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Speaker 1: The guys from Ping. They've kind of showed me how

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Speaker 1: much the equipment matters. I just love that I can

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Speaker 1: hit any shot I kind of want.

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Speaker 2: We're gonna be able to tell some fun stories about

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Speaker 2: what goes on here to help golfers play better golf.

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Speaker 1: Welcome back to the Ping Proving Grounds Podcast. I'm Shane Bacon,

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Speaker 1: That's Marty Jertsen, and we have a special guest this Marty.

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Speaker 1: We don't get special guests on the Zoom much. This

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Speaker 1: is very exciting for us.

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Speaker 2: Yeah, this is a fun day. This is an exciting day.

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Speaker 1: Shane rose Fielder, the PING director of Engineering Operations, joins

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Speaker 1: us and Rose. We're having you on for a multitude

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Speaker 1: of reasons. One is I just am interested in your story.

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Speaker 1: Two is we're going to talk about ladies to product

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Speaker 1: development on this episode and the difference in how you

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Speaker 1: go about building golf clubs for males versus females. But

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Speaker 1: I wanted to start really kind of with your story

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Speaker 1: and your journey because it's a very interesting one. First off,

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Speaker 1: I was reading a little bit about you. You've had

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Speaker 1: no other job. You've been at PING your entire career.

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Speaker 1: Is that right?

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Speaker 3: Yes, Yeah, it's something I'm proud of. But yeah, I

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Speaker 3: interned for two summers at Ping before being hired full time.

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Speaker 3: I've never had any motivation to go anywhere else. It's

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Speaker 3: a great place to work.

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Speaker 1: So did you go straight Michigan to Arizona? Was that

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Speaker 1: kind of the process for you? Yeah?

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Speaker 3: Yeah, I grew up in Michigan. I was there for

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Speaker 3: what was it twenty two years or so, and then

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Speaker 3: I headed out here right after graduation. So I've been

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Speaker 3: here about fifteen years now.

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Speaker 1: So yeah, we won't talk about the heat right now.

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Speaker 1: We'll just focus on this right now. I know it's

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Speaker 1: been a little yeah, seven.

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Speaker 3: Go ahead, seventeen summers. I was going to say seventeen summers,

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Speaker 3: so not just fifteen years.

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Speaker 1: It's like a badge of honor. That's like hunger game

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Speaker 1: level stuff. If you spend that many times in Phoenix summers.

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Speaker 1: I've dealt with it before. I don't deal with it now.

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Speaker 1: I was interested in this because I was reading a

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Speaker 1: bit about you. There's a great article on golf dot

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Speaker 1: com that Jessica Marksbury wrote about you when she was

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Speaker 1: doing a bit of deep diving into some of the

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Speaker 1: females that work in golf in a lot of different areas,

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Speaker 1: and something that was interested about you is not just

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Speaker 1: what you do, but how few females are involved in

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Speaker 1: your space, kind of in the engineering world. So how

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Speaker 1: did you get interested in that in that specific part

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Speaker 1: of golf, considering you were playing collegiate golf at Michigan.

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Speaker 3: Yeah, that's a great question. So when I was in

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Speaker 3: I think it was in high school, I took a

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Speaker 3: physics class, just a basic physics class, and my professor

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Speaker 3: instructor at the time, he asked me, he said, Hey,

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Speaker 3: would you be interested in engineering? And I was like,

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Speaker 3: what's that? I don't even know. So I pursued engineering

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Speaker 3: kind of just knowing that I really liked math and

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Speaker 3: physics and I didn't really like English as much, so

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Speaker 3: it was a way to kind of avoid that a

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Speaker 3: bit too, and it worked out great. So I majored

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Speaker 3: in mechanical engineering at University of Michigan and worked with

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Speaker 3: a professor there one semester on a project and he

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Speaker 3: happened to be working with Ping at the time, and

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Speaker 3: so that was kind of my way into paying for

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Speaker 3: an internship.

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Speaker 1: We've talked to Marty about getting involved in this space before.

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Speaker 1: Did you have like an aha moment where you were

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Speaker 1: diving into it. In college, you were kind of learning

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Speaker 1: a little bit about the engineering side of things, and

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Speaker 1: you went, oh, wow, this is maybe something I might

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Speaker 1: want to pursue. Yeah.

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Speaker 3: I mean, so, I obviously loved golf. I played for

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Speaker 3: a couple of years in college, and I never honestly

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Speaker 3: considered the pairing of golf and engineering. I just kind

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Speaker 3: of pursued each of them in parallel. And then, like

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Speaker 3: I said, that professor that I worked with was pretty

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Speaker 3: critical and helping me connect those dots to be like, oh,

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Speaker 3: actually I could pair these two and that might be

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Speaker 3: a fun career that I could be passionate about for

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Speaker 3: the long term.

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Speaker 1: So, and do you have a message that you would

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Speaker 1: send out to young women out there that might not

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Speaker 1: quite know what they want to do, but understand that

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Speaker 1: this is maybe an area in the sport, or in

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Speaker 1: golf or in golf manufacturing that if you are a

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Speaker 1: female that gets involved in it, I mean, you know,

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Speaker 1: it's it might be a small group of you guys

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Speaker 1: that do this, but I mean it can be something

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Speaker 1: that leads to seventeen eighteen twenty years of an amazing job.

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Speaker 3: Yeah, my best advice would be to just explore that's

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Speaker 3: what I did through an internship. I've actually it's been

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Speaker 3: exciting to see over the past several years since I've

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Speaker 3: been here, how we've changed one of my responsibilities overseeing

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Speaker 3: the internship program with an engineering and so I've seen

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Speaker 3: a lot of the just I have hundreds of conversations

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Speaker 3: with prospective interns over the course of a year as

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Speaker 3: we're looking to hire for the next summer, and the

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Speaker 3: ones that reach out and are proactive with answering, getting

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Speaker 3: questions answered, just not being afraid to say, Hey, what's

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Speaker 3: it like. Can I have a phone call with you

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Speaker 3: for thirty minutes and try to understand what your job

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Speaker 3: looks like to see if I might like it. So

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Speaker 3: that's one thing. Then obviously, if you can secure an

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Speaker 3: internship or get some hands on experience, that's huge. But

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Speaker 3: I didn't know that I would end up loving my

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Speaker 3: career when I was a freshman, you know, and then

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Speaker 3: graduating signing up for a full time role here. I

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Speaker 3: kind of I knew enough to know that I might

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Speaker 3: be in it for the long run, but I kind

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Speaker 3: of lucked out in many ways too, Marty.

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Speaker 1: I want to kind of turn the conversation to the

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Speaker 1: idea of developing golf clubs for women, because it's something

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Speaker 1: that Ping has been extremely passionate about and it's a

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Speaker 1: huge part of what you guys push these days. How

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Speaker 1: different is it developing golf clubs at Ping for women

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Speaker 1: versus developing golf clubs for men?

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Speaker 2: Yeah, Shane, I love this topic. It kind of reminds

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Speaker 2: me a little bit of the podcast we did. Folks

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Speaker 2: out there haven't listened to it on the junior product

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Speaker 2: because it's very similar in terms of we want to

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Speaker 2: define our customer and understand and have a lot of

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Speaker 2: empathy and put ourselves in the shoes of the customer

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Speaker 2: we're designing for. So with our clubs for women, that's

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Speaker 2: kind of what we like to say is we don't

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Speaker 2: design women's clubs, We design clubs for women. So with

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Speaker 2: the clubs for women and good examples are gl three

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Speaker 2: product that we just launched, we want to understand and

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Speaker 2: we use the same engineering and technical horse power that

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Speaker 2: we put into all of our product, our mainline product,

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Speaker 2: our junior product. What are the problems we're trying to

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Speaker 2: solve for that customer, For the ladies that are playing

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Speaker 2: golf and a lot of times our priorities are a

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Speaker 2: little bit different, and then what tools we use to

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Speaker 2: optimize their product in the end solution of that can

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Speaker 2: end up being a little bit different. So some example,

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Speaker 2: some practical example, Shane, would be things like the weight.

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Speaker 2: That's a really big deal. We know that the headway

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Speaker 2: to the driver, the total mass that you make the club.

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Speaker 2: The optimization there needs to be different. Now we're using

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Speaker 2: the same horse power, we're using our same modeling techniques,

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Speaker 2: we're using data analysis, we're data mining, we're using our

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Speaker 2: ladies who work here on campus, or we're bringing in

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Speaker 2: and Rose has really helped with this, bringing in ladies

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Speaker 2: from local country clubs and women's legs around the valley.

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Speaker 2: We bring them in test on campus to understand how

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Speaker 2: are they delivering the club, what are their missus, what's

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Speaker 2: important to them, what are they experiencing on the golf course.

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Speaker 2: And then the end solution looks a lot different than

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Speaker 2: our mainline product. It looks like higher lofts, lighter weights,

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Speaker 2: the gapping is a little bit different. We make higher

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Speaker 2: lofted hybrids and things of that nature. We put a

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Speaker 2: different priority even on the putters. For example, in our

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Speaker 2: new Jelly three line, all the putters very easily pick

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Speaker 2: the ball up off the green, and two of them

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Speaker 2: you can actually kind of have that fetch technology. We

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Speaker 2: brought that into the new Catch putter where you can

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Speaker 2: fetch it off the green. So a lot of the

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Speaker 2: all the same engineering horsepower, but totally different end product

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Speaker 2: solution that you see with our product there.

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Speaker 1: Rose. I feel like when people think about product development,

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Speaker 1: especially in the golf club business at golf club Space,

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Speaker 1: they think of professional golfers. You know, it's almost like

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Speaker 1: we work off the best in the world. And I

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Speaker 1: find it interesting to think about you going out to

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Speaker 1: country clubs and you know, finding a middling handicap golfer

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Speaker 1: or an older golfer that's a little bit more of

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Speaker 1: what the average player would look like and be What

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Speaker 1: is that process like for you as you go about

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Speaker 1: finding people to actually come in and test the equipment.

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Speaker 3: Yeah, I mean, one one of my best examples of

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Speaker 3: kind of our target customer is my mom. So I

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Speaker 3: have a they live out here half the year, and

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Speaker 3: I get to play with her pretty often. I go

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Speaker 3: out to her you know, ladies events a couple times

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Speaker 3: a year and and get to witness what that's like,

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Speaker 3: you know, playing in that player category and the people

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Speaker 3: that were designing this product for so yeah, that's that's

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Speaker 3: it's a unique experience. It's definitely different to the the

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Speaker 3: I find that they have a little more anxiety on

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Speaker 3: the course than than what some of the better players

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Speaker 3: might have. A lot of it is just fear of

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Speaker 3: you know, missing a shot and holding your team up

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Speaker 3: or your playing group up. We've uncovered a lot of

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Speaker 3: just unique, unique concerns that we didn't realize before through

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Speaker 3: just observing that customer.

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Speaker 1: It's interesting you say the anxiety thing, because I caddied

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Speaker 1: in Scotland when I got out of college, and what

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Speaker 1: would happen was we would get a tea time assigned

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Speaker 1: to us. It wasn't a player assigned to us. And

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Speaker 1: I quickly learned that if there was a female in

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Speaker 1: the group, I would go directly to the female because

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Speaker 1: they hit it relatively straight and I didn't feel like

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Speaker 1: there was a lot of to your point, anxiety involved

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Speaker 1: in the round. They seemed very content with being out there.

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Speaker 1: They seemed to play better than a lot of the

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Speaker 1: older men that I could or would go and caddy for,

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Speaker 1: and I felt like the level of fun was way

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Speaker 1: higher in terms of a female on't Caddy Ford versus

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Speaker 1: a male out Caddy four.

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Speaker 3: Yeah. Yeah, it's interesting. I mean not all not all

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Speaker 3: women are created equal, right right, There's definitely variables, and

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Speaker 3: maybe my mom tends to be a little more anxious

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Speaker 3: with that type of stuff and not wanting to let

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Speaker 3: people down that she's playing with. So yeah, I think

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Speaker 3: I think it's important to understand the range of different

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Speaker 3: customers too, not just try to design for one particular

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Speaker 3: person that we've said is the target consumer. That's why

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Speaker 3: we get you know, like Marty said, we've got a

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Speaker 3: protocol that we use for testing any of our products,

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Speaker 3: and we have a minimum number of players that we

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Speaker 3: try to get within a given player pool to get

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Speaker 3: us a good diverse set of data that we can

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Speaker 3: actually make conclusions off of. The same thing applies to

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Speaker 3: this category of designing clubs for women, as we bring

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Speaker 3: in players of various skill levels, but still those that

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Speaker 3: fit within that product category.

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Speaker 1: So yeah, Marty, I haven't really asked you this question before.

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Speaker 1: I guess really when we've talked about any product development,

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Speaker 1: but is there a person you're thinking of when you

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Speaker 1: develop golf clubs. Is there a certain handicap, a certain

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Speaker 1: skill set because I guess you know, having these conversations

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Speaker 1: with you about all different types of golf clubs and

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Speaker 1: juniors and females adaptive golf, like there's so much golf

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Speaker 1: out there. Do you in your brain, because your brain

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Speaker 1: is a very interesting place, does your brain think of

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Speaker 1: a certain golfer? Or is the idea to just try

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Speaker 1: to make something that can kind of umbrella everybody that'd

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Speaker 1: be interested in the product.

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Speaker 2: Yeah, Shane, So I definitely, and I know all the

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Speaker 2: rest of the product designers and engineers that are working

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Speaker 2: on product, I think we have that archetype of golfer

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Speaker 2: on our mind. Like for Rose brought up the example,

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Speaker 2: it'd be like, oh, yeah, I need when I'm thinking

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Speaker 2: about designing this product or how the head cover fits,

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Speaker 2: or the color palette or the grip texture, I'm going

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Speaker 2: to think about She's probably thinking about her mom right right,

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Speaker 2: And I'm thinking about that same thing. Who is that

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Speaker 2: one golfer that represents the target customer for that particular product,

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Speaker 2: And that's very important. I mean, you know, I think

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Speaker 2: the same way for juniors and Rose example of thinking

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Speaker 2: about her mom is a great one of just us

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Speaker 2: being such a golf family here, right, and we all

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Speaker 2: whether it's designing clubs for literally ourselves, if we're working on,

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Speaker 2: you know, a certain product, or now that a lot

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Speaker 2: of us have kids, it's like we got skin in

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Speaker 2: the game on the Prodigy product or Rose's mom is

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Speaker 2: another good example of designing you know, clubs for women.

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Speaker 2: So I think all of us that are designing product

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Speaker 2: have that one, one typical golfer in their mind when

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Speaker 2: we're designing. And I think that's very important because if

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Speaker 2: you design try to design a product that suits everybody,

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Speaker 2: you actually kind of end up with maybe a suboptimal

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Speaker 2: solution for a lot of folks, right, And I think

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Speaker 2: that's a that's a core tenet of product development.

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Speaker 1: When did you learn that, Marty, When did you realize

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Speaker 1: that it wasn't It wasn't for it wasn't the idea

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Speaker 1: of designing for everybody? Because I can only imagine you

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Speaker 1: probably have gone through iterations that personally as you've gone

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Speaker 1: through developing products.

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Speaker 2: Yeah, there's a lot of psychology to this and product development, where, uh,

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Speaker 2: if you get the average of a lot of opinions,

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Speaker 2: you get an average solution. Yeah, and I think, you know,

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Speaker 2: I think there's a there's so much truth to that.

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Speaker 2: And even in our own groups designing products, you know,

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Speaker 2: if you're doing a creative session, you want to have

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Speaker 2: it two to three four people max. Right, Okay, the

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Speaker 2: more folks you get in there chiming in, I think,

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Speaker 2: you know, you start to dilute your opportunity for having

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Speaker 2: an outside the box or creative solutions. So, but when

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Speaker 2: it comes to defining your target customer, that's also very important.

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Speaker 2: I'm really glad that it ping we've evolved from our

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Speaker 2: days of you know it, two's fit everybody to now

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Speaker 2: we have, you know, basically like six mainline irons. Then

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Speaker 2: we have our ladies product and our junior products, so

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Speaker 2: we can box in our target customer a lot tighter

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Speaker 2: and really optimized solutions for them. And you know, then

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Speaker 2: we obviously need to make the fitting tools very simple,

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Speaker 2: easy to understand, and things of that nature so you

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Speaker 2: don't get confused by all of our products. So those

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Speaker 2: two things kind to juxtapose each other. But I think

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Speaker 2: we're trying to weave the needle there on that.

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Speaker 1: Here's a lot of stuff. Now let's try to simplify

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Speaker 1: which club fits you the best. Here you go, Marty,

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Speaker 1: I always like doing this when we talk about product

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Speaker 1: and golfer. Is Okay, I have an eighteen handicap fifty

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Speaker 1: year old male and I have an eighteen handicap fifty

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Speaker 1: year old female. Did what's the difference in those two

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Speaker 1: golfers that you guys are the solution you guys are

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Speaker 1: trying to kind of achieve.

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Speaker 2: Yeah, So, generally speaking, the fifty year old female probably

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Speaker 2: was going to swing it a little bit slower, right,

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Speaker 2: So in that we want to have the total mass

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Speaker 2: of the club lighter. We want to have more loft

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Speaker 2: on the driver. So all those same tools in our

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Speaker 2: cool optimal launch and spin chart, our impulse momentum model

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Speaker 2: where we figure out the perfect loft to make the

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Speaker 2: ball go far, those same tools can be used. But

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Speaker 2: we want to have a higher law the driver, lighter weight,

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Speaker 2: probably a little more flexible shaft. And then when we

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Speaker 2: start hitting the ball on the ground without teeing it up,

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Speaker 2: we need to put more loft on the club because

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Speaker 2: of more premium on launching the ball in the air

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Speaker 2: becomes more important as the speed is a little bit slower, right,

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Speaker 2: So we want to get very specific about that. We

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Speaker 2: want to probably short that we want to accommodate to

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Speaker 2: the build of the golfer. Two. So generally speaking, the

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Speaker 2: female golfer might be a little bit shorter, so we

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Speaker 2: have a shorter standard lengths, and the gapping looks a

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Speaker 2: little bit different too, because especially you know, long irons

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Speaker 2: and mid irons start to become very hard to get

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Speaker 2: the ball in the air. So with our ladies product,

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Speaker 2: which is that fifty year old female, we make up

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Speaker 2: to a seven hybrid, so a lot so you can

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Speaker 2: you can start your set at literally an eight iron,

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Speaker 2: right you can play four five six or five six

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Speaker 2: seven hybrid than eight iron through the rest of your bag.

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Speaker 2: And one of the big things, and I think is

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Speaker 2: that you know, depending on how far you hit the

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Speaker 2: golf ball, we're not necessarily trying to feel that fifty

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Speaker 2: year old females bag with fourteen clubs. They might not

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Speaker 2: even need all fourteen clubs, So that bag might look

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Speaker 2: like twelve clubs and that could be totally sufficient from

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Speaker 2: a gamping standpoint. Then it might make room to have

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Speaker 2: a couple extra slots in there to consider a you know,

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Speaker 2: kind of a boutique solution for greenside play only like

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Speaker 2: with our chipper, and so we've had a lot of

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Speaker 2: Rose talked about the anxiety on the golf course. We

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Speaker 2: have anxiety that applies to men and women, and then

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Speaker 2: that creates more room for a solution like the chipper

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Speaker 2: in the bag.

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Speaker 1: My buddy Tim gets so excited every time the Chipper's

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Speaker 1: brought up on this podcast. It's like the light bulb

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Speaker 1: goes off. Rose. When you chat with golfers as you

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Speaker 1: go through development and you go through their experiences a

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Speaker 1: lot hitting product. What's the most common request that you

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Speaker 1: get from women about golf clubs? What's the number one

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Speaker 1: problem they might have with certain that they're trying to

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Speaker 1: kind of, you know, figure out.

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Speaker 3: Yeah, I mean Marty again, I guess going back to

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Speaker 3: my mom as being a representative figure in my mind

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Speaker 3: for this category, I think bunker play is a big one.

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Speaker 3: That's something that I've heard pretty consistently is just challenges

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Speaker 3: getting out of the bunker, and I think in general

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Speaker 3: just getting the ball near. Marty can can back me

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Speaker 3: up on this or say something else, but I think

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Speaker 3: all of our products are are generally geared toward how

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Speaker 3: do we get the product, get the ball launching more

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Speaker 3: easily and more consistently, so that they can ultimately rely

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Speaker 3: on that as a given versus questioning, oh am I

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Speaker 3: gonna am I gonna top this? Am I going to

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Speaker 3: scull it, you know, one foot off the ground or

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Speaker 3: is it actually going to land softly on the green

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Speaker 3: and give me a chance to put on.

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Speaker 2: The bunker side of things. We've seen that not just

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Speaker 2: not just with roses mom, but we've seen that persistently

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Speaker 2: with women. Green side play and bunker play uh in

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Speaker 2: general again kind of tends to give them anxiety, whether

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Speaker 2: it's you know technique I think being nervous, maybe never

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Speaker 2: being taught to open the face to get that ball

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Speaker 2: in the air out of the bunker, having a little

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Speaker 2: bit less speed to kind of to kind of get

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Speaker 2: underneath the ball and get that club through the bunker.

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Speaker 2: So we've innovated on that. And in the gl three irons,

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Speaker 2: the sand wedge has the I too hozzle, so the

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Speaker 2: I two is kind of like the ultimate bunker club.

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Speaker 2: We've talked about that a little bit, where the hozzle

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Speaker 2: transition is much sharper, like thirty five percent less cross

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Speaker 2: sexual area, so it digs into the sand, so if

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Speaker 2: you do nothing else, that ball is going to get

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Speaker 2: out of the bunker more easily. So we've taken again,

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Speaker 2: we kind of went back to like, how do you know,

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Speaker 2: how do you define the golfer? How do you design

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Speaker 2: products a little bit differently, and that is a different priority.

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Speaker 2: We've seen with the female golfer that anxiety out of

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Speaker 2: the bunker, and we've tried to innovate directly on that

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Speaker 2: with the j L E three sandweg that comes in

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Speaker 2: the set Rose.

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Speaker 1: When did this become a big focus for peing? When

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Speaker 1: did clubs for women become a focus for ping? Because,

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Speaker 1: as Marty said earlier, I mean the idea, you know,

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Speaker 1: decades ago was here's an amazing set of irons, everybody

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Speaker 1: can play it, and now you know, there's obviously plenty

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Speaker 1: of solutions for plenty of different players and different handicaps. Right.

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Speaker 3: Yeah, it's funny you say that because I was actually

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Speaker 3: at lunch today with a group of women that work

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Speaker 3: in our engineering and legal departments, and Stacy Powells joined

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Speaker 3: as well at lunch, and she was I asked her

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Speaker 3: this question actually because I don't know the answer is

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Speaker 3: as far as when was our first uniquely designed for

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Speaker 3: women product? And she kind of she said, we used

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Speaker 3: to apply a different color to the irons and kind

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Speaker 3: of make them lighter weight for women. And then there

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Speaker 3: was a transition point, Marty, I don't know if it

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Speaker 3: was around the G twenty five five days or if

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Speaker 3: it was earlier than that.

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Speaker 2: Yeah, I think it was around the G fifteen to

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Speaker 2: G twenty time frame. And the first one was it

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Speaker 2: the Rhapsody. I think it was our first lady's product line, ladies'

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Speaker 2: specific product line. Yeah, I think you're right, Marty.

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Speaker 1: Your brain does your brain just live in product like years?

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Speaker 1: You know, like, yeah, when you close your eyes, you

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Speaker 1: know when G landed, fifteen, landed, thirty landed, Like can

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Speaker 1: you are you pretty? Are you pretty? Dialed on the

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Speaker 1: time of your life and where you were in your.

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Speaker 2: Wildly, it's way stronger than the actual years. That's one

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Speaker 2: hundred percent correct, I think. On on the brand, just

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Speaker 2: supporting women's golf, Sheen. I mean, I think a big

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Speaker 2: staple everyone's pretty familiar with is the Solheim Cup and

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Speaker 2: around I think it was around nineteen ninety is when Carston,

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Speaker 2: you know, helped get the soul on cup off the ground,

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Speaker 2: and I think kind of you know it ping. It

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Speaker 2: tends to always go back to our founder, and you

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Speaker 2: Carson is who got all the fame and attention for creating,

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Speaker 2: paying the brand, the answer putter, and everything. But his

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Speaker 2: wife Louise was, if you talk to any of the

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Speaker 2: family members here, like the bedrock that helped get the

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Speaker 2: company up and going. I mean, she was doing all

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Speaker 2: the grunt work while Carson was out doing the engineering

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Speaker 2: and sales of the product. She was doing the accounting

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Speaker 2: and the sales and all the back end stuff. And

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Speaker 2: then eventually, you know, when the company got bigger, she

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Speaker 2: was taking care of all the HR and really laid

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Speaker 2: the foundation of taking care of all the employees and

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Speaker 2: creating that kind of family culture. And that's what Stacey

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Speaker 2: Pals does for us today, is she's in charge of

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Speaker 2: all the HR and maintaining that and keeping that going.

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Speaker 2: So you know, if you read the books about the

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Speaker 2: family and the brand, Louise is like the staple. And

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Speaker 2: we named one of the hutters after her in the

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Speaker 2: new gl product line. We have a Louise model that

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Speaker 2: it's named after her.

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Speaker 1: Very cool and I have always been interested in this

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Speaker 1: because I've seen it in my life, especially with some

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Speaker 1: of my older golfing buddies. Is you'll occasionally get male

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Speaker 1: golfers that will lean into the female golf line because

435
00:22:15,400 --> 00:22:17,879
Speaker 1: again some of the stuff that they don't do well,

436
00:22:18,480 --> 00:22:21,600
Speaker 1: the answers are proven if you dive into that space.

437
00:22:21,640 --> 00:22:23,800
Speaker 1: Do you see a little bit of that, Marty, Yeah, So.

438
00:22:23,840 --> 00:22:26,280
Speaker 2: I got an interesting story on that because one of

439
00:22:26,320 --> 00:22:28,520
Speaker 2: the thoughts in my in my head, Shane was like,

440
00:22:28,720 --> 00:22:31,919
Speaker 2: we quite often will bring out a new technology in

441
00:22:31,960 --> 00:22:34,879
Speaker 2: the ladies line first, and this is I think a

442
00:22:34,880 --> 00:22:37,240
Speaker 2: good testament that we do. We don't wait. If we

443
00:22:37,280 --> 00:22:39,199
Speaker 2: have something good, we don't wait for it in our

444
00:22:39,240 --> 00:22:42,920
Speaker 2: mainline product. We'll we'll deliver it into our clubs for

445
00:22:43,040 --> 00:22:45,560
Speaker 2: women first. I think a good example that is our

446
00:22:45,640 --> 00:22:48,800
Speaker 2: tr grooves we had in our putter line. I think

447
00:22:48,880 --> 00:22:51,520
Speaker 2: now you're seeing it. We have a brand new fitting

448
00:22:51,560 --> 00:22:54,400
Speaker 2: head that's called AFS three D, which is one head

449
00:22:54,480 --> 00:22:57,480
Speaker 2: allows you to fit three different color codes and power

450
00:22:57,520 --> 00:23:00,560
Speaker 2: spec all with one head, five different options. Bringing that

451
00:23:00,600 --> 00:23:03,200
Speaker 2: out in the g L E three first, I had

452
00:23:03,240 --> 00:23:07,119
Speaker 2: a good buddy of mine mini tour player. You might remember.

453
00:23:07,240 --> 00:23:09,960
Speaker 2: His name is Barry Concert and he's a good mini

454
00:23:10,000 --> 00:23:12,600
Speaker 2: tour player around the valley, and but he hits the

455
00:23:12,600 --> 00:23:14,720
Speaker 2: ball pretty low, so we always need a high lofted

456
00:23:14,800 --> 00:23:17,920
Speaker 2: driver kind of hit down on it, didn't generate enough spin,

457
00:23:18,040 --> 00:23:21,919
Speaker 2: hit his long irons low, and we he wanted to

458
00:23:22,040 --> 00:23:25,600
Speaker 2: look at a nine, a nine wood, and we at

459
00:23:25,640 --> 00:23:27,960
Speaker 2: the time, this like a decade ago, we we didn't

460
00:23:27,960 --> 00:23:29,639
Speaker 2: have a nine wood in a in our mainline. We

461
00:23:29,720 --> 00:23:31,720
Speaker 2: just went up to the seven and I was like, hey,

462
00:23:31,840 --> 00:23:34,440
Speaker 2: we should go to our ladies line and I'm gonna

463
00:23:34,440 --> 00:23:36,199
Speaker 2: build you a nine wood out of here. And it

464
00:23:36,240 --> 00:23:38,520
Speaker 2: had a different color paint to it and different graphics

465
00:23:38,520 --> 00:23:40,800
Speaker 2: on it, and he did not care. He was like,

466
00:23:40,840 --> 00:23:42,640
Speaker 2: I need I need this club to get the ball

467
00:23:42,680 --> 00:23:44,959
Speaker 2: in the air, go a certain distance, land steep. And

468
00:23:45,000 --> 00:23:47,760
Speaker 2: he played our Ladies nine wood and absolutely loved it.

469
00:23:48,280 --> 00:23:51,760
Speaker 2: Uh and and uh and couldn't couldn't care less, right,

470
00:23:52,160 --> 00:23:55,359
Speaker 2: And we had another golfer, Matt Simone and our engineering

471
00:23:55,400 --> 00:23:59,320
Speaker 2: group who played the Ladies twelve degree driver is his

472
00:23:59,480 --> 00:24:03,280
Speaker 2: second is this kind of like a fair wayfinder driving

473
00:24:03,320 --> 00:24:05,840
Speaker 2: here in the desert And he loved it as well.

474
00:24:05,920 --> 00:24:09,760
Speaker 2: So there's definitely, uh, some some really fun good examples

475
00:24:09,800 --> 00:24:10,240
Speaker 2: of that over the.

476
00:24:10,320 --> 00:24:14,439
Speaker 1: Years, Marty, if you're watching someone hit balls at the

477
00:24:14,480 --> 00:24:19,720
Speaker 1: proving grounds and you know that a club for ladies

478
00:24:19,800 --> 00:24:22,800
Speaker 1: for women could be helpful in that space. I mean,

479
00:24:22,840 --> 00:24:25,200
Speaker 1: it's twenty twenty three. The world is a different place

480
00:24:25,440 --> 00:24:28,200
Speaker 1: than maybe it was back in like the precept lady

481
00:24:28,280 --> 00:24:32,439
Speaker 1: Laddie days. But when do you introduce that club to

482
00:24:32,600 --> 00:24:35,000
Speaker 1: potentially be in their bag? I mean, how do you

483
00:24:35,040 --> 00:24:37,679
Speaker 1: present that? Because men are you know, we're stubborn in

484
00:24:37,720 --> 00:24:40,120
Speaker 1: stupid people. You know, we have a hard time sometimes

485
00:24:40,160 --> 00:24:42,959
Speaker 1: accepting the fact that maybe this would actually help your

486
00:24:43,000 --> 00:24:43,480
Speaker 1: golf game.

487
00:24:43,760 --> 00:24:45,679
Speaker 2: Just hit it. I mean I built this club and

488
00:24:45,680 --> 00:24:47,359
Speaker 2: gave it to Barry Concert. He hit it and the

489
00:24:47,400 --> 00:24:49,920
Speaker 2: ball went, you know, two hundred and thirty five yards

490
00:24:49,920 --> 00:24:53,040
Speaker 2: straight up in the air, and there you go the

491
00:24:53,080 --> 00:24:56,440
Speaker 2: p person, the experience, and you just absolutely loved it.

492
00:24:56,480 --> 00:24:58,840
Speaker 2: I mean, once you hit something and realize it's the

493
00:24:58,880 --> 00:25:02,359
Speaker 2: right club, there's a pain knowing that you might not

494
00:25:02,600 --> 00:25:04,960
Speaker 2: be able to have that right. It's there's some loss

495
00:25:04,960 --> 00:25:07,080
Speaker 2: of version there. So that's where you've got to have

496
00:25:07,160 --> 00:25:09,520
Speaker 2: the golfer just try it, and once they try it

497
00:25:09,520 --> 00:25:12,080
Speaker 2: and fall in love with it. It's worked in a

498
00:25:12,080 --> 00:25:13,480
Speaker 2: couple of really fun examples here.

499
00:25:14,200 --> 00:25:16,680
Speaker 1: Rose, what has it been like being involved at PING

500
00:25:16,760 --> 00:25:19,760
Speaker 1: for a couple of decades and seeing this movement, you know,

501
00:25:19,880 --> 00:25:23,600
Speaker 1: for women as golf's become more popular in different circles

502
00:25:24,000 --> 00:25:26,679
Speaker 1: and now you know, seeing these lines, seeing these commercials

503
00:25:26,880 --> 00:25:29,119
Speaker 1: the last few weeks, the car Banks doing an amazing

504
00:25:29,200 --> 00:25:32,399
Speaker 1: job of voicing those commercials. What is it like seeing

505
00:25:32,480 --> 00:25:35,280
Speaker 1: the company that you work for really lean into this

506
00:25:35,400 --> 00:25:36,120
Speaker 1: side of the game.

507
00:25:36,560 --> 00:25:39,639
Speaker 3: It's awesome, obviously, It's It's not a surprise to me

508
00:25:39,720 --> 00:25:42,200
Speaker 3: because I think, like Marty said, we've had a long

509
00:25:42,320 --> 00:25:43,840
Speaker 3: history of supporting women's golf.

510
00:25:44,880 --> 00:25:45,440
Speaker 2: But it's great.

511
00:25:45,520 --> 00:25:49,440
Speaker 3: I think the the investment that that Ping has made

512
00:25:49,520 --> 00:25:52,480
Speaker 3: in the women's side of the game and making products

513
00:25:52,480 --> 00:25:57,760
Speaker 3: for women, it's consistent and yeah, like I said, I'm

514
00:25:57,800 --> 00:26:00,320
Speaker 3: not too surprised and pleasantly pleased it.

515
00:26:00,680 --> 00:26:03,280
Speaker 1: Rose, have you been bummed out that that Rose Zang

516
00:26:03,600 --> 00:26:06,159
Speaker 1: is now maybe the most popular Rose and golf? I mean,

517
00:26:06,160 --> 00:26:08,480
Speaker 1: I feel like you probably have for years you.

518
00:26:08,480 --> 00:26:09,119
Speaker 2: Had to say that.

519
00:26:09,600 --> 00:26:13,200
Speaker 3: Yeah, you know, I'm just happy to see another Rose

520
00:26:13,359 --> 00:26:17,640
Speaker 3: in my general like generation because for a long time

521
00:26:17,720 --> 00:26:20,320
Speaker 3: I was I was the only Rose that I knew

522
00:26:20,320 --> 00:26:23,879
Speaker 3: of that was within a couple decades of my my

523
00:26:24,520 --> 00:26:27,639
Speaker 3: birth date. So yeah, I'm okay with it.

524
00:26:27,760 --> 00:26:30,480
Speaker 1: Yeah, Titanic was years ago, you know, I mean rote Rose,

525
00:26:32,720 --> 00:26:35,520
Speaker 1: that's exactly right. You hit your stride by. My wife

526
00:26:35,600 --> 00:26:38,399
Speaker 1: is Cindy, and we joke a lot about this. You know,

527
00:26:38,440 --> 00:26:40,840
Speaker 1: she goes on, I'm at a Cindy. Oh is she's

528
00:26:40,880 --> 00:26:42,800
Speaker 1: seventy or eighty? I mean there's really only one of

529
00:26:42,920 --> 00:26:45,920
Speaker 1: two ways to go about that, Marty. I wanted to

530
00:26:45,960 --> 00:26:48,159
Speaker 1: ask about LPGA players because you guys have a lot

531
00:26:48,200 --> 00:26:51,159
Speaker 1: of great LPGA players on staff at Ping. How do

532
00:26:51,240 --> 00:26:54,080
Speaker 1: you fit LPGA players and what line do they typically

533
00:26:54,160 --> 00:26:54,680
Speaker 1: lean into?

534
00:26:55,600 --> 00:26:58,879
Speaker 2: Yeah, Shane, it's uh, we we do really good on

535
00:26:58,920 --> 00:27:03,600
Speaker 2: the LPHPGA tour. We have an awesome Rep Scott Wolpa,

536
00:27:03,680 --> 00:27:06,159
Speaker 2: who takes such a great care of the staff, and

537
00:27:06,200 --> 00:27:09,560
Speaker 2: he's an awesome fitter and he loves all the tools

538
00:27:09,600 --> 00:27:11,640
Speaker 2: and a lot of them we've talked about. He's using

539
00:27:11,680 --> 00:27:14,440
Speaker 2: co pilot and gapping out and poll namic and get

540
00:27:14,440 --> 00:27:16,560
Speaker 2: our players dialed in, so all these same tools that

541
00:27:16,560 --> 00:27:19,840
Speaker 2: our fitters have access to. Scott's been testing and vetting

542
00:27:19,880 --> 00:27:23,840
Speaker 2: for us. Our LPGA tour players are fantastic. I think

543
00:27:23,840 --> 00:27:27,760
Speaker 2: a couple of key differences from the men's tour is

544
00:27:27,800 --> 00:27:30,399
Speaker 2: that they generally drive the ball straighter in terms of

545
00:27:30,440 --> 00:27:33,640
Speaker 2: fairways hit, so there's a little bit more of a premium.

546
00:27:33,880 --> 00:27:36,840
Speaker 2: And we are One of our last couple podcasts was

547
00:27:36,880 --> 00:27:40,040
Speaker 2: the whole distance versus accuracy topics, So we give ourselves

548
00:27:40,119 --> 00:27:43,720
Speaker 2: permission to help put that priority on getting more distance

549
00:27:43,720 --> 00:27:47,400
Speaker 2: off the tee because when you look at fairway hit percentages,

550
00:27:47,480 --> 00:27:51,320
Speaker 2: they are way higher because the fairways are similar with

551
00:27:51,440 --> 00:27:54,119
Speaker 2: to the PGA Tour, but they're not but their cone

552
00:27:54,240 --> 00:27:56,359
Speaker 2: is about the same, so their fairway hit percentage is

553
00:27:56,400 --> 00:27:58,400
Speaker 2: really higher. So that's a key difference off the tee.

554
00:27:59,200 --> 00:28:03,040
Speaker 2: And then I I think we have over the last

555
00:28:03,920 --> 00:28:07,720
Speaker 2: five to eight years dominated with our I series Iron

556
00:28:07,800 --> 00:28:10,520
Speaker 2: So this is I two hundred, I two ten, and

557
00:28:10,560 --> 00:28:14,520
Speaker 2: now I two thirty. On any given week, the percentage

558
00:28:14,560 --> 00:28:17,600
Speaker 2: of those played on the LPGA Tour is between that

559
00:28:17,680 --> 00:28:22,720
Speaker 2: fifteen to twenty five percent for that one Iron model alone, Right,

560
00:28:22,800 --> 00:28:26,520
Speaker 2: So I think and I kind of wish the American

561
00:28:26,640 --> 00:28:31,400
Speaker 2: golfer was a little bit more like the Japanese consumer.

562
00:28:31,680 --> 00:28:36,800
Speaker 2: They study and admire the women's tour on Japanese Tour

563
00:28:37,640 --> 00:28:40,720
Speaker 2: even more than the men's tour because it's more relatable

564
00:28:40,760 --> 00:28:43,240
Speaker 2: in terms of the distance they hit it, the trajectories

565
00:28:43,280 --> 00:28:46,160
Speaker 2: how they play golf. I think the American golfer can

566
00:28:46,200 --> 00:28:49,200
Speaker 2: maybe lean on that a little bit at least to

567
00:28:49,280 --> 00:28:51,680
Speaker 2: kind of give yourself permission to really look at what

568
00:28:51,720 --> 00:28:54,280
Speaker 2: the LPGA Tour players are playing, because that I two

569
00:28:54,400 --> 00:28:58,040
Speaker 2: thirty iron is the perfect sweet spot. It's they have

570
00:28:58,120 --> 00:29:00,560
Speaker 2: an ample amount of distance, but they need a little

571
00:29:00,560 --> 00:29:03,400
Speaker 2: bit more spin to get that stopping power. They need

572
00:29:03,440 --> 00:29:05,600
Speaker 2: a little bit more bounce with the soul design, even

573
00:29:05,640 --> 00:29:07,640
Speaker 2: though they don't take big divots. That gives them that

574
00:29:07,720 --> 00:29:11,640
Speaker 2: turf interaction forgiveness and they like that good blend of

575
00:29:11,720 --> 00:29:14,560
Speaker 2: distance control with the right amount of forgiveness. And that's

576
00:29:14,600 --> 00:29:18,040
Speaker 2: the exactly the sweet spot of our I series iron.

577
00:29:18,160 --> 00:29:20,120
Speaker 2: And we put a lot of priority on that I

578
00:29:20,240 --> 00:29:24,160
Speaker 2: two thirty iron designing it thinking with the LPGA Tour

579
00:29:24,200 --> 00:29:26,200
Speaker 2: player in mind when we design that iron.

580
00:29:26,520 --> 00:29:29,520
Speaker 1: What's the biggest difference in an LPGA Tour player's bag

581
00:29:29,640 --> 00:29:31,840
Speaker 1: versus a PGA Tour player's bag. Because we talked a

582
00:29:31,880 --> 00:29:34,120
Speaker 1: little bit about the eighteen handicap for you know, male

583
00:29:34,200 --> 00:29:37,520
Speaker 1: versus female fifty year old player, what's the biggest difference.

584
00:29:37,560 --> 00:29:39,400
Speaker 1: If I was going to look through the ping staffers

585
00:29:39,600 --> 00:29:41,640
Speaker 1: on the LPGA and then the ping staffers on the

586
00:29:41,680 --> 00:29:44,400
Speaker 1: PGA Tour, what's the biggest difference, not necessarily in what

587
00:29:44,520 --> 00:29:47,560
Speaker 1: club they're playing, but maybe what types of clubs they're playing.

588
00:29:48,320 --> 00:29:51,080
Speaker 2: Yeah, totally different in terms of where they transition. So

589
00:29:51,160 --> 00:29:55,440
Speaker 2: you'll see LPGA I would say probably the average LPGA

590
00:29:55,480 --> 00:29:57,920
Speaker 2: Tour player on our staff probably ends their irons at

591
00:29:57,920 --> 00:30:01,520
Speaker 2: a five iron, right, some of them like Dana Finkelstein

592
00:30:01,600 --> 00:30:03,760
Speaker 2: she just got married this last year, Dana Fall She

593
00:30:03,840 --> 00:30:06,680
Speaker 2: plays all the way up to a seven hybrid, then

594
00:30:06,720 --> 00:30:08,760
Speaker 2: starts her set at an eight iron, and she is

595
00:30:09,400 --> 00:30:13,240
Speaker 2: incredible her dispersion with those hybrids. So they transition to

596
00:30:13,320 --> 00:30:17,000
Speaker 2: hybrids earlier, and they'll have multiple hybrids in the bag then,

597
00:30:17,080 --> 00:30:20,240
Speaker 2: as I think you would expect Shane the lofts on

598
00:30:20,280 --> 00:30:23,040
Speaker 2: their fairway woods and a few more high lofted fairway woods,

599
00:30:23,080 --> 00:30:25,120
Speaker 2: even though that's super popular on the PGA Tour. Now

600
00:30:25,160 --> 00:30:26,960
Speaker 2: we've talked about that. With the seven woods and nine

601
00:30:27,000 --> 00:30:31,000
Speaker 2: woods out there, you see just a higher percentage of that. Now. Interestingly,

602
00:30:32,800 --> 00:30:35,720
Speaker 2: LPGA tours tend to hit up on the ball more

603
00:30:35,760 --> 00:30:38,960
Speaker 2: on their driver. Okay, so the lofts they play are

604
00:30:39,040 --> 00:30:42,960
Speaker 2: actually pretty similar to the PGA Tour because the PGA

605
00:30:43,000 --> 00:30:45,560
Speaker 2: Tour has a wider range of hitting up and hitting down,

606
00:30:45,960 --> 00:30:47,719
Speaker 2: like you know, you hit down on your driver, your

607
00:30:47,720 --> 00:30:50,440
Speaker 2: stock driver, like three degrees or so. But on the

608
00:30:50,600 --> 00:30:54,000
Speaker 2: LPGA Tour, almost all the players are hitting up more

609
00:30:54,160 --> 00:30:56,640
Speaker 2: their swing directions more to the right. They're hitting more

610
00:30:56,720 --> 00:31:00,280
Speaker 2: up so they can play what you would think is

611
00:31:00,520 --> 00:31:03,120
Speaker 2: a lower loft in driver than you might expect, which

612
00:31:03,160 --> 00:31:04,680
Speaker 2: is pretty interesting, Marty.

613
00:31:04,880 --> 00:31:07,320
Speaker 1: I've never asked you this either, but what is the

614
00:31:07,400 --> 00:31:10,760
Speaker 1: average what is the average loft now in terms of

615
00:31:10,800 --> 00:31:13,920
Speaker 1: tour players both male and female in the driver category,

616
00:31:13,960 --> 00:31:16,560
Speaker 1: Because when I was in high school, you know, back

617
00:31:16,600 --> 00:31:18,800
Speaker 1: in the late nineties, early two thousands, you know, you'd

618
00:31:18,800 --> 00:31:22,000
Speaker 1: see good players playing seven degree drivers, you know, seven

619
00:31:22,040 --> 00:31:23,800
Speaker 1: and a half degree drivers, and then it went the

620
00:31:23,800 --> 00:31:25,880
Speaker 1: other way. I remember there was a time. This was

621
00:31:25,960 --> 00:31:29,160
Speaker 1: again talking Marty language, This is probably g twenty days.

622
00:31:29,200 --> 00:31:31,400
Speaker 1: I remember I had I had like an eleven and

623
00:31:31,440 --> 00:31:34,040
Speaker 1: a half degree driver at one point, and it almost

624
00:31:34,040 --> 00:31:35,880
Speaker 1: looked like like a three wood it when I look

625
00:31:35,960 --> 00:31:37,920
Speaker 1: down at it, and it seems like it's kind of

626
00:31:37,960 --> 00:31:39,360
Speaker 1: gone somewhere in the middle of that. What do you

627
00:31:39,400 --> 00:31:41,600
Speaker 1: feel like is the average tour player loft?

628
00:31:42,680 --> 00:31:46,280
Speaker 2: Yeah, I think the average is probably around nine and

629
00:31:46,320 --> 00:31:48,560
Speaker 2: a half. Shane, I would say for the PGA Tour,

630
00:31:48,680 --> 00:31:51,840
Speaker 2: and it's probably pretty similar quite frankly for the LPGA Tour.

631
00:31:52,760 --> 00:31:55,360
Speaker 2: Now that said, I would say right now, there's a

632
00:31:55,400 --> 00:31:57,840
Speaker 2: wider range in lost than there's ever been. I mean,

633
00:31:57,840 --> 00:32:01,320
Speaker 2: we have some players that are playing very low loft them,

634
00:32:01,400 --> 00:32:04,760
Speaker 2: some players playing very high lofted because how they dynamically

635
00:32:05,040 --> 00:32:07,959
Speaker 2: deliver is very different on the PGA Tour, and then

636
00:32:08,000 --> 00:32:11,240
Speaker 2: their range and angles of attack is very different on

637
00:32:11,240 --> 00:32:14,240
Speaker 2: the PGA Tour. So that just you know, whenever you

638
00:32:14,280 --> 00:32:17,200
Speaker 2: talk averages, you also got to think ranges, because it's

639
00:32:17,280 --> 00:32:20,120
Speaker 2: the range. If everyone was average, we wouldn't need custom fitting.

640
00:32:20,720 --> 00:32:23,600
Speaker 2: I mean, it's the ranges that are so important to

641
00:32:23,600 --> 00:32:25,520
Speaker 2: be able to cover those en ranges so we can

642
00:32:25,560 --> 00:32:29,480
Speaker 2: fit you perfectly on that optimal launch and spin chart

643
00:32:29,880 --> 00:32:31,200
Speaker 2: that our fitters absolutely love.

644
00:32:31,800 --> 00:32:34,000
Speaker 1: Rose. We mentioned off the top that you played collegiate

645
00:32:34,000 --> 00:32:36,120
Speaker 1: golf at Michigan. How's the golf game these days?

646
00:32:37,800 --> 00:32:38,840
Speaker 3: Almost non existent?

647
00:32:39,160 --> 00:32:41,840
Speaker 1: Oh no, yeah, you're working too hard.

648
00:32:42,440 --> 00:32:45,800
Speaker 3: Yeah, I've got two young kids, so they occupy most

649
00:32:45,840 --> 00:32:48,120
Speaker 3: of my time. It's hard to find a few hours

650
00:32:48,120 --> 00:32:51,320
Speaker 3: to spare, so I do like to still get out.

651
00:32:51,160 --> 00:32:55,680
Speaker 2: Though, Rose, Why don't you tell Shane the fun little

652
00:32:55,680 --> 00:32:59,520
Speaker 2: contribution that University of Michigan has had to our campus

653
00:32:59,560 --> 00:33:01,360
Speaker 2: that you can see cruise around campus.

654
00:33:01,400 --> 00:33:01,760
Speaker 1: Oh.

655
00:33:01,840 --> 00:33:05,000
Speaker 3: Yes, So it didn't come directly from the University of Michigan.

656
00:33:05,040 --> 00:33:07,960
Speaker 3: It came from my parents. They they had a golf

657
00:33:08,000 --> 00:33:11,920
Speaker 3: cart that they had. My whole family is is alumni

658
00:33:12,000 --> 00:33:14,720
Speaker 3: of the University of Michigan, and so they had a

659
00:33:14,720 --> 00:33:15,520
Speaker 3: place in Florida.

660
00:33:15,560 --> 00:33:16,800
Speaker 1: They they had a.

661
00:33:16,720 --> 00:33:20,440
Speaker 3: Golf cart that they adorned with U of M colors

662
00:33:20,480 --> 00:33:23,680
Speaker 3: and the logos and whatnot. And when they moved out

663
00:33:23,680 --> 00:33:26,760
Speaker 3: to Arizona, they didn't have a use for it anymore.

664
00:33:26,800 --> 00:33:29,640
Speaker 3: So they said, Hey, do you think you could use

665
00:33:29,680 --> 00:33:32,760
Speaker 3: this at ping And I said, yeah, I think so,

666
00:33:32,760 --> 00:33:36,000
Speaker 3: So we do have. It's very faded at this point

667
00:33:36,040 --> 00:33:39,680
Speaker 3: because the Arizona sun is not kind, but it's still

668
00:33:40,400 --> 00:33:44,000
Speaker 3: kind of resembles the Maze and blue.

669
00:33:43,880 --> 00:33:46,000
Speaker 1: Paying is a Michigan campus, is what you're telling me.

670
00:33:46,040 --> 00:33:48,280
Speaker 1: I like to hear that. That's that's good to know.

671
00:33:48,480 --> 00:33:51,800
Speaker 3: There's at least one or two other people that are

672
00:33:52,040 --> 00:33:54,960
Speaker 3: that are Michigan fans, but Ohio State I think has

673
00:33:55,000 --> 00:33:56,200
Speaker 3: its beat on campus.

674
00:33:56,400 --> 00:33:58,440
Speaker 1: I wasn't. I thought the rules we weren't going to

675
00:33:58,480 --> 00:34:01,080
Speaker 1: bring them up on this podcast. I was Brian hard Rose,

676
00:34:01,360 --> 00:34:04,440
Speaker 1: you can edit that out. So, Rose, is most of

677
00:34:04,480 --> 00:34:08,279
Speaker 1: your golf now played like product development? You going out

678
00:34:08,280 --> 00:34:10,400
Speaker 1: and hitting clubs, you know, at the proving grounds? Like

679
00:34:10,440 --> 00:34:12,879
Speaker 1: is that where you do most of the swinging these

680
00:34:12,960 --> 00:34:15,160
Speaker 1: days versus going out on a golf course and playing

681
00:34:15,160 --> 00:34:15,960
Speaker 1: eighteen holes.

682
00:34:16,239 --> 00:34:18,399
Speaker 3: Yeah, I mean it's much easier for me to sign

683
00:34:18,480 --> 00:34:21,480
Speaker 3: up for player testing here on campus during my work

684
00:34:21,560 --> 00:34:24,759
Speaker 3: day and benefit you know, the testing that we're doing

685
00:34:24,800 --> 00:34:27,520
Speaker 3: as well as myself with hitting hitting a few balls.

686
00:34:27,560 --> 00:34:30,600
Speaker 3: But yeah, I try to get out every now and

687
00:34:30,640 --> 00:34:35,359
Speaker 3: then with coworkers and at least maintain some awareness of

688
00:34:35,400 --> 00:34:38,200
Speaker 3: how the work that my team and I are doing

689
00:34:38,280 --> 00:34:41,319
Speaker 3: translates into the product that we're that we're producing. It's

690
00:34:41,320 --> 00:34:44,920
Speaker 3: actually kind of a nice luxury, I'll say, to be

691
00:34:45,000 --> 00:34:48,160
Speaker 3: a little more distant from the game and not play

692
00:34:48,200 --> 00:34:51,600
Speaker 3: it as often because it gives me a fresh perspective

693
00:34:51,760 --> 00:34:55,840
Speaker 3: on how how much advancement we make product to product.

694
00:34:56,080 --> 00:35:00,279
Speaker 3: So as an example, I just refreshed my bag with

695
00:35:00,320 --> 00:35:03,040
Speaker 3: all the new G thirty product and the I two

696
00:35:03,080 --> 00:35:07,120
Speaker 3: thirty irons, and that's been awesome because I've been like, wow,

697
00:35:07,239 --> 00:35:09,799
Speaker 3: my game goes like this and the product goes like this,

698
00:35:09,960 --> 00:35:13,480
Speaker 3: and I end up kind of about where I've been previously.

699
00:35:13,640 --> 00:35:16,600
Speaker 3: So it's it's really cool to see. And I try

700
00:35:16,600 --> 00:35:20,279
Speaker 3: to come back and relay that to the team as

701
00:35:20,320 --> 00:35:22,640
Speaker 3: often as I can to say this is you guys

702
00:35:22,680 --> 00:35:23,600
Speaker 3: do amazing work.

703
00:35:24,360 --> 00:35:27,360
Speaker 1: Rose. When you take a month or two off of golf,

704
00:35:27,719 --> 00:35:30,800
Speaker 1: those first range balls you hit always seem to be perfect.

705
00:35:31,080 --> 00:35:33,440
Speaker 1: It's the second range session for me where I go

706
00:35:33,800 --> 00:35:35,400
Speaker 1: or do I put my hands on the club but

707
00:35:35,400 --> 00:35:37,319
Speaker 1: I don't really quite remember how to do it. But

708
00:35:37,320 --> 00:35:40,280
Speaker 1: I always feel like the first, like the first long

709
00:35:40,320 --> 00:35:42,319
Speaker 1: break from golf. When you return to it, it's like

710
00:35:42,680 --> 00:35:45,680
Speaker 1: take it back, swing through and that thing goes relatively straight.

711
00:35:46,640 --> 00:35:48,279
Speaker 3: Yeah, and you have some you don't have all the

712
00:35:48,400 --> 00:35:51,919
Speaker 3: like recent memories to bring you down. It's more like, oh,

713
00:35:52,000 --> 00:35:53,640
Speaker 3: this could be fun.

714
00:35:54,520 --> 00:35:58,080
Speaker 1: This is what I want to do. Marty always fun

715
00:35:58,080 --> 00:36:00,480
Speaker 1: to talk about product development, very cool to see new

716
00:36:00,520 --> 00:36:04,680
Speaker 1: lines and as you guys continue to kind of expand,

717
00:36:05,280 --> 00:36:07,279
Speaker 1: really the offerings I mean, I think that's what I've

718
00:36:07,360 --> 00:36:09,920
Speaker 1: learned the most, you know, seeing the campus and getting

719
00:36:09,960 --> 00:36:12,399
Speaker 1: a chance to chat with you this much is how

720
00:36:12,440 --> 00:36:15,200
Speaker 1: many offerings there are for golfers, because you know, in

721
00:36:15,200 --> 00:36:17,440
Speaker 1: my space, you know, when I was coming in, I'm like,

722
00:36:17,440 --> 00:36:19,200
Speaker 1: what am I going to play? You know, I'm looking

723
00:36:19,200 --> 00:36:21,239
Speaker 1: at blueprint? Am I going to be a blueprint guy?

724
00:36:21,600 --> 00:36:25,680
Speaker 1: And to realize there are literally five sets of irons

725
00:36:25,680 --> 00:36:27,920
Speaker 1: that I could play and be content with. There are

726
00:36:28,080 --> 00:36:30,399
Speaker 1: multiple fairway woods that I could play. I mean, I'm

727
00:36:30,400 --> 00:36:32,960
Speaker 1: going to the US amitur next week. I have four

728
00:36:32,960 --> 00:36:35,600
Speaker 1: woods I'm taking with me because that's I mean, would

729
00:36:35,640 --> 00:36:37,080
Speaker 1: I wouldn't have had that last year, you know, I

730
00:36:37,080 --> 00:36:40,520
Speaker 1: wouldn't have had this many offerings. It's just so cool

731
00:36:40,560 --> 00:36:45,280
Speaker 1: to see how much the products expand to fit every

732
00:36:45,280 --> 00:36:46,120
Speaker 1: golfer out there.

733
00:36:46,960 --> 00:36:49,440
Speaker 2: Yeah, Shane, and I think, you know, to kind of

734
00:36:49,480 --> 00:36:51,120
Speaker 2: circle back to one of the things Roe said that

735
00:36:51,160 --> 00:36:54,840
Speaker 2: we've really had some insights out to the female golfer

736
00:36:55,920 --> 00:36:58,000
Speaker 2: of having some anxiety on the golf course. Well, that

737
00:36:58,440 --> 00:37:01,759
Speaker 2: same thing really applies to the custom fitting process. I

738
00:37:01,760 --> 00:37:04,480
Speaker 2: think a lot of women are nervous about going out

739
00:37:04,520 --> 00:37:06,920
Speaker 2: and get custom fit, you know, a lot of men

740
00:37:06,960 --> 00:37:09,040
Speaker 2: are too. They have doubts in their mind. They don't

741
00:37:09,080 --> 00:37:12,040
Speaker 2: want someone to see their swing. They think they're thinking,

742
00:37:12,560 --> 00:37:15,200
Speaker 2: I'm not good enough to get custom fit. So I

743
00:37:15,239 --> 00:37:19,120
Speaker 2: think a really good practical piece of advice is to

744
00:37:19,400 --> 00:37:22,160
Speaker 2: start and learn about the fitting process and figure out

745
00:37:22,160 --> 00:37:25,439
Speaker 2: what model might be best for you using our webfit tool.

746
00:37:25,520 --> 00:37:28,800
Speaker 2: So if you go to webfitt ping dot com, this

747
00:37:28,920 --> 00:37:33,279
Speaker 2: is an amazing set of algorithms. They will just ask

748
00:37:33,320 --> 00:37:35,880
Speaker 2: you a series of questions, how you play golf, what

749
00:37:35,960 --> 00:37:38,440
Speaker 2: do you struggle with now? Are you male or female?

750
00:37:38,440 --> 00:37:42,640
Speaker 2: What's your handicap? And it will give you a really

751
00:37:42,680 --> 00:37:47,240
Speaker 2: good starting point like ninety percent jumpstart to your fitting process.

752
00:37:47,280 --> 00:37:50,600
Speaker 2: So if you're out there female golfer, or your shopping,

753
00:37:50,680 --> 00:37:53,480
Speaker 2: your maybe your your spouse wants to get into the game,

754
00:37:54,760 --> 00:37:59,520
Speaker 2: go to webfit dotping dot com, answer those questions, print

755
00:37:59,560 --> 00:38:02,440
Speaker 2: out those results and bring them to your local fitter

756
00:38:02,520 --> 00:38:05,440
Speaker 2: because that will answer that question for you of which

757
00:38:05,760 --> 00:38:07,319
Speaker 2: set is right for me. We don't want to have

758
00:38:07,360 --> 00:38:09,360
Speaker 2: too many models and too many things out there and

759
00:38:09,360 --> 00:38:12,080
Speaker 2: then confuse golfers, so we want to make it very actionable.

760
00:38:12,400 --> 00:38:14,279
Speaker 2: One of the other things to notte there Shane, is

761
00:38:14,320 --> 00:38:16,880
Speaker 2: that there is a graduation point. Rose talked about just

762
00:38:16,880 --> 00:38:19,160
Speaker 2: building herself a new set of g four thirties and

763
00:38:19,200 --> 00:38:23,280
Speaker 2: loving them and I two thirty irons. There's a graduation point,

764
00:38:23,320 --> 00:38:27,480
Speaker 2: and Rose hits it pretty far where that lady's product

765
00:38:27,680 --> 00:38:31,359
Speaker 2: might not be the best product for all women. Right,

766
00:38:31,400 --> 00:38:35,200
Speaker 2: we talked about boxing in your target customer. Our ladies

767
00:38:35,239 --> 00:38:38,239
Speaker 2: product is really optimized for ladies who hit their have

768
00:38:38,280 --> 00:38:41,040
Speaker 2: a driver swing speed of about eighty miles an hour

769
00:38:41,200 --> 00:38:43,799
Speaker 2: or less, which means you're gonna hit your driver one

770
00:38:43,880 --> 00:38:46,200
Speaker 2: hundred and eighty to two hundred yards or less. Rose

771
00:38:46,280 --> 00:38:49,919
Speaker 2: hits it significantly further than that, so she and kind

772
00:38:49,920 --> 00:38:53,560
Speaker 2: of her category of golfer graduates up into our mainline product.

773
00:38:53,840 --> 00:38:57,200
Speaker 2: So there is that transition point. Webfit can help answer

774
00:38:57,200 --> 00:39:00,120
Speaker 2: that question for any of our consumers out there, and

775
00:39:00,120 --> 00:39:02,640
Speaker 2: then for our fitters, we have awesome tools built into

776
00:39:02,680 --> 00:39:06,160
Speaker 2: co Pilot to help determine that and again help answer

777
00:39:06,239 --> 00:39:09,120
Speaker 2: that question of set configuration. How should I build the bag,

778
00:39:09,360 --> 00:39:11,880
Speaker 2: which is the longest iron I can play? How do

779
00:39:11,920 --> 00:39:14,400
Speaker 2: I piece together the wedges? How many clubs do I

780
00:39:14,440 --> 00:39:16,279
Speaker 2: need in the bag to really make good use of

781
00:39:16,280 --> 00:39:17,720
Speaker 2: the gapping Marty.

782
00:39:18,200 --> 00:39:21,520
Speaker 1: Do you guys have conversations with fitters about the anxiety?

783
00:39:21,680 --> 00:39:24,279
Speaker 1: You know, if you have somebody coming and they're on

784
00:39:24,280 --> 00:39:26,520
Speaker 1: the range and you can just sense that anxiety from

785
00:39:26,560 --> 00:39:28,960
Speaker 1: the player, is there a way And I mean I've

786
00:39:29,000 --> 00:39:31,120
Speaker 1: dealt with plenty of fitters at Ping, and everybody is

787
00:39:31,160 --> 00:39:33,400
Speaker 1: really personable. I think it's actually a big part of

788
00:39:33,440 --> 00:39:36,480
Speaker 1: that job, is the personality part of it, because you know,

789
00:39:36,520 --> 00:39:38,799
Speaker 1: you have to start the conversation, get the mind off

790
00:39:38,800 --> 00:39:42,040
Speaker 1: the golf swing. Is what is the conversation like behind

791
00:39:42,040 --> 00:39:45,320
Speaker 1: the scenes with fitters about trying to kind of squeeze

792
00:39:45,360 --> 00:39:48,040
Speaker 1: that anxiety out of a player that feels a little

793
00:39:48,080 --> 00:39:50,400
Speaker 1: tight or tense as they start to hit golf balls.

794
00:39:50,960 --> 00:39:53,839
Speaker 2: Yeah, totally. I think that's what separates the good from great.

795
00:39:53,880 --> 00:39:56,640
Speaker 2: In the fitter they're like psychologists. You know, you're working

796
00:39:56,719 --> 00:40:00,400
Speaker 2: with the golfer, your understanding them. You're like the butcher harmon,

797
00:40:00,480 --> 00:40:02,279
Speaker 2: what are you gonna what is he saying into the

798
00:40:02,280 --> 00:40:04,200
Speaker 2: golfer's ear and then he's hitting him good? You know

799
00:40:05,200 --> 00:40:08,520
Speaker 2: type of thing. And Yeah, deflating that anxiety is a

800
00:40:08,600 --> 00:40:11,359
Speaker 2: very important skill. So you can do things like let's

801
00:40:11,360 --> 00:40:14,400
Speaker 2: say the golfers hit three or four terrible shots in

802
00:40:14,480 --> 00:40:16,560
Speaker 2: a row. Hey, I'm gonna step away for a minute

803
00:40:16,560 --> 00:40:19,400
Speaker 2: and put another club together over here. Give him a

804
00:40:19,400 --> 00:40:21,520
Speaker 2: few shots to hit on their own, interesting right, so

805
00:40:21,560 --> 00:40:23,360
Speaker 2: they can kind of have that in private, right. So

806
00:40:23,400 --> 00:40:27,520
Speaker 2: that's one tactical practical technique. Another one we've talked about

807
00:40:27,719 --> 00:40:29,520
Speaker 2: when we've looked at our Arco stata is that you

808
00:40:29,600 --> 00:40:32,280
Speaker 2: hit a lot of shots. And this is also true

809
00:40:32,360 --> 00:40:35,560
Speaker 2: for the female golfer that are off fatigue. So there's

810
00:40:35,840 --> 00:40:40,560
Speaker 2: no problem in the fitting process to uh, put those

811
00:40:40,600 --> 00:40:43,640
Speaker 2: irons on a tee because you're gonna hit maybe half

812
00:40:43,680 --> 00:40:46,400
Speaker 2: of those or a third of those iron shots on

813
00:40:46,480 --> 00:40:49,040
Speaker 2: the golf golf course off of tea. So that is

814
00:40:49,080 --> 00:40:52,280
Speaker 2: another really good technique. But yeah, I think the great

815
00:40:52,360 --> 00:40:55,080
Speaker 2: fitter can kind of put you at ease, give your

816
00:40:55,360 --> 00:40:58,560
Speaker 2: you know, deflate that anxiety. And that's again, Shane, where

817
00:40:58,560 --> 00:41:01,359
Speaker 2: our tools come in. We can have a golfer hit,

818
00:41:02,040 --> 00:41:05,160
Speaker 2: you know, get some good data with their seven iron,

819
00:41:05,560 --> 00:41:09,000
Speaker 2: and then we can figure out, using our algorithms how

820
00:41:09,000 --> 00:41:11,400
Speaker 2: to build out that full bag so the golfer doesn't

821
00:41:11,440 --> 00:41:14,600
Speaker 2: have to exhaust themselves trying to hit a lot of

822
00:41:14,600 --> 00:41:16,279
Speaker 2: shots with clubs that might be a little bit harder

823
00:41:16,320 --> 00:41:18,200
Speaker 2: to hit, especially off the ground, or especially if you

824
00:41:18,239 --> 00:41:21,360
Speaker 2: don't have good lies in your fittings scenario.

825
00:41:21,719 --> 00:41:23,680
Speaker 1: Yeah, I mean it's it's like caddy in Marty. I mean,

826
00:41:23,719 --> 00:41:25,480
Speaker 1: you know when you have a great caddy that can

827
00:41:25,880 --> 00:41:27,959
Speaker 1: you're playing a place that you've always wanted to play,

828
00:41:28,040 --> 00:41:30,800
Speaker 1: or it's a bucket list golf course and you're nervous.

829
00:41:31,200 --> 00:41:33,040
Speaker 1: You know, the best caddies can ease a little bit

830
00:41:33,080 --> 00:41:34,120
Speaker 1: out of that out of you. They're not gonna be

831
00:41:34,120 --> 00:41:35,480
Speaker 1: able to take it all out of it exactly, but

832
00:41:35,560 --> 00:41:37,799
Speaker 1: to ease, you know, the nerves in the golf game,

833
00:41:38,040 --> 00:41:40,600
Speaker 1: get the conversation going out, you have kids. You know

834
00:41:40,760 --> 00:41:42,480
Speaker 1: how many times have you been here, things like that,

835
00:41:42,520 --> 00:41:44,440
Speaker 1: to just get your mind off Oh my goodness, I

836
00:41:44,480 --> 00:41:46,160
Speaker 1: gotta hit this five iron grade or it's going to

837
00:41:46,200 --> 00:41:48,960
Speaker 1: be in the ocean. You know, those things are really important,

838
00:41:49,160 --> 00:41:52,360
Speaker 1: exact Rose, I would say, the real all star of

839
00:41:52,360 --> 00:41:55,080
Speaker 1: this podcast, outside of you, of course, is your mom.

840
00:41:55,400 --> 00:41:57,560
Speaker 1: I really hope your mom listens to this episode. What's

841
00:41:57,560 --> 00:41:58,120
Speaker 1: her name, by the.

842
00:41:58,120 --> 00:41:59,080
Speaker 2: Way, I hope she does.

843
00:41:59,440 --> 00:42:03,200
Speaker 3: Her name's I hope she doesn't kill me for exposing

844
00:42:03,239 --> 00:42:06,759
Speaker 3: her deep spears on this podcast.

845
00:42:06,840 --> 00:42:08,960
Speaker 1: Now Kara's the all Star. I'm telling you we got

846
00:42:08,960 --> 00:42:10,920
Speaker 1: to give her a big shout out. Rose, I really

847
00:42:10,960 --> 00:42:13,480
Speaker 1: appreciate the time. Thank you so much for joining us,

848
00:42:13,480 --> 00:42:16,480
Speaker 1: Thanks for all the insight. We're fans of you obviously,

849
00:42:16,520 --> 00:42:18,680
Speaker 1: and congrats on the many years of ping and all

850
00:42:18,719 --> 00:42:19,319
Speaker 1: that you do there.

851
00:42:19,800 --> 00:42:20,440
Speaker 3: Yeah, thank you.

852
00:42:20,520 --> 00:42:21,120
Speaker 2: I appreciate it.

853
00:42:21,120 --> 00:42:24,120
Speaker 1: Shane and Marty as always, thank you for the insights

854
00:42:24,120 --> 00:42:26,520
Speaker 1: as well. This is the Ping Proving Grounds Podcast.