WEBVTT - FC Dallas President & Co-Chair Dan Hunt Talks Hosting FIFA World Cup Games

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>Dan Hunt, president and co owner of FC Dallas. Always

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<v Speaker 2>great to have you back here.

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<v Speaker 3>Yeah, great to see you, Julie.

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<v Speaker 2>Also, I want to talk to you being co chair

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<v Speaker 2>of the organizing committee in North Texas. I know this

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<v Speaker 2>has been a long, long venture for you being involved

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<v Speaker 2>with this. How do you feel going in?

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<v Speaker 3>Yeah, I'm excited.

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<v Speaker 1>I'm about to enter month one hundred and seven working

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<v Speaker 1>on the World Cup and it has finally all come

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<v Speaker 1>to fruition, and it's so great to get that first

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<v Speaker 1>kick coming up in a couple days.

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<v Speaker 2>Dallas Sports Commission has estimated more than a one point

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<v Speaker 2>five billion dollar economic boost to the area, up to

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<v Speaker 2>over two billion dollars. Does that come to fruition.

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<v Speaker 3>Yes, I believe it will come to fruition.

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<v Speaker 1>If you think about Super Bowls, the average visitor comes

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<v Speaker 1>for less than three days, and we have nine Super

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<v Speaker 1>Bowls with nine games in Dallas. But visitors are in

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<v Speaker 1>a World Cup come for just under ten days, and

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<v Speaker 1>so they'll be staying in our hotels, spinning at restaurants,

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<v Speaker 1>buying gas, going to retail. So I say a huge

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<v Speaker 1>economic boom for our area.

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<v Speaker 2>Talk about now it's Dallas Stadium. We know it as

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<v Speaker 2>AT and T Stadium, but it's certainly Dallas Stadium.

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<v Speaker 3>Now.

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<v Speaker 2>FIFA estimates that it will hold more than ninety thousand

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<v Speaker 2>people for World Cup Games. If you do the math there,

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<v Speaker 2>that's more than eight hundred and forty five thousand for

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<v Speaker 2>the total nine matches. First of all, what do you

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<v Speaker 2>think of those numbers?

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<v Speaker 1>I mean, the scale of this is so massive, and

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<v Speaker 1>I don't know that we'll be in the nineties for

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<v Speaker 1>World Cup Games. We're raising the pitch at AT and T

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<v Speaker 1>Stadium by four or five feet, which we'll have some

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<v Speaker 1>seat kills associated with that. But you know, if you

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<v Speaker 1>even think about it, between seven hundred and eight hundred

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<v Speaker 1>thousand tickets as a huge number. Frankly, I need for

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<v Speaker 1>there to be more tickets with the number of ticket

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<v Speaker 1>requests that I've had over the last couple of months,

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<v Speaker 1>and so it's great in this entire tournament there could

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<v Speaker 1>be over seven million tickets available.

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<v Speaker 2>Do you think the games in Dallas will sell out?

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<v Speaker 2>There's been a lot of questions about sellouts period.

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<v Speaker 3>Yeah, I think the games in Dallas will sell out.

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<v Speaker 1>If you think about the matches that we have five

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<v Speaker 1>great group stage games with powerhouses like England, Croatia, Japan,

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<v Speaker 1>Holland Argentina with MESSI I.

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<v Speaker 3>Think those games will sell out.

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<v Speaker 1>When you get into the later games, the opponents aren't defined,

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<v Speaker 1>right because those are elimination games and they're coming out

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<v Speaker 1>of their different groups.

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<v Speaker 3>But this is a sports city.

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<v Speaker 1>It has a gigant sports appetite, so I think the

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<v Speaker 1>stadiums will be full.

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<v Speaker 2>I'm going to talk to you about the ticket prices,

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<v Speaker 2>and again I know those are set by FIFA, does

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<v Speaker 2>not go through the host committees. But there's a lot

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<v Speaker 2>of questions about the pricing, how many were available, and

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<v Speaker 2>the rollout. Do you think that affects attendance overall?

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<v Speaker 1>You know, it's hard to say. I don't think it

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<v Speaker 1>will affect attendance. The rollout is a little bit non

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<v Speaker 1>traditional how we would do it in American sports, but

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<v Speaker 1>FIFA has their way of doing it, and they've gotten

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<v Speaker 1>some criticism over the prices and they went back and

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<v Speaker 1>repriced some cheaper tickets. And what it would say, you know,

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<v Speaker 1>is there's a market demand for this and the revenue

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<v Speaker 1>they generate from the World Cup supports soccer globally.

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<v Speaker 3>Their initiatives from grass roots.

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<v Speaker 1>To growing the men's game, growing the women's game, all

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<v Speaker 1>the money associated with prize money, player money to clubs,

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<v Speaker 1>and just in developing nations and helping the game along.

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<v Speaker 1>And this is really their pinnacle, you know, tent pole

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<v Speaker 1>moment that they have every four years.

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<v Speaker 3>And so I know there's a it's a delicate balance, right.

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<v Speaker 1>You want it affordable for fans because fans make the game,

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<v Speaker 1>but you also need to be able to have, you know,

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<v Speaker 1>the money to help support the game for the next

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<v Speaker 1>four years.

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<v Speaker 2>Soccer is obviously extremely important to you. You are actually

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<v Speaker 2>a sponsor in Dallas for the World Cup. You are

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<v Speaker 2>a personal sponsor. Let's talk a little bit about why

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<v Speaker 2>you decided to do that.

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<v Speaker 1>Yeah, I'm proud to be a hometown supporter for Dallas.

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<v Speaker 3>It was important to me.

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<v Speaker 1>I mean I can put my time and effort behind this,

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<v Speaker 1>which like I said, has been almost one hundred and

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<v Speaker 1>seven months, and it also shows them my enthusiasm for

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<v Speaker 1>to put financial support. I want this to leave a

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<v Speaker 1>lasting legacy and that support will go to help creating

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<v Speaker 1>mini pitches and community around in areas that need field

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<v Speaker 1>safe spaces for kids to play soccer and also help

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<v Speaker 1>support our local organizing committee. I mean, putting on a

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<v Speaker 1>World Cup is incredibly expensive. And also we have this

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<v Speaker 1>gigantic fan fest at fair Park for those that aren't

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<v Speaker 1>going to World Cup matches. We'll have thirty five thousand

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<v Speaker 1>people a day at fair Park.

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<v Speaker 2>You've not specified how much you have put in personally.

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<v Speaker 2>Is it over a million.

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<v Speaker 1>It's a multimillion dollar investment, and I'm proud to do it.

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<v Speaker 1>This is me supporting soccer and also supporting the game

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<v Speaker 1>I love so much.

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<v Speaker 2>I want to take a step back here. Your father,

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<v Speaker 2>when you look at it, just instrumental in beginning Major

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<v Speaker 2>League soccer in the United States. What's so interesting to

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<v Speaker 2>me is he too served as a co chair of

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<v Speaker 2>the Dallas host committee. That's back in nineteen ninety four. Emotionally,

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<v Speaker 2>what has this been like for you?

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<v Speaker 3>It's been an amazing journey, is what it's been like.

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<v Speaker 1>So many of the similarities, the hard work that goes

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<v Speaker 1>into it, the countless meeting, speaking engagements, raising enthusiasm, fighting

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<v Speaker 1>for the International Broadcast Center. I'm so proud of that

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<v Speaker 1>in nineteen ninety four having it at fair Park. We

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<v Speaker 1>get to have it again here in Dallas at the

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<v Speaker 1>K Bailey Hutchinson Convention Center. This is where the storytelling

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<v Speaker 1>of World Cup twenty twenty six will take place, broadcasting

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<v Speaker 1>back to almost two hundred countries. And that was so

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<v Speaker 1>important to him, and I see it now as a

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<v Speaker 1>more an older adult and experiencing this and being able

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<v Speaker 1>to share those commonalities.

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<v Speaker 3>It really is that connection.

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<v Speaker 1>My Dad's been gone for a long time now, but

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<v Speaker 1>it just touches the heart. It really brings you back

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<v Speaker 1>to so many happy memories. He was so proud to

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<v Speaker 1>bring the World Cup to Dallas in nineteen ninety four.

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<v Speaker 2>You were there, and you've been to every World Cup since.

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<v Speaker 2>You just kind of went through a laundry list of

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<v Speaker 2>all the games you've been to in all the places.

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<v Speaker 2>Is there anything that specifically stuck out to you?

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<v Speaker 1>Oh?

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<v Speaker 3>I mean, there's so many memories.

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<v Speaker 1>I've been to every World Cup since nineteen eighty six,

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<v Speaker 1>seeing over one hundred and thirty World Cup matches.

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<v Speaker 3>Here's what sticks out to me.

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<v Speaker 1>And this is my big hope for our visitors and

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<v Speaker 1>Guess and the locals going to games, that you create

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<v Speaker 1>lifetime memories with families and friends. There have been so

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<v Speaker 1>many great memories, so many great experiences, experiencing cultures. I

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<v Speaker 1>hope our visitors get to experience this Texas hospitality. We

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<v Speaker 1>do it bigger and better than anyone else.

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<v Speaker 2>Your family's invested so much into Major League soccer over

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<v Speaker 2>the years. It's the most popular sport in the world,

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<v Speaker 2>but here in the United States, it's not football, basketball, baseball.

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<v Speaker 2>Why do you think it's taking this long for soccer

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<v Speaker 2>to really make those inroads.

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<v Speaker 1>Well, if you really think about Major League soccer, we're

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<v Speaker 1>only thirty one plus years old.

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<v Speaker 3>Now.

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<v Speaker 1>If you think about the game in Europe, a lot

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<v Speaker 1>of these leagues and teams are over one hundred years,

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<v Speaker 1>so they have this unbelievable history, much longer than anything

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<v Speaker 1>we've seen so far in soccer. And if you look

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<v Speaker 1>at where Major League Soccer has come from nineteen ninety

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<v Speaker 1>six to today, I mean, it's just a monumental shift.

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<v Speaker 1>So I think we're on this unbelievable trajectory. It's not

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<v Speaker 1>the NFL, it's not the NBA. But my father was

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<v Speaker 1>a big believer that in fifty years soccer could catch

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<v Speaker 1>those leagues.

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<v Speaker 2>One area where soccer is growing exponentially, and you're very

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<v Speaker 2>involved with youth sports.

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<v Speaker 1>Youth sports, it's right that is the lifeblood of soccer.

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<v Speaker 1>The rest of the world develops a lot of their

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<v Speaker 1>own players and those players go through to the professional teams.

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<v Speaker 1>We do it an amazing job at FC Dallas of

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<v Speaker 1>doing that. If you look at the US men's national team,

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<v Speaker 1>you'll have four FC Dallas players on the team, Ricardo Peppi,

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<v Speaker 1>Weston McKinney, Chris Richards and alejandras In Dejas. All four

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<v Speaker 1>of those players came from the FC Dallas youth system.

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<v Speaker 1>And that's how the game is played globally. You develop

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<v Speaker 1>your own talents and we lead that whole area.

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<v Speaker 2>On the business side of this, in terms of your

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<v Speaker 2>growing brands, broadcast rights, what are your thoughts on Leono

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<v Speaker 2>Messi and revenue sharing ownership rights? Is that the future here?

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<v Speaker 1>MLS was modeled after the NFL. My father was really

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<v Speaker 1>the father of Major League Soccer and he borrowed a

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<v Speaker 1>lot of those revenue sharing models from the NFL. And so, yeah,

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<v Speaker 1>having Lino Messi play in the league has been an

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<v Speaker 1>unbelievable uptick there. But working with Apple too, this is

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<v Speaker 1>this amazing change we're about to have. This year, we

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<v Speaker 1>moved in front of the paywall, so you can watch

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<v Speaker 1>ted Lasso and watch FC Dallas without having to pay extra.

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<v Speaker 1>But we're also changing our schedule to a traditional European

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<v Speaker 1>calendar next year, and I think that's going to really

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<v Speaker 1>be a boost for the league.

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<v Speaker 2>What do you hope comes from this World Cup day?

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<v Speaker 1>A couple of things. Like I said, lifetime memories for

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<v Speaker 1>family and friends. I hope it inspires the American MESSI

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<v Speaker 1>open it inspires a young person who wasn't going to

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<v Speaker 1>pick soccer to wind up picking Major League Soccer, picking

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<v Speaker 1>FC Dallas developing here. I think that would be great

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<v Speaker 1>for the game. And look, they say one of the

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<v Speaker 1>biggest statistics is hosting nations of World Cups, that their

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<v Speaker 1>national team has a successful tournament, their average attendance increases

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<v Speaker 1>by thirty percent after the World Cup. So I hope

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<v Speaker 1>that for all professional soccer in America.

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<v Speaker 2>Women's World Cup in the United States in twenty thirty one.

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<v Speaker 3>It's coming.

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<v Speaker 1>We're going to start working on it in August. We've

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<v Speaker 1>already started, but really going in August of this year,

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<v Speaker 1>my stated goal is to bring the final to Dallas

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<v Speaker 1>in the Women's World Cup in twenty thirty one. I'm

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<v Speaker 1>so excited for this I have two young daughters that

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<v Speaker 1>are soccer players. I want to show them that anything

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<v Speaker 1>is possible and to get to share more of the

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<v Speaker 1>beautiful game with local citizens or my fellow Texan. It's

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<v Speaker 1>going to be incredible honor and and welcome more global

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<v Speaker 1>guests to Dallas.

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<v Speaker 2>I want to know what keeps you up at night

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<v Speaker 2>as you put this bid together.

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<v Speaker 1>You know, honestly, it's the scale of it. When you

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<v Speaker 1>think about the number of people that are coming to

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<v Speaker 1>this market. We are a spread out community, and you know,

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<v Speaker 1>I think my biggest surprise and all of it, and

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<v Speaker 1>the thing I'm maybe most proud of is how our

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<v Speaker 1>entire community has worked together. Dallas and all the suburbs

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<v Speaker 1>have worked together in such a great fashion. Transportation is

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<v Speaker 1>obviously a big issue that a lot of people talk

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<v Speaker 1>about safety and security, but we have come together in

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<v Speaker 1>a great way. Monica, Paul has been an unbelievable leader

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<v Speaker 1>for us.

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<v Speaker 2>You have been everywhere in the past two years.

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<v Speaker 1>Really, Yeah, it's been quite a travel around talking about

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<v Speaker 1>World Cup across the United States and specifically here in

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<v Speaker 1>the Metroplex. It's great to share the story, but it's

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<v Speaker 1>different than nineteen ninety four. So few people knew the

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<v Speaker 1>World Cup was coming in ninety four. Everybody knows it's

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<v Speaker 1>coming in twenty twenty six.

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<v Speaker 2>Speaking of looking past the World Cup, we do have

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<v Speaker 2>an inordinate amount of subscribers from Buffalo, New York to

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<v Speaker 2>the Texas edition. And what do you think about playing

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<v Speaker 2>on Thanksgiving against the Bills in our new stadium, which

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<v Speaker 2>I just do want to let you know is supposed

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<v Speaker 2>to be much better with Lake effect wins.

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<v Speaker 3>Yeah, you know what.

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<v Speaker 1>That has turned into a fierce rivalry and the best

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<v Speaker 1>it really is. And you've got two top quarterbacks there

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<v Speaker 1>and two great teams. My brother recently toured the stadium

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<v Speaker 1>before it opened and he said it's going to be

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<v Speaker 1>really impressive there. So I'm hoping I have a happy

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<v Speaker 1>Thanksgiving and maybe not the same for you, but you

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<v Speaker 1>know it's going to be an exciting football season. I mean,

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<v Speaker 1>the NFL is an amazing product, right and the way

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<v Speaker 1>these quarterbacks are driving these teams, I can't remember a

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<v Speaker 1>generation in the NFL of having better quarterbacks and that

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<v Speaker 1>on field product is unreal and.

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<v Speaker 2>I'm looking forward to seeing that one Well, one of

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<v Speaker 2>us is going to have a great Thanksgiving. But wishing

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<v Speaker 2>you the best month, and thank you so much for

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<v Speaker 2>being with us Dan.

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<v Speaker 3>Yeah, thank you, Julie,