1
00:00:01,680 --> 00:00:04,400
Speaker 1: This is the Bloomberg Business of Sports. Show week explored

2
00:00:04,400 --> 00:00:05,920
Speaker 1: the big money issues in the world of sports.

3
00:00:05,960 --> 00:00:08,760
Speaker 2: I'm Michael Bahm, I'm Scarlett Foo, and Tim d means Fasso.

4
00:00:09,160 --> 00:00:12,640
Speaker 1: On the lineup today, the greatest of all time, three

5
00:00:12,960 --> 00:00:16,880
Speaker 1: times Super Bowl Champion, NFL Hall of Famer, and now

6
00:00:16,960 --> 00:00:21,240
Speaker 1: chairman and co founder of the goat Fuel energy drink,

7
00:00:21,640 --> 00:00:25,200
Speaker 1: Jerry Rice joins the show to discuss his family business and.

8
00:00:25,120 --> 00:00:27,520
Speaker 2: Your family and my family are thrilled because we both

9
00:00:27,600 --> 00:00:31,760
Speaker 2: married into major forty nine ers fans families, so we're

10
00:00:31,800 --> 00:00:35,080
Speaker 2: all thrilled about this conversation and joining us alongside Jerry

11
00:00:35,159 --> 00:00:37,600
Speaker 2: Rice will be the CEO of goat Fuel his daughter

12
00:00:38,040 --> 00:00:39,200
Speaker 2: Jaquee Rice Gold.

13
00:00:39,320 --> 00:00:41,800
Speaker 1: Trust me, you do not want to miss that conversation.

14
00:00:41,920 --> 00:00:45,159
Speaker 1: But first, soccer is having a renaissance a moment this

15
00:00:45,240 --> 00:00:49,120
Speaker 1: summer with the biggest European clubs playing sold out friendly

16
00:00:49,200 --> 00:00:53,360
Speaker 1: matches across the US, and this week we continue our

17
00:00:53,479 --> 00:00:56,880
Speaker 1: soccer coverage as we welcome a representative to one of

18
00:00:56,920 --> 00:01:01,440
Speaker 1: the biggest clubs in all of European history, a team who,

19
00:01:01,520 --> 00:01:06,160
Speaker 1: by the way, just signed American soccer star Christian Polisic.

20
00:01:06,600 --> 00:01:12,920
Speaker 1: The Italian powerhouse ac Milan. Here's Pulisic on what joining

21
00:01:12,959 --> 00:01:14,199
Speaker 1: this team means to him.

22
00:01:14,319 --> 00:01:18,240
Speaker 3: I'm really excited to join such a big club like Milan,

23
00:01:18,600 --> 00:01:22,440
Speaker 3: especially coming from the US, where maybe you know, football

24
00:01:22,480 --> 00:01:24,960
Speaker 3: is not the biggest sport. I think it's grown so

25
00:01:25,080 --> 00:01:28,000
Speaker 3: much since I've started, and it's beautiful to see going

26
00:01:28,040 --> 00:01:30,800
Speaker 3: back home and seeing so many, so many football fans.

27
00:01:31,000 --> 00:01:33,959
Speaker 1: So joining us now. Is the chief revenue officer of

28
00:01:33,959 --> 00:01:38,039
Speaker 1: AC Milan, Casper Stileswig Casper, Welcome to the Bloomberg Business

29
00:01:38,080 --> 00:01:38,640
Speaker 1: of Sports.

30
00:01:38,880 --> 00:01:40,039
Speaker 4: Thank you so much for having me.

31
00:01:40,240 --> 00:01:43,280
Speaker 1: Well, let's start with the obvious here you guys, and

32
00:01:43,360 --> 00:01:47,319
Speaker 1: yes you are a powerhouse, no question about that at all.

33
00:01:48,400 --> 00:01:51,920
Speaker 1: Let's talk about some things. First of all, as being

34
00:01:52,280 --> 00:01:56,440
Speaker 1: one of the, if not the premier soccer club around

35
00:01:56,480 --> 00:01:59,920
Speaker 1: the globe. What is it like when you look at

36
00:02:00,240 --> 00:02:03,440
Speaker 1: US and you see Lionel Messi playing in Miami.

37
00:02:03,720 --> 00:02:07,840
Speaker 4: But I think that will benefit everyone. It's just show

38
00:02:08,840 --> 00:02:11,280
Speaker 4: how the sport is growing in the US, which is

39
00:02:11,400 --> 00:02:14,359
Speaker 4: very important and been trying for many years, but being

40
00:02:14,400 --> 00:02:17,240
Speaker 4: able to attract the best talent on the planet is

41
00:02:17,320 --> 00:02:20,280
Speaker 4: just phenomenal. It's phenomenal for all of us in the

42
00:02:20,320 --> 00:02:23,440
Speaker 4: sport is basically for a brand like Asimla, and we're

43
00:02:23,480 --> 00:02:26,600
Speaker 4: trying to try to build our brand in the US.

44
00:02:26,880 --> 00:02:31,119
Speaker 4: I mean, US is a sports map country, so it's

45
00:02:31,160 --> 00:02:34,040
Speaker 4: good to be able to also having that interest for

46
00:02:34,520 --> 00:02:36,000
Speaker 4: our world of football.

47
00:02:36,240 --> 00:02:39,200
Speaker 2: What have you noticed when it comes to building this

48
00:02:39,280 --> 00:02:42,840
Speaker 2: public awareness and I know the initiative to play games

49
00:02:42,840 --> 00:02:44,919
Speaker 2: in La in Las Vegas. What have you noticed about

50
00:02:44,960 --> 00:02:47,560
Speaker 2: the US audience that differs from when you play at home.

51
00:02:47,960 --> 00:02:52,720
Speaker 4: They have a huge affiliation for the club. They're very

52
00:02:52,760 --> 00:02:56,600
Speaker 4: knowledgeable about our history, but they also respect the history

53
00:02:56,680 --> 00:02:59,280
Speaker 4: we have and really want to support the team and

54
00:02:59,360 --> 00:03:01,840
Speaker 4: what is very interesting and they want to replica the

55
00:03:02,080 --> 00:03:05,399
Speaker 4: atmosphere we have in our home stadiums and zero which

56
00:03:05,480 --> 00:03:07,400
Speaker 4: is very interesting. So they know all the songs, they

57
00:03:07,520 --> 00:03:10,240
Speaker 4: know how to they know everything about the players. So

58
00:03:10,280 --> 00:03:13,920
Speaker 4: they're really really well dwelled in terms of how we

59
00:03:13,919 --> 00:03:14,520
Speaker 4: do things.

60
00:03:14,760 --> 00:03:17,880
Speaker 5: Kas Bracey Milan is just one year removed from its

61
00:03:17,960 --> 00:03:21,600
Speaker 5: first Syria championship in about a decade. I think it's

62
00:03:21,680 --> 00:03:26,120
Speaker 5: nineteenth in history. You've had a very very busy offseason.

63
00:03:26,200 --> 00:03:30,440
Speaker 5: Can you talk to us about Christian pulusage, about Ruben Lovet,

64
00:03:30,440 --> 00:03:34,079
Speaker 5: this's cheek about perhaps Unis Mussa joining the team. I

65
00:03:34,080 --> 00:03:36,160
Speaker 5: think you've had eight new signings this summer. I wonder

66
00:03:36,160 --> 00:03:37,280
Speaker 5: if you could just talk to us a little bit

67
00:03:37,320 --> 00:03:37,720
Speaker 5: about that.

68
00:03:38,360 --> 00:03:41,440
Speaker 4: Let me start with Politic, which is in itself is

69
00:03:41,480 --> 00:03:44,160
Speaker 4: with a club because of he's a very talented player

70
00:03:44,240 --> 00:03:46,760
Speaker 4: and he fills the gap on the squad which we

71
00:03:46,880 --> 00:03:51,440
Speaker 4: needed some reinforcement. Bom I'm sitting on the commercial side

72
00:03:51,440 --> 00:03:54,920
Speaker 4: of things, so obviously having him and my Rostel players

73
00:03:55,120 --> 00:03:56,960
Speaker 4: when I go out to sell the club is just

74
00:03:57,000 --> 00:04:00,480
Speaker 4: a bit like because not only it's a phenomenal talent player,

75
00:04:00,520 --> 00:04:04,680
Speaker 4: he's also a two gentlemen, and then he's the biggest

76
00:04:04,680 --> 00:04:08,680
Speaker 4: American player, So that opens doors commercially, which we didn't

77
00:04:08,720 --> 00:04:12,520
Speaker 4: previously have. So for us it's important, but I have

78
00:04:12,600 --> 00:04:16,120
Speaker 4: to emphasize we don't unfortunately, as should say with my

79
00:04:16,120 --> 00:04:19,240
Speaker 4: commercial had on, we don't sign players from a commercial perspective.

80
00:04:19,279 --> 00:04:21,760
Speaker 4: We are signing it from my supporting perspective.

81
00:04:22,080 --> 00:04:26,520
Speaker 1: One of the biggest things about today's sports world involves

82
00:04:26,520 --> 00:04:30,520
Speaker 1: the sponsorship. Manchester United, for example, they just signed a

83
00:04:30,520 --> 00:04:33,520
Speaker 1: one point one billion dollar deal with the Data Sorority

84
00:04:33,600 --> 00:04:37,080
Speaker 1: does depending on which side of the pond that you're

85
00:04:37,120 --> 00:04:40,760
Speaker 1: on for a deal for an extent of ten years.

86
00:04:41,160 --> 00:04:46,120
Speaker 1: What do these type of sponsorships mean for the future

87
00:04:46,480 --> 00:04:48,479
Speaker 1: of soccer? I mean, the soccer is always going to

88
00:04:48,480 --> 00:04:51,880
Speaker 1: be here, obviously, but for it to grow into the

89
00:04:52,040 --> 00:04:54,280
Speaker 1: US and blossom, what does that mean?

90
00:04:54,560 --> 00:04:57,080
Speaker 4: That obviously means that when you get such a check,

91
00:04:57,160 --> 00:05:00,360
Speaker 4: you can keep investing in the team, attracting the best

92
00:05:00,360 --> 00:05:04,000
Speaker 4: possible talent, and keep developing your brand. We also just

93
00:05:04,080 --> 00:05:07,040
Speaker 4: extended our partnership with Puma starting on the first of July,

94
00:05:07,440 --> 00:05:11,640
Speaker 4: and we keep pushing for that. So it's important from

95
00:05:11,640 --> 00:05:15,680
Speaker 4: a commercial perspective that you have this mindset and that

96
00:05:15,800 --> 00:05:18,400
Speaker 4: you keep trying to develop your brand, but also the

97
00:05:18,400 --> 00:05:21,760
Speaker 4: commercial roster and bring in the revenues with is then

98
00:05:21,839 --> 00:05:25,200
Speaker 4: being invested in on the football side. So it's important.

99
00:05:25,320 --> 00:05:27,000
Speaker 4: It's extremely important.

100
00:05:26,640 --> 00:05:27,880
Speaker 6: When you're building your brand.

101
00:05:27,920 --> 00:05:31,159
Speaker 2: I'm curious what you think of what Mattel has done

102
00:05:31,160 --> 00:05:33,279
Speaker 2: with the Barbie movie this summer and how many different

103
00:05:33,279 --> 00:05:36,680
Speaker 2: partnerships is struck with companies across different industries.

104
00:05:37,200 --> 00:05:38,520
Speaker 6: As someone who's looking to.

105
00:05:38,520 --> 00:05:41,760
Speaker 2: Build the brand of your club, what do you admire

106
00:05:41,800 --> 00:05:44,919
Speaker 2: about that strategy? What do you think is applicable, what

107
00:05:44,960 --> 00:05:46,279
Speaker 2: do you think doesn't work?

108
00:05:46,600 --> 00:05:50,000
Speaker 4: I think if I think the Mattel's and the business

109
00:05:50,040 --> 00:05:52,120
Speaker 4: of the world are a little bit ahead of the

110
00:05:52,120 --> 00:05:55,480
Speaker 4: world of sport, the way they managed to integrate brands

111
00:05:55,480 --> 00:05:59,000
Speaker 4: in their commercial models is second to none. I do

112
00:05:59,080 --> 00:06:02,360
Speaker 4: think the world of sport, in particular soccer can learn

113
00:06:02,360 --> 00:06:05,520
Speaker 4: from that. At ACI Milan, we worked very hard the

114
00:06:05,640 --> 00:06:09,040
Speaker 4: last couple of years in terms of integrating other sort

115
00:06:09,080 --> 00:06:13,240
Speaker 4: of industries. So we do a lot in music, entertainment

116
00:06:14,120 --> 00:06:17,920
Speaker 4: and fashion. Coming from Milan, it's sort of very natural

117
00:06:17,920 --> 00:06:20,960
Speaker 4: for us to sort of step into fashion, Milan being

118
00:06:22,120 --> 00:06:24,120
Speaker 4: the fashion capital of the world. So we have a

119
00:06:24,200 --> 00:06:27,960
Speaker 4: very strong relationship with off wide and we've done some

120
00:06:28,240 --> 00:06:31,880
Speaker 4: very interesting stuff and that point. We also sort of

121
00:06:31,960 --> 00:06:35,920
Speaker 4: tried out in the film industry. We had relationship. We

122
00:06:35,960 --> 00:06:39,599
Speaker 4: did a promotion with Ghostbusters Too movie when that one

123
00:06:39,680 --> 00:06:43,520
Speaker 4: came out, and also with Black Adams. So there is

124
00:06:43,600 --> 00:06:47,880
Speaker 4: a lot of intersection between our industries because ultimately what

125
00:06:47,960 --> 00:06:50,919
Speaker 4: we're selling is entertainment. And so there's a Barbie movie

126
00:06:50,960 --> 00:06:52,880
Speaker 4: and the way they sort of I haven't had time

127
00:06:52,920 --> 00:06:56,920
Speaker 4: to see yet, my family's seen it and they were

128
00:06:56,960 --> 00:06:59,159
Speaker 4: really impressed about how did they manage to tell the

129
00:06:59,200 --> 00:07:01,440
Speaker 4: story and integritate these things come.

130
00:07:01,360 --> 00:07:04,599
Speaker 5: On, Scarlett, it's that legendary red and black striped shirt

131
00:07:04,640 --> 00:07:08,200
Speaker 5: and the home kit. I mean, that's Milan for hear

132
00:07:08,279 --> 00:07:09,640
Speaker 5: me out, Casper. I mean, I don't know if this

133
00:07:09,680 --> 00:07:13,960
Speaker 5: is within your remit, but Studio Giuseppe Miasa Sancio stadium

134
00:07:14,000 --> 00:07:18,240
Speaker 5: capacity for over eighty thousand people filling up that stadium,

135
00:07:18,280 --> 00:07:20,400
Speaker 5: you know, talk to us about that process. Talk to

136
00:07:20,480 --> 00:07:22,600
Speaker 5: us about in the US. I don't know if you're aware.

137
00:07:22,720 --> 00:07:24,640
Speaker 5: A lot of brands, a lot of teams, you know,

138
00:07:24,680 --> 00:07:27,320
Speaker 5: they have control over the stadium. It's not just about football,

139
00:07:27,360 --> 00:07:30,280
Speaker 5: it's about you know, concerts and other events. You know,

140
00:07:30,440 --> 00:07:32,480
Speaker 5: talk to us about how you work with the stadium,

141
00:07:32,520 --> 00:07:34,520
Speaker 5: how you generate revenue of that.

142
00:07:35,040 --> 00:07:40,040
Speaker 4: So we share the stadiums with Inter, which is the

143
00:07:40,120 --> 00:07:44,560
Speaker 4: other team in Milan, and the stadium is owned by

144
00:07:44,600 --> 00:07:47,800
Speaker 4: the municipality, so we don't own the stadium, which sort

145
00:07:47,840 --> 00:07:51,080
Speaker 4: of makes things a bit more complicated compared to how

146
00:07:51,560 --> 00:07:53,760
Speaker 4: it is well other clubs were also a sport in

147
00:07:53,800 --> 00:07:57,320
Speaker 4: the US. We have gone through a sort of transaction.

148
00:07:57,680 --> 00:08:00,560
Speaker 4: Four years ago, we have fifty four thousand on airs

149
00:08:00,600 --> 00:08:03,880
Speaker 4: in the stadium. Last season we have seventy two thousand,

150
00:08:04,160 --> 00:08:06,760
Speaker 4: and that is having a commercial mindset and really pushed

151
00:08:06,840 --> 00:08:09,600
Speaker 4: in order to try to fill every seed in the stadium,

152
00:08:09,840 --> 00:08:13,680
Speaker 4: so that's always bringing in much more revenues. We are

153
00:08:13,840 --> 00:08:16,600
Speaker 4: restricted for having other events in the stadium, so we

154
00:08:16,760 --> 00:08:20,800
Speaker 4: usually only have concerts in the summertime, so we're trying

155
00:08:20,840 --> 00:08:25,000
Speaker 4: to maximize that. We had thirteen concerts this summer against

156
00:08:25,000 --> 00:08:28,600
Speaker 4: sharing the revenues between us and the other team. But

157
00:08:28,760 --> 00:08:31,440
Speaker 4: it does give limitations in terms of how we can

158
00:08:31,480 --> 00:08:34,120
Speaker 4: do it because the biggest and the best team today

159
00:08:34,280 --> 00:08:38,040
Speaker 4: they have a commercial mindset, which means is about maximizing

160
00:08:38,160 --> 00:08:42,960
Speaker 4: revenue across your business, and that's also meaning the stadium,

161
00:08:43,000 --> 00:08:46,280
Speaker 4: the museum and so forth. And that's where why we

162
00:08:46,320 --> 00:08:49,680
Speaker 4: are looking to build a new stadium, which is really

163
00:08:49,720 --> 00:08:52,800
Speaker 4: will sort of change the club in terms of how

164
00:08:52,840 --> 00:08:55,040
Speaker 4: we do things. Ideally, we want to build it on

165
00:08:55,080 --> 00:08:58,120
Speaker 4: our own and have a new, modern stadium. Our stadium

166
00:08:58,200 --> 00:09:00,200
Speaker 4: is almost one hundred years old, so that also have

167
00:09:00,480 --> 00:09:04,240
Speaker 4: limitations in terms of how we sell it because as

168
00:09:04,240 --> 00:09:07,040
Speaker 4: I mentioned before, it is about entertainment, so you want

169
00:09:07,080 --> 00:09:09,320
Speaker 4: people to have a good time, to want them to

170
00:09:09,360 --> 00:09:13,120
Speaker 4: have the best facilities and just enjoy the moment, and

171
00:09:13,160 --> 00:09:14,520
Speaker 4: that's what we're trying to build.

172
00:09:14,520 --> 00:09:16,679
Speaker 5: So Casper, that's interesting. So then that one point three

173
00:09:16,760 --> 00:09:19,560
Speaker 5: billion dollar sticker price. Back in June twenty twenty two,

174
00:09:19,679 --> 00:09:24,280
Speaker 5: when Redbird Capital acquired the team from Elliott Management I

175
00:09:24,280 --> 00:09:26,920
Speaker 5: believe right, who had actually taken the club over from

176
00:09:26,960 --> 00:09:29,679
Speaker 5: a Chinese investment management company. I think that kind of

177
00:09:29,720 --> 00:09:32,040
Speaker 5: went into receivership. Can you talk to us a little

178
00:09:32,040 --> 00:09:35,400
Speaker 5: bit about Jerry Cardneal, about Redbird, about new ownership, about

179
00:09:35,400 --> 00:09:37,120
Speaker 5: that whole process. It must have been something.

180
00:09:37,280 --> 00:09:40,080
Speaker 4: No, it's been very interesting to follow because now we

181
00:09:40,160 --> 00:09:43,000
Speaker 4: have an owner who is operating in the sport and

182
00:09:43,400 --> 00:09:47,960
Speaker 4: entertainment industries who can really support us in terms of

183
00:09:48,000 --> 00:09:50,240
Speaker 4: build the brand and take it to the next level.

184
00:09:50,800 --> 00:09:53,760
Speaker 4: Very ambitious, and that is also why we're pushing for

185
00:09:53,840 --> 00:09:57,240
Speaker 4: having our own stadium where we sort of not only

186
00:09:57,400 --> 00:09:59,920
Speaker 4: creating a stadium, but basically want to develop it is

187
00:10:00,040 --> 00:10:04,079
Speaker 4: a nation and entertainment destination which will then really make

188
00:10:04,120 --> 00:10:06,680
Speaker 4: sure to be more than top our revenues, which is

189
00:10:06,679 --> 00:10:09,479
Speaker 4: important for us in terms of how we can compete

190
00:10:09,960 --> 00:10:12,959
Speaker 4: with the biggest teams in Europe. And we are restricted

191
00:10:13,040 --> 00:10:18,520
Speaker 4: from a broadcast revenue perspective because the China League is

192
00:10:18,559 --> 00:10:21,679
Speaker 4: the third of the fourth biggest league in Europe. The

193
00:10:21,720 --> 00:10:24,480
Speaker 4: Premier League is dominating in that space, and we are

194
00:10:24,520 --> 00:10:28,720
Speaker 4: selling our meteorites collectively, so we need to find revenues

195
00:10:28,760 --> 00:10:32,160
Speaker 4: from other aspects and that's why the commercial revenues are

196
00:10:32,160 --> 00:10:35,720
Speaker 4: so important in this development. And we think that Red

197
00:10:35,880 --> 00:10:39,040
Speaker 4: Bird with their network, with their experience, with their ownership,

198
00:10:39,280 --> 00:10:41,880
Speaker 4: really really can transform the club and take it into

199
00:10:41,920 --> 00:10:42,600
Speaker 4: the next level.

200
00:10:42,840 --> 00:10:45,760
Speaker 2: So there's Pe owners. They've certainly changed the game. PE

201
00:10:45,800 --> 00:10:49,319
Speaker 2: owners like Redbird Capital. There's also golf money right Saudi

202
00:10:49,360 --> 00:10:54,080
Speaker 2: Arabia UAE Cutter. They seemingly have bottomless pockets when it

203
00:10:54,120 --> 00:10:58,240
Speaker 2: comes to funding the clubs and spending on talent. What

204
00:10:58,280 --> 00:11:01,200
Speaker 2: have you observed about their willingness to market the clubs

205
00:11:01,320 --> 00:11:04,280
Speaker 2: and to strike up partnerships. Do they need to do that,

206
00:11:04,360 --> 00:11:07,280
Speaker 2: are they more competitive in doing that or does it

207
00:11:07,320 --> 00:11:09,000
Speaker 2: actually open up opportunities for you?

208
00:11:09,400 --> 00:11:11,720
Speaker 4: I think it opens up opportunities. So this is a

209
00:11:11,800 --> 00:11:15,040
Speaker 4: very good question. But also think that we have to

210
00:11:15,120 --> 00:11:17,640
Speaker 4: because we are restricted. We need to be more innovative

211
00:11:17,720 --> 00:11:20,520
Speaker 4: in terms of how we do things. We are restricted

212
00:11:20,760 --> 00:11:24,120
Speaker 4: in terms of how we can invest. But there's also

213
00:11:24,360 --> 00:11:27,240
Speaker 4: financial fair play in European football, which means there are

214
00:11:27,280 --> 00:11:30,119
Speaker 4: certain limitations in terms of how much you can invest

215
00:11:30,559 --> 00:11:33,680
Speaker 4: versus the revenues, which is important to take into account.

216
00:11:34,280 --> 00:11:37,119
Speaker 4: But the journey we've been on going through the pandemic

217
00:11:37,200 --> 00:11:40,559
Speaker 4: has really forced us to think differently for fing out

218
00:11:40,600 --> 00:11:45,200
Speaker 4: of the box, create different partnerships, which is not necessarily

219
00:11:45,320 --> 00:11:49,160
Speaker 4: traditional football partnerships. But I mentioned the partnership we had

220
00:11:49,160 --> 00:11:52,720
Speaker 4: in the music industry, fashion industry, and the film industry previously.

221
00:11:53,040 --> 00:11:55,560
Speaker 4: But we're also going into the gaming industry. So we

222
00:11:55,679 --> 00:11:59,440
Speaker 4: had a phenomenal shirt loans back in February where with

223
00:11:59,559 --> 00:12:03,000
Speaker 4: Epic Games and in Rocket League, which is one of

224
00:12:03,040 --> 00:12:07,240
Speaker 4: the most played games. So we are forced to think

225
00:12:07,320 --> 00:12:10,680
Speaker 4: differently because we don't have the same resources. And I

226
00:12:10,720 --> 00:12:13,480
Speaker 4: think the last point you're saying that regard was some

227
00:12:13,559 --> 00:12:16,959
Speaker 4: of the clubs you're mentioning they don't have the heritage

228
00:12:17,000 --> 00:12:19,920
Speaker 4: and the legacy we have. We have won the Champions

229
00:12:19,960 --> 00:12:24,719
Speaker 4: League seven times, second only after Real Madrid, and that

230
00:12:24,880 --> 00:12:27,560
Speaker 4: is a rich history. And that rich history is not

231
00:12:27,640 --> 00:12:30,520
Speaker 4: something you developable a night. And that doesn't only come

232
00:12:30,640 --> 00:12:35,760
Speaker 4: from money. It comes from winning consistently through generations, and

233
00:12:35,800 --> 00:12:37,800
Speaker 4: that's something we have which money cannot buy.

234
00:12:38,000 --> 00:12:41,280
Speaker 1: Well, you're right about Rocket League because they my boys

235
00:12:41,320 --> 00:12:44,280
Speaker 1: tried to teach this old man how to play and

236
00:12:44,960 --> 00:12:50,120
Speaker 1: humiliated me in my own den. I mean, these guys

237
00:12:50,160 --> 00:12:52,960
Speaker 1: are good, I mean, and you're right. That's one of

238
00:12:52,960 --> 00:12:56,280
Speaker 1: the things that has the kids out there. They know

239
00:12:56,360 --> 00:12:59,080
Speaker 1: what they're doing and here I am trying to figure out,

240
00:12:59,120 --> 00:13:02,959
Speaker 1: you know, where's and I'm looking stupid. But you're right

241
00:13:03,000 --> 00:13:08,360
Speaker 1: about that. That helps advance the sport itself, which brings

242
00:13:08,360 --> 00:13:10,480
Speaker 1: me to the next point. And we just spoke with

243
00:13:10,640 --> 00:13:14,040
Speaker 1: Zach Brown, who's the CEO of McLaren Auto Racing with

244
00:13:14,240 --> 00:13:17,120
Speaker 1: F one, and he said that any type of auto

245
00:13:17,200 --> 00:13:21,600
Speaker 1: racing helps the entire sport of auto racing, which brings

246
00:13:21,640 --> 00:13:24,800
Speaker 1: me to the Women's World Cup. Any type of soccer,

247
00:13:24,880 --> 00:13:29,120
Speaker 1: especially big time soccer like this, has to bring a

248
00:13:29,240 --> 00:13:31,680
Speaker 1: highlight to soccer in the sport in general.

249
00:13:31,920 --> 00:13:35,800
Speaker 4: Absolutely, and it's phenomenal to see that the Women's World

250
00:13:35,800 --> 00:13:38,480
Speaker 4: Cup is getting so much exposure. Is good for all

251
00:13:38,480 --> 00:13:42,920
Speaker 4: of us. B Beneath this, we also have a female

252
00:13:43,160 --> 00:13:46,720
Speaker 4: professional team, which we're very proud of, and we try

253
00:13:46,800 --> 00:13:50,360
Speaker 4: to treat it as an individual commercial opportunity, so they

254
00:13:50,400 --> 00:13:53,400
Speaker 4: have their own shirt partner and it is a growing

255
00:13:53,440 --> 00:13:56,760
Speaker 4: sport and we need to accept that and it's I

256
00:13:56,760 --> 00:13:59,000
Speaker 4: think it's important. I think Fiver has done a good

257
00:13:59,080 --> 00:14:01,679
Speaker 4: job there in terms of positioning it as it is.

258
00:14:02,320 --> 00:14:06,360
Speaker 4: So so I do agree with that that that any

259
00:14:06,360 --> 00:14:10,000
Speaker 4: football is about being as as broad as possible and

260
00:14:10,040 --> 00:14:12,880
Speaker 4: get as much exposure not only for clan, but for

261
00:14:12,960 --> 00:14:15,240
Speaker 4: the for the for the sports as such well.

262
00:14:15,320 --> 00:14:16,960
Speaker 5: Casper, that takes me to my last question for you.

263
00:14:17,040 --> 00:14:19,880
Speaker 5: I mean the twenty twenty three Soccer Champions Tour. You

264
00:14:19,920 --> 00:14:22,960
Speaker 5: know you just played Real Madrid Javantus, I think you

265
00:14:23,000 --> 00:14:27,680
Speaker 5: play Barcelona as well. How has that experience been for you?

266
00:14:27,760 --> 00:14:30,440
Speaker 5: I mean what is your role during these matches? Are

267
00:14:30,440 --> 00:14:33,880
Speaker 5: you sort of trying to you know, wine and dine sponsors,

268
00:14:33,920 --> 00:14:36,880
Speaker 5: get to know new potential partners. I mean, I mean,

269
00:14:36,920 --> 00:14:39,360
Speaker 5: what's you know, what's your day to day look like?

270
00:14:39,400 --> 00:14:40,280
Speaker 5: Over the last few.

271
00:14:40,160 --> 00:14:44,280
Speaker 4: Weeks, it's been very hectic. It's a very good experience.

272
00:14:44,800 --> 00:14:48,680
Speaker 4: We have a global fan base of more than five

273
00:14:48,960 --> 00:14:52,880
Speaker 4: million fans. Unfortunately, not everyone has the opportunity to visit

274
00:14:52,960 --> 00:14:55,960
Speaker 4: San Zero in Milan, so it's great to have this

275
00:14:56,800 --> 00:15:00,240
Speaker 4: window in the break in the summer to be pair

276
00:15:00,320 --> 00:15:03,360
Speaker 4: the team for the coming season, but also use it

277
00:15:03,400 --> 00:15:06,760
Speaker 4: to host potential sponsors, as you mentioned, so we use

278
00:15:06,840 --> 00:15:09,840
Speaker 4: that this is our shop window. So we're talking to

279
00:15:09,880 --> 00:15:12,800
Speaker 4: the biggest brands on a planet, hosted them around these

280
00:15:12,840 --> 00:15:15,320
Speaker 4: matches so they really can see what the sport is about,

281
00:15:15,320 --> 00:15:17,880
Speaker 4: but also what AC is about, ac Milan is about,

282
00:15:18,520 --> 00:15:21,920
Speaker 4: so this is a unique opportunity. Then there's a whole

283
00:15:22,000 --> 00:15:25,000
Speaker 4: fan sentiment which is really really important to us. We

284
00:15:25,080 --> 00:15:29,640
Speaker 4: have fan clubs around across the US, and then they

285
00:15:29,800 --> 00:15:32,080
Speaker 4: some of them are lifelong fans and they never had

286
00:15:32,120 --> 00:15:35,680
Speaker 4: a chance to ever experience coming anywhere near the team,

287
00:15:35,840 --> 00:15:39,880
Speaker 4: so for them to what's the team like that these games,

288
00:15:40,080 --> 00:15:42,880
Speaker 4: it's just a unique experience and these are real games.

289
00:15:43,040 --> 00:15:45,840
Speaker 4: I know the perception that this is preseason games is

290
00:15:46,200 --> 00:15:48,760
Speaker 4: a bit of a jolly. It's not the case. They

291
00:15:48,800 --> 00:15:52,080
Speaker 4: take it very seriously and we don't like to lose,

292
00:15:52,280 --> 00:15:54,840
Speaker 4: so we certainly want to want to make sure we

293
00:15:54,920 --> 00:15:55,560
Speaker 4: make an impact.

294
00:15:55,720 --> 00:16:01,280
Speaker 1: Kasper Stylesvig, chief revenue officer from AC Milian. Good luck

295
00:16:01,600 --> 00:16:05,560
Speaker 1: and may you score as many goals as you want.

296
00:16:05,760 --> 00:16:07,160
Speaker 1: Thank you so much, gas.

297
00:16:06,960 --> 00:16:08,920
Speaker 7: For we're joking.

298
00:16:09,160 --> 00:16:11,640
Speaker 1: This is sports, Thank you, sir. Up next on the

299
00:16:11,680 --> 00:16:15,360
Speaker 1: show Boy, Your Boy, Your boy, we speak with Jerry Rice.

300
00:16:16,040 --> 00:16:18,880
Speaker 1: You know who he is that's straighted on the Bloomberg

301
00:16:18,880 --> 00:16:21,400
Speaker 1: Business of Sports. I'm Michael Barr along with Scarlet Foo

302
00:16:21,400 --> 00:16:29,680
Speaker 1: and Damian sas Hour. This is Bloomberg. Welcome back to

303
00:16:29,680 --> 00:16:32,440
Speaker 1: the Bloomberg Business of Sports show, where we explore the

304
00:16:32,440 --> 00:16:34,640
Speaker 1: big money issues in the world of sports. I'm Michael

305
00:16:34,680 --> 00:16:39,120
Speaker 1: Barr alongside Scarlet Foo and Damian sas Hour. There is

306
00:16:39,320 --> 00:16:47,200
Speaker 1: no shortage of career highlights our next guest has produced.

307
00:16:49,480 --> 00:16:50,120
Speaker 3: He's amazing.

308
00:16:50,240 --> 00:16:52,720
Speaker 7: He's just joining things that no one else in this league.

309
00:16:52,400 --> 00:16:54,320
Speaker 1: Is doing much Rice.

310
00:16:58,080 --> 00:17:02,120
Speaker 5: Four times in his less than three year career, Jerry

311
00:17:02,200 --> 00:17:04,000
Speaker 5: Rice has had three touchdowns.

312
00:17:04,080 --> 00:17:07,480
Speaker 6: Dast Rice for forty o his point just about perfectly

313
00:17:07,640 --> 00:17:08,040
Speaker 6: so far.

314
00:17:08,240 --> 00:17:08,440
Speaker 3: Rice.

315
00:17:10,680 --> 00:17:15,359
Speaker 2: Now, Jerry Rice, he has more touchdowns than NASA I

316
00:17:15,480 --> 00:17:16,320
Speaker 2: think at this point.

317
00:17:18,000 --> 00:17:20,879
Speaker 1: And that's when going up the middle was real dangerous.

318
00:17:21,080 --> 00:17:23,399
Speaker 1: It is an honor of welcome NFL Hall of Famer

319
00:17:23,480 --> 00:17:27,280
Speaker 1: Jerry Rice and as well as his daughter and now

320
00:17:27,440 --> 00:17:31,920
Speaker 1: boss Jaquei Rice Gold, co founders of the energy drink

321
00:17:32,160 --> 00:17:36,719
Speaker 1: Goat Fuel. Jerry and Jacquee. Welcome to the Bloomberg Business

322
00:17:36,720 --> 00:17:37,320
Speaker 1: of Sports.

323
00:17:37,359 --> 00:17:39,360
Speaker 7: Well, thanks for having us, Thanks for having us.

324
00:17:39,520 --> 00:17:42,359
Speaker 1: Well, let's talk about goat fuel, because that's the whole

325
00:17:42,400 --> 00:17:45,040
Speaker 1: thing about it is that. Now, granted that you know

326
00:17:45,080 --> 00:17:48,720
Speaker 1: the energy drinks, it's a crowded market, but they don't

327
00:17:48,760 --> 00:17:52,760
Speaker 1: have Jerry Rice out there pushing their product. Tell us

328
00:17:52,760 --> 00:17:53,199
Speaker 1: about it.

329
00:17:53,480 --> 00:17:57,240
Speaker 7: Okay. So Jaqui and her husband now TJ.

330
00:17:57,359 --> 00:18:01,320
Speaker 8: They were in Los Angeles and they were energy drinks

331
00:18:01,320 --> 00:18:04,720
Speaker 8: because they needed something to fuel them and give them energy.

332
00:18:05,240 --> 00:18:08,159
Speaker 8: And she reached out to me and just out of

333
00:18:08,200 --> 00:18:10,680
Speaker 8: the blue, she just said, hey, Dad, have you ever

334
00:18:10,720 --> 00:18:13,000
Speaker 8: been part of an energy drink? I said no, but

335
00:18:13,040 --> 00:18:14,800
Speaker 8: I was part of muscle milk back in the day.

336
00:18:15,320 --> 00:18:18,280
Speaker 8: She said, if you were, what would you name it?

337
00:18:18,440 --> 00:18:20,840
Speaker 8: And just off the top of my head, guys, I said,

338
00:18:20,960 --> 00:18:23,320
Speaker 8: go fuel the greatest of all time.

339
00:18:23,920 --> 00:18:27,560
Speaker 7: Just for athletes. You know, it could be an entrepreneur,

340
00:18:27,720 --> 00:18:28,200
Speaker 7: it could.

341
00:18:28,040 --> 00:18:33,880
Speaker 8: Be anyone you really inspired to be great on that

342
00:18:33,920 --> 00:18:36,199
Speaker 8: given day. So I said, look, we need to go

343
00:18:36,280 --> 00:18:39,200
Speaker 8: back to some old ties and come up with an

344
00:18:39,320 --> 00:18:42,200
Speaker 8: energy drink that has my core values.

345
00:18:42,600 --> 00:18:45,560
Speaker 7: Because everybody know about me for my work.

346
00:18:45,359 --> 00:18:48,600
Speaker 8: Ethic and what I put into football and how I

347
00:18:48,640 --> 00:18:53,520
Speaker 8: conditioned myself, so you know, we did that and everything

348
00:18:53,560 --> 00:18:58,400
Speaker 8: else is almost like history because now I needed that CEO,

349
00:18:58,800 --> 00:18:59,879
Speaker 8: and that's my daughter.

350
00:19:00,119 --> 00:19:02,680
Speaker 7: You know, she's running the company. She's doing everything.

351
00:19:02,720 --> 00:19:06,720
Speaker 8: She's doing a fantastic job, and you know, we're scaling

352
00:19:06,960 --> 00:19:08,120
Speaker 8: and we're having a great time.

353
00:19:08,280 --> 00:19:11,920
Speaker 2: Given all of that, Jaqui, congratulations of course on the company.

354
00:19:12,240 --> 00:19:14,480
Speaker 2: Can you give us a sense of what it looks

355
00:19:14,560 --> 00:19:17,239
Speaker 2: like to be running a company and raising money in

356
00:19:17,280 --> 00:19:18,280
Speaker 2: this current environment?

357
00:19:18,720 --> 00:19:22,360
Speaker 9: Right? So I will say that with building goat Fuel,

358
00:19:22,680 --> 00:19:26,240
Speaker 9: we have been challenged, you know, right out the gate.

359
00:19:26,760 --> 00:19:29,879
Speaker 9: So some background, as we launched in January twenty twenty,

360
00:19:30,760 --> 00:19:33,280
Speaker 9: so right into a pandemic that at the time no

361
00:19:33,320 --> 00:19:36,880
Speaker 9: one was aware of, and so for the first eight

362
00:19:36,960 --> 00:19:40,639
Speaker 9: months of being in business, we had to build a

363
00:19:40,640 --> 00:19:43,760
Speaker 9: brand online and that's that was not the plan with

364
00:19:44,160 --> 00:19:47,240
Speaker 9: launching a beverage right Going to d t C was

365
00:19:47,280 --> 00:19:49,960
Speaker 9: not our initial plan. But we had to pivot. And

366
00:19:50,080 --> 00:19:52,560
Speaker 9: I would say for us, we've always been resilient. We've

367
00:19:52,560 --> 00:19:58,399
Speaker 9: always had to, I guess, be flexible and really just

368
00:19:58,640 --> 00:20:02,560
Speaker 9: meet every challenge on and there's no difference in that,

369
00:20:02,600 --> 00:20:05,520
Speaker 9: even when it comes just to the macro environment right

370
00:20:05,560 --> 00:20:09,640
Speaker 9: now and just raising capital. We just closed a serious

371
00:20:09,640 --> 00:20:12,240
Speaker 9: seed a few months ago, a five million dollar series

372
00:20:12,320 --> 00:20:15,520
Speaker 9: seed oversubscribed and you know, it didn't look like how

373
00:20:15,520 --> 00:20:18,480
Speaker 9: we initially planned, but it ended up being a little

374
00:20:18,480 --> 00:20:21,359
Speaker 9: bit of a scrappier process, but we found some great

375
00:20:21,520 --> 00:20:24,479
Speaker 9: leads and we were able to get around done, where

376
00:20:24,880 --> 00:20:29,400
Speaker 9: a lot of brands in CpG right now are having challenges.

377
00:20:29,600 --> 00:20:32,720
Speaker 9: And so I would say for us, one key differentiator

378
00:20:33,119 --> 00:20:37,240
Speaker 9: of our brand are the quarterset mushrooms. So with Goat Fuel,

379
00:20:37,359 --> 00:20:42,920
Speaker 9: we're really hitting on three very like hyper trendy areas

380
00:20:42,960 --> 00:20:47,240
Speaker 9: and that's energy, that's sports, and that's function. And I

381
00:20:47,320 --> 00:20:50,600
Speaker 9: think with our brand, that's what helped us stand out

382
00:20:51,280 --> 00:20:54,840
Speaker 9: amongst all the noise and this very over saturated space.

383
00:20:54,880 --> 00:20:58,919
Speaker 9: And obviously, working with my dad and my husband, we

384
00:20:58,960 --> 00:21:02,240
Speaker 9: are family founded brand and my dad is the goat,

385
00:21:02,280 --> 00:21:04,760
Speaker 9: right and that mindset is real and he's going to

386
00:21:04,840 --> 00:21:07,880
Speaker 9: do whatever it takes to win. So when we were

387
00:21:07,920 --> 00:21:11,280
Speaker 9: embarking on this you know, capital raise in this process,

388
00:21:11,359 --> 00:21:13,480
Speaker 9: it was essentially that whatever it takes to win.

389
00:21:13,760 --> 00:21:17,639
Speaker 5: Jeck Wee, you know, I recall hearing somewhere that Jerry's

390
00:21:17,760 --> 00:21:21,320
Speaker 5: backup plan if football didn't work out was fixing electronics.

391
00:21:21,359 --> 00:21:23,400
Speaker 5: I mean, can you imagine your dad working at PC

392
00:21:23,600 --> 00:21:26,400
Speaker 5: Richard's or the Whiz. I mean, in all seriousness, though

393
00:21:26,720 --> 00:21:28,879
Speaker 5: you were in beauty tech, your husband, Trevian, worked in

394
00:21:28,880 --> 00:21:30,919
Speaker 5: the music industry before the two of you decided to

395
00:21:30,960 --> 00:21:33,600
Speaker 5: start goat. Talk to us about your journey. You know

396
00:21:33,640 --> 00:21:36,840
Speaker 5: what was your initial inspiration. You know which parts of

397
00:21:36,880 --> 00:21:40,000
Speaker 5: the business are you most focused on today, and you

398
00:21:40,000 --> 00:21:42,600
Speaker 5: know which parts of the process have been most rewarding.

399
00:21:42,880 --> 00:21:46,000
Speaker 9: I am not a beverage founder. Originally, I did not

400
00:21:46,119 --> 00:21:49,159
Speaker 9: come from the space. I was a consumer living in

401
00:21:49,359 --> 00:21:52,320
Speaker 9: la like my dad said, and working on a beauty

402
00:21:52,320 --> 00:21:54,560
Speaker 9: tech startup that was a peer to peer marketplace for

403
00:21:54,600 --> 00:21:55,720
Speaker 9: our hair sentsions.

404
00:21:56,000 --> 00:21:56,359
Speaker 4: And I was.

405
00:21:56,359 --> 00:21:59,000
Speaker 9: Burning the midnight oil, all types of oil, you know,

406
00:21:59,080 --> 00:22:01,760
Speaker 9: grinding it out as entrepreneur. And that when me and

407
00:22:01,840 --> 00:22:04,440
Speaker 9: my husband started drinking energy drinks for the first time.

408
00:22:04,520 --> 00:22:06,879
Speaker 9: I you know, had heard all the all the bad

409
00:22:07,000 --> 00:22:09,960
Speaker 9: kind of stigma related to energy drinks for some years

410
00:22:10,000 --> 00:22:12,639
Speaker 9: and I always kind of stayed clear from them. But

411
00:22:13,560 --> 00:22:16,480
Speaker 9: at the time circa twenty eighteen twenty nineteen, there were

412
00:22:16,600 --> 00:22:20,440
Speaker 9: these better for you beverages energy drinks that were just

413
00:22:20,640 --> 00:22:23,080
Speaker 9: at our local gyms. So we started drinking energy drinks

414
00:22:23,119 --> 00:22:26,640
Speaker 9: at the gym and started to really kind of fall

415
00:22:26,680 --> 00:22:30,040
Speaker 9: in love with the category, all the offerings in the space,

416
00:22:30,160 --> 00:22:32,960
Speaker 9: but still felt like we were experiencing the jitters and

417
00:22:33,000 --> 00:22:35,639
Speaker 9: the crash and all those horrible things, and so we

418
00:22:35,720 --> 00:22:38,320
Speaker 9: just started talking as a family. I mean, interestingly enough,

419
00:22:38,880 --> 00:22:42,960
Speaker 9: our local coffee shop in La started introducing mushrooms, like

420
00:22:43,040 --> 00:22:46,360
Speaker 9: you could add mushrooms to your like latte, your cappuccino,

421
00:22:46,560 --> 00:22:48,920
Speaker 9: et cetera. And it was like a light bulb went

422
00:22:48,960 --> 00:22:52,320
Speaker 9: off because we loved the mushrooms. Already in La mushrooms

423
00:22:52,359 --> 00:22:55,199
Speaker 9: were everywhere, like and these are adapted to mushrooms, like

424
00:22:55,520 --> 00:22:59,360
Speaker 9: the ones that have been using traditional Chinese medicine for eons.

425
00:22:59,400 --> 00:23:02,440
Speaker 9: But so when we saw that local coffee shops were

426
00:23:02,480 --> 00:23:04,400
Speaker 9: offering them, it was just a light bulb went off.

427
00:23:04,440 --> 00:23:06,879
Speaker 9: Was that, Hey, if they're adding it to coffee, wouldn't

428
00:23:06,880 --> 00:23:09,480
Speaker 9: it be interesting to add it to RTD energy drink

429
00:23:09,480 --> 00:23:12,119
Speaker 9: because we know the benefits. We know the jitters and

430
00:23:12,160 --> 00:23:15,399
Speaker 9: the crash will kind of be, you know, combated with

431
00:23:16,080 --> 00:23:20,800
Speaker 9: the mushrooms. There's a host of just attributes and benefits

432
00:23:20,800 --> 00:23:24,920
Speaker 9: of mushrooms. And so we settled on the cortesips. They

433
00:23:24,920 --> 00:23:29,000
Speaker 9: were discovered by goats and the Himalayas, and so I

434
00:23:29,000 --> 00:23:31,959
Speaker 9: would say goat Field is just the It's the result

435
00:23:32,040 --> 00:23:36,160
Speaker 9: of years of identifying problems and trying to create solutions

436
00:23:36,160 --> 00:23:39,120
Speaker 9: for them. And so when it came to launching this thing,

437
00:23:39,320 --> 00:23:43,000
Speaker 9: we needed a lot of help, right as being non

438
00:23:43,080 --> 00:23:48,880
Speaker 9: industry founders, we surrounded ourselves with a number of strong advisors.

439
00:23:50,480 --> 00:23:54,000
Speaker 9: My dad, like I said before, had or he said before,

440
00:23:54,080 --> 00:23:57,560
Speaker 9: had invested in the space before, so we had a

441
00:23:57,600 --> 00:24:02,520
Speaker 9: network to draw on. And then our first check came

442
00:24:02,520 --> 00:24:08,760
Speaker 9: from Cereal entrepreneur super successful Mark Lori. He's now currently

443
00:24:08,760 --> 00:24:12,040
Speaker 9: the owner of the timber Wolves, but was a founder

444
00:24:12,080 --> 00:24:15,439
Speaker 9: and fulget dot com to Walmart for three billion dollars,

445
00:24:15,480 --> 00:24:17,720
Speaker 9: and so he was our first check. And so we've

446
00:24:17,760 --> 00:24:21,040
Speaker 9: just been building a great network since then. We need

447
00:24:21,520 --> 00:24:24,520
Speaker 9: a lot of help, but we've been able to lean

448
00:24:24,560 --> 00:24:28,399
Speaker 9: on that network to navigate a very dynamic space that's

449
00:24:28,480 --> 00:24:31,600
Speaker 9: changed so rapidly in the last two years. Well yeah,

450
00:24:31,720 --> 00:24:34,640
Speaker 9: last two years. When we launched goat Fuel, I'm telling you,

451
00:24:34,640 --> 00:24:36,520
Speaker 9: you opened the cold box and you saw a lot

452
00:24:36,520 --> 00:24:39,919
Speaker 9: of black, silver and maybe some red and blue. But

453
00:24:40,160 --> 00:24:44,120
Speaker 9: now now you opened that cold blox, man, I mean,

454
00:24:44,320 --> 00:24:49,359
Speaker 9: just the portfolios of brands now competing is just really exploded.

455
00:24:49,359 --> 00:24:51,840
Speaker 9: But it's exciting for us because I think that it

456
00:24:52,160 --> 00:24:55,680
Speaker 9: just proves that there was validation to us embarking into

457
00:24:55,680 --> 00:24:59,520
Speaker 9: the space when we did. And so we we really

458
00:24:59,520 --> 00:25:02,639
Speaker 9: stayed tart target. It focused on California, Texas and Florida

459
00:25:02,720 --> 00:25:07,280
Speaker 9: to start. We built a DSD network comprised of a

460
00:25:07,359 --> 00:25:11,520
Speaker 9: number of beer wholesalers and just really have been pounding

461
00:25:11,520 --> 00:25:14,800
Speaker 9: the pavement. And fast forward three years, we're in just

462
00:25:14,840 --> 00:25:20,040
Speaker 9: about fifteen thousand doors and it's exciting for us to

463
00:25:20,359 --> 00:25:21,399
Speaker 9: really see that growth.

464
00:25:21,480 --> 00:25:25,320
Speaker 1: We're talking with ten times NFL All pro Jerry Rice

465
00:25:25,560 --> 00:25:31,240
Speaker 1: and his daughter Jacquei Rice Gold, who is behind the

466
00:25:31,280 --> 00:25:35,560
Speaker 1: goat Fuel energy drink, and a shout out to you

467
00:25:35,560 --> 00:25:39,040
Speaker 1: guys because goat Fuel is the official energy drink of

468
00:25:39,080 --> 00:25:42,520
Speaker 1: the Los Angeles Lakers, And congratulations for that.

469
00:25:42,800 --> 00:25:47,280
Speaker 7: Thank you, yeah, thank yes, And we are you know.

470
00:25:47,520 --> 00:25:51,040
Speaker 8: I have a fantastic team, you know, and we have

471
00:25:51,160 --> 00:25:55,800
Speaker 8: over fifty years of experience in beverage and my team

472
00:25:55,840 --> 00:25:56,480
Speaker 8: is working hard.

473
00:25:56,520 --> 00:25:57,639
Speaker 7: My team is working hard.

474
00:25:57,960 --> 00:26:00,960
Speaker 8: And I want to say one thing about Mark Lorie

475
00:26:01,160 --> 00:26:04,840
Speaker 8: because I was in I think I was in Innneapolis

476
00:26:04,880 --> 00:26:09,240
Speaker 8: to run and raise money for Saint Jude, and you know.

477
00:26:09,240 --> 00:26:11,560
Speaker 7: I come out with all my Goatfield attire.

478
00:26:11,800 --> 00:26:14,400
Speaker 8: I got my shoes on, I got my warm up

479
00:26:14,440 --> 00:26:17,600
Speaker 8: on and all of that, and I just started talking

480
00:26:17,640 --> 00:26:22,720
Speaker 8: to Mark Lourie about my vision. And like Jaqui said,

481
00:26:22,760 --> 00:26:24,879
Speaker 8: you know, he was the first one to write a

482
00:26:24,960 --> 00:26:28,600
Speaker 8: check and he saw the vision and he became part

483
00:26:28,640 --> 00:26:32,679
Speaker 8: of Goatfield. But we also Eddie de Barlow and I

484
00:26:32,720 --> 00:26:36,879
Speaker 8: wanted to build Goatfield just like the forty nine ers.

485
00:26:36,920 --> 00:26:40,640
Speaker 8: It was all about family, Eddie de Barlow, the greatest

486
00:26:40,680 --> 00:26:43,920
Speaker 8: owner ever, Bill Walsh, one of the greatest coaches.

487
00:26:44,440 --> 00:26:46,360
Speaker 7: Then it was all about the players.

488
00:26:46,960 --> 00:26:49,879
Speaker 8: And you know, I think we have done that and

489
00:26:50,680 --> 00:26:54,080
Speaker 8: I think that's the reason why you know this company

490
00:26:54,160 --> 00:26:55,000
Speaker 8: is going so well.

491
00:26:55,359 --> 00:26:58,680
Speaker 2: Cherry, you are renowned for your workout regiment. You run

492
00:26:58,720 --> 00:27:00,920
Speaker 2: the hills in the Bay Area, which no small feat.

493
00:27:01,640 --> 00:27:04,520
Speaker 2: When I look at your LinkedIn page, you have San

494
00:27:04,520 --> 00:27:07,320
Speaker 2: Francisco forty nine ers, fifteen years as a professional athlete,

495
00:27:07,359 --> 00:27:09,480
Speaker 2: and then you have co founder and executive chairman of

496
00:27:09,800 --> 00:27:13,160
Speaker 2: Fuel from January twenty nineteen to now. Is this venture

497
00:27:13,240 --> 00:27:15,840
Speaker 2: your first attempt at promoting fitness as a business idea

498
00:27:15,840 --> 00:27:17,159
Speaker 2: that you've undertaken.

499
00:27:16,840 --> 00:27:19,240
Speaker 8: You know, I think I have always been about fitness,

500
00:27:19,320 --> 00:27:24,480
Speaker 8: but this was something when Jaque and Travion, when they

501
00:27:24,520 --> 00:27:27,639
Speaker 8: came to me, I said, wow, you know, I really

502
00:27:27,760 --> 00:27:31,560
Speaker 8: want to impact the world. You know, everybody know about

503
00:27:31,600 --> 00:27:34,439
Speaker 8: me from my my you know what I did on

504
00:27:34,480 --> 00:27:37,199
Speaker 8: the football field, but I wanted to impact the world

505
00:27:37,320 --> 00:27:40,960
Speaker 8: off the football field too. So you know, I'm glad

506
00:27:40,960 --> 00:27:43,800
Speaker 8: to be a part of this, and you know, I'm

507
00:27:43,840 --> 00:27:46,480
Speaker 8: glad to be a co founder. But you know, we

508
00:27:46,600 --> 00:27:48,720
Speaker 8: have a lot, a lot of more work that we

509
00:27:48,840 --> 00:27:51,879
Speaker 8: have to do and we're just going to keep pushing forward.

510
00:27:51,920 --> 00:27:56,920
Speaker 8: But yes, yeah, this is another challenge for me, and

511
00:27:56,960 --> 00:27:59,560
Speaker 8: I think we all need that in life.

512
00:28:00,040 --> 00:28:01,760
Speaker 7: And you know, we get to a point.

513
00:28:01,840 --> 00:28:03,520
Speaker 8: If you get to a point where you feel like

514
00:28:03,560 --> 00:28:06,480
Speaker 8: you have arrived, I think you pretty much you're done.

515
00:28:07,080 --> 00:28:09,000
Speaker 8: I'm hungry and I still want more.

516
00:28:09,280 --> 00:28:11,840
Speaker 5: Well, Jerry, let's put some of these numbers in perspective here, right,

517
00:28:11,880 --> 00:28:14,400
Speaker 5: I mean, govit has raised twelve million since the pandemic.

518
00:28:14,400 --> 00:28:16,800
Speaker 5: They just had the successful five million dollar fund raise.

519
00:28:17,560 --> 00:28:20,560
Speaker 5: Your rookie contract with the San Francisco forty nine ers

520
00:28:20,600 --> 00:28:24,080
Speaker 5: was five years at three hundred and seventy seven thousand

521
00:28:24,119 --> 00:28:26,280
Speaker 5: dollars per year. And while my memory may be a

522
00:28:26,320 --> 00:28:28,440
Speaker 5: bit hazy here, I believe you at one time got

523
00:28:28,440 --> 00:28:31,440
Speaker 5: paid thirty two million over seven years back in ninety seven.

524
00:28:32,040 --> 00:28:35,680
Speaker 5: Tyree Kill is playing for the Dolphins for thirty million

525
00:28:35,720 --> 00:28:38,280
Speaker 5: dollars a year Davanta twenty dollars.

526
00:28:38,960 --> 00:28:40,360
Speaker 7: Where where are you going?

527
00:28:41,440 --> 00:28:46,120
Speaker 1: Manrect the interview? And now he did, I have.

528
00:28:46,200 --> 00:28:48,600
Speaker 5: To go there, Jerry. The value teams are playing at

529
00:28:48,600 --> 00:28:51,480
Speaker 5: the wide receiver position in today's day and age, and

530
00:28:51,560 --> 00:28:54,200
Speaker 5: I guess by association the apparent lack of value teams

531
00:28:54,240 --> 00:28:56,880
Speaker 5: currently placed on the RB position, I wondered, I just

532
00:28:56,920 --> 00:28:58,200
Speaker 5: love to hear your thoughts on that.

533
00:28:58,680 --> 00:29:01,280
Speaker 8: Yeah, you know, and it has a lot to do

534
00:29:01,480 --> 00:29:03,960
Speaker 8: with the guys who paid the way for him, you know.

535
00:29:04,080 --> 00:29:05,720
Speaker 7: With all the new uh you.

536
00:29:05,680 --> 00:29:09,520
Speaker 8: Know television's, uh the television contracts and stuff like that.

537
00:29:10,160 --> 00:29:11,560
Speaker 7: Uh, players are getting.

538
00:29:11,280 --> 00:29:16,840
Speaker 8: Paid more money, more guaranteed money and uh. And you know,

539
00:29:17,440 --> 00:29:20,120
Speaker 8: I get asked all the time they say, you know,

540
00:29:20,520 --> 00:29:22,240
Speaker 8: people say to me, and they say, what you love

541
00:29:22,280 --> 00:29:25,280
Speaker 8: to be playing today and making all the money that

542
00:29:25,320 --> 00:29:28,160
Speaker 8: you uh that these players are making. Of course we

543
00:29:28,200 --> 00:29:30,320
Speaker 8: want to make the money and stuff like that. But

544
00:29:30,760 --> 00:29:34,680
Speaker 8: I love the era that I played, Uh, there was

545
00:29:34,760 --> 00:29:38,560
Speaker 8: something about football because it was almost like the movie

546
00:29:39,000 --> 00:29:42,479
Speaker 8: The Gladiator with Russell Crowe. You know, it's like, whatever

547
00:29:42,600 --> 00:29:45,800
Speaker 8: comes into this arena, if we work together, we have

548
00:29:45,880 --> 00:29:48,560
Speaker 8: a chance of winning. And you had to establish yourself

549
00:29:48,600 --> 00:29:51,680
Speaker 8: on the football field that way. And I know players

550
00:29:51,720 --> 00:29:55,200
Speaker 8: are more protected now and and and it's a safer

551
00:29:55,680 --> 00:29:58,920
Speaker 8: football game. And but I love you know when I

552
00:29:59,000 --> 00:30:00,880
Speaker 8: played the game back in the day, and that wouldn't

553
00:30:00,920 --> 00:30:05,040
Speaker 8: change anything. And yes, of course, you know the money

554
00:30:05,080 --> 00:30:09,560
Speaker 8: that's being given away is you know, is amazing.

555
00:30:09,480 --> 00:30:13,400
Speaker 1: This one too, Jaqui. And I bring this up because

556
00:30:14,200 --> 00:30:17,840
Speaker 1: in my life, I have always had strong women. I've

557
00:30:17,880 --> 00:30:21,080
Speaker 1: had a strong mom, I've had strong aunts, I have

558
00:30:21,120 --> 00:30:26,520
Speaker 1: a strong wife. And I am so proud that I'm

559
00:30:26,560 --> 00:30:31,280
Speaker 1: seeing you kick button take names because you're navigating through

560
00:30:31,400 --> 00:30:36,280
Speaker 1: the business world and helping women to put a face

561
00:30:36,320 --> 00:30:40,160
Speaker 1: out there say hey, you can do this too. And

562
00:30:40,560 --> 00:30:44,200
Speaker 1: I salute you, Jaqui, And can you tell us more

563
00:30:44,720 --> 00:30:47,720
Speaker 1: about what it's like when you're trying to help pave

564
00:30:47,800 --> 00:30:50,480
Speaker 1: the way for more women out there to get into

565
00:30:50,520 --> 00:30:51,240
Speaker 1: the business world.

566
00:30:51,440 --> 00:30:55,480
Speaker 9: Thank you. I really appreciate that The space that I'm

567
00:30:55,520 --> 00:31:00,800
Speaker 9: in is I mean, yes, it's male dominated, and that

568
00:31:00,920 --> 00:31:04,120
Speaker 9: comes with I would say, comes with its challenges, But

569
00:31:04,640 --> 00:31:08,280
Speaker 9: like I said before, we're resilient and we faced challenges

570
00:31:08,360 --> 00:31:11,800
Speaker 9: head on. And I think that it's an exciting time

571
00:31:12,240 --> 00:31:17,360
Speaker 9: because even in energy in general, there is validation for

572
00:31:17,440 --> 00:31:21,280
Speaker 9: the female consumer now more than ever. And we're seeing

573
00:31:21,280 --> 00:31:23,920
Speaker 9: that with some brands right now that are just directly

574
00:31:24,000 --> 00:31:27,880
Speaker 9: targeting the female consumer in the energy drinking space. So

575
00:31:28,240 --> 00:31:33,600
Speaker 9: I would say that there's more receptivity to women in

576
00:31:33,840 --> 00:31:38,680
Speaker 9: non out in particular energy drinks. And I do think

577
00:31:38,720 --> 00:31:44,720
Speaker 9: I've just got a strong network of support, whether that's friends, family,

578
00:31:45,040 --> 00:31:47,880
Speaker 9: you know, my mom, just women in my life who

579
00:31:48,000 --> 00:31:52,880
Speaker 9: have always challenged me, challenged me with where I went

580
00:31:52,920 --> 00:31:56,680
Speaker 9: to college. I went to Georgetown, got my degree and

581
00:31:57,480 --> 00:31:59,800
Speaker 9: got my bachelor's in government, and then went on to

582
00:32:00,120 --> 00:32:01,920
Speaker 9: school and said, hey, I'm not going to be a lawyer.

583
00:32:02,000 --> 00:32:06,800
Speaker 9: But they trusted me when I made that. They trusted

584
00:32:06,840 --> 00:32:10,360
Speaker 9: me when I made that pivot, and and then my

585
00:32:10,440 --> 00:32:14,800
Speaker 9: dad and still that work ethic in me too. So regardless,

586
00:32:14,840 --> 00:32:18,920
Speaker 9: I was always striving for for something, and I would

587
00:32:18,920 --> 00:32:25,280
Speaker 9: just say any any woman that is embarking on unknown territory,

588
00:32:25,600 --> 00:32:30,440
Speaker 9: just just bet on yourself, get out there, talk to people,

589
00:32:30,920 --> 00:32:34,520
Speaker 9: build your network and uh and and and just keep

590
00:32:34,560 --> 00:32:35,480
Speaker 9: pushing and.

591
00:32:35,520 --> 00:32:38,120
Speaker 1: As a woman of color, kick button take names something

592
00:32:38,200 --> 00:32:38,520
Speaker 1: like that.

593
00:32:38,960 --> 00:32:40,880
Speaker 9: Yeah, oh yeah, I've got a list.

594
00:32:41,360 --> 00:32:43,120
Speaker 7: I've got a list.

595
00:32:45,200 --> 00:32:47,240
Speaker 2: Thank you for sharing that your quiet and one day

596
00:32:47,280 --> 00:32:49,680
Speaker 2: maybe you'll share the list with us as well. I

597
00:32:50,000 --> 00:32:52,320
Speaker 2: loved how you put that betting on yourself working hard.

598
00:32:52,840 --> 00:32:55,800
Speaker 2: I want to go back for a moment to looking

599
00:32:55,840 --> 00:32:58,440
Speaker 2: at goat as a whole, just because the name of

600
00:32:58,480 --> 00:33:00,800
Speaker 2: your drink is goat fuel, and and talk a little

601
00:33:00,840 --> 00:33:03,600
Speaker 2: bit about goat in the football world today, Jerry, the

602
00:33:03,640 --> 00:33:06,280
Speaker 2: game has evolved in a way that almost makes direct

603
00:33:06,320 --> 00:33:11,719
Speaker 2: comparisons impossible given all the changes in professional football, how

604
00:33:11,720 --> 00:33:15,040
Speaker 2: would you characterize the same debate for wide receiver. You

605
00:33:15,080 --> 00:33:18,000
Speaker 2: are the undisputed goat yourself, But what does the debate

606
00:33:18,120 --> 00:33:20,880
Speaker 2: for who's the goat and wide receiver look like when

607
00:33:20,920 --> 00:33:21,960
Speaker 2: you consider the changes?

608
00:33:22,480 --> 00:33:25,320
Speaker 8: Wow, that's that's really a good one, because you got

609
00:33:25,320 --> 00:33:28,280
Speaker 8: to look at the new era now because back when

610
00:33:28,320 --> 00:33:32,880
Speaker 8: I played, you know, the physicality of it, even if

611
00:33:32,920 --> 00:33:35,800
Speaker 8: the ball was not being thrown to me on the

612
00:33:35,840 --> 00:33:39,360
Speaker 8: back side, I was still getting hit. So players are

613
00:33:39,360 --> 00:33:45,080
Speaker 8: more protected now and you can't target receivers. If receivers,

614
00:33:45,160 --> 00:33:47,920
Speaker 8: if they go across the middle, linebackers.

615
00:33:48,040 --> 00:33:51,000
Speaker 7: You know, back in the day when I played.

616
00:33:51,240 --> 00:33:54,760
Speaker 8: They linebackers would try to take your head off, and

617
00:33:54,840 --> 00:33:58,480
Speaker 8: now you can't do that anymore. So, you know, there's

618
00:33:58,520 --> 00:34:01,160
Speaker 8: a lot of great receivers out there, and now I'm

619
00:34:01,280 --> 00:34:05,320
Speaker 8: very fortunate that people look at me as being, you know,

620
00:34:05,520 --> 00:34:08,920
Speaker 8: one of the receivers that put up outstanding numbers. But

621
00:34:09,000 --> 00:34:12,839
Speaker 8: I always give that credit to my teammates and I

622
00:34:12,880 --> 00:34:16,560
Speaker 8: was able to achieve so much. So yeah, it's sort

623
00:34:16,560 --> 00:34:20,239
Speaker 8: of hard to pave that way now because it's a

624
00:34:20,400 --> 00:34:25,080
Speaker 8: totally different football game. But you know, I played the

625
00:34:25,080 --> 00:34:28,239
Speaker 8: game at a very high level. I enjoyed playing the game.

626
00:34:29,080 --> 00:34:32,120
Speaker 8: I played for over twenty years, and it was never

627
00:34:32,239 --> 00:34:34,240
Speaker 8: like it was a job for me. It was something

628
00:34:34,280 --> 00:34:37,560
Speaker 8: that I just loved doing. It's kind of hard to

629
00:34:37,680 --> 00:34:38,600
Speaker 8: compare the two now.

630
00:34:38,840 --> 00:34:41,839
Speaker 5: Well, Jerry, I'm happy that we're taking this dance through

631
00:34:41,920 --> 00:34:45,720
Speaker 5: history because your matchups versus Bill Parcells, g Man, Jimmy

632
00:34:45,800 --> 00:34:48,200
Speaker 5: Johnson's Cowboys, I mean, this is the stuff of legend, right,

633
00:34:48,239 --> 00:34:51,879
Speaker 5: I mean, and so for me having watched you all

634
00:34:51,960 --> 00:34:54,480
Speaker 5: those years ago, and it was a while ago, I mean,

635
00:34:54,520 --> 00:34:56,919
Speaker 5: you we retired back in two thousand and four. My god,

636
00:34:57,000 --> 00:34:59,920
Speaker 5: I mean, it's amazing talk to us about you know,

637
00:35:00,040 --> 00:35:02,000
Speaker 5: the hins and loads are playing in the NFL. For you,

638
00:35:02,120 --> 00:35:04,200
Speaker 5: I mean, which moments really stand out for you? I

639
00:35:04,200 --> 00:35:06,160
Speaker 5: mean I think of the eleven catch, two hundred and

640
00:35:06,200 --> 00:35:09,280
Speaker 5: fifteen yard one touchdown performance versus Sinci and the Super Bowl.

641
00:35:09,440 --> 00:35:11,520
Speaker 5: I think about the separated shoulder in Super Bowl twenty

642
00:35:11,560 --> 00:35:14,080
Speaker 5: nine versus the Chargers. I mean, there have just been

643
00:35:14,200 --> 00:35:17,480
Speaker 5: so many standout performances. What I mean, what really stays

644
00:35:17,480 --> 00:35:18,640
Speaker 5: with you after all these years?

645
00:35:18,800 --> 00:35:22,200
Speaker 8: You know, I would say the camaraderie the fans, playing

646
00:35:22,200 --> 00:35:25,960
Speaker 8: for the fans, giving them something to talk talk about,

647
00:35:26,080 --> 00:35:31,120
Speaker 8: you know, after leaving the football game, and for them

648
00:35:31,239 --> 00:35:34,600
Speaker 8: cheering me on to try to be the best that

649
00:35:34,680 --> 00:35:38,479
Speaker 8: I can be. And you know, and that's something I'll

650
00:35:38,520 --> 00:35:42,359
Speaker 8: never forget. Of course. You know, you look at all

651
00:35:42,400 --> 00:35:44,879
Speaker 8: the Rutgers, you look at all the Super Bowls, all

652
00:35:44,920 --> 00:35:48,680
Speaker 8: of that. One thing I didn't like. I did not

653
00:35:48,880 --> 00:35:52,880
Speaker 8: like losing. That was something that just didn't really it

654
00:35:52,920 --> 00:35:53,719
Speaker 8: didn't set.

655
00:35:53,560 --> 00:35:54,120
Speaker 1: Well with me.

656
00:35:54,560 --> 00:35:57,880
Speaker 8: We could have, you know, we could have a season

657
00:35:57,920 --> 00:36:02,720
Speaker 8: where we were like twelve four, and I will always

658
00:36:02,840 --> 00:36:05,600
Speaker 8: think about those games that we lost. You know what

659
00:36:05,800 --> 00:36:10,000
Speaker 8: could I had done uh to win those games? And

660
00:36:10,520 --> 00:36:12,879
Speaker 8: I think that's what you have to have in life.

661
00:36:13,520 --> 00:36:16,839
Speaker 8: You every day it's gonna be a battle. You know,

662
00:36:17,120 --> 00:36:21,080
Speaker 8: you're gonna get up and uh and and you're gonna

663
00:36:21,120 --> 00:36:24,880
Speaker 8: set your goals uh and you're gonna get knocked down,

664
00:36:25,160 --> 00:36:28,960
Speaker 8: but it's if you're gonna get back up. So uh,

665
00:36:29,040 --> 00:36:32,759
Speaker 8: I had those challenges playing on the big stage. I

666
00:36:32,840 --> 00:36:37,440
Speaker 8: always I always, for some reason, guys on Sunday night football,

667
00:36:37,560 --> 00:36:42,960
Speaker 8: Monday night football, playoffs, super Bowls, I was always at

668
00:36:42,960 --> 00:36:47,000
Speaker 8: my best and I think that was through practice and preparation.

669
00:36:47,560 --> 00:36:48,759
Speaker 7: And it's the same.

670
00:36:48,800 --> 00:36:52,120
Speaker 8: Way in business. You you have to do the same thing.

671
00:36:52,239 --> 00:36:58,000
Speaker 8: There's a playbook, you know, there's players. Uh, someone is

672
00:36:58,440 --> 00:37:04,320
Speaker 8: the coach, which is my ordered, the CEO, Jaqui and guys.

673
00:37:04,440 --> 00:37:07,040
Speaker 8: To actually to be able to do this with my

674
00:37:07,280 --> 00:37:13,200
Speaker 8: daughter and watch your grow and run the company is

675
00:37:13,280 --> 00:37:16,480
Speaker 8: something you can't put a price on. So you know,

676
00:37:16,520 --> 00:37:19,200
Speaker 8: I'm very excited about that. I had to go back

677
00:37:19,239 --> 00:37:21,359
Speaker 8: to that because I wanted to let her know that.

678
00:37:21,960 --> 00:37:24,920
Speaker 8: But yeah, you know, football opened up so many doors

679
00:37:24,960 --> 00:37:27,560
Speaker 8: for me, and I just enjoyed playing on that big

680
00:37:27,600 --> 00:37:31,480
Speaker 8: stage and bringing the fans to their feet.

681
00:37:32,040 --> 00:37:35,440
Speaker 1: This is too Jaqui, because you brought it up. Jerry. Well,

682
00:37:35,440 --> 00:37:39,040
Speaker 1: it's a two part of question. One. First of all,

683
00:37:39,320 --> 00:37:43,399
Speaker 1: is that you're the boss of your dad, you're the

684
00:37:43,480 --> 00:37:48,280
Speaker 1: CEO of this company. And second of all, I'd also

685
00:37:48,400 --> 00:37:50,560
Speaker 1: like to ask about because you know you have to

686
00:37:50,640 --> 00:37:53,120
Speaker 1: market the product, and you know every time you try

687
00:37:53,160 --> 00:37:56,640
Speaker 1: to market a product there is a challenge. So it's

688
00:37:56,680 --> 00:38:00,680
Speaker 1: a two part question, one about being the boss and

689
00:38:00,800 --> 00:38:02,680
Speaker 1: too about the marketing challenge.

690
00:38:04,760 --> 00:38:09,080
Speaker 9: It's certainly it's it's a huge responsibility, but I couldn't

691
00:38:09,120 --> 00:38:13,360
Speaker 9: do it without my dad or my husband. It really

692
00:38:13,360 --> 00:38:19,279
Speaker 9: comes down to team and TeamWorks. So it's I think

693
00:38:19,320 --> 00:38:23,359
Speaker 9: that I've got the best of both worlds, having their

694
00:38:23,480 --> 00:38:29,520
Speaker 9: support and also being able to build a company with

695
00:38:29,600 --> 00:38:33,440
Speaker 9: your family. I didn't realize how beneficial that could be.

696
00:38:33,520 --> 00:38:36,440
Speaker 9: And I know that you hear often stories of it

697
00:38:36,560 --> 00:38:40,520
Speaker 9: being challenging, and it does have challenges because dynamics have

698
00:38:40,880 --> 00:38:45,680
Speaker 9: they change and you start to work alongside family members

699
00:38:45,719 --> 00:38:48,239
Speaker 9: and learn more about them and in ways that you

700
00:38:48,239 --> 00:38:51,000
Speaker 9: didn't know before. But it's been awesome. It's been awesome

701
00:38:51,120 --> 00:38:55,120
Speaker 9: because we're so passionate about the value that we're creating

702
00:38:55,400 --> 00:38:58,160
Speaker 9: with Goat Fuel and motivating people to be the greatest

703
00:38:58,239 --> 00:39:02,279
Speaker 9: versions of themselves. You really believe that it comes down

704
00:39:02,320 --> 00:39:05,200
Speaker 9: to the core values, and I think that by us

705
00:39:05,360 --> 00:39:08,399
Speaker 9: staying or it comes down to the core values. And

706
00:39:08,680 --> 00:39:11,600
Speaker 9: one of those core values is the Goat family and

707
00:39:11,719 --> 00:39:15,839
Speaker 9: treating all of our team members, our our customers, our

708
00:39:15,880 --> 00:39:20,719
Speaker 9: partners as family. And it just we reflect that from

709
00:39:20,760 --> 00:39:24,000
Speaker 9: the top downs. So been, It's been so special and

710
00:39:24,040 --> 00:39:26,719
Speaker 9: I'm so inspired, Like I learned so much about my

711
00:39:26,880 --> 00:39:31,040
Speaker 9: dad in this too, and hearing people's stories and distributor

712
00:39:31,120 --> 00:39:35,640
Speaker 9: stories and just how much he impacted their lives personally.

713
00:39:35,719 --> 00:39:39,920
Speaker 9: It's inspiring. As his daughter, and I think well as

714
00:39:39,960 --> 00:39:43,280
Speaker 9: the eldest child, I did see all of the career,

715
00:39:43,480 --> 00:39:45,920
Speaker 9: well except for two years. I think Daddy were playing

716
00:39:46,320 --> 00:39:49,480
Speaker 9: what for two years before I was born? But I

717
00:39:49,520 --> 00:39:52,960
Speaker 9: saw so much and I ed to tease him because

718
00:39:53,040 --> 00:39:56,600
Speaker 9: my dad played for such a long time. I was

719
00:39:56,680 --> 00:40:00,080
Speaker 9: actually I think eighteen or nineteen when he retired, and

720
00:40:00,120 --> 00:40:01,960
Speaker 9: I said, hey, technically, Dad, I could have been a

721
00:40:02,040 --> 00:40:07,719
Speaker 9: cheerleader for you, Like wouldn't that have been ful? Like

722
00:40:07,800 --> 00:40:10,200
Speaker 9: on the sidelines, like cheering for you like I would

723
00:40:10,200 --> 00:40:10,960
Speaker 9: have been anyway.

724
00:40:14,600 --> 00:40:18,920
Speaker 8: The highlight for meato with when you sung the national anthem.

725
00:40:21,000 --> 00:40:24,279
Speaker 7: I remember that. I'll never forget that because I was

726
00:40:24,320 --> 00:40:28,280
Speaker 7: so nervous for you.

727
00:40:29,120 --> 00:40:32,360
Speaker 9: Yeah, a lot of history there, and uh so I

728
00:40:32,400 --> 00:40:34,879
Speaker 9: would say it's been a you know, working with him,

729
00:40:34,960 --> 00:40:37,839
Speaker 9: working with my husband, who's our cheap brand officer, it's

730
00:40:37,880 --> 00:40:40,800
Speaker 9: been such a huge advantage. But I am the boss,

731
00:40:40,880 --> 00:40:42,880
Speaker 9: I guess, but you are.

732
00:40:45,080 --> 00:40:46,600
Speaker 7: I just try to stay out of the wait.

733
00:40:47,680 --> 00:40:50,800
Speaker 1: We've got a line in our house from an old movie.

734
00:40:51,000 --> 00:40:54,440
Speaker 1: I'm the boss. I have champagne, Merry Christmas.

735
00:40:57,120 --> 00:40:59,560
Speaker 2: Well, are you planning on using any other goats in

736
00:40:59,600 --> 00:41:02,760
Speaker 2: your market campaign? Obviously your your dad is the original

737
00:41:02,800 --> 00:41:05,279
Speaker 2: goat here, but any other goats that you have lined up?

738
00:41:05,440 --> 00:41:08,919
Speaker 9: Yes, definitely. So yeah, to to speak to our marketing plan,

739
00:41:09,280 --> 00:41:12,359
Speaker 9: we're building a goats family, right, and so that's comprised

740
00:41:12,640 --> 00:41:18,800
Speaker 9: of what we're doing is building an arsenal, a network

741
00:41:19,000 --> 00:41:25,719
Speaker 9: of other goats from other sports professions that believe in

742
00:41:25,719 --> 00:41:29,279
Speaker 9: our brands, that want to inspire others to be the

743
00:41:29,320 --> 00:41:32,280
Speaker 9: greatest versions of themselves. And so we've got some exciting

744
00:41:32,360 --> 00:41:37,040
Speaker 9: collaborations coming down the pipeline. None I can speak to

745
00:41:37,440 --> 00:41:41,719
Speaker 9: just yet, but I know, I know, but you'll be

746
00:41:41,760 --> 00:41:47,080
Speaker 9: seeing some really exciting activations coming down the pipeline starting

747
00:41:47,080 --> 00:41:50,400
Speaker 9: with this next NFL season and next year, because really

748
00:41:50,440 --> 00:41:52,880
Speaker 9: it's a it's about the Guild of Goats, that's what

749
00:41:52,920 --> 00:41:56,560
Speaker 9: we called it. We call it and and whether that's

750
00:41:56,600 --> 00:42:01,240
Speaker 9: as investors or ambassadors, really just building a movement around

751
00:42:01,239 --> 00:42:06,520
Speaker 9: it that inspires, inspires our consumers and and gets us

752
00:42:06,600 --> 00:42:09,239
Speaker 9: to where we want to be, which is really we're

753
00:42:09,239 --> 00:42:11,719
Speaker 9: in the business of inspiration. That's what we that's how

754
00:42:11,719 --> 00:42:12,560
Speaker 9: we see god Fuel.

755
00:42:13,480 --> 00:42:18,680
Speaker 1: Jacquee Rice Gold, daughter of ten time NFL All Pro

756
00:42:19,040 --> 00:42:22,759
Speaker 1: Jerry Rice, Oh my goodness. First of all, thank you

757
00:42:22,800 --> 00:42:24,920
Speaker 1: all for joining us on the business of sports. And

758
00:42:25,040 --> 00:42:27,200
Speaker 1: second of them, and I didn't And my wife said

759
00:42:27,200 --> 00:42:29,799
Speaker 1: this before I left out of the door. You got

760
00:42:29,800 --> 00:42:32,920
Speaker 1: to bring this up to Jerry. It's like you should

761
00:42:32,960 --> 00:42:35,560
Speaker 1: have won Dancing with the Stars. Man.

762
00:42:39,000 --> 00:42:44,720
Speaker 7: Hey, look, if I had gold Fuel, I probably well

763
00:42:44,960 --> 00:42:50,160
Speaker 7: said if I go back a look, I'm gonna win

764
00:42:50,280 --> 00:42:50,880
Speaker 7: that trophy.

765
00:42:51,080 --> 00:42:56,720
Speaker 1: Okay, Well, for what it's worth, you got a household. Again,

766
00:42:56,800 --> 00:42:59,839
Speaker 1: my wife is a diehard forty nine ers fan, full

767
00:43:00,000 --> 00:43:02,440
Speaker 1: all of forty nine ers stuff. We got a sign

768
00:43:02,560 --> 00:43:06,399
Speaker 1: helment from Joe Montana. We've got to sign football from

769
00:43:06,440 --> 00:43:10,959
Speaker 1: Joe Montana. She has your jersey, Jerry Rice. She had

770
00:43:11,040 --> 00:43:13,279
Speaker 1: And when we play pool, I can't get away from

771
00:43:13,280 --> 00:43:15,759
Speaker 1: the forty nine ers because the pool balls are all

772
00:43:15,840 --> 00:43:18,600
Speaker 1: San Francisco forty nine ers. We got the red and

773
00:43:18,640 --> 00:43:20,839
Speaker 1: the gold, depending what you want to play it. It's

774
00:43:20,880 --> 00:43:24,400
Speaker 1: like and the pool table's red. What can I say,

775
00:43:24,840 --> 00:43:27,759
Speaker 1: Jerry Rice, Jock We Rice Gold. Thank you so much

776
00:43:27,760 --> 00:43:29,160
Speaker 1: for joining us on the Bloomberg Business.

777
00:43:29,200 --> 00:43:30,319
Speaker 9: The sports were having us.

778
00:43:30,280 --> 00:43:32,120
Speaker 7: And thanks for having us. Have a great day.

779
00:43:32,239 --> 00:43:35,239
Speaker 1: Thank you. Up next, we wrap the program with the

780
00:43:35,280 --> 00:43:38,520
Speaker 1: return of the Number of the Week. That's straight ahead

781
00:43:38,960 --> 00:43:42,040
Speaker 1: on the Bloomberg Business of Sports. I'm Michael Barr along

782
00:43:42,080 --> 00:43:44,759
Speaker 1: with Scarlet Boon, Damien sas Hour. This is Bloomberg.

783
00:43:50,719 --> 00:43:52,439
Speaker 9: My goal is to beating on one pick because something

784
00:43:52,440 --> 00:43:53,080
Speaker 9: I've been dreaming.

785
00:43:52,960 --> 00:43:53,520
Speaker 1: Using the kids.

786
00:43:53,520 --> 00:43:55,359
Speaker 7: It feels better to be number one than number five.

787
00:43:55,440 --> 00:43:56,680
Speaker 1: I'll wear a number because of Mike.

788
00:43:56,760 --> 00:43:58,319
Speaker 7: We have a chance to go for three in a row,

789
00:43:58,360 --> 00:43:59,480
Speaker 7: good numbers at a good time.

790
00:43:59,520 --> 00:44:01,640
Speaker 1: And I start wearing that number, I would just have

791
00:44:01,800 --> 00:44:05,080
Speaker 1: you in proud Ploomberg Business of Sports. The Number of

792
00:44:05,080 --> 00:44:09,120
Speaker 1: the Week time for the number of the week. Our

793
00:44:09,280 --> 00:44:13,960
Speaker 1: usual contestants, Scarlett and Damien are with us. And as

794
00:44:14,040 --> 00:44:16,960
Speaker 1: you know, we had Jerry Rice on the show with

795
00:44:17,080 --> 00:44:21,280
Speaker 1: his daughter Jaquee and which was a great interview.

796
00:44:21,280 --> 00:44:23,080
Speaker 6: By the way, did missus barr here it yet?

797
00:44:23,200 --> 00:44:25,640
Speaker 1: She's ready to hear it? She is like, you know,

798
00:44:25,920 --> 00:44:29,239
Speaker 1: I've got to hear this because she was going on

799
00:44:29,320 --> 00:44:31,439
Speaker 1: and on and on. It's like you forgot to mention

800
00:44:31,800 --> 00:44:34,839
Speaker 1: that you gave me a seat from the old Candlestick

801
00:44:34,920 --> 00:44:36,400
Speaker 1: Park for Christmas.

802
00:44:36,520 --> 00:44:39,120
Speaker 6: We have those two that one yeah.

803
00:44:38,760 --> 00:44:41,000
Speaker 1: Oh, did did you get one with the with the

804
00:44:41,040 --> 00:44:42,359
Speaker 1: Montana number on it? Man?

805
00:44:42,480 --> 00:44:44,040
Speaker 2: I don't think we went that far, but we do

806
00:44:44,080 --> 00:44:46,000
Speaker 2: have a pair of seats from candleste.

807
00:44:45,760 --> 00:44:49,120
Speaker 1: Oh, man, that's great. See I'm sorry, okay, I'm sorry.

808
00:44:49,160 --> 00:44:52,000
Speaker 2: Damien's okay, no, no, no, please go there.

809
00:44:52,600 --> 00:44:54,879
Speaker 5: I was. I was paging through my old my old

810
00:44:54,960 --> 00:44:57,520
Speaker 5: stacks with football cards looking for Jerry Rice cards after

811
00:44:57,560 --> 00:44:59,319
Speaker 5: the interview. I get it, I get it.

812
00:44:59,560 --> 00:45:02,960
Speaker 1: You got then? This is the question on our subject

813
00:45:03,160 --> 00:45:05,960
Speaker 1: is Jerry Rice. And it's a two part of question.

814
00:45:06,640 --> 00:45:10,400
Speaker 1: One should be fairly easy and the other one we'll see.

815
00:45:10,480 --> 00:45:13,800
Speaker 1: So let's start Jerry Rice probably one of the greatest,

816
00:45:13,880 --> 00:45:17,600
Speaker 1: if not the greatest wide receiver of all time. What

817
00:45:17,760 --> 00:45:19,520
Speaker 1: number was on his jersey when he was with the

818
00:45:19,520 --> 00:45:20,959
Speaker 1: San Francisco forty nine Ers.

819
00:45:21,080 --> 00:45:24,359
Speaker 2: Oh, we should know this since we have many Jerry

820
00:45:24,400 --> 00:45:25,560
Speaker 2: Rice jerseys in our house.

821
00:45:25,920 --> 00:45:28,440
Speaker 1: I was going to say, see this is And by

822
00:45:28,480 --> 00:45:30,400
Speaker 1: the way, Damien said the answer, you didn't hear it.

823
00:45:30,480 --> 00:45:35,279
Speaker 2: I didn't hear it. Good, But the real sixteen is

824
00:45:35,320 --> 00:45:36,200
Speaker 2: so he's not sixteen.

825
00:45:36,400 --> 00:45:37,000
Speaker 1: Not sixteen?

826
00:45:39,440 --> 00:45:41,760
Speaker 6: Okay, I know what eighty yes.

827
00:45:41,880 --> 00:45:44,800
Speaker 1: Yes, see both of them. See forty nine is fans

828
00:45:44,960 --> 00:45:47,080
Speaker 1: eighty they know obviously.

829
00:45:47,160 --> 00:45:49,600
Speaker 6: I found that football card. I found that football card.

830
00:45:50,760 --> 00:45:53,680
Speaker 1: Now the second part of this, and we'll see how

831
00:45:53,719 --> 00:45:53,880
Speaker 1: this is.

832
00:45:54,040 --> 00:45:55,640
Speaker 6: I just want to go out on a high. I'm good,

833
00:45:55,680 --> 00:45:56,360
Speaker 6: all right, We're.

834
00:45:56,200 --> 00:46:01,280
Speaker 1: Going to see how many teams did Jerry Rice played

835
00:46:01,280 --> 00:46:02,920
Speaker 1: four in his NFL career.

836
00:46:03,080 --> 00:46:04,520
Speaker 6: I don't know, but I'm gonna guess three.

837
00:46:04,680 --> 00:46:06,880
Speaker 1: You're right, I can name him. Go ahead.

838
00:46:07,080 --> 00:46:08,800
Speaker 5: I think it's the forty nine Ers, the Raiders, and

839
00:46:08,840 --> 00:46:09,440
Speaker 5: the Seahawks.

840
00:46:09,520 --> 00:46:14,000
Speaker 1: Right. Okay, Now the answer is four. And this was

841
00:46:14,040 --> 00:46:17,000
Speaker 1: tricky because you're right, forty nine Ers from eighty five

842
00:46:17,200 --> 00:46:20,560
Speaker 1: to two thousand. Then he went to the Raiders one

843
00:46:20,600 --> 00:46:24,920
Speaker 1: to four and played briefly for Seattle in four. But

844
00:46:25,160 --> 00:46:28,239
Speaker 1: this is the part that is the tricky part. He

845
00:46:28,400 --> 00:46:32,560
Speaker 1: was with the Broncos in five, but he was only

846
00:46:32,600 --> 00:46:35,520
Speaker 1: in the off season and the practice squad.

847
00:46:35,280 --> 00:46:36,920
Speaker 6: So he did not suit up for an actual game.

848
00:46:37,040 --> 00:46:39,040
Speaker 1: He didn't suit up for an actual game, but he

849
00:46:39,160 --> 00:46:41,240
Speaker 1: was with the Bronco and I five.

850
00:46:41,400 --> 00:46:44,239
Speaker 2: That's like saying Henrik Lunquiz played for two teams, the

851
00:46:44,360 --> 00:46:47,799
Speaker 2: Rangers and the Caps, even though he had surgery before

852
00:46:47,800 --> 00:46:49,799
Speaker 2: he could suit up, so he practiced with them but

853
00:46:49,840 --> 00:46:51,080
Speaker 2: didn't actually play with them.

854
00:46:51,160 --> 00:46:57,719
Speaker 1: See, yeah, that's yeah. That's all I can say is, yeah, man,

855
00:46:57,840 --> 00:47:02,240
Speaker 1: you're exactly right, Jerry Man. You know, everybody's the best.

856
00:47:02,360 --> 00:47:05,520
Speaker 1: He was the There's a reason why the goat he

857
00:47:05,920 --> 00:47:09,480
Speaker 1: is nicknamed for wide receivers. And I was thinking about that.

858
00:47:09,520 --> 00:47:13,759
Speaker 1: It's like you because I remember, you know, before Jerry Rice,

859
00:47:13,800 --> 00:47:17,200
Speaker 1: I was gonna say Lynn Swan, but now, no, Jerry

860
00:47:17,280 --> 00:47:20,680
Speaker 1: Rice's bar none is the best wide out I've ever

861
00:47:20,760 --> 00:47:23,279
Speaker 1: seen play the game. He would catch you.

862
00:47:23,840 --> 00:47:26,000
Speaker 5: I'll give you an interesting I'll give you an interesting story.

863
00:47:26,040 --> 00:47:29,640
Speaker 5: When I was reading up on Jerry, so Jerry actually

864
00:47:29,680 --> 00:47:32,360
Speaker 5: didn't believe he was going to be drafted or he

865
00:47:32,480 --> 00:47:34,360
Speaker 5: was you know, he was a Division two player. He

866
00:47:34,360 --> 00:47:37,359
Speaker 5: didn't play Division one football, right, So I guess in

867
00:47:37,400 --> 00:47:39,560
Speaker 5: the old day, you know, if you want to, you know,

868
00:47:39,560 --> 00:47:42,759
Speaker 5: they didn't really take you seriously. But what happened on

869
00:47:43,000 --> 00:47:46,880
Speaker 5: draft day and Jerry was picked sixteenth overall, which is high.

870
00:47:47,239 --> 00:47:50,520
Speaker 5: The Cowboys, the Jimmy Johnson Cowboys, and the forty nine ers,

871
00:47:50,560 --> 00:47:53,000
Speaker 5: the Bill Watch forty nine ers obviously saw what was

872
00:47:53,040 --> 00:47:57,520
Speaker 5: going on, and the Niners knew the Cowboys were going

873
00:47:57,560 --> 00:48:00,239
Speaker 5: to take him at seventeen, traded up to six even

874
00:48:00,280 --> 00:48:05,040
Speaker 5: with the Patriots to nab him. I mean one in cret.

875
00:48:05,160 --> 00:48:07,360
Speaker 5: I mean, if you think about how things could have

876
00:48:07,440 --> 00:48:10,120
Speaker 5: changed if he went to Dallas, it's just unbelievable.

877
00:48:10,239 --> 00:48:13,080
Speaker 2: So wait, who are the winners of this week's number.

878
00:48:12,760 --> 00:48:13,160
Speaker 6: Of the week.

879
00:48:13,200 --> 00:48:15,040
Speaker 1: Then, actually it's a time.

880
00:48:15,200 --> 00:48:18,520
Speaker 2: We both won because you said and but you know

881
00:48:19,000 --> 00:48:21,440
Speaker 2: you could definitely interpret us three because he suited it

882
00:48:21,520 --> 00:48:23,000
Speaker 2: up for three different teams.

883
00:48:23,040 --> 00:48:25,000
Speaker 5: Okay, and you know what we get is our prize

884
00:48:25,560 --> 00:48:26,560
Speaker 5: goat field.

885
00:48:27,960 --> 00:48:31,280
Speaker 6: Those athletes, That's right, Sir.

886
00:48:31,120 --> 00:48:33,319
Speaker 1: Linda said, like listen, if you get some, you bring

887
00:48:33,400 --> 00:48:35,360
Speaker 1: some home. And then she's gonna put it on the

888
00:48:35,360 --> 00:48:37,440
Speaker 1: shelf and now I'm not going to see anyway.

889
00:48:37,640 --> 00:48:37,759
Speaker 4: Uh.

890
00:48:37,880 --> 00:48:40,360
Speaker 1: This is the Bloomberg Business of Sports Show and we

891
00:48:40,400 --> 00:48:43,799
Speaker 1: would like to thank our guests Chief Revenue Officer of

892
00:48:43,800 --> 00:48:48,880
Speaker 1: AC Milan, Casper Styleswig and the Goat himself, Jerry Rice

893
00:48:48,920 --> 00:48:52,040
Speaker 1: and his daughter joe Que Rice Gold for joining us

894
00:48:52,280 --> 00:48:54,560
Speaker 1: on the show this week, and of course thank you

895
00:48:54,600 --> 00:48:57,080
Speaker 1: for listening. I'm Michael Barr on.

896
00:48:57,320 --> 00:49:01,600
Speaker 6: X Words and you can find me at Scarlettfoo.

897
00:49:01,200 --> 00:49:03,320
Speaker 5: And I'm on x at d Staffsauer.

898
00:49:03,440 --> 00:49:05,319
Speaker 1: Tune in again next week for the latest on the

899
00:49:05,360 --> 00:49:07,600
Speaker 1: stories moving big old money in the world of sports.

900
00:49:07,920 --> 00:49:11,279
Speaker 1: This has been the Bloomberg Business of Sports Show from

901
00:49:11,320 --> 00:49:13,920
Speaker 1: Bloomberg Radio around the world.