WEBVTT - Celebrating the Holidays with Wines and Disruptive Art

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<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Tim

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<v Speaker 1>Stenebek on Bloomberg Radio.

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<v Speaker 2>Well, I'm not gonna lie. Mike and I are actually

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<v Speaker 2>enjoying our holiday wine over here. Mike and our next guest.

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<v Speaker 2>Our listeners are actually very familiar with him, who I'm

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<v Speaker 2>pleased to say is back with us. Yanick Benjamin, a

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<v Speaker 2>smallier and co founder of Wine on Wheels. This is

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<v Speaker 2>an organization that works to help with people across all

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<v Speaker 2>forms of disability, and of course this is something close

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<v Speaker 2>to his heart. While a car accident left yonic paralyzed

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<v Speaker 2>two decades ago, he still was able to pursue his

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<v Speaker 2>dreams to attend college and become a smallier. He also

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<v Speaker 2>actually he and partners opened a Contento, a restaurant in

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<v Speaker 2>New York, and he also joins us on Zoom from

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<v Speaker 2>New York City to discuss raising money and awareness for

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<v Speaker 2>people with disabilities, as well as Holiday of Wines. Thanks

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<v Speaker 2>so much for joining us again, Yanick. It's always great

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<v Speaker 2>having you here.

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<v Speaker 1>How are you very good?

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<v Speaker 3>Thanks? Thank you for having me in Happy holidays.

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<v Speaker 2>Yes, so, our listeners know you very well because you've

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<v Speaker 2>been here so many times. But for those who are

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<v Speaker 2>listening for the first time, who don't know your backstory,

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<v Speaker 2>Please tell us and walk us through kind of how

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<v Speaker 2>you got to where you are now.

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<v Speaker 3>Yeah, very quickly.

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<v Speaker 4>I'm second generation restaurant term. My parents are from France, so.

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<v Speaker 3>They came to New York.

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<v Speaker 4>My father came here in nineteen sixty three and he

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<v Speaker 4>worked at a restaurant called Like Gnui, and I basically

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<v Speaker 4>followed his footsteps and I just stayed on that path.

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<v Speaker 4>Wine is just a real deep passion of mine. I

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<v Speaker 4>was very fortunate to work at some really great restaurants

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<v Speaker 4>and at the age of twenty five years old, unfortunately

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<v Speaker 4>I was in a car accident that left me paralyzed

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<v Speaker 4>from the waist down. But I really never allowed that

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<v Speaker 4>to determine of my dream of actually having my own

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<v Speaker 4>restaurant and wine store.

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<v Speaker 3>It took a while, but.

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<v Speaker 4>You know, you know, if it's if it's endurable, then

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<v Speaker 4>endure it, right, you know, if you can endure it,

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<v Speaker 4>then and just keep rushing through it. And so, you know,

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<v Speaker 4>a couple of years ago I was able to open

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<v Speaker 4>up a restaurant called Contento in East Harlem and it's

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<v Speaker 4>wine centric. And then just last year I opened up

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<v Speaker 4>a wine store, actually the very same building that I

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<v Speaker 4>was born and raised in. My parents would write about it,

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<v Speaker 4>so it's it's a real family affair. So I'm very fortunate.

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<v Speaker 4>I'm grateful. Sure, there there have been some difficult moments

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<v Speaker 4>in my life, but I think that applies to everybody else,

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<v Speaker 4>and I was very lucky to be surrounded by some

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<v Speaker 4>great people to continue to pursue my passion.

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<v Speaker 1>That's great. Really quite an inspirational story. Uh And as

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<v Speaker 1>just mentioned, we are enjoying some wine to get in here.

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<v Speaker 1>So just like I don't usually drink on the job

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<v Speaker 1>hard you're saying, we just throw that out there.

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<v Speaker 2>This isn't what We only have a little over a

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<v Speaker 2>half hour left of the program.

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<v Speaker 1>If you hear some snoring, I definitely will getting back up.

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<v Speaker 1>But you know, I'm going to confess I'm not a

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<v Speaker 1>real expert on wine. I love it. I know what

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<v Speaker 1>I like.

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<v Speaker 2>Myself an expert.

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<v Speaker 1>Yeah, well, I guess that's it's such a kind of

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<v Speaker 1>a loaded topic because you know, you like, I know

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<v Speaker 1>what I like, but I don't really know how to

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<v Speaker 1>describe it. I go, I look at the list of

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<v Speaker 1>the menu, and my strategies always get the second cheapest

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<v Speaker 1>one you ever want to get the cheapest, but I

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<v Speaker 1>go second.

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<v Speaker 2>Chief, You're like Michael the Chief skate All right, anyway,

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<v Speaker 2>I digress.

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<v Speaker 1>But you got how sort of your for dummies explanation

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<v Speaker 1>of how a guy like me can at least look

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<v Speaker 1>smart when he's ordering a bottle of wine? Like, where

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<v Speaker 1>do I need to start? What do I need to

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<v Speaker 1>know to start?

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<v Speaker 3>Yeah?

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<v Speaker 4>Well, I would say, you know, you have to take

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<v Speaker 4>the Socratic method right, just ask away. You know, I

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<v Speaker 4>think people are often too afraid to ask questions because

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<v Speaker 4>they're afraid of being perceived as being dumb or clueless.

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<v Speaker 4>And I think that's the worst approach, you know. And

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<v Speaker 4>I think here in New York City, we are one

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<v Speaker 4>of the great wine capitals of the world. There's New York,

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<v Speaker 4>there's Hong Kong, there's London, there's Paris, and certainly New York,

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<v Speaker 4>you know, has so many great restaurants, so many great

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<v Speaker 4>wine stores.

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<v Speaker 3>There's no shortage of it.

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<v Speaker 4>So, like, you know, it's just a matter of finding

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<v Speaker 4>that right space where you can go into where you

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<v Speaker 4>feel comfortable and you just ask away.

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<v Speaker 3>No one is going to ever expect you to know

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<v Speaker 3>the difference.

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<v Speaker 4>Between Shennon blanc or Reasoning or Cabernet, Sauvigno and Merlau.

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<v Speaker 4>But you know, there's nothing wrong with asking as many

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<v Speaker 4>questions as you can because that's the only way you're

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<v Speaker 4>going to ever learn. And unfortunately, through this process, through

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<v Speaker 4>this journey that you go through in wine, you know

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<v Speaker 4>you're going to get wines that maybe don't suit your palate,

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<v Speaker 4>but that's the whole purpose.

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<v Speaker 3>I mean, that's what makes it fun.

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<v Speaker 4>And then eventually you start to really discover what you

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<v Speaker 4>like and what you don't like, and what flavors suit

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<v Speaker 4>you and what other flavors don't suit you. And then

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<v Speaker 4>that's the really key. The key is not to be

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<v Speaker 4>afraid to put yourself out there and just being able

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<v Speaker 4>to enjoy the journey. And that's the beauty of wine,

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<v Speaker 4>because wine it's not just about you know, a grape

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<v Speaker 4>choice that ferments into this beautiful product, but it's about history,

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<v Speaker 4>it's about geology. It's a geography and all these wonderful stories,

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<v Speaker 4>and that's that's the beauty. And this is why I

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<v Speaker 4>love wine so much, and that's why I love to

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<v Speaker 4>share it with people such as yourselves.

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<v Speaker 2>I just want to point out that Yanik was just

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<v Speaker 2>rewarded Best of the Year by Michelin Guide, So I'll

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<v Speaker 2>trick to that. I know it's cheers to that, right

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<v Speaker 2>of course. So tell us about these latest holiday wines

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<v Speaker 2>that you're introducing.

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<v Speaker 4>Yeah, absolutely, so I chose three wines that These are

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<v Speaker 4>wines that I think that really over delivered for the price,

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<v Speaker 4>and these are wines that we actually carry out the

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<v Speaker 4>wine store at both Pier Wines and Spirits. So the

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<v Speaker 4>first one right over here is just one of my favorites.

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<v Speaker 4>It's Michelle Burnet in retails for about fifty dollars. It's

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<v Speaker 4>purely Chardonnay through and through. It's all grown on pure

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<v Speaker 4>chalk soils. And this is a one that ages for

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<v Speaker 4>up to three years before it's actually even released out

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<v Speaker 4>into the market. And it's a one that's complex, it's

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<v Speaker 4>it's enjoyable.

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<v Speaker 3>It goes well with food.

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<v Speaker 4>I think people make the mistake into thinking that champagne

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<v Speaker 4>is only something that you open to when you're celebrating,

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<v Speaker 4>But no, there's nothing better than to have a great dish.

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<v Speaker 4>Even something as simple as fried chicken. Fried chicken and

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<v Speaker 4>champagne goes so well together. Sushi, you name it. Champagne

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<v Speaker 4>is one of the most versatile wines that you can

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<v Speaker 4>actually pair with different types of food, So I highly

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<v Speaker 4>recommend it. Just don't limit yourself to like, you know, holidays.

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<v Speaker 4>You can do a lot with champagne. So this is

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<v Speaker 4>why I chose this, because of the creaminess, because of

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<v Speaker 4>the complexity, the length of finish that it has.

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<v Speaker 3>It's just really beautiful.

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<v Speaker 1>We should have got some fried chicken too.

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<v Speaker 3>I know, you should have gotten some fried chicken. I

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<v Speaker 3>should have told you. That's my mistake. I should have

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<v Speaker 3>sent over well, fried chicken.

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<v Speaker 5>It's great.

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<v Speaker 1>How about what goes good with you turkey? I'm making

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<v Speaker 1>turkey on Christmas?

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<v Speaker 4>Oh yeah, actually so I'll skip around for a second.

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<v Speaker 4>So this over here is made by a really dear

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<v Speaker 4>friend of mine and really just an incredible talent. His

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<v Speaker 4>name is Eduard Parine, and he's out in the Beaugelat

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<v Speaker 4>region in France. And this is a grip called game

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<v Speaker 4>and this goes perfectly well with turkey, you know, you know,

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<v Speaker 4>especially if the red This is a red wine right here, Yeah,

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<v Speaker 4>for sure, And this is what I would highly recommend.

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<v Speaker 4>You know, it goes well with the cranberry sauce. It

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<v Speaker 4>goes well with the stuffing. You know, when you're talking

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<v Speaker 4>about turkey, oftentimes you have a mosaic of different ingredients

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<v Speaker 4>that are happening all at once. So this is something

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<v Speaker 4>that I would highly recommend right over here. This is

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<v Speaker 4>from a place called Muravon. Edward Palliine he is, he

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<v Speaker 4>owns the property. It's called Chateau de Mouravon, and I

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<v Speaker 4>absolutely love these wines. It's all grown on pure granite

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<v Speaker 4>soils and just just a real flavorful wine that has

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<v Speaker 4>again a lot of depth and a lot of personality

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<v Speaker 4>to itself.

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<v Speaker 2>I love that. I also like some of the a

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<v Speaker 2>little bit sweeter wines. Like a reasoning, But what kind

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<v Speaker 2>of suggestions do you have someone on that kind of

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<v Speaker 2>spectrum of wine.

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<v Speaker 4>Yeah, so yeah, so you know, if you if you

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<v Speaker 4>can't find a reasoning, I would certainly recommend the grip

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<v Speaker 4>called Shennon blanc, which I absolutely adore. And this is

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<v Speaker 4>a grip that you primarily find in the northern part

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<v Speaker 4>of France in the Wire Valley places like Vouvre and

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<v Speaker 4>all that, and they are actually incredibly affordable generally speaking.

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<v Speaker 4>They range a really good h blanc, you know, ranges

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<v Speaker 4>from anywhere from about twenty five dollars to forty dollars,

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<v Speaker 4>so I highly recommend that it's absolutely delightful.

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<v Speaker 3>And then if you wanted something a bit more drier,

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<v Speaker 3>over I have over here.

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<v Speaker 4>There's a place called Galicia, So it's all the way

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<v Speaker 4>in the north western part of Spain. It's called the

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<v Speaker 4>Green Spain, and I absolutely love this part. And this

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<v Speaker 4>is a great called Albertino, and Albertino is again high acid,

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<v Speaker 4>salty fresh. It's got notes of peach and green apple

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<v Speaker 4>and orchard fruits.

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<v Speaker 3>It's really a.

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<v Speaker 4>Really spectacular wine that's also incredibly versatile, and that's why

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<v Speaker 4>I chose these three wines because of its versatility. But

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<v Speaker 4>just like Reasoning and just like Shinnon Blanc, it does

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<v Speaker 4>have that same versatility too, and that's what that's to

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<v Speaker 4>me what a great wine is, right, you have.

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<v Speaker 3>The ability to pair it with different ingredients but also

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<v Speaker 3>for different occasions.

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<v Speaker 4>And this is made by a winemaker named Roji Mendez

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<v Speaker 4>along with this partner Alberto Orte, and I think they're

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<v Speaker 4>making some lovely wine. Spain is definitely on the up

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<v Speaker 4>and up, without a doubt, some great wines.

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<v Speaker 1>I was gonna say, I love the spanishreds. I feel

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<v Speaker 1>like they're underrated people.

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<v Speaker 2>We'll have to leave it here, but we always love

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<v Speaker 2>having you with us. Benjamin Smali, a and co founder

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<v Speaker 2>of Wine on Wheels. Always a great conversation, Mike. I

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<v Speaker 2>don't know about you, but since we are based here

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<v Speaker 2>in New York City, I always love the holidays because

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<v Speaker 2>of these When you look at the holiday displays at

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<v Speaker 2>a number of stores and the lights everywhere in Manhattan,

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<v Speaker 2>I love it.

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<v Speaker 1>I do. I love walking down Fifth Avenue around the holidays.

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<v Speaker 1>But es I gotta say as a Jersey guy, as

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<v Speaker 1>a Jersey guy, everybody knows Fifth Avenue is so done.

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<v Speaker 2>I was waiting to f you want.

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<v Speaker 1>To know where the real holiday shopping is. It's in Elizabeth,

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<v Speaker 1>New Jersey, at the mills at Jersey Gardens.

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<v Speaker 2>That's all right, you are right. And for some background

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<v Speaker 2>here on our next guest, who is John Carter, chief

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<v Speaker 2>executive officer at Parker three D. He actually recently opened

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<v Speaker 2>his largest creation to date, a you have to see

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<v Speaker 2>it to understand pop up shop called Go Pixel Yourself at.

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<v Speaker 2>Like Mike was mentioning the mills at the Jersey Gardens mall.

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<v Speaker 2>So it's a folks right. I'm fascinated to hear more

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<v Speaker 2>about this, but a bit from what I understand is

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<v Speaker 2>it's a photo already interactive, six million pixel digital experience

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<v Speaker 2>that costs watch this three million dollars Mike to put together.

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<v Speaker 2>So John is here on Zoom from the mills at

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<v Speaker 2>the Jersey Gardens Mall in Elizabeth, New Jersey. John, thanks

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<v Speaker 2>for joining us all the way from over there. You're

0:10:35.920 --> 0:10:38.880
<v Speaker 2>not too far, just across uh the Hudson over there.

0:10:39.240 --> 0:10:41.440
<v Speaker 2>But first off, just kind of set the scene for

0:10:41.559 --> 0:10:44.960
<v Speaker 2>us and walk our listeners through what you've built here.

0:10:47.200 --> 0:10:49.840
<v Speaker 6>Well, I mean, you know, I used to design all

0:10:49.920 --> 0:10:52.840
<v Speaker 6>of the New York City Christmas windows, as you had mentioned,

0:10:52.920 --> 0:10:58.040
<v Speaker 6>and I love Mike's intro. We had wanted to do

0:10:58.160 --> 0:11:01.480
<v Speaker 6>something close to home. You know, we've worked all over

0:11:01.520 --> 0:11:04.840
<v Speaker 6>the world. We've worked in Dubai, We've worked in Shanghai,

0:11:04.880 --> 0:11:09.040
<v Speaker 6>We've worked in London, We've done a large mal decors everywhere.

0:11:09.200 --> 0:11:11.640
<v Speaker 6>And you know, as a kid, I would walk into

0:11:11.679 --> 0:11:14.040
<v Speaker 6>these windows and you'd see them and it was behind

0:11:14.080 --> 0:11:17.560
<v Speaker 6>the glass. Well, we're inviting people inside the glass so

0:11:17.600 --> 0:11:19.679
<v Speaker 6>you can see where I am here. If you're watching

0:11:19.920 --> 0:11:24.560
<v Speaker 6>on YouTube, you're basically in an animated Christmas window, so

0:11:24.600 --> 0:11:27.480
<v Speaker 6>you get to live inside of it. And we have

0:11:27.559 --> 0:11:31.040
<v Speaker 6>ten different photo ops in here, and it automatically comes

0:11:31.080 --> 0:11:32.040
<v Speaker 6>into your email.

0:11:32.400 --> 0:11:35.520
<v Speaker 5>We print a photo for people who like a printed photo.

0:11:35.679 --> 0:11:38.920
<v Speaker 6>And there's also all kinds of original artwork here to

0:11:39.040 --> 0:11:41.640
<v Speaker 6>pose with. And in fact, there's the inside of a

0:11:41.640 --> 0:11:44.080
<v Speaker 6>seven forty seven for the beginning of your journey.

0:11:44.760 --> 0:11:47.960
<v Speaker 1>Yeah, I advise if anyone's listening to radio, get to YouTube.

0:11:48.040 --> 0:11:50.000
<v Speaker 2>Yes, and right now.

0:11:49.480 --> 0:11:53.720
<v Speaker 1>This thing John has created, I'm speechless. John. I it's like,

0:11:55.040 --> 0:11:58.960
<v Speaker 1>it's amazing, it's awesome. But John, I'm wondering. You know,

0:11:58.960 --> 0:12:01.079
<v Speaker 1>when Justin and I were talking about this earlier, when

0:12:01.120 --> 0:12:03.720
<v Speaker 1>I walked down Fifth Avenue this year, it felt a

0:12:03.760 --> 0:12:07.840
<v Speaker 1>little more over the top than usual, And I look

0:12:07.880 --> 0:12:09.880
<v Speaker 1>at your thing, and I'm like, over the top. This

0:12:09.920 --> 0:12:13.439
<v Speaker 1>is over the top of the top. Right in Elizabeth,

0:12:13.440 --> 0:12:19.520
<v Speaker 1>New Jersey. Has this whole idea of creating these great

0:12:19.640 --> 0:12:22.640
<v Speaker 1>holiday displays. Has it been ratcheted up in recent years?

0:12:25.120 --> 0:12:25.840
<v Speaker 5>I think it has.

0:12:25.960 --> 0:12:28.520
<v Speaker 6>I mean I remember when I started doing them, which

0:12:28.559 --> 0:12:29.240
<v Speaker 6>I am.

0:12:29.640 --> 0:12:31.920
<v Speaker 5>You know, it's probably twenty years ago. I started doing these.

0:12:32.720 --> 0:12:35.160
<v Speaker 6>We started making it so you could touch the glass

0:12:35.200 --> 0:12:36.200
<v Speaker 6>and things would interact.

0:12:36.200 --> 0:12:37.800
<v Speaker 5>But it's gone further than that now.

0:12:38.160 --> 0:12:41.240
<v Speaker 6>I mean today we create the digital video that goes

0:12:41.280 --> 0:12:43.920
<v Speaker 6>in the back of the Bloomingdale's windows, so those windows

0:12:43.920 --> 0:12:48.200
<v Speaker 6>are changing constantly, and I think going down the road,

0:12:48.240 --> 0:12:51.120
<v Speaker 6>you're going to see even more innovations and still keeping

0:12:51.160 --> 0:12:53.280
<v Speaker 6>a little bit of tradition. If you look behind me,

0:12:53.920 --> 0:12:56.400
<v Speaker 6>you see all kinds of kind of radical video and whatnot,

0:12:56.440 --> 0:12:58.640
<v Speaker 6>but there's a sense of tradition about it.

0:12:59.040 --> 0:13:01.120
<v Speaker 5>And I think if we can onto that tradition, but

0:13:01.160 --> 0:13:02.280
<v Speaker 5>we can also believe.

0:13:02.080 --> 0:13:08.199
<v Speaker 6>It or not explore AI and augmented reality and virtual reality.

0:13:08.600 --> 0:13:09.680
<v Speaker 5>I think that's where we're.

0:13:09.520 --> 0:13:12.880
<v Speaker 6>Going to see this going because you can't avoid those technologies,

0:13:13.360 --> 0:13:15.520
<v Speaker 6>but I think we can learn to experience them in

0:13:15.559 --> 0:13:16.640
<v Speaker 6>a more friendly way.

0:13:17.679 --> 0:13:21.559
<v Speaker 2>John, whenever I think of malls, especially in the wake

0:13:21.920 --> 0:13:26.040
<v Speaker 2>of COVID and how much pressure they were going under

0:13:26.080 --> 0:13:29.200
<v Speaker 2>when everyone's under lockdown. Obviously, as we come out of

0:13:29.240 --> 0:13:31.880
<v Speaker 2>COVID set the scene for us as far as what

0:13:31.920 --> 0:13:34.240
<v Speaker 2>it looks like in the people that are there right

0:13:34.280 --> 0:13:36.360
<v Speaker 2>now for the holidays, because even just a year ago,

0:13:36.960 --> 0:13:39.199
<v Speaker 2>it still felt like we weren't quite back yet. Right

0:13:39.200 --> 0:13:41.160
<v Speaker 2>Like I even had COVID on Christmas a year ago.

0:13:41.200 --> 0:13:42.800
<v Speaker 2>What do things look like now, because it seems like

0:13:42.880 --> 0:13:44.000
<v Speaker 2>we're back to normal, right.

0:13:46.960 --> 0:13:50.920
<v Speaker 6>I had to really fight to close this space right now.

0:13:51.320 --> 0:13:52.960
<v Speaker 6>And I don't know if you can hear it from there,

0:13:53.000 --> 0:13:55.360
<v Speaker 6>but it sounds like we're in MetLife stadium.

0:13:55.679 --> 0:13:58.040
<v Speaker 5>It's just a mob scene out there.

0:13:58.520 --> 0:14:00.800
<v Speaker 6>And so I think, you know, any of the younger

0:14:00.840 --> 0:14:05.280
<v Speaker 6>shoppers are feeling like they want an experience, not just

0:14:05.360 --> 0:14:07.760
<v Speaker 6>a product. And when they come to the mall, you

0:14:07.800 --> 0:14:10.880
<v Speaker 6>see them with their camera is up and they're experiencing people,

0:14:11.440 --> 0:14:14.839
<v Speaker 6>and they're experiencing displays, and they're buying things, but it's

0:14:14.840 --> 0:14:15.640
<v Speaker 6>all part of an.

0:14:15.559 --> 0:14:17.080
<v Speaker 5>Experience, especially the gen Z.

0:14:17.240 --> 0:14:21.200
<v Speaker 6>There's been some articles about gen Z, like specifically saying

0:14:21.520 --> 0:14:23.680
<v Speaker 6>I want to buy things in person, I want to

0:14:23.720 --> 0:14:25.440
<v Speaker 6>talk to a person, I want to try it on.

0:14:25.920 --> 0:14:28.560
<v Speaker 6>So there's almost been a backlash. It's a novelty to

0:14:28.600 --> 0:14:31.040
<v Speaker 6>come to a shopping center now and it shows just

0:14:31.280 --> 0:14:32.840
<v Speaker 6>you can barely walk out there.

0:14:33.040 --> 0:14:34.440
<v Speaker 1>Hitch, And I was going to ask you, I mean,

0:14:34.480 --> 0:14:39.800
<v Speaker 1>how much does sort of the selfie Instagram influence have

0:14:39.960 --> 0:14:40.800
<v Speaker 1>now on your work?

0:14:42.960 --> 0:14:44.720
<v Speaker 6>It has a lot of influence. I mean I've been

0:14:44.760 --> 0:14:47.720
<v Speaker 6>doing all kinds of sculpture. I did street art, I

0:14:47.760 --> 0:14:51.640
<v Speaker 6>did environmental sculpture installations. And I think the fact that

0:14:51.680 --> 0:14:54.720
<v Speaker 6>people now have cameras and they want to capture something

0:14:55.040 --> 0:14:56.920
<v Speaker 6>gives us a new way to look at it. It

0:14:57.000 --> 0:14:59.840
<v Speaker 6>used to be went to a museum and you paid

0:15:00.320 --> 0:15:02.240
<v Speaker 6>and you just looked at things. But now people want

0:15:02.240 --> 0:15:04.440
<v Speaker 6>a photograph. And if you go to the Van god

0:15:04.560 --> 0:15:07.040
<v Speaker 6>Museum in ancester Dam, you're not even allowed to photograph.

0:15:07.080 --> 0:15:09.000
<v Speaker 5>So here we encourage you to photograph.

0:15:09.560 --> 0:15:12.200
<v Speaker 6>So I think that has definitely changed the way people

0:15:12.200 --> 0:15:15.280
<v Speaker 6>interact with things. And I think people also expect now

0:15:15.320 --> 0:15:18.160
<v Speaker 6>because of the Internet, which you know, think of how

0:15:18.160 --> 0:15:21.600
<v Speaker 6>young the Internet is. People want to interact. So there's

0:15:21.640 --> 0:15:23.480
<v Speaker 6>going to come a time in the very near future

0:15:23.520 --> 0:15:26.560
<v Speaker 6>here where you will take a picture and AI will

0:15:26.560 --> 0:15:28.120
<v Speaker 6>make you into something else.

0:15:28.160 --> 0:15:30.880
<v Speaker 5>They'll make you into the Statue of Liberty, They'll make

0:15:30.920 --> 0:15:31.960
<v Speaker 5>you into the Sphinx.

0:15:32.640 --> 0:15:36.160
<v Speaker 6>So it's way more interactive than just looking at something.

0:15:36.880 --> 0:15:40.200
<v Speaker 2>John talk to us about the business and costs behind

0:15:40.280 --> 0:15:43.560
<v Speaker 2>putting something this gigantic altogether for a holiday season.

0:15:45.560 --> 0:15:48.920
<v Speaker 6>Well, I mean, you know, we used to do you

0:15:48.920 --> 0:15:51.840
<v Speaker 6>know the windows soup to nuts and those are always

0:15:51.840 --> 0:15:56.840
<v Speaker 6>at least six figures occasionally seven. I still do mall

0:15:56.920 --> 0:16:01.080
<v Speaker 6>holidays all over the world, and those again are always

0:16:01.120 --> 0:16:05.600
<v Speaker 6>six figures, very seldom less than six figures, and sometimes seven.

0:16:06.360 --> 0:16:10.000
<v Speaker 5>In this case, we spent three million dollars bringing this together.

0:16:10.800 --> 0:16:14.240
<v Speaker 6>About half of that is just playing technology, and we

0:16:14.360 --> 0:16:18.080
<v Speaker 6>think it matters because this place will be completely different

0:16:18.160 --> 0:16:20.240
<v Speaker 6>next week, and the week after that it will be

0:16:20.320 --> 0:16:25.520
<v Speaker 6>completely different again. And without that expenditure. Without that investment,

0:16:25.880 --> 0:16:27.880
<v Speaker 6>it doesn't have legs like it does with the way

0:16:27.920 --> 0:16:28.760
<v Speaker 6>we've done it here.

0:16:28.840 --> 0:16:30.760
<v Speaker 1>John, the only thing I will say before we let

0:16:30.760 --> 0:16:33.320
<v Speaker 1>you go, if you're in Elizabeth, do not leave that

0:16:33.360 --> 0:16:36.680
<v Speaker 1>city before you get some Sorrentino's pizza. That's my only

0:16:37.480 --> 0:16:38.600
<v Speaker 1>my closing remarks.

0:16:38.640 --> 0:16:42.920
<v Speaker 2>I love that a tidbit for bike here. Well, John,

0:16:43.040 --> 0:16:45.320
<v Speaker 2>thank you so much for joining us. John Carter, chief

0:16:45.400 --> 0:16:48.720
<v Speaker 2>executive officer at Parker three D. He was joining us

0:16:48.720 --> 0:16:52.520
<v Speaker 2>on zoom there from of course, the mills at Jersey

0:16:52.760 --> 0:16:56.320
<v Speaker 2>Gardens Mall and Elizabeth, New Jersey. We appreciate his time

0:16:56.640 --> 0:17:00.120
<v Speaker 2>walking us through all that in the beautiful displays there

0:17:00.120 --> 0:17:00.760
<v Speaker 2>that he over there