Speaker 1: You just realized your business needed to hire someone yesterday.
Speaker 1: How can you find amazing candidates fast? Easy? Just use Indeed.
Speaker 1: Stop struggling to get your job posts seen on other
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to
Speaker 1: the top of the page for your relevant candidates, so
Speaker 1: you can reach the people you want faster. According to
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty
Speaker 1: five percent more applications than non sponsored jobs. Don't wait
Speaker 1: any longer, speed up your hiring right now with Indeed,
Speaker 1: and listeners of this show will get a seventy five
Speaker 1: dollars sponsored job credit to get your jobs more visibility
Speaker 1: at indeed dot com slash pod Katz thirteen. Just go
Speaker 1: to Indeed dot com slash pod Katz thirteen right now
Speaker 1: and support our show by saying you heard about Indeed
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is
Speaker 1: all you need.
Speaker 2: All right, guys, welcome back, E y L.
Speaker 3: We on our last leg out hand in Atlanta, and yeah,
Speaker 3: we saved especially one for our last episode that we
Speaker 3: were recording out here. So if you live in Atlanta
Speaker 3: and you got opportunity to attend our last that was
Speaker 3: actually our last live events was on We was on
Speaker 3: tour before Corona hit and we hit Houston, we hit Chicago,
Speaker 3: New York City, La Atlanta, and our last event, we
Speaker 3: had the biggest event that we had. We had a
Speaker 3: live podcast and then we had a workshop the next day.
Speaker 3: So the couple that's here today was guest on a
Speaker 3: live podcast special.
Speaker 2: It was a dope event.
Speaker 4: Who knew?
Speaker 3: Who knew it would be last potentially for a long
Speaker 3: period of time.
Speaker 2: That's a fact.
Speaker 3: So Jason and Halani Label better known as Mister and
Speaker 3: Missus two weeks out lobdel.
Speaker 4: Yeah, I got you, I got you. He's like, wad
Speaker 4: say I got you. Don't worry, I got you.
Speaker 3: Bolt better known as mister and Missus two weeks out
Speaker 3: on Instagram. So they're killing the game right now. Fitness couple,
Speaker 3: the first couple of fitness.
Speaker 4: That's a fact.
Speaker 3: The co owners of a gym called a law who Actually,
Speaker 3: we've been working out at all week.
Speaker 2: It's serious. If you're in Atlanta, you definitely a member
Speaker 2: at the Loft.
Speaker 4: It's a I can't feel my legs, Yeah, I can
Speaker 4: feel my legs today today, I can feel my legs.
Speaker 3: It's a culture. Hallani is actually a chief at the
Speaker 3: fire department, Yeah, battalion chief dec County, the right apartment.
Speaker 3: Jason actually also has an online subscription service for working
Speaker 3: out called X twenty eight. We're going to talk about that.
Speaker 3: And Helani is actually a fashion designer as well. She
Speaker 3: has a clothing line called body Envy. Is that what
Speaker 3: you're wearing right now?
Speaker 4: Only right? Only right, right right.
Speaker 3: So it was an interesting conversation because we obviously didn't
Speaker 3: know that COVID nineteen was going to change the entire world,
Speaker 3: and it's been interesting to see how like entrepreneurs have
Speaker 3: pivoted and made adjustments since COVID hit. So this is
Speaker 3: actually a dope interview because this is the first interview
Speaker 3: that we did where we already interviewed somebody pre COVID
Speaker 3: and it was a story. But now we're going to
Speaker 3: do the post COVID and it's a it's a different
Speaker 3: story that's going to show how a lot of entrepreneurs
Speaker 3: have actually thrived through this if you were positioned correctly.
Speaker 3: So it's going to be a very entertaining educational episode.
Speaker 3: But before we start, thank you guys for rocking with
Speaker 3: us again. Appreciate it.
Speaker 4: I was saying like, y'all extended family. We've been around
Speaker 4: each other so much, but now y'all officially alone. Now
Speaker 4: this is it, this is this is what stamps it.
Speaker 3: And Jason actually had the vision because we wanted to
Speaker 3: do this, Like after the podcast, we was like you
Speaker 3: want to do He was like, no, no, wait because
Speaker 3: by he was like, he was like, she's going to
Speaker 3: blow up like her clothing line. Obviously he didn't know
Speaker 3: COVID was gonna hit, but he like, nah, just next
Speaker 3: time you're coming to Yeah, so this is the next
Speaker 3: time we're in town.
Speaker 2: So we're going to do it. So let's let's Jason,
Speaker 2: I want to start with you.
Speaker 3: Okay, So the last time we spoke, we talked about
Speaker 3: your journey as far as you know, starting your gym,
Speaker 3: the trials and tribulations that you had training Rick Ross,
Speaker 3: a bunch of other celebrities. But one thing that we
Speaker 3: didn't really talk about was what you started, which is
Speaker 3: the online subscription, which is really really dope for a
Speaker 3: couple of different reasons, and obviously now because of COVID
Speaker 3: has really took off. So let's talk about that. Let's
Speaker 3: talk about that, Like what gave you the insight before
Speaker 3: COVID to think, all right, I'm gonna be bigger than
Speaker 3: just a personal trainer, bigger than just a gym owner.
Speaker 3: I want to expand this and do something online.
Speaker 5: So with Instagram. Like I said, I was late to
Speaker 5: the party. Got on Instagram twenty fifteen. Everybody was already
Speaker 5: on there. But when I started getting on their showcasing
Speaker 5: my talent, posting my before and after pictures things I
Speaker 5: was actually doing in the gym, it was an overwhelming
Speaker 5: response for people saying, hey, man.
Speaker 4: Can you train me?
Speaker 5: Can you do Skype? Can you do FaceTime? Can we
Speaker 5: do any kind of training? I'm like, no, you gotta
Speaker 5: live in Atlanta. Yeah, And that just led to me
Speaker 5: seeking some type of somebody that was already doing an
Speaker 5: online program I.
Speaker 6: Can team up with, you know what I mean. So
Speaker 6: that's how that originated.
Speaker 5: I found a guy who was doing programs, We linked
Speaker 5: and we.
Speaker 6: Just started, you know, we created the actual X.
Speaker 5: It was L twenty eight at first, and that was
Speaker 5: X twenty eight, but that's where it came from.
Speaker 6: Man, I just couldn't reach everybody.
Speaker 5: So many people on Instagram that wanted to get trained
Speaker 5: and wanted to get the formula the system, and I
Speaker 5: couldn't reach them so soon as I got online.
Speaker 6: Like our first year, we had a girl lose one
Speaker 6: hundred pounds via the internet, you know what I mean.
Speaker 5: So we had so many success stories coming out the
Speaker 5: gate to where you know, it blew up because of
Speaker 5: the results and things.
Speaker 4: Was the campaign already in mind before when you started,
Speaker 4: because like part of our story was like Ernie Lisa
Speaker 4: started as a hashtag and I know you had that
Speaker 4: X twenty eight challenge as a hashtag. Was that the
Speaker 4: campaign going into it? Is that something like, yo, we
Speaker 4: can turn this into something huge if we use your hashtag.
Speaker 6: Well, it really was my partner he came up with that.
Speaker 5: With that part of it, you know, the actual branding
Speaker 5: and you know, the hashtaging and things of that nature.
Speaker 5: I was more so like the driving force, like whatever,
Speaker 5: whatever you say, let's go put it on there, you know,
Speaker 5: the systems, whatever.
Speaker 6: But my partner had a lot to do with that.
Speaker 3: So all right, So what is actly is it's like
Speaker 3: twenty eight days of different workout that you can.
Speaker 2: Do at home.
Speaker 5: Absolutely so basically it's like a thirty to forty five
Speaker 5: minute workout.
Speaker 6: You can do it from your phone. You can do
Speaker 6: it from a laptop whatever.
Speaker 5: You just press play and it's a different workout every
Speaker 5: day for twenty eight days.
Speaker 6: It's hit Cardio.
Speaker 4: Abs.
Speaker 5: Let me see it's yeah, just Cardio on abs. Basically,
Speaker 5: that's what it's folks. That's what the main form, the
Speaker 5: main program is focused on. But again, I have a
Speaker 5: beginner's challenge. I have an extreme challenge.
Speaker 4: To my wife.
Speaker 5: She has lower body blasts or brought her into it,
Speaker 5: and her program is actually the second best selling program
Speaker 5: on my platform.
Speaker 3: So does it change because it's a description, right, yeah,
Speaker 3: so it's different every month.
Speaker 6: Every month, it's a different workout.
Speaker 3: Soon, so do I want to talk about that? Because
Speaker 3: I mean we did what we did before insanity?
Speaker 4: Yeah, yeah, we did.
Speaker 3: It's different work out every day, right, Yeah, it is,
Speaker 3: but it's but it's only like a one time thing.
Speaker 3: It's like you're buy insanity and it's like it's for
Speaker 3: a month, but that's it. Like you can still do
Speaker 3: it against day time payment. So yours is interesting because
Speaker 3: it's like every single month, right, So all right, so
Speaker 3: what happened it changes up every month?
Speaker 5: Or how does every every single month it's a different
Speaker 5: workout like when we literally like.
Speaker 6: Change the location.
Speaker 5: We fly to Miami to shoot the next month, we
Speaker 5: go here to shoot the next month. We might be
Speaker 5: in the mountains the next month, you know. So the
Speaker 5: workouts is different, the location is different, you know. So
Speaker 5: we just try to if somebody's gonna be sitting there
Speaker 5: staring at for thirty minutes, we got to keep them engaged.
Speaker 4: Yeah, so it's you shooting the content. You got yourself
Speaker 4: and some trainers. Obviously my partner that's dope.
Speaker 2: Man.
Speaker 4: Hell does it take to actually shoot a thirty day run?
Speaker 5: So I'm gonna put you on some game trainers. What
Speaker 5: we were doing, we were filming it all the way through.
Speaker 5: We were literally pressing play and we were filming thirty
Speaker 5: minute workouts, right, But what happening is after every workout,
Speaker 5: it's forty seconds on, twenty seconds off, and you get
Speaker 5: a break. So what we were doing working out for
Speaker 5: forty seconds, taking twenty seconds off, giving them a break,
Speaker 5: and we were doing the whole formula. Well, it's only
Speaker 5: about twenty two exercises. So what we started doing is
Speaker 5: filming the twenty two exercises. Now it only takes us
Speaker 5: twenty two minutes from the twenty two exercises.
Speaker 6: You get what I'm saying, and then we plug and
Speaker 6: play like that.
Speaker 4: Yeah, so you're shooting all the content and just chop
Speaker 4: it up.
Speaker 5: Yeah, we shoot all the content and we got a
Speaker 5: dope editor who comes in and you know, so we're
Speaker 5: still doing the workouts, but we're not doing the whole
Speaker 5: day one day, two, day three. A lot of people
Speaker 5: are doing that.
Speaker 6: Yeah, it took us to know about a six month period,
Speaker 6: like damn, got it be easy way to do this.
Speaker 2: After the workout.
Speaker 6: Each day all you know.
Speaker 5: So we just figured it out, like, Yo, let's just
Speaker 5: shoot how many workouts? Was it twenty two? Shoot the
Speaker 5: twenty two workouts? Get somebody, plug and play and boom.
Speaker 5: So now we can shoot. We can shoot three months
Speaker 5: at a time.
Speaker 3: That's why I was gonna ask you, like how many days?
Speaker 3: How many months? So you shoot like a quarter, Like
Speaker 3: you shoot three months in three days?
Speaker 5: Yeah, so what I Yeah, that's how we do. So
Speaker 5: we go to Miami, Right, we'll shoot one month. It
Speaker 5: takes us a couple hours, but we'll go to Miami
Speaker 5: and we'll shoot against the beach. Then we go on
Speaker 5: the rooftop and then we'll go somewhere else, you know
Speaker 5: what I mean, so that those for the next quarter.
Speaker 6: We got those exercises already mapped out, so.
Speaker 3: Like one month is on the beach, one month is
Speaker 3: on the rooftop, one month is on the bay yep,
Speaker 3: And it looks like it's different locations, and it's like
Speaker 3: that's the month, and then in three months you'll do
Speaker 3: it again in Arizona.
Speaker 6: Absolutely.
Speaker 4: Oh, you already already know all right, we gotta shoot
Speaker 4: for the next three Yeah, so hold of you. You
Speaker 4: actually brought this guy into the fitness game.
Speaker 7: I did.
Speaker 4: So he talked about that because now it's like, you
Speaker 4: mean I've seen the workouts. Actually I actually watched you
Speaker 4: work I said, though, this is how is she doing this?
Speaker 4: That lower body blast is different? What is it like
Speaker 4: when you're shooting?
Speaker 7: So it's easy for me, to be honest, the lower
Speaker 7: body workouts, I mean that's what I do. Glut camp.
Speaker 7: I mean I can go, I can do anything lower
Speaker 7: body wise and just zone out and just do it.
Speaker 7: So it's not hard. It's just the time factor for
Speaker 7: me because I juggle so many things. So it's when
Speaker 7: he says, okay, we got to have this day set
Speaker 7: aside because we got to shoot x twenty eight. It's like,
Speaker 7: look at my calendar. Okay, cool, I can do it,
Speaker 7: you know, and shoot it. But yeah, it's just it's
Speaker 7: not hard. It's easier for me to do it.
Speaker 4: It's stelf watching it.
Speaker 7: Right, And it's so funny because the feedback there like
Speaker 7: you're killing us this month, and I'm sitting here like
Speaker 7: that's what I want to do is kill you. But
Speaker 7: for me it's it's easy.
Speaker 3: Now it's a revolutionary way to actually, because gyms were
Speaker 3: already becoming kind of obsolete and COVID just kind of
Speaker 3: escalated that. So it's like, now, if you can just
Speaker 3: work out at home for thirty minutes, you don't feel
Speaker 3: like having to go out in the cold and run
Speaker 3: to the gym and do all of that.
Speaker 2: And like, what's the price. What's what's the subscription price?
Speaker 5: So it's forty nine dollars for the twenty eight day program.
Speaker 6: All programs are the same price, forty nine dollars.
Speaker 5: Yeah, but we run fifty percent off all the time,
Speaker 5: Like if you get in the first week of a challenge,
Speaker 5: it's gonna be fifty percent off. So okay, somebody saying, okay,
Speaker 5: twenty five dollars a go You know what I mean,
Speaker 5: it's a.
Speaker 6: It's a go get. It's a go get.
Speaker 2: So it's twenty five dollars a month.
Speaker 3: How how they do they get the new content is
Speaker 3: like a website that they log into.
Speaker 5: So basically they go to the website. They click on
Speaker 5: the website and then you go to your program. Okay,
Speaker 5: I mean Extreme. I click Extreme. As soon as you
Speaker 5: hit extreme, it has day one through twenty eight. You
Speaker 5: go to day one, press play, and I pop up
Speaker 5: doing jumping jacks. Know what I'm saying, Just like you know,
Speaker 5: it's just it's it's twenty twenty. It's not like the
Speaker 5: Deep either slide of the same, essentially the same thing.
Speaker 5: You put it in a DVD and they do have
Speaker 5: a year.
Speaker 2: You just pressed play.
Speaker 4: The first time I heard about X twenty eight, it
Speaker 4: was Mike, before we even knew like what this was
Speaker 4: going on. Michael's like, yeah, you gotta try this. I'm
Speaker 4: doing this. He was like, Yo, I'm trying it. Been
Speaker 4: I would lose the weight. I'm like, what is this statement?
Speaker 4: He's like, Nah, this is the best work I ever.
Speaker 4: He's like, yeah, you gotta follow this page and I
Speaker 4: was like, oh, this is different. So your story you
Speaker 4: told us last time on when we did the live
Speaker 4: obviously the Johnson story. What's the ratio now with I
Speaker 4: know like a lot of women would coming to the
Speaker 4: boot camps and coming to the glue classes. What's that
Speaker 4: race shield look like now? Is there more man or
Speaker 4: is it? How we looking in terms of numbers.
Speaker 5: As far as the physical gym location, yeah, we'll both both.
Speaker 5: What I will say this, I have a boutique style gym,
Speaker 5: meaning that everybody in my gym sees a trainer, you
Speaker 5: know what I mean. The most guys go get a
Speaker 5: partner and they going to La Fit and it's not
Speaker 5: knowing what the hell they're doing and just work out.
Speaker 5: I mean, like I was a guy, I just went
Speaker 5: and hit chest every day, you know what I mean.
Speaker 5: So in my gym, like I said, since it's more structured,
Speaker 5: it's literally eighty percent women twenty percent guys. And the
Speaker 5: same thing online when it comes to paying for stuff
Speaker 5: like that, guys normally don't unless you got like a
Speaker 5: like my boy Mike Rashid, he got like an alpha
Speaker 5: alpha program for gud.
Speaker 3: Shot somebody he follows us out the big.
Speaker 6: Bro that's my man.
Speaker 3: So HOLI let me ask you this because that's interesting
Speaker 3: because since most of the people are women, do you
Speaker 3: feel that as a woman, women want to see men
Speaker 3: training them or because the reason why I asked is
Speaker 3: I was used to work in the financial services industry
Speaker 3: and I heard somewhere that they said that women, like
Speaker 3: most men, want to work with men as a financial advisor.
Speaker 3: Most women don't map it doesn't they don't mind it
Speaker 3: being a woman or a man, like they'll work with
Speaker 3: men or women the same. Do you think that that's
Speaker 3: the same for training, Like, do you think women want
Speaker 3: to work with women or see a woman instructor or
Speaker 3: they don't mind if it's a man or a woman.
Speaker 7: I think it's really a little bit of both.
Speaker 1: You have.
Speaker 7: Personally myself, I prefer to work with a man, but
Speaker 7: I have a lot of women that will reach out
Speaker 7: to me, Hey can you train me? I don't train
Speaker 7: and so ill my husband does, and so you know,
Speaker 7: they'll go on with him. So I think it's a
Speaker 7: little bit of both. Some women they feel as if
Speaker 7: being a woman you understand their body a little bit better.
Speaker 7: So I want a female trainer, and then I happen
Speaker 7: to think that a lot of the male trainers are
Speaker 7: just a little bit more aggressive, a little bit more
Speaker 7: you know, you know, And so depending on what's solid training,
Speaker 7: be like you like that, you know, And so it's
Speaker 7: like I want somebody to be on me, you be
Speaker 7: a little harder on me. So I think it's a
Speaker 7: little bit of both, to be honest with you, It
Speaker 7: just depends on the person's personal preference. And I find
Speaker 7: that women who are a little bit more timid and
Speaker 7: shy in the gym, they want that female attention initially.
Speaker 3: So let me ask you this because you guys, you
Speaker 3: have a marriage obviously, but you have a business partnership
Speaker 3: as well. But even in the business partnership, it's like
Speaker 3: technically like if business partners even if you're not business
Speaker 3: partners right, because it's like you said before, you was
Speaker 3: like the gym, is is your gym just because y'all
Speaker 3: have married, Like now I'm saying, it's like he's part
Speaker 3: of your clothing line because y'all married. So how does that,
Speaker 3: because a lot of couples might be listening, how does
Speaker 3: that go in to play? As far as to say, okay,
Speaker 3: like we're gonna talk about body envy, which is like
Speaker 3: your your brain child, but if Jason gives input, it's
Speaker 3: chasing your business partner in this.
Speaker 7: Or he is he is although I didn't necessarily want
Speaker 7: him to be, he is. He automatically just becomes it.
Speaker 7: And it's so funny because I have someone shouts out
Speaker 7: to iman Dad. She handles a lot of things on
Speaker 7: Instagram for me in terms of finding influencers and things
Speaker 7: to do marketing. She'll communicate with him like she's like,
Speaker 7: I talked to Jason already and Jason said this, this
Speaker 7: and that, and I'm like, but you know, you gotta
Speaker 7: I make the final decision.
Speaker 8: Right, you know.
Speaker 7: So it's like, you know, automatically we're partners, no matter
Speaker 7: if we want to be or not. But it works
Speaker 7: because I can get complacent and when I think, Okay,
Speaker 7: you know I've done enough, this is good enough, he's
Speaker 7: like it's not. You're only operating at thirty three percent.
Speaker 7: And I'm like, what do you mean I do XYZ?
Speaker 7: And he's like, no, but you can do this, this
Speaker 7: and that to make your business grow and be better.
Speaker 7: And I have to admit, you know, he's been an
Speaker 7: entrepreneur way longer than I have I'm new to the game.
Speaker 7: He's been doing this for years, and so I got
Speaker 7: to sometimes take a step back and be like, you
Speaker 7: know what, Yeah, Unfortunately I don't like to hear it
Speaker 7: all the time, but this is the best business partner
Speaker 7: that's right.
Speaker 5: You know.
Speaker 4: I saw him wearing the tank town man. I said,
Speaker 4: go ahead, yeah, So how does that work now? Especially
Speaker 4: with COVID And we kind of spoke about it when
Speaker 4: we walked in having that work life balance now that
Speaker 4: kids are homeschool what has that been?
Speaker 1: Like?
Speaker 4: I know, you the chief, you got the business runner,
Speaker 4: you got the gym, Like, what is that like now?
Speaker 4: For you?
Speaker 7: COVID has actually made things better. I hate to say
Speaker 7: it that way, but it's allowed me personally to slope
Speaker 7: down a little bit more so, Like you know, with
Speaker 7: the classes. We're not doing the classes at the gym
Speaker 7: right now obviously, so I don't have to worry about
Speaker 7: Saturday mornings. I got to go to the gym and teach.
Speaker 7: Whether I just got off of work, off a twenty
Speaker 7: four hour schedule that morning, I still got to go
Speaker 7: to the gym and do that. I don't worry about
Speaker 7: that the kids sports, they're not doing that, right now
Speaker 7: you know, so no Socca Mom Kingston just started football
Speaker 7: again just this week. But you know, it was just
Speaker 7: allowed things to kind of calm down a little bit.
Speaker 7: Who were confined to the house. What allowed you to
Speaker 7: really sit down and really focus on your business and
Speaker 7: what you needed to do to grow your business, grow
Speaker 7: as a family, and just really kind of revamp things.
Speaker 7: It's been Although it's turned the world upside down, this virus,
Speaker 7: it's kind of been a blessing in other areas.
Speaker 4: That's true. Okay, Yeah, I saw Instagram trying to hate
Speaker 4: on you. You have posted a workout video. They took
Speaker 4: you down.
Speaker 7: I do get me. Sometimes I'm like, plea, just let
Speaker 7: me be great.
Speaker 2: They sensitive there was music playing or something like that.
Speaker 2: All music.
Speaker 3: That's crazy, right that I want to talk about any
Speaker 3: before I got one my question about Jay So Jason,
Speaker 3: So the revenue model for this subscription service, like how
Speaker 3: like what's how much money are you guys bringing in
Speaker 3: as far as like revenue only?
Speaker 2: No overhead?
Speaker 5: Right, so now we have this is the thing about
Speaker 5: online Your overhead is as big as your business.
Speaker 6: You get what I'm saying.
Speaker 5: So when we first started, we didn't have any overhead
Speaker 5: because we were doing everything ourselves. Now we got a
Speaker 5: team like literally people at cubicles answering the phone. We
Speaker 5: got customer service, we got this.
Speaker 2: We have customer yeah, we have.
Speaker 4: Yeah, we have that.
Speaker 5: We have email, like people just on hand twenty four
Speaker 5: hours a day because it's grown so much.
Speaker 2: People having issues with the log and stuff like that.
Speaker 2: They got all that.
Speaker 6: But you can at a click of it.
Speaker 5: But by the time you finished, you will see that
Speaker 5: bubble floating because we got somebody go. But like I
Speaker 5: was saying before, before COVID, you know, we were doing
Speaker 5: doing our thing. I'll discussed numbers before. You know, we
Speaker 5: were we hit one hundred twenty thousand like the first
Speaker 5: five months, and we never went up under that, you know,
Speaker 5: but we just trended, you know, we got a.
Speaker 6: Little higher, a little higher.
Speaker 5: But since COVID hit, we went platinum baby, Okay, Like
Speaker 5: you can see you look at my ground, you see
Speaker 5: the private jets and all that, like it hit, you
Speaker 5: know what I'm saying. So we are blessed, you know
Speaker 5: what I'm saying. Fortunate And another part about X one
Speaker 5: y I never talk about it is just the systems,
Speaker 5: you know what I'm saying.
Speaker 6: The same thing some of my wife. Basic just just
Speaker 6: systems that we have put in place.
Speaker 5: Right when I think about the online program, I think
Speaker 5: about everything that goes along with it. I'm sending them
Speaker 5: to the store to get supplements. Nah, I gotta start
Speaker 5: making supplements. So we got a warehouse and we started
Speaker 5: making supplements. I'm saying when it came to like the
Speaker 5: sweet sweat, you know the cream? Now, I got my
Speaker 5: own cream called LIT, and it's better.
Speaker 6: Than sweet sweat.
Speaker 2: What's to call LIT? What sweet sweat?
Speaker 5: Which we sweat? It's like a cream that you put on,
Speaker 5: you put the rapid stomach and it makes you. So
Speaker 5: I've with us creating a seven figure business. We've also
Speaker 5: been been able to create five other six figure businesses
Speaker 5: within you know, I never even talk about my affiliate program,
Speaker 5: But my affiliate we made a quarter mally dollars first year,
Speaker 5: and that's off of we created an affiliate program for
Speaker 5: trainers who didn't have a program. They could sign up
Speaker 5: as an affiliate and say, Yo, you can't train with me.
Speaker 5: I'm affiliated at X twenty eight. You can go on
Speaker 5: here through my site, you know what I mean. They
Speaker 5: get their own link in their bio and they sell it.
Speaker 5: What ended up happening is we made it.
Speaker 6: Available to the ladies who were losing weight.
Speaker 5: Now you got soccer moms who work a whole nine
Speaker 5: to five and this and the third they're making three
Speaker 5: hundred dollars a month, four hundred dollars a month, and
Speaker 5: we start looking like, damn, Tanyana made twelve hundred dollars
Speaker 5: this month. You know what I'm saying, like, go Tanya.
Speaker 5: You know it's like we really, you know, we're putting
Speaker 5: money back into you know, the community too, going about
Speaker 5: it that way because they're already telling people this is
Speaker 5: what they're doing. They don't have nothing else to post
Speaker 5: but transformation pictures. So now they're making money that way. So,
Speaker 5: you know, between the affiliate program the actual gym, because
Speaker 5: that's how we created the gym.
Speaker 6: Through X twenty eight. I had my gym, he had
Speaker 6: his gym. We created an online program, we got a
Speaker 6: gym together, you know, the affiliate program.
Speaker 5: To supplements the gym, my sweat cream, lit all that
Speaker 5: made six figures plus, you know what I mean.
Speaker 6: So and then we come through with another seven figure business.
Speaker 6: You know, with the body end.
Speaker 5: It's hers, but just household the same household, you know
Speaker 5: what I mean, Like it's fitness multi multiple absolutely, and
Speaker 5: it's like we were doing t shirt, we were doing.
Speaker 6: Stuff and it's just like I had tights, I had
Speaker 6: all that stuff.
Speaker 5: But it's like we ain't had no time for it
Speaker 5: is in the third and people kept sending her stuff
Speaker 5: and it was just like she took upon herself to
Speaker 5: do it, you know what I mean.
Speaker 6: When she did, it just took off.
Speaker 4: You was right, you predicted it.
Speaker 6: Yeah, I said.
Speaker 5: I was like, I'm like, nah, she gave him a minimum.
Speaker 5: Let's just next time we talked, she gonna be at
Speaker 5: a minute.
Speaker 3: So yeah, let's go to that. So body envy, body envy.
Speaker 3: Last time we spoke, he was killing the game. How
Speaker 3: has things changed since then? What with COVID?
Speaker 2: And uh, how's how's the merchandise business going for you
Speaker 2: these days?
Speaker 7: It's amazing it is.
Speaker 4: We plaied them in the streets to get.
Speaker 7: Listen. I didn't. I never dreamt that it would be
Speaker 7: where it is right now. I really didn't. I had
Speaker 7: no idea it would take off the way it did.
Speaker 7: I and I have to say, when COVID hit, I
Speaker 7: told Jason, I was like, well, no need for me
Speaker 7: to buy more inventory because it's it's a rap right now,
Speaker 7: I might as well just wait, sit back and see,
Speaker 7: you know, how this thing plays out. And then I
Speaker 7: was like, well, let me just keep doing what I'm doing,
Speaker 7: and literally it was just skyrocketing from there. I can't
Speaker 7: I don't want to jump ahead. I don't want to
Speaker 7: leave some things but later. But I mean, it's just
Speaker 7: it's it's been a blessing. It really has. People weren't
Speaker 7: able to go to the gym. They were doing workouts
Speaker 7: at home. But they were like, I'm gonna be dressed
Speaker 7: doing my workouts at home. I'm gonna look good doing
Speaker 7: my workouts at home, and you know, eventually the world
Speaker 7: will get back to normal, so to speak, and so
Speaker 7: I'll be ready to hit the streets and my body envy.
Speaker 7: So they were still just buying and buying and buying,
Speaker 7: and I'm still producing and changing things up and customizing
Speaker 7: so I don't see body and beyond you know this
Speaker 7: first and over there with a different name attached to it.
Speaker 7: You know, I don't want to see that. And so
Speaker 7: just changing things up and making it more exclusive and
Speaker 7: setting it apart from some of the other brands that
Speaker 7: other people have here in Atlanta. You know we're doing that.
Speaker 7: And I'm saying we're because this is my business partner.
Speaker 7: You know we're doing it. And I just what was
Speaker 7: that Monday, Monday, Tuesday this week, I just signed paperwork
Speaker 7: out for my body of your headquarters.
Speaker 2: Yes, it's you got a physical location.
Speaker 7: I do have a physical location coming.
Speaker 2: Just like a drop shipping center.
Speaker 7: So it's it's it's an office space, yes, warehouse, office space.
Speaker 7: Of course, I'll be doing my shipments from their housing.
Speaker 7: All the inventory there, allowing for store pickup. So not
Speaker 7: a brick and mortar to viccent where they can come
Speaker 7: there and shot, but they can they can pick they
Speaker 7: can pick it up. Yeah, tensatively the end of next month.
Speaker 4: Well that's quick. Yeah, I ain't playing.
Speaker 7: Yeah, it hasn't even been a year in business yet,
Speaker 7: I'm still this is still this is new.
Speaker 5: In the.
Speaker 7: Boxes, total chaos right now.
Speaker 4: So it started out as apparel, but have you moved
Speaker 4: into the aquesce like when you were working out, there's
Speaker 4: like some equipment pieces now too.
Speaker 7: So I have resistance bans and and that's actually how
Speaker 7: I started was with resistance bands. Initially it was just
Speaker 7: because I did I do lower body blasts with X
Speaker 7: twenty eight and then with glue camp it was let
Speaker 7: me get my own fabric resistance bans, and so I
Speaker 7: had that first and that's how I started with e commerce,
Speaker 7: was with that. And so every now and then I'll
Speaker 7: put it back online with body Envy. But truly it's
Speaker 7: mainly apparel.
Speaker 4: So the only place can is it the place the
Speaker 4: only place they can get it at the website or
Speaker 4: is it like if I go on Amazon, I type
Speaker 4: in body Envy, it'll be up there too.
Speaker 7: It's coming, that's on the way. Amazon is on the way.
Speaker 2: So let me as.
Speaker 3: Before I used I know he was getting merchandise from
Speaker 3: Ali Baba, which is located it's a China.
Speaker 2: It's like the Chinese Amazon. Anybody's not familiar.
Speaker 3: So with COVID, especially at the beginning stages of COVID,
Speaker 3: a lot of shipments from China wasn't coming or it
Speaker 3: was delayed whatever, how that affect.
Speaker 2: Did you get a new supplier or I did.
Speaker 7: So I found two suppliers in La Okay. But I
Speaker 7: have to say everything slowed down, even the La connects
Speaker 7: although they're in the United States. Everything slowed down, and
Speaker 7: so we did take a hit, so to speak, with
Speaker 7: the inventory because we had to wait.
Speaker 6: Shout out to my boy Barn Pakistan shot shout them, yeah.
Speaker 7: Connect now. So I still do utilize the Allei Boba.
Speaker 7: I still utilize my California connects as well. And now
Speaker 7: I have somebody in Pakistan and we still have delays.
Speaker 7: But what I do is I just order so much
Speaker 7: so that when the delays hit, it's I got this
Speaker 7: coming from here, this coming from there. So I never
Speaker 7: have a dead area whatsoever because something is always coming.
Speaker 6: But she got time to the real quick the Shopify story.
Speaker 2: Of course, let's do it because some people the first
Speaker 2: running back.
Speaker 7: Yeah okay, So I purchased the resistance vans for my class.
Speaker 2: That's what it was for. This is how it originally started.
Speaker 7: Yes, this is the beginning of Hallani being an entrepreneur.
Speaker 7: Period before Body and Nobody v was even going to exist,
Speaker 7: it was just teaching glue Camp. I'm using Latex resistance
Speaker 7: vans from a company that sent them to me, and
Speaker 7: I'm like, we got to try something different. Went to
Speaker 7: Ali Baba, ordered my fabric resistance bands, had them customized.
Speaker 7: They say, glue Camp Atlanta on it at the loft,
Speaker 7: got them in. Jason is like, you need to sell
Speaker 7: these things online. I didn't buying him sell them a line.
Speaker 7: It sounds like I only had one hundred of them
Speaker 7: my bottom for my class. He's like, man, set up
Speaker 7: a shopify. I didn't even know what a shopify was,
Speaker 7: you guys, it's like, what is that? Go to shopaa
Speaker 7: dot com. I did once Shopify literally set up the
Speaker 7: account in five minutes. I want in my closet on
Speaker 7: the hardwood, took a picture of the band, put it
Speaker 7: on the site, put it in my story like Resistance
Speaker 7: vands available. Went to sleep, walk up the next morning
Speaker 7: and it was probably midnight when o't to sleep. But
Speaker 7: I had to go to work the next day. So
Speaker 7: I walk up at four forty. It already made over
Speaker 7: four hundred dollars in those four hours, and so.
Speaker 6: I'm like, I told you, I told you.
Speaker 7: He loves to hear that he told me. But I'm like,
Speaker 7: I made over four hundred dollars and I'm almost sold
Speaker 7: out of this stuff, you know. So I went to work.
Speaker 7: Needless to say, I had made over a thousand dollars
Speaker 7: in less than twenty four hours. And I'm like, that's
Speaker 7: pretty good. You know, I made five times what I
Speaker 7: spent on this stuff. And this was not my initial
Speaker 7: intention was to do this. It was to heaven for
Speaker 7: my class, you know. And so with that that allowed
Speaker 7: me to see the power of e commerce and the
Speaker 7: power of what you can do online versus everything being
Speaker 7: you know, face to face. Is that all you want
Speaker 7: me to.
Speaker 6: Tell it in Shopify? Not only that, but like when
Speaker 6: you do so much number a lot of people don't know.
Speaker 6: We didn't know. Oh yeah, Shopify hit us with the
Speaker 6: first loan, what was it?
Speaker 7: Yeah, so so And this came from just talking to
Speaker 7: other people too, So you know, there was a lot
Speaker 7: of things I didn't even know about. Shopify just even
Speaker 7: shouts out to support black colleges. I met with Justin
Speaker 7: and they have a clothing apparel line for college students.
Speaker 7: And met with him at the gym and he's like,
Speaker 7: he looked at my Shopify and he's like, hey, you
Speaker 7: don't have all these apps integrated into Shopify that you
Speaker 7: need for your website. I had no clue any of that,
Speaker 7: and I was using all my capital to just keep
Speaker 7: pouring back into my business.
Speaker 8: You know.
Speaker 7: He was like Shopify offer you a loan when they
Speaker 7: see the amount of money that you're bringing in, the
Speaker 7: amount of money that you're making off of their platform.
Speaker 7: I had no idea. I went to the area where
Speaker 7: he said, and there was loans waiting, three different ones.
Speaker 7: It was forty six thousand, ninety three and one hundred
Speaker 7: and twenty six thousand, and I'm like, I didn't even
Speaker 7: know that was sitting there. And that was actually an
Speaker 7: option from Shopify.
Speaker 3: From Shopify, you have to reach how much money do
Speaker 3: you have to like bring in to get that? Is
Speaker 3: it like a certain threshold or.
Speaker 7: I don't know what the specifics are. It was sitting there,
Speaker 7: like do you want this? And so the first time,
Speaker 7: you know, I was real conservative. I was like, I'm
Speaker 7: let me do the forty thousand dollars clear, yes, right,
Speaker 7: So I did it and literally in two business days
Speaker 7: that forty thousand was in my account.
Speaker 2: Wow.
Speaker 7: And so, you know, it was things like that that
Speaker 7: we had no idea. I'm just using my money. I'm
Speaker 7: just wiping my freaking debit card to do what I
Speaker 7: needed to do. Not realize that I can use this.
Speaker 7: And what they do is they take seventeen percent of
Speaker 7: your daily sales to pay it back.
Speaker 2: Oh so it's not is it an interest rate too?
Speaker 7: A very small, very very small interest rate. And when
Speaker 7: I say, you don't even notice what they're taken from
Speaker 7: from you.
Speaker 4: So after you paid, so they taken seventeen percent after
Speaker 4: you paid a forty back and then you call it,
Speaker 4: will have for another moan? Or how's that work?
Speaker 7: So when you get to I want to say, it's
Speaker 7: fifteen percent that you have left to pay, they'll offer
Speaker 7: you another loan.
Speaker 6: I need two hundred, They'll.
Speaker 7: Offer you another loan. And that's the game changer in itself,
Speaker 7: because you know, for a lot of people who have
Speaker 7: these businesses, that's all they have, you know, Thank goodness,
Speaker 7: we had what he has going on. And then, of
Speaker 7: course with my fire department, body Envy was literally my
Speaker 7: side business, that's what I called it, initially, my little
Speaker 7: side business. And not realizing that my little side business
Speaker 7: makes more for me monthly than my entire salary for
Speaker 7: the year from the fire department, you know, and so
Speaker 7: realizing that those other tools are options helped to fund
Speaker 7: your business and helped to grow it. Who knew?
Speaker 4: I think the last the last time we spoke, I
Speaker 4: think our last words were you like you asked me
Speaker 4: if I'm still teaching and I said yes. I said,
Speaker 4: you are still in the fire department. You said yeah,
Speaker 4: and I said maybe in a yeale south and you
Speaker 4: said yeah, I think we're retired here too. So are
Speaker 4: we there?
Speaker 2: So did you? Did you stop teaching? That's the first question.
Speaker 4: I have taken the year off, so clap it up
Speaker 4: for that. So let's put you on the spot. Now
Speaker 4: are we still.
Speaker 7: So I'm still there, I'm still there, you know. Okay,
Speaker 7: this is my thing. So eighteen years in at this
Speaker 7: point I need to do twenty. I need to do twenty.
Speaker 7: The reason I need to do twenty is to really
Speaker 7: really solidify this pension that I have worked eighteen years for.
Speaker 7: And that's the big picture I think too. What people
Speaker 7: need to hear also is you can be an entrepreneur
Speaker 7: and still keep your nine to five. That's what you choose,
Speaker 7: you know, because at the end of the day, one
Speaker 7: of the biggest expenses for entrepreneurs is health insurance pay
Speaker 7: for We don't have to worry about can we go
Speaker 7: to the doctor? Can our kids go to the doctor?
Speaker 7: You know it's there, And I have a pension So
Speaker 7: when I turn fifty years old, every single month on
Speaker 7: the first I got this amount coming to my account
Speaker 7: every single month like clockwork. So eighteen years in, I
Speaker 7: need to do twenty to really maximize what I have
Speaker 7: done in these eighteen years. So two more years, two more.
Speaker 6: Joe was working side hustle until the ride was your
Speaker 6: main hustle.
Speaker 5: And I tell you, she works twenty four hour shift,
Speaker 5: gets offt work and she got a stack this high.
Speaker 5: I'm telling my slippers she gotta take and package them
Speaker 5: and go hundreds of orders or not anymore. Well, we
Speaker 5: got help nowt But you know, the initial grind was
Speaker 5: that was working twenty four hour shifts and coming home
Speaker 5: and I just hear her the fax machine or whatever
Speaker 5: that machine is upstairs, label printer, just.
Speaker 6: Just printing, you know what I mean.
Speaker 5: But you know, to anybody that's watching this, man, if
Speaker 5: you're working your job, you know that's a that's just
Speaker 5: solid advice. You know, let you let your side hustle
Speaker 5: start riding your main hustle before you just get out
Speaker 5: of there and bail, you know what I mean, Damn
Speaker 5: near make it to where you gotta leave.
Speaker 4: That's just my.
Speaker 6: Opinion, you know, what I mean. Yeah, definitely when your
Speaker 6: bills has covered things of that nature.
Speaker 3: So as far as the merch are you ordering it
Speaker 3: like already done is print like the logo, everything is
Speaker 3: already printed on it, and all you gotta do is
Speaker 3: ship it.
Speaker 7: Yes. Now, Prior to I was pressing everything myself.
Speaker 2: Okay, so literally I have the.
Speaker 7: I'm printing out the labels, creating the labels, printing the
Speaker 7: labels out, peeling that crap, pressing it on there. I
Speaker 7: have two heat presses. I mean, we had a whole
Speaker 7: factory going, and I was killing myself from the twenty
Speaker 7: four hour ships coming home having to pressed stuff package it. Then,
Speaker 7: like he said, I had stacks of labels. I had
Speaker 7: to get this stuff shipped out, and we're doing it.
Speaker 7: I had the kids involved. I mean it was like
Speaker 7: home on. Everybody put upstairs. We got to get this done,
Speaker 7: you know. And I was really really killing myself. It
Speaker 7: became where my business was. I wasn't enjoyable because it
Speaker 7: was so much work to do. So now got smart.
Speaker 7: So everything comes already labeled up, packaged up, and all
Speaker 7: we got to do is just ship it. And I
Speaker 7: don't even ship anymore. I have hired full time help
Speaker 7: and so now that's done too, so I can, you know,
Speaker 7: take a step back and handle them behind the scenes
Speaker 7: stuff versus being so hands on with everything.
Speaker 3: So even though it's more money, So like, just give
Speaker 3: me an example, like a shirt, Like if you had
Speaker 3: to print it, how much would it be as opposed
Speaker 3: to just having it already printed and all you got
Speaker 3: to do is mail it.
Speaker 7: It actually saves me money having them print it because
Speaker 7: I would have to buy the vinyl, and the vinyl
Speaker 7: you're buying big rings of it that might cost me
Speaker 7: one hundred and fifty to two hundred dollars for those
Speaker 7: rings on top of just the time that I was
Speaker 7: putting in doing it. Whereas with China having them do it,
Speaker 7: they might charge me just one hundred dollars flat one
Speaker 7: time because I have manufacturers that I use constantly, so
Speaker 7: they'll charge me one time and that's to create the
Speaker 7: mold for the logo. After that, they just do it.
Speaker 7: I don't even hate it.
Speaker 4: This episode is brought to you by P and C Bank.
Speaker 4: A lot of people think podcasts about work are boring,
Speaker 4: and sure they definitely can be, but understanding a professionals
Speaker 4: routine shows us how they achieve their success little by little,
Speaker 4: day after day. It's like banking with P and C Bank.
Speaker 4: It might seem boring to save, plan and make calculated
Speaker 4: decisions with your bank, but keeping your money boring is
Speaker 4: what what helps you live or more happily fulfilled life.
Speaker 4: P and C Bank Brilliantly Boring since eighteen sixty five.
Speaker 4: Brilliantly Boring since eighteen sixty five is a service mark
Speaker 4: of the PNC Financial Service Group, Inc. P and C
Speaker 4: Bank National Association Member FDIC.
Speaker 9: Ernerds.
Speaker 4: What's Up? You ever walk into a small business and
Speaker 4: everything just works like The checkout is fast, the receipts
Speaker 4: are digital, tipping is a breeze, and you're out the
Speaker 4: door before the line even builds odds are they're using Square.
Speaker 4: We love supporting businesses that run on Square because it
Speaker 4: just feels seamless. Whether it's a local coffee shop, a
Speaker 4: vendor at a pop up market, or even one of
Speaker 4: our merch partners. Square makes it easy for them to
Speaker 4: take payments, manage inventory, and run their business with confidence,
Speaker 4: all from one simple system. If you're a business owner
Speaker 4: or even just thinking about launching something soon, Square is
Speaker 4: hands down one of the best tools out there to
Speaker 4: help you start, run and grow. It's not just about payments,
Speaker 4: It's about giving you time back so you can focus
Speaker 4: on what matters most ready. To see how Square can
Speaker 4: transform your business, visit Square dot com backslash go backslash
Speaker 4: eyl to learn more that Square dot Com backslash, go
Speaker 4: backslash eyl. Don't wait, don't hesitate. Let's Square handle the
Speaker 4: back end so you can keep pushing your vision forward.
Speaker 10: Coach, the energy out there felt different. What changed for
Speaker 10: the team today?
Speaker 9: It was the new game day scratches from the California
Speaker 9: Lottery players.
Speaker 4: Everything.
Speaker 9: Those games sent the team's energy through the roof.
Speaker 10: Are you saying it was the off field play that
Speaker 10: made the difference on the field.
Speaker 9: Hey, little play makes your day, and today it made
Speaker 9: the game. That's all for now, Coach, one more question.
Speaker 10: Play the new Los Angeles Chargers, San Francisco forty nine
Speaker 10: ers and Los Angeles Rams scratchers from the California Lottery.
Speaker 10: A little play can make your day. Peace, pay responsibily.
Speaker 10: Must be eighteen years or older to purchase plate or
Speaker 10: claim for it anymore.
Speaker 4: Real Superwoman another thing that he said, Superwoman man doing
Speaker 4: all that doing Bible study. I saw the other night,
Speaker 4: and I saw that. I saw the guy who was
Speaker 4: looking I we ain't gonna bring up the guy who
Speaker 4: was trying to record and mess it up. But so
Speaker 4: having the kids there and watching y'all hustle like this,
Speaker 4: I mean, do you see entrepreneurism? And is this something
Speaker 4: that they are looking to do in the future or
Speaker 4: they're gonna be running these businesses?
Speaker 5: Well, my son, it was already in them, like he was.
Speaker 5: I look up at the barbershop. He went to the barber.
Speaker 6: She went to tell the story real quick.
Speaker 5: He went to the dropping them off at the barbershop,
Speaker 5: and I go back to pick him up, and I'm
Speaker 5: looking at her like that was taking a long time.
Speaker 5: I'm looking in the door, and he got a brooms
Speaker 5: sweeping around them.
Speaker 6: You know what I'm saying.
Speaker 5: That the boy ain't show up that day, so he's
Speaker 5: sweeping the barbershop getting paid, you know what I mean.
Speaker 5: So it got to a point where he was like, da,
Speaker 5: can you tell me the barber shop make some money? Okay,
Speaker 5: So you know that's kind of him. My daughter she
Speaker 5: ordered some lighters or something.
Speaker 4: They're dimbling and dabbling in it.
Speaker 6: Now just from seeing us, Like my daughter ordered something
Speaker 6: some lighters or something.
Speaker 7: Yeah, some I don't even know what they are, but
Speaker 7: there's some lighters that the kids use or whatever, all
Speaker 7: these kids smoking.
Speaker 6: But anyways, but.
Speaker 7: My son, for sure, he's been like a hustler since
Speaker 7: he's too. I mean, you see it in them, and
Speaker 7: his whole thing is he wants to take over whatever
Speaker 7: daddy's doing. So yeah, my daughter, she's dibbling, dabbling, trying
Speaker 7: to find her way. You know, when they see our
Speaker 7: back office, it's unreal to them. And so when they
Speaker 7: see what you can do, you know, just working for
Speaker 7: yourself and finding things that you like in a way
Speaker 7: that you can impact people, because we're impacting people with
Speaker 7: our businesses, you know, and so when they see that,
Speaker 7: it's like I want to do it too. They're just
Speaker 7: trying to figure out how Kingston is like, I'm doing
Speaker 7: what daddy's doing. Riley is like, let me find my
Speaker 7: lane and we'll go from there. But I definitely can
Speaker 7: see them being entrepreneurs as well, the option to do it, Yeah, exactly.
Speaker 3: So when you was we talked before, you said, like
Speaker 3: your marketing originally was like influencers Instagram influences. They helped
Speaker 3: push the brand. You still doubling down on that, Like,
Speaker 3: what's the marketing for both programs, for the for the
Speaker 3: fitness program and for the for the clothing brand. How
Speaker 3: are you getting the word to the people? How are
Speaker 3: you market Is it paid the ads? Is it influencers? Like,
Speaker 3: what's the deal?
Speaker 5: Well, we got a team, shouts out to Leon. We
Speaker 5: got a guy who run our Facebook ads going crazy.
Speaker 5: Just to give an example, like with ads, a lot
Speaker 5: of time, like when we first started doing our ads
Speaker 5: with X twenty eight, we were just flipping money. We
Speaker 5: were spending thirty thousand dollars making seventy thousand dollars.
Speaker 6: Thought we were winning.
Speaker 5: We hired a company, you know, and now it's three
Speaker 5: times that amount, you know, thirty thousand and making three
Speaker 5: hundred thousand.
Speaker 6: You know, So we just didn't know that. So when
Speaker 6: it comes to like her business, same thing, you know,
Speaker 6: get the experts to do it.
Speaker 4: You know.
Speaker 6: I looked at Demi dot com, I looked at everything,
Speaker 6: trying to learn it myself, but I would rather go
Speaker 6: pay an expert, you know. I mean, so that's what
Speaker 6: we did. We got a guy who does the Facebook ads.
Speaker 6: We got a girl who go get the influencers for it.
Speaker 2: That's just her job, that's what she just reaches out.
Speaker 5: All she does is DM influencers and tell us yeah,
Speaker 5: and they, you know, come back with astronomical prices.
Speaker 3: Negotiate what has been more effective, the influencers or the
Speaker 3: Facebook ads ads?
Speaker 4: Undefeated?
Speaker 7: Yeah, because with me with body Envy, initially started, I
Speaker 7: was the face. I am the face of body Envy.
Speaker 7: But it was me constantly promoting the brand. And then
Speaker 7: it was okay, let's look to some influencers. But of
Speaker 7: course that's trial and error. You'll think, Okay, someone has
Speaker 7: a million followers, so surely they're gonna drive traffic to
Speaker 7: your business. That they do nothing for you. I mean
Speaker 7: absolutely not. And so that's so touch and goal depending
Speaker 7: on who you utilize. So Jason kept telling me you
Speaker 7: need to start running ads, and I'm looking at him like, no,
Speaker 7: I'm not running ads. I don't want to spend that
Speaker 7: money on ads. I don't want to do it. Finally, finally,
Speaker 7: it's been four this is a fourth month with running ads,
Speaker 7: and I might spend whatever I spend, I'm going to
Speaker 7: make six to seven times whatever I spend.
Speaker 4: So you got to say, I told you.
Speaker 7: Don't encourage.
Speaker 6: Wait, we already did.
Speaker 4: Let's go, let's go.
Speaker 7: I give him so much pushback sometimes, but I'm like,
Speaker 7: I'm looking at the numbers and I know what they
Speaker 7: spend on ads for X twenty eight and I'm like,
Speaker 7: I don't want to do that right now, not realizing
Speaker 7: that it was going to do what it did for
Speaker 7: my business. And so like he said, shouts out to
Speaker 7: Leon when Leon sends me my graphs at the end
Speaker 7: of the month and he's showing me exactly which ads
Speaker 7: did what, and I'm looking at those conversions, and I'm like, whoa,
Speaker 7: who knew. So now I don't really utilize influencer marketing
Speaker 7: because I don't have to because he's getting he's pushing
Speaker 7: my brand to people who they might not follow. Those people,
Speaker 7: you know, it's the moms who are sitting in the
Speaker 7: house that don't follow the celebrities so to speak. They're
Speaker 7: just following you, you know, their friends on social media
Speaker 7: and they're seeing it and they're able to buy. And
Speaker 7: so the ads changed the game.
Speaker 2: It really did the Facebook ads work.
Speaker 3: It's like somebody said to us, like if I gave
Speaker 3: you a dollar and you gave me back five How
Speaker 3: many dollars would you give me?
Speaker 6: That's exactly how exactly how it works.
Speaker 5: And I tell people but even like with the Instagram adds,
Speaker 5: I always use Alex for example, like if you know,
Speaker 5: you know, you know, I was being and Alex.
Speaker 6: To run ass he wouldn't do it, wouldn't do it.
Speaker 5: Now his ad got getting him like ten times, as
Speaker 5: you know, I mean, shout ou out to Alex. But
Speaker 5: before then, what he was doing was when he had
Speaker 5: eight thousand followers. I remember Alex had videos with one
Speaker 5: hundred thousand views.
Speaker 6: How the hell is he getting?
Speaker 4: Is he just feeding?
Speaker 5: He'll make an ad and just feed it, put one
Speaker 5: hundred hundred dollars behind it, and after the seven days,
Speaker 5: would you like to do it again?
Speaker 6: And he just kept feeding his way at this ad.
Speaker 5: Making all the money on Instagram, you know what I mean.
Speaker 5: But a lot of people think that you have to
Speaker 5: have a large following. You got to know people, you
Speaker 5: gotta know, you gotta know what you're doing, you gotta
Speaker 5: do You need to be watching earn your leisure.
Speaker 4: So you might have to watch, watch, watch what the
Speaker 4: guys are doing. You know what I'm saying.
Speaker 5: And that works for our business too, you know what
Speaker 5: I mean, Like you just said, we literally sat down
Speaker 5: with support Black Colleges. Within the first five minutes of
Speaker 5: that hour conversation, he saved us thousands of dollars with shipping.
Speaker 7: Yeah, just for shipping.
Speaker 6: The first five minutes of conversation.
Speaker 7: I was just like, it's like, you're spending how much
Speaker 7: y're shipping?
Speaker 2: What did you do the cut chipping costs?
Speaker 7: Say that again?
Speaker 6: Did you do the cutch shipping cast?
Speaker 8: Oh?
Speaker 2: So what I did?
Speaker 7: I had everything going out priority mail, Everything was priority.
Speaker 7: He was like, you don't have to have everything going
Speaker 7: out priorities.
Speaker 2: Regular MA just regular mail.
Speaker 7: At the end the end of the day, it's gonna
Speaker 7: get there, you know.
Speaker 4: And so you just got to wait two days. Priority
Speaker 4: means like one of two days versus.
Speaker 7: Yeah, one to two days, regular mail is three to three.
Speaker 7: You might wait one more day. And with COVID, priority
Speaker 7: mail is not guaranteed to get there anyway, you know.
Speaker 7: And so he saved me five six dollars per packet.
Speaker 2: Why did you Why would you do a priority You
Speaker 2: just wanted to.
Speaker 5: Just have it.
Speaker 7: I didn't know, we know, I did not know. Literally
Speaker 7: it was well this sounds good. You know, once two
Speaker 7: days it gets there. So I'm gonna choose that.
Speaker 2: I must. I must be real cheap because I always
Speaker 2: do that.
Speaker 4: Like I.
Speaker 3: Like, I'm like, I just watch it. I say, whatever
Speaker 3: the cheapest option is, that's what I want to do.
Speaker 3: Like you sure, I'm like, yes, option, Yeah.
Speaker 5: Cool.
Speaker 7: I was so ignorant too, but I didn't even know
Speaker 7: there was another option.
Speaker 2: Oh, you know, you're just rich, that's all.
Speaker 4: It's different. You got a different type of.
Speaker 6: Good man.
Speaker 2: You know you didn't. You didn't have to get the stamps.
Speaker 2: It's all good. You appreciate take this to the mail
Speaker 2: for me, send it first class or whatever. Trumpets and
Speaker 2: an eagle.
Speaker 4: But she got hundreds of packages.
Speaker 6: She's doing that with just going I'm talking about day,
Speaker 6: hundreds of packages.
Speaker 7: I did that for months. I did that from months
Speaker 7: because I just did not know. I had no idea.
Speaker 7: So it was literally, you know, taking the time to
Speaker 7: reach out to somebody else in this industry, not in
Speaker 7: the same exact industry that I'm in, because I can't
Speaker 7: expect for that person to feed me the game, so
Speaker 7: to speak. But he literally sat down with me and
Speaker 7: was like, hey, you need these apps, things like just
Speaker 7: so when something's out of stock, back in stock apps,
Speaker 7: so they get notified when it comes back in stock.
Speaker 7: Little things that you know you see all the time
Speaker 7: when you're shopping online. But why you're not integrating it
Speaker 7: into your own business, you know, But a lot of
Speaker 7: times you just don't know that that's an option to
Speaker 7: do it. You think these are big brands and so
Speaker 7: that's why they have these options and not realizing that
Speaker 7: you can have them too. And so he gave me
Speaker 7: eleven different apps to add onto my platform, and I
Speaker 7: reached out shout out to Continental g He handles all
Speaker 7: my web stuff for me and he integrated everything for me,
Speaker 7: and so it's done. Now they have all the different options.
Speaker 7: They have the timer when they check out, they have
Speaker 7: you know, when something comes back and sock.
Speaker 2: So what's the system that you haven't like? All right,
Speaker 2: I go to bodynv dot com.
Speaker 4: App.
Speaker 7: Okay they have an app now?
Speaker 3: So yeah, all right, So I go I ordered something.
Speaker 3: Now what happens? It goes to your assistant or somebody
Speaker 3: they get it. And what's the process.
Speaker 7: So I have an assistant who works She works Monday
Speaker 7: through Thursday. That's her schedule. She only works five hours
Speaker 7: a day. It's all that's necessary. And say, for instance,
Speaker 7: today orders came in today. When she comes to work
Speaker 7: on Monday, she logs in, she sees all the orders
Speaker 7: that have come So she's gonna ship out Friday, Saturday,
Speaker 7: Sunday orders on Monday go out Monday, she'll come in
Speaker 7: she's gonna do I'm sorry Tuesday, she's gonna do Monday's orders.
Speaker 7: So she's always like a day behind. So she'll ship
Speaker 7: out the orders. So if you're getting their orders very quickly,
Speaker 7: and if something has to be pressed, so to speak,
Speaker 7: if something comes in and God forgive forbid, they forgot
Speaker 7: to put the lowbo on it, she'll handle that. But
Speaker 7: she handles everything as far as shipping, as far as
Speaker 7: the handling of it. My marketing manager city. If they
Speaker 7: have a discrepancy with something, they got the wrong size,
Speaker 7: or they didn't like it, she handles that aspect of things.
Speaker 7: So she'll respond to all the emails, she'll respond to
Speaker 7: all the dms. I don't touch any of that, none
Speaker 7: of that. Literally. I get a report at the end
Speaker 7: of the day, like these are the things that took place,
Speaker 7: These are the issues that we might have had today.
Speaker 7: This is how I address them, and that's that love.
Speaker 4: So ja, I'm gonna put you on the spot.
Speaker 7: Man.
Speaker 4: Body envy is doing well, a lot of streams coming in.
Speaker 4: Do we have a male version in the works or
Speaker 4: is that something that you're thinking about?
Speaker 5: You know what? We were playing with a couple of
Speaker 5: pieces again, Like I say something about guys, I don't know.
Speaker 5: It's different, wear the old shirt, cut sleeves off, I
Speaker 5: do it, you know what I mean? Like I get
Speaker 5: fresh too at the gym, but I'm rare, you know
Speaker 5: what I mean. I go to gym dead fresh, but
Speaker 5: majority of the guys gonna put on.
Speaker 4: A T shirt. I don't care.
Speaker 6: Yeah, they just yeah.
Speaker 7: So it's not really it's a little harder to reach
Speaker 7: the guy market. So you know, we got a few tanks.
Speaker 7: We might do T shirts, but I don't think. I'm
Speaker 7: not going to say we won't. But it's not like
Speaker 7: on the priority.
Speaker 4: List right now, gotcha?
Speaker 3: Yeah, it's keeping like I always heard with clothes, you
Speaker 3: don't want to have too many different options. It's better
Speaker 3: to have like fewer options. Is that your philosophy or
Speaker 3: all right?
Speaker 5: I would so like this shirt right here, This is
Speaker 5: my shirt were CEOs right, and we just have this
Speaker 5: shirt we have in different colors and it's going crazy.
Speaker 6: You know what I'm saying is doing this thing I
Speaker 6: think about Maddy j c L.
Speaker 2: Shirt assets over liabilities.
Speaker 6: Asset change the color, guys, get guys gonna buy these shirts,
Speaker 6: you know what I'm saying.
Speaker 4: So they're gonna work out in these shirts.
Speaker 7: Wear different women are different. We want a variety, you know,
Speaker 7: with ath leisure were I mean, you can wear this
Speaker 7: stuff whether you want to the gym, here, doing the podcast.
Speaker 7: You know howeful way you want to change it up,
Speaker 7: I'll put it almost some slides in a bag and go,
Speaker 7: you know. And so we need more options because we
Speaker 7: wear it for different things. It's not literally just dedicated
Speaker 7: to just going to the gym. Yes, ath leisure wear,
Speaker 7: so what.
Speaker 2: Does that mean?
Speaker 3: You can put heels on with it, so you slash athletics,
Speaker 3: slash leisure, ath leisure, ath leisure exactly.
Speaker 7: So variety is better. So what I do is I
Speaker 7: have drops every Friday. So every Friday, if you have
Speaker 7: the app at eleven am, whatever I'm dropping for that day,
Speaker 7: like today, I drop four new sets so you have
Speaker 7: access to it on the app. At eleven am. The
Speaker 7: masses online have access to it at twelve pm. Every
Speaker 7: single Friday, we do new release drops every Friday.
Speaker 4: So are you a design team or we built up
Speaker 4: we built out of the signty. At this point, I
Speaker 4: am the design are the design team. So every Friday
Speaker 4: you putting out something?
Speaker 7: Yes, every Friday, I'm putting out something.
Speaker 4: We gotta we gotta use the new names Superwoman in enough.
Speaker 4: It's not fit. It's not fitting.
Speaker 7: Enough pieces several pieces not enough.
Speaker 6: Say man, we had We've We've had a lot of help.
Speaker 6: Even I know what is it? My God versus everybody?
Speaker 2: My God versus my enemy ship?
Speaker 6: Yeah, my God versus my enemies. I'm in a mastermind
Speaker 6: with him, you know.
Speaker 5: Okay, alumna, I saw alumni and you know, just like
Speaker 5: we in I got help so I can ask these guys, hey, man,
Speaker 5: how you doing this?
Speaker 6: How you doing that? You know that type of thing
Speaker 6: you talk.
Speaker 3: About that the master because that's one thing, especially in Atlanta,
Speaker 3: I gotta you gotta culture, which I got like through
Speaker 3: like masterminds. Just talk about the importance of that as
Speaker 3: far as just networking and building and learn, and that's
Speaker 3: one that's my favorite part about the podcast.
Speaker 2: It's a great networking.
Speaker 3: Tool and a lot of the people that we come
Speaker 3: in contact with we keep relationships with, and it's like,
Speaker 3: all right, now we're getting trucks and Alex can help
Speaker 3: us with trucking, or we're doing options and Mark helps
Speaker 3: us with options.
Speaker 2: So it's like different things.
Speaker 3: We got pretty much anybody on speed out that we
Speaker 3: can have it in an industry, whether it's mortgages or whatever.
Speaker 3: So I don't think people fully appreciate that, but like
Speaker 3: I said, that's something that you guys do. I think
Speaker 3: every week you have like a meteor product, So talk
Speaker 3: about like the importance of that and like how that's
Speaker 3: actually helped you as well.
Speaker 5: So what we try to do is just well we
Speaker 5: got our core group of guys, but like Justin he's
Speaker 5: in the he's like in what do.
Speaker 2: You call that multi level marketing?
Speaker 5: Four x four X, But yeah, most of the multi
Speaker 5: level marketing, but four x you know, the trading him
Speaker 5: five hundred, he does the credit.
Speaker 6: Neil does every.
Speaker 5: Single thing about let me see what everything I got
Speaker 5: my fitness and my clothing line with my wife, you know,
Speaker 5: and Alex does the trucks. But when you get together
Speaker 5: with a group of guys, you start understanding that basic
Speaker 5: business principles apply across the.
Speaker 6: Board, you know what I mean.
Speaker 5: Like I could literally say that Alex wasn't running ass bro,
Speaker 5: you need to run ass Now he makes six figures
Speaker 5: a month just from the ad part, you know, Like
Speaker 5: I said, I'm saying, I'm telling him that, but I
Speaker 5: just was on his ass about that, you know what
Speaker 5: I mean.
Speaker 6: Some of the things that Neil has.
Speaker 5: Implemented in my business h five hundred, even understanding the
Speaker 5: credit and things that nature trying to get my it's
Speaker 5: just so much, so much.
Speaker 2: Value there, you know what I mean.
Speaker 6: So even you know, when you guys.
Speaker 5: Come in town, we start talking to y'all, and it's
Speaker 5: just everybody from all different walks of life. You're gonna
Speaker 5: be able to pick something out of something and apply
Speaker 5: to your business, you know what I mean. So I
Speaker 5: think that's very important because every week we've learned something new,
Speaker 5: Like we're just learning. We know our port chops and
Speaker 5: all that, but we learning every week, you know what
Speaker 5: I mean. And it's a good vibe, good energy, and
Speaker 5: we invite other guys in, you know what I mean.
Speaker 6: Put their input and pour into it. So we just
Speaker 6: really just pouring into each other every week.
Speaker 2: That's a vibe. I want you to talk about the gym.
Speaker 2: You said something internal, like the gym is more so like.
Speaker 3: A flagship store at this point where it's like the
Speaker 3: online is like the lion share of like revenue, but
Speaker 3: the gym is like, like I said, that's kind of
Speaker 3: how I look at it, as more like a huge
Speaker 3: brand that just has like one physical location, like a
Speaker 3: fashion over. They used to have a store, a couple
Speaker 3: of different stores, but most of their money is coming online.
Speaker 3: So talk about that and like the importance of just
Speaker 3: having that physical location because people say brick and mortar
Speaker 3: is dead, but you're still doing both. You still have
Speaker 3: a brick and mortar, but you're actually still executing online.
Speaker 3: That's what I said too before COVID hit. I'm like,
Speaker 3: to me, I don't feel brick and mortar is dead,
Speaker 3: but I feel like if you don't have a way
Speaker 3: to get money online, your brick and mortar isn't going
Speaker 3: to survive. You can't just for a lot of days
Speaker 3: of just having a hot dog standing thinking you're gonna
Speaker 3: get riches over Like, no matter what you do, you
Speaker 3: have to have in order to scale it, you have
Speaker 3: to have an online situation. So talk about like you know,
Speaker 3: just having that physical gym and the importance of that.
Speaker 5: Like I said to my friends, like if you don't
Speaker 5: have if your business isn't online and you don't have
Speaker 5: a business, you know, we just joke and say that,
Speaker 5: but it's it's it's a lot of truth behind that,
Speaker 5: you know what I mean.
Speaker 7: From your analogy for them in the online program.
Speaker 5: So the gym is like my music video, and the
Speaker 5: online program is the album. The music video is just
Speaker 5: what you see that's gonna make you buy the app,
Speaker 5: you know what I mean, Like buy into the brand.
Speaker 5: So when you look at my gym, you might see
Speaker 5: a guy who gets up out a wheelchair, you.
Speaker 6: Know what I mean.
Speaker 5: And I'm documenting him every day. Now he's out that wheelchair.
Speaker 5: You taking one step. Now he's running across the gym.
Speaker 5: You see this one girl, she was one hundred eighty pounds,
Speaker 5: now she's one hundred twenty pounds, you know what I mean.
Speaker 4: So I like to keep shooting the.
Speaker 6: Parts in.
Speaker 4: Jim going there. Don't worry, I'm going there, you know.
Speaker 6: And I know why you guys are watching my stories
Speaker 6: I know.
Speaker 4: Why, you know what I mean, So but keep recording them.
Speaker 5: Let's say most definitely, I got a very entertaining online
Speaker 5: you know, online presence, you know what I mean. But
Speaker 5: like I said, the gym partner, he hasn't been in
Speaker 5: the gym in months. We literally just don't have to
Speaker 5: be there.
Speaker 7: I mean.
Speaker 6: But it's so funny.
Speaker 5: Even after we made a million dollars first year of business,
Speaker 5: and we did twice that second year of business, I'm
Speaker 5: waking up at four o'clock in the morning, I'm going
Speaker 5: to the gym at five o'clock opening the door.
Speaker 6: I'm acting like I ain't made a dollar, you know
Speaker 6: what I'm saying.
Speaker 5: And I was telling my wife like, you know, like
Speaker 5: you never broke again, Like I don't want to do it,
Speaker 5: you know what I mean, Like I don't want.
Speaker 6: To go back to what I was. So I just
Speaker 6: kept that same energy, the same enthusiastic, the same price.
Speaker 6: You know what I'm saying.
Speaker 5: I'm still charging people two hundred dollars a month for
Speaker 5: unlimited sessions five days a week.
Speaker 6: That's ten dollars a session, you know what I mean.
Speaker 5: No matter how many Rick Rossess, how many celebrities I've trained.
Speaker 5: I've kept that same energy within the five year span
Speaker 5: of me training, and I think in my mind that
Speaker 5: me just not changing and going Hollywood, going left, just help.
Speaker 6: My business, you know what I'm saying, help the brand.
Speaker 5: Whatever we say that's I don't endorse a lot of stuff.
Speaker 5: You can't pay me to post anything. So nine times
Speaker 5: ten if I endorse it, if I say something positive
Speaker 5: about it or something like that, people gonna buy into it.
Speaker 5: Proven time and time again, like can't pay it. We're
Speaker 5: not doing this for money, you know what I'm saying.
Speaker 5: I literally wake up in the morning go because that's
Speaker 5: my passion.
Speaker 6: That's what I want to do.
Speaker 5: I want to help people get in shape. I want
Speaker 5: to get them boys out in them wheelchairs. I want
Speaker 5: to I got a kid that's shouts out to Fresh
Speaker 5: real quick. An uber driver dropped a guy off, a
Speaker 5: blind guy, dropped them off at my gym and just
Speaker 5: dropped them off at the top of the hill and
Speaker 5: left them.
Speaker 4: You know what I mean.
Speaker 5: So from that day forward, I picked Fresh up. I
Speaker 5: go drive his house and pick him up every day.
Speaker 5: So if you watch my IVY story, you're saying, damn,
Speaker 5: he picked this boy up every day. You know, I
Speaker 5: pick up a blind kid every sin that wasn't my client,
Speaker 5: but he came to my establishment and somebody.
Speaker 6: Did them wrong.
Speaker 5: So that's my responsibility now just in my mind. But
Speaker 5: like I say, people see that, you know what I mean.
Speaker 5: I don't have to talk about it a lot and
Speaker 5: things that nature. But if you just keep keep that
Speaker 5: same energy, I'm just a true believer in that.
Speaker 4: That's what makes the break and mortar part successful at
Speaker 4: this STA. It's an experience. So if anybody's ever been
Speaker 4: to Atlanta, never been to Atlanta, if you come to
Speaker 4: the law office and experience unlike anything we've never been
Speaker 4: to for a number of reasons like that, for a
Speaker 4: number of reasons, but I mean the atmosphere in itself, right,
Speaker 4: just from a working out standpoint, like it seems like
Speaker 4: everybody is rooting for the next person and everyone's challenged
Speaker 4: each other to be better better, which is unlike any
Speaker 4: other experience. Right, So you and your boy will go
Speaker 4: Is that like you w ingrained that from the star?
Speaker 4: Is that when you start, Jimmy, like you know what,
Speaker 4: that's how I wanted to be or did you kind
Speaker 4: of just grow into that?
Speaker 6: Na? I think it kind of start with the head honestly,
Speaker 6: you know what I mean. I kind of said what.
Speaker 5: I was going to, like lay the ground rules, like
Speaker 5: this is how we're gonna operate, you know what I mean.
Speaker 5: And it's trainers that come up. I'm run my gym
Speaker 5: like a barbershop. You pay your renting there, but I'm
Speaker 5: not taking everybody's money. You get what I'm saying. I
Speaker 5: got a one of my managers, a flamboyant gay guy,
Speaker 5: you know what I'm saying.
Speaker 6: He and they're doing cart Willis splits and everything.
Speaker 5: But you better not look at him funny, you know
Speaker 5: what I'm saying, Like he gonna do his thing, and
Speaker 5: that's just what we're gonna do. So I got the
Speaker 5: gangsters next to the gay boys, next to the white girls,
Speaker 5: next to the grandma's next to and.
Speaker 6: Everybody in there high five and they know each other name.
Speaker 5: You know what's in family environment, you know what I mean.
Speaker 5: For an hour coming that gym, you zone out. Yeah,
Speaker 5: when you hear that call, y'all got two minutes with
Speaker 5: everybody on the floor.
Speaker 6: Yeah, the whole gym.
Speaker 5: Everybody well ground together, be coolan abs.
Speaker 2: That's a fact. So in the last segment, we're gonna
Speaker 2: talk We're gonna bring it home.
Speaker 3: We're gonna talk about the scaling model moving forward and
Speaker 3: where you guys are taking the brand in the next decade.
Speaker 3: All right, So in the last second, we're going to
Speaker 3: talk about the scaling model moving forward and how you
Speaker 3: guys take this brand to the next level.
Speaker 2: Because I feel like you started.
Speaker 3: Elevated, and then there's always always as an entrepreneur, I
Speaker 3: feel you're always gonna constantly think like me, I'm always
Speaker 3: paranoid because it's like I never get a chance to
Speaker 3: celebrate anything because I'm like, all right, what's next? Like
Speaker 3: you know what I'm saying, Like Nick Saban, I never forget,
Speaker 3: they asked Nick Saban or I wasn't say was the
Speaker 3: guy who used to coach Ohio State Urban Maya when
Speaker 3: he was at Florida And they were saying, like he
Speaker 3: had a panic attack after he won like back to
Speaker 3: back championships because literally he was an offense an hour
Speaker 3: later trying to recruit for next season. He didn't even
Speaker 3: get a chance to celebrate the win. He's thinking about like, y'all,
Speaker 3: I can't fall off. I just want to I got
Speaker 3: to win three so there's a lot of pressure being
Speaker 3: an entrepreneur. So what what do you guys, what are
Speaker 3: you envisioning like moving forward? Like what's next on the
Speaker 3: on the plate as far as scaling the brands, both
Speaker 3: of the brands.
Speaker 5: So me first, well, we actually we were in talks
Speaker 5: with some venture capitalists and they had this big old booklet,
Speaker 5: all this paperwork to sign and things in nature. And
Speaker 5: these are the guys who want to take it to
Speaker 5: the next level, the Kardashian face of somebody like stuff
Speaker 5: that we can't do. We can't we can only do
Speaker 5: so much with what we know, you know, I mean,
Speaker 5: but these people are the people who make the.
Speaker 6: One hundred million dollars in the fitness industry and things nature.
Speaker 6: So you know, we've had to reach out.
Speaker 5: And you know, we're just in talk so not saying
Speaker 5: we're gonna sell the brand within the next three years,
Speaker 5: but selling a Porsche or share.
Speaker 6: You know, they're talking about public all this type stuff,
Speaker 6: you know, I mean, so you better buy stocks and stuff.
Speaker 2: But that's kind of like the next that's dope. I
Speaker 2: can see that happening for sure. I'd be like the
Speaker 2: next who's the people that make Beach.
Speaker 4: Body yeah, yeah, yeah, yeahably visions other visions to have
Speaker 4: multiple locations of the loft. Are we going to try
Speaker 4: to replicate that on the cities because I could have,
Speaker 4: I mean way up in New York.
Speaker 5: Man Win talks with that too, Like I said, I
Speaker 5: and it's another venture Capitals. It's a black guy from
Speaker 5: Arkansas came to the gym just this past week like, hey,
Speaker 5: I've been a scout. Like damn there like a scout. Hey,
Speaker 5: I just had to come see it in person. I
Speaker 5: want to offer you this that you know, I mean,
Speaker 5: this is what we do. We can scale it, you know,
Speaker 5: that type of thing. So just giving other people parts
Speaker 5: of the brand, you know what I mean, if it
Speaker 5: makes sense, that's kind of like, what's the next step.
Speaker 2: That's dope, that's dope. What's up for body Envying?
Speaker 7: So, you know, first and foremost getting this headquarters underway,
Speaker 7: but just continuing to make it exclusive to create about
Speaker 7: V experience. You know, when you see the drops and
Speaker 7: you see the theatrics behind the post, when you just
Speaker 7: see just the brand in itself, you know that's what
Speaker 7: it is. It's not going to be mistaken for any
Speaker 7: other thing. But you know, Body V is body envy
Speaker 7: on its own, keeping things fresh, keeping it new. This
Speaker 7: is my my retirement strategy, body envy, you know. So
Speaker 7: I'm taking it very seriously and just making sure that
Speaker 7: we just keep scaling upwards. And like you said, it's
Speaker 7: hard to celebrate your wins when it's just so much pressure.
Speaker 7: When you're you start off doing well, it's that pressure
Speaker 7: that you got to keep on doing well. And so
Speaker 7: we're always constantly sitting at night in the bed like, Okay,
Speaker 7: what's next, what's for this week? You know, we take
Speaker 7: it week by week. It's hard for me to envision
Speaker 7: ten years from now. It's just that's always been hard
Speaker 7: for me with anything. But just making sure that it's
Speaker 7: still in existence, you know, first and foremost, and you know,
Speaker 7: possibly creating something from my daughter. She's three years from
Speaker 7: two years, we're graduatingih school. She's in tenth grade, so
Speaker 7: possibly something that she can literally graduate from high school
Speaker 7: and transition right over to this and make six figures
Speaker 7: off the rip first, you know, eighteen years old and
Speaker 7: continue from there take it over from mom.
Speaker 8: You know.
Speaker 7: So it's a number of things that I'm playing in
Speaker 7: my head in regards to body envy, but just making
Speaker 7: it great and continuing to just keep doing what we're doing.
Speaker 2: You know, that's dope, man.
Speaker 3: I think it's encouraging that you guys are a couple
Speaker 3: working together and you got separate brands, combined brands, and
Speaker 3: you're still working your regular job. It's a lot of
Speaker 3: different things that's going on in the pie and showing
Speaker 3: people that you know, there's really no limit. There's no limit,
Speaker 3: and you always move further as a team as opposed
Speaker 3: to like, you know, individual fighting or being jealous. You
Speaker 3: could have been like jealous of her, she'd be jealous
Speaker 3: of you. But y'all could each do your thing.
Speaker 4: You know, this is that stay down til you come
Speaker 4: up here, gonna grind together, shine it.
Speaker 3: But I don't think that's talked about enough either. A
Speaker 3: lot of time the relationship people is jealous of somebody.
Speaker 3: It's like subconsciously or consciously, like you know what I'm saying,
Speaker 3: Like they see an entrepreneur and it's like, all right,
Speaker 3: I want that level of stardom. I want that, like
Speaker 3: even though it's still the same, like y'all married, but
Speaker 3: they're not supporting them like they used to support them,
Speaker 3: like they used to support them when it was broke.
Speaker 3: But now when they reach a level, it's like you
Speaker 3: start to look at the person a little differently, like
Speaker 3: I should be that person that everybody knows.
Speaker 4: I would just like to take this time out to
Speaker 4: thank my wife. I love you.
Speaker 5: That's important, man, that's important because, like I say, some people,
Speaker 5: you know, they actually they actually you have to get
Speaker 5: jealousy jealous I didn't even know that it existed, you
Speaker 5: know what I mean, Like I guess because we truly,
Speaker 5: I truly look at her as me.
Speaker 6: We're the same person, Like we spit kids out to get.
Speaker 4: Understand me. You got to understand that I'm the same person.
Speaker 5: So even when she's messing up, like I'm drilling in
Speaker 5: her head like we messing up, we gotta do it
Speaker 5: like this, you know what I mean. So I just
Speaker 5: think that, you know, couples that try to, you know,
Speaker 5: start a hobby, get money, hobby with your with your spouse,
Speaker 5: you know what I mean, you'll be surprised. Way back
Speaker 5: in the day when I was selling CDs, I was
Speaker 5: just selling CDs.
Speaker 6: I was like, man, take some of these worky. She
Speaker 6: took that work, came back, everything was sold. I was like,
Speaker 6: this is part twenty years ago.
Speaker 4: That's what the chorls.
Speaker 5: I'm a store and you know I gave it to her,
Speaker 5: and you know it just was like, damn, she can
Speaker 5: do it too, you know what I'm saying. And now
Speaker 5: I can duplicate myself.
Speaker 7: Right, God, your partners I mean, marriage is a partnership.
Speaker 7: So absolutely, you know at the end of the day,
Speaker 7: whether it's you know, your partnership in life. And so
Speaker 7: if if whatever he's got, I've got to whatever I've got,
Speaker 7: he's got. And when you have that same mentality, there's
Speaker 7: no secrets. I know what's in his bank account. He
Speaker 7: knows what it's in my bank account. We share money.
Speaker 7: You know, it's no you pay this, I paid that.
Speaker 7: You know, everything is same ya right? And so, like
Speaker 7: he said, we're reflections of each other. If he's doing
Speaker 7: something on Instagram, I might hit him up. Hey, take
Speaker 7: that down, because that's a reflection to me.
Speaker 4: You've said that before. Yeah, take her down? Oh take
Speaker 4: her Okay, it ain't just her.
Speaker 7: Like that's not a good luck taken down.
Speaker 5: Now.
Speaker 4: You know what I do love is that the energy
Speaker 4: that he has in showing you off, like he I know,
Speaker 4: he's a cameraman. Behind it because he's always doing an
Speaker 4: Ada somebody. Yeah, he really loves just shooting you man.
Speaker 4: And you can just feel the love there man. So
Speaker 4: that that's a beautiful thing. That's encouraging.
Speaker 7: Yeah, that's that rooting. That's that's wanting me to win too,
Speaker 7: you know, And I can't. I love that so much
Speaker 7: about what we have as a couple and I and
Speaker 7: that had to be formed. I didn't just start off
Speaker 7: that way. It had to be cultivated and wanting the
Speaker 7: others to succeed, wanting the others to win. You know,
Speaker 7: if he's if he's broke and broke, whether it's not
Speaker 7: just financially, but mentally, I mean everything. If he's empty,
Speaker 7: I am too. And so just being able to support
Speaker 7: each other, back each other work together. People don't even
Speaker 7: understand that you can work with your spouse and you
Speaker 7: can enjoy working with your spouse. You know, it's just
Speaker 7: gonna make you better and all the way around. It's
Speaker 7: going to elevate you. And you know, the business is
Speaker 7: going to elevate you personally, is going to bring you closer.
Speaker 7: It's so many different facets that come out of working together.
Speaker 2: Yeah, it works, you know, it's a lot that you know.
Speaker 8: I feel about that Shotty. One day I'm gonna get there,
Speaker 8: and yeah, they're just gonna live through me for a while,
Speaker 8: vicariously through Troy.
Speaker 2: Oh Man. But now we want to thank you guys
Speaker 2: for coming in. This is a very enjoyable episode.
Speaker 3: I knew it would be, and we talked about the
Speaker 3: affiliate link, So if you guys are interested in joining
Speaker 3: X twenty eight, we're going to have the link posted
Speaker 3: on the description of this if you're listening on Apple Spotify,
Speaker 3: if you're watching it on YouTube, but also have it
Speaker 3: on our website.
Speaker 2: We'll put your link on the website as well.
Speaker 3: For body Envy and yeah, you guys can can find
Speaker 3: out all the information if you want to join. Support
Speaker 3: support and not only support, but actually benefits. So I'm
Speaker 3: a big I'm a big believer. I don't think you
Speaker 3: should just buy anything just out of support. That's more
Speaker 3: of a charity thing. And when you can actually get
Speaker 3: benefit for something. So you're talking about taking your health
Speaker 3: and you know, sitting in your home, your living room,
Speaker 3: being able to work out for twenty five dollars a month,
Speaker 3: I mean, if you're not willing to invest twenty five
Speaker 3: dollars in your health.
Speaker 2: When you spending twenty five dollars.
Speaker 3: A month on a bunch, you're random nonsense, you know
Speaker 3: what I'm saying, Like, what do you really have to lose?
Speaker 2: At that point?
Speaker 3: It's like, even if you only work out a few
Speaker 3: days a month, it's worth It's probably worth one day,
Speaker 3: it's probably worth twenty five dollars. So for me, that's
Speaker 3: how I always look at any kind of nutrition or
Speaker 3: workout anything like that. I never skim on anything like
Speaker 3: that because I feel like your body is your most
Speaker 3: important investment. If your body's not right, no matter how
Speaker 3: much money you have, no matter what, you can't fully
Speaker 3: operate and it's not you're not going to feel good
Speaker 3: about the situation. So I highly encourage everybody to start
Speaker 3: eating well, to work out, and during this time of COVID,
Speaker 3: this is a perfect opportunity. You home a lot, you
Speaker 3: can pick up weight just watching Netflix, just eating. It's
Speaker 3: like being in college, you know what I mean, in fifteen.
Speaker 4: Yeah, it's the COVID thirty right now.
Speaker 3: Yeah. And also you know we talked about mental health
Speaker 3: as well. It's like we got to watch depression and
Speaker 3: things that nature. And it's been proven that the more
Speaker 3: you work out, the more you're endorphins flow. It stops
Speaker 3: that you know, you're staying at home or time that
Speaker 3: can lead to depression, that can lead to high levels
Speaker 3: of anxiety. So just managing that, working out, eating well, running, cardio,
Speaker 3: stuff like that, you'd be surprised of, like how that
Speaker 3: actually influences and affects you on a mental level. So
Speaker 3: it's a lot of different stuff that you know, we everybody,
Speaker 3: but especially we as black people, we have to take
Speaker 3: our health more serious and we have to become more
Speaker 3: health conscious. So I encourage you why to check that out.
Speaker 4: As I said, it is going to be well wealthy.
Speaker 4: We have tried and tested it is worth it for sure.
Speaker 3: So yeah, So we got the links and all of
Speaker 3: our bios and we're gonna have the links on the website.
Speaker 3: Outside of that, how can the people reach you guys
Speaker 3: on social media? Twitter, website, Like what's all the information?
Speaker 3: What do you want to tell other people?
Speaker 7: So you can reach me personally? I'm at missus the
Speaker 7: number two weeks out on ig the body envy on
Speaker 7: ig and NV is spelled and is in Nancys and
Speaker 7: Victor same thing on Facebook. Halani Lobdell also body NV
Speaker 7: on Facebook.
Speaker 1: You.
Speaker 5: Mister two weeks out on Instagram, X twenty eight Fitness
Speaker 5: or X twenty eight Challenge on Instagram, Loft Atlanta on Instagram,
Speaker 5: the nutrition X y'all at X twenty eight fitness dot
Speaker 5: com and my shirt new a CEOs four K Pathway
Speaker 5: to Success. I gonn tell you about that, but that's
Speaker 5: you know what I'm saying all the way, Yeah, teaching
Speaker 5: people what to do it four thousand dollars.
Speaker 6: But anyway, all right, Yeah, that's it man, that's us.
Speaker 2: O Troy house keeping it. Yeah.
Speaker 4: Shot everybody on patreon dot com. That is our product
Speaker 4: paid program. You know by now that if you're in
Speaker 4: the top four of top tiers, you get access to
Speaker 4: ey l University Online School, the number one online school
Speaker 4: in the world. Right now, we got over twenty five
Speaker 4: hundred members on there, learning every day, sharing information. The
Speaker 4: investment group is ringing off, the book club is ringing off.
Speaker 4: So shout to all the earners that are part of it,
Speaker 4: and we welcome any earner that that's thinking about it
Speaker 4: to come on over and join us on the other
Speaker 4: side and shout everybody that's supporting the merch I see
Speaker 4: Shoty got a new You got a new color over there?
Speaker 6: Bro?
Speaker 4: Yeah right, I ain't get that color. Yeah we got
Speaker 4: might be Mike, I gotta talk to him. So shout
Speaker 4: everybody that's supporting the merch on early Lesion dot com
Speaker 4: and we greatly appreciate it.
Speaker 3: Yeah, less University, Yo University is a whole culture within itself,
Speaker 3: and it's something that we're really proud of. Like every
Speaker 3: week we do weekly webinars, and like we call all
Speaker 3: of our guests alumni, so like your alumni, So it's
Speaker 3: like a lot of the past alumni. They come and
Speaker 3: they teach and it's like twenty minutes of teaching. Then
Speaker 3: it's like half an hour of like zoom questions, so
Speaker 3: like people actually get to ask them questions because a
Speaker 3: lot of times it's like they pick up a lot
Speaker 3: of information from the podcast, but it's still nothing like
Speaker 3: socially interacting with these people. So it's really dope, and
Speaker 3: everybody has just been really dope about it. So if
Speaker 3: you guys ever want to teach a class on merch
Speaker 3: or whatever, that'll be dope. But yeah, go to Eyo
Speaker 3: University dot com if you want to sign up and
Speaker 3: thank you guys for rocking with us.
Speaker 2: We will see you next week. Peace. Peace.
Speaker 11: An illegal alien from Guatemala charged with raping a child
Speaker 11: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 11: accused of murdering a Texas man of Venezuelan charged with
Speaker 11: filming and selling child pornography in Michigan. These are just
Speaker 11: some of the heinous migrant criminals caught because of President
Speaker 11: Donald J.
Speaker 7: Trump's leadership.
Speaker 11: I'm Christinoman, the United States Secretary of Homeland Security. Under
Speaker 11: President Trump, attempted illegal border crossings are at the lowest
Speaker 11: levels ever recorded, and over one hundred thousand illegal aliens
Speaker 11: have been arrested. If you are here illegally, your next
Speaker 11: you will be fine nearly one thousand dollars a day,
Speaker 11: imprisoned and deported, you will never return. But if you
Speaker 11: register using our CBP home app and leave now, you
Speaker 11: could be allowed to return legally. Do what's right.
Speaker 7: Leave now.
Speaker 11: Under President Trump, America's laws, border and families will be protected.
Speaker 4: Sponsored by the United States Department of Homeland Security,