should have 450 00:22:21,119 --> 00:22:22,879 Speaker 3: a piece of the goalpost or whatever it is to 451 00:22:22,920 --> 00:22:25,600 Speaker 3: remember it. But I'm not big, and I've never been 452 00:22:25,640 --> 00:22:27,760 Speaker 3: big on buy this and you're going to make a fortune. 453 00:22:27,960 --> 00:22:31,000 Speaker 3: I'm sitting with four million trading cards in my office. 454 00:22:31,320 --> 00:22:34,520 Speaker 3: Some of them are incredible. Twenty thirty fifty hundred thousand 455 00:22:34,560 --> 00:22:37,960 Speaker 3: dollars cards, which is mind boggling to me that I 456 00:22:37,960 --> 00:22:41,240 Speaker 3: actually could say it, and it's true. But they're rare cards. 457 00:22:41,280 --> 00:22:43,639 Speaker 3: The cards are almost one hundred years old. There are 458 00:22:43,680 --> 00:22:45,960 Speaker 3: cards that are seventy five years old. The first top 459 00:22:46,040 --> 00:22:50,119 Speaker 3: set from nineteen forty eight, I've never even seen. Like 460 00:22:50,280 --> 00:22:52,760 Speaker 3: that's cool when I make an investment in that, Like, 461 00:22:52,920 --> 00:22:54,960 Speaker 3: I'm kind of If I was allowed to bring it home, 462 00:22:55,000 --> 00:22:57,440 Speaker 3: I probably would buy that set. But my wife has 463 00:22:57,440 --> 00:23:00,800 Speaker 3: got me on a on a hold, unbelievable. 464 00:23:00,920 --> 00:23:03,479 Speaker 5: You know why I mistakenly called you rich. I know 465 00:23:03,520 --> 00:23:05,560 Speaker 5: your name is Brandon, but why I called you rich 466 00:23:05,640 --> 00:23:09,360 Speaker 5: at first? Because in nineteen seventy three, that's when rich 467 00:23:09,400 --> 00:23:13,000 Speaker 5: Stadium was set up for the Bills, which I remember 468 00:23:13,080 --> 00:23:17,040 Speaker 5: as a kid. And here's Kurt Goudi because NBC had 469 00:23:17,080 --> 00:23:19,120 Speaker 5: all the AFC games back then. 470 00:23:19,480 --> 00:23:25,200 Speaker 3: Love Kurt Gotty, Oh Kurt Goudi, Well AFC games. Oh man, 471 00:23:26,359 --> 00:23:30,240 Speaker 3: here it comes to geezers. But what's crazy is you know, 472 00:23:30,280 --> 00:23:33,400 Speaker 3: as sire with Vanessa, like it would be a rarety 473 00:23:33,480 --> 00:23:35,960 Speaker 3: to find some women or some girls to watch the 474 00:23:36,000 --> 00:23:38,439 Speaker 3: game with you. That would be like no way. And 475 00:23:38,520 --> 00:23:41,359 Speaker 3: now you go to games. First of all, it's almost 476 00:23:41,400 --> 00:23:44,080 Speaker 3: a fifty to fifty proposition. And the women ain't there 477 00:23:44,080 --> 00:23:46,280 Speaker 3: for the guys. They know more than the guys. I'm 478 00:23:46,280 --> 00:23:48,359 Speaker 3: seeing next to women at games that are schooling me 479 00:23:49,080 --> 00:23:52,639 Speaker 3: on what's going on. They're extremely knowledgeable. That fanatical is 480 00:23:52,680 --> 00:23:56,199 Speaker 3: anyone they come to our office to buy collectibles. They 481 00:23:56,160 --> 00:23:58,119 Speaker 3: ain't buying it for their husband. They're not buying for this. 482 00:23:58,440 --> 00:24:01,280 Speaker 2: Even in the collectible spaces. Fifty or are you still seeing 483 00:24:01,320 --> 00:24:01,879 Speaker 2: more milk? 484 00:24:02,040 --> 00:24:04,560 Speaker 3: It's not fifty to fifty because the men I've had 485 00:24:04,600 --> 00:24:06,600 Speaker 3: a tre minute head start, But you're seeing a lot 486 00:24:06,640 --> 00:24:11,280 Speaker 3: more women collectors. They're knowledgeable about it and they love 487 00:24:11,359 --> 00:24:14,280 Speaker 3: they love this, They love sports the way it used 488 00:24:14,320 --> 00:24:16,440 Speaker 3: to be just a man's thing, and now it's definitely 489 00:24:16,440 --> 00:24:19,439 Speaker 3: a split deal like usually when guys come up. I 490 00:24:19,440 --> 00:24:21,679 Speaker 3: can't believe that many women and men come up and 491 00:24:21,720 --> 00:24:25,119 Speaker 3: then both deciding it's completely changed. It's one of the 492 00:24:25,119 --> 00:24:28,320 Speaker 3: better things that's happened in the business, because you know, 493 00:24:28,359 --> 00:24:30,920 Speaker 3: women do have a strong voice in what gets bought 494 00:24:30,960 --> 00:24:35,080 Speaker 3: for the home. My wife, for Shadow Druthers, we'd have nothing, 495 00:24:35,280 --> 00:24:38,879 Speaker 3: no collectibles now, but you know, so you know, you 496 00:24:38,960 --> 00:24:41,560 Speaker 3: allow your husband to have a small, little room. In 497 00:24:41,600 --> 00:24:44,080 Speaker 3: my case, the room got a little big. But now 498 00:24:44,160 --> 00:24:46,440 Speaker 3: like it's a lot more participat you know, there's a 499 00:24:46,480 --> 00:24:49,439 Speaker 3: lot more participation, and I like that. It's a family 500 00:24:49,480 --> 00:24:52,240 Speaker 3: sport that I love that I could take my kids 501 00:24:52,640 --> 00:24:56,159 Speaker 3: buy a card for ten dollars, so for twenty and 502 00:24:56,200 --> 00:24:57,960 Speaker 3: he's twelve years old. Was showing them the you know, 503 00:24:58,000 --> 00:25:00,119 Speaker 3: the value of a dollar. So there's some really with 504 00:25:00,280 --> 00:25:04,159 Speaker 3: things about collecting that. But when I see things, you know, 505 00:25:04,240 --> 00:25:08,080 Speaker 3: the bubble, I get all nervous because I know how 506 00:25:08,160 --> 00:25:11,720 Speaker 3: this works. So I wish that people would actually respect 507 00:25:12,119 --> 00:25:15,160 Speaker 3: how wide and big this business has gotten and let 508 00:25:15,200 --> 00:25:16,040 Speaker 3: the customers win. 509 00:25:16,320 --> 00:25:18,800 Speaker 7: Our thanks to Brandon Steiner for joining us. He's founder 510 00:25:18,840 --> 00:25:22,440 Speaker 7: of Collectible Exchange and founder and president of the Steiner Agency. 511 00:25:22,680 --> 00:25:25,800 Speaker 5: Up next, we turn to the world of women's sports 512 00:25:25,800 --> 00:25:29,400 Speaker 5: and two Stars building a platform that brings the stories 513 00:25:29,560 --> 00:25:33,720 Speaker 5: that make women's sports special to life or Fanessa Perdomo 514 00:25:34,280 --> 00:25:38,280 Speaker 5: and four our vacationing Damian Zasaur. I'm Michael Barr. You 515 00:25:38,440 --> 00:25:42,119 Speaker 5: are listening to the Bloomberg Business of Sports from Bloomberg 516 00:25:42,320 --> 00:25:43,919 Speaker 5: Radio around the world. 517 00:25:54,840 --> 00:25:58,840 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 518 00:26:00,320 --> 00:26:03,360 Speaker 5: Thank you for joining us. On the Bloomberg Business of Sports, 519 00:26:03,440 --> 00:26:05,960 Speaker 5: we explore the big money issues in the world of sports. 520 00:26:06,000 --> 00:26:08,160 Speaker 2: I'm Michael Barr and I'm Vanessa Permo. 521 00:26:08,640 --> 00:26:11,520 Speaker 5: We're joined now by one of the greatest women's soccer 522 00:26:11,560 --> 00:26:15,399 Speaker 5: players of all time. Michelle Acres is one of the 523 00:26:15,480 --> 00:26:19,800 Speaker 5: original members of the US women's national team known as 524 00:26:19,960 --> 00:26:24,000 Speaker 5: the eighty fivers, and now she's launching a new venture 525 00:26:24,119 --> 00:26:28,639 Speaker 5: along with Laura Genteel. Laura is founder of espnW and 526 00:26:28,840 --> 00:26:34,120 Speaker 5: former chief marketing officer at ESPN who now runs Storage Sports. 527 00:26:34,520 --> 00:26:38,560 Speaker 5: It's a brand building studio focused on women's sports. Laura 528 00:26:38,640 --> 00:26:42,679 Speaker 5: and Michelle are working on finally giving the original US 529 00:26:42,680 --> 00:26:46,760 Speaker 5: women's national team from nineteen eighty five the recognition they 530 00:26:46,800 --> 00:26:50,760 Speaker 5: deserve and a chance to build the first athlete owned LLC. 531 00:26:51,240 --> 00:26:53,359 Speaker 7: Michelle Lauren joined us to talk now about it. Michelle 532 00:26:53,400 --> 00:26:55,639 Speaker 7: and Lauren, Welcome to the Bloomberg Business of Sports. 533 00:26:55,960 --> 00:26:57,960 Speaker 2: Hello, Hello, I'm going. 534 00:26:57,960 --> 00:27:01,760 Speaker 5: To ask the obvious question and then we are soccer 535 00:27:01,960 --> 00:27:06,320 Speaker 5: expert here. Vanessa Perdomo has a lot more insight, but 536 00:27:06,359 --> 00:27:09,840 Speaker 5: I'm going to ask the main question here. How long 537 00:27:10,000 --> 00:27:14,520 Speaker 5: is it going to take for women's soccer to catch 538 00:27:14,600 --> 00:27:16,880 Speaker 5: up to men's soccer? When it comes to pay. 539 00:27:17,359 --> 00:27:18,600 Speaker 8: I'll give that to Michelle. 540 00:27:19,480 --> 00:27:24,040 Speaker 9: Come on, I played on the first ever US women's 541 00:27:24,119 --> 00:27:27,760 Speaker 9: national team forty years ago and then played for fifteen 542 00:27:27,840 --> 00:27:30,600 Speaker 9: years on that team, and every year I expected it 543 00:27:30,680 --> 00:27:31,320 Speaker 9: to be equal. 544 00:27:32,160 --> 00:27:33,240 Speaker 2: Wow. 545 00:27:33,280 --> 00:27:37,000 Speaker 9: So that's my answer. I mean, it should should have been. 546 00:27:37,160 --> 00:27:42,040 Speaker 9: Why isn't it. It's just I think it just speaks 547 00:27:42,080 --> 00:27:50,080 Speaker 9: to culture and society in general, and so addressing that. 548 00:27:50,280 --> 00:27:54,960 Speaker 9: And then women's sports, women's soccer is now global, so 549 00:27:55,119 --> 00:28:02,360 Speaker 9: it's changing the landscape of people's lives off the field 550 00:28:02,480 --> 00:28:05,760 Speaker 9: as much as on the field. So that's I think 551 00:28:05,800 --> 00:28:08,640 Speaker 9: why it's taking so long. But come on, let's let's 552 00:28:08,640 --> 00:28:09,240 Speaker 9: get it up. 553 00:28:09,760 --> 00:28:12,800 Speaker 7: It's interesting you say that, though, Michelle, you know because 554 00:28:12,920 --> 00:28:16,159 Speaker 7: obviously so you know you're we're here talking about you 555 00:28:16,200 --> 00:28:17,880 Speaker 7: said you mentioned the eighty five or is the first 556 00:28:18,040 --> 00:28:20,600 Speaker 7: US women's national team ever? And you know, have this 557 00:28:21,080 --> 00:28:23,600 Speaker 7: a podcast and an LC that you created to really 558 00:28:24,200 --> 00:28:26,880 Speaker 7: monetize and tell your story for the first time really ever. 559 00:28:26,960 --> 00:28:30,600 Speaker 7: It feels like in the last few years, but it 560 00:28:30,640 --> 00:28:32,760 Speaker 7: almost feels like in that in that moment, you know, 561 00:28:32,960 --> 00:28:35,399 Speaker 7: years ago, you guys weren't really getting paid. 562 00:28:35,560 --> 00:28:37,600 Speaker 2: There wasn't really anything there for you guys. 563 00:28:38,080 --> 00:28:42,160 Speaker 7: So was there even an inkling that that was a 564 00:28:42,320 --> 00:28:45,080 Speaker 7: question for you, Like, that's surprising to hear you say 565 00:28:45,080 --> 00:28:46,840 Speaker 7: that you felt like it should be equal every year 566 00:28:46,880 --> 00:28:50,200 Speaker 7: when I feel like at the time it was really 567 00:28:50,320 --> 00:28:53,440 Speaker 7: just well, be lucky to be playing on a team, right, 568 00:28:53,680 --> 00:28:54,320 Speaker 7: That's what they would say. 569 00:28:54,360 --> 00:28:58,760 Speaker 9: That certainly was the message from from the suits and 570 00:28:58,840 --> 00:29:02,040 Speaker 9: across the board, smile and just you should be happy 571 00:29:02,120 --> 00:29:03,360 Speaker 9: to be here. Uh. 572 00:29:03,480 --> 00:29:04,960 Speaker 8: But I was like, I. 573 00:29:04,920 --> 00:29:07,960 Speaker 9: Am happy to be here and pay me for being here. 574 00:29:08,920 --> 00:29:15,880 Speaker 9: So we're building this incredible women's sport that impacts and 575 00:29:16,120 --> 00:29:22,120 Speaker 9: women off the field, but also bill stadiums so and 576 00:29:22,280 --> 00:29:25,800 Speaker 9: speaking to that, like, I just had it in my 577 00:29:25,920 --> 00:29:30,960 Speaker 9: head as a kid that every I'm equal, it should 578 00:29:30,960 --> 00:29:33,959 Speaker 9: be equal. And my dad was the one who kind 579 00:29:33,960 --> 00:29:36,120 Speaker 9: of broke that bubble and said, Michelle, soccer is not 580 00:29:36,160 --> 00:29:38,560 Speaker 9: going to love you back. There's no future in it, 581 00:29:40,160 --> 00:29:45,040 Speaker 9: you know, think about something different. And I was like, adamant, Nope, 582 00:29:45,080 --> 00:29:49,640 Speaker 9: you're wrong, and I'm going I'm going back to U 583 00:29:49,680 --> 00:29:52,320 Speaker 9: SEE at the University of Central Florida to play and 584 00:29:52,400 --> 00:29:56,400 Speaker 9: train and this is my dream. So I was right 585 00:29:56,480 --> 00:29:59,480 Speaker 9: in some ways and my dad was right in some ways. 586 00:29:59,520 --> 00:30:02,000 Speaker 9: So it's it's it's a journey. 587 00:30:04,000 --> 00:30:06,760 Speaker 8: That's interesting too. And Michael, when you asked that original 588 00:30:06,840 --> 00:30:10,240 Speaker 8: question and you were pausing after, when will women's soccer 589 00:30:10,320 --> 00:30:14,680 Speaker 8: be equal? I was about to say women's soccer is better. 590 00:30:15,480 --> 00:30:19,160 Speaker 8: It is like it already is equal and better on 591 00:30:19,240 --> 00:30:22,560 Speaker 8: the on the pitch, on the field in terms of 592 00:30:22,560 --> 00:30:26,440 Speaker 8: World Cups, in terms of competitiveness. So yes, the pain 593 00:30:26,520 --> 00:30:28,040 Speaker 8: needs to catch up to that for sure. 594 00:30:28,320 --> 00:30:32,040 Speaker 5: Since the suits can't get it together, why don't the 595 00:30:32,120 --> 00:30:37,040 Speaker 5: women just simply say all of it, do everything, and 596 00:30:37,200 --> 00:30:39,480 Speaker 5: like we're going to get paid, and if you can't 597 00:30:39,560 --> 00:30:41,680 Speaker 5: do it, suits, we will make sure it's done. 598 00:30:42,480 --> 00:30:47,520 Speaker 9: We're doing that along the way too. It's it's let's 599 00:30:47,560 --> 00:30:49,640 Speaker 9: just put it this way. If we were on your 600 00:30:49,880 --> 00:30:51,800 Speaker 9: show more often, we'd get it done. 601 00:30:51,640 --> 00:30:54,560 Speaker 5: Quicker, come back tomorrow. 602 00:30:57,600 --> 00:31:00,200 Speaker 9: But yeah, I think in part it's having this this 603 00:31:00,360 --> 00:31:04,880 Speaker 9: conversation and then and for a lot of people it's 604 00:31:04,920 --> 00:31:09,320 Speaker 9: sort of understanding that, hey, it is not equal, and 605 00:31:09,360 --> 00:31:12,640 Speaker 9: it takes all of us collectively to change it, and 606 00:31:13,120 --> 00:31:19,200 Speaker 9: that takes courage and vision and resources to do all that. 607 00:31:19,440 --> 00:31:24,000 Speaker 9: And right now is like the perfect time for people 608 00:31:24,000 --> 00:31:28,440 Speaker 9: to invest in women's sports, but also for women to 609 00:31:28,600 --> 00:31:32,960 Speaker 9: invest and own their sport, own their story, own their careers. 610 00:31:32,960 --> 00:31:35,680 Speaker 9: And that's kind of what I'm so excited about the 611 00:31:36,120 --> 00:31:39,800 Speaker 9: eighty five RS story and the LLC and everything that 612 00:31:39,840 --> 00:31:43,760 Speaker 9: we are putting together for that team, which will impact 613 00:31:43,840 --> 00:31:48,800 Speaker 9: others and kind of trail blaze this new owning your 614 00:31:48,840 --> 00:31:51,160 Speaker 9: own legacy into the future. 615 00:31:51,600 --> 00:31:51,920 Speaker 2: Yeah. 616 00:31:52,000 --> 00:31:53,880 Speaker 7: I love that, And I love what you had said 617 00:31:53,920 --> 00:31:55,760 Speaker 7: about if you were on the show more often than 618 00:31:55,800 --> 00:31:59,400 Speaker 7: you would, you know, get that faster, because Laura, you 619 00:31:59,480 --> 00:31:59,920 Speaker 7: were one. 620 00:32:00,240 --> 00:32:02,960 Speaker 2: You're founded espnW, right, so you you. 621 00:32:03,440 --> 00:32:07,400 Speaker 7: Been you saw early on or years decades ago, really 622 00:32:07,840 --> 00:32:12,080 Speaker 7: how the impact of media can affect storytelling can affect 623 00:32:12,080 --> 00:32:14,000 Speaker 7: the popularity of sports. Can you talk a little bit 624 00:32:14,000 --> 00:32:16,800 Speaker 7: more about that and then your journey to storied sports 625 00:32:16,840 --> 00:32:19,000 Speaker 7: and telling the eight the eighty five or story. 626 00:32:20,160 --> 00:32:23,360 Speaker 8: Yeah, one hundred percent. I mean we started espnW back 627 00:32:23,360 --> 00:32:25,600 Speaker 8: in twenty ten. It now seems like. 628 00:32:25,760 --> 00:32:29,120 Speaker 2: Wow, it feels like longer ago than that. Wow, that 629 00:32:29,240 --> 00:32:30,040 Speaker 2: was not that and. 630 00:32:30,040 --> 00:32:32,920 Speaker 8: So so fifth well, I don't know, fifteen years seems 631 00:32:32,960 --> 00:32:37,440 Speaker 8: like a long time. Yeah, it's everything we're talking about, Like, 632 00:32:37,520 --> 00:32:41,640 Speaker 8: it's pretty obvious that, you know, women's sports was ascendant. 633 00:32:42,000 --> 00:32:44,520 Speaker 8: It's pretty obvious that women can be and should be 634 00:32:44,560 --> 00:32:47,480 Speaker 8: in our decision makers more and more in the sports space. 635 00:32:48,360 --> 00:32:50,880 Speaker 8: It's pretty obvious that women control a lot of the 636 00:32:50,920 --> 00:32:55,080 Speaker 8: disposable income in this country, and now especially women in 637 00:32:55,160 --> 00:32:58,680 Speaker 8: leadership positions with a real voice and a real empowerment 638 00:32:58,960 --> 00:33:01,960 Speaker 8: to make those make those decisions. And then the fact 639 00:33:01,960 --> 00:33:05,040 Speaker 8: that female athletes have stories to tell that are untold, 640 00:33:05,160 --> 00:33:08,120 Speaker 8: I mean one hundred percent, like the eighty five ers, 641 00:33:08,200 --> 00:33:11,480 Speaker 8: like Michelle Akers, who is the player of the century 642 00:33:11,840 --> 00:33:14,560 Speaker 8: and the world. Everyone needs to know that that she's 643 00:33:14,800 --> 00:33:19,520 Speaker 8: in the pantheon. It's Michelle and it's Pelee period. So 644 00:33:19,720 --> 00:33:22,480 Speaker 8: back in twenty ten, I mean, we were seeing all 645 00:33:22,560 --> 00:33:25,920 Speaker 8: that opportunity, you know, especially at ESPN, when you look 646 00:33:25,960 --> 00:33:29,360 Speaker 8: at opportunity to grow, sort of maxed out when it 647 00:33:29,360 --> 00:33:32,560 Speaker 8: comes to football, I would say, And so women's sports 648 00:33:33,200 --> 00:33:37,000 Speaker 8: has that opportunity to attract new audiences, to attract new sponsors, 649 00:33:37,040 --> 00:33:40,760 Speaker 8: to attract new business opportunity. And we put the you know, 650 00:33:40,800 --> 00:33:44,640 Speaker 8: the materials in place to build a business that focused 651 00:33:44,680 --> 00:33:48,200 Speaker 8: on women and female athletes. So it's been an awesome journey. 652 00:33:48,240 --> 00:33:50,840 Speaker 8: I mean in doing that, we also started building more 653 00:33:50,840 --> 00:33:53,480 Speaker 8: of a community, because that's a part of it. Too, 654 00:33:54,280 --> 00:33:56,880 Speaker 8: women athletes leaning on each other, learning from each other, 655 00:33:57,720 --> 00:34:01,520 Speaker 8: building out our own network of and decision makers. And 656 00:34:01,560 --> 00:34:03,560 Speaker 8: I think you're really starting to see that now. Obviously 657 00:34:03,600 --> 00:34:08,640 Speaker 8: in twenty twenty five, women investing in sports themselves, women 658 00:34:08,680 --> 00:34:13,239 Speaker 8: owning teams, women as commissioners, and driving growth. And that's 659 00:34:13,280 --> 00:34:15,680 Speaker 8: so super important that we have folks to lean on, 660 00:34:15,800 --> 00:34:18,520 Speaker 8: to learn from and to support each other as we 661 00:34:18,600 --> 00:34:19,840 Speaker 8: continue to move this forward. 662 00:34:20,160 --> 00:34:23,520 Speaker 5: We're talking with two time World Cup winner and National 663 00:34:23,600 --> 00:34:27,960 Speaker 5: Soccer Hall of Famer Michelle Acres, along with Laura Genteel 664 00:34:28,360 --> 00:34:34,439 Speaker 5: Jeeves Chalander of espnW and former Chief Marketing Officer of ESPN. Laura, 665 00:34:34,640 --> 00:34:38,040 Speaker 5: you have a platform called Storage Sports and you tell 666 00:34:38,120 --> 00:34:38,839 Speaker 5: us more about it. 667 00:34:39,040 --> 00:34:42,919 Speaker 8: So story in sports is that latest entrant, if you will, 668 00:34:43,000 --> 00:34:46,680 Speaker 8: into the women's sports space to sort of create platforms 669 00:34:46,719 --> 00:34:50,760 Speaker 8: and marketplaces and opportunities for women athletes and not always 670 00:34:50,800 --> 00:34:53,480 Speaker 8: in comparison to the guys, just creating a brand new 671 00:34:53,520 --> 00:34:56,440 Speaker 8: space for women athletes and sports to flourish. 672 00:34:56,760 --> 00:34:57,880 Speaker 2: I think that's so important. 673 00:34:57,880 --> 00:35:00,640 Speaker 7: Like you mentioned, it's no comparison to men sports, right, 674 00:35:00,719 --> 00:35:04,040 Speaker 7: it's its own thing. They're their own stories to tell. 675 00:35:04,520 --> 00:35:07,520 Speaker 7: And you know, Michelle, your story is so unique and 676 00:35:07,600 --> 00:35:10,279 Speaker 7: really interesting in itself. I mean other than what you said, 677 00:35:10,320 --> 00:35:12,279 Speaker 7: you know, being and what we've said about you being 678 00:35:12,320 --> 00:35:15,839 Speaker 7: the player, the FIFA Player of the Century to you know, 679 00:35:16,040 --> 00:35:19,200 Speaker 7: world Cups, an Olympic gold medal, all of that, but 680 00:35:19,280 --> 00:35:22,720 Speaker 7: also a trailblazer on being the first on the first 681 00:35:22,719 --> 00:35:25,120 Speaker 7: every US women's national team and then also being a 682 00:35:25,160 --> 00:35:28,279 Speaker 7: part of the most iconic women's national team right ever, 683 00:35:28,320 --> 00:35:31,520 Speaker 7: the nineteen ninety nine Women's World Cup winners that really 684 00:35:31,680 --> 00:35:35,360 Speaker 7: changed everything for women's sports. It felt like, tell me 685 00:35:35,360 --> 00:35:38,359 Speaker 7: about that being a part of both those teams and 686 00:35:38,600 --> 00:35:41,920 Speaker 7: really seeing everything just from eighty five to ninety nine 687 00:35:41,960 --> 00:35:43,799 Speaker 7: to now how it's gone to now how it is 688 00:35:43,880 --> 00:35:44,600 Speaker 7: for women's sports. 689 00:35:44,880 --> 00:35:51,040 Speaker 9: Yeah, it's it's quite a like seat I have to 690 00:35:51,200 --> 00:35:54,680 Speaker 9: view the women's game, and not only just for the 691 00:35:54,800 --> 00:35:59,520 Speaker 9: US but around the world, how the impact and the 692 00:35:59,520 --> 00:36:04,720 Speaker 9: way of US women's national team has changed and opened 693 00:36:04,760 --> 00:36:08,680 Speaker 9: doors for these other countries that are now flourishing and 694 00:36:08,719 --> 00:36:15,200 Speaker 9: filling seventy and eighty thousand seed stadiums consistently. So that 695 00:36:15,200 --> 00:36:20,279 Speaker 9: that first team nineteen eighty five August eighteenth, I think 696 00:36:21,000 --> 00:36:28,640 Speaker 9: that first game, you know, literally we got on a 697 00:36:28,680 --> 00:36:32,120 Speaker 9: plane and made a team in three days and then 698 00:36:32,160 --> 00:36:35,960 Speaker 9: started competing against the rest of the world. And I 699 00:36:36,600 --> 00:36:42,240 Speaker 9: honestly always thought that that we would be the best 700 00:36:42,480 --> 00:36:45,919 Speaker 9: in the world and along the way, like people fill 701 00:36:45,960 --> 00:36:51,440 Speaker 9: in that vision. But the DNA and mentality of that 702 00:36:51,560 --> 00:36:54,040 Speaker 9: US team was there from the very beginning, and that's 703 00:36:54,200 --> 00:36:57,759 Speaker 9: what that's what hasn't changed over the years, along with 704 00:36:58,000 --> 00:37:03,520 Speaker 9: the fact that hey, part of your job of being 705 00:37:03,560 --> 00:37:08,239 Speaker 9: a player on this USA team is to win everything 706 00:37:08,719 --> 00:37:12,000 Speaker 9: you have to win, and then in order to build 707 00:37:12,120 --> 00:37:15,480 Speaker 9: the sport and create more opportunity, that's your second job 708 00:37:15,560 --> 00:37:18,960 Speaker 9: while you're winning that you have to know how to 709 00:37:19,000 --> 00:37:21,640 Speaker 9: do that, and we do that as a team, and 710 00:37:21,680 --> 00:37:24,480 Speaker 9: we do that as a community through our fans, and 711 00:37:24,520 --> 00:37:26,520 Speaker 9: so that that's part of the reason why this sport 712 00:37:26,560 --> 00:37:30,040 Speaker 9: has grown so much. I think is this that ninety 713 00:37:30,120 --> 00:37:35,920 Speaker 9: nine World Cup billed stadiums, you know, ninety eighty thousand 714 00:37:35,960 --> 00:37:39,560 Speaker 9: seat and that showed the rest of the world this 715 00:37:39,640 --> 00:37:41,759 Speaker 9: game is here to stay. We can make a lot 716 00:37:41,800 --> 00:37:46,640 Speaker 9: of money and people love. These athletes were striking a 717 00:37:46,719 --> 00:37:50,480 Speaker 9: cord that wasn't there before or wasn't being met before. 718 00:37:51,040 --> 00:37:55,440 Speaker 5: Our thanks to espnW founder Laura Genteel and National Soccer 719 00:37:55,520 --> 00:37:58,520 Speaker 5: Hall of Famer Michelle Akers for joining us. You can 720 00:37:58,600 --> 00:38:02,040 Speaker 5: learn more about their relationship through Storage Sports and how 721 00:38:02,160 --> 00:38:05,200 Speaker 5: they are reclaiming the legacy of the nineteen eighty five 722 00:38:05,239 --> 00:38:08,719 Speaker 5: women's national team through a series of projects, including the 723 00:38:08,719 --> 00:38:13,719 Speaker 5: first athlete owned LLC. By visiting Storage sports dot com, 724 00:38:13,760 --> 00:38:18,360 Speaker 5: slash the eight fivers, and that does it for this 725 00:38:18,600 --> 00:38:21,000 Speaker 5: edition of The Bloomberg Business of Sports. 726 00:38:21,520 --> 00:38:23,360 Speaker 7: Tune in again next week for the latest on the 727 00:38:23,400 --> 00:38:25,640 Speaker 7: stories moving big money in the world of sports. 728 00:38:25,920 --> 00:38:27,920 Speaker 2: And don't forget to subscribe to our podcast. 729 00:38:28,080 --> 00:38:31,719 Speaker 7: It's available on Apple, Spotify, and all your favorite podcast platforms. 730 00:38:31,760 --> 00:38:33,680 Speaker 5: And I'm talking dick money, not that little money I 731 00:38:33,719 --> 00:38:37,000 Speaker 5: got in my wallet. You're listening to The Bloomberg Business 732 00:38:37,040 --> 00:38:40,120 Speaker 5: of Sports from Bloomberger Radio around the world.