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Speaker 1: Without the inner work, we don't have armor. That means

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Speaker 1: everything penetrates us. Every stressful day, every setback, every negative

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Speaker 1: review that we get, every team member that resigns, it

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Speaker 1: would just take you out. The inner work allows you

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Speaker 1: to have an armor on that. It doesn't mean that

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Speaker 1: those things don't matter. They just don't floor you any longer.

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Speaker 2: Yeah, the things.

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Speaker 1: That you sacrifice for success, relationships, your own well being,

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Speaker 1: your own finances. Sometimes we have to start telling the

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Speaker 1: full story.

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Speaker 3: Everybody. Welcome to another episode of butter Nomics. I'm your host,

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Speaker 3: Brandon Butler, found in CEO of Butter atl And today

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Speaker 3: we got one of my favorite people in the building,

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Speaker 3: one of my favorite people, a beautiful person, a beautiful

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Speaker 3: soul who's doing some amazing workout here. As always, Doctor Key, Hallman,

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Speaker 3: Doctor Key, how are you doing today?

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Speaker 1: And then I was doing so well. I've been so

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Speaker 1: excited for this conversation and sitting with you because I

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Speaker 1: want of your favorite people. But you want to mind too.

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Speaker 1: Oh yeah, so I've been excited to sit with you.

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Speaker 3: Oh if I could do a little hardthands thing, I

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Speaker 3: would do a little hart Hey, I've been practicing it.

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Speaker 3: My daughter's been to showing me. But oh, I appreciate that. Now,

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Speaker 3: for those that don't know, doctor Key is the founder

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Speaker 3: and CEO of the Village Market who does amazing work

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Speaker 3: out here in the city. But doctor Keith, for those

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Speaker 3: who don't know, just tell people what is the Village Market?

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Speaker 1: Yes, so the Village Market is all things black businesses.

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Speaker 1: So I launched Village Market in twenty sixteen, and my

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Speaker 1: first iteration a village market. I wanted to create a

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Speaker 1: marketplace for black businesses. I felt that I didn't have

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Speaker 1: the capital to get people the capital infusion that they needed,

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Speaker 1: but I knew that there's people capital as well.

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Speaker 2: So I built these nighttime markets.

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Speaker 1: Support is a verb, and I told the community it's like, hey,

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Speaker 1: I'm going to bring you one hundred entrepreneurs. I need

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Speaker 1: you to come and support these entrepreneurs. And so the

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Speaker 1: Village Market took off from April sixteen into what it

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Speaker 1: has to become now, which we've been able to move

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Speaker 1: into other umbrellas. But my first iteration, my passion has

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Speaker 1: been the same that in order for entrepreneurs to thrive,

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Speaker 1: you need the backing of community.

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Speaker 3: Absolutely, and I think a lot of people, you know,

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Speaker 3: they sometimes I think build businesses and silos, sometimes by

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Speaker 3: accident and and to your point, right, like getting the

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Speaker 3: community involved engaged, you know, advocating for it, helping to

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Speaker 3: support it is like critical. I mean I know that

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Speaker 3: from a butter standpoint, right, Like, again, you build something.

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Speaker 3: I've said it many times, like especially in Atlanta, Atlanta

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Speaker 3: will support you if you build something authentically, respectfully, but

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Speaker 3: also in public, you know the community will support you.

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Speaker 3: How is the community coming kind of rallied around which

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Speaker 3: you've built with the village Market as well as the

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Speaker 3: different businesses that it supports.

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Speaker 1: I tell folks, when I moved here, I knew maybe

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Speaker 1: a handful of people. I did not come to Atlanta

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Speaker 1: as an entrepreneur. I came to Atlanta as an educator.

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Speaker 1: So I taught in Cob County for a little bit,

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Speaker 1: and then when I went to the Georgia Department of Education,

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Speaker 1: That's when my entrepreneur bug started to tap me some.

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Speaker 1: And I think it's what happens when you have a

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Speaker 1: purpose that you didn't know that you had. And so

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Speaker 1: when I started to think about the legs of Village Market,

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Speaker 1: luckily I started to attract friends who are entrepreneurs and

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Speaker 1: so that support for me, and this Atlanta support has come.

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Speaker 1: I remember telling folks like, I have this vision of

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Speaker 1: creating this village for black businesses, and the more I

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Speaker 1: told people my vision, the more I began to build

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Speaker 1: my own village. To support me in building it. Atlanta

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Speaker 1: has been so kind to me, Brandon, from the level

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Speaker 1: of mentorship that I've had here, the ecosystem that I've

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Speaker 1: been able to garner, the businesses that's a part of

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Speaker 1: the village. I think Atlanta is a place that what

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Speaker 1: you said, if you build an authenticity, your people will

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Speaker 1: always come. But I don't know if I think that's

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Speaker 1: only a kin to Atlanta. I think if you build

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Speaker 1: something well intended and it has a great deal of passion,

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Speaker 1: your people will find you. And so again, Atlanta has

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Speaker 1: been kind and very gracious to me and all of

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Speaker 1: my many, many ideas that I've been able to push

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Speaker 1: into this city.

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Speaker 3: Yeah, and I think sometimes I think people over index

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Speaker 3: on like the idea of like black businesses, right, Like

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Speaker 3: these are still businesses that are still solving problems. So

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Speaker 3: it's not like they're solving problems only for black people.

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Speaker 3: They're solving problems that they're creating businesses that kind of support.

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Speaker 3: Everybody like, how has the broader community outside of just

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Speaker 3: you know, the black community of Atlanta came in and

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Speaker 3: supported the Village Market.

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Speaker 2: Absolutely we have.

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Speaker 1: When I say the level of diversity from my shoppers,

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Speaker 1: from our partners, to our Advocate Square allies. The reason

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Speaker 1: why Village Market has had such success is because it

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Speaker 1: has been this blanket of care, and that blanket of

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Speaker 1: care has been deeply diverse. And though I center black businesses,

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Speaker 1: my job is to center black businesses because of the

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Speaker 1: disparities that's there. But I know that in the end,

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Speaker 1: the businesses that I support has products, has serviced its

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Speaker 1: merchandise that is in the homes of many people that

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Speaker 1: do not look like them. And I think that is

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Speaker 1: true for all great businesses. And so my job and

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Speaker 1: what it has been for me, is to really position

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Speaker 1: businesses to be able to grow their infrastructure, grow their processes,

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Speaker 1: control for quality so they can be able to reach

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Speaker 1: those diverse customers.

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Speaker 2: And we've had so much success.

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Speaker 1: Have a retail story upon City Market out stopped by

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Speaker 1: yesterday and a man came in from Vancouver, Canada and

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Speaker 1: he said, I heard about this. I had to come

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Speaker 1: get a supporter as a verb sweatshirt. But this is

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Speaker 1: a man that is not black, and he and his

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Speaker 1: wife came and they number one felt at home, but

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Speaker 1: they fell in love with the products. That is the

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Speaker 1: truth of the quality of products that we have at

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Speaker 1: the Village Retail, but also what we've been able to

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Speaker 1: do with all our businesses and all our programs.

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Speaker 3: Yeah, and you know one thing I really appreciate too

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Speaker 3: about the Village Retail and the Village Market all this

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Speaker 3: stuff y'all do is I think sometimes it's like black businesses,

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Speaker 3: we kind of focus purely on, like the service based

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Speaker 3: business side of things. It's it's easy just to stand

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Speaker 3: something up and be like, oh'm a build a website

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Speaker 3: or I'm i'm anna bake something, right, But like actually

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Speaker 3: having businesses and black businesses that are creating products, I

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Speaker 3: think it's really amazing. You know, how do you help

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Speaker 3: support those businesses that actually want to say like because again, look,

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Speaker 3: I get stressed out sometimes. It's like a person because

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Speaker 3: I do a lot of service based work. You know,

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Speaker 3: I do marketing agency, a lot of creative work, and

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Speaker 3: you know, I tell people, man, sometimes I just want

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Speaker 3: to sell something that comes to the small, medium, large

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Speaker 3: you know, just sometimes I just want to sell something,

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Speaker 3: say you know what, that's it on the shelf, Just

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Speaker 3: go grab it and get it. But like, how does

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Speaker 3: the village market and how do you all work to help,

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Speaker 3: you know, get these businesses that actually do want to

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Speaker 3: create physical products and bring those into the store.

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Speaker 2: Yeah, it's really good question.

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Speaker 1: So we have a nonprofit arm our Village United, and

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Speaker 1: so under our Village United, we have a program called

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Speaker 1: it Elevate Mississippi Elevated Cities where we support entrepreneurs in

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Speaker 1: twenty five different states. But it's one hundred percent for

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Speaker 1: businesses that sell products, and so we support these entrepreneurs. Now,

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Speaker 1: when you come into OVU, you come into Village retail,

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Speaker 1: you should have a tangible product. Our job is to

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Speaker 1: just help you be able to enhance it and grow

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Speaker 1: it and be prepared to scale it. And so we

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Speaker 1: work with entrepreneurs as beyond ideation stage and we work

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Speaker 1: with them to pare them with marketing specialists, product specialists.

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Speaker 1: We also have a partnership with Target in place where

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Speaker 1: Target comes and lead our retail readiness classes. But our

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Speaker 1: success for me at the end when someone is getting

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Speaker 1: ready to graduate or fly from the village is that

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Speaker 1: they can either stand up their own brick and mortar location,

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Speaker 1: they have a e commerce company that is lucrative, or

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Speaker 1: they've been able to scale to big box retail. I

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Speaker 1: tell folks, when you come to the Village retail, it's

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Speaker 1: not the goal that if you shop from us four

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Speaker 1: years ago that we have the exact same products in there.

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Speaker 1: A company is meant to outgrow the village so we

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Speaker 1: can have space for the next company. But through our

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Speaker 1: programs at our Village name It, we work with entrepreneurs

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Speaker 1: every single day across the country and from local to

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Speaker 1: government contracts to big box retail, we have services that

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Speaker 1: are multi problem to be able to support entrepreneurs.

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Speaker 3: Yeah, that's great, And like you and I've been there

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Speaker 3: many times again, I've seen the space, you know, shout

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Speaker 3: out the Hairbella and some of the you know, some

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Speaker 3: of the og brands that are probably in there. But like,

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Speaker 3: what are some other success stories of other businesses that

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Speaker 3: have kind of come through there? But also to your point,

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Speaker 3: and I love what you just said, not just graduate

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Speaker 3: but they fly, Yes, they fly. So what are some

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Speaker 3: other businesses that have come through there and kind of

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Speaker 3: flown out into the next phase of their business, you know.

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Speaker 1: A business that I'm am so proud of. He hasn't

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Speaker 1: flown out of the village yet, but I'm so proud

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Speaker 1: of Chris Davis savar Fair. Oh yeah, I remember Chris

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Speaker 1: Classic as people now, Yeah, Chris, Chris. I have to

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Speaker 1: give him a massive shout out because I met Chris,

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Speaker 1: I believe in either twenty eighteen or twenty nineteen when

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Speaker 1: he did a pop up for Village Market and seeing

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Speaker 1: Chris then, he had such intentionality around his products and

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Speaker 1: even how his booth was set up at Village Market

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Speaker 1: to when it was time for him to be in

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Speaker 1: Village Retail. Chris wants his packaging, his products, all of it.

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Speaker 1: He wants it all to be the best. He really

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Speaker 1: believe in the customer experience. And so to see Chris

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Speaker 1: being one of our top sellers at the Village Retail

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Speaker 1: and to see his own personal company doing so well,

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Speaker 1: I think he's been one of our greatest success stories

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Speaker 1: because he's also in the industry of fragrance and sense

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Speaker 1: and you don't often see us in those spaces. So

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Speaker 1: I've been deeply, deeply proud of Chris's success. Again, he

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Speaker 1: hasn't flown from the village. But Chris has been able

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Speaker 1: to get in other retail stores and he is doing

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Speaker 1: really great numbers. And he is successful because the level

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Speaker 1: of intentionality he puts into his business. He is not

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Speaker 1: comfortable with being second. He's not comfortable being third. Chris

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Speaker 1: wants to be the best in his industry, and to me,

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Speaker 1: he is. But we have several entrepreneurs that I think

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Speaker 1: has done well, but in this conversation, Chris is the

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Speaker 1: one that is like resting on my heart because I've

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Speaker 1: seen him grow from when he did the pop ups

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Speaker 1: with us to see where he is now. It is

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Speaker 1: absolutely inspirational.

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Speaker 3: Yeah, I've seen him around, actually bumpeding him at the

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Speaker 3: grocery store a couple of weeks ago and I was

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Speaker 3: talking about some stuff. And it's always amazing seeing him.

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Speaker 3: I see him on social media all the time, like

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Speaker 3: he really cares about the product that he's building, right,

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Speaker 3: Like I see him getting the stuff together and making

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Speaker 3: sure everything's, you know, really right and the presentation is right.

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Speaker 3: And I think that's the other part that's important too,

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Speaker 3: is a lot of times people think about, oh, you know,

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Speaker 3: they're going to cut corners or they're going to do something,

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Speaker 3: and like that level of intentionality that he's putting into

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Speaker 3: every single thing he's done is kind of what relates

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Speaker 3: to the success that he's probably having. Right, Yes, that

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Speaker 3: is what you said. Chris cares about every single detail.

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Speaker 3: And Chris will go slow if it requires him to

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Speaker 3: go slow, and he would not be rushed because he

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Speaker 3: understands in his rushing he lose part of the element

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Speaker 3: that makes his company what it is. And I think

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Speaker 3: so many entrepreneurs can learn from the level of due

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Speaker 3: diligence that he does before something reaches our shelves and

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Speaker 3: before it lands on your body or in your home.

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Speaker 3: Chris has done so much work too, from the point

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Speaker 3: of when a customer is actually purchasing it really purchasing

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Speaker 3: not just his product, but you're pursoning a piece of

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Speaker 3: his heart. Yeah, And I think we have so many

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Speaker 3: success stories like that when it comes to entrepreneurs that

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Speaker 3: it's not just something a quickside hustle. This is a

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Speaker 3: part of a greater purpose for them in their lives.

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Speaker 3: And so working with Chris, you know, working with Akita,

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Speaker 3: this love ground candle, whether or not worn the goat

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Speaker 3: by King's James and many many others to see the

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Speaker 3: level of care and focus that they have Windy City

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Speaker 3: since and to hear their stories. It's just I feel

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Speaker 3: privileged every day that I've met so many entrepreneurs that

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Speaker 3: let us have a glimpse inside of their excellence and

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Speaker 3: that we get to be conduits and vessels for them

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Speaker 3: reaching even greater markets. Yeah. Why was it important to

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Speaker 3: kind of evolve the idea of the village market from

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Speaker 3: kind of that marketplace to an actual retail location.

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Speaker 1: Yeah, and when I started, that was not the visions.

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Speaker 1: So let me tell you, I had no aspiration or

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Speaker 1: open a retail store. That was not on the business plan.

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Speaker 1: But the more that I started to understand a path

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Speaker 1: to success, entrepreneurs need daily access to customers, and so

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Speaker 1: while we were able to do big numbers doing quarterly marketplaces,

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Speaker 1: it is a level of refining to be able to

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Speaker 1: open a retail store that's opened seven days a week.

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Speaker 1: We are customers coming from all over the world. You

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Speaker 1: learn so much about customer needs and what they want

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Speaker 1: for me. The retail store is just an extension of

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Speaker 1: I told you I used to be were forever an educator,

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Speaker 1: but this retail store is just another classroom For me,

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Speaker 1: I've been able and to be able to support these

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Speaker 1: entrepreneurs with understanding their customer, understanding scale and volume, which

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Speaker 1: I think can be a learning curve if you've only

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Speaker 1: done pop ups and marketplaces. Typically, if you only shows,

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Speaker 1: your goal is to sell out. In retail, the goal

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Speaker 1: is not to sell out.

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Speaker 2: The goal is to.

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Speaker 1: Making sure that you have inventory to constantly meet a

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Speaker 1: customer seven days a week. So the retail store has

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Speaker 1: probably been one of the hardest things I've done Brandon

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Speaker 1: and entrepreneurship. Thankfully, I have such an incredible team Yolanda,

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Speaker 1: our operations manager. She is the glue with ensuring that

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Speaker 1: the retail store operates in efficiency and excellence every day.

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Speaker 1: But I wanted to be able to test the theory

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Speaker 1: that what happens if you go beyond a marketplace, what

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Speaker 1: happens if you go beyond a quarterly or a pop up,

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Speaker 1: and position entrepreneurs for a pathway to have customers every day.

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Speaker 1: Do we have a greater case U study to say,

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Speaker 1: here are five entrepreneurs that's been able to sustain year

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Speaker 1: over year, they've seen growth in their sales target. I

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Speaker 1: have five for you that's ready. So for us it's

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Speaker 1: just a case study and being able to prove our

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Speaker 1: theory that if you give entrepreneurs to resources, to technical assistance,

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Speaker 1: and you position them for success, these entrepreneurs will be successful.

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Speaker 3: Yeah. And one of the things you also talk about

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Speaker 3: a lot is this whole idea of like, you know,

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Speaker 3: collective wealth building and you know, helping entrepreneurs move from

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Speaker 3: individualism the more collectivism. Like why is that mindset shift

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Speaker 3: for entrepreneurs so important in your opinion?

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Speaker 1: Yeah, it's deeply personal for me. I think one of

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Speaker 1: the things that is eroding in our community is that

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Speaker 1: we've started to believe in the belief of individualism that

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Speaker 1: it's me versus me and as long as I'm good.

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Speaker 1: But I believe as a people, we were never wired

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Speaker 1: that way.

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Speaker 3: Yeah.

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Speaker 1: I think that we're in a system where we're simply

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Speaker 1: trying to survive, and survival has come to the survival

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Speaker 1: of the fittest that means one person, and I think

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Speaker 1: it's a survival of the collective. And I think that

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Speaker 1: we have to divorce these these mindsets that as long

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Speaker 1: as doctor KEI good, that's the only thing that matters.

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Speaker 1: If we want opper mobility in our community, your success

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Speaker 1: Brandon is just as important as my success. The way

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Speaker 1: that I want to see butter continue to thrive. I

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Speaker 1: know if you thrive, then all the people that's attached

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Speaker 1: to you with thrive as well. If the village thrives,

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Speaker 1: all the people that's attached to me will thrive as well.

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Speaker 1: But we need to thrive together, and so I want us,

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Speaker 1: particularly in our community, to have deeper relationships with each other.

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Speaker 1: I want us to figure out how to sit at

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Speaker 1: the table even if we have disagreements, because we may

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Speaker 1: think differently and operate differently. I want us to know

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Speaker 1: that those differences are a catalyst to something greater. Being

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Speaker 1: in a village does not meaning group thought. Being in

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Speaker 1: the village means that you have people with individual talents

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Speaker 1: and gifts who have an aligned on their mission. So

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Speaker 1: I'm telling every entrepreneur that listens to this conversation or

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Speaker 1: all the conversations to come, if you want to be

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Speaker 1: your most successful self, you have to be tethered with

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Speaker 1: people of like minds. We must build community if we

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Speaker 1: want to close the generational wealth gap that is even

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Speaker 1: more pervasive than what our parents and great parents experience,

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Speaker 1: it is going to require us to do a rewiring

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Speaker 1: and we have to be tethered to each other in

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Speaker 1: a way that it is also impenetrable. So then it

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Speaker 1: doesn't matter who is in a white house. Those things

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Speaker 1: don't matter if we are strong and we are focused.

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Speaker 1: But we have to our generation brand and have to

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Speaker 1: have a discipline to be focused and be committed to

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Speaker 1: work together because I do think that we get distracted

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Speaker 1: by noise. I think we get distracted by social media

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Speaker 1: reels and that distraction of it looks like a person

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Speaker 1: is doing so well and I'm not doing as well.

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Speaker 1: Another thing that arolls our community is jealousy. If you

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Speaker 1: didn't have the real of having to constantly compare yourself

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Speaker 1: or the same people constantly being chosen, I think it

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Speaker 1: will help our psyche in our mindset. So in order

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Speaker 1: for us to create this collective, we have to nurture

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Speaker 1: our minds. We have to take back our control of

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Speaker 1: our consciousness. If we can get back to a conscious

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Speaker 1: state that we are truly one body that is here

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Speaker 1: to do with maclate things, I believe that we can

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Speaker 1: win this fight.

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Speaker 3: I want to double tackle something you just said because

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Speaker 3: as an entrepreneur myself, I think it's really important to

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Speaker 3: you know, you're doing all these things. You're kind of

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Speaker 3: building this stuff out. You're a resource and a leader

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Speaker 3: and a beacon for a lot of people. And again,

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Speaker 3: I feel a lot of the same similarities and the

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Speaker 3: stuff that I do with Buttter. But let's be honest,

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Speaker 3: this stuff gets heavy sometimes, you know, especially when you

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Speaker 3: do have so many people that are connected to you.

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Speaker 3: You do have so many people that you feel like

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Speaker 3: depend on you showing up every day as your best self, Like,

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Speaker 3: how do you manage mental health with yourself along with

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Speaker 3: you know, building these things so that you can be

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Speaker 3: your best self for the village and the community that

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Speaker 3: you're working with.

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Speaker 1: I'm happy that more of us are having conversations that

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Speaker 1: as much of entrepreneurship is a gift, we've also experienced

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Speaker 1: where it felt like a burden.

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Speaker 3: Absolutely.

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Speaker 1: And the reason why I can sit here today and

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Speaker 1: be fully present and grounded with you, Brandon's because I

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Speaker 1: work so much on my enermy and I go.

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Speaker 2: To therapy every week.

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Speaker 3: Shout me too.

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Speaker 1: Every Monday, I'm signed up, ready to go. I'm on early.

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Speaker 1: It's from on the meeting. I'm super early for I

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Speaker 1: block out my morning to make sure that I can

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Speaker 1: be fully present. But beyond me being a champion of therapy,

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Speaker 1: I also spend so much time in nature. I go

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Speaker 1: where I believe that I can feel God. The loudest

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Speaker 1: I talk to myself, I big myself up. I'm also

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Speaker 1: reflective of areas that I can prove, but I'm not

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Speaker 1: reflective in a way that it's harmful to my being either.

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Speaker 1: Because I believe that we can be our own self

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Speaker 1: critics in a way that the daggers we're throwing and

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Speaker 1: we're stabbing ourselves. I've been there, and that means being

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Speaker 1: too hard on myself about things, not giving myself enough grace.

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Speaker 1: I practice a couple years ago, a year of grace,

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Speaker 1: and that year grace freed me in ways of being

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Speaker 1: a perfectionist, the ways that I wanted to please everybody.

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Speaker 1: If I didn't do this work, there's no way I

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Speaker 1: can earnestly sit before you today and tell you that

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Speaker 1: a collective for our people as possible. The reason why

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Speaker 1: I believe this so much is because I freed my mind.

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Speaker 1: So I want entrepreneurs to know that we are not

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Speaker 1: saying that even when you free your mind, that you

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Speaker 1: won't have rough days. You will when you get off

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Speaker 1: your bootle mountain. World is there and it is very hard.

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Speaker 1: But I think the way that we take care of

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Speaker 1: ourselves safeguard us with how we respond to the heart,

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Speaker 1: because it can be self inducing and self intoxicating in

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Speaker 1: a way that if we haven't positioned ourselves to be

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Speaker 1: able to filter out the negative, filter out the toxicity,

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Speaker 1: then it takes over our body and it interrupts our

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Speaker 1: ability to do our work at our finance. But entrepreneurs

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Speaker 1: is very important branding. As much as we want to

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Speaker 1: build scalable, generational businesses, we also are meant to have

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Speaker 1: and live so well that we can actually enjoy it.

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Speaker 1: So from the village retail, to village market to our

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Speaker 1: Village United, the roots of all those organizations is that

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Speaker 1: I prioritize well being for entrepreneurs to be in our programs.

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Speaker 1: That means you sign up for a holistic program. Every entrepreneur.

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Speaker 1: We have what we call the will, So every Friday

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Speaker 1: or every Monday we have well for entrepreneurs. We have

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Speaker 1: therapists who come on, we have life coaches that come on,

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Speaker 1: we have breathwork specialists, all of these and this is

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Speaker 1: a part of all our programs. So to While we'll

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Speaker 1: pair you with a Tracy Picket to help you with

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Speaker 1: your marketing, we don't want you to only have worked

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Speaker 1: with Tracy that week. We want you to also have

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Speaker 1: gone to see doctor Joyd that week. Because for us

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Speaker 1: to have this community, this village, in this level of

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Speaker 1: viability to do things differently, we have to deconstruct what

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Speaker 1: really took us apart, and that's our ability to take

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Speaker 1: care of ourselves. So I am a big advocate of

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Speaker 1: there's nothing I want more in life is to live

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Speaker 1: this life within my highest vibration. If I never made

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Speaker 1: money again, but I can live in my highest vibration,

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Speaker 1: I would choose that. But I know, Brandon, that we

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Speaker 1: can live in our highest vibration and have lucrative lives

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Speaker 1: that flows to the next generation and to the next generation.

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Speaker 3: Yeah again, I've you know, it's funny. In a past life,

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Speaker 3: I had a retail location for a business that I

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Speaker 3: was running, and I'm actually grew it in I think

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Speaker 3: three different locations actually at one time, and you know

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Speaker 3: it was it was stressful, you know, and I tell

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Speaker 3: people all the time. I remember there was a moment where,

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Speaker 3: like you know, payroll was coming up one week and

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Speaker 3: I didn't have it until you straight up. I was like, yeah,

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Speaker 3: payrolls on Friday, and I ain't got it. And you know,

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Speaker 3: I remember I drove my car to this, uh, one

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Speaker 3: of those places where you take out a title loan,

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Speaker 3: and I sat in that parking lot and I sat

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00:22:30,520 --> 00:22:32,199
Speaker 3: there and I said, should I go in here? And

437
00:22:32,280 --> 00:22:34,399
Speaker 3: you know, just to make payroll. You know, I'm not

438
00:22:34,440 --> 00:22:36,879
Speaker 3: gonna make any money, but that's how committed I was

439
00:22:36,920 --> 00:22:38,359
Speaker 3: actually making sure that I could take care of my

440
00:22:38,400 --> 00:22:41,000
Speaker 3: team and it. And you know, I remember many nights

441
00:22:41,200 --> 00:22:42,840
Speaker 3: laying in my bed looking at the ceiling and be like,

442
00:22:42,880 --> 00:22:44,360
Speaker 3: I don't know how on the hill we're gonna make

443
00:22:44,359 --> 00:22:47,280
Speaker 3: this thing work. And I remember I ended up driving off.

444
00:22:47,280 --> 00:22:49,679
Speaker 3: I didn't go in that store that day, and you know,

445
00:22:49,720 --> 00:22:51,879
Speaker 3: I went back to the office and you know, some

446
00:22:52,000 --> 00:22:54,199
Speaker 3: business came in and things were able to work out.

447
00:22:54,240 --> 00:22:57,280
Speaker 3: And it's always funny how sometimes when things seemed the

448
00:22:57,320 --> 00:22:59,640
Speaker 3: darkest and you're like, I don't know exactly how this

449
00:22:59,640 --> 00:23:01,679
Speaker 3: gonna work out, you know, but I'm just gonna have

450
00:23:01,720 --> 00:23:03,280
Speaker 3: some faith and I'm gonna kind of keep moving in

451
00:23:03,320 --> 00:23:05,760
Speaker 3: the right direction. Like things tend to kind of work out.

452
00:23:05,880 --> 00:23:08,040
Speaker 3: But no I mean, it's that balance and again, if

453
00:23:08,080 --> 00:23:10,159
Speaker 3: you don't take care of yourself like we you know,

454
00:23:10,160 --> 00:23:13,000
Speaker 3: we fetishize and we you know, put entrepreneurship on such

455
00:23:13,000 --> 00:23:14,560
Speaker 3: a pedestal. And I mean, I think it's a very

456
00:23:14,600 --> 00:23:17,119
Speaker 3: important thing, but nobody kind of talks about that other

457
00:23:17,160 --> 00:23:20,200
Speaker 3: angle of what it does to you, you know internally.

458
00:23:20,640 --> 00:23:22,480
Speaker 3: I know for me again, like I remember, there was

459
00:23:22,480 --> 00:23:24,640
Speaker 3: there was a timing my hair would start falling out.

460
00:23:24,840 --> 00:23:27,879
Speaker 3: I would literally get patches of alopecia, you know, you

461
00:23:27,960 --> 00:23:30,800
Speaker 3: know what I mean, because I was so stressed about

462
00:23:30,840 --> 00:23:34,040
Speaker 3: things and I didn't understand how to release them. I

463
00:23:34,080 --> 00:23:36,159
Speaker 3: wasn't in therapy, I wasn't talking to anybody. I was

464
00:23:36,240 --> 00:23:38,520
Speaker 3: kind of holding it all in. And so that's a

465
00:23:38,520 --> 00:23:39,840
Speaker 3: big part that I've had to do over the kind

466
00:23:39,840 --> 00:23:41,320
Speaker 3: of over the years too. Right, It's like you say,

467
00:23:41,400 --> 00:23:43,440
Speaker 3: do that inner work on yourself and kind of figure

468
00:23:43,440 --> 00:23:46,200
Speaker 3: that stuff out. And those are some of the challenges

469
00:23:46,240 --> 00:23:48,280
Speaker 3: that I've learned that running business that they don't talk about.

470
00:23:48,720 --> 00:23:51,400
Speaker 3: What are some other kind of unforeseen challenges that you've

471
00:23:51,480 --> 00:23:54,320
Speaker 3: run into as you've been like growing this whole business

472
00:23:54,320 --> 00:23:54,760
Speaker 3: and brand.

473
00:23:55,280 --> 00:23:57,399
Speaker 1: I think one of the challenges you said something I

474
00:23:57,440 --> 00:23:59,520
Speaker 1: want to respond to, and then I answered that question.

475
00:24:00,119 --> 00:24:02,600
Speaker 1: I think the inner work allows us to have armor.

476
00:24:04,000 --> 00:24:07,240
Speaker 1: Without the inner work, we don't have armor. That means

477
00:24:07,280 --> 00:24:12,400
Speaker 1: everything penetrates us, every stressful day, every setback, every negative

478
00:24:12,400 --> 00:24:15,960
Speaker 1: review that we get, every team member that resigns, it

479
00:24:16,000 --> 00:24:19,359
Speaker 1: would just take you out the inner work. It allows

480
00:24:19,400 --> 00:24:21,440
Speaker 1: you to have an armor on that. It doesn't mean

481
00:24:21,440 --> 00:24:24,480
Speaker 1: that those things don't matter. They just don't floor you

482
00:24:24,720 --> 00:24:28,840
Speaker 1: any longer. For entrepreneurs and that we have to have

483
00:24:29,800 --> 00:24:35,480
Speaker 1: more honest conversations that in order to actualize something for yourself,

484
00:24:36,480 --> 00:24:42,160
Speaker 1: the things that you sacrifice for success, relationships, your own

485
00:24:42,200 --> 00:24:47,280
Speaker 1: well being, your own finances, sometimes we have to start

486
00:24:47,320 --> 00:24:52,480
Speaker 1: telling the full story. And it's not to really prepare

487
00:24:52,480 --> 00:24:58,639
Speaker 1: people for doomsday. In our transparency, we liberate other people.

488
00:25:00,080 --> 00:25:01,720
Speaker 1: I want us to get to a place where we're

489
00:25:01,760 --> 00:25:05,600
Speaker 1: not embarrassed to talk about the dark moments of not

490
00:25:05,720 --> 00:25:08,560
Speaker 1: knowing if I'm really going to be able to make payroll,

491
00:25:09,200 --> 00:25:13,320
Speaker 1: the dark moments that everybody else is being taken care

492
00:25:13,400 --> 00:25:17,639
Speaker 1: of except for me. If we can get to that place,

493
00:25:18,480 --> 00:25:21,280
Speaker 1: I think we want to see a level of authenticity

494
00:25:21,400 --> 00:25:23,919
Speaker 1: that so many people will be freed and we'd be

495
00:25:23,960 --> 00:25:27,520
Speaker 1: able to level set and have expectations and safeguard towards

496
00:25:27,880 --> 00:25:31,879
Speaker 1: some things. But to your question, other things that I

497
00:25:31,880 --> 00:25:35,159
Speaker 1: don't know if people are really prepared for, especially if

498
00:25:35,160 --> 00:25:37,800
Speaker 1: you become an entrepreneur where you have a lot of

499
00:25:37,840 --> 00:25:44,040
Speaker 1: social capital, when if people think you to plug for anything,

500
00:25:45,119 --> 00:25:48,200
Speaker 1: they think the well just constantly flows and every time

501
00:25:48,280 --> 00:25:51,280
Speaker 1: you every time they ask you for something, for a meeting,

502
00:25:51,560 --> 00:25:54,960
Speaker 1: for a connection, a ticket to something, as if you

503
00:25:55,000 --> 00:25:56,080
Speaker 1: have tickets to everything.

504
00:25:58,480 --> 00:26:01,840
Speaker 2: The level of people saying they want to.

505
00:26:03,320 --> 00:26:06,040
Speaker 1: Work with you only so they can have adjacency to

506
00:26:06,080 --> 00:26:08,960
Speaker 1: you and access to a life that they believe that

507
00:26:09,080 --> 00:26:13,600
Speaker 1: you have. All of that can be extremely heartbreaking as well,

508
00:26:13,760 --> 00:26:18,760
Speaker 1: because you're trying to figure out who's genuine anymore, who's

509
00:26:18,800 --> 00:26:22,800
Speaker 1: around me, and who wants to support me truly for

510
00:26:22,920 --> 00:26:26,639
Speaker 1: the village rather than I just want to be connected

511
00:26:26,920 --> 00:26:29,879
Speaker 1: for myself. I don't know if we tell the truth

512
00:26:30,119 --> 00:26:34,960
Speaker 1: about how it feels some days that so many people

513
00:26:35,000 --> 00:26:39,440
Speaker 1: aren't hanging on you. There's also if you have social capital,

514
00:26:39,920 --> 00:26:42,000
Speaker 1: it's not enough. There's not a lot of room to

515
00:26:42,040 --> 00:26:46,960
Speaker 1: be human. If you have a rough day with your team,

516
00:26:47,040 --> 00:26:53,560
Speaker 1: Brandon and you are branding, you are mister butter the

517
00:26:53,600 --> 00:26:57,440
Speaker 1: way that the criticism can be, Oh, he's nothing the

518
00:26:57,480 --> 00:26:58,720
Speaker 1: way that people think he is.

519
00:27:00,000 --> 00:27:02,359
Speaker 2: It's the community. It's like I had a human moment

520
00:27:02,359 --> 00:27:02,639
Speaker 2: with you.

521
00:27:03,320 --> 00:27:06,000
Speaker 1: I'm not going to I'm not going to be this

522
00:27:06,080 --> 00:27:10,040
Speaker 1: person every single day that I can be the perfect

523
00:27:10,080 --> 00:27:12,840
Speaker 1: image for you. I got to have the image of

524
00:27:12,840 --> 00:27:16,120
Speaker 1: a full spectrum human and that even if I make

525
00:27:16,200 --> 00:27:19,800
Speaker 1: hard decisions, a tough decisions, it's not an attack on you.

526
00:27:19,920 --> 00:27:22,600
Speaker 1: It's for the betterment of the organization. And I don't

527
00:27:22,640 --> 00:27:25,639
Speaker 1: know if we have an opportunity. I don't know if

528
00:27:25,640 --> 00:27:28,479
Speaker 1: there is any training for that. I don't know if

529
00:27:28,520 --> 00:27:30,919
Speaker 1: it's any training for social capital in a way that

530
00:27:31,000 --> 00:27:36,240
Speaker 1: people really the unrealistic expectations that people put on us

531
00:27:37,119 --> 00:27:37,600
Speaker 1: it is.

532
00:27:38,040 --> 00:27:39,520
Speaker 2: It can be extremely trying.

533
00:27:40,480 --> 00:27:43,639
Speaker 1: In the way that I've circumvented myself from that, I

534
00:27:43,680 --> 00:27:46,880
Speaker 1: am very insulated. I don't have to be at everything.

535
00:27:47,640 --> 00:27:49,960
Speaker 1: When I come to stuff, people very surprised I'm there.

536
00:27:50,960 --> 00:27:52,920
Speaker 1: That has helped me a lot. It has helped me

537
00:27:52,960 --> 00:27:56,440
Speaker 1: a lot to really just insulate myself. It also has

538
00:27:56,440 --> 00:28:00,960
Speaker 1: helped me a lot. Doctor Krystal Jones said that a

539
00:28:01,080 --> 00:28:03,520
Speaker 1: know with the period at the end is a full sentence.

540
00:28:04,440 --> 00:28:07,200
Speaker 1: When I heard that, I was like no at the

541
00:28:07,280 --> 00:28:09,399
Speaker 1: end of the sentence, and she said with no explanation

542
00:28:10,200 --> 00:28:13,280
Speaker 1: that we have to start practicing our nose.

543
00:28:14,280 --> 00:28:15,399
Speaker 2: That helped me as well.

544
00:28:16,000 --> 00:28:18,720
Speaker 1: But if you're a former person who just wanted to

545
00:28:18,720 --> 00:28:20,600
Speaker 1: please people the way that I did, and I had

546
00:28:20,600 --> 00:28:24,199
Speaker 1: to eat, like really held my inner child, that is

547
00:28:24,200 --> 00:28:27,680
Speaker 1: hard to have a no period without wanting to follow

548
00:28:27,680 --> 00:28:27,959
Speaker 1: it up.

549
00:28:28,040 --> 00:28:29,080
Speaker 2: I know there was a strong no.

550
00:28:29,960 --> 00:28:36,280
Speaker 1: Oh sorry, we have to know that whatever decisions, and

551
00:28:36,320 --> 00:28:40,840
Speaker 1: I think for us as leaders, I authenticate all my

552
00:28:40,960 --> 00:28:44,760
Speaker 1: yeses and all my nose. I do deep reflection of

553
00:28:44,840 --> 00:28:47,520
Speaker 1: what's making me say yes. What's making me say no

554
00:28:48,960 --> 00:28:51,080
Speaker 1: is the yes a part of my vision. Is the

555
00:28:51,160 --> 00:28:54,400
Speaker 1: no against my vision, or it's the no it's just

556
00:28:54,440 --> 00:28:58,280
Speaker 1: not the right time. However I respond to those things

557
00:28:58,400 --> 00:29:02,160
Speaker 1: is how I respond, and it's really authenticating every guest.

558
00:29:02,320 --> 00:29:02,760
Speaker 2: Every now.

559
00:29:03,000 --> 00:29:07,080
Speaker 1: I do what you call soul work on how it

560
00:29:07,120 --> 00:29:10,360
Speaker 1: decides to do things, and that has freed me up

561
00:29:10,400 --> 00:29:10,760
Speaker 1: a lot.

562
00:29:22,560 --> 00:29:25,560
Speaker 3: I love this conversation. I mean just the idea of

563
00:29:25,600 --> 00:29:27,480
Speaker 3: like I've thought about it, but I love the way

564
00:29:27,480 --> 00:29:29,120
Speaker 3: that you put it because especially yeah, when it comes

565
00:29:29,120 --> 00:29:32,240
Speaker 3: from a social capital standpoint, right, like everybody talks about,

566
00:29:32,360 --> 00:29:34,440
Speaker 3: you know, building in public and doing these things and

567
00:29:34,480 --> 00:29:36,680
Speaker 3: social media and all this stuff, and yeah, people start

568
00:29:36,720 --> 00:29:39,400
Speaker 3: to build a vision of you kind of in their mind,

569
00:29:39,480 --> 00:29:42,720
Speaker 3: and you know, yeah, it's funny. Man. Like I every

570
00:29:42,760 --> 00:29:45,440
Speaker 3: day I put my phone. I have a schedule on

571
00:29:45,480 --> 00:29:47,600
Speaker 3: my phone to where it's on do not disturb until

572
00:29:47,600 --> 00:29:50,560
Speaker 3: ten am. Because there are mornings when I wake up

573
00:29:51,120 --> 00:29:54,280
Speaker 3: with questions and asks and I always joke and say,

574
00:29:54,320 --> 00:29:57,280
Speaker 3: so you just couldn't wait until noon, Like you had

575
00:29:57,280 --> 00:29:59,400
Speaker 3: to send me a question at seven am, tell me

576
00:29:59,440 --> 00:30:01,440
Speaker 3: you needed some or you know, you had to come

577
00:30:01,480 --> 00:30:02,800
Speaker 3: in with your hand out. And I always kind of

578
00:30:02,800 --> 00:30:05,560
Speaker 3: tell people too, like I look at the questions and

579
00:30:05,600 --> 00:30:07,640
Speaker 3: the ask and when I do, I always scroll up

580
00:30:08,160 --> 00:30:09,840
Speaker 3: and I count. I said, how many times does this

581
00:30:09,880 --> 00:30:12,040
Speaker 3: person hit me up randomly and ask me for something?

582
00:30:12,520 --> 00:30:12,600
Speaker 1: In?

583
00:30:12,680 --> 00:30:14,680
Speaker 3: How many? Because I don't really ask people for much,

584
00:30:15,200 --> 00:30:16,920
Speaker 3: you know, sometimes I feel like I can't ask people

585
00:30:16,960 --> 00:30:18,320
Speaker 3: for a lot of things, right, But like, I don't

586
00:30:18,320 --> 00:30:20,320
Speaker 3: really ask people for much. But I've started to notice

587
00:30:20,320 --> 00:30:21,880
Speaker 3: that too, and I think, again, that's something that people

588
00:30:21,920 --> 00:30:24,360
Speaker 3: don't really realize, right, And you know, it's something that

589
00:30:24,400 --> 00:30:26,160
Speaker 3: I've kind of had to deal with. It's like, because

590
00:30:26,160 --> 00:30:29,520
Speaker 3: when you're building something, especially in the beginning that requires it,

591
00:30:29,200 --> 00:30:30,959
Speaker 3: you got to dive in. You got to dive in,

592
00:30:31,080 --> 00:30:32,600
Speaker 3: you know, headfirst, so you got to get into it.

593
00:30:32,640 --> 00:30:34,600
Speaker 3: But at a certain point you got to start pulling

594
00:30:34,640 --> 00:30:36,800
Speaker 3: yourself out. You got to kind of start creating layers.

595
00:30:36,800 --> 00:30:39,000
Speaker 3: You got to start telling people know or I can't

596
00:30:39,040 --> 00:30:40,760
Speaker 3: show up. One of the things always funny to me

597
00:30:40,840 --> 00:30:43,160
Speaker 3: is people always hit me up and say, you know, Brandon,

598
00:30:43,200 --> 00:30:44,760
Speaker 3: can we get coffee? And I'm like, look, y'all, I

599
00:30:44,800 --> 00:30:46,560
Speaker 3: love you, but I don't need no more free coffee.

600
00:30:47,000 --> 00:30:49,320
Speaker 3: I don't need no free lunches, you know, if you

601
00:30:49,360 --> 00:30:51,719
Speaker 3: want to meet, Like, look, I could do a fifteen

602
00:30:51,760 --> 00:30:53,840
Speaker 3: minute call here or like a thirty minute call there.

603
00:30:53,840 --> 00:30:56,200
Speaker 3: But like even just the idea that I have to

604
00:30:56,200 --> 00:30:58,360
Speaker 3: get up and leave my house and go drive and

605
00:30:58,400 --> 00:31:00,600
Speaker 3: meet somebody just for them to wait for the right

606
00:31:00,640 --> 00:31:03,360
Speaker 3: moment to ask be for something, and then I got

607
00:31:03,400 --> 00:31:05,240
Speaker 3: to determine whether or not. It was a very stressful

608
00:31:05,240 --> 00:31:07,080
Speaker 3: time for me. And so one of the things I

609
00:31:07,160 --> 00:31:09,840
Speaker 3: even tell my team now, which is really interesting, Like

610
00:31:10,000 --> 00:31:12,200
Speaker 3: I tell any team that I work with when it

611
00:31:12,240 --> 00:31:14,360
Speaker 3: comes to me, the only thing I ask is that

612
00:31:14,400 --> 00:31:18,640
Speaker 3: you assume good intentions, Because if you assume good intentions,

613
00:31:18,760 --> 00:31:21,520
Speaker 3: then if I say no, what a period at the end,

614
00:31:21,520 --> 00:31:23,960
Speaker 3: because that's a sentence, then you got to understand there's

615
00:31:23,960 --> 00:31:25,720
Speaker 3: a reason behind that. And I think it's even more

616
00:31:25,760 --> 00:31:28,160
Speaker 3: important in this world we live in where everything's remote,

617
00:31:28,320 --> 00:31:31,640
Speaker 3: everything's virtual, everything's on text. It's hard to retone in

618
00:31:31,680 --> 00:31:33,160
Speaker 3: some of those kind of things, right, and so you

619
00:31:33,160 --> 00:31:34,560
Speaker 3: have to kind of balance it out. So you know,

620
00:31:34,600 --> 00:31:36,800
Speaker 3: I just love the fact that we're talking about this

621
00:31:36,840 --> 00:31:39,680
Speaker 3: because I think, again, people don't really understand on the

622
00:31:39,680 --> 00:31:41,600
Speaker 3: flip side, the burden of it, and I can only

623
00:31:41,680 --> 00:31:44,320
Speaker 3: imagine what it's like for those people that just have

624
00:31:44,440 --> 00:31:46,560
Speaker 3: humongous amounts of social life. We're just talking about you know,

625
00:31:46,560 --> 00:31:49,120
Speaker 3: Atlanta in like the southeast right now, but you know,

626
00:31:49,160 --> 00:31:51,440
Speaker 3: imagine these people that again just have like the burdens

627
00:31:51,480 --> 00:31:54,280
Speaker 3: of you know, I always say, like, I'm not doing

628
00:31:54,360 --> 00:31:57,040
Speaker 3: rocket surgery here, I'm not saving the world here. You know,

629
00:31:57,040 --> 00:31:59,400
Speaker 3: we're making content, we're having a good time, we're doing stuff,

630
00:31:59,400 --> 00:32:01,760
Speaker 3: but you know, this stuff can get really serious, and again,

631
00:32:01,760 --> 00:32:03,480
Speaker 3: like it's really important, I think to your point to

632
00:32:04,200 --> 00:32:07,200
Speaker 3: kind of figure out for entrepreneurs what level of insulation

633
00:32:07,960 --> 00:32:11,080
Speaker 3: do you need around you, again, not to push people away,

634
00:32:11,120 --> 00:32:13,080
Speaker 3: but just to manage it for yourself because if not,

635
00:32:13,160 --> 00:32:15,920
Speaker 3: it's coming in from all angles, all angles, and they

636
00:32:15,960 --> 00:32:17,480
Speaker 3: can get tough. So now I just love.

637
00:32:17,320 --> 00:32:19,560
Speaker 2: That, And I think the insulation is self care.

638
00:32:19,920 --> 00:32:22,760
Speaker 1: Yeah, I think the reason why you insulate yourself and

639
00:32:22,960 --> 00:32:26,840
Speaker 1: insulating yourself is not hiding yourself. Insulating yourself doesn't mean

640
00:32:26,840 --> 00:32:31,280
Speaker 1: that you're never accessible. Is you're accessible when you are

641
00:32:31,480 --> 00:32:34,760
Speaker 1: most prepared to be accessible. You're accessible when you actually

642
00:32:34,840 --> 00:32:38,280
Speaker 1: have something to give. You're accessible when that fifteen minutes

643
00:32:38,320 --> 00:32:42,600
Speaker 1: you can be fully present. I do know that I've

644
00:32:42,600 --> 00:32:45,560
Speaker 1: been there, and I'm the same with my mornings when

645
00:32:45,600 --> 00:32:47,480
Speaker 1: you open your eyes and you make the mistake of

646
00:32:47,520 --> 00:32:51,960
Speaker 1: looking at your phone first, and the level of ask

647
00:32:52,120 --> 00:32:56,880
Speaker 1: come in. And my empathy is to understand that people

648
00:32:56,880 --> 00:33:01,720
Speaker 1: are asking because they need something, are asking because a

649
00:33:01,760 --> 00:33:04,800
Speaker 1: lot of it is a space of survival. I'm asking

650
00:33:04,840 --> 00:33:07,040
Speaker 1: because I'm trying to get to the sex club. I'm

651
00:33:07,080 --> 00:33:09,480
Speaker 1: trying I'm trying to grow my business. I need to

652
00:33:09,480 --> 00:33:11,400
Speaker 1: meet this meeting. I need to have this meeting because

653
00:33:11,400 --> 00:33:12,840
Speaker 1: I think if I meet this person, this is a

654
00:33:12,880 --> 00:33:15,000
Speaker 1: person that's going to blow me up. I get that,

655
00:33:16,040 --> 00:33:20,440
Speaker 1: But at the same time, I think that our community,

656
00:33:20,880 --> 00:33:24,480
Speaker 1: we have to do a better job of protecting each other.

657
00:33:25,280 --> 00:33:28,640
Speaker 1: That means, could this text have waited till ten thirty?

658
00:33:29,680 --> 00:33:32,400
Speaker 1: Could this text have waited till one thirty? And so

659
00:33:32,440 --> 00:33:34,880
Speaker 1: I think for our listeners the question, if you are

660
00:33:34,880 --> 00:33:36,600
Speaker 1: a person, if you're in the season of your life

661
00:33:36,960 --> 00:33:39,600
Speaker 1: where you have more ask than what then you can

662
00:33:39,600 --> 00:33:41,800
Speaker 1: give out. I want you to know it's okay. We've

663
00:33:41,840 --> 00:33:44,200
Speaker 1: all been in seasons whereas our season of where we

664
00:33:44,240 --> 00:33:47,160
Speaker 1: need people more and this season where we need people less.

665
00:33:47,360 --> 00:33:49,520
Speaker 1: But if this is your season to need people a

666
00:33:49,520 --> 00:33:52,280
Speaker 1: lot more than what you naturally do, I do say

667
00:33:52,320 --> 00:33:56,440
Speaker 1: if you can wait until ten thirty am to send

668
00:33:56,520 --> 00:33:59,600
Speaker 1: the text, because those of us on the receiving end,

669
00:34:00,520 --> 00:34:03,560
Speaker 1: I know for me it gave me a lot of anxiety, absolutely, yeah,

670
00:34:03,600 --> 00:34:07,280
Speaker 1: so much anxiety of trying to field everything and not

671
00:34:07,360 --> 00:34:11,600
Speaker 1: want to disappoint anyone. So also, if it can again,

672
00:34:11,680 --> 00:34:13,400
Speaker 1: if it can wait till after ten thirty in the

673
00:34:13,400 --> 00:34:16,439
Speaker 1: morning to send a text to ask the question, if

674
00:34:16,440 --> 00:34:19,640
Speaker 1: this is in your season of need, just wait. But

675
00:34:19,680 --> 00:34:23,319
Speaker 1: we're not asking you, and we're not I know for me,

676
00:34:23,560 --> 00:34:25,919
Speaker 1: I understand how you get to a place where it's

677
00:34:25,920 --> 00:34:29,320
Speaker 1: just straight survival on desperation, so you are not thinking.

678
00:34:31,280 --> 00:34:33,640
Speaker 1: But I know that for you, for me and other

679
00:34:33,760 --> 00:34:37,279
Speaker 1: entrepreneurs who folks see us as resources if it can wait,

680
00:34:37,320 --> 00:34:40,120
Speaker 1: wait and know that you're not the only ass for

681
00:34:40,160 --> 00:34:45,920
Speaker 1: that day. We're also managing teams. I think it just

682
00:34:46,000 --> 00:34:49,560
Speaker 1: takes a level of being aware. But I know that

683
00:34:49,640 --> 00:34:51,800
Speaker 1: it's hard to be aware when you're in survival.

684
00:34:52,440 --> 00:34:55,600
Speaker 3: No again, I've experienced it, you know. And then the

685
00:34:55,760 --> 00:34:57,359
Speaker 3: last thing I'll just say about this is like, yeah,

686
00:34:57,400 --> 00:34:59,640
Speaker 3: there was a time in my life where probably one

687
00:34:59,680 --> 00:35:03,839
Speaker 3: of those doors, and I remember anytime my phone would

688
00:35:03,880 --> 00:35:06,080
Speaker 3: go off, I would have an anxiety attack the same

689
00:35:06,400 --> 00:35:09,879
Speaker 3: like anything. And just imagine how many notifications you get.

690
00:35:10,960 --> 00:35:13,080
Speaker 3: It could be a random it could be a spam email,

691
00:35:13,440 --> 00:35:15,400
Speaker 3: but you just I remember I would have this feeling

692
00:35:15,440 --> 00:35:18,600
Speaker 3: of oh God, what is it now? And I never

693
00:35:18,640 --> 00:35:20,560
Speaker 3: want to feel like that again. Ye you know, I

694
00:35:20,600 --> 00:35:22,600
Speaker 3: remember one time I went on vacation, I had to

695
00:35:22,600 --> 00:35:25,640
Speaker 3: lock my phone in the safe, said I just can't,

696
00:35:25,920 --> 00:35:27,640
Speaker 3: I just I can't look at it. And I was

697
00:35:27,680 --> 00:35:29,480
Speaker 3: so glad to get out of that space. But that

698
00:35:29,560 --> 00:35:31,359
Speaker 3: was I had to learn how to manage that part too.

699
00:35:31,360 --> 00:35:32,600
Speaker 3: I had to learn how to manage it. And again

700
00:35:32,600 --> 00:35:35,200
Speaker 3: I understand that people in lots of different areas, but

701
00:35:35,480 --> 00:35:37,439
Speaker 3: you know, again that's the moment i've you know, luckily

702
00:35:37,440 --> 00:35:39,279
Speaker 3: again I've done a lot of work since then moved

703
00:35:39,320 --> 00:35:42,200
Speaker 3: past that. I don't get that anxiety, but I'm telling

704
00:35:42,239 --> 00:35:43,759
Speaker 3: you man it. And that was that was some of

705
00:35:43,760 --> 00:35:46,239
Speaker 3: the growing pains. And you know, speaking of growing pains again,

706
00:35:46,360 --> 00:35:49,560
Speaker 3: like scaling, there's growing pains that come with scaling businesses.

707
00:35:49,800 --> 00:35:51,480
Speaker 3: I know that again, Like even when you talk of

708
00:35:51,560 --> 00:35:54,880
Speaker 3: these businesses, infrastructure is important, Like what are some lessons

709
00:35:54,920 --> 00:35:57,200
Speaker 3: that you know you can share what entrepreneurs about just

710
00:35:57,239 --> 00:35:58,759
Speaker 3: what they should think about when they're trying to scale

711
00:35:58,840 --> 00:36:00,960
Speaker 3: up a business from an infrastructure process standpoint.

712
00:36:01,080 --> 00:36:08,279
Speaker 1: Yes, so I think sometimes we skip operations. So I

713
00:36:08,320 --> 00:36:12,760
Speaker 1: always tell entrepreneurs, make sure that you have an operations manual,

714
00:36:13,920 --> 00:36:17,560
Speaker 1: and that is how your company is going to manage itself,

715
00:36:18,080 --> 00:36:21,040
Speaker 1: your process for everything and not just where you are today,

716
00:36:21,600 --> 00:36:24,240
Speaker 1: but it's your highest Can you go ahead and start

717
00:36:24,280 --> 00:36:28,880
Speaker 1: planning for your highest moment of a business, because without

718
00:36:28,880 --> 00:36:34,120
Speaker 1: those operations, without the standing standard operating procedures, you're just

719
00:36:34,200 --> 00:36:37,799
Speaker 1: kind of out there in the wind. If you're an

720
00:36:37,880 --> 00:36:40,879
Speaker 1: entrepreneur that business grew fast. I know that mine did.

721
00:36:41,440 --> 00:36:44,520
Speaker 1: If it grows fast and you sometimes have the reverse engineer,

722
00:36:44,680 --> 00:36:46,680
Speaker 1: you have to go in and start putting some systems,

723
00:36:46,680 --> 00:36:49,240
Speaker 1: it's like, oh wait, I didn't prepare for that. Because

724
00:36:49,560 --> 00:36:52,880
Speaker 1: what I want to encourage entrepreneurs that good ideas eventually

725
00:36:52,920 --> 00:36:56,240
Speaker 1: catch on, and so I want you to be prepared.

726
00:36:56,280 --> 00:36:58,920
Speaker 1: I wish someone one told me in twenty sixteen, be

727
00:36:59,080 --> 00:37:02,799
Speaker 1: prepared for when the good idea really catches on, so

728
00:37:02,840 --> 00:37:07,640
Speaker 1: you can have your processes, your systems in place, because

729
00:37:08,960 --> 00:37:11,080
Speaker 1: you can reverse an engineer and fix those things, but

730
00:37:11,120 --> 00:37:13,399
Speaker 1: it's sometimes a little bit harder when things are bleeding out.

731
00:37:14,400 --> 00:37:17,560
Speaker 1: I also tell entrepreneurs that you have to be clear

732
00:37:18,280 --> 00:37:22,000
Speaker 1: before you start to onboard people. As a leader, you

733
00:37:22,360 --> 00:37:25,200
Speaker 1: have to understand your leadership style. You also need to

734
00:37:25,280 --> 00:37:28,680
Speaker 1: understand your weaknesses as a leader. If you're not someone

735
00:37:28,760 --> 00:37:30,840
Speaker 1: that takes feedback well, you have to know that you

736
00:37:30,880 --> 00:37:34,080
Speaker 1: don't take feedback well. And I think that level of honesty,

737
00:37:34,920 --> 00:37:38,120
Speaker 1: and that's brutal honesty with ourselves. If you know that

738
00:37:38,200 --> 00:37:41,080
Speaker 1: you're a little bit more sensitive to read and reviews,

739
00:37:41,400 --> 00:37:44,160
Speaker 1: that's Okay, your job should not be to re reviews.

740
00:37:44,800 --> 00:37:48,399
Speaker 1: Let someone filter those reviews for you. And so as

741
00:37:48,440 --> 00:37:51,240
Speaker 1: we think about growing companies and what doesn't mean to scale,

742
00:37:51,280 --> 00:37:53,279
Speaker 1: all of it still goes back to making sure the

743
00:37:53,360 --> 00:37:56,000
Speaker 1: leader has a clear compass of who they are and

744
00:37:56,040 --> 00:37:59,480
Speaker 1: how they will lead, And as you build your standard

745
00:37:59,520 --> 00:38:02,919
Speaker 1: operating procedures, as you look at what the scale looks

746
00:38:02,960 --> 00:38:06,480
Speaker 1: like for your company. Every entrepreneur doesn't want twenty five

747
00:38:06,520 --> 00:38:10,879
Speaker 1: retail stores. Sometimes we push our community to want more

748
00:38:10,960 --> 00:38:14,440
Speaker 1: than what they want. So if you have one retail

749
00:38:14,480 --> 00:38:16,680
Speaker 1: store and the only thing you want is that one

750
00:38:16,719 --> 00:38:19,279
Speaker 1: retail store to be its best, you have to be

751
00:38:19,320 --> 00:38:22,560
Speaker 1: honest within yourself so you're not contorted and push to

752
00:38:22,840 --> 00:38:25,359
Speaker 1: scaling to a place that you never wanted. And also

753
00:38:25,400 --> 00:38:27,239
Speaker 1: a place and if you never wanted it, that means

754
00:38:27,239 --> 00:38:28,960
Speaker 1: it's going to be hard for you to be prepared for.

755
00:38:30,360 --> 00:38:33,040
Speaker 1: So I think putting that expectation on our community that

756
00:38:33,120 --> 00:38:35,759
Speaker 1: everything has to reach scale with what we have in

757
00:38:35,800 --> 00:38:38,719
Speaker 1: our minds, I think it's a bit unfair. And for

758
00:38:38,920 --> 00:38:43,200
Speaker 1: entrepreneurs overall, I always go back to those standard operating

759
00:38:43,239 --> 00:38:47,600
Speaker 1: procedures because that is your bible that tells you where

760
00:38:47,600 --> 00:38:51,799
Speaker 1: everything goes, how everything flows. It is not something that

761
00:38:51,840 --> 00:38:56,480
Speaker 1: you don't revisit. We revisit our standard operating procedures quite

762
00:38:56,480 --> 00:38:59,360
Speaker 1: often and we're still building some. But you have to

763
00:38:59,480 --> 00:39:03,560
Speaker 1: visit because when you do your weekly assessment or how

764
00:39:03,560 --> 00:39:06,200
Speaker 1: often you do your assessment and your evaluation of your company,

765
00:39:06,560 --> 00:39:10,960
Speaker 1: you have to understand what's working well, what's barely holding on,

766
00:39:11,400 --> 00:39:14,600
Speaker 1: and what needs a new process. We do those often

767
00:39:14,600 --> 00:39:17,480
Speaker 1: and they help us a lot, especially with our nonprofit,

768
00:39:17,560 --> 00:39:21,560
Speaker 1: our Village United. We look weekly on how to improve,

769
00:39:21,600 --> 00:39:24,520
Speaker 1: how to improve, how to improve. I want entrepreneurs to

770
00:39:24,560 --> 00:39:27,480
Speaker 1: have the level of diligence with your company. I also

771
00:39:27,560 --> 00:39:31,840
Speaker 1: think that there's a time, if we're in a product industry,

772
00:39:31,840 --> 00:39:35,320
Speaker 1: for the Village retail, there's a time when the customer

773
00:39:35,360 --> 00:39:38,560
Speaker 1: is right. There's a time, and I don't believe that

774
00:39:38,600 --> 00:39:42,440
Speaker 1: customer is always right. I think it really depends on

775
00:39:42,520 --> 00:39:45,960
Speaker 1: the mood the person is in. But I do think

776
00:39:46,640 --> 00:39:49,200
Speaker 1: when there are moments when you're reading reviews or whoever

777
00:39:49,239 --> 00:39:51,680
Speaker 1: does that for you on your team, there needs to

778
00:39:51,680 --> 00:39:54,160
Speaker 1: be a level of accountability. Is where it's the truth

779
00:39:54,680 --> 00:39:58,160
Speaker 1: in this review, and it's not to be defensive. It's

780
00:39:58,200 --> 00:40:00,560
Speaker 1: like wherever that moment of truth is is a moment

781
00:40:00,600 --> 00:40:04,120
Speaker 1: of improvement for you, and I really I glean in

782
00:40:04,160 --> 00:40:07,680
Speaker 1: those moments of improvement as and it's probably the craziness

783
00:40:07,719 --> 00:40:12,319
Speaker 1: of entrepreneurship, but I love having the feedback that will

784
00:40:12,320 --> 00:40:15,880
Speaker 1: only make us better if we fix it. Someone entrepreneurs

785
00:40:15,880 --> 00:40:18,920
Speaker 1: to feel comfortable with feedback. But you also need to

786
00:40:18,920 --> 00:40:23,680
Speaker 1: filter when someone is literally antagonizing you just for the

787
00:40:23,440 --> 00:40:26,480
Speaker 1: for the you know, for the sake of it being antagonists.

788
00:40:26,480 --> 00:40:31,560
Speaker 1: But I think the level of evaluation on processes will

789
00:40:31,600 --> 00:40:35,319
Speaker 1: help you prepare to scale. I think there is a

790
00:40:35,400 --> 00:40:39,960
Speaker 1: mistake to scale prematurely. I think it will make an

791
00:40:40,160 --> 00:40:43,920
Speaker 1: entrepreneur question if their business concept is a good concept.

792
00:40:44,560 --> 00:40:45,400
Speaker 2: It can be good.

793
00:40:45,520 --> 00:40:48,440
Speaker 1: It could also mean that you're trying to move yourself

794
00:40:48,800 --> 00:40:51,000
Speaker 1: to the next market and you're not prepared to be

795
00:40:51,040 --> 00:40:51,600
Speaker 1: in that market.

796
00:40:51,680 --> 00:40:53,920
Speaker 2: Yet doesn't mean it's a bad business idea.

797
00:40:54,120 --> 00:40:58,440
Speaker 1: You're trying to prematurely miss a step of rench recycle

798
00:40:58,520 --> 00:41:02,520
Speaker 1: repeat for recycle, repeat a lot. And then once I

799
00:41:02,560 --> 00:41:05,160
Speaker 1: feel that we really efficient, then I take us to

800
00:41:05,200 --> 00:41:07,920
Speaker 1: the next thing. And a perfect example of that when

801
00:41:07,960 --> 00:41:11,400
Speaker 1: I launched my nonprofit, we only had one program and

802
00:41:11,440 --> 00:41:14,360
Speaker 1: that program was Elevate and it was only in Atlanta.

803
00:41:14,040 --> 00:41:15,080
Speaker 2: We did a pilot study.

804
00:41:15,120 --> 00:41:18,920
Speaker 1: We worked with these entrepreneurs and we rent recycle repeat

805
00:41:19,000 --> 00:41:21,640
Speaker 1: rents for recycle repeat. I always knew that I was

806
00:41:21,719 --> 00:41:25,000
Speaker 1: going to have a pro bono program where we offer

807
00:41:25,840 --> 00:41:28,560
Speaker 1: pro bonal services for women retailers.

808
00:41:28,600 --> 00:41:29,799
Speaker 2: I always knew that I was going to do that.

809
00:41:29,840 --> 00:41:31,160
Speaker 1: I always knew that I was going to have a

810
00:41:31,160 --> 00:41:35,920
Speaker 1: procurement program to really support entrepreneurs local, state, and federal contracts.

811
00:41:36,280 --> 00:41:38,799
Speaker 1: But I knew the only way that we can have

812
00:41:38,880 --> 00:41:42,480
Speaker 1: that we had to perfect our pilot study in Atlanta.

813
00:41:43,360 --> 00:41:46,319
Speaker 1: I didn't grow us from Atlanta to LA where we

814
00:41:46,360 --> 00:41:48,560
Speaker 1: have programming now and all the other cities that we

815
00:41:48,600 --> 00:41:51,560
Speaker 1: have programming. I didn't grow us to that level prematurely,

816
00:41:52,160 --> 00:41:54,839
Speaker 1: because if you grow into a market, and especially if

817
00:41:54,880 --> 00:41:58,040
Speaker 1: you want to be a trusted organization, if you cannot deliver,

818
00:41:58,560 --> 00:42:01,400
Speaker 1: then it hurts you and hurt organization that looks like

819
00:42:01,480 --> 00:42:04,800
Speaker 1: you being able to deliver technical assistance, which we provide.

820
00:42:05,120 --> 00:42:07,680
Speaker 3: Yeah, I mean, I don't think people fully understand that

821
00:42:07,840 --> 00:42:10,920
Speaker 3: product market fit is a gift and a curse. Like

822
00:42:10,960 --> 00:42:12,879
Speaker 3: you know when you get it, like when you get it,

823
00:42:13,000 --> 00:42:15,200
Speaker 3: you know, but again, if you don't have the systems

824
00:42:15,320 --> 00:42:18,800
Speaker 3: in place, and even if you're developing them still because again, sometimes.

825
00:42:18,600 --> 00:42:19,799
Speaker 4: You don't know what you need until you know what

826
00:42:19,840 --> 00:42:33,720
Speaker 4: you need. Yes, I know you're working on a book.

827
00:42:33,880 --> 00:42:36,120
Speaker 3: Yes, so are you putting some of these lessons in

828
00:42:36,120 --> 00:42:37,960
Speaker 3: this book because people need to know this stuff.

829
00:42:38,360 --> 00:42:38,560
Speaker 2: Yes.

830
00:42:38,719 --> 00:42:42,120
Speaker 1: So my book No One Is Self Made is actually

831
00:42:42,160 --> 00:42:43,919
Speaker 1: available now for pre order.

832
00:42:43,960 --> 00:42:45,600
Speaker 2: It comes into the world at bir fourth.

833
00:42:46,200 --> 00:42:48,880
Speaker 1: But everything Brandon, it's almost like you read the book

834
00:42:48,920 --> 00:42:52,799
Speaker 1: because this is the conversation. The book is for entrepreneurs.

835
00:42:53,200 --> 00:42:58,480
Speaker 1: The book is for entrepreneurs who feel that they have

836
00:42:58,560 --> 00:43:04,280
Speaker 1: purpose in entrepreneurship. Is for entrepreneurs that also care about

837
00:43:04,320 --> 00:43:09,719
Speaker 1: social impact and social implications. Is for entrepreneurs that want

838
00:43:09,800 --> 00:43:13,000
Speaker 1: to teeter into the world civic engagement, who wants to

839
00:43:13,040 --> 00:43:16,480
Speaker 1: be just more than a business owner. It's for entrepreneurs

840
00:43:16,520 --> 00:43:18,480
Speaker 1: that want to be a vessel and who wants to

841
00:43:18,480 --> 00:43:22,160
Speaker 1: be successful. But the book is a guide for entrepreneurs

842
00:43:22,160 --> 00:43:26,480
Speaker 1: of how to build community. Because as we start at

843
00:43:26,480 --> 00:43:29,880
Speaker 1: the top of this conversation, I think the pathway for

844
00:43:30,000 --> 00:43:32,920
Speaker 1: viability for entrepreneurship and closing a wealth gap is going

845
00:43:33,000 --> 00:43:36,279
Speaker 1: to require a collective ecosystem. I think we have to

846
00:43:36,320 --> 00:43:39,560
Speaker 1: go ahead and assess what our values are. I have

847
00:43:39,600 --> 00:43:42,840
Speaker 1: a whole chapter on well being. I have a chapter

848
00:43:42,920 --> 00:43:45,560
Speaker 1: that's focused on the hard stuff, some of my hardest

849
00:43:45,640 --> 00:43:49,520
Speaker 1: days in business. I talk about those things because the

850
00:43:49,600 --> 00:43:53,040
Speaker 1: level of transparency that is needed in entrepreneurship, the level

851
00:43:53,080 --> 00:43:57,000
Speaker 1: of truth telling. It is our responsibility to not get

852
00:43:57,040 --> 00:43:59,520
Speaker 1: in these conversations, to not write books, to not be

853
00:43:59,560 --> 00:44:02,040
Speaker 1: on popcas cast, to not be on social media, and

854
00:44:02,120 --> 00:44:05,520
Speaker 1: acting like life is always great for us. If it is,

855
00:44:06,640 --> 00:44:09,640
Speaker 1: I'm very impressed. I don't know how you did it,

856
00:44:11,239 --> 00:44:14,440
Speaker 1: but this book, for me, is truly a love offering

857
00:44:14,640 --> 00:44:18,400
Speaker 1: to our community. I want entrepreneurs to read the book

858
00:44:18,680 --> 00:44:22,799
Speaker 1: and know that their ideas are possible. I want them

859
00:44:22,840 --> 00:44:25,880
Speaker 1: to have a lot of the work that you and

860
00:44:25,960 --> 00:44:29,719
Speaker 1: I do and other entrepreneurs we learn by trial and error.

861
00:44:30,560 --> 00:44:34,120
Speaker 1: I share a lot of my errors. I also share

862
00:44:34,160 --> 00:44:38,319
Speaker 1: about the goodness of community when we build it authentically,

863
00:44:38,400 --> 00:44:42,160
Speaker 1: when we build it intentionally. Also talk about how it

864
00:44:42,200 --> 00:44:45,760
Speaker 1: can be hard to build in community if you haven't

865
00:44:45,800 --> 00:44:47,560
Speaker 1: done the self work, and if the person that you're

866
00:44:47,560 --> 00:44:50,080
Speaker 1: trying to build with haven't done the self work. So

867
00:44:50,120 --> 00:44:55,319
Speaker 1: I don't look at community as idealism. I think we

868
00:44:55,400 --> 00:44:58,200
Speaker 1: say it a lot, but to even being in community

869
00:44:58,239 --> 00:45:04,759
Speaker 1: requires work, requires again discipline, it requires reflection. And so

870
00:45:04,960 --> 00:45:10,040
Speaker 1: I am hopefully empowering entrepreneurs that as we decide to

871
00:45:10,080 --> 00:45:14,000
Speaker 1: build our ecosystem, we know what questions to ask, We

872
00:45:14,080 --> 00:45:17,800
Speaker 1: know what things to listen for. If you have aspirations

873
00:45:17,800 --> 00:45:21,000
Speaker 1: to scale, I talk about that as well. Also talk

874
00:45:21,040 --> 00:45:23,520
Speaker 1: about what it looks like to build legacy for your family.

875
00:45:24,360 --> 00:45:27,920
Speaker 1: Because you have your family and I have my nephews.

876
00:45:27,960 --> 00:45:31,600
Speaker 1: I don't have children, but I don't just build. I

877
00:45:31,640 --> 00:45:35,719
Speaker 1: don't just build for myself. I build for other businesses,

878
00:45:35,719 --> 00:45:38,600
Speaker 1: but I also build for my nephews. I want them

879
00:45:38,640 --> 00:45:41,080
Speaker 1: to have a pathway that is clear for them, and

880
00:45:41,120 --> 00:45:43,000
Speaker 1: I want them to take the baton and be able

881
00:45:43,000 --> 00:45:45,600
Speaker 1: to run further than I could have ever imagined. But

882
00:45:45,640 --> 00:45:47,480
Speaker 1: in order for me to do that for them, I

883
00:45:47,560 --> 00:45:50,560
Speaker 1: need to have already cleared a lane. When we build

884
00:45:50,560 --> 00:45:53,960
Speaker 1: our business as well, and our SOPs are in place,

885
00:45:54,440 --> 00:45:56,840
Speaker 1: our vision is in place, our mission is in place,

886
00:45:57,480 --> 00:46:00,880
Speaker 1: and we're building with other folks in commune, then we

887
00:46:01,000 --> 00:46:04,440
Speaker 1: have created a lane for the next generation. I know

888
00:46:04,560 --> 00:46:08,960
Speaker 1: that we hear these conversations around legacy and it's thrown

889
00:46:09,000 --> 00:46:11,080
Speaker 1: out a lot, but I think we have to be

890
00:46:11,160 --> 00:46:14,160
Speaker 1: students of what legacy can be for us. I think

891
00:46:14,160 --> 00:46:16,880
Speaker 1: that we imagine us sitting as a beloved community and

892
00:46:16,920 --> 00:46:20,279
Speaker 1: we're all vision casting together. Imagine if we sat at

893
00:46:20,320 --> 00:46:22,719
Speaker 1: a round table where we spend less time talking about

894
00:46:22,760 --> 00:46:25,640
Speaker 1: the problems because we know the problems, and more time

895
00:46:25,840 --> 00:46:29,840
Speaker 1: us envisioning what shared prosperity is and what that feels like.

896
00:46:30,800 --> 00:46:33,440
Speaker 1: I believe that can open something inside of us that

897
00:46:33,480 --> 00:46:35,160
Speaker 1: would really make us unstoppable.

898
00:46:35,480 --> 00:46:36,600
Speaker 2: The book talks about that.

899
00:46:37,200 --> 00:46:41,120
Speaker 1: I talk about economic prosperity, I talk about purpose, I

900
00:46:41,200 --> 00:46:45,120
Speaker 1: talk about soul work. So it is a deeply holistic

901
00:46:45,440 --> 00:46:50,160
Speaker 1: entrepreneurial book. It is not your standard ten X rule,

902
00:46:50,320 --> 00:46:54,040
Speaker 1: which the book was great, but it's not that. This

903
00:46:54,040 --> 00:46:56,480
Speaker 1: book is going to require you to sit with yourself

904
00:46:57,320 --> 00:47:01,160
Speaker 1: and to evaluate what you one in life and why

905
00:47:01,200 --> 00:47:04,680
Speaker 1: you wanted. This book is going to require you to

906
00:47:05,239 --> 00:47:08,279
Speaker 1: just divorce individualism. I have a hard chapter on No

907
00:47:08,320 --> 00:47:10,879
Speaker 1: One is Self Made title the book, but also the

908
00:47:11,000 --> 00:47:13,359
Speaker 1: very first chapter of the book, I go ahead and

909
00:47:13,640 --> 00:47:18,400
Speaker 1: I go deeply into the narrative of why once we

910
00:47:18,480 --> 00:47:20,600
Speaker 1: get success in our life, the first thing that people

911
00:47:20,600 --> 00:47:23,120
Speaker 1: want to tell us is that we're self made. I

912
00:47:23,200 --> 00:47:29,319
Speaker 1: talk about how that distorts reality and how it distorts

913
00:47:30,040 --> 00:47:33,799
Speaker 1: our ability to be in community with other people. To

914
00:47:34,000 --> 00:47:39,919
Speaker 1: be self made, I can imagine that it was to

915
00:47:39,920 --> 00:47:42,600
Speaker 1: tout that title is just to show that you had

916
00:47:42,719 --> 00:47:46,960
Speaker 1: self determination. But I think a more undetermined person is

917
00:47:46,960 --> 00:47:49,040
Speaker 1: a person who knows how to do these things and

918
00:47:49,040 --> 00:47:52,280
Speaker 1: bring people along with them, and to do these things

919
00:47:52,320 --> 00:47:54,640
Speaker 1: and know how to celebrate the team that lifts them up,

920
00:47:55,040 --> 00:47:59,240
Speaker 1: in the family that they confide into, the partners or

921
00:47:59,280 --> 00:48:02,520
Speaker 1: your best friends who really comfort you when your emotions

922
00:48:03,000 --> 00:48:07,680
Speaker 1: are very frail. All those people are the reasons why

923
00:48:07,760 --> 00:48:09,880
Speaker 1: I've been able to have success, and I can imagine

924
00:48:09,920 --> 00:48:12,319
Speaker 1: why you've been able to have success as well. And

925
00:48:12,360 --> 00:48:16,600
Speaker 1: so I'm really tackling a topic head on. But I

926
00:48:16,640 --> 00:48:19,680
Speaker 1: close the book with action, because in order for us

927
00:48:19,680 --> 00:48:22,080
Speaker 1: to move the needle for our community, we have to

928
00:48:22,120 --> 00:48:28,480
Speaker 1: be action or into people. Yeah, we can sit in

929
00:48:28,520 --> 00:48:32,799
Speaker 1: the problems, or we can decide to build together to

930
00:48:32,920 --> 00:48:36,480
Speaker 1: solve things. And maybe the generation ahead of us won't

931
00:48:36,520 --> 00:48:39,080
Speaker 1: have the problems that we have. They'll have some new ones.

932
00:48:39,640 --> 00:48:42,400
Speaker 1: But I don't want them to have our recycle problems.

933
00:48:42,880 --> 00:48:45,040
Speaker 1: I want them to have new things that they're pushing

934
00:48:45,080 --> 00:48:47,920
Speaker 1: for new things that they're driving for. But we have

935
00:48:48,000 --> 00:48:50,279
Speaker 1: to work really hard, Brandon, to make sure that we've

936
00:48:50,320 --> 00:48:51,960
Speaker 1: opened the lanes so they can just run.

937
00:48:52,360 --> 00:48:52,560
Speaker 2: Yeah.

938
00:48:52,600 --> 00:48:56,440
Speaker 1: Should imagine your daughter's just running right right, Yeah, and

939
00:48:56,480 --> 00:48:57,120
Speaker 1: that's the goal.

940
00:48:57,920 --> 00:49:00,520
Speaker 3: No, Look, I think it's amazing that I can definitely

941
00:49:00,560 --> 00:49:03,359
Speaker 3: say from a personal standpoint, one of the best things

942
00:49:03,400 --> 00:49:06,080
Speaker 3: I've done for myself as a entrepreneur as a leader

943
00:49:06,640 --> 00:49:10,360
Speaker 3: in the last five years is focused more on leadership training,

944
00:49:10,960 --> 00:49:12,920
Speaker 3: because again, a lot of times you get put in

945
00:49:12,920 --> 00:49:14,640
Speaker 3: these positions where all of a sudden, you're leading the

946
00:49:14,640 --> 00:49:16,719
Speaker 3: team and you're building things and people coming to you,

947
00:49:16,760 --> 00:49:19,640
Speaker 3: and like, you can only hustle for so long. You know,

948
00:49:19,680 --> 00:49:21,120
Speaker 3: you can only make it up as you go along

949
00:49:21,160 --> 00:49:22,960
Speaker 3: for so long before again, these things start to eat

950
00:49:22,960 --> 00:49:24,839
Speaker 3: away at you. So you know, to kind of take

951
00:49:25,239 --> 00:49:27,360
Speaker 3: a lot of those lessons that you've learned as a

952
00:49:27,440 --> 00:49:30,200
Speaker 3: leader and put those in a book and say, like, look,

953
00:49:30,480 --> 00:49:33,080
Speaker 3: here's a starting point, you know for you to kind

954
00:49:33,080 --> 00:49:34,319
Speaker 3: of go down this path. I think it could be

955
00:49:34,360 --> 00:49:37,319
Speaker 3: extremely helpful for people because we get so caught up

956
00:49:37,360 --> 00:49:39,000
Speaker 3: in the just the day to day stuff and you

957
00:49:39,040 --> 00:49:41,840
Speaker 3: start realizing that when you start getting you know, some

958
00:49:41,960 --> 00:49:44,840
Speaker 3: training in some more context and listening to other people.

959
00:49:44,880 --> 00:49:48,120
Speaker 3: You start realizing, right, one people, other people have dealt

960
00:49:48,160 --> 00:49:51,000
Speaker 3: with similar problems before, and so how can I learn

961
00:49:51,040 --> 00:49:53,359
Speaker 3: from that to apply that to my own business. But also, yeah,

962
00:49:53,400 --> 00:49:56,760
Speaker 3: give me tools and tips and frameworks and just ways

963
00:49:56,760 --> 00:50:00,000
Speaker 3: to think about things. And again, those those mental models

964
00:50:00,080 --> 00:50:02,680
Speaker 3: have been extremely helpful for me. You always want to

965
00:50:02,760 --> 00:50:04,920
Speaker 3: kind of tweak them and make it, you know, specifically

966
00:50:05,000 --> 00:50:07,160
Speaker 3: your situation, but just how to have a starting point

967
00:50:07,160 --> 00:50:09,160
Speaker 3: as opposed to making it up from scratching, just kind

968
00:50:09,160 --> 00:50:11,560
Speaker 3: of going along as an amazing thing. So I think

969
00:50:11,560 --> 00:50:13,439
Speaker 3: the book's going to be amazing, you know, can't wait

970
00:50:13,480 --> 00:50:16,279
Speaker 3: for it before we get out of here. The question

971
00:50:16,280 --> 00:50:19,319
Speaker 3: I love to ask everybody is if there was a

972
00:50:19,400 --> 00:50:25,640
Speaker 3: doctor Key billboard somewhere, We're gonna say around Atlanta, what

973
00:50:25,719 --> 00:50:27,000
Speaker 3: would be on that billboard?

974
00:50:27,440 --> 00:50:28,799
Speaker 2: M that's good.

975
00:50:30,040 --> 00:50:31,480
Speaker 3: And it can't be support as a verb.

976
00:50:33,840 --> 00:50:35,959
Speaker 2: If it's a billboard today, it's going to be my book.

977
00:50:36,000 --> 00:50:36,839
Speaker 2: No one is self made?

978
00:50:37,320 --> 00:50:41,279
Speaker 1: You go there, you go any billboard for the next

979
00:50:41,320 --> 00:50:42,839
Speaker 1: several months is no one is.

980
00:50:42,719 --> 00:50:45,760
Speaker 2: Self made or just the books or just the book.

981
00:50:47,239 --> 00:50:51,080
Speaker 1: But you know, aside from a billboard that's on a book.

982
00:50:51,440 --> 00:50:54,360
Speaker 1: I would tell people that community is truly the way forward.

983
00:50:55,360 --> 00:51:01,440
Speaker 1: Community is our way, community is our superpower, and every billboard,

984
00:51:01,440 --> 00:51:05,000
Speaker 1: every T shirt will say the same thing. If we

985
00:51:05,040 --> 00:51:07,600
Speaker 1: get back to that, Brandon, if we believe in that,

986
00:51:08,440 --> 00:51:10,160
Speaker 1: I believe that a lot of things that we are

987
00:51:10,320 --> 00:51:14,560
Speaker 1: faced with, we it would not subdue us. That we

988
00:51:14,600 --> 00:51:18,279
Speaker 1: would be we are already self determined, but I just

989
00:51:18,400 --> 00:51:22,040
Speaker 1: know that we would be a force and a guiding

990
00:51:22,120 --> 00:51:25,720
Speaker 1: light to so many others and a lot of things

991
00:51:25,719 --> 00:51:31,520
Speaker 1: that really penetrate our community and make us divided.

992
00:51:31,600 --> 00:51:33,080
Speaker 2: If we really get back.

993
00:51:32,880 --> 00:51:38,200
Speaker 1: To a level of collective consciousness, we know that together

994
00:51:38,280 --> 00:51:41,600
Speaker 1: we are at our finance, we will be unstoppable.

995
00:51:42,160 --> 00:51:45,360
Speaker 3: Absolutely well, doctor ke, I appreciate you so much for

996
00:51:45,400 --> 00:51:48,360
Speaker 3: pulling up. This has been the amazing conversation. Before you

997
00:51:48,360 --> 00:51:51,560
Speaker 3: get out of here, how can people support you the village?

998
00:51:51,560 --> 00:51:52,880
Speaker 3: And we're going to get this book at when it

999
00:51:52,920 --> 00:51:53,319
Speaker 3: comes out.

1000
00:51:53,640 --> 00:51:56,840
Speaker 1: Yes, So first, Brandon, before I say that, I just

1001
00:51:56,880 --> 00:51:59,040
Speaker 1: won't tell you thank you for such a great conversation.

1002
00:51:59,640 --> 00:52:01,840
Speaker 1: Thank you for the work that you are doing. I

1003
00:52:01,880 --> 00:52:04,600
Speaker 1: think you are also a vestal in our community, So

1004
00:52:04,680 --> 00:52:07,279
Speaker 1: thank you. Thank you for allowing a space where I

1005
00:52:07,320 --> 00:52:10,400
Speaker 1: feel very safe in this conversation, which makes the conversation

1006
00:52:10,560 --> 00:52:13,400
Speaker 1: just flow. So you are really effortless in your gifts.

1007
00:52:13,680 --> 00:52:18,400
Speaker 1: So thank you for all the incredible readers. Of course,

1008
00:52:18,520 --> 00:52:20,440
Speaker 1: go buy the book. No One Is Self Made is

1009
00:52:20,480 --> 00:52:23,840
Speaker 1: available while all books are sold right now, It's on

1010
00:52:23,920 --> 00:52:27,680
Speaker 1: pre order, so you can get it from Amazon and

1011
00:52:27,719 --> 00:52:31,400
Speaker 1: a number of other places books a million, you name it, Target, Walmart.

1012
00:52:32,200 --> 00:52:33,879
Speaker 1: But if you just put in No One Is Self Made,

1013
00:52:33,960 --> 00:52:36,120
Speaker 1: you can pre order the book. The book will officially

1014
00:52:36,160 --> 00:52:38,680
Speaker 1: be out in the world February fourth, so I'm very

1015
00:52:38,680 --> 00:52:41,640
Speaker 1: excited about that. In the book again is for entrepreneurs.

1016
00:52:41,640 --> 00:52:43,080
Speaker 1: If you just want to keep up with me, I'll

1017
00:52:43,080 --> 00:52:45,759
Speaker 1: post every now and then. Don't get don't have too

1018
00:52:45,760 --> 00:52:49,719
Speaker 1: many expectations of me as doctor Key Hallman on on

1019
00:52:49,880 --> 00:52:52,879
Speaker 1: all all platforms. And my final thing is make sure

1020
00:52:52,880 --> 00:52:56,720
Speaker 1: that you continue to support Brandon and the team. Butter listen,

1021
00:52:56,960 --> 00:53:00,880
Speaker 1: share these conversations, not just mine, but all conversations that

1022
00:53:00,960 --> 00:53:04,520
Speaker 1: he has and his team has, because as long as

1023
00:53:04,560 --> 00:53:06,200
Speaker 1: long as we share, as long as we do the

1024
00:53:06,200 --> 00:53:08,120
Speaker 1: support as a verb, then we can have even more

1025
00:53:08,120 --> 00:53:09,280
Speaker 1: Butter Economics.

1026
00:53:09,440 --> 00:53:11,319
Speaker 3: Now, well, so much, doctor Keith, thank you so much,

1027
00:53:11,360 --> 00:53:14,399
Speaker 3: for pulling up. It's been an amazing conversation and that's the pod.

1028
00:53:14,440 --> 00:53:14,640
Speaker 2: Y'all.

1029
00:53:14,719 --> 00:53:17,200
Speaker 3: We out you've been listening to butter Nomics and I'm

1030
00:53:17,239 --> 00:53:20,239
Speaker 3: your host, Brandon Butler. Comments feedback. Want to be a

1031
00:53:20,239 --> 00:53:22,480
Speaker 3: part of the show, send us an email today at

1032
00:53:22,480 --> 00:53:26,040
Speaker 3: Hello at butterdomics dot com. Butter Nomics is produced in Atlanta,

1033
00:53:26,080 --> 00:53:29,399
Speaker 3: Georgia at iHeartMedia by Ramsey, with marketing support from Queen

1034
00:53:29,440 --> 00:53:32,960
Speaker 3: and Nike. Music provided by mister Hanky. If you haven't already,

1035
00:53:33,040 --> 00:53:35,600
Speaker 3: hit that subscribe button and never missed an episode, and

1036
00:53:35,760 --> 00:53:37,880
Speaker 3: be sure to follow us on all our social platforms

1037
00:53:37,920 --> 00:53:41,160
Speaker 3: at butter dot atl Listen to button Nomics on the

1038
00:53:41,200 --> 00:53:44,839
Speaker 3: iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.