WEBVTT - Money & Wealth : A Master Class w/ Will Packer

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<v Speaker 1>Welcome the Money in Wealth with John O'Bryant, a production

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<v Speaker 1>of the Black Effect Podcast Network and iHeartRadio. Hey, Hey, hey,

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<v Speaker 1>this is John Hope Bryant and this is Money and

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<v Speaker 1>Wealth on the Black Effect Network.

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<v Speaker 2>As you know, I normally don't have guests.

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<v Speaker 1>I'm having a conversation directly with you about the things

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<v Speaker 1>that I believe matter most. Every now and then I

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<v Speaker 1>bring in somebody who I believe is not only a

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<v Speaker 1>value add but a game changer.

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<v Speaker 2>That's the case today my brother from another mother.

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<v Speaker 1>A bad boy. He doesn't walk on water, but he

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<v Speaker 1>knows who the stones are. I'm introducing everybody, well, you

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<v Speaker 1>already know who he is. It's Will Packer. Will honored

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<v Speaker 1>to have you with us. But to say having you

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<v Speaker 1>with us is to really talk about your mom and

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<v Speaker 1>your dad.

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<v Speaker 2>Mister and missus Packer.

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<v Speaker 1>From Saint Petersburg, Florida, who raised you your whole life.

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<v Speaker 1>Is mom and dad, not baby daddy, not baby mama.

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<v Speaker 1>Mom and dad who took no prisoners, who were excellent,

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<v Speaker 1>who don't probably get like most of our mom and

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<v Speaker 1>Dad's the credit that they deserve. But I think that

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<v Speaker 1>you would want to underscore as we're talking about where

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<v Speaker 1>you are now and how you're moving forward in this

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<v Speaker 1>great book that you have coming out very soon here

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<v Speaker 1>that I encourage everybody to go pick up the Art

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<v Speaker 1>of Healthy Arrogance and Dreaming Big. And that's a big title.

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<v Speaker 1>And we're going to get into why and the who.

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<v Speaker 1>But my guess is, in many ways you are breathing

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<v Speaker 1>life and everything you do as a direct reflection of

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<v Speaker 1>growing up in Saint Petersburg with your mom and your dad.

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<v Speaker 1>So I want to get into that in a second.

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<v Speaker 1>For the audience who loves potentials, I got some. This

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<v Speaker 1>is money and well, so let's talk about the money first.

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<v Speaker 1>His combined filmmaking collection that he's produced himself responsible for

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<v Speaker 1>over a billion dollars in receivables worldwide. That's US currency, that's.

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<v Speaker 3>Not pay those. Will Packer.

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<v Speaker 1>Is a graduate Magnicum Lottie not thank your Lottie, Magnetic

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<v Speaker 1>Cool Lot, Florida A and M University in nineteen ninety six,

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<v Speaker 1>Bachelors of Science degree get this now in electrical engineering. So,

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<v Speaker 1>following his dad's footsteps, which we'll get into in a moment,

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<v Speaker 1>he had a vision that he fulfilled and that vision

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<v Speaker 1>you see in films and television shows. You've Got Chocolate

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<v Speaker 1>City in nineteen ninety four that he did through rain

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<v Speaker 1>Forest Films. You've got Will Packard Productions, which did films

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<v Speaker 1>that you remember like Think Like a Man, Ride Along,

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<v Speaker 1>Girls Trip. You know, these are iconic films that you

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<v Speaker 1>may not have known the guy behind them. He has

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<v Speaker 1>produced the Academy Awards. That was the ninety fourth annual

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<v Speaker 1>in twenty twenty two. He has most recently become one

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<v Speaker 1>of four limited partners in an NFL team, the Atlanta Falcons.

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<v Speaker 2>He's deeply involved in his community.

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<v Speaker 1>He is a philanthropist, let's just call it that way.

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<v Speaker 1>At the HPCUS, most notably his home university where he

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<v Speaker 1>graduated from. He's always shown up, showing out and giving back.

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<v Speaker 1>If I recall Will, You've had a tenure run of

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<v Speaker 1>a TV series as well, I'm.

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<v Speaker 3>Ready to Love.

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<v Speaker 2>That's it.

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<v Speaker 3>Yeah, Yeah, the longest running African American dating show on television.

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<v Speaker 3>Ready to Love on own on Oprah's network. That's correct.

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<v Speaker 2>Yeah, right, just the other day, who's an icon in

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<v Speaker 2>our world?

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<v Speaker 3>Yeah?

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<v Speaker 1>And so your credentials are bona fides. And this is

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<v Speaker 1>just a small collection of what you have done. I

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<v Speaker 1>just did the high water mark. But a lot of

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<v Speaker 1>this goes back to mom and dad. Is that right,

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<v Speaker 1>no question, no question.

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<v Speaker 3>First of all, thank you so much for having me,

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<v Speaker 3>the fact that you allow me to come on. You're

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<v Speaker 3>using your platform, You always use your pla PM for

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<v Speaker 3>good and strengthening our community with knowledge, especially when it

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<v Speaker 3>comes to the financial literacy piece. Part of what you

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<v Speaker 3>always push, John is.

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<v Speaker 4>The positive cycle and the positivity of how the cyclical

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<v Speaker 4>effect of knowledge and equity can benefit a community, not

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<v Speaker 4>just an individual, but a community.

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<v Speaker 3>You're very big on community. Well, it's important that you

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<v Speaker 3>started where you did because you're absolutely right. It is

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<v Speaker 3>by no mistake that I sit here. I'm very proud

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<v Speaker 3>to you know, be successful by any metric, certainly the

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<v Speaker 3>financial ones. But for me, I measure success, you know,

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<v Speaker 3>on health and well being, mental health, and what I

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<v Speaker 3>give back to the community. I'm successful in those ways

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<v Speaker 3>because I had an incredible foundation. I did have two parents,

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<v Speaker 3>Glad you pointed that out. Not a lot of people do,

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<v Speaker 3>but I had a two parent household, right, and a

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<v Speaker 3>dad and a mom loved each other work together. I

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<v Speaker 3>was born into a world where I knew I had

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<v Speaker 3>a dual foundation of support from Mom from Dad, balancing

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<v Speaker 3>each other out and telling me. I always like to say,

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<v Speaker 3>when I came into the world, my parents lifted me

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<v Speaker 3>into the air like Simba and the lion king, and

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<v Speaker 3>they said, you see that, they took me to the

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<v Speaker 3>highest point they can find. Say, everything the sun touches

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<v Speaker 3>is yours. We have to start doing that to our children.

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<v Speaker 3>We have to start doing that to that next generation.

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<v Speaker 3>Everything that you see is possible. And I had the

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<v Speaker 3>audacity to believe my parents when they told me that,

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<v Speaker 3>when they told me you can go out and you

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<v Speaker 3>can do anything. That's the only way A little black

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<v Speaker 3>kid from Saint Pete, Florida, about as far as you

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<v Speaker 3>can get from Hollywood on a map. Yep. I didn't

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<v Speaker 3>know where Hollywood was. I didn't know anything about the entertainment.

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<v Speaker 3>But that little kid was told you can do and

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<v Speaker 3>be anything you want if you set your mind to

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<v Speaker 3>it and you're willing to work. And I believe that.

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<v Speaker 3>I believe it.

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<v Speaker 1>When I think about you, I actually find the title

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<v Speaker 1>of your book interesting because I think people in our

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<v Speaker 1>community confuse arrogance with confidence. We're so used to not

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<v Speaker 1>seeing real confidence that we can confuse it with arrogance,

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<v Speaker 1>and so I want you to unpack the title because

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<v Speaker 1>I know you did it intentionally and you did it provocatively.

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<v Speaker 1>But one thing I like about you, one of the

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<v Speaker 1>many things, is and we never talked about this, but

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<v Speaker 1>I absolutely believe that it's our shared philosophy.

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<v Speaker 2>There's a lot of love in the word.

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<v Speaker 3>No. You rather respect.

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<v Speaker 1>People respect you or learning to like you than like

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<v Speaker 1>you never respect you. An entrepreneur works eighteen hours day

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<v Speaker 1>of keeping getting a job, so you're committed to the

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<v Speaker 1>work and so no one's going to deny you on excellence.

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<v Speaker 1>Success is going from failure to failure without loss of enthusiasm.

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<v Speaker 1>You've doubled down, you've tripled down, You've you've achieved it,

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<v Speaker 1>so there's no reason to not believe it. That is

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<v Speaker 1>not one answer your self esteem, to quote Quincy Jones,

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<v Speaker 1>that depends on someone else's acceptance of you.

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<v Speaker 3>So you're reasonably comfortable in your own.

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<v Speaker 1>Skin, which is to me, it goes back to your

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<v Speaker 1>parents saying you are somebody, you can do anything you

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<v Speaker 1>want to do, and again lifting you up.

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<v Speaker 3>So again, we all start from someplace.

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<v Speaker 1>And I want to really underscore for this audience and

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<v Speaker 1>part of wealth is culture and perspective, and we model

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<v Speaker 1>what we see.

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<v Speaker 2>And and your kids, and when.

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<v Speaker 1>You have bring a childness in this world, you want

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<v Speaker 1>to be more than a sperm donor, right. You want

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<v Speaker 1>to be a positive influence in their life. And when

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<v Speaker 1>you succeed, you need to understand whether you succeeding or

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<v Speaker 1>you're failing. Is an old Southern quote. No matter how

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<v Speaker 1>much I love you, my son and my I don't

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<v Speaker 1>have wisdom, I can give you is my own ignorance.

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<v Speaker 1>And that watch how you live your life. And maybe

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<v Speaker 1>only Bible anybody else reads. So all of those quotes

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<v Speaker 1>that I just used to me embody your spirit. So

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<v Speaker 1>when you write a book call the Art of Healthy

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<v Speaker 1>Arrogance and Dreaming Big, I know every word was intentional.

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<v Speaker 1>Some of them had to trigger a little bit. So

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<v Speaker 1>the book comes out by the way, February eighteen. I

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<v Speaker 1>want everybody to go buy it. I want you to

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<v Speaker 1>send Will a note on social media saying that you

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<v Speaker 1>purchased it. I want you to leave a review once

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<v Speaker 1>you read it, or listen to it online where you

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<v Speaker 1>bought it. We've got to as people a color. I

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<v Speaker 1>want everybody to buy the book, but I certainly people

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<v Speaker 1>are color.

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<v Speaker 3>We've got to.

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<v Speaker 1>Make smart sexy again. I'm way too long. We've done that,

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<v Speaker 1>celebrated it. It's time to make smart sexy again. The

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<v Speaker 1>biggest group of buyers of books in this country are

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<v Speaker 1>black women. I want to buy this book. I want

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<v Speaker 1>you to leave or review, don't boycott somebody. I want

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<v Speaker 1>you to clear the shelves. I don't want you to

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<v Speaker 1>buy everything that they got this from a black man

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<v Speaker 1>or a black woman to show that we have power.

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<v Speaker 5>Yes, well, it's interesting you talk about that power the

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<v Speaker 5>working in Hollywood, right, And one of the reasons I

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<v Speaker 5>even wrote the book is because I've had a three

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<v Speaker 5>decade career in Hollywood, and over.

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<v Speaker 3>Those thirty years, I've been able to work with some

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<v Speaker 3>of the most famous people, some of the most well known, powerful,

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<v Speaker 3>some of the richest folks, also some of the most

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<v Speaker 3>topsic people, some of the people that are the most insecure,

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<v Speaker 3>some of the people that have got a lot of

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<v Speaker 3>negativity that swirls around them all the time. Having to

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<v Speaker 3>deal with the people in that environment, I learned a

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<v Speaker 3>set of skills that I believe is transferable to any industry.

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<v Speaker 3>The other thing I learned is that what you just

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<v Speaker 3>said about the power belonging to the consumer. Hollywood, like

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<v Speaker 3>any consumer facing industry, operates under an economic comparative. People

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<v Speaker 3>get it confused. Sometimes they think, oh, well, Hollywood is

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<v Speaker 3>trying to promote a particular agenda. They only want to

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<v Speaker 3>see this type of person win or that type of person.

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<v Speaker 3>Hollywood is a business. Hollywood is driven by its consumers,

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<v Speaker 3>not the other way around. Hollywood is reactive, not proactive,

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<v Speaker 3>and so the power always is in the consumer. And

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<v Speaker 3>I tell people all the time, there's content out there

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<v Speaker 3>that's being made, and you don't like it, or you

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<v Speaker 3>want to see more of a different type of content,

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<v Speaker 3>Go find that content and spread the work problytized like

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<v Speaker 3>you would something that is very important to you in

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<v Speaker 3>another area. Let people know. Because when you do that,

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<v Speaker 3>folks like myself and also the people that are financing

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<v Speaker 3>projects in Hollywood, they have to pay attention. They have to.

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<v Speaker 3>So you're absolutely right about that. I title the book

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<v Speaker 3>so the title of the book is who Better Than You?

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<v Speaker 3>And then the subtitle is the Art of healthy arrogance

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<v Speaker 3>and Dreaming Big? And the title who Better than You

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<v Speaker 3>clearly states, clearly states the question that each of us

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<v Speaker 3>need to ask ourselves, not once a year, not once

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<v Speaker 3>a month, not once a week, every day, every day,

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<v Speaker 3>ask yourself, look yourself right in the mirror, and affirm

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<v Speaker 3>that there is no one better than you to achieve.

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<v Speaker 3>And I don't mean achieve like mediocre dreams, right, I

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<v Speaker 3>don't mean achieve things that are kind of good. I

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<v Speaker 3>mean great, I mean huge, outsized John. At the end

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<v Speaker 3>of the day, the folks in this world that you

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<v Speaker 3>and I know that have been extremely successful are people

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<v Speaker 3>that believe not only that they could do it, but

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<v Speaker 3>that they were going to do it and that they

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<v Speaker 3>were meant to do And when you walk into a

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<v Speaker 3>room and I've been right there with you, you and

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<v Speaker 3>I've been in some powerful rooms, brother, in those rooms, yeah,

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<v Speaker 3>don't believe that. In those rooms sometimes I'm like, what

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<v Speaker 3>am I doing here? And then I see you. I said, well,

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<v Speaker 3>let me go talk to my friend John, because he's

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<v Speaker 3>the only what I know here and everybody else knows him.

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<v Speaker 3>You know what I mean? What I will say is

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<v Speaker 3>that you walk into those rooms and we've all been

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<v Speaker 3>in those positions, and you're around people, and you know,

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<v Speaker 3>you may have a little bit of trepidation. What am

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<v Speaker 3>I doing? Here do I belong? Once you have that confidence,

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<v Speaker 3>you walk into the room, and that confidence manifests itself

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<v Speaker 3>in ways that you don't even realize. You don't walk

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<v Speaker 3>in and say what am I doing here? You walk

0:13:45.320 --> 0:13:47.240
<v Speaker 3>in and say what can I add to this room?

0:13:47.480 --> 0:13:48.040
<v Speaker 2>That's right?

0:13:48.240 --> 0:13:51.200
<v Speaker 3>This room is better because I'm in it and I'm

0:13:51.240 --> 0:13:54.600
<v Speaker 3>out to show people. See when I say healthy arrogance,

0:13:54.679 --> 0:13:59.720
<v Speaker 3>make no mistake, that is very important, very important, because

0:13:59.840 --> 0:14:04.600
<v Speaker 3>we associate arrogance and most times it is toxic arrogance.

0:14:04.920 --> 0:14:07.880
<v Speaker 3>Arrogance and toxic arrogance is about tearing people down. It

0:14:07.960 --> 0:14:10.720
<v Speaker 3>is about I'm better than you. Right, I'm going to

0:14:10.840 --> 0:14:14.760
<v Speaker 3>beat you. Look at me, everybody look at me, and

0:14:14.840 --> 0:14:18.040
<v Speaker 3>don't look at them. Right. That is what typical arrogance is.

0:14:18.080 --> 0:14:20.960
<v Speaker 3>And I know I work in Hollywood. I'm I'm tired

0:14:21.000 --> 0:14:25.880
<v Speaker 3>talking about me. Now you talk about me exactly exactly right, Nutherboue,

0:14:25.880 --> 0:14:30.680
<v Speaker 3>you were about me. I work in an industry that

0:14:30.800 --> 0:14:37.520
<v Speaker 3>created unsubstantiated humors, right, I'm not talking about that. Healthy

0:14:37.600 --> 0:14:41.160
<v Speaker 3>arrogance is that supreme confidence in yourself that helps you

0:14:41.240 --> 0:14:45.400
<v Speaker 3>to understand what true leaders understand, which is that I'm

0:14:45.440 --> 0:14:49.560
<v Speaker 3>successful when I can get you and the other persons

0:14:49.760 --> 0:14:53.800
<v Speaker 3>around us to realize that our success is tied together. Right,

0:14:54.160 --> 0:14:57.400
<v Speaker 3>So it's not about tearing anybody else down. It is

0:14:57.440 --> 0:15:00.920
<v Speaker 3>about lifting yourself and everybody else around you up. True

0:15:01.040 --> 0:15:03.520
<v Speaker 3>leaders are able to get people to row in the

0:15:03.560 --> 0:15:06.920
<v Speaker 3>same direction. It is not until you get the folks

0:15:06.960 --> 0:15:08.960
<v Speaker 3>that are either on your team and your network and

0:15:08.960 --> 0:15:13.160
<v Speaker 3>your family and your relationships to understand that your success

0:15:13.200 --> 0:15:18.120
<v Speaker 3>benefits them and vice versa. That's what true leaders do,

0:15:18.400 --> 0:15:21.240
<v Speaker 3>and that's when you get people saying, oh, you know what,

0:15:21.600 --> 0:15:23.560
<v Speaker 3>I need John Hope Framing to win because I don't

0:15:23.600 --> 0:15:26.560
<v Speaker 3>rind the win because I'm working with him, because his

0:15:26.680 --> 0:15:30.600
<v Speaker 3>success is my success right because he is the person

0:15:31.000 --> 0:15:34.560
<v Speaker 3>that is helping to unlock success for all of us.

0:15:34.960 --> 0:15:38.320
<v Speaker 3>And so too many times we get in these silos

0:15:38.840 --> 0:15:42.480
<v Speaker 3>and that's where that arrogance comes in, tearing everybody else down.

0:15:42.840 --> 0:15:46.120
<v Speaker 3>If you win it, I'm losing. No, you can't think

0:15:46.240 --> 0:15:50.000
<v Speaker 3>like that. It's about first that internal self confidence, and

0:15:50.040 --> 0:15:52.680
<v Speaker 3>that self confidence is a muscle that you can build

0:15:52.800 --> 0:15:55.760
<v Speaker 3>over time, you can build up right. I know there

0:15:55.760 --> 0:15:58.320
<v Speaker 3>are people that may be watching that aren't you know,

0:15:58.600 --> 0:16:01.920
<v Speaker 3>work born with the outside as confidence that that maybe

0:16:01.960 --> 0:16:05.120
<v Speaker 3>John and myself have That's that's okay. You can build

0:16:05.120 --> 0:16:07.560
<v Speaker 3>it up, and you do it by doing small things

0:16:07.600 --> 0:16:10.800
<v Speaker 3>and by succeeding at small things, and by looking yourself

0:16:10.840 --> 0:16:13.320
<v Speaker 3>in that mirror every day and giving yourself the credit

0:16:13.360 --> 0:16:15.800
<v Speaker 3>for it. And you go on to something bigger, and

0:16:15.840 --> 0:16:17.680
<v Speaker 3>then something bigger, and before you know what, you got

0:16:17.680 --> 0:16:22.360
<v Speaker 3>some momentum. So that's that's where my concept of healthy

0:16:22.440 --> 0:16:23.000
<v Speaker 3>arrogance came.

0:16:33.320 --> 0:16:37.560
<v Speaker 1>I want people to slow down and and rewind this

0:16:38.240 --> 0:16:41.600
<v Speaker 1>and listen slowly to what he said. Take it to

0:16:41.640 --> 0:16:44.160
<v Speaker 1>half speed, and listen to what he said. How he

0:16:44.200 --> 0:16:48.760
<v Speaker 1>impact that is very important, his differentiation. How do I

0:16:48.800 --> 0:16:52.760
<v Speaker 1>describe him? I said, he's reasonably comfortable in his own skin.

0:16:53.200 --> 0:16:55.880
<v Speaker 1>No one's comfortable in their own skin. That's a lie,

0:16:56.440 --> 0:16:58.800
<v Speaker 1>he acknowledged when he wants when he comes into the room.

0:16:58.840 --> 0:17:02.320
<v Speaker 1>When I go into a room, I'm acknowledging sometimes it's

0:17:02.320 --> 0:17:06.159
<v Speaker 1>a little bit of a of a wondering whether you're

0:17:06.680 --> 0:17:11.000
<v Speaker 1>worthy of being in that room, a little bit of insecurity.

0:17:11.080 --> 0:17:14.880
<v Speaker 1>That's that's okay. It goes away as natural. It keeps

0:17:14.880 --> 0:17:19.959
<v Speaker 1>you from being obnoxious, right, It is a humility. But

0:17:20.000 --> 0:17:22.439
<v Speaker 1>then you with rainbow's after storms, then you buck up

0:17:22.480 --> 0:17:24.679
<v Speaker 1>and you say, yeah, I really, I'm God's child, I

0:17:24.720 --> 0:17:27.400
<v Speaker 1>am somebody. I'm different from everybody here, and I add

0:17:27.480 --> 0:17:30.280
<v Speaker 1>value and all of a sudden, that warmth, that authenticity

0:17:31.000 --> 0:17:33.719
<v Speaker 1>attracts people to you. And you look up and Will's

0:17:33.760 --> 0:17:36.640
<v Speaker 1>got ten people around him, pulling seats around him, as

0:17:36.640 --> 0:17:39.200
<v Speaker 1>we were at the last I saw of the Magic

0:17:39.280 --> 0:17:42.800
<v Speaker 1>Johnson reception in Atlanta. You look up and there's a

0:17:42.840 --> 0:17:46.000
<v Speaker 1>half dozen people centering around him, trying to pull off

0:17:46.000 --> 0:17:50.640
<v Speaker 1>of his energy because he's the strongest energy in that room.

0:17:50.800 --> 0:17:53.920
<v Speaker 1>That healthy, I'm gonna call it at the moment, confidence

0:17:54.119 --> 0:17:55.439
<v Speaker 1>that comes from self esteem.

0:17:55.680 --> 0:17:57.359
<v Speaker 2>If I don't like me, I'm not gonna like you.

0:17:58.040 --> 0:17:59.640
<v Speaker 1>If I don't feel good about me, I'm not gonna

0:17:59.680 --> 0:18:02.520
<v Speaker 1>feel good about you, That is right me. Don't expect

0:18:02.520 --> 0:18:03.840
<v Speaker 1>me to respect you if I don't love me, I

0:18:03.880 --> 0:18:06.200
<v Speaker 1>don't have a clue how to love you. Don't have

0:18:06.280 --> 0:18:08.120
<v Speaker 1>a clue because in my life, will make your life

0:18:08.160 --> 0:18:08.960
<v Speaker 1>a living hell.

0:18:08.960 --> 0:18:11.120
<v Speaker 3>And hurt people, hurt people here.

0:18:11.680 --> 0:18:15.520
<v Speaker 2>So he is trying to get you to adopt yourself.

0:18:16.760 --> 0:18:21.040
<v Speaker 3>Huh, how about that? How about that? And and and

0:18:21.240 --> 0:18:26.800
<v Speaker 3>just to go a little bit further with that, when

0:18:26.880 --> 0:18:34.560
<v Speaker 3>you realize that the most important voice that you're going

0:18:34.600 --> 0:18:38.640
<v Speaker 3>to hear all day is yours, and you start off

0:18:38.680 --> 0:18:44.840
<v Speaker 3>with that voice telling you you're qualified, you're prepared, you

0:18:44.960 --> 0:18:49.520
<v Speaker 3>have the skills, you are ready for whatever may come today.

0:18:49.600 --> 0:18:53.360
<v Speaker 3>That's the most important voice. You probably aren't gonna hear

0:18:53.359 --> 0:18:55.840
<v Speaker 3>it any more the rest of that day. But when

0:18:55.880 --> 0:19:01.119
<v Speaker 3>you hear it from the most important voice first, you

0:19:01.160 --> 0:19:05.359
<v Speaker 3>are better prepared. You are undergirded to go out and

0:19:05.400 --> 0:19:07.880
<v Speaker 3>face the challenges of the day. Too often we give

0:19:07.920 --> 0:19:11.520
<v Speaker 3>our power away to people because they may have a

0:19:11.560 --> 0:19:16.639
<v Speaker 3>fancy title, they may have access to resources. Nothing wrong

0:19:16.800 --> 0:19:21.080
<v Speaker 3>with interfacing with folks that are in positions of power

0:19:21.160 --> 0:19:25.240
<v Speaker 3>at all, Nothing wrong with taking in what they said,

0:19:25.480 --> 0:19:29.399
<v Speaker 3>what they say in their perspectives. You said is a

0:19:29.440 --> 0:19:34.000
<v Speaker 3>little love in every note. Right. What I see people doing,

0:19:34.440 --> 0:19:37.919
<v Speaker 3>especially in my industry, John, is they're giving their power

0:19:38.080 --> 0:19:42.960
<v Speaker 3>to people who aren't them. I sent my script to

0:19:43.040 --> 0:19:45.840
<v Speaker 3>Will Packer and Will Packer said no, he said he's

0:19:45.840 --> 0:19:47.439
<v Speaker 3>not going to produce it. I said it to Sony

0:19:47.480 --> 0:19:49.520
<v Speaker 3>and they said no. I said Paramount and they said no.

0:19:50.200 --> 0:19:52.760
<v Speaker 3>All right. Audition for a Will Packer movie and I

0:19:52.760 --> 0:19:59.720
<v Speaker 3>didn't get the role. That's just that person's perspective opinion

0:19:59.760 --> 0:20:02.160
<v Speaker 3>in this decision being made based on their unique set

0:20:02.160 --> 0:20:02.720
<v Speaker 3>of experience.

0:20:02.920 --> 0:20:05.240
<v Speaker 2>It's that a value on you.

0:20:05.240 --> 0:20:09.399
<v Speaker 3>You gotta remember that even though this person is all

0:20:09.440 --> 0:20:11.359
<v Speaker 3>those fancy things that John said about me at the

0:20:11.400 --> 0:20:14.960
<v Speaker 3>beginning of this all that's true, that still doesn't mean

0:20:15.320 --> 0:20:17.680
<v Speaker 3>that I have the right to assign value to you

0:20:17.680 --> 0:20:20.840
<v Speaker 3>your life or your dream. I may say, you know,

0:20:20.920 --> 0:20:22.879
<v Speaker 3>I'm not going to hire you as an actress. Or

0:20:22.920 --> 0:20:24.800
<v Speaker 3>you may have somebody saying they're not going to invest

0:20:24.800 --> 0:20:27.240
<v Speaker 3>in your new business. Min you may have a new

0:20:27.280 --> 0:20:28.879
<v Speaker 3>boss that you apply for a job, I'm not going

0:20:28.960 --> 0:20:32.520
<v Speaker 3>to hire you. That's okay, that's that person's opinion. But

0:20:32.720 --> 0:20:37.119
<v Speaker 3>don't give your power to say that your dream is

0:20:37.160 --> 0:20:39.399
<v Speaker 3>not over until you say it's over. Don't get that

0:20:39.480 --> 0:20:42.000
<v Speaker 3>to anybody. I don't care what their timele is. I

0:20:42.000 --> 0:20:44.040
<v Speaker 3>don't care what access to resource they have a rich

0:20:44.080 --> 0:20:47.560
<v Speaker 3>day are, I don't care. That is your power. That's

0:20:47.600 --> 0:20:51.640
<v Speaker 3>why you're the most important person. You gotta affirm that daily,

0:20:51.760 --> 0:20:54.639
<v Speaker 3>you really really do, because that's the thing that gets

0:20:54.920 --> 0:20:57.840
<v Speaker 3>you get used to hearing, and then you start to

0:20:57.880 --> 0:21:00.920
<v Speaker 3>expect yourself to perform that way, just like it works

0:21:00.920 --> 0:21:03.160
<v Speaker 3>in the opposite direction. If you have that drum beat

0:21:03.200 --> 0:21:06.320
<v Speaker 3>and negativity always tell you I'm not ready, I'm not worthy,

0:21:06.560 --> 0:21:09.120
<v Speaker 3>I don't have it, I'm not prepared. If you're constantly

0:21:09.119 --> 0:21:12.240
<v Speaker 3>telling yourself that, that drum beat gets louder and louder,

0:21:12.359 --> 0:21:14.600
<v Speaker 3>it works the other way. It's the positive cycle, just

0:21:14.600 --> 0:21:16.320
<v Speaker 3>like we talked about before, Just like John you talk

0:21:16.320 --> 0:21:19.960
<v Speaker 3>about all the time. That's that positive cycle, that cycle

0:21:20.000 --> 0:21:23.080
<v Speaker 3>of positivity that you can create within yourself. We're talking

0:21:23.080 --> 0:21:25.440
<v Speaker 3>about you having an internal conversation. You don't need anybody

0:21:25.440 --> 0:21:27.399
<v Speaker 3>else to help you with this. You don't need any money,

0:21:27.480 --> 0:21:29.439
<v Speaker 3>you don't need any mentor. This is something that you

0:21:29.480 --> 0:21:32.360
<v Speaker 3>can do. Start with yourself. Don just said adopt yourself.

0:21:32.560 --> 0:21:35.439
<v Speaker 3>I love that mantra. I love that right because it

0:21:35.520 --> 0:21:38.480
<v Speaker 3>requires you to love yourself. It requires you to nurture yourself.

0:21:38.520 --> 0:21:40.440
<v Speaker 3>It requires you to take care of yourself and give

0:21:40.480 --> 0:21:43.720
<v Speaker 3>yourself what you need. That's where you gotta start, and

0:21:43.760 --> 0:21:45.920
<v Speaker 3>not enough of us do that. That's where that question

0:21:45.960 --> 0:21:47.720
<v Speaker 3>who better than you? Come from.

0:21:49.760 --> 0:21:52.119
<v Speaker 1>I don't think this applies to you now, but twenty

0:21:52.200 --> 0:21:54.760
<v Speaker 1>years ago I would say one of your greatest assets

0:21:54.920 --> 0:21:58.000
<v Speaker 1>was there's a lot of I mean, you take no

0:21:58.080 --> 0:22:00.480
<v Speaker 1>for vitamins. I mean, I know that was also one

0:22:00.520 --> 0:22:03.000
<v Speaker 1>of my greatest answers. You didn't you ignore the noise

0:22:03.520 --> 0:22:06.320
<v Speaker 1>and you didn't let a know define you take no

0:22:06.400 --> 0:22:07.840
<v Speaker 1>for vitamins. And it's a little bit of what you're

0:22:07.840 --> 0:22:11.120
<v Speaker 1>telling people coming at you now and others who are

0:22:11.160 --> 0:22:12.800
<v Speaker 1>getting rejected, not rejecting you.

0:22:13.440 --> 0:22:14.240
<v Speaker 2>We're just saying this is.

0:22:14.280 --> 0:22:16.480
<v Speaker 1>Not that, this doesn't work for what I'm doing right

0:22:16.520 --> 0:22:19.280
<v Speaker 1>now has no identity. I'm not identifying you at all.

0:22:19.320 --> 0:22:21.360
<v Speaker 1>I'm not even thinking about you think about my project.

0:22:21.640 --> 0:22:25.000
<v Speaker 1>So you early on have to as you're building this up,

0:22:25.000 --> 0:22:27.360
<v Speaker 1>you have to take no for vitamins and believe in

0:22:27.400 --> 0:22:30.480
<v Speaker 1>yourself and say, focus on the rare yes you got,

0:22:30.600 --> 0:22:33.000
<v Speaker 1>not the nose you didn't get. The glass was half

0:22:33.040 --> 0:22:35.719
<v Speaker 1>flip full, not half empty. The way I see you

0:22:35.840 --> 0:22:39.480
<v Speaker 1>now is and we share this trait and never said

0:22:39.480 --> 0:22:42.400
<v Speaker 1>this to you publicly, but we're both ruthless about our time.

0:22:43.119 --> 0:22:48.200
<v Speaker 3>MM we'll give away the money. I don't be don't.

0:22:48.040 --> 0:22:51.400
<v Speaker 2>Mess with our time. I say no to things.

0:22:51.680 --> 0:22:54.600
<v Speaker 1>Hey will no, No, No, I'm sorry, brother, I can't do that. Hey,

0:22:54.600 --> 0:22:56.919
<v Speaker 1>well I got to be in Central Pei.

0:22:57.080 --> 0:22:57.520
<v Speaker 2>Can't do that.

0:22:58.240 --> 0:23:00.919
<v Speaker 1>No, that doesn't work right now, good luck with that.

0:23:01.600 --> 0:23:07.600
<v Speaker 1>You're focused, You're absolutely laser focused on the thing you

0:23:07.640 --> 0:23:11.600
<v Speaker 1>want to achieve. No shade to anybody else, but you

0:23:11.640 --> 0:23:13.919
<v Speaker 1>can't be successful in life unless you're focused on what

0:23:14.000 --> 0:23:17.160
<v Speaker 1>you're trying to achieve. So what are some what are

0:23:17.200 --> 0:23:20.200
<v Speaker 1>some want you give to drop some some some I'm

0:23:20.200 --> 0:23:22.480
<v Speaker 1>gonna get into some tactical stuff from the book. But

0:23:22.520 --> 0:23:25.080
<v Speaker 1>once you drop a few girls of wisdom that people

0:23:25.080 --> 0:23:27.320
<v Speaker 1>can expect from this book that are tied to your

0:23:27.600 --> 0:23:29.080
<v Speaker 1>or they won't Maybe they won't get it in this

0:23:29.080 --> 0:23:34.440
<v Speaker 1>book your life philosophy, What are half of the rules two, three, four,

0:23:34.480 --> 0:23:38.359
<v Speaker 1>six that you'll packer lives by that comes that was

0:23:38.400 --> 0:23:45.040
<v Speaker 1>between your parents raising you and becoming massively successful. That

0:23:45.200 --> 0:23:48.960
<v Speaker 1>piece in the middle is what people's people are missing. Yeah,

0:23:49.000 --> 0:23:51.040
<v Speaker 1>and what we're going to give them the day in

0:23:51.080 --> 0:23:53.840
<v Speaker 1>this podcast is hope with the business plan. So if

0:23:53.840 --> 0:23:56.639
<v Speaker 1>we get into tactical questions about that, that are that

0:23:56.680 --> 0:23:58.840
<v Speaker 1>are lessons from the book and lessons for life and

0:23:58.840 --> 0:24:02.479
<v Speaker 1>people listening? What are those values that differentiate you that

0:24:02.520 --> 0:24:04.600
<v Speaker 1>have made you thrive and not just survive?

0:24:05.320 --> 0:24:09.359
<v Speaker 3>Yeah, thank you, I appreciate that. So one of the

0:24:09.359 --> 0:24:13.000
<v Speaker 3>things that I talk about is a big belief of

0:24:13.040 --> 0:24:17.439
<v Speaker 3>mine that sometimes you have to go out and climb

0:24:17.440 --> 0:24:22.159
<v Speaker 3>the mountain. What do I mean by it? Many of

0:24:22.240 --> 0:24:28.919
<v Speaker 3>us have what I call preparation paralysis. Hmmm, I want

0:24:28.960 --> 0:24:34.640
<v Speaker 3>to hear this. I am so fortunate John to have

0:24:34.680 --> 0:24:38.600
<v Speaker 3>been naive when I started off trying to become a filmmaker.

0:24:40.000 --> 0:24:42.800
<v Speaker 3>The power of what I didn't know help propel me.

0:24:42.920 --> 0:24:45.600
<v Speaker 3>Because if I knew then what I knew now what

0:24:45.720 --> 0:24:48.919
<v Speaker 3>I know now, I wouldn't have done it. Because I'm

0:24:49.119 --> 0:24:51.840
<v Speaker 3>I'm analytical, I'm intelligent, and I would have said this

0:24:51.960 --> 0:24:56.479
<v Speaker 3>is an unlikely The aperture for success is too small.

0:24:56.760 --> 0:24:58.639
<v Speaker 3>I need to find something else to do, and I

0:24:58.680 --> 0:24:59.000
<v Speaker 3>want to.

0:24:59.359 --> 0:25:02.280
<v Speaker 2>The audience please listen to me. His degree is an

0:25:02.359 --> 0:25:03.439
<v Speaker 2>engineering and.

0:25:03.880 --> 0:25:10.680
<v Speaker 1>Engineering and they're extremely specific, extremely tactile. They are very

0:25:10.720 --> 0:25:14.159
<v Speaker 1>detailed and with all the respect are rigid. So an

0:25:14.160 --> 0:25:18.439
<v Speaker 1>electrial engineer is scientific and they need to know the

0:25:18.520 --> 0:25:21.000
<v Speaker 1>mapping before they start to work. So what he's saying

0:25:21.040 --> 0:25:25.199
<v Speaker 1>here is a game changer for you. He did not

0:25:25.880 --> 0:25:31.000
<v Speaker 1>over analyze, Otherwise he never would have even got off.

0:25:31.040 --> 0:25:33.199
<v Speaker 3>The mark continued, You got it, you got it, you

0:25:33.280 --> 0:25:36.680
<v Speaker 3>got it, and that engineering discipline is anethentical to the

0:25:36.960 --> 0:25:41.040
<v Speaker 3>creative field in which I work. So when I talk

0:25:41.119 --> 0:25:48.200
<v Speaker 3>about preparation paralysis, so many of us say, Okay, I'm

0:25:48.280 --> 0:25:50.800
<v Speaker 3>gonna go and I'm going to do this thing. I'm

0:25:50.840 --> 0:25:53.399
<v Speaker 3>going to initiate this pivot. I'm going to start to

0:25:53.440 --> 0:25:57.000
<v Speaker 3>embark on this challenge. I'm going to climb this mountain,

0:25:57.000 --> 0:26:01.840
<v Speaker 3>whatever your mountain is. And they say, I gotta be

0:26:01.920 --> 0:26:05.080
<v Speaker 3>prepared though, because I'm climbing a mountain. Mountain is big,

0:26:05.880 --> 0:26:09.199
<v Speaker 3>and you spend all your time and all your energy

0:26:09.880 --> 0:26:14.840
<v Speaker 3>preparing to climb the mountain and you never climb the mountain.

0:26:16.040 --> 0:26:21.919
<v Speaker 3>We all know somebody like that. It's natural. Sometimes you

0:26:22.119 --> 0:26:26.800
<v Speaker 3>just gotta climb the mountain. See what happens is we

0:26:26.880 --> 0:26:29.680
<v Speaker 3>go out and it is that fear of the unknown

0:26:30.000 --> 0:26:34.119
<v Speaker 3>and that fear of failure that allows us to settle

0:26:34.160 --> 0:26:37.200
<v Speaker 3>into a comfort level. How many of us know folks

0:26:37.280 --> 0:26:39.240
<v Speaker 3>that are like I'm about to. They're always about to.

0:26:39.280 --> 0:26:41.600
<v Speaker 3>I'm about to. I'm about to write next year. Next

0:26:41.640 --> 0:26:43.720
<v Speaker 3>year's the year I'm gonna start the business. Next year

0:26:43.760 --> 0:26:45.600
<v Speaker 3>is the year I'm gonna get the master's degree. Next

0:26:45.640 --> 0:26:48.439
<v Speaker 3>year's right about to Because they feel like I'm not

0:26:48.480 --> 0:26:52.840
<v Speaker 3>ready yet, I'm just not ready. That's preparation paralysis. What

0:26:52.920 --> 0:26:56.480
<v Speaker 3>you have to do is realize that you can go

0:26:56.560 --> 0:27:00.439
<v Speaker 3>out and you can have the right shoes to climb

0:27:00.440 --> 0:27:02.600
<v Speaker 3>that mountain. You can have the repelling gear, you got

0:27:02.600 --> 0:27:05.040
<v Speaker 3>the rope, you got your backpack, you got the canteen

0:27:05.359 --> 0:27:08.080
<v Speaker 3>you know, fill with your water, and I can have

0:27:08.320 --> 0:27:11.720
<v Speaker 3>all that. But until you actually get up on the

0:27:11.760 --> 0:27:13.960
<v Speaker 3>side of that mountain and you plan to go right

0:27:14.000 --> 0:27:15.960
<v Speaker 3>and you reach your hand up in the rock slips,

0:27:16.040 --> 0:27:17.879
<v Speaker 3>now you got to go left. You get up there,

0:27:17.960 --> 0:27:20.520
<v Speaker 3>you feel the sting of the cold air on your face.

0:27:20.640 --> 0:27:24.520
<v Speaker 3>Right until you're actually there climbing the mountain, you don't

0:27:24.600 --> 0:27:27.119
<v Speaker 3>know what to expect. You don't know what it's going

0:27:27.200 --> 0:27:29.119
<v Speaker 3>to be like because you never climbed the mountain before.

0:27:29.760 --> 0:27:32.760
<v Speaker 3>So sometimes you actually got to get out there and

0:27:32.960 --> 0:27:37.720
<v Speaker 3>just start climbing the mountain in order to do that.

0:27:38.520 --> 0:27:40.720
<v Speaker 3>Climbing the mountain is just like swallowing a whale, one

0:27:40.760 --> 0:27:44.040
<v Speaker 3>bite at a time. The first thing you have to do,

0:27:44.080 --> 0:27:46.920
<v Speaker 3>and this is the second thing, So don't allow yourself

0:27:47.400 --> 0:27:51.119
<v Speaker 3>to have preparation paralysis. Get out there and climb the mountain. Yeah,

0:27:51.240 --> 0:27:56.160
<v Speaker 3>the second thing, death of the good. That's right, that's right.

0:27:56.960 --> 0:28:00.240
<v Speaker 3>The second thing that I described subscribe to is the

0:28:00.320 --> 0:28:07.280
<v Speaker 3>belief that when you are getting ready to do something

0:28:08.480 --> 0:28:13.040
<v Speaker 3>big right, don't care what it is, sometimes you have

0:28:13.119 --> 0:28:22.119
<v Speaker 3>to fabricate momentum. He follow me. Okay, So many times

0:28:22.560 --> 0:28:25.480
<v Speaker 3>folks get stuck on that first wrong, John. When I

0:28:25.560 --> 0:28:29.680
<v Speaker 3>was making my very first movie after college, I said,

0:28:29.680 --> 0:28:31.919
<v Speaker 3>We're going to raise seven hundred and fifty thousand dollars,

0:28:33.240 --> 0:28:35.840
<v Speaker 3>A lot of money for a movie, especially back then.

0:28:36.800 --> 0:28:38.960
<v Speaker 3>Seven hundred and fifty would give us what we needed

0:28:39.000 --> 0:28:40.760
<v Speaker 3>to go out and get the cameras and lights and

0:28:40.880 --> 0:28:44.520
<v Speaker 3>go and shoot this movie. John, for the life of me,

0:28:44.640 --> 0:28:47.960
<v Speaker 3>I could not raise. I couldn't get anywhere close to

0:28:48.080 --> 0:28:49.960
<v Speaker 3>raising that money. I wasn't rich, I didn't know anybody

0:28:50.080 --> 0:28:51.960
<v Speaker 3>rich to know anybody in Hollywood. I was out banging

0:28:51.960 --> 0:28:53.640
<v Speaker 3>my hand on doors trying to raise seven hundred fifty

0:28:53.680 --> 0:28:57.440
<v Speaker 3>thousand dollars right, So I said, Okay, instead of a

0:28:57.480 --> 0:29:00.840
<v Speaker 3>financial goal, I'm going to set a date goal, and

0:29:00.880 --> 0:29:02.920
<v Speaker 3>I'm going to say whatever I'm able to raise at

0:29:02.960 --> 0:29:06.200
<v Speaker 3>the end of three months, give myself three months. Whatever

0:29:06.240 --> 0:29:08.520
<v Speaker 3>I raised the end of those three months, that's gonna

0:29:08.560 --> 0:29:11.880
<v Speaker 3>be the budget. Of the film. That's how much I praised.

0:29:11.880 --> 0:29:16.640
<v Speaker 3>At the end of those three months, I did not

0:29:18.360 --> 0:29:20.200
<v Speaker 3>It wasn't seven hundre fillion dollars, but it sure wasn't

0:29:20.200 --> 0:29:23.200
<v Speaker 3>seven thousand dollars. I raised seventy five thousand dollars. That's

0:29:23.200 --> 0:29:26.040
<v Speaker 3>what we were able to raise. Guess what. We shot

0:29:26.080 --> 0:29:29.920
<v Speaker 3>a tiny movie for seventy five thousand dollars. That was

0:29:29.920 --> 0:29:32.719
<v Speaker 3>the budget of the movie. Okay, very small, but we

0:29:32.760 --> 0:29:35.320
<v Speaker 3>did it. We completed that movie, and it said to

0:29:35.400 --> 0:29:38.040
<v Speaker 3>other people that I could do it. But you know

0:29:38.080 --> 0:29:40.840
<v Speaker 3>what it did most importantly, it said to me that

0:29:40.880 --> 0:29:43.720
<v Speaker 3>you could do it, that I could do it, that

0:29:43.800 --> 0:29:47.040
<v Speaker 3>I could do it. So many times people are going, okay,

0:29:47.440 --> 0:29:51.640
<v Speaker 3>step one, complete the task. No, if the task is monumental,

0:29:51.880 --> 0:29:54.719
<v Speaker 3>that's not step one. Going back to climbing the mountain analogy,

0:29:55.040 --> 0:29:58.480
<v Speaker 3>Step one is buying the shoes. Just buy the shoes right.

0:29:58.520 --> 0:30:01.680
<v Speaker 3>Step two, just get the rope. Step three, don't clout

0:30:01.680 --> 0:30:04.840
<v Speaker 3>them out, drive by the mountain. You know what I mean.

0:30:06.560 --> 0:30:09.280
<v Speaker 3>Do those because before you know what, you've accomplished five

0:30:09.360 --> 0:30:14.080
<v Speaker 3>things towards your goal. Now you're telling yourself, I can

0:30:14.160 --> 0:30:18.040
<v Speaker 3>do it. I can do things towards my goal. Sometimes

0:30:18.040 --> 0:30:21.600
<v Speaker 3>you've got to fabricate that momentum for yourself because it's hard.

0:30:21.840 --> 0:30:24.520
<v Speaker 3>Don't allow yourself to get stuck on that first rung.

0:30:25.360 --> 0:30:30.160
<v Speaker 3>Get going just doing something, Just do it. Give yourself

0:30:30.160 --> 0:30:33.400
<v Speaker 3>an opportunity to get some momentum. That has worked well

0:30:33.440 --> 0:30:34.120
<v Speaker 3>for me, and.

0:30:34.360 --> 0:30:37.840
<v Speaker 1>Those two values work together. Because there's a famous person

0:30:37.880 --> 0:30:39.560
<v Speaker 1>that I've got in the back of my mind. I

0:30:40.040 --> 0:30:43.880
<v Speaker 1>won't mention their name because audience would would then make

0:30:43.880 --> 0:30:46.480
<v Speaker 1>a judgment. But and I try not to judge people.

0:30:46.480 --> 0:30:50.760
<v Speaker 1>People are where they are. But this famous person, who

0:30:50.880 --> 0:30:55.880
<v Speaker 1>is the child of a famous person, always wants to

0:30:55.880 --> 0:30:59.280
<v Speaker 1>do things perfect. And I've tried to tell them, let

0:30:59.320 --> 0:31:02.920
<v Speaker 1>all that parous of analysis go, stop navel gazing. Right

0:31:03.760 --> 0:31:05.760
<v Speaker 1>is the perfect become the death of the good. Just

0:31:05.800 --> 0:31:07.320
<v Speaker 1>get out there and do it. By the time you

0:31:07.360 --> 0:31:10.080
<v Speaker 1>figure out what the perfect is, the opportunity is gone.

0:31:09.960 --> 0:31:14.520
<v Speaker 2>And the situation is completely changed. Right you know not?

0:31:14.520 --> 0:31:16.400
<v Speaker 1>Not only are you not perfect, I tell them, the

0:31:16.520 --> 0:31:18.440
<v Speaker 1>other people out of here aren't perfect. The people you're

0:31:18.960 --> 0:31:22.120
<v Speaker 1>who you're chasing aren't perfect. These folks are mediocre at best.

0:31:22.400 --> 0:31:25.240
<v Speaker 1>And if you and the devil's lazy. So if you

0:31:25.360 --> 0:31:30.320
<v Speaker 1>got to hustle. Yes, you got God behind, Yeah you

0:31:30.400 --> 0:31:32.560
<v Speaker 1>got haven.

0:31:31.800 --> 0:31:34.320
<v Speaker 3>Was just showing up with good heavens. And remember that

0:31:34.480 --> 0:31:36.480
<v Speaker 3>is the one that you can control. One of the

0:31:36.520 --> 0:31:38.760
<v Speaker 3>other things that that that one of the other tenants

0:31:38.800 --> 0:31:40.400
<v Speaker 3>is what you just said. If you got a hostle,

0:31:40.400 --> 0:31:43.520
<v Speaker 3>you say the devil is lazy, right, That is the

0:31:43.560 --> 0:31:46.440
<v Speaker 3>one thing that you can control. There's so many things

0:31:46.480 --> 0:31:48.360
<v Speaker 3>that you you can't control in your world. You can't

0:31:48.360 --> 0:31:50.000
<v Speaker 3>control what other people are gonna do, how they're going

0:31:50.040 --> 0:31:53.080
<v Speaker 3>to receive you, how they're gonna perceive you. But you

0:31:53.120 --> 0:31:56.920
<v Speaker 3>can control how hard you are working, right, So you've

0:31:56.920 --> 0:31:59.760
<v Speaker 3>got to put the energy into the things you can control.

0:31:59.840 --> 0:32:02.760
<v Speaker 3>So many times we spend we each have a finite

0:32:02.760 --> 0:32:05.360
<v Speaker 3>amount of energy. You can't forget that, Okay, none of

0:32:05.440 --> 0:32:07.880
<v Speaker 3>us have limitless energy. Got a finite amount of energy,

0:32:07.920 --> 0:32:11.760
<v Speaker 3>So up to you where you decide to expend that energy.

0:32:12.280 --> 0:32:15.800
<v Speaker 3>Oftentimes we're spending the energy on things we can't control

0:32:15.880 --> 0:32:20.880
<v Speaker 3>because I am worrying, I am feeling myself with anxiety

0:32:20.960 --> 0:32:24.200
<v Speaker 3>about things that I cannot control that people are doing

0:32:24.240 --> 0:32:26.960
<v Speaker 3>around me. You know what you can't control the work,

0:32:27.520 --> 0:32:31.480
<v Speaker 3>put your head down and grind, and especially in today's world,

0:32:31.480 --> 0:32:35.040
<v Speaker 3>we're so consumed with letting everybody know what we're doing

0:32:35.080 --> 0:32:38.120
<v Speaker 3>every step of the way. One of my mautras is

0:32:38.240 --> 0:32:41.760
<v Speaker 3>is the work you put in when nobody is watching

0:32:42.400 --> 0:32:46.719
<v Speaker 3>that makes everybody pay attention later. The work you put

0:32:46.800 --> 0:32:49.880
<v Speaker 3>in when nobody's watching makes everybody pay attention later. And

0:32:49.920 --> 0:32:52.800
<v Speaker 3>so you've got to put your head down and grind

0:32:52.800 --> 0:32:55.240
<v Speaker 3>and don't worry about what everybody else is doing because

0:32:55.240 --> 0:32:57.920
<v Speaker 3>you can't control it. You know what you can't control

0:32:58.280 --> 0:33:02.280
<v Speaker 3>your work ethic can control how much energy and effort

0:33:02.360 --> 0:33:05.240
<v Speaker 3>you're putting into whatever that goal is that you're trying

0:33:05.280 --> 0:33:08.280
<v Speaker 3>to accomplish. I mean, you're going to accomplish it right away,

0:33:08.880 --> 0:33:11.600
<v Speaker 3>but you still got to make sure that that energy

0:33:11.640 --> 0:33:14.120
<v Speaker 3>that you got, that finite amount of energy, you're putting

0:33:14.200 --> 0:33:16.960
<v Speaker 3>it towards something that you can control.

0:33:17.800 --> 0:33:18.240
<v Speaker 2>Brilliant.

0:33:28.280 --> 0:33:31.200
<v Speaker 1>I think you're making, as an old Southern saying, put

0:33:31.200 --> 0:33:34.240
<v Speaker 1>it whether goats can get it. You're the sales the

0:33:34.320 --> 0:33:40.920
<v Speaker 1>way that allow people to approach success. You're putting it

0:33:40.960 --> 0:33:43.719
<v Speaker 1>within reach, which is what I like to do with

0:33:43.920 --> 0:33:45.960
<v Speaker 1>all of my work. Don't use twenty words when two

0:33:46.000 --> 0:33:49.719
<v Speaker 1>will do. People already feel bad, they already feel depressed

0:33:49.720 --> 0:33:51.880
<v Speaker 1>and distressed and the worn out. They don't need us

0:33:51.880 --> 0:33:55.000
<v Speaker 1>to help them by making something unattainable. So you've made

0:33:55.040 --> 0:33:58.520
<v Speaker 1>success attainable. Now this show is Money and Wealth. Before

0:33:58.520 --> 0:34:01.400
<v Speaker 1>I pivot to some practical questions in the book, I

0:34:01.480 --> 0:34:04.360
<v Speaker 1>want to give some folks here a bit of a

0:34:04.440 --> 0:34:07.680
<v Speaker 1>cheat sheet. I've talked about some real estate, real estate

0:34:07.720 --> 0:34:10.120
<v Speaker 1>deals I've done, some that did well, some that were

0:34:10.160 --> 0:34:13.160
<v Speaker 1>a bust. I talked about business deals. I've talked about

0:34:13.160 --> 0:34:15.160
<v Speaker 1>building brands. At some point I'm going to walk through

0:34:15.160 --> 0:34:18.280
<v Speaker 1>how to build a global nonprofit and all this stuff.

0:34:18.320 --> 0:34:22.440
<v Speaker 1>I try to to show people how they can build

0:34:22.480 --> 0:34:25.799
<v Speaker 1>wealth and not just give them a bunch of happy talk.

0:34:26.719 --> 0:34:28.200
<v Speaker 2>Is there are there?

0:34:28.239 --> 0:34:31.160
<v Speaker 1>Is there an example you can give will in your

0:34:31.200 --> 0:34:34.680
<v Speaker 1>personal life, good news are bad? Some cheats you can

0:34:34.760 --> 0:34:37.640
<v Speaker 1>have that you can give folks about. Some insight into

0:34:37.640 --> 0:34:40.759
<v Speaker 1>the music and the entertainment business, which actually is music also,

0:34:40.840 --> 0:34:43.640
<v Speaker 1>by the way, because you've got you've got soundtracks and

0:34:43.640 --> 0:34:45.480
<v Speaker 1>things like that that come out of the movies and

0:34:45.520 --> 0:34:50.360
<v Speaker 1>the TV shows. But it like it's publishing the Golden

0:34:50.480 --> 0:34:52.080
<v Speaker 1>Goose or what is is it being?

0:34:52.280 --> 0:34:52.879
<v Speaker 2>Is it not being?

0:34:53.120 --> 0:34:55.600
<v Speaker 1>Everyone wants to be on stage, Everyone wants to start

0:34:56.000 --> 0:34:58.040
<v Speaker 1>they want to lock the mic. I keep telling them

0:34:58.120 --> 0:35:02.600
<v Speaker 1>all the damn mic, right, RiPP, Yeah, what is the aha?

0:35:03.680 --> 0:35:07.759
<v Speaker 1>Then will Packer can present to this audience that is

0:35:07.880 --> 0:35:10.880
<v Speaker 1>not told or understood about how to make money and

0:35:11.000 --> 0:35:12.400
<v Speaker 1>or build wealth in Hollywood?

0:35:12.800 --> 0:35:16.600
<v Speaker 3>Okay, so it is. It is understood, but it is misconstrued.

0:35:17.239 --> 0:35:20.279
<v Speaker 3>It is about your personal brand. Okay. We live in

0:35:20.320 --> 0:35:23.600
<v Speaker 3>an environment where there's an oversaturation of content. All right,

0:35:23.719 --> 0:35:27.080
<v Speaker 3>there's more content out there than ever before. There's more

0:35:27.160 --> 0:35:31.200
<v Speaker 3>platforms everybody has now you know, got got this device

0:35:31.239 --> 0:35:33.520
<v Speaker 3>where you can go and you can create your own content. Right,

0:35:33.520 --> 0:35:39.960
<v Speaker 3>everybody's a star. Everybody's got a social media platform. Hollywood,

0:35:40.480 --> 0:35:45.600
<v Speaker 3>the music industry, media companies at large are all trying

0:35:45.680 --> 0:35:50.680
<v Speaker 3>to find brands that have an authentic connection to audiences.

0:35:50.760 --> 0:35:55.680
<v Speaker 3>Because they don't. They need you. You are the conduit

0:35:55.760 --> 0:36:00.359
<v Speaker 3>to get to those audiences. Here's where people mess up

0:36:00.640 --> 0:36:06.920
<v Speaker 3>and misstep. You think that you need the support of

0:36:06.920 --> 0:36:10.239
<v Speaker 3>a major media brand in order to reach those consumers,

0:36:10.680 --> 0:36:15.640
<v Speaker 3>and you really don't, especially now right now, because everybody's

0:36:15.640 --> 0:36:17.840
<v Speaker 3>got a YouTube channel, and everybody's got to Instagram, everybody's

0:36:17.840 --> 0:36:20.239
<v Speaker 3>got TikTok. You got to have scale, You have to

0:36:20.239 --> 0:36:23.040
<v Speaker 3>be able to build a brand that has not just hundreds,

0:36:23.080 --> 0:36:26.120
<v Speaker 3>not just thousands. You got to have millions of folks

0:36:26.120 --> 0:36:29.920
<v Speaker 3>that are subscribing to whatever it is that you are pitching,

0:36:30.120 --> 0:36:34.520
<v Speaker 3>selling and presenting. Right, So what I say to people is,

0:36:35.160 --> 0:36:38.600
<v Speaker 3>you make money without Hollywood, That's when Hollywood will come knocking.

0:36:39.080 --> 0:36:41.640
<v Speaker 3>You make money without the music industry, That's when the

0:36:41.719 --> 0:36:44.680
<v Speaker 3>music industry will come knock. So what you should focus

0:36:44.760 --> 0:36:46.799
<v Speaker 3>on is what is the thing that you have that

0:36:46.800 --> 0:36:50.560
<v Speaker 3>connects authentically with audience? Right, Don't worry. Don't spend that

0:36:50.640 --> 0:36:53.480
<v Speaker 3>time trying to knock on a Hollywood door. I literally

0:36:53.760 --> 0:36:56.719
<v Speaker 3>could not get a return call from Hollywood until I

0:36:56.760 --> 0:37:00.680
<v Speaker 3>had independently distributed my own film, all my own. I

0:37:00.800 --> 0:37:04.480
<v Speaker 3>drove from city to city to city, right, I literally,

0:37:04.520 --> 0:37:08.320
<v Speaker 3>I remember I went from Atlanta to Jackson, Mississippi, to Birmingham, Alabama,

0:37:08.440 --> 0:37:11.880
<v Speaker 3>to Charlotte, North Carolina, Greensboro, North Carolina, the Memphids, Tennessee,

0:37:11.920 --> 0:37:14.279
<v Speaker 3>the National Tennessee. I can keep going, I remember, because

0:37:14.280 --> 0:37:15.520
<v Speaker 3>I drove every one of my I stayed in a

0:37:15.560 --> 0:37:17.960
<v Speaker 3>little Motel six or Super eight, whatever I could afford

0:37:18.120 --> 0:37:22.080
<v Speaker 3>to every market. That was my version. Absolute hustle, that

0:37:22.200 --> 0:37:24.840
<v Speaker 3>was my version of building my brand at that time

0:37:25.280 --> 0:37:27.920
<v Speaker 3>was my early movie project. You ain't have to do

0:37:27.960 --> 0:37:29.600
<v Speaker 3>that right now because you can hit sin, you can

0:37:29.640 --> 0:37:32.600
<v Speaker 3>hit post, but everybody can hit sin, everybody can post.

0:37:32.719 --> 0:37:35.280
<v Speaker 3>So you got to do something that stands out. Focus

0:37:35.360 --> 0:37:39.080
<v Speaker 3>your time and energy on building that personal brand. That

0:37:39.239 --> 0:37:43.440
<v Speaker 3>is where you can derive wealth from within the media landscape.

0:37:43.520 --> 0:37:45.759
<v Speaker 3>Everybody's trying to knock on the door to major media

0:37:45.800 --> 0:37:47.400
<v Speaker 3>companies to say, yeah, but I just need to I

0:37:47.400 --> 0:37:49.200
<v Speaker 3>need a bigger platform, I need to be in theaters,

0:37:49.239 --> 0:37:51.560
<v Speaker 3>I need to be on streaming. No, what you need

0:37:51.960 --> 0:37:54.000
<v Speaker 3>is a brand that is valuable enough so that the

0:37:54.040 --> 0:37:56.959
<v Speaker 3>folks that have those platforms say, come on over here,

0:37:57.520 --> 0:38:01.000
<v Speaker 3>let me use your platform and your connection to an

0:38:01.000 --> 0:38:04.640
<v Speaker 3>audience to help enrich my platform. That I've invested all

0:38:04.680 --> 0:38:07.880
<v Speaker 3>this money in over here and I need you in

0:38:07.960 --> 0:38:11.880
<v Speaker 3>order to help sustain my platform. So spin that energy,

0:38:12.040 --> 0:38:15.320
<v Speaker 3>honing whatever that is that boys, and I'm not selling

0:38:15.360 --> 0:38:18.960
<v Speaker 3>everybody go out and be an influencer, because that's these days.

0:38:18.960 --> 0:38:21.360
<v Speaker 3>That's like you know, being an NBA you know what

0:38:21.400 --> 0:38:24.400
<v Speaker 3>I mean. I'm not saying that, but they're gonna be

0:38:24.480 --> 0:38:26.880
<v Speaker 3>folks that need to manage those influencers they're gonna be

0:38:26.920 --> 0:38:30.319
<v Speaker 3>folks that need to facilitate what they're doing with their money, right,

0:38:30.400 --> 0:38:32.359
<v Speaker 3>because these folks are very focused on being in front

0:38:32.400 --> 0:38:33.759
<v Speaker 3>of the camera. I've never been in front of the

0:38:33.800 --> 0:38:37.439
<v Speaker 3>camera person. I mean very successful because I have been

0:38:37.520 --> 0:38:40.759
<v Speaker 3>good at going out and finding Kevin Hart when he

0:38:40.960 --> 0:38:43.080
<v Speaker 3>was finally ready to break out and give him his

0:38:43.280 --> 0:38:48.360
<v Speaker 3>first movie, right, just breakout movie Indris elba Its first

0:38:48.360 --> 0:38:51.200
<v Speaker 3>movie after the Wire was my movie Tiffany Hatch or

0:38:51.239 --> 0:38:53.520
<v Speaker 3>breakout role in Girls Trip. That is what I have

0:38:53.600 --> 0:38:58.200
<v Speaker 3>been able to do. So that absolutely and that's what

0:38:58.239 --> 0:39:00.759
<v Speaker 3>you need, right. It's just just like you mentioned the

0:39:01.000 --> 0:39:03.799
<v Speaker 3>Atlanta Falcons and the ownership. It's not just about who

0:39:03.800 --> 0:39:05.879
<v Speaker 3>can run the fastest or jump the highest. It's not

0:39:05.920 --> 0:39:08.640
<v Speaker 3>just success on the field. There are levels to this, right,

0:39:08.719 --> 0:39:11.360
<v Speaker 3>That is what you talk about, Dohn, So understand because

0:39:11.400 --> 0:39:14.000
<v Speaker 3>there are levels to this. I have been fortunate enough

0:39:14.000 --> 0:39:16.160
<v Speaker 3>to work hard build my own personal brand to the

0:39:16.160 --> 0:39:18.880
<v Speaker 3>point when Arthur Blank, the majority owner of the Falcons,

0:39:18.920 --> 0:39:21.600
<v Speaker 3>was looking for people to bring into his inner circle,

0:39:22.640 --> 0:39:25.960
<v Speaker 3>my name rang out. I made that cut, right. So

0:39:26.040 --> 0:39:30.960
<v Speaker 3>now I am in sports without my jump shot. Ain't nothing,

0:39:31.000 --> 0:39:32.480
<v Speaker 3>I tell you that right now, I ain't getting enough

0:39:32.480 --> 0:39:35.080
<v Speaker 3>to spencerman eastify ye old knees. It ain't happening. Brother.

0:39:35.160 --> 0:39:38.240
<v Speaker 3>I'm not racing anybody, but I am now in sports,

0:39:38.239 --> 0:39:40.200
<v Speaker 3>so there's other opportunities to do it. So I'm not

0:39:40.239 --> 0:39:42.240
<v Speaker 3>saying you have to just be in front of the camera.

0:39:42.520 --> 0:39:45.040
<v Speaker 3>The aspects around the folks that are do you know,

0:39:45.120 --> 0:39:46.880
<v Speaker 3>people who are talented know how to do it. And

0:39:46.920 --> 0:39:48.359
<v Speaker 3>you go in and say, I'm gonna manage you. I'm

0:39:48.360 --> 0:39:49.960
<v Speaker 3>going to help you before we go to Hollywood. I'm

0:39:49.960 --> 0:39:52.359
<v Speaker 3>gonna help you go from a thousand subscribers to ten

0:39:52.400 --> 0:39:54.960
<v Speaker 3>thousand suscribers to a million subscribers. Then we'll go and

0:39:54.960 --> 0:39:56.239
<v Speaker 3>see who's interested in talking to.

0:39:56.680 --> 0:40:00.399
<v Speaker 1>Yeah, and all these folks think about in every city

0:40:00.440 --> 0:40:02.880
<v Speaker 1>they need some place to go and record their content.

0:40:02.920 --> 0:40:05.680
<v Speaker 1>Maybe there's a little a little shop people can open

0:40:06.080 --> 0:40:09.560
<v Speaker 1>uh and and produce podcasts and and and create the

0:40:09.600 --> 0:40:11.160
<v Speaker 1>settings for them to come in.

0:40:11.360 --> 0:40:14.279
<v Speaker 2>And you know, in China an Asia, this is very big.

0:40:14.400 --> 0:40:18.399
<v Speaker 1>To go into shared spaces to record content, you can

0:40:18.719 --> 0:40:21.640
<v Speaker 1>the equipment is very expensive. Somebody could be renting that

0:40:21.719 --> 0:40:26.040
<v Speaker 1>equipment to influencers and and and and managing platforms.

0:40:26.040 --> 0:40:28.560
<v Speaker 2>So you're getting people to think outside the box.

0:40:29.360 --> 0:40:31.800
<v Speaker 1>Uh, and not just to be seen by the box,

0:40:32.080 --> 0:40:35.720
<v Speaker 1>as in uh, rocking the mic, being in front of

0:40:35.719 --> 0:40:39.640
<v Speaker 1>reading the script. Maybe write the script, Maybe sell the

0:40:39.680 --> 0:40:45.920
<v Speaker 1>paper that scripts are on. Yeah, owner of your self.

0:40:46.120 --> 0:40:50.440
<v Speaker 1>It's interesting that what you said resonates with me. It

0:40:50.520 --> 0:40:51.799
<v Speaker 1>hit me like a ton of bricks when you were

0:40:51.800 --> 0:40:55.640
<v Speaker 1>talking about bring value to value to a two plus

0:40:55.680 --> 0:40:58.000
<v Speaker 1>two equals six, eight or ten. Bring value to value

0:40:58.040 --> 0:41:00.920
<v Speaker 1>so they see that you're better together. In banking, the

0:41:01.040 --> 0:41:04.880
<v Speaker 1>joke is the bank will lend you money when you

0:41:05.080 --> 0:41:07.080
<v Speaker 1>prove you don't need it.

0:41:07.080 --> 0:41:08.480
<v Speaker 3>It's a joke, but it's serious.

0:41:09.400 --> 0:41:12.279
<v Speaker 1>And those who are you go far enough of the

0:41:12.280 --> 0:41:15.400
<v Speaker 1>economic stratosphere. You stop signing personal guarantees. They give you

0:41:15.400 --> 0:41:22.760
<v Speaker 1>what's called, you know, basically unsecured debt. And I've signed

0:41:22.920 --> 0:41:24.719
<v Speaker 1>one hundred million dollars deal that I don't have a

0:41:24.760 --> 0:41:27.280
<v Speaker 1>guarantee on. But when I signed a sixty thousand dollars

0:41:27.320 --> 0:41:31.320
<v Speaker 1>a lot of credit, I personally guarantee that. So your

0:41:31.400 --> 0:41:35.040
<v Speaker 1>analogy works in every example, that when you bring value

0:41:35.080 --> 0:41:38.279
<v Speaker 1>to a situation, and that people want to be associated

0:41:38.320 --> 0:41:41.080
<v Speaker 1>with those who have value that bring to the association

0:41:41.680 --> 0:41:44.719
<v Speaker 1>versus somebody come and begging and saying will you hook

0:41:44.800 --> 0:41:48.520
<v Speaker 1>me up? You just sell like everybody else correctly, So

0:41:50.600 --> 0:41:54.960
<v Speaker 1>life is about selling. We just talked about selling without selling.

0:41:55.200 --> 0:41:58.480
<v Speaker 1>That's the example we just gave. You're presenting yourself. You're

0:41:58.520 --> 0:42:03.640
<v Speaker 1>not selling yourself. But in your book Healthy Arrogance, How

0:42:03.680 --> 0:42:08.280
<v Speaker 1>does the approach you have with this book help people

0:42:08.360 --> 0:42:09.040
<v Speaker 1>make the sale?

0:42:10.600 --> 0:42:13.880
<v Speaker 3>First by realizing what you just said, that everything is sales. Okay,

0:42:14.360 --> 0:42:17.600
<v Speaker 3>so when you say who better than you, it's also

0:42:17.760 --> 0:42:22.759
<v Speaker 3>who better than you? To sell yourself. Realize, no matter what,

0:42:23.040 --> 0:42:25.319
<v Speaker 3>from the time you were born to the time you die,

0:42:25.360 --> 0:42:28.640
<v Speaker 3>you are selling yourself. You're selling yourself, You're selling your brand.

0:42:28.960 --> 0:42:32.280
<v Speaker 3>You're getting other people to recognize a particular and assign

0:42:32.360 --> 0:42:36.640
<v Speaker 3>a particular value to you. Right, this person is important.

0:42:36.680 --> 0:42:38.000
<v Speaker 3>I need to go talk to them. I need to

0:42:38.040 --> 0:42:40.319
<v Speaker 3>answer their calls. I need to pick up you know,

0:42:40.480 --> 0:42:43.000
<v Speaker 3>respond to their text. I need to invest in them.

0:42:43.239 --> 0:42:45.680
<v Speaker 3>Could be various levels of value, but you're doing that

0:42:45.960 --> 0:42:50.960
<v Speaker 3>from day one. That's important because, especially now, a lot

0:42:50.960 --> 0:42:53.799
<v Speaker 3>of gen z will say, you know what, I haven't

0:42:53.800 --> 0:42:57.000
<v Speaker 3>found my passion yet. I'm not into this thing. I

0:42:57.000 --> 0:42:59.400
<v Speaker 3>don't want to work at this particular job. I haven't

0:42:59.400 --> 0:43:02.719
<v Speaker 3>found the thing that's going to really kind of ignite

0:43:02.440 --> 0:43:06.319
<v Speaker 3>my spirit, you know, awaken the internal voice in me

0:43:06.440 --> 0:43:08.000
<v Speaker 3>that says, I wake up every day and I go

0:43:08.040 --> 0:43:10.359
<v Speaker 3>do this. I don't subscribe to the belief that you know,

0:43:10.440 --> 0:43:12.000
<v Speaker 3>you find the thing you love and then you never

0:43:12.040 --> 0:43:14.279
<v Speaker 3>work another day in your life. That's not how things work.

0:43:15.000 --> 0:43:17.480
<v Speaker 3>My opinion. What you do is you go out number one.

0:43:17.520 --> 0:43:19.480
<v Speaker 3>If you're doing it, you're putting your name on it.

0:43:20.520 --> 0:43:23.319
<v Speaker 3>You're busting your ass. You work hard. I don't care.

0:43:23.680 --> 0:43:27.360
<v Speaker 3>Like I I before the movie stuff was happening, I

0:43:27.440 --> 0:43:30.120
<v Speaker 3>was delivering newspapers for the Atlanta Journal Constitution. I was

0:43:30.160 --> 0:43:33.040
<v Speaker 3>answering phones on the weekend for Chlorox. I was selling

0:43:33.120 --> 0:43:36.359
<v Speaker 3>newspapers door to door. Like I was working hard. It

0:43:36.440 --> 0:43:39.080
<v Speaker 3>wasn't something I was passionate about. But my name was

0:43:39.120 --> 0:43:41.960
<v Speaker 3>on it, so I was kilding my boy free time.

0:43:42.040 --> 0:43:44.719
<v Speaker 3>If your name is on it, you gotta work hard

0:43:44.719 --> 0:43:47.080
<v Speaker 3>and give it one hundred and ten percent period, absolute

0:43:47.080 --> 0:43:48.960
<v Speaker 3>pride in your name. It's all you have at the

0:43:49.000 --> 0:43:51.200
<v Speaker 3>end of the day. That is your personal brand. That

0:43:51.239 --> 0:43:53.759
<v Speaker 3>is what you have. Is the most valuable thing that

0:43:53.840 --> 0:43:58.799
<v Speaker 3>you own is your brand, right, So you gotta work hard,

0:43:58.880 --> 0:44:01.239
<v Speaker 3>no matter what it is. Don't wait to find the

0:44:01.280 --> 0:44:05.280
<v Speaker 3>thing that you are passionate about. Work hard today. Whatever

0:44:05.440 --> 0:44:07.600
<v Speaker 3>you put your name is on it, If my name

0:44:07.680 --> 0:44:11.759
<v Speaker 3>is on it, some respect percent period. If you don't

0:44:11.800 --> 0:44:14.520
<v Speaker 3>put respect on it, nobody else is. Nobody else is

0:44:14.520 --> 0:44:15.399
<v Speaker 3>going to put respect on.

0:44:15.440 --> 0:44:16.960
<v Speaker 2>Watch Instagram post people.

0:44:17.040 --> 0:44:20.799
<v Speaker 1>He's not talking about TikTok LinkedIn Facebook spreads.

0:44:20.960 --> 0:44:22.160
<v Speaker 3>He's not talking about YouTube.

0:44:22.160 --> 0:44:25.200
<v Speaker 1>He's talking about wherever you show up, whatever you do,

0:44:26.160 --> 0:44:27.240
<v Speaker 1>show up to show out.

0:44:27.600 --> 0:44:30.640
<v Speaker 3>Correct. I'm talking about going. When you got the part

0:44:30.640 --> 0:44:34.240
<v Speaker 3>time job at you know, CBS or Ralph or Kroger

0:44:34.320 --> 0:44:37.480
<v Speaker 3>or wherever it is, whatever that's doing, you be the

0:44:37.480 --> 0:44:39.600
<v Speaker 3>best at it. When I first graduated from college, when

0:44:39.600 --> 0:44:43.440
<v Speaker 3>I graduated Florida and University, I was, I was student

0:44:43.520 --> 0:44:46.840
<v Speaker 3>Supreme Court justice. I had made a little student film,

0:44:47.200 --> 0:44:49.800
<v Speaker 3>you know, I was. I was a big time alpha

0:44:49.880 --> 0:44:52.120
<v Speaker 3>on campus. I was a DJ. And then I went

0:44:52.360 --> 0:44:54.760
<v Speaker 3>and I got an opportunity to intern under the Huntland

0:44:54.800 --> 0:44:57.879
<v Speaker 3>Brothers on a movie they were shooting in Jacksonville. Floor Wow.

0:44:57.920 --> 0:45:01.120
<v Speaker 3>I immediately immediately went from being big man on campus

0:45:01.200 --> 0:45:04.640
<v Speaker 3>to me the lowest on the total. Immediately, my job

0:45:04.960 --> 0:45:08.040
<v Speaker 3>was to unwrangle the cables, make sure the cable cords

0:45:08.320 --> 0:45:10.680
<v Speaker 3>never got twisted. So I was running around set all

0:45:10.800 --> 0:45:13.920
<v Speaker 3>day untangling cable cords, and then I was also getting

0:45:13.920 --> 0:45:17.799
<v Speaker 3>people coffee and tea and whatever they wanted on set, right,

0:45:17.960 --> 0:45:19.680
<v Speaker 3>everybody told me what to do. I was the lowest

0:45:19.680 --> 0:45:22.920
<v Speaker 3>of the low, but I also busted my ass and

0:45:22.960 --> 0:45:26.080
<v Speaker 3>I was the hardest working intern on that set because

0:45:26.080 --> 0:45:28.400
<v Speaker 3>my name was on I was building my player. I

0:45:28.400 --> 0:45:30.880
<v Speaker 3>didn't want to do that. I'm want to unrangled cables

0:45:31.120 --> 0:45:33.960
<v Speaker 3>for the rest of my life, but at the time,

0:45:33.960 --> 0:45:35.400
<v Speaker 3>and that was my job to do it. Guess what,

0:45:35.440 --> 0:45:37.280
<v Speaker 3>I was going to be the best damn cable wrangler

0:45:37.320 --> 0:45:39.600
<v Speaker 3>you ever saw. And that's what I did. And that

0:45:39.760 --> 0:45:43.720
<v Speaker 3>was my mentality. And some people on that set treated

0:45:43.760 --> 0:45:45.440
<v Speaker 3>me like I was just a young brother that was

0:45:45.520 --> 0:45:47.680
<v Speaker 3>chasing my dream, trying to come up and do something,

0:45:47.680 --> 0:45:50.399
<v Speaker 3>and they would encourage me. Other people on that same

0:45:50.440 --> 0:45:52.480
<v Speaker 3>movie set would treat me like I was the lowest

0:45:52.480 --> 0:45:54.120
<v Speaker 3>of the low and in the way, and would yell

0:45:54.160 --> 0:45:56.960
<v Speaker 3>at me and you know, say mean things and all

0:45:57.000 --> 0:46:00.520
<v Speaker 3>of that almost to a man john and a woman.

0:46:01.680 --> 0:46:04.480
<v Speaker 3>Since that time, and I've had the success I've had

0:46:04.520 --> 0:46:07.319
<v Speaker 3>in this business. Almost every person on that set has

0:46:07.320 --> 0:46:12.560
<v Speaker 3>asked me for a job. And I remember, I remember

0:46:12.560 --> 0:46:15.200
<v Speaker 3>those that treated me with respect. I remember those that

0:46:15.239 --> 0:46:16.719
<v Speaker 3>treated me like I was the lowest of the low.

0:46:16.920 --> 0:46:19.480
<v Speaker 3>So you just never know. But the point is you're

0:46:19.520 --> 0:46:21.560
<v Speaker 3>building your brand, so you're putting your name on it.

0:46:21.640 --> 0:46:25.120
<v Speaker 3>You go hard. There's no excuse, right. So if you

0:46:25.280 --> 0:46:29.160
<v Speaker 3>work and you continue to stack those bricks right, one

0:46:29.239 --> 0:46:31.600
<v Speaker 3>by one, no matter what it is, whether you found

0:46:31.719 --> 0:46:34.959
<v Speaker 3>your passion or not, you continue to stack your bricks

0:46:34.960 --> 0:46:37.440
<v Speaker 3>because you're putting your name on it. That is selling,

0:46:37.600 --> 0:46:40.120
<v Speaker 3>That is building your brand. Everything is selling. I'll never forget.

0:46:40.120 --> 0:46:42.480
<v Speaker 3>I graduated from college and I told my dad, you

0:46:42.520 --> 0:46:47.000
<v Speaker 3>know I didn't I had an engineering degree. I went

0:46:47.160 --> 0:46:49.600
<v Speaker 3>going into corporate America because I wanted to chase this

0:46:49.680 --> 0:46:53.240
<v Speaker 3>film dream. And I had this opportunity to be selling

0:46:53.360 --> 0:46:56.200
<v Speaker 3>Atlanta Journal Constitution newspapers door to door. And I said,

0:46:56.360 --> 0:46:58.400
<v Speaker 3>I don't want to do sales. Sales sound like people

0:46:58.400 --> 0:47:01.120
<v Speaker 3>that's flying across the country selling copy machines, the people

0:47:01.120 --> 0:47:04.279
<v Speaker 3>that don't need copy machines. And my dad said, and

0:47:04.280 --> 0:47:07.680
<v Speaker 3>it stuck with me. He said, son, everything is sales. Everything,

0:47:08.239 --> 0:47:11.320
<v Speaker 3>he said, World leaders are selling themselves all the time.

0:47:11.560 --> 0:47:14.080
<v Speaker 3>They're selling their agendas, they're selling to their constituents, they're

0:47:14.080 --> 0:47:17.480
<v Speaker 3>selling to the to the governmental bodies. They're always selling.

0:47:17.600 --> 0:47:20.160
<v Speaker 3>Everything is sales. He said, he you're good at it.

0:47:20.600 --> 0:47:23.279
<v Speaker 3>You're good at it. So lean into what you're good at.

0:47:23.520 --> 0:47:25.799
<v Speaker 3>Go out there and until you're able to make this

0:47:25.840 --> 0:47:28.759
<v Speaker 3>Hollywood dream come true, do this so that you can

0:47:28.800 --> 0:47:30.600
<v Speaker 3>feed yourself. And I used to go out there and

0:47:30.640 --> 0:47:32.440
<v Speaker 3>I knock on people's doors and try not to get

0:47:32.440 --> 0:47:33.960
<v Speaker 3>shot in the face, and I would offer them an

0:47:33.960 --> 0:47:37.560
<v Speaker 3>amazing deal on a Friday, Saturday Sunday version of the

0:47:37.560 --> 0:47:40.080
<v Speaker 3>Atlanta Journal Constitution newspaper. That's what it.

0:47:40.080 --> 0:47:52.919
<v Speaker 1>Took, you know, for a book that has the word

0:47:53.120 --> 0:47:56.560
<v Speaker 1>arrogance in it, there's a lot of humility in this message,

0:47:57.400 --> 0:48:01.239
<v Speaker 1>and it's really quite inspired. Ashley, and I think you

0:48:01.280 --> 0:48:08.040
<v Speaker 1>may be reintroducing for people a new understanding of things

0:48:08.040 --> 0:48:11.520
<v Speaker 1>that they might have previously thought they understood. Like I

0:48:11.560 --> 0:48:14.759
<v Speaker 1>will tell people people say, oh, capitalism is bad. No, no,

0:48:14.800 --> 0:48:19.120
<v Speaker 1>people are bad. Right, there's good capitalism and there's bad capitalism, right,

0:48:19.600 --> 0:48:21.799
<v Speaker 1>and good capitalism is where I benefit you benefit more,

0:48:21.840 --> 0:48:23.479
<v Speaker 1>and bad is where I benefit you Bad A price

0:48:23.520 --> 0:48:26.120
<v Speaker 1>for it, and you're saying it's healthy arrogance, and there's

0:48:26.200 --> 0:48:32.000
<v Speaker 1>toxic arrogance. There's healthy self esteem, healthy self confidence, healthy

0:48:32.040 --> 0:48:34.960
<v Speaker 1>set which it allows you to become the product. That's

0:48:34.960 --> 0:48:39.000
<v Speaker 1>what I'm hearing you say. Yes, deliver yourself with confidence

0:48:39.000 --> 0:48:44.439
<v Speaker 1>to the marketplace. The marketplace finds value in you. You've

0:48:44.480 --> 0:48:49.479
<v Speaker 1>been the first in many sectors, which is both good

0:48:49.520 --> 0:48:52.480
<v Speaker 1>news and bad news because you've got to be pioneering.

0:48:53.560 --> 0:48:55.759
<v Speaker 2>How has that felt? How did you do it?

0:48:56.120 --> 0:49:02.480
<v Speaker 1>And how did you manage difficult people, arrogant truly toxic

0:49:02.520 --> 0:49:03.400
<v Speaker 1>and arrogant people.

0:49:03.760 --> 0:49:06.800
<v Speaker 2>How did you manage around that and still succeed?

0:49:06.880 --> 0:49:09.000
<v Speaker 1>Because that's going to be something that's a lot of

0:49:09.000 --> 0:49:12.840
<v Speaker 1>Black people are emotional. We get arrogant, we get emotional,

0:49:12.880 --> 0:49:15.200
<v Speaker 1>we get angry, and whenever you make an emotional decision

0:49:15.239 --> 0:49:16.240
<v Speaker 1>is going to be a bad one.

0:49:16.760 --> 0:49:18.880
<v Speaker 2>And so how did you with You.

0:49:18.960 --> 0:49:20.840
<v Speaker 1>Got the conference, Now you've got the self esteem, you

0:49:20.920 --> 0:49:23.480
<v Speaker 1>got all that stuff, but not someis just to deliver

0:49:23.560 --> 0:49:26.359
<v Speaker 1>some crap and put it right on your lap theoretically,

0:49:26.800 --> 0:49:29.120
<v Speaker 1>and you got to manage around that. How did you

0:49:29.160 --> 0:49:30.759
<v Speaker 1>step over messing not in it?

0:49:31.239 --> 0:49:36.040
<v Speaker 3>Yes, Yeah, there's nothing wrong with being passionate in business,

0:49:36.160 --> 0:49:40.680
<v Speaker 3>but you can't let passion rule your business decisions. And

0:49:40.760 --> 0:49:44.160
<v Speaker 3>you are right, John, it is a cultural thing. Black

0:49:44.160 --> 0:49:47.680
<v Speaker 3>folks are passionate people. You know. Mama was is passionate,

0:49:47.800 --> 0:49:50.600
<v Speaker 3>Daddy's passionate, Grandma's passionate. You come in the house, Aunty

0:49:50.760 --> 0:49:52.840
<v Speaker 3>with dancing and yelling and screaming at the TV, and

0:49:52.840 --> 0:49:55.959
<v Speaker 3>it was just, you know, for no real reason, nothing

0:49:56.120 --> 0:49:57.680
<v Speaker 3>just was happy in the moment, you know what I mean.

0:49:58.520 --> 0:50:00.520
<v Speaker 3>You know, soul trade was on, whatever it might be.

0:50:00.560 --> 0:50:02.920
<v Speaker 3>But we grew up a lot of us in homes

0:50:02.960 --> 0:50:06.400
<v Speaker 3>that were very passionate, right, passionate with a lot of energy,

0:50:06.880 --> 0:50:10.600
<v Speaker 3>and many of us learn that and it gets ingrained

0:50:10.600 --> 0:50:13.040
<v Speaker 3>in us, and it holds us back when it comes

0:50:13.080 --> 0:50:17.239
<v Speaker 3>to business. Okay, at the end of the day, Hollywood

0:50:17.360 --> 0:50:21.319
<v Speaker 3>is one of the most adversarial, topsy, loud, yelling in

0:50:21.360 --> 0:50:26.040
<v Speaker 3>your face industries out there. I have a practice that

0:50:26.080 --> 0:50:31.680
<v Speaker 3>I call taking the thunder out. When I am in

0:50:31.760 --> 0:50:38.560
<v Speaker 3>an adversarial situation. Oftentimes I'm going to get somebody day

0:50:38.680 --> 0:50:42.640
<v Speaker 3>yelling the other person's yelling. I might be yell everybody's yelling. Right.

0:50:43.440 --> 0:50:47.920
<v Speaker 3>Nobody is accomplishing anything as a producer My job is

0:50:47.960 --> 0:50:51.680
<v Speaker 3>not to win arguments and win fights. My job is

0:50:51.719 --> 0:50:54.360
<v Speaker 3>to keep my eye on the main thing, which is

0:50:54.400 --> 0:50:59.160
<v Speaker 3>getting the project done. My secret to that is take

0:50:59.320 --> 0:51:01.960
<v Speaker 3>the thunder out. So the first thing I do I

0:51:02.000 --> 0:51:05.480
<v Speaker 3>tell the story in my book about a movie that

0:51:05.520 --> 0:51:10.040
<v Speaker 3>I made, and it was called Takers, and Takers was

0:51:10.200 --> 0:51:12.560
<v Speaker 3>about a heightst crew, good looking guys that all dressed up.

0:51:12.560 --> 0:51:17.400
<v Speaker 3>It had interest Celba, Paul Walker, God bless him, t

0:51:17.600 --> 0:51:22.200
<v Speaker 3>I was in it, Matt Dillon, Michael Eely, Haiti Christiansen,

0:51:22.440 --> 0:51:28.600
<v Speaker 3>Oh yeah, great, great, great cats. And the first day

0:51:28.960 --> 0:51:34.839
<v Speaker 3>on set this movie almost didn't happen because you look

0:51:34.880 --> 0:51:36.799
<v Speaker 3>at the movie Takers, all the guys they got on

0:51:36.920 --> 0:51:41.320
<v Speaker 3>suits and ties and they wear pocket squares, and everybody

0:51:41.400 --> 0:51:45.799
<v Speaker 3>is very well dressed. Because part of our thesis was

0:51:45.840 --> 0:51:49.200
<v Speaker 3>that even though it was an action movie, a heist movie,

0:51:49.239 --> 0:51:51.160
<v Speaker 3>we want to also get young women. And we had

0:51:51.200 --> 0:51:53.440
<v Speaker 3>all these good looking guys, you know, Paul Walker and

0:51:53.480 --> 0:51:56.480
<v Speaker 3>inter Selden, Hey, Christiansen and Michael Ealy come on right,

0:51:56.560 --> 0:51:59.640
<v Speaker 3>Chris Brown, right, So we wanted these good looking guys

0:51:59.680 --> 0:52:04.320
<v Speaker 3>to be dressed to the knives. And Paul Walker showed

0:52:04.400 --> 0:52:06.840
<v Speaker 3>up the first day all said God bless him and

0:52:06.880 --> 0:52:09.640
<v Speaker 3>Paul Walker some of other hippie and he showed up

0:52:09.719 --> 0:52:11.520
<v Speaker 3>and he had his hair long, and he had on

0:52:11.560 --> 0:52:14.480
<v Speaker 3>his ripped jeans. And that's fine because listen, let me

0:52:14.480 --> 0:52:17.439
<v Speaker 3>tell you, people actors on a movie said they show

0:52:17.520 --> 0:52:19.960
<v Speaker 3>up looking all kinds of crazy before y'all see them.

0:52:20.200 --> 0:52:22.440
<v Speaker 3>Trust me, ifore I had my whole team get their

0:52:22.440 --> 0:52:24.839
<v Speaker 3>hands on they you would not recognize some of your

0:52:24.840 --> 0:52:29.440
<v Speaker 3>favorite starts. So Paul showed up, you know, dingy jeans,

0:52:29.520 --> 0:52:33.200
<v Speaker 3>long hair, you know, scruffy. The problem was that Paul

0:52:33.239 --> 0:52:35.920
<v Speaker 3>wanted that to be his look for the film. He

0:52:35.960 --> 0:52:38.719
<v Speaker 3>did not want to change. He said, this is my

0:52:38.800 --> 0:52:41.160
<v Speaker 3>best look. And the head of the studio was there

0:52:41.200 --> 0:52:43.520
<v Speaker 3>because it was day one, and the head of studio

0:52:43.560 --> 0:52:45.640
<v Speaker 3>immediately tore into him. This is not what we talked about.

0:52:45.800 --> 0:52:48.080
<v Speaker 3>We talked about this and we had a plan, and

0:52:48.120 --> 0:52:50.120
<v Speaker 3>you're gonna mess it up and you can't look like that.

0:52:50.200 --> 0:52:51.759
<v Speaker 3>Get in there. They gotta cut your hair. They got it,

0:52:51.800 --> 0:52:55.080
<v Speaker 3>and Paul, who was an easy, soft spoken guy, he

0:52:55.120 --> 0:52:57.040
<v Speaker 3>stood his ground. He said, no, I'm not doing that.

0:52:57.200 --> 0:52:59.359
<v Speaker 3>He said, I'm not doing that. That's not the look.

0:52:59.520 --> 0:53:02.120
<v Speaker 3>I don't like that. And they were going at it.

0:53:02.600 --> 0:53:05.600
<v Speaker 3>So here I am day one of Takers. I got

0:53:05.600 --> 0:53:08.480
<v Speaker 3>my studio head where my major stars they're arguing right

0:53:08.480 --> 0:53:11.000
<v Speaker 3>outside the hair and makeup trailer. The rest of the

0:53:11.040 --> 0:53:14.440
<v Speaker 3>actors are on set with my director, and my director's

0:53:14.480 --> 0:53:16.799
<v Speaker 3>calling me saying, will what do you want me to do?

0:53:16.840 --> 0:53:18.040
<v Speaker 3>I'm supposed to shoot this team?

0:53:18.760 --> 0:53:19.720
<v Speaker 2>And how big is the budget?

0:53:19.800 --> 0:53:23.800
<v Speaker 3>I said, how much money is on the line? Takers

0:53:24.160 --> 0:53:28.000
<v Speaker 3>was about a between twenty five to thirty.

0:53:27.760 --> 0:53:29.239
<v Speaker 2>Million dollars, So it was a big deal.

0:53:30.000 --> 0:53:33.799
<v Speaker 3>Yeah, yeah, especially for me at that time. Yes, so

0:53:34.080 --> 0:53:36.120
<v Speaker 3>not early price for Hollywood, but it wasn't you know

0:53:36.280 --> 0:53:38.239
<v Speaker 3>it was. It wasn't cheap by any name, right around

0:53:38.320 --> 0:53:39.799
<v Speaker 3>thirty actually, know how I think about it.

0:53:39.840 --> 0:53:42.240
<v Speaker 2>You had to succeed. It had to work, had.

0:53:42.120 --> 0:53:44.840
<v Speaker 3>To see it had to work. And in Hollywood, like

0:53:44.880 --> 0:53:47.040
<v Speaker 3>a lot of places, time is money. So I told

0:53:47.080 --> 0:53:50.040
<v Speaker 3>the director, I said, hey, shoot the first scene without Paul.

0:53:50.080 --> 0:53:51.879
<v Speaker 3>I said, don't make it a big deal, right because

0:53:51.920 --> 0:53:54.400
<v Speaker 3>I didn't want to have a full revote on my

0:53:54.520 --> 0:53:57.920
<v Speaker 3>set with my other actors because quite honestly, many of

0:53:57.960 --> 0:54:00.120
<v Speaker 3>them felt like that they really weren't that comfort with

0:54:00.160 --> 0:54:02.000
<v Speaker 3>the suitent tie look. I had had a behind the

0:54:02.040 --> 0:54:04.440
<v Speaker 3>scenes argument with Indrew Celbook, but I had handled it

0:54:04.480 --> 0:54:07.440
<v Speaker 3>behind the scenes, and so it just had agreed, all right,

0:54:07.480 --> 0:54:09.800
<v Speaker 3>I'll wear it, I wear a suit, I'll be clean shaven.

0:54:10.160 --> 0:54:12.000
<v Speaker 3>He agreed to do it. But I knew if word

0:54:12.000 --> 0:54:14.880
<v Speaker 3>got out that Paul was fighting back, everybody's gonna fight back, right,

0:54:14.960 --> 0:54:17.680
<v Speaker 3>So I said the director's name of John. I said, John,

0:54:18.080 --> 0:54:21.120
<v Speaker 3>go shoot the first scene. Don't make it seem like

0:54:21.160 --> 0:54:23.800
<v Speaker 3>Paul was ever supposed to be in it, continue as it.

0:54:24.560 --> 0:54:27.680
<v Speaker 3>By this time, Paul Walker had left the trailer and

0:54:27.760 --> 0:54:30.120
<v Speaker 3>gone to his own personal trailer because he was about

0:54:30.160 --> 0:54:31.759
<v Speaker 3>to find the next fight in Hawaii. He was like,

0:54:31.760 --> 0:54:35.200
<v Speaker 3>I'm out of here. I'm not doing the movie. I

0:54:35.360 --> 0:54:39.640
<v Speaker 3>walk in the trailer and I knock on the door.

0:54:40.200 --> 0:54:42.680
<v Speaker 3>I can hit a gruff, Yeah, yeah, what do you want?

0:54:43.040 --> 0:54:45.920
<v Speaker 3>I come in, And the first thing I did was

0:54:45.960 --> 0:54:50.440
<v Speaker 3>I apologize. I said, Paul, I am so sorry. I said,

0:54:51.080 --> 0:54:52.880
<v Speaker 3>you are here, this is your first day on the

0:54:52.920 --> 0:54:58.040
<v Speaker 3>Willpacker set. You are clearly very unhappy. Something has been miscommunicated.

0:54:58.400 --> 0:55:01.560
<v Speaker 3>You thought one thing, the studio thought something else, and

0:55:01.600 --> 0:55:04.680
<v Speaker 3>now you are here in an uncomfortable and tenable situation.

0:55:05.000 --> 0:55:07.880
<v Speaker 3>And I take full responsibility to that because this is

0:55:07.960 --> 0:55:11.799
<v Speaker 3>my production. I am sorry I should ever mint it.

0:55:13.120 --> 0:55:15.160
<v Speaker 3>I took because he was ready. He was ready for

0:55:15.280 --> 0:55:17.080
<v Speaker 3>somebody come in and tell him how I was wrong

0:55:17.080 --> 0:55:19.000
<v Speaker 3>and how the emails have been exchanged all that. I

0:55:19.040 --> 0:55:22.080
<v Speaker 3>came in and immediately said, I gave him somebody to

0:55:22.160 --> 0:55:25.640
<v Speaker 3>blame for it. I said, I'm sorry, blame me, and

0:55:25.760 --> 0:55:27.719
<v Speaker 3>I meant it right, you got to be real, don't

0:55:27.719 --> 0:55:30.319
<v Speaker 3>be superficial with it, right. But in that moment, it

0:55:30.400 --> 0:55:32.160
<v Speaker 3>was not about me saying what Paul we told you

0:55:32.239 --> 0:55:33.800
<v Speaker 3>was it was gonna look like. And it wasn't about

0:55:33.800 --> 0:55:36.399
<v Speaker 3>me saying, well, studio heads, you should have made sure

0:55:36.440 --> 0:55:38.960
<v Speaker 3>that Paul knew. And it wasn't about that. What was

0:55:39.000 --> 0:55:40.600
<v Speaker 3>we trying to get done? What were we trying to

0:55:40.600 --> 0:55:42.680
<v Speaker 3>get done? So I walked there and immediately said this

0:55:42.719 --> 0:55:45.359
<v Speaker 3>is on me. I said, if you stay with us

0:55:45.360 --> 0:55:47.000
<v Speaker 3>in this production, I will work every day to make

0:55:47.040 --> 0:55:49.280
<v Speaker 3>sure that you do not feel like this again. Because

0:55:49.320 --> 0:55:51.520
<v Speaker 3>on a Will Packer production, you should be able to

0:55:51.520 --> 0:55:53.520
<v Speaker 3>concentrate on what you're doing. You should not be have

0:55:53.680 --> 0:55:56.239
<v Speaker 3>to be emotional about anything. And he took there, he

0:55:56.320 --> 0:55:58.719
<v Speaker 3>breathed a second, and he said, he said I get it,

0:55:58.800 --> 0:56:02.880
<v Speaker 3>he said. You're the good he said, but you're a

0:56:02.920 --> 0:56:06.800
<v Speaker 3>damn good one. He said, I'm gonna do it, really

0:56:06.880 --> 0:56:09.320
<v Speaker 3>do the movie. Yep, he said, just give me a second.

0:56:09.800 --> 0:56:11.640
<v Speaker 3>But what I did in that moment was I took

0:56:11.680 --> 0:56:14.640
<v Speaker 3>the thunder out of the situation. And so so many times,

0:56:14.680 --> 0:56:17.400
<v Speaker 3>like you said, John, we're trying to win the battles.

0:56:17.560 --> 0:56:19.680
<v Speaker 3>We're over here trying to win the battle. Somebody said

0:56:19.680 --> 0:56:21.560
<v Speaker 3>something about me on social media, somebody looked at me

0:56:21.600 --> 0:56:24.160
<v Speaker 3>the wrong way, somebody just something that was disrespectful. You're

0:56:24.200 --> 0:56:25.200
<v Speaker 3>trying to win a battle.

0:56:25.280 --> 0:56:25.840
<v Speaker 2>Let me respond.

0:56:25.840 --> 0:56:27.239
<v Speaker 3>I know exactly what I'm gonna say. I know how

0:56:27.239 --> 0:56:28.840
<v Speaker 3>I'm gonna get my revenge. I'm gonna know what my

0:56:28.920 --> 0:56:31.760
<v Speaker 3>retort is gonna be. You're so focused on winning the battle,

0:56:31.760 --> 0:56:35.000
<v Speaker 3>and there's a war going on. Oh, business is a war.

0:56:35.520 --> 0:56:39.719
<v Speaker 3>Business is macro, Business is big picture. We get too

0:56:39.800 --> 0:56:44.040
<v Speaker 3>caught up into minute ship. Take the thunder out. Want somebody.

0:56:44.520 --> 0:56:47.239
<v Speaker 3>Everybody's ready to tell you how you're wrong, and they're

0:56:47.320 --> 0:56:50.439
<v Speaker 3>right every especially when you got to disagreement. Everybody's got

0:56:50.440 --> 0:56:52.399
<v Speaker 3>there all this stuff. I can't wait till John comes

0:56:52.400 --> 0:56:54.440
<v Speaker 3>in here. I'm ready. I'm ready for him. I got

0:56:54.440 --> 0:56:56.799
<v Speaker 3>a whole list of things because John know he messed up,

0:56:56.840 --> 0:56:58.400
<v Speaker 3>and I'm ready to do all this. I'm ready to

0:56:58.400 --> 0:57:00.680
<v Speaker 3>tell him. And if John walks in and says, you

0:57:00.680 --> 0:57:05.719
<v Speaker 3>know what, I apologize my part in this, because everybody

0:57:05.760 --> 0:57:09.279
<v Speaker 3>has a part is never one way I'm part. I

0:57:09.320 --> 0:57:12.360
<v Speaker 3>apologize because my part of this helped exacerbate the situation.

0:57:13.880 --> 0:57:16.880
<v Speaker 3>I'm wrong, and you start off like that, they got

0:57:16.880 --> 0:57:18.840
<v Speaker 3>this whole list of thing that was read and run down.

0:57:19.520 --> 0:57:22.160
<v Speaker 3>Wait what you said? You said you were wrong? What?

0:57:22.360 --> 0:57:23.880
<v Speaker 3>But wait a minute, I was waiting for you to

0:57:24.120 --> 0:57:25.560
<v Speaker 3>I'm ready for you to argue with me, because I

0:57:25.560 --> 0:57:28.920
<v Speaker 3>got retorts, I got stuff to come back with. Nope,

0:57:29.600 --> 0:57:33.320
<v Speaker 3>I apologize. I apologize. How can we move forward? Take

0:57:33.400 --> 0:57:37.080
<v Speaker 3>that thunder out? Take it out because you keep your

0:57:37.600 --> 0:57:40.600
<v Speaker 3>eye on the bigger prize. I've learned that that has

0:57:40.640 --> 0:57:44.680
<v Speaker 3>served me well multiple multiple times in Hollywood, and it

0:57:44.720 --> 0:57:48.040
<v Speaker 3>will serve you right in whatever industry. Because we all

0:57:48.080 --> 0:57:50.040
<v Speaker 3>fall victim to that moment where we get so hot,

0:57:50.240 --> 0:57:53.439
<v Speaker 3>so angry, and focused on the battle, and we lose

0:57:53.440 --> 0:57:53.880
<v Speaker 3>in the war.

0:57:54.840 --> 0:57:58.000
<v Speaker 1>So I owe you an apology. I was focusing on

0:57:58.000 --> 0:58:02.160
<v Speaker 1>the wrong part of this book. I was so thrown off,

0:58:02.200 --> 0:58:06.000
<v Speaker 1>and I thought so provocative about the art of healthy

0:58:06.160 --> 0:58:09.040
<v Speaker 1>arrogance and dreaming big that I thought that that was

0:58:09.080 --> 0:58:10.760
<v Speaker 1>really the part that we need to unpack.

0:58:10.840 --> 0:58:11.960
<v Speaker 2>And now I understand.

0:58:12.040 --> 0:58:15.760
<v Speaker 1>No, no, no, who better than you?

0:58:15.760 --> 0:58:19.160
<v Speaker 3>You? That's the subtitle who better? Again?

0:58:19.240 --> 0:58:21.120
<v Speaker 1>This is what we tend to focus on. The noise

0:58:21.360 --> 0:58:24.840
<v Speaker 1>I was healthy arrogance. No no, no no, that's a side

0:58:24.880 --> 0:58:27.040
<v Speaker 1>show you to lead?

0:58:27.440 --> 0:58:28.920
<v Speaker 3>Who better than you? To be a father?

0:58:29.120 --> 0:58:29.760
<v Speaker 1>Who better than you?

0:58:29.840 --> 0:58:32.320
<v Speaker 3>To be a mother? Who better than you? To be excellent?

0:58:32.480 --> 0:58:35.480
<v Speaker 3>Who better you? Be? God's child? Who better you? Show up?

0:58:35.520 --> 0:58:36.840
<v Speaker 2>And show out in the most positive way?

0:58:37.040 --> 0:58:42.080
<v Speaker 1>So no talk about this, but he just in this example,

0:58:42.720 --> 0:58:44.840
<v Speaker 1>and you guys need to rewind.

0:58:44.280 --> 0:58:47.560
<v Speaker 3>This, show it, share, share it with your weekly girls

0:58:47.600 --> 0:58:48.200
<v Speaker 3>meet and show it.

0:58:48.440 --> 0:58:50.720
<v Speaker 1>You get your boys in the sidewalk and listen to

0:58:50.760 --> 0:58:53.480
<v Speaker 1>this life lesson because what he just described is how

0:58:53.520 --> 0:58:58.880
<v Speaker 1>I lived my life. Talk without being offensive, listen without

0:58:58.880 --> 0:59:03.440
<v Speaker 1>being defensive, and always leave even your adversary with their

0:59:03.480 --> 0:59:06.680
<v Speaker 1>dignity because if you don't, they'll spend the rest of

0:59:06.720 --> 0:59:08.640
<v Speaker 1>their life working to make you miserable.

0:59:09.320 --> 0:59:12.720
<v Speaker 3>It becomes personal. You got a over mess and not.

0:59:12.760 --> 0:59:14.800
<v Speaker 1>In it, And that's essentially what he just told you

0:59:14.840 --> 0:59:17.960
<v Speaker 1>in this story. He had every right to be offended.

0:59:18.000 --> 0:59:19.880
<v Speaker 1>He is twenty five million. The line thirty million. The

0:59:19.880 --> 0:59:22.160
<v Speaker 1>line is his name on the door. Everybody had an

0:59:22.160 --> 0:59:25.600
<v Speaker 1>agreement in advance. They read the contract and it's like

0:59:25.680 --> 0:59:27.400
<v Speaker 1>being married. You got to decide whether you want to

0:59:27.440 --> 0:59:30.560
<v Speaker 1>be married or you want to be right. Those are

0:59:30.600 --> 0:59:36.080
<v Speaker 1>two different things. And so the wisdom and maturity of

0:59:36.200 --> 0:59:38.600
<v Speaker 1>who better than you? He's given you a life lesson.

0:59:38.600 --> 0:59:42.200
<v Speaker 1>He's given you thirty years in business, forty something years

0:59:42.200 --> 0:59:45.600
<v Speaker 1>on this planet. He now owns an island in the Caribbean.

0:59:46.360 --> 0:59:49.919
<v Speaker 1>He's an part owner in a professional football team. He's

0:59:49.920 --> 0:59:54.200
<v Speaker 1>got nine NCP Image Awards, he's got all this success

0:59:54.240 --> 0:59:57.640
<v Speaker 1>to his credit, billion dollars in ticket sales.

0:59:58.480 --> 1:00:00.920
<v Speaker 3>But what he's telling you is the basic stuff.

1:00:02.440 --> 1:00:06.800
<v Speaker 1>And if you do this, it's a cheat sheet for success,

1:00:07.360 --> 1:00:10.640
<v Speaker 1>That's right. What So, in addition of I want them

1:00:10.680 --> 1:00:12.600
<v Speaker 1>to go by the book, I do. But what do

1:00:12.640 --> 1:00:15.200
<v Speaker 1>you want to leave this audience with? Will they had

1:00:15.200 --> 1:00:17.480
<v Speaker 1>a chance now to get inside your heart and your

1:00:17.520 --> 1:00:20.920
<v Speaker 1>head and your office life and your experiences for a minute.

1:00:20.960 --> 1:00:23.680
<v Speaker 1>They've had an hour with you. Yeah, what's one thing?

1:00:23.840 --> 1:00:27.600
<v Speaker 1>Is your favorite needs, your favorite nephew or the knucklehead

1:00:27.680 --> 1:00:29.880
<v Speaker 1>nephew you've been trying to talk to for twenty years,

1:00:29.880 --> 1:00:32.600
<v Speaker 1>wouldn't listen to you. They're leaving your house, they can't visit,

1:00:32.640 --> 1:00:34.880
<v Speaker 1>they're leaving you. How they're walking away. You won't see

1:00:34.920 --> 1:00:36.960
<v Speaker 1>them again, or at least for a long time. You

1:00:37.000 --> 1:00:40.680
<v Speaker 1>want to leave them with a nugget that they can

1:00:40.760 --> 1:00:43.880
<v Speaker 1>hold on to, that they can hopefully, in time become

1:00:43.960 --> 1:00:47.200
<v Speaker 1>to appreciate. What's that thing or things that you'd like

1:00:47.200 --> 1:00:50.600
<v Speaker 1>to leave the audience with. That's a Will Packer special.

1:00:52.360 --> 1:00:57.680
<v Speaker 3>Remember that no one, no one on this planet is

1:00:57.760 --> 1:01:02.760
<v Speaker 3>more deserving of success than you are. And once you

1:01:02.880 --> 1:01:07.320
<v Speaker 3>realize that, and you own that in your heart and

1:01:07.400 --> 1:01:11.200
<v Speaker 3>your soul, you will start to act accordingly. There no

1:01:11.240 --> 1:01:14.280
<v Speaker 3>one on this planet more deserving of success than you.

1:01:14.840 --> 1:01:15.960
<v Speaker 3>That's what I would leave them with.

1:01:17.040 --> 1:01:18.480
<v Speaker 2>And I agree with that.

1:01:18.760 --> 1:01:21.720
<v Speaker 1>And as a final thought, on a show that's about

1:01:21.760 --> 1:01:24.959
<v Speaker 1>money and wealth yep we didn't talk about your net worth,

1:01:25.000 --> 1:01:27.040
<v Speaker 1>We didn't talk about income, we didn't talk about what

1:01:27.360 --> 1:01:29.479
<v Speaker 1>actors get paid. We don't get we didn't we didn't

1:01:29.480 --> 1:01:33.480
<v Speaker 1>cover any financial stuff. But I believe we talked about

1:01:33.520 --> 1:01:36.000
<v Speaker 1>wealth building from.

1:01:36.080 --> 1:01:38.200
<v Speaker 3>Question the end, No question?

1:01:38.480 --> 1:01:40.640
<v Speaker 2>So what I got to say? Am I wrong about that?

1:01:40.800 --> 1:01:42.320
<v Speaker 2>Or do you think that?

1:01:42.960 --> 1:01:43.160
<v Speaker 3>I mean?

1:01:43.200 --> 1:01:44.240
<v Speaker 2>I don't focus on money.

1:01:44.320 --> 1:01:49.160
<v Speaker 1>It comes by focusing on purpose, passion, executing, delivering, giving,

1:01:49.320 --> 1:01:52.600
<v Speaker 1>keeping my word being that brand, showing out, showing up

1:01:52.600 --> 1:01:53.800
<v Speaker 1>and showing out being excellent.

1:01:54.040 --> 1:01:59.360
<v Speaker 3>The money, the investors, that it attracts capital. Yes, is

1:01:59.400 --> 1:02:02.520
<v Speaker 3>that the way it right? Does that work? You have?

1:02:03.040 --> 1:02:06.760
<v Speaker 3>One hundred percent? Because everything we've talked about is wealth building.

1:02:06.880 --> 1:02:10.520
<v Speaker 3>We get too focused as a community at large, we

1:02:10.640 --> 1:02:15.520
<v Speaker 3>get too focused on trying to chase money. And I

1:02:15.560 --> 1:02:17.000
<v Speaker 3>know this is money and wealth, but I want to

1:02:17.000 --> 1:02:19.640
<v Speaker 3>focus on the wealth part. Yes, because the money will

1:02:19.640 --> 1:02:24.080
<v Speaker 3>come everything we've talked about, these things that manifest themselves

1:02:24.480 --> 1:02:27.040
<v Speaker 3>in ways that allow you to become more successful and

1:02:27.080 --> 1:02:31.439
<v Speaker 3>live a more fulfilled life. That's wealth. I have been

1:02:31.480 --> 1:02:34.560
<v Speaker 3>blessed beyond my dreams in terms of material success. What

1:02:34.680 --> 1:02:38.200
<v Speaker 3>I'm very very happy and proud of and what sustains

1:02:38.320 --> 1:02:41.440
<v Speaker 3>me is the wealth that I have that is inclusive

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<v Speaker 3>of not just the material success, but also balancing that

1:02:48.280 --> 1:02:51.200
<v Speaker 3>with my family, my mental health, and my well being.

1:02:51.440 --> 1:02:56.000
<v Speaker 3>I'm a happy person. Listen, I get it. It's hard

1:02:56.000 --> 1:02:57.680
<v Speaker 3>to be happy. When you're broken. It's hard to be

1:02:57.720 --> 1:03:00.520
<v Speaker 3>happy when your stomach is drumping. I get it. I'm

1:03:00.560 --> 1:03:02.520
<v Speaker 3>not somebody that says, no, no, I don't worry about it.

1:03:02.560 --> 1:03:05.240
<v Speaker 3>Just be happy. No, don't worry, be happy. I'm not

1:03:05.280 --> 1:03:08.760
<v Speaker 3>saying that. What I'm saying is, when you're going out

1:03:09.040 --> 1:03:11.640
<v Speaker 3>and you're realizing the value that you have within yourself,

1:03:11.680 --> 1:03:16.000
<v Speaker 3>and you're acting according number one, place that value on

1:03:16.040 --> 1:03:19.240
<v Speaker 3>yourself and don't give that power to anybody else. The

1:03:19.280 --> 1:03:24.000
<v Speaker 3>wealth that you will accumulate successful people attract successful people.

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<v Speaker 3>The wealth that you will accumulate will surprise even you

1:03:28.000 --> 1:03:31.000
<v Speaker 3>because you will be out there building your brand and

1:03:31.040 --> 1:03:32.920
<v Speaker 3>you will be presenting to the world just like them.

1:03:32.960 --> 1:03:35.120
<v Speaker 3>John told you. The banks, right, they give them money

1:03:35.160 --> 1:03:36.840
<v Speaker 3>to people who don't need it. Trust me. I know

1:03:36.920 --> 1:03:39.120
<v Speaker 3>that is the truth, and that is that's just, that's

1:03:39.160 --> 1:03:42.120
<v Speaker 3>what it is. I just I was telling I gotta

1:03:42.600 --> 1:03:45.560
<v Speaker 3>I was telling my kids the other day because I

1:03:45.640 --> 1:03:50.440
<v Speaker 3>have some really big retail sponsors, brands that send me

1:03:50.520 --> 1:03:52.520
<v Speaker 3>stuff because they want me to wear it or they

1:03:52.520 --> 1:03:54.000
<v Speaker 3>want me to put in movies and what have you.

1:03:54.080 --> 1:03:56.400
<v Speaker 3>And they'll call me and be like, hey, you get

1:03:56.400 --> 1:03:58.400
<v Speaker 3>any more shoes from so and so you got any

1:03:58.400 --> 1:04:00.280
<v Speaker 3>more hoodies? I said, listen. They said to that, y'all

1:04:00.320 --> 1:04:03.400
<v Speaker 3>stop trying to trying to leach off of my gifts

1:04:03.440 --> 1:04:06.040
<v Speaker 3>that I'm getting. But I said, how ironic is it?

1:04:06.120 --> 1:04:08.760
<v Speaker 3>Because I could buy any one of these things. There

1:04:08.760 --> 1:04:11.360
<v Speaker 3>are people that can't buy them, but the people that

1:04:11.440 --> 1:04:13.560
<v Speaker 3>get it for free are those that could. That is

1:04:13.600 --> 1:04:16.120
<v Speaker 3>the point of it. The way that manifests itself in

1:04:16.160 --> 1:04:18.160
<v Speaker 3>your life is the fact that you got to understand

1:04:18.640 --> 1:04:22.760
<v Speaker 3>continue to work on being successful and other successful people

1:04:22.800 --> 1:04:26.400
<v Speaker 3>will come. Money will come, and wealth will come. We

1:04:26.440 --> 1:04:29.360
<v Speaker 3>have absolutely spent this last hour talking about wealth building

1:04:29.400 --> 1:04:33.160
<v Speaker 3>because we talked about the traits and we talked about

1:04:33.160 --> 1:04:35.480
<v Speaker 3>the skill set and the mentality that you have to

1:04:35.560 --> 1:04:37.440
<v Speaker 3>have to be successful.

1:04:37.680 --> 1:04:38.200
<v Speaker 2>That's right.

1:04:38.440 --> 1:04:40.520
<v Speaker 3>That is literally what wealth building is.

1:04:41.120 --> 1:04:44.880
<v Speaker 1>So if you see will lie on the street and

1:04:44.920 --> 1:04:46.920
<v Speaker 1>you walk up to us, I got a script I

1:04:46.960 --> 1:04:52.800
<v Speaker 1>gotta do and you're selling a product, you're transitional, You're

1:04:52.800 --> 1:04:56.520
<v Speaker 1>going to turn us off. Yeah, if you come and

1:04:56.560 --> 1:05:00.840
<v Speaker 1>you present yourself and we feel your authenticity, there you

1:05:00.880 --> 1:05:03.600
<v Speaker 1>go and you know, selling a product, you're not trying

1:05:03.600 --> 1:05:05.680
<v Speaker 1>to not You're trying to build a relationship and a

1:05:05.800 --> 1:05:10.080
<v Speaker 1>rapport in forty five seconds, and you improve us. Forty

1:05:10.080 --> 1:05:12.880
<v Speaker 1>five seconds may turn into four or five minutes, and

1:05:12.920 --> 1:05:14.800
<v Speaker 1>four or five minutes my turn into here's my number

1:05:14.880 --> 1:05:17.600
<v Speaker 1>or here's my email address, and then follow up and

1:05:17.640 --> 1:05:20.120
<v Speaker 1>send a note. Don't ask for anything. Yeah, thank you

1:05:20.160 --> 1:05:22.160
<v Speaker 1>for your time, even if you even by the way,

1:05:22.160 --> 1:05:23.960
<v Speaker 1>no one ever does this. You meet me in an airport, whatever,

1:05:23.960 --> 1:05:26.040
<v Speaker 1>you meet him in the airport, just send a note it's

1:05:26.120 --> 1:05:29.120
<v Speaker 1>really nice to meet you, a handwritten note, really nice

1:05:29.160 --> 1:05:32.720
<v Speaker 1>to meet you. Honored, respect what your flow, appreciate you.

1:05:32.720 --> 1:05:35.880
<v Speaker 1>You know your your wife. You know Heather Packer is beautiful.

1:05:36.200 --> 1:05:38.560
<v Speaker 1>You know by behind every successful man is an exhausted woman.

1:05:38.680 --> 1:05:39.280
<v Speaker 1>She's beautiful.

1:05:39.280 --> 1:05:39.560
<v Speaker 3>All I.

1:05:41.080 --> 1:05:42.800
<v Speaker 1>And I would love to have fifteen minutes with you

1:05:42.840 --> 1:05:46.440
<v Speaker 1>at some point, just to listen, yep. And then three months,

1:05:46.480 --> 1:05:49.200
<v Speaker 1>wait six months, and then say I'm coming to LA.

1:05:49.280 --> 1:05:51.040
<v Speaker 1>I love to have fifteen minutes if you have time.

1:05:51.320 --> 1:05:53.160
<v Speaker 1>There's no way he wouldn't give you fifteen minutes. There's

1:05:53.200 --> 1:05:54.040
<v Speaker 1>no way I wouldn't give you.

1:05:54.120 --> 1:05:56.840
<v Speaker 2>But you got to handle it the right way.

1:05:57.000 --> 1:06:00.600
<v Speaker 1>That's building and making money. Getting that as getting that

1:06:00.600 --> 1:06:03.200
<v Speaker 1>dollar is highly overrated. That's what we have sess with

1:06:03.640 --> 1:06:08.320
<v Speaker 1>so he just gave you a master class in relationship

1:06:08.320 --> 1:06:10.480
<v Speaker 1>capital and I'm gonna drop the mic. I'm gonna say

1:06:10.840 --> 1:06:12.760
<v Speaker 1>what Will won't say he's because he's got kids at

1:06:12.800 --> 1:06:13.840
<v Speaker 1>home who are listening to this.

1:06:14.320 --> 1:06:15.200
<v Speaker 2>The kids were like, give.

1:06:15.120 --> 1:06:16.320
<v Speaker 3>Me that those Nike shoes.

1:06:16.360 --> 1:06:20.720
<v Speaker 1>Give me so Shaq Shaq was recently said Jack's kids

1:06:20.720 --> 1:06:23.800
<v Speaker 1>were like, hey, Dad, why are we working so hard?

1:06:23.800 --> 1:06:26.960
<v Speaker 2>What we rich? Shack's like, no, no, we ain't rich.

1:06:27.080 --> 1:06:30.600
<v Speaker 3>I'm rich. I'm rich. A. You better go to work,

1:06:31.120 --> 1:06:31.840
<v Speaker 3>you better believe it.

1:06:33.200 --> 1:06:33.800
<v Speaker 2>Get this book.

1:06:34.480 --> 1:06:37.960
<v Speaker 1>Uh, I want you to go purchase who better than you?

1:06:38.560 --> 1:06:42.400
<v Speaker 1>The art of healthy arrogance and dreaming big. Take a

1:06:42.400 --> 1:06:46.200
<v Speaker 1>little bit of Will Packer wherever you go. It'll make

1:06:46.240 --> 1:06:46.640
<v Speaker 1>you better.

1:06:47.800 --> 1:06:50.080
<v Speaker 3>Thank you, my friend, my friend, and my brother. I

1:06:50.120 --> 1:06:50.960
<v Speaker 3>appreciate you.

1:06:51.120 --> 1:06:51.680
<v Speaker 2>Loving life.

1:06:51.720 --> 1:06:55.040
<v Speaker 1>This is John O'Brien Money and Wealth with the great

1:06:55.040 --> 1:06:58.920
<v Speaker 1>Will Packer. Go become your best version of yourself. It

1:06:59.000 --> 1:07:00.200
<v Speaker 1>pays dividends.

1:07:00.480 --> 1:07:00.880
<v Speaker 2>I'm out.

1:07:15.040 --> 1:07:17.520
<v Speaker 1>Money and Wealth with John O'Brien is a production of

1:07:17.560 --> 1:07:20.880
<v Speaker 1>the Black Effect Podcast Network. For more podcasts from the

1:07:20.880 --> 1:07:25.240
<v Speaker 1>Black Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts,

1:07:25.680 --> 1:08:55.960
<v Speaker 1>or wherever you listen to your favorite shows.