WEBVTT - Conversations On How Much Marketing Matters Part 2 0:00:01.760 --> 0:00:04.320 Watch up and welcome back to another episode of No 0:00:04.480 --> 0:00:07.440 Sealer's Podcast with your host. Now fuck that with your 0:00:07.480 --> 0:00:14.280 load glasses Malone. 0:00:15.600 --> 0:00:18.600 Yeah, King, So tell me and Pete, what was your 0:00:18.680 --> 0:00:19.680 last couple of days? 0:00:19.760 --> 0:00:26.759 Like I have to do that when we're having a 0:00:26.800 --> 0:00:29.280 cup of coffee and ship, you know, offline. 0:00:30.000 --> 0:00:33.480 So let me tell you about King this last couple 0:00:33.479 --> 0:00:36.640 of days because this is called public and this is it's. 0:00:36.360 --> 0:00:38.000 Not gonna be public because we're not gonna get into 0:00:38.000 --> 0:00:41.639 the death. But the last couple of days I've been 0:00:41.720 --> 0:00:42.400 looking for King. 0:00:42.479 --> 0:00:43.720 He just been Pete. 0:00:43.880 --> 0:00:47.280 He trying to break my house of cards. 0:00:48.200 --> 0:00:49.120 Definitely not. 0:00:49.240 --> 0:00:52.159 I'm just saying, Pete, I fucked up, Pete. Can I 0:00:52.280 --> 0:00:56.200 just say I fucked up? I mismanaged my time in 0:00:56.200 --> 0:01:00.720 a bad bind, didn't you know? I missmad my time? 0:01:01.320 --> 0:01:03.560 And you know, Pete, I'll tell you the story over 0:01:03.720 --> 0:01:06.040 you know, a cigar perfect. 0:01:06.520 --> 0:01:08.200 I'm always I'm always good for that. 0:01:08.560 --> 0:01:12.000 But you know, Pete, it gets you know, I don't 0:01:12.040 --> 0:01:14.480 talk to nobody around here, so I like to, you know, 0:01:14.600 --> 0:01:15.880 drive and take care of stuff. 0:01:16.280 --> 0:01:20.080 We'll just leave it at that. Yeah, Yeah, he didn't 0:01:20.120 --> 0:01:23.480 put me in the mind I did, Pete, because I missed, 0:01:23.880 --> 0:01:26.960 you know, doing it my way. I miss Friday's show, 0:01:27.640 --> 0:01:31.880 but that's not important, so I didn't keep. I didn't keep. 0:01:32.040 --> 0:01:35.120 You know, I'm a bad person with checking in and 0:01:35.160 --> 0:01:35.760 shit like that. 0:01:35.959 --> 0:01:40.959 Pete, this is the thing, you know, whenever no Schillings 0:01:41.120 --> 0:01:45.479 podcast happens, I'm the only person that has to be here. 0:01:47.080 --> 0:01:49.680 That's one thing I realized. I am the only person 0:01:49.720 --> 0:01:53.040 that has to be here, right. I have to be 0:01:53.120 --> 0:01:55.800 here no matter what's going on in my life, no 0:01:55.840 --> 0:01:59.120 matter if the show is doing well, bad, good, I 0:01:59.240 --> 0:02:03.240 have to be here. So I have trained so nobody 0:02:03.280 --> 0:02:06.680 can do me a disservice by not being here with 0:02:06.760 --> 0:02:10.079 me right, because don't nobody owe me nothing, period? 0:02:10.240 --> 0:02:10.480 I do. 0:02:11.320 --> 0:02:13.000 I feel that. I disagree with that. 0:02:13.120 --> 0:02:16.000 I disagree with that because if I say I'm gonna 0:02:16.040 --> 0:02:18.919 do something and I give my obligation, and that's why 0:02:18.960 --> 0:02:21.640 I feel bad because I gave my obligation to support 0:02:21.720 --> 0:02:24.280 you and stuff, but I let other things get in 0:02:24.320 --> 0:02:26.760 the way or things like that. 0:02:26.960 --> 0:02:29.320 Yes, that's not even important though, but. 0:02:29.440 --> 0:02:32.040 To me it is kind of important because it takes 0:02:32.080 --> 0:02:34.720 away from the obligation that you counted on me to 0:02:34.760 --> 0:02:37.880 do something for. So for me, I do feel a 0:02:37.880 --> 0:02:41.600 type of way like, damn, you know, that's not manage 0:02:41.639 --> 0:02:42.680 my time better. 0:02:42.480 --> 0:02:44.400 That's not being a stand up guy. King, We have 0:02:44.440 --> 0:02:45.440 no time and place for that. 0:02:45.480 --> 0:02:47.760 Here. I'm gonna try and get me in trouble, Pete. 0:02:51.120 --> 0:02:53.040 Draw out some guys, what higher standards are gonna go 0:02:53.080 --> 0:02:53.560 talk like that. 0:02:54.800 --> 0:02:56.959 I'm Russell Wilson. You gotta be fucked up. 0:02:59.400 --> 0:03:03.359 No, So what it is is he didn't say anything. 0:03:05.320 --> 0:03:08.880 So one thing is me being here is different. But 0:03:09.400 --> 0:03:11.880 he talked in cold, so I thought he got kidnapped. 0:03:12.560 --> 0:03:15.920 Mm hmm, that that be the thing. 0:03:16.080 --> 0:03:20.240 And then like the problem with being a real friend. 0:03:20.280 --> 0:03:22.960 And I'll say this because most of the people that 0:03:23.000 --> 0:03:25.040 I do business with, I don't do business with a 0:03:25.040 --> 0:03:27.840 lot of people. Let's just shrink it down. Most people 0:03:27.840 --> 0:03:31.280 I do things with, Pete with friends like h is 0:03:31.320 --> 0:03:34.560 my friend. So it's like, damn, Pete, I thought it 0:03:34.600 --> 0:03:38.600 was like family. No, no, I'm saying what happened over 0:03:38.640 --> 0:03:41.800 two days, Pete, I went from family to friend. No, no, no, 0:03:42.720 --> 0:03:46.960 there's family that's not my friend. You know, I mean 0:03:47.000 --> 0:03:50.040 there's family. I'm talking about the relationship. There's family that's 0:03:50.080 --> 0:03:53.840 not my friend. Facts, right, But it's like this is 0:03:53.880 --> 0:03:56.960 somebody that I kind of you know, like no different 0:03:57.000 --> 0:03:59.200 with you, Like I'm gonna worry about your well being. 0:04:00.080 --> 0:04:03.000 So I'm thinking this motherfucking got kidnapped and somebody working 0:04:03.040 --> 0:04:03.480 his phone. 0:04:04.080 --> 0:04:08.200 Pete, I'm the stand up guy. Hold on, Pete, Pete, Pete, 0:04:08.280 --> 0:04:09.520 I'm the stand up guy here. 0:04:10.720 --> 0:04:10.960 Mother. 0:04:11.360 --> 0:04:13.760 You know, I think he's the rest of the room, 0:04:13.760 --> 0:04:16.719 but you're a stand up guy here the glasses is 0:04:16.760 --> 0:04:18.120 the stand up guy, Pete. 0:04:20.480 --> 0:04:25.880 Well, hey, look I apparently didn't give a fuck about friendship, 0:04:25.880 --> 0:04:26.960 but he's the stand up guy. 0:04:27.000 --> 0:04:30.599 That does mean I'm the stand up guy exactly. 0:04:31.080 --> 0:04:33.239 So that's what I was saying. So it's like, fuck, 0:04:33.720 --> 0:04:37.080 I'm like, what the fuck, I'm begging something. This my 0:04:37.160 --> 0:04:39.800 fucking something happened, Like I. 0:04:39.800 --> 0:04:43.360 Forget where I am, Pete, I forget that kidnapped motherfuckers 0:04:43.360 --> 0:04:45.359 down here and shooting him for no reason. And ship 0:04:45.480 --> 0:04:48.599 like that Mexic kids and white people and ship where 0:04:48.600 --> 0:04:50.800 I'm from. You know, we're all happy rainbow family. 0:04:51.520 --> 0:04:56.960 Yeah, that kill people next to the lake. Though sometimes 0:04:57.000 --> 0:05:00.159 like on the weekends, like this weirdo serial killer. 0:05:00.240 --> 0:05:04.000 People kill themselves. 0:05:06.560 --> 0:05:09.960 But I made it through that adventure, Pete, and rejuvenated 0:05:10.200 --> 0:05:13.160 and let's go and what's the subject today. 0:05:13.000 --> 0:05:15.359 Besides uh this what? This is not the subject? 0:05:15.480 --> 0:05:15.600 Oh? 0:05:16.120 --> 0:05:19.160 Thank God? Telling Pete about my last couple of days. 0:05:20.040 --> 0:05:21.240 Oh yeah, let's hear that. 0:05:21.360 --> 0:05:27.240 Let's hear your last couple of days, my last kicking. 0:05:29.520 --> 0:05:32.279 It was like a burden was relieved. Thank you God. 0:05:34.040 --> 0:05:36.200 Hey Pete, you know the funniest ship Pete. I have 0:05:36.320 --> 0:05:38.960 to be really honest, so I know the nigga was 0:05:39.000 --> 0:05:41.800 bad at me. So when I came back yesterday, I 0:05:41.839 --> 0:05:43.520 came in here. You know, I got like a bucket 0:05:43.520 --> 0:05:45.960 of clothes that I keep by the front door. Nigga, 0:05:46.000 --> 0:05:47.960 I walked in, the bucket was gone, and Ship, I said, 0:05:48.000 --> 0:05:49.320 God damn that nigga kicked me out. 0:05:55.839 --> 0:06:03.240 Later, this wasn't last week, Glasses in trouble for not 0:06:03.279 --> 0:06:05.120 showing up with a bucket of shrimp or something like that. 0:06:08.000 --> 0:06:12.919 Don't do that, Pete. Stop Pete. The show will go 0:06:12.960 --> 0:06:14.400 through fast and get them started. 0:06:14.839 --> 0:06:17.520 W That's what the homie was just telling me. 0:06:17.560 --> 0:06:20.760 Now what Punk was just saying, Man, he was with somebody, 0:06:20.880 --> 0:06:23.440 somebody booked his studio, and he was like, I think 0:06:23.480 --> 0:06:26.719 I'm telling you people think I like the debate. I 0:06:26.720 --> 0:06:29.480 don't know why that is, I don't like the debate. 0:06:31.279 --> 0:06:33.760 How ended up debating about the studio being booked. 0:06:34.480 --> 0:06:37.400 Well, a good buddy of mine's from Hawaii, his name 0:06:37.440 --> 0:06:40.640 is Lux was working at the studio at Punt Studio. 0:06:40.680 --> 0:06:43.359 They rented it because of the BT weekend. Okay, working 0:06:43.400 --> 0:06:45.640 with a really another great brother brother named Earl. Earl 0:06:45.760 --> 0:06:47.080 is a great brother in the business. 0:06:48.200 --> 0:06:49.760 Earl. Think it was Earl Washington. 0:06:49.839 --> 0:06:53.560 But uh he was telling me, like, man, me and 0:06:53.560 --> 0:06:55.400 Glasses was debating a minute ago. 0:06:56.400 --> 0:07:02.160 I'm like, no, we wasn't. No, he wasn't. He was 0:07:02.240 --> 0:07:10.440 debating about debating. Just hear it's going, Pete. Yeah, yeah. 0:07:10.480 --> 0:07:13.200 And it's funny because people just troll like that with 0:07:13.320 --> 0:07:16.200 it and I'll be like, like, I can't have my opinion, 0:07:19.880 --> 0:07:22.080 Like I'll say something to somebody, but I'm not. 0:07:24.520 --> 0:07:32.360 I don't quite get what. Huh. Yeah, I'm definitely interested. 0:07:32.640 --> 0:07:35.280 Deciphered that for me, Pete. 0:07:36.440 --> 0:07:40.080 What? Yeah, you decipher what he just said for me, Pete, 0:07:40.320 --> 0:07:49.200 because it's like, I do not like debating. 0:07:49.680 --> 0:07:53.680 Glasses does not perceive disagreements as debating. He perceives them 0:07:53.720 --> 0:07:54.720 as him correcting. 0:07:55.680 --> 0:07:57.760 Ooh, good one, can we can we steal that? 0:07:57.880 --> 0:08:00.520 And every now and then when somebody said something, you 0:08:00.560 --> 0:08:06.440 push that to say that again. Yeah, so when everybody 0:08:06.440 --> 0:08:08.680 think he's debating and stuff, we'll just push that the 0:08:08.720 --> 0:08:09.520 correct them. 0:08:10.160 --> 0:08:14.320 This is crazy rarely debate. No, I'm just talking about it, 0:08:14.400 --> 0:08:16.280 not just Pete. I'm talking about even like on the 0:08:16.840 --> 0:08:19.880 you know, weekly shows. You know, I think people get 0:08:19.920 --> 0:08:21.080 off by just challenging. 0:08:21.200 --> 0:08:22.840 Yeah, knows what I'm saying, Like on that show, on 0:08:22.880 --> 0:08:25.120 the hour show, we could push that saying Pete just 0:08:25.160 --> 0:08:27.600 saying when it gets to that point, people think you 0:08:27.720 --> 0:08:28.880 just debate for no reason. 0:08:29.360 --> 0:08:31.440 Like on Twitter, people say some shit, you're not I 0:08:31.480 --> 0:08:35.600 don't think looking for a prolonged interaction with the individual. 0:08:35.640 --> 0:08:39.080 It just seems like we're just gonna do a touch 0:08:39.120 --> 0:08:40.400 and go correction and move on. 0:08:40.920 --> 0:08:43.400 Yeah. What's funny is I rarely do that. But that 0:08:43.480 --> 0:08:44.320 statement is. 0:08:45.440 --> 0:08:48.920 Let's not go into rarely do that. That's a relative term, 0:08:49.040 --> 0:08:54.520 and my minuscule Twitter timeline would push back on that slightly. 0:08:56.600 --> 0:09:02.560 Prime example today or yesterday, I saw what's the comedian 0:09:02.720 --> 0:09:05.480 Erry Spears shout out Tory Spears. He was saying how 0:09:06.480 --> 0:09:09.240 Q wasn't a lyricist, how much he didn't like him, 0:09:09.679 --> 0:09:10.840 And today was a good day. 0:09:10.880 --> 0:09:12.760 It's not a good song. Damn, what kind of day 0:09:12.840 --> 0:09:18.679 was he having. They just say things like that to 0:09:18.760 --> 0:09:23.680 get the conversation going. But that's my point. I just 0:09:23.720 --> 0:09:25.640 didn't say anything like. 0:09:25.640 --> 0:09:28.400 Did you ask him those specific questions like do you 0:09:28.520 --> 0:09:29.200 like a good day? 0:09:29.360 --> 0:09:32.280 No, this was something that came on my timeline or 0:09:32.360 --> 0:09:34.800 he wanted to comment up by it in person to you. 0:09:34.800 --> 0:09:38.720 No, No, I'm saying I let stuff go by all 0:09:38.800 --> 0:09:42.520 the time. Oh okay, people say some crazy shit and 0:09:42.520 --> 0:09:46.000 I'd be like, yeah, whatever. My problem is when somebody's 0:09:46.000 --> 0:09:50.280 speaking to me. So if somebody's tweeting or exing to me, 0:09:50.840 --> 0:09:54.000 then I'll respond like if they'll ask me my opinion, 0:09:54.760 --> 0:09:57.240 I'll just respond, oh this is what I think. Then 0:09:57.280 --> 0:10:05.920 I'll find myself with a fucking argument. Like somebody says 0:10:06.000 --> 0:10:08.080 something to d C. It was a It was a 0:10:08.080 --> 0:10:10.679 guy on X and he was saying to d o C, Well, 0:10:10.800 --> 0:10:13.280 ice Cube didn't really need the group because of the 0:10:13.320 --> 0:10:14.000 money was wrong. 0:10:14.040 --> 0:10:17.400 He left it. He left the group because of uh. 0:10:17.240 --> 0:10:19.400 He he had a chance to go solo in Brian 0:10:19.440 --> 0:10:23.199 Turner and he's talking to DC, who is a member 0:10:23.240 --> 0:10:26.920 of n w A and Rock. So I see that 0:10:27.000 --> 0:10:27.640 and I'll tweet. 0:10:27.679 --> 0:10:30.480 I tweeted, like, imagine a world where a fan is 0:10:30.520 --> 0:10:34.880 telling DC about n w A. The last thing I 0:10:34.920 --> 0:10:37.559 know is people talking shit to me, trying to debate me. 0:10:37.600 --> 0:10:40.319 And I'm like, bro, it's why is that a debatable point? 0:10:42.000 --> 0:10:45.880 It's d o C of n w A, and it's 0:10:45.920 --> 0:10:50.360 a fan telling d O C about n w A. 0:10:51.559 --> 0:10:54.320 It's pretty much just come right out at that point 0:10:54.400 --> 0:10:59.000 and say, I think you're lying or you're delusional and 0:10:59.040 --> 0:11:03.680 incapable of person reality accurately. And I'm correcting you that 0:11:03.679 --> 0:11:06.200 that's kind of the only thing you're staying to DC 0:11:06.400 --> 0:11:11.200 as a fan at that point. It's not I have 0:11:11.320 --> 0:11:16.520 better sources. It's you're a liar or you don't know 0:11:18.200 --> 0:11:19.319 the sky when you see it. 0:11:22.520 --> 0:11:26.199 Either way, imagine me. That's to me somebody that would 0:11:26.200 --> 0:11:32.000 like to debate your siblings. Yeah, glasses house, my brother King. 0:11:35.840 --> 0:11:40.000 I'm looking at these lists right, here's a here's another 0:11:40.040 --> 0:11:43.040 great thing, right back into Brandy. I'm looking at these 0:11:43.160 --> 0:11:45.800 Los Angeles lists, right, and I guess they reference in 0:11:45.840 --> 0:11:48.640 the county okay, right, which is odd because some of 0:11:48.679 --> 0:11:50.320 these people aren't even from the county in Los Angeles. 0:11:50.320 --> 0:11:52.000 But let's let's keep it going just for the sake 0:11:52.040 --> 0:11:54.960 of which it's kind of disrespectful to call everybody an 0:11:55.080 --> 0:11:55.680 LA rapper. 0:11:56.040 --> 0:11:58.440 What kind of list? Is we talking about? Different lists 0:11:58.440 --> 0:12:01.080 that were made, So I want's the top fifty? 0:12:01.800 --> 0:12:05.640 Yeah, la rapperver, I'm like fifty exactly what you get 0:12:05.720 --> 0:12:08.160 below thirty five? You're just naming people out of a 0:12:08.200 --> 0:12:08.680 phone book. 0:12:09.200 --> 0:12:14.640 But to reference everybody as LA rappers, Okay, it's kind 0:12:14.640 --> 0:12:18.439 of like raggedy We don't soniw we talked, but let's 0:12:18.440 --> 0:12:20.480 say I entertained the County of Los Angeles. 0:12:20.520 --> 0:12:25.200 Okay, right, I said, you know what I get it. 0:12:25.200 --> 0:12:29.360 It's a lot of people with limited information trying to 0:12:29.440 --> 0:12:32.360 assess what's going on. So I said, maybe I need 0:12:32.400 --> 0:12:37.280 to make the official LA mount rushmore with the full explanation, 0:12:38.200 --> 0:12:42.080 need a platform to partner with. Started thinking because I 0:12:42.120 --> 0:12:44.120 wanted to write it. I didn't want to make like 0:12:44.200 --> 0:12:47.440 catching content. I wanted to write it like I wanted to, 0:12:47.679 --> 0:12:53.800 you know, work on writing. And people just start giving 0:12:53.840 --> 0:12:57.959 me their list of their lists. 0:12:58.679 --> 0:13:05.160 Fast question. Fuck you expect them to do? 0:13:05.400 --> 0:13:08.600 Expect them to do anything good? Point glasses. Either do 0:13:08.679 --> 0:13:09.679 it or not to do it. 0:13:09.960 --> 0:13:14.360 People go on Twitter to spout off their stupid ass thoughts. 0:13:15.320 --> 0:13:17.600 There's very few read only Twitter pep. I'm like the 0:13:17.600 --> 0:13:20.079 only read only guy. I think in like three months, 0:13:21.160 --> 0:13:25.840 I've read five hundred articles and made six posts. There's 0:13:25.840 --> 0:13:29.040 not a lot of me out there, and if there are, 0:13:29.120 --> 0:13:30.480 you wouldn't know they were out there. 0:13:34.000 --> 0:13:35.160 So did you make your list? 0:13:35.559 --> 0:13:35.719 No? 0:13:36.040 --> 0:13:38.880 Like I have it in my mind, but I'm not 0:13:38.920 --> 0:13:41.880 sure if I'm going to have to just make consistent 0:13:42.040 --> 0:13:45.120 content the regular modern day content where it's a video content. 0:13:46.480 --> 0:13:49.040 Really you can't do both. 0:13:51.679 --> 0:13:55.160 Yeah, but it would have been better the old school web. 0:13:55.200 --> 0:13:57.839 But whatever, I don't think that's important. That just goes 0:13:57.880 --> 0:14:02.839 into how my brand is market People just think they 0:14:02.840 --> 0:14:06.000 should challenge whatever my thought is, even though it's not 0:14:06.120 --> 0:14:09.840 my personal opinion. Like the dude who I said the 0:14:09.840 --> 0:14:12.520 shit to about DC was like, that's that's your problem. 0:14:12.559 --> 0:14:15.160 You think you know everything. I didn't even say what 0:14:15.240 --> 0:14:15.679 I knew. 0:14:16.440 --> 0:14:20.600 I expressed it cuz you feel me Like, how do 0:14:20.720 --> 0:14:23.600 you argue with DC about Nwa? 0:14:23.840 --> 0:14:25.880 And it turned into glass You think you know everything? 0:14:25.960 --> 0:14:33.400 Cuz how nigga you are arguing with d OC about Nwa? 0:14:33.680 --> 0:14:35.680 Who the fuck thinks they know everything? 0:14:37.240 --> 0:14:37.480 You know? 0:14:37.600 --> 0:14:38.000 One thing. 0:14:38.080 --> 0:14:38.320 I know. 0:14:38.760 --> 0:14:41.200 I would not argue with Doc about NWA. 0:14:45.200 --> 0:14:47.840 Yeah, I mean what you're saying is facts and true, 0:14:47.880 --> 0:14:51.000 and it's fuggy because it is like those. 0:14:50.800 --> 0:14:55.560 People are trolling. They're not trolling what they're doing. They 0:14:55.600 --> 0:14:59.480 be dead fucking serious. I don't think they'd be that serious. 0:14:59.520 --> 0:15:03.480 That can't be that situation right there, There is no 0:15:03.840 --> 0:15:07.280 can't be trolling. I mean what you said is facts. 0:15:07.280 --> 0:15:10.640 There is no wiggle room, there is no I mean 0:15:10.680 --> 0:15:14.480 there is no there's no getting around what you just said. 0:15:14.600 --> 0:15:18.480 So for me, that's trolling because there is no back 0:15:18.560 --> 0:15:21.240 door to which you said. There is no exceptions, like 0:15:21.280 --> 0:15:26.720 you said, how can a fan tell DLC anything about NWA. 0:15:27.120 --> 0:15:30.560 There's a video I saw come out and I was 0:15:30.600 --> 0:15:32.440 gonna watch it this morning and I didn't, and I 0:15:32.480 --> 0:15:34.640 really screwed up and I let the show down by 0:15:34.680 --> 0:15:40.760 not watching it. That's on Jordan Peterson interview. Yeah, I 0:15:41.080 --> 0:15:43.400 sold you guys short, you fake kidnap, You faked your 0:15:43.440 --> 0:15:45.760 on kidnapping. And I fail to watch this research video. 0:15:47.400 --> 0:15:50.600 So Jordan Peterson is interviewing some guy. I think it's 0:15:50.640 --> 0:15:53.000 another psychologist of some sort. I'd seen his face before. 0:15:53.000 --> 0:15:55.280 I forgot what his thing is, but he was talking 0:15:55.320 --> 0:16:00.360 about the other guy, the guest. How The most interesting 0:16:00.360 --> 0:16:03.640 phenomenon he's been able to observe is when people believe 0:16:03.680 --> 0:16:09.000 in something their utter reluctance to change their view of 0:16:09.040 --> 0:16:12.520 it in spite of being presented with overwhelming evidence to 0:16:12.560 --> 0:16:16.800 the contrary, and that psychological phenomenon that's so common in 0:16:16.800 --> 0:16:19.120 the human experience. And this is like an example of that. 0:16:20.080 --> 0:16:22.600 I saw on Behind the Music ten years ago that 0:16:22.720 --> 0:16:25.800 some guy that works for VH one said that ice 0:16:25.880 --> 0:16:30.760 Cube left for money or whatever the hell. Oh yeah, 0:16:30.760 --> 0:16:33.040 I was sitting next to him at the table when 0:16:33.080 --> 0:16:37.440 he left and told me why that's not right? No, no, no. 0:16:38.480 --> 0:16:40.920 It's just I just find it weird that you would 0:16:41.000 --> 0:16:43.600 argue with such an authority force as a member of 0:16:43.720 --> 0:16:47.280 NWA about why his friend left the group. That's what 0:16:47.280 --> 0:16:50.880 I versus you or who are a complete stranger and 0:16:50.960 --> 0:16:53.960 you're getting YouTube information. Now, Look, I'm not here to 0:16:53.960 --> 0:16:56.680 slander YouTube. YouTube is one of the most helpful tools 0:16:56.800 --> 0:16:58.280 ever been. I love YouTube. 0:16:58.640 --> 0:17:00.560 That's the stand up guy. 0:17:00.720 --> 0:17:03.360 No, because I get a lot of information from YouTube, 0:17:03.360 --> 0:17:05.800 But I don't think it makes me like I was 0:17:05.840 --> 0:17:11.119 looking at these fifty incorrect incorrect opinions about geography. 0:17:11.280 --> 0:17:12.680 Oh okay, oh you see those two? 0:17:12.880 --> 0:17:15.320 Yeah right, and I watch them all right, but I 0:17:15.320 --> 0:17:19.199 wouldn't argue with somebody who's a professional in geography about it. 0:17:19.359 --> 0:17:23.040 Yeah, I like. 0:17:24.880 --> 0:17:28.040 Every day like my brand is a crypt, Like I'm 0:17:28.040 --> 0:17:31.000 a crypt that is part of my brand. And not 0:17:31.119 --> 0:17:35.000 only am my crypt, I'm also somewhat articulate as a crypt. 0:17:36.200 --> 0:17:38.880 Not only am I somewhat articulate as a crypt, I'm 0:17:38.960 --> 0:17:42.360 sober as a crypt. Not only am I sober as 0:17:42.359 --> 0:17:47.160 a crypt, I'm well researched. So like, I keep researching, 0:17:48.160 --> 0:17:50.800 Yet I don't walk around trying to tell other cryps 0:17:50.880 --> 0:17:56.520 about cripping until they start asking me questions about crypping. 0:17:56.960 --> 0:17:58.880 So that's what throws me off. I don't know what 0:17:58.960 --> 0:18:00.920 is it about my marketing a brand and that makes 0:18:00.920 --> 0:18:04.399 people feel like, like I heard somebody say that on Clubhouse? 0:18:04.840 --> 0:18:06.280 What is that y'all? 0:18:06.320 --> 0:18:09.959 Just y'all don't even challenge glasses challenge me, I'm not 0:18:10.520 --> 0:18:11.560 look at this ain't a fight. 0:18:12.640 --> 0:18:15.600 We're not here. That mean by challenge you like just 0:18:15.640 --> 0:18:19.160 to argue. Don't everybody do that already all the time? 0:18:19.320 --> 0:18:20.640 So what you mean by challenging? 0:18:20.680 --> 0:18:23.439 He felt like I was like, you know, today's Tuesday, 0:18:23.480 --> 0:18:25.600 Like y'all just let's say anything, you know, just like, 0:18:25.760 --> 0:18:26.560 well today is too. 0:18:26.600 --> 0:18:27.280 I don't know if. 0:18:27.160 --> 0:18:31.000 That's or do they think certain people of higher stature 0:18:31.119 --> 0:18:33.840 don't argue with you. 0:18:34.000 --> 0:18:39.040 Most people that like are legends or predecessors, they don't 0:18:39.080 --> 0:18:41.719 really argue with me what they're trying to refer to. 0:18:42.040 --> 0:18:46.240 No, he was asking people who aren't as well researched 0:18:46.280 --> 0:18:47.639 why they are not challenging you. 0:18:47.760 --> 0:18:55.200 They always argue with you, act like you're a stepping 0:18:55.240 --> 0:18:57.560 stone or something. The way they try to argue with you. 0:19:00.440 --> 0:19:05.560 Continuation of life, the the the inverse of the principle 0:19:05.560 --> 0:19:07.239 of the more you know, the more you know, you 0:19:07.280 --> 0:19:11.000 don't know. That's what they know. The more they think they. 0:19:10.880 --> 0:19:15.400 Know, that's what's wrong with me. I suffer from that. 0:19:15.640 --> 0:19:17.160 The more I know, I really like, oh I don't 0:19:17.200 --> 0:19:21.960 know shit. Today I realized andre Hirel started that death Jam. 0:19:22.320 --> 0:19:26.680 Yeah you didn't know that? No? Really? Yes? But did 0:19:26.720 --> 0:19:30.000 he know that ship? And he wasn't that death jam? Didn't? 0:19:30.040 --> 0:19:31.120 Did he go over there? No? 0:19:32.119 --> 0:19:32.399 He did. 0:19:32.600 --> 0:19:34.919 Andre Herrel started that death jam, And from what I 0:19:35.000 --> 0:19:38.720 understand right is he took heavy D to death Jam 0:19:38.800 --> 0:19:41.720 and they didn't see it. So he started his own 0:19:41.800 --> 0:19:44.480 label to help heavy D which is Uptown Records. 0:19:44.560 --> 0:19:45.600 That's when Puff started. 0:19:45.760 --> 0:19:51.000 Okay Goff as an intern at death Jam. 0:19:51.280 --> 0:19:52.920 No, he was an intern in Uptown. 0:19:57.600 --> 0:20:02.560 But I spend too much what's time getting knowledge to 0:20:02.800 --> 0:20:06.760 be worrying about arguing a point. Usually I'm coming backwards 0:20:06.800 --> 0:20:10.120 to argue a point or to to have to defend 0:20:10.119 --> 0:20:13.960 the position, and I'm coming back on my learning chart 0:20:14.040 --> 0:20:20.119 or learning curve, and I'm usually coming back, you know, 0:20:21.600 --> 0:20:23.960 twelve months ago or twelve years ago. 0:20:24.000 --> 0:20:27.520 Sometimes, let me ask you a question, what is the 0:20:27.560 --> 0:20:28.920 purpose of learning? 0:20:34.520 --> 0:20:38.080 Just to pass information? In my mind, to pass information, 0:20:38.520 --> 0:20:41.040 I think, I think, I I think I've heard that 0:20:41.080 --> 0:20:46.119 scientifically said that's the goal of healthy sale is to 0:20:46.160 --> 0:20:48.000 pass information. That that fear. 0:20:48.720 --> 0:20:51.040 And the sad thing is we have to step backwards 0:20:51.080 --> 0:20:53.760 with our language so we can try to pass the information. 0:20:55.080 --> 0:20:56.440 Step back with our language. 0:20:56.600 --> 0:20:58.439 Yeah, you know, you said, when you're talking to some 0:20:58.440 --> 0:21:01.040 people feel like you're going backwards. And sometimes we have 0:21:01.080 --> 0:21:03.520 to go backwards in our language just to get the 0:21:03.560 --> 0:21:06.760 information across for them to even try to understand. 0:21:09.920 --> 0:21:10.720 I don't know if. 0:21:10.560 --> 0:21:14.440 People ask questions to understand, though, I don't think everybody 0:21:14.520 --> 0:21:16.240 is genuinely asking to learn. 0:21:16.600 --> 0:21:19.800 Yeah, but we know as a learning person, every moment 0:21:19.920 --> 0:21:21.000 is a chance to learn. 0:21:21.720 --> 0:21:24.199 I don't know if everybody understands that, but that's a 0:21:24.320 --> 0:21:28.800 learning person. Say that a game peek, but that's a 0:21:28.920 --> 0:21:33.440 learning person that other people aren't in that group. 0:21:34.040 --> 0:21:37.320 If the horse drinks, he drinks. If not, you don't. 0:21:39.240 --> 0:21:41.480 A lot of people, I think, like to also ask questions, 0:21:41.520 --> 0:21:45.240 particularly in social media environment. It's it's like a haven 0:21:45.440 --> 0:21:52.720 for like people trying to rectify personal insecurities in some 0:21:52.800 --> 0:21:54.560 way or shape or form. And I hate playing that 0:21:54.720 --> 0:21:59.680 stupid insecurity card, but you can see when people ask questions, 0:22:00.600 --> 0:22:05.919 they're just trying to poke holes in somebody having a 0:22:06.080 --> 0:22:10.720 theory or a thesis or whatever, and they just are like, oh, well, 0:22:10.760 --> 0:22:13.000 you're not gonna know it all here, let me prove this, 0:22:13.480 --> 0:22:16.240 let me poke this soft spot in that principle that 0:22:16.280 --> 0:22:18.719 you're talking about right here. They don't want to know, 0:22:18.760 --> 0:22:20.800 they don't want to learn, they don't have any information themselves. 0:22:20.840 --> 0:22:23.639 They're just sitting there just trying to look at in 0:22:23.720 --> 0:22:27.320 some limited confine of what you're trying to talk about 0:22:27.400 --> 0:22:31.800 or discuss. And then yeah, try to reduce its value. 0:22:34.000 --> 0:22:36.280 Something else I learned today, right, and it goes into 0:22:36.320 --> 0:22:40.159 the same conversation about marketing is entertainment, but entertaining is 0:22:40.160 --> 0:22:43.520 all about hold the attention and to keeping a certain place. 0:22:45.200 --> 0:22:48.560 I had to really remember that, like that was so important. 0:22:48.680 --> 0:22:55.600 It was almost freeing, Like I've been bounded because I 0:22:55.680 --> 0:23:00.320 understood early on, right that my task was to make money. 0:23:00.080 --> 0:23:02.320 By being a rapper making rap, so okay. 0:23:02.840 --> 0:23:06.040 Then I started to learn about records, hip hop and marketing, 0:23:06.520 --> 0:23:08.800 and then I was like, damn, Now I really felt 0:23:08.880 --> 0:23:15.680 bounded by culture. But this last week understanding that culture 0:23:15.800 --> 0:23:17.600 is the craft. You know, hip hop is the culture, 0:23:17.600 --> 0:23:20.400 that's you know, that's the craft. Hip Hop is the craft. 0:23:21.800 --> 0:23:24.679 Entertainment is the business. And it seems funny because I've 0:23:24.720 --> 0:23:27.560 been in an entertainment business now professionally almost twenty years. 0:23:28.280 --> 0:23:31.440 But I just realized that I was in an entertainment business. 0:23:31.520 --> 0:23:33.200 What made you do that? In the last week? 0:23:33.240 --> 0:23:36.880 What was the So we did a podcast about marketing 0:23:38.240 --> 0:23:44.720 and I was talking to someone I think a publicist, No, 0:23:44.880 --> 0:23:47.800 I was talking to someone else, and it hit me 0:23:48.320 --> 0:23:51.880 that we're in the entertainment business. Because I couldn't figure 0:23:51.880 --> 0:23:54.800 out why certain people like certain things. 0:23:55.440 --> 0:23:57.120 I was like, why would y'all like that? Like that 0:23:57.200 --> 0:24:02.040 ain't to you, it's not entertain but to somebody else. No, no, no, 0:24:02.280 --> 0:24:04.120 you mean no. 0:24:04.240 --> 0:24:07.080 I didn't think it was necessarily highly rated in the 0:24:07.119 --> 0:24:14.159 craft example, like they wasn't dope, okay, like craft wise, 0:24:14.240 --> 0:24:16.200 like the craft of hip hop. If it was craft 0:24:16.240 --> 0:24:20.119 in a rhyme or dancing to the music or graffiti, 0:24:20.160 --> 0:24:21.920 it is like somebody's writing cursive. 0:24:21.600 --> 0:24:23.800 On the wall, Like that wasn't dope to you. 0:24:24.560 --> 0:24:28.720 It wasn't dope based off knowledge of craft, okay, you 0:24:28.720 --> 0:24:30.600 know what I mean? Not not like do I like it? 0:24:30.800 --> 0:24:34.240 But and they go to that point because it's entertaining. 0:24:38.280 --> 0:24:41.840 And so now like I always thought, like it's certain 0:24:41.880 --> 0:24:47.320 rappers who I noticed that, you know, I'm like, uh, 0:24:47.800 --> 0:24:53.199 I'm not necessarily I don't think they're highly rated in 0:24:53.280 --> 0:24:55.640 the craft or well schooled in the craft, but they're 0:24:55.800 --> 0:24:56.720 entertaining as fuck. 0:24:57.520 --> 0:24:59.760 Sure, I think a half of guys like that. 0:25:00.720 --> 0:25:10.280 So you use street urban culture to entertain. Sure, you 0:25:10.359 --> 0:25:13.520 use street urban culture to entertain. That's the business. 0:25:13.600 --> 0:25:19.520 Bring yeah, that is the business, wan, And I didn't 0:25:19.560 --> 0:25:26.480 know that oddly, And it's free because I think you 0:25:26.520 --> 0:25:29.600 spend so much time initially, the more you learn about marketing, 0:25:30.440 --> 0:25:33.600 you spend so much time trying to just get greater 0:25:33.760 --> 0:25:37.920 at the craft at displaying street urban culture. So whether 0:25:37.960 --> 0:25:44.920 you rapping, making rap songs, whatever it is, if you dance, 0:25:45.000 --> 0:25:47.399 and you get greater at the craft, but then to 0:25:47.520 --> 0:25:49.560 figure out how to entertain. 0:25:51.359 --> 0:25:53.000 With that craft is different. 0:25:53.800 --> 0:25:59.400 And that the craft, huh, And that is the craft. 0:26:01.600 --> 0:26:06.600 That's the business. It's not the craft, that's the business. 0:26:06.600 --> 0:26:10.360 Because some people could be hella nice at the craft, 0:26:10.720 --> 0:26:13.240 but the craft may not be entertaining. 0:26:13.920 --> 0:26:15.840 Then are the hella nice at the craft? 0:26:16.280 --> 0:26:22.200 Yes, like Pat Poos is nice at the craft, because 0:26:22.240 --> 0:26:27.399 the craft of being a rapper, he's hella nice at it. 0:26:27.440 --> 0:26:28.840 He can m see his ass off. 0:26:29.240 --> 0:26:33.399 But is it entertaining is a different challenge, Like you 0:26:33.440 --> 0:26:36.560 could take somebody like we was talking about the Hommi Perico, 0:26:36.840 --> 0:26:40.200 and Perico, while he's getting better and better at the craft, 0:26:40.800 --> 0:26:45.200 he's still not quite you know, of the upper echeline 0:26:45.280 --> 0:26:47.760 level of craftsmanship when. 0:26:47.560 --> 0:26:48.200 It comes to it. 0:26:49.119 --> 0:26:53.679 But that motherfucker is entertaining the way he sounds, you know, 0:26:53.880 --> 0:26:57.880 the music he picks. He picks a really great instrumental, 0:26:58.400 --> 0:27:01.200 the way he throws his voice, like Parico's voice is 0:27:01.200 --> 0:27:04.119 a little deeper. But when he gets on the song, 0:27:04.600 --> 0:27:07.240 he is like pitched up a little bit like and 0:27:07.280 --> 0:27:09.280 he is entertaining the curl. 0:27:09.320 --> 0:27:10.480 He's entertaining. 0:27:12.400 --> 0:27:16.840 So to the marketing point, it's freeing because sometimes we 0:27:16.880 --> 0:27:19.520 would look at certain things like gimmicks like this is 0:27:19.560 --> 0:27:22.560 a great example, like Gang figured out he was an 0:27:22.760 --> 0:27:24.320 entertainer before all of us. 0:27:26.480 --> 0:27:31.159 Well, I think there's different dimensions to the craft. Rapping 0:27:31.280 --> 0:27:37.760 is spoken. You write it, but it's spoken, it's not authored. 0:27:40.720 --> 0:27:42.359 You know what I mean. You don't have to write 0:27:42.359 --> 0:27:44.440 it though, yeah, you necess don't have to write it. 0:27:44.600 --> 0:27:44.960 You don't. 0:27:45.000 --> 0:27:49.360 But it's like a huge component to that is how 0:27:49.400 --> 0:27:52.320 you deliver. Yeah. 0:27:52.840 --> 0:27:56.600 No, no, that that's the no, that's the whole thing, right, Yeah. 0:27:57.240 --> 0:27:59.680 The craft, like like I tell people all the time, 0:27:59.760 --> 0:28:05.359 the writing. Like somebody like Snoop Dogg is probably the 0:28:05.440 --> 0:28:09.640 greatest hip hop artist, possibly the greatest rapper every right, 0:28:09.800 --> 0:28:12.600 just when you think of great impact, you know everything, 0:28:12.640 --> 0:28:16.600 greats just all like he's a cultural phenom, he's not. 0:28:16.880 --> 0:28:18.359 He's probably not a top five writer. 0:28:20.480 --> 0:28:25.399 There are who they got some incredible writers that have 0:28:25.480 --> 0:28:28.400 came through hip hop. I mean writing to ship they 0:28:28.400 --> 0:28:33.840 were write. Nas is a fantastic writer. Kendrick Lamar is 0:28:33.880 --> 0:28:38.320 a fantastic writer. Tupacs, your core is probably the when 0:28:38.360 --> 0:28:41.520 you look up what lyrics mean, like, uh, the expression 0:28:41.560 --> 0:28:43.160 of emotion through words? 0:28:43.200 --> 0:28:45.600 You know what I mean? Tupac by far as the greatest 0:28:45.720 --> 0:28:47.560 lyricist in history of hip hop. 0:28:48.320 --> 0:28:50.440 Now, I would have never thought that because of what 0:28:50.600 --> 0:28:53.080 you think of lyrics based off your perception versus when 0:28:53.120 --> 0:28:55.440 you look up the definition of the word. When you 0:28:55.440 --> 0:28:58.840 look up the definition of the word lyrics, and then 0:28:58.880 --> 0:29:04.240 somebody who's a it's a professional at lyrics, nobody comes 0:29:04.240 --> 0:29:07.120 close to Tupac. It made me reevaluate when I looked 0:29:07.160 --> 0:29:10.120 up lyrics and the origin of that word lyrics and lyricism. 0:29:10.640 --> 0:29:12.760 It made me re evaluate my whole lists on what 0:29:12.880 --> 0:29:15.920 I thought lyrics were. But I never spoke that list 0:29:16.040 --> 0:29:18.080 with confidence in the first place. I could tell you 0:29:18.080 --> 0:29:20.840 what I like. But when I look up the definition, 0:29:20.920 --> 0:29:24.400 Tupac is number one by far lyrics lyricism, Like he's 0:29:24.440 --> 0:29:27.200 the greatest lyricist ever. You wouldn't think that because you 0:29:27.240 --> 0:29:33.920 start thinking of grammatical tricks. You know, entendres like English 0:29:33.920 --> 0:29:39.760 teachers and that's not necessarily what lyrics have to be. Again, 0:29:39.840 --> 0:29:43.680 that goes into writing versus the poet. 0:29:43.480 --> 0:29:47.440 Who's you know, doing the things with you know, with 0:29:47.560 --> 0:29:54.040 words that that drive emotion. But you think finding out 0:29:54.080 --> 0:29:58.320 the entertaining personal free you up. Yeah, it changed everything 0:29:58.920 --> 0:30:03.760 on how you market and everything else. When you come 0:30:03.800 --> 0:30:06.120 from the street, you're bounded by street rules. 0:30:06.480 --> 0:30:10.040 Okay, there's certain things that I've let go of right 0:30:10.080 --> 0:30:13.120 as I market myself in the music business. One is 0:30:13.160 --> 0:30:15.200 in the streets you need your pride and ego all 0:30:15.240 --> 0:30:18.120 the time. Like everything is your pridate ego. It's how 0:30:18.160 --> 0:30:21.240 you earn. Your reputation, is how you achieve everything. 0:30:21.640 --> 0:30:25.840 That's your street credit, your credit score, my street my 0:30:25.920 --> 0:30:27.040 street credit score. 0:30:26.840 --> 0:30:30.239 Is probably in the highest seven hundreds, you know. I 0:30:30.240 --> 0:30:34.720 mean it's fantastic. But in the music business, your ego 0:30:34.720 --> 0:30:36.920 and your pride are your greatest enemies. 0:30:37.440 --> 0:30:39.440 Okay, right, because you're. 0:30:39.320 --> 0:30:41.600 Gonna have to deal with people who are probably going 0:30:41.680 --> 0:30:44.440 to not treat you the way you want to be treated. Okay, 0:30:44.800 --> 0:30:47.400 you have to earn everything with them people. 0:30:48.120 --> 0:30:51.680 But you already knew this the outside of No, because 0:30:51.720 --> 0:30:53.880 you didn't go to certain things and do certain things 0:30:53.920 --> 0:30:56.600 like you can go to Diddy's party because weird shit. 0:30:56.720 --> 0:30:59.480 I did go to Dibbe's party. I don't know, but 0:30:59.520 --> 0:30:59.920 you left. 0:31:00.040 --> 0:31:01.800 That was something you kept doing because I didn't know 0:31:01.840 --> 0:31:07.200 there was a reason to stay. 0:31:07.360 --> 0:31:09.960 Like last is the business back here, I might have stayed. 0:31:10.160 --> 0:31:11.840 I don't want to see what's. 0:31:11.840 --> 0:31:15.520 Doing if you have to use the restroom, the women 0:31:15.560 --> 0:31:16.160 are back there. 0:31:17.680 --> 0:31:19.480 You never told me, Okay, if you said there was 0:31:19.520 --> 0:31:22.840 a reason, like, I didn't know, Like I didn't know 0:31:22.880 --> 0:31:23.440 there was somewhere. 0:31:23.680 --> 0:31:25.600 I didn't get anybody for the coolest party. 0:31:25.640 --> 0:31:29.160 Yeah you get that, or or you know, honestly with 0:31:29.280 --> 0:31:32.040 I wush itn't I don't think again, I don't party that. 0:31:32.120 --> 0:31:32.920 Yeah, you don't fit that. 0:31:33.000 --> 0:31:35.960 Okay, I don't do drugs. Let's just enter that door. 0:31:36.000 --> 0:31:39.600 I don't really drink or do drugs. So people party, 0:31:39.720 --> 0:31:44.000 you know, cocaine is a big party in the entertainment business. Drinking, 0:31:44.400 --> 0:31:46.320 you don't do that. You may not be that fun 0:31:46.360 --> 0:31:48.920 to party with some people. So I got it. I 0:31:48.920 --> 0:31:51.560 didn't even take it personal. So I didn't know that 0:31:51.640 --> 0:31:52.920 there was somewhere else to be. 0:31:54.840 --> 0:31:56.080 So it's not like that. 0:31:56.240 --> 0:31:59.520 Yeah, So with this thought though, you know of freeing 0:31:59.520 --> 0:32:03.640 yourself and entertaining and entertainment part of it. 0:32:03.680 --> 0:32:04.320 Does that mean you. 0:32:04.520 --> 0:32:09.800 Start trying to be more accessible to the public to 0:32:10.120 --> 0:32:12.960 entertain them? Are just them to be entertained just by 0:32:12.960 --> 0:32:14.400 your presence being somewhere? 0:32:15.320 --> 0:32:19.360 Well, so I think that's the conflict, right. The conflict 0:32:19.440 --> 0:32:21.719 is you don't have to be accessible. 0:32:22.680 --> 0:32:25.560 Right, that's a simple way that people. You know, you're 0:32:25.560 --> 0:32:27.160 going out to be a court gester, you show up 0:32:27.200 --> 0:32:28.680 somewhere and make I was. 0:32:28.640 --> 0:32:31.800 Thinking like the BT experience, like is that entertaining if 0:32:31.800 --> 0:32:32.400 you show up there? 0:32:32.480 --> 0:32:33.680 Is that entertaining for them? 0:32:33.840 --> 0:32:36.960 Or is that you know, like, w people be entertained 0:32:36.960 --> 0:32:38.960 by you just showing up at something like that? 0:32:39.560 --> 0:32:41.440 No, not just you showing up. 0:32:41.800 --> 0:32:45.840 Now, if you went with one hundred niggas all wearing 0:32:46.320 --> 0:32:54.840 in lowriders, wearing Dickies, Chucks bandanas, and then y'all walk 0:32:54.880 --> 0:32:56.560 down the red car, but and the niggas you start see, 0:32:56.680 --> 0:32:59.120 that's entertaining, Okay. 0:33:01.120 --> 0:33:03.360 I was thinking about it, like. 0:33:03.600 --> 0:33:06.640 How much the business has stripped down things that are 0:33:06.800 --> 0:33:09.840 entertaining to make it more. 0:33:11.320 --> 0:33:14.880 Glorious? Cheap, oh cheap, not even better cheap? 0:33:15.360 --> 0:33:15.520 Right? 0:33:15.600 --> 0:33:19.520 Remember, because a music artist would have a band, Yes, 0:33:20.920 --> 0:33:24.040 like if some what's funny is if somebody stood on 0:33:24.080 --> 0:33:27.280 that corner, Like let's say somebody standing on two different corners, 0:33:27.480 --> 0:33:31.040 the corner opposite of each other, Jason, and there's one 0:33:31.080 --> 0:33:33.880 guy with a drum set that could play, and there's 0:33:33.920 --> 0:33:36.640 one guy that's singing on the other corner right across 0:33:36.640 --> 0:33:39.440 the street that could sing with a mic. Both guys 0:33:39.440 --> 0:33:43.200 would have hundreds of people around them. 0:33:43.320 --> 0:33:44.280 You know what I'm saying, Pete. 0:33:44.320 --> 0:33:46.040 Like, if it's a drummer with a drum set and 0:33:46.040 --> 0:33:47.400 he got an amp and you could hear it, and 0:33:47.440 --> 0:33:50.480 that nigga could play, people are going to stop around 0:33:50.560 --> 0:33:51.560 him and watch him play. 0:33:51.720 --> 0:33:53.840 Hundreds of people every day. 0:33:53.920 --> 0:33:56.640 Fact, Just like if it was a singer that could sing, 0:33:56.680 --> 0:33:58.960 he had a mic and he was singing at a work. 0:33:59.480 --> 0:34:02.560 So the hour of the entertainment business through music has 0:34:02.600 --> 0:34:07.400 always been you would go see an entertaining show, right, 0:34:07.440 --> 0:34:10.120 you would go see is usually a guy that can 0:34:10.120 --> 0:34:13.080 play a bass he could play. It's a guy that 0:34:13.160 --> 0:34:16.720 could play a rhythm guitar, he could play. A guy 0:34:16.760 --> 0:34:18.680 that can play a drum he could play. Maybe a 0:34:18.719 --> 0:34:20.719 guy that's playing a piano he could play. And then 0:34:20.800 --> 0:34:25.440 there's a singer, right, And then that's entertaining. That's five 0:34:25.520 --> 0:34:28.040 different points of entertainment you're staring at. 0:34:28.360 --> 0:34:29.080 Lord knows. 0:34:29.160 --> 0:34:33.040 If they start to dress, let's say like kiss right 0:34:33.120 --> 0:34:37.960 the rock band where they just look hella, that's entertaining. 0:34:38.520 --> 0:34:41.600 Then you get pyrotechnics. All of these things cause you 0:34:41.680 --> 0:34:45.319 to stay. The origin of the word entertain here it is. 0:34:48.040 --> 0:34:52.120 It is the origin of the word entertained to maintain 0:34:52.360 --> 0:34:56.880 or to keep someone in a certain frame of mind. 0:34:59.000 --> 0:35:03.719 So if you yeah, so, it's like so again, it's 0:35:03.800 --> 0:35:10.560 like that's why you so to peach point right, you 0:35:10.719 --> 0:35:13.600 have to market the entertainment. We was talking about different 0:35:13.600 --> 0:35:16.439 guys coming up in LA. A lot of people look 0:35:16.600 --> 0:35:20.399 just like krib mac. Shout out to krib mac c mac. 0:35:22.560 --> 0:35:23.280 What all, Matt? 0:35:24.239 --> 0:35:29.080 They're taking his same path right with how he decided 0:35:29.120 --> 0:35:31.280 to And I realized, I was like, oh, these people 0:35:31.320 --> 0:35:32.319 are entertaining. 0:35:33.680 --> 0:35:36.719 Now what you think of how they're entertaining is your 0:35:36.760 --> 0:35:39.480 personal cross to bear. But they're entertaining. 0:35:41.120 --> 0:35:45.719 The people that are there to watch are there to 0:35:45.760 --> 0:35:48.080 be entertaining. Yeah. 0:35:49.080 --> 0:35:51.200 Like I was listening to this guy as a guy 0:35:51.280 --> 0:35:52.040 named King Peel. 0:35:52.080 --> 0:35:55.200 He's out of Pomona, Pou guy, and he was they 0:35:55.200 --> 0:35:58.000 did an animated story where he was talking about getting 0:35:58.040 --> 0:36:01.800 head from women with no tea and how it happened 0:36:01.800 --> 0:36:04.640 to him when he was younger, and then as he 0:36:04.680 --> 0:36:06.600 got older, he started to look for women with no 0:36:06.680 --> 0:36:10.239 tea and he was calling the head from somebody with 0:36:10.280 --> 0:36:12.200 no tea gummy or gummy. 0:36:12.760 --> 0:36:13.440 That's funny. 0:36:13.760 --> 0:36:19.520 Yeah, that's funny, right, And it's like it's entertaining. Now 0:36:19.640 --> 0:36:22.319 where is he at in his craft is a different conversation. 0:36:22.440 --> 0:36:26.560 But again, in a time where content and entertainment is 0:36:26.640 --> 0:36:29.719 all accessible and it's so much to choose from, you 0:36:29.800 --> 0:36:30.880 may not be looking. 0:36:30.600 --> 0:36:31.520 For as much craft. 0:36:31.840 --> 0:36:33.920 Back in the day, you needed craft to get people 0:36:33.960 --> 0:36:35.760 to put you out in front of the public. 0:36:36.040 --> 0:36:40.080 So would that be a good example of your one 0:36:40.160 --> 0:36:41.359 partner that. 0:36:41.400 --> 0:36:43.040 Used to be a rapper than he be like a 0:36:43.080 --> 0:36:46.400 comedian and stuff you guys be doing skits with Is 0:36:46.440 --> 0:36:48.040 that something like that good example? 0:36:49.880 --> 0:36:52.480 I mean, here's a few, like think about. 0:36:52.480 --> 0:36:56.120 Talking about glasses, say that when my time. You know 0:36:56.160 --> 0:36:58.120 what I'm talking about. No, say it again. He used 0:36:58.120 --> 0:36:59.920 to be a rapper. He did the skits with you, 0:37:00.160 --> 0:37:02.240 the restaurants and stuff, the Mexican concrete. 0:37:02.440 --> 0:37:04.239 Yeah, is that kind of like a good example where 0:37:04.239 --> 0:37:07.120 his craft are rapping, but then he became an entertainer. 0:37:08.480 --> 0:37:13.880 Well, Concrete always was funny, so he's developing his craft 0:37:13.920 --> 0:37:14.720 at being funny. 0:37:14.880 --> 0:37:17.440 Oh so he really wasn't a rapper. He was a rapper, 0:37:17.480 --> 0:37:21.399 but than a rapper. 0:37:22.400 --> 0:37:25.480 I don't even know if he was better versus something worked. 0:37:26.239 --> 0:37:31.560 You know, what's important is the medium delivering the entertainment. Okay, 0:37:31.840 --> 0:37:35.239 So he came at a time in music where there 0:37:35.320 --> 0:37:38.400 was no way for people to see like when we 0:37:38.440 --> 0:37:40.920 all came into business, you had to go to people 0:37:40.960 --> 0:37:43.520 and people had to connect it to theirself. A lot 0:37:43.560 --> 0:37:48.320 of magic had to happen. With Instagram, he was able 0:37:48.400 --> 0:37:50.240 to kind of use the space. 0:37:50.320 --> 0:37:52.240 It worked out for him in real time. 0:37:53.280 --> 0:37:57.040 I don't know if he was necessarily a better, you know, 0:37:57.080 --> 0:38:01.160 a worse rapper than he is funny as entertained skip maker. Right, 0:38:01.160 --> 0:38:02.920 it's different, you know what I mean? I don't know 0:38:02.960 --> 0:38:04.120 because he wasn't a bad rapper. 0:38:04.160 --> 0:38:06.680 He could rap because I just watched his growth just expand, 0:38:06.800 --> 0:38:07.759 like damn. 0:38:07.840 --> 0:38:10.640 I'm watching rap. But I think as he found something 0:38:10.880 --> 0:38:13.680 in the medium. 0:38:12.520 --> 0:38:15.240 All of these listen, there's a lot of people trying 0:38:15.280 --> 0:38:18.320 to find themselves and what's going to make them relevant 0:38:18.400 --> 0:38:22.400 in the world, okay, right, And all of these different 0:38:24.000 --> 0:38:29.279 mediums exist to showcase yourself. Okay, Like it's a kid 0:38:29.520 --> 0:38:31.480 kim I League, he's starting to pop on the wrap. Like, 0:38:31.600 --> 0:38:35.120 looking at him, he's a craftsman, he's a he's dope. 0:38:35.600 --> 0:38:38.440 His craft is dope. But looking at him the way 0:38:38.480 --> 0:38:45.360 he dresses is entertaining. But again back to the marketing 0:38:45.360 --> 0:38:49.200 and branding point, it's freeing when you understand. 0:38:48.719 --> 0:38:53.200 What the job is. This is your business. Your business 0:38:53.320 --> 0:38:56.680 is to entertain. Fact, you may be. 0:38:56.880 --> 0:38:59.719 Into the craft or the culture of hip hop for them, 0:38:59.760 --> 0:39:01.760 you know, for the most part as far as street 0:39:01.840 --> 0:39:05.160 urban art, you know as a street urban artist, right, 0:39:05.239 --> 0:39:09.600 but your business is to make that entertaining. 0:39:10.719 --> 0:39:12.879 So you go take you know, like you say, your 0:39:13.040 --> 0:39:15.040 arts and make it into a business. 0:39:15.440 --> 0:39:17.520 To be successful, you've better make it entertainment. 0:39:19.160 --> 0:39:21.040 Like like me and Pere saying, you have to be 0:39:21.080 --> 0:39:24.400 able to maintain someone focused, like you have to be 0:39:24.440 --> 0:39:27.719 able to keep them in that certain frame of mind. 0:39:28.719 --> 0:39:36.400 Think of the following. What would keep the sneak sound 0:39:36.520 --> 0:39:38.040 like if he didn't rap. 0:39:38.239 --> 0:39:41.880 Like that, I remember the same shit, I remember he 0:39:41.920 --> 0:39:42.680 didn't rap like that? 0:39:44.040 --> 0:39:47.120 Or if E forty didn't sound like an urban version 0:39:47.200 --> 0:39:51.920 of Goofy from Disney cartoons on a microphone sure, or 0:39:51.960 --> 0:39:55.160 if plies didn't come out into music videos dressed as 0:39:55.200 --> 0:39:57.680 a horse jockey or wearing a magenta sombrero. 0:40:00.480 --> 0:40:01.399 It's an important part. 0:40:01.719 --> 0:40:03.799 Those are all very entertaining. 0:40:03.320 --> 0:40:08.280 Additives, and that's why they didn't need much to be entertaining. 0:40:08.600 --> 0:40:14.000 We was talking about it. With Kendrick's voices, it's entertaining. 0:40:14.080 --> 0:40:17.520 So why a lot of artists are emulating it. That's 0:40:17.640 --> 0:40:21.080 naturally how he's an entertaining person. Like Kendrick could tell 0:40:21.120 --> 0:40:23.239 a story and be three people in the story. 0:40:23.560 --> 0:40:27.280 Yeah, with three different voices. 0:40:27.480 --> 0:40:29.560 Not as a referen I'm talking about just talking to you, 0:40:30.000 --> 0:40:31.920 but with like three different voices of the person. 0:40:32.360 --> 0:40:37.719 Yeah, So that's him naturally. So while people just emulating 0:40:37.800 --> 0:40:41.160 him thinking he's just changing voices, he's giving you perspective 0:40:41.400 --> 0:40:41.960 in style. 0:40:42.480 --> 0:40:44.600 That's why he's entertaining to listen to. So a lot 0:40:44.640 --> 0:40:47.600 of people who get offended they think he's just changing 0:40:47.600 --> 0:40:50.520 his voices. I'm like, no, he's keeping you entertained with 0:40:50.600 --> 0:40:51.680 this sonic. 0:40:51.400 --> 0:40:53.240 Offering this recording. 0:40:54.719 --> 0:40:58.040 Versus like me where my style is pretty monotone straight through, 0:40:58.400 --> 0:41:01.440 and I depend on what or whatever I'm doing to 0:41:01.520 --> 0:41:03.000 keep you entertained. 0:41:03.160 --> 0:41:04.920 He offers it, and. 0:41:06.400 --> 0:41:09.600 These vocal changes that bring a new element to Hey, 0:41:09.840 --> 0:41:11.160 a new dynamic in its own. 0:41:11.960 --> 0:41:14.800 Yeah, because it changed up to be too with us 0:41:14.920 --> 0:41:16.960 like that right in the middle of So, I see 0:41:17.000 --> 0:41:17.439 what you said. 0:41:17.440 --> 0:41:22.880 Okay, but entertainment is really important to remember that. 0:41:23.560 --> 0:41:26.759 Yeah, that's good. And you have to understand like you 0:41:26.760 --> 0:41:29.320 were talking about, like your medium. You have to understand 0:41:29.320 --> 0:41:34.600 your medium, like I learned that ten years ago. As 0:41:35.040 --> 0:41:40.080 social media short clip skits become like an audience accelerator 0:41:40.120 --> 0:41:44.719 for comedians, That's not something that I do well. I 0:41:44.760 --> 0:41:50.080 can go right, you know, stand up lengthy. You know 0:41:50.120 --> 0:41:52.759 we're doing ten minutes fifteen. I can do that, But 0:41:53.040 --> 0:41:56.719 sixty seconds of goofballery on Instagram is not what I'm 0:41:56.719 --> 0:41:57.279 going to do well. 0:41:58.400 --> 0:42:01.399 So and again it's all how you want. 0:42:01.480 --> 0:42:03.560 He's right because there's a lot of people that make 0:42:03.760 --> 0:42:06.719 great skits on Instagram, but their stand up is not. 0:42:07.400 --> 0:42:11.960 They're not vested in that craft. Sure, like he's gonna 0:42:12.000 --> 0:42:13.200 translate what's that? 0:42:13.239 --> 0:42:20.080 What's that? Lady? The comedian who Walliam says't do a 0:42:20.120 --> 0:42:22.720 special what's your favorite whatever joke? 0:42:23.360 --> 0:42:27.280 Oh oh the lady that was in a girls trip, Yeah, 0:42:27.360 --> 0:42:28.040 Tiffany had this. 0:42:28.120 --> 0:42:30.719 Yeah, what's your favorite Tiffany had his joke? You don't 0:42:30.719 --> 0:42:32.920 have one because she's never done a special. 0:42:34.120 --> 0:42:37.920 She's that's who she did. But she just was after that, 0:42:38.239 --> 0:42:41.319 like but but her gift. But I'm saying, even then, 0:42:41.640 --> 0:42:44.000 a great shout out to tiff She dope too. She 0:42:44.120 --> 0:42:48.000 hasn't found it because she has success. And this is 0:42:48.000 --> 0:42:50.520 something else I realize about hip hop two and being 0:42:50.520 --> 0:42:52.440 in the business and why this is about to be 0:42:52.480 --> 0:42:59.200 successful right now, permanent and it never changed. But I 0:42:59.239 --> 0:43:03.200 think the confu usion on hip hop people think the 0:43:03.360 --> 0:43:06.760 emphasis is rapping versus culture. 0:43:07.200 --> 0:43:10.319 Like comedy. I think people think it's jokes. It's not. 0:43:10.440 --> 0:43:11.280 It's being funny. 0:43:12.400 --> 0:43:15.960 You don't sell raps in hip hop. You sell culture. 0:43:17.520 --> 0:43:20.799 You sell street urban culture artistically expressed through words. If 0:43:20.800 --> 0:43:23.840 you're a rapper, right, that's what you do, and you 0:43:23.960 --> 0:43:26.399 can do you can use more than words to tell 0:43:26.400 --> 0:43:29.279 that story when somebody sees you, like Peterson the medium, 0:43:29.520 --> 0:43:32.120 when somebody sees you, you could use more than words 0:43:32.120 --> 0:43:33.040 to tell that story. 0:43:33.320 --> 0:43:36.080 So if I'm like rapping, let's say I'm a crypt. 0:43:36.360 --> 0:43:37.239 We should do this. 0:43:37.280 --> 0:43:39.160 I'm a crypt and I have a bunch of seas, 0:43:39.200 --> 0:43:40.959 and I rap a song with seas, and I change 0:43:41.000 --> 0:43:44.200 all the bees to seeds, and then I'm just rapping 0:43:44.239 --> 0:43:47.719 in my regular outfit. I'd be fine. It'll do well. 0:43:47.719 --> 0:43:50.759 People hear it like that's dope. If I wore a 0:43:50.840 --> 0:43:56.640 bunch of stuff that was all blue, it would do better. 0:43:57.760 --> 0:43:59.480 If I did it with a bunch of blue on 0:44:02.360 --> 0:44:05.240 and it was a bunch of dudes behind me wearing blue, 0:44:05.640 --> 0:44:09.040 it would do incredible because then it starts to keep 0:44:09.080 --> 0:44:12.960 your attention at different entry points, not just what you hear, 0:44:13.040 --> 0:44:14.080 but what you see. 0:44:16.200 --> 0:44:16.640 In facts. 0:44:16.640 --> 0:44:18.520 You might even watch it again to see what you 0:44:18.520 --> 0:44:20.120 didn't see the last time in the back. 0:44:20.080 --> 0:44:24.160 Exactly so Tiffany had. It's just somebody who's found something 0:44:24.360 --> 0:44:25.000 in acting. 0:44:25.200 --> 0:44:28.359 Okay, I see what you're saying, and her commitment at 0:44:28.400 --> 0:44:28.680 the time. 0:44:30.640 --> 0:44:33.480 A comics job is to be funny. 0:44:33.600 --> 0:44:38.040 The word has kind of got relegated to just stand up, 0:44:39.000 --> 0:44:44.200 but it's comedians are about being funny, okay. The issue 0:44:44.280 --> 0:44:46.440 is when they confuse theyselves and think it like like 0:44:46.520 --> 0:44:48.840 same thing and anything else, like you think it cross 0:44:48.880 --> 0:44:51.160 over all mediums like just because you and hip hop 0:44:51.160 --> 0:44:52.960 and you dope and rabbit don't mean you could dance. 0:44:53.600 --> 0:44:55.280 Don't mean you could dju. 0:44:55.600 --> 0:44:57.799 You just feel like they do because they kind of 0:44:57.840 --> 0:45:00.279 the same, but they're not nothing the same. That's the 0:45:00.280 --> 0:45:02.440 peace point. Pete is a stand up comic in a 0:45:02.520 --> 0:45:05.600 traditional sense, but then it's a bunch of new guys 0:45:05.640 --> 0:45:11.279 on Instagram that are skit comics and haha, Dave is 0:45:11.560 --> 0:45:13.560 a great skik comic. But I saw a stand up 0:45:13.560 --> 0:45:17.279 I was like, eh, But also he's not vested in 0:45:17.280 --> 0:45:17.800 that graft. 0:45:18.000 --> 0:45:19.920 Yeah, and in the end verse. And I mean the 0:45:19.920 --> 0:45:22.279 movie is a cult classic or whatever the hell, but 0:45:22.600 --> 0:45:26.040 I mean, for being honest, Dave Chappelle's stand up is 0:45:26.080 --> 0:45:28.160 a lot funnier than that movie he did about weed, 0:45:29.040 --> 0:45:30.600 like than he was in the movie. 0:45:30.920 --> 0:45:33.279 It was funny, I would say that, but not to 0:45:33.360 --> 0:45:36.360 a lot of people. People think Dave is funny in movies. 0:45:36.440 --> 0:45:38.840 I think Dave is fucking crazy at shit in movies. 0:45:38.880 --> 0:45:41.440 But people love that have bake shit. 0:45:41.840 --> 0:45:43.560 Yeah, because there it is. And that goes to my 0:45:43.600 --> 0:45:47.600 next point. People think he is like we're kind of saying, 0:45:47.600 --> 0:45:48.960 like last time I was thinking about it when we 0:45:49.000 --> 0:45:52.279 got off the show last week. The high point of 0:45:52.280 --> 0:45:57.480 the Bell curve, you know, the fifty percentile, the one 0:45:57.600 --> 0:46:01.640 hundred iq most consumer, like I said, they want to 0:46:01.640 --> 0:46:07.640 be entertained, they want superficial, simple whatever. A lot of 0:46:07.680 --> 0:46:11.919 the time, at any given moment, the best song out 0:46:12.480 --> 0:46:15.800 is not the deepest, the guy selling the most tickets 0:46:15.800 --> 0:46:19.400 to his comedy show. It's not the best writer. You 0:46:19.840 --> 0:46:22.520 it's Kevin Hart. He sell He sells out because he's 0:46:22.560 --> 0:46:25.359 a goofball. He's easy to digest, he's you know, he's 0:46:25.360 --> 0:46:27.920 French fries and ketchup, French fries and ketchup. 0:46:28.080 --> 0:46:28.920 He's entertaining. 0:46:29.440 --> 0:46:33.640 He's entertaining. Yeah, and he's entertaining. And it's like intravenous. 0:46:33.840 --> 0:46:37.399 People don't want to have to chew, swallow. Just give 0:46:37.440 --> 0:46:40.479 it to me right in the vein right there. 0:46:41.280 --> 0:46:42.719 That's why hamburgers sell more to. 0:46:42.680 --> 0:46:51.120 Steaks, not just that it's been made hamburgers, because Hamburger's 0:46:51.200 --> 0:46:53.360 was it. It took as long as cook a hamburg 0:46:53.440 --> 0:46:55.120 It takes as long as cook the hamburger as it 0:46:55.160 --> 0:46:58.600 take the cooking steak. Honestly, when you really think about it, 0:46:58.560 --> 0:47:01.800 it's not it's not too far different. You know what 0:47:01.800 --> 0:47:08.239 I'm saying, but everything around the hamburger has changed. So 0:47:08.560 --> 0:47:11.960 the business around the real hamburgers changed. Like back in 0:47:11.960 --> 0:47:14.520 the day, like saying the forties and the thirties, if 0:47:14.520 --> 0:47:17.200 you would have made a hamburger in a state, they 0:47:17.239 --> 0:47:21.560 take the same amount of time. But as the business 0:47:21.640 --> 0:47:24.960 of the hamburger changed, the economy, you know, the whole 0:47:25.000 --> 0:47:29.600 infrastructure changed. Now you have like hamburgers that can be 0:47:29.640 --> 0:47:31.799 cooked in seconds, in minutes, you know what I mean. 0:47:31.840 --> 0:47:34.840 You have packaging that can you could grab it and 0:47:35.080 --> 0:47:37.200 get it from the place. And like people forget the 0:47:37.239 --> 0:47:40.280 brilliance of McDonald's, it's not the burger was so great. 0:47:40.320 --> 0:47:44.800 It was a decent burger, good burger, but how fast 0:47:44.840 --> 0:47:45.440 you got. 0:47:45.200 --> 0:47:46.839 It, it was convenient. 0:47:47.239 --> 0:47:50.479 All that shit is thrown away maybe before that shit 0:47:50.560 --> 0:47:51.759 then you have to bring a plate to. 0:47:51.719 --> 0:47:56.320 Your entertainment door. Is that entertaining as fast you get it? 0:47:56.080 --> 0:48:00.760 And it's efficiency efficiency of delivery, which I think it's 0:48:00.800 --> 0:48:02.000 true across both, and. 0:48:02.360 --> 0:48:05.600 I think it's overrated too. I'm with Pete. We we both. 0:48:05.680 --> 0:48:08.640 I think I got Pete to finally greed efficiency or 0:48:09.080 --> 0:48:13.560 convenience and not even efficiency, convenience is the killer of quality. 0:48:13.600 --> 0:48:16.120 So it's convenient, Like getting a burger is convenient to 0:48:16.160 --> 0:48:18.120 that getting a steak. There's no way to get a 0:48:18.120 --> 0:48:20.040 steak convenient right now. 0:48:23.840 --> 0:48:26.040 It might take you four hours of work to get 0:48:26.040 --> 0:48:27.799 the money for a steak and forty minutes of work 0:48:27.800 --> 0:48:29.960 to get the money for the hamburger. So even prior 0:48:30.040 --> 0:48:32.960 to going out to eat, it's much more efficient and 0:48:33.040 --> 0:48:35.719 convenient to get the hamburger. Didn't take half your day's work. 0:48:37.800 --> 0:48:41.360 So it's like, but it's all attached to the emotion, 0:48:41.560 --> 0:48:43.719 and you have to find the emotion like that, Like 0:48:43.760 --> 0:48:54.000 we talked about this, there's five, there's five, Hey Jesus 0:48:54.080 --> 0:48:55.120 Bill has Parkinson. 0:48:55.760 --> 0:49:02.560 Look look at how how emotional Drake's fans are. Drake's 0:49:02.560 --> 0:49:04.960 fans are emotional because a lot of them are women, 0:49:05.040 --> 0:49:07.560 and he tells them how special they are, and they 0:49:07.600 --> 0:49:11.000 become emotionally attached to feeling special. So if you kill 0:49:11.000 --> 0:49:12.680 the messenger, you kill the message. 0:49:12.719 --> 0:49:16.320 They spas out good question for glasses. 0:49:16.400 --> 0:49:18.760 So are you gonna look at yourself now and present 0:49:18.800 --> 0:49:20.799 yourself as a rapper or an entertainer? 0:49:22.760 --> 0:49:25.160 And that's where it kind of gets crazy, right, It's 0:49:25.200 --> 0:49:28.640 like a magician. A magician is a magician to the fans. 0:49:29.560 --> 0:49:32.239 But what is a magician in real life? What we 0:49:32.320 --> 0:49:35.920 even call that? If you know magic's not real, what 0:49:35.960 --> 0:49:38.440 would you call it entertainment? 0:49:38.480 --> 0:49:40.800 You don't go to a magic seminar, you go to 0:49:40.880 --> 0:49:41.680 a magic show. 0:49:42.320 --> 0:49:45.480 Yeah, you know what I'm saying. 0:49:45.920 --> 0:49:48.600 So I'm always gonna be this MC or this hip 0:49:48.600 --> 0:49:53.200 hop artist to the public. But this is We're in 0:49:53.200 --> 0:49:56.480 the business of entertaining, and if our goal is to 0:49:56.560 --> 0:50:01.319 keep people focused, you feel me, then now we know 0:50:01.360 --> 0:50:01.919 what to do. 0:50:02.200 --> 0:50:05.880 So you refer to yourself sometimes as an entertainer. 0:50:05.480 --> 0:50:08.640 No, I would never A magician would never refer to 0:50:08.680 --> 0:50:13.520 themselves as an entertainer. Probably, I mean it's not impossible. 0:50:13.560 --> 0:50:17.560 It just would be bad for business. You have to 0:50:17.600 --> 0:50:24.480 refer to yourself like I'm an entertainer when you no, 0:50:24.560 --> 0:50:26.360 he's a champion, I'm a wrestler. 0:50:29.120 --> 0:50:32.160 But we all know that's entertainment. No, we all don't know. 0:50:33.000 --> 0:50:37.520 We know that. Everybody don't know that. No. I was 0:50:37.560 --> 0:50:43.840 listening grown Men trap ADHD clubhouse room, and people really 0:50:44.000 --> 0:50:47.839 was arguing with wrestling real real, get the fuck out 0:50:47.840 --> 0:50:48.160 of here. 0:50:49.200 --> 0:50:51.840 But even when we say it's real, basketball is the 0:50:51.840 --> 0:50:56.040 business of entertainment. So rest is sure, if you want 0:50:56.040 --> 0:51:00.879 a more entertaining product you're going to give, You're gonna 0:51:00.920 --> 0:51:06.120 have to make some consolations, man, and you're. 0:51:06.000 --> 0:51:10.720 Ready to do that. I'm not. That's the dilemma. 0:51:10.920 --> 0:51:14.799 No, the dilemma was I wouldn't before because I looked 0:51:14.840 --> 0:51:17.680 at myself as just this true culturist this whole time, 0:51:17.719 --> 0:51:19.239 even before I understood what hip hop was. 0:51:19.280 --> 0:51:21.799 I knew that what I represented. But now that I 0:51:21.880 --> 0:51:27.680 understand my business of entertainment, Oh, it's on. Now the 0:51:27.760 --> 0:51:28.439 gloves are off. 0:51:29.040 --> 0:51:30.839 So that's what I'm saying. So you go unilize this 0:51:30.920 --> 0:51:33.200 new thought like free yourself. 0:51:34.520 --> 0:51:39.239 I mean, it's free, it's free, you know what I mean. 0:51:39.280 --> 0:51:43.760 Now the same boundaries and restrictions. You know, the ceiling 0:51:43.840 --> 0:51:45.880 is higher of things that I could do. So you 0:51:45.880 --> 0:51:52.920 see yourself actually doing things differently, differently. 0:51:52.560 --> 0:51:54.160 Yet different because I haven't done them. 0:51:54.160 --> 0:51:57.400 But now, so to drive a point home, instead of 0:51:57.480 --> 0:51:59.680 three things I would do, there might be thirty things 0:51:59.719 --> 0:52:03.440 I could versus before it was only three things that 0:52:03.480 --> 0:52:06.400 I could do because I didn't want to look you 0:52:06.440 --> 0:52:06.759 know what I mean. 0:52:06.800 --> 0:52:08.600 You say, yeah, but you can't look that way because 0:52:08.640 --> 0:52:12.839 you're an entertainer. In the end, that's the business. Yeah, 0:52:13.000 --> 0:52:14.600 so I see what you're saying. 0:52:15.080 --> 0:52:17.120 Like basketball could never come off and tell us what 0:52:17.160 --> 0:52:21.520 they do to make it entertainment. It might fuck up 0:52:21.520 --> 0:52:28.920 the fact that we think we're watching a basketball game octually, entertaining, entertaining, 0:52:30.680 --> 0:52:32.480 two or three hour special of entertainment. 0:52:33.160 --> 0:52:36.640 Everybody, I think it's fixed. Oh, everybody don't think that. 0:52:36.760 --> 0:52:39.480 The NFL has been pretty forthright with a lot of that. 0:52:40.440 --> 0:52:44.080 Our quarterbacks are the most valuable commodity from an entertainment standpoint. 0:52:44.120 --> 0:52:47.200 We're not going to let them get hit. We're gonna stack. 0:52:47.400 --> 0:52:50.919 We're gonna change the rules on pass interference. We're going 0:52:50.960 --> 0:52:56.799 to facilitate passing highlight driven leagues and not three yard 0:52:56.800 --> 0:52:59.080 of the cloud of dust. Football and basketball has done 0:52:59.120 --> 0:53:01.680 the same. We're gonna shut on hand checking. We're gonna 0:53:01.719 --> 0:53:04.359 change the way defense is and offenses run. We want 0:53:04.400 --> 0:53:08.040 more Donks who want more three pointers do that. 0:53:08.640 --> 0:53:11.400 We want more offense because offense is what what people 0:53:11.400 --> 0:53:17.480 are entertained by. And I think I've been saying this 0:53:18.360 --> 0:53:19.920 for the last couple of years since he's been in 0:53:19.960 --> 0:53:22.839 the NBA. I think Wimby will never be a great 0:53:22.840 --> 0:53:29.520 offensive Like forgive me, so we context that there is 0:53:29.600 --> 0:53:33.320 going to be Wimby won't be an all time twenty 0:53:33.400 --> 0:53:40.160 offensive No, I agree with He's really inefficient with the 0:53:40.160 --> 0:53:45.520 ball as far as the scoring guy. Uh, he could 0:53:45.560 --> 0:53:49.799 pass a little bit or big man. But defense, his 0:53:50.000 --> 0:53:54.160 defense is entertaining, and that's why he could end up 0:53:54.200 --> 0:53:57.000 being really really special as an NBA player. 0:53:57.560 --> 0:54:00.800 It's hard to make defense entertaining. 0:54:02.200 --> 0:54:05.359 Like one of the greatest and most men, No, one 0:54:05.400 --> 0:54:09.560 of the most h entertaining defensive players, Lebron James. 0:54:09.880 --> 0:54:12.200 You think so, Yeah, the. 0:54:12.280 --> 0:54:15.040 Chase down block might be the most entertaining thing that 0:54:15.120 --> 0:54:16.160 ever happened on defense. 0:54:16.800 --> 0:54:19.240 Sure, it just doesn't happen a lot. 0:54:19.480 --> 0:54:21.600 But when you think about Lebron James, when it's all 0:54:21.640 --> 0:54:23.480 said and done, you won't think of a last shot 0:54:23.480 --> 0:54:27.760 he hit. You're gonna think most likely of some dope 0:54:27.800 --> 0:54:29.959 pass or a fucking chase down block. 0:54:31.640 --> 0:54:35.919 Okay, So I think Wemby is somebody who could bring 0:54:36.080 --> 0:54:39.640 like a glamour to defense. A guy that could swat 0:54:39.719 --> 0:54:43.120 the ball at half court and block nine shots in 0:54:43.160 --> 0:54:47.359 the game and you know what I'm saying, and pickpockets 0:54:47.400 --> 0:54:50.120 some little guard you know, and finish you know. I 0:54:50.200 --> 0:54:51.760 think that's the catch. 0:54:53.840 --> 0:54:56.120 That was what Tumble was always trying to do. 0:54:56.760 --> 0:55:01.879 Yeah, the fingerway. Yeah. 0:55:02.440 --> 0:55:06.120 So, but now I understand this. I understand why entertainment. 0:55:07.920 --> 0:55:11.280 We're in the business of entertainment. Like, it's so crazy 0:55:11.280 --> 0:55:13.239 that I'm thinking about flying to New York just to 0:55:13.239 --> 0:55:15.360 take a picture with Charlotte Mane or something that I 0:55:15.400 --> 0:55:18.600 need to entertain He was like, oh, look to the 0:55:18.600 --> 0:55:20.239 Brothers Club. No, no, no, any time for that. I 0:55:20.280 --> 0:55:21.120 just need to take this picture. 0:55:21.239 --> 0:55:23.480 Oh nothing, the brother Club. Just take a picture. It's 0:55:23.480 --> 0:55:24.120 not time. 0:55:25.840 --> 0:55:29.239 Because it has to fit in the storyline of entertainment. 0:55:30.880 --> 0:55:33.719 But when you start being willing to fly to New 0:55:33.800 --> 0:55:38.919 York and take a picture your commitment to your business. Now, 0:55:39.040 --> 0:55:41.560 is that the place it needs to be for you 0:55:41.680 --> 0:55:46.560 to become, you know, for you to excel in your business. Yeah, 0:55:46.560 --> 0:55:50.040 I agree, there's no way possible. Before last week, I 0:55:50.040 --> 0:55:53.360 would have ever flew anywhere. I wouldn't fly to Vegas 0:55:53.360 --> 0:55:56.400 to take a picture with me. I wouldn't drive to 0:55:56.520 --> 0:55:59.440 Los Angeles. I wouldn't drive sixty miles away, forty eight 0:55:59.520 --> 0:56:00.279 miles away. 0:56:00.080 --> 0:56:01.560 Take a picture with a nigga. 0:56:02.000 --> 0:56:05.839 Yes you for last week, I know, I wouldn't drive 0:56:05.920 --> 0:56:08.360 forty five forty three miles away to take a picture. 0:56:08.440 --> 0:56:11.400 But because of this new understanding, you understand this is 0:56:11.560 --> 0:56:13.560 needed for entertaining people. 0:56:14.360 --> 0:56:18.040 It's not even needed, it's just how you entertain. Now 0:56:18.080 --> 0:56:22.719 it's like, okay, let me keep the focus, let me 0:56:22.840 --> 0:56:26.600 keep let me maintain your interest. I know what you're 0:56:26.680 --> 0:56:30.880 interested in. Now there is a fine line of like, 0:56:32.280 --> 0:56:39.080 you know, oh, you could be selling yourself, because again, 0:56:39.160 --> 0:56:41.439 once you do this, all blozs is off. You can start, 0:56:41.960 --> 0:56:45.160 you know what entertained people like Peter saying. You could say, Pete, 0:56:45.320 --> 0:56:49.080 we're going to a Diddy trial. Huh We're going to 0:56:49.120 --> 0:56:49.799 a Diddy trial? 0:56:49.920 --> 0:56:50.240 Pete. 0:56:50.480 --> 0:56:52.279 Oh oh well I forgot too. 0:56:53.360 --> 0:56:56.279 But but that would make sense. See, and that's the 0:56:56.360 --> 0:56:59.560 point that you can't. Just was sucking a dick would 0:56:59.560 --> 0:57:00.000 be entertained. 0:57:00.360 --> 0:57:01.319 No want to me. 0:57:02.120 --> 0:57:05.520 People would be entertaining if some nigga sucks some dick, 0:57:06.040 --> 0:57:07.080 trust me, they will. 0:57:07.080 --> 0:57:10.200 Sex tape cell and the discussion around them always sell, 0:57:10.280 --> 0:57:12.480 whether it's whatever kind of sex tape cell sex. 0:57:12.560 --> 0:57:15.479 So what I'm saying is they have to fit your 0:57:15.600 --> 0:57:19.000 brand of business. If I did cocaine right now, it'll 0:57:19.040 --> 0:57:22.600 be it'll go viral. Imagine I did cocaine on camera. 0:57:24.240 --> 0:57:27.000 It'll go viral and everybody will have the perception that 0:57:27.040 --> 0:57:30.080 you've been doing this the whole time and just been 0:57:30.160 --> 0:57:31.080 lying to everybody. 0:57:31.400 --> 0:57:35.520 But it don't fit the brand. So like that's the catch, 0:57:35.560 --> 0:57:35.960 you know what I mean? 0:57:36.000 --> 0:57:38.520 And I think that's where most people in the entertainment 0:57:38.560 --> 0:57:40.000 business kind of can lose it. 0:57:40.320 --> 0:57:42.640 You got to push selling all the way to the 0:57:42.680 --> 0:57:45.800 line and not push selling out. 0:57:46.320 --> 0:57:48.200 Listen to what he said, Say that one more time, Pete. 0:57:48.320 --> 0:57:50.200 You got to push selling all the way to the 0:57:50.240 --> 0:57:52.720 line and not push selling out. 0:57:54.680 --> 0:57:59.280 So going did you used to think entertaining was selling out. 0:58:00.120 --> 0:58:01.120 Every part of it. 0:58:02.000 --> 0:58:04.400 And now you realize it doesn't really have to mean 0:58:04.480 --> 0:58:04.919 sell out. 0:58:05.200 --> 0:58:07.080 You got to sell out the arena, not the brand. 0:58:09.560 --> 0:58:10.040 Yeah. 0:58:10.440 --> 0:58:15.840 But to add to it, it's like it allows my 0:58:15.960 --> 0:58:18.960 storytelling to come off a record further. It allows my 0:58:19.080 --> 0:58:23.480 storytelling to go into places that are that capture the 0:58:23.520 --> 0:58:28.000 imagination a little bit more. It's not about how true 0:58:28.000 --> 0:58:30.000 this is to me at that moment, It's about how 0:58:30.000 --> 0:58:33.360 true it is to you at that moment. If that 0:58:33.440 --> 0:58:37.040 makes sense, Like, yeah, how true can I make this 0:58:37.160 --> 0:58:40.680 for you at that moment? How much can I capture 0:58:40.720 --> 0:58:42.880 your imagination based off of this idea. 0:58:42.960 --> 0:58:47.640 That's that's a true to some degree premise in my life. 0:58:49.000 --> 0:58:51.360 This is the interest that I'm on. When you think 0:58:51.400 --> 0:58:59.800 you'll catch more people being entertaining than yeah, if you know, 0:59:00.600 --> 0:59:03.960 if you entertain people want to be entertained. 0:59:04.120 --> 0:59:05.960 Because I'm trying to think it's what made you feel 0:59:06.000 --> 0:59:07.760 just you know, goal to all of a sudden say, 0:59:07.840 --> 0:59:11.240 you know what, I'm looking at it differently, and I 0:59:11.320 --> 0:59:13.800 want to entertain more people instead of the way I 0:59:13.880 --> 0:59:14.360 was just doing. 0:59:14.600 --> 0:59:17.400 Was never trying to entertain people. Okay, that's what I'm 0:59:17.400 --> 0:59:20.280 trying to get understand. I never was trying to entertain people. 0:59:20.320 --> 0:59:23.440 I was just like when I first got in the business, 0:59:23.600 --> 0:59:25.760 I thought I was making money off rap songs? 0:59:26.200 --> 0:59:29.000 How good as a rapper? I was, how how good 0:59:29.000 --> 0:59:30.120 can I make rap songs? 0:59:30.600 --> 0:59:33.120 Then I got into hip hop and I started understanding 0:59:33.200 --> 0:59:36.520 that there was a craft, there's a there's a there's 0:59:36.560 --> 0:59:40.880 an artistic merit in this stuff. And I started learning 0:59:40.920 --> 0:59:42.520 about all that, and I still thought I was in 0:59:42.560 --> 0:59:44.800 the business of selling rap songs. 0:59:45.560 --> 0:59:47.240 And again. 0:59:48.960 --> 0:59:53.480 Last week, understanding what entertainment is about and then realizing 0:59:53.480 --> 0:59:59.920 that I'm in the business of entertainment. It changed it clear, 1:00:00.200 --> 1:00:02.680 a lot of things up things. The final things that 1:00:02.720 --> 1:00:04.520 didn't make sense made sense to me now. 1:00:04.600 --> 1:00:07.320 Oh okay, so it's. 1:00:07.280 --> 1:00:10.320 Like again, being willing to fly to New York just 1:00:10.320 --> 1:00:13.560 to take a picture shows my commitment to the business. 1:00:13.600 --> 1:00:15.360 Like I was always committed to the business, but I 1:00:15.360 --> 1:00:18.480 didn't know if the I didn't know the business was entertainment. 1:00:18.680 --> 1:00:20.880 I thought the business was hip hop or rap record. 1:00:21.080 --> 1:00:23.840 So you was committed to your thought of what it was. 1:00:25.480 --> 1:00:27.840 Sure, I was committed to what I didn't know. You know, 1:00:27.920 --> 1:00:30.120 That's all you could because say I didn't I didn't 1:00:30.520 --> 1:00:32.560 look at my I didn't look at other people as entertainment. 1:00:32.760 --> 1:00:35.560 But what made you look at entertainment? Last week? So different? 1:00:36.440 --> 1:00:39.640 I didn't think of it as entertainment except that conversation 1:00:39.760 --> 1:00:42.520 you had one day. It was a couple of conversations. 1:00:42.760 --> 1:00:46.200 Okay, back to the point that I said even today 1:00:46.240 --> 1:00:50.680 with Andre Herrel. Andre Herrel, Deaf Jam was a label 1:00:50.800 --> 1:00:56.720 known for being street and brash. They were loud and brash, heavy, 1:00:56.800 --> 1:00:59.000 D was heavy. 1:00:59.080 --> 1:00:59.600 D was. 1:01:01.520 --> 1:01:09.200 Relaxed and smooth, relaxing smooth, and Andre Herrel saw that 1:01:09.320 --> 1:01:11.200 and took it to death. Jam and I would imagine 1:01:11.240 --> 1:01:13.160 death Jam was like, I don't love about this. This 1:01:13.240 --> 1:01:17.960 does not look like Ll COOLJ or no beastie boys. 1:01:18.000 --> 1:01:21.480 It's not it's not for a lack of better term 1:01:21.640 --> 1:01:28.200 obnoxious in your face. Heavy was just like this polished act. 1:01:28.360 --> 1:01:30.160 Heavy D could have came out in the sixties of 1:01:30.200 --> 1:01:35.840 the seventies. He was a polished entertainer and that's not 1:01:35.880 --> 1:01:38.840 necessarily the type of entertainment death Jam was selling at 1:01:38.880 --> 1:01:41.160 the time. So when he started uptown, obviously signs a 1:01:41.160 --> 1:01:44.040 bunch of that style of entertainment. And if you look 1:01:44.080 --> 1:01:46.080 at Puff right, so a lot of that stuff is 1:01:46.200 --> 1:01:50.320 very polished and clean and shiny and so looking bad 1:01:50.360 --> 1:01:53.400 boy again, now I would have I could imagine when 1:01:53.960 --> 1:01:57.200 Puff brought Biggie Andre Herrel like, hey, we need to 1:01:57.200 --> 1:01:59.440 do a deal on this guy from Brooklyn, and he 1:01:59.560 --> 1:02:02.240 looking at and he looking at Biggie Andre Herrell like 1:02:02.320 --> 1:02:04.160 nigga what like he. 1:02:04.040 --> 1:02:05.800 Knows he could sell Heavy D. 1:02:05.880 --> 1:02:09.600 Heavy D is this big man, right, Him and Biggie 1:02:09.600 --> 1:02:13.360 both are big guys, but Heavy D is is dancing, 1:02:14.200 --> 1:02:14.520 you know. 1:02:15.320 --> 1:02:19.720 Smooth, light skin at that time, Esh Curl you know, 1:02:20.120 --> 1:02:24.720 or big Nigga's a pretty boy. Biggie is like this 1:02:24.920 --> 1:02:32.160 black self described ugly, grimy nigga from Brooklyn. Andre like, 1:02:32.200 --> 1:02:35.480 what are we supposed to do with this? See we 1:02:35.520 --> 1:02:36.840 got heavy D. You want to go to that to 1:02:36.840 --> 1:02:40.160 Biggie and he like, I got a feeling. He Puff 1:02:40.240 --> 1:02:43.200 knew at that point he could clean Biggie up. And 1:02:43.200 --> 1:02:46.200 Andre probably was like, nigga, what how you gonna clean 1:02:46.240 --> 1:02:50.040 this motherfucker up? I wonder how Niggy and puff Man. 1:02:50.880 --> 1:02:53.280 That's crazy, two different lines of it. 1:02:54.280 --> 1:02:59.080 No, just in that business, so arista right, he puff 1:02:59.120 --> 1:03:00.160 went and made a plate. 1:03:00.040 --> 1:03:01.920 To the same thing. Like Andre took heavy D and 1:03:01.920 --> 1:03:02.720 started his own thing. 1:03:03.200 --> 1:03:06.080 Puff took big and started his own thing and made 1:03:06.080 --> 1:03:15.160 it happen at airstra. So it's like but knowing that 1:03:15.360 --> 1:03:18.920 those things are happening. Depth Jam understood how they were entertaining. 1:03:19.360 --> 1:03:22.840 Uptown understood how they were entertaining bad Boy understood how 1:03:22.880 --> 1:03:23.080 they was. 1:03:23.240 --> 1:03:26.240 Er certain acts that they took and wouldn't take it 1:03:26.440 --> 1:03:28.000 fit this, Okay. 1:03:29.320 --> 1:03:31.240 Do they think they regret some of the times not 1:03:31.280 --> 1:03:34.120 taking those acts at that time? 1:03:35.320 --> 1:03:38.680 Probably yes and no. Okay, probably yes and no because 1:03:38.680 --> 1:03:42.160 the acts may not work the same in their infrastructure. 1:03:42.240 --> 1:03:44.440 Yeah, coming okay, So just coming out their house. People 1:03:44.480 --> 1:03:46.560 don't expect to see something like that. I don't know 1:03:46.640 --> 1:03:48.600 if I don't know if heavy D works. 1:03:48.360 --> 1:03:50.480 The same as I see what you're saying, you know, 1:03:50.520 --> 1:03:52.920 if heavy D works the same way in depth Jam system, 1:03:54.560 --> 1:03:55.080 I don't know. 1:03:55.320 --> 1:03:57.080 Like, well, that's soft and just passed it off like, 1:03:57.120 --> 1:03:59.680 oh no, we don't want to see that short somewhere else. 1:03:59.480 --> 1:04:01.560 It'll be new. And I don't know if Biggie works 1:04:01.600 --> 1:04:03.840 the same way at Uptown because he was a mix 1:04:03.880 --> 1:04:04.240 of both. 1:04:05.240 --> 1:04:06.560 I don't think he was a mix of both. I 1:04:06.640 --> 1:04:09.720 think he was just a mix of death Jam in Uptown. No, 1:04:09.840 --> 1:04:12.000 he was just he was just death Jam. He was 1:04:12.040 --> 1:04:15.080 just street. Yeah, he tried to bring a smoothness to 1:04:15.120 --> 1:04:15.520 the street. 1:04:15.720 --> 1:04:19.760 That's Puffy. That's Uptown's influence on Puss. I'm saying. So 1:04:19.800 --> 1:04:21.480 to me, it was like it was both of them mixed. 1:04:21.600 --> 1:04:23.960 No, No, that's what Puff wanted to do A bad boy. Yeah, 1:04:23.960 --> 1:04:25.480 that's what I mean. Bad Boy was a mix of. 1:04:25.480 --> 1:04:27.200 Both of them. But that not was good. 1:04:27.240 --> 1:04:31.000 It only worked for Big Okay, they didn't like that's 1:04:31.000 --> 1:04:32.200 why it works so well for Mace. 1:04:32.720 --> 1:04:35.880 Yeah, you know what I mean, Like that, that's who 1:04:35.920 --> 1:04:37.560 it was. Built for R and B. Mace. 1:04:38.040 --> 1:04:42.240 He was able to give different artists one song because 1:04:42.240 --> 1:04:45.240 he was such a like. He understood music and he 1:04:45.280 --> 1:04:47.560 knew which producers to work with and how to figure 1:04:47.600 --> 1:04:47.880 it out. 1:04:47.960 --> 1:04:49.480 He knew that and how to do the business. 1:04:49.480 --> 1:04:52.240 But if you look, he didn't really build a lot 1:04:52.280 --> 1:04:56.400 of big not toys, big type brands out of that. 1:04:56.400 --> 1:04:58.480 Situation, long standing brands. 1:04:58.720 --> 1:05:02.200 Yeah, I mean this is probably his second playing the 1:05:02.200 --> 1:05:07.160 fame or himself because he's an uptown nigga mount Vernon, 1:05:07.200 --> 1:05:11.760 you know, fresh fashionable, shiny suits like they used to 1:05:11.760 --> 1:05:17.040 always say. So he understood the bad boy's mantra for entertainment. 1:05:18.760 --> 1:05:21.040 Sug Shug figured it out. They want to call it 1:05:21.120 --> 1:05:24.320 death Row, Sug said, death like death jam d e 1:05:24.400 --> 1:05:27.320 f Row. Sug said, now we're gonna call it death Row. 1:05:27.880 --> 1:05:29.680 And then now look how they build out all of 1:05:29.720 --> 1:05:34.920 the music, all of the brandy jail cells outfits, you know, 1:05:35.880 --> 1:05:41.439 man in an electric chair, you know, it's all built out. 1:05:42.200 --> 1:05:45.280 Versus if they do death Row, it just feels like 1:05:45.320 --> 1:05:49.280 an extension of something that exists. So Sug got that right. 1:05:49.320 --> 1:05:52.760 He understood the entertainment business. And it's funny because I've 1:05:52.760 --> 1:05:54.520 been in this business this whole time, and I never 1:05:54.600 --> 1:05:57.120 thought of it as the entertainment business. 1:05:57.480 --> 1:06:00.600 Right because you show rooted into culture and that you're 1:06:00.600 --> 1:06:01.480 gonna look beyond that. 1:06:02.040 --> 1:06:04.400 I didn't really get rooted into a culture at that. Well, 1:06:04.720 --> 1:06:06.960 naturally I was, and I'm this how I grew up. 1:06:06.960 --> 1:06:08.960 But when I got in the business, I thought it 1:06:09.000 --> 1:06:10.160 was a business of rap songs. 1:06:10.960 --> 1:06:13.840 Why would I think anything else? So you thought the 1:06:13.960 --> 1:06:17.520 craft was what is entertaining by itself? 1:06:18.080 --> 1:06:20.120 But that's still I think you just asked why one 1:06:20.200 --> 1:06:25.960 too few times? Yeah, you know, like you like, I 1:06:25.960 --> 1:06:28.360 thought the business was making rap songs. Well it is. 1:06:28.480 --> 1:06:31.680 It is the business making rap So well, why do 1:06:31.680 --> 1:06:34.400 people give a shit about rap songs? Because rap songs, 1:06:34.960 --> 1:06:38.080 you know, carry a window into a culture that they're 1:06:38.120 --> 1:06:40.800 not familiar with. Why do they care about that? Because 1:06:40.800 --> 1:06:41.400 it's entertaining. 1:06:42.200 --> 1:06:50.120 It all goes to entertainment, m kay. So the question 1:06:50.200 --> 1:06:56.600 of why is entertainment? No, No, we're saying that it 1:06:56.720 --> 1:06:59.840 all goes back to entertainment. I'm the same. So I'm 1:06:59.880 --> 1:07:03.120 just trying to figure out the key to entertainment to 1:07:03.280 --> 1:07:04.520 hold focus. 1:07:05.880 --> 1:07:09.080 It depends on what ye what it is. You know, 1:07:09.520 --> 1:07:10.480 typically a drummer. 1:07:10.560 --> 1:07:14.600 Like a drummer drumming is put you in awe watching 1:07:14.600 --> 1:07:17.600 somebody have that type of coordination, handfeed everything to make 1:07:17.640 --> 1:07:20.240 it work. A great drummer drumming is it puts you 1:07:20.320 --> 1:07:27.560 in awe. It's like, wow, sure you know. A comedian 1:07:27.640 --> 1:07:30.080 telling jokes on the corner. It is funny, it's humor. 1:07:35.480 --> 1:07:37.120 A man juggling. 1:07:38.480 --> 1:07:43.800 A man juggling bottles on a unicycle is all and exciting. 1:07:44.360 --> 1:07:47.720 Yeah, and I think it is. He's gonna fall like 1:07:47.760 --> 1:07:49.880 going back we're talking about last week with like sort 1:07:49.880 --> 1:07:54.680 of escapism. Nine percent of the people, ninety nine percent 1:07:54.720 --> 1:08:00.200 of the time, if they aren't distracted by a thing, 1:08:00.640 --> 1:08:04.520 are thinking about a problem they need to fix. So 1:08:04.880 --> 1:08:08.440 they're not just thinking about, Oh, this is so great, 1:08:08.560 --> 1:08:10.360 I've got more pussy and money I know to do 1:08:10.400 --> 1:08:13.600 with that. That's not normal. That's not the common moment 1:08:13.800 --> 1:08:16.160 in the human experience. The common moment in the human 1:08:16.160 --> 1:08:19.400 experience is shit, I gotta go to work tomorrow, Shit 1:08:19.439 --> 1:08:21.880 I gotta pay this bill or whatever it is. It's shit. 1:08:22.000 --> 1:08:27.839 Dot dot dot. Entertainment is full focus in the moment 1:08:28.200 --> 1:08:31.400 for an extended period of time where that doesn't exist 1:08:31.439 --> 1:08:34.320 for you, anymore. So, the longer you can be in 1:08:34.360 --> 1:08:37.639 that moment, the better, because it's better than the other 1:08:37.720 --> 1:08:41.160 moment worrying about the light bill, the annoying boss, the 1:08:41.320 --> 1:08:43.719 ornery bitch girlfriend, or god knows whatever else. 1:08:47.360 --> 1:08:49.960 Good looking out for tuning into the No Sllers podcast. 1:08:50.240 --> 1:08:53.040 Please do us a favorite, subscribe, rate, comment, and share. 1:08:53.439 --> 1:08:55.880 This episode was recorded right here on the West coast 1:08:55.880 --> 1:08:58.879 of the USA. It produced about the Black Effect podcast 1:08:58.960 --> 1:09:03.160 network and a radio Yeah