WEBVTT - Bloomberg's Soshnick, Novy-Williams, on US Open Branding(Audio)

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<v Speaker 1>Bloomberg eleven three O. Taking Stock continues broadcasting live to

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<v Speaker 1>New York, Bloomberg eleventh, Yo to Washington, d C, Bloomberg

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<v Speaker 1>to Boston, Bloomberg Tell to San Francisco, Bloomberg nine to

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<v Speaker 1>the country, Suis Exam General one nineteen and around the

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<v Speaker 1>globe the Bloomberg Radio plus Athene Boomberg dot Com. This

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<v Speaker 1>is taking Stock. I'm Kathleen Hayes at taking Stock live

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<v Speaker 1>from the two sixteen US Tennis Open or at the

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<v Speaker 1>U s t A Billy jen King National Tennis Center,

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<v Speaker 1>Bleshing Meadow, Corona Park, Queens, New York City. This is

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<v Speaker 1>a premier event for tennis and for the region every

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<v Speaker 1>single year. We're gonna be speaking shortly to two of

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<v Speaker 1>our sports business team's finest, Scott stash Nick and Evan

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<v Speaker 1>Evan Nooby Williams, to talk about, certainly to an extent,

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<v Speaker 1>who's here, some of the top players, but also the

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<v Speaker 1>sponsors that are here, the business that's here, the money

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<v Speaker 1>that this very important event generates. I'm Caffeine Hayes. My

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<v Speaker 1>call host Pim Fox is on vacation. And then uh

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<v Speaker 1>later in the half hour, Bill Stone from P and C.

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<v Speaker 1>A lot of people from a financial services industry come

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<v Speaker 1>out to the open. He's here, he's going to talk

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<v Speaker 1>to us about stocks. Let's get to Charlie Pellett back

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<v Speaker 1>at Bloomberg World headquarters. He's got a Bloomberg business flash

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<v Speaker 1>and I thank you very much, Kathleen Hayes. People with

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<v Speaker 1>knowledge of the matter say TPG is among potential bidders

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<v Speaker 1>for Intel's computer security unit McAfee. The people who asked

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<v Speaker 1>not to be named say the private equity firm has

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<v Speaker 1>held preliminary discussions with Intel about a deal that could

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<v Speaker 1>value McAfee and as much as three billion dollars shares

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<v Speaker 1>of Intel. They're up now by two tenths of long percent.

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<v Speaker 1>Stocks are falling amid tumbling crude prices and sluggish manufacturing data,

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<v Speaker 1>spooking investors before key payroll data tomorrow morning that may

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<v Speaker 1>provide an indication about the direction of interest rates. ALIL

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<v Speaker 1>now falling to the lowest in almost three weeks after

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<v Speaker 1>US government data today showed crude supplies at the highest

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<v Speaker 1>seasonal level in more than twenty years. Stephen Short is

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<v Speaker 1>president of the Short Group, and he sees the oil

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<v Speaker 1>slide continuing. We're at a com of the year that

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<v Speaker 1>the peak season recruit oil demand is over, to peak

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<v Speaker 1>season for gasline demand is over. So with this Labor

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<v Speaker 1>Day weekend, we now transition into the fall. And this

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<v Speaker 1>is the maintenance season for refineries. So refinery demand for

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<v Speaker 1>crude oil in the United States and in other key

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<v Speaker 1>markets in the Northern Hemisphere will drop off significantly over

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<v Speaker 1>the next two months. And right now where you have

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<v Speaker 1>West Texas, Eno Media crude at Fort barrel down three

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<v Speaker 1>point four percent, rank crew down three point two percent.

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<v Speaker 1>And now let's look at some of the other stories

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<v Speaker 1>making news. Charlie, thank you from the Bloomberg News Room.

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<v Speaker 1>I Mark Crumpton. Donald Trump says if he becomes president,

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<v Speaker 1>he'll rebuild America's military and reform the veterans administration. Trump

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<v Speaker 1>spoke this morning at the American Legion Conference in Cincinnati.

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<v Speaker 1>O Hi, we will be united by our common culture,

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<v Speaker 1>values and principles, becoming one American nation. Hillary Clinton addressed

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<v Speaker 1>the conference yesterday. Ahead of this weekend's G twenty summit

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<v Speaker 1>in China, President Obama is calling for a global effort

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<v Speaker 1>to fight climate change. President speaking at the annual Lake

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<v Speaker 1>to House Summit in Nevada, says places like this nurture

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<v Speaker 1>and restore the soul, and we want to make sure

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<v Speaker 1>that's there for our kids too. To keep these waters

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<v Speaker 1>crystal clear, to keep the air as pure as that happens,

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<v Speaker 1>to keep alive tiles spirit. President Obama later flew to

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<v Speaker 1>Hawaii for another conference on conservation. The President told the

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<v Speaker 1>audience he would push China to take further steps to

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<v Speaker 1>protect the environment. Michael Barr Bloomberg Radio. In South Carolina,

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<v Speaker 1>a federal judge is holding a closed hearing on evidence

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<v Speaker 1>and Dylan Rooth's trial in the Charleston church shootings. Is

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<v Speaker 1>accused of killing nine black parishioners in June of today,

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<v Speaker 1>the judge ruled and open hearing could compromise roughs ability

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<v Speaker 1>to receive a fair trial. The Grammys could be making

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<v Speaker 1>a comeback in the city. The Big Apple hasn't hosted

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<v Speaker 1>the awards and more than a dozen years, but plans

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<v Speaker 1>are reportedly in the works to bring them back. The

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<v Speaker 1>Post reports the city wants to see the Grammy's return

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<v Speaker 1>for the show's sixtieth anniversary. In ten local news twenty

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<v Speaker 1>four hours a day, powered by more than twenty hundred

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<v Speaker 1>journalists and analysts in over one hundred twenty countries. I'm

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<v Speaker 1>More Crumpton. This is Bloomberg, Charlie, and we thank you,

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<v Speaker 1>and again recapping a mixed picture of for US Equities

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<v Speaker 1>SMP down three a drop of two tenths of one percent.

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<v Speaker 1>I'm Charlie Pellett. That's a bloom Bird business flash. You're

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<v Speaker 1>listening to taking Stock with Pim Box and Kathleen Hayes

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<v Speaker 1>on Bloomberg Radio. I'm Kafee Hayes. My co host Pim

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<v Speaker 1>Fox is on vacation, so I solo have the pleasure

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<v Speaker 1>of being live a the U s Tennis Open, Flushing Meadows,

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<v Speaker 1>grown apart Queens, one of the premiers Grand Slams of

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<v Speaker 1>the year in fact in but here probably toos it

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<v Speaker 1>is the premier Grand Slam tournament in tennis. Very interesting afternoon.

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<v Speaker 1>The rain had cleared up, now it's pouring. All court

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<v Speaker 1>play is closed except under central court. That retractable roof

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<v Speaker 1>just finished for US Open is being used again as

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<v Speaker 1>Andy Murray, uh, the number two seeds struggles to move

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<v Speaker 1>ahead and fortunately that was not stopped by rain and

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<v Speaker 1>has not stopped. Taking stock with my producer Sam Langa

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<v Speaker 1>might Field producer Charlie Bohmer we go on, joined by

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<v Speaker 1>two more of Bloomberg's finest and that would be Scott

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<v Speaker 1>Slashnik and Evan Nobi Williams, Rob Bloomberg Business of Sports Team, gentlemen, welcome. Hello. Well,

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<v Speaker 1>you know we're gonna talk about business and returns. You

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<v Speaker 1>sure could say this retractable roof maybe is already paid

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<v Speaker 1>for itself this year the star of the show. They

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<v Speaker 1>made it the star of the show before the tournament.

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<v Speaker 1>They wanted everybody to know, we've caught up to some

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<v Speaker 1>of the others. We've got our roof. Although I was

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<v Speaker 1>there on test day when the roof opened and then

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<v Speaker 1>Billy Jean King hit the button once and it didn't close.

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<v Speaker 1>She hit the button twice and it didn't close. So

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<v Speaker 1>I don't want to say that they were rooting for Rain,

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<v Speaker 1>but the chance to show it off and have the

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<v Speaker 1>broadcasters say walk but give us seven minutes and we'll

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<v Speaker 1>be playing again. This has been the star of the

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<v Speaker 1>show this year. This is playing out perfectly. They made

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<v Speaker 1>a big point to say that Nadal hit the first

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<v Speaker 1>balls underneath the new roof. You know, yesterday played out

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<v Speaker 1>exactly how they wanted till he was quoted. I mean

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<v Speaker 1>he seems to be kind of thrilled that he was

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<v Speaker 1>the first guy to win on Center Court under the

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<v Speaker 1>closed roof. But you know what other players saying, I'm

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<v Speaker 1>here that they they're glad that it's less windy. But

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<v Speaker 1>there's some problems with shadows, and there's some problems with noise.

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<v Speaker 1>And you wouldn't realize if you're not a big tennis

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<v Speaker 1>fan that love these top players. They listen to the

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<v Speaker 1>ball that they can hear the spin of the ball. Yeah,

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<v Speaker 1>that's why they like quiet when they're playing. They actually

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<v Speaker 1>can hear the sound tells them what kind of spin

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<v Speaker 1>is on the ball. But Evan and I were watching

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<v Speaker 1>on TV the other day and the first thing we

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<v Speaker 1>said when we glanced up was look at that weirdly

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<v Speaker 1>shaped shadow right down the service line. So the ball

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<v Speaker 1>is in the sun, in the shade, in the sun,

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<v Speaker 1>all in one service. That cannot make the players happy.

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<v Speaker 1>And then sure enough they did complain about it afterwards.

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<v Speaker 1>And let's not forget this was a decision that was

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<v Speaker 1>made not for the players, obviously, this is a decision

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<v Speaker 1>made for the people that carry the TV rights, who

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<v Speaker 1>were upset that the Men's Final was being played on

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<v Speaker 1>the next Monday every year, seemingly because rain was keeping

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<v Speaker 1>forcing play to be pushed forward. Yeah, it's harder to sell.

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<v Speaker 1>You sell ads for a Sunday prime time sporting event

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<v Speaker 1>and then rain happens and it gets pushed to Monday

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<v Speaker 1>and a third of the people are watching. That makes

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<v Speaker 1>that makes advertisers unhappy, it makes TV networks unhappy. Letters

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<v Speaker 1>around this place, around the fairground a little bit exactly,

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<v Speaker 1>But you would think that's kind of Aren't the players

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<v Speaker 1>happy if they can just get it over on Sunday

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<v Speaker 1>for the men or whoever's not rained out that day?

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<v Speaker 1>I guess they're used to it in so many of

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<v Speaker 1>the tournaments they play, because they play over the world

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<v Speaker 1>at all weather. Sure. Yeah, I think the advantages to

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<v Speaker 1>the players you mentioned there's there's less wind, which is

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<v Speaker 1>a big thing. Uh be. We saw the Men's final

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<v Speaker 1>last year there's a three hour rain delay. I'm sure

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<v Speaker 1>players like the idea that they know that that's never

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<v Speaker 1>gonna happen again. On the biggest matches, and let's remember

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<v Speaker 1>who plays the big court. These are not your lesser

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<v Speaker 1>known players. I mean, these are the stars of your game,

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<v Speaker 1>and this is nothing more than entertainment, whether it be

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<v Speaker 1>the n b A or baseball. This is all star driven.

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<v Speaker 1>So when he's not here right now, but if Federer

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<v Speaker 1>and Nadal and Murray and Serena, if they're complaining, you've

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<v Speaker 1>got a problem. You have to keep them happy. So

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<v Speaker 1>what kind of money are we talking about out here?

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<v Speaker 1>For the sponsors, what kind of money they put in,

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<v Speaker 1>what kind of money they put out the advertisers. It's huge.

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<v Speaker 1>I mean, the just let's think about the schedule. There's

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<v Speaker 1>it's two weeks to play here. You know, it's not

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<v Speaker 1>a it's not a one day sporting event. It's two

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<v Speaker 1>weeks of play. You think about the clientele that comes

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<v Speaker 1>out here, A lot of people from the upper echelons

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<v Speaker 1>of the New York social scene. For example. They make

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<v Speaker 1>a point every night and there to show the most

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<v Speaker 1>famous people that are in attendance. It's become hey, it's

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<v Speaker 1>a sporting event, fa B. It's also just a scene

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<v Speaker 1>to go to and that's the best possible thing for

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<v Speaker 1>an event to have, and it's great for sponsors. I mean,

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<v Speaker 1>let's just look around right now from our advantage point.

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<v Speaker 1>Right now, I mean we're outside the main stadium. I

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<v Speaker 1>look over to my left and I see the Heineken lounge.

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<v Speaker 1>I can see JP Morgan Chase load is everywhere. I

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<v Speaker 1>mean even if I was in a helicopter, maybe I

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<v Speaker 1>could see it. I've got two Mercedes vehicle sitting right here.

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<v Speaker 1>Citizen citizen clot branding exactly. This is about reaching a

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<v Speaker 1>certain consumer. Uh. None of these companies operating a vacuum.

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<v Speaker 1>This is a piece of their total puzzle. But it's

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<v Speaker 1>it's an event in New York. It gets primetime, major coverage,

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<v Speaker 1>and I mean it all goes down to even on

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<v Speaker 1>the net. You will have the the JP Morgan Chase

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<v Speaker 1>logo on the net, and those two even changed throughout

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<v Speaker 1>the matches. So I mean it's a piece of the

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<v Speaker 1>puzzle and how they choose to utilize that. The women's

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<v Speaker 1>winner every year goes to the JP Morgan Chase headquarters

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<v Speaker 1>and chats with executives. So it's just a piece of

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<v Speaker 1>the puzzle. But all four majors have their own little

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<v Speaker 1>thing about them. In the US, opens thing is the

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<v Speaker 1>glitz and glamor of New York and the skyline and

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<v Speaker 1>the in the night games, all of that. This is

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<v Speaker 1>exactly what the event in terms of sponsor strategy or

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<v Speaker 1>how much they get out of this. How does this

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<v Speaker 1>stack up to something like a football super Bowl, the

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<v Speaker 1>NBA playoffs and see a march on what I just said.

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<v Speaker 1>I don't think you weigh one versus the other. I

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<v Speaker 1>mean you measure R O Y and your totality. How

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<v Speaker 1>do you use your sports in totality? Not just one thing? Okay, guys,

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<v Speaker 1>I gotta put on the spot you watched in a

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<v Speaker 1>severe year or the Open. You have to watch it

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<v Speaker 1>all year long. So wh who's gonna win On the

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<v Speaker 1>men's side, Man, who's gonna win it? I have no

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<v Speaker 1>idea who's gonna win it? Certainly Nadal looks like he's

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<v Speaker 1>healthy and and looks great great yesterday. Djokovic not having

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<v Speaker 1>to play a second round match I think certainly helps

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<v Speaker 1>him with all the both physical on and off the

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<v Speaker 1>court issues he's been having. Um, certainly they're the two favorites.

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<v Speaker 1>Is the women's Slam dunk Serena as close to us

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<v Speaker 1>can be. But you didn't win the last major, so

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<v Speaker 1>it's always somebody new. See if they can topple Serena.

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<v Speaker 1>That's always the game here at seven Open. Williams part

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<v Speaker 1>of our Bloomberg Business of Sports team. They'll be around

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<v Speaker 1>tomorrow wiping them down on some more matches. I'm Kathleen Hayes.

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<v Speaker 1>We're live with the US Open. This is Bloomberg Live

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<v Speaker 1>at the US Open. A lot of the big shots

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<v Speaker 1>from Wall Street. We're gonna be speaking to Bill Stone,

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<v Speaker 1>p n C Bank. You're gonna take a look at stocks.

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<v Speaker 1>Auto sales were a week. The Fed is going to

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<v Speaker 1>take a look at that job support tomorrow. This is

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<v Speaker 1>Bloomberg