WEBVTT - Conversations About Concepts & Concerns With Hip Hop

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<v Speaker 1>Watch up and welcome back to another episode of No

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<v Speaker 1>Sealer's Podcast with your hosts Now fuck that with your

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<v Speaker 1>loaw glasses Malone.

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<v Speaker 2>What's going on, big Dog?

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<v Speaker 3>Very little? Very little?

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<v Speaker 2>So I just got back from New York. How was that,

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<v Speaker 2>I'll be honest, man.

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<v Speaker 1>The one thing about New York when it comes to

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<v Speaker 1>hip hop, the records themselves only capture probably the greatest records,

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<v Speaker 1>like juicy like Cream, at least for me, juicy Cream.

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<v Speaker 3>Why all the dessert references with the song titles coming

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<v Speaker 3>out of that town.

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<v Speaker 1>Right shook ones the greatest records, you know, the message

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<v Speaker 1>that's only at the greatest level ten percent of the

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<v Speaker 1>energy that's in New York. Like when you get to

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<v Speaker 1>feel true hip hop energy in New York, it is

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<v Speaker 1>really unique compared to any place in this country. Actually,

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<v Speaker 1>we went to this event. It was at a gaming center,

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<v Speaker 1>so it was a it was a it was a lounge,

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<v Speaker 1>a gaming lounge where they had a bunch of computer

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<v Speaker 1>rigs where they could play video games. And there was

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<v Speaker 1>an event that they were throwing for a new death

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<v Speaker 1>Jam fighting game and people were competing against each other.

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<v Speaker 2>It was a tournament and Redman was hosting it.

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<v Speaker 1>And when I tell you, even though it was in

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<v Speaker 1>such a tech space, the hip hop energy was prevalent.

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<v Speaker 1>Like they had this big wall where they had a

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<v Speaker 1>bunch of graffiti on the wall. But man like, it

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<v Speaker 1>wasn't that as much as the engagement with other human

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<v Speaker 1>beings in that space, Like it didn't matter that they

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<v Speaker 1>were all tecked out and geeked out. You could tell

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<v Speaker 1>they came from the same type of struggle as everybody else.

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<v Speaker 1>And and when I tell you, man, that shit it

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<v Speaker 1>inspires me every time. Every time I go to New York,

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<v Speaker 1>I'm inspired in a different way when it comes to

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<v Speaker 1>hip hop. Even I was going to do a podcast

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<v Speaker 1>with Heineken and Esso a back few podcasts, and I

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<v Speaker 1>decided to catch the Sea train.

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<v Speaker 2>Obviously this crip.

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<v Speaker 1>So I'm staying in Midtown right Hell's Kitchen, and I

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<v Speaker 1>catch the Sea train up to one hundred and twenty fifth,

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<v Speaker 1>an eighth right because I have to walk to one

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<v Speaker 1>hundred and twenty seventh in Lenox.

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<v Speaker 2>Just standing. It was a brother I was talking to.

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<v Speaker 1>I didn't even catch his name, but just standing talking

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<v Speaker 1>hip hop with a brother on the train. This mother

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<v Speaker 1>brothers walked up and I'm talking to brother's on my way,

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<v Speaker 1>you know they recognize me, but just to have a

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<v Speaker 1>real conversation about the space of hip hop.

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<v Speaker 2>The concern.

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<v Speaker 1>It's it's like something you'll never like, people could never understand,

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<v Speaker 1>and no matter how much time you sit there, it'll

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<v Speaker 1>never be enough time for you to truly, you know,

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<v Speaker 1>get the full experience of New York. I think people

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<v Speaker 1>who've lived in New York their whole life still don't

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<v Speaker 1>get the full experience of New York.

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<v Speaker 2>It is a really remarkable place, Pete.

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<v Speaker 3>And so like when you say it inspires you, like,

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<v Speaker 3>how does that manifest Like how do you bring that

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<v Speaker 3>back to California and channel that through a completely different

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<v Speaker 3>style type of energy like all the rest, you know

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<v Speaker 3>what I mean, Like there's a difference in the artistic

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<v Speaker 3>expression side, you know what I mean.

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<v Speaker 1>Well, ironically, one big thing for me is, you know,

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<v Speaker 1>everybody else is just trying to take advantage of hip hop.

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<v Speaker 1>They're just trying to make some money. They just want

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<v Speaker 1>to gone shows and get paid to show up. Like

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<v Speaker 1>my mind since I first started, has always been I

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<v Speaker 1>want to give people a really great experience. Watching that

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<v Speaker 1>shows me that I can give an audience who wants

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<v Speaker 1>to support the things that I do, the experience I

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<v Speaker 1>want to give them, like I'm not as.

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<v Speaker 2>Scared like before, and it helps a lot of other people.

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<v Speaker 1>When I show other people the things that other people

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<v Speaker 1>are able to pull off, they get more inspired.

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<v Speaker 2>I'm always inspired.

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<v Speaker 1>Like one of the biggest things coming up for me

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<v Speaker 1>in this series of records, I'm about to release this

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<v Speaker 1>rap revot right, which is kind of revolting against the

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<v Speaker 1>current pay the current pay scale of records, and you

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<v Speaker 1>know which means the medium at this point would have

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<v Speaker 1>to be at the end of my sword. I wanted

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<v Speaker 1>to start doing concerts right, and now the opportunities are

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<v Speaker 1>starting to be present. I think people are starting to

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<v Speaker 1>feel the energy. They starting to hear about different League songs,

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<v Speaker 1>Ludacris leak the verse he did on this really great

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<v Speaker 1>record I got, and people are starting to see like, Okay,

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<v Speaker 1>Glasses is cooking something up. But like one of the

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<v Speaker 1>ideas I had, instead of doing a traditional concert at

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<v Speaker 1>a club, right, I wanted to do a backyard boogie,

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<v Speaker 1>whereas like a barbecue effect, you can eat all the barbecue.

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<v Speaker 2>Won't you know?

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<v Speaker 1>You might pay for the drinks the bar but it's

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<v Speaker 1>a true backyard boogie. That's the type of stuff I.

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<v Speaker 2>Want to do.

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<v Speaker 1>I want to do things on Krinshaw Boulevard, like like

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<v Speaker 1>on a special cruise night where you know, people get

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<v Speaker 1>to really come see the culture, like even at the

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<v Speaker 1>highest levels. I want to build a drag strip that

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<v Speaker 1>literally is a hip hop drag strip, you know, a

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<v Speaker 1>for quartermot drag strip. You'd have these big festivals or

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<v Speaker 1>hip hop and and automotive mix. And going to New

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<v Speaker 1>York and seeing that again reminds me of how possible

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<v Speaker 1>it is. So as far as what does it do

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<v Speaker 1>for me here, it allows me to see, like, oh,

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<v Speaker 1>I could cross my lifestyle that I've lived since I

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<v Speaker 1>was a little kid, right with this artistic expression, whether

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<v Speaker 1>it's the songs or dancing or anything else, the rap, whatever,

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<v Speaker 1>it just reinforces the possibilities to me.

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<v Speaker 2>Goshcha, no seilings, gl my brother Peter Boss and now.

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<v Speaker 3>Yeah, without a king? Say who I said no king

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<v Speaker 3>to that? We're a nation without a king?

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<v Speaker 1>I know, right went to the Northwest. Honestly, Pete Man,

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<v Speaker 1>I promise you dog like you know, sometimes I worry

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<v Speaker 1>about hip hop. I worry to myself, like man, you know,

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<v Speaker 1>no matter what. Right, when it comes to street urban culture,

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<v Speaker 1>you know, it's rooted in this pride of poverty.

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<v Speaker 2>If you get what I mean when I say that.

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<v Speaker 1>It's like people think dickies is culture hip hop or

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<v Speaker 1>street urban culture in Los Angeles, and it's not. It's

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<v Speaker 1>how you crease the dickies and cuff the dickies. You

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<v Speaker 1>start to treat these pants like they're seventy eighty dollars slacks,

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<v Speaker 1>not twelve dollars work pants. It's not the converse itself, right,

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<v Speaker 1>It's how you buy the thick laces and you put

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<v Speaker 1>them in there, how you lace the shoe, you know,

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<v Speaker 1>how you flip the tongue down, colors, you know what

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<v Speaker 1>I mean.

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<v Speaker 2>It's all of those things.

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<v Speaker 1>It's how you wear things, and it's usually rooted and

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<v Speaker 1>taking so much pride and something so cheap and mediocre,

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<v Speaker 1>like we always talk about it, no different than spaghetti

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<v Speaker 1>or tacos or anything else. It's the pride you put

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<v Speaker 1>in something in theory that's suld be.

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<v Speaker 2>Low quality, and in a time where.

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<v Speaker 1>It feels like the whole country, you know, even in

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<v Speaker 1>some of the most disenfranchised places, you know, they're trying

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<v Speaker 1>to overcompensate with buying things that are too expensive that

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<v Speaker 1>really don't need pride. Sure, if you get a pair

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<v Speaker 1>of Balenciaga's, there's no reason to put a thick laceism

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<v Speaker 1>them that it don't look good. And that definitely concerns

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<v Speaker 1>me about where hip hop is right, because it's like,

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<v Speaker 1>how does it thrive if it if you start to

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<v Speaker 1>cross it over with pop with pop stuff, Like it

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<v Speaker 1>was one thing when Dapper Dan, you know, used to

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<v Speaker 1>use Gucci print and make you know, custom things that

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<v Speaker 1>that is hip hop. But if you just go to

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<v Speaker 1>Gucci you buy a fucking Gucci outfit, that shit don't

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<v Speaker 1>got nothing to do with hip hop.

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<v Speaker 3>True.

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<v Speaker 1>We were having a good conversation about it, probably a

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<v Speaker 1>little earlier, and it was a lot of critigue for

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<v Speaker 1>it's a lot of critique for early eighties hip hop,

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<v Speaker 1>you know, the first generation stuff people like Uzi, and

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<v Speaker 1>it's like we forgot that this thing is rooted in entertainment.

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<v Speaker 1>You know, like if you go back to the seventies

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<v Speaker 1>and sixties, when you know black bands or white bands

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<v Speaker 1>would take you know, their designer would design something that

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<v Speaker 1>was one off for them. It looked like some of

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<v Speaker 1>Barry White's outfit was like somebody tore down the couch

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<v Speaker 1>and made the material and used the material from a

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<v Speaker 1>couch to make his jackets or his suits. Sure, it

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<v Speaker 1>was like it was a costume. You understood it was entertainment.

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<v Speaker 1>Like when you look at some of the like it's

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<v Speaker 1>a great video I watch on YouTube all the time

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<v Speaker 1>with Ron Banks and the dramatics, and what you see

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<v Speaker 1>is what you getting. They're performing on Soul Train, and

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<v Speaker 1>you could tell that outfit was one off. You couldn't

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<v Speaker 1>go to you know, Macy's or J. C. Penny's or

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<v Speaker 1>wherever people was buying clothes at that time and buy

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<v Speaker 1>that outfit, and that is what kind of made them

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<v Speaker 1>a star. It was this unique look versus now hip

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<v Speaker 1>hop where I just saw recently about four years ago,

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<v Speaker 1>everybody went to a war show and everybody had the

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<v Speaker 1>same tweater on like five people. So the only thing

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<v Speaker 1>that's separating people now in hip hop when it comes

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<v Speaker 1>to marketing, right is how much money they spent.

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<v Speaker 2>Sure, it's like.

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<v Speaker 1>The car don't really have a pizazz, is just really expensive. Yeah,

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<v Speaker 1>and I think it's watering down hip hop. I think

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<v Speaker 1>it's watering down hip hop like it was one thing

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<v Speaker 1>when NWA wore Dicky's and T shirts and Chucks, nobody

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<v Speaker 1>else in the landscape or entertainment was dressing like that.

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<v Speaker 1>It represented you know, it represented a movement of people

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<v Speaker 1>who didn't have a voice, who didn't have you know,

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<v Speaker 1>main state in mainstream. They didn't have a position in

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<v Speaker 1>mainstream for people to even see their stories or their struggles.

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<v Speaker 2>So it was unique.

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<v Speaker 1>Then run DMC wearing tracks and shout out to jam

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<v Speaker 1>Master j Rest is so understanding. That's how the average

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<v Speaker 1>quintessential d boy dressed in New York and was like,

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<v Speaker 1>we're gonna wear this. We're not gonna have to wear

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<v Speaker 1>those costumes that let's say Grand Master Flash War or

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<v Speaker 1>Houdini shout out to Ecstasy and all the brothers. That

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<v Speaker 1>was dressing fresh. But it was like we still look

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<v Speaker 1>unique because this is not something that entertainment is wearing.

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<v Speaker 1>It just reponed this group, this niche culture in New

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<v Speaker 1>York street urban culture his niche pocket. And now we've

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<v Speaker 1>gotten so spoil Like right now we look at yg

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<v Speaker 1>yg has so much custom stuff, Like I think he

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<v Speaker 1>may start with a basic but then the way it's fitting,

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<v Speaker 1>the way they flare it and do differ with things.

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<v Speaker 2>It makes it like a costume trans entertainment.

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<v Speaker 3>It kind of almost like if you go back and

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<v Speaker 3>look at like the generation one degeneration two evolution of

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<v Speaker 3>like the Blues, So you have like I don't mean

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<v Speaker 3>like way early like Robert Johnson, but like like your

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<v Speaker 3>Muddy Waters and your bb King. You know, they kind

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<v Speaker 3>of wore just like a nice suit that a guy

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<v Speaker 3>with a night like. It was much more relatability across

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<v Speaker 3>the medium, early hip hop. Same thing. By the time

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<v Speaker 3>thirty years later you get to buddy guy, You've got

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<v Speaker 3>this huge band behind him, he's got this glittered out

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<v Speaker 3>suit and sunglasses and that, like all the rest of it,

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<v Speaker 3>it becomes it's like we've will you lose? Like like

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<v Speaker 3>the relatability element gets worn off to a degree and

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<v Speaker 3>has to be exchanged out for you know, an entertainment,

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<v Speaker 3>just just anything entertaining. And I think that'll also goes

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<v Speaker 3>to as you expand your market, commonalities within the consumers

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<v Speaker 3>diminish as it broadens. So the one thing that is

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<v Speaker 3>more common for the consumer is you know, something extremely

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<v Speaker 3>just like louder essentially for lack of a better word.

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<v Speaker 1>But I think I'm still okay with that, Like, I agree,

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<v Speaker 1>you do for sake commonality, for uniqueness, but now we're

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<v Speaker 1>not even going to uniqueness. We're just going too expensive.

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<v Speaker 3>That's what I'm saying. I think that's what happened before.

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<v Speaker 3>It wasn't even like I mean, it was unique, sure,

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<v Speaker 3>but it was just only unique because expensive stuff is

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<v Speaker 3>a little bit more unique because there's less of it

0:14:46.960 --> 0:14:48.280
<v Speaker 3>and it's expensive.

0:14:48.680 --> 0:14:51.480
<v Speaker 2>Yeah, but I don't know. Again, it's like you couldn't

0:14:51.480 --> 0:14:53.360
<v Speaker 2>go to a store and buy what they had.

0:14:54.920 --> 0:14:55.200
<v Speaker 3>True.

0:14:55.360 --> 0:14:58.800
<v Speaker 1>True, it was still a costume creator. Like Elvis stuff

0:14:58.840 --> 0:15:02.080
<v Speaker 1>was very much a costume. Yeah, Little Richard stuff is

0:15:02.160 --> 0:15:08.560
<v Speaker 1>very much a costume. It was created. Now it's just douchey.

0:15:09.200 --> 0:15:12.720
<v Speaker 1>M Like like Elton John wasn't douchey.

0:15:14.640 --> 0:15:19.240
<v Speaker 3>Sure, sure it's pretentious. Now it's fun. It's weird, but

0:15:19.320 --> 0:15:21.840
<v Speaker 3>it's like a weird bizarre.

0:15:21.960 --> 0:15:25.680
<v Speaker 1>That's the word I'm looking for. Yeah, it's John wasn't pretentious.

0:15:25.920 --> 0:15:29.360
<v Speaker 1>It was like, hey, I'm an entertainer, I'm centric, I'm

0:15:29.400 --> 0:15:32.640
<v Speaker 1>trying exentually. I stare at me. Yeah, you couldn't go

0:15:32.680 --> 0:15:34.600
<v Speaker 1>to Gucci or Louis Vuitton and buy his outfit. It

0:15:34.720 --> 0:15:39.520
<v Speaker 1>was like, you know, somebody made this to exaggerate who

0:15:39.600 --> 0:15:40.640
<v Speaker 1>I am and what.

0:15:40.560 --> 0:15:41.960
<v Speaker 2>My brand is as an entertainer.

0:15:42.280 --> 0:15:46.080
<v Speaker 1>Yeah, now is it don't even matter what your brand

0:15:46.160 --> 0:15:48.800
<v Speaker 1>is as an entertainer. It's like, let's go by the

0:15:48.800 --> 0:15:52.880
<v Speaker 1>most expensive stuff, put it on, and it separates you

0:15:53.040 --> 0:15:58.080
<v Speaker 1>from you know, the mainstream American person or even the

0:15:58.120 --> 0:15:59.960
<v Speaker 1>cultural person you supposed to represent.

0:16:00.840 --> 0:16:03.520
<v Speaker 2>And I think you lose a lot in that.

0:16:04.920 --> 0:16:08.120
<v Speaker 3>Yeah, I agree, I ain't. A lot of it comes

0:16:08.160 --> 0:16:12.960
<v Speaker 3>from the fact that, quite honestly, not a lot of

0:16:12.960 --> 0:16:14.720
<v Speaker 3>people are putting out any shit that's better than the

0:16:14.800 --> 0:16:17.040
<v Speaker 3>other shit that everybody else is putting out very few

0:16:17.080 --> 0:16:21.400
<v Speaker 3>examples exceptions. I mean, so a lot of consumers don't like, no,

0:16:21.560 --> 0:16:24.120
<v Speaker 3>this is fine, that's fine, whatever the hell. Well, that

0:16:24.240 --> 0:16:26.560
<v Speaker 3>guy's draped in money, so he must be better because

0:16:26.600 --> 0:16:29.360
<v Speaker 3>clearly more people like what he's doing than that guy shit.

0:16:29.480 --> 0:16:30.680
<v Speaker 3>So I just like that guy shit.

0:16:37.440 --> 0:16:42.000
<v Speaker 2>Ironically, I can't even.

0:16:44.840 --> 0:16:47.480
<v Speaker 1>Like now when I dress like in the traditional West Coast,

0:16:47.600 --> 0:16:48.560
<v Speaker 1>it's just unique.

0:16:49.760 --> 0:16:50.560
<v Speaker 2>Ain't that crazy?

0:16:50.640 --> 0:16:52.760
<v Speaker 1>Like this is how far we got away from it

0:16:52.760 --> 0:16:56.359
<v Speaker 1>to where it's like if I wear a penalton, some cutoff.

0:16:56.000 --> 0:16:58.200
<v Speaker 2>Dickies and some vans.

0:17:00.240 --> 0:17:04.200
<v Speaker 1>Out and I'm talking about if I'm walking through Los Angeles,

0:17:04.320 --> 0:17:06.720
<v Speaker 1>if I'm walking through New York, I just stand out.

0:17:07.040 --> 0:17:09.439
<v Speaker 3>Because nobody wears that anymore. Like I don't see who

0:17:09.440 --> 0:17:11.440
<v Speaker 3>were wearing that in LA when I'm out there.

0:17:14.200 --> 0:17:15.720
<v Speaker 1>Are we to the point where if you wear a

0:17:15.720 --> 0:17:18.760
<v Speaker 1>Dickey suit and some chucks, if they're tailored in, you

0:17:18.920 --> 0:17:20.320
<v Speaker 1>kind of people like, who is that nigga?

0:17:22.040 --> 0:17:25.440
<v Speaker 2>That that probably would work, yeah.

0:17:26.040 --> 0:17:28.520
<v Speaker 3>Cause no one has worn that in a long time.

0:17:30.040 --> 0:17:32.320
<v Speaker 3>I don't see it, like I go, like I'm in

0:17:32.840 --> 0:17:34.639
<v Speaker 3>I've touched all the corners of the city when I'm

0:17:34.680 --> 0:17:36.840
<v Speaker 3>in town, just passing through just to get if not

0:17:36.920 --> 0:17:38.680
<v Speaker 3>to get food, to see different people, whatever the hell,

0:17:38.680 --> 0:17:42.080
<v Speaker 3>I don't see anybody like standing behind somebody in line

0:17:42.119 --> 0:17:45.800
<v Speaker 3>getting a getting lunch anywhere in the city is wearing

0:17:45.800 --> 0:17:46.400
<v Speaker 3>a Dickie suit.

0:17:46.800 --> 0:17:47.000
<v Speaker 2>You know.

0:17:48.240 --> 0:17:52.520
<v Speaker 3>It's it's it's it's like it's it's almost dipping into

0:17:52.600 --> 0:17:54.520
<v Speaker 3>like the vintage world, so to speak. Not that if

0:17:54.560 --> 0:17:56.320
<v Speaker 3>you bought it from a vintage store, but it's like

0:17:56.359 --> 0:18:03.280
<v Speaker 3>a vintage is more look mmm like I don't see

0:18:03.359 --> 0:18:06.120
<v Speaker 3>like like like because the culture is driven by the youth,

0:18:06.200 --> 0:18:10.480
<v Speaker 3>I don't see like eighteen nineteen year old kids wearing

0:18:10.520 --> 0:18:14.800
<v Speaker 3>Dickie suits like out.

0:18:17.800 --> 0:18:20.959
<v Speaker 1>But that's so crazy that something so culturally niche at

0:18:20.960 --> 0:18:25.920
<v Speaker 1>one time has now turned into very much a costume.

0:18:26.720 --> 0:18:27.520
<v Speaker 3>It was, yeah, it.

0:18:27.480 --> 0:18:31.080
<v Speaker 1>Went from it went from a uniform to people living

0:18:31.160 --> 0:18:33.680
<v Speaker 1>the street life in southern California to a costume.

0:18:34.320 --> 0:18:37.680
<v Speaker 3>Yeah, but it was still it was still a fashion

0:18:37.760 --> 0:18:44.920
<v Speaker 3>trend with time parameters like all other ones. M because

0:18:44.960 --> 0:18:49.080
<v Speaker 3>it wasn't the trend in nineteen seventy five probably or

0:18:49.119 --> 0:18:49.640
<v Speaker 3>whatever year.

0:18:49.720 --> 0:18:58.600
<v Speaker 2>You know, Yeah, I could dig that.

0:18:59.720 --> 0:19:02.000
<v Speaker 3>I think think that's part of something also that hurts,

0:19:02.640 --> 0:19:05.359
<v Speaker 3>like hip hop culture insofar as it transfers into cars now,

0:19:06.080 --> 0:19:12.560
<v Speaker 3>not only like the what's the term, like the modularity

0:19:12.560 --> 0:19:14.800
<v Speaker 3>of old cars, Like they had basic bones. You could

0:19:14.840 --> 0:19:18.000
<v Speaker 3>do a lot to them, but it would look really cool,

0:19:18.040 --> 0:19:20.320
<v Speaker 3>Like the car that was a basic cheap car that

0:19:20.440 --> 0:19:23.240
<v Speaker 3>was just like an any American car from nineteen sixty eight,

0:19:23.359 --> 0:19:26.160
<v Speaker 3>nineteen seventy one, whatever, all those years, like probably twenty

0:19:26.160 --> 0:19:31.000
<v Speaker 3>five years of them. We're great looking cars. So if

0:19:31.080 --> 0:19:33.359
<v Speaker 3>you buy one that's twenty years old because it's for

0:19:33.400 --> 0:19:36.760
<v Speaker 3>sale for a ham sandwich, you can do cool things

0:19:36.800 --> 0:19:37.960
<v Speaker 3>with that's gonna look good.

0:19:38.400 --> 0:19:41.480
<v Speaker 1>But that's the cornerstone of a dunk. That's the cornerstone

0:19:41.560 --> 0:19:42.439
<v Speaker 1>of a lowrider.

0:19:42.800 --> 0:19:45.199
<v Speaker 3>I understand it. But that only could exist in a

0:19:45.240 --> 0:19:48.639
<v Speaker 3>time frame that was specific. Because if you do that

0:19:48.800 --> 0:19:51.320
<v Speaker 3>now and you want to go buy a nineteen ninety

0:19:51.400 --> 0:19:58.280
<v Speaker 3>nine Honda Civic, that's buying a nineteen sixty eight Chevy

0:19:58.400 --> 0:19:59.760
<v Speaker 3>in nineteen eighty seven.

0:20:00.600 --> 0:20:02.479
<v Speaker 1>Well, you know what that You know what the cars

0:20:02.600 --> 0:20:07.240
<v Speaker 1>is now? It's the ninety six and Pola. The ninety

0:20:07.280 --> 0:20:10.440
<v Speaker 1>six and Pola is the classic right now. Still you

0:20:10.480 --> 0:20:13.320
<v Speaker 1>could buy cheap right now, you still could buy those

0:20:13.400 --> 0:20:15.520
<v Speaker 1>anywhere between five and fifteen thousand.

0:20:16.359 --> 0:20:20.040
<v Speaker 3>Still weird Monti Carlo with that tire thing on the

0:20:20.119 --> 0:20:22.280
<v Speaker 3>back whatever from the late nineties whatever.

0:20:23.280 --> 0:20:24.959
<v Speaker 1>That one hasn't quite hit you. I don't know if

0:20:25.000 --> 0:20:27.440
<v Speaker 1>that's going to be a classic. The two thousand and

0:20:27.480 --> 0:20:31.000
<v Speaker 1>eight Dodge Challenger, the two.

0:20:30.880 --> 0:20:33.080
<v Speaker 3>Thousand and eight Dodge Challenger, is it classic?

0:20:33.320 --> 0:20:35.159
<v Speaker 2>It's funny, it's going to be a classic.

0:20:35.200 --> 0:20:37.800
<v Speaker 1>I'm giving you, like how you give me financial tips,

0:20:37.840 --> 0:20:39.840
<v Speaker 1>I'm giving you advice on cultural phenomenon.

0:20:39.880 --> 0:20:41.600
<v Speaker 3>I mean, I can say, yeah, I can see that.

0:20:43.520 --> 0:20:45.800
<v Speaker 1>But if I was you, the ninety six and Pola

0:20:46.000 --> 0:20:47.960
<v Speaker 1>is the one to buy, Like you could buy the

0:20:48.040 --> 0:20:51.320
<v Speaker 1>ninety six and Pola right now, they're still low like

0:20:51.359 --> 0:20:52.200
<v Speaker 1>the G bodies.

0:20:52.400 --> 0:20:55.359
<v Speaker 3>So what are you doing to it, though, is the question.

0:20:55.560 --> 0:20:57.639
<v Speaker 3>You can have it looked like five or four boys.

0:20:58.040 --> 0:20:59.359
<v Speaker 2>No, No, you could stock it back up.

0:20:59.440 --> 0:21:03.840
<v Speaker 1>You could redo the stock interior, repaint the car backstock color,

0:21:04.119 --> 0:21:06.000
<v Speaker 1>you know, put some you don't even have to put

0:21:06.000 --> 0:21:06.399
<v Speaker 1>in the wheels.

0:21:06.400 --> 0:21:07.480
<v Speaker 2>It could actually be stocked.

0:21:08.200 --> 0:21:08.360
<v Speaker 3>Uh.

0:21:08.400 --> 0:21:09.959
<v Speaker 1>The only thing I would do, I would put an

0:21:10.080 --> 0:21:14.280
<v Speaker 1>LS in it, m LSS engine, you know what I mean,

0:21:14.440 --> 0:21:17.800
<v Speaker 1>the kind of the next generation of Chevrolet engines once

0:21:17.840 --> 0:21:19.560
<v Speaker 1>you got out of the LTS, which is in the

0:21:19.640 --> 0:21:26.160
<v Speaker 1>NPOLLA sure, and you could do that stock and ten

0:21:26.280 --> 0:21:28.320
<v Speaker 1>years that car is a thirty thousand dollars car if

0:21:28.359 --> 0:21:28.720
<v Speaker 1>not soon.

0:21:31.160 --> 0:21:33.479
<v Speaker 3>But like in so far as it applies to, like

0:21:33.960 --> 0:21:40.199
<v Speaker 3>the hip hop cultural applications to car life and like

0:21:40.320 --> 0:21:43.280
<v Speaker 3>lower tier economic demographics, like you know, you could custom

0:21:43.359 --> 0:21:45.920
<v Speaker 3>up a car that you got for not a lot,

0:21:46.400 --> 0:21:48.440
<v Speaker 3>do things to it to change it that don't cost

0:21:48.440 --> 0:21:52.680
<v Speaker 3>a lot, but they cost some. Yeah, Like what how

0:21:52.720 --> 0:21:57.919
<v Speaker 3>does that customization move forward? As cars over generation? At

0:21:57.960 --> 0:22:00.000
<v Speaker 3>least in my opinion seems kind of a common opinion.

0:22:00.119 --> 0:22:01.919
<v Speaker 3>Cars don't look as cool. There's been a handful of

0:22:01.920 --> 0:22:04.439
<v Speaker 3>cars lately that looks cool, but there was a period

0:22:04.440 --> 0:22:06.600
<v Speaker 3>of time where cars didn't look so cool when they

0:22:06.600 --> 0:22:07.200
<v Speaker 3>were coming up there.

0:22:07.840 --> 0:22:11.400
<v Speaker 1>No, yeah, yeah, that's probably the issue with the two thousands.

0:22:11.800 --> 0:22:15.360
<v Speaker 1>But shout out to Mopart for getting it right. Mopark

0:22:15.440 --> 0:22:17.399
<v Speaker 1>went through a change where they got it right. You

0:22:17.440 --> 0:22:22.719
<v Speaker 1>I mean Dodge Chevrolet. I mean you have the Supersport.

0:22:22.840 --> 0:22:25.679
<v Speaker 1>It's like a supersport, sit Dan, that's going to be something.

0:22:26.119 --> 0:22:27.320
<v Speaker 1>It's a couple of cars.

0:22:28.560 --> 0:22:33.560
<v Speaker 3>Christ or three hundred, we'll have that, or it's too soon.

0:22:34.320 --> 0:22:37.120
<v Speaker 2>No, that ain't gonna happen. It's not that kind of car.

0:22:37.480 --> 0:22:41.640
<v Speaker 1>The Magnum, the Magnum, you could buy the Magnum's cheap,

0:22:41.880 --> 0:22:44.240
<v Speaker 1>Like I would buy a Magnum and put the new

0:22:44.320 --> 0:22:47.919
<v Speaker 1>Challenger front end on it. That's gonna be something. Okay,

0:22:48.440 --> 0:22:52.879
<v Speaker 1>the Magnum is gonna be something. I think Dodds nailed

0:22:52.880 --> 0:22:55.760
<v Speaker 1>it the most. Camaro, the Chevy Camaros. You know when

0:22:55.760 --> 0:22:57.680
<v Speaker 1>it gets to the two thousand tens, you know, when

0:22:57.680 --> 0:22:59.720
<v Speaker 1>they come out with the two ten's, that's gonna be.

0:23:01.160 --> 0:23:06.520
<v Speaker 2>Something cool. But what's funny is.

0:23:10.040 --> 0:23:13.080
<v Speaker 1>When you build an Impala, a low rider the one

0:23:13.119 --> 0:23:16.040
<v Speaker 1>you want is the most base model in Pola. You

0:23:16.080 --> 0:23:19.520
<v Speaker 1>don't want the supersport. Sure, it's not cool to have

0:23:19.600 --> 0:23:22.760
<v Speaker 1>the bucket seats, and you're Impoala. I gets something like

0:23:22.800 --> 0:23:24.399
<v Speaker 1>people cut them in, they low ride them, but they

0:23:24.400 --> 0:23:28.520
<v Speaker 1>don't have the same value like people kind of ask

0:23:28.640 --> 0:23:31.360
<v Speaker 1>the buget seats, you want the bench seat. You don't

0:23:31.400 --> 0:23:34.560
<v Speaker 1>want the floor shifter in that low rider because we've

0:23:34.560 --> 0:23:43.639
<v Speaker 1>been conditioned. So it's that pride of again taking something

0:23:43.720 --> 0:23:47.280
<v Speaker 1>really cheap and turning it into something really nice because

0:23:47.280 --> 0:23:49.480
<v Speaker 1>you started off so little and you're right and now

0:23:49.880 --> 0:23:53.679
<v Speaker 1>building Impala, like even building my Cadillac, my Lacab, my convertible,

0:23:56.400 --> 0:23:57.240
<v Speaker 1>it's expensive.

0:23:57.359 --> 0:24:00.440
<v Speaker 2>I'll be in that course seventy thousand dollars that is.

0:24:01.400 --> 0:24:04.000
<v Speaker 3>That would be almost like I mean, Christ, it would

0:24:04.040 --> 0:24:11.439
<v Speaker 3>be like buying because now they're you know, there's like

0:24:11.480 --> 0:24:16.800
<v Speaker 3>that arc there's like shit's new, so it's expensive. Then

0:24:16.840 --> 0:24:19.920
<v Speaker 3>it's old so it's not expensive. Then it's really old,

0:24:19.960 --> 0:24:21.680
<v Speaker 3>and most of them have been destroyed, so the ones

0:24:21.680 --> 0:24:24.399
<v Speaker 3>that you're still there are expensive again, but that's like

0:24:24.480 --> 0:24:27.280
<v Speaker 3>forty years out. It would be like probably a nineteen

0:24:27.440 --> 0:24:31.400
<v Speaker 3>forty two Packard or something like that.

0:24:31.640 --> 0:24:35.320
<v Speaker 2>Any of that shit expensive, any of that shit's fucked up.

0:24:35.440 --> 0:24:37.000
<v Speaker 3>Yeah, I'm saying it would be like doing that in

0:24:37.080 --> 0:24:38.040
<v Speaker 3>nineteen eighty five.

0:24:38.160 --> 0:24:41.080
<v Speaker 1>Like you, you know, you know what you like that,

0:24:41.240 --> 0:24:42.600
<v Speaker 1>you know what was like that for a while. I

0:24:42.600 --> 0:24:45.000
<v Speaker 1>always tell you about the G bodies. So the G

0:24:45.160 --> 0:24:47.399
<v Speaker 1>body is a it's.

0:24:47.240 --> 0:24:49.120
<v Speaker 2>Built on a General Motors platform.

0:24:49.200 --> 0:24:58.359
<v Speaker 1>So that's Pontiac, that's Buick, old GM Chevrolet. If I

0:24:58.400 --> 0:25:00.840
<v Speaker 1>remember correct this about five mates, right, So it's the

0:25:01.640 --> 0:25:05.359
<v Speaker 1>it's the Cutlass, that's eighty one eighty seven. It's the

0:25:05.400 --> 0:25:08.160
<v Speaker 1>Malibus seventy nine to eighty seven. It's the El Camino

0:25:09.000 --> 0:25:14.720
<v Speaker 1>seventy nine eighty seven. It's the Mighty Carlow. It's the Regal,

0:25:14.880 --> 0:25:18.040
<v Speaker 1>the Buick Regal eighty one to eighty seven, it's the

0:25:18.240 --> 0:25:22.520
<v Speaker 1>Pontiac Grand Prix eighty one to eighty seven. And when

0:25:22.520 --> 0:25:24.480
<v Speaker 1>I was coming up right now, mind you, this is

0:25:25.280 --> 0:25:27.919
<v Speaker 1>I graduated high school and I'm coming to my adulthood

0:25:28.000 --> 0:25:30.359
<v Speaker 1>late nineties, early two thousands, you could get those cars

0:25:30.359 --> 0:25:31.480
<v Speaker 1>for five hundred dollars.

0:25:31.880 --> 0:25:34.640
<v Speaker 3>Sure, I think so. Now it helps you, yea.

0:25:35.520 --> 0:25:37.119
<v Speaker 2>Now, the motherfucking cars.

0:25:37.480 --> 0:25:40.040
<v Speaker 1>I'm trying to help sticks from watch find one right now,

0:25:41.240 --> 0:25:44.080
<v Speaker 1>a fucking cutlast that's clean. I'm not even talking about

0:25:44.080 --> 0:25:48.560
<v Speaker 1>the four four two like the special models. No four

0:25:48.640 --> 0:25:54.560
<v Speaker 1>four two also is uh. I think it's four barrels

0:25:55.440 --> 0:25:58.120
<v Speaker 1>two will drive four four to two cent for different

0:25:58.800 --> 0:26:02.000
<v Speaker 1>how the car was built. But a standard clean eighty

0:26:02.040 --> 0:26:04.480
<v Speaker 1>seven colors could cost you fifteen twenty thousand dollars.

0:26:04.800 --> 0:26:06.639
<v Speaker 2>They're more than what they cost.

0:26:06.800 --> 0:26:09.920
<v Speaker 3>Yeah, I think that's something that actually helped like Houston's

0:26:10.000 --> 0:26:11.760
<v Speaker 3>hip hop scene. And they didn't say it helped it,

0:26:11.840 --> 0:26:14.800
<v Speaker 3>but like they made the most of it. Was like

0:26:14.840 --> 0:26:17.000
<v Speaker 3>when screwbas was coming out in the eighty fours and

0:26:17.040 --> 0:26:21.600
<v Speaker 3>all that shit. They were buying eighties Cadillacs in the

0:26:21.680 --> 0:26:24.439
<v Speaker 3>year two thousand. Then nobody wanted, you know, and they

0:26:24.600 --> 0:26:27.160
<v Speaker 3>and they were putting candy paint on them, those big

0:26:27.240 --> 0:26:29.960
<v Speaker 3>vertical chrome grills and they're putting the fucking eighty fours

0:26:30.080 --> 0:26:32.960
<v Speaker 3>on the wheels. So like, you know, you could make

0:26:33.000 --> 0:26:37.439
<v Speaker 3>that work, but it's it's hard, Like it would be

0:26:37.520 --> 0:26:40.359
<v Speaker 3>hard to find the right kind of car to do

0:26:40.480 --> 0:26:44.920
<v Speaker 3>that with, you know nowadays at like where the where

0:26:44.920 --> 0:26:47.119
<v Speaker 3>it can have a good look and the entry price

0:26:47.240 --> 0:26:47.600
<v Speaker 3>is low.

0:26:47.920 --> 0:26:50.520
<v Speaker 1>So if I had to buy carn from two thousand

0:26:50.520 --> 0:26:52.720
<v Speaker 1>and five to two thousand and eight. I build a

0:26:52.760 --> 0:27:00.880
<v Speaker 1>Dodge Challenger, Yeah, I build a Dodge Challenger. I'd find

0:27:00.880 --> 0:27:07.359
<v Speaker 1>a two thousand and eight, like an SRT. Maybe just

0:27:07.359 --> 0:27:13.200
<v Speaker 1>a Dodge Challenger supercharger, whale wheels, that's kind of the

0:27:13.280 --> 0:27:25.080
<v Speaker 1>modern hot rider. Maybe a Magnum I try to find

0:27:25.080 --> 0:27:30.240
<v Speaker 1>a Magnum Wagon. You barely see those now. I think

0:27:30.240 --> 0:27:32.840
<v Speaker 1>the Magnum Wagon is like two thousand and five, four

0:27:32.920 --> 0:27:34.160
<v Speaker 1>or five six, something like that.

0:27:36.240 --> 0:27:39.639
<v Speaker 2>The Magnum Wagon gives off malleible wagon. Yeah.

0:27:39.760 --> 0:27:44.119
<v Speaker 3>Man, the Dodge Challenger, that's I think a challenge with

0:27:42.880 --> 0:27:46.840
<v Speaker 3>it with with those cars like that series, like the

0:27:46.840 --> 0:27:49.920
<v Speaker 3>they did change the other one more the other Dodge.

0:27:50.800 --> 0:27:52.240
<v Speaker 3>But like I pull up the twenty twenty three in

0:27:52.280 --> 0:27:53.440
<v Speaker 3>the two thousand and eight, like just.

0:27:53.400 --> 0:27:58.320
<v Speaker 2>Now very similar mm hm, which is good.

0:28:00.080 --> 0:28:04.080
<v Speaker 3>It's good and it's bad. They're gonna have a hard

0:28:04.119 --> 0:28:05.960
<v Speaker 3>time buying it. Like you can buy a two thousand

0:28:05.960 --> 0:28:07.360
<v Speaker 3>and eight and do a lot of work to it

0:28:08.760 --> 0:28:11.800
<v Speaker 3>and it's still might look not that much, like it's

0:28:11.840 --> 0:28:13.600
<v Speaker 3>not a three year old car, you know.

0:28:13.680 --> 0:28:16.159
<v Speaker 1>I Well, that's why you can get a little bit

0:28:16.200 --> 0:28:18.880
<v Speaker 1>more customized to it. But what I'm saying it's definitely

0:28:18.880 --> 0:28:23.800
<v Speaker 1>not gonna be the same effect. It's not gonna be

0:28:23.840 --> 0:28:32.479
<v Speaker 1>the same effect that then Poba had. Sure, that's what

0:28:32.480 --> 0:28:34.879
<v Speaker 1>I would build. I would take a two thousand if

0:28:34.880 --> 0:28:38.480
<v Speaker 1>I had to go twenty years, It'll be a magnum

0:28:39.080 --> 0:28:40.760
<v Speaker 1>or a challenger, and I'll build a hot ride out

0:28:40.760 --> 0:28:44.560
<v Speaker 1>of it. I think that's the car you look at

0:28:44.560 --> 0:28:46.880
<v Speaker 1>in twenty years. That's gonna be thirty forty thousand dollars.

0:28:47.160 --> 0:28:48.120
<v Speaker 3>Sure, yeah, I get that.

0:28:49.080 --> 0:28:50.120
<v Speaker 2>Fifty thousand dollars.

0:28:50.440 --> 0:28:58.920
<v Speaker 1>Yeah, I don't know. Sometimes I worry about where hip

0:28:58.920 --> 0:29:03.360
<v Speaker 1>hop is and I'm concerned, but then there's moments where

0:29:03.360 --> 0:29:08.800
<v Speaker 1>I'm like, you know, it's always a new it's always

0:29:08.800 --> 0:29:10.960
<v Speaker 1>a new niche part of the street, urban culture that

0:29:11.040 --> 0:29:12.240
<v Speaker 1>needs to explain themselves.

0:29:16.240 --> 0:29:20.720
<v Speaker 2>It's always a new version that we can always catch

0:29:20.760 --> 0:29:28.160
<v Speaker 2>up to. But I don't know. Besides that, everything else

0:29:28.280 --> 0:29:36.760
<v Speaker 2>is mm hmm. I worry. I fucking worry, Pete. I worry.

0:29:38.120 --> 0:29:47.960
<v Speaker 3>How would you compare? Like, just from the simple artistic

0:29:48.040 --> 0:29:51.440
<v Speaker 3>expressions standpoint, And I'm gonna saying compare better or worse,

0:29:51.440 --> 0:29:55.000
<v Speaker 3>it's just whatever. It's just simply contrast whatever you know,

0:29:55.720 --> 0:29:59.880
<v Speaker 3>like hip hop and and the blues.

0:30:02.640 --> 0:30:07.080
<v Speaker 1>How would I compare hip hop and the blues? You

0:30:07.160 --> 0:30:09.920
<v Speaker 1>know what's funny, I'm not well versed in the blues,

0:30:10.640 --> 0:30:13.560
<v Speaker 1>Like I know where the blues started as recorded music.

0:30:14.000 --> 0:30:16.160
<v Speaker 3>I'm not super well versus either. I'm not gonna lie.

0:30:16.320 --> 0:30:17.640
<v Speaker 2>I know it started right now.

0:30:17.720 --> 0:30:21.160
<v Speaker 1>This makes one hundred years of black blues records recorded

0:30:21.200 --> 0:30:25.840
<v Speaker 1>records this year. Mamie Smith came out with a first

0:30:25.840 --> 0:30:29.400
<v Speaker 1>record in nineteen twenty five, so this makes one hundred years.

0:30:29.480 --> 0:30:31.640
<v Speaker 2>I'll fit hold on, let me find a date to

0:30:32.000 --> 0:30:39.560
<v Speaker 2>tell you the date right now. I still have it

0:30:39.680 --> 0:30:43.560
<v Speaker 2>right here. I was studying it not too long ago.

0:30:43.840 --> 0:30:45.800
<v Speaker 3>I guess that's probably like Robert Johnson.

0:30:46.800 --> 0:30:51.800
<v Speaker 1>What was the first Mamie Smith? Was the first Mamie Smith?

0:30:57.320 --> 0:31:06.080
<v Speaker 1>Mamie Smith, she recorded the first black recorded records. It

0:31:06.280 --> 0:31:10.320
<v Speaker 1>was in twenty five, gotcha, let me tell you the

0:31:10.360 --> 0:31:16.240
<v Speaker 1>exact day. I'll take that back. It was in nineteen

0:31:16.320 --> 0:31:24.840
<v Speaker 1>twenty sesh, it was in nineteen twenty so it's one

0:31:24.920 --> 0:31:26.960
<v Speaker 1>hundred and five years sure.

0:31:27.800 --> 0:31:29.240
<v Speaker 3>And that's something I also don't know.

0:31:29.280 --> 0:31:31.440
<v Speaker 4>I could said like a second solo of quick Wikipedia,

0:31:31.560 --> 0:31:33.200
<v Speaker 4>like she recorded.

0:31:32.920 --> 0:31:38.280
<v Speaker 3>Jazz and blues, I know, like similar roots, but like

0:31:38.400 --> 0:31:41.880
<v Speaker 3>the separation point, you know there with those two like

0:31:41.960 --> 0:31:46.680
<v Speaker 3>genres in general, So.

0:31:48.400 --> 0:31:51.800
<v Speaker 1>Blues will be tough. Rock and roll I can compare it, Yeah,

0:31:52.400 --> 0:31:55.120
<v Speaker 1>rock and roll. I'm a little more versed in it,

0:31:55.360 --> 0:31:58.360
<v Speaker 1>you know what I mean. I wouldn't call myself an expert,

0:31:58.360 --> 0:32:01.840
<v Speaker 1>but I do know some fundamental things about it, and

0:32:01.880 --> 0:32:04.680
<v Speaker 1>that's what I like to compare hip hop to. But

0:32:06.360 --> 0:32:09.840
<v Speaker 1>hip hop might be just a little bit better off.

0:32:10.080 --> 0:32:12.120
<v Speaker 1>I mean, there is a few things that are concerning

0:32:12.200 --> 0:32:15.959
<v Speaker 1>right obviously where we're at right now. I'm looking at

0:32:16.000 --> 0:32:19.800
<v Speaker 1>everybody's numbers on Spotify for records that are like supposed

0:32:19.800 --> 0:32:22.680
<v Speaker 1>to be current, and the numbers are not like crazy,

0:32:24.440 --> 0:32:24.960
<v Speaker 1>you know, like.

0:32:27.120 --> 0:32:29.720
<v Speaker 2>It's a record I really like. It's from an artist.

0:32:29.720 --> 0:32:30.320
<v Speaker 2>Her name is.

0:32:32.080 --> 0:32:37.200
<v Speaker 1>Flipp A T and it's called My Affirmations. It sounds

0:32:37.240 --> 0:32:39.480
<v Speaker 1>like glow Realer a little bit. I think she's from Georgia.

0:32:40.600 --> 0:32:42.240
<v Speaker 1>But I was looking at the record and the record

0:32:42.280 --> 0:32:44.960
<v Speaker 1>was at like two million strings on Spotify. And then

0:32:44.960 --> 0:32:48.680
<v Speaker 1>there's another record called Faery and it's by a young

0:32:48.760 --> 0:32:50.840
<v Speaker 1>lady named Maya p out of Milwaukee.

0:32:51.000 --> 0:32:53.240
<v Speaker 2>Rest in peace to Twinemac, my boy twine Mak. He's

0:32:53.240 --> 0:32:53.760
<v Speaker 2>been all the part.

0:32:53.760 --> 0:32:58.880
<v Speaker 1>Remember twine Twayn passed away, but Twinta's from Milwaukee, and

0:32:58.920 --> 0:33:02.280
<v Speaker 1>I used to always tell I'm really in love with

0:33:02.440 --> 0:33:05.000
<v Speaker 1>the things coming up from Milwaukee at the time, Like

0:33:05.040 --> 0:33:09.040
<v Speaker 1>they had their own rock, their own movement, the way

0:33:09.080 --> 0:33:11.480
<v Speaker 1>the kids was dancing and people was having fun, like

0:33:11.520 --> 0:33:13.280
<v Speaker 1>they had their own way of having fun.

0:33:14.160 --> 0:33:17.160
<v Speaker 2>And Maya p who was one of.

0:33:17.120 --> 0:33:21.120
<v Speaker 1>The first people I followed in that movement, maybe two

0:33:21.360 --> 0:33:26.480
<v Speaker 1>three years ago, and she finally got a song that's

0:33:26.800 --> 0:33:33.360
<v Speaker 1>doing well. It's called Faery and like the song was

0:33:33.360 --> 0:33:37.080
<v Speaker 1>that like three and a half million streams on Spotify,

0:33:37.120 --> 0:33:42.520
<v Speaker 1>and I'm like shit, like they have really tightened how

0:33:42.640 --> 0:33:47.320
<v Speaker 1>much they're going to market someone's song, you know, Spotify

0:33:47.360 --> 0:33:51.240
<v Speaker 1>the company or as people say, put it in their algorithm.

0:33:51.360 --> 0:33:51.520
<v Speaker 2>Man.

0:33:51.560 --> 0:33:57.400
<v Speaker 3>You know what's interesting from a time frame standpoint, like

0:33:57.600 --> 0:34:00.960
<v Speaker 3>hip hop and rock and roll are about twenty five

0:34:01.080 --> 0:34:08.520
<v Speaker 3>years apart in age, and you see a similar track

0:34:10.040 --> 0:34:14.359
<v Speaker 3>of the two because, like I remember, late nineties into

0:34:14.360 --> 0:34:19.600
<v Speaker 3>early two thousands, it was like you could start to

0:34:19.719 --> 0:34:27.880
<v Speaker 3>feel like this isn't working anymore, and both of them

0:34:30.560 --> 0:34:36.319
<v Speaker 3>started becoming really dependent on these big like we call

0:34:36.400 --> 0:34:41.720
<v Speaker 3>those big concerts, like festival concerts. Oh like like uh yeah, Lollapalooza.

0:34:41.840 --> 0:34:45.120
<v Speaker 3>You had all these then you had like Corn and

0:34:45.160 --> 0:34:48.960
<v Speaker 3>like method Man and all these different just jamming people

0:34:49.680 --> 0:34:53.000
<v Speaker 3>into these giant travel arena mega things all the time,

0:34:54.120 --> 0:34:58.680
<v Speaker 3>like they're just trying to find like, what's another reason

0:34:58.760 --> 0:35:02.200
<v Speaker 3>we can tie to this ticket to make somebody want

0:35:02.200 --> 0:35:05.320
<v Speaker 3>to pay to go see that guy because he's losing value,

0:35:06.800 --> 0:35:10.719
<v Speaker 3>you know, Like and I feel like I haven't been

0:35:10.760 --> 0:35:12.799
<v Speaker 3>a live music concert and I don't know how long,

0:35:12.880 --> 0:35:16.360
<v Speaker 3>but I see on the news, you know that there's

0:35:16.920 --> 0:35:20.480
<v Speaker 3>like a lot of festival concerts in like the younger

0:35:21.120 --> 0:35:25.720
<v Speaker 3>kind of hip hop space like that, which I think.

0:35:25.640 --> 0:35:30.919
<v Speaker 1>Is kind of an interesting are four million, hm, there

0:35:31.000 --> 0:35:35.640
<v Speaker 1>is a four million, four million streams and it's such

0:35:35.680 --> 0:35:39.960
<v Speaker 1>a big song. But like I could tell Spotify or

0:35:40.000 --> 0:35:42.520
<v Speaker 1>even people are not going to like something is happening,

0:35:43.400 --> 0:35:46.640
<v Speaker 1>And that's kind of what has pushed me, you know,

0:35:46.800 --> 0:35:50.960
<v Speaker 1>into a space too, like hip hop is very much

0:35:51.000 --> 0:35:54.560
<v Speaker 1>back in the eighties where you don't have we were

0:35:54.560 --> 0:35:58.000
<v Speaker 1>just talking about it today, like when ninety three, ninety four,

0:35:58.120 --> 0:36:00.640
<v Speaker 1>ninety five, ninety six bust everything over and it went

0:36:00.719 --> 0:36:03.960
<v Speaker 1>mainstream because before.

0:36:03.680 --> 0:36:05.280
<v Speaker 2>That you didn't really have hit records.

0:36:05.400 --> 0:36:07.240
<v Speaker 1>You didn't have hip hop records that was going number

0:36:07.239 --> 0:36:08.920
<v Speaker 1>one or in the top ten, like it might be

0:36:08.920 --> 0:36:12.080
<v Speaker 1>a one off. And then it just started being a

0:36:12.239 --> 0:36:15.560
<v Speaker 1>bulk of records. Right ninety four. You know you have

0:36:16.320 --> 0:36:20.040
<v Speaker 1>Gin and Juice, right, you have Doggy Dog World. You

0:36:20.120 --> 0:36:22.920
<v Speaker 1>have Juicy that's in the top forty. You have Julio

0:36:23.080 --> 0:36:25.560
<v Speaker 1>Take a Ride that's in there. You have all of

0:36:25.600 --> 0:36:29.520
<v Speaker 1>these huge records, Warren g Regulators in the top five.

0:36:29.600 --> 0:36:31.000
<v Speaker 1>You know what I mean, You just have all these

0:36:31.040 --> 0:36:33.200
<v Speaker 1>records that are now competing with all the rest of

0:36:33.200 --> 0:36:36.440
<v Speaker 1>the records. It means not just the rap charts, of

0:36:36.480 --> 0:36:39.000
<v Speaker 1>the R and B charts, of the black charts, I

0:36:39.040 --> 0:36:41.680
<v Speaker 1>mean the hot one hundreds, the big records. These records

0:36:41.680 --> 0:36:45.920
<v Speaker 1>are competing with Eric Clapton and Garth Brooks, the biggest.

0:36:45.560 --> 0:36:51.000
<v Speaker 2>Records in the country. And we got spoiled. But in

0:36:51.040 --> 0:36:53.239
<v Speaker 2>the eighties it wasn't about that.

0:36:54.680 --> 0:36:57.239
<v Speaker 1>And I think again, like I've been saying, I think

0:36:57.280 --> 0:36:58.520
<v Speaker 1>we're back at that time.

0:37:02.640 --> 0:37:03.480
<v Speaker 2>We're back at that.

0:37:03.560 --> 0:37:06.279
<v Speaker 1>Time to where it was like maybe some of the

0:37:06.280 --> 0:37:09.400
<v Speaker 1>hottest records are not exploding, Like I remember a record

0:37:09.440 --> 0:37:14.560
<v Speaker 1>like Fairy ten years ago, a record that hot that

0:37:14.560 --> 0:37:16.840
<v Speaker 1>that kind of in the know, in the in the

0:37:17.000 --> 0:37:19.680
<v Speaker 1>in the position, that record would have been at twenty

0:37:19.760 --> 0:37:25.480
<v Speaker 1>million by now it had been at twenty thirty million.

0:37:27.560 --> 0:37:30.759
<v Speaker 1>But now Spotify has clamped down so tight. I don't

0:37:30.760 --> 0:37:33.080
<v Speaker 1>know if it's a combination of Spotify just clamping down

0:37:33.120 --> 0:37:37.920
<v Speaker 1>so tight on what they want to market, or is

0:37:37.960 --> 0:37:40.160
<v Speaker 1>it people are just not.

0:37:42.080 --> 0:37:44.680
<v Speaker 2>Going to Spotify to hear their music all the time.

0:37:46.520 --> 0:37:46.960
<v Speaker 3>I don't know.

0:37:47.320 --> 0:37:49.440
<v Speaker 4>I don't know what the aggregators are like as far

0:37:49.520 --> 0:37:57.280
<v Speaker 4>as you know across platform numbers, but there's it's fairly

0:37:57.360 --> 0:37:58.880
<v Speaker 4>monopolistic as far.

0:37:58.719 --> 0:38:06.920
<v Speaker 3>As where you can listen to shit, you know. I mean,

0:38:07.080 --> 0:38:11.359
<v Speaker 3>you can get around it, but you'd have to really

0:38:11.360 --> 0:38:12.239
<v Speaker 3>put your mind to it.

0:38:13.280 --> 0:38:16.560
<v Speaker 2>It's still already put my mind to it for sure.

0:38:17.120 --> 0:38:19.719
<v Speaker 3>I don't mean you, I mean like Joe consumer, Like

0:38:19.719 --> 0:38:22.600
<v Speaker 3>if I wanted to listen to a song, there's a

0:38:22.680 --> 0:38:26.440
<v Speaker 3>few surveyed five hundred people. If you want to hear

0:38:26.480 --> 0:38:28.400
<v Speaker 3>this song, where are you gonna go? Listen to it?

0:38:28.440 --> 0:38:28.560
<v Speaker 2>On?

0:38:29.000 --> 0:38:32.680
<v Speaker 3>You're gonna get three answers one hundred and fifty times.

0:38:32.880 --> 0:38:37.640
<v Speaker 1>I mean so, but I'm saying, maya peased audience got

0:38:37.680 --> 0:38:44.840
<v Speaker 1>to be somewhere between twenty six thousand twenty six thousand

0:38:44.880 --> 0:38:55.360
<v Speaker 1>and one hundred and thirty three thousand. I mean, even

0:38:55.400 --> 0:38:56.239
<v Speaker 1>though they have a.

0:38:56.239 --> 0:38:59.920
<v Speaker 2>Monthly listeners listening at five seventy, does it make sense.

0:39:01.320 --> 0:39:02.960
<v Speaker 2>I mean, I guess what monthly listeners.

0:39:03.520 --> 0:39:10.040
<v Speaker 1>Yeah, maybe maybe across that time, but it's taking somewhere

0:39:10.040 --> 0:39:13.480
<v Speaker 1>between thirty thousand and one hundred and forty thousand people

0:39:13.520 --> 0:39:18.840
<v Speaker 1>to drive a song to four million streams. And my

0:39:18.960 --> 0:39:22.080
<v Speaker 1>thing is, even with that exposure, you know, that level

0:39:22.120 --> 0:39:28.399
<v Speaker 1>of exposure, like, we have to be able to make

0:39:29.040 --> 0:39:31.480
<v Speaker 1>like and it can't just be like we're back into

0:39:31.560 --> 0:39:33.319
<v Speaker 1>a slave time to where its like we have this

0:39:33.440 --> 0:39:37.360
<v Speaker 1>really great product. You know, imagine McDonald's making a fire

0:39:37.440 --> 0:39:40.799
<v Speaker 1>ass burger and it's like, well, we can't really make

0:39:40.840 --> 0:39:42.680
<v Speaker 1>too much money off this burger. We got to actually,

0:39:43.360 --> 0:39:46.319
<v Speaker 1>you know, do something else to make money. And that's

0:39:46.320 --> 0:39:48.239
<v Speaker 1>what everybody is trying to tell you in hip hop,

0:39:48.600 --> 0:39:54.120
<v Speaker 1>oh man, the music is just it's just a commercial.

0:39:58.080 --> 0:40:03.320
<v Speaker 1>People pay people to make commercials of their business, yes,

0:40:04.719 --> 0:40:06.080
<v Speaker 1>and it's like we're accepting it.

0:40:06.120 --> 0:40:08.440
<v Speaker 2>And that's the one thing hip hop didn't do in

0:40:08.520 --> 0:40:10.160
<v Speaker 2>its exception. We didn't accept that.

0:40:11.000 --> 0:40:13.640
<v Speaker 1>And you know, I don't want to sound like this

0:40:13.760 --> 0:40:16.040
<v Speaker 1>and I don't need this terminology because slaves went through

0:40:16.080 --> 0:40:19.200
<v Speaker 1>a lot, but it's definitely turning people into modern slaves

0:40:19.239 --> 0:40:22.200
<v Speaker 1>to some degree, Like you can't make a living unless

0:40:22.200 --> 0:40:24.880
<v Speaker 1>you're going to go out and do a thousand shows

0:40:24.960 --> 0:40:28.560
<v Speaker 1>rap on a bunch of people's songs, because they've been

0:40:28.600 --> 0:40:33.440
<v Speaker 1>able to demonetize the record so crazy mind you you

0:40:33.440 --> 0:40:39.120
<v Speaker 1>know they have multi billion dollar businesses built off records. No,

0:40:40.040 --> 0:40:41.959
<v Speaker 1>I guess in their mind they'll tell you it's built

0:40:42.000 --> 0:40:43.439
<v Speaker 1>off technology.

0:40:43.480 --> 0:40:45.600
<v Speaker 3>But I think that's the historical norm. I think you're

0:40:45.640 --> 0:40:48.760
<v Speaker 3>looking at this brief blip of time over the course

0:40:48.800 --> 0:40:53.360
<v Speaker 3>of ninety years and thinking that that's the norm and

0:40:53.400 --> 0:40:55.560
<v Speaker 3>everything else is the exception. When that's the exception.

0:40:57.160 --> 0:40:58.280
<v Speaker 2>Which part is the exception?

0:40:59.480 --> 0:41:02.800
<v Speaker 3>Not having to go tour a whole pantload of shows

0:41:02.840 --> 0:41:04.320
<v Speaker 3>to get all your money.

0:41:04.920 --> 0:41:07.399
<v Speaker 1>Well, remember the record labels was making the money then,

0:41:08.840 --> 0:41:11.359
<v Speaker 1>not the art, at least at least Barry Gordy was.

0:41:11.600 --> 0:41:14.759
<v Speaker 1>Even if the Temptations wasn't making a bunch of money. Shit,

0:41:14.880 --> 0:41:17.320
<v Speaker 1>Barry Gordy was making a bunch of money smoking Robinson.

0:41:17.360 --> 0:41:20.240
<v Speaker 1>They didn't have to go tour off of Temptation records

0:41:20.239 --> 0:41:26.560
<v Speaker 1>that they produced, wrote promoted they made that money there, shit,

0:41:26.760 --> 0:41:28.600
<v Speaker 1>ain't nobody making no goddamn money.

0:41:28.600 --> 0:41:34.360
<v Speaker 2>At this point, you get what I'm saying.

0:41:34.480 --> 0:41:36.400
<v Speaker 3>Like, yeah, well the platforms are.

0:41:37.600 --> 0:41:40.399
<v Speaker 1>So so they did at New Regular Yeah, And that's

0:41:40.400 --> 0:41:42.040
<v Speaker 1>the tricky part, Like right, it's like.

0:41:42.760 --> 0:41:44.120
<v Speaker 3>There's two that's the issue.

0:41:44.200 --> 0:41:44.359
<v Speaker 2>Now.

0:41:44.600 --> 0:41:50.280
<v Speaker 3>The issue is the vertical supply chain effectively has changed

0:41:50.960 --> 0:41:56.239
<v Speaker 3>from drum to ear and there's too many intermediaries. You

0:41:56.280 --> 0:41:57.480
<v Speaker 3>got to be cleaned out.

0:42:02.239 --> 0:42:08.480
<v Speaker 2>So you think that's the problem. Yeah, you wanting music, No.

0:42:08.560 --> 0:42:10.560
<v Speaker 3>And then if you wild to create it, the distance

0:42:10.600 --> 0:42:16.920
<v Speaker 3>between the creative not the music producer, the IP producer,

0:42:16.960 --> 0:42:21.359
<v Speaker 3>the person whose brain creates the sound, and the ear

0:42:21.480 --> 0:42:25.560
<v Speaker 3>that consumes the sound has too many different channels in between.

0:42:29.560 --> 0:42:31.879
<v Speaker 1>But even if it's oh, well, I guess that is true,

0:42:31.880 --> 0:42:34.239
<v Speaker 1>because you can't go straight to Spotify. You have to

0:42:34.280 --> 0:42:38.000
<v Speaker 1>go through a middleman, right, which is a distribution company

0:42:38.320 --> 0:42:47.640
<v Speaker 1>to many wholesalers. You have to have a phone, you

0:42:47.680 --> 0:42:51.360
<v Speaker 1>have to have a service. You have to pay for

0:42:51.400 --> 0:42:54.360
<v Speaker 1>the other service, the music service. So you pay Apple,

0:42:54.680 --> 0:43:00.080
<v Speaker 1>do you pay t Mobile? And then you pay a

0:43:00.200 --> 0:43:06.799
<v Speaker 1>Spotify m hm, and then Spotify pays themselves, then they

0:43:06.840 --> 0:43:10.160
<v Speaker 1>pay the record company or the distribution company and then

0:43:10.200 --> 0:43:10.960
<v Speaker 1>they pay you.

0:43:11.320 --> 0:43:14.120
<v Speaker 3>And Spotify pays Apple and Google a ton to be

0:43:14.200 --> 0:43:18.680
<v Speaker 3>on there. I mean Spotify's biggest check per month that

0:43:18.719 --> 0:43:20.960
<v Speaker 3>goes out of that office is going to Apple because

0:43:20.960 --> 0:43:22.800
<v Speaker 3>they charge them fortunate to be on the play store

0:43:23.920 --> 0:43:26.120
<v Speaker 3>or the like whatever the live store.

0:43:29.880 --> 0:43:30.120
<v Speaker 2>See.

0:43:30.160 --> 0:43:32.960
<v Speaker 1>To me, the catch is converting people into more money

0:43:33.000 --> 0:43:36.600
<v Speaker 1>through Spotify. Like in the perfect world, you could get

0:43:36.640 --> 0:43:38.799
<v Speaker 1>every artist together and say, hey, you know what, when

0:43:38.840 --> 0:43:40.960
<v Speaker 1>you to stop putting our music on Spotify, we need

0:43:41.000 --> 0:43:43.400
<v Speaker 1>to tell Spotify, hey, you guys need to have an

0:43:43.400 --> 0:43:45.480
<v Speaker 1>iTunes service to well, we could have our singles for

0:43:45.560 --> 0:43:48.040
<v Speaker 1>stream but if people like the singles, they have to

0:43:48.080 --> 0:43:50.280
<v Speaker 1>buy the album more different than iTunes.

0:43:50.520 --> 0:43:50.920
<v Speaker 2>Screw that.

0:43:50.960 --> 0:43:54.480
<v Speaker 3>I would cut them completely out of the equation. You

0:43:54.520 --> 0:44:01.360
<v Speaker 3>need to verticalize your own self like who's microwave famous

0:44:01.400 --> 0:44:04.400
<v Speaker 3>to getting money for fucking nothing these days social media

0:44:04.440 --> 0:44:08.359
<v Speaker 3>figures right sure, and they don't do anything. You need

0:44:08.400 --> 0:44:11.920
<v Speaker 3>to figure out a way to go work with Instagram

0:44:13.400 --> 0:44:17.839
<v Speaker 3>and TikTok or whoever else, so as you can advertise,

0:44:18.360 --> 0:44:23.440
<v Speaker 3>you're bringing people to your page, they're seeing you. You're

0:44:23.480 --> 0:44:25.719
<v Speaker 3>advertising yourself and your music at the same time, and

0:44:25.719 --> 0:44:28.319
<v Speaker 3>then at the top there's your playlist pow, and then

0:44:28.360 --> 0:44:31.359
<v Speaker 3>you can put together a playlist within Instagram, and then

0:44:31.400 --> 0:44:34.840
<v Speaker 3>Spotify dies in about an hour and a half because

0:44:34.840 --> 0:44:37.560
<v Speaker 3>people are going to you to see what you're doing

0:44:37.600 --> 0:44:40.840
<v Speaker 3>on Instagram. Instagram, they're there anyway. They're gonna find what

0:44:40.840 --> 0:44:42.920
<v Speaker 3>you're doing because you follow them and they see some

0:44:43.000 --> 0:44:45.520
<v Speaker 3>girl bounce around and tights, and then glasses alone pops

0:44:45.560 --> 0:44:47.440
<v Speaker 3>up on the next story, and then you press a

0:44:47.480 --> 0:44:50.319
<v Speaker 3>button and there's your album playlist right there in the

0:44:50.400 --> 0:45:00.000
<v Speaker 3>Instagram interface. And then you could collaborate and link or

0:45:00.080 --> 0:45:05.840
<v Speaker 3>organically between artists within Instagram and create playlists or features

0:45:05.960 --> 0:45:08.839
<v Speaker 3>or whatever else that way, and you've cut everybody else

0:45:08.880 --> 0:45:09.880
<v Speaker 3>the fuck out.

0:45:10.200 --> 0:45:12.760
<v Speaker 1>You don't think that would take a mass movement of artists,

0:45:12.800 --> 0:45:14.440
<v Speaker 1>because people.

0:45:15.200 --> 0:45:19.479
<v Speaker 3>It takes to work. Uh, it takes to work. Drake

0:45:19.560 --> 0:45:22.799
<v Speaker 3>did it? It already be done. I don't think he could

0:45:22.840 --> 0:45:26.759
<v Speaker 3>do it, though maybe not because contract contractually he might

0:45:26.800 --> 0:45:27.840
<v Speaker 3>be bound to not do it.

0:45:27.880 --> 0:45:29.759
<v Speaker 2>I mean not even contractually like they have.

0:45:30.000 --> 0:45:32.479
<v Speaker 1>They have, they have things like that called even even

0:45:32.520 --> 0:45:35.279
<v Speaker 1>as a company, even Dabis is a company where you

0:45:35.400 --> 0:45:39.799
<v Speaker 1>go to pay an artist and for his work, right,

0:45:39.840 --> 0:45:43.080
<v Speaker 1>whatever you want to pay him. But the problem is

0:45:43.239 --> 0:45:45.880
<v Speaker 1>the audience that is looking for music is looking to

0:45:45.920 --> 0:45:49.600
<v Speaker 1>consume music on Spotify, So I think you have to

0:45:49.640 --> 0:45:52.719
<v Speaker 1>have a stay there. To me, my thing is, even

0:45:52.719 --> 0:45:56.760
<v Speaker 1>when you look at Spotify, Apple title, they're not meant

0:45:56.760 --> 0:45:58.040
<v Speaker 1>to market albums.

0:45:58.239 --> 0:45:59.720
<v Speaker 2>They're not in that business.

0:45:59.800 --> 0:46:03.920
<v Speaker 3>Your Instagram is marketing the album and sending them to Spotify.

0:46:05.600 --> 0:46:06.319
<v Speaker 3>That's my thing.

0:46:07.640 --> 0:46:10.920
<v Speaker 1>Yeah, but okay, but how would they play the music

0:46:11.000 --> 0:46:12.360
<v Speaker 1>if they were to get it from.

0:46:12.200 --> 0:46:17.239
<v Speaker 2>Spotify or let's say, let's say the single. Huh, they

0:46:17.239 --> 0:46:19.600
<v Speaker 2>don't get it from Spotify. No, I'm saying, how would

0:46:19.640 --> 0:46:23.360
<v Speaker 2>they get it from you on Instagram?

0:46:23.800 --> 0:46:27.960
<v Speaker 3>Play your ship on Instagram? Like you that was something

0:46:27.960 --> 0:46:30.520
<v Speaker 3>you'd have to work out a deal with Instagram to

0:46:30.560 --> 0:46:33.920
<v Speaker 3>be able to allow. And I wouldn't even require that

0:46:33.960 --> 0:46:37.759
<v Speaker 3>much tech. But you know how they have like how that

0:46:37.760 --> 0:46:39.560
<v Speaker 3>shit even is they? You know, you have like your

0:46:39.560 --> 0:46:45.000
<v Speaker 3>regular posts, your story and then like reels and yeah,

0:46:45.120 --> 0:46:47.440
<v Speaker 3>it would have to be somewhere like the reels.

0:46:47.440 --> 0:46:49.440
<v Speaker 2>So kind of like how Kanye use it on Twitter.

0:46:50.880 --> 0:46:52.799
<v Speaker 3>Maybe I've never seen Kanye swear so.

0:46:52.800 --> 0:46:57.720
<v Speaker 1>Kanye released his music on Twitter. As I have this idea,

0:46:57.719 --> 0:47:01.000
<v Speaker 1>Iron and you could do it on Twitter. Kanye's bran somehow,

0:47:01.040 --> 0:47:03.719
<v Speaker 1>Like I don't know. That's why I know he's not

0:47:03.760 --> 0:47:05.960
<v Speaker 1>completely crazy, and I know he's tuned into God because

0:47:05.960 --> 0:47:08.200
<v Speaker 1>we get some of the same ideas. Like one of

0:47:08.200 --> 0:47:11.240
<v Speaker 1>the things is like I've decided on my new project,

0:47:11.239 --> 0:47:14.439
<v Speaker 1>I'm going to release the video on Twitter. It makes

0:47:14.480 --> 0:47:17.080
<v Speaker 1>no sense to release the video a place where people

0:47:17.160 --> 0:47:20.319
<v Speaker 1>stream music, like YouTube, because then I'm spending a bunch

0:47:20.360 --> 0:47:22.479
<v Speaker 1>of money on the music video to give you the song.

0:47:23.440 --> 0:47:26.040
<v Speaker 1>You don't have to go anywhere else. People play music

0:47:26.040 --> 0:47:29.160
<v Speaker 1>in their car and they house from YouTube. Yeah, a

0:47:29.239 --> 0:47:32.719
<v Speaker 1>music video is an advertisement for a record to go

0:47:32.760 --> 0:47:36.000
<v Speaker 1>buy a record. So even if I want you to

0:47:36.120 --> 0:47:38.239
<v Speaker 1>advertise it to go stream a record, I have no

0:47:38.400 --> 0:47:44.560
<v Speaker 1>business placing the music video where you actually stream music from.

0:47:44.680 --> 0:47:45.479
<v Speaker 2>Does that make sense?

0:47:46.400 --> 0:47:50.960
<v Speaker 3>Yeah, that's like varsy what I'm saying the same people,

0:47:52.160 --> 0:47:54.920
<v Speaker 3>like any of these smaller niche platforms or have to

0:47:54.960 --> 0:47:58.560
<v Speaker 3>start the new platform. You have to train your consumer

0:47:58.800 --> 0:48:04.160
<v Speaker 3>to go there. The consumers already going to Twitter, Instagram,

0:48:04.400 --> 0:48:09.719
<v Speaker 3>et cetera. They're already on that, They're already going to Spotify,

0:48:09.760 --> 0:48:11.560
<v Speaker 3>but they have to leave the one to go to

0:48:11.600 --> 0:48:14.360
<v Speaker 3>the other. You can cut one out by just having

0:48:14.400 --> 0:48:17.280
<v Speaker 3>your stuff here. You're taking the time to put crap

0:48:17.320 --> 0:48:20.680
<v Speaker 3>up on all your channels to drive people over to Spotify,

0:48:21.480 --> 0:48:27.120
<v Speaker 3>as opposed to just driving them to the next button

0:48:27.160 --> 0:48:28.880
<v Speaker 3>at the same place they're already at.

0:48:30.320 --> 0:48:36.160
<v Speaker 1>M I've almost thought I've almost thought of a few

0:48:36.200 --> 0:48:44.240
<v Speaker 1>things where it's like, like with the one ten album,

0:48:44.800 --> 0:48:47.080
<v Speaker 1>like is it really do I just put the single

0:48:47.239 --> 0:48:50.480
<v Speaker 1>up and then I like, do I put snippets of.

0:48:50.480 --> 0:48:54.160
<v Speaker 2>The single you know on on streaming apps? Right?

0:48:54.200 --> 0:48:57.240
<v Speaker 1>Do I put snippets on of the of the album

0:48:57.280 --> 0:48:57.960
<v Speaker 1>on Spotify?

0:48:58.040 --> 0:48:58.200
<v Speaker 2>Right?

0:48:58.239 --> 0:49:01.680
<v Speaker 1>And then just put thirty second snippets And then at

0:49:01.680 --> 0:49:04.120
<v Speaker 1>the snippet you listen and you like, you know, at

0:49:04.120 --> 0:49:05.560
<v Speaker 1>the end of it, you faded out, and you be like,

0:49:05.600 --> 0:49:10.839
<v Speaker 1>head over to www. Dot thecripstore dot com and buy

0:49:10.880 --> 0:49:12.759
<v Speaker 1>this album if you like this single, and then all

0:49:12.840 --> 0:49:15.040
<v Speaker 1>the songs you just get a snippet and tells you

0:49:15.080 --> 0:49:17.600
<v Speaker 1>to go by. But then again, if people don't play

0:49:17.640 --> 0:49:21.120
<v Speaker 1>physical product, or if they can't download a digital product

0:49:21.400 --> 0:49:25.239
<v Speaker 1>and a player that they play music from, I might

0:49:25.400 --> 0:49:28.440
<v Speaker 1>kind of be I mean, it really should it shouldn't

0:49:28.440 --> 0:49:29.840
<v Speaker 1>be a fear of how you do business.

0:49:29.840 --> 0:49:30.960
<v Speaker 2>If you believe in the records.

0:49:31.440 --> 0:49:34.080
<v Speaker 3>Yeah, I mean, like, let's take like just reals for example,

0:49:34.080 --> 0:49:40.120
<v Speaker 3>Like like if you put all the singles out, they're

0:49:41.400 --> 0:49:44.640
<v Speaker 3>a real can accommodate that you would have the rights

0:49:44.680 --> 0:49:50.440
<v Speaker 3>to it anyway. So it's say thirteen three minute songs,

0:49:51.080 --> 0:49:55.319
<v Speaker 3>just pin them in order as your top thirteen and

0:49:55.360 --> 0:49:58.040
<v Speaker 3>everything else that you do that's new at whatever. It

0:49:58.120 --> 0:50:00.680
<v Speaker 3>stays below them, but at the top. And then after

0:50:00.760 --> 0:50:05.560
<v Speaker 3>a month, if there's ten million views or whatever the

0:50:05.640 --> 0:50:08.400
<v Speaker 3>hell it's been consumed ten million times in the aggregate,

0:50:08.440 --> 0:50:14.440
<v Speaker 3>you can say, hey, Spotify ten million, what do you

0:50:14.480 --> 0:50:15.040
<v Speaker 3>want for it?

0:50:19.000 --> 0:50:22.000
<v Speaker 2>Hey you Spotify ten million? You mean, what do they

0:50:22.040 --> 0:50:23.480
<v Speaker 2>want to give you for the album?

0:50:23.719 --> 0:50:26.880
<v Speaker 3>Yeah? See, I don't need you. I got ten million

0:50:27.800 --> 0:50:33.239
<v Speaker 3>on Instagram of these songs full length in my reels

0:50:33.239 --> 0:50:38.040
<v Speaker 3>in order pinned like an album. It got viewed ten

0:50:38.080 --> 0:50:42.080
<v Speaker 3>million times. Do you want ten million views next month

0:50:42.160 --> 0:50:44.280
<v Speaker 3>or twenty million views next month or whatever or listens

0:50:44.320 --> 0:50:46.680
<v Speaker 3>whatever the hell it is on your platform or do

0:50:46.719 --> 0:50:53.040
<v Speaker 3>you not want them there? That's ten million ads at

0:50:53.040 --> 0:50:55.200
<v Speaker 3>the end of each song that your company's not gonna

0:50:55.200 --> 0:50:57.560
<v Speaker 3>get paid for. What do you want for it?

0:51:00.000 --> 0:51:04.160
<v Speaker 1>That's interesting? I'm not mad at that thought, that's how

0:51:04.200 --> 0:51:06.200
<v Speaker 1>you got it. I just think, and I think that's

0:51:06.200 --> 0:51:08.560
<v Speaker 1>why I've been telling you I need you, you know,

0:51:08.719 --> 0:51:10.880
<v Speaker 1>to do the business like I need your help with

0:51:10.960 --> 0:51:14.480
<v Speaker 1>doing the business, because we're just at a time where.

0:51:17.239 --> 0:51:18.799
<v Speaker 2>We're at a time where.

0:51:23.280 --> 0:51:26.120
<v Speaker 1>Not only should hip hop be as creative and when

0:51:26.160 --> 0:51:28.000
<v Speaker 1>it comes to making records, but it needs to be

0:51:28.160 --> 0:51:29.680
<v Speaker 1>just as creative with doing business.

0:51:29.920 --> 0:51:32.439
<v Speaker 3>And that's the thing I think about. What made hip

0:51:32.480 --> 0:51:37.680
<v Speaker 3>hop hip hop was two things, creativity and entrepreneurial verticality.

0:51:38.120 --> 0:51:41.960
<v Speaker 3>What is the modern day virtual tech equivalent to selling

0:51:42.280 --> 0:51:44.560
<v Speaker 3>cassette tapes out of the trunk your car? Like low flip.

0:51:51.080 --> 0:51:53.360
<v Speaker 2>That's the problem. There is no modern version of it.

0:51:55.239 --> 0:51:59.000
<v Speaker 3>Because the trunk of your car is now your social

0:51:59.000 --> 0:51:59.880
<v Speaker 3>media page.

0:52:01.760 --> 0:52:04.880
<v Speaker 2>Well, the problem is, at that time a cassette was

0:52:04.920 --> 0:52:05.960
<v Speaker 2>still ten dollars.

0:52:06.520 --> 0:52:08.040
<v Speaker 3>Sure, I get that.

0:52:09.880 --> 0:52:13.000
<v Speaker 1>It's hard to do business without that actual product for sale.

0:52:13.360 --> 0:52:15.680
<v Speaker 2>Yeah, so how do you do it? Then?

0:52:16.840 --> 0:52:23.040
<v Speaker 3>The what you're replacing with like the modicum of margin

0:52:23.080 --> 0:52:26.520
<v Speaker 3>that you're gonna get from those you're making up for with.

0:52:26.600 --> 0:52:30.520
<v Speaker 2>Scale to access access to more people.

0:52:30.920 --> 0:52:34.360
<v Speaker 3>Yeah, so now the trunk of your car your virtual trunk,

0:52:36.040 --> 0:52:39.319
<v Speaker 3>you might not get your two dollars per unit. But

0:52:39.400 --> 0:52:43.800
<v Speaker 3>you're gonna not do thirty thousand cassette tapes out of

0:52:43.800 --> 0:52:46.160
<v Speaker 3>the trunk of your car. You're gonna do thirty million

0:52:47.360 --> 0:52:51.560
<v Speaker 3>you know, views or whatever, impressions whatever. The term dajour

0:52:51.719 --> 0:52:56.120
<v Speaker 3>is across the country and you just have to transfer

0:52:56.160 --> 0:53:03.120
<v Speaker 3>that value into you know, revenue on the backside.

0:53:04.640 --> 0:53:09.759
<v Speaker 1>But how would you do that if okay, agreed, Right,

0:53:09.800 --> 0:53:12.360
<v Speaker 1>you have a greater audience, right that you have access

0:53:12.400 --> 0:53:15.320
<v Speaker 1>to without you have to spend money. You have to

0:53:15.360 --> 0:53:17.880
<v Speaker 1>spend money. Like let's say for one hundred tapes. To

0:53:17.920 --> 0:53:21.879
<v Speaker 1>press up one hundred cassettes, it costs five dollars each. Yeah,

0:53:23.120 --> 0:53:25.279
<v Speaker 1>so you know if you press up one hundred tapes,

0:53:25.280 --> 0:53:28.120
<v Speaker 1>it'll be five hundred dollars, right, and then it's the

0:53:28.239 --> 0:53:32.240
<v Speaker 1>gas money to go out sell the tapes, eat food,

0:53:32.400 --> 0:53:34.160
<v Speaker 1>blah blah blah, Oh, sello tapes.

0:53:34.200 --> 0:53:34.880
<v Speaker 2>Let's focus on that.

0:53:35.480 --> 0:53:35.640
<v Speaker 3>Now.

0:53:35.680 --> 0:53:37.560
<v Speaker 2>You spend fifty dollars to go out and sell tapes.

0:53:38.120 --> 0:53:40.160
<v Speaker 1>So that's five hundred and fifty dollars if you want

0:53:40.239 --> 0:53:43.279
<v Speaker 1>to go sell so many tapes a day, right, But

0:53:43.360 --> 0:53:48.160
<v Speaker 1>those five hundred tapes, right would make you your five

0:53:48.200 --> 0:53:52.920
<v Speaker 1>thousand dollars so if it's if it's so, if it

0:53:52.960 --> 0:53:58.800
<v Speaker 1>costs you, let's let's make a Let's make a reasonable number.

0:53:59.320 --> 0:54:01.160
<v Speaker 1>Let's say you're go. I used to have I used

0:54:01.160 --> 0:54:03.600
<v Speaker 1>to tell Quiz this. I used to get Quiz. I say, man, Quiz. Look,

0:54:03.880 --> 0:54:06.280
<v Speaker 1>I convinced Quiz to quit his job. Now, some people

0:54:06.280 --> 0:54:07.960
<v Speaker 1>think it's crazy, but I'm like, yo, you gotta take

0:54:07.960 --> 0:54:10.960
<v Speaker 1>your chance on this. For a time, I said, you

0:54:11.000 --> 0:54:14.160
<v Speaker 1>have a great crap, like a quality CD. You could

0:54:14.200 --> 0:54:17.000
<v Speaker 1>sell ten to twenty CDs a day if you went

0:54:17.040 --> 0:54:19.480
<v Speaker 1>out right, that's the ten dollars, one hundred to two

0:54:19.560 --> 0:54:21.400
<v Speaker 1>hundred dollars. And it just happened to be at the

0:54:21.480 --> 0:54:23.160
<v Speaker 1>end of CD. So he was able to still do

0:54:23.200 --> 0:54:25.280
<v Speaker 1>a good job. But if he would have came around

0:54:25.280 --> 0:54:27.200
<v Speaker 1>the time that I came, or we would have came

0:54:27.200 --> 0:54:29.719
<v Speaker 1>before in two thousand, it was even more money.

0:54:29.800 --> 0:54:31.160
<v Speaker 2>Right, you could make a living.

0:54:31.239 --> 0:54:34.440
<v Speaker 1>You could make two hundred dollars a day selling your music,

0:54:34.719 --> 0:54:37.799
<v Speaker 1>especially if the music is good. Right, So let's say

0:54:37.840 --> 0:54:44.439
<v Speaker 1>that number now is let's say it's twenty cassettes. Let's

0:54:44.440 --> 0:54:48.520
<v Speaker 1>say it's two hundred dollars, right, and you know, if

0:54:48.520 --> 0:54:52.120
<v Speaker 1>it's twenty CDs and to press up twenty CDs. He

0:54:52.160 --> 0:54:56.680
<v Speaker 1>had a machine. We might have spent a dollar twenty

0:54:56.719 --> 0:55:00.640
<v Speaker 1>to make every CD. So it was like twenty seven

0:55:00.680 --> 0:55:03.200
<v Speaker 1>dollars in gas, maybe twenty five dollars in gas, you know,

0:55:03.360 --> 0:55:06.440
<v Speaker 1>forty bucks. So if you spend forty bucks, how do

0:55:06.480 --> 0:55:08.960
<v Speaker 1>you still turn that into two hundred dollars on Instagram

0:55:09.840 --> 0:55:12.200
<v Speaker 1>even though you have access to a bigger audience, Like

0:55:12.239 --> 0:55:15.440
<v Speaker 1>you would have to kind of convert the bonuses, you know,

0:55:15.480 --> 0:55:18.200
<v Speaker 1>the Instagram bonuses to where it would make you two

0:55:18.280 --> 0:55:23.440
<v Speaker 1>hundred dollars a day, sure out of out of only

0:55:23.719 --> 0:55:25.680
<v Speaker 1>forty six dollars.

0:55:25.400 --> 0:55:29.560
<v Speaker 3>What do you get for five hundred thousand views of

0:55:29.600 --> 0:55:33.080
<v Speaker 3>a thing on Instagram? Of one particular.

0:55:32.560 --> 0:55:36.200
<v Speaker 2>Piece, not the total just one let's see.

0:55:38.200 --> 0:55:41.040
<v Speaker 3>Then beyond that also, like I think what it's doing

0:55:41.120 --> 0:55:44.040
<v Speaker 3>is it is demonstrating the IP value. So if you

0:55:44.120 --> 0:55:46.920
<v Speaker 3>had made because how many, how many of the same

0:55:47.000 --> 0:55:49.120
<v Speaker 3>tape album? You're really going to sell in one city?

0:55:49.239 --> 0:55:51.239
<v Speaker 3>You know what I mean? Like you're not going to

0:55:51.320 --> 0:55:53.000
<v Speaker 3>do platinum numbers. You're not going to make a million

0:55:53.000 --> 0:55:53.760
<v Speaker 3>of these damn things.

0:55:53.960 --> 0:55:56.399
<v Speaker 2>No, I'm just talking about a simple thing.

0:55:57.080 --> 0:56:02.319
<v Speaker 3>Sure, But like so with that, what you would do,

0:56:02.719 --> 0:56:09.320
<v Speaker 3>like as an upstart who could get the capitol flow

0:56:09.760 --> 0:56:14.120
<v Speaker 3>from just selling their own stuff, You're you're demonstrating the

0:56:14.200 --> 0:56:18.640
<v Speaker 3>value of it to bigger players. So then you're getting

0:56:18.680 --> 0:56:20.520
<v Speaker 3>a deal, or then you're getting this, or then you're

0:56:20.520 --> 0:56:22.879
<v Speaker 3>getting that, or a show or whatever it might be.

0:56:25.000 --> 0:56:28.000
<v Speaker 2>So Shop of Fire article says.

0:56:28.080 --> 0:56:32.400
<v Speaker 1>Influencer pricing suggests that a nano influencer five hundred to

0:56:32.400 --> 0:56:35.760
<v Speaker 1>ten thousand followers might earn ten dollars to one hundred

0:56:35.760 --> 0:56:39.440
<v Speaker 1>dollars per post, while macro influencers one hundred thousand, five

0:56:39.520 --> 0:56:42.960
<v Speaker 1>hundred thousand followers could charge five thousand to ten thousand

0:56:42.960 --> 0:56:43.640
<v Speaker 1>dollars a post.

0:56:44.600 --> 0:56:49.920
<v Speaker 3>Okay, well, if each post is a song on an album,

0:56:49.920 --> 0:56:54.480
<v Speaker 3>and you do twelve songs and you get sixty thousand dollars,

0:56:54.920 --> 0:56:57.440
<v Speaker 3>that's about as much as you're gonna get net selling

0:56:57.440 --> 0:56:58.520
<v Speaker 3>tapes out of the trunk.

0:56:58.280 --> 0:56:58.680
<v Speaker 2>Of your car.

0:56:59.640 --> 0:57:00.600
<v Speaker 3>You really crush.

0:57:01.400 --> 0:57:04.239
<v Speaker 1>One source average rate per real one source suggest that

0:57:04.280 --> 0:57:07.000
<v Speaker 1>creators with ten thousand and fifty thousand followers might earn

0:57:07.040 --> 0:57:09.120
<v Speaker 1>an average of two three hundred and twenty.

0:57:08.840 --> 0:57:19.080
<v Speaker 2>Dollars per real. Okay, so maybe maybe were looking at

0:57:19.080 --> 0:57:19.400
<v Speaker 2>it wrong.

0:57:22.000 --> 0:57:25.800
<v Speaker 3>But then also if you control but those reels That's

0:57:25.800 --> 0:57:27.760
<v Speaker 3>the other thing is there's no backdoor value to that,

0:57:28.240 --> 0:57:31.240
<v Speaker 3>because that's a typical reel. If you're real as a song,

0:57:32.120 --> 0:57:36.080
<v Speaker 3>you have now demonstrable value and total total access control

0:57:36.160 --> 0:57:40.640
<v Speaker 3>for consumption. So that's where you can say, Okay, there's

0:57:40.680 --> 0:57:45.680
<v Speaker 3>seven figure eight figures of people who consume this album, Spotify, YouTube,

0:57:45.760 --> 0:57:49.640
<v Speaker 3>whatever the hell? So what has been lost in the

0:57:49.680 --> 0:57:52.800
<v Speaker 3>novelty of people hearing for the first time. I'm not

0:57:52.840 --> 0:57:55.000
<v Speaker 3>going to get that value back. But if you want

0:57:55.000 --> 0:57:58.040
<v Speaker 3>this for the rest of the listeners and the ads,

0:57:58.040 --> 0:58:01.320
<v Speaker 3>sharing and all the rest of it on your platform,

0:58:01.400 --> 0:58:01.760
<v Speaker 3>if you.

0:58:01.720 --> 0:58:03.760
<v Speaker 2>Go to a distribution or do you go to Spotify.

0:58:03.800 --> 0:58:06.560
<v Speaker 2>At that point, I'd go to Spotify.

0:58:06.920 --> 0:58:10.640
<v Speaker 3>You can do either one. I mean, you've proven value

0:58:10.640 --> 0:58:12.840
<v Speaker 3>and been paid for it either which way at that point.

0:58:13.120 --> 0:58:15.040
<v Speaker 3>But if you were talking about the issue with the

0:58:15.040 --> 0:58:19.160
<v Speaker 3>Spotify model, then just don't deal with Spotify and do

0:58:19.320 --> 0:58:27.040
<v Speaker 3>that or use it to demonstrate a different model for Spotify,

0:58:28.400 --> 0:58:31.880
<v Speaker 3>because now it's like that that's the thing. Everybody's perceiving

0:58:32.320 --> 0:58:35.360
<v Speaker 3>them as doing the artist the favor by promoting them,

0:58:35.360 --> 0:58:37.960
<v Speaker 3>So it's like, Okay, you're just getting empty fame. At

0:58:37.960 --> 0:58:40.360
<v Speaker 3>some point, you're just getting anything. You're putting your shit

0:58:40.440 --> 0:58:43.240
<v Speaker 3>everywhere to promote the music, and the music's not paying

0:58:43.240 --> 0:58:45.680
<v Speaker 3>you hardly anything, but they're driving all the listens, so

0:58:45.720 --> 0:58:50.240
<v Speaker 3>everybody knows you, but nobody's paying you, you know, So

0:58:50.320 --> 0:58:54.640
<v Speaker 3>you have to stick a you know, wrench in the

0:58:54.720 --> 0:58:58.960
<v Speaker 3>spokes and stop the spinning of that wheel. Someway.

0:59:01.680 --> 0:59:04.320
<v Speaker 1>Good looking out for tuning in to the No Sellers Podcast.

0:59:04.600 --> 0:59:07.360
<v Speaker 1>Please do us a favorite, subscribe, rate, comment, and share.

0:59:07.800 --> 0:59:10.160
<v Speaker 1>This episode was recorded right here on the West coast

0:59:10.200 --> 0:59:13.240
<v Speaker 1>of the USA and produced about the Black Effect Podcast

0:59:13.320 --> 0:59:14.880
<v Speaker 1>Network and Notheart Radio.

0:59:15.400 --> 0:59:16.920
<v Speaker 2>Yeah