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Speaker 1: Actress Cheryl Hines and her daughter, Catherine Rose Young just

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Speaker 1: launched their eco friendly and affordable cosmetics line called Hines

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Speaker 1: and Young. They join me today and just be influenced

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Speaker 1: to talk all about their new products. Okay, so Cheryl

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Speaker 1: Hines and her daughter have this product line that I

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Speaker 1: did receive. They are these little tins and the fragrances

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Speaker 1: are lovely and beautiful, and these nice little candles that

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Speaker 1: do have a top, and they're very clean looking, not

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Speaker 1: just clean inside, but clean looking because they're just like

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Speaker 1: a simple cream color that you put you can put

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Speaker 1: the cap back on, which I do like for travel,

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Speaker 1: and I just think it's also a good gift. And

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Speaker 1: I did not realize that it was their line when

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Speaker 1: I got it. I didn't see the card or anything,

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Speaker 1: so I afterwards I was asking my assistant and then

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Speaker 1: I remember that that was their brand. Like when I

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Speaker 1: got it, I get so many things, and when I

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Speaker 1: got it, I did not realize that this was their product.

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Speaker 1: That makes any sense, So now I remember and I

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Speaker 1: know because it's it's really pretty and lovely. So I

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Speaker 1: have it in my house. Let's get into it. Oh, yay, nice.

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Speaker 2: To meet you.

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Speaker 3: This is Cat to meet you.

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Speaker 2: I kay, nice to see you, Cheryl. How's it going?

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Speaker 3: Ah? Good?

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Speaker 2: Big news in your house? A lot going on.

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Speaker 4: Got some yeah, got some big news.

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Speaker 1: A lot of activity, A lot of activity, a lot

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Speaker 1: of joh my god, you guys are beautiful.

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Speaker 2: You look so pretty. Oh my god, you look like sister.

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Speaker 1: It's literally like we're watching that movie that we're obsessed with,

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Speaker 1: Bad Mom's Christmas Key Key.

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Speaker 4: Well that's where, Yeah, I got a lot of inspiration

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Speaker 4: because she always does smell goods. I like to smell

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Speaker 4: our hair, so it's like, yeah, just do it in

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Speaker 4: the movie.

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Speaker 2: So how old are you?

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Speaker 1: I'm nineteen, you're nineteen, and you're already an entrepreneur? Yes,

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Speaker 1: So how did this all? Right? So let's get into this.

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Speaker 1: So this is just be influenced and we talk about

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Speaker 1: marketing and products and just like the whole sort of

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Speaker 1: business as it pertains to influence space. So I want

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Speaker 1: to hear about you as a nineteen year old entrepreneur.

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Speaker 1: I want to hear about social media how it affects that,

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Speaker 1: and tell me about your business and what the plan

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Speaker 1: is and what you're running into.

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Speaker 2: When did it start?

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Speaker 1: Because you told me about last time Cheryl, when you

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Speaker 1: were on Just Be, you told me about the idea,

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Speaker 1: so tell the audience about the idea. But then did

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Speaker 1: when did the idea happen? And when did you actually start?

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Speaker 1: And where are you now?

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Speaker 4: Okay, Well, we started probably about three years ago when

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Speaker 4: Kat was still in high school and I was feeling

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Speaker 4: you know, you feel it as a mom, you feel

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Speaker 4: I was feeling that my daughter was getting ready to

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Speaker 4: leave home and leave me, and so out of desperation

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Speaker 4: and inspiration, I decided, wouldn't be fun to work on

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Speaker 4: a project together. So that's where it all began, and

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Speaker 4: wouldn't it be fun to build a company together. Her

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Speaker 4: last name is Young, my last name is Hines, so

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Speaker 4: we decided on Heines and Young, and then that way

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Speaker 4: I felt like, oh, she'll have to stay connected to me.

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Speaker 1: That's so funny because I had Andrew McCarthy on Just

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Speaker 1: Be and he told me that he was looking for

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Speaker 1: a connection with his son, and he kept bringing up

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Speaker 1: doing this hype. His son kept blowing him off, and

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Speaker 1: then his son went through a breakup and was really

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Speaker 1: low and finally walked in the other room and said, Okay, Dad,

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Speaker 1: I'll do the hike with you probably like that dumb

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Speaker 1: hike with you and Andrew went in the other room,

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Speaker 1: booked the tickets and they went away for a month

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Speaker 1: and like bonded. So it's an interesting concept overall, just

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Speaker 1: this perspective of having a child that's leaving the nest

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Speaker 1: and wanting to find a way to connect differently because

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Speaker 1: they're not a kid anymore, so you can't just like

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Speaker 1: tell them where to be in what to do. They're

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Speaker 1: not a peer but sort of a peer another human, right,

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Speaker 1: And that's interesting. So that's interesting that your what his

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Speaker 1: was a month long hike to really connect and bond

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Speaker 1: and yours is a business, so you're.

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Speaker 2: Legally bound together.

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Speaker 4: Definitely.

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Speaker 2: It's the only way to marry your daughter is.

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Speaker 4: Through that's right. Well, I also wanted to empower her

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Speaker 4: and I wanted this to be a female owned company

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Speaker 4: and and you know, the whole timeline of it is

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Speaker 4: so interesting because then there was the lockdown, so we

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Speaker 4: had a lot of time together too much.

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Speaker 1: I'm not saying that, but we But for business, it

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Speaker 1: sounds like a lot to be in the house with

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Speaker 1: someone that you're in a relationship with with as a

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Speaker 1: parent and then also be talking about business all the time,

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Speaker 1: you Kat, were probably like enough like shut up but

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Speaker 1: don't want to hear about it anymore?

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Speaker 2: Were you? Not?

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Speaker 3: Not as much?

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Speaker 5: Just because like it wasn't necessarily that we had parts

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Speaker 5: moving at that time since it was COVID, So it

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Speaker 5: was more like fun creative time where we could like

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Speaker 5: explore ideas.

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Speaker 3: So I actually enjoyed it a lot.

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Speaker 5: And we have a lot of the same like opinions

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Speaker 5: and ideas and thoughts, so it actually ends up working

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Speaker 5: out that.

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Speaker 2: So it was like a thought partner.

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Speaker 1: Okay, So Kat, tell us the name of the business,

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Speaker 1: tell us about the business, pitch us the business.

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Speaker 2: Okay, I hit it elevator.

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Speaker 5: And young and I feel like we're overall just a

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Speaker 5: wellness and self care company. We have a variety of

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Speaker 5: body creams, candles, lip bombs, linen spray.

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Speaker 3: I love it all so much.

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Speaker 5: It's mostly natural as an autroo as we could possibly

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Speaker 5: make it, no plastic as much as we no plastic,

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Speaker 5: and all the sense are just amazing. A lot of

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Speaker 5: them are kind of unisex too, so you can use whatever.

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Speaker 3: I love it so much.

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Speaker 5: I love everything about it, and it makes me so

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Speaker 5: happy that we're doing this because I know that the

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Speaker 5: products are great.

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Speaker 1: And I like that you're saying as much as possible

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Speaker 1: because people the term clean beauty is very confusing and

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Speaker 1: you can't really certify that, and some people define clean

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Speaker 1: as there's so many definitions, animal, cruelty, vegan, do you

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Speaker 1: use TALC? There's you know, there's a there are a

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Speaker 1: thousand different things. So to say as clean as possible

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Speaker 1: is good because it's honest. And what's the problem that

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Speaker 1: the product, the products or the brands Because you're saying

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Speaker 1: it's not just is it overall beauty or you're saying

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Speaker 1: it's more lifestyle, Like what do you I mean?

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Speaker 5: I wouldn't necessarily say beauty since it's not really like makeup.

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Speaker 4: Or like, I think lifestyle is right. I think that

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Speaker 4: lifestyle is right turn because.

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Speaker 5: We have like home items like candles and linen spry,

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Speaker 5: which I feel like falls more under that umbrella.

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Speaker 1: Yeah, and so when did it launch or when is

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Speaker 1: when has it launched already?

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Speaker 4: It has? We just launched probably a month ago. Yeah,

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Speaker 4: so what happened?

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Speaker 3: It was pretty soft? Yeah, we want soft.

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Speaker 4: Yeah, we wanted to do a soft launch because we

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Speaker 4: wanted to make sure, you know, our shipping is handled right,

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Speaker 4: and all of our products have come in and so

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Speaker 4: we wanted to we wanted to start off softly and gently,

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Speaker 4: and that was helpful, really helpful. And now it's it's

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Speaker 4: taken a life of its own because of everything that's happening.

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Speaker 4: It just is on its own paths. So we're like, okay,

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Speaker 4: we're we're getting into this. Uh uh, we're sort of

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Speaker 4: moving past our soft launch right now into a bigger

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Speaker 4: awareness of the product and getting out there.

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Speaker 1: Okay, So you launched on what the website just and

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Speaker 1: you're on your social media promoted the website. You didn't

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Speaker 1: do a full pr toward then you're kind of starting

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Speaker 1: one now, right, Okay, So did you did you hire

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Speaker 1: a publicist or did you use the ones you've already had?

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Speaker 1: Like how how does that work?

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Speaker 4: Yeah, I've I've been working with a publicist for a

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Speaker 4: long time in my career, so we have been working

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Speaker 4: with her. And then also, you know, we have I

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Speaker 4: mean I have good friends that are in this space, okay,

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Speaker 4: and very successful businesses, companies like JP Djoria who.

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Speaker 2: I know him?

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Speaker 4: Yeah, who's yeah, Paul Mitchell yeah, so and his daughter

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Speaker 4: Michael Lean who's running Paul Mitchell. They have been very

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Speaker 4: great with us and advising us and sort of mentoring us,

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Speaker 4: which has been so helpful. And we have been mostly

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Speaker 4: finding our own way. We don't have a big, fancy

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Speaker 4: team put together because yeah, because yeah, right now we're

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Speaker 4: just like a we're a small company, a family owned company,

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Speaker 4: and we're just getting out there.

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Speaker 1: Okay, So a couple of things. One we talked about

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Speaker 1: the PR for two seconds. But one thing that people

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Speaker 1: may not realize is brand PR is much more expensive

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Speaker 1: than personal PR, and that would be something if I

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Speaker 1: were starting a small business, I would not invest in.

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Speaker 1: So I think that's smart because that can really suck

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Speaker 1: up a lot of the money and then you might

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Speaker 1: not even be able to support If you did get

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Speaker 1: a lot of PR from it, you might not be

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Speaker 1: able to support it. So it could be this onslaught

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Speaker 1: and you couldn't even handle it. So I feel like

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Speaker 1: you're doing you're doing wisely to not have invested too

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Speaker 1: much and going slow. You kind of have to do

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Speaker 1: that dance of balancing between going slow but also being

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Speaker 1: prepared for big Like there's going to be a moment

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Speaker 1: where you' don't have to jump into a cold pool.

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Speaker 1: You know, for the most there will be that moment.

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Speaker 1: So you two are partners fifty to fifty or do

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Speaker 1: you have other people that have a piece of this

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Speaker 1: or no?

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Speaker 4: Well right now we're fifty to fifty. But and I

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Speaker 4: should say also my brother and my sister are also

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Speaker 4: helping the company. Okay, so we're we're figuring out you

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Speaker 4: know exactly, Yeah, equity and those business points. So that's

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Speaker 4: something that I'm continuously continuously learning about. I'm I'm trying

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Speaker 4: to like learn about business.

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Speaker 1: Building a plane while you fly it, that's exactly, that's whatever.

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Speaker 2: Everybody's doing that.

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Speaker 1: But you're so you have to decide who's going to

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Speaker 1: be the decision maker.

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Speaker 2: Yeah, it's all you know what I mean?

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Speaker 1: You have to pick who's going to be the tie breaker.

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Speaker 1: You should have the two of you, you say, you

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Speaker 1: usually agree that there should be somebody else that's the tiebreaker.

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Speaker 4: Oh that good.

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Speaker 1: Yeah, a person that you both like, you both trust

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Speaker 1: you both and that person breaks the time. Do we

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Speaker 1: sell a target when we thought we were gonna be

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Speaker 1: upscale and do Barneys even though Barney doesn't exist anymore?

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Speaker 1: Like just giving random examples, you need a tie breaker

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Speaker 1: because something will come up that you don't understand.

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Speaker 2: Do we want to do that?

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Speaker 1: Oh, we could get disorder, but we have to put

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Speaker 1: an ingredient here that we don't love because it keeps

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Speaker 1: it more shelf stable. Like whatever it will happen, it

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Speaker 1: will happen. So you have to do that. And then

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Speaker 1: what have you bumped up against? What are the big

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Speaker 1: struggles in starting a brand?

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Speaker 4: I think the big what are the struggles for us?

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Speaker 4: Because it was really important for us to be environmentally

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Speaker 4: friendly and to not use single use plastics, okay, which

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Speaker 4: is challenging. So you know a lot of our creams

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Speaker 4: come in this aluminum tin which is beautiful and fun

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Speaker 4: and you can put it in your bag and you

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Speaker 4: can take it with you, but you know, when you

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Speaker 4: get it, it might have a little dent on the

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Speaker 4: side by the time of what about opening it?

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Speaker 2: They sometimes get stuck the tins.

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Speaker 3: We really haven't ran into that problem.

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Speaker 4: Well, not the scrubs, the salt scrub.

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Speaker 5: Sometimes they can get into the grooves of the cat.

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Speaker 5: But like that's kind of the thing we're figuring out,

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Speaker 5: like little tiny, yeah things we need to fix, which

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Speaker 5: I also feel like has been super helpful since we

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Speaker 5: didn't go out and do this huge launch. Yeah, I

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Speaker 5: would feel a lot less comfortable having these small problems

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Speaker 5: on such a huge scale, you know.

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Speaker 3: So how we can kind of start to smoke?

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Speaker 2: Oh yeah, anything will happen. Where is everything?

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Speaker 4: Everything is manufactured in Florida, So we have we worked

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Speaker 4: with a cosmetic scientist in Florida who really specializes in

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Speaker 4: natural oils and natural products. And then we also I'm

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Speaker 4: going to grab our candle. We also have a candle

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Speaker 4: line which I love. This is so nice, nice, it's

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Speaker 4: so beautiful. These are also hand poured in Florida. So

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Speaker 4: and and the rest of our family lives in Florida,

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Speaker 4: so we all have we have the east coast and

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Speaker 4: the west coast of Heinz and Young.

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Speaker 1: So they're shipping it. You don't have to touch it.

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Speaker 1: They it's a you have a situation where you found

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Speaker 1: a co packer to do it that you like and

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Speaker 1: they ship it. So yeah, they are manufact they're they're

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Speaker 1: making the product and the packaging, and you use packaging

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Speaker 1: that already exists, meaning you don't have to make new molds,

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Speaker 1: which is very expensive. You use stuff that they showed

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Speaker 1: you that we're options correct.

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Speaker 4: Right, We're not making new molds.

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Speaker 2: Yeah right, that's smart too.

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Speaker 1: Yeah, okay, And so the problem is the little problems

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Speaker 1: that you're finding with like the actual product in the

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Speaker 1: you and have people commented and have you had any

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Speaker 1: people say this is this but I'd rather do that,

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Speaker 1: like I didn't like it this way. You're getting feedback

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Speaker 1: and where is that coming from?

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Speaker 4: We are getting feedback, you know, and it's all been positive.

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Speaker 4: It's been I mean so far. Once again, we did

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Speaker 4: a soft launch with people that we know and people

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Speaker 4: that are close to us and people that are following

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Speaker 4: us on Instagram already. So, uh, the feedback that we

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Speaker 4: get is they love our creams because the first ingredient

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Speaker 4: and these creams is allow so instead of water because

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Speaker 4: a lot of lotions their first ingredient is water. So

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Speaker 4: people are loving the fragrances and everybody has their own.

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Speaker 4: We have four different fragrances, so we get to hear

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Speaker 4: what everybody likes about about each fragrance. And other than that,

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Speaker 4: I'm not I haven't.

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Speaker 5: Yeah. I feel like even with the small issues we've

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Speaker 5: run into, it's been more like us being like nitpicky

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Speaker 5: about like, oh, there's an issue with the packaging, Like

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Speaker 5: you've gotten a.

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Speaker 3: Lot of positive feedback.

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Speaker 4: Yeah, nobody has.

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Speaker 5: Nobody's really said anything. It's more like before it gets.

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Speaker 4: Yeah right, we don't want it to dn. We don't

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Speaker 4: want the ceramic to break on the way there, so

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Speaker 4: and that hasn't happened yet locking on wood. But but

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Speaker 4: those are the things that we've been thinking about it.

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Speaker 1: I mean, I've seen it with major brands. I've seen

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Speaker 1: Bobby Brown's product. Bobby Brown's product what the foundation had

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Speaker 1: like oil separated from the actual foundation, like it literally

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Speaker 1: was like peanut butter with on the top of the

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Speaker 1: poor of the oil and then it would be dry.

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Speaker 1: It was a disaster, and I mean I was cringe

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Speaker 1: if I with them. But by the way it went viral,

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Speaker 1: which brings me to ask you, well, two questions. One,

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Speaker 1: if you had to look at other brands, what are

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Speaker 1: the price points and what other brands is it like?

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Speaker 1: Or do you model after who would you like to

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Speaker 1: be like? Or do you look at and think, wow,

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Speaker 1: they're doing a great job, Like what brands are you

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Speaker 1: seeing that you like?

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Speaker 4: Yeah, well we want to. We wanted to and I

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Speaker 4: think we did make a luxurious product that was more affordable.

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Speaker 2: Yeah, okay.

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Speaker 4: So so when you look at something like Bluspa with candles, okay,

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Speaker 4: they have a good price point and they make good candles.

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Speaker 4: Yet ours are you know, soy and cotton wick and

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Speaker 4: we've really gone to great lengths to keep it natural

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Speaker 4: and beautiful.

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Speaker 1: Why does cotton wick matter? Like I most people don't know.

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Speaker 1: I will tell you this because it's like when I

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Speaker 1: was on HSN, I wanted to do vegan, I wanted

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Speaker 1: to do vegan options. They were like ninety eight percent

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Speaker 1: of this audience doesn't care about vegan or vegetarian ninety eight.

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Speaker 1: So I find that you go on to TikTok and

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Speaker 1: you do you know, you want to do all of

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Speaker 1: these different things, and it can be very frustrating because

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Speaker 1: most people don't care. They care about the price and

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Speaker 1: what it looks like. It's like food, you go to

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Speaker 1: a restaurant. Most people aren't thinking about is it organic

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Speaker 1: when they go out to eat there, like was it good?

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Speaker 1: So my question to you is why does it need

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Speaker 1: to be cotton and soy? And these are things that

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Speaker 1: are important to you and you guys live in LA

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Speaker 1: and you're educated about these topics, So how do you

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Speaker 1: convey that and also make the price point hit to

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Speaker 1: justify it when a lot of people don't necessarily care.

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Speaker 5: Well. I feel like personally, especially in my generation, to

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Speaker 5: like all natural is becoming more important to.

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Speaker 3: People, and it's really important to me.

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Speaker 5: So yes, I wanted to make products that I feel

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Speaker 5: good about and like, I have burns on my legs

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Speaker 5: and this lotion I love and I use and like

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Speaker 5: it's so moisturizing and it's so great, and so I

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Speaker 5: wanted to make sure that these are products that I

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Speaker 5: felt comfortable using. Like I only say it's not all

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Speaker 5: natural and only as natural as it can possibly be,

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Speaker 5: because of course there's a few things we need to

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Speaker 5: add in the product to make it.

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Speaker 2: Because its yeah, exactly making oatmeal strong.

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Speaker 5: I wouldn't be comfortable putting harsh chemicals on the burns.

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Speaker 3: On my body.

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Speaker 5: But these products I know I can trust every time,

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Speaker 5: and I love them. And I feel like it's also

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Speaker 5: so hard to find creams this thick at this price

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Speaker 5: point like this.

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Speaker 2: I call it rich bitch creams.

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Speaker 3: I like that.

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Speaker 4: I mean it's because Bethany, you probably know, like, uh,

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Speaker 4: there are creams out there that I.

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Speaker 3: Love, but at our fifty Yeah.

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Speaker 2: And Fiel with perfumes No. Two hundred dollars.

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Speaker 4: Yeah, and then I end up not using them because because.

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Speaker 3: I feel like it's true nice.

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Speaker 4: I don't want to know you would have wait for

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Speaker 4: the special day to use that cream. So we wanted

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Speaker 4: to do something to make something that.

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Speaker 3: You feels special every day.

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Speaker 1: But are you able to convey that because the like,

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Speaker 1: for example, I have a wine called Forever Young, and

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Speaker 1: it's from Provence, and it's a legitimate woman who's a

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Speaker 1: French woman who I partnered with, and the winery does

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Speaker 1: millions of bottles a year and all these there's a

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Speaker 1: whole story behind it, but it's sometimes hard to convey

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Speaker 1: the story. Like I know the story and the story

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Speaker 1: lives and breathes in every bottle, but every person doesn't

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Speaker 1: know the story of the.

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Speaker 2: Song Forever Young.

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Speaker 1: Coming on when I was studying it, you up to

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Speaker 1: live in France, Like, it's hard to convey a story

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Speaker 1: through a product with what they're seeing, So how are

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Speaker 1: you conveying that story?

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Speaker 3: We would just be through our brand.

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Speaker 4: Yeah, we we have. We have a friendship with water

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Speaker 4: Keeper Alliance, so we have pledged to make donations to

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Speaker 4: them and support them because they really care about clean

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Speaker 4: water and cleaning up the oceans, rivers, lakes. So that's

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Speaker 4: on our website. So if if someone was interested, they

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Speaker 4: could see that, you know, and and that will be

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Speaker 4: part of our story moving forward, especially with social media

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Speaker 4: when we do something with them. But you're right, a

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Speaker 4: lot of people it's been important for us, like you're saying,

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Speaker 4: to use cotton wicks and soy wax, and but a

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Speaker 4: lot of people aren't paying attention or don't exactly quickly,

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Speaker 4: they're moving quickly. They just want to know how does

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00:21:07,720 --> 00:21:11,239
Speaker 4: it smell exactly, how does it make you feel? So

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Speaker 4: that's where we start, because that's why the cotton wigs

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Speaker 4: are important. That's why the soy wax is important, because

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Speaker 4: when you use these candles, it smells good and it

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Speaker 4: doesn't have a chemical smell. It's not seeing, you know,

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Speaker 4: toxins in the air, which by the way, I didn't

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Speaker 4: even know there were candles that release toxins when you

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Speaker 4: burn them. But that's been part of my learning experience

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Speaker 4: and now now I know that, and now when I'm

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Speaker 4: around other candles that are made differently, I can tell, oh, that's.

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Speaker 1: Yeah, yeah, it's good, that's exactly right. So for you

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Speaker 1: to at least just know is the first, Like know

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Speaker 1: what they want and marry that with what you want

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Speaker 1: and try to mix that together.

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Speaker 5: So yeah, and I think too that we've been able

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Speaker 5: to do that our uniquely good price.

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Speaker 3: Point you've been able to use. I mean, yeah, we're

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00:22:05,240 --> 00:22:08,080
Speaker 3: all yeah exactly.

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Speaker 5: I feel like that is where people can sometimes start

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Speaker 5: to you know, I think it's not as important because

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Speaker 5: I feel like products do get more expensive as they

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Speaker 5: get more clean, Yeah, which can be the case.

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Speaker 2: Sometimes that's where a brand like Elf does a good job.

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Speaker 2: It's yeah, all and clean.

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Speaker 1: That's like a brand that's doing that where you wouldn't

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Speaker 1: if I when I started this a year and two

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Speaker 1: months ago, I would have bet anything that Elf was

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Speaker 1: not a clean brand, just because it seemed like it

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Speaker 1: was so accessible and reasonable in the drug store. And

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Speaker 1: I know this sounds like a ridiculous thing to say,

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Speaker 1: but like organic brown rice, for example, if you're eating

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00:22:41,119 --> 00:22:44,919
Speaker 1: something is not expensive, neither are beans, and they're very healthy.

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Speaker 1: It's you get all complicated and order and get these

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Speaker 1: other like truffle mac and cheese dishes that you buy

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Speaker 1: in the supermarket in the freezer section, and they have

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Speaker 1: ten thousand ingredients, but a lot of things that are

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Speaker 1: inexpensive or simple. I know this is also a bad

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Speaker 1: example because it's not organic, but Frito's have three ingredients

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00:23:00,800 --> 00:23:04,080
Speaker 1: corn oil and salt, salt. They're more healthy than like

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Speaker 1: many of like the sun chip type products that are

427
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Speaker 1: marketed as healthy but not really healthy if that happen, right,

428
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Speaker 1: have so many different ten thousand ingredients processed in a

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Speaker 1: certain way, but it looks on the front of the

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Speaker 1: bag like it's a sun chip, so you're in the

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Speaker 1: sun being healthy, where I'd rather eat a Freedo that

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Speaker 1: has three ingredients. That's right, It's just interesting. The thing

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Speaker 1: is that marketing, that's what I'm talking about. The influence

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Speaker 1: we're talking to shows influenced because no one in the

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Speaker 1: world would if you ask a one hundred people on

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Speaker 1: the street, they would think Sunship's are more healthy than

437
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Speaker 1: FreeDOS and they're not.

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Speaker 2: Yeah, right, so you know.

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00:23:35,720 --> 00:23:40,800
Speaker 1: Or like the gluten free vegan vegan Keto cauliflower puffs

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Speaker 1: versus just like any tortilla chip that is corn oil

441
00:23:43,640 --> 00:23:47,360
Speaker 1: and salt. But those are all these marketed healthy products

442
00:23:47,359 --> 00:23:50,480
Speaker 1: that have ten thousand ingredients. So it's just it's something

443
00:23:50,520 --> 00:23:52,840
Speaker 1: that has to be conveyed in the messaging. It's not

444
00:23:52,920 --> 00:23:55,520
Speaker 1: you know, people overcomplicate things that can be simple.

445
00:23:56,080 --> 00:23:59,040
Speaker 4: Yeah. Yeah, like our lip bomb is one hundred percent

446
00:23:59,160 --> 00:24:04,040
Speaker 4: natural and it has very few ingredients and it smells good,

447
00:24:04,040 --> 00:24:07,520
Speaker 4: it feels good. But yeah, that will you're right, Bethany,

448
00:24:07,600 --> 00:24:11,080
Speaker 4: and you're talking to one of our media experts as I.

449
00:24:11,080 --> 00:24:11,639
Speaker 3: Point to her.

450
00:24:12,680 --> 00:24:18,720
Speaker 4: That'll be our challenge, you know, and it's hopefully is

451
00:24:18,760 --> 00:24:21,399
Speaker 4: a fun one to get all those messages out in

452
00:24:21,440 --> 00:24:23,560
Speaker 4: a way that people respond to.

453
00:24:24,200 --> 00:24:27,800
Speaker 1: Yeah, and do you have a hero item? I mean

454
00:24:27,880 --> 00:24:33,120
Speaker 1: it's like Stacy's Peda Chips was a sandwich cart business

455
00:24:33,359 --> 00:24:35,960
Speaker 1: and the leftover bread was made into peda chips just

456
00:24:36,000 --> 00:24:37,360
Speaker 1: because it was cold and the only thing that could

457
00:24:37,359 --> 00:24:39,280
Speaker 1: never run out of was bread. And I love that

458
00:24:39,320 --> 00:24:41,120
Speaker 1: story because she sold for two hundred and fifty million

459
00:24:41,160 --> 00:24:42,960
Speaker 1: dollars the peda chip business, which was not even the

460
00:24:43,000 --> 00:24:47,400
Speaker 1: main business. And many of these brands, one thing pops

461
00:24:47,440 --> 00:24:50,119
Speaker 1: off of all their products because in order to be

462
00:24:50,200 --> 00:24:52,360
Speaker 1: in these businesses, you have to have so many SKUs

463
00:24:53,280 --> 00:24:56,280
Speaker 1: because retailers want you to have so many SKUs. You're

464
00:24:56,320 --> 00:24:58,560
Speaker 1: not going to be necessarily an altar or Sphora, Maybe

465
00:24:58,600 --> 00:25:00,639
Speaker 1: you will, but places like that needs you to have

466
00:25:00,680 --> 00:25:03,159
Speaker 1: so much products. You're churning out product just to be

467
00:25:03,160 --> 00:25:05,680
Speaker 1: able to be in the game. You know, you can't

468
00:25:05,680 --> 00:25:07,800
Speaker 1: have one little lip bomb get lost on a shelf

469
00:25:07,800 --> 00:25:11,359
Speaker 1: at Target. So you're making a bunch of different things

470
00:25:11,440 --> 00:25:13,680
Speaker 1: and you don't necessarily know what will hit. But sometimes

471
00:25:13,680 --> 00:25:16,879
Speaker 1: you have an idea about what's going to be the

472
00:25:16,960 --> 00:25:20,560
Speaker 1: hero item. Does that make any sense? Like health Halo

473
00:25:20,680 --> 00:25:23,760
Speaker 1: Glow was a hero item, it went viral, it was

474
00:25:23,800 --> 00:25:26,280
Speaker 1: a major thing. So what's your hero item if you

475
00:25:26,320 --> 00:25:26,680
Speaker 1: know it?

476
00:25:28,040 --> 00:25:30,960
Speaker 4: Well, well, I guess we'll find out. But right now

477
00:25:31,000 --> 00:25:35,359
Speaker 4: it feels like it's gonna it's our our creams in

478
00:25:35,440 --> 00:25:38,960
Speaker 4: these tins we have. We're getting ready. They're coming out

479
00:25:38,800 --> 00:25:43,120
Speaker 4: in a glass with bamboo that will be a more yeah,

480
00:25:43,240 --> 00:25:50,280
Speaker 4: beautiful countertop. Large, Yes, but these tins are really cute.

481
00:25:50,040 --> 00:25:51,320
Speaker 2: And you can stick there too.

482
00:25:51,520 --> 00:25:53,199
Speaker 4: Yeah, you can stick them in your bag and you

483
00:25:53,240 --> 00:25:56,280
Speaker 4: can take them anywhere. Our lip bomb also comes in

484
00:25:56,320 --> 00:26:00,480
Speaker 4: the little tins. So I think you know especially that's

485
00:26:01,920 --> 00:26:04,800
Speaker 4: generation and I don't need to speak for you, but

486
00:26:04,960 --> 00:26:10,480
Speaker 4: you know you can. We have four different sense for

487
00:26:10,640 --> 00:26:12,680
Speaker 4: different fragrances and.

488
00:26:13,800 --> 00:26:15,440
Speaker 2: That's body or that's face too.

489
00:26:15,680 --> 00:26:16,600
Speaker 4: These are just body.

490
00:26:16,960 --> 00:26:21,800
Speaker 1: Yeah, okay, yeah, I get everything, and there aren't that

491
00:26:21,840 --> 00:26:26,040
Speaker 1: many tins everything. I get everything literally, probably like you've

492
00:26:26,080 --> 00:26:28,880
Speaker 1: never even you can't imagine. I know everything about something

493
00:26:28,920 --> 00:26:31,240
Speaker 1: I knew nothing about a year or two months ago.

494
00:26:31,280 --> 00:26:35,359
Speaker 1: I know everything. It's not everything because it's constantly changing.

495
00:26:35,760 --> 00:26:40,000
Speaker 1: It's so crazy the innovation every day from these brands.

496
00:26:40,320 --> 00:26:41,760
Speaker 1: But I don't see a lot of tins. The only

497
00:26:41,800 --> 00:26:46,240
Speaker 1: tins I've seen is Revolution made these cheek bombs. But

498
00:26:46,320 --> 00:26:48,000
Speaker 1: I don't see a lot of tins and I definitely

499
00:26:48,040 --> 00:26:49,320
Speaker 1: don't see creams and tins.

500
00:26:49,320 --> 00:26:50,160
Speaker 2: So that's positive.

501
00:26:50,200 --> 00:26:52,480
Speaker 1: Bombs sometimes in a tin, but not even really more

502
00:26:52,520 --> 00:26:53,000
Speaker 1: like jars.

503
00:26:53,000 --> 00:26:55,359
Speaker 2: I look like that. Yeah. So, and bombs are.

504
00:26:55,320 --> 00:26:59,200
Speaker 1: Huge, just so you guys know, bombs are massive, meaning

505
00:26:59,280 --> 00:27:03,560
Speaker 1: just lip body face lensing bombs are massive. Yeah, because

506
00:27:03,560 --> 00:27:06,879
Speaker 1: you can feel it, you can feel the moisture and

507
00:27:07,000 --> 00:27:09,159
Speaker 1: it's got a consistency that's different.

508
00:27:09,440 --> 00:27:09,600
Speaker 5: You know.

509
00:27:09,880 --> 00:27:15,040
Speaker 4: Also, we have our candles come in tins. There's they're

510
00:27:15,080 --> 00:27:19,399
Speaker 4: a little bit larger, but they they also come in

511
00:27:19,480 --> 00:27:21,359
Speaker 4: tins and you can stick them in your bag and

512
00:27:21,400 --> 00:27:24,280
Speaker 4: you can take them to your boyfriend's apartment.

513
00:27:24,080 --> 00:27:26,159
Speaker 2: Or a hotel or something.

514
00:27:26,280 --> 00:27:29,600
Speaker 4: Yeah, exactly, which I think is really fun and exciting.

515
00:27:29,680 --> 00:27:30,720
Speaker 2: And I think like that too.

516
00:27:31,000 --> 00:27:34,280
Speaker 4: Yeah, I think those will those will set us apart.

517
00:27:35,040 --> 00:27:36,520
Speaker 1: Yeah, I don't see a lot of that either. I've

518
00:27:36,520 --> 00:27:39,680
Speaker 1: seen a glossy ten probably has a I've seen some,

519
00:27:39,760 --> 00:27:40,480
Speaker 1: but not a ton.

520
00:27:40,880 --> 00:27:44,240
Speaker 5: Yeah, that's always just think the quality of this lotion

521
00:27:44,680 --> 00:27:47,119
Speaker 5: and the fragrance is just so phenomenal.

522
00:27:47,240 --> 00:27:50,399
Speaker 3: I'm like such a super fan. I feel I can

523
00:27:50,440 --> 00:27:52,639
Speaker 3: talk about it all day, but I do think you

524
00:27:52,720 --> 00:27:53,280
Speaker 3: want to be.

525
00:27:53,160 --> 00:27:56,080
Speaker 4: Talking about it all day, going to be talking about.

526
00:27:56,200 --> 00:27:59,640
Speaker 1: Another thing you should do, is you know, affordable fragrances.

527
00:28:00,080 --> 00:28:03,480
Speaker 1: That's that's a very people are obsessed with fragrance. It's

528
00:28:03,520 --> 00:28:06,280
Speaker 1: so confusing, it's so prown that.

529
00:28:06,359 --> 00:28:08,640
Speaker 3: So that would definitely be something fun to explore.

530
00:28:08,800 --> 00:28:11,520
Speaker 4: But in what but in what way? Like roller or

531
00:28:11,600 --> 00:28:13,080
Speaker 4: are you talking about spray or anything?

532
00:28:13,160 --> 00:28:17,040
Speaker 1: I would say no, rollers don't last long enough. I

533
00:28:17,080 --> 00:28:20,760
Speaker 1: would say a spray or do something different, do a

534
00:28:20,800 --> 00:28:25,200
Speaker 1: fragrance bomb or something that you know that you that

535
00:28:25,200 --> 00:28:27,000
Speaker 1: that could be sort of almost roll on, you know,

536
00:28:27,119 --> 00:28:29,920
Speaker 1: like a bomb maybe, or just a spray. But that's

537
00:28:29,960 --> 00:28:34,080
Speaker 1: affordable because drug store there's nobody's cracked into the drug

538
00:28:34,119 --> 00:28:39,760
Speaker 1: store fragrance. It's either expensive or drug store like cheap

539
00:28:39,760 --> 00:28:40,400
Speaker 1: and press.

540
00:28:42,240 --> 00:28:45,360
Speaker 2: Yeah or exact Yeah.

541
00:28:45,440 --> 00:28:47,920
Speaker 1: Sol Gennioceno has done a good job.

542
00:28:48,120 --> 00:28:50,160
Speaker 4: I mean it goes back to what you're saying about

543
00:28:50,640 --> 00:28:54,480
Speaker 4: what people care about, because even when we've talked about

544
00:28:55,000 --> 00:28:58,680
Speaker 4: fragrances or roll ons, then you're then the roller ball

545
00:28:58,840 --> 00:29:02,600
Speaker 4: is going to be plastic and is that oh you know, yeah,

546
00:29:02,640 --> 00:29:04,640
Speaker 4: well they have met No, they have metal ones, they

547
00:29:04,680 --> 00:29:06,280
Speaker 4: have metal ones, they have they have metal ones and

548
00:29:06,320 --> 00:29:09,200
Speaker 4: that yeah, and maybe you could do it so it's

549
00:29:09,200 --> 00:29:11,880
Speaker 4: like also little massage your neck or something like the

550
00:29:11,880 --> 00:29:25,720
Speaker 4: way they do the rollers with the essential oils.

551
00:29:26,440 --> 00:29:30,520
Speaker 1: What about social media? How how in meshed or each

552
00:29:30,560 --> 00:29:33,040
Speaker 1: of you in social media? And how prepared are you

553
00:29:33,120 --> 00:29:35,640
Speaker 1: and how much is that part of your strategy? And

554
00:29:35,720 --> 00:29:39,000
Speaker 1: are you en meshed in tick beauty TikTok?

555
00:29:39,040 --> 00:29:40,960
Speaker 2: Are you like down the hole? Do you live in

556
00:29:41,000 --> 00:29:41,880
Speaker 2: that planet or no?

557
00:29:42,520 --> 00:29:46,760
Speaker 5: Right now, I'm pretty much primarily running the social media

558
00:29:46,800 --> 00:29:51,320
Speaker 5: as the Instagram is mostly what I focus on, So

559
00:29:52,040 --> 00:29:54,080
Speaker 5: the soft launch has been super great for that too.

560
00:29:54,200 --> 00:29:58,040
Speaker 5: Just navigating that because I prior to this, I didn't

561
00:29:58,040 --> 00:30:01,320
Speaker 5: really have any professional experience running a social media account,

562
00:30:01,760 --> 00:30:06,080
Speaker 5: but the TikTok of it all we haven't totally explored,

563
00:30:06,160 --> 00:30:08,480
Speaker 5: just because I feel like we've been so busy with

564
00:30:08,600 --> 00:30:12,400
Speaker 5: like the other logistical things and just I wanted to

565
00:30:12,440 --> 00:30:14,080
Speaker 5: make sure that the Instagram was good so that people

566
00:30:14,080 --> 00:30:15,760
Speaker 5: could just type it in and go to it and

567
00:30:15,880 --> 00:30:19,200
Speaker 5: it would just be there already, like plenty of posts

568
00:30:19,280 --> 00:30:21,840
Speaker 5: to go look at that like give a good idea

569
00:30:21,920 --> 00:30:24,400
Speaker 5: of who we are and like what our brand is.

570
00:30:25,240 --> 00:30:28,640
Speaker 5: So the TikTok we haven't really dived into because I

571
00:30:28,640 --> 00:30:31,600
Speaker 5: do feel like it's a thing kind of on its own,

572
00:30:31,840 --> 00:30:34,080
Speaker 5: but definitely going to be.

573
00:30:34,000 --> 00:30:35,120
Speaker 3: Exploring that space.

574
00:30:35,240 --> 00:30:38,640
Speaker 5: Yeah, definitely going to be exploring that space though, because.

575
00:30:38,400 --> 00:30:41,320
Speaker 2: Yeah, we lived in that ward. I lived on that.

576
00:30:41,240 --> 00:30:45,320
Speaker 1: Planet for months. Its power is something you cannot even comprehend.

577
00:30:45,520 --> 00:30:49,880
Speaker 1: It is another level. It makes make up artist into celebrities.

578
00:30:49,960 --> 00:30:52,880
Speaker 1: It makes brands famous that you've never heard of in

579
00:30:52,920 --> 00:30:56,360
Speaker 1: your life. I'd never heard of Patrick Talk or Say

580
00:30:56,920 --> 00:31:01,240
Speaker 1: or Drunk Elephant or Sol Gennio in my life. I

581
00:31:01,280 --> 00:31:02,920
Speaker 1: never really know I saw Elf at the drug store.

582
00:31:02,920 --> 00:31:07,360
Speaker 1: I didn't really know that it's a world. YEAHOK, is crazy.

583
00:31:07,360 --> 00:31:10,040
Speaker 4: We want advice? I would love to hear your advice

584
00:31:10,120 --> 00:31:13,320
Speaker 4: about it, and she's you know, Kad is on TikTok

585
00:31:13,360 --> 00:31:16,320
Speaker 4: a lot, and she watches a lot of you watch

586
00:31:16,360 --> 00:31:18,520
Speaker 4: a lot of beauty TikTok.

587
00:31:19,080 --> 00:31:20,960
Speaker 2: Who do you follow? Who do you let's? I'll give

588
00:31:21,000 --> 00:31:22,880
Speaker 2: you your only because you just asked me.

589
00:31:23,040 --> 00:31:28,640
Speaker 3: That's the thing. I feel like I am more. I don't.

590
00:31:28,920 --> 00:31:33,760
Speaker 5: I find myself using social media recreationally less as as

591
00:31:33,840 --> 00:31:38,560
Speaker 5: an individual, So I'm not really spending hours on TikTok,

592
00:31:38,840 --> 00:31:42,600
Speaker 5: just falling into the rabbit hole as I once did.

593
00:31:43,400 --> 00:31:45,440
Speaker 5: So I feel like that's kind of where I'm trying

594
00:31:45,480 --> 00:31:48,280
Speaker 5: to get back into that and see what content.

595
00:31:48,840 --> 00:31:51,040
Speaker 4: She said, don't get that, don't get in the rabbit hole. Okay,

596
00:31:51,040 --> 00:31:52,960
Speaker 4: tell us no, no, no, no, no.

597
00:31:53,120 --> 00:31:54,160
Speaker 2: I listen.

598
00:31:55,840 --> 00:31:58,440
Speaker 1: For you personally and your personal mental health. Do I

599
00:31:58,440 --> 00:31:59,960
Speaker 1: want you down the rabbit hole of TikTok?

600
00:32:00,160 --> 00:32:00,280
Speaker 4: No?

601
00:32:00,360 --> 00:32:03,280
Speaker 1: So, as like a parent, I'm saying no, because it's

602
00:32:03,280 --> 00:32:07,760
Speaker 1: obsessive and it's insane. As a business person, it's the

603
00:32:07,800 --> 00:32:10,760
Speaker 1: power of it is on is on is immeasurable. I'll

604
00:32:10,760 --> 00:32:13,959
Speaker 1: tell let me just tell you this, Okay. I created

605
00:32:13,960 --> 00:32:15,840
Speaker 1: the fastest growing look or brand in history at the

606
00:32:15,840 --> 00:32:18,800
Speaker 1: time with Skinny Girl. It started the whole entire celebrity

607
00:32:19,520 --> 00:32:21,880
Speaker 1: alcohol crates. There were a couple of brands like Sammy

608
00:32:21,880 --> 00:32:24,040
Speaker 1: Hagar and things that you don't know that much about.

609
00:32:24,080 --> 00:32:28,600
Speaker 1: None of them were like gargantuan. Skinny Girl was the first.

610
00:32:28,720 --> 00:32:31,760
Speaker 1: And it's all celebrities like George Clooney rushing in after

611
00:32:31,960 --> 00:32:34,720
Speaker 1: and all the people that are in alcohol after me. Okay,

612
00:32:34,760 --> 00:32:37,440
Speaker 1: so like I've been through that. I was on Housewives,

613
00:32:37,480 --> 00:32:39,760
Speaker 1: you know that, Like that was massive. I've been through that.

614
00:32:40,520 --> 00:32:43,960
Speaker 1: I've been through three hundred million dollars in relief work worldwide.

615
00:32:44,040 --> 00:32:46,280
Speaker 1: People used to say, you're doing the Lord's work. I've

616
00:32:46,320 --> 00:32:50,800
Speaker 1: been through that nothing. I have never ever been more

617
00:32:50,840 --> 00:32:53,640
Speaker 1: famous than I am now, and it's weird.

618
00:32:53,920 --> 00:32:55,920
Speaker 2: A year ago, I was making jokes to my fiance, going,

619
00:32:55,960 --> 00:32:57,400
Speaker 2: I think this could be like a weird thing.

620
00:32:57,520 --> 00:32:59,960
Speaker 1: This could be a thing fourteen million views on it,

621
00:33:00,360 --> 00:33:01,840
Speaker 1: dan post and whatever, and I thought it was like

622
00:33:01,840 --> 00:33:02,560
Speaker 1: a stupid little thing.

623
00:33:02,600 --> 00:33:03,120
Speaker 2: And he's joking.

624
00:33:03,120 --> 00:33:05,160
Speaker 1: He's like, Lol, you're already well known. I'm like, no,

625
00:33:05,200 --> 00:33:06,760
Speaker 1: I think somebody's going on. I think I'm a beauty

626
00:33:06,760 --> 00:33:09,000
Speaker 1: influencer now, and you look at me like you're fucking nuts.

627
00:33:09,160 --> 00:33:10,120
Speaker 1: Sorry for cursoning.

628
00:33:10,400 --> 00:33:11,760
Speaker 4: So oh yeah, she's never heard that.

629
00:33:12,080 --> 00:33:14,160
Speaker 1: Sorry, so so yeah, you never heard that word, and

630
00:33:14,200 --> 00:33:18,960
Speaker 1: I'm so so. Then we walk into Marshall's one day

631
00:33:19,520 --> 00:33:22,680
Speaker 1: and I'm attacked in there, attacked like I'm Justin Bieber

632
00:33:23,200 --> 00:33:24,960
Speaker 1: and I'm looking at Paul and he's like, I'm like,

633
00:33:25,000 --> 00:33:27,040
Speaker 1: I'm the Justin Bieber. I told you these are my people.

634
00:33:27,600 --> 00:33:30,760
Speaker 1: So now that was like probably a year ago with him.

635
00:33:31,240 --> 00:33:33,480
Speaker 1: He and I just got back from Europe. I get

636
00:33:33,520 --> 00:33:35,560
Speaker 1: stopped on the street thirty times a day.

637
00:33:36,120 --> 00:33:40,280
Speaker 2: Oh my god, the Lord's work. But I'm like, relief work.

638
00:33:40,640 --> 00:33:40,880
Speaker 4: No.

639
00:33:41,760 --> 00:33:44,840
Speaker 1: But but the Instagram and the tiktoks with people from

640
00:33:44,920 --> 00:33:48,840
Speaker 1: thirteen to seventy five. So I have never been more

641
00:33:48,880 --> 00:33:52,560
Speaker 1: well known than now. I have never made I have

642
00:33:52,640 --> 00:33:56,360
Speaker 1: never been more successful, including all this stuff I was doing.

643
00:33:56,520 --> 00:34:01,400
Speaker 1: So I'm telling you it's insane. It's power full, it's obsessive,

644
00:34:01,760 --> 00:34:04,560
Speaker 1: it's unhealthy, but it's unnecessary evil.

645
00:34:04,840 --> 00:34:08,960
Speaker 5: That's why I hadn't gotten or just I really wanted

646
00:34:09,000 --> 00:34:13,239
Speaker 5: to make good content on TikTok that displayed our products.

647
00:34:13,320 --> 00:34:16,160
Speaker 5: I wanted to make it good, but I was so

648
00:34:16,280 --> 00:34:18,359
Speaker 5: focused on the Instagram right now, and I knew the

649
00:34:18,480 --> 00:34:20,600
Speaker 5: power of it that I wanted to make good content.

650
00:34:20,680 --> 00:34:23,919
Speaker 5: So that's honestly why I haven't been churning stuff out yet.

651
00:34:24,000 --> 00:34:26,280
Speaker 3: I mean, with our launch and it being.

652
00:34:26,120 --> 00:34:28,719
Speaker 5: So like slow and steady, I feel like we've been

653
00:34:28,760 --> 00:34:31,680
Speaker 5: able to kind of But that's definitely the next thing.

654
00:34:31,880 --> 00:34:33,680
Speaker 2: But don't overthink it. What is what I'm trying to

655
00:34:33,680 --> 00:34:35,080
Speaker 2: say to you too? You overit?

656
00:34:35,120 --> 00:34:39,200
Speaker 4: We want to hear yeah, because you because your stuff, Bethany.

657
00:34:39,360 --> 00:34:43,440
Speaker 4: I think why people respond to It's disaster is that

658
00:34:44,680 --> 00:34:46,560
Speaker 4: is that you were just coming at it in an

659
00:34:46,560 --> 00:34:50,560
Speaker 4: honest way. You know, you do posts where you're not.

660
00:34:51,080 --> 00:34:53,439
Speaker 4: You don't have your hair and makeup done, you don't

661
00:34:53,440 --> 00:34:55,960
Speaker 4: have perfect lighting. You're just saying, look, I just tried this.

662
00:34:56,080 --> 00:34:58,920
Speaker 4: It doesn't work. I just tried this, and I love it,

663
00:34:59,000 --> 00:35:00,000
Speaker 4: and it only costs fifteen.

664
00:35:00,800 --> 00:35:02,920
Speaker 1: I went to culinary school for food and healing. This

665
00:35:02,960 --> 00:35:06,520
Speaker 1: morning I made an omelet with tostito sucea my favorite thing,

666
00:35:06,760 --> 00:35:09,520
Speaker 1: and a piece of brims rubber cheese from the barbecue

667
00:35:09,880 --> 00:35:12,920
Speaker 1: in an omelet, and everyone's obsessed with it. I went

668
00:35:12,960 --> 00:35:16,399
Speaker 1: to culinary school. I mean, I'm making freakin' but that's

669
00:35:16,440 --> 00:35:19,840
Speaker 1: what TikTok is. So it's not about Instagram. Feed is

670
00:35:19,840 --> 00:35:22,640
Speaker 1: about what you're talking about. Make it look nice, this

671
00:35:22,680 --> 00:35:25,160
Speaker 1: whole thing, and so I'm not that great at that. Okay,

672
00:35:25,920 --> 00:35:29,120
Speaker 1: reels can be something that can be its own animal.

673
00:35:29,160 --> 00:35:31,840
Speaker 1: But you can also repurpose TikTok stuff over there. TikTok

674
00:35:31,840 --> 00:35:35,840
Speaker 1: can be your you know, TikTok is your sort of

675
00:35:36,000 --> 00:35:38,480
Speaker 1: test case over there, and then you can bring it

676
00:35:38,520 --> 00:35:41,839
Speaker 1: over to Instagram if it works. But you cannot overthink it,

677
00:35:41,880 --> 00:35:44,560
Speaker 1: and it doesn't have to be you don't want to

678
00:35:44,560 --> 00:35:47,000
Speaker 1: look perfect. Just go throw some spaghetti up against the

679
00:35:47,040 --> 00:35:49,600
Speaker 1: wall and see what sticks. It may not stick, and

680
00:35:49,600 --> 00:35:52,400
Speaker 1: it can be very defeating. I didn't understand TikTok for years,

681
00:35:52,400 --> 00:35:53,759
Speaker 1: Like I don't understand what this is. I don't know

682
00:35:53,760 --> 00:35:55,920
Speaker 1: how I relate to it. I don't get it. And

683
00:35:56,000 --> 00:35:57,839
Speaker 1: you keep throwing spaghetti against the wall and it doesn't

684
00:35:57,880 --> 00:36:01,480
Speaker 1: work one day, one weird thing. So do not overthink

685
00:36:01,520 --> 00:36:05,759
Speaker 1: it because it's for crazy people, so you can't. It's

686
00:36:05,760 --> 00:36:08,840
Speaker 1: not for smart people. It's for weird people like me.

687
00:36:09,080 --> 00:36:12,040
Speaker 4: So are like, you're right, it's just it's emotional. People

688
00:36:12,160 --> 00:36:15,120
Speaker 4: just want to connect with. It's what you can connect with.

689
00:36:15,440 --> 00:36:17,880
Speaker 4: Just and you can't. It's like you're saying you can't.

690
00:36:18,680 --> 00:36:21,880
Speaker 4: A team of people can't sit down, Bethany, here's what

691
00:36:21,960 --> 00:36:25,400
Speaker 4: you should try, because that's not it's you're not going

692
00:36:25,480 --> 00:36:27,320
Speaker 4: to be able to figure out what connects with people

693
00:36:27,320 --> 00:36:27,640
Speaker 4: that way.

694
00:36:27,760 --> 00:36:30,040
Speaker 2: No, and you may not be great at it. I'm

695
00:36:30,040 --> 00:36:30,399
Speaker 2: not great.

696
00:36:30,640 --> 00:36:32,040
Speaker 1: You may not be greated and you may not even

697
00:36:32,080 --> 00:36:34,040
Speaker 1: be graded it after a year and you'll figure it out,

698
00:36:34,120 --> 00:36:35,960
Speaker 1: and then you may just have to be check the

699
00:36:36,000 --> 00:36:37,960
Speaker 1: box and have some content there just to have a

700
00:36:38,000 --> 00:36:40,719
Speaker 1: presence there. You know, that may be it too, and

701
00:36:40,760 --> 00:36:42,880
Speaker 1: it may not be about you. You may end up

702
00:36:42,920 --> 00:36:46,160
Speaker 1: developing relationships with other influencers and they move your product.

703
00:36:46,160 --> 00:36:48,280
Speaker 1: It's not the people themselves that are moving their products,

704
00:36:48,280 --> 00:36:51,960
Speaker 1: it's the other people. So you know, like it's making

705
00:36:52,000 --> 00:36:54,080
Speaker 1: it viral, it's making it look like it's real. I

706
00:36:54,080 --> 00:36:56,160
Speaker 1: mean there's a lot of lying on TikTok too, a

707
00:36:56,160 --> 00:36:59,840
Speaker 1: lot of lying, a lot of people that are influencers

708
00:37:00,520 --> 00:37:02,960
Speaker 1: that are paid, but they may not be paid in

709
00:37:03,000 --> 00:37:06,280
Speaker 1: that particular post. So you think it's real, like most

710
00:37:06,280 --> 00:37:08,600
Speaker 1: of it's a commercial. So you have I'm not saying

711
00:37:08,600 --> 00:37:09,719
Speaker 1: you have to do all this. I'm just saying you

712
00:37:09,760 --> 00:37:11,640
Speaker 1: have to know all this, right, you have to know

713
00:37:11,680 --> 00:37:12,960
Speaker 1: all this. You don't have to do it all. You

714
00:37:13,000 --> 00:37:15,080
Speaker 1: just have to understand the business you're walking into.

715
00:37:15,560 --> 00:37:16,120
Speaker 4: Yeah.

716
00:37:16,520 --> 00:37:19,920
Speaker 1: Yeah, it's very intense the beauty space, and you have

717
00:37:19,960 --> 00:37:22,600
Speaker 1: to be saying something different, but not just for the

718
00:37:22,640 --> 00:37:25,960
Speaker 1: sake of it. It has to be like what why

719
00:37:26,040 --> 00:37:29,920
Speaker 1: is this different? Like what's really different? It's crowded, Yeah,

720
00:37:29,960 --> 00:37:31,600
Speaker 1: but there's a lot of money in it and people

721
00:37:31,800 --> 00:37:33,160
Speaker 1: have a voracious appetite for it.

722
00:37:33,200 --> 00:37:33,839
Speaker 2: So that's the good news.

723
00:37:33,880 --> 00:37:36,160
Speaker 1: I'm just saying, you got to get the messaging and

724
00:37:36,239 --> 00:37:38,520
Speaker 1: the truth of the story. But like you said, Cheryl,

725
00:37:38,840 --> 00:37:41,360
Speaker 1: it is about connecting. So you got to find a

726
00:37:41,360 --> 00:37:44,080
Speaker 1: way to connect through the story and the products. And

727
00:37:44,120 --> 00:37:46,160
Speaker 1: they can't touch it, they can't feel it, they can't

728
00:37:46,160 --> 00:37:48,759
Speaker 1: smell it. You're just talking about it or showing it.

729
00:37:48,800 --> 00:37:50,880
Speaker 1: So you've got to find the way to convey that message.

730
00:37:50,920 --> 00:37:52,080
Speaker 1: But it's very powerful.

731
00:37:52,840 --> 00:37:53,160
Speaker 3: Yeah.

732
00:37:54,280 --> 00:37:56,280
Speaker 4: Yeah, we've got to work cut.

733
00:37:56,160 --> 00:37:56,680
Speaker 3: Out for it.

734
00:37:56,920 --> 00:37:58,800
Speaker 1: Yeah, you just got to shake up the snow globe

735
00:37:59,160 --> 00:38:01,400
Speaker 1: and not overthink process. You got to always think the

736
00:38:01,440 --> 00:38:04,120
Speaker 1: business and the person who's making the decisions and the

737
00:38:04,160 --> 00:38:07,920
Speaker 1: contracts and the problems and the exposure that you could have.

738
00:38:07,960 --> 00:38:10,160
Speaker 1: If something goes wrong, you have to think about that stuff,

739
00:38:10,280 --> 00:38:14,760
Speaker 1: but you don't have to overthink that the this stuff. Yeah, exactly,

740
00:38:14,800 --> 00:38:16,239
Speaker 1: you know, but you got to push it through with

741
00:38:16,280 --> 00:38:19,120
Speaker 1: that pr like none, like you've never done in your life.

742
00:38:19,120 --> 00:38:20,280
Speaker 2: Like you have to be an animal.

743
00:38:21,680 --> 00:38:26,400
Speaker 4: Yeah, yes, that is our next phase. Our first phase

744
00:38:26,440 --> 00:38:29,799
Speaker 4: was our first animal. Our first phase was to make

745
00:38:29,840 --> 00:38:32,600
Speaker 4: sure we have our products, you know, and that they're

746
00:38:32,600 --> 00:38:35,320
Speaker 4: perfect and great and beautiful and we.

747
00:38:35,200 --> 00:38:36,520
Speaker 3: Know every detail.

748
00:38:37,760 --> 00:38:41,600
Speaker 4: And then now exactly what you're talking about, that's our

749
00:38:41,640 --> 00:38:42,200
Speaker 4: next phase.

750
00:38:42,320 --> 00:38:45,360
Speaker 1: You have to be Susie and Larry, not your character

751
00:38:45,440 --> 00:38:46,280
Speaker 1: on curb your enthusays.

752
00:38:46,280 --> 00:38:48,200
Speaker 2: You have to be an animal screaming and not.

753
00:38:49,800 --> 00:38:52,000
Speaker 1: Not that you have to convey it that way, but

754
00:38:52,080 --> 00:38:55,799
Speaker 1: the essence of a yeah, full on.

755
00:38:55,840 --> 00:38:57,520
Speaker 4: We got to be we have to be aggressive about

756
00:38:57,520 --> 00:38:58,359
Speaker 4: this this part.

757
00:38:58,440 --> 00:39:01,799
Speaker 1: Yeah, I hear you, Yeah, one hundred percent, or find

758
00:39:01,800 --> 00:39:03,120
Speaker 1: somebody else to be aggressive about it.

759
00:39:03,120 --> 00:39:04,960
Speaker 2: You know what, however you're gonna get Yeah.

760
00:39:05,000 --> 00:39:07,080
Speaker 1: So I hope that wasn't like too much, but it's

761
00:39:07,960 --> 00:39:10,799
Speaker 1: I really do this is one thing. And by the way,

762
00:39:10,840 --> 00:39:12,759
Speaker 1: I'm not even entering into the space everyone thought I

763
00:39:12,800 --> 00:39:14,920
Speaker 1: was doing this because I I wasn't doing it.

764
00:39:14,920 --> 00:39:16,720
Speaker 2: I didn't do it on purpose. I was just playing around.

765
00:39:17,080 --> 00:39:19,800
Speaker 1: But I am not launching anything, and I've been approached

766
00:39:19,840 --> 00:39:24,520
Speaker 1: by every single brand I could imagine. It's scary, but

767
00:39:24,840 --> 00:39:28,319
Speaker 1: I do know it now, so really, you know, get

768
00:39:28,480 --> 00:39:31,640
Speaker 1: an education on It's fascinating, but it sounds really good.

769
00:39:31,760 --> 00:39:32,239
Speaker 2: I like it.

770
00:39:32,320 --> 00:39:35,560
Speaker 1: The two of you are beautiful, you're natural, you you know,

771
00:39:35,960 --> 00:39:40,719
Speaker 1: live in the world of health and wellness, and you're

772
00:39:40,760 --> 00:39:43,840
Speaker 1: forward facing. I think there's a lot there, and the

773
00:39:43,880 --> 00:39:45,440
Speaker 1: story is good. And it's a mother I mean, there

774
00:39:45,440 --> 00:39:47,640
Speaker 1: aren't that many mother daughter duos too. It's a great

775
00:39:47,640 --> 00:39:48,840
Speaker 1: that's a great part of the story.

776
00:39:49,920 --> 00:39:53,120
Speaker 4: Yeah, we like that part of the story. See it worked.

777
00:39:53,400 --> 00:39:54,120
Speaker 4: He's right here.

778
00:39:54,719 --> 00:39:57,200
Speaker 1: Yeah, I think that's a great part of the story.

779
00:39:57,360 --> 00:40:03,320
Speaker 1: So I would say, crystallize your story between the mother daughter,

780
00:40:03,960 --> 00:40:08,280
Speaker 1: between the clean as possible and the actual good product

781
00:40:08,360 --> 00:40:11,120
Speaker 1: results and figure out how that can be in a

782
00:40:11,200 --> 00:40:15,600
Speaker 1: paragraph and that your publicists should be pushing that out

783
00:40:15,600 --> 00:40:18,520
Speaker 1: and that should be what like everybody understands about the

784
00:40:18,520 --> 00:40:23,080
Speaker 1: brand that like is a three bullet point story. Those

785
00:40:23,160 --> 00:40:24,920
Speaker 1: three things are the only things that matter. That you

786
00:40:25,000 --> 00:40:29,360
Speaker 1: two the clean, good products and why that's important to

787
00:40:29,400 --> 00:40:31,360
Speaker 1: you as a mother and a daughter. Connect that to

788
00:40:31,400 --> 00:40:33,840
Speaker 1: the first part of the story, and then but you

789
00:40:33,960 --> 00:40:34,520
Speaker 1: have to love it.

790
00:40:35,400 --> 00:40:41,000
Speaker 5: Yeah, yeah, and I do so I feel like that's honestly,

791
00:40:41,200 --> 00:40:44,760
Speaker 5: just perfecting the products has made me like twenty million

792
00:40:44,800 --> 00:40:47,560
Speaker 5: times more excited to put it out there because if

793
00:40:47,600 --> 00:40:50,080
Speaker 5: I love it, I have a feeling everybody else will

794
00:40:50,120 --> 00:40:54,319
Speaker 5: Because I am so picky and specific, we just well, then.

795
00:40:54,239 --> 00:40:57,560
Speaker 1: You both love it, yeah, because that's what's going on

796
00:40:57,560 --> 00:40:59,879
Speaker 1: in TikTok Moms and Daughters. It's a lot of mom

797
00:41:00,160 --> 00:41:03,600
Speaker 1: talk and Instagram and it's a lot of young girls

798
00:41:03,640 --> 00:41:06,360
Speaker 1: that are being influenced, even to my daughter's age. So

799
00:41:06,400 --> 00:41:10,160
Speaker 1: if you can capture that with the two of you,

800
00:41:10,200 --> 00:41:12,719
Speaker 1: where that converges, it's going to be really great.

801
00:41:13,080 --> 00:41:14,960
Speaker 4: Yeah, the two generations.

802
00:41:15,480 --> 00:41:18,000
Speaker 1: Yeah, and something that both of you actually like. There

803
00:41:18,000 --> 00:41:19,560
Speaker 1: are things that my daughter and I both like. There

804
00:41:19,600 --> 00:41:20,920
Speaker 1: are things that we both don't like.

805
00:41:21,280 --> 00:41:25,319
Speaker 4: Right, Like that's been uh, that's been part of the

806
00:41:25,320 --> 00:41:32,560
Speaker 4: the path, right because sometimes I will say, oh, what

807
00:41:32,680 --> 00:41:35,640
Speaker 4: about this, and she'll say that's doesn't speak to me,

808
00:41:36,960 --> 00:41:40,799
Speaker 4: that's not cool, or yeah, it's like nobody's that's not

809
00:41:41,040 --> 00:41:43,839
Speaker 4: what people are thinking about. So it's so I hear her,

810
00:41:44,120 --> 00:41:48,000
Speaker 4: and you know, so it's been this development of finding

811
00:41:48,080 --> 00:41:53,239
Speaker 4: these four fragrances that we both really love and these

812
00:41:53,280 --> 00:41:57,520
Speaker 4: products that we both really love. So so yeah, it

813
00:41:57,600 --> 00:42:00,320
Speaker 4: is that that is pretty fast.

814
00:42:00,800 --> 00:42:03,720
Speaker 1: Yeah, that's part of the learning curve, but that's also

815
00:42:03,719 --> 00:42:06,600
Speaker 1: part of the story and also most importantly the bond

816
00:42:06,680 --> 00:42:09,319
Speaker 1: between you two that you found something to connect with

817
00:42:09,360 --> 00:42:11,840
Speaker 1: each other and talk about and be passionate about. But

818
00:42:11,880 --> 00:42:13,520
Speaker 1: I also it could be fun and girly. I mean

819
00:42:13,520 --> 00:42:16,760
Speaker 1: you could go to Paris and you know, go test

820
00:42:16,800 --> 00:42:19,360
Speaker 1: fragrances together, you know, like and make it like a workshop.

821
00:42:19,640 --> 00:42:20,840
Speaker 3: Sounds like we should.

822
00:42:21,520 --> 00:42:26,479
Speaker 4: Yeah, you know what I mean, done and done. Yeah, yes, exactly, Yes,

823
00:42:26,640 --> 00:42:28,200
Speaker 4: research absolutely.

824
00:42:28,280 --> 00:42:31,000
Speaker 2: I think that's just good. Yeah, no, it's really true.

825
00:42:31,040 --> 00:42:33,280
Speaker 1: Like what's going on over there, you know, what's happening

826
00:42:33,520 --> 00:42:36,239
Speaker 1: in Asia. They're experts on beauty things like that. Those

827
00:42:36,280 --> 00:42:38,840
Speaker 1: are places that have things before we do.

828
00:42:39,480 --> 00:42:42,800
Speaker 2: Yes, yes, amazing, awesome.

829
00:42:42,960 --> 00:42:46,359
Speaker 1: Well, I'm really excited for you and I wish you

830
00:42:46,400 --> 00:42:50,560
Speaker 1: the best of luck, and I'm I think it's beautiful

831
00:42:50,600 --> 00:42:52,759
Speaker 1: and I'm really inspired and I can't wait. I can't

832
00:42:52,760 --> 00:42:55,320
Speaker 1: wait to see the products and see what happens next.

833
00:42:55,520 --> 00:42:58,480
Speaker 1: Thanks guys, always amazing to meet you and go up.

834
00:42:59,120 --> 00:43:02,560
Speaker 4: Thank you, my bye.