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Speaker 1: This is Bloomberg Business of Sports. The world changing and

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Speaker 1: what are the things we can do to transform a

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Speaker 1: business and engage our fans globally in different ways. People

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Speaker 1: are using their name and likeness to create more opportunities,

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Speaker 1: more steaks and companies. In order to turn the organization around,

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Speaker 1: we had to turn it around not only just on

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Speaker 1: baseball operations side, but other business operations side well, and

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Speaker 1: any other sport is very difficult, but I like to

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Speaker 1: plug my horizons and be able to expand. Sports need

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Speaker 1: to be consumed a lot and not to a big

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Speaker 1: competitive advantage for intial property holders of sports content in

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Speaker 1: the media landscape. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Michael barn and I'm Michael Lynch, and we are

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Speaker 1: going to talk on this great jam session the Bloomberg

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Speaker 1: Business of Sports. Lynchie and I oh my goodness, man,

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Speaker 1: I missed you. Lynchie. You can never have enough Michaels around,

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Speaker 1: you know, and my when my, when Michael was missing,

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Speaker 1: it just wasn't enough anything. Uh. First of all, before

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Speaker 1: we get into our talk of Week two of the NFL,

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Speaker 1: congrats on your Red Sox five in a row. Look

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Speaker 1: at you guys. Yeah, they're uh. Everyone thought when COVID

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Speaker 1: hit and players were dropping left and right that that

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Speaker 1: would be the end of them. But they're standing ten

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Speaker 1: ft tall and you know, nothing's uh hey is not

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Speaker 1: in the barn yet, as they say, but they're looking

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Speaker 1: pretty good right now. Yeah, but you got their horses

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Speaker 1: in there though. Man's pretty uh. Two things. Let's let's

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Speaker 1: start with the NFL Week two and your Patriots just

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Speaker 1: this was a matchup of rookie quarterbacks, Oh my goodness,

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Speaker 1: and the Patriots just just trounced the Jets. You got

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Speaker 1: you gotta give it to uh, your rookie quarterback, uh

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Speaker 1: Mac Jones compared to Zack Wilson for the Jets. And

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Speaker 1: I'll get to giving some Zach Wilson sympathy in a second,

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Speaker 1: but your com ments. You know, if if he didn't

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Speaker 1: take his helmet off and didn't change his number, I

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Speaker 1: would have thought Sam Donald was still there seeing ghosts.

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Speaker 1: This was just absolutely awful. Four interceptions, the first two

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Speaker 1: he threw were picked off, and he just looks totally

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Speaker 1: be fuddled, totally confused on the sidelines. And the names

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Speaker 1: and faces have changed over the years, but the Jets

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Speaker 1: are just still really a poor football team. They won

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Speaker 1: two games a year ago, and I'd be surprised if

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Speaker 1: they win more than two games this year now, spoken

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Speaker 1: as a true Patriots fan, as I see by the

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Speaker 1: way Mac Jones, he just he looked. He didn't look

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Speaker 1: like a rookie, let's put it that way. Yeah, he's very,

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Speaker 1: very efficient. He's exactly what the Patriots wanted. The Patriots

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Speaker 1: offensive coordinator Josh McDaniels has been designing plays for the

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Speaker 1: better part of twenty years for a guy named Tom Brady.

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Speaker 1: And you know, Mac Jones is not on his way

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Speaker 1: to Canton, Ohio yet, but he's very similar in the

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Speaker 1: offenses that that that McDaniels built for Brady is very

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Speaker 1: well suited for mac Jones. There's a lot of low

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Speaker 1: risk passing, they don't go over the top very much.

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Speaker 1: Play action is a big part of it. They've got

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Speaker 1: a good running game, and he's he's great executed with

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Speaker 1: with his he can get a hand theball off and

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Speaker 1: you think he's pulling it up to to throw a pass,

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Speaker 1: So a lot of his his mechanics really freeze linebackers

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Speaker 1: and and defensive backs just for that one split second

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Speaker 1: to give the running back that one second just to

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Speaker 1: get through that hole and make that one move to

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Speaker 1: get the daylight. Now, see a couple of let's just

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Speaker 1: be honest, a couple of old guys like us. We

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Speaker 1: remember when there was another rookie quarterback who looked awful

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Speaker 1: in his first season and then he wound up getting

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Speaker 1: four Super Bowl rings. Terry Bradshaw. His first season, I

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Speaker 1: think was my god that what was the NFL films?

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Speaker 1: He looked more like he was in an episode of

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Speaker 1: Heat Hall more more than anything else. But so to

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Speaker 1: Zack Wilson, Lynchy, listen, let's let's get the cob webs

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Speaker 1: out of there and let's get some football going. Yeah,

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Speaker 1: I don't know what the answer is down there. It's

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Speaker 1: it's not gonna be a one year solution for him.

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Speaker 1: Look at Sam Donald came in from Southern cal with

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Speaker 1: a lot of hype and a lot of fanfare, and

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Speaker 1: you know, they get rid of him after two years.

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Speaker 1: This kid's got a good talent, he's got a good arm.

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Speaker 1: But they need to they need to protect him a

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Speaker 1: little bit. And uh, you know, he's just a lot

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Speaker 1: of those passes with just bad decisions, bad bad decisions.

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Speaker 1: You know who made good decisions. I know you miss

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Speaker 1: him to number twelve. Oh my goodness, he looked great.

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Speaker 1: I mean he was just throwing touchdown after touchdown. Uh yeah,

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Speaker 1: he's forty four, folks, forty four. He is something and

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Speaker 1: he never surprises anybody up here in New England is

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Speaker 1: not surprised by Tom Brady at all. And five touchdown

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Speaker 1: passes yesterday. Threw a couple to Gronk. He threw a

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Speaker 1: couple too. Uh, let's see, was it Mike Evans number

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Speaker 1: thirteen and number fourteen? Uh? Goodwin that one more to

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Speaker 1: him and the defense helped out two with a couple

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Speaker 1: of picks off Mattie Ice who played here in Boston College.

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Speaker 1: And uh so I had Tampa Bay in my weekly pick.

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Speaker 1: And uh, if you win the game, you get the

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Speaker 1: point number of points that the differential was. So I

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Speaker 1: picked up twenty three points yesterday with Tom Brady and

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Speaker 1: the Buccaneers. You slide. We had that, and we have

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Speaker 1: a league like that. We had to put confidence points

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Speaker 1: in the wind, and boy, I had it up high.

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Speaker 1: I think it was like about one through sixteen. I

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Speaker 1: had it like fifteen, if not higher, but I think

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Speaker 1: it was around there, but uh, we should talk about now.

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Speaker 1: I know we have a lot of fun on the

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Speaker 1: business of sports, talking sports, and then there's the business

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Speaker 1: side of it, which is serious. The Saints they're returning

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Speaker 1: back to New Orleans after Hurricane and I had to

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Speaker 1: roar it through there. And it's great for the big

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Speaker 1: easy too, to get the team back and all bringing

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Speaker 1: all that ancillary business back. It is and we all

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Speaker 1: remember Hurricane Katrina of what a disaster that was, and

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Speaker 1: and that there are parts of Louisiana that still haven't

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Speaker 1: recovered from that. Something about football just sort of for

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Speaker 1: three and a half four hours just sort of galvanizes

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Speaker 1: a community. And after they play, ironically, they're playing here

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Speaker 1: this weekend. They're playing Sunday against the Patriots, and after

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Speaker 1: they leave Foxboro, they're gonna fly back to New Orleans.

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Speaker 1: They've been in Fort Worth, Texas since August, and that's

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Speaker 1: a long time. That's a month away, and think of

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Speaker 1: all the you know, young guys on that team who

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Speaker 1: have kids that are going to school, and you can

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Speaker 1: imagine just all the things that are going between your ears,

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Speaker 1: and then you gotta focus on playing football as well.

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Speaker 1: So getting back to New Orleans will help the players,

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Speaker 1: That will help the team, and hopefully it's just it'll

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Speaker 1: be a little boost for those those poor people down

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Speaker 1: there who just seemed to be in the eye of

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Speaker 1: the storm all too often. And the team, the Saints,

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Speaker 1: they also had the deal with COVID and they had

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Speaker 1: several players and coaches and coaches. Yeah, it's uh, COVID's

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Speaker 1: not going away. It's affected a lot of teams and um,

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Speaker 1: you know, the New Orleans Saints said like they needed

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Speaker 1: that right and in terms of with everything else that's

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Speaker 1: been going on, Uh, the Cowboys. Yeah, let's talk two

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Speaker 1: things about the Cowboys. Let's talk some business. First, fanatics,

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Speaker 1: they landed an e commerce deal with the Cowboys. Your thoughts, well,

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Speaker 1: Jerry Jones, of course, we know he's been a renegade.

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Speaker 1: I remember when he came in and bought the Cowboys.

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Speaker 1: The league had a big deal with Coca Cola and

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Speaker 1: they shared it with everybody else, and Jerry said, you

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Speaker 1: know what, my people drink more Coca Cola than the

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Speaker 1: people and some of the other stadium so I'm going

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Speaker 1: with Pepsi. And then the NFL had a deal with

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Speaker 1: an apparel deal with Reebok, and he had to share

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Speaker 1: with every team. He says, look at my, my, My

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Speaker 1: Cowboy jerseys sell ten times more than some of them.

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Speaker 1: So I'm gonna Du'm gonna jump out of that deal.

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Speaker 1: And so now he's with Fanatics. It's a it's a

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Speaker 1: ten year deal. Now the Fanatics are gonna run the

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Speaker 1: online aspect of the Cowboys gear, and the Cowboys online

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Speaker 1: last year had more than twice as many as their

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Speaker 1: closest competitor, twice as many sales. Fanatics, we know, is

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Speaker 1: a big company worth about eighteen billion. We talked a

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Speaker 1: few weeks ago. Fanatics is trying to get that one

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Speaker 1: of those gaming licenses with the state of New York. Uh,

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Speaker 1: they're into n f t s, they're into trading cards.

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Speaker 1: So the big get bigger, and Jerry Jones knows exactly

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Speaker 1: where he's going to who who best to to move

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Speaker 1: my merchandise? Then Fanatics slide businessman and the other part

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Speaker 1: of the Cowboys. And this is the part where people

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Speaker 1: are going to say the Cowboy fans bar shut up.

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Speaker 1: This is about Dak Prescott. Uh, he had a rough game.

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Speaker 1: Yeah he's back, but he had a rough game, and

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Speaker 1: they did come out at the tail end of the

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Speaker 1: game and win it on a field goal over the

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Speaker 1: over the charges out at so Far Stadium. But that there,

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Speaker 1: I was impressed with Dak Prescott in the opening game

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Speaker 1: down at the on the Thursday night game against the

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Speaker 1: Bucks in Tampa Bay, they and all if Tom Brady

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Speaker 1: wasn't on the other team, Cowboys would have won that

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Speaker 1: opening night. There is a documentary that's coming out and

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Speaker 1: I can't wait. Ken Burns. It's his thirty third documentary,

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Speaker 1: Mohammed Ali, and it will debut Sunday on PBS, part

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Speaker 1: one of a four party. Yeah. I saw hung in

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Speaker 1: there for most of it last night. Um. I love Ali,

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Speaker 1: one of my boyhood idols growing up, and he was

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Speaker 1: the most recognized person on the planet. He did so

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Speaker 1: much for I mean, forget about boxing. We all know

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Speaker 1: what a great boxing he was, but he just he

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Speaker 1: stood up to the government. He was just a champion

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Speaker 1: for race relations, for inequality, injustice and unfairness. And that's

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Speaker 1: the Muhammad Ali that that I loved and respected and

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Speaker 1: who better. I mean, is a documentary not really a

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Speaker 1: documentary official unless it's done by Ken Burns. You're exactly right,

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Speaker 1: and I wish I could have seen the debut Sunday night,

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Speaker 1: and unfortunately I gotta go to sleep, but I hope

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Speaker 1: that I can catch this like on Hulu on demand

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Speaker 1: somewhere because I want to see that again. But more

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Speaker 1: of what you were talking about Hammed Ali. Uh, you know,

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Speaker 1: back in the days when he was Cashious Clay, he

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Speaker 1: had that charisma, as everybody knows, and everybody wanted to

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Speaker 1: watch this guy. Whether you rooted for him and you

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Speaker 1: couldn't stand him, you had to watch him. And he

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Speaker 1: backed up pretty much everything. It's really funny and the

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Speaker 1: and the some of these boats. Before he won the

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Speaker 1: championship over Sonny Liston, he was fighting all these this

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Speaker 1: bump of the month club basically, and he said, you know,

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Speaker 1: this guy's going down in five, and then he goes

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Speaker 1: down in five. This guy's this bumb is going down

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Speaker 1: in seven, and like you know, he had the guy

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Speaker 1: right on the ropes ready to put him away in

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Speaker 1: the fifth round. He just sort of backed off, so

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Speaker 1: he got to the seventh round, then he put him away.

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Speaker 1: And uh, you know a lot of people from the

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Speaker 1: old establishment love Joe Lewis and Rocky Marciano because those

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Speaker 1: guys just did this. Speaking with their with their gloves

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Speaker 1: in the ring, and Ali was a different cat, and

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Speaker 1: you know, he represented the sixties, so I think pretty

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Speaker 1: well he was. If you think of the sixties and

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Speaker 1: all that went on there, Muhammad Ali has to be

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Speaker 1: right at the top of the list. I hope they

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Speaker 1: play the art where Muhammad Ali and Joe Frasier get

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Speaker 1: into let's call it a fight wide world of sports.

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Speaker 1: And you usually Howard co Sell. You know, you've you've

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Speaker 1: heard him when he would call games and this and that.

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Speaker 1: He'd get excited and this and that. This one was like, well,

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Speaker 1: we don't know this is for real or not, but

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Speaker 1: the two fighters seemed I remember seeing that clear as day. Lynchi, Yeah,

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Speaker 1: it wasn't that. How was you set there? And then

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Speaker 1: Fraser actually get up and walked out the students. Is

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Speaker 1: is he coming back? I don't think he's coming back.

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Speaker 1: He took his microphone off, dropped that on the floor

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Speaker 1: and just walked out the door. I loved it. It was,

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Speaker 1: but but that brings back something else too about boxing.

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Speaker 1: And I remember, and I wish you would come back.

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Speaker 1: You didn't have really pay per view. In fact, you

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Speaker 1: called it closed circuit back in the day. Uh, but

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Speaker 1: you would catch it inter on on Wide World of Sports,

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Speaker 1: or maybe in the night you would catch it on ABC.

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Speaker 1: You would actually see the fight, and sometimes you'd see

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Speaker 1: it live. Uh. Now it's all pay per view, and

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Speaker 1: I wonder if we've lost an era of days going by. Yeah,

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Speaker 1: we have, I mean the build up to everything. He

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Speaker 1: was his own pitchman. Uh. When he was on his

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Speaker 1: way up, he would go and knock on doors in Louisville, Kentucky,

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Speaker 1: where he grew up, because he got a cut of

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Speaker 1: how many people showed up at the arena to watch

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Speaker 1: him box, and he'd ring doorbells of black homes and

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Speaker 1: white homes. High I'm cascious, Clay, I'm fighting Saturday night

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Speaker 1: at seven o'clock. Come on down to the arena and

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Speaker 1: watched me fight. And later on UM he used his

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Speaker 1: his his verbiage, you know, I'm going down, Joe Fraser's

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Speaker 1: going down in three. And he was a great poet.

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Speaker 1: He was smart. Everything was off the top of his head.

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Speaker 1: And one of the best partnerships he ever formed was

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Speaker 1: with Howard Cosell because they were the they were just

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Speaker 1: the carnival barkers basically for the next upcoming fight. They

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Speaker 1: were actually then they were very good friends because and

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Speaker 1: you saw that when when Howard Crossel would interviewed Muhammad

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Speaker 1: Ali and vice versa, and it was neat to see

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Speaker 1: that back in the day. I would like to see

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Speaker 1: and this was after by the way, I'd like to

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Speaker 1: see the part where Muhammad Ali was really you know,

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Speaker 1: got into I'm not saying trouble, but got into a

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Speaker 1: controversial moment when he did not go to the Vietnam

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Speaker 1: War and then he was you know, banned and stripped

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Speaker 1: of the title and this and that whatever. Uh now,

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Speaker 1: I don't know how I'm hoping that's in like part

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Speaker 1: two of part three. Yeah, you can bank on it.

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Speaker 1: Three and a half years he was he was not

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Speaker 1: allowed to fight anywhere because he refused induction on religious police.

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Speaker 1: He says, I I ain't got no quarrel with those

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Speaker 1: Viet Cong. And you know, people would laugh at it,

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Speaker 1: but he was dead serious. He took a stand, and

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Speaker 1: you know, imagine those in three prime of your career,

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Speaker 1: losing three and a half years of income, and and

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Speaker 1: he had to he came and reclaimed his title when

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Speaker 1: he finally was allowed to fight again. Oh, man, I

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Speaker 1: wish we could go on. Lyn Yeah, I missed you

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Speaker 1: many as as Howard said to him one day, that's

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Speaker 1: a rather truculent statement, Champ and only goes I don't

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Speaker 1: know what that means, but if it's good, I'm that too,

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Speaker 1: remember that too. Yeah, this has been the Bloomberg Business

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Speaker 1: of sports. You can follow me Michael Bar on Twitter

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Speaker 1: at Big Bar Sports. Alright, Scarlett, come save us. We

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Speaker 1: have by the end of the week. Um, Mike Lynch

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Speaker 1: you can follow me at Lynch w CBB. It's like

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Speaker 1: Butch Cassidy and the Sundance. We're here each and every

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Speaker 1: week at this time. Catch our Apple podcast on Monday's,

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Speaker 1: Wednesdays and Thursdays. And by the way, get that wherever

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Speaker 1: you get your Pard