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Speaker 1: Hello, Welcome to the Bloomberg Business of Sports podcast. We

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Speaker 1: explore some of the big money issues in the world

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Speaker 1: of sports.

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Speaker 2: I'm Michael Barr, I'm Scarlet Foo, and I'm Demian sass Hour.

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Speaker 1: Oh boy, your boy, your boy, your boy, your boy.

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Speaker 1: What a week this was for crowning first time champions.

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Speaker 3: The Vegas Golden Knights when the Stanley Cup in twenty

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Speaker 3: twenty three, the first Stanley Cup championship in Golden Knights history,

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Speaker 3: the forty seven year waitious, the gender.

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Speaker 4: London stand on top of the empty.

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Speaker 5: Why straight time.

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Speaker 1: For champion chapinship history, Unity sonol Wow, man, It's like

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Speaker 1: the Knights man strutting down the strip. Scarlet does pretty good.

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Speaker 5: It's pretty good. And it's been a great week for

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Speaker 5: owner Stan Kronky. With the nuggets championship win. You now

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Speaker 5: have four of the teams that Kronky owns winning championships

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Speaker 5: in the last year and a half. Okay, so those

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Speaker 5: teams are the NFL's La Rams, the NHL's Colorado Avalanche,

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Speaker 5: the lacrosse team Colorado Mammoth, and now the recently crowned

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Speaker 5: Denver Nuggets.

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Speaker 1: Bang, Mister Gronky, quit hogging all this stuff. But on

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Speaker 1: the lineup today we have Round nine Formula one racing

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Speaker 1: hitting the Pirelli Grand Prix in Canada this weekend. Bloomberg

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Speaker 1: Originals Chief correspondent and host of the show Next in Sports,

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Speaker 1: Jason Kelly sat down with McLaren Racing CEO Zach Brown

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Speaker 1: to discuss the boom of F one in the US.

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Speaker 1: We'll listen in on their conversation later on in.

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Speaker 5: The show, and later on we have Bloomberg's Jennifer Ree,

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Speaker 5: our senior anti trust analyst, joining us to talk about

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Speaker 5: the latest on the PJA Live Golf Tour. What partnership, merger,

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Speaker 5: joint venture, whatever you want.

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Speaker 1: To call it, They just trying to hug it out.

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Speaker 1: That is straight ahead on the Bloomberg Business of Sports show.

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Speaker 1: But first, oh my, oh my, we're going to talk

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Speaker 1: about betting, and we're going to talk about Betting Ladies.

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Speaker 1: In September of last year, they created an authentic platform

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Speaker 1: and community for women interested in both sports and betting.

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Speaker 1: And the person behind that, Val Martinez, You are the

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Speaker 1: CEO and founder of Betting Ladies dot Com. Val, Welcome

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Speaker 1: to the Bloomberg Business of Sports.

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Speaker 6: Hi, thank you, thank you for having me well.

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Speaker 1: First of all, when you talk about betting, you hit

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Speaker 1: a major food group of mine. And why did this

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Speaker 1: website come about and take us through the creation of it?

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Speaker 6: Absolutely so. I moved to the US five years ago

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Speaker 6: exactly at the time when sports betting was being legalized

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Speaker 6: in the US, coming from both Italy and the UK,

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Speaker 6: where sports betting has been legal for forever. It was

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Speaker 6: kind of an easy trend decision to understand that sports

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Speaker 6: betting in the US was going to be a relevant

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Speaker 6: topic for the future. My background is a financial service industry.

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Speaker 6: I saw a business opportunity. I'm ex Goldman x sock Exchange,

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Speaker 6: and I thought there was an opening for talking sports

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Speaker 6: betting to women that were sports fund already. So Betting

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Speaker 6: Lady was created partially also because in the US sports

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Speaker 6: is such an integral part of life, a way more

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Speaker 6: entrenched connection than in the UK or in Italy, and

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Speaker 6: the Betting Lady kind of bridges the gap between sports

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Speaker 6: fund and sports vetting. They want to learn a thing

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Speaker 6: or two about how to place a successful bet.

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Speaker 5: But why to women? Only? Do women think about sports

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Speaker 5: betting differently than men? What problem does this solve?

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Speaker 6: There was a traditional sports books don't target women yet.

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Speaker 6: There was a study by eight eight eight Holding done

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Speaker 6: in twenty twenty that basically highlighted a four point six

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Speaker 6: million women are already sports betting in the US, and

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Speaker 6: if you look at the offering that is currently present

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Speaker 6: in the market, it's gear towards men. And I thought

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Speaker 6: it was a different way of talking to women. And

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Speaker 6: that's why betting that it was created, a more direct approach,

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Speaker 6: a more a community based approach where women can share

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Speaker 6: their journey, their understanding of sports betting, they can learn

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Speaker 6: more in a safe environment.

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Speaker 2: Let's say so well, I mean take me back a

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Speaker 2: little bit here. I mean, we understand the whole sport

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Speaker 2: betting world just how competitive it is. Certainly I mean

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Speaker 2: to unseat the majors like Vandal and DraftKings, I mean, MGM, etc.

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Speaker 2: It's not really in the game here. But you know,

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Speaker 2: talk to us about what you do differently. I mean,

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Speaker 2: is it content creation? Is it education? Is it access

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Speaker 2: to perhaps sports that are female oriented or female dominated

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Speaker 2: that other sports books aren't making markets? And I mean

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Speaker 2: what makes you different?

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Speaker 6: That's a very great question. Thank you for asking that.

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Speaker 6: So we focus on women's sports bettles, not women's sports.

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Speaker 6: I mean, we talk about w NBA and women's soccer,

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Speaker 6: but realistically we focus on a major league sports. The

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Speaker 6: way in which we're different is that we created a

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Speaker 6: community for women where women join and they can share

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Speaker 6: their ideas and their journeys with the like minded women.

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Speaker 6: So we created sort of commandery for women to be

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Speaker 6: able to understand more about sports bedding. We don't I

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Speaker 6: want to highlight, we don't pink it and shrink it

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Speaker 6: as I say, so, we don't make it. We don't

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Speaker 6: make it, you know easy, So women understand absolutely not

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Speaker 6: to the women I matter through the sports betting community

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Speaker 6: are phenomenal, alpha women, very witty, very eager to learn more.

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Speaker 6: But we have a variety of content output from very

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Speaker 6: simple videos where you understand what the proper bat is

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Speaker 6: to more complex courses where you start understanding where how

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Speaker 6: are picked by the sports book and you know we are.

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Speaker 6: We partner with sports books to to to help women

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Speaker 6: transition from sports funds to sports batters. So that's that's

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Speaker 6: the idea. We are mainly a content site for the

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Speaker 6: time being.

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Speaker 1: I know a lot of sites they have sponsorships. Have

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Speaker 1: you had any sponsors come to you and say Hey,

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Speaker 1: we want to be a big time sponsor on your.

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Speaker 6: Website's that's interesting. So we officially launched a couple of

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Speaker 6: weeks ago. We've been working on the project for nine months,

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Speaker 6: but we launched a couple of weeks ago at the

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Speaker 6: SBC conference and we had the overwhelming response. Probably I

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Speaker 6: wasn't prepared for such a positive response from the market.

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Speaker 6: We had a lot of brands coming to us and

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Speaker 6: basically asking for partnership. We have not. We have done

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Speaker 6: recently a partnership with Better Edge, and we're still evaluating

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Speaker 6: what's out there and what's right for betting ladies and

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Speaker 6: our community of women.

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Speaker 5: Well, I'm going to piggyback off of Michael Barr's question.

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Speaker 5: Sponsorship is certainly one way to bring in revenue. Is

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Speaker 5: this subscription service or is this all predicated on advertising

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Speaker 5: on the website.

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Speaker 6: No, we are also an affiliate business, so we partner

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Speaker 6: at the moment with Rush Street. We're looking for expanding

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Speaker 6: the partnership with the other sports book too, so that's

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Speaker 6: where the revenue comes from.

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Speaker 2: So just in terms of content creation, you know, I'm

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Speaker 2: aware that you know you've recently brought in Daniel Cameila.

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Speaker 2: You know, former pro wrestler to create content for Betting

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Speaker 2: Ladies dot com, you know, talk to us about you know,

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Speaker 2: is that is that going to be your model going forward,

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Speaker 2: trying to partner up with famous female athletes to create

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Speaker 2: that content. Is it going to be something along those

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Speaker 2: lines that's prior proprietary just to just the betting ladies.

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Speaker 2: I mean, what are your what are your what are

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Speaker 2: your future plans?

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Speaker 6: So all you see on the website is written by

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Speaker 6: women and for women. So we partner with Danielle because

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Speaker 6: Danielle is a sports bettor already. She is a prop

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Speaker 6: bet or. She's great and and we founder and we

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Speaker 6: thought she was great and we partnered with her for

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Speaker 6: because of her background. But we also have other women

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Speaker 6: like Hannah van Biber in New York who does a

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Speaker 6: column for for us called on our Line, and she

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Speaker 6: talks about the sports betting journey of you know, someone

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Speaker 6: that is learning sports betting. We're always on the lookout

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Speaker 6: for women that are interested in learning or that they

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Speaker 6: already sports vector. So yes, it is in the strategy

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Speaker 6: to partner with women over any kind of abilities.

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Speaker 1: I want to talk about one of the highlights of

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Speaker 1: your website and it's called Lady Locks and it's daily

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Speaker 1: videos that provide insight and betting information on the day's

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Speaker 1: biggest sporting events, and it's you have a lot of

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Speaker 1: highlights involved in this as well. Of course you got

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Speaker 1: the betting guides and just to have a little fun,

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Speaker 1: you guys have a trot reading fun, read the playing game.

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Speaker 1: You got to tell me about that.

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Speaker 6: Yes, yes, I mean the Lady Locks is our main

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Speaker 6: social media output for the moment, and it's a daily

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Speaker 6: peak that our betting ladies give to our community and

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Speaker 6: that we pick from everything from MMA, you see, boxing,

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Speaker 6: soccer now of course NBA, so literally it's every major

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Speaker 6: sports that is interesting enough to bet on. That's one

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Speaker 6: part of our offering. And then of course we want

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Speaker 6: to have a little bit of fun, so we created

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Speaker 6: the sport this tarot game which can read your future

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Speaker 6: and also predict what are the best bets for you

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Speaker 6: based on your tarot cards. I mean, it's fun, it's

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Speaker 6: we try to normalize sports betting so that we can,

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Speaker 6: you know, make it as ordinary as it is in

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Speaker 6: the UK or in Italy.

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Speaker 2: So well, I need to ask I just want to

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Speaker 2: ask you a question about the female sports better right.

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Speaker 2: I mean, I'm looking at the NCAA survey that's as

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Speaker 2: fifty one percent of women engage in sports betting, that

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Speaker 2: relative to men at sixty six percent two thirds of

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Speaker 2: all men. But what's really kind of caught my eye

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Speaker 2: here is, even though you've seen this kind of growth

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Speaker 2: year every year, I think, you know, twenty percent of

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Speaker 2: the sports handle was you know, female based and now

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Speaker 2: it's nearly a third. Is that women only wager. Basically,

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Speaker 2: women do not wager multiple times a month. Only twenty

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Speaker 2: percent say they do versus a third of men. Is

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Speaker 2: that really the plan here to kind of get velocity,

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Speaker 2: to get women to place more bets, or is it

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Speaker 2: to you know, kind of expand their piece of the

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Speaker 2: overall pie relative to men. I mean, what's the strategy here?

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Speaker 6: The strategy is very simple. First of all, we want

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Speaker 6: to offer a community for every women's sports better, So

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Speaker 6: every women's sports better in the US should join betting ladies.

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Speaker 6: And then we would like to offer a transition for

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Speaker 6: women's sports sorry women funds, sports funds into women's sports betters.

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Speaker 6: So because quite frankly, if you have a little skin

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Speaker 6: in the game when your team is playing, it's more

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Speaker 6: fun and the idea is to target the already four

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Speaker 6: point six million women in the US that already posted

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Speaker 6: be and in addition to that, also targeted the sports funds.

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Speaker 5: Well, let me just back up a little bit. I

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Speaker 5: think we kind of mentioned this, but I wanted to

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Speaker 5: understand fully what is the business model here? How do

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Speaker 5: you make money? Because if it's a content site, content

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Speaker 5: is usually you generate revenue by paid subscriptions or advertising.

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Speaker 5: And it doesn't sound like advertising or paid subscription is

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Speaker 5: what's going on here.

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Speaker 6: No, it's it's an affiliate site. So we do affiliate marketing.

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Speaker 6: We partner with rush Street, so that's the way in

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Speaker 6: which we make money at the moment. But because of

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Speaker 6: the reception of Betting Ladies going to launch to so overwhelming,

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Speaker 6: we're looking, of course at future plans which can be

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Speaker 6: focused more on media and advertising and becoming more of

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Speaker 6: a media brand.

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Speaker 5: Do you anticipate ever running your own sportsbook?

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Speaker 6: That's too hard to say. That's a million dollar question.

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Speaker 6: If I didn't answer, I would be probably a different position.

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Speaker 6: I mean, never say ever, But it's too early.

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Speaker 1: I am a I have to tell you, I want to.

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Speaker 1: I got just got to see the tarrot reading thing

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Speaker 1: because I get to see my futures like go out

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Speaker 1: and mow the grass. That would be That would be.

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Speaker 7: Funny.

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Speaker 1: I tell you it's I am impressed and I hope

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Speaker 1: you much success with betting Ladies dot Com CEO and

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Speaker 1: founder Val Calvo Martinez. We appreciate your time and thank

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Speaker 1: you again for coming on the Bloomberg Business of Sports.

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Speaker 6: Thank you so much.

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Speaker 1: Coming up next on the Bloomberg Business of Sports podcast,

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Speaker 1: we speak with Bloomberg's Jennifer Ree on the legal issues

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Speaker 1: surrounding the PGA and lib Golf partnership. That straight ahead

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Speaker 1: on the Bloomberg Business of Sports podcast from Bloomberg Radio

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Speaker 1: around world. This is the Bloomberg Business of Sports podcast,

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports. I'm Michael Barr, I'm.

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Speaker 8: Scarlett Foo and Tim Demiansso, oh my goodness, gracious, the

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Speaker 8: US Open, the PGA Live Tour partnership, new era folks.

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Speaker 1: Oh man, I don't know what to make of this.

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Speaker 1: I love to see. I would love to be a

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Speaker 1: fly in the clubhouse. Jennifer Reed, Bloomberg Intelligence Senior analyst

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Speaker 1: covering anti trust litigation. First of all, thank you for

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Speaker 1: joining us on the Bloomberg Business of Sports.

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Speaker 9: Thanks for having me.

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Speaker 1: Well, my goodness, this is a new era. A lot

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Speaker 1: of people have been stressed out, especially if you're on

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Speaker 1: the PGA side, because people turn down a lot of

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Speaker 1: money not to go to live and now the live

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Speaker 1: golfers look like, yeah, we got paid.

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Speaker 9: Right, But you know, who knows what's going to happen

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Speaker 9: with this? Because honestly, you know, as an anti trust analyst,

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Speaker 9: when I saw this in the news, I was really shocked,

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Speaker 9: you know, and everybody was shocked. People were shocked for

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Speaker 9: different reasons. I was shocked from an anti trust perspective

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Speaker 9: because you have a situation here no matter what Live

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Speaker 9: paid those golfers, and I don't really know what's going

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Speaker 9: to happen with those payments or how that the you know,

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Speaker 9: Tiger Woods and the others that didn't move over to

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Speaker 9: the live side will end up getting compensated. But no

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Speaker 9: matter what happens here, you have two competitors in a

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Speaker 9: highly concentrated market that are coming together and that is

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Speaker 9: sort of anti trust one oh one, anti competitive, right,

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Speaker 9: So they will get investigated by the Department of Justice.

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Speaker 9: No matter what. What will happen at the end of that.

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Speaker 9: You know, it's hard to say. I think they're going

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Speaker 9: to make a lot of arguments as to why they

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Speaker 9: think this is pro competitive, but it just doesn't look

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Speaker 9: good on its face.

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Speaker 1: Jennifer Scarlett, they offered tiger Woods seven hundred million dollars

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Speaker 1: to come to live and Tiger Wood says, no, I'm

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Speaker 1: not going to do it. And I just wanted announce

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Speaker 1: Scarlett what tigers think.

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Speaker 5: Tiger's talking the lawyers. I'm sure a z every golflayer

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Speaker 5: out there right now. The interesting thing here about this

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Speaker 5: tie up. We keep calling it a merger, but they

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Speaker 5: insist it's not a merger. They're forming a joint venture

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Speaker 5: between the PGA Tour and Live Golf, and it's going

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Speaker 5: to be a for profit organization. The PGA Tour itself

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Speaker 5: is nonprofit. Can you walk us through why that matters.

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Speaker 9: From an anti trust perspective? It doesn't really matter. From

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Speaker 9: a tax perspective, it might, but at least from an

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Speaker 9: anti trust perspective, joint ventures are also reviewed. You know,

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Speaker 9: just because it's a joint venture and not a full

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Speaker 9: merger doesn't mean it doesn't get the scrutiny that a

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Speaker 9: merger might get. The slight difference might be that there

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Speaker 9: could be if it's a joint venture, a little bit

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Speaker 9: of a bigger emphasis on the pro competitive benefits, because

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Speaker 9: what the court or the doj the process they would

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Speaker 9: have to go through is look at that joint venture

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Speaker 9: and ask whether it would cause any potentially cause any

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Speaker 9: harm in the market. And if they decide yes, this

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Speaker 9: potentially could cause harm in the market. And I think

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Speaker 9: it's easy to see in this case how it could

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Speaker 9: cause harm. Let's say, to the prize money that are

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Speaker 9: that are paid to the professional golfers. Then you have

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Speaker 9: to ask, well, what are the pro competitive reasons? What

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Speaker 9: are the business legitimate business pro competitive reasons. J Monahan

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Speaker 9: would say, this is going to be beneficial to everybody.

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Speaker 9: All the golfers will be together in the same tournaments playing,

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Speaker 9: the prize money will go up. It's going to be

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Speaker 9: output expanding, and they have to look at those and

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Speaker 9: they have to balance the two. I mean, it sounds

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Speaker 9: a little weird, but it's sort of a reasonableness determination.

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Speaker 9: So they'll look at it possibly that way if it's

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Speaker 9: a joint venture. But at the end of the day,

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Speaker 9: what they call it doesn't really matter. It will get

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Speaker 9: anti trust scrutiny either way.

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Speaker 2: Jen, what if this was an existential issue? And so

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Speaker 2: here's my question, right, I mean, let's talk about the

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Speaker 2: fact that the PGA is a five h one C

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Speaker 2: six structure, right, It's not a five oh one C three,

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Speaker 2: And what it means is that it has to really

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Speaker 2: disclose a lot of information about its interworking, specifically what

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Speaker 2: Jay Monahan was paid last year thirteen point nine million dollars.

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Speaker 2: So I don't know how much stress he can possibly

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Speaker 2: be under. Talk to us a little bit about all

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Speaker 2: the words that are going on out there. You know,

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Speaker 2: this is about j Monahan and the board getting paid.

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Speaker 2: I mean, is that true?

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Speaker 9: You know, I really think this has a lot more

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Speaker 9: to do with getting out of litigation that was really

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Speaker 9: hurting both the PGA Tour and Live Golf. You know,

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Speaker 9: you had a situation where they were in a bitter,

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Speaker 9: bitter antitrust battle at the PGA Tour at the same

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Speaker 9: time that it was in court against Live was being

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Speaker 9: investigated by the Department of Justice on the basis of

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Speaker 9: the allegations that were made by Live and some of

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Speaker 9: the Live golfers, and Live was in a situation where

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Speaker 9: it was going to be forced by the court to

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Speaker 9: disclose certain very confidential documents of the Saudi fund that

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Speaker 9: basically funds Live and PGA is kind of draining resources

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Speaker 9: fighting all of these battles, and I think really this

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Speaker 9: was about the two of them putting an end to

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Speaker 9: that litigation and trying to come up with a way

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Speaker 9: to sort of gracefully settle it and get out of it.

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Speaker 9: And their way was calling together.

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Speaker 5: We were talking about how the impact on the players

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Speaker 5: is going to be upfront first of all, So does

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Speaker 5: every professional golf player like a higher Woods now hire

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Speaker 5: an attorney to look into what they are owed potentially

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Speaker 5: or what they can get out of this proposed joint venture.

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Speaker 5: How did they proceed?

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Speaker 9: Well, I think you're probably right that the Tiger Woods

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Speaker 9: of the worlds and Rory McElroy, who didn't move over

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Speaker 9: to Live or turned down lucrative proposals from Live to join,

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Speaker 9: are going to be looking at what their ability is

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Speaker 9: to get some compensation for that now that the two

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Speaker 9: have come together. Absolutely, but I think the players, some

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Speaker 9: players may also be concerned about the impact of this

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Speaker 9: merger and what it'll have on the purse money, because

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Speaker 9: what we had seen was after Live entered, everything started

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Speaker 9: going up right in order to compete, the PGA was

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Speaker 9: paying a lot more money to the winners and the

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Speaker 9: runners up, etc. In their tournaments. And so what they're

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Speaker 9: going to be worried about is that prize money going

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Speaker 9: back down to where it was prior to Live entering

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Speaker 9: the market. And they may be thinking about their own

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Speaker 9: antitrust action to try to block this from happening. So

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Speaker 9: they may be thinking about a lot of different recourse.

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Speaker 2: John, just a few months ago, Jamon and the PGA

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Speaker 2: were invoking images of nine to eleven when defending its

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Speaker 2: position on the merger or just on Live generally speaking.

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Speaker 2: And you know today and more recently, Jay has kind

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Speaker 2: of said he didn't have all the information. New information

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Speaker 2: was made available that allowed the PGA to go ahead

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Speaker 2: with this. I'm curious, what do you believe quite possibly

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Speaker 2: have happened in terms of new information that came to

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Speaker 2: bear that got the PGA on board with this.

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Speaker 9: The new information might have been a big investment of

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Speaker 9: money from Live That might have been the new information. Listen, listen.

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Speaker 9: I can't I can't say, I can't speculate he had

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Speaker 9: to say something to say face, Right, you know, when

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Speaker 9: you make the allegations you make that were being bandied about,

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Speaker 9: and then you turn around and kind of join forces

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Speaker 9: with the enemy, obviously you have to come up with

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Speaker 9: something and say something to say face. And that's obviously

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Speaker 9: what's going on here. It's no wonder he's stressed out.

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Speaker 2: So let me just build on that. You have Dick Blumenthal,

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Speaker 2: you know, senator up here in state of Connecticut, basically

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Speaker 2: you know, coming out and saying we're going to you know,

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Speaker 2: we're going to hold this to a very very close microscope.

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Speaker 2: How much you know, can they really learn? Like how

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Speaker 2: much information do you think is out there? Like what's

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Speaker 2: going to be made available if this doesn't need go

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Speaker 2: to court? I mean, what's that process going to look like?

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Speaker 9: Well, I think what Bluementhal is talking about more than

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Speaker 9: an anti trust is national security. So there's this whole other

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Speaker 9: group SIPHIUS. It's called the Committee on Foreign Investment in

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Speaker 9: the US, and they're going to want to look into

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Speaker 9: the Saudi government's involvement in this new entity, whatever it is,

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Speaker 9: to try to understand whether that could impact national security,

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Speaker 9: and that could be that if a PGA tour is

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Speaker 9: near let's say, a military installation of the United States,

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Speaker 9: or maybe if the Saudis will have data of US

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Speaker 9: consumers available to them and could misuse that data, and

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Speaker 9: I think they're going to be looking into that. So again,

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Speaker 9: I understand this trust because this entity, whatever it is,

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Speaker 9: is being looked at from many different directions, not just

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Speaker 9: anti trust.

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Speaker 5: One last question, do you think they either side talk

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Speaker 5: to their lawyers before moving forward with this because they

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Speaker 5: raise a lot of questions and it seems like, you know,

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Speaker 5: some kind of due diligence before this announcement might have helped.

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Speaker 9: I would have expected it, But apparently, according to leon Island,

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Speaker 9: Bloomberg News anti trust reporter, you know, she reported that

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Speaker 9: they actually didn't consult with any anti trust lawyers at

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Speaker 9: all before going forward with this, and that is very

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Speaker 9: surprising because they had anti trust lawyers at their disposal.

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Speaker 9: They were in the middle of anti trust litigation, so

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Speaker 9: it is remarkable that they would move forward with something

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Speaker 9: like this without that kind of advice.

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Speaker 1: I got to ask this live golf they were just

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Speaker 1: throwing well, I almost said some most let's say, boatloads

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Speaker 1: of money at the golfers and live PGA they have

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Speaker 1: a business plan. Now. I want to see how this

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Speaker 1: is going to work out, because the PGA is like, look,

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Speaker 1: you know we we we got to get so many sponsors,

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Speaker 1: and you know, we can only throw so many sn

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Speaker 1: H green stamps at all the golfers. But Live Golf

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Speaker 1: is like, hey, this, take this, take this, you take

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Speaker 1: this money, and you take this money. What are they

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Speaker 1: going to do because first of all, trying to find

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Speaker 1: a sponsor now is going to be an issue, especially

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Speaker 1: since this let's not call it a merger, but let's

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Speaker 1: say this merger. Yeah, let's say a partnership. They got

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Speaker 1: to find spark a sponsorship.

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Speaker 9: You know they do, and I think they're still working

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Speaker 9: out the details. You know, they made this announcement before

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Speaker 9: they even really knew what this was, and I think

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Speaker 9: they're working out the details to sort of figure out

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Speaker 9: how to not impact sponsorships. And you've heard Jay Monahan

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Speaker 9: say this is no different than any other business that

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Speaker 9: a Saudi government entity is investing in. It's just an investment,

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Speaker 9: that's all it is. And I think he's saying that

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Speaker 9: in order to try to preserve the ability to have

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Speaker 9: sponsors and to not have sort of bad will you

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Speaker 9: know that might come from from the involvement of the

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Speaker 9: Saudi So we'll have to see what happens with the

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Speaker 9: details of this arrangement when we all finally learn what

436
00:23:52,520 --> 00:23:54,399
Speaker 9: they are. I guess when they all figure out what

437
00:23:54,400 --> 00:23:55,359
Speaker 9: they're going to be as well.

438
00:23:57,920 --> 00:24:00,800
Speaker 1: Question for me, and this is a siding topic.

439
00:24:00,880 --> 00:24:01,120
Speaker 7: Man.

440
00:24:02,400 --> 00:24:04,800
Speaker 2: You mentioned national defense issues, and I just have to

441
00:24:04,800 --> 00:24:06,760
Speaker 2: push you push back on this here. You know, we're

442
00:24:06,800 --> 00:24:09,160
Speaker 2: talking about the game of golf. We're not talking about,

443
00:24:09,200 --> 00:24:12,560
Speaker 2: for example, the United States energy supply, which is heavily

444
00:24:12,640 --> 00:24:16,840
Speaker 2: reliant on barrels from Saudi Arabia. So what is Dick Blumenthal,

445
00:24:17,040 --> 00:24:18,840
Speaker 2: you know, going for here? I mean, you know what

446
00:24:18,880 --> 00:24:21,679
Speaker 2: I'm saying, like, I'm just trying to better understand, you know,

447
00:24:21,800 --> 00:24:24,280
Speaker 2: the motive and the case that's being made. I mean,

448
00:24:24,520 --> 00:24:27,000
Speaker 2: you know, the US is business with Saudi Arabia on

449
00:24:27,040 --> 00:24:29,600
Speaker 2: a far deeper front. I'm talking energy supply each and

450
00:24:29,640 --> 00:24:31,560
Speaker 2: every day. So I'm just trying to, you know, better

451
00:24:31,640 --> 00:24:34,800
Speaker 2: understand that whole argument from a national security perspective.

452
00:24:34,880 --> 00:24:37,240
Speaker 9: Yeah, absolutely, And I actually I do think the anti

453
00:24:37,280 --> 00:24:40,760
Speaker 9: trust argument is a stronger argument against this entity here

454
00:24:40,920 --> 00:24:43,840
Speaker 9: than national security. But I've heard the talk about national security,

455
00:24:43,840 --> 00:24:46,000
Speaker 9: and I think, you know, all I all I can

456
00:24:46,040 --> 00:24:48,240
Speaker 9: really think of when I when I think about the

457
00:24:48,320 --> 00:24:50,560
Speaker 9: kinds of things that Sophyis looks into. Is the issue

458
00:24:50,560 --> 00:24:52,720
Speaker 9: of data that I mentioned, and you know, the data

459
00:24:52,800 --> 00:24:55,879
Speaker 9: of golfers and of US consumers that are golf you know,

460
00:24:55,920 --> 00:24:59,680
Speaker 9: attending these tournaments getting into the hands of Saudi Saudi's

461
00:24:59,720 --> 00:25:02,679
Speaker 9: and being mistreated, or perhaps again the issue of the

462
00:25:02,720 --> 00:25:07,040
Speaker 9: military installations. You know, you don't the US Sippius generally

463
00:25:07,080 --> 00:25:10,480
Speaker 9: doesn't like to see a foreign government buying into a

464
00:25:10,520 --> 00:25:14,960
Speaker 9: facility that's located close to nearby. You could fly over

465
00:25:15,119 --> 00:25:17,600
Speaker 9: a military installation and that could be another issue. But

466
00:25:17,680 --> 00:25:19,880
Speaker 9: I do think I think Damian, you're right. I think

467
00:25:19,880 --> 00:25:21,000
Speaker 9: it's a weaker argument.

468
00:25:21,520 --> 00:25:25,320
Speaker 1: PGA Live Tour partnership breaking news. We understand that Putt

469
00:25:25,320 --> 00:25:28,240
Speaker 1: Putt is also joining in this. Okay, that's fake news.

470
00:25:28,280 --> 00:25:32,200
Speaker 1: I'm sorry, Jacob Bloomberg's Jennifer Ree, I know you got

471
00:25:32,240 --> 00:25:34,640
Speaker 1: to be thinking. It's like and they hired you. Thank

472
00:25:34,640 --> 00:25:37,639
Speaker 1: you so much for joining us on the Bloomberg Business

473
00:25:37,680 --> 00:25:38,160
Speaker 1: of Sports.

474
00:25:38,200 --> 00:25:39,440
Speaker 9: Thank you so much for having me.

475
00:25:39,600 --> 00:25:42,200
Speaker 1: Show you about breaking news. After we did that interview

476
00:25:42,280 --> 00:25:46,560
Speaker 1: with Jennifer Ree, then the DOJ announced that, Hey, you

477
00:25:46,600 --> 00:25:50,480
Speaker 1: know what, We're going to investigate live golf and the

478
00:25:50,600 --> 00:25:54,160
Speaker 1: PGA partnership, and that's something that we will keep our

479
00:25:54,359 --> 00:25:58,439
Speaker 1: eye on as we continue throughout the next few weeks

480
00:25:58,440 --> 00:26:01,960
Speaker 1: on what's going to happen in Washington. Up next on

481
00:26:02,000 --> 00:26:05,200
Speaker 1: the show, we'll hear from McLaren Racing CEO Zach Brown

482
00:26:05,600 --> 00:26:08,639
Speaker 1: on why and how the US has rapidly become a

483
00:26:08,720 --> 00:26:12,320
Speaker 1: hot spot destination for F one racing. You're listening to

484
00:26:12,359 --> 00:26:15,879
Speaker 1: the Bloomberg Business of Sports Show from Bloomberg Radio around

485
00:26:15,920 --> 00:26:32,520
Speaker 1: the World. Oh mind, that's I eighty New Jersey. No,

486
00:26:32,560 --> 00:26:36,119
Speaker 1: not long ago. It was the circuits of Monaco that

487
00:26:36,280 --> 00:26:40,320
Speaker 1: epitomize Formula one, but now the streets are looking more

488
00:26:40,400 --> 00:26:43,399
Speaker 1: like Miami. This year, not only will the US have

489
00:26:43,480 --> 00:26:46,720
Speaker 1: more races than any other country, but with Las Vegas

490
00:26:46,800 --> 00:26:49,480
Speaker 1: joining the circuit in November, the balance of power and

491
00:26:49,640 --> 00:26:53,159
Speaker 1: F one might be shifting across the Atlantic. The host

492
00:26:53,200 --> 00:26:57,840
Speaker 1: of Bloomberg Originals Next in Sports show, Jason Kelly, sat

493
00:26:57,880 --> 00:27:01,920
Speaker 1: down with McLaren Racing CEO oh Zach Brown in New

494
00:27:02,040 --> 00:27:06,480
Speaker 1: York to talk about why the sport is booming in America,

495
00:27:06,600 --> 00:27:11,200
Speaker 1: where F one goes from here and his adventures managing

496
00:27:11,480 --> 00:27:13,040
Speaker 1: some of the biggest stars in the sport.

497
00:27:13,280 --> 00:27:15,280
Speaker 10: Great to spend some time with you. Welcome to New York,

498
00:27:15,680 --> 00:27:19,080
Speaker 10: Welcome back to the US. Let's start with the United

499
00:27:19,080 --> 00:27:22,760
Speaker 10: States if we can, because F one is clearly having

500
00:27:22,800 --> 00:27:23,200
Speaker 10: a moment.

501
00:27:24,520 --> 00:27:25,520
Speaker 11: Why what's happening?

502
00:27:26,560 --> 00:27:27,080
Speaker 7: I think there's a.

503
00:27:27,080 --> 00:27:30,160
Speaker 4: Lot of reasons, and long may it continue, and it's

504
00:27:30,600 --> 00:27:31,160
Speaker 4: great to see.

505
00:27:31,240 --> 00:27:34,280
Speaker 7: I never thought i'd see Formula.

506
00:27:33,880 --> 00:27:36,800
Speaker 4: One as big in North America as quick as it

507
00:27:36,800 --> 00:27:39,760
Speaker 4: it has become. I think clearly Netflix everyone points to,

508
00:27:39,840 --> 00:27:41,800
Speaker 4: which I think has had a big, big part in

509
00:27:41,920 --> 00:27:45,920
Speaker 4: showing America how Formula one works, not only on the track,

510
00:27:45,960 --> 00:27:48,120
Speaker 4: but kind of more importantly off the track. It's quite

511
00:27:48,119 --> 00:27:52,960
Speaker 4: a fascinating sport. Of course, Austin brought Formula one back

512
00:27:52,960 --> 00:27:55,600
Speaker 4: in twenty twelve and had a record audience last year,

513
00:27:55,640 --> 00:27:57,400
Speaker 4: so that race is going from strength to strength.

514
00:27:58,320 --> 00:28:00,679
Speaker 7: Then, of course you've had Miami two years in a.

515
00:28:00,760 --> 00:28:04,439
Speaker 4: Row that was a massive success, and now we have

516
00:28:04,520 --> 00:28:06,800
Speaker 4: Las Vegas coming. So I think it's a combination of

517
00:28:06,840 --> 00:28:11,040
Speaker 4: all of that, and Formula one is very healthy. And

518
00:28:11,720 --> 00:28:15,160
Speaker 4: now what we're seeing is, in specifically in North America,

519
00:28:15,200 --> 00:28:18,240
Speaker 4: a lot of female audience, a lot of younger audience.

520
00:28:18,320 --> 00:28:21,119
Speaker 4: So if you look at the areas Formula one needed

521
00:28:21,119 --> 00:28:25,960
Speaker 4: to grow, kind of the three top priorities were North

522
00:28:26,000 --> 00:28:30,240
Speaker 4: America as a market, a new audience, a younger audience,

523
00:28:30,440 --> 00:28:33,320
Speaker 4: a more diverse audience, all of which is happening.

524
00:28:33,400 --> 00:28:35,240
Speaker 7: So it's been a fantastic run.

525
00:28:35,560 --> 00:28:38,520
Speaker 10: So for you, you know, you grew up as a

526
00:28:38,560 --> 00:28:41,240
Speaker 10: kid in Los Angeles, you were a fan from a

527
00:28:41,360 --> 00:28:43,320
Speaker 10: very early age. I mean you sort of clocked that

528
00:28:43,920 --> 00:28:47,360
Speaker 10: as important. What do you think it is about the

529
00:28:47,400 --> 00:28:51,440
Speaker 10: American audience? What appeals to an American audience in specifically

530
00:28:51,440 --> 00:28:52,080
Speaker 10: about this sport?

531
00:28:52,120 --> 00:28:52,520
Speaker 11: Do you think?

532
00:28:52,800 --> 00:28:53,520
Speaker 7: I think it's.

533
00:28:53,360 --> 00:28:57,400
Speaker 4: Probably the personalities in the understanding of how the sport works.

534
00:28:57,480 --> 00:28:59,600
Speaker 7: You know, I think as people now.

535
00:28:59,440 --> 00:29:02,760
Speaker 4: See, it's as busy off the track as it is

536
00:29:02,840 --> 00:29:06,800
Speaker 4: on the track, and a lot of great personalities drivers

537
00:29:06,840 --> 00:29:10,160
Speaker 4: and team bosses and sponsors, and its big business. And

538
00:29:10,240 --> 00:29:12,800
Speaker 4: I think with that comes a lot of theater, a

539
00:29:12,800 --> 00:29:16,320
Speaker 4: lot of drama, and makes for an interesting TV show

540
00:29:16,800 --> 00:29:21,840
Speaker 4: off the track. And I think now people understand how

541
00:29:21,840 --> 00:29:23,760
Speaker 4: the sport works and they've got to know some of

542
00:29:23,800 --> 00:29:27,440
Speaker 4: the personalities, and it's it's always been a fascinating sport, Yeah,

543
00:29:27,560 --> 00:29:29,640
Speaker 4: just hasn't had the popularity in North America that it

544
00:29:29,680 --> 00:29:30,080
Speaker 4: now has.

545
00:29:30,360 --> 00:29:32,320
Speaker 10: Talk to me about Vegas, I mean it feels like

546
00:29:32,440 --> 00:29:35,080
Speaker 10: everyone I talked to keeps planning to that on the calendar.

547
00:29:35,160 --> 00:29:37,959
Speaker 10: Penultimate race of the year may may not mean as

548
00:29:38,040 --> 00:29:41,880
Speaker 10: much this season, given what's going on, and yet you know,

549
00:29:42,080 --> 00:29:45,720
Speaker 10: night race on the Strip maybe a record crowd for

550
00:29:46,160 --> 00:29:47,680
Speaker 10: a US audience.

551
00:29:48,280 --> 00:29:49,400
Speaker 11: What can Vegas do?

552
00:29:49,560 --> 00:29:52,600
Speaker 10: Do you think in terms of consolidating gains as we say.

553
00:29:52,520 --> 00:29:54,080
Speaker 7: Yeah, it's going to be amazing.

554
00:29:54,120 --> 00:29:56,720
Speaker 4: I think it's going to be the largest sporting event

555
00:29:57,040 --> 00:30:00,280
Speaker 4: in the world this year. You know Abu Dhabi years

556
00:30:00,320 --> 00:30:02,760
Speaker 4: ago was bigger than the Super Bowl. I think Las

557
00:30:02,880 --> 00:30:07,080
Speaker 4: Vegas will probably trump any Formula One race. From a

558
00:30:07,160 --> 00:30:10,200
Speaker 4: reach standpoint, I think it'll be great for Las Vegas,

559
00:30:10,240 --> 00:30:13,120
Speaker 4: which is clearly embraced sports with all the sports teams

560
00:30:13,480 --> 00:30:17,000
Speaker 4: that they now have in town. And it's going to

561
00:30:17,000 --> 00:30:19,600
Speaker 4: be spectacular. We've been hearing about Las Vegas ever since

562
00:30:19,880 --> 00:30:22,240
Speaker 4: we were last in Las Vegas in the early eighties.

563
00:30:22,560 --> 00:30:24,479
Speaker 4: And to actually get a Grand Prix that's not in

564
00:30:24,480 --> 00:30:27,160
Speaker 4: a parking lot, which was in the early eighties, down

565
00:30:27,200 --> 00:30:29,640
Speaker 4: the strip and properly down the strip. I mean, hats

566
00:30:29,640 --> 00:30:32,479
Speaker 4: off to Liberty for putting it together through the promoter

567
00:30:32,520 --> 00:30:34,640
Speaker 4: of the event. So they're putting their money where their

568
00:30:34,680 --> 00:30:37,760
Speaker 4: mouth is quite a substantial investment, and I think it's

569
00:30:37,800 --> 00:30:39,960
Speaker 4: going to be great for North America. I think it's

570
00:30:39,960 --> 00:30:41,640
Speaker 4: going to be great for our sponsors. I think it's

571
00:30:41,640 --> 00:30:43,440
Speaker 4: going to be great for Formula One.

572
00:30:43,680 --> 00:30:45,800
Speaker 10: So tell me about that piece that you brought up,

573
00:30:45,840 --> 00:30:49,120
Speaker 10: something really interesting which I feel like you understand as well.

574
00:30:49,280 --> 00:30:52,280
Speaker 10: Are better than anyone because you have one of the

575
00:30:52,280 --> 00:30:56,920
Speaker 10: most wide ranging and diverse portfolios in motorsports. You understand

576
00:30:56,920 --> 00:30:58,600
Speaker 10: what it takes to be a promoter, You understand what

577
00:30:58,680 --> 00:31:01,720
Speaker 10: it takes to operate one of these things. What is

578
00:31:01,760 --> 00:31:05,120
Speaker 10: it that that Liberty brings as the promoter that you

579
00:31:05,120 --> 00:31:06,360
Speaker 10: think will be a little bit different.

580
00:31:06,720 --> 00:31:10,120
Speaker 4: Well, I think you know, ultimately they're investing in the event.

581
00:31:11,080 --> 00:31:13,640
Speaker 4: The Formula one teams all share in the in the revenues,

582
00:31:13,680 --> 00:31:15,440
Speaker 4: so we're you know, we have a vested interest of

583
00:31:15,440 --> 00:31:17,920
Speaker 4: course at every Grand Prix. But I think what will

584
00:31:17,920 --> 00:31:22,320
Speaker 4: happen here is Liberty will try some some new things,

585
00:31:22,440 --> 00:31:24,120
Speaker 4: which I don't know what those look like yet, but

586
00:31:24,160 --> 00:31:27,600
Speaker 4: I think the the amount of collaboration and cooperation that

587
00:31:27,680 --> 00:31:30,880
Speaker 4: the Formula One teams and the drivers and the sponsors,

588
00:31:31,000 --> 00:31:33,360
Speaker 4: we all have a big vested interest in making sure

589
00:31:33,760 --> 00:31:36,360
Speaker 4: this is a huge success. So I think the fact

590
00:31:36,360 --> 00:31:38,440
Speaker 4: that it's a Saturday night race, which there's not been

591
00:31:38,480 --> 00:31:42,200
Speaker 4: Saturday night races before that will be that will be different,

592
00:31:42,240 --> 00:31:45,520
Speaker 4: The format will be different, being so late in the

593
00:31:45,800 --> 00:31:49,160
Speaker 4: in the evening will be exciting, and you know, I

594
00:31:49,160 --> 00:31:51,560
Speaker 4: think we're going to do some cool, cool stuff. They've

595
00:31:51,600 --> 00:31:54,560
Speaker 4: they've purchased a big piece of property, so they're also

596
00:31:54,600 --> 00:31:57,160
Speaker 4: trying to figure out how to leave the Formula one

597
00:31:57,160 --> 00:31:59,920
Speaker 4: footprint behind. So when people come through Vegas, which is

598
00:32:00,120 --> 00:32:04,720
Speaker 4: obviously a very global market, get people to experience Formula one.

599
00:32:04,800 --> 00:32:07,240
Speaker 4: So they'll have things like the Formula One Arcade. They're

600
00:32:07,240 --> 00:32:09,720
Speaker 4: talking about maybe doing some sort of Hall of Fame there.

601
00:32:10,440 --> 00:32:14,760
Speaker 4: So Formula one will be fully embedded in Vegas.

602
00:32:15,200 --> 00:32:15,680
Speaker 11: And so what.

603
00:32:17,160 --> 00:32:20,880
Speaker 10: Is the ceiling as it were for Formula one in

604
00:32:20,920 --> 00:32:23,479
Speaker 10: the United States, Like, what does sort of if there

605
00:32:23,520 --> 00:32:25,640
Speaker 10: is such a thing as saturation, what does that look like?

606
00:32:25,680 --> 00:32:28,200
Speaker 11: What is what does the footprint look like going from here?

607
00:32:28,360 --> 00:32:31,040
Speaker 4: In your estimation, I think we have enough races now

608
00:32:31,080 --> 00:32:33,800
Speaker 4: in North America. You know, we've got obviously three in

609
00:32:34,320 --> 00:32:38,680
Speaker 4: the States, and you've got Canada, Mexico, Brazil, so we've

610
00:32:38,720 --> 00:32:40,680
Speaker 4: got kind of Americas surrounded.

611
00:32:40,720 --> 00:32:43,280
Speaker 7: So I think that's a good volume of races.

612
00:32:43,440 --> 00:32:45,520
Speaker 4: I think where we can now see a big improvement

613
00:32:45,600 --> 00:32:49,440
Speaker 4: is in television ratings. We have a new television contract.

614
00:32:50,000 --> 00:32:53,160
Speaker 4: They invested a substantial amount of money, which means they'll

615
00:32:53,320 --> 00:32:55,520
Speaker 4: put a lot of effort into it, which is fantastic.

616
00:32:55,760 --> 00:32:57,080
Speaker 7: I think it's a great broadcaster.

617
00:32:58,200 --> 00:33:00,640
Speaker 4: But if you look at our TV ratings to things

618
00:33:00,680 --> 00:33:03,920
Speaker 4: like the NFL or NBA finals, there's a lot of

619
00:33:04,000 --> 00:33:06,880
Speaker 4: room for growth. So I don't anticipate us having more races.

620
00:33:06,920 --> 00:33:09,520
Speaker 4: I think the big focus will be getting all twenty

621
00:33:09,600 --> 00:33:12,920
Speaker 4: four races around the world bigger television ratings.

622
00:33:12,960 --> 00:33:14,800
Speaker 7: And then that's of course what sponsors want.

623
00:33:14,800 --> 00:33:17,280
Speaker 10: Right And so when you think about it in the

624
00:33:17,320 --> 00:33:23,080
Speaker 10: ecosystem of racing circuits, you have a pretty unique viewpoint

625
00:33:23,120 --> 00:33:24,400
Speaker 10: on that at advantage.

626
00:33:24,160 --> 00:33:26,000
Speaker 11: Across five different circuits, and I buy.

627
00:33:26,000 --> 00:33:28,520
Speaker 7: Even circuits, and I've worked in about everyone over.

628
00:33:28,400 --> 00:33:31,239
Speaker 11: The years exactly, so how does it fit in?

629
00:33:31,280 --> 00:33:35,360
Speaker 10: I mean, what does the overall racing kind of ecosystem

630
00:33:35,440 --> 00:33:37,760
Speaker 10: look like, and and where do you see that going.

631
00:33:38,240 --> 00:33:40,640
Speaker 4: Yeah, you know, for us, we're you know, we're a

632
00:33:40,680 --> 00:33:43,800
Speaker 4: Formula One team first and foremost. We have an IndyCar team,

633
00:33:43,880 --> 00:33:45,800
Speaker 4: and that was because we wanted to have a larger

634
00:33:45,840 --> 00:33:48,960
Speaker 4: presence in North America than our Formula One competitors. So

635
00:33:49,000 --> 00:33:51,520
Speaker 4: as much as Formula One has grown here, we still

636
00:33:51,560 --> 00:33:55,040
Speaker 4: have another slice of cake on top of that. And

637
00:33:55,800 --> 00:33:58,600
Speaker 4: you know, most of our partners, North America is one of,

638
00:33:58,680 --> 00:34:01,960
Speaker 4: if not their most important market. It's the biggest market

639
00:34:01,960 --> 00:34:04,640
Speaker 4: for automotive business, so we wanted to kind of double

640
00:34:04,680 --> 00:34:07,920
Speaker 4: down on North America. Hen's having their ow McLaren IndyCar team.

641
00:34:08,320 --> 00:34:11,360
Speaker 4: Sustainability is hugely important to us, as it is to

642
00:34:11,440 --> 00:34:15,080
Speaker 4: our partners, our employees, our fans, so we're in formally

643
00:34:15,120 --> 00:34:19,000
Speaker 4: e we actually acquired the Mercedes Championship team, and then

644
00:34:19,040 --> 00:34:23,160
Speaker 4: we're an extremely which is about sustainability and gender equality

645
00:34:23,320 --> 00:34:26,319
Speaker 4: because you have a male and female racing driver. So

646
00:34:26,360 --> 00:34:28,680
Speaker 4: for the first time ever, McLaren has a female racing

647
00:34:28,760 --> 00:34:31,040
Speaker 4: driver in m mc gilmour. And then we have a

648
00:34:31,080 --> 00:34:34,600
Speaker 4: great esports team and that's really for that younger generation

649
00:34:35,040 --> 00:34:37,400
Speaker 4: and everyone wants to have a steerian wheel in their

650
00:34:37,400 --> 00:34:38,759
Speaker 4: hand at some point I know I.

651
00:34:39,440 --> 00:34:41,280
Speaker 7: Did as a young adult.

652
00:34:41,560 --> 00:34:44,600
Speaker 4: And so that's kind of our selection of our racing

653
00:34:44,640 --> 00:34:49,360
Speaker 4: activities all very complementary to kind of have a breadth

654
00:34:49,400 --> 00:34:53,360
Speaker 4: and depth of opportunities for our sponsor partners, our fans,

655
00:34:53,400 --> 00:34:55,959
Speaker 4: and our employees to engage in many different ways because

656
00:34:56,000 --> 00:34:57,720
Speaker 4: at the end of the day, we're in the racing business.

657
00:34:57,960 --> 00:35:00,880
Speaker 10: Talk to me about you mentioned the gender quality piece.

658
00:35:01,120 --> 00:35:03,400
Speaker 10: It feels like there's a lot more talk about this,

659
00:35:03,600 --> 00:35:06,080
Speaker 10: you know here in twenty twenty three. I know you're

660
00:35:06,280 --> 00:35:10,759
Speaker 10: investing pretty heavily in some STEM related efforts. You have

661
00:35:11,080 --> 00:35:14,400
Speaker 10: Susie Wolf coming over to run the academy, so clearly

662
00:35:14,400 --> 00:35:18,399
Speaker 10: there's some investment going on across the teams. What needs

663
00:35:18,480 --> 00:35:21,680
Speaker 10: to happen to really elevate that? How soon will we

664
00:35:21,840 --> 00:35:22,799
Speaker 10: see a.

665
00:35:22,760 --> 00:35:24,800
Speaker 11: Woman driving in Formula one?

666
00:35:25,239 --> 00:35:27,759
Speaker 4: Well, we're seeing it now. Yeah, you know there's been

667
00:35:27,920 --> 00:35:31,160
Speaker 4: Susie was a great racing driver. I think what we

668
00:35:31,280 --> 00:35:34,680
Speaker 4: need to do as a sport, and you mentioned, you know,

669
00:35:34,760 --> 00:35:37,960
Speaker 4: our initiatives around STEM. We've had sixty scholars, which is

670
00:35:38,600 --> 00:35:43,040
Speaker 4: young women eighteen to twenty three, where we're providing opportunities

671
00:35:43,040 --> 00:35:45,680
Speaker 4: for them to get involved in motor racing. Obviously, the

672
00:35:45,719 --> 00:35:48,840
Speaker 4: racing driver is kind of the most high profile position

673
00:35:48,960 --> 00:35:53,680
Speaker 4: in motor sports, but we want it to be engineers, mechanics, marketing,

674
00:35:54,080 --> 00:35:58,880
Speaker 4: racing drivers. And so I think it's about providing opportunities, educating,

675
00:35:58,920 --> 00:36:03,880
Speaker 4: getting young adults kids excited about opportunities in the sport.

676
00:36:04,120 --> 00:36:06,280
Speaker 7: So it really has to start at the grassroots level.

677
00:36:06,719 --> 00:36:10,200
Speaker 4: And we're seeing, you know, we're about twenty percent underrepresented

678
00:36:10,400 --> 00:36:13,120
Speaker 4: in our workforce. We'd like to double that by the

679
00:36:13,200 --> 00:36:15,080
Speaker 4: end of the decade. So that's it's moving at a

680
00:36:15,120 --> 00:36:18,640
Speaker 4: pretty fast pace. And I think diversity gives you so

681
00:36:18,760 --> 00:36:24,439
Speaker 4: much more information and diversity of thinking, whether again that's

682
00:36:24,480 --> 00:36:26,520
Speaker 4: on the race car, in the race car, or around

683
00:36:26,520 --> 00:36:27,000
Speaker 4: the race car.

684
00:36:27,840 --> 00:36:30,880
Speaker 10: And so when you think about what needs to happen

685
00:36:31,280 --> 00:36:36,520
Speaker 10: in terms of the next level globally of you know,

686
00:36:36,760 --> 00:36:39,759
Speaker 10: widening the audience. Obviously, Netflix you mentioned has had a

687
00:36:39,840 --> 00:36:42,400
Speaker 10: huge impact, certainly here in the United States. As you

688
00:36:42,400 --> 00:36:44,880
Speaker 10: look around the world, what else needs to happen, you know,

689
00:36:44,920 --> 00:36:48,319
Speaker 10: put on your your sponsorship hat or your sort of

690
00:36:48,320 --> 00:36:50,920
Speaker 10: corporate development hat to keep growing the sport.

691
00:36:51,360 --> 00:36:53,000
Speaker 4: Well, I think we need to keep doing what we're

692
00:36:53,520 --> 00:36:56,880
Speaker 4: we're doing because it's it's working, and you know, digital

693
00:36:56,960 --> 00:37:00,440
Speaker 4: we're a technology driven sport. Are fans like doing engauge

694
00:37:01,040 --> 00:37:03,239
Speaker 4: through technology? So I think we need to continue to

695
00:37:03,320 --> 00:37:06,640
Speaker 4: lead the way on kind of digital engagement and connection

696
00:37:07,040 --> 00:37:07,560
Speaker 4: with the fan.

697
00:37:08,880 --> 00:37:10,360
Speaker 7: Are our sponsor partners?

698
00:37:10,360 --> 00:37:12,480
Speaker 4: You know, we have some of the best sponsor partners

699
00:37:12,520 --> 00:37:15,160
Speaker 4: in the world, you know, the Googles, the Goldman's Acts,

700
00:37:15,239 --> 00:37:18,279
Speaker 4: the Ciscoes, the Dell's, the Coca Colas, and they have

701
00:37:18,480 --> 00:37:21,320
Speaker 4: such reach that they can help us bring in new fans.

702
00:37:21,360 --> 00:37:23,880
Speaker 4: So I think, you know, it's doing more of what

703
00:37:23,920 --> 00:37:26,799
Speaker 4: we're already doing and staying current and leading the way.

704
00:37:27,080 --> 00:37:30,239
Speaker 4: And I think technology plays a big role because technology

705
00:37:30,320 --> 00:37:33,200
Speaker 4: is so relevant in all of our worlds today, whether

706
00:37:33,239 --> 00:37:36,720
Speaker 4: it's our our phone device, or whether it's social media,

707
00:37:37,440 --> 00:37:40,240
Speaker 4: or it's how you consume the race. And so that's

708
00:37:40,440 --> 00:37:42,319
Speaker 4: that's an area that we need to continue to lead on.

709
00:37:42,880 --> 00:37:44,280
Speaker 11: Tell me about you as a manager.

710
00:37:44,280 --> 00:37:46,239
Speaker 10: You started as a driver, and you know you sort

711
00:37:46,239 --> 00:37:48,560
Speaker 10: of had this moment I have read about and heard

712
00:37:48,600 --> 00:37:51,320
Speaker 10: you talk about where you realized, all right, I'm actually

713
00:37:51,360 --> 00:37:55,600
Speaker 10: better on the business side. And now you've gone obviously

714
00:37:55,840 --> 00:37:59,200
Speaker 10: full into that. How have you developed developed it as

715
00:37:59,239 --> 00:38:03,600
Speaker 10: a manager? Well, how would you describe your style I'm.

716
00:38:03,280 --> 00:38:08,759
Speaker 4: A racer in a business businessman, I'm not very switched on.

717
00:38:08,840 --> 00:38:11,879
Speaker 4: When it comes to technology, I've gotten a lot better.

718
00:38:11,920 --> 00:38:14,279
Speaker 4: That's been an area for me to learn. I wasn't

719
00:38:14,360 --> 00:38:16,319
Speaker 4: very good at math and science, which you need to

720
00:38:16,320 --> 00:38:19,320
Speaker 4: be if you're going to be in the technology space.

721
00:38:19,520 --> 00:38:22,239
Speaker 4: You know, I've got a great leadership team, and I

722
00:38:22,239 --> 00:38:27,239
Speaker 4: think it's about empowering, knowing what you know, knowing what

723
00:38:27,280 --> 00:38:30,719
Speaker 4: you don't know. And there's a lot I don't know,

724
00:38:30,840 --> 00:38:32,520
Speaker 4: so you need to have a lot of great people

725
00:38:33,280 --> 00:38:36,520
Speaker 4: surrounded and empower them, give them good direction. You know,

726
00:38:36,640 --> 00:38:39,160
Speaker 4: my job, I feel like I work for the team

727
00:38:39,200 --> 00:38:41,680
Speaker 4: as opposed to the team works for me. My job

728
00:38:41,760 --> 00:38:44,520
Speaker 4: is to give everyone in the racing team the resources,

729
00:38:44,960 --> 00:38:47,320
Speaker 4: the direction and the support they need.

730
00:38:47,400 --> 00:38:50,359
Speaker 7: So I think it's like a manager of a football team.

731
00:38:50,400 --> 00:38:52,040
Speaker 4: You know, you try and get the best quarterback and

732
00:38:52,120 --> 00:38:55,160
Speaker 4: the best wide receiver and the various positions, and then

733
00:38:55,160 --> 00:38:56,960
Speaker 4: you give them the direction and what they need, and

734
00:38:57,000 --> 00:39:00,279
Speaker 4: if something's not working, you move the team or you

735
00:39:00,400 --> 00:39:01,920
Speaker 4: change up the plays. But at the end of the day,

736
00:39:01,960 --> 00:39:03,560
Speaker 4: it's the people on the field that need to make

737
00:39:03,600 --> 00:39:07,239
Speaker 4: it happen. And so I'm one person, but I'm kind

738
00:39:07,239 --> 00:39:08,080
Speaker 4: of not on the field.

739
00:39:08,160 --> 00:39:09,840
Speaker 7: I'm the biggest cheerleader.

740
00:39:10,280 --> 00:39:12,920
Speaker 10: Maybe not on the field, but with drive to survive

741
00:39:13,239 --> 00:39:17,160
Speaker 10: and much higher viewership in this country and around the world.

742
00:39:17,640 --> 00:39:20,800
Speaker 10: You know, you're now in a position to be as famous,

743
00:39:20,960 --> 00:39:23,560
Speaker 10: maybe more famous than some of the drivers a few

744
00:39:23,640 --> 00:39:27,640
Speaker 10: years ago. You know, maybe only true gearheads new your name,

745
00:39:27,920 --> 00:39:32,799
Speaker 10: Total Wolf's name, Christian Horner, grinther Steiner. And now you know,

746
00:39:33,360 --> 00:39:36,120
Speaker 10: you're getting stopped for selfies and all of that. What's

747
00:39:36,160 --> 00:39:38,719
Speaker 10: that like being a manager and not a driver and

748
00:39:38,760 --> 00:39:40,040
Speaker 10: having that sort of notoriety.

749
00:39:41,080 --> 00:39:43,400
Speaker 4: You know, I think about the impression you know you

750
00:39:43,480 --> 00:39:46,320
Speaker 4: mentioned growing up in La My first ever race was

751
00:39:46,320 --> 00:39:48,319
Speaker 4: a Long Beach Grand Prix in nineteen eighty one, and

752
00:39:48,400 --> 00:39:51,520
Speaker 4: I remember meeting a couple of drivers and the impression

753
00:39:51,600 --> 00:39:54,320
Speaker 4: it made on me. So I think my job anytime

754
00:39:54,360 --> 00:39:57,520
Speaker 4: I see a fan is to help share the sport,

755
00:39:57,600 --> 00:40:01,240
Speaker 4: so I enjoy it. You know, anytime wants to stop

756
00:40:01,320 --> 00:40:04,080
Speaker 4: for a selfie or a chat or an autograph, you know,

757
00:40:04,120 --> 00:40:06,200
Speaker 4: I feel my job is to let them get a

758
00:40:06,239 --> 00:40:08,319
Speaker 4: little bit closer to McLaren, let them get a little

759
00:40:08,320 --> 00:40:10,800
Speaker 4: bit closer to you know, Formula One or IndyCar or

760
00:40:10,840 --> 00:40:13,120
Speaker 4: whatever they're taking in because I know what an impression

761
00:40:13,160 --> 00:40:16,760
Speaker 4: that made on me as an individual, and.

762
00:40:16,680 --> 00:40:18,839
Speaker 7: So it's part of the job.

763
00:40:18,920 --> 00:40:20,759
Speaker 4: But I enjoy it because at the end of the day,

764
00:40:20,800 --> 00:40:23,839
Speaker 4: we're in the sport and entertainment business. I've seen some

765
00:40:23,960 --> 00:40:27,839
Speaker 4: people that kind of turn off and it's like, well,

766
00:40:27,880 --> 00:40:29,440
Speaker 4: I'm not working. But I think if you're going to

767
00:40:29,480 --> 00:40:34,520
Speaker 4: be in the public spotlight, you're always on. That's that's

768
00:40:34,640 --> 00:40:36,880
Speaker 4: part of the job, and I think there's a responsibility

769
00:40:36,920 --> 00:40:38,920
Speaker 4: that goes along with that. So I enjoy it and

770
00:40:38,920 --> 00:40:39,640
Speaker 4: the fans are great.

771
00:40:40,080 --> 00:40:42,640
Speaker 10: Is it is it hard when things aren't going your

772
00:40:42,680 --> 00:40:45,560
Speaker 10: way to know that you know, you're getting not just

773
00:40:45,920 --> 00:40:49,680
Speaker 10: a daily but practically a minute by minute report card.

774
00:40:49,440 --> 00:40:51,680
Speaker 11: Whether that's on social media wherever that may be.

775
00:40:51,719 --> 00:40:56,239
Speaker 4: Yeah, it's it's funny live. I've never had anything other

776
00:40:56,280 --> 00:40:58,840
Speaker 4: than total support. You go on some of these social

777
00:40:58,880 --> 00:41:02,600
Speaker 4: media channels and it's, uh, it's it's unbelievable.

778
00:41:03,120 --> 00:41:03,520
Speaker 3: Uh.

779
00:41:03,719 --> 00:41:07,359
Speaker 4: And it's sometimes pretty disgusting, quite frankly, kind of how

780
00:41:07,400 --> 00:41:11,280
Speaker 4: people conduct themselves. You know, I'm all up foreign sport,

781
00:41:11,440 --> 00:41:14,719
Speaker 4: you know, cheering and dooing, but they take it to

782
00:41:14,760 --> 00:41:18,440
Speaker 4: the extreme and it's it's it's a pretty crazy world

783
00:41:18,520 --> 00:41:19,000
Speaker 4: out there.

784
00:41:19,239 --> 00:41:20,760
Speaker 7: I don't think that's going to change.

785
00:41:20,800 --> 00:41:22,920
Speaker 4: I think you just you know, need to ignore it

786
00:41:23,000 --> 00:41:26,120
Speaker 4: and you know, also recognize that it's a it's actually

787
00:41:26,200 --> 00:41:30,760
Speaker 4: a small sliver of of of the fan base that

788
00:41:30,760 --> 00:41:35,360
Speaker 4: that speaks up and uh yeah, sometimes it's actually humorous

789
00:41:35,480 --> 00:41:39,240
Speaker 4: and uh uh funny at the time people will spend

790
00:41:39,239 --> 00:41:42,319
Speaker 4: and how wound up they they get. But yeah, you

791
00:41:42,400 --> 00:41:44,680
Speaker 4: focus on the on the true fans of the sport.

792
00:41:45,000 --> 00:41:47,440
Speaker 10: So when you think back to your your days as

793
00:41:47,560 --> 00:41:50,200
Speaker 10: a fan and then then as a driver, did you

794
00:41:50,280 --> 00:41:51,880
Speaker 10: think this sport could ever.

795
00:41:52,080 --> 00:41:53,640
Speaker 11: Get to the point that it is.

796
00:41:54,000 --> 00:41:55,719
Speaker 10: Did you think it was a matter of time or

797
00:41:56,280 --> 00:41:59,000
Speaker 10: is this a surprise on the upside for you?

798
00:41:59,040 --> 00:42:02,680
Speaker 4: In North America, I think it's certainly gotten bigger quicker

799
00:42:02,719 --> 00:42:05,520
Speaker 4: than I thought it ever would, because, you know, up

800
00:42:05,560 --> 00:42:07,759
Speaker 4: until Austin in twenty twelve, we didn't have a race

801
00:42:07,760 --> 00:42:09,040
Speaker 4: for a while. And if you look back at the

802
00:42:09,080 --> 00:42:11,960
Speaker 4: history of Formula One in North America, changed venues every

803
00:42:12,000 --> 00:42:14,680
Speaker 4: three years. Then it didn't race for a while, then

804
00:42:14,719 --> 00:42:17,640
Speaker 4: it came back to Indianapolis, then it had the tire fiasco,

805
00:42:17,760 --> 00:42:20,360
Speaker 4: and then it didn't race again. So it kind of

806
00:42:20,520 --> 00:42:24,200
Speaker 4: was never here to stay, and I didn't have date

807
00:42:24,239 --> 00:42:29,000
Speaker 4: equity or location equity, so no, I think from the sport, yes,

808
00:42:29,040 --> 00:42:32,960
Speaker 4: the sport's always been massive in Europe and started to

809
00:42:33,000 --> 00:42:35,640
Speaker 4: really grow in Asia pack but to have the impact

810
00:42:35,640 --> 00:42:38,319
Speaker 4: that's had here in the States as quickly as it

811
00:42:38,360 --> 00:42:40,919
Speaker 4: has had, I didn't see that coming, and I don't

812
00:42:40,960 --> 00:42:41,759
Speaker 4: think anyone did.

813
00:42:42,080 --> 00:42:44,120
Speaker 11: Zach, thank you so much, Thank you for having me.

814
00:42:44,360 --> 00:42:47,840
Speaker 1: Thank you to Bloomberg's Jason Kelly and McLaren Racing CEO

815
00:42:48,120 --> 00:42:50,680
Speaker 1: Zach Brown. Up next on the show, Scarlett, we'll speak

816
00:42:50,680 --> 00:42:53,960
Speaker 1: with Jason Kelly as well as his next in sports

817
00:42:54,000 --> 00:42:57,520
Speaker 1: co host Vanessa Perdomo to discuss the latest from the

818
00:42:57,640 --> 00:43:00,480
Speaker 1: show as they focus on a sport that is a

819
00:43:00,520 --> 00:43:06,160
Speaker 1: cross between soccer and ping pong called tech ball Obuddy.

820
00:43:06,480 --> 00:43:09,520
Speaker 1: That is next on the Bloomberg Business of Sports podcast.

821
00:43:09,800 --> 00:43:12,759
Speaker 1: I'm Michael Barr along with Scarlett Foo and Damian Sasaur.

822
00:43:12,880 --> 00:43:13,840
Speaker 1: This is Bloomberg.

823
00:43:19,080 --> 00:43:21,600
Speaker 5: This is the Bloomberg Business of Sports podcast where we

824
00:43:21,640 --> 00:43:23,880
Speaker 5: cover the big money issues in the world of sports.

825
00:43:23,960 --> 00:43:26,839
Speaker 5: I'm Scarlett Foo. Today we are bringing in Bloomberg's Jason

826
00:43:26,880 --> 00:43:30,200
Speaker 5: Kelly Vanessa Perdomo. They're the hosts of a new series

827
00:43:30,239 --> 00:43:32,880
Speaker 5: called Next in Sports, which is available on Bloomberg Originals,

828
00:43:32,920 --> 00:43:35,880
Speaker 5: on Bloomberg dot Com, and on Bloomberg Television. And this

829
00:43:35,920 --> 00:43:38,879
Speaker 5: all comes back to sports that you know are kind

830
00:43:38,880 --> 00:43:41,200
Speaker 5: of taking the country by storm or are on the

831
00:43:41,239 --> 00:43:45,040
Speaker 5: cusp of doing so. You've covered pickleball, You've covered Formula one,

832
00:43:45,280 --> 00:43:48,960
Speaker 5: and your third episode in this series, Vanessa and Jason

833
00:43:49,080 --> 00:43:52,800
Speaker 5: is on tech ball spelled te q b a l L,

834
00:43:52,920 --> 00:43:54,160
Speaker 5: which I'd never heard of.

835
00:43:54,719 --> 00:43:56,360
Speaker 12: It's not a sport that a lot of people have

836
00:43:56,440 --> 00:43:59,080
Speaker 12: heard of, which I think is what we really wanted

837
00:43:59,080 --> 00:44:01,120
Speaker 12: for the series. We want this series to be a

838
00:44:01,160 --> 00:44:03,600
Speaker 12: mix between sports you have definitely heard of, pick a ball,

839
00:44:03,680 --> 00:44:06,480
Speaker 12: Formula one, and then things you've definitely never heard of,

840
00:44:06,960 --> 00:44:11,759
Speaker 12: tech ball or even chase tag, These things that look

841
00:44:11,800 --> 00:44:14,640
Speaker 12: a little bit strange, but when you dive into one,

842
00:44:14,719 --> 00:44:18,520
Speaker 12: the business is there, and two the athletes themselves. You know,

843
00:44:18,680 --> 00:44:23,399
Speaker 12: tech ball is a mix between soccer and ping pong

844
00:44:24,200 --> 00:44:24,840
Speaker 12: table tennis.

845
00:44:24,880 --> 00:44:26,400
Speaker 10: And by the way, like when you hear that, you're like,

846
00:44:26,600 --> 00:44:28,400
Speaker 10: I'm sorry, what, yeah.

847
00:44:27,960 --> 00:44:30,680
Speaker 12: And when you watch it, you're also like, what you.

848
00:44:30,640 --> 00:44:33,120
Speaker 5: Know, there's a big difference in the ball size between

849
00:44:33,200 --> 00:44:34,280
Speaker 5: soccer and ping pong.

850
00:44:34,560 --> 00:44:37,239
Speaker 12: Yes, is there's quite a big difference, and the ball

851
00:44:37,320 --> 00:44:39,359
Speaker 12: size is about it's about the same as the soccer ball.

852
00:44:39,360 --> 00:44:41,680
Speaker 12: It's a little bit softer because you basically are juggling.

853
00:44:41,760 --> 00:44:45,319
Speaker 12: If anybody knows soccer. The rules of tech ball is

854
00:44:45,400 --> 00:44:47,400
Speaker 12: you have to hit it three times, you have to

855
00:44:47,400 --> 00:44:49,600
Speaker 12: pass between you and your partner one time, and you

856
00:44:49,840 --> 00:44:52,680
Speaker 12: only can use your You use your body parts, your head,

857
00:44:52,760 --> 00:44:56,040
Speaker 12: your your knee, your foot, but you can't use the

858
00:44:56,040 --> 00:44:59,160
Speaker 12: same body part twice in a row, which a lot

859
00:44:59,160 --> 00:45:02,200
Speaker 12: of people would. You know, that's a rule that is

860
00:45:02,480 --> 00:45:04,960
Speaker 12: kind of easy to be able to see, but when

861
00:45:04,960 --> 00:45:07,479
Speaker 12: you're watching, I mean Jason went to Santa Monica Pierre

862
00:45:07,520 --> 00:45:10,880
Speaker 12: and we watched a tournament, you kind of get engulfed

863
00:45:10,880 --> 00:45:14,120
Speaker 12: in it, but you're also still a little confused at

864
00:45:14,160 --> 00:45:14,719
Speaker 12: the same time.

865
00:45:14,840 --> 00:45:16,839
Speaker 10: I mean, I had never really heard of it, and

866
00:45:16,960 --> 00:45:19,640
Speaker 10: you know, Vanessa was the one who sort of introduced

867
00:45:19,760 --> 00:45:24,839
Speaker 10: us to this sport. And I mean the athleticism is insane.

868
00:45:24,920 --> 00:45:26,759
Speaker 11: I mean, it's super crazy. It really is one of

869
00:45:26,800 --> 00:45:27,080
Speaker 11: these things.

870
00:45:27,120 --> 00:45:29,520
Speaker 10: And of course, like with everything that we've done with this,

871
00:45:29,840 --> 00:45:32,720
Speaker 10: we tried to play and I'm so glad that only

872
00:45:32,760 --> 00:45:35,120
Speaker 10: a limited amount of the footage is available to the public.

873
00:45:36,360 --> 00:45:40,080
Speaker 10: I mean, Vanessa, former Division one soccer player is not

874
00:45:40,160 --> 00:45:44,520
Speaker 10: surprisingly really good at tech ball. I none of those things,

875
00:45:45,080 --> 00:45:48,799
Speaker 10: not as good and it's really hard, and so that

876
00:45:48,840 --> 00:45:51,560
Speaker 10: does give it, I think, a different feel when you're

877
00:45:51,560 --> 00:45:54,440
Speaker 10: watching it because you do admire the.

878
00:45:54,120 --> 00:45:57,760
Speaker 5: Artistry and the athleticism. So yeah, that's one thing I noticed.

879
00:45:57,800 --> 00:46:00,319
Speaker 5: It feels like this is a sport that gives former

880
00:46:00,360 --> 00:46:02,719
Speaker 5: athletes and a team sport like soccer a chance to

881
00:46:02,760 --> 00:46:05,680
Speaker 5: really shine on their own because it's you know, one

882
00:46:05,719 --> 00:46:08,040
Speaker 5: on one or two on two. Is that right exactly?

883
00:46:08,080 --> 00:46:11,640
Speaker 12: And I think that it shows it's able to showcase,

884
00:46:11,680 --> 00:46:13,840
Speaker 12: you know, soccer players that maybe weren't going to make

885
00:46:13,880 --> 00:46:16,759
Speaker 12: it to the NWSL or things like that, and give

886
00:46:16,760 --> 00:46:19,879
Speaker 12: them another outlet to try a professional sport is how

887
00:46:19,920 --> 00:46:23,360
Speaker 12: I personally see it. And you know, the players that

888
00:46:23,400 --> 00:46:26,560
Speaker 12: we talk to were all X soccer players, but they

889
00:46:26,600 --> 00:46:30,239
Speaker 12: also have these movements that are not soccer moves. They're

890
00:46:30,280 --> 00:46:33,480
Speaker 12: specifically tech ball moves, high kicks that are above your

891
00:46:33,480 --> 00:46:36,360
Speaker 12: head that almost look like a karate move that I

892
00:46:36,520 --> 00:46:38,919
Speaker 12: personally wouldn't never be able to do, and they they

893
00:46:39,000 --> 00:46:40,880
Speaker 12: set themselves. It took them a while to try and

894
00:46:40,880 --> 00:46:43,319
Speaker 12: figure out those moves. But that's why it is its

895
00:46:43,360 --> 00:46:47,160
Speaker 12: own sport for sure. But it does give soccer players

896
00:46:47,160 --> 00:46:51,520
Speaker 12: who have this certain ability to showcase themselves a little

897
00:46:51,560 --> 00:46:56,040
Speaker 12: bit more and if anything, also it soccer players can

898
00:46:56,160 --> 00:46:58,680
Speaker 12: use this as a way to train. I know that

899
00:46:58,880 --> 00:47:02,320
Speaker 12: if my team had a tech ball table in school,

900
00:47:02,360 --> 00:47:04,200
Speaker 12: we would have used it all the time.

901
00:47:04,800 --> 00:47:06,640
Speaker 5: So let me follow up on that, because a tech

902
00:47:06,680 --> 00:47:08,960
Speaker 5: ball table is not a ping pong table, right, No,

903
00:47:09,600 --> 00:47:11,480
Speaker 5: it's it's specific to the sport.

904
00:47:11,560 --> 00:47:11,680
Speaker 1: Right.

905
00:47:11,719 --> 00:47:14,920
Speaker 12: It's curved, Yes, it's curved. The world is curved. Is

906
00:47:15,200 --> 00:47:16,839
Speaker 12: that what it is? The world is round or something

907
00:47:16,920 --> 00:47:21,160
Speaker 12: is there? The slogan is their slogan, and it's very

908
00:47:21,160 --> 00:47:25,680
Speaker 12: different than a ping pong table, and it's it's actually

909
00:47:25,719 --> 00:47:28,320
Speaker 12: really low to the ground, lower than you would expect.

910
00:47:29,440 --> 00:47:31,920
Speaker 12: So it's like actually a little hard to when you're

911
00:47:31,920 --> 00:47:34,040
Speaker 12: first trying to get it, get it to stay on

912
00:47:34,080 --> 00:47:36,680
Speaker 12: the table, when you're juggling and you're passing to someone,

913
00:47:37,360 --> 00:47:39,839
Speaker 12: it's it's really small, so like to try and get

914
00:47:39,880 --> 00:47:41,200
Speaker 12: it to land on the other side of the table

915
00:47:41,280 --> 00:47:41,560
Speaker 12: is hard.

916
00:47:41,760 --> 00:47:42,800
Speaker 5: It's a hard sport.

917
00:47:43,480 --> 00:47:46,440
Speaker 12: It's it's but what they've done with the tech the

918
00:47:46,440 --> 00:47:51,240
Speaker 12: tech ball tables. Is they've sent them to four hundred

919
00:47:51,280 --> 00:47:55,600
Speaker 12: colleges and universities in the US and to try and

920
00:47:55,680 --> 00:47:59,160
Speaker 12: get these teams ingrained in playing it so that it

921
00:47:59,320 --> 00:48:03,520
Speaker 12: is something that more players and more people are aware of.

922
00:48:03,560 --> 00:48:05,200
Speaker 5: Building grassroots support essentially.

923
00:48:05,520 --> 00:48:08,320
Speaker 10: Yeah, And and part of that is, you know, building

924
00:48:08,360 --> 00:48:10,440
Speaker 10: the audience. And it was interesting to be there, you know,

925
00:48:10,560 --> 00:48:13,840
Speaker 10: for this tournament and you know, as as Vanessa said, like,

926
00:48:13,880 --> 00:48:16,000
Speaker 10: you know, we're hanging out in Santa monicap here again

927
00:48:16,080 --> 00:48:19,120
Speaker 10: like on a Sunday, you know, this a beautiful day

928
00:48:19,160 --> 00:48:21,040
Speaker 10: on the beach and people are kind of wandering by

929
00:48:21,200 --> 00:48:22,719
Speaker 10: and kind of looking at it and.

930
00:48:22,640 --> 00:48:23,640
Speaker 11: Being like, well, what is this?

931
00:48:24,040 --> 00:48:24,120
Speaker 7: Uh?

932
00:48:24,760 --> 00:48:26,839
Speaker 10: But you know then there were stands of people and

933
00:48:26,920 --> 00:48:30,000
Speaker 10: it's on television. You know, it's like a full production,

934
00:48:30,280 --> 00:48:33,000
Speaker 10: and so you have that feel of, yeah, this.

935
00:48:32,960 --> 00:48:35,280
Speaker 11: Is a professional sport. They're winners and losers.

936
00:48:35,320 --> 00:48:38,840
Speaker 10: You know, we saw people compete, and I don't know

937
00:48:38,880 --> 00:48:42,080
Speaker 10: that's one aspect I feel like we've we've really discovered

938
00:48:42,120 --> 00:48:45,759
Speaker 10: and delved into throughout the entire series. Is you know,

939
00:48:46,120 --> 00:48:49,160
Speaker 10: part of what makes all this possible is there is

940
00:48:49,200 --> 00:48:52,360
Speaker 10: a place for it on TV, you know, especially you

941
00:48:52,360 --> 00:48:54,960
Speaker 10: know ESPN has embraced this whole idea of like the

942
00:48:55,000 --> 00:48:56,680
Speaker 10: O Show, you know, which was the joke in the

943
00:48:56,719 --> 00:48:59,600
Speaker 10: movie Dodgeball, and they're putting these sports.

944
00:48:59,200 --> 00:49:01,840
Speaker 11: On and we're featuring a lot of them throughout this series.

945
00:49:03,040 --> 00:49:03,840
Speaker 7: People want to watch it.

946
00:49:03,880 --> 00:49:08,360
Speaker 10: People love live competition. They love to see people excel

947
00:49:08,360 --> 00:49:11,880
Speaker 10: at something. Again, as we talked about something that looks

948
00:49:12,000 --> 00:49:14,839
Speaker 10: and is really difficult, and so I think that was

949
00:49:15,239 --> 00:49:17,440
Speaker 10: that was cool to It was cool to watch.

950
00:49:17,640 --> 00:49:20,000
Speaker 5: It was also cool to hear about the backstory of

951
00:49:20,120 --> 00:49:22,920
Speaker 5: tech Ball Tube, right, because one of the co founders

952
00:49:23,000 --> 00:49:26,360
Speaker 5: is a billionaire who made a lot of money in pornography,

953
00:49:26,560 --> 00:49:29,839
Speaker 5: and there's connections to the Hungarian government as well. I mean,

954
00:49:29,880 --> 00:49:32,960
Speaker 5: they are a big proponent of tech ball, which explain

955
00:49:33,040 --> 00:49:33,759
Speaker 5: what happened there.

956
00:49:34,400 --> 00:49:37,799
Speaker 10: Yeah, I mean they really the Hungarian government very much

957
00:49:37,840 --> 00:49:41,000
Speaker 10: embraced this. It was invented by a Hungarian guy who

958
00:49:41,040 --> 00:49:44,160
Speaker 10: we interviewed for the for the piece, and you know,

959
00:49:44,280 --> 00:49:49,000
Speaker 10: he talked about literally building the table and you know,

960
00:49:49,080 --> 00:49:52,120
Speaker 10: like using all of these methods to like make it

961
00:49:52,200 --> 00:49:55,480
Speaker 10: curved because originally they were playing on it flat and

962
00:49:55,480 --> 00:49:57,560
Speaker 10: that didn't really work, and so they curved it. So

963
00:49:57,640 --> 00:50:00,880
Speaker 10: they patented that and you know, they got the Hungarian

964
00:50:00,920 --> 00:50:03,680
Speaker 10: government behind it. Hungarian government, I think was like sending

965
00:50:03,680 --> 00:50:06,879
Speaker 10: it to troops in Afghanistan and all sorts of things.

966
00:50:06,920 --> 00:50:09,160
Speaker 10: I mean, one of the things that has to happen

967
00:50:09,200 --> 00:50:11,000
Speaker 10: with these sports is you do need, you know, whether

968
00:50:11,040 --> 00:50:15,000
Speaker 10: it's a government or wealthy individuals or institutional funds or whatever,

969
00:50:15,239 --> 00:50:17,279
Speaker 10: somebody get behind it to just sort of get it

970
00:50:17,320 --> 00:50:20,319
Speaker 10: out into the world and then you know, it gets

971
00:50:20,360 --> 00:50:22,120
Speaker 10: on YouTube and then it gets a TV deal.

972
00:50:22,160 --> 00:50:24,200
Speaker 11: Let it go, yeah, exactly. I mean.

973
00:50:24,280 --> 00:50:27,919
Speaker 10: And the other thing that is a huge goal for

974
00:50:28,000 --> 00:50:30,680
Speaker 10: so many of these sports is of course the Olympics.

975
00:50:31,040 --> 00:50:33,520
Speaker 12: And I think that this sport when I look at

976
00:50:33,680 --> 00:50:36,040
Speaker 12: a lot of the sports, this is one that has

977
00:50:36,160 --> 00:50:38,120
Speaker 12: one of the biggest potentials to become an Olympic sport.

978
00:50:38,160 --> 00:50:41,439
Speaker 12: They're already on it, you know, they're already trying and

979
00:50:41,920 --> 00:50:45,560
Speaker 12: their goal is twenty twenty eight La Olympics, which is

980
00:50:45,560 --> 00:50:47,920
Speaker 12: why they're hosting a lot of tournaments in Santa Michael

981
00:50:47,960 --> 00:50:51,520
Speaker 12: Pierre and things like that. But it has the global

982
00:50:51,520 --> 00:50:55,160
Speaker 12: audience that is soccer. They have global players. You know

983
00:50:55,200 --> 00:50:57,600
Speaker 12: that we watched the US play against Brazil when we

984
00:50:57,640 --> 00:51:01,839
Speaker 12: were there, and they also it's one of those things

985
00:51:01,880 --> 00:51:03,839
Speaker 12: where you watch a lot of Olympic sports. The big

986
00:51:03,880 --> 00:51:06,879
Speaker 12: Olympic sports aren't ones that you watch every day. It's

987
00:51:06,920 --> 00:51:09,439
Speaker 12: not football and basketball and things like that. It's things

988
00:51:09,480 --> 00:51:12,440
Speaker 12: that you've never really seen before that you're really engrossed

989
00:51:12,520 --> 00:51:15,200
Speaker 12: in when they come around every four years. That's exactly

990
00:51:15,280 --> 00:51:17,399
Speaker 12: what Tech Bowl looks like. It is something that you're

991
00:51:17,680 --> 00:51:20,040
Speaker 12: you've never really seen before that when it would come

992
00:51:20,040 --> 00:51:22,360
Speaker 12: around on this big world stage, people would watch it

993
00:51:22,400 --> 00:51:24,640
Speaker 12: and be like, ohh, that's really interesting, you know. And

994
00:51:24,680 --> 00:51:26,680
Speaker 12: I think that it looks exactly like.

995
00:51:26,640 --> 00:51:28,160
Speaker 5: What if they're going to play it on the Olympics

996
00:51:28,239 --> 00:51:29,560
Speaker 5: or it's going to be part of the Olympics, they

997
00:51:29,560 --> 00:51:32,560
Speaker 5: need broadcasters who can do the play by play totally.

998
00:51:32,680 --> 00:51:33,640
Speaker 11: Yeah, and they do.

999
00:51:33,760 --> 00:51:35,279
Speaker 10: I mean they do have some of those people who

1000
00:51:35,320 --> 00:51:38,920
Speaker 10: are you know, good about you know, explaining the rules

1001
00:51:38,760 --> 00:51:42,000
Speaker 10: as Vanessa did very well and also sort of the

1002
00:51:42,320 --> 00:51:46,760
Speaker 10: different strategies and all of that. Yeah, it'll be interesting

1003
00:51:46,840 --> 00:51:48,560
Speaker 10: to see if it does catch on. I mean, they

1004
00:51:48,560 --> 00:51:51,879
Speaker 10: have the International Federation right, which is a big deal.

1005
00:51:51,920 --> 00:51:55,040
Speaker 10: I mean that the whole methodology, the or the all

1006
00:51:55,080 --> 00:51:56,480
Speaker 10: the steps you have to go through to become an

1007
00:51:56,520 --> 00:51:58,880
Speaker 10: Olympic sport. But you're exactly right, like you start to

1008
00:51:58,960 --> 00:52:01,880
Speaker 10: think of Okay, you know it needs to be an

1009
00:52:01,960 --> 00:52:04,360
Speaker 10: x number of countries in order to do it. It doesn't

1010
00:52:04,480 --> 00:52:06,279
Speaker 10: take a huge amount of space. I mean, it takes

1011
00:52:06,360 --> 00:52:07,919
Speaker 10: up a fair amount of space just because the ball

1012
00:52:07,920 --> 00:52:12,200
Speaker 10: can go like all different places. But you know, we

1013
00:52:12,239 --> 00:52:14,360
Speaker 10: were set up on the Santa Monica Pier. There were

1014
00:52:14,360 --> 00:52:17,240
Speaker 10: a bunch of tables and people were coming in to play.

1015
00:52:17,280 --> 00:52:19,880
Speaker 10: So yeah, I totally agree with you with VP, Like

1016
00:52:20,760 --> 00:52:24,040
Speaker 10: you can see it in your mind, and you know,

1017
00:52:24,080 --> 00:52:28,840
Speaker 10: it's probably not gonna have the same draw as like

1018
00:52:29,000 --> 00:52:30,280
Speaker 10: track and field or.

1019
00:52:30,239 --> 00:52:32,000
Speaker 11: Basketball, but it could.

1020
00:52:32,040 --> 00:52:33,600
Speaker 10: I mean, who's to say it couldn't be like the

1021
00:52:33,640 --> 00:52:35,680
Speaker 10: Summer Olympics version of curling, whereas like.

1022
00:52:35,640 --> 00:52:37,520
Speaker 11: You got to watch tech ball, Like can you believe

1023
00:52:37,520 --> 00:52:39,279
Speaker 11: this sport? Like you could totally see that.

1024
00:52:39,280 --> 00:52:41,360
Speaker 5: I think you got me when you said the athleticism

1025
00:52:41,680 --> 00:52:44,480
Speaker 5: and the artistry involved, because as a spectator sport, it's

1026
00:52:44,480 --> 00:52:46,919
Speaker 5: pretty incredible to watch. The footage in your video makes

1027
00:52:46,960 --> 00:52:50,120
Speaker 5: that really clear. But it's also a very very niche sport,

1028
00:52:50,520 --> 00:52:53,480
Speaker 5: very niche, which I guess I wonder you know, is

1029
00:52:53,719 --> 00:52:55,920
Speaker 5: China gonna be able to feel the team. I mean, yes,

1030
00:52:55,960 --> 00:52:57,880
Speaker 5: they can because they feel the team for everything. But like,

1031
00:52:58,000 --> 00:53:01,120
Speaker 5: is this something that's taken on beyond the Hungarian team

1032
00:53:01,160 --> 00:53:03,000
Speaker 5: and the Brazilian team and the American team.

1033
00:53:03,360 --> 00:53:05,919
Speaker 10: I mean, there are a bunch of countries and who

1034
00:53:05,920 --> 00:53:08,680
Speaker 10: are doing it in part because I think, I mean,

1035
00:53:08,800 --> 00:53:11,000
Speaker 10: Vanessa can speak this better than I can. I mean,

1036
00:53:11,160 --> 00:53:13,400
Speaker 10: the most popular sport in the world is soccer.

1037
00:53:13,120 --> 00:53:14,680
Speaker 5: Football, so it's an offshoot of that, and.

1038
00:53:14,640 --> 00:53:15,920
Speaker 10: So it's a bit of an I mean, and so

1039
00:53:15,960 --> 00:53:17,400
Speaker 10: I think that's where they drop from, right.

1040
00:53:17,440 --> 00:53:21,040
Speaker 12: There's definitely drawing from that audience and they want to

1041
00:53:21,080 --> 00:53:23,320
Speaker 12: make sure that people know this is his own sport.

1042
00:53:23,640 --> 00:53:25,960
Speaker 12: But at the same time, why not play off the

1043
00:53:26,000 --> 00:53:29,520
Speaker 12: audience that there is for soccer. Billions of people watch

1044
00:53:29,560 --> 00:53:32,720
Speaker 12: it around the world, so they they are definitely playing

1045
00:53:32,760 --> 00:53:35,879
Speaker 12: into that, and they send tables to that, not only

1046
00:53:35,880 --> 00:53:37,640
Speaker 12: to the universities, like I said, they send tables to

1047
00:53:37,840 --> 00:53:41,080
Speaker 12: every single professional like soccer team in the world. In

1048
00:53:41,440 --> 00:53:43,759
Speaker 12: all of the Premier League teams have a table, all

1049
00:53:43,800 --> 00:53:46,560
Speaker 12: of MLS teams have a table, NWSL teams have a table.

1050
00:53:46,840 --> 00:53:52,680
Speaker 12: When we were filming somewhere for the NWSL episode that

1051
00:53:52,840 --> 00:53:55,279
Speaker 12: is coming up later, they had a techball table. Yeah, there,

1052
00:53:55,719 --> 00:53:58,360
Speaker 12: it's there. They have them, they use them sometimes. Some

1053
00:53:58,400 --> 00:54:00,920
Speaker 12: people are more into it others. See has put it

1054
00:54:00,960 --> 00:54:03,480
Speaker 12: on his social media that he plays with his sons.

1055
00:54:03,960 --> 00:54:04,920
Speaker 5: It's very social.

1056
00:54:05,000 --> 00:54:09,279
Speaker 12: But at the same time, soccer players often juggle. That

1057
00:54:09,400 --> 00:54:11,920
Speaker 12: is one of the skills they used when one of

1058
00:54:11,960 --> 00:54:14,359
Speaker 12: the only things you can do by yourself. So it's

1059
00:54:15,160 --> 00:54:19,719
Speaker 12: kind of competitive, making that competitive, right, right, right, Juggling.

1060
00:54:19,440 --> 00:54:22,960
Speaker 5: Competitive something that people already incorporate into their daily training exactly.

1061
00:54:23,040 --> 00:54:25,240
Speaker 10: Yeah, And I think that whole it's a really important

1062
00:54:25,280 --> 00:54:27,839
Speaker 10: point about sort of the broad endorsement. I mean, we

1063
00:54:27,880 --> 00:54:30,040
Speaker 10: talked to Carli Lloyd about it. I mean, you actually

1064
00:54:30,120 --> 00:54:32,480
Speaker 10: played a little tech ball with Carli Lloyd out at

1065
00:54:32,520 --> 00:54:34,759
Speaker 10: Rutgers when we were with her.

1066
00:54:34,920 --> 00:54:36,120
Speaker 5: She was quite impressed.

1067
00:54:36,200 --> 00:54:36,440
Speaker 11: I think.

1068
00:54:36,480 --> 00:54:39,840
Speaker 12: I mean, you know, I think I would like to say.

1069
00:54:41,719 --> 00:54:41,839
Speaker 7: That.

1070
00:54:42,000 --> 00:54:45,000
Speaker 12: Listen, I will say that Carli Lloyd and I made

1071
00:54:45,040 --> 00:54:46,680
Speaker 12: better teammates and tech ball.

1072
00:54:46,560 --> 00:54:49,680
Speaker 5: Than I made with Drew Brees and I didn't let

1073
00:54:49,719 --> 00:54:51,280
Speaker 5: her downs.

1074
00:54:52,680 --> 00:54:52,919
Speaker 7: Yeah.

1075
00:54:52,960 --> 00:54:55,919
Speaker 10: Wow, that's like that's the best flex I've heard. That's

1076
00:54:56,000 --> 00:54:57,680
Speaker 10: that's pretty it's pretty amazing.

1077
00:54:58,320 --> 00:54:58,880
Speaker 11: No, it was.

1078
00:54:59,040 --> 00:55:02,319
Speaker 10: It is really cool to watch, especially, I mean not

1079
00:55:02,400 --> 00:55:04,960
Speaker 10: to gas my co host too much and further inflate

1080
00:55:05,000 --> 00:55:07,759
Speaker 10: her ego. But I mean it is cool to watch

1081
00:55:07,800 --> 00:55:10,040
Speaker 10: someone who has the skills do it, and I mean

1082
00:55:10,040 --> 00:55:10,759
Speaker 10: he picked it up.

1083
00:55:10,960 --> 00:55:12,600
Speaker 11: I mean having the skills like you picked it up

1084
00:55:12,600 --> 00:55:13,080
Speaker 11: pretty fast.

1085
00:55:13,120 --> 00:55:15,440
Speaker 12: It is interesting for me because I was a goalkeeper,

1086
00:55:15,480 --> 00:55:18,040
Speaker 12: so I don't necessarily have those skills. You know, I'm

1087
00:55:18,040 --> 00:55:21,279
Speaker 12: not necessarily the one who's juggling in one of us.

1088
00:55:21,480 --> 00:55:25,680
Speaker 12: To give you know, a little anecdote my college, you know,

1089
00:55:25,800 --> 00:55:27,520
Speaker 12: we used to have to do tests and it was

1090
00:55:27,600 --> 00:55:28,759
Speaker 12: the field players had to do.

1091
00:55:28,719 --> 00:55:30,160
Speaker 10: A thousand juggler.

1092
00:55:30,719 --> 00:55:30,920
Speaker 7: You know.

1093
00:55:31,400 --> 00:55:35,640
Speaker 12: I only had to do fifty as a goalkeepers their

1094
00:55:35,680 --> 00:55:41,359
Speaker 12: one thousand, one thousand. Yea, so very different, and so

1095
00:55:41,400 --> 00:55:43,680
Speaker 12: it's not a skill that I necessarily have. But again,

1096
00:55:44,239 --> 00:55:46,520
Speaker 12: just being a soccer player and having a little bit

1097
00:55:46,560 --> 00:55:48,279
Speaker 12: of those skills it was very easy to pick up.

1098
00:55:48,360 --> 00:55:52,640
Speaker 12: So field players are much better, I mean, much more natural.

1099
00:55:52,680 --> 00:55:54,319
Speaker 12: I would say it would be really easy for them.

1100
00:55:54,360 --> 00:55:57,640
Speaker 12: I've sent it to all of my my teammates, showed

1101
00:55:57,640 --> 00:55:59,680
Speaker 12: them and all of them were like, why did we

1102
00:55:59,760 --> 00:56:00,640
Speaker 12: not have in college?

1103
00:56:00,680 --> 00:56:01,120
Speaker 1: Right? Right?

1104
00:56:01,200 --> 00:56:01,359
Speaker 7: Right?

1105
00:56:01,400 --> 00:56:03,280
Speaker 5: This would have been a great training tool and something

1106
00:56:03,360 --> 00:56:07,560
Speaker 5: to do on the side to mix up your regiment, right, absolutely,

1107
00:56:08,040 --> 00:56:12,120
Speaker 5: Vanessa Perdomo and Jason Kelly, great job. I'm looking forward

1108
00:56:12,120 --> 00:56:14,360
Speaker 5: to the release of more episodes of Next and Sports

1109
00:56:14,360 --> 00:56:16,239
Speaker 5: and tech Ball was a new one. I mean I

1110
00:56:16,360 --> 00:56:18,360
Speaker 5: never heard of it. It's difficult to play, but it

1111
00:56:18,440 --> 00:56:20,799
Speaker 5: sounds really exciting and it sounds like something could take off.

1112
00:56:20,960 --> 00:56:24,200
Speaker 5: Jason Kelly and Vanessa Perdomo, thank you so much, and

1113
00:56:24,320 --> 00:56:27,840
Speaker 5: their Next in Sports series premieres Wednesdays on Bloomberg Television

1114
00:56:27,880 --> 00:56:30,880
Speaker 5: at ten pm Eastern, and it's available through YouTube and

1115
00:56:30,920 --> 00:56:33,360
Speaker 5: Bloomberg dot Com the following day, where you can also

1116
00:56:33,760 --> 00:56:37,080
Speaker 5: catch up on previous installments. It's on demand anytime you want.

1117
00:56:37,320 --> 00:56:39,640
Speaker 1: By the way, salute to you. You guys knocked it

1118
00:56:39,680 --> 00:56:41,960
Speaker 1: out of the park with all of those interviews. Man,

1119
00:56:42,040 --> 00:56:44,880
Speaker 1: I'm like, you know, ear to the radio.

1120
00:56:45,040 --> 00:56:47,000
Speaker 5: I'm jealous because they were doing that as work.

1121
00:56:47,480 --> 00:56:50,200
Speaker 1: Yeah. Yeah, we get paid for the Okay, I won't

1122
00:56:50,239 --> 00:56:54,640
Speaker 1: say that. This has been the Bloomberg Business of Sports show,

1123
00:56:54,640 --> 00:56:57,799
Speaker 1: and we'd like to thank our guests, Val Calvo Martinez,

1124
00:56:58,040 --> 00:57:03,160
Speaker 1: Bloomberg's Jennifer Ree mc claren, Racing CEO Zach Brown, and

1125
00:57:03,280 --> 00:57:07,600
Speaker 1: Next in Sports hosts Jason Kelly and Vanessa Perdomo for

1126
00:57:07,760 --> 00:57:10,760
Speaker 1: joining us on the show this week, and of course

1127
00:57:11,400 --> 00:57:14,320
Speaker 1: thank you for listening to the show. I'm Michael Barr

1128
00:57:14,360 --> 00:57:17,400
Speaker 1: on Twitter. You can find me there at Big Bar Sports.

1129
00:57:17,080 --> 00:57:19,360
Speaker 5: And I'm on Twitter at Scarlet.

1130
00:57:18,840 --> 00:57:21,240
Speaker 2: Foo and I'm on Twitter at the SAS Hour.

1131
00:57:21,480 --> 00:57:23,840
Speaker 1: Tune in again next week for the latest on the

1132
00:57:23,880 --> 00:57:26,840
Speaker 1: stories moving big old money in the world of sports.

1133
00:57:27,080 --> 00:57:30,560
Speaker 1: This has been the Bloomberg Business of Sports show from

1134
00:57:30,640 --> 00:57:33,400
Speaker 1: Bloomberg Radio around the world.