Speaker 1: Watch up and welcome back to another episode of No
Speaker 1: Sealer's Podcast with your host. Now fuck that with your
Speaker 1: load glasses Malone.
Speaker 2: Yeah, King, So tell me and Pete, what was your
Speaker 2: last couple of days?
Speaker 3: Like I have to do that when we're having a
Speaker 3: cup of coffee and ship, you know, offline.
Speaker 2: So let me tell you about King this last couple
Speaker 2: of days because this is called public and this is it's.
Speaker 1: Not gonna be public because we're not gonna get into
Speaker 1: the death. But the last couple of days I've been
Speaker 1: looking for King.
Speaker 2: He just been Pete.
Speaker 3: He trying to break my house of cards.
Speaker 2: Definitely not.
Speaker 3: I'm just saying, Pete, I fucked up, Pete. Can I
Speaker 3: just say I fucked up? I mismanaged my time in
Speaker 3: a bad bind, didn't you know? I missmad my time?
Speaker 3: And you know, Pete, I'll tell you the story over
Speaker 3: you know, a cigar perfect.
Speaker 4: I'm always I'm always good for that.
Speaker 3: But you know, Pete, it gets you know, I don't
Speaker 3: talk to nobody around here, so I like to, you know,
Speaker 3: drive and take care of stuff.
Speaker 2: We'll just leave it at that. Yeah, Yeah, he didn't
Speaker 2: put me in the mind I did, Pete, because I missed,
Speaker 2: you know, doing it my way. I miss Friday's show,
Speaker 2: but that's not important, so I didn't keep. I didn't keep.
Speaker 3: You know, I'm a bad person with checking in and
Speaker 3: shit like that.
Speaker 1: Pete, this is the thing, you know, whenever no Schillings
Speaker 1: podcast happens, I'm the only person that has to be here.
Speaker 1: That's one thing I realized. I am the only person
Speaker 1: that has to be here, right. I have to be
Speaker 1: here no matter what's going on in my life, no
Speaker 1: matter if the show is doing well, bad, good, I
Speaker 1: have to be here. So I have trained so nobody
Speaker 1: can do me a disservice by not being here with
Speaker 1: me right, because don't nobody owe me nothing, period?
Speaker 3: I do.
Speaker 2: I feel that. I disagree with that.
Speaker 3: I disagree with that because if I say I'm gonna
Speaker 3: do something and I give my obligation, and that's why
Speaker 3: I feel bad because I gave my obligation to support
Speaker 3: you and stuff, but I let other things get in
Speaker 3: the way or things like that.
Speaker 2: Yes, that's not even important though, but.
Speaker 3: To me it is kind of important because it takes
Speaker 3: away from the obligation that you counted on me to
Speaker 3: do something for. So for me, I do feel a
Speaker 3: type of way like, damn, you know, that's not manage
Speaker 3: my time better.
Speaker 4: That's not being a stand up guy. King, We have
Speaker 4: no time and place for that.
Speaker 2: Here. I'm gonna try and get me in trouble, Pete.
Speaker 4: Draw out some guys, what higher standards are gonna go
Speaker 4: talk like that.
Speaker 2: I'm Russell Wilson. You gotta be fucked up.
Speaker 1: No, So what it is is he didn't say anything.
Speaker 1: So one thing is me being here is different. But
Speaker 1: he talked in cold, so I thought he got kidnapped.
Speaker 1: Mm hmm, that that be the thing.
Speaker 2: And then like the problem with being a real friend.
Speaker 1: And I'll say this because most of the people that
Speaker 1: I do business with, I don't do business with a
Speaker 1: lot of people. Let's just shrink it down. Most people
Speaker 1: I do things with, Pete with friends like h is
Speaker 1: my friend. So it's like, damn, Pete, I thought it
Speaker 1: was like family. No, no, I'm saying what happened over
Speaker 1: two days, Pete, I went from family to friend. No, no, no,
Speaker 1: there's family that's not my friend. You know, I mean
Speaker 1: there's family. I'm talking about the relationship. There's family that's
Speaker 1: not my friend. Facts, right, But it's like this is
Speaker 1: somebody that I kind of you know, like no different
Speaker 1: with you, Like I'm gonna worry about your well being.
Speaker 1: So I'm thinking this motherfucking got kidnapped and somebody working
Speaker 1: his phone.
Speaker 2: Pete, I'm the stand up guy. Hold on, Pete, Pete, Pete,
Speaker 2: I'm the stand up guy here.
Speaker 3: Mother.
Speaker 4: You know, I think he's the rest of the room,
Speaker 4: but you're a stand up guy here the glasses is
Speaker 4: the stand up guy, Pete.
Speaker 3: Well, hey, look I apparently didn't give a fuck about friendship,
Speaker 3: but he's the stand up guy.
Speaker 2: That does mean I'm the stand up guy exactly.
Speaker 1: So that's what I was saying. So it's like, fuck,
Speaker 1: I'm like, what the fuck, I'm begging something. This my
Speaker 1: fucking something happened, Like I.
Speaker 3: Forget where I am, Pete, I forget that kidnapped motherfuckers
Speaker 3: down here and shooting him for no reason. And ship
Speaker 3: like that Mexic kids and white people and ship where
Speaker 3: I'm from. You know, we're all happy rainbow family.
Speaker 4: Yeah, that kill people next to the lake. Though sometimes
Speaker 4: like on the weekends, like this weirdo serial killer.
Speaker 2: People kill themselves.
Speaker 3: But I made it through that adventure, Pete, and rejuvenated
Speaker 3: and let's go and what's the subject today.
Speaker 2: Besides uh this what? This is not the subject?
Speaker 3: Oh?
Speaker 2: Thank God? Telling Pete about my last couple of days.
Speaker 2: Oh yeah, let's hear that.
Speaker 3: Let's hear your last couple of days, my last kicking.
Speaker 2: It was like a burden was relieved. Thank you God.
Speaker 3: Hey Pete, you know the funniest ship Pete. I have
Speaker 3: to be really honest, so I know the nigga was
Speaker 3: bad at me. So when I came back yesterday, I
Speaker 3: came in here. You know, I got like a bucket
Speaker 3: of clothes that I keep by the front door. Nigga,
Speaker 3: I walked in, the bucket was gone, and Ship, I said,
Speaker 3: God damn that nigga kicked me out.
Speaker 4: Later, this wasn't last week, Glasses in trouble for not
Speaker 4: showing up with a bucket of shrimp or something like that.
Speaker 3: Don't do that, Pete. Stop Pete. The show will go
Speaker 3: through fast and get them started.
Speaker 2: W That's what the homie was just telling me.
Speaker 1: Now what Punk was just saying, Man, he was with somebody,
Speaker 1: somebody booked his studio, and he was like, I think
Speaker 1: I'm telling you people think I like the debate. I
Speaker 1: don't know why that is, I don't like the debate.
Speaker 2: How ended up debating about the studio being booked.
Speaker 1: Well, a good buddy of mine's from Hawaii, his name
Speaker 1: is Lux was working at the studio at Punt Studio.
Speaker 1: They rented it because of the BT weekend. Okay, working
Speaker 1: with a really another great brother brother named Earl. Earl
Speaker 1: is a great brother in the business.
Speaker 2: Earl. Think it was Earl Washington.
Speaker 1: But uh he was telling me, like, man, me and
Speaker 1: Glasses was debating a minute ago.
Speaker 2: I'm like, no, we wasn't. No, he wasn't. He was
Speaker 2: debating about debating. Just hear it's going, Pete. Yeah, yeah.
Speaker 1: And it's funny because people just troll like that with
Speaker 1: it and I'll be like, like, I can't have my opinion,
Speaker 1: Like I'll say something to somebody, but I'm not.
Speaker 2: I don't quite get what. Huh. Yeah, I'm definitely interested.
Speaker 3: Deciphered that for me, Pete.
Speaker 2: What? Yeah, you decipher what he just said for me, Pete,
Speaker 2: because it's like, I do not like debating.
Speaker 4: Glasses does not perceive disagreements as debating. He perceives them
Speaker 4: as him correcting.
Speaker 2: Ooh, good one, can we can we steal that?
Speaker 3: And every now and then when somebody said something, you
Speaker 3: push that to say that again. Yeah, so when everybody
Speaker 3: think he's debating and stuff, we'll just push that the
Speaker 3: correct them.
Speaker 2: This is crazy rarely debate. No, I'm just talking about it,
Speaker 2: not just Pete. I'm talking about even like on the
Speaker 2: you know, weekly shows. You know, I think people get
Speaker 2: off by just challenging.
Speaker 3: Yeah, knows what I'm saying, Like on that show, on
Speaker 3: the hour show, we could push that saying Pete just
Speaker 3: saying when it gets to that point, people think you
Speaker 3: just debate for no reason.
Speaker 4: Like on Twitter, people say some shit, you're not I
Speaker 4: don't think looking for a prolonged interaction with the individual.
Speaker 4: It just seems like we're just gonna do a touch
Speaker 4: and go correction and move on.
Speaker 2: Yeah. What's funny is I rarely do that. But that
Speaker 2: statement is.
Speaker 4: Let's not go into rarely do that. That's a relative term,
Speaker 4: and my minuscule Twitter timeline would push back on that slightly.
Speaker 1: Prime example today or yesterday, I saw what's the comedian
Speaker 1: Erry Spears shout out Tory Spears. He was saying how
Speaker 1: Q wasn't a lyricist, how much he didn't like him,
Speaker 1: And today was a good day.
Speaker 2: It's not a good song. Damn, what kind of day
Speaker 2: was he having. They just say things like that to
Speaker 2: get the conversation going. But that's my point. I just
Speaker 2: didn't say anything like.
Speaker 3: Did you ask him those specific questions like do you
Speaker 3: like a good day?
Speaker 2: No, this was something that came on my timeline or
Speaker 2: he wanted to comment up by it in person to you.
Speaker 1: No, No, I'm saying I let stuff go by all
Speaker 1: the time. Oh okay, people say some crazy shit and
Speaker 1: I'd be like, yeah, whatever. My problem is when somebody's
Speaker 1: speaking to me. So if somebody's tweeting or exing to me,
Speaker 1: then I'll respond like if they'll ask me my opinion,
Speaker 1: I'll just respond, oh this is what I think. Then
Speaker 1: I'll find myself with a fucking argument. Like somebody says
Speaker 1: something to d C. It was a It was a
Speaker 1: guy on X and he was saying to d o C, Well,
Speaker 1: ice Cube didn't really need the group because of the
Speaker 1: money was wrong.
Speaker 2: He left it. He left the group because of uh.
Speaker 2: He he had a chance to go solo in Brian
Speaker 2: Turner and he's talking to DC, who is a member
Speaker 2: of n w A and Rock. So I see that
Speaker 2: and I'll tweet.
Speaker 1: I tweeted, like, imagine a world where a fan is
Speaker 1: telling DC about n w A. The last thing I
Speaker 1: know is people talking shit to me, trying to debate me.
Speaker 1: And I'm like, bro, it's why is that a debatable point?
Speaker 1: It's d o C of n w A, and it's
Speaker 1: a fan telling d O C about n w A.
Speaker 4: It's pretty much just come right out at that point
Speaker 4: and say, I think you're lying or you're delusional and
Speaker 4: incapable of person reality accurately. And I'm correcting you that
Speaker 4: that's kind of the only thing you're staying to DC
Speaker 4: as a fan at that point. It's not I have
Speaker 4: better sources. It's you're a liar or you don't know
Speaker 4: the sky when you see it.
Speaker 1: Either way, imagine me. That's to me somebody that would
Speaker 1: like to debate your siblings. Yeah, glasses house, my brother King.
Speaker 1: I'm looking at these lists right, here's a here's another
Speaker 1: great thing, right back into Brandy. I'm looking at these
Speaker 1: Los Angeles lists, right, and I guess they reference in
Speaker 1: the county okay, right, which is odd because some of
Speaker 1: these people aren't even from the county in Los Angeles.
Speaker 1: But let's let's keep it going just for the sake
Speaker 1: of which it's kind of disrespectful to call everybody an
Speaker 1: LA rapper.
Speaker 2: What kind of list? Is we talking about? Different lists
Speaker 2: that were made, So I want's the top fifty?
Speaker 4: Yeah, la rapperver, I'm like fifty exactly what you get
Speaker 4: below thirty five? You're just naming people out of a
Speaker 4: phone book.
Speaker 1: But to reference everybody as LA rappers, Okay, it's kind
Speaker 1: of like raggedy We don't soniw we talked, but let's
Speaker 1: say I entertained the County of Los Angeles.
Speaker 2: Okay, right, I said, you know what I get it.
Speaker 1: It's a lot of people with limited information trying to
Speaker 1: assess what's going on. So I said, maybe I need
Speaker 1: to make the official LA mount rushmore with the full explanation,
Speaker 1: need a platform to partner with. Started thinking because I
Speaker 1: wanted to write it. I didn't want to make like
Speaker 1: catching content. I wanted to write it like I wanted to,
Speaker 1: you know, work on writing. And people just start giving
Speaker 1: me their list of their lists.
Speaker 4: Fast question. Fuck you expect them to do?
Speaker 2: Expect them to do anything good? Point glasses. Either do
Speaker 2: it or not to do it.
Speaker 4: People go on Twitter to spout off their stupid ass thoughts.
Speaker 4: There's very few read only Twitter pep. I'm like the
Speaker 4: only read only guy. I think in like three months,
Speaker 4: I've read five hundred articles and made six posts. There's
Speaker 4: not a lot of me out there, and if there are,
Speaker 4: you wouldn't know they were out there.
Speaker 2: So did you make your list?
Speaker 3: No?
Speaker 1: Like I have it in my mind, but I'm not
Speaker 1: sure if I'm going to have to just make consistent
Speaker 1: content the regular modern day content where it's a video content.
Speaker 2: Really you can't do both.
Speaker 1: Yeah, but it would have been better the old school web.
Speaker 1: But whatever, I don't think that's important. That just goes
Speaker 1: into how my brand is market People just think they
Speaker 1: should challenge whatever my thought is, even though it's not
Speaker 1: my personal opinion. Like the dude who I said the
Speaker 1: shit to about DC was like, that's that's your problem.
Speaker 2: You think you know everything. I didn't even say what
Speaker 2: I knew.
Speaker 1: I expressed it cuz you feel me Like, how do
Speaker 1: you argue with DC about Nwa?
Speaker 2: And it turned into glass You think you know everything?
Speaker 1: Cuz how nigga you are arguing with d OC about Nwa?
Speaker 2: Who the fuck thinks they know everything?
Speaker 3: You know?
Speaker 2: One thing.
Speaker 3: I know.
Speaker 2: I would not argue with Doc about NWA.
Speaker 3: Yeah, I mean what you're saying is facts and true,
Speaker 3: and it's fuggy because it is like those.
Speaker 2: People are trolling. They're not trolling what they're doing. They
Speaker 2: be dead fucking serious. I don't think they'd be that serious.
Speaker 3: That can't be that situation right there, There is no
Speaker 3: can't be trolling. I mean what you said is facts.
Speaker 3: There is no wiggle room, there is no I mean
Speaker 3: there is no there's no getting around what you just said.
Speaker 3: So for me, that's trolling because there is no back
Speaker 3: door to which you said. There is no exceptions, like
Speaker 3: you said, how can a fan tell DLC anything about NWA.
Speaker 4: There's a video I saw come out and I was
Speaker 4: gonna watch it this morning and I didn't, and I
Speaker 4: really screwed up and I let the show down by
Speaker 4: not watching it. That's on Jordan Peterson interview. Yeah, I
Speaker 4: sold you guys short, you fake kidnap, You faked your
Speaker 4: on kidnapping. And I fail to watch this research video.
Speaker 4: So Jordan Peterson is interviewing some guy. I think it's
Speaker 4: another psychologist of some sort. I'd seen his face before.
Speaker 4: I forgot what his thing is, but he was talking
Speaker 4: about the other guy, the guest. How The most interesting
Speaker 4: phenomenon he's been able to observe is when people believe
Speaker 4: in something their utter reluctance to change their view of
Speaker 4: it in spite of being presented with overwhelming evidence to
Speaker 4: the contrary, and that psychological phenomenon that's so common in
Speaker 4: the human experience. And this is like an example of that.
Speaker 4: I saw on Behind the Music ten years ago that
Speaker 4: some guy that works for VH one said that ice
Speaker 4: Cube left for money or whatever the hell. Oh yeah,
Speaker 4: I was sitting next to him at the table when
Speaker 4: he left and told me why that's not right? No, no, no.
Speaker 1: It's just I just find it weird that you would
Speaker 1: argue with such an authority force as a member of
Speaker 1: NWA about why his friend left the group. That's what
Speaker 1: I versus you or who are a complete stranger and
Speaker 1: you're getting YouTube information. Now, Look, I'm not here to
Speaker 1: slander YouTube. YouTube is one of the most helpful tools
Speaker 1: ever been. I love YouTube.
Speaker 2: That's the stand up guy.
Speaker 1: No, because I get a lot of information from YouTube,
Speaker 1: But I don't think it makes me like I was
Speaker 1: looking at these fifty incorrect incorrect opinions about geography.
Speaker 2: Oh okay, oh you see those two?
Speaker 1: Yeah right, and I watch them all right, but I
Speaker 1: wouldn't argue with somebody who's a professional in geography about it.
Speaker 2: Yeah, I like.
Speaker 1: Every day like my brand is a crypt, Like I'm
Speaker 1: a crypt that is part of my brand. And not
Speaker 1: only am my crypt, I'm also somewhat articulate as a crypt.
Speaker 1: Not only am I somewhat articulate as a crypt, I'm
Speaker 1: sober as a crypt. Not only am I sober as
Speaker 1: a crypt, I'm well researched. So like, I keep researching,
Speaker 1: Yet I don't walk around trying to tell other cryps
Speaker 1: about cripping until they start asking me questions about crypping.
Speaker 1: So that's what throws me off. I don't know what
Speaker 1: is it about my marketing a brand and that makes
Speaker 1: people feel like, like I heard somebody say that on Clubhouse?
Speaker 2: What is that y'all?
Speaker 1: Just y'all don't even challenge glasses challenge me, I'm not
Speaker 1: look at this ain't a fight.
Speaker 2: We're not here. That mean by challenge you like just
Speaker 2: to argue. Don't everybody do that already all the time?
Speaker 2: So what you mean by challenging?
Speaker 1: He felt like I was like, you know, today's Tuesday,
Speaker 1: Like y'all just let's say anything, you know, just like,
Speaker 1: well today is too.
Speaker 2: I don't know if.
Speaker 3: That's or do they think certain people of higher stature
Speaker 3: don't argue with you.
Speaker 2: Most people that like are legends or predecessors, they don't
Speaker 2: really argue with me what they're trying to refer to.
Speaker 1: No, he was asking people who aren't as well researched
Speaker 1: why they are not challenging you.
Speaker 3: They always argue with you, act like you're a stepping
Speaker 3: stone or something. The way they try to argue with you.
Speaker 4: Continuation of life, the the the inverse of the principle
Speaker 4: of the more you know, the more you know, you
Speaker 4: don't know. That's what they know. The more they think they.
Speaker 1: Know, that's what's wrong with me. I suffer from that.
Speaker 1: The more I know, I really like, oh I don't
Speaker 1: know shit. Today I realized andre Hirel started that death Jam.
Speaker 2: Yeah you didn't know that? No? Really? Yes? But did
Speaker 2: he know that ship? And he wasn't that death jam? Didn't?
Speaker 2: Did he go over there? No?
Speaker 3: He did.
Speaker 1: Andre Herrel started that death jam, And from what I
Speaker 1: understand right is he took heavy D to death Jam
Speaker 1: and they didn't see it. So he started his own
Speaker 1: label to help heavy D which is Uptown Records.
Speaker 2: That's when Puff started.
Speaker 3: Okay Goff as an intern at death Jam.
Speaker 2: No, he was an intern in Uptown.
Speaker 1: But I spend too much what's time getting knowledge to
Speaker 1: be worrying about arguing a point. Usually I'm coming backwards
Speaker 1: to argue a point or to to have to defend
Speaker 1: the position, and I'm coming back on my learning chart
Speaker 1: or learning curve, and I'm usually coming back, you know,
Speaker 1: twelve months ago or twelve years ago.
Speaker 3: Sometimes, let me ask you a question, what is the
Speaker 3: purpose of learning?
Speaker 2: Just to pass information? In my mind, to pass information,
Speaker 2: I think, I think, I I think I've heard that
Speaker 2: scientifically said that's the goal of healthy sale is to
Speaker 2: pass information. That that fear.
Speaker 3: And the sad thing is we have to step backwards
Speaker 3: with our language so we can try to pass the information.
Speaker 2: Step back with our language.
Speaker 3: Yeah, you know, you said, when you're talking to some
Speaker 3: people feel like you're going backwards. And sometimes we have
Speaker 3: to go backwards in our language just to get the
Speaker 3: information across for them to even try to understand.
Speaker 2: I don't know if.
Speaker 1: People ask questions to understand, though, I don't think everybody
Speaker 1: is genuinely asking to learn.
Speaker 3: Yeah, but we know as a learning person, every moment
Speaker 3: is a chance to learn.
Speaker 4: I don't know if everybody understands that, but that's a
Speaker 4: learning person. Say that a game peek, but that's a
Speaker 4: learning person that other people aren't in that group.
Speaker 2: If the horse drinks, he drinks. If not, you don't.
Speaker 4: A lot of people, I think, like to also ask questions,
Speaker 4: particularly in social media environment. It's it's like a haven
Speaker 4: for like people trying to rectify personal insecurities in some
Speaker 4: way or shape or form. And I hate playing that
Speaker 4: stupid insecurity card, but you can see when people ask questions,
Speaker 4: they're just trying to poke holes in somebody having a
Speaker 4: theory or a thesis or whatever, and they just are like, oh, well,
Speaker 4: you're not gonna know it all here, let me prove this,
Speaker 4: let me poke this soft spot in that principle that
Speaker 4: you're talking about right here. They don't want to know,
Speaker 4: they don't want to learn, they don't have any information themselves.
Speaker 4: They're just sitting there just trying to look at in
Speaker 4: some limited confine of what you're trying to talk about
Speaker 4: or discuss. And then yeah, try to reduce its value.
Speaker 1: Something else I learned today, right, and it goes into
Speaker 1: the same conversation about marketing is entertainment, but entertaining is
Speaker 1: all about hold the attention and to keeping a certain place.
Speaker 1: I had to really remember that, like that was so important.
Speaker 1: It was almost freeing, Like I've been bounded because I
Speaker 1: understood early on, right that my task was to make money.
Speaker 2: By being a rapper making rap, so okay.
Speaker 1: Then I started to learn about records, hip hop and marketing,
Speaker 1: and then I was like, damn, Now I really felt
Speaker 1: bounded by culture. But this last week understanding that culture
Speaker 1: is the craft. You know, hip hop is the culture,
Speaker 1: that's you know, that's the craft. Hip Hop is the craft.
Speaker 1: Entertainment is the business. And it seems funny because I've
Speaker 1: been in an entertainment business now professionally almost twenty years.
Speaker 2: But I just realized that I was in an entertainment business.
Speaker 2: What made you do that? In the last week?
Speaker 1: What was the So we did a podcast about marketing
Speaker 1: and I was talking to someone I think a publicist, No,
Speaker 1: I was talking to someone else, and it hit me
Speaker 1: that we're in the entertainment business. Because I couldn't figure
Speaker 1: out why certain people like certain things.
Speaker 2: I was like, why would y'all like that? Like that
Speaker 2: ain't to you, it's not entertain but to somebody else. No, no, no,
Speaker 2: you mean no.
Speaker 1: I didn't think it was necessarily highly rated in the
Speaker 1: craft example, like they wasn't dope, okay, like craft wise,
Speaker 1: like the craft of hip hop. If it was craft
Speaker 1: in a rhyme or dancing to the music or graffiti,
Speaker 1: it is like somebody's writing cursive.
Speaker 2: On the wall, Like that wasn't dope to you.
Speaker 1: It wasn't dope based off knowledge of craft, okay, you
Speaker 1: know what I mean? Not not like do I like it?
Speaker 1: But and they go to that point because it's entertaining.
Speaker 1: And so now like I always thought, like it's certain
Speaker 1: rappers who I noticed that, you know, I'm like, uh,
Speaker 1: I'm not necessarily I don't think they're highly rated in
Speaker 1: the craft or well schooled in the craft, but they're
Speaker 1: entertaining as fuck.
Speaker 4: Sure, I think a half of guys like that.
Speaker 2: So you use street urban culture to entertain. Sure, you
Speaker 2: use street urban culture to entertain. That's the business.
Speaker 1: Bring yeah, that is the business, wan, And I didn't
Speaker 1: know that oddly, And it's free because I think you
Speaker 1: spend so much time initially, the more you learn about marketing,
Speaker 1: you spend so much time trying to just get greater
Speaker 1: at the craft at displaying street urban culture. So whether
Speaker 1: you rapping, making rap songs, whatever it is, if you dance,
Speaker 1: and you get greater at the craft, but then to
Speaker 1: figure out how to entertain.
Speaker 2: With that craft is different.
Speaker 4: And that the craft, huh, And that is the craft.
Speaker 1: That's the business. It's not the craft, that's the business.
Speaker 1: Because some people could be hella nice at the craft,
Speaker 1: but the craft may not be entertaining.
Speaker 4: Then are the hella nice at the craft?
Speaker 2: Yes, like Pat Poos is nice at the craft, because
Speaker 2: the craft of being a rapper, he's hella nice at it.
Speaker 2: He can m see his ass off.
Speaker 1: But is it entertaining is a different challenge, Like you
Speaker 1: could take somebody like we was talking about the Hommi Perico,
Speaker 1: and Perico, while he's getting better and better at the craft,
Speaker 1: he's still not quite you know, of the upper echeline
Speaker 1: level of craftsmanship when.
Speaker 2: It comes to it.
Speaker 1: But that motherfucker is entertaining the way he sounds, you know,
Speaker 1: the music he picks. He picks a really great instrumental,
Speaker 1: the way he throws his voice, like Parico's voice is
Speaker 1: a little deeper. But when he gets on the song,
Speaker 1: he is like pitched up a little bit like and
Speaker 1: he is entertaining the curl.
Speaker 2: He's entertaining.
Speaker 1: So to the marketing point, it's freeing because sometimes we
Speaker 1: would look at certain things like gimmicks like this is
Speaker 1: a great example, like Gang figured out he was an
Speaker 1: entertainer before all of us.
Speaker 4: Well, I think there's different dimensions to the craft. Rapping
Speaker 4: is spoken. You write it, but it's spoken, it's not authored.
Speaker 2: You know what I mean. You don't have to write
Speaker 2: it though, yeah, you necess don't have to write it.
Speaker 2: You don't.
Speaker 4: But it's like a huge component to that is how
Speaker 4: you deliver. Yeah.
Speaker 1: No, no, that that's the no, that's the whole thing, right, Yeah.
Speaker 1: The craft, like like I tell people all the time,
Speaker 1: the writing. Like somebody like Snoop Dogg is probably the
Speaker 1: greatest hip hop artist, possibly the greatest rapper every right,
Speaker 1: just when you think of great impact, you know everything,
Speaker 1: greats just all like he's a cultural phenom, he's not.
Speaker 2: He's probably not a top five writer.
Speaker 1: There are who they got some incredible writers that have
Speaker 1: came through hip hop. I mean writing to ship they
Speaker 1: were write. Nas is a fantastic writer. Kendrick Lamar is
Speaker 1: a fantastic writer. Tupacs, your core is probably the when
Speaker 1: you look up what lyrics mean, like, uh, the expression
Speaker 1: of emotion through words?
Speaker 2: You know what I mean? Tupac by far as the greatest
Speaker 2: lyricist in history of hip hop.
Speaker 1: Now, I would have never thought that because of what
Speaker 1: you think of lyrics based off your perception versus when
Speaker 1: you look up the definition of the word. When you
Speaker 1: look up the definition of the word lyrics, and then
Speaker 1: somebody who's a it's a professional at lyrics, nobody comes
Speaker 1: close to Tupac. It made me reevaluate when I looked
Speaker 1: up lyrics and the origin of that word lyrics and lyricism.
Speaker 1: It made me re evaluate my whole lists on what
Speaker 1: I thought lyrics were. But I never spoke that list
Speaker 1: with confidence in the first place. I could tell you
Speaker 1: what I like. But when I look up the definition,
Speaker 1: Tupac is number one by far lyrics lyricism, Like he's
Speaker 1: the greatest lyricist ever. You wouldn't think that because you
Speaker 1: start thinking of grammatical tricks. You know, entendres like English
Speaker 1: teachers and that's not necessarily what lyrics have to be. Again,
Speaker 1: that goes into writing versus the poet.
Speaker 2: Who's you know, doing the things with you know, with
Speaker 2: words that that drive emotion. But you think finding out
Speaker 2: the entertaining personal free you up. Yeah, it changed everything
Speaker 2: on how you market and everything else. When you come
Speaker 2: from the street, you're bounded by street rules.
Speaker 1: Okay, there's certain things that I've let go of right
Speaker 1: as I market myself in the music business. One is
Speaker 1: in the streets you need your pride and ego all
Speaker 1: the time. Like everything is your pridate ego. It's how
Speaker 1: you earn. Your reputation, is how you achieve everything.
Speaker 2: That's your street credit, your credit score, my street my
Speaker 2: street credit score.
Speaker 1: Is probably in the highest seven hundreds, you know. I
Speaker 1: mean it's fantastic. But in the music business, your ego
Speaker 1: and your pride are your greatest enemies.
Speaker 2: Okay, right, because you're.
Speaker 1: Gonna have to deal with people who are probably going
Speaker 1: to not treat you the way you want to be treated. Okay,
Speaker 1: you have to earn everything with them people.
Speaker 3: But you already knew this the outside of No, because
Speaker 3: you didn't go to certain things and do certain things
Speaker 3: like you can go to Diddy's party because weird shit.
Speaker 2: I did go to Dibbe's party. I don't know, but
Speaker 2: you left.
Speaker 1: That was something you kept doing because I didn't know
Speaker 1: there was a reason to stay.
Speaker 2: Like last is the business back here, I might have stayed.
Speaker 2: I don't want to see what's.
Speaker 4: Doing if you have to use the restroom, the women
Speaker 4: are back there.
Speaker 1: You never told me, Okay, if you said there was
Speaker 1: a reason, like, I didn't know, Like I didn't know
Speaker 1: there was somewhere.
Speaker 2: I didn't get anybody for the coolest party.
Speaker 1: Yeah you get that, or or you know, honestly with
Speaker 1: I wush itn't I don't think again, I don't party that.
Speaker 2: Yeah, you don't fit that.
Speaker 1: Okay, I don't do drugs. Let's just enter that door.
Speaker 1: I don't really drink or do drugs. So people party,
Speaker 1: you know, cocaine is a big party in the entertainment business. Drinking,
Speaker 1: you don't do that. You may not be that fun
Speaker 1: to party with some people. So I got it. I
Speaker 1: didn't even take it personal. So I didn't know that
Speaker 1: there was somewhere else to be.
Speaker 2: So it's not like that.
Speaker 3: Yeah, So with this thought though, you know of freeing
Speaker 3: yourself and entertaining and entertainment part of it.
Speaker 2: Does that mean you.
Speaker 3: Start trying to be more accessible to the public to
Speaker 3: entertain them? Are just them to be entertained just by
Speaker 3: your presence being somewhere?
Speaker 2: Well, so I think that's the conflict, right. The conflict
Speaker 2: is you don't have to be accessible.
Speaker 1: Right, that's a simple way that people. You know, you're
Speaker 1: going out to be a court gester, you show up
Speaker 1: somewhere and make I was.
Speaker 3: Thinking like the BT experience, like is that entertaining if
Speaker 3: you show up there?
Speaker 2: Is that entertaining for them?
Speaker 3: Or is that you know, like, w people be entertained
Speaker 3: by you just showing up at something like that?
Speaker 2: No, not just you showing up.
Speaker 1: Now, if you went with one hundred niggas all wearing
Speaker 1: in lowriders, wearing Dickies, Chucks bandanas, and then y'all walk
Speaker 1: down the red car, but and the niggas you start see,
Speaker 1: that's entertaining, Okay.
Speaker 2: I was thinking about it, like.
Speaker 1: How much the business has stripped down things that are
Speaker 1: entertaining to make it more.
Speaker 2: Glorious? Cheap, oh cheap, not even better cheap?
Speaker 4: Right?
Speaker 1: Remember, because a music artist would have a band, Yes,
Speaker 1: like if some what's funny is if somebody stood on
Speaker 1: that corner, Like let's say somebody standing on two different corners,
Speaker 1: the corner opposite of each other, Jason, and there's one
Speaker 1: guy with a drum set that could play, and there's
Speaker 1: one guy that's singing on the other corner right across
Speaker 1: the street that could sing with a mic. Both guys
Speaker 1: would have hundreds of people around them.
Speaker 2: You know what I'm saying, Pete.
Speaker 1: Like, if it's a drummer with a drum set and
Speaker 1: he got an amp and you could hear it, and
Speaker 1: that nigga could play, people are going to stop around
Speaker 1: him and watch him play.
Speaker 2: Hundreds of people every day.
Speaker 1: Fact, Just like if it was a singer that could sing,
Speaker 1: he had a mic and he was singing at a work.
Speaker 1: So the hour of the entertainment business through music has
Speaker 1: always been you would go see an entertaining show, right,
Speaker 1: you would go see is usually a guy that can
Speaker 1: play a bass he could play. It's a guy that
Speaker 1: could play a rhythm guitar, he could play. A guy
Speaker 1: that can play a drum he could play. Maybe a
Speaker 1: guy that's playing a piano he could play. And then
Speaker 1: there's a singer, right, And then that's entertaining. That's five
Speaker 1: different points of entertainment you're staring at.
Speaker 2: Lord knows.
Speaker 1: If they start to dress, let's say like kiss right
Speaker 1: the rock band where they just look hella, that's entertaining.
Speaker 1: Then you get pyrotechnics. All of these things cause you
Speaker 1: to stay. The origin of the word entertain here it is.
Speaker 1: It is the origin of the word entertained to maintain
Speaker 1: or to keep someone in a certain frame of mind.
Speaker 1: So if you yeah, so, it's like so again, it's
Speaker 1: like that's why you so to peach point right, you
Speaker 1: have to market the entertainment. We was talking about different
Speaker 1: guys coming up in LA. A lot of people look
Speaker 1: just like krib mac. Shout out to krib mac c mac.
Speaker 2: What all, Matt?
Speaker 1: They're taking his same path right with how he decided
Speaker 1: to And I realized, I was like, oh, these people
Speaker 1: are entertaining.
Speaker 2: Now what you think of how they're entertaining is your
Speaker 2: personal cross to bear. But they're entertaining.
Speaker 4: The people that are there to watch are there to
Speaker 4: be entertaining. Yeah.
Speaker 2: Like I was listening to this guy as a guy
Speaker 2: named King Peel.
Speaker 1: He's out of Pomona, Pou guy, and he was they
Speaker 1: did an animated story where he was talking about getting
Speaker 1: head from women with no tea and how it happened
Speaker 1: to him when he was younger, and then as he
Speaker 1: got older, he started to look for women with no
Speaker 1: tea and he was calling the head from somebody with
Speaker 1: no tea gummy or gummy.
Speaker 2: That's funny.
Speaker 1: Yeah, that's funny, right, And it's like it's entertaining. Now
Speaker 1: where is he at in his craft is a different conversation.
Speaker 1: But again, in a time where content and entertainment is
Speaker 1: all accessible and it's so much to choose from, you
Speaker 1: may not be looking.
Speaker 2: For as much craft.
Speaker 1: Back in the day, you needed craft to get people
Speaker 1: to put you out in front of the public.
Speaker 2: So would that be a good example of your one
Speaker 2: partner that.
Speaker 3: Used to be a rapper than he be like a
Speaker 3: comedian and stuff you guys be doing skits with Is
Speaker 3: that something like that good example?
Speaker 4: I mean, here's a few, like think about.
Speaker 2: Talking about glasses, say that when my time. You know
Speaker 2: what I'm talking about. No, say it again. He used
Speaker 2: to be a rapper. He did the skits with you,
Speaker 2: the restaurants and stuff, the Mexican concrete.
Speaker 3: Yeah, is that kind of like a good example where
Speaker 3: his craft are rapping, but then he became an entertainer.
Speaker 1: Well, Concrete always was funny, so he's developing his craft
Speaker 1: at being funny.
Speaker 2: Oh so he really wasn't a rapper. He was a rapper,
Speaker 2: but than a rapper.
Speaker 1: I don't even know if he was better versus something worked.
Speaker 1: You know, what's important is the medium delivering the entertainment. Okay,
Speaker 1: So he came at a time in music where there
Speaker 1: was no way for people to see like when we
Speaker 1: all came into business, you had to go to people
Speaker 1: and people had to connect it to theirself. A lot
Speaker 1: of magic had to happen. With Instagram, he was able
Speaker 1: to kind of use the space.
Speaker 2: It worked out for him in real time.
Speaker 1: I don't know if he was necessarily a better, you know,
Speaker 1: a worse rapper than he is funny as entertained skip maker. Right,
Speaker 1: it's different, you know what I mean? I don't know
Speaker 1: because he wasn't a bad rapper.
Speaker 3: He could rap because I just watched his growth just expand,
Speaker 3: like damn.
Speaker 2: I'm watching rap. But I think as he found something
Speaker 2: in the medium.
Speaker 1: All of these listen, there's a lot of people trying
Speaker 1: to find themselves and what's going to make them relevant
Speaker 1: in the world, okay, right, And all of these different
Speaker 1: mediums exist to showcase yourself. Okay, Like it's a kid
Speaker 1: kim I League, he's starting to pop on the wrap. Like,
Speaker 1: looking at him, he's a craftsman, he's a he's dope.
Speaker 1: His craft is dope. But looking at him the way
Speaker 1: he dresses is entertaining. But again back to the marketing
Speaker 1: and branding point, it's freeing when you understand.
Speaker 2: What the job is. This is your business. Your business
Speaker 2: is to entertain. Fact, you may be.
Speaker 1: Into the craft or the culture of hip hop for them,
Speaker 1: you know, for the most part as far as street
Speaker 1: urban art, you know as a street urban artist, right,
Speaker 1: but your business is to make that entertaining.
Speaker 3: So you go take you know, like you say, your
Speaker 3: arts and make it into a business.
Speaker 2: To be successful, you've better make it entertainment.
Speaker 1: Like like me and Pere saying, you have to be
Speaker 1: able to maintain someone focused, like you have to be
Speaker 1: able to keep them in that certain frame of mind.
Speaker 4: Think of the following. What would keep the sneak sound
Speaker 4: like if he didn't rap.
Speaker 2: Like that, I remember the same shit, I remember he
Speaker 2: didn't rap like that?
Speaker 4: Or if E forty didn't sound like an urban version
Speaker 4: of Goofy from Disney cartoons on a microphone sure, or
Speaker 4: if plies didn't come out into music videos dressed as
Speaker 4: a horse jockey or wearing a magenta sombrero.
Speaker 2: It's an important part.
Speaker 4: Those are all very entertaining.
Speaker 1: Additives, and that's why they didn't need much to be entertaining.
Speaker 1: We was talking about it. With Kendrick's voices, it's entertaining.
Speaker 1: So why a lot of artists are emulating it. That's
Speaker 1: naturally how he's an entertaining person. Like Kendrick could tell
Speaker 1: a story and be three people in the story.
Speaker 2: Yeah, with three different voices.
Speaker 1: Not as a referen I'm talking about just talking to you,
Speaker 1: but with like three different voices of the person.
Speaker 2: Yeah, So that's him naturally. So while people just emulating
Speaker 2: him thinking he's just changing voices, he's giving you perspective
Speaker 2: in style.
Speaker 1: That's why he's entertaining to listen to. So a lot
Speaker 1: of people who get offended they think he's just changing
Speaker 1: his voices. I'm like, no, he's keeping you entertained with
Speaker 1: this sonic.
Speaker 2: Offering this recording.
Speaker 1: Versus like me where my style is pretty monotone straight through,
Speaker 1: and I depend on what or whatever I'm doing to
Speaker 1: keep you entertained.
Speaker 2: He offers it, and.
Speaker 1: These vocal changes that bring a new element to Hey,
Speaker 1: a new dynamic in its own.
Speaker 3: Yeah, because it changed up to be too with us
Speaker 3: like that right in the middle of So, I see
Speaker 3: what you said.
Speaker 2: Okay, but entertainment is really important to remember that.
Speaker 4: Yeah, that's good. And you have to understand like you
Speaker 4: were talking about, like your medium. You have to understand
Speaker 4: your medium, like I learned that ten years ago. As
Speaker 4: social media short clip skits become like an audience accelerator
Speaker 4: for comedians, That's not something that I do well. I
Speaker 4: can go right, you know, stand up lengthy. You know
Speaker 4: we're doing ten minutes fifteen. I can do that, But
Speaker 4: sixty seconds of goofballery on Instagram is not what I'm
Speaker 4: going to do well.
Speaker 2: So and again it's all how you want.
Speaker 1: He's right because there's a lot of people that make
Speaker 1: great skits on Instagram, but their stand up is not.
Speaker 1: They're not vested in that craft. Sure, like he's gonna
Speaker 1: translate what's that?
Speaker 4: What's that? Lady? The comedian who Walliam says't do a
Speaker 4: special what's your favorite whatever joke?
Speaker 1: Oh oh the lady that was in a girls trip, Yeah,
Speaker 1: Tiffany had this.
Speaker 4: Yeah, what's your favorite Tiffany had his joke? You don't
Speaker 4: have one because she's never done a special.
Speaker 1: She's that's who she did. But she just was after that,
Speaker 1: like but but her gift. But I'm saying, even then,
Speaker 1: a great shout out to tiff She dope too. She
Speaker 1: hasn't found it because she has success. And this is
Speaker 1: something else I realize about hip hop two and being
Speaker 1: in the business and why this is about to be
Speaker 1: successful right now, permanent and it never changed. But I
Speaker 1: think the confu usion on hip hop people think the
Speaker 1: emphasis is rapping versus culture.
Speaker 2: Like comedy. I think people think it's jokes. It's not.
Speaker 2: It's being funny.
Speaker 1: You don't sell raps in hip hop. You sell culture.
Speaker 1: You sell street urban culture artistically expressed through words. If
Speaker 1: you're a rapper, right, that's what you do, and you
Speaker 1: can do you can use more than words to tell
Speaker 1: that story when somebody sees you, like Peterson the medium,
Speaker 1: when somebody sees you, you could use more than words
Speaker 1: to tell that story.
Speaker 2: So if I'm like rapping, let's say I'm a crypt.
Speaker 2: We should do this.
Speaker 1: I'm a crypt and I have a bunch of seas,
Speaker 1: and I rap a song with seas, and I change
Speaker 1: all the bees to seeds, and then I'm just rapping
Speaker 1: in my regular outfit. I'd be fine. It'll do well.
Speaker 1: People hear it like that's dope. If I wore a
Speaker 1: bunch of stuff that was all blue, it would do better.
Speaker 1: If I did it with a bunch of blue on
Speaker 1: and it was a bunch of dudes behind me wearing blue,
Speaker 1: it would do incredible because then it starts to keep
Speaker 1: your attention at different entry points, not just what you hear,
Speaker 1: but what you see.
Speaker 2: In facts.
Speaker 3: You might even watch it again to see what you
Speaker 3: didn't see the last time in the back.
Speaker 1: Exactly so Tiffany had. It's just somebody who's found something
Speaker 1: in acting.
Speaker 3: Okay, I see what you're saying, and her commitment at
Speaker 3: the time.
Speaker 2: A comics job is to be funny.
Speaker 1: The word has kind of got relegated to just stand up,
Speaker 1: but it's comedians are about being funny, okay. The issue
Speaker 1: is when they confuse theyselves and think it like like
Speaker 1: same thing and anything else, like you think it cross
Speaker 1: over all mediums like just because you and hip hop
Speaker 1: and you dope and rabbit don't mean you could dance.
Speaker 2: Don't mean you could dju.
Speaker 1: You just feel like they do because they kind of
Speaker 1: the same, but they're not nothing the same. That's the
Speaker 1: peace point. Pete is a stand up comic in a
Speaker 1: traditional sense, but then it's a bunch of new guys
Speaker 1: on Instagram that are skit comics and haha, Dave is
Speaker 1: a great skik comic. But I saw a stand up
Speaker 1: I was like, eh, But also he's not vested in
Speaker 1: that graft.
Speaker 4: Yeah, and in the end verse. And I mean the
Speaker 4: movie is a cult classic or whatever the hell, but
Speaker 4: I mean, for being honest, Dave Chappelle's stand up is
Speaker 4: a lot funnier than that movie he did about weed,
Speaker 4: like than he was in the movie.
Speaker 1: It was funny, I would say that, but not to
Speaker 1: a lot of people. People think Dave is funny in movies.
Speaker 1: I think Dave is fucking crazy at shit in movies.
Speaker 1: But people love that have bake shit.
Speaker 4: Yeah, because there it is. And that goes to my
Speaker 4: next point. People think he is like we're kind of saying,
Speaker 4: like last time I was thinking about it when we
Speaker 4: got off the show last week. The high point of
Speaker 4: the Bell curve, you know, the fifty percentile, the one
Speaker 4: hundred iq most consumer, like I said, they want to
Speaker 4: be entertained, they want superficial, simple whatever. A lot of
Speaker 4: the time, at any given moment, the best song out
Speaker 4: is not the deepest, the guy selling the most tickets
Speaker 4: to his comedy show. It's not the best writer. You
Speaker 4: it's Kevin Hart. He sell He sells out because he's
Speaker 4: a goofball. He's easy to digest, he's you know, he's
Speaker 4: French fries and ketchup, French fries and ketchup.
Speaker 2: He's entertaining.
Speaker 4: He's entertaining. Yeah, and he's entertaining. And it's like intravenous.
Speaker 4: People don't want to have to chew, swallow. Just give
Speaker 4: it to me right in the vein right there.
Speaker 2: That's why hamburgers sell more to.
Speaker 1: Steaks, not just that it's been made hamburgers, because Hamburger's
Speaker 1: was it. It took as long as cook a hamburg
Speaker 1: It takes as long as cook the hamburger as it
Speaker 1: take the cooking steak. Honestly, when you really think about it,
Speaker 1: it's not it's not too far different. You know what
Speaker 1: I'm saying, but everything around the hamburger has changed. So
Speaker 1: the business around the real hamburgers changed. Like back in
Speaker 1: the day, like saying the forties and the thirties, if
Speaker 1: you would have made a hamburger in a state, they
Speaker 1: take the same amount of time. But as the business
Speaker 1: of the hamburger changed, the economy, you know, the whole
Speaker 1: infrastructure changed. Now you have like hamburgers that can be
Speaker 1: cooked in seconds, in minutes, you know what I mean.
Speaker 1: You have packaging that can you could grab it and
Speaker 1: get it from the place. And like people forget the
Speaker 1: brilliance of McDonald's, it's not the burger was so great.
Speaker 1: It was a decent burger, good burger, but how fast
Speaker 1: you got.
Speaker 2: It, it was convenient.
Speaker 1: All that shit is thrown away maybe before that shit
Speaker 1: then you have to bring a plate to.
Speaker 2: Your entertainment door. Is that entertaining as fast you get it?
Speaker 4: And it's efficiency efficiency of delivery, which I think it's
Speaker 4: true across both, and.
Speaker 2: I think it's overrated too. I'm with Pete. We we both.
Speaker 1: I think I got Pete to finally greed efficiency or
Speaker 1: convenience and not even efficiency, convenience is the killer of quality.
Speaker 1: So it's convenient, Like getting a burger is convenient to
Speaker 1: that getting a steak. There's no way to get a
Speaker 1: steak convenient right now.
Speaker 4: It might take you four hours of work to get
Speaker 4: the money for a steak and forty minutes of work
Speaker 4: to get the money for the hamburger. So even prior
Speaker 4: to going out to eat, it's much more efficient and
Speaker 4: convenient to get the hamburger. Didn't take half your day's work.
Speaker 1: So it's like, but it's all attached to the emotion,
Speaker 1: and you have to find the emotion like that, Like
Speaker 1: we talked about this, there's five, there's five, Hey Jesus
Speaker 1: Bill has Parkinson.
Speaker 4: Look look at how how emotional Drake's fans are. Drake's
Speaker 4: fans are emotional because a lot of them are women,
Speaker 4: and he tells them how special they are, and they
Speaker 4: become emotionally attached to feeling special. So if you kill
Speaker 4: the messenger, you kill the message.
Speaker 2: They spas out good question for glasses.
Speaker 3: So are you gonna look at yourself now and present
Speaker 3: yourself as a rapper or an entertainer?
Speaker 1: And that's where it kind of gets crazy, right, It's
Speaker 1: like a magician. A magician is a magician to the fans.
Speaker 1: But what is a magician in real life? What we
Speaker 1: even call that? If you know magic's not real, what
Speaker 1: would you call it entertainment?
Speaker 4: You don't go to a magic seminar, you go to
Speaker 4: a magic show.
Speaker 2: Yeah, you know what I'm saying.
Speaker 1: So I'm always gonna be this MC or this hip
Speaker 1: hop artist to the public. But this is We're in
Speaker 1: the business of entertaining, and if our goal is to
Speaker 1: keep people focused, you feel me, then now we know
Speaker 1: what to do.
Speaker 2: So you refer to yourself sometimes as an entertainer.
Speaker 1: No, I would never A magician would never refer to
Speaker 1: themselves as an entertainer. Probably, I mean it's not impossible.
Speaker 1: It just would be bad for business. You have to
Speaker 1: refer to yourself like I'm an entertainer when you no,
Speaker 1: he's a champion, I'm a wrestler.
Speaker 2: But we all know that's entertainment. No, we all don't know.
Speaker 2: We know that. Everybody don't know that. No. I was
Speaker 2: listening grown Men trap ADHD clubhouse room, and people really
Speaker 2: was arguing with wrestling real real, get the fuck out
Speaker 2: of here.
Speaker 1: But even when we say it's real, basketball is the
Speaker 1: business of entertainment. So rest is sure, if you want
Speaker 1: a more entertaining product you're going to give, You're gonna
Speaker 1: have to make some consolations, man, and you're.
Speaker 2: Ready to do that. I'm not. That's the dilemma.
Speaker 1: No, the dilemma was I wouldn't before because I looked
Speaker 1: at myself as just this true culturist this whole time,
Speaker 1: even before I understood what hip hop was.
Speaker 2: I knew that what I represented. But now that I
Speaker 2: understand my business of entertainment, Oh, it's on. Now the
Speaker 2: gloves are off.
Speaker 3: So that's what I'm saying. So you go unilize this
Speaker 3: new thought like free yourself.
Speaker 1: I mean, it's free, it's free, you know what I mean.
Speaker 1: Now the same boundaries and restrictions. You know, the ceiling
Speaker 1: is higher of things that I could do. So you
Speaker 1: see yourself actually doing things differently, differently.
Speaker 2: Yet different because I haven't done them.
Speaker 1: But now, so to drive a point home, instead of
Speaker 1: three things I would do, there might be thirty things
Speaker 1: I could versus before it was only three things that
Speaker 1: I could do because I didn't want to look you
Speaker 1: know what I mean.
Speaker 3: You say, yeah, but you can't look that way because
Speaker 3: you're an entertainer. In the end, that's the business. Yeah,
Speaker 3: so I see what you're saying.
Speaker 1: Like basketball could never come off and tell us what
Speaker 1: they do to make it entertainment. It might fuck up
Speaker 1: the fact that we think we're watching a basketball game octually, entertaining, entertaining,
Speaker 1: two or three hour special of entertainment.
Speaker 2: Everybody, I think it's fixed. Oh, everybody don't think that.
Speaker 4: The NFL has been pretty forthright with a lot of that.
Speaker 4: Our quarterbacks are the most valuable commodity from an entertainment standpoint.
Speaker 4: We're not going to let them get hit. We're gonna stack.
Speaker 4: We're gonna change the rules on pass interference. We're going
Speaker 4: to facilitate passing highlight driven leagues and not three yard
Speaker 4: of the cloud of dust. Football and basketball has done
Speaker 4: the same. We're gonna shut on hand checking. We're gonna
Speaker 4: change the way defense is and offenses run. We want
Speaker 4: more Donks who want more three pointers do that.
Speaker 1: We want more offense because offense is what what people
Speaker 1: are entertained by. And I think I've been saying this
Speaker 1: for the last couple of years since he's been in
Speaker 1: the NBA. I think Wimby will never be a great
Speaker 1: offensive Like forgive me, so we context that there is
Speaker 1: going to be Wimby won't be an all time twenty
Speaker 1: offensive No, I agree with He's really inefficient with the
Speaker 1: ball as far as the scoring guy. Uh, he could
Speaker 1: pass a little bit or big man. But defense, his
Speaker 1: defense is entertaining, and that's why he could end up
Speaker 1: being really really special as an NBA player.
Speaker 2: It's hard to make defense entertaining.
Speaker 1: Like one of the greatest and most men, No, one
Speaker 1: of the most h entertaining defensive players, Lebron James.
Speaker 2: You think so, Yeah, the.
Speaker 1: Chase down block might be the most entertaining thing that
Speaker 1: ever happened on defense.
Speaker 2: Sure, it just doesn't happen a lot.
Speaker 1: But when you think about Lebron James, when it's all
Speaker 1: said and done, you won't think of a last shot
Speaker 1: he hit. You're gonna think most likely of some dope
Speaker 1: pass or a fucking chase down block.
Speaker 2: Okay, So I think Wemby is somebody who could bring
Speaker 2: like a glamour to defense. A guy that could swat
Speaker 2: the ball at half court and block nine shots in
Speaker 2: the game and you know what I'm saying, and pickpockets
Speaker 2: some little guard you know, and finish you know. I
Speaker 2: think that's the catch.
Speaker 4: That was what Tumble was always trying to do.
Speaker 2: Yeah, the fingerway. Yeah.
Speaker 1: So, but now I understand this. I understand why entertainment.
Speaker 1: We're in the business of entertainment. Like, it's so crazy
Speaker 1: that I'm thinking about flying to New York just to
Speaker 1: take a picture with Charlotte Mane or something that I
Speaker 1: need to entertain He was like, oh, look to the
Speaker 1: Brothers Club. No, no, no, any time for that. I
Speaker 1: just need to take this picture.
Speaker 2: Oh nothing, the brother Club. Just take a picture. It's
Speaker 2: not time.
Speaker 1: Because it has to fit in the storyline of entertainment.
Speaker 1: But when you start being willing to fly to New
Speaker 1: York and take a picture your commitment to your business. Now,
Speaker 1: is that the place it needs to be for you
Speaker 1: to become, you know, for you to excel in your business. Yeah,
Speaker 1: I agree, there's no way possible. Before last week, I
Speaker 1: would have ever flew anywhere. I wouldn't fly to Vegas
Speaker 1: to take a picture with me. I wouldn't drive to
Speaker 1: Los Angeles. I wouldn't drive sixty miles away, forty eight
Speaker 1: miles away.
Speaker 2: Take a picture with a nigga.
Speaker 1: Yes you for last week, I know, I wouldn't drive
Speaker 1: forty five forty three miles away to take a picture.
Speaker 3: But because of this new understanding, you understand this is
Speaker 3: needed for entertaining people.
Speaker 1: It's not even needed, it's just how you entertain. Now
Speaker 1: it's like, okay, let me keep the focus, let me
Speaker 1: keep let me maintain your interest. I know what you're
Speaker 1: interested in. Now there is a fine line of like,
Speaker 1: you know, oh, you could be selling yourself, because again,
Speaker 1: once you do this, all blozs is off. You can start,
Speaker 1: you know what entertained people like Peter saying. You could say, Pete,
Speaker 1: we're going to a Diddy trial. Huh We're going to
Speaker 1: a Diddy trial?
Speaker 2: Pete.
Speaker 4: Oh oh well I forgot too.
Speaker 1: But but that would make sense. See, and that's the
Speaker 1: point that you can't. Just was sucking a dick would
Speaker 1: be entertained.
Speaker 2: No want to me.
Speaker 1: People would be entertaining if some nigga sucks some dick,
Speaker 1: trust me, they will.
Speaker 4: Sex tape cell and the discussion around them always sell,
Speaker 4: whether it's whatever kind of sex tape cell sex.
Speaker 2: So what I'm saying is they have to fit your
Speaker 2: brand of business. If I did cocaine right now, it'll
Speaker 2: be it'll go viral. Imagine I did cocaine on camera.
Speaker 3: It'll go viral and everybody will have the perception that
Speaker 3: you've been doing this the whole time and just been
Speaker 3: lying to everybody.
Speaker 2: But it don't fit the brand. So like that's the catch,
Speaker 2: you know what I mean?
Speaker 1: And I think that's where most people in the entertainment
Speaker 1: business kind of can lose it.
Speaker 4: You got to push selling all the way to the
Speaker 4: line and not push selling out.
Speaker 2: Listen to what he said, Say that one more time, Pete.
Speaker 4: You got to push selling all the way to the
Speaker 4: line and not push selling out.
Speaker 3: So going did you used to think entertaining was selling out.
Speaker 2: Every part of it.
Speaker 3: And now you realize it doesn't really have to mean
Speaker 3: sell out.
Speaker 4: You got to sell out the arena, not the brand.
Speaker 2: Yeah.
Speaker 1: But to add to it, it's like it allows my
Speaker 1: storytelling to come off a record further. It allows my
Speaker 1: storytelling to go into places that are that capture the
Speaker 1: imagination a little bit more. It's not about how true
Speaker 1: this is to me at that moment, It's about how
Speaker 1: true it is to you at that moment. If that
Speaker 1: makes sense, Like, yeah, how true can I make this
Speaker 1: for you at that moment? How much can I capture
Speaker 1: your imagination based off of this idea.
Speaker 2: That's that's a true to some degree premise in my life.
Speaker 2: This is the interest that I'm on. When you think
Speaker 2: you'll catch more people being entertaining than yeah, if you know,
Speaker 2: if you entertain people want to be entertained.
Speaker 3: Because I'm trying to think it's what made you feel
Speaker 3: just you know, goal to all of a sudden say,
Speaker 3: you know what, I'm looking at it differently, and I
Speaker 3: want to entertain more people instead of the way I
Speaker 3: was just doing.
Speaker 2: Was never trying to entertain people. Okay, that's what I'm
Speaker 2: trying to get understand. I never was trying to entertain people.
Speaker 1: I was just like when I first got in the business,
Speaker 1: I thought I was making money off rap songs?
Speaker 2: How good as a rapper? I was, how how good
Speaker 2: can I make rap songs?
Speaker 1: Then I got into hip hop and I started understanding
Speaker 1: that there was a craft, there's a there's a there's
Speaker 1: an artistic merit in this stuff. And I started learning
Speaker 1: about all that, and I still thought I was in
Speaker 1: the business of selling rap songs.
Speaker 2: And again.
Speaker 1: Last week, understanding what entertainment is about and then realizing
Speaker 1: that I'm in the business of entertainment. It changed it clear,
Speaker 1: a lot of things up things. The final things that
Speaker 1: didn't make sense made sense to me now.
Speaker 2: Oh okay, so it's.
Speaker 1: Like again, being willing to fly to New York just
Speaker 1: to take a picture shows my commitment to the business.
Speaker 1: Like I was always committed to the business, but I
Speaker 1: didn't know if the I didn't know the business was entertainment.
Speaker 1: I thought the business was hip hop or rap record.
Speaker 2: So you was committed to your thought of what it was.
Speaker 1: Sure, I was committed to what I didn't know. You know,
Speaker 1: That's all you could because say I didn't I didn't
Speaker 1: look at my I didn't look at other people as entertainment.
Speaker 2: But what made you look at entertainment? Last week? So different?
Speaker 2: I didn't think of it as entertainment except that conversation
Speaker 2: you had one day. It was a couple of conversations.
Speaker 1: Okay, back to the point that I said even today
Speaker 1: with Andre Herrel. Andre Herrel, Deaf Jam was a label
Speaker 1: known for being street and brash. They were loud and brash, heavy,
Speaker 1: D was heavy.
Speaker 4: D was.
Speaker 2: Relaxed and smooth, relaxing smooth, and Andre Herrel saw that
Speaker 2: and took it to death. Jam and I would imagine
Speaker 2: death Jam was like, I don't love about this. This
Speaker 2: does not look like Ll COOLJ or no beastie boys.
Speaker 1: It's not it's not for a lack of better term
Speaker 1: obnoxious in your face. Heavy was just like this polished act.
Speaker 1: Heavy D could have came out in the sixties of
Speaker 1: the seventies. He was a polished entertainer and that's not
Speaker 1: necessarily the type of entertainment death Jam was selling at
Speaker 1: the time. So when he started uptown, obviously signs a
Speaker 1: bunch of that style of entertainment. And if you look
Speaker 1: at Puff right, so a lot of that stuff is
Speaker 1: very polished and clean and shiny and so looking bad
Speaker 1: boy again, now I would have I could imagine when
Speaker 1: Puff brought Biggie Andre Herrel like, hey, we need to
Speaker 1: do a deal on this guy from Brooklyn, and he
Speaker 1: looking at and he looking at Biggie Andre Herrell like
Speaker 1: nigga what like he.
Speaker 2: Knows he could sell Heavy D.
Speaker 1: Heavy D is this big man, right, Him and Biggie
Speaker 1: both are big guys, but Heavy D is is dancing,
Speaker 1: you know.
Speaker 2: Smooth, light skin at that time, Esh Curl you know,
Speaker 2: or big Nigga's a pretty boy. Biggie is like this
Speaker 2: black self described ugly, grimy nigga from Brooklyn. Andre like,
Speaker 2: what are we supposed to do with this? See we
Speaker 2: got heavy D. You want to go to that to
Speaker 2: Biggie and he like, I got a feeling. He Puff
Speaker 2: knew at that point he could clean Biggie up. And
Speaker 2: Andre probably was like, nigga, what how you gonna clean
Speaker 2: this motherfucker up? I wonder how Niggy and puff Man.
Speaker 2: That's crazy, two different lines of it.
Speaker 1: No, just in that business, so arista right, he puff
Speaker 1: went and made a plate.
Speaker 2: To the same thing. Like Andre took heavy D and
Speaker 2: started his own thing.
Speaker 1: Puff took big and started his own thing and made
Speaker 1: it happen at airstra. So it's like but knowing that
Speaker 1: those things are happening. Depth Jam understood how they were entertaining.
Speaker 1: Uptown understood how they were entertaining bad Boy understood how
Speaker 1: they was.
Speaker 2: Er certain acts that they took and wouldn't take it
Speaker 2: fit this, Okay.
Speaker 3: Do they think they regret some of the times not
Speaker 3: taking those acts at that time?
Speaker 1: Probably yes and no. Okay, probably yes and no because
Speaker 1: the acts may not work the same in their infrastructure.
Speaker 2: Yeah, coming okay, So just coming out their house. People
Speaker 2: don't expect to see something like that. I don't know
Speaker 2: if I don't know if heavy D works.
Speaker 1: The same as I see what you're saying, you know,
Speaker 1: if heavy D works the same way in depth Jam system,
Speaker 1: I don't know.
Speaker 3: Like, well, that's soft and just passed it off like,
Speaker 3: oh no, we don't want to see that short somewhere else.
Speaker 2: It'll be new. And I don't know if Biggie works
Speaker 2: the same way at Uptown because he was a mix
Speaker 2: of both.
Speaker 1: I don't think he was a mix of both. I
Speaker 1: think he was just a mix of death Jam in Uptown. No,
Speaker 1: he was just he was just death Jam. He was
Speaker 1: just street. Yeah, he tried to bring a smoothness to
Speaker 1: the street.
Speaker 2: That's Puffy. That's Uptown's influence on Puss. I'm saying. So
Speaker 2: to me, it was like it was both of them mixed.
Speaker 1: No, No, that's what Puff wanted to do A bad boy. Yeah,
Speaker 1: that's what I mean. Bad Boy was a mix of.
Speaker 2: Both of them. But that not was good.
Speaker 1: It only worked for Big Okay, they didn't like that's
Speaker 1: why it works so well for Mace.
Speaker 2: Yeah, you know what I mean, Like that, that's who
Speaker 2: it was. Built for R and B. Mace.
Speaker 1: He was able to give different artists one song because
Speaker 1: he was such a like. He understood music and he
Speaker 1: knew which producers to work with and how to figure
Speaker 1: it out.
Speaker 2: He knew that and how to do the business.
Speaker 1: But if you look, he didn't really build a lot
Speaker 1: of big not toys, big type brands out of that.
Speaker 2: Situation, long standing brands.
Speaker 1: Yeah, I mean this is probably his second playing the
Speaker 1: fame or himself because he's an uptown nigga mount Vernon,
Speaker 1: you know, fresh fashionable, shiny suits like they used to
Speaker 1: always say. So he understood the bad boy's mantra for entertainment.
Speaker 1: Sug Shug figured it out. They want to call it
Speaker 1: death Row, Sug said, death like death jam d e
Speaker 1: f Row. Sug said, now we're gonna call it death Row.
Speaker 1: And then now look how they build out all of
Speaker 1: the music, all of the brandy jail cells outfits, you know,
Speaker 1: man in an electric chair, you know, it's all built out.
Speaker 1: Versus if they do death Row, it just feels like
Speaker 1: an extension of something that exists. So Sug got that right.
Speaker 1: He understood the entertainment business. And it's funny because I've
Speaker 1: been in this business this whole time, and I never
Speaker 1: thought of it as the entertainment business.
Speaker 3: Right because you show rooted into culture and that you're
Speaker 3: gonna look beyond that.
Speaker 2: I didn't really get rooted into a culture at that. Well,
Speaker 2: naturally I was, and I'm this how I grew up.
Speaker 1: But when I got in the business, I thought it
Speaker 1: was a business of rap songs.
Speaker 2: Why would I think anything else? So you thought the
Speaker 2: craft was what is entertaining by itself?
Speaker 4: But that's still I think you just asked why one
Speaker 4: too few times? Yeah, you know, like you like, I
Speaker 4: thought the business was making rap songs. Well it is.
Speaker 4: It is the business making rap So well, why do
Speaker 4: people give a shit about rap songs? Because rap songs,
Speaker 4: you know, carry a window into a culture that they're
Speaker 4: not familiar with. Why do they care about that? Because
Speaker 4: it's entertaining.
Speaker 2: It all goes to entertainment, m kay. So the question
Speaker 2: of why is entertainment? No, No, we're saying that it
Speaker 2: all goes back to entertainment. I'm the same. So I'm
Speaker 2: just trying to figure out the key to entertainment to
Speaker 2: hold focus.
Speaker 4: It depends on what ye what it is. You know,
Speaker 4: typically a drummer.
Speaker 1: Like a drummer drumming is put you in awe watching
Speaker 1: somebody have that type of coordination, handfeed everything to make
Speaker 1: it work. A great drummer drumming is it puts you
Speaker 1: in awe. It's like, wow, sure you know. A comedian
Speaker 1: telling jokes on the corner. It is funny, it's humor.
Speaker 2: A man juggling.
Speaker 1: A man juggling bottles on a unicycle is all and exciting.
Speaker 4: Yeah, and I think it is. He's gonna fall like
Speaker 4: going back we're talking about last week with like sort
Speaker 4: of escapism. Nine percent of the people, ninety nine percent
Speaker 4: of the time, if they aren't distracted by a thing,
Speaker 4: are thinking about a problem they need to fix. So
Speaker 4: they're not just thinking about, Oh, this is so great,
Speaker 4: I've got more pussy and money I know to do
Speaker 4: with that. That's not normal. That's not the common moment
Speaker 4: in the human experience. The common moment in the human
Speaker 4: experience is shit, I gotta go to work tomorrow, Shit
Speaker 4: I gotta pay this bill or whatever it is. It's shit.
Speaker 4: Dot dot dot. Entertainment is full focus in the moment
Speaker 4: for an extended period of time where that doesn't exist
Speaker 4: for you, anymore. So, the longer you can be in
Speaker 4: that moment, the better, because it's better than the other
Speaker 4: moment worrying about the light bill, the annoying boss, the
Speaker 4: ornery bitch girlfriend, or god knows whatever else.
Speaker 1: Good looking out for tuning into the No Sllers podcast.
Speaker 1: Please do us a favorite, subscribe, rate, comment, and share.
Speaker 1: This episode was recorded right here on the West coast
Speaker 1: of the USA. It produced about the Black Effect podcast
Speaker 1: network and a radio Yeah