Speaker 1: Actress Cheryl Hines and her daughter, Catherine Rose Young just
Speaker 1: launched their eco friendly and affordable cosmetics line called Hines
Speaker 1: and Young. They join me today and just be influenced
Speaker 1: to talk all about their new products. Okay, so Cheryl
Speaker 1: Hines and her daughter have this product line that I
Speaker 1: did receive. They are these little tins and the fragrances
Speaker 1: are lovely and beautiful, and these nice little candles that
Speaker 1: do have a top, and they're very clean looking, not
Speaker 1: just clean inside, but clean looking because they're just like
Speaker 1: a simple cream color that you put you can put
Speaker 1: the cap back on, which I do like for travel,
Speaker 1: and I just think it's also a good gift. And
Speaker 1: I did not realize that it was their line when
Speaker 1: I got it. I didn't see the card or anything,
Speaker 1: so I afterwards I was asking my assistant and then
Speaker 1: I remember that that was their brand. Like when I
Speaker 1: got it, I get so many things, and when I
Speaker 1: got it, I did not realize that this was their product.
Speaker 1: That makes any sense, So now I remember and I
Speaker 1: know because it's it's really pretty and lovely. So I
Speaker 1: have it in my house. Let's get into it. Oh, yay, nice.
Speaker 2: To meet you.
Speaker 3: This is Cat to meet you.
Speaker 2: I kay, nice to see you, Cheryl. How's it going?
Speaker 3: Ah? Good?
Speaker 2: Big news in your house? A lot going on.
Speaker 4: Got some yeah, got some big news.
Speaker 1: A lot of activity, A lot of activity, a lot
Speaker 1: of joh my god, you guys are beautiful.
Speaker 2: You look so pretty. Oh my god, you look like sister.
Speaker 1: It's literally like we're watching that movie that we're obsessed with,
Speaker 1: Bad Mom's Christmas Key Key.
Speaker 4: Well that's where, Yeah, I got a lot of inspiration
Speaker 4: because she always does smell goods. I like to smell
Speaker 4: our hair, so it's like, yeah, just do it in
Speaker 4: the movie.
Speaker 2: So how old are you?
Speaker 1: I'm nineteen, you're nineteen, and you're already an entrepreneur? Yes,
Speaker 1: So how did this all? Right? So let's get into this.
Speaker 1: So this is just be influenced and we talk about
Speaker 1: marketing and products and just like the whole sort of
Speaker 1: business as it pertains to influence space. So I want
Speaker 1: to hear about you as a nineteen year old entrepreneur.
Speaker 1: I want to hear about social media how it affects that,
Speaker 1: and tell me about your business and what the plan
Speaker 1: is and what you're running into.
Speaker 2: When did it start?
Speaker 1: Because you told me about last time Cheryl, when you
Speaker 1: were on Just Be, you told me about the idea,
Speaker 1: so tell the audience about the idea. But then did
Speaker 1: when did the idea happen? And when did you actually start?
Speaker 1: And where are you now?
Speaker 4: Okay, Well, we started probably about three years ago when
Speaker 4: Kat was still in high school and I was feeling
Speaker 4: you know, you feel it as a mom, you feel
Speaker 4: I was feeling that my daughter was getting ready to
Speaker 4: leave home and leave me, and so out of desperation
Speaker 4: and inspiration, I decided, wouldn't be fun to work on
Speaker 4: a project together. So that's where it all began, and
Speaker 4: wouldn't it be fun to build a company together. Her
Speaker 4: last name is Young, my last name is Hines, so
Speaker 4: we decided on Heines and Young, and then that way
Speaker 4: I felt like, oh, she'll have to stay connected to me.
Speaker 1: That's so funny because I had Andrew McCarthy on Just
Speaker 1: Be and he told me that he was looking for
Speaker 1: a connection with his son, and he kept bringing up
Speaker 1: doing this hype. His son kept blowing him off, and
Speaker 1: then his son went through a breakup and was really
Speaker 1: low and finally walked in the other room and said, Okay, Dad,
Speaker 1: I'll do the hike with you probably like that dumb
Speaker 1: hike with you and Andrew went in the other room,
Speaker 1: booked the tickets and they went away for a month
Speaker 1: and like bonded. So it's an interesting concept overall, just
Speaker 1: this perspective of having a child that's leaving the nest
Speaker 1: and wanting to find a way to connect differently because
Speaker 1: they're not a kid anymore, so you can't just like
Speaker 1: tell them where to be in what to do. They're
Speaker 1: not a peer but sort of a peer another human, right,
Speaker 1: And that's interesting. So that's interesting that your what his
Speaker 1: was a month long hike to really connect and bond
Speaker 1: and yours is a business, so you're.
Speaker 2: Legally bound together.
Speaker 4: Definitely.
Speaker 2: It's the only way to marry your daughter is.
Speaker 4: Through that's right. Well, I also wanted to empower her
Speaker 4: and I wanted this to be a female owned company
Speaker 4: and and you know, the whole timeline of it is
Speaker 4: so interesting because then there was the lockdown, so we
Speaker 4: had a lot of time together too much.
Speaker 1: I'm not saying that, but we But for business, it
Speaker 1: sounds like a lot to be in the house with
Speaker 1: someone that you're in a relationship with with as a
Speaker 1: parent and then also be talking about business all the time,
Speaker 1: you Kat, were probably like enough like shut up but
Speaker 1: don't want to hear about it anymore?
Speaker 2: Were you? Not?
Speaker 3: Not as much?
Speaker 5: Just because like it wasn't necessarily that we had parts
Speaker 5: moving at that time since it was COVID, So it
Speaker 5: was more like fun creative time where we could like
Speaker 5: explore ideas.
Speaker 3: So I actually enjoyed it a lot.
Speaker 5: And we have a lot of the same like opinions
Speaker 5: and ideas and thoughts, so it actually ends up working
Speaker 5: out that.
Speaker 2: So it was like a thought partner.
Speaker 1: Okay, So Kat, tell us the name of the business,
Speaker 1: tell us about the business, pitch us the business.
Speaker 2: Okay, I hit it elevator.
Speaker 5: And young and I feel like we're overall just a
Speaker 5: wellness and self care company. We have a variety of
Speaker 5: body creams, candles, lip bombs, linen spray.
Speaker 3: I love it all so much.
Speaker 5: It's mostly natural as an autroo as we could possibly
Speaker 5: make it, no plastic as much as we no plastic,
Speaker 5: and all the sense are just amazing. A lot of
Speaker 5: them are kind of unisex too, so you can use whatever.
Speaker 3: I love it so much.
Speaker 5: I love everything about it, and it makes me so
Speaker 5: happy that we're doing this because I know that the
Speaker 5: products are great.
Speaker 1: And I like that you're saying as much as possible
Speaker 1: because people the term clean beauty is very confusing and
Speaker 1: you can't really certify that, and some people define clean
Speaker 1: as there's so many definitions, animal, cruelty, vegan, do you
Speaker 1: use TALC? There's you know, there's a there are a
Speaker 1: thousand different things. So to say as clean as possible
Speaker 1: is good because it's honest. And what's the problem that
Speaker 1: the product, the products or the brands Because you're saying
Speaker 1: it's not just is it overall beauty or you're saying
Speaker 1: it's more lifestyle, Like what do you I mean?
Speaker 5: I wouldn't necessarily say beauty since it's not really like makeup.
Speaker 4: Or like, I think lifestyle is right. I think that
Speaker 4: lifestyle is right turn because.
Speaker 5: We have like home items like candles and linen spry,
Speaker 5: which I feel like falls more under that umbrella.
Speaker 1: Yeah, and so when did it launch or when is
Speaker 1: when has it launched already?
Speaker 4: It has? We just launched probably a month ago. Yeah,
Speaker 4: so what happened?
Speaker 3: It was pretty soft? Yeah, we want soft.
Speaker 4: Yeah, we wanted to do a soft launch because we
Speaker 4: wanted to make sure, you know, our shipping is handled right,
Speaker 4: and all of our products have come in and so
Speaker 4: we wanted to we wanted to start off softly and gently,
Speaker 4: and that was helpful, really helpful. And now it's it's
Speaker 4: taken a life of its own because of everything that's happening.
Speaker 4: It just is on its own paths. So we're like, okay,
Speaker 4: we're we're getting into this. Uh uh, we're sort of
Speaker 4: moving past our soft launch right now into a bigger
Speaker 4: awareness of the product and getting out there.
Speaker 1: Okay, So you launched on what the website just and
Speaker 1: you're on your social media promoted the website. You didn't
Speaker 1: do a full pr toward then you're kind of starting
Speaker 1: one now, right, Okay, So did you did you hire
Speaker 1: a publicist or did you use the ones you've already had?
Speaker 1: Like how how does that work?
Speaker 4: Yeah, I've I've been working with a publicist for a
Speaker 4: long time in my career, so we have been working
Speaker 4: with her. And then also, you know, we have I
Speaker 4: mean I have good friends that are in this space, okay,
Speaker 4: and very successful businesses, companies like JP Djoria who.
Speaker 2: I know him?
Speaker 4: Yeah, who's yeah, Paul Mitchell yeah, so and his daughter
Speaker 4: Michael Lean who's running Paul Mitchell. They have been very
Speaker 4: great with us and advising us and sort of mentoring us,
Speaker 4: which has been so helpful. And we have been mostly
Speaker 4: finding our own way. We don't have a big, fancy
Speaker 4: team put together because yeah, because yeah, right now we're
Speaker 4: just like a we're a small company, a family owned company,
Speaker 4: and we're just getting out there.
Speaker 1: Okay, So a couple of things. One we talked about
Speaker 1: the PR for two seconds. But one thing that people
Speaker 1: may not realize is brand PR is much more expensive
Speaker 1: than personal PR, and that would be something if I
Speaker 1: were starting a small business, I would not invest in.
Speaker 1: So I think that's smart because that can really suck
Speaker 1: up a lot of the money and then you might
Speaker 1: not even be able to support If you did get
Speaker 1: a lot of PR from it, you might not be
Speaker 1: able to support it. So it could be this onslaught
Speaker 1: and you couldn't even handle it. So I feel like
Speaker 1: you're doing you're doing wisely to not have invested too
Speaker 1: much and going slow. You kind of have to do
Speaker 1: that dance of balancing between going slow but also being
Speaker 1: prepared for big Like there's going to be a moment
Speaker 1: where you' don't have to jump into a cold pool.
Speaker 1: You know, for the most there will be that moment.
Speaker 1: So you two are partners fifty to fifty or do
Speaker 1: you have other people that have a piece of this
Speaker 1: or no?
Speaker 4: Well right now we're fifty to fifty. But and I
Speaker 4: should say also my brother and my sister are also
Speaker 4: helping the company. Okay, so we're we're figuring out you
Speaker 4: know exactly, Yeah, equity and those business points. So that's
Speaker 4: something that I'm continuously continuously learning about. I'm I'm trying
Speaker 4: to like learn about business.
Speaker 1: Building a plane while you fly it, that's exactly, that's whatever.
Speaker 2: Everybody's doing that.
Speaker 1: But you're so you have to decide who's going to
Speaker 1: be the decision maker.
Speaker 2: Yeah, it's all you know what I mean?
Speaker 1: You have to pick who's going to be the tie breaker.
Speaker 1: You should have the two of you, you say, you
Speaker 1: usually agree that there should be somebody else that's the tiebreaker.
Speaker 4: Oh that good.
Speaker 1: Yeah, a person that you both like, you both trust
Speaker 1: you both and that person breaks the time. Do we
Speaker 1: sell a target when we thought we were gonna be
Speaker 1: upscale and do Barneys even though Barney doesn't exist anymore?
Speaker 1: Like just giving random examples, you need a tie breaker
Speaker 1: because something will come up that you don't understand.
Speaker 2: Do we want to do that?
Speaker 1: Oh, we could get disorder, but we have to put
Speaker 1: an ingredient here that we don't love because it keeps
Speaker 1: it more shelf stable. Like whatever it will happen, it
Speaker 1: will happen. So you have to do that. And then
Speaker 1: what have you bumped up against? What are the big
Speaker 1: struggles in starting a brand?
Speaker 4: I think the big what are the struggles for us?
Speaker 4: Because it was really important for us to be environmentally
Speaker 4: friendly and to not use single use plastics, okay, which
Speaker 4: is challenging. So you know a lot of our creams
Speaker 4: come in this aluminum tin which is beautiful and fun
Speaker 4: and you can put it in your bag and you
Speaker 4: can take it with you, but you know, when you
Speaker 4: get it, it might have a little dent on the
Speaker 4: side by the time of what about opening it?
Speaker 2: They sometimes get stuck the tins.
Speaker 3: We really haven't ran into that problem.
Speaker 4: Well, not the scrubs, the salt scrub.
Speaker 5: Sometimes they can get into the grooves of the cat.
Speaker 5: But like that's kind of the thing we're figuring out,
Speaker 5: like little tiny, yeah things we need to fix, which
Speaker 5: I also feel like has been super helpful since we
Speaker 5: didn't go out and do this huge launch. Yeah, I
Speaker 5: would feel a lot less comfortable having these small problems
Speaker 5: on such a huge scale, you know.
Speaker 3: So how we can kind of start to smoke?
Speaker 2: Oh yeah, anything will happen. Where is everything?
Speaker 4: Everything is manufactured in Florida, So we have we worked
Speaker 4: with a cosmetic scientist in Florida who really specializes in
Speaker 4: natural oils and natural products. And then we also I'm
Speaker 4: going to grab our candle. We also have a candle
Speaker 4: line which I love. This is so nice, nice, it's
Speaker 4: so beautiful. These are also hand poured in Florida. So
Speaker 4: and and the rest of our family lives in Florida,
Speaker 4: so we all have we have the east coast and
Speaker 4: the west coast of Heinz and Young.
Speaker 1: So they're shipping it. You don't have to touch it.
Speaker 1: They it's a you have a situation where you found
Speaker 1: a co packer to do it that you like and
Speaker 1: they ship it. So yeah, they are manufact they're they're
Speaker 1: making the product and the packaging, and you use packaging
Speaker 1: that already exists, meaning you don't have to make new molds,
Speaker 1: which is very expensive. You use stuff that they showed
Speaker 1: you that we're options correct.
Speaker 4: Right, We're not making new molds.
Speaker 2: Yeah right, that's smart too.
Speaker 1: Yeah, okay, And so the problem is the little problems
Speaker 1: that you're finding with like the actual product in the
Speaker 1: you and have people commented and have you had any
Speaker 1: people say this is this but I'd rather do that,
Speaker 1: like I didn't like it this way. You're getting feedback
Speaker 1: and where is that coming from?
Speaker 4: We are getting feedback, you know, and it's all been positive.
Speaker 4: It's been I mean so far. Once again, we did
Speaker 4: a soft launch with people that we know and people
Speaker 4: that are close to us and people that are following
Speaker 4: us on Instagram already. So, uh, the feedback that we
Speaker 4: get is they love our creams because the first ingredient
Speaker 4: and these creams is allow so instead of water because
Speaker 4: a lot of lotions their first ingredient is water. So
Speaker 4: people are loving the fragrances and everybody has their own.
Speaker 4: We have four different fragrances, so we get to hear
Speaker 4: what everybody likes about about each fragrance. And other than that,
Speaker 4: I'm not I haven't.
Speaker 5: Yeah. I feel like even with the small issues we've
Speaker 5: run into, it's been more like us being like nitpicky
Speaker 5: about like, oh, there's an issue with the packaging, Like
Speaker 5: you've gotten a.
Speaker 3: Lot of positive feedback.
Speaker 4: Yeah, nobody has.
Speaker 5: Nobody's really said anything. It's more like before it gets.
Speaker 4: Yeah right, we don't want it to dn. We don't
Speaker 4: want the ceramic to break on the way there, so
Speaker 4: and that hasn't happened yet locking on wood. But but
Speaker 4: those are the things that we've been thinking about it.
Speaker 1: I mean, I've seen it with major brands. I've seen
Speaker 1: Bobby Brown's product. Bobby Brown's product what the foundation had
Speaker 1: like oil separated from the actual foundation, like it literally
Speaker 1: was like peanut butter with on the top of the
Speaker 1: poor of the oil and then it would be dry.
Speaker 1: It was a disaster, and I mean I was cringe
Speaker 1: if I with them. But by the way it went viral,
Speaker 1: which brings me to ask you, well, two questions. One,
Speaker 1: if you had to look at other brands, what are
Speaker 1: the price points and what other brands is it like?
Speaker 1: Or do you model after who would you like to
Speaker 1: be like? Or do you look at and think, wow,
Speaker 1: they're doing a great job, Like what brands are you
Speaker 1: seeing that you like?
Speaker 4: Yeah, well we want to. We wanted to and I
Speaker 4: think we did make a luxurious product that was more affordable.
Speaker 2: Yeah, okay.
Speaker 4: So so when you look at something like Bluspa with candles, okay,
Speaker 4: they have a good price point and they make good candles.
Speaker 4: Yet ours are you know, soy and cotton wick and
Speaker 4: we've really gone to great lengths to keep it natural
Speaker 4: and beautiful.
Speaker 1: Why does cotton wick matter? Like I most people don't know.
Speaker 1: I will tell you this because it's like when I
Speaker 1: was on HSN, I wanted to do vegan, I wanted
Speaker 1: to do vegan options. They were like ninety eight percent
Speaker 1: of this audience doesn't care about vegan or vegetarian ninety eight.
Speaker 1: So I find that you go on to TikTok and
Speaker 1: you do you know, you want to do all of
Speaker 1: these different things, and it can be very frustrating because
Speaker 1: most people don't care. They care about the price and
Speaker 1: what it looks like. It's like food, you go to
Speaker 1: a restaurant. Most people aren't thinking about is it organic
Speaker 1: when they go out to eat there, like was it good?
Speaker 1: So my question to you is why does it need
Speaker 1: to be cotton and soy? And these are things that
Speaker 1: are important to you and you guys live in LA
Speaker 1: and you're educated about these topics, So how do you
Speaker 1: convey that and also make the price point hit to
Speaker 1: justify it when a lot of people don't necessarily care.
Speaker 5: Well. I feel like personally, especially in my generation, to
Speaker 5: like all natural is becoming more important to.
Speaker 3: People, and it's really important to me.
Speaker 5: So yes, I wanted to make products that I feel
Speaker 5: good about and like, I have burns on my legs
Speaker 5: and this lotion I love and I use and like
Speaker 5: it's so moisturizing and it's so great, and so I
Speaker 5: wanted to make sure that these are products that I
Speaker 5: felt comfortable using. Like I only say it's not all
Speaker 5: natural and only as natural as it can possibly be,
Speaker 5: because of course there's a few things we need to
Speaker 5: add in the product to make it.
Speaker 2: Because its yeah, exactly making oatmeal strong.
Speaker 5: I wouldn't be comfortable putting harsh chemicals on the burns.
Speaker 3: On my body.
Speaker 5: But these products I know I can trust every time,
Speaker 5: and I love them. And I feel like it's also
Speaker 5: so hard to find creams this thick at this price
Speaker 5: point like this.
Speaker 2: I call it rich bitch creams.
Speaker 3: I like that.
Speaker 4: I mean it's because Bethany, you probably know, like, uh,
Speaker 4: there are creams out there that I.
Speaker 3: Love, but at our fifty Yeah.
Speaker 2: And Fiel with perfumes No. Two hundred dollars.
Speaker 4: Yeah, and then I end up not using them because because.
Speaker 3: I feel like it's true nice.
Speaker 4: I don't want to know you would have wait for
Speaker 4: the special day to use that cream. So we wanted
Speaker 4: to do something to make something that.
Speaker 3: You feels special every day.
Speaker 1: But are you able to convey that because the like,
Speaker 1: for example, I have a wine called Forever Young, and
Speaker 1: it's from Provence, and it's a legitimate woman who's a
Speaker 1: French woman who I partnered with, and the winery does
Speaker 1: millions of bottles a year and all these there's a
Speaker 1: whole story behind it, but it's sometimes hard to convey
Speaker 1: the story. Like I know the story and the story
Speaker 1: lives and breathes in every bottle, but every person doesn't
Speaker 1: know the story of the.
Speaker 2: Song Forever Young.
Speaker 1: Coming on when I was studying it, you up to
Speaker 1: live in France, Like, it's hard to convey a story
Speaker 1: through a product with what they're seeing, So how are
Speaker 1: you conveying that story?
Speaker 3: We would just be through our brand.
Speaker 4: Yeah, we we have. We have a friendship with water
Speaker 4: Keeper Alliance, so we have pledged to make donations to
Speaker 4: them and support them because they really care about clean
Speaker 4: water and cleaning up the oceans, rivers, lakes. So that's
Speaker 4: on our website. So if if someone was interested, they
Speaker 4: could see that, you know, and and that will be
Speaker 4: part of our story moving forward, especially with social media
Speaker 4: when we do something with them. But you're right, a
Speaker 4: lot of people it's been important for us, like you're saying,
Speaker 4: to use cotton wicks and soy wax, and but a
Speaker 4: lot of people aren't paying attention or don't exactly quickly,
Speaker 4: they're moving quickly. They just want to know how does
Speaker 4: it smell exactly, how does it make you feel? So
Speaker 4: that's where we start, because that's why the cotton wigs
Speaker 4: are important. That's why the soy wax is important, because
Speaker 4: when you use these candles, it smells good and it
Speaker 4: doesn't have a chemical smell. It's not seeing, you know,
Speaker 4: toxins in the air, which by the way, I didn't
Speaker 4: even know there were candles that release toxins when you
Speaker 4: burn them. But that's been part of my learning experience
Speaker 4: and now now I know that, and now when I'm
Speaker 4: around other candles that are made differently, I can tell, oh, that's.
Speaker 1: Yeah, yeah, it's good, that's exactly right. So for you
Speaker 1: to at least just know is the first, Like know
Speaker 1: what they want and marry that with what you want
Speaker 1: and try to mix that together.
Speaker 5: So yeah, and I think too that we've been able
Speaker 5: to do that our uniquely good price.
Speaker 3: Point you've been able to use. I mean, yeah, we're
Speaker 3: all yeah exactly.
Speaker 5: I feel like that is where people can sometimes start
Speaker 5: to you know, I think it's not as important because
Speaker 5: I feel like products do get more expensive as they
Speaker 5: get more clean, Yeah, which can be the case.
Speaker 2: Sometimes that's where a brand like Elf does a good job.
Speaker 2: It's yeah, all and clean.
Speaker 1: That's like a brand that's doing that where you wouldn't
Speaker 1: if I when I started this a year and two
Speaker 1: months ago, I would have bet anything that Elf was
Speaker 1: not a clean brand, just because it seemed like it
Speaker 1: was so accessible and reasonable in the drug store. And
Speaker 1: I know this sounds like a ridiculous thing to say,
Speaker 1: but like organic brown rice, for example, if you're eating
Speaker 1: something is not expensive, neither are beans, and they're very healthy.
Speaker 1: It's you get all complicated and order and get these
Speaker 1: other like truffle mac and cheese dishes that you buy
Speaker 1: in the supermarket in the freezer section, and they have
Speaker 1: ten thousand ingredients, but a lot of things that are
Speaker 1: inexpensive or simple. I know this is also a bad
Speaker 1: example because it's not organic, but Frito's have three ingredients
Speaker 1: corn oil and salt, salt. They're more healthy than like
Speaker 1: many of like the sun chip type products that are
Speaker 1: marketed as healthy but not really healthy if that happen, right,
Speaker 1: have so many different ten thousand ingredients processed in a
Speaker 1: certain way, but it looks on the front of the
Speaker 1: bag like it's a sun chip, so you're in the
Speaker 1: sun being healthy, where I'd rather eat a Freedo that
Speaker 1: has three ingredients. That's right, It's just interesting. The thing
Speaker 1: is that marketing, that's what I'm talking about. The influence
Speaker 1: we're talking to shows influenced because no one in the
Speaker 1: world would if you ask a one hundred people on
Speaker 1: the street, they would think Sunship's are more healthy than
Speaker 1: FreeDOS and they're not.
Speaker 2: Yeah, right, so you know.
Speaker 1: Or like the gluten free vegan vegan Keto cauliflower puffs
Speaker 1: versus just like any tortilla chip that is corn oil
Speaker 1: and salt. But those are all these marketed healthy products
Speaker 1: that have ten thousand ingredients. So it's just it's something
Speaker 1: that has to be conveyed in the messaging. It's not
Speaker 1: you know, people overcomplicate things that can be simple.
Speaker 4: Yeah. Yeah, like our lip bomb is one hundred percent
Speaker 4: natural and it has very few ingredients and it smells good,
Speaker 4: it feels good. But yeah, that will you're right, Bethany,
Speaker 4: and you're talking to one of our media experts as I.
Speaker 3: Point to her.
Speaker 4: That'll be our challenge, you know, and it's hopefully is
Speaker 4: a fun one to get all those messages out in
Speaker 4: a way that people respond to.
Speaker 1: Yeah, and do you have a hero item? I mean
Speaker 1: it's like Stacy's Peda Chips was a sandwich cart business
Speaker 1: and the leftover bread was made into peda chips just
Speaker 1: because it was cold and the only thing that could
Speaker 1: never run out of was bread. And I love that
Speaker 1: story because she sold for two hundred and fifty million
Speaker 1: dollars the peda chip business, which was not even the
Speaker 1: main business. And many of these brands, one thing pops
Speaker 1: off of all their products because in order to be
Speaker 1: in these businesses, you have to have so many SKUs
Speaker 1: because retailers want you to have so many SKUs. You're
Speaker 1: not going to be necessarily an altar or Sphora, Maybe
Speaker 1: you will, but places like that needs you to have
Speaker 1: so much products. You're churning out product just to be
Speaker 1: able to be in the game. You know, you can't
Speaker 1: have one little lip bomb get lost on a shelf
Speaker 1: at Target. So you're making a bunch of different things
Speaker 1: and you don't necessarily know what will hit. But sometimes
Speaker 1: you have an idea about what's going to be the
Speaker 1: hero item. Does that make any sense? Like health Halo
Speaker 1: Glow was a hero item, it went viral, it was
Speaker 1: a major thing. So what's your hero item if you
Speaker 1: know it?
Speaker 4: Well, well, I guess we'll find out. But right now
Speaker 4: it feels like it's gonna it's our our creams in
Speaker 4: these tins we have. We're getting ready. They're coming out
Speaker 4: in a glass with bamboo that will be a more yeah,
Speaker 4: beautiful countertop. Large, Yes, but these tins are really cute.
Speaker 2: And you can stick there too.
Speaker 4: Yeah, you can stick them in your bag and you
Speaker 4: can take them anywhere. Our lip bomb also comes in
Speaker 4: the little tins. So I think you know especially that's
Speaker 4: generation and I don't need to speak for you, but
Speaker 4: you know you can. We have four different sense for
Speaker 4: different fragrances and.
Speaker 2: That's body or that's face too.
Speaker 4: These are just body.
Speaker 1: Yeah, okay, yeah, I get everything, and there aren't that
Speaker 1: many tins everything. I get everything literally, probably like you've
Speaker 1: never even you can't imagine. I know everything about something
Speaker 1: I knew nothing about a year or two months ago.
Speaker 1: I know everything. It's not everything because it's constantly changing.
Speaker 1: It's so crazy the innovation every day from these brands.
Speaker 1: But I don't see a lot of tins. The only
Speaker 1: tins I've seen is Revolution made these cheek bombs. But
Speaker 1: I don't see a lot of tins and I definitely
Speaker 1: don't see creams and tins.
Speaker 2: So that's positive.
Speaker 1: Bombs sometimes in a tin, but not even really more
Speaker 1: like jars.
Speaker 2: I look like that. Yeah. So, and bombs are.
Speaker 1: Huge, just so you guys know, bombs are massive, meaning
Speaker 1: just lip body face lensing bombs are massive. Yeah, because
Speaker 1: you can feel it, you can feel the moisture and
Speaker 1: it's got a consistency that's different.
Speaker 5: You know.
Speaker 4: Also, we have our candles come in tins. There's they're
Speaker 4: a little bit larger, but they they also come in
Speaker 4: tins and you can stick them in your bag and
Speaker 4: you can take them to your boyfriend's apartment.
Speaker 2: Or a hotel or something.
Speaker 4: Yeah, exactly, which I think is really fun and exciting.
Speaker 2: And I think like that too.
Speaker 4: Yeah, I think those will those will set us apart.
Speaker 1: Yeah, I don't see a lot of that either. I've
Speaker 1: seen a glossy ten probably has a I've seen some,
Speaker 1: but not a ton.
Speaker 5: Yeah, that's always just think the quality of this lotion
Speaker 5: and the fragrance is just so phenomenal.
Speaker 3: I'm like such a super fan. I feel I can
Speaker 3: talk about it all day, but I do think you
Speaker 3: want to be.
Speaker 4: Talking about it all day, going to be talking about.
Speaker 1: Another thing you should do, is you know, affordable fragrances.
Speaker 1: That's that's a very people are obsessed with fragrance. It's
Speaker 1: so confusing, it's so prown that.
Speaker 3: So that would definitely be something fun to explore.
Speaker 4: But in what but in what way? Like roller or
Speaker 4: are you talking about spray or anything?
Speaker 1: I would say no, rollers don't last long enough. I
Speaker 1: would say a spray or do something different, do a
Speaker 1: fragrance bomb or something that you know that you that
Speaker 1: that could be sort of almost roll on, you know,
Speaker 1: like a bomb maybe, or just a spray. But that's
Speaker 1: affordable because drug store there's nobody's cracked into the drug
Speaker 1: store fragrance. It's either expensive or drug store like cheap
Speaker 1: and press.
Speaker 2: Yeah or exact Yeah.
Speaker 1: Sol Gennioceno has done a good job.
Speaker 4: I mean it goes back to what you're saying about
Speaker 4: what people care about, because even when we've talked about
Speaker 4: fragrances or roll ons, then you're then the roller ball
Speaker 4: is going to be plastic and is that oh you know, yeah,
Speaker 4: well they have met No, they have metal ones, they
Speaker 4: have metal ones, they have they have metal ones and
Speaker 4: that yeah, and maybe you could do it so it's
Speaker 4: like also little massage your neck or something like the
Speaker 4: way they do the rollers with the essential oils.
Speaker 1: What about social media? How how in meshed or each
Speaker 1: of you in social media? And how prepared are you
Speaker 1: and how much is that part of your strategy? And
Speaker 1: are you en meshed in tick beauty TikTok?
Speaker 2: Are you like down the hole? Do you live in
Speaker 2: that planet or no?
Speaker 5: Right now, I'm pretty much primarily running the social media
Speaker 5: as the Instagram is mostly what I focus on, So
Speaker 5: the soft launch has been super great for that too.
Speaker 5: Just navigating that because I prior to this, I didn't
Speaker 5: really have any professional experience running a social media account,
Speaker 5: but the TikTok of it all we haven't totally explored,
Speaker 5: just because I feel like we've been so busy with
Speaker 5: like the other logistical things and just I wanted to
Speaker 5: make sure that the Instagram was good so that people
Speaker 5: could just type it in and go to it and
Speaker 5: it would just be there already, like plenty of posts
Speaker 5: to go look at that like give a good idea
Speaker 5: of who we are and like what our brand is.
Speaker 5: So the TikTok we haven't really dived into because I
Speaker 5: do feel like it's a thing kind of on its own,
Speaker 5: but definitely going to be.
Speaker 3: Exploring that space.
Speaker 5: Yeah, definitely going to be exploring that space though, because.
Speaker 2: Yeah, we lived in that ward. I lived on that.
Speaker 1: Planet for months. Its power is something you cannot even comprehend.
Speaker 1: It is another level. It makes make up artist into celebrities.
Speaker 1: It makes brands famous that you've never heard of in
Speaker 1: your life. I'd never heard of Patrick Talk or Say
Speaker 1: or Drunk Elephant or Sol Gennio in my life. I
Speaker 1: never really know I saw Elf at the drug store.
Speaker 1: I didn't really know that it's a world. YEAHOK, is crazy.
Speaker 4: We want advice? I would love to hear your advice
Speaker 4: about it, and she's you know, Kad is on TikTok
Speaker 4: a lot, and she watches a lot of you watch
Speaker 4: a lot of beauty TikTok.
Speaker 2: Who do you follow? Who do you let's? I'll give
Speaker 2: you your only because you just asked me.
Speaker 3: That's the thing. I feel like I am more. I don't.
Speaker 5: I find myself using social media recreationally less as as
Speaker 5: an individual, So I'm not really spending hours on TikTok,
Speaker 5: just falling into the rabbit hole as I once did.
Speaker 5: So I feel like that's kind of where I'm trying
Speaker 5: to get back into that and see what content.
Speaker 4: She said, don't get that, don't get in the rabbit hole. Okay,
Speaker 4: tell us no, no, no, no, no.
Speaker 2: I listen.
Speaker 1: For you personally and your personal mental health. Do I
Speaker 1: want you down the rabbit hole of TikTok?
Speaker 4: No?
Speaker 1: So, as like a parent, I'm saying no, because it's
Speaker 1: obsessive and it's insane. As a business person, it's the
Speaker 1: power of it is on is on is immeasurable. I'll
Speaker 1: tell let me just tell you this, Okay. I created
Speaker 1: the fastest growing look or brand in history at the
Speaker 1: time with Skinny Girl. It started the whole entire celebrity
Speaker 1: alcohol crates. There were a couple of brands like Sammy
Speaker 1: Hagar and things that you don't know that much about.
Speaker 1: None of them were like gargantuan. Skinny Girl was the first.
Speaker 1: And it's all celebrities like George Clooney rushing in after
Speaker 1: and all the people that are in alcohol after me. Okay,
Speaker 1: so like I've been through that. I was on Housewives,
Speaker 1: you know that, Like that was massive. I've been through that.
Speaker 1: I've been through three hundred million dollars in relief work worldwide.
Speaker 1: People used to say, you're doing the Lord's work. I've
Speaker 1: been through that nothing. I have never ever been more
Speaker 1: famous than I am now, and it's weird.
Speaker 2: A year ago, I was making jokes to my fiance, going,
Speaker 2: I think this could be like a weird thing.
Speaker 1: This could be a thing fourteen million views on it,
Speaker 1: dan post and whatever, and I thought it was like
Speaker 1: a stupid little thing.
Speaker 2: And he's joking.
Speaker 1: He's like, Lol, you're already well known. I'm like, no,
Speaker 1: I think somebody's going on. I think I'm a beauty
Speaker 1: influencer now, and you look at me like you're fucking nuts.
Speaker 1: Sorry for cursoning.
Speaker 4: So oh yeah, she's never heard that.
Speaker 1: Sorry, so so yeah, you never heard that word, and
Speaker 1: I'm so so. Then we walk into Marshall's one day
Speaker 1: and I'm attacked in there, attacked like I'm Justin Bieber
Speaker 1: and I'm looking at Paul and he's like, I'm like,
Speaker 1: I'm the Justin Bieber. I told you these are my people.
Speaker 1: So now that was like probably a year ago with him.
Speaker 1: He and I just got back from Europe. I get
Speaker 1: stopped on the street thirty times a day.
Speaker 2: Oh my god, the Lord's work. But I'm like, relief work.
Speaker 4: No.
Speaker 1: But but the Instagram and the tiktoks with people from
Speaker 1: thirteen to seventy five. So I have never been more
Speaker 1: well known than now. I have never made I have
Speaker 1: never been more successful, including all this stuff I was doing.
Speaker 1: So I'm telling you it's insane. It's power full, it's obsessive,
Speaker 1: it's unhealthy, but it's unnecessary evil.
Speaker 5: That's why I hadn't gotten or just I really wanted
Speaker 5: to make good content on TikTok that displayed our products.
Speaker 5: I wanted to make it good, but I was so
Speaker 5: focused on the Instagram right now, and I knew the
Speaker 5: power of it that I wanted to make good content.
Speaker 5: So that's honestly why I haven't been churning stuff out yet.
Speaker 3: I mean, with our launch and it being.
Speaker 5: So like slow and steady, I feel like we've been
Speaker 5: able to kind of But that's definitely the next thing.
Speaker 2: But don't overthink it. What is what I'm trying to
Speaker 2: say to you too? You overit?
Speaker 4: We want to hear yeah, because you because your stuff, Bethany.
Speaker 4: I think why people respond to It's disaster is that
Speaker 4: is that you were just coming at it in an
Speaker 4: honest way. You know, you do posts where you're not.
Speaker 4: You don't have your hair and makeup done, you don't
Speaker 4: have perfect lighting. You're just saying, look, I just tried this.
Speaker 4: It doesn't work. I just tried this, and I love it,
Speaker 4: and it only costs fifteen.
Speaker 1: I went to culinary school for food and healing. This
Speaker 1: morning I made an omelet with tostito sucea my favorite thing,
Speaker 1: and a piece of brims rubber cheese from the barbecue
Speaker 1: in an omelet, and everyone's obsessed with it. I went
Speaker 1: to culinary school. I mean, I'm making freakin' but that's
Speaker 1: what TikTok is. So it's not about Instagram. Feed is
Speaker 1: about what you're talking about. Make it look nice, this
Speaker 1: whole thing, and so I'm not that great at that. Okay,
Speaker 1: reels can be something that can be its own animal.
Speaker 1: But you can also repurpose TikTok stuff over there. TikTok
Speaker 1: can be your you know, TikTok is your sort of
Speaker 1: test case over there, and then you can bring it
Speaker 1: over to Instagram if it works. But you cannot overthink it,
Speaker 1: and it doesn't have to be you don't want to
Speaker 1: look perfect. Just go throw some spaghetti up against the
Speaker 1: wall and see what sticks. It may not stick, and
Speaker 1: it can be very defeating. I didn't understand TikTok for years,
Speaker 1: Like I don't understand what this is. I don't know
Speaker 1: how I relate to it. I don't get it. And
Speaker 1: you keep throwing spaghetti against the wall and it doesn't
Speaker 1: work one day, one weird thing. So do not overthink
Speaker 1: it because it's for crazy people, so you can't. It's
Speaker 1: not for smart people. It's for weird people like me.
Speaker 4: So are like, you're right, it's just it's emotional. People
Speaker 4: just want to connect with. It's what you can connect with.
Speaker 4: Just and you can't. It's like you're saying you can't.
Speaker 4: A team of people can't sit down, Bethany, here's what
Speaker 4: you should try, because that's not it's you're not going
Speaker 4: to be able to figure out what connects with people
Speaker 4: that way.
Speaker 2: No, and you may not be great at it. I'm
Speaker 2: not great.
Speaker 1: You may not be greated and you may not even
Speaker 1: be graded it after a year and you'll figure it out,
Speaker 1: and then you may just have to be check the
Speaker 1: box and have some content there just to have a
Speaker 1: presence there. You know, that may be it too, and
Speaker 1: it may not be about you. You may end up
Speaker 1: developing relationships with other influencers and they move your product.
Speaker 1: It's not the people themselves that are moving their products,
Speaker 1: it's the other people. So you know, like it's making
Speaker 1: it viral, it's making it look like it's real. I
Speaker 1: mean there's a lot of lying on TikTok too, a
Speaker 1: lot of lying, a lot of people that are influencers
Speaker 1: that are paid, but they may not be paid in
Speaker 1: that particular post. So you think it's real, like most
Speaker 1: of it's a commercial. So you have I'm not saying
Speaker 1: you have to do all this. I'm just saying you
Speaker 1: have to know all this, right, you have to know
Speaker 1: all this. You don't have to do it all. You
Speaker 1: just have to understand the business you're walking into.
Speaker 4: Yeah.
Speaker 1: Yeah, it's very intense the beauty space, and you have
Speaker 1: to be saying something different, but not just for the
Speaker 1: sake of it. It has to be like what why
Speaker 1: is this different? Like what's really different? It's crowded, Yeah,
Speaker 1: but there's a lot of money in it and people
Speaker 1: have a voracious appetite for it.
Speaker 2: So that's the good news.
Speaker 1: I'm just saying, you got to get the messaging and
Speaker 1: the truth of the story. But like you said, Cheryl,
Speaker 1: it is about connecting. So you got to find a
Speaker 1: way to connect through the story and the products. And
Speaker 1: they can't touch it, they can't feel it, they can't
Speaker 1: smell it. You're just talking about it or showing it.
Speaker 1: So you've got to find the way to convey that message.
Speaker 1: But it's very powerful.
Speaker 3: Yeah.
Speaker 4: Yeah, we've got to work cut.
Speaker 3: Out for it.
Speaker 1: Yeah, you just got to shake up the snow globe
Speaker 1: and not overthink process. You got to always think the
Speaker 1: business and the person who's making the decisions and the
Speaker 1: contracts and the problems and the exposure that you could have.
Speaker 1: If something goes wrong, you have to think about that stuff,
Speaker 1: but you don't have to overthink that the this stuff. Yeah, exactly,
Speaker 1: you know, but you got to push it through with
Speaker 1: that pr like none, like you've never done in your life.
Speaker 2: Like you have to be an animal.
Speaker 4: Yeah, yes, that is our next phase. Our first phase
Speaker 4: was our first animal. Our first phase was to make
Speaker 4: sure we have our products, you know, and that they're
Speaker 4: perfect and great and beautiful and we.
Speaker 3: Know every detail.
Speaker 4: And then now exactly what you're talking about, that's our
Speaker 4: next phase.
Speaker 1: You have to be Susie and Larry, not your character
Speaker 1: on curb your enthusays.
Speaker 2: You have to be an animal screaming and not.
Speaker 1: Not that you have to convey it that way, but
Speaker 1: the essence of a yeah, full on.
Speaker 4: We got to be we have to be aggressive about
Speaker 4: this this part.
Speaker 1: Yeah, I hear you, Yeah, one hundred percent, or find
Speaker 1: somebody else to be aggressive about it.
Speaker 2: You know what, however you're gonna get Yeah.
Speaker 1: So I hope that wasn't like too much, but it's
Speaker 1: I really do this is one thing. And by the way,
Speaker 1: I'm not even entering into the space everyone thought I
Speaker 1: was doing this because I I wasn't doing it.
Speaker 2: I didn't do it on purpose. I was just playing around.
Speaker 1: But I am not launching anything, and I've been approached
Speaker 1: by every single brand I could imagine. It's scary, but
Speaker 1: I do know it now, so really, you know, get
Speaker 1: an education on It's fascinating, but it sounds really good.
Speaker 2: I like it.
Speaker 1: The two of you are beautiful, you're natural, you you know,
Speaker 1: live in the world of health and wellness, and you're
Speaker 1: forward facing. I think there's a lot there, and the
Speaker 1: story is good. And it's a mother I mean, there
Speaker 1: aren't that many mother daughter duos too. It's a great
Speaker 1: that's a great part of the story.
Speaker 4: Yeah, we like that part of the story. See it worked.
Speaker 4: He's right here.
Speaker 1: Yeah, I think that's a great part of the story.
Speaker 1: So I would say, crystallize your story between the mother daughter,
Speaker 1: between the clean as possible and the actual good product
Speaker 1: results and figure out how that can be in a
Speaker 1: paragraph and that your publicists should be pushing that out
Speaker 1: and that should be what like everybody understands about the
Speaker 1: brand that like is a three bullet point story. Those
Speaker 1: three things are the only things that matter. That you
Speaker 1: two the clean, good products and why that's important to
Speaker 1: you as a mother and a daughter. Connect that to
Speaker 1: the first part of the story, and then but you
Speaker 1: have to love it.
Speaker 5: Yeah, yeah, and I do so I feel like that's honestly,
Speaker 5: just perfecting the products has made me like twenty million
Speaker 5: times more excited to put it out there because if
Speaker 5: I love it, I have a feeling everybody else will
Speaker 5: Because I am so picky and specific, we just well, then.
Speaker 1: You both love it, yeah, because that's what's going on
Speaker 1: in TikTok Moms and Daughters. It's a lot of mom
Speaker 1: talk and Instagram and it's a lot of young girls
Speaker 1: that are being influenced, even to my daughter's age. So
Speaker 1: if you can capture that with the two of you,
Speaker 1: where that converges, it's going to be really great.
Speaker 4: Yeah, the two generations.
Speaker 1: Yeah, and something that both of you actually like. There
Speaker 1: are things that my daughter and I both like. There
Speaker 1: are things that we both don't like.
Speaker 4: Right, Like that's been uh, that's been part of the
Speaker 4: the path, right because sometimes I will say, oh, what
Speaker 4: about this, and she'll say that's doesn't speak to me,
Speaker 4: that's not cool, or yeah, it's like nobody's that's not
Speaker 4: what people are thinking about. So it's so I hear her,
Speaker 4: and you know, so it's been this development of finding
Speaker 4: these four fragrances that we both really love and these
Speaker 4: products that we both really love. So so yeah, it
Speaker 4: is that that is pretty fast.
Speaker 1: Yeah, that's part of the learning curve, but that's also
Speaker 1: part of the story and also most importantly the bond
Speaker 1: between you two that you found something to connect with
Speaker 1: each other and talk about and be passionate about. But
Speaker 1: I also it could be fun and girly. I mean
Speaker 1: you could go to Paris and you know, go test
Speaker 1: fragrances together, you know, like and make it like a workshop.
Speaker 3: Sounds like we should.
Speaker 4: Yeah, you know what I mean, done and done. Yeah, yes, exactly, Yes,
Speaker 4: research absolutely.
Speaker 2: I think that's just good. Yeah, no, it's really true.
Speaker 1: Like what's going on over there, you know, what's happening
Speaker 1: in Asia. They're experts on beauty things like that. Those
Speaker 1: are places that have things before we do.
Speaker 2: Yes, yes, amazing, awesome.
Speaker 1: Well, I'm really excited for you and I wish you
Speaker 1: the best of luck, and I'm I think it's beautiful
Speaker 1: and I'm really inspired and I can't wait. I can't
Speaker 1: wait to see the products and see what happens next.
Speaker 1: Thanks guys, always amazing to meet you and go up.
Speaker 4: Thank you, my bye.