1 00:00:02,120 --> 00:00:03,120 Speaker 1: Hey there, everybody. 2 00:00:03,240 --> 00:00:07,840 Speaker 2: It is Sunday, December fourteenth, and we can tell you 3 00:00:08,560 --> 00:00:11,720 Speaker 2: what you're going to be wearing next year. We can 4 00:00:11,760 --> 00:00:15,240 Speaker 2: tell you what you're going to be decorating with next year. Yes, 5 00:00:15,280 --> 00:00:18,200 Speaker 2: this is one of my favorite announcements of the year. 6 00:00:18,760 --> 00:00:22,599 Speaker 2: It's Panton's Color of the Year. You know, I have 7 00:00:22,680 --> 00:00:26,560 Speaker 2: been obsessed with colors. The names of colors infacted something 8 00:00:26,600 --> 00:00:28,600 Speaker 2: we've laughed about over the years. 9 00:00:28,840 --> 00:00:31,720 Speaker 3: This is ridiculous. A color of the year. Who gets 10 00:00:31,760 --> 00:00:35,520 Speaker 3: to decide? No, this is something it's supposed to be fun, 11 00:00:35,520 --> 00:00:37,640 Speaker 3: but it's new. I am one hundred percent learning that 12 00:00:37,720 --> 00:00:39,639 Speaker 3: this was even a thing as of the past couple 13 00:00:39,680 --> 00:00:40,000 Speaker 3: of weeks. 14 00:00:40,159 --> 00:00:42,839 Speaker 2: I don't know why I have always been obsessed with this, 15 00:00:42,880 --> 00:00:47,080 Speaker 2: but Pantone Color Institute has been choosing an annual color 16 00:00:47,120 --> 00:00:50,520 Speaker 2: of the Year since nineteen ninety nine. And maybe it's 17 00:00:50,600 --> 00:00:52,760 Speaker 2: just because I was used to this being a part 18 00:00:52,760 --> 00:00:55,680 Speaker 2: of local news or the Newskicker. And maybe I'm because 19 00:00:55,720 --> 00:00:57,720 Speaker 2: I'm a girl and I like design and I like 20 00:00:57,760 --> 00:01:00,960 Speaker 2: to think about what the colored trends are. Maybe it's 21 00:01:01,000 --> 00:01:03,680 Speaker 2: all of that, but I always get excited, not just 22 00:01:03,720 --> 00:01:05,880 Speaker 2: because they tell us what color is going to be 23 00:01:05,880 --> 00:01:08,480 Speaker 2: the a color, but how they go about doing it, 24 00:01:08,560 --> 00:01:09,759 Speaker 2: how they describe it as. 25 00:01:09,640 --> 00:01:12,720 Speaker 1: Always a hoot. They take this very seriously. 26 00:01:12,959 --> 00:01:13,479 Speaker 3: Who are they? 27 00:01:13,520 --> 00:01:15,880 Speaker 4: By the way, what was Pantona? What do they do? 28 00:01:16,040 --> 00:01:16,120 Speaker 3: Like? 29 00:01:16,160 --> 00:01:18,680 Speaker 2: What is there there a color institute? 30 00:01:19,319 --> 00:01:20,959 Speaker 3: Does that even mean like Crayola? 31 00:01:21,440 --> 00:01:25,759 Speaker 2: Like they No, not like Crayola. I just know that 32 00:01:25,840 --> 00:01:29,560 Speaker 2: they study colors. They have they name colors, people have 33 00:01:29,640 --> 00:01:30,960 Speaker 2: paint colors, design colors. 34 00:01:31,280 --> 00:01:32,120 Speaker 3: Is it a paint company. 35 00:01:32,959 --> 00:01:35,200 Speaker 2: I don't know if it's a paint color. I just 36 00:01:35,280 --> 00:01:36,720 Speaker 2: know that it's a color institute. 37 00:01:36,840 --> 00:01:38,880 Speaker 3: Okay, So I didn't know there was this. I'm learning 38 00:01:38,959 --> 00:01:41,920 Speaker 3: so much right now about this institute. 39 00:01:41,959 --> 00:01:46,640 Speaker 2: But please continue. So do you have any guesses what this? 40 00:01:46,800 --> 00:01:49,440 Speaker 2: Have you seen any headlines? Do you have any guesses 41 00:01:49,560 --> 00:01:51,040 Speaker 2: about what the color of the year? 42 00:01:51,280 --> 00:01:53,160 Speaker 3: I will never be able to guess because you all, 43 00:01:53,400 --> 00:01:57,360 Speaker 3: I say you all, some of you don't seem to 44 00:01:57,400 --> 00:02:00,560 Speaker 3: think that there are just eight colors, right, We're all 45 00:02:00,600 --> 00:02:02,720 Speaker 3: taught this as children. We get the first box of Cryon, 46 00:02:02,760 --> 00:02:06,040 Speaker 3: there's eight colors, and so everything I see it's not 47 00:02:06,120 --> 00:02:08,400 Speaker 3: just green. It has to be kelly green or forest 48 00:02:08,440 --> 00:02:12,600 Speaker 3: green or this kind of green, or it's always it's 49 00:02:12,639 --> 00:02:15,280 Speaker 3: too much. Sometimes it's just green. And so I get 50 00:02:15,360 --> 00:02:17,560 Speaker 3: it's annoying that every time I point to a color, 51 00:02:17,600 --> 00:02:21,000 Speaker 3: you make up some Oh yeah, that's ruby, midnight moon. 52 00:02:21,200 --> 00:02:27,040 Speaker 1: What No, I might say something like that's per simon. 53 00:02:27,840 --> 00:02:29,120 Speaker 3: No, no, no. 54 00:02:29,200 --> 00:02:32,799 Speaker 2: Maybe maybe I would say, like that that's color cinnamon, 55 00:02:32,960 --> 00:02:36,200 Speaker 2: or that color is kelly green. Like I do distinguish 56 00:02:36,200 --> 00:02:38,040 Speaker 2: among like the blues, like what blue is that? 57 00:02:38,120 --> 00:02:40,400 Speaker 3: I don't ever say what blue is that. I go, Wow, 58 00:02:40,520 --> 00:02:43,000 Speaker 3: that's blue, and you go, oh no, that's more of 59 00:02:43,040 --> 00:02:46,880 Speaker 3: a summertime butterfly daytime. 60 00:02:47,000 --> 00:02:49,000 Speaker 2: I've said cornflower blue and you've made fun of me 61 00:02:49,040 --> 00:02:49,280 Speaker 2: about it. 62 00:02:49,280 --> 00:02:51,720 Speaker 3: That makes sense, Just okay, it's just me. I find. 63 00:02:51,760 --> 00:02:54,200 Speaker 3: Everybody's into their colors the thing I find. But it's 64 00:02:54,200 --> 00:02:56,639 Speaker 3: just frustrating when I hear the names because every time 65 00:02:56,680 --> 00:02:58,400 Speaker 3: it sounds like you just made up something. 66 00:02:58,800 --> 00:03:04,119 Speaker 2: All right, So maybe I get it from Pantone. But anyway, 67 00:03:04,240 --> 00:03:08,919 Speaker 2: this year's pick actually has proven to be controversial, which 68 00:03:09,040 --> 00:03:14,040 Speaker 2: I can't recall a color being controversial before this year. 69 00:03:14,160 --> 00:03:15,560 Speaker 4: It's where we are, it's everything. 70 00:03:15,800 --> 00:03:18,360 Speaker 2: So now we've got a controversial color of the ear. 71 00:03:18,680 --> 00:03:23,160 Speaker 2: Here is the color of the year, Cloud Dancer. Shut 72 00:03:23,240 --> 00:03:26,799 Speaker 2: up your reaction, My love. 73 00:03:28,120 --> 00:03:32,120 Speaker 3: What color is? Cloud is sound dancer, cloud dancer, Cloud Dancer, 74 00:03:32,200 --> 00:03:37,560 Speaker 3: cloud Dancer. So is Cloud Dancer some kind of an 75 00:03:37,640 --> 00:03:38,480 Speaker 3: electric blue? 76 00:03:39,640 --> 00:03:43,320 Speaker 2: No, you'd like me to describe Pantone's description of what 77 00:03:43,440 --> 00:03:44,360 Speaker 2: cloud Dancer is. 78 00:03:44,400 --> 00:03:45,040 Speaker 4: Can't wait for this? 79 00:03:45,800 --> 00:03:46,600 Speaker 1: You were gonna love this? 80 00:03:47,320 --> 00:03:51,000 Speaker 2: A lofty white that serves as a symbol of calming 81 00:03:51,080 --> 00:03:55,040 Speaker 2: influence in a society rediscovering the value of quiet reflection. 82 00:03:55,720 --> 00:04:00,400 Speaker 2: A billowy white imbued with serenity, Cloud Dancer in urages 83 00:04:00,720 --> 00:04:04,720 Speaker 2: true relaxation and focus, allowing the mind to wander and 84 00:04:04,760 --> 00:04:09,920 Speaker 2: creativity to breathe, making room for innovation. There's more. With 85 00:04:10,000 --> 00:04:14,560 Speaker 2: its expansive presence, Cloud Dancer invites us space where function 86 00:04:14,680 --> 00:04:19,279 Speaker 2: and feeling intertwine to build atmospheres of serenity and spaciousness, 87 00:04:19,320 --> 00:04:23,400 Speaker 2: providing a refuge of visual cleanliness that inspires well being 88 00:04:23,560 --> 00:04:24,640 Speaker 2: and lightness. 89 00:04:25,160 --> 00:04:25,640 Speaker 4: White. 90 00:04:26,600 --> 00:04:28,680 Speaker 3: So you just told me the color of the year 91 00:04:29,880 --> 00:04:35,000 Speaker 3: is white, correct, and thus the controversy. And it's a 92 00:04:35,120 --> 00:04:38,560 Speaker 3: special white. It's a white that's better than all the 93 00:04:38,760 --> 00:04:42,880 Speaker 3: other colors out there. Look how wonderful that white sounds. 94 00:04:43,279 --> 00:04:48,320 Speaker 3: This is the white we should all aspire to. This white? 95 00:04:48,800 --> 00:04:49,880 Speaker 3: Is that what you just read. 96 00:04:49,680 --> 00:04:52,160 Speaker 2: To me, I'm reading from Pantone, okay. 97 00:04:51,880 --> 00:04:54,400 Speaker 3: And I hope everybody please don't folk it continues. 98 00:04:54,800 --> 00:04:55,440 Speaker 4: It shouldn't. 99 00:04:55,880 --> 00:04:58,520 Speaker 2: It does though, Okay, can I continue? 100 00:04:59,000 --> 00:05:01,440 Speaker 3: Please let me hear more about The white. 101 00:05:01,240 --> 00:05:04,200 Speaker 1: Interject is often as you like, I'm so okay with that. 102 00:05:04,360 --> 00:05:05,880 Speaker 4: Does it say how it battles black? 103 00:05:06,200 --> 00:05:10,480 Speaker 3: Is it really really good at taking on the opposite 104 00:05:10,480 --> 00:05:12,040 Speaker 3: the black colors? Is what? 105 00:05:12,080 --> 00:05:14,800 Speaker 1: It doesn't say that, But here's what it does say. 106 00:05:15,080 --> 00:05:22,440 Speaker 2: Cloud Dancer reflects a universally shared experience. Whenever we are 107 00:05:22,520 --> 00:05:24,919 Speaker 2: the world, we all look up to the clouds for 108 00:05:25,000 --> 00:05:26,520 Speaker 2: inspiration and wonder. 109 00:05:26,279 --> 00:05:27,240 Speaker 4: Wherever we are in the world. 110 00:05:27,400 --> 00:05:30,200 Speaker 2: Yeah, okay, In the simple act of looking up, we're 111 00:05:30,240 --> 00:05:34,480 Speaker 2: connected by the drifting lightness of clouds. That universality is 112 00:05:34,520 --> 00:05:38,000 Speaker 2: a huge part of why Cloud Dancer was selected as 113 00:05:38,080 --> 00:05:41,520 Speaker 2: the Pantone Color of the Year twenty twenty six. So 114 00:05:41,640 --> 00:05:45,920 Speaker 2: white unites. Cloud Dancer is a key structural color whose 115 00:05:46,040 --> 00:05:51,200 Speaker 2: versatility provides scaffolding for the color spectrum, allowing all colors 116 00:05:51,240 --> 00:05:54,640 Speaker 2: to shine. In a world where color has been synonymous 117 00:05:54,640 --> 00:05:58,840 Speaker 2: with personal expression, this is a shade that can adapt, harmonize, 118 00:05:59,040 --> 00:06:02,440 Speaker 2: and create contract, bringing a feeling of airy lightness to 119 00:06:02,560 --> 00:06:06,599 Speaker 2: all product applications and environments, whether making a standalone statement 120 00:06:06,839 --> 00:06:08,440 Speaker 2: or combined with other hues. 121 00:06:10,360 --> 00:06:10,960 Speaker 3: Is there more? 122 00:06:14,040 --> 00:06:17,400 Speaker 2: No, but I actually can talk. That was the gist 123 00:06:17,440 --> 00:06:20,120 Speaker 2: of how they described the color and why. 124 00:06:19,960 --> 00:06:20,560 Speaker 1: They chose it. 125 00:06:20,600 --> 00:06:22,320 Speaker 4: Do you see the color there in front of uh? 126 00:06:22,400 --> 00:06:23,880 Speaker 1: Yes, it is it. It's white. 127 00:06:24,000 --> 00:06:24,560 Speaker 3: It's white. 128 00:06:24,760 --> 00:06:25,320 Speaker 2: It's white. 129 00:06:25,520 --> 00:06:29,520 Speaker 3: Okay. A couple of questions here when they do this 130 00:06:29,600 --> 00:06:32,560 Speaker 3: every year, are they creating a new color or this 131 00:06:32,640 --> 00:06:34,640 Speaker 3: is something that's just been out there that they're highlighting. 132 00:06:34,640 --> 00:06:36,600 Speaker 2: It's a color that they have in their spectrum that 133 00:06:36,640 --> 00:06:39,279 Speaker 2: they highlight. So they have named all of these colors. 134 00:06:39,320 --> 00:06:41,560 Speaker 2: And by the way, anyone who look, if you have 135 00:06:41,640 --> 00:06:43,640 Speaker 2: ever looked to paint a white wall, I just because 136 00:06:43,680 --> 00:06:45,440 Speaker 2: I love color and I love painting, and you know 137 00:06:45,520 --> 00:06:48,120 Speaker 2: all of that. So if you go look up white, 138 00:06:48,240 --> 00:06:51,279 Speaker 2: there are I don't even know, hundreds of shades of white. 139 00:06:51,360 --> 00:06:54,279 Speaker 1: So this is a particular shade they chose it. 140 00:06:54,400 --> 00:06:56,560 Speaker 2: Only you can only probably tell what color it is 141 00:06:56,640 --> 00:06:58,240 Speaker 2: when you put it next to another color. 142 00:06:58,480 --> 00:07:00,480 Speaker 4: It's a light work white. 143 00:07:00,800 --> 00:07:03,080 Speaker 3: This is this is the best way, so you're gonna 144 00:07:03,080 --> 00:07:04,719 Speaker 3: get this is the one. 145 00:07:06,240 --> 00:07:07,120 Speaker 4: This is a good way. 146 00:07:07,600 --> 00:07:07,920 Speaker 3: Okay. 147 00:07:08,279 --> 00:07:10,960 Speaker 2: I don't even have to get into why the controversy, 148 00:07:11,000 --> 00:07:12,800 Speaker 2: because it's fairly obvious, is it. 149 00:07:12,840 --> 00:07:14,520 Speaker 3: Okay, can you do something for me? Give me the 150 00:07:14,520 --> 00:07:17,840 Speaker 3: first that when you did the description, the very first 151 00:07:17,960 --> 00:07:20,080 Speaker 3: line that the first part you open. 152 00:07:19,920 --> 00:07:24,120 Speaker 2: With cloud Dancer a lofty white that serves as a 153 00:07:24,160 --> 00:07:28,840 Speaker 2: symbol of calming influence in a society rediscovering the value 154 00:07:28,920 --> 00:07:34,600 Speaker 2: of quiet reflection. Next line, the next line is a 155 00:07:34,720 --> 00:07:40,400 Speaker 2: billowy white imbued with serenity. Cloud Dancer encourages true relaxation 156 00:07:40,560 --> 00:07:44,760 Speaker 2: and focus, allowing the mind to wander and creativity to breathe, 157 00:07:45,080 --> 00:07:46,800 Speaker 2: making room for innovation. 158 00:07:48,240 --> 00:07:50,000 Speaker 4: Okay, what was the line about us all looking up 159 00:07:50,040 --> 00:07:50,520 Speaker 4: no matter where. 160 00:07:50,760 --> 00:07:55,080 Speaker 2: Yeah, that's when they talk about the clouds. Yes, cloud 161 00:07:55,120 --> 00:07:58,880 Speaker 2: Dancer reflects a universally shared experience. Wherever we are in 162 00:07:58,920 --> 00:08:02,000 Speaker 2: the world, we all look up to the clouds for 163 00:08:02,080 --> 00:08:03,520 Speaker 2: inspiration and wonder. 164 00:08:03,680 --> 00:08:05,200 Speaker 4: Okay, so what's the controversy. 165 00:08:06,280 --> 00:08:09,920 Speaker 2: Well, there's there's two people online have blasted the shade 166 00:08:09,960 --> 00:08:13,559 Speaker 2: for being bleak and boring and possibly not a color 167 00:08:13,600 --> 00:08:13,880 Speaker 2: at all. 168 00:08:14,040 --> 00:08:16,679 Speaker 3: Okay, so there we go. That's just what you expect. 169 00:08:17,080 --> 00:08:18,800 Speaker 3: No matter what col you pick, someone gonna say, oh, 170 00:08:18,840 --> 00:08:20,320 Speaker 3: why did you pick that one? Oh, that's a silly one. 171 00:08:20,360 --> 00:08:21,960 Speaker 3: I don't like that one. You shouldn't gone, right, that's 172 00:08:21,960 --> 00:08:22,840 Speaker 3: that basic one. 173 00:08:22,920 --> 00:08:24,720 Speaker 1: That's absolutely every year there's someone who like. 174 00:08:24,760 --> 00:08:27,720 Speaker 3: Come on, that's not controversial, right, not that much. 175 00:08:27,840 --> 00:08:30,000 Speaker 2: That's okay, Well, I'll give you all that. There are 176 00:08:30,080 --> 00:08:33,400 Speaker 2: lots of funny reacts online. Others have denounced Cloud Dancer 177 00:08:33,480 --> 00:08:38,880 Speaker 2: as tone deaf and whitewashing, expressing other controversial takes, especially 178 00:08:38,880 --> 00:08:41,960 Speaker 2: with DEI policies this year, with the way we've seen 179 00:08:41,960 --> 00:08:44,720 Speaker 2: everything be anti woke, They're like, all the years to 180 00:08:44,840 --> 00:08:48,000 Speaker 2: choose the color white, this year was probably not the 181 00:08:48,000 --> 00:08:49,240 Speaker 2: best one to do. 182 00:08:49,320 --> 00:08:52,720 Speaker 3: So okay, I don't know what did they use particular, 183 00:08:53,440 --> 00:08:55,760 Speaker 3: what their standard is when they pick thee Do they 184 00:08:55,800 --> 00:08:56,800 Speaker 3: just pick them out of a hat? 185 00:08:56,920 --> 00:08:57,640 Speaker 4: Is it random? 186 00:08:57,760 --> 00:08:59,800 Speaker 2: Is it there's a word and they vote And they 187 00:08:59,800 --> 00:09:02,440 Speaker 2: actually have responded specifically to the controversy. 188 00:09:02,640 --> 00:09:05,520 Speaker 4: There's a board, Yes, how many on the board? 189 00:09:05,559 --> 00:09:08,520 Speaker 2: There's a global team. I don't know how many people 190 00:09:08,520 --> 00:09:12,000 Speaker 2: are on the global team. Oh yeah, every year that 191 00:09:12,080 --> 00:09:14,240 Speaker 2: make this decision. It's a big deal. They start working 192 00:09:14,280 --> 00:09:17,800 Speaker 2: on the next year's color January second, they said, so 193 00:09:17,880 --> 00:09:18,560 Speaker 2: this is a big deal. 194 00:09:18,880 --> 00:09:19,640 Speaker 1: You'll appreciate this. 195 00:09:19,720 --> 00:09:22,320 Speaker 2: After hearing the description of the color read during today's 196 00:09:22,400 --> 00:09:25,720 Speaker 2: The Today Show, Al Roker said, otherwise known as white. 197 00:09:26,280 --> 00:09:31,880 Speaker 2: So it's very much been like Al Rokers. That's the 198 00:09:31,920 --> 00:09:34,440 Speaker 2: actually only person we have, like on television who is 199 00:09:34,559 --> 00:09:38,880 Speaker 2: announcing this making a little snide comment, but the other 200 00:09:39,000 --> 00:09:41,840 Speaker 2: So here's some other examples of reaction online. Your choice 201 00:09:41,920 --> 00:09:46,240 Speaker 2: is about as inspired as mayonnaise. Someone else said, pantone deaf. 202 00:09:47,920 --> 00:09:51,880 Speaker 2: Someone says it's giving unseasoned chicken. And then here is 203 00:09:51,920 --> 00:09:54,679 Speaker 2: another one. It seems as if this selection and the 204 00:09:54,720 --> 00:09:58,440 Speaker 2: content created around it was conceived in a vacuum completely 205 00:09:58,440 --> 00:10:01,960 Speaker 2: removed from our collectives, social, and political present. I'd hope 206 00:10:01,960 --> 00:10:06,079 Speaker 2: a brand as that has this much cultural impact wouldn't 207 00:10:06,120 --> 00:10:08,440 Speaker 2: operate with such a glaring blind spot. 208 00:10:08,840 --> 00:10:13,960 Speaker 3: Oh yeah, maybe I don't know it. I have a 209 00:10:14,400 --> 00:10:17,959 Speaker 3: should they just go about their work and not think about, 210 00:10:18,040 --> 00:10:20,640 Speaker 3: or worry about, or try to react to anything going 211 00:10:20,679 --> 00:10:22,760 Speaker 3: on out there. You can make an argument that that's 212 00:10:22,800 --> 00:10:24,880 Speaker 3: the way we should be going about this. We shouldn't 213 00:10:24,880 --> 00:10:26,920 Speaker 3: just react to everything going on. We're going to do 214 00:10:26,960 --> 00:10:28,840 Speaker 3: our work the same and it's not going to change. 215 00:10:28,960 --> 00:10:32,240 Speaker 3: That's one argument. I'm not on board with that one. 216 00:10:32,360 --> 00:10:34,360 Speaker 3: I don't like that. If you just say, well, we're 217 00:10:34,400 --> 00:10:36,640 Speaker 3: just doing our thing. Huh, I wish I appreciate and 218 00:10:36,679 --> 00:10:38,480 Speaker 3: what you're explaining to me how big of a deal 219 00:10:38,520 --> 00:10:43,520 Speaker 3: this is every year? Then you this is a missed opportunity. 220 00:10:43,600 --> 00:10:47,480 Speaker 3: This was a tone deaf thing, and I don't think 221 00:10:47,520 --> 00:10:49,720 Speaker 3: it's going too far right. If they would have picked 222 00:10:49,760 --> 00:10:52,920 Speaker 3: something else, there would have been no controversy about why 223 00:10:52,920 --> 00:10:55,480 Speaker 3: didn't you pick white? This was a good year. Nobody's 224 00:10:55,480 --> 00:10:57,840 Speaker 3: gonna say that, of course not. But in doing so, 225 00:10:58,600 --> 00:11:00,800 Speaker 3: you know where we all are, and you know what 226 00:11:00,840 --> 00:11:04,600 Speaker 3: we're doing. This company's Is this an American US based company? 227 00:11:05,360 --> 00:11:07,680 Speaker 3: I mean consider that as well. Maybe it's a company 228 00:11:07,720 --> 00:11:09,760 Speaker 3: that's a base somewhere else and they don't give a 229 00:11:09,840 --> 00:11:13,080 Speaker 3: damn about whatever politics might be going on and whatever 230 00:11:13,240 --> 00:11:16,040 Speaker 3: strife we have internally in our own country. Maybe that's it. 231 00:11:16,160 --> 00:11:20,000 Speaker 3: So I don't know, it's those things need to be 232 00:11:20,040 --> 00:11:22,240 Speaker 3: taken into consideration, but I can understand why. And my 233 00:11:22,360 --> 00:11:23,800 Speaker 3: reaction is the same as well, ropes. 234 00:11:23,840 --> 00:11:27,559 Speaker 2: What the actual health Yeah, And by the way, people 235 00:11:27,640 --> 00:11:32,120 Speaker 2: who were upset by this choice pointed out to other 236 00:11:32,520 --> 00:11:36,120 Speaker 2: major tone deaf ads like the Sydney Sweeney ad, you 237 00:11:36,160 --> 00:11:38,560 Speaker 2: know they have American Eagle. They've talked about like that, 238 00:11:38,600 --> 00:11:41,520 Speaker 2: We've been here, done that, We've seen this year create 239 00:11:41,600 --> 00:11:45,480 Speaker 2: problems when we start making references and not recognizing how 240 00:11:45,480 --> 00:11:48,720 Speaker 2: they can be received by everyone, not just a certain 241 00:11:48,920 --> 00:11:52,800 Speaker 2: targeted And to say that this company that understands its 242 00:11:52,800 --> 00:11:56,160 Speaker 2: global reach, that understands its social impact, and the fact 243 00:11:56,200 --> 00:11:58,160 Speaker 2: that yes, people look forward to is that they had 244 00:11:58,200 --> 00:12:01,440 Speaker 2: to consider what that reaction would be if they chose 245 00:12:01,520 --> 00:12:04,480 Speaker 2: a white hue. And by the way, this is the 246 00:12:04,520 --> 00:12:07,440 Speaker 2: first time this company has ever chosen a white hue. 247 00:12:07,640 --> 00:12:10,160 Speaker 3: Great timing. Just go ahead and get it out, get 248 00:12:10,200 --> 00:12:11,920 Speaker 3: it out there. So so we go back to what 249 00:12:12,080 --> 00:12:14,000 Speaker 3: was their color in twenty twenty, was that black? 250 00:12:14,120 --> 00:12:15,160 Speaker 2: I was going to go over that. 251 00:12:15,960 --> 00:12:18,079 Speaker 1: Actually, funny enough, it was ultimate gray. 252 00:12:18,320 --> 00:12:19,800 Speaker 4: In twenty twenty, Ultimate gray. 253 00:12:20,000 --> 00:12:21,640 Speaker 2: That was twenty twenty. 254 00:12:22,040 --> 00:12:23,160 Speaker 3: You know why I went to that year? That was 255 00:12:23,160 --> 00:12:28,040 Speaker 3: George Floyd, that that was a racial reckoning year. I 256 00:12:28,040 --> 00:12:30,319 Speaker 3: don't know how tone, I don't know what they're doing. 257 00:12:30,360 --> 00:12:32,440 Speaker 3: It's bizarre. It's a bizarre and it's boring. I mean, 258 00:12:32,480 --> 00:12:35,400 Speaker 3: it's white. Okay, you can describe white as great as 259 00:12:35,440 --> 00:12:37,839 Speaker 3: you want to and call it a cloudy and dancing and. 260 00:12:38,040 --> 00:12:41,800 Speaker 2: Billowie and yes, all right, so when we come back, 261 00:12:41,840 --> 00:12:45,839 Speaker 2: we are going to give the official response from Pantone 262 00:12:45,880 --> 00:12:49,080 Speaker 2: Color Institute about all this backlash because they are very 263 00:12:49,120 --> 00:12:49,560 Speaker 2: aware of it. 264 00:12:49,600 --> 00:12:52,400 Speaker 1: And yes, we'll go over some of the other colors 265 00:12:52,440 --> 00:12:52,719 Speaker 1: of the. 266 00:12:52,720 --> 00:13:01,680 Speaker 2: Year just because TJ loves hearing all of those descriptions. 267 00:13:06,000 --> 00:13:10,720 Speaker 2: Welcome back everyone. We continue to talk about pantones color 268 00:13:10,960 --> 00:13:15,080 Speaker 2: of the Year, Cloud Dancer. They thought it was billowy 269 00:13:15,200 --> 00:13:18,880 Speaker 2: and light and unifying, and turns out lots of people 270 00:13:18,960 --> 00:13:21,480 Speaker 2: have different thoughts on this year's choice. 271 00:13:21,520 --> 00:13:23,160 Speaker 3: This is where we are. I mean, even a color 272 00:13:23,200 --> 00:13:28,080 Speaker 3: is controversial. Is that we argue about everything. If you 273 00:13:28,760 --> 00:13:32,280 Speaker 3: open a podcasts and saying it's Sunday, somebody will be pissed. 274 00:13:32,480 --> 00:13:35,040 Speaker 3: And I said, well not in my country. It's timeline. 275 00:13:35,040 --> 00:13:38,000 Speaker 3: That shouldn't They like, we got mad. Our first reaction, 276 00:13:38,240 --> 00:13:42,280 Speaker 3: our only reaction is outrage to everything. That is our 277 00:13:42,320 --> 00:13:43,120 Speaker 3: emotional reaction. 278 00:13:43,679 --> 00:13:47,160 Speaker 2: And we all see things and receive things through the 279 00:13:47,240 --> 00:13:50,400 Speaker 2: lens in which our experience take us and that's just 280 00:13:50,520 --> 00:13:51,800 Speaker 2: the way human beings are. 281 00:13:51,880 --> 00:13:54,120 Speaker 3: Unfortunately, but when a company like this doesn't seem to 282 00:13:54,120 --> 00:13:56,959 Speaker 3: take into consideration everyone and then they give us on 283 00:13:57,120 --> 00:13:59,000 Speaker 3: line that makes it sound as if this was an 284 00:13:59,080 --> 00:14:02,000 Speaker 3: unbra I don't know, maybe this was a very I 285 00:14:02,040 --> 00:14:03,280 Speaker 3: want to say, sincere effort. 286 00:14:03,960 --> 00:14:04,120 Speaker 2: Right. 287 00:14:04,120 --> 00:14:05,760 Speaker 3: I don't want to take anything away from them, but 288 00:14:05,880 --> 00:14:08,760 Speaker 3: I can understand and my hearing you read it. I'm 289 00:14:08,760 --> 00:14:11,480 Speaker 3: sitting across the table from you reading about the cloud 290 00:14:11,559 --> 00:14:15,560 Speaker 3: dancer that's white, and it's this wonderful it's the best 291 00:14:15,600 --> 00:14:17,560 Speaker 3: of all hues, and this is going to bring us 292 00:14:17,559 --> 00:14:20,160 Speaker 3: all together and it allows other colors. I know people 293 00:14:20,240 --> 00:14:23,000 Speaker 3: like their other colors, but this white is the one 294 00:14:23,040 --> 00:14:26,360 Speaker 3: that makes it all possible for you other colors. 295 00:14:27,680 --> 00:14:30,560 Speaker 2: God, yeah, they did not think this through, you know, 296 00:14:30,600 --> 00:14:33,240 Speaker 2: And that's just that speaks to why you want We 297 00:14:33,320 --> 00:14:35,880 Speaker 2: don't know. I don't know who's on this global team, 298 00:14:36,000 --> 00:14:41,080 Speaker 2: but clearly when you have diversity, other people's lenses are 299 00:14:41,200 --> 00:14:43,440 Speaker 2: suddenly recognized and seen through. 300 00:14:43,480 --> 00:14:44,840 Speaker 1: And then you're like, ooh, I can see how that 301 00:14:44,920 --> 00:14:46,000 Speaker 1: might be taken ouch. 302 00:14:46,320 --> 00:14:51,640 Speaker 3: So please diversity with authority. You can't just put one 303 00:14:51,720 --> 00:14:54,960 Speaker 3: black woman in the corner. Here's a Hispanic man in 304 00:14:55,000 --> 00:14:59,200 Speaker 3: this other corner. They're in the room fighting fifteen other 305 00:14:59,240 --> 00:15:02,120 Speaker 3: people that don't look like them, trying to convince them 306 00:15:02,160 --> 00:15:05,280 Speaker 3: that hey, about this color. I just want y'all to know. 307 00:15:05,360 --> 00:15:07,240 Speaker 3: I mean, it's tough. You have to give them the 308 00:15:07,360 --> 00:15:11,160 Speaker 3: authority to say, hey, y'all, this is not maybe worth 309 00:15:11,320 --> 00:15:11,800 Speaker 3: the risk. 310 00:15:12,840 --> 00:15:16,320 Speaker 2: All right. I'm curious to get your response to their response. 311 00:15:16,360 --> 00:15:17,720 Speaker 3: All right, here was good? 312 00:15:17,920 --> 00:15:20,000 Speaker 2: Yeah, here was their official response. I want to hear 313 00:15:20,040 --> 00:15:21,120 Speaker 2: what in it's long? 314 00:15:21,800 --> 00:15:22,640 Speaker 3: Am I going to like this? 315 00:15:23,920 --> 00:15:27,080 Speaker 2: I don't know, I really don't know. The global team 316 00:15:27,200 --> 00:15:30,400 Speaker 2: at the Pantone Color Institute selected this color for its 317 00:15:30,520 --> 00:15:36,360 Speaker 2: emotional and creative resonance, not as a statement on politics, ideology, 318 00:15:36,560 --> 00:15:40,280 Speaker 2: or race. Pantone does not assign political narratives to color 319 00:15:40,840 --> 00:15:43,440 Speaker 2: to select or avoid a hue on that basis would 320 00:15:43,440 --> 00:15:46,640 Speaker 2: give such narratives a significance they do not hold in 321 00:15:46,720 --> 00:15:50,400 Speaker 2: this process. We understand that people bring different feelings to 322 00:15:50,440 --> 00:15:54,760 Speaker 2: its meaning. Color shifts depending on context and perspective. Cloud 323 00:15:54,840 --> 00:15:59,200 Speaker 2: Dancer is a color about relaxation, reflection, and creativity. The 324 00:15:59,240 --> 00:16:02,200 Speaker 2: Pantone Color of the Year selection process is rooted in 325 00:16:02,280 --> 00:16:07,200 Speaker 2: an understanding of humanity, drawing on close observation and global 326 00:16:07,200 --> 00:16:12,400 Speaker 2: trend analysis to recognize what is emerging across the design landscape. 327 00:16:12,800 --> 00:16:16,000 Speaker 2: It considers the moods a color can evoke and the 328 00:16:16,120 --> 00:16:18,400 Speaker 2: experiences it can shape in design. 329 00:16:19,480 --> 00:16:22,080 Speaker 3: End quote, how do they select these colors? 330 00:16:22,840 --> 00:16:26,760 Speaker 2: It's a global panel and they go through it. They 331 00:16:26,880 --> 00:16:31,400 Speaker 2: are recognized globally as a leading source of color expertise, 332 00:16:31,480 --> 00:16:34,800 Speaker 2: and so they provide color insights and solutions, collaborating with 333 00:16:34,840 --> 00:16:39,080 Speaker 2: our clients to strategically address color challenges and develop a 334 00:16:39,120 --> 00:16:42,400 Speaker 2: color and design approach consistent with brand vision. 335 00:16:42,560 --> 00:16:43,240 Speaker 4: Is it a coincidence? 336 00:16:43,320 --> 00:16:46,200 Speaker 3: I'm saying it's possible that they use some process in 337 00:16:46,200 --> 00:16:48,760 Speaker 3: which they I don't know, they see what colors are 338 00:16:48,800 --> 00:16:51,120 Speaker 3: trending out there in the art world or whatever they 339 00:16:51,120 --> 00:16:54,000 Speaker 3: may do, and put them all together and say, oh, 340 00:16:54,120 --> 00:16:58,360 Speaker 3: this is the one that's now clearly yes, that's it. 341 00:16:58,400 --> 00:17:00,880 Speaker 2: That is what they do. They study trus they study 342 00:17:01,240 --> 00:17:03,960 Speaker 2: where a design is headed, and they consult with companies 343 00:17:04,000 --> 00:17:06,960 Speaker 2: to pick the right colors for their products that will 344 00:17:06,960 --> 00:17:09,320 Speaker 2: be attractive to people where we are in society. So 345 00:17:09,320 --> 00:17:11,640 Speaker 2: they're really getting ahead of where they think trends are 346 00:17:11,840 --> 00:17:12,600 Speaker 2: and where they're headed. 347 00:17:12,720 --> 00:17:15,320 Speaker 3: So with that argument, then this might be just a 348 00:17:15,359 --> 00:17:18,800 Speaker 3: coincidence that this process did its thing like it always does, 349 00:17:18,880 --> 00:17:21,480 Speaker 3: they say, and this just happened to be what came 350 00:17:21,520 --> 00:17:24,199 Speaker 3: out at this time. You also, I could make an 351 00:17:24,320 --> 00:17:27,239 Speaker 3: argument Robes that maybe they knew what exactly what they 352 00:17:27,240 --> 00:17:29,360 Speaker 3: were doing, because I ain't ever heard of Pantone until 353 00:17:29,359 --> 00:17:31,679 Speaker 3: this year and their color of the year. Oh really, 354 00:17:31,760 --> 00:17:33,399 Speaker 3: So people are discussing this thing out and I know 355 00:17:33,520 --> 00:17:35,160 Speaker 3: a lot of people might hear that and say, well, 356 00:17:35,160 --> 00:17:37,320 Speaker 3: how do you not know? DJ? And you clearly say 357 00:17:37,359 --> 00:17:39,040 Speaker 3: this has been a big thing every year. Yeah, but 358 00:17:39,720 --> 00:17:42,440 Speaker 3: I don't know, have sales been lagging? Has their name 359 00:17:42,520 --> 00:17:44,840 Speaker 3: not been talked about enough? Did anyone over there suggest, 360 00:17:44,920 --> 00:17:47,000 Speaker 3: you know what, this will get people talking about us 361 00:17:47,040 --> 00:17:48,960 Speaker 3: and we have some cover, we be able to cover 362 00:17:49,000 --> 00:17:51,000 Speaker 3: our butts and we'll be in the news cycle. 363 00:17:51,440 --> 00:17:53,960 Speaker 2: Maybe, Well, they're always looking, you know, and this is 364 00:17:54,000 --> 00:17:55,760 Speaker 2: they plan it out at the end of the year. 365 00:17:55,840 --> 00:17:58,040 Speaker 2: People look forward to it, you know. I think maybe 366 00:17:58,119 --> 00:18:00,919 Speaker 2: it's funny. I think just being in the Good Warning America, 367 00:18:00,960 --> 00:18:02,680 Speaker 2: we covered this every year. But I think maybe I 368 00:18:02,720 --> 00:18:04,439 Speaker 2: always ended up with the story. So that's why I 369 00:18:04,520 --> 00:18:06,040 Speaker 2: used to look forward to Pretty sure I didn't do it. 370 00:18:06,080 --> 00:18:07,600 Speaker 2: I'm pretty sure you were and I did a lot 371 00:18:07,600 --> 00:18:08,640 Speaker 2: of ridiculous stuff. 372 00:18:09,920 --> 00:18:12,320 Speaker 1: But some of these so last year I remember you 373 00:18:12,359 --> 00:18:12,920 Speaker 1: were traveling. 374 00:18:13,040 --> 00:18:16,280 Speaker 2: Is I think the only time I did Morning Run 375 00:18:16,760 --> 00:18:19,440 Speaker 2: solo what you were and Sabine were going to the 376 00:18:19,520 --> 00:18:21,960 Speaker 2: Jingle Ball in Los Angeles. And that is when twenty 377 00:18:21,960 --> 00:18:24,000 Speaker 2: twenty five Color of the Year came out and it 378 00:18:24,080 --> 00:18:26,240 Speaker 2: was Mocha Moose, So that was this year? 379 00:18:26,520 --> 00:18:26,719 Speaker 3: Is that? 380 00:18:27,119 --> 00:18:29,080 Speaker 4: Wait? Is a brownish something of them? 381 00:18:29,480 --> 00:18:31,600 Speaker 1: Did you see that Mocha Moose? A lot? 382 00:18:31,800 --> 00:18:33,920 Speaker 2: Like when you think about design trends and what people 383 00:18:33,920 --> 00:18:35,480 Speaker 2: are wearing brown. 384 00:18:36,040 --> 00:18:37,200 Speaker 4: I see brown every year. 385 00:18:37,960 --> 00:18:38,560 Speaker 3: Yes, all right. 386 00:18:38,600 --> 00:18:41,640 Speaker 1: Twenty twenty four is Color of the Year. Peach fuzz? 387 00:18:42,920 --> 00:18:45,440 Speaker 4: Is it peach color? Yeah? 388 00:18:45,520 --> 00:18:46,480 Speaker 2: Like a light orange? 389 00:18:46,720 --> 00:18:48,720 Speaker 1: Yeah, peach fuzz, peach fuzz. 390 00:18:48,720 --> 00:18:49,919 Speaker 4: Okay, you go. 391 00:18:50,440 --> 00:18:52,080 Speaker 2: I got all the way through twenty twenty I could 392 00:18:52,160 --> 00:18:58,119 Speaker 2: keep going. Twenty twenty threes Viva magenta. Purple, well, not 393 00:18:58,280 --> 00:19:01,040 Speaker 2: really purple. It's in between purple and and it's a 394 00:19:01,040 --> 00:19:01,679 Speaker 2: bright one. 395 00:19:02,119 --> 00:19:04,119 Speaker 1: Twenty twenty two very peary. 396 00:19:05,119 --> 00:19:06,639 Speaker 4: Don't even know where is that green? 397 00:19:06,760 --> 00:19:10,479 Speaker 2: That's an intense periwinkle. Stop, do you know what periwinkle is? 398 00:19:10,840 --> 00:19:12,639 Speaker 3: You say it pear, And I think I thought the 399 00:19:12,680 --> 00:19:14,200 Speaker 3: green pear like a pear. 400 00:19:14,160 --> 00:19:16,760 Speaker 2: Very pary, That makes sense, but it is p e r. 401 00:19:16,880 --> 00:19:21,000 Speaker 2: I so very periwinkle. What color's periwinkle. 402 00:19:21,080 --> 00:19:23,239 Speaker 3: I don't have any fuck, I don't know. 403 00:19:24,560 --> 00:19:26,840 Speaker 2: It's between blue and purple and it's light. 404 00:19:27,240 --> 00:19:30,480 Speaker 3: You said something between blue and purple. I still don't 405 00:19:30,520 --> 00:19:34,480 Speaker 3: know what color periwinkle is by your description, Yeah, what 406 00:19:34,600 --> 00:19:36,680 Speaker 3: color is it? If I look at it, it's I'm 407 00:19:36,680 --> 00:19:37,440 Speaker 3: going to say, it's what. 408 00:19:38,200 --> 00:19:39,879 Speaker 1: In between a blue and I'm not going to say light. 409 00:19:40,160 --> 00:19:42,320 Speaker 2: You would probably say it's leaning more towards It's like 410 00:19:42,480 --> 00:19:44,200 Speaker 2: in between a light blue and a lavender. 411 00:19:44,400 --> 00:19:46,399 Speaker 3: What am I going to say? If I see it? 412 00:19:46,840 --> 00:19:47,439 Speaker 2: That's blue? 413 00:19:47,560 --> 00:19:48,199 Speaker 3: Okay? Thank you? 414 00:19:48,440 --> 00:19:49,720 Speaker 4: Then okay, thank you? 415 00:19:50,040 --> 00:19:50,359 Speaker 2: All right? 416 00:19:50,400 --> 00:19:53,880 Speaker 1: Twenty twenty one, illuminating? What color was that? 417 00:19:54,880 --> 00:19:57,119 Speaker 3: It's just clear, just opaque. 418 00:19:57,160 --> 00:19:59,359 Speaker 1: It's bright yellow, illuminating. 419 00:19:59,520 --> 00:20:01,879 Speaker 2: And then torn t was ultimate gray, the very first 420 00:20:02,160 --> 00:20:05,000 Speaker 2: color ever nineteen ninety nine cerulean. 421 00:20:06,920 --> 00:20:08,800 Speaker 1: Was that a bright sky blue color? 422 00:20:09,119 --> 00:20:12,840 Speaker 3: What was the one ultimate gray? I'm looking at it, 423 00:20:14,119 --> 00:20:14,760 Speaker 3: boring gray? 424 00:20:15,960 --> 00:20:18,639 Speaker 2: It was the ultimate gray, babe. So what do you 425 00:20:18,680 --> 00:20:24,400 Speaker 2: make of pan Tone's response to all the backlash? 426 00:20:24,440 --> 00:20:28,000 Speaker 3: It was well written. It was probably prepared ahead of time, 427 00:20:28,359 --> 00:20:30,600 Speaker 3: is what it felt like. And it felt like they 428 00:20:30,640 --> 00:20:34,919 Speaker 3: had they didn't react, they were ready, right, So it 429 00:20:35,680 --> 00:20:40,040 Speaker 3: I think this was maybe an expectation. I again, I want, 430 00:20:40,119 --> 00:20:43,120 Speaker 3: I get it, and I understand and having discussions, and 431 00:20:43,240 --> 00:20:44,920 Speaker 3: I think all of that is healthy. I just hate 432 00:20:44,920 --> 00:20:47,280 Speaker 3: sometimes it's always outraged. You talk about a color, and 433 00:20:47,320 --> 00:20:49,439 Speaker 3: then you say there's controversy, and now there's race and 434 00:20:49,960 --> 00:20:53,119 Speaker 3: a little like it's just everything. This is so fun. 435 00:20:53,320 --> 00:20:56,600 Speaker 3: It should be just to talk about colors and there's controversy. 436 00:20:56,720 --> 00:20:59,160 Speaker 2: That's the thing I was looking to write this. I thought, oh, 437 00:20:59,200 --> 00:21:00,919 Speaker 2: this will be fun. We'll have a great time on 438 00:21:00,960 --> 00:21:03,040 Speaker 2: this episode, because you know TJ always gets so annoyed 439 00:21:03,040 --> 00:21:05,399 Speaker 2: and rolls his eyes when I start describing colors the 440 00:21:05,400 --> 00:21:06,879 Speaker 2: way Pantone describes colors. 441 00:21:06,880 --> 00:21:07,560 Speaker 1: This will be fun. 442 00:21:08,119 --> 00:21:10,800 Speaker 2: And then I was really shocked to say, oh wow, okay, 443 00:21:11,520 --> 00:21:12,040 Speaker 2: look at this. 444 00:21:12,160 --> 00:21:13,360 Speaker 1: We've got a controversy. 445 00:21:13,440 --> 00:21:17,240 Speaker 2: So twenty twenty six, everyone Pantone says, you'll be wearing 446 00:21:17,280 --> 00:21:18,200 Speaker 2: cloud Dancer. 447 00:21:18,000 --> 00:21:20,399 Speaker 1: But maybe in opposition, you'll go with Ebony. 448 00:21:21,320 --> 00:21:23,760 Speaker 4: In opposition, what do they call black over Pantone? 449 00:21:23,760 --> 00:21:25,639 Speaker 2: Anyway, that's why I went with Ebany. I tried to 450 00:21:25,640 --> 00:21:27,200 Speaker 2: find some other way to call Midnight. 451 00:21:27,280 --> 00:21:29,480 Speaker 3: I don't know, I wan'll be curious to look up 452 00:21:29,520 --> 00:21:33,200 Speaker 3: and see what Pantone calls the color black look. Yes, 453 00:21:33,240 --> 00:21:37,000 Speaker 3: I will be wearing a lot of white. 454 00:21:35,880 --> 00:21:37,639 Speaker 1: Cloud Dancer on right now. I'm looking at you. 455 00:21:37,800 --> 00:21:40,639 Speaker 3: That's what you want to call it, all right, folks, 456 00:21:40,840 --> 00:21:43,800 Speaker 3: Just it's just the color. At the end of the day, 457 00:21:43,840 --> 00:21:45,879 Speaker 3: it's just the color. Wear it, don't wear it, like it, 458 00:21:45,880 --> 00:21:47,879 Speaker 3: don't like it, but we we got other things to 459 00:21:47,960 --> 00:21:50,639 Speaker 3: argue about. And with that, folks, we always appreciate you 460 00:21:50,680 --> 00:21:54,920 Speaker 3: spending some time with us. For my dear Cloud Dancer 461 00:21:55,400 --> 00:21:57,280 Speaker 3: fiance and Rot, I am TJ. 462 00:21:57,440 --> 00:22:01,800 Speaker 4: Holmes. We will talk for y'all. Sit the ten